Creative HEAD UK Christmas 2020

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CHRISTMAS 2020

Completely

Authentically

Yo


EXPRESS

YOURSELF!

Individuality, originality, creative freedom… Creative HEAD took

to Instagram to share the chance to form the cover shoot for the

Christmas issue, the final edition of this unprecedented year.

In partnership with Matrix, we invited creatives from across the UK – independent

freelancers and salon-based stylists – to submit a short film that captured

themselves and their vision, as we hunted out freethinking stylists buzzing with

ideas and passion with stories to tell. We wanted each look from each artist to be

a story of self-expression; their voice in visual form. What do you stand for as

an artist? What fuels your creativity? What stamp do you want to leave on the

hairdressing industry?

It’s a blank page for these fiercely independent talents to showcase something

that feels completely, authentically them – powered by Matrix and its mission to

provide a creative playground for artists to express themselves completely. With

two brilliant Matrix mentors – Lisa Farrall and Ria Kulik – there behind the scenes

to support and nurture these individual and personal stories, this was a chance to

follow their own brief, a wide open space of possibility… and that’s just the way we

like it!

The playground is open to all – the Matrix Colour Collective. This comprises

inspirational, creative, individual and authentic colour specialists; a mix of eclectic,

fresh and unique talent. The movement cultivates a community of hairdressers

with different skills and levels of experience from all walks of life, all with a shared

vision: to push the boundaries of hair. Whether a salon employee or a freelancer

working independently, the Matrix Colour Collective welcomes hairdressers into its

community who find inspiration through ideas and skills, sharing and learning from

one another… just like this incredible shoot.

Supported by Matrix education and an extensive professional colour and haircare

portfolio, each individual can discover their own path, allowing them to be their

true, authentic selves without ever feeling alone. Matrix Colour Collective is not a

members-only club; it’s an open invitation to be a part of something bigger.

A way for artists to come together in a welcoming community to explore, share

ideas, create and learn from each other, while trying new and existing colour

and retail with complete confidence. Doesn’t that sound inviting?


Hair Mary Adekoya, Papachichi Style; Troy Alexandros, Arcana Studios; Jordanna Cobella, Cobella; Thomas Frear; Sam Kerswell, Mode Hair Lab; Maxine McArthur

Matrix mentors Lisa Farrall, WIG London; Ria Kulik, The Hairbank

PORTRAIT PHOTOGRAPHY Conor Clinch, assisted by Guy Gunstone

Behind the scenes photography: Creative HEAD and Matrix

Make-up Eli Wakamatsu @Stella Creative Artists using Honest Beauty, assisted by Elina Balint

Fashion Issie Gibbons, assisted by Rae Harrison-Doyle @Stella Creative Artists

Models Rose Gray; Lorna Markillie; Dani Nowokunska; Rachel Saville; Ava Roeg @The Hair Desk; Chanel Vegas

Prepped at The Social London

Shot at Luchmun Studios

CREATIVE HEAD PARTNERSHIP


WE’VE GOT

Two Matrix Artists – Ria Kulik and Lisa Farrall – were specially chosen for the matrix Colour Collective because of

their values, their vision, their community spirit and because they reflect what Matrix stands for. You’re never

alone with Matrix, and you never need to be anyone but yourself. Come as you are and get ready to play…

Ria Kulik

matrix artist

The Hairbank, Urmston

@riak_hair

A THIRD-GENERATION

HAIRDRESSER, RIA HAS ONE OF

THOSE BUBBLY PERSONALITIES

THAT CAN’T HELP BUT MAKE

YOU SMILE WHEN YOU’RE

IN HER COMPANY. AN IDEAL

MENTOR FOR THE SHOOT,

SHE’S A BRILLIANT ALL-

ROUNDER WITH LOADS OF

AWARDS TO HER NAME AND

OODLES OF PASSION WHEN

IT COMES TO EDUCATION…

ON THE PROJECT

“I’m really, really excited to be

here. It’s such a good project to

be part of, especially when it’s

all about expressing yourself.

I really want to see the artists’

personal stamps – who they are,

what they’re all about. Everyone

is so different, and it’s really good

to see that individuality coming

out and they can save it for

themselves in this moment,

on this shoot.”

BEING A MENTOR

“I’m quite aware not to try and

push someone into doing what

I think they should be doing. It’s

their vision, it is what they want to

do, and I’m here just to guide them.“

THE RESULTS!

“I personally love colour, it’s

my first love. There are a lot of

exciting fashion colours coming

through, lots of pink in there, and

I’m really excited to see that in

front of the camera.”

YOUR BACK

“I live, eat and

breathe Matrix,

and have done since

I started training.

I know that colour

shade chart inside

out! Since Matrix

took me under its

wing, I have felt

part of this family.

some of the stylists

had never used

Matrix before, so it

was brilliant to be

able to show them

the range on offer”

RIA


“Education is really

at the heart of me, and

at the core of Matrix. I

love being part of the

Matrix family because

it is everything that I

stand for: individuality,

equality and supporting

hairdressers all while

being authentically you”

LISA

CREATIVE HEAD PARTNERSHIP

Lisa Farrall

matrix ambassador,

UK & Ireland

WIG London, London

@lisafarrall

COULD THERE BE A MORE

PERFECTLY SUITED MENTOR

FOR THIS PROJECT THAN

LISA FARRALL? LISA IS

A VOCAL ADVOCATE OF

EMBRACING BEAUTY AND

SELF-EXPRESSION IN EVERY

FORM. SHE’S THE FOUNDER

OF EDUCATION BRAND WIG

LONDON, WHICH PUSHES FOR

EVERY HAIRDRESSER TO BE

ABLE TO WORK WITH EVERY

HEAD OF HAIR, NO MATTER

THE TYPE OR TEXTURE. LISA’S

GOT YOU!

ON THE PROJECT

“Education is really at the heart of me, I love doing

it but to work with these talented hairdressers, it

just feels so good. Usually I would be getting stuck

in doing a model’s hair but for me it’s about just

stepping back, helping others to get inspired and

just having a bit of fun. I’ve got the easy job, I’m

just there for jokes!

BEING A MENTOR

“It feels amazing to be a mentor. When you’re

doing a shoot like this and you’re bringing all of

these amazing hairdressers together, I think it’s so

important to bring a sense of community. That’s

what this project is all about – we’re all in this

together, we’re stronger together, we’re sharing

inspiration, we’re sharing tips. This shoot really

represents that vibe.”

THE RESULTS!

“Looking at the moodboards and then talking to

each stylist, it’s really interesting to see – they’re

ready to do something that represents their

individual style, that is completely, authentically,

unapologetically them, and it’s such a mix. Some

of the team are commercial, some want to push it

a little bit more. I’m excited to see their styles come

to life, because they’re all so different.”


THIS IS ME

I love FEMININITY, but WITH AN edge. that

pops for people to just look at and think:

‘Hmm, how did she do that?’.

I’m inspired by a designer called

Zimmermann. He’s all about beautiful,

feminine shapes, and also patterns.

MY CREATIVITY IS FUELLED BY Looking

outside the industry – interior

design, fashion, even being in bars and

restaurants… I’m a socialite! I enjoy

talking to people and entrepreneurs,

looking at people on the street –

especially in Camden.

I would love to give back to the industry as

much as I’ve received from other educators

and creatives. I’d love to

inspire more people to

join the industry

because there is

so much to offer

and so much to take

from it. It’s a huge

conFidence builder.

let your work do the

talking and your

voice will follow.

Jordanna Cobella

Cobella, Kensington

@jordannacobella

ARIES. SOCIALITE. CRITIC


“It’s been

fantastic to

bounce off

Ria and Lisa’s

energy. It’s

wonderful when

you can PUT

Three heads

together,

rather than

only take input

from your own”

Jordanna

CREATIVE HEAD PARTNERSHIP

AND THIS IS MY

SELF-EXPRESSION

I’ve worked with a cool colour and a

warm colour, merging the two together.

And I’ve contoured around the face to

complement my model’s beautiful blue

eyes. I love messy, bed-head hair but

with a tiny bit of a fInish and a ‘70s

kind of set.

The model colour mix

Matrix ColorSync Watercolours Quartz Pink

Matrix ColorSync Watercolours Coral Peach

Matrix ColorSync Sheer Pastel Violet (SPV)


“The worst enemy to

creativity is self-doubt”

– Sylvia Plath

THIS IS ME

I see everything in the chair,

from day-to-day commercial to

looks that are really quite

edgy and punky, because being

a bit different myself, you

attract your own clientele.

Do what you want, when you want

to, and be proud of it.

I stand for individuality –

because as much as I want to put

my own twist on my client’s hair,

I want them to be individual. I

don’t want her walking around

with the same hair as all her

friends.

If I’m honest, I’m just a

total hair geek. I can

just look at a painting

or a building, or

sometimes just a person,

and be inspired.

Maxine McArthur

Glasgow

@maxinemcarthurhair

NUTS. LOUD. GEEKY

be the best that you can

be and show what you

stand for, which for me is

colour.

You are own worst enemy.

If you tell yourself you

can’t do it, you never

will. A positive

mental attitude

makes a massive

difference –

giving you the

conFidence

to be able

to listen to

yourself. So,

make sure

you go with

it, not

against

it.


“Oh my gosh, Ria

and Lisa have been

great – it’s been

so much fun. It’s

really nice to geekout

with different

people. I’ve loved IT”

Maxine

CREATIVE HEAD PARTNERSHIP

The model colour mix

Matrix LightMaster8 With Bonder Inside

Matrix SoColor Beauty Mocha Copper

Matrix ColorSync Copper Booster

Matrix ColorSync Red Booster

AND THIS IS

MY SELF-

EXPRESSION

This look is very ’80s, very raw –

a natural ambience and embrace

of colour. Everything was done

old-school: freehand, scrunching…

it’s really just about being practical

and using the physical element

rather than the structural and

visual side of colour. I wanted to

get an almost fur-like effect on the

hair, but still make it look really

feminine and sexy. I just looked

to see where I wanted to place the

colour and put it right there. It’s

like fox fur with a Warhol twist.


AND THIS IS MY

SELF-EXPRESSION

Colour is something I really like to

experiment with, but I didn’t want to

create anything scary. Think of an

unconventional 2020 bride! I went

in with the soft pink and the lilac,

just to jazz it up and make it more

contemporary. Then I ashed out the

wig to give it a little more edge.

The model colour mix

Matrix ColorSync Sheer Pastel Violet (SPV)

Matrix SoColor Cult Starfish Coral (Direct)

Matrix SoColor Cult Flemenco Fuschia (Direct)

“Lisa is

amazing,

she works

a lot with

wigs, and I

felt like

she really

understood

me; she knew

exactly

where I was

going. I was a

bit nervous

though –

she’s pro!”

Mary


THIS IS ME

I’m known for making a

weave look so real that

you have to look twice!

I own at least 30 wigs,

and I probably have

another 30 with my

sisters. Rewind two

years and nobody

would admit TO

WEARING ONE,

whereas now it’s

LIKE: ‘yeah it’s

a wig, so what?’.

It’s become

fashionable

AND AS A RESULT,

I’VE been able

to be a lot more

creative.

MY CREATIVITY

IS FUELED BY The

need to widen

my horizons and

to do things

differently.

For me it’s like:

‘okay cool, you’ve

done this, let’s do

something ELSE!’.

I’m in competition

with myself to do

better.

I STAND FOR

MAKING women

feel absolutely

beautiful, no

matter what hair

they choose.

In the world of social

media, we’re plagued

by competition and

doubt, comparing

ourselves with others.

What would you do if

social media shut down

and there were no other

voices?

Whatever you CREATE,

be happy. Look for what

makes you happy, and

what inspires you, and

put THE TWO together.

Mary Adekoya

Papachichi Style, London/Essex

@papachichistyle

HAPPY. STORYTELLER.

BOUNDARYPUSHER

CREATIVE HEAD PARTNERSHIP


Thomas Frear

Bournemouth

@thomasfrearhair

PUNK. PARIS. POP

THIS IS ME

AS AN ARTIST, I

stand for freedom

of identity,

freedom of speech

AND freedom from

fear - FROM being

judged in a very

pretty world.

I LIKE TO DO MY

CREATIVE THINKING

LOCKED IN MY

BEDROOM, LISTENING

TO Lana Del Rey.

IF I COULD LEAVE A

STAMP ON THE INDUSTRY,

IT WOULD BE TO TEAR

AparT THE CONCEPT OF

BEAUTY.

I am tired of seeing

‘pretty girls’ and

‘strong jawed men’

being projected

into our lifestyles,

creating unrealistic

beauty standards on

our population.

MY ADVICE TO SOMEBODY

STRUGGLING is TO

Surround yourself

with people who have

similar views to you –

the same ideology of

how the world should

be. It will dEFINITELY

educate you AND HELP

YOU TO GET TO WHERE

YOU NEED TO BE.

I have made a

personal choice

to only use queer

people to model

for my projects

and creations as a

celebration of the

weird and wonderful

humans in the world.


CREATIVE HEAD PARTNERSHIP

“Lisa and Ria

are so lovely

AND THey’ve been

so helpful –

I’ve never used

Matrix before

and they really

helped me get

a grasp on the

products”

Tom

AND THIS IS

MY SELF-EXPRESSION

I chose to style my model, Dani as their drag persona,

Well Hung Parliament, to show the underrated culture of

drag kings; they just aren’t publicised as much as queens.

Queer people are at the forefront of innovation in trend,

authenticity, fashion and culture… it creates a subculture

that runs into the mainstream and we never get credit for

it! So, this story is a nod to queer rebellion. I wanted to

take aspects of the ‘80s and ‘90s ballroom scenes with a

queer punk vibe, destroying the binaries of gender. It’s

just a real big gender-bending fashion moment of drag

and queerness and pop punk vibes, intertwining into

something that’s not really been seen before.

The model colour mix

Matrix LightMaster8 With Bonder Inside

Matrix ColorSync Red Booster

Matrix ColorSync Copper Booster

Matrix SoColor Cult Lucky Duck Yellow (Direct)


The model colour mix

Matrix ColorSync Watercolours Coral Peach

Matrix ColorSync Watercolours Berry Violet

Matrix ColorSync Watercolours Quartz Pink

Matrix ColorSync Dark Blonde Ash (6A)

Matrix ColorSync Light Blonde Ash (8A)

Matrix Color Sync Pearl (11P)

“It’s been

brilliant

working with

Lisa and Ria.

I’ve learnt

so much from

them both”

Sam

AND THIS IS MY

SELF-EXPRESSION

I wanted to do something

completely different, the opposite

of what I do on a day-to-day basis,

which is everything from balayage

to intense, vivid rainbows and never

anything in between. So, I thought:

‘let’s do some really soft, dusty

tones.’ I’m really into crystals – I

have amethyst in the studio – and

I wanted to mimic that dusty lilac

colour with the pink core. Then

add a wave that’s not as formal as

a finger wave but it sets a tone of

place. It’s all just really soft.


Sam Kerswell

Mode Hair Lab, Plymouth

@sam.kerswell

FUN. FRIENDLY. CONSIDERATE

THIS IS ME

AS AN ARTIST, I STAND FOR Being

nice to others.

MY CREATIVITY IS FUELLED

BY Google! I love the Google

Doodles – when you click

on the quote, you get other

suggestions. THAT’S HOW I

DISCOVERED CRYSTALS. I just

kept clicking and seeing all

these different colours, a

total inspiration.

MY ADVICE TO SOMEBODY

TRYING TO FIND THEIR VOICE

WOULD BE JUST TO Take time

TO think about exactly

what you’re going to do

and where you want to

go.

My clientele is varied.

I’ve got a lot of celebrity

clients, I do a lot of wigs

for celebrities and

Ru Paul’s Drag Race.

I do most of my

creative

thinking in

the bath! I

lay there

as long as

two hours –

in all the

vanillascented

bubbles.

I scroll

through

my phone,

looking

at other

people’s

work, and

I just get

thinking…

CREATIVE HEAD PARTNERSHIP


Troy Alexandros

Arcana Studios, Hackney

@troy.hair

BOLD. SHY. GENERATION Z

THIS IS ME

I get inspiration BY LOOKING TO the past – I

TRY TO TAKE A LOOK FROM THE past and CREATE AN

iconic colour for the futurE.

MY CREATIVITY IS FUELLED BY Striving to

FIND that next look. I’m very hard

on myself.

There’s always been A next BIG

thing OR TREND – LIKE ombre OR

balayage… I would like to be

behind SOMETHING LIKE THAT AND

LEAVE MY MARK ON THE INDUSTRY.

THE ADVICE I WOULD GIVE TO

SOMEBODY STRUGGLING TO FIND

THEIR VOICE IS Just try TO FIND

SOMETHING you’re good at and

run with it.

I do most of my creative

thinking in the shower – it’s

quiet, the sound of running

water… ideas will always pop

to me mid-hair wash, when I

don’t have a pen around!

Freedom is when someone sits

in your chair and they say: ‘do

whatever you want’. And I can

really get creative and look

at their style and lifestyle

and bring out their personality

in the best way.


“Working with

Ria and Lisa

has really

boosted my

conFidence.

They’ve given

me loads of

tips that I will

carry into

the future”

Troy

AND THIS IS MY

SELF-EXPRESSION

I decided to go with the iconic Farrah Fawcett

style from the ’70s – that blow-out but with

a reference of a ’90s face frame, which has

definitely come back into fashion. Because

it’s an old-school look, I used an old-school

technique; a classic blow-dry away from the

face and then straight back on the rollers.

CREATIVE HEAD PARTNERSHIP

The model colour mix

Matrix ColorSync Sheer Pastel Violet (SPV)

Matrix ColorSync Watercolours Coral Peach

Matrix ColorSync Watercolours Quartz Pink

For even more from this exclusive cover

shoot, in partnership with Matrix,

visit creativeheadmag.com/paint and

creativeheadmag.com/selfstyled


CREATIVE HEAD ADVERTORIAL

LET’S GET

TOGETHER

You know what you want to create. Now you need tools you can rely on to let your

creativity come alive. You bring the ideas, Matrix has the kit you need...

IT’S AN EXCITING time to be involved with Matrix. A mainstay of

salons and freelance kit bags for 40 years, hairdressers around

the globe have grown up with Matrix, trained with Matrix. And

for good reason – through the years, Matrix has been the brand

that celebrates the hairdresser and makes them feel a part of

the family. This is one of the main reasons as to why the Matrix

Colour Collective was created – to help cultivate a community of

hairdressers, by bringing together artists with varying levels of

experience and expertise.

Each artist is embraced as they are and encouraged to

create and share their best hair techniques, while inspiring and

learning from each other. Matrix provides the tools to bring their

creations to life, with extensive professional colour and retail

ranges. Stylists turn to Matrix for its uncomplicated and easyto-use

products allowing them to perfect their skills and craft

with confidence. The Matrix community is supported by a strong

education team of Matrix Artists and Educators, now even more

accessible via digital education courses. It’s easier than ever to

develop new skills and perfect your craft in your own time.

2021 – it is going to be a BIG year for the brand (keep your

eyes peeled for more in the spring!). For now, discover more

about the Matrix colour and retail ranges to help bring your hair

creations to life.

There are so many reasons to fall in love with Matrix, including

these must-have products. The rest is up to you, so what will

you create?

Matrix LightMaster8 with Bonder Inside

Care as you lift with new LightMaster8

With Bonder Inside pre-mixed to lift up

to eight levels. Great for all lightening

techniques.

Matrix ColorSync toners

Choose from three toning technologies –

Fast, Acidic and Alkaline. Matrix ColorSync

5 Minute Fast Toners offer quick toning at

the backbar, Acidic formulas are great for

sheer deposit-only toning, while Alkaline is

ideal for seamless blending.

Matrix Total Results Keep Me Vivid

Lamination Spray

The colour service essential! Reach for

this clever bit of kit, a professional-only

lamination spray, which helps lock-in

colour, leaving hair visibly vibrant

and shiny.

DISCOVER MORE ABOUT MATRIX, THE MATRIX COLOUR COLLECTIVE AND ALL THE BIG PLANS FOR 2021.

VISIT MATRIXHAIRCARE.CO.UK AND FOLLOW MATRIX ON INSTAGRAM AND ON FACEBOOK #MATRIX

SIGN UP FOR THE LATEST NEWS AT MATRIXHAIRCARE.CO.UKNEWSLETTER


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Editor’s letter

15

56

ONE OF THE most unsettling feelings is uncertainty, a great

big question mark hovering over you. Well, 2020 has magnified that

feeling and then fed it steroids, repeatedly throwing the unknowable

at us, and we’ve had to improvise, trying to keep all those plates spinning.

Unfortunately, as we head into 2021, there is still so much up in the air.

You can be left feeling like a human version of the ‘I don’t know’ emoji – shoulders

up, hands out, questioning the EVERYTHING. That’s why we’ve pulled together

a toolkit for the New Year, a resource packed with insight, ideas and inspiration to

help you pivot perfectly when life chucks something else at you, from page 38. And

I’m looking at Monday 29 March as a beacon of light in this darkness right now –

the new date for the Most Wanted and The It List Grand Final. Yes, we could have

hosted a virtual event, but that Grand Final is about the experience; the food, the

cocktails, the roar of the audience when winners are revealed, the camaraderie,

the celebration. That’s all worth waiting for… And when we get there,

my God we’ll have earned it all.

CREATIVE HEAD

Since 2000

Amanda Nottage

Editor

52

JOIN US!

It’s been quite a year, hasn’t it?

Learning to adapt has become

the 2020 mantra but being

unable to host physical events

opened up opportunities to

deliver digital offerings, which

have kept us all connected.

Take Salon Smart Live, our

business networking event,

which went live stream

(see page 52) – and with

all sessions now accessible

on-demand, expert advice

is available as and when you

need it. We launched The

Teachings – inspirational video

tutorials from industry pros sharing

their skills in creating wearable,

commercial looks, see page 32.

And there’s The Root of It – our

new podcast series. See who

we’ve had in the recording studio

for series two on page 34…

creativeheadmag.com/events

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag



Christmas

CREATIVE HEAD

Since 2000

WHAT’S INSIDE

56

PIECE OF THE ACTION

Hair supremo Richard Phillipart revisits some

of his favourite looks for Salon Smart Live

62

SCENE

L’Oréal Professionnel

celebrates with salons at

Stronger Together

38

READY FOR

ANYTHING

A toolkit with all you need

to help you face the future

ON THE COVER

Hair by Mary Adekoya,

Troy Alexandros, Jordanna

Cobella, Thomas Frear, Sam

Kerswell, Maxine McArthur.

Mentored by Lisa Farrall

and Ria Kulik for Matrix.

Photography by Conor

Clinch. For full credits,

see the cover section

14

RISING STAR

Jennifer Ball at Laundry

in Sheffield on when

opportunity knocks

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

DEBORAH MURTHA

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

DIGITAL DESIGNER

EVA VESTMANN

ONLINE AND

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

CLASSIFIED EXECUTIVE

DAVID HAMMOND

COMMERCIAL DIRECTOR

LAURA TUCKER

SPECIAL PROJECTS

ASSISTANT

BELLA PETERS

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

Alfol Ltd, PO Box 289,

Hexham,

NE46 9HJ

01434 610416

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com

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@creativeheadmag


THE GREAT ITALIAN JOURNEY

PALERMO

To find out how you can become a Great Lengths certifi ed stylist, speak to our team on

+44 (0) 113 278 1292 and start your journey.

www.greatlengths.com/uk


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

CLIENTS ‘FEEL

SAFE BACK

IN THE SALON’

SALONS IN PARTS of the UK are currently

closed under ‘circuit breaker’ interventions,

yet clients are feeling much more relaxed

about returning to the salon post-lockdown,

according to new research from L’Oréal

Professional Products Division.

An impressive 95 per cent of people who

returned to the salon felt safe post-lockdown,

with 96 per cent feeling the same or better

than usual after their salon appointment,

compared with how they usually feel after an

appointment pre-lockdown.

These results come from research

commissioned by L’Oréal Professional

Products Division,* which includes brands

L’Oréal Professionnel, Kérastase, Redken

and Matrix, to discover how women feel

after returning to the salon, and how salons

continue to deliver an exceptional experience

in the current climate.

As well as delivering high hygiene

standards across the board, salons have

ensured that clients can still enjoy a great

experience. More than nine in 10 surveyed

(93 per cent) felt equally or more relaxed and

pampered on their post-lockdown salon visit

and 95 per cent felt the salon was clean and

hygienic. The research also showed that 94

per cent were satisfied that measures in place

were sufficient to reduce Covid-19 risk.

Editorial Look UK & Ireland Gold

UK Colour Artist Gold

UK Colour Specialist Gold

TRENDVISION AWARD 2020:

WINNERS REVEALED

GOLDSWORTHY’S HAIR AND Toni&Guy Salisbury were the big winners

from this year’s Wella Professionals TrendVision Award UK & Ireland

Final. Goldsworthy’s Kasey Garrett won Gold for UK Colour Artist while

Sophie-Rose Goldsworthy scooped Gold for UK

Colour Specialist. UK Craft Artist Gold was won

by Toni&Guy Salisbury’s Annabel Payne while

George Smith won Gold for Men’s Hair. For the

first time the competition had a digital format,

with more than 1,000 entries on Instagram and

66 stylists reaching the Final and receiving

digital mentoring. For the run down of winners

across the six categories, turn to page 26 or

visit creativeheadmag.com

UK Craft Artist Gold

Men’s Hair UK & Ireland Gold

Style Master UK & Ireland Gold

Wella has

partnered with Green

Salon Collective to help

educate salons and their teams

on sustainability and ensure

that most salon waste is either

re-used or recycled. It hopes

to encourage more salons

to become members and

use the Collective’s

services

L’Oréal Professionnel has already

illustrated how intrinsically linked

hair and fashion are, so the limited

edition Steampod 3.0 x Karl

Lagerfeld makes complete sense.

Treat your retail shelves to the Little

Black Dress of hair tools.

lorealpartnershop.com/uk

Winning artists, clockwise from top left: Kasey Garrett,

Sophie-Rose Goldsworthy, Annabel Payne,

Aoife Pomphrett, George Smith and Rita Tuska

*Post-Covid Research: Salon Reopening. Conducted by 2CV Research on behalf of L’Oréal UKI via online interviews with

292 women aged 16 to 74 who had a salon appointment after lockdown was lifted. Interviews took place 27 to 31 July 2020.

08


Do you

believe

in love at

first sight?

Fall in love with

milk_shake ®

_

Vitality and energy

from nature

for beautiful hair.

milk proteins /

fruit extracts /

organic and naturally-sourced

ingredients /

DISCOVER MORE AT MILKSHAKEHAIRCARE.CO.UK

Milk Shake Hair UK

01392 365177


#CHedit

Images courtesy of L’Oréal

Professionnel, Dyson, R+Co

Roksanda

40%

of people surveyed feel uncomfortable discussing

scalp psoriasis with their hairdresser or barber.

That’s why Most Wanted Award for Innovation

2019 winner, The Lions Barber Collective, has

teamed up with Psoriasis Association and LEO

Pharma on the #HeadsUpToPsoriasis campaign,

to prompt discussion and support for scalp psoriasis sufferers. Guides have been

developed to help start conversations within salons, and include practical tips on how

you can create a relaxed and positive experience. For more, visit HUTPsoriasis.com

2020

Luke Hersheson

at Molly Goddard

FASHION WEEK S/S21

It was a very different experience to normal but London Fashion Week continued

post-Covid with a mix of socially distanced presentations and virtual events. At

Molly Goddard, Luke Hersheson for L’Oréal Professionnel channelled Kate Moss

via ’90s grunge for a just-woken-up vibe, while at Roksanda, Adam Reed for L’Oréal

Professionnel delivered Zoom call-relaxed glamour. At Mark Fast, Maria Kovacs for

R+Co presented ‘the day after the night before’, with a modern mix of dual texture.

At Erdem, Most Wanted Session Stylist Anthony Turner channelled Lady Emma

Hamilton with a modern, unkempt feel for Dyson.

2020

MWIT’LL BE WORTH THE WAIT

The Most Wanted and It List Grand Final

will now take place Monday 29 March 2021,

following the decision to postpone amid

rising Covid-19 numbers and increased

restrictions. While the announcement will

be disheartening for many, particularly the

patient 2020 finalists, the choice reflects

the commitment to deliver a live event

experience rather than a virtual ceremony.

Alfol special projects director, Joanna

Andersen, explained: “To see and feel an

audience of more than 700 peers erupt into

applause, to experience that unrivalled

buzz; these are things you can’t replicate

and we just don’t want to compromise on.”

For more, visit creativeheadmag.com

Mark Fast

Erdem

Mentoring

launch for

BAME talent

CYNDIA HARVEY, Naoki Komiya and

Bleach London are among the hair names

involved with a new mentoring scheme

launched for candidates from Black, Asian

and Minority Ethnic (BAME) backgrounds

interested in the beauty, fashion and creative

industries. Mentoring Matters aims to link

up candidates with mentors, such as Cyndia

and Naoki, via one-to-one video call sessions

to share insight, advice and direction.

On completion of the video sessions, the

organisation is looking to secure a variety of

paid internships provided by partners such

as Bleach London. Applicants must be aged

18 to 27. To apply contact info@mentoringmatters

or @mentoring.matters on Instagram

MY months

AHEAD

What Christmas

has in store for...

ELENA LAVAGNI

NEVILLE HAIR & BEAUTY

We are concentrating on

long-lasting, effective services

to maximise results on

minimum expenditure. We’re

continuing to roll out our Blow

Out to Go Out package until

Christmas which consists of

six junior blow-drys for £150.

We’ve also got

a head-to toe

package with

skin expert

Renée Lapino,

and nail expert

Holly Wolff.

DARREL STARKEY

TAYLOR’S HAIR STUDIO

As well as being busy in the

salon with the Christmas

rush, I am forward planning

for 2021. I am looking at my

next photographic shoot and

sourcing my team, while also

compiling evidence to use

in my award entries for

next year. 2021

is set to be a

very different

year, let’s hope

everything

goes as

planned…

MOVERS AND

SHAKERS

Monica Teodoro is the new

general manager, education

and professional development,

for L’Oréal Professional

Products Division UK & Ireland,

a newly created role.

Freddie Banks will take

up Monica’s previous role

of general manager, L’Oréal

Professionnel UK & Ireland,

while Maya Sfeir will succeed

Freddie as general manager,

Kérastase and Shu Uemura

Art of Hair, UK & Ireland.

10


Socially distance

yourself from

compliance

admin.

Timely Consult’s customisable forms make staying Covid

compliant easy. Timely Consult is great for quick and accurate

NHS test and tracing and will automatically keep your client

details up to date, without you having to do a thing!

Access a range of expert templates, including a Covid health

screener, and send forms to your clients via SMS or email

to be completed securely online, and saved straight to their

client record in Timely.

Talk to us: +44 20 3808 0465

gettimely.com/consult


Sparkling pops of lavender and

pistachio are primed to catch the

eyes of clients. Snap up these

Tangle Teezer limited editions of

The Wet Detangler, The Original and

Compact Stylers for a bright Christmas.

RRP FROM £12

020 7274 6128

tangleteezer.com/professional

Housed in a luxury washbag,

the trio packs from milk_shake

include its finest hair heroes.

RRP £39.99

01392 365 177

www.red-hotproducts.com

This teaser is a pleaser

– R+Co’s Root Teasing

and Texturizing Spray

gives grit and hold at the

roots for an all-day boost

thanks to an invisible weblike

effect.

RRP £30

01442 248 104

rebelbeautybrands.com

There’s lots to choose from Serie Expert by L’Oréal Professionnel –

we love the Pro Longer cracker with its mini treats, or for full-sized

fabulousness, there are shampoo and conditioner gift sets.

RRP CRACKER £12; GIFT SETS FROM £21.30

0800 030 4034

lorealpartnershop.com/uk

Irresistible services consumers will want

to snap up, selected by the Layered team

Alterna has always been at the high end of seriously

luxury haircare, but with an eye on clean formulas, too.

Now it’s turning its focus to the increased consumer

interest in self-care, the new luxury as we move toward

2021, knowing that modern clients are ever more

ingredient-conscious and clean beauty-minded. In comes

My Hair. My Canvas., a new, 100 per cent vegan product

range divided into three parts – prime, create and style

– that uses sustainably harvested botanical caviar to help

improve moisture retention and smooth the cuticle to add

bounce, shine and strength.

RRP FROM £20

AVAILABLE AT ALAN HOWARD AND SALON PROMOTIONS

alternahaircare.eu

For greener options, Aveda has

a trio from its new Botanical

Repair line – a full-sized Leave-

In Treatment and travel size

Shampoo and Conditioner.

RRP £35

0370 192 5650

aveda.co.uk

Make it a luxurious Christmas

with gifts from Neäl & Wølf

– sulphate-, paraben-, TEA-,

DEA- and cruelty-free products

in cosmetic bags.

GIFT PRICE FROM £22

01282 444 900

salonpromotions.co.uk

This Oil Ultime Argan & Barbary

Fig Oil gift set from Schwarzkopf

Professional includes a jade

roller alongside a shampoo and

finishing oil. Smooth!

RRP £27

0800 328 6920

schwarzkopfpro.com

You’re a Class Act

– not our words but

Paul Mitchell’s. This

gift set has a trio of

classic favourites

that will look

brilliant under

the tree.

RRP £27

0845 659 0011

salon-success.

co.uk

Care for those vibrant Manic

Panic results with this lineup

of colour-safe shampoo

and conditioner, as well as a

clarifying shampoo that helps

prep for a new hue.

RRP £11.99 EACH

01579 341 913

manic-panic.co.uk

12

CREATIVE HEAD


#CHedit

LAUNCH OF

THE MONTH

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES,

ADD TO MENUS AND SHARE WITH YOUR STYLISTS

One to watch...

Help make your client’s salon colour last longer – or help them

get a little experimental – with new Color Fresh Masks from

Wella Professionals. There are 11 ready-made temporary colourdepositing

masks, a winning combination of colour and care to

revive or transform their tones at home. Those wanting to enhance

can choose from the more natural-looking colours enriched with

avocado oil and apricot kernel oil – Chocolate Touch is bound to be

a winner with brunettes, while blondes can keep cool with Pearl

Beige or revive highlights with Golden Gloss. Those feeling a

little more playful will want to try the fun and vibrant tones laced

with argan oil to keep hair looking luscious – pink, red, blue and

mint deliver a veritable rainbow of possibilities. While Christmas

parties might be off for many this year, these masks are perfect for

making an impact on Zoom get-togethers!

RRP £15.70 EACH

0845 601 8128

wella.co.uk

L’ANZA WELLNESS

THE UNPRECEDENTED EVENTS of 2020 have understandably

seen more clients anxious and stressed, and embracing a greater

emphasis on self-care. There has perhaps never been a better

time for L’ANZA, a much-loved indie salon brand already well

known for its ‘heal the hair’ mission, to unveil its latest and rather

unique innovation.

L’ANZA Wellness CBD-Infused Hair Care acts as hair and

scalp revitalisers, thanks to a gentle infusion of invigorating

wildcrafted botanicals and premium cannabidiol.

Working together, they promote hair’s natural

balance, while soothing aromatherapy

essences promote an overall sense of

harmony and wellbeing.

The line-up uses premium CBD Isolate,

the purest form of CBD, extracted from

hand-harvested hemp flower, stem and

leaf. And it’s worth knowing that while

many products out there claim to be

CBD, they often contain cannabis sativa

oil… which actually contains no CBD and

so can’t boast all the brilliant invigorating

and nourishing benefits.

Oh, and just to be clear, the CBD

Isolate process eliminates even trace

amounts of THC, the psychoactive component in the cannabis

plant, so your clients won’t be getting high on your haircare supply.

But the CBD is only part of the story – the line-up of Revive

Shampoo and Conditioner alongside the Soothing Serum is

chock-full of other powerful ingredients. You’ll find macadamia nut

oil that’s high in vitamin E and rich in antioxidants to help reduce

breakage for noticeably stronger hair. There’s meadowfoam flower

seed oil for soft and shiny hair, a real rejuvenating force for those

suffering with dry or damaged lengths. The powerful

anti-inflammatory liquorice root extract reduces

redness and skin irritation, and minimises dark spots

from UV damage. They’re multi-tasking marvels and

no mistake.

Clients keen to shop clean will

also be thrilled to know that L’ANZA

Wellness is free from sulphates,

parabens and gluten, is vegan

and is manufactured in Southern

California using 85 per cent solar

power. Let’s end 2020 on some

good vibes, shall we?

RRP FROM £37

03330 142 444

lanza.com

CREATIVE HEAD

13


WHY DID YOU WANT TO BE A HAIRDRESSER?

I wanted to learn a trade that was creative

and sociable. It wasn’t until my cousin, a

really great hairdresser, suggested it that

I thought: ‘Oh yeah, go on then!’. I’m just

super lucky that I love it so much and

managed to train in a wonderful salon.

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?

My big highlights have been moving to

Sheffield and being taken in by Laundry. It has

brought some really great opportunities my

way, such as attending Guerrilla Quiff and

seeing some really mint hairstylists from

all over the country do their thing, as

well as meeting Rankin and watching

him photograph it all!

JENNIFER BALL

AGE: 22

SALON: LAUNDRY

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

I honestly have no idea. I’ve never had a plan and I like to

keep it that way. The most important thing is to be happy

and enjoy what you do, at the moment that’s happening

tenfold. So, I’ll just keep at it – learning and meeting people.

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG?

It’d be nice to do some

educating. Something I love

about hairdressing is how

you learn so many new things

everyday by yourself. It’d be

nice to share my own way of

doing things and turn it into a

sharing opportunity for other

stylists as well.

14


#CHedit

Inside

story

BLOW CITY GLASGOW

Located on the city’s Queen Street, BLOW CITY is a distinctly urban salon,

off ering guests a thoroughly Instagrammable beauty experience. Indeed,

blow-drys courtesy of celebrity stylist Jay Birmingham can be seen on the feeds

of Helen Flanagan and Jilly Cross. Ash concrete fl oors, a caged wash station

and positive pops of yellow throughout the space make the salon an uplifting

visit, with walls lined with neon lighting and positive quotations to inspire creativity

in the team. “The sunshine yellow was a bold move but it looks incredible

against the black and white,” says founder Fallon Carberry, who launched the

fi rst BLOW six years ago. “Neon signs bring more of a nightclub feel while

concrete panels and caging features add some architectural credentials.”

The 12 state-of-the-art hair stations are equipped with banana-coloured hair

dryers to service the blow-dry menu, and there’s an exclusive hair extension

area to amp up those fi nal fi nishes. In the basement you’ll fi nd UNBRANDED,

a concept space that brands can make their own and collaborate in.

HOT BUY

SIMPLE

SOPHISTICATION

Understated and elegant,

the Grandeur mirror

from Takara Belmont

captures that simple yet

chic aesthetic perfectly.

Available with a black or

brass-coloured lacquered

wood frame.

Price £480

020 7515 0333

takarahairdressing.co.uk

now open

HALO PATCHAM

Mirror, mirror on the wall… is the stunning

key feature at this beautifully blush salon

near Brighton from Natalie Mears.

CREATIVE HEAD

15


THE BUSINESS EDIT

SHOULD SALONS

RECRUIT RIGHT NOW?

AT SALON SMART LIVE, one subject

that popped up several times concerned

the question of recruiting new staff, from

apprentices upwards. One positive from the

Coivd-19 pandemic has been the spotlight on

hairdressing and the new-found appreciation

consumers have for it. “We’ve never seen this

kind of media coverage about hair,” admitted

Hilary Hall, the outgoing chief executive of

the NHBF. “That coverage actually changed

politicians’ perception of our industry. This

is an industry that the public values, and it’s

the time to capitalise.”

This now could have a positive impact

on new talent coming into the industry,

looking for careers in hair. And while the

NHBF’s recent survey found 21 per cent

of respondents predicted that further

redundancies were imminent without

government support, only about a third

thought they could

guarantee job security

for staff without extra

help. Since the survey,

the Job Retention Scheme and lockdown

support has been unveiled to help now the

furlough system has ended. So can salons

be more optimistic in looking for staff?

Simon Harris from Mysalonmanager has

an interesting take: “Recruitment has been

a massive challenge for all the salons we

work with, and I always say: ‘Take on staff

when you don’t need them. If you recruit

when desperate, you’ll take on anyone’.”

This was supported by Electric

Hairdressing’s Mark Woolley. “Find

someone who can have a positive impact on

your team – look for someone who can push

things forward,” he advised. “Even during a

pandemic anything can happen!”

RICHARD PHILLIPART

THE BOUTIQUE ATELIER

“I’ve always been passionate

about education. My

philosophy is that to be the

number one salon in a local

area you have to be always

upgrading and evolving.

I recruit for apprentices

year-round. We’ve taken on

four new apprentices this

year. Government support

is there [any firm hiring a

new apprentice aged 16 to 24

will receive £2,000] so use it.

I have a whole page in my

brochure dedicated to our

apprenticeships, selling it to

parents. If they’re thinking of

what their kids can do, I want

them to think of us.”

H …

NEED A LITTLE KNOW-HOW TO

NAVIGATE AND GROW YOUR

BUSINESS? FREDDIE BANKS,

GENERAL MANAGER UK & IRELAND

FOR KÉRASTASE AND SHU UEMURA

ART OF HAIR, IS HERE TO SHARE

SOME INSIDER KNOWLEDGE…

PREPARE FOR NEXT YEAR

AS WE TURN our attention to 2021, I wanted to ask

business guru and co-founder of Richard Ward Hair

& Metrospa, Hellen Ward, about what she’s learnt in

2020 and how she’s preparing for next year…

Q: How have you balanced

day-to-day of running the

business while building long-term

strategies for your brand?

A: I don’t think it’s possible to build

long-term strategies for any brand

at present. ‘The only way out is

through’ has become my mantra.

Getting into a position where you can quickly scale

up or down is vital for survival.

Q: With the power of hindsight, what would you

have done differently in the past few months?

A: I would not have done anything differently. Fluid

thinking is essential in a crisis like this and being

adaptable is key.

Q: What will be your key salon driver next year?

A: Being 100 per cent responsive to client

behaviours. Examining their behaviour and being

willing to change the business model to suit.

Q: What are you doing to book clients in for the

New Year? Are you offering any new services?

A: We will be expanding our range of alternative

therapies to include reiki, kundalini cleansing

massage and an altogether more holistic approach

to our Metrospa offering. Last year we started our

home visit service, Richard Ward To Go, so we are

well placed to service demand for home visits.

Q: How do you plan to motivate your staff and

what advice would you offer other salon owners?

A: The biggest motivator is job security and they all

play their own part in creating that at the moment.

We are ensuring the staff can track all their vital

KPIs to help them ensure their columns are full and

the vital re-book is part of the visit. It’s tough out

there and sharing the data with your teams has

never been more important. Each element of the

salon visit has an impact on a KPI, so making the

team aware of this helps them understand why the

need to deliver is so critical.

WANT TO KNOW HOW YOU CAN BOOST YOUR BUSINESS WITH KéRASTASE? CALL 0800 085 4958 OR VISIT KERASTASE.CO.UK

16

CREATIVE HEAD


#BusinessEdit

MISSION CONTROL

PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON

in association with Phorest Salon Software and the Creative HEAD Reader Panel

Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK

ONCE EACH ISSUE of Creative

HEAD lands with our subscribers,

we speak to our Reader Panel to

ask them how their business is

going, in partnership with Phorest

Salon Software. We combine the

results from our Reader Panel with

research compiled by Phorest Salon

Software, using its client base of

salons from across the UK, to gauge

what’s going on in the industry

and discuss how to solve common

problems and challenges. This issue

we’re talking about how to maximise

retail during the Christmas period.

PERCENTAGE OF TURNOVER

ATTRIBUTED TO RETAIL SALES

9.2%

AVERAGE CLIENTS SPEND IN

SEPTEMBER (EXC. VAT)

£52.40

Top three most

impactful methods

for retail:

1. Consultation

2. Personal

Recommendation

3. Merchandising/

Display

HOW DO YOU

COMPARE?

How was business in September

compared with August?

How was business in

September 2020 compared

with September 2019?

THE MISSION: MAKING RETAIL MATTER AT CHRISTMAS

90% of

respondents offer

Christmas gift sets,

but of those, 28%

believe they have

no impact on the

bottom line

“Clients can sniff non-genuine sales a mile off . If you believe and take pride in your

work and the brand you use, the consultation just fl ows. Embed the ‘why’ and

impart your knowledge. It’s also important to focus on the repurchase. Too many

times I’ve seen stylists gain that commitment fi rst time, then not follow through.”

BEVERLEY BATES, THE RETREAT

SAME

25%

SAME

15%

DOWN

50%

DOWN

70%

UP

25%

UP

15%

25% sell retail

products online

60% sold retail

during lockdown

DID YOU KNOW…

RETAIL IS THE SIDEKICK

YOU NEED TO PLUG

YOUR REVENUE GAP

WHILE IT’S BECOMING increasingly diffi cult

to keep up with changing rules and regulations

across the UK, one objective remains clear:

continuing to run a successful salon.

There are many parts to achieving

this, particularly during these unique

circumstances, yet there’s one that we must

not forget about; retail.

Throughout lockdown, while many were

making the most of their Amazon Prime

delivery, many clients turned to their stylist to

purchase products, with the average salon

retail sales sky-rocketing 446 per cent. While

this number has dropped since lockdown

ended, the current average retail sales in a

salon has increased by 50 per cent compared

with pre-lockdown fi gures.

The good news doesn’t stop there. Clients

who purchase retail in-salon continue to

purchase retail regularly, at least fi ve times

a year with an average of 1.5 products per

purchase. What does this mean for you? Start

your clients on retail – you won’t regret it.

You may, however, worry that with less foot

traffi c in your salon, selling retail won’t make

a difference when it comes to plugging the

revenue gap.

The solution? The Phorest Online Store.

The Online Store is fully integrated into your

software and syncs directly with your clients

and your stock, making retail as easy as pick,

click and sell.

You can target customers by their product

purchasing history with intelligent fi ltering and

sell via social media, SMS and email using the

Phorest Marketing Suite.

Abigail Walsh is the regional

marketing manager at Phorest

Salon Software UK & Ireland.

Find out more at phorest.com

and @phorestsalonsoftware

CREATIVE HEAD

17


#BusinessEdit

LIFE

LESSONS

KEN’S CLINIC

GOT A BUSINESS HEADACHE?

LET KEN WEST, DIRECTOR OF BUSINESS

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

DESMOND MURRAY

ATHERTON COX

Stick to what you excel at.

I’m creative and I hated

every minute of the business

side of being a salon owner.

It choked me creatively,

and I’m so glad that I freed

myself from its restraints.

Go that extra mile. ‘Good’

just doesn’t cut it – it’s got

to blow my mind! I divided

my time between hair

and photography prior to

the lockdown. The time

out allowed me to review

and reassess my creative

resources. I’ve come out

the other side with far more

creative confidence.

Feel the fear and do it

anyway. One of my goals

is to focus more on colour

and explore all the new

technology and techniques

behind making my input

more awesome. My

awakening came at a Matrix

global show in Florida earlier

this year, where I witnessed

some amazing colouring.

Take time out. My life has

always been full-on and stays

that way until I burn out!

But having had this enforced

rest has made a difference

to both my creative outlook

and thirst for knowledge.

KEN’S DIAGNOSIS

Oh boy, Neil, you don’t need a pagelong

answer, you need me to write a

book! Let’s start with Covid-19. As I write we’re

experiencing regional lockdowns, infection

rates are rising and there is no real light at the

end of the tunnel. Salons are performing like

roller coasters. Buying patterns have changed.

By the time you read this we will be seeing

the after-effects of furlough and you and I will

be part of an industry that will probably have

built up its biggest debt burden ever.

One serious tip I will give you, as you say

you are planning a new salon in 2021, is to

make doubly sure you have checked all of your

numbers. The projections you will have done,

both financial and market-wise, will have

changed drastically over recent times. Update

and review before you commit. I would never

say: “Don’t do it”, because there are always

opportunities in tough times. But you must

have the right ‘product’ and you must have the

solution to a problem.

Your plate spinning challenge has a simple,

two-part solution that is sadly not quite so

simple to execute.

Part One: Systems. The bigger you grow,

the more you need systems to ensure that

each of your salons maintain your brand

standards. Every part of your business should

“I have my own product line,

I’m an extensions specialist

with clients travelling from

all over the country to see

me, and I’m planning a

new salon in 2021, which

will be my fourth. I’m

spinning a lot of plates,

and Covid-19 is a constant

variable to consider.

How can I ensure I keep them

spinning successfully without

any drop in the quality of service

and experience?”

NEIL MACLEAN

NEIL MACLEAN HAIR STUDIO

have clearly documented systems. A Big Mac

is a Big Mac, a Domino’s Mighty Meaty is a

Domino’s Mighty Meaty. All are produced

with brand consistency because of clearly

documented systems. As a highly-skilled

craftsman, systems may not drive you, but

as you grow you must also become a highlyskilled

businessman.

Part Two: Team. To maintain your brand

you need a highly committed, well rewarded

and highly motivated team. You cannot do this

alone and you will frazzle yourself if you try.

You probably now have even more

questions than you started with Neil,

and I am always happy for you to

contact me directly. Many years

ago, I reached the stage where, as

my businesses grew, I realised there

was stuff I didn’t know.

My final tip would be to

grow yourself. Learn the

things you never learnt

and embrace the things

that you may find

challenging. Reach

out like you did with

your question. Help is

out there. Good luck

in 2021.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email KenW@365Hair.com or tweet @creativeheadmag

2019

18

CREATIVE HEAD


Be onlife

and share the now

Whether our experience is physical or digital,

what matters is sharing it.

Be inspired by the real and virtual colors

of the new ALFAPARF MILANO Collection.

alfaparfmilano.com


#BusinessEdit

STAY LEGAL: COVID-19 RULES

FOR SALONS IN ENGLAND

SOME IMPORTANT rules for salons in

England have been made a legal

requirement. Individuals and businesses

could be fined if they break them.

“First, the law now says that the

government guidelines for salons and

barber shops must be followed,” says

NHBF director Tina Beaumont-Goddard.

“Businesses that don’t comply will be fined

£10,000 and could be closed down.”

Another important legal requirement

that applies in England relates to

employees who have tested positive, live

with someone who has tested positive or

have been told to self-isolate. “It is now an

offence for an employer to knowingly allow

anyone who is self-isolating to come into

work,” warns Tina. “Employers will face a

fine of at least £1,000.”

Employees are also obliged to tell their

employer that they are self-isolating.

Enforcement is also being stepped up in

other parts of the UK.

Find out more at nhbf.co.uk/four-nations

NHBF to freeze

membership fees

NHBF MEMBERS will benefit from a freeze

on membership fees for 2021. The move is in

response to the challenging financial situation

many in the hair and beauty sector face as a

result of the Covid-19 pandemic.

“We know that this year has been a huge

struggle,” says NHBF director Tina Beaumont-

Goddard. “That’s why we also gave our

members a two-month payment holiday earlier

this year. We will continue to support our

members in every way we can as 2020 draws

to a close and we can hopefully look forward to

better times in 2021.”

Find out more at nhbf.co.uk/join

NHBF

ANNOUNCES

NEW CHIEF

EXECUTIVE

THE NHBF HAS welcomed Richard Lambert (pictured) as its new chief

executive, following the retirement of Hilary Hall at the end of September

2020. Hilary announced her forthcoming retirement at the start of the year,

but the Covid-19 pandemic delayed the search for a new chief executive as

the NHBF team swung into action to support members under her leadership.

Hilary joined the NHBF in 2013 and has since worked tirelessly for

members. She leaves an amazing legacy to build on and will be much missed.

Her replacement, Richard Lambert, brings a wealth of experience from

his previous roles, which include chief executive of the National Landlords

Association and the British Woodworking Federation. Before that he worked

at the heart of government as a parliamentary civil servant.

Richard said: “I am thrilled to be appointed as chief executive for the

National Hair & Beauty Federation and look forward to working with such

a vibrant, forward-thinking industry. I’m committed to understanding

our members and their concerns, shaping the organisation’s services and

communications to support them, and creating an open, empowered culture

from which we will continue to lobby government for change.”

New government support:

don’t miss out

FOLLOWING THE end of the furlough scheme in October, the government has announced

a raft of new measures to help support businesses and the self-employed. These include:

• A new Job Support Scheme to protect viable jobs in businesses that are facing lower

demand in the winter months due to Covid-19. The government will contribute towards

the wages of employees who are working fewer hours than normal. The NHBF supports

the latest measures, however is continuing to push for support for all tiers to reflect the

current circumstances, see nhbf.co.uk/scheme

• Find links to help for salons in Wales and Northern Ireland that have closed under new

restrictions at nhbf.co.uk/WalesandNI

• Salons and barber shops that deferred their VAT bills will be given the option to pay

back in smaller instalments. Self-assessment taxpayers can also benefit from a separate,

additional 12-month extension from HMRC on the ‘Time to Pay’ self-service facility.

• The self-employed grant scheme has been extended.

• Four temporary loan schemes are being extended and more flexible pay-back options

are available.

Stay up-to-date at nhbf.co.uk/updates and nhbf.co.uk/coronavirus

20 CREATIVE HEAD


YOU’VE GOT

THE POWER!

THE POWER IS IN YOUR HANDS WITH THESE TWO NEW

HAIRDRYERS FROM DIVA PRO. WITH NEXT-GENERATION

MOTORS, STYLING IS AN ABSOLUTE BREEZE

THERE’S NO TIME TO WASTE during the busy Christmas period so you need tools to help you stay on your

A-game. You need Diva Pro Atmos tools with futuristic digital motor technology and incredible power. We’re

talking 100,000rpm – they are the supercars of the dryer world. The two new Diva Pro Atmos dryers will blow

you away with their capabilities, and they weigh a fraction of typical dryers and produce hardly any noise. Once

you’ve tried Atmos, you’ll never look back. Which one revs you up?

DIVA PRO

ATMOS DRY

The powerful 2,000W Atmos

Energy Motor is less than onequarter

of the weight compared

with typical AC motors and

produces signifi cantly less motor noise too. The

100,000rpm motor is digitally controlled, ultra-fast

at drying and uses less energy than typical motors,

keeping things running up to 10-times longer.

WHY YOU’LL LOVE IT:

• Three heat settings, three speeds and dedicated

cold shot option

• Atmos Plus Conditioning System speeds up drying

time, improves manageability, increases shine, and

reduces frizz and static

• Includes 6mm and 8mm nozzle magnetic

attachments, plus a deep bowl professional diffuser

• Includes EU plug adaptor for travel and a 3m cable

DIVA PRO

ATMOS ATOM

The Atmos Atom is your ideal

drying tool for long days in the

salon, session work abroad or blasting through

rows of models at Fashion Week. It’s incredibly

lightweight for effortless styling without weighing

you down. Enjoy the same high-powered 2,000W

Atmos Energy Motor as the Atmos Dry for superior

drying results and longevity.

WHY YOU’LL LOVE IT:

• Three heat settings, three speeds and dedicated

cold shot option

• Atmos Plus Conditioning System speeds up drying

time, improves hair manageability, increases shine, and

reduces frizz

• Includes two magnetic attachments – 6mm and 8mm

nozzles

• Includes EU plug adaptor for travel and a 3m cable

RELISH THE POWER OF ATMOS FROM DIVA PRO IN THE PALM OF YOUR HAND.

FOR MORE INFORMATION, EMAIL HELPDESK@SALONEUROPE.COM OR VISIT DIVAPRO.CO.UK

CREATIVE HEAD

21


THE BIG IDEA

SALON

RE:SOURCE

‘BUSINESS AS USUAL is not an option’. So begins the introduction to Salon

Re:Source, a sustainable salon toolkit created by Anne Veck and Keith Mellen

(pictured above), the duo at the helm of the award-winning Anne Veck salon in

Oxford. They believe fervently that the hairdressing industry has the power to make

a real difference. “Salons use huge amounts of energy, water, plastic and chemicals, and

produce large amounts of waste,” they explain. At the Oxford salon, the team has been

working hard for some time to reduce energy usage, lowering the salon’s and their clients’

carbon footprints, reducing waste through more efficient systems and using ethical and

sustainable products and packaging where possible. It has been a concerted effort, and now

the pair wants to share what they’ve learnt with UK salons to encourage them to do the same.

A study by Southampton University Business School showed that if a small, four-seater

salon adopted its eco hair and beauty suggestions it would save 24,150kWh of energy,

286,000 litres of water and more than £5,300 a year in cost savings. At Anne Veck Oxford,

the team has cut its carbon emissions and energy costs in half, saving £3,000 every

year since 2012. That’s £24,000! The toolkit is broken down into three sections: easy,

low-cost, quick wins; steps that require a little more effort and cost; and major

changes that require bigger investments. For immediate, maximum, positive,

world-changing action, there’s a trio of top tips: change from cotton

to biodegradable towels and gowns; switch to a green energy

provider; and move to sustainable and ethical product

suppliers. You can access the toolkit at

bit.ly/SalonReSourceUK and start going a

little greener.

Photography by Magic Owen @magicowenphotography

22

CREATIVE HEAD


2.

1.

2.

SCAN HERE

TO SHOP ONLINE!

OR FIND YOUR NEAREST STORE

3. 5.

4.

7.

6. 7.

8.

9.

5.

10. 11.

12.

1. 075611 Tigi Bed Head Volume Blast £10.50 / 2. M20017/18 Moroccanoil Mini Must-Haves £5.33 / 3. LWA Monu Luxurious Anti-Ageing Winter Duo £11.00

4. HRM17 OPI Shine Bright Nail Lacquer Mini Christmas Cracker £8.70 / 5. 267050 It’s a 10 Holiday Conditioning Trio £18.00 / 6. 1405AC20 Beauty Pro Advent

Calendar £32.50 / 7. hara Gel Autumn/Winter Gel Polish £4.99 / 8. 07418 iQ It’s All About You Trio £9.99 / 9. 026428 Alfaparf Semi di Lino Moisture Tin £15.00

10. 15692 Olaplex Holiday Hair Fix £38.00 / 11. 13487 Olaplex Hair Repair Trial Kit £14.00 / 12. M20015 Moroccanoil Holiday Set Hydration £20.72

0345 201 0825 | ASTONANDFINCHER.CO.UK


Wella TrendVision Award 2019 Final

Photography: Oliver Driver

#WELLATVA

A VISION OF

VICTORY

2020 COULDN’T STOP THE ICONIC WELLA PROFESSIONALS TRENDVISION AWARD

COMPETITION – ITS EVOLUTION JUST MADE IT EVEN MORE ACCESSIBLE AND MORE

EXCITING. NOW MEET THE NAMES WHO STEPPED UP TO THE CHALLENGE AND WON!

THERE MIGHT NOT be the legendary celebration at

London’s Roundhouse this year, but despite the challenges

of 2020, Wella Professionals has gone above and beyond

to ensure its iconic competition continued, giving talents

across the UK and Ireland the opportunity to showcase just

what they can do when given that creative outlet.

It was the most accessible TrendVision Award as, for

the first time, the competition had a digital format. The

result? More than 1,000 photographic entries on Instagram!

Next, for the Digital UK Regional & Ireland Heats, 840

competitors had to record a video sharing details about their

photographic entry, with 66 making it through to the Final.

Now things got serious! Following a digital briefing by

Wella Guest Artist judges, competitors were required to

create a final new look on a head block or on a model.

It was then over to a veritable Who’s Who of more than

40 prestigious judges, each chosen for their hairdressing

expertise – think Zoë Irwin, Jayson Gray, Robert Eaton,

Warren Boodaghian, Andrew Dunne, Luke Benson,

Leonardo Rizzo, Dom Capel and Kerry Hayden. Phew! And

these finalists were never alone; Wella was there every step

of the way with digital mentoring that included video briefs,

Zoom mentoring sessions and top tips from judges.

And the prizes? Exceptional! Yes, winners receive Wella

Education packages and trophies, of course. But that’s not

all… Gold winners will also enjoy a photoshoot experience

to recreate their winning look, as well as a two-day shoot

with leading industry photographer Kai Wan, mentored

by Wella Guest Artist Darren Ambrose. Together, they will

create the TrendVision Award 2020 Winners’ Collection,

which will be featured in trade press. And there’s even more

– Gold winners are in with the chance to secure a place at

the incredible Wella Destination global event, while also

receiving digital mentoring in 2021. It’s career rocket fuel!

“This is our way of giving back to the industry,” says

Allison Hargreaves, national education operations and

events manager UK & Ireland for Coty Professional Beauty,

“and we are delighted to be offering such incredible

inspiring prizes that will genuinely help further careers. I’m

certain we have discovered some new stars in the making.”

Now, 27 winners from six categories in the UK and Ireland

have been crowned, all announced via Wella’s Instagram

@wellahairuki. Victory is theirs! Want to know the 18 names

who’ve got the vision? Of course you do!

24 CREATIVE HEAD


UK COLOUR ARTIST

MASTERS OF THE CRAFT

MEET THE UK WINNERS OF THE 2020 TRENDVISION AWARD

UK COLOUR SPECIALIST

CREATIVE HEAD ADVERTORIAL

GOLD

Kasey Garrett

Goldsworthy’s Hair

SILVER

Stewart Fereday

Hairven

BRONZE

Pamela Cooney

Toni&Guy, Birmingham

GOLD

Sophie-Rose Goldsworthy

Goldsworthy’s Hair

SILVER

Radoslaw Lewandowski

McIntyres

BRONZE

Claire Adamson

Sophie Butler Hairdressing

UK CRAFT ARTIST

EDITORIAL LOOK UK & IRELAND

GOLD

Annabel Payne

Toni&Guy, Salisbury

SILVER

Stephanie Darbyshire

Toni&Guy, Deansgate

BRONZE

Marie Ramminger

Dream Hair

GOLD

Rita Tuska

Joseph Ferraro Hair

SILVER

Ayesha Caunt-Buonocore

Hairven

BRONZE

Denise Platano

Toni&Guy, Victoria

MEN’S HAIR UK & IRELAND

STYLE MASTER UK & IRELAND

GOLD

George Smith

Toni&Guy, Salisbury

SILVER

Barry Kieran

Signature Hair

BRONZE

Allan Kingsland

Zanders Hair Design

GOLD

Aoife Pomphrett

Wonderland

SILVER

Ryan Coates

Toni&Guy, Sutton Coldfield

BRONZE

Clarissa Codalonga

Toni&Guy, North Audley St.

“It’s incredible that Wella Professionals

managed to go ahead with the

TrendVision Award 2020, despite the

challenges of adjusting the whole

competition format. The winners should

be incredibly proud of their achievement”

ROBERT EATON, WELLA PROFESSIONALS

AMBASSADOR COLOUR

TRENDVISION AWARD 2021 – WHAT YOU NEED TO KNOW!

• Entries open 10 February 2021 – get that date in your diary!

• Enter via Instagram – it’s easy and accessible!

• The Xposure student competition will now be part of the TrendVision

Award with its own category

• Entries close 10 March 2021

• Photographic winners announced 31 March 2021

Have you got what it takes for the Wella Professionals TrendVision Award competition in 2021?

Contact the Wella Events Team on wellaevents@cotyinc.com or visit wella.co.uk/trendvision

@WellaUKI

@WellaHairUKI

#WellaTVA #TrendVision2020

CREATIVE HEAD

25


COLOUR VISION

WE’RE ON TO THE HOME STRAIGHT FOR CHRISTMAS, AND COLOUR REMAINS

A HOT TOPIC AS WE FACE A HIGHLY UNUSUAL SEASON…

IN ASSOCIATION WITH

A FRESH TAKE

In need of a burst of inspiration? Experience the perfect introduction

to Wella’s newest product launch with ‘Discover Color Fresh

Masks’. This free, 30-minute online webinar is presented by Wella’s

expert technical educators, and gives you a glimpse of the colourful

new line-up. Discover what type of client the Color Fresh Masks are

most suited for, see real results and learn what a great new retailing

opportunity they represent for your salon.

Go to education.wella.com to view the webinar.

Alternatively, try the new Color Fresh Masks out for yourself

as part of the Colour Genius and Insta-Ready Colour education

courses at the London, Manchester or Dublin Studios. Both courses

offer the chance to push your creative boundaries and experiment

with the full portfolio of colours, while building up your knowledge

and confidence in creative colour techniques.

For course information, dates, and online booking,

go to education.wella.com.

THE COLOUR CLINIC IS OPEN…

EVERY MONTH A WELLA PROFESSIONALS COLOUR EXPERT EXAMINES AN ISSUE WHICH AFFECTS THE WIDER INDUSTRY. SUZANNE ALPHONSE

SPEAKS OUT ABOUT HOW YOU CAN PROVE TO YOUR CLIENTS THAT YOUR EXPERTISE IS WORTH THEIR TIME IN YOUR CHAIR

“A big challenge I have as a colourist is getting the artistry of what I do across to the

client – I’m really up against home hair colour, there’s great technology now and it’s so

convenient. Offering something simple like an all-over regrowth colour really puts us in

a tricky position. Does the client value that service enough to take hours out of their day

and spend £100? A service like Luxelights is perfect. It can offer that coverage of greys or

blending, depending on their needs, to create that youthful element to their colour. Before,

clients liked to see lots of highs and lows, lots of contrast, but that really youthful look comes

from seamless, professional blends. The new Koleston Perfect ME+ Pure Naturals shades give

such a fantastic, natural colour result – enough for people to notice that someone looks great, that something’s

changed, rather than ‘wow, you’ve had your hair coloured’. My clientele has had a massive shift towards

natural-looking colour – I think everyone’s a little afraid of if we go into another lockdown, what that grow out

will look like.

“With Luxelights I can manage that regrowth and, with an extra 10 minutes, I can place some foils to develop

seamlessly, gloss at the end, and give clients something different that they just can’t get from a box colour. The

colour is personalised, so it’s also harder for them to go to another salon or colourist and helps to cement their

relationship with me. I can offer them something different every time they come in without them having to spend

that extra time, but they still see the artistry of what I’m doing.”

26 CREATIVE HEAD


#ColourVision

SHELFIE TIME

The launch of the new Color Fresh Mask is so exciting!

With 11 products across two ranges, Color Fresh

Masks are so much more than a conditioning mask.

There’s no need for a skin allergy test, they can

be applied on the day in-salon, and also used to

maintain professional colour between colouring

services. The seven natural shades give a visible colour

refresh and enhanced shine, while the four vibrant shades offer a visible

colour transformation that will fade true to tone. It’s a great way for

blondes to experiment for the weekend or a special event, or for colourshy

clients who want to try a colour before committing. The incredible

conditioning formula leaves hair feeling smoother and looking healthy.

My clients and I love them!”

CREATIVE HEAD ADVERTORIAL

ZOË IRWIN, WELLA PROFESSIONALS UK COLOUR TREND EXPERT

@ZOEIRWINHAIR

WHY I’M

WELLA

I’ve worked with Wella products and ranges for more than 25 years now and I still

love the company as much as I did on day one. Wella Professionals has always been

the perfect fit for me and my salon. Over the years not only has Wella developed

amazing products, but the in-house education we have received has also enabled

us to really grow the Medusa group. We’ve embarked on everything from the

industry-leading Wella Master Colour Expert programme to in-house education on

homecare. Wella really has delivered for Medusa. I’m also a big fan of the Wella

Studios – they make in-person courses really accessible to all hairdressers.

“During these uncertain times Wella has been a true partner constantly finding

ways to engage with us. I’m looking forward to many more years of working with

the best product company around and seeing what the next 25 years brings us,

as Wella never stands still.”

COLIN MCANDREW, MEDUSA, EDINBURGH

@COLIN_MEDUSA

KEEP YOUR CLIENTS HAPPY WITH EFFECTIVE AND EFFICIENT COLOUR SERVICES. THE WELLA PROFESSIONALS EXPRESS HIGHLIGHTS MASTERCLASS, FEATURING WELLA

PROFESSIONALS AMBASSADOR COLOUR, ROBERT EATON, IS A SHORT ’N’ SWEET DEMONSTRATION ON HOW TO USE HIGHLIGHTS TO INCREASE PROFITABILITY AND SAVE YOU

TIME DURING BUSY PERIODS. BEST OF ALL, IT’S TOTALLY FREE FOR ALL HAIRDRESSERS. GO TO EDUCATION.WELLA.COM TO FIND THIS AND LOTS OF FREE INSPIRATIONAL

AND PRACTICAL EDUCATION, FROM COLOUR AND STYLING TO PRODUCT KNOWLEDGE AND BUSINESS SKILLS

@wellahairuki #WellaColour #MakeChange

Wella Professionals

CREATIVE HEAD

27


Wild

& FREE

COLOUR FOR ALL OCCASIONS. COLOUR FOR ALL CLIENTS. COLOUR THAT CARES

FOR HAIR. THIS TRIPLE THREAT IS WHY COLOURISTS ACROSS THE WORLD TRUST

WELLA PROFESSIONALS KOLESTON PERFECT ME+

28 CREATIVE HEAD


*Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe.

Always perform an allergy alert test 48 hours before each colouration. Strictly follow safety instructions and consult wella.co.uk. If your client has ever experienced an allergic reaction to hair colourants,

you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand.

WITH SO MUCH incredible technology out there, it’s

astounding how many brands have stuck to old-fashioned

permanent colour formulas, utilising nearly identical

molecules and active ingredients (such as PPD and PTD) as

those devised in the 1800s. Sure, there were tweaks over the

decades, but clients continue to develop potentially serious

allergies to PPD and PTD – both known sensitisers.

Wella Professionals Koleston Perfect ME+ took more than

seven years to develop but it was worth the wait, emerging as

one of the biggest game-changers in hair colour. The patented

scientific breakthrough was the result of more than 3,000 test

formulations, and opened colourists’ eyes. It removes the

Joanne Roe

KH HAIR

@joanne1368charliehair_

“Now more than ever I can

absolutely guarantee I will

achieve the results I desire

using Koleston Perfect ME+.

I love its versatility and that

you can use it on anyone.

It’s our ‘go to’ product in

the salon as the choices and

combinations are endless.

Our salon is lucky to be able

to stock the whole range

and I am spoilt for choice!

I particularly love the new

Pure Natural shades. I am

so excited to see what Wella

Professionals creates next.”

Sophie B

COLOUR ME SOPHIE B

@colourmesophieb

“The sassy scientists at

Wella HQ have brought

us the most revolutionary

and innovative permanent

hair colour ever! Koleston

Perfect ME+ is so rich and

luxurious, it’s an absolute

pleasure to use. My favourite

shade is 88/02. It’s a total

game-changer – so rich but

so ultra-cool. I love using

it as a root retouch on

balayage. Koleston Perfect

ME+ is so much more than

tubes of permanent colour...

It’s a colourist’s dream!”

need to rely on antiquated formulas, meaning clients are a

staggering 60-times less likely to develop an allergy to colour.*

ME+ and its partner innovation Pure Balance Technology

are exclusive to the Koleston Perfect line. In combination,

they have more than 20 patents and are proven to deliver

vibrant, rich colour with less damage, use after use.* The

secret behind Pure Balance Technology’s effectiveness is

its ability to minimise the formation of cell-damaging free

radicals. The result? Better balance of tone from root to tip,

better control of depth and up to 100 per cent grey coverage.*

Let these Wella Professionals colourists share what they love

about Koleston Perfect ME+ and be inspired…

Joe Clarke

JOSEPH HANNAH SALON

@hairbyjoejoseph

“I love the way Koleston

Perfect ME+ mixes, it’s

easier to apply than ever and

the coverage is incredible.

The new cooler Pure Natural

shades are great, and I can

always find something in

the range to suit everyone’s

skin tone. The range allows

me to be truly creative and

unafraid to mix. It’s great

how Wella Professionals

brings out new shades all

the time – it’s so clever with

shades, it’s always just what

you want.”

It’s only natural

There’s a shade for everyone with Koleston Perfect ME+, and Wella Professionals is constantly formulating

new tones and shades to keep you in demand from trend-focused clients. The Pure Naturals range has

expanded to give you even more choice for grey coverage. The new Resistant Cool Cover shades deliver

100 per cent coverage with intense cool tones for an anti-brass effect, which mix perfectly with the other

Pure, Ultra and Resistant Cover tones. Choose from 88/02, 77/02, 66/02 and 55/02.

Discover how Wella Professionals Koleston Perfect ME+ can revolutionise your colour work.

Explore the potential for your colour business at education.wella.com

@wellahairuki #WellaColour #MakeChange

Dean Vinning

& Dean Robertson

SIXTH SENSE SALON

@sixthsensesalon

“We specialise in creative

and corrective colour, so it’s

important to us to have the

very best product. When

Wella released the Koleston

Perfect ME+ range and we

started testing clients and

using the product, we were

amazed with its versatility.

The Pure Balance Technology

has the capability to give

an even result on hair with

multiple levels of porosity

while maintaining excellent

hair health.”

88/02

66/02

77/02

55/02

CREATIVE HEAD ADVERTORIAL

CREATIVE HEAD

29


luxelights

upgrade your root touch-up

to a colour with luxurious dimensions,

subtle lights and soft shadows.


Grey coverage

just got cooler

RESISTANT COOL COVER SHADES FOR

100 %

COOL, GREY COVERAGE

55/02 66/02 77/02 88/02

FIND OUT MORE:

Talk to your Account Manager/Education Team or visit

education.wella.com

uk.wellastore.com | @wellahairuki | #WellaColour


Watch

Learn

Love to create

THE TEACHINGS

A NEW VIDEO TUTORIAL SERIES FROM CREATIVE HEAD

Commercial looks

Original inspiration

From one hair pro to the next


NEW ON SITE

Josh Denham

Accessorised beachy waves

Stephanie Kocielski

Every-girl blow-dry

WATCH NOW AT CREATIVEHEADMAG.COM/THE-TEACHINGS


CREATIVE HEAD PRESENTS

THE ROOT OF IT

A COLLECTION OF PODCASTS IN PARTNERSHIP WITH TREATWELL

NEW EPISODES

AVAILABLE NOW


SERIES ONE: LISTEN TO WHAT THE MAN SAID

Opinion-driven exchanges about the modern male client and what makes him tick

SERIES TWO: THEN AND NOW

Visionary salon owners on being the boss and the changes they’ve seen across the years

SERIES THREE: THE EDITOR ASKS

Creative HEAD editor Amanda Nottage probes creative and business experts on exactly

what they do and the industries in which they do it

Listen at creativeheadmag.com/podcasts

or search ‘The Root of It’ on all major podcast platforms


MAKING

THE CUT

SLATE Hair Education specialises in bite-sized advanced cutting courses that are affordable for all

TO BE A successful hairstylist you need two things: a vision of the

work you want to create; and a repertoire of skills that will allow you

to realise that vision. SLATE Hair Education – a new academy in

London’s Soho – has been set up with the specific purpose of giving

you the skills you need to master hair and unlock your full potential.

To help you create your vision.

The brainchild of Gregory Charalambides and Michael Pitsillides

(both ex-Sassoon), SLATE specialises in advanced cutting skills

delivered in short courses by highly-experienced educators and in

small class sizes – never more than seven students per teacher. This

intensive, hands-on approach is the best and most effective way to

learn, enabling you to cut faster and more accurately than you did

before and therefore elevate your clientele. Whether you’re a newlyqualified

stylist looking to refine your skills or a highly-experienced

stylist looking to refresh, you’ll leave the SLATE Academy feeling

stronger, more confident and more inspired.

And there’s more. Fully aware that hairdressing training is often too

expensive for young hairdressers, SLATE is on a mission to deliver

education and guidance at an affordable price. The team has put

together programmes that deliver 12 days of education a year at

just £175 a day, plus affordable payment plans to help spread the

financial load – extraordinary! It’s even got free step-by-step videos

recorded live on their social channels – each one teaching a new cut

while the SLATE teams answer questions from its global audience.

In an uncertain world, your hairdressing skills are your most precious

assets, opening up new creative and financial opportunities at all

stages of your career. SLATE Hair Education can make a difference in

just two days, so book now to secure your brighter future!

36 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

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CREATIVE HEAD

37


There’s a great big question mark

over everything – how can you run a

business with confidence when so much

is unknown? Prepare for what you

can, and be ready to face the future.

Creative HEAD is here to help, the

fourth emergency service in your time

of uncertainty, with a toolkit for 2021.

Let’s make sure you’re…

MONEY MAKES THE WORLD TURN

Your savings have taken a hit, and cash flow is a weekly, if not daily,

struggle. We saw an exhausting Christmas-in-July situation, with

clients booking in droves, but then silence followed for many, there’s

a lack of Christmas parties to bank on and some salons closed due

to regional lockdowns.

If cash flow is a huge concern, Henry Ejdelbaum, managing

director of AIMS Accountants for Business, recommends a saving

mindset: “Ask an accountant to do a cash and savings review and

analysis of your business. They will charge you for this service, but

it may save you money in the long run as you’ll understand better

where and how your money is spent.”

Booking software and looking at your turnover forecast are also

important. He says: “If your turnover is likely to fall below the VAT

threshold, you may want to consider reviewing your VAT registration.

You may be better off not being registered.”

Brian MacMillan, salon director at F&M Hairdressing, agrees that

money management is key to survival. “Cash is king. We have

actively saved money since the day we opened,” he says. Each

month Brian and his accountant adjust and assess. “We’re focused

on strengthening our financial position over the next 12 months,

having used the majority of our fund throughout the closure in

2020,” he explains. He points to minimising stock, raising prices and

promoting affordable express services to get clients spending again.

Aston & Fincher and other wholesalers should be on your checklist

too – keep an eye out for products that could save or make you

serious money, from Christmas collections to deals on colour.

38

CREATIVE HEAD


Antony Rawlings

Creative director, Lockonego

“Like everyone else, we had a mad July and August. Spaces were like

gold dust, and then it dropped off a cliff. We want to try and minimise

those peaks and troughs. All our staff have been prepped to give

their clients a journey up until Christmas, to get a minimum of two

appointments out of them between now and then, maybe a maintenance

gloss and then highlights again later. We’re also skin testing as many of our

cuts as possible to try and smooth that transition. Then we’re creating a

Lockonego membership card for existing clients. The standard card costs

£100 a year, for a percentage off services and retail and entry into monthly

prize draws, while our Black Card offers more.

“Our other idea is for new clients: on their first visit they’ll get 10 per cent

off, 20 per cent on their second visit, then double again for 40 per cent

off their third visit. Hopefully within those three visits, you’ve made them a

permanent client. We’ve never really done discounts but we’re going into a

totally different set of rules this Christmas, so I think our own rules need to

be checked too.”

The colour clients to target

BLONDES ARE THE KEY CLIENTS TO BOOST

YOUR BOTTOM LINE. JAMES HORN, SALON

DIRECTOR OF MD BEAUTY LOUNGE IN

GLASGOW, SHARES THREE IDEAS TO HELP

• Why not do a small root tap with your toner to

create a soft shadow and give longevity to your

client’s global blonde coverage?

• A balayage look is a great transition for those

looking to soften old highlights. Work with global

root stretches to create depth.

• Offer a gloss and blow out for those that may

have extended appointments. Guests may be

extending their time between visits, but this is

prolonging their existing service.

MAKE SURE YOUR COLOUR CLIENTS DON’T GET TO

CHRISTMAS WITHOUT A TRIP TO YOU. CREATE A JOURNEY…

If you’re looking to start afresh, Zalon Colour

Remover is a brilliant upsell. Its low cost (about

£7.20, including VAT, per application) can net

you a cool £40 easily for the service. It takes

around 30 minutes, during which you can get

on with mixing and prep work.

Wella Professionals’ new Color Fresh

Masks are a quick, effective colour

option in-salon that can also be

used between appointments to

deposit colour and maintain hair

health simultaneously.

Talk up the conditioning side of

colour; too many clients still think

that colour is flat-out bad for their

hair. The new demi-permanent

Karen Thompson

Owner, KAM Hair and Body Spa

“We’re seeing clients prolonging their return to the salon after

getting used to leaving their hair for long periods during lockdown.

With safety measures for the festive period still uncertain, colour

packages are a great way to get clients to book in more regularly

and take advantage of an offer. We are offering colour regrowth,

a deep treatment and a blow-dry with a graduate stylist for only

£40. We’re also doing bundles featuring balayage with a homecare

shampoo and conditioner or a deep-conditioning treatment in the

salon. The total price is discounted, but we’re still getting a decent

rate for our time – we are intending to run a limited amount of these

each week to help fill columns and gaps.

“Bundling services can help to fill in a significant amount of time

in a column, rather than just an hour that a cut and blow-dry fills. It’s

also good for the client, who can get pampered at a great price.”

Crema XG range from Paul Mitchell Professional Color is

vegan, paraben-free, no ammonia and creates a deeply

conditioned finish. Or look to the new KeraLuminous and

KeraBrilliance ranges from smooth sensations Keratin

Complex. These new formulations are enhanced with

keratin to strengthen and smooth even as it colours.

L’Oréal Professionnel is introducing three new

speedy services to its salons designed as interim colour

solutions, while keeping clients engaged in the colour

journey. Halo Highlights offers a pop of brightness, Gloss

and Go gives neat neutralisation in a flash, while Boost

Your Balayage helps to refresh the colour in half the time.

CREATIVE HEAD 39


SKILLS AND

THRILLS

Salon Smart Live is now available on-demand, in case you missed

the big day. For £35 you get to watch it all again and make notes

from some of the best in the business, as many times as you like for

up to 12 months. Prefer to listen as you cut and colour? Our new

podcast The Root of It features frank and honest conversations about

all aspects of the industry, from key players including John Vial, Jody

Taylor and Mark Maciver. Freelancers aren’t left out either; look out for

Self/Styled Sundays, a Zoom event where you can tap into practical

advice as well as money off at Aston & Fincher’s online shop. Visit

creativeheadmag.com for more information on them all.

The move to digital education in lockdown has now seen some

of the largest names hone their offerings to provide better-thanever

access to top tier names and courses. As an industry it can

be incredibly diffi cult scheduling in training… and that was before

Covid-19. L’Oréal Professionnel has a new solution for this – Practical

E-learnings called Getting Started on its Access platform.

Keen for a fresh challenge and the opportunity to express yourself

and meet other independent artists? Then the Matrix Colour

Collective could be just what you’re looking for. Whether in-salon or

a freelancer working independently, the Colour Collective welcomes

all hairdressers and is supported by Matrix education and its

professional colour and haircare portfolio.

And now you can become part of the world of Sassoonline, as the

iconic education brand unveils a new digital platform. It offers 24/7

access to the Sassoon Academy; the entire Sassoon Education

Library; exclusive courses and events (with savings on any online

course) and access to the global Sassoon Academy Team. It even

has a virtual salon apprentice programme.

Post those transformations! Spread the word through testimonials!

People need to be reminded about you – there’s a lot of things going

on in the world, but hair is an everyday accessory. It’s time to remind

clients to take time for themselves… and to give that time to you.

Cimone Cheveux, a freelance stylist based in Berkshire, has been

dedicating more time to creating hair for shoots to showcase her

skills. But fi nished looks aren’t the only things being broadcast on

social media. “Clients like to see that you’re current and relatable,”

she explains. “Being present and engaging on these platforms really

can work wonders for your business. TikTok is fun and you’re able to

show another side of your business with dances or games with the

team, or behind the scenes in the salon and on shoots.”

Jennifer

Linton

and Jaye

McDonald

Co-owners,

Linton & Mac

“We’re making the most of Instagram

right now, especially the new feature Reels, to

let the client feel the vibe of the salon and team members

through video. We fi nd it benefi cial to showcase what the

client will expect when they visit us. A lot of clients are still

anxious about the new normal and keeping in line with the

rules. We make sure we’re clear on what they can expect.

“Social media is a great way to show clients what

services are on offer and to be totally transparent with what

they should expect cost-wise. Being open and honest

with this will stop any awkward moments when it comes

to the bill. Instagram Stories are great for putting up any

last-minute cancellations, too!

“Don’t just focus on your own Instagram either; check out

what hair educators have got on their accounts in terms of

potential training videos for the team to get creative on dolls’

heads. Use any white space to your advantage

to brush up on some new skills.”

Sassoon

40

CREATIVE HEAD


@dunehairdressing

@the.little.hairmaid

@no17seaham

@heltsyjuuksesalong

All the

right moves

CORRECT ANY COLOUR WITH COMPLETE CONFIDENCE AND ADD EXTRA SERVICE

INCOME TO YOUR BUSINESS, WITH ZALON COLOUR REMOVER FROM HAIR TOOLS

*Does not remove bleach as bleach permanently alters the natural pigment of the hair

YOU NEVER KNOW what you’ll be faced with when your client sits

down in your chair. Sure, there are plenty of clients who don’t stray too

far from their regular highlights or trims. But with lockdown box dyes,

working-from-home vivid colour experiments and trend-obsessed

guests who want what KKW or Kylie Jenner have just unveiled on

Instagram, there are plenty of clients who present that bit more

of a challenge. It’s understandable if colour correction leaves

you feeling a little anxious. You need to be ready for anything…

Be prepped to prime the perfect blank canvas for whatever

your client desires with Zalon Colour Remover. This clever

cleanser, available from Hair Tools, removes all oxidised hair

colour and delivers around three to four levels of lift. The bleachfree

and ammonia-free colour remover means you can offer a healthy,

quick and stress-free colour removal* in three easy steps and in a

development time of 30 minutes, with no damage.

That also means it can be used as many times as you need, and hair

can be coloured immediately after the process. Oh, and with a vegan

formula that contains argan oil, she’ll adore the feel of her nourished

and moisturised hair, too.

And what’s even better? This is a service that costs you so little

– we’re talking about £7.20 including VAT per application, yet you

can charge about £40 for the professional treatment. And with the

30-minute development time, you could see another client, too!

Picture the smile on your client’s face (we can see past those

masks!) when you deliver the colour she didn’t think was possible.

Think of that feeling of satisfaction, knowing that you created that

fabulous fi nish… with Zalon Colour Remover’s help, of course.

WHY STYLISTS LOVE ZALON COLOUR REMOVER

“Zalon Colour

Remover lifted a

couple of shades to

her natural colour,

perfectly even and

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MAJESTIC HAIR

BOUTIQUE

“I love that

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THE LITTLE

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KICK THE FEAR OF COLOUR CORRECTION AND DELIVER A FABULOUS-LOOKING FUTURE WITH ZALON COLOUR

REMOVER, AVAILABLE NOW FROM HAIR TOOLS. CALL OR VISIT WWW.HAIRTOOLS.CO.UK.

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“Zalon is

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hair’s condition”

CATH POWELL

41


The

wealth

of self

Welcome a new vegan

haircare range that empowers

self-care and self-expression –

My Hair. My Canvas. by Alterna

42

CREATIVE HEAD


EVERYTHING CHANGED IN 2020, and no-one saw it coming. The impact of world

events has seen consumers now more acutely aware of the importance of self-care, more

proud of their individuality and more focused on self-expression. Help your clients build

upon those foundations…

Alterna, the luxury haircare name that eschews harsh chemicals and additives, is

celebrating the self with My Hair. My Canvas., an entirely new, 100 per cent vegan

product range. Building upon the belief that haircare is self-care, My Hair. My Canvas.

is here to help empower the Millennial to define beauty on their own terms. Versatile,

unique and indulgently playful, this line-up has everything to prime the ‘canvas’, to

create the look and to extend that style to see them through whatever they want to do.

Self-care is the new luxury; clients are increasingly ingredients-conscious, clean

beauty-minded, ever-learning and proudly unfinished – you’re helping fuel and craft a

work in progress. These bottles, pumps and tubes are delivering little luxurious moments

of self-care, full of transformative textures, uplifting aromas and endless opportunities to

unleash whatever your client wants to express.

My Hair. My Canvas. is all about maximum impact on hair with minimal impact on the

environment, formulated without sulphate surfactants, phthalates and synthetic colour.

This is a modern take on style, with sustainable packaging alongside high performance

and high standards of purity and efficacy. The secret ingredient is an infusion of

sustainably harvested botanical caviar, known to help improve moisture retention and

smooth the cuticle to add bounce, shine and strength. These vegan formulas elevate

haircare from a routine to a serene ritual, but one that’s also fun and effortless for

completely customisable, beautiful finishes.

The tools are in their hands across three My Hair. My Canvas. line-ups. Prime – prepare

your canvas with lathers that are luxurious and invite you to linger. Create – develop your

look with transformative textures that are surprising and indulgent. Extend – complete

the style with mists that marvel and make everything come together, just how you want

it to. Now more than ever, it’s important to take care of ourselves and elevate what might

once have been seen as a daily chore into something more indulgent, transformative;

moments of pleasure that empower us to face the day, whatever it might have in store…

CREATIVE HEAD ADVERTORIAL

Want to empower your clients and help them express themselves fully? Discover more about

My Hair. My Canvas. from Alterna – visit alternahaircare.eu or alterna.international@henkel.com

@alternahaircare @alternaeurope

CREATIVE HEAD

43


Chair renting may seem like a big winner, but Simon Harris, founder

of Mysalonmanager, has seen many businesses burned by it. “The

problem is that historically ‘self-employed’ hairdressers who work on

a percentage commission split are not recognised as self-employed

by HMRC, as under these circumstances the relationship is viewed

as one of employer and employee rather than an independent

contractor,” he warns.

But if you do want to rent out your empty chairs, Mysalonmanager

members have exclusive access to a calculator that produces a

fi nancial model that works for both the chair renter and salon owner,

and keeps you compliant with regulations. “It can be an additional

revenue stream for a salon that has spare capacity for stylists whom

they have been unable to recruit under an employed model. We also

can produce a legal chair renter’s agreement personalised for each

situation,” he adds.

We’ve seen salons branching out and trying something new, and

reaping the attention and benefi ts from it. Rob Czlapka, owner of

RCNQ in Manchester, was happy to showcase the recent wigmaking

course he’s been on to broaden his repertoire of skills to offer

clients. Whether it’s investing in extensions, in wig services, in beauty

services – if you can’t use your space as you did before, how else can

you make it work for you?

Paul Percival

Owner, Percy at Percy & Reed

“READY is our new service that’s all about bringing our

expertise direct to clients’ homes. We’re known for our

creative colour and cuts, and that creative aspect is the

most important thing when something is more bespoke for

clients. What we’re offering is a platform, a proper booking

service for home visits with a much more personal touch,

and a lot of intelligence. Clients don’t necessarily know who

they’re booking in with, but they know the level of service

they’re going to get, they’re buying into the brand.

“It all started from talking to a couple of assistants last

July, and remembering that when I was an assistant you

were always basically juggling between trying to do amazing

creative work and paying bills. Stylists are signed off by us

– and it’s as much attitude as abilities – and they can go on

READY to enter the hours they would like to work. Clients

get access to creatives from a world they probably wouldn’t

be able to tap into normally… someone to come to your

house who might have been doing a pop star’s hair the

other night! Everyone will be vetted, capable of doing the

basics as well as the creative. READY has evolved from its

original idea, but it’s key now that there are people that don’t

want to come into the salon. So, from a business point of

view, it seems sensible to offer to our clients.

We also want the whole thing to be as

green as possible, so we’ve paired

up with an amazing electric scooter

company, too.”

44


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RETAIL THAT ROCKETS

Retail gives clients that salon serotonin boost between appointments.

Clients may not be coming in as regularly, but by keeping them

stocked with mood-boosting products that make them feel great,

you’ll be on their mind.

Unique brands that feel luxe are great for clients who love to be

in-the-know, especially ones that are tapping into the change in

consumer priorities. Alterna’s My Hair. My Canvas. range is a case

in point. It focuses on the growing interest in self-care and selfexpression,

with clean, vegan formulas for those who are increasingly

ingredients-conscious while still being fun and playful. What it has

done is feed into the image and conversation that what clients

once saw as routine – such as washing their hair – can be seen as

a ritual, something to enjoy as a moment of calm for themselves.

Repositioned in this way, hair products become something else, a

way to enable clients to find and relish

those special moments to themselves.

Need a hand with retail and an

online presence? Aveda’s A-Commerce

platform does all the hard work for you

by helping you create a site that looks

like your brand, but with Aveda managing all of the

backend fulfilment and related costs, including shipping

and handling. You earn a cool 10 per cent commission

on all retail sales, and trials in the US have seen huge

increases in sales.

With in-person socialising at a minimum, retail and gifting becomes

that link to connect with people. Showcase your knowledge and

connections with brands that will strike a real chord with clients, that

they simply wouldn’t hear about otherwise. We’d bet every client

has a hairdryer, but do they have a hairdryer with an antibacterial

treatment imbued in it? The new Parlux Alyon in Night Blue, available

from Hair Tools, contains an anti-microbial finish enriched

with silver powder, and includes both a MagicSense Diffuser

and two precision nozzles. Or harness the power of a

supercar for a speedy blow-out at home, thanks to the new

Diva Pro Atmos Dry and Atmos Atom hairdryers.

Think about retail beyond the obvious salon fare, too. Corrine

hair accessories, a cult Swedish brand, has also just landed in the

UK, and its bendable leather hair ties, leather bows and glittering

barrettes have that ultimate cool-girl, effortless appeal.

Alterna My Hair. My Canvas.,

Corinne accessories and Parlux Aylon

David Nicolson,

Owner, Rainbow Room International,

Royal Exchange Square

“20 for 2020 is aimed at models being used by new

stylists, but it’s open to all clients too. They book three

appointments, with a colour service on their second visit and

a cut eight weeks after the first visit’s cut. The total cost is

£60, payable in three payments, one on each visit. In return

the salon asks the client to share their experience on social

media. This supports not just our new stylists but those in

our community who are finding things tougher. We’re trying

something different that clients can afford.”

No man (or business) is an island; it’s important to invest in your staff’s

wellbeing. Company mood and energy comes from the top down,

and as things get tougher it’s crucial to offer support where you can.

“2020 has been a challenging year to say the least, and your team

may not be firing on all cylinders at the moment,” says Simon Hill,

owner of SESH Hairdressing. “We need to communicate and reach

out to our teams. At SESH we host an annual wellness week to

highlight the importance and focus we put on mental health.”

John McIntyre, co-owner of McIntyres salons in Dundee, knew

that they couldn’t expect their team to go back to how things were

pre-lockdown. “We’ve split our two salon teams in two, so that one

team does a six-hour morning shift and one does the afternoon, but

we’re open six days a week,” he explains. “I couldn’t expect our

team members to come back from furlough and work 12-hour days,

they’d be on their knees. Everyone’s working so hard. This way we’re

also able to open earlier and close later – which clients love – and

socially distance with half as many people in the salon, so it’s been

a brilliant strategy.”

The Creative HEAD Collective is a new type of membership club for

salon owners, which offers salons support and practical assistance on

all sorts of issues. In partnership with leading Employment Assistance

Programme provider Care first, The Collective covers everything

from legal and financial matters to everyday practical and emotional

support. For more details, visit creativeheadmag.com/store

46


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BRAVE NEW WORLD

ENTER THE VIRTUAL WORLD OF SASSOONLINE AND RELISH THE JOURNEY AS WELL AS THE DESTINATION

48 CREATIVE HEAD


TRAVEL ON PLANES, trains and automobiles

may be somewhat limited right now, but you

can still take an unforgettable journey… Start an

education odyssey without leaving your home,

your salon or your school, with membership to

Sassoonline. The new Sassoon Digital Platform

is loaded with education experiences, all in

one central hub, to make access to truly iconic

education more accessible than ever before.

WELCOME TO THE WORLD OF SASSOONLINE

SASSOON EDUCATION has always been based on the continuous training

provided to the Sassoon Team, and has supplied that stellar launchpad for

literally thousands of hair talents around the globe. Now, with Sassoonline,

you have access to a platform that will give you the opportunity to experience

the latest Sassoon collections, or deep dive into the Sassoon archive, or

maybe discuss the fundamentals of technique one-to-one with dedicated

instructors… Sassoonline makes it ALL possible.

Delivered in a variety of formats – live virtual classrooms, pre-recorded

streaming content and interactive bespoke instructions just to whet your

appetite. All of the content is filmed with the passion, commitment and technical

excellence that has cemented Sassoon globally as the ultimate in hairdressing

education – contemporary, relevant and forward-thinking. This is the exciting,

inspiring world of Sassoon, at your fingertips thanks to your own dedicated

Sassoonline portal. A subscription is a passport to another world; authentic

Sassoon education such as its landmark ABC series in cut, colour and men’s

hair sits alongside step-by-step material from iconic salon collections. Live and

pre-recorded streaming content under a wealth of subjects is there too – you

could be backstage with the International Creative Team at a collection launch,

listening in on a discussion of the heritage of Sassoon or even getting up close

to the action with ‘Sassoon Detail’. Can you picture yourself now in a virtual,

bespoke hands-on class with Mark Hayes? You can make that a reality…

Demonstrations, lectures, presentations, conversations… Sassoonline

will take you on a creative journey that simply no one else can, for just $19

(approx. £14) a month or $190 (approx. £140) if you buy a year. That gives

you 24/7 access to the Sassoon Academy, as well as the entire Sassoon

Education Library; 10 per cent savings on any online course alongside

preferred pricing on Sassoon-branded books and merchandise; exclusive

courses and events as well as access to the global Sassoon Academy Team.

You’ll also belong to a real community – and the community board is the

perfect place for you to connect within the platform.

And if you’re managing the education of others, there’s an innovative

option to ensure even the newest members of the team are receiving high

quality training. The virtual salon apprentice programme will level up the most

inexperienced into true talents of tomorrow to build your business further.

CREATIVE HEAD ADVERTORIAL

SCHOOL’S

IN SESSION WITH

SASSOON CONNECT

Let Sassoon connect its school with

yours, with access to some of the best

instructors in the world with Sassoon

Connect, the programme that brings the

iconic Sassoon methods directly to you.

There’s also virtual teacher training to elevate

your team’s skills. Sassoon Connect now

offers a full school curriculum, there are 36

learning modules and students receive a

globally recognised Sassoon certificate.

Oh, and Sassoon Connect offers

free access to Sassoonline to all

students for a whole year!

TO SIGN UP TO BECOME A MEMBER, VISIT SASSOON-ONLINE.COM,

OR REGISTER FOR AN ONLINE COURSE AT EDSERVICES@SASSOONGLOBAL.COM

@SASSOON ACADEMYOFFICIAL

CREATIVE HEAD

49


LET IT

shine

TANGLE TEEZER’S SPARKLING FESTIVE COLLECTION IS HERE TO LIGHT UP

YOUR CLIENTS’ HAIRCARE ROUTINE. ALL DRESSED UP AND READY TO GO,

THESE ON-TREND STYLERS ARE THE PERFECT PRESENT

THE FESTIVE SEASON may not be chock-full of parties and social

events this year, but good style never goes out of fashion. The gifting

season is more important than ever to recoup funds lost from party

appointments, as the focus shifts to sending gifts in lieu of in-person

catch-ups and celebrations.

The new, limited edition shades and effects of Tangle Teezer’s core

products are sure to bring light into anyone’s life. Whether you’re

sending them home with your clients to add sparkle to their styling

between appointments, or packaged up as the ideal self-care gift for

loved ones, Tangle Teezer has you covered. With Tangle Teezer, the

power is in the patented teeth technology that makes each brush a

hit. The two-tiered teeth fl ex and adapt for all hair types and help to

make styling an effortless experience, no matter what fi nish you’re

going for. Every Tangle Teezer has been designed to provide expert

detangling, helping to minimise breakage and damage, and leave hair

smooth and glossy – at Christmas, New Year and beyond!

50 CREATIVE HEAD


Seasonal sparkle

CREATIVE HEAD ADVERTORIAL

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for distributing a conditioning treatment evenly through the hair!

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Following the success of last year’s glistening Smashed Holo

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this festive season.

Small but mighty, the Compact Styler includes a removable,

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CREATIVE HEAD

51


Lve

FULL STREAM AHEAD!

Three-quarters of the Salon

Smart Live audience were

watching the programme alone

– very Covid-19 safe!

Creative HEAD publisher

Catherine Handcock

IT MAY HAVE BEEN a little later than planned, but nothing

could stop Salon Smart from inspiring and connecting salon

owners and hairdressers across the UK! For the first time

ever, Salon Smart became the fully virtual Salon Smart Live,

a live experience beamed onto laptops and phone screens

with interactive elements such as instant polls and questions

pinged right to the incredible line-up of industry experts.

It was amazing that we could get together in this way,

especially after such a turbulent year for us all. The aim

of Salon Smart Live was to discuss the next steps, to

reconnect, listen to each other and learn new ideas to put

into our businesses to move them forward – planning and

preparing for the future, whatever that might look like.

All carefully socially distanced and PPE applied, the

Salon Smart Live studio hosted a programme of savvy

speakers. The Working Lunch sessions saw business and

creative experts from L’Oréal Professionnel and Treatwell

joined remotely by associate sponsors ghd, Phorest Salon

Software and Timely. They shared insights on essential

subjects such as successful email marketing and building

a brilliant team. And all were there to take the audience’s

questions and offer real help and support during such a

challenging time.

52 CREATIVE HEAD


Simon Harris

Mark Woolley

Ricky Walters

Jordanna Cobella

Elena Lavagni

WHAT’S YOUR ATTITUDE TO MOBILE/SELF-EMPLOYED STYLISTS?

61% BELIEVE EMPLOYED STYLISTS ARE BEST FOR THEIR BUSINESS/THE INDUSTRY IN GENERAL

18% BELIEVE MOBILE STYLISTS ARE A THREAT TO SALONS

11% ACTIVELY ENCOURAGE SELF-EMPLOYED STYLISTS TO WORK IN THEIR SALON

11% WORRY THAT SOME OF THEIR EMPLOYED TEAM ARE SECRETLY SEEING CLIENTS IN THEIR OWN HOMES

WHAT’S THE NUMBER ONE PRIORITY FOR YOUR

BUSINESS NEXT AND INTO THE NEW YEAR?

50% UPDATING OR ADDING NEW SERVICES

25% GROWING THE TEAM

25% TRAINING AND EDUCATION

CREATIVE HEAD

Errol Douglas MBE Elena Tayleur

Giorgia Rossi

53


Lve

SEE IT, SAY IT

SOME OF THE MOST popular sessions of

every Salon Smart – IRL or virtual – are when

lots of people get stuck in to talk through

some of the big questions. Our Great Debate

expert panel included Jordanna Cobella

from Cobella, Errol Douglas MBE, The NHBF’s

outgoing chief executive Hilary Hall, Neville

Hair & Beauty’s Elena Lavagni and Salon64’s

Ricky Walters, discussing the importance of

team and communication – undoubtedly the

big take away from Salon Smart Live.

Think Tank, an iconic Salon Smart

Q&A session, helps find solutions to

real-life challenges – so the panel of

Mysalonmanager’s Simon Harris, Treatwell’s

Giorgia Rossi, Linnaean’s Elena Tayleur and

Electric Hairdressing’s Mark Woolley was

faced with YOUR questions to deliver some

answers! And at home, the Power Pack

cans of rosé were cracked open for Meet

& Mix! More than a dozen of the mainstage

presenters and panellists, based

both in the Salon Smart Studio and

joining from other locations, were

armed with iPads and a special login

to our interactive app to answer the

audience’s burning questions.

Yes, we had Salon Smart legends

– L’Oréal Professionnel’s Monica

Teodoro smashed it again by invoking

the exceedingly hopeful example of Sir David

Attenborough breaking records on Instagram,

while 3•6•5 Education’s Ken West got tough

with some hard facts about generating

the income needed to cover PPE and loan

repayments. But we also had some new faces,

including Treatwell’s Dennis Meisner and Laura

Howard, joined by Threads & Co’s Matt Bartell,

and BBC The One Show’s green reporter

Lucy Siegle for L’Oréal Professionnel, on the

difference hair stylists

can make by talking

sustainability to clients

in the chair.

Monica Teodoro

WHAT’S THE SITUATION WITH APPRENTICES IN YOUR BUSINESS RIGHT NOW?

59% ARE TAKING ON APPRENTICES

18% ARE PRIORITISING OTHER AREAS OF THE BUSINESS DUE TO THE COVID-19 PANDEMIC

14% ARE NOT RECRUITING RIGHT NOW, FOR FINANCIAL REASONS

9% ARE STRUGGLING TO FIND APPRENTICES

100% believe financial

restraints/fear of Covid-19

will mean clients will visit less

frequently than before

Ken West

Matt Bartell and Laura Howard

Dennis Meisner

Lucy Siegle

54 CREATIVE HEAD


Gavin Mills

Katie Allan

Casey Elisha

Tom Chapman

IT’S STORY TIME

THERE WAS A wealth of stories from Salon Smart speakers at the coalface,

taking in marketing, advice on creating brand identities, the importance of

teamwork in multi-pronged ventures and building awareness of mental health

into business. Tom Chapman, founder of The Lions Barber Collective and 2019

Most Wanted Award for Innovation winner, discussed how alongside physical

health, we all have to monitor our minds… especially now. Gavin Mills, owner

and manager of the Bad Apple Hair Group in the Midlands, covered growth

and the importance of digital marketing, sharing the mantra “data is king, and

community is queen”. STIL’s Christel Barren-Hough and MAYFIVE’s Katie Allan

shared the stage for an insight into how their fledgling colour salons have

achieved attention, acclaim and healthy columns. The man – the brand! – Mark

Maciver of SliderCuts Studios was joined on stage by his executive assistant

Casey Elisha (and publicist, Shaffra Gray-Read via video) as he shared insight

into building his business beyond the barber shop (the secret? Lots of hard

work!). And industry legend Phil Smith traversed his early days at Raymond

Bessone’s salon, his challenging time in charge of a failing franchise business

in Salisbury, and his bounce back with an incredibly successful salon in Bath.

Overall, it was tales of thrills, a few scares, and happy endings!

Mark Maciver

Phil Smith Christel Barron-Hough

Watch Salon Smart Live on

demand for just £35 – visit

creativeheadmag.com/

salonsmart now!

CREATIVE HEAD

55


Piece of

the action

Salon owner, fashion fanatic and editorial ace, Richard Phillipart has so many strings

to his bow it’s little wonder he’s enjoyed the success he has. With the help of his core

Fashion Week squad – featuring Matthew Sutcliffe, Jordanna Cobella, Lauren Bell,

Bailey Humphreys and Jennifer Linton – the regular lead for teams supported by

L’Oréal Professionnel and BaByliss PRO built a backstage vibe at SalonSmart Live

to recreate three of his favourite creations from his back catalogue…

PHOTOGRAPHY BY ANDY LANE

Richard

Malone

S/S20

STRAIGHT FROM the S/S20 runway, this perfect plait for

Richard Malone was inspired by the collection’s beautiful,

intricate accessories. Sinuous metallic additions were

stitched to the end of the sleek braids, to enhance the

stylistic effect. “It’s the precision and thought behind the

look that gives it that high-end edge. There are no lumps,

bumps or movement,” Richard explained.

Hair was prepped and blow-dried with L’Oréal

Professionnel TECNI.ART Liss Control and Pli for the

perfect texture. 6Fix was sprayed continuously during the

styling to keep things smooth, before using a combination

of netting, hairspray and diffusers to flatten and smooth

through the crown of the head.

“It’s about taking classic techniques and rethinking

them,” Richard added. “I use this technique in the salon

sometimes too when I’m doing a soft blow-dry. You can

also spray hairspray on a big, dense synthetic make-up

brush to hold specific strands in place.” The result was an

exquisite, elevated take on a classic look. Not one hair was

out of place, so all eyes were on the metallic elements as

they caught the light down the runway.

This look also made an appearance in Richard’s

Snowdonia-set masterpiece Nomadic Winter, which

featured exclusively in the January 2020 issue of Creative

HEAD. How could we forget the alpaca co-star?

56 CREATIVE HEAD


CREATIVE HEAD

57


‘Please don’t

touch my

HAIR’

Vogue

PART OF RICHARD’S first independent Vogue shoot,

this celebrates the versatility and beauty of textured hair.

The dramatic shaping was courtesy of a sponge board

and synthetic hair extensions to create the base.

The model’s hair was then carefully brushed up to

blend into the shape. “It’s sculptural, but it’s so easy to

lose that shape,” Richard warned. “It took a lot of time

to perfect the parting at the back.” The hair fanned out

flawlessly, with precise lines blending seamlessly into

the shape. “It’s details like this that elevate it above ‘hair

up’, so that it looks super refined.”

Richard tolerates absolutely no excuses when it

comes to textured hair. “It’s important that people take

the time to educate themselves to deal with all types of

hair. It’s 2020, with all of the resources at our disposal

there really is no excuse.” The Vogue piece also included

a 32” dreadlock wig that took Richard three weeks to

create; all of the looks were about enhancing natural

texture, rather than defaulting to blow-drying or weaves.

58 CREATIVE HEAD


CREATIVE HEAD

59


Jack

Irving

A/W18

at On|Off

A THROWBACK TO Jack Irving’s A/W18 On|Off

presentation, this look was one of first assistant Lauren

Bell’s all-time favourites as a part of Team Phillipart.

Richard went through weeks of wig testing to get the

perfect touch of retro styling and a plastic-look finish

for the futuristic, alien-esque vibe of the clothes.

“The references were B-movies from the ’50s,”

Richard explained. “The idea was that these were

aliens who had seen a picture of a human woman

and tried to disguise themselves, but that

they hadn’t realised that the hair wasn’t one

solid piece.” Backstory and character have

become real calling cards for Richard, and his

deep-dive research has helped elevate him

to the level of session star.

Another example of classic techniques

with a twist, the unusual plastic-y finish was a

result of gel liberally painted onto the spun hair,

created using plenty of hairspray and a diffuser.

“Using gel alone makes it too heavy,” he explained,

before showcasing how the tight double pleat was

created using chopsticks. “You can fold the hair super

tightly for that sculptural shape, much more so than

fingers,” he added. “It’s important to be prepared for

any eventuality!”

60 CREATIVE HEAD


Hair: Richard Phillipart, assisted by

Lauren Bell, Jordanna Cobella,

Bailey Humphreys, Jennifer Linton

and Matthew Sutcliffe.

Make-up: Miranda Baron.

Wardrobe: Richard Malone, Jack Irving,

Daniel Pascal Tanner.

Models: Leili St Clair, Lylana and

Mahalia @Nevs Models

Watch Richard at work at Salon

Smart Live! The whole event is

available to watch on demand

– visit creativeheadmag.com/

salonsmart now!

CREATIVE HEAD

61


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Cos Sakkas

COME

Millie Kendall MBE

together

Mollie King

WHILE WE WILL have to wait for another epic night out at the

L’Oréal Colour Trophy Grand Final, L’Oréal Professionnel still

celebrated its salons and talents in a virtual event, Stronger

Together. Hosted by BBC DJ Mollie King and Monica Teodoro,

the new general manager of education and professional

development for L’Oréal Professional Products Division UK

& Ireland, the event fused film with live interviews and even

an in-studio hair presentation. Fabio Piras, MA Fashion course

director at Central Saint Martins, and designer Gareth Pugh set

the tone from the start, cementing L’Oréal Professionnel’s status

as a true supporter of British fashion. We were also treated to

some ‘Back to Cool’ hair moments from stylists including The

Hair Lounge’s Charlotte Mensah, Adam Reed London’s Sarah

Black, and Nashwhite’s Jordan Massarella. In the studio, Luke

Pluckrose from SAKS alongside celebrity make-up artist Nikki

Wolff, discussed their creative process and shared a few stories,

while British Beauty Council’s Millie Kendal MBE chatted with

Haircuts for Homeless’ Stewart Roberts. It climaxed with a live

show from Cos Sakkas, Indira Schauwecker and Efi Davies of

the Toni&Guy International Artistic Team, before Instagram

favourites the Collyer Twins provided some at-home vibes.

Stewart Roberts

Monica Teodoro

62 CREATIVE HEAD


2020 Vision

FABIO PIRAS, MA FASHION COURSE

DIRECTOR AT CENTRAL SAINT MARTINS,

ON THE SCHOOL’S 20-YEAR RELATIONSHIP

WITH L’ORÉAL PROFESSIONNEL

Luke Pluckrose, Nikki Wolff

and Mollie King

Luke Pluckrose

Efi Davies

“Together we’ve produced a very special

publication (pictured), which is going out

to L’Oréal Professionnel salons, worked

on by the Fashion Communication:

Fashion Image students as well as the

Fashion Journalism students. It’s great

that it’s paper, it’s a real object. It’s not

every day the students are given a free

hand to produce a publication. That’s

quite an amazing project for them.

“The importance of our relationship

with L’Oréal Professionnel is enormous.

It’s not just the financial commitment,

which impacts things like the BA and

MA shows that showcases the students’

work. It’s a level of security, peace of

mind. They are always there for us

with extraordinary hair artists.

“And the awards and bursaries enable

the students to get themselves

started. Those have saved students

over the years and given them a

chance to breathe.”

Indira Schauwecker

Collyer Twins

CREATIVE HEAD

63


Gala show

Virtual

REALITY

AN ANNUAL HIGHLIGHT of the hair calendar is flying in to a

major city with thousands of hairdressers from around the globe

to celebrate all things Goldwell, KMS and Oribe. We might not

have been able to meet in person, but the Kao Salon Virtual

Experience was breathtaking in its spectacle and its loyalty to

the spirit of that big gathering. So much was packed in; Angelo

Seminara, the recently revealed global brand ambassador for

Goldwell, unveiled his limited edition collection Glance, which

was full of boundary-pushing colour. Artist sessions included

Hare & Bone’s Sam Burnett and 2019 It List It Guy Jamie

Benny; as well as Shane Bennett and Mazella & Partners. A

huge gala show brought disco to life, welcome right now when

nightclubs are so verboten. Also revealed during the event was

a change to the new Global Creative Awards in 2021, which will

allow all Kao Salon Division salons and stylists that use Goldwell,

KMS and Oribe to enter. And the business is expanding its

focus on sustainability with the Kirei Lifestyle Plan. The life

cycle of each product from Goldwell, KMS and Oribe will be

examined and improved to ensure its environmental footprint is

as minimal as possible. This means more sustainable sourcing

of raw materials, cutting water usage and CO2 emissions,

exploring different sprays to aerosols, creating packaging design

that minimises waste, or streamlining production, logistics,

sales, use and disposal. A virtual event with enormous global

impact and inspiration – simply exceptional.

Hare & Bone

Neil Barton

Cory Couts, Kao salon

division global president

Hare & Bone Shane Bennett

64 CREATIVE HEAD


Mazella & Partners

Shane Bennett

Gala show

Jamie Benny

Sam Burnett

Gala show

Shane Bennett

Gala show

Mazella & Partners

Angelo Seminara

CREATIVE HEAD

65


I wasn’t shy to share what’s

worked and what hasn’t for

my business #SalonSmartLive

Assisting @RichardPhillipart

backstage at

#SalonSmartLive

Part of The Great Debate panel

at #SalonSmartLive

Rose, meet Toffee. Colour

correction and new cut

for @jasmina - wood

In the

frame

Jordanna Cobella (@jordannacobella),

creative director of Cobella and part of

the Salon Smart Live and Creative HEAD

Christmas cover shoot teams, snaps away

Colour moodboarding through

Monday. This is where nude

and vintage peach combine

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

With @bethanyabennett

shooting outdoors all night

for @ghdhairpro

I’m keen to share this

clean icy blonde and restyle

for @ugnevalen -

66

My Creative HEAD cover

shoot model, waiting for

her close up

Cobella Contour, as seen

on my colour menu!

My 3D blonde

CREATIVE HEAD


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