VBJ November 20

designchick

VOLUME 31 • NUMBER 11 • NOVEMBER 2020

CITY OF TEMECULA ANNOUNCES

SPECIAL EVENTS

2020 HOLIDAY SCHEDULE

SEE PAGE 23

By Assemblymember Marie Waldron

WHAT CAN WE DO ABOUT

WILDFIRES?

SEE PAGE 6

12th Annual

Murrieta Field of Honor

by Craig Davis

YOUR BUSINESS INSURANCE

OPTIONS EXPLAINED

While your day-to-day operations are complex, understanding Business

Insurance doesn’t have to be. There are coverage options available to protect

just about every aspect of your business from employee injury to natural disasters.

Some insurance is required by law and others by business associates,

such as lenders and landlords.

SEE PAGE 15 SEE PAGE 18

AND...

CHAMBER 60TH ANNUAL

AWARDS

SOCIAL ENGINEERING:

MORE THAN JUST PHISHING

WALK OF HOPE NEW LOCATION

COMMUNITY

EXECUTIVE

PROFILE:

DARLENE WETTON

3

LEGAL

CAN YOUR HEIRS

CHALLENGE THE

TERMS

OF YOUR ESTATE

PLAN?

10

HEALTH

VISION SCREENINGS

VS. EYE EXAMS

17


THE VALLEY BUSINESS JOURNAL

2 www.TheValleyBusinessJournal.com

November 2020

Murrieta/Wildomar Chamber of Commerce ‘60th Annual Awards

The winners of the evening’s Awards were as follows:

Chairman’s Choice Award: The Frontline Heroes in Southwest Riverside County

Ambassador of the Year: Vic Carrillo

Murrieta Citizen of the Year: April Vidal

Wildomar Citizen of the Year: Cari Gardner

Non-profit of the Year: Voices for Children

Medium Business of the Year: Stadium Pizza, Wildomar

Large Business of the Year: ABC Child Care

Outgoing Chairman of the Board, Brad Neet, of Southwest Healthcare System

presented incoming Chairman of the Board, Erik McLeod, with a symbolic gavel,

outgoing and new members of the Board of Directors were recognized, as well

as Awards Celebration Committee members.

Small Business of the Year: Progressive Health & Performance


November 2020

THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

3

EXECUTIVE PROFILE | Darlene Wetton

Growing up in the local mountains of Lake

Arrowhead provided me with a wonderful appreciation

of community engagement. When

you live in a small community, your extended

family is your church, school, firehouse and

hospital. Although much larger, the City of

Temecula has this same sense of community.

When my husband and I moved here in 2012,

we were so impressed with the kindness and

generosity of everyone we met. Before moving

to this beautiful region, we were warned that

it can get ‘warm’ in the summers. No one

mentioned it would reach over 110 in October

that first year...and every year since!

As the CEO of Temecula Valley Hospital, it is

very important that I am integrated into the community

that the hospital is privileged to serve.

I need to understand the community’s quality

of life, health risks, economic viability, overall

demographics, and community resources.

The level of community engagement with the

hospital has always impressed me in this region.

We have a large group of very dedicated

Volunteers, a Community Advisory Group that

are hospital advocates, and a strong Board of

Governors of Temecula Valley Hospital. This

important group of community business leaders

and physicians ensures that we provide the

highest quality of care to our patients. Under the

leadership of Board Chairman, Major General

Ret. Claude Reinke, this amazing Board provides

me with their sound wisdom and advice. .

AFFILIATIONS

I was recently honored to serve as the chair for

the 2019-2020 Executive Leadership Team for

the American Heart and Stroke Association in

South Riverside County. This years event was

held virtually and we successfully raised funds

to build healthier lives free of cardiovascular

disease and stroke.

I am a strong advocate for health and wellness.

Over the past several months, I have actively

participated on various advisory councils during

the Coronavirus pandemic. One of my important

roles, through public speaking and social media,

has been to help educate the community on safe

practices to prevent the spread of the disease

including wearing masks and hand hygiene.

Keeping our patients, employees, providers and

visitors safe has been my highest priority.

BUSINESS PHILOSOPHIES

Providing a clearly defined framework and

developing an intentional culture that promotes

the values of the organization are paramount to

business success. Our framework is focuesed on

the delivery of patient centered, family sensitive

care to the community that we serve. Our most

important value is compassion and this drives

the culture of the hospital.

connect: ghassler@atwork.com

My priority as the leader of the organization is

to drive rapid quality improvement and provide

for patient safety. This is accomplished by

choosing, developing and aligning a leadership

team capable of transformational tasks, and

holding this team accountable for exceptional

performance.

FAVORITE SPORT

I love any sports involving water, although my

kids will tell you that this is limited to sports

where I don’t get my hair wet. I enjoy house

boating, waterskiing and have recently taken up

stand-up paddle boarding. I’m the proud owner

of my own pink stand up paddleboard now.

GOALS

To continue to follow the Lord’s path for my

life and to enjoy as much time as I possibly

can with my beautiful husband, children and

grandchildren.

MENTORS

My parents have been wonderful mentors for

me my entire life. Their passion for adventure,

love for one another, and focus on faith has

served as guiding principles. Throughout the

many challenges in their lives, they have shared

through example that life is not waiting for the

storm to pass. It’s about learning to dance in

the rain.

FAVORITE READING

I enjoy legal intrigue by John Grisham,

heart-wrenching love stories by Nicholas Sparks

and Southern fiction by Pat Conroy. “Prince of

Tides” by Pat Conroy is a great summer read.

RESUME

I attained a Bachelor’s degree in nursing from

Cal State Dominguez Hills and enjoyed working

as a Registered Nurse in the specialty field of

Oncology. I went back to school while raising

my family and attained my MBA from Webster

University where I was recognized as valedictorian

in my graduating class. I progressed through

my health care career to executive level positions

including Chief Nursing Officer and Chief Operating

Officer. I now serve as the Chief Executive

Officer for Temecula Valley Hospital.

BIRTHPLACE

I’m a native Californian and was born at Hemet

hospital.


THE VALLEY BUSINESS JOURNAL

4 www.TheValleyBusinessJournal.com

November 2020

In this issue:

Your Business Insurance Options Explained 1

What Can We Do About Wildfires? 1

Murrieta Field of Honor 1

Your Business Insurance Options Explained 1

Chamber of Commerce ‘60th Annual Awards 2

EXECUTIVE PROFILE | Darlene Wetton 3

Community 5-7

National Federation of Ind. Business Endorses Ken Calvert for Congress 8

Autumn Safety Checklist for Seniors 9

Can Your Heirs Challenge the Terms 10

Why is Tax Planning Important? 11

Don’t Let FOG Spoil your Holiday Cheer! 12

Vision Screenings vs. Eye Exams 17

Murrieta Field of Honor in Town Square 18

Social Engineering: More than Just Phishing 19

Making Up Lost Ground 20

Keeping Your Home Computers Mission Critical Ready 21

JDS Creative Academy has Spirit 25

Il Tramonto - A Taste of Sicily in Temecula Old Town 21

Michelle’s Place Cancer Resource Center Now in Fallbrook 24

Wilson Creek Winery Celebrates 20 Years as a Family Winery 26


November 2020

THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

5

The U.S. Small Business Administration,

Orange County / Inland

Empire District Office has selected

the City of Temecula’s Office of Economic

Development to be honored with

a 2020 Community Excellence Award.

This award recognizes the creation of

an environment conducive to business

growth, business retention, and significant

support for economic development

and job growth.

“We are very honored to receive

this recognition”, says Mayor Pro Tem,

Maryann Edwards. “The City’s Economic

Development Team is committed

to opening doors for business- by walking

applicants through the development

process, directing them to the right resource

or providing key information and

knowledge about City and community

updates. We want our local businesses

to succeed, grow and prosper and our

award- winning Economic Development

Team is eager to help”.

City of Temecula’s Office of

Economic Development

Selected to Receive

Community Excellence Award

The City of Temecula’s Economic

Development Team is tasked with

spurring economic growth and development

within the City. Temecula has

over 111,000 residents and over 6,500

businesses. The five-member team uses

a variety of strategies and programs to

accomplish their mission, but COVID-19

has brought unprecedented challenges

this year.

In response to COVID-19, the Team

developed a robust crisis communi-

cation plan to maintain frequent communication

with residents, businesses,

community partners, and visitors. Virtual

community campaigns were also

created, such as #ShopYourBlock, a

collaboration with local photographer,

Jimmy Fu who visited and photographed

over 125 small businesses around the

City. Fu’s images were featured during

a fourteen-week social media campaign,

which featured local business owners,

their products, employees, and local

food items.

The Team also works closely with

the Inland Empire SBDC to develop

and promote various small business

workshops and training sessions, all at

no cost to the business owners, to further

assist during COVID-19 and beyond. For

more information on how the City of Temecula’s

Economic Development Team

can assist your business, please visit our

website at https://temeculaca.gov/586/

Office-of-Economic-Development.


THE VALLEY BUSINESS JOURNAL

6 www.TheValleyBusinessJournal.com

November 2020

www.TheValleyBusinessJournal.com

www.facebook/thevalleybusinessjournal

For questions, comments, or story ideas, please

e-mail publishertvbj@verizon.net or call (951) 461-0400.

EDITOR/PUBLISHER/CEO

Linda Wunderlich

Email: publishertvbj@verizon.net

ADVERTISING SALES INFORMATION

(951) 461-0400

CREATIVE DIRECTOR

Helen M. Ryan

VP OF DISTRIBUTION

Dane Wunderlich

(continued from page 1)

What Can We Do About

Wildfires?

This year, devastation from California’s

wildfires is at record levels of

destruction - about 3.4 million acres

already burned!

We have some of the toughest environmental

standards in the nation, but

our success in reducing greenhouse gas

emissions is wiped out by tons of carbon

As always, I continue to make wildfire prevention

and management a top priority.

STAFF WRITERS/

CONTRIBUTING WRITERS

Gene Wunderlich

Ted Saul

Craig Davis

Stefani Laszko

Nicole Albrecht

Julie Ngo

Tom Plant

Esther Phahla

Steve Amante

Monique deGroot

Andrea Shoup

Gloria Wolnick

Dr. Drake Levasheff, PhD

Mort J. Grabel, Esq.

John & Christine Hamby

Brian Connors

Tristin Collopy

Dr. Pat Utnehmer

Bonnie Woodrome

Haley Munson

dioxide spewed into the atmosphere by

these fires.

The Legislature recently passed

legislation to help prevent wildfires and

deal with their aftermath. Two years

ago, I supported a bi-partisan plan with

then Governor Jerry Brown to increase

vegetation clearance funding, and to

empower CalFire and the California

Department of Forestry to strategically

and scientifically thin forest overgrowth,

while holding utility companies more

accountable for keeping power lines

safe.

I also supported the Wildfire Fund

to help people who lost their homes deal

with the aftermath of wildfires.

But we must be more proactive to

lessen the number and severity of wildfires.

Over 40% of open land is owned

by the Federal gov’t. We need to push

for aggressive vegetation management

for government and private lands.

Our fire and weather technology

infrastructure will need an upgrade

statewide so that we can better predict

wildfires and their probable path. We

need more technology and equipment

for local and state fire departments with

modernized communications systems

for better coordination between federal,

state and local agencies to manage

incidents under their jurisdictions and

keep them and the public safe.

County roadways need more vegetation

clearance as vehicles cause about

25% of fires in high-risk zones. Obviously,

there will be a cost for all this, but

if we don’t take action, the brush, dead

trees and overgrown forests will still be

thinned – wildfires will do the job. Those

costs are much higher.

As always, I continue to make

wildfire prevention and management a

top priority.

Assembly Republican Leader Marie

Waldron, R-Escondido, represents the

75th Assembly District in the California

Legislature, which includes the communities

of Bonsall, Escondido, Fallbrook,

Hidden Meadows, Pala, Palomar Mountain,

Pauma Valley, Rainbow, San Marcos,

Temecula, Valley Center and Vista.

Criteria for Submitting Articles:

1. Since the publication of articles is an added public

relations feature for our advertisers, their articles will be

given first priority. Other articles will be published on a

space available basis.

2. Articles should be submitted as a Word document file.

3. Articles must be business-oriented and pertain to

the author’s area of expertise. A photo of the writer is

appropriate.

4. All submissions are subject to editing by the publisher.

5. Send completed articles by e-mail to: publishertvbj@

verizon.net

6. Article and advertising deadlines are the 15th of each

month for the next issue.

The Valley Business Journal is a California Corporation. All rights

reserved. Reproduction in any form, in whole or in part, without the

written permission of the Publisher is prohibited. The publication is

published monthly. The opinions and views expressed in these pages

are those of the writer or person interviewed and not necessarily those

of The Valley Business Journal. The Valley Business Journal hereby

expressly limits its liability resulting from any and all misprints, errors

and/or inaccuracies any advertisement or editorial may contain, to

the credit of the specific advertising payment and/or the running of a

corrected advertisement or editorial correction notice.


November 2020

THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

7

Temecula Valley Hospital Now Offers the EBUS Procedure for Lung Cancer Diagnosis

Temecula Valley Hospital Respiratory Staff who assist

with EBUS outpatient procedures.

Advanced technology from Olympus enables physicians to diagnose lung cancer using nonsurgical means.

Temecula Valley Hospital has

acquired the Olympus EBUS Solution

to perform endobronchial ultrasound

transbronchial needle aspiration. The

latest American College of Chest

Physicians Lung Cancer Guidelines

recognizes EBUS-TBNA as the best

first test for lung cancer diagnosis.

Up until now, the gold standard

for lung cancer staging was a surgical

procedure. Now EBUS-TBNA offers

a minimally invasive solution that

delivers equally reliable sample collection

in the outpatient setting. EBUS

is proven for helping physicians

diagnose and stage lung cancer and

diagnose other pulmonary diseases.

“We take pride in being able to

offer our patients the latest technology

and innovation,” says Darlene Wetton,

Chief Executive Officer at Temecula

Valley Hospital. “The EBUS procedure

now allows our hospital to

provide patients a quicker way for

diagnosing cancers and other diseases

of the airway and lungs.”

According to Lung Cancer Alliance

data, lung cancer is the leading

cause of all cancer-related deaths in

the United States among every ethnic

group, taking more lives than breast,

prostate, and colon cancers combined.

Unfortunately, only 15 percent of lung

cancer is diagnosed at its earliest and

most curable stage, and more than 55

percent of cases are diagnosed after

cancer has metastasized.

By acquiring advanced technologies

such as the Olympus EBUS Solution,

Temecula Valley Hospital can offer

premier care for its patients. For more

information and to listen to a podcast

about EBUS, featuring Dr. Mimi White,

please visit https://www.temeculavalleyhospital.com/services/oncology/ebus

About Temecula Valley Hospital -

Temecula Valley Hospital (TVH), with

a 5 Star Medicare Hospital Compare

rating, brings advanced technology, innovative

programs, patient-centered and

family sensitive care to area residents

featuring 140 private patient rooms.

TVH is the first Universal Health Services

Hospital Emergency Department

in the country to achieve accreditation

from the American College of Emergency

Physicians (ACEP) as a Geriatric

Emergency Department. TVH specializes

in advanced cardiac services, stroke

care, general and surgical specialties,

and orthopedics as a recent Blue Distinction®

Center Designation for Quality in

Knee and Hip Replacement Surgeries.

TVH is nationally recognized for Patient

Safety by the Leapfrog Group, with a

2017 Top Hospital Award and seven

‘A’ Grades for Patient Safety. For more

information please visit https://www.

temeculavalleyhospital.com/about/news

About Olympus Medical Systems

Group - Olympus Medical

Systems Group, a division of global

technology leader Olympus, develops

solutions for healthcare professionals

that help improve clinical outcomes,

reduce overall costs, and enhance the

quality of life for patients. By enabling

less invasive procedures, innovative

diagnostic and therapeutic endoscopy,

and early-stage lung cancer evaluation,

Olympus is transforming the future of

healthcare. For more information, visit

Olympus at www.medical.olympusamerica.com.


THE VALLEY BUSINESS JOURNAL

8 www.TheValleyBusinessJournal.com

November 2020

National Federation of Independent

Business Endorses Ken Calvert for Congress

Today, the Ken Calvert for Congress

campaign announced that the National

Federation of Independent Business

(NFIB) has endorsed Congressman

Ken Calvert in the 42nd Congressional

District.

“As a former small business owner

I am thrilled to once again receive the

endorsement of the NFIB,” said Rep.

Calvert. “Now, more than ever, our

job creators are relying on leaders who

understand the challenges they face and

opportunities they are eager to seize. I

have signed the front of a paycheck and

understand how difficult it is to keep the

doors of a business open. I will work

with our job creators to lift our economy

out of this pandemic-driven recession

and reject calls by Democrats to raise

taxes and impose new job-killing regulations.”

“Congressman Calvert has been a

strong advocate for small businesses

during his time in Congress,” said John

Kabateck, NFIB’s California State

Director. “He has a true understanding

of the challenges our state’s small

business owners are facing, especially

during these unprecedented times. We

are confident he will continue to stand

with small business owners in our state

and across the country. On behalf of

small businesses in California’s 42nd

Congressional District, we are proud

to endorse Congressman Calvert for

re-election.”

NFIB is the voice of small business,

advocating on behalf of America’s small

and independent business owners, both

in Washington, D.C., and in all 50 state

capitals. NFIB is nonprofit, nonpartisan,

and member-driven. Since their founding

in 1943, NFIB has been exclusively

dedicated to small and independent

businesses and remains so today.

Ken Calvert is a former small

business owner and the current U.S.

Representative in California’s 42nd

Congressional District. The 42nd District

encompasses the western edge of

Riverside County, including the cities of

Eastvale, Norco, Corona, Lake Elsinore,

Wildomar, Murrieta, Menifee, and a

portion of Temecula.


November 2020

THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

9

Autumn Safety Checklist for Seniors

by John & Christine Hamby

The weather is getting cooler, the

days shorter and the air crisper. As we

adjust to this “season of change,” it’s

a perfect time to consider the safety,

health and wellness of older adults

who are aging in place. Planning for

autumn is particularly important for

older adults who are living alone.

The following autumn safety

checklist for seniors could help you

prepare yourself and your aging loved

one for the season.

Before you turn up the heat, schedule

regular maintenance for the home’s

heating system to confirm it’s in good

working order. If your loved one’s

home includes a fireplace, be sure to

also have chimneys inspected and

cleaned to prevent dangers such as

flue fires.

Conduct a home safety check.

There are many things you can do to

make your loved one’s home safer so

that they may age in place. Some are

simple things, and some may include

slight home modifications.

• Pick up items on the floor that your

loved one could trip over, including

unnecessary clutter.

• Consider moving anything that is

plugged in to a different area of the

home if cords become a tripping hazard.

• Add secure railings to both sides of

stairs, inside and out.

• Make sure there is enough light on the

interior and exterior of the home by

adding additional lighting or brighter

bulbs.

• Add grab bars inside and outside the

tub or shower, as well as next to the

toilet. Also consider adding a shower

chair or hand-held shower.

Clean up the leaves. While colorful

leaves are part of the beauty of autumn

in many regions, they can present a

safety hazard. When wet, they can

become slippery and pose a fall risk.

And piles of leaves can hide potentially

dangerous obstacles. Be sure to remove

them regularly from porches, sidewalks

and key walkways for older adults.

Prepare for ice and snow. In cooler

regions, it’s not unusual to get a preview

of the cold, snowy winter weather

during the autumn months. So, have

shovels and salt handy in the event

of an early storm. If your parent or

grandparent is still driving, make sure

their car is in good working condition,

including keeping fluids topped off,

scheduling necessary maintenance,

making sure tires have plenty of air, and

ensuring the headlights and taillights

are working properly.

Have those layers on hand. Be

sure to have sweaters and jackets at

the ready. Layering is the name of the

game throughout autumn. Be mindful

of footwear, as well. Non-skid boots

and shoes with plenty of traction can

help prevent slips and falls in wet or

frosty weather.

Shorter days are coming. Daylight

Saving Time ends on the first Sunday

in November, which is November 8th

this year. This means it will start to get

dark earlier. Make sure your loved one

is safe and comfortable while driving

at night.

Get a flu shot. The frequency and

severity of sicknesses escalates as the

year ends. The flu vaccine is especially

important for older adults who are more

susceptible to catching the flu virus.

Be diligent with everyday healthy

habits. Hand washing is one of the most

effective ways to prevent the spread of

fall illnesses. The Centers for Disease

Control recommends washing hands

with soap and clean, running water for

20 seconds. Wet, lather, scrub, rinse and

dry. Older adults can also help boost

immunity through good hydration and

by getting plenty of sleep, which can

both benefit the immune system during

cold and flu season.

Take advantage of the fall harvest.

Many healthy and delicious fruits and

vegetables are center stage this time of

year. Adding seasonal produce such as

beets, broccoli, Brussels sprouts, sweet

potato, pumpkin, apples, cranberries,

eggplant and kale can help manage

diabetes, contribute to heart health and

promote a healthy immune system.

Check these things off your list

to help ensure the safety, health and

wellness of older adults this fall season.

This article is provided by John and

Christine Hamby, Owners, FirstLight

Home Care of Temecula serving the

Temecula Valley. For more information,

visit us online at Temecula.FirstLight-

HomeCare.com or call us at (951)

395-0821.


THE VALLEY BUSINESS JOURNAL

10 www.TheValleyBusinessJournal.com

November 2020

Can Your Heirs Challenge the Terms

of Your Estate Plan?

When you make your estate plan,

you want to assume that the heirs

and beneficiaries of your will or trust

will accept the terms. After all, those

are your final wishes for distribution

of your assets, and they should be

respected.

However, not all heirs are interested

in your wishes, and instead focus

on whether they get their fair share

or even any share at all. If they are

unhappy with the distribution of the

estate, then they might contest the

terms based on any number of factors,

but unfairness is not one of them. So,

they have to challenge the validity of

the entire estate document, and not

how assets are divided.

Most common is a ‘direct contest’

by an heir based on one of the following

to claim the will or trust is invalid:

1. Forgery

2. Lack of due execution (signed/

witnessed)

3. Lack of capacity

4. Menace, duress, fraud or undue

influence

5. Revocation

6. Disqualification of a beneficiary

What is a No-Contest Clause?

In California, it is possible for to

put a ‘no-contest’ clause in your will

or trust, which would legally prevent

a contest under certain conditions. A

no-contest clause would be applied

if the contesting heir could not have

reasonably expected their contest to

succeed once all the facts are known.

In other words, the contest has to have

some factual merit, and is not just a

ploy to block or change distribution.

There is another hurdle to meet in

California when contesting the validity

of a will or trust. The contest will only

be heard if the beneficiary bringing the

claim would have something to lose

in the will or trust. The reason is that

a failed contest can result in total loss

of the inheritance, so the no-contest

clause would only deter an heir with

something to lose. Otherwise, an heir

who was disinherited could contest the

will or trust with no risk.

When should you use a no-contest

clause?

Most will and trust should have

a no-contest clause to serve as a deterrent.

It is especially helpful if the

estate is divided unequally among

heirs who might otherwise expect an

equal share, such as children of the

deceased. The same would be true if

a spouse would be receiving less than

their expected share.

If you have questions about whether

you need a no-contest clause in your

estate plan, please call the estate

planning attorneys at Shoup Legal,

A Professional Law Corporation at

951-445-4114 or visit their website at

www.ShoupLegal.com.

SHOUPLEGAL.COM

LEGAL

by by

Andrea Steve Fillingim Shoup


However, not all heirs are

interested in your wishes, and instead

focus on whether they get their fair

share or even any share at all. If they

are unhappy with the distribution of

the estate, then they might contest

the terms based on any number of

factors, but unfairness is not one of

them.


November 2020

THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

11

Why is Tax Planning Important?

Esther Phahla,

CPA, CTS, MST

With the end of tax preparation

season for calendar businesses and individuals,

you either complied and filed

by the September 15 and October 15

Extension deadline or are delinquent,

regardless of your choice, the common

discussion during this period has been:

“How can I save on taxes?” Some people

had favorable results, and some did not.

How can you avoid the same unfavorable

results for 2020 come Tax season 2021?

Tax Planning! Without planning ahead

there is no way to find out which side

you will be on.

For many taxpayers tax planning will

be something new as they are used to

talking to their Tax Professional between

January and April only to drop off their

tax documents and file their tax returns

to receive a refund or pay the tax due.

That’s recording history and not much

can be done after that year is over.

What is Tax Planning? It is an art

of arranging your financial affairs and

defers taxes through taking advantage of

beneficial tax-law provisions, increasing

and accelerating tax deductions, and tax

credits. It is maximizing the use of all

applicable tax breaks available under

the Internal Revenue Code. Therefore,

tax planning helps you determine what

you should do today, when you should

do it and how you should do it. This may

result in substantial tax savings.

Tax is a kind of cost and reduction

of cost increases profitability. The best

strategy is to time your income so that it

will be taxed at a lower rate and to time

your deductible expenses so that they are

claimed in years when you are in a higher

tax bracket.

Your most direct control over your

tax bracket rests in your ability to control

the timing of your income and deductible

expenses. However, you should also be

aware of more indirect factors that can

change your tax bracket from one year

to the next. Such as:

• Filing Status. For married couples, the

filing choices are “married filing jointly”

and “married filing separately”. A single

person generally selects “single” filing

status. However, a single person who

lives with and provides support for a

dependent may file as “head-of-household”.

• Income level. The biggest variable determining

your marginal tax rate is your

income level. Big changes in income

from last year to this year may warrant

several tax planning opportunities. Marriage

and divorce often have a drastic effect

on your income level. Other factors

are: Whether you are a W2 employee; a

business owner (what type of entity you

are operating your business? are you an

independent contractor, S corporation,

C corporation, Limited Liability Company,

Partnership, etc.) and the types

of investments you are investing in, are

they short-term or long term?

There are several ways of Tax

Planning:

• Short-term Planning: This is planning

executed at the end of the income year

to reduce taxable income in a legal way.

Suppose, at the end of the year, you

discover that your taxes have been too

high in comparison with last year, you

can make proper arrangements to get

them reduced before the end of the year

through tax planning. It does not involve

a long-term commitment but results in

substantial tax savings.

• Long-term Planning: A planning done

at the beginning of the income year to be

followed for several years. This planning

will not pay off immediately but is likely

to help in the long run.

• Permissive tax Planning: This planning

takes advantage of different incentives

and tax deductions.

• Purposive Tax Planning: This is

planning with a specific purpose to ensure

availability of maximum benefits

through a correct selection of investments,

or replacement of assets, varying

residential status and diversifying business

activities and income.

There is a tax plan for everyone in

making use of all the beneficial provisions

in the tax law. Failing to Plan is

planning to fail. When you plan, you are

better prepared.

Esther Phahla is a Certified Public

Accountant and Certified Tax Strategist

in Temecula. She is the Best- Selling

Author of tax planning books: “Why

Didn’t My CPA Tell Me That” and “10

Most Expensive Tax Mistakes That Cost

Business Owners Thousands”. She also

holds a Masters of Science in Taxation.

She can be reached at (951) 514-2652 or

visit www.estherphahlacpa.com.

“ ...the common

discussion during this

period has been: “How

can I save on taxes?”

Some people had

favorable results, and

some did not. How can

you avoid the same

unfavorable results for

2020 come Tax

season 2021?


THE VALLEY BUSINESS JOURNAL

12 www.TheValleyBusinessJournal.com

November 2020

Don’t Let FOG Spoil your Holiday Cheer!

Southern California

With the holiday season just around

the corner, many families are looking

forward to their annual gatherings.

However, the traditional holiday

meals at those gatherings may cause

clogged drains if not properly handled.

Foods such as meats, sauces, gravies,

salad dressings, frostings, batter and

butter can all contribute to clogged

drains if disposed of improperly. These

fats, oils, and grease (FOG) can cause

big problems for homeowners, particularly

during the holiday season.

To ensure that clogged drains

do not spoil your holiday fun, follow

these simple t––ips:

• Scrape all food into the trash before

washing dishes or placing them in the

dishwasher

• Pour oils, fats and grease from cooking

into a disposable container, such

as an empty jar or can, and let solidify.

Then, place container into a trash can.

• Use paper towels to wipe out any fat,

oil, or grease residue left in a pan and

dispose of in a trash can.

• Mix small amounts of used fat, oil and

grease with absorbent waste such as

kitty litter, coffee grounds or paper

towels before discarding.

Each homeowner is responsible

for keeping their home sewer pipes in

good working condition. When a sewer

begins to drain slowly, it may be a sign

that it needs to be cleaned or repaired.

Clogs in the sewer pipe can be expensive

to repair, so take preventative action

by following the tips above. Consider

having your home sewer pipe cleaned

yearly by a professional plumber to

prevent clogs and backups. For more

information, visit www.evmwd.com.

EVMWD provides service to more

than 155,000 water and wastewater

customers in a 97-square-mile area in

Western Riverside County. The District

is a sub-agency of the Western Municipal

Water District and a member agency

of the Metropolitan Water District of

Southern California. Visit the EVMWD

website at www.evmwd.com for additional

information.

The

MISSING PIECE

IN YOUR ADVERTISING

We can help fill the gap. Advertise with

The Valley Business Journal.

publishertvbj@verizon.net

(951) 461-0400


November 2020

THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

13


THE VALLEY BUSINESS JOURNAL

14 www.TheValleyBusinessJournal.com

November 2020

Smart Business Connections

Featured

GOT SPACE?

Coworking Connection Does!

• Desk Space

• Cube Space

• Meeting Room Space

• Event Space

FUN, CREATIVE, COLLABORATIVE,

GET WORK DONE SPACE!

Support your

local nonprofits

Drop on by Coworking

Connection TODAY!

Call us at 800-762-1391 for

more information or visit

us online:

www.coworkingconnection.com

NOW, you can be seen in this multiple award-winning

newspaper at a lower price than ever before - only $89 per month.

Contact us for more information at (951) 461-0400.


November 2020

YOUR BUSINESS INSURANCE OPTIONS EXPLAINED

CONTINUED FROM PAGE 1

THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

15

Obtaining the right type and amount

of insurance for your business will help

you avoid gaps in coverage where you

need it most.

• Minimum coverage options:

- Property Insurance can fund

repairs or replacements for damaged

physical assets when disasters

like vandalism, fire, windstorms,

or hail strike.

- Liability Insurance can protect

against financial losses resulting

from claims of injury or property

damage caused by you or your

employees and your products or

services.

- Workers’ Compensation Insurance

can satisfy your employees’

medical needs in the event of an

accident or disease and make a

quick return to work possible,

while removing lawsuit potential

by current or former employees.

- Business Auto Insurance can get

you on the road again quickly

after an accident and ensure your

business is protected against losses

from injuries to other drivers,

passengers and pedestrians for

which you and your employees

are liable.

- Business Crime Insurance can

protect against fraud, theft, forgery

or robbery.

• Tailor your Policy with these additional

insurance options:

- Employment Practices Liability

can cover your business if discrimination,

sexual harassment or

wrongful termination claims are

made by present, former or future

employees.

- Life Insurance for Business Owners

can help you plan for business


INSURANCE

by by

Craig Steve Davis Fillingim

Obtaining the right type and

amount of insurance for your

business will help you avoid gaps

in coverage where you need it

most.

succession, survive the loss of

a key employee or partner and

retain/reward your top people.

- Retirement and Benefits for

Business Owners can secure your

financial future and that of your

employees.

- Umbrella can shield your business

from potentially ruinous lawsuits

with additional liability coverage.

- Bailee can protect against damage

to customers’ goods, including

jewelry and clothing.

- Transportation and Cargo to cover

against goods that are damaged or

lost when transported by one of

your vehicles or common contract

carriers.

- Spoilage for perishable goods

when they spoil due to a mechanical

breakdown or power outage.

- Delivery/Catering Non-Owned

Auto if an employee is involved

in an auto accident while driving a

personal automobile on company

business, such as in a delivery or

catering service.

Craig Davis is an agent for Farmers

Insurance and the owner of Craig Davis

Family Insurance located at 27645 Jefferson,

Suite 113, in Temecula. He may

be reached at (951) 699-1776. cdavis@

farmersagent.com.

Hired someone new?

Launched a new product?

Won an award?

Invented something?

Re-opened?

Have a new service?

Share your news with us!

The Valley Business Journal

publishertvbj@verizon.net


www.TheValleyBusinessJournal.com

THE VALLEY BUSINESS JOURNAL

16 November 2020


November 2020

Vision Screenings vs. Eye Exams

by Pat Utnehmer

THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

17

I just had an “exam” at school/

work/my PCP’s office/the DMV and I

was fine, isn’t that good enough? Vision

screening programs are intended

to identify children or adults who may

have undetected vision problems. If the

screening indicates a vision problem,

they are referred for further evaluation.

However, a vision screening can’t be

relied on to provide the same results as

a comprehensive eye and vision examination.

Screenings can take many forms.

Often schools provide periodic vision

screenings for their students. A pediatrician

or other primary care physician

may do a vision screening as part of a

school physical. When applying for a

driver’s license, your vision will likely

be screened. Vision screenings are often

part of local health fairs put on by hospitals,

social service agencies or fraternal

groups like the Lions and Elks clubs.

Vision screenings can uncover some

vision problems, but they can miss more

than they find. This is a major concern

about vision screening programs. Current

vision screening methods cannot be

relied on to effectively identify individuals

who need vision care. In some cases,

vision screening may actually inhibit

the early diagnosis of vision problems.

Screenings can create a false sense

of security for those individuals who

“pass” the screening but who actually

have a vision problem. These people

are then less likely to receive treatment

for their vision problem-and it could

become worse.

Undetected and untreated vision

problems can interfere with a child’s

ability to learn in school and participate

in sports. They can also affect an adult’s

ability to do their job or to drive safely.

The earlier a vision problem is diagnosed

and treated, the less it will impact

an individual’s quality of life.

What are the limitations of vision

screening programs? To understand why

vision screenings may not find a vision

problem, let’s look at the factors that can

limit their effectiveness.

Limited testing. Many vision

screenings test only for distance visual

acuity. While the ability to see clearly in

the distance is important, it does not indicate

how well the eyes focus up close

or work together. It also does not give

any information about the health of the

eyes. Some screenings may also include

a plus lens test for farsightedness and a

test of eye coordination. However, even

these additional screening tests will miss

many vision problems.

Untrained personnel. Often, administrative

personnel or volunteers

who have little training conduct a vision

screening. While well-intentioned, these

individuals do not have the knowledge

to competently assess screening results.

Inadequate testing equipment.

Even when done in a pediatrician’s or

primary care physician’s office, the

scope of vision screening may be limited

by the type of testing equipment

available. Factors such as room lighting,

testing distances and maintenance of

the testing equipment can also affect

test results.

People often misunderstand what

passing a vision screening means. The

information obtained from a vision

screening is comparable to the information

obtained from a blood pressure

measurement. Your blood pressure may

be in normal range, but that doesn’t

mean that you do not have other health

problems. It’s merely a single measure

of one aspect of your overall health. Just

like you need a complete physical to

evaluate your total health, only a comprehensive

eye and vision examination

can evaluate your overall eye health and

vision status.

How is a comprehensive eye and

vision examination different from a

vision screening?

Specialized equipment and procedures,

which are not available as part of

a vision screening program, are needed

to adequately evaluate your eyes and

vision. Only an optometrist or ophthalmologist

can conduct a comprehensive

eye and vision examination. These

doctors have the specialized training

necessary to make a definitive diagnosis

and prescribe treatment.

A comprehensive adult eye and vision

examination includes:

• Patient and family health history

• Visual acuity measurement

• Preliminary tests of visual function

and eye health, including depth

perception, color vision, peripheral

(side) vision and response of the

pupils to light

• Assessment of refractive status to

determine the presence of nearsightedness,

farsightedness or

astigmatism

• Evaluation of eye focusing, eye

teaming and eye movement abilities

• Eye health examination

• Additional tests as needed

Vision screening programs can’t

substitute for regular professional vision

care. Children or adults who pass a

vision screening could still have an eye

health or vision problem. Professional

examinations are the only effective way

to confirm or rule out any eye disease or

vision problem. Come in and see us for

a comprehensive eye exam and discuss

personalized options for your eyes.

Dr. Patrick Utnehmer, Promenade Optometry

& Lasik, (951) 296-2211.

Visit us on Facebook:

@ thevalleybusinessjournal


THE VALLEY BUSINESS JOURNAL

18 www.TheValleyBusinessJournal.com

November 2020

12th Annual

Murrieta Field of

Honor in Town Square

Park Debuts

November 7

American flags will fly in Murrieta’s Town Square Park

starting November 7 through November 14.

The 12th annual Murrieta Field of

Honor, set amongst an awe-inspiring

sight of full-sized American flags will

rise in Murrieta’s Town Square Park on

November 7 and fly until November 14.

Scaled back to meet pandemic health

and safety requirements, the Field of

Honor will retain the basic elements of

honoring heroes --those who served or

are serving in the United States armed

forces, law enforcement, fire and other

first responder posts, plus personal

heroes.

In addition to flags available for

dedication to personal heroes, the Field

features sections for Medal of Honor

recipients, Local Heroes (those from

Riverside and San Bernardino counties

who have given their lives for this country

since 2003), historical flags, one flag

dedicated to those who perished in 9/11,

and state flags.

The Field of Honor is presented as a

community service by the Rotary Club

of Murrieta in partnership with the City

of Murrieta and is held in Town Square

Park, located just two blocks off of I-15,

and stretching from City Hall at Jefferson

and Kalmia streets, to the Library.

The display is free and open to all from

9 a.m. to 5 p.m. The flag display may be

enclosed by a fence to monitor numbers

on the field at any one time.

“Murrieta Rotary is thankful to the

City of Murrieta and honored to present

this spectacular event as a gift to our

Southwest Riverside community. In

this stressful time for our country, we

can take extra pride in the service of

others to our nation and our community,”

said Lou Ellen Ficke, 2020-21

president of the Club. “Our Field

of Honor sponsors make this event

possible and also make it possible

for Rotary to fund many significant

projects throughout the year. Flag

sponsors contribute to this as well.”

In line with pandemic restrictions,

special events including celebration

of the U.S. Marines 245th birthday

(November 10), the Veterans Day

parade, veterans’ lunch, candlelight

concert and more will not be held.

Individuals can sponsor flags to

fly in the display for $35. Each three

by five-foot flag is tagged with the

name of the honoree and rank, service

or other designation. At the end of

the week, flags may be picked up by

those who purchase them. Those who

have flags from previous years that

are in good condition can have them

reposted for $10.

Flags can be purchased on the

Field of Honor website, https://

www.murrietarotaryclub.org/product/

flag-sponsorship, or by going to the

Field of Honor during the week it is

on display. Flag purchasers can pick

up their flags on Saturday, Nov. 14,

and from 9 a.m. until noon on Sunday,

Nov. 15.

Proceeds from the 2020 Field

of Honor will benefit the “Murrieta

Through Time” history walk, the

City’s Veterans’ Memorial, both at

Town Square Park, and community

projects like the Club’s teacher grants,

scholarships, speech and music contests

and more, funded by the Rotary

Club of Murrieta Foundation. Nonprofit

groups affiliated with the Field of Honor

who sell flags will receive $10 for each

flag sold.

Furthering the Field of Honor’s

educational benefits, all Murrieta Valley

Unified School District fifth grade classes

have traditionally visited the Field during

the week to hear explanations about the

displays and complete class assignments.

In light of current restrictions, the students

will view a video of the Field’s

displays produced by Rotary members

during their classes.

The Rotary Club of Murrieta was

chartered on April 28, 1992. The club is

involved in many international and community

projects, in cooperation with Rotary

International, which has as its theme

“Service Above Self.” During normal

times, Club meetings are held Mondays

(excepting holidays) at noon at Richie’s

Diner, 40651 Murrieta Hot Springs Road,

in Murrieta. Currently, the Club meets

weekly on a Zoom call. For information

regarding the club or membership visit

www.murrietarotaryclub.org.

Individuals can sponsor

flags to fly in the display

for $35. Each three by

five-foot flag is tagged with

the name of the honoree

and rank, service or other

designation.


November 2020

THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

Social Engineering:

More than Just Phishing

19

TECHNOLOGY

by

by

Stefani

Steve

Laszko

Fillingim

You are probably tired of reading

about email security with constant chatter

about phishing attacks. I get it, I’ve

written 3 other articles on the topic. This

month I’d like to go a step further and

discuss other ways that criminals gain

you or your client’s information through

different types of social engineering.

Social engineering is the act of manipulating

people by appealing to some

angle of their human psyche. Phishing

is the most talked about one but other

top tactics include: pretexting, baiting,

quid pro quo and tailgating.

Pretexting involves a scammer who

has a presented some sort of back story

or pretense for speaking to you that

sounds believable. Scammers will use

this tactic to gain account information,

names of contacts, etc. to use to their

benefit. Pretexting is often just one component

of a multi-layer scam. With each

bit of information they gain, their next

interaction with yourself or a co-worker

becomes even more believable as they

work in the new details they’ve gained

into their story.

Baiting involves a scammer offering

something up in exchange for information

from you. These types of scams are

often seen with free music or software

downloads. Though it may not be apparent

to you, the scammer has gained

access to your computer through the

download. These types of scams can go

undetected as the scammer is collecting

information from your computer.

Unlike baiting that provides some

form of good, quid pro quo offers up

some form of service. A popular scam is

random calls made offering to fix your

computer or the like. Victims are tricked

into thinking they are speaking to someone

from their software company and

allow access to their system.

Tailgating (or piggybacking) involves

someone following you into a

secure area. This happens constantly in

apartment complexes, where one car just

follows another one in. Larger corporations

are usually protected from these

types of scams as they often require door

badges; but mid-sized companies are often

used to outside clients, consultants,

etc. visiting and may be more likely to

allow someone to follow them in.

Though these may be the four most

popular social engineering tactics after

phishing, this is nowhere near an exhaustive

list. Tactics are only restricted

to the level of creativity of a scammer.

Some things to consider when trying

to protect yourself and your business

include: do not open emails from an untrusted

source, do not give strangers the

benefit of the doubt, slow down, reject

requests of help from people you don’t

know and take the time to research if

something just feels “off”. These scams

are not going anywhere, rather they are

growing and evolving every day so you

must remain diligent to protect yourself

and your clients.

Mythos Technology is an IT consulting

and management firm that provides

Managed Services including hosted

cloud solutions. For more information,

please visit www.mythostech.com or call

(951) 813-2672.

Get

MAXIMUM

Exposure for


Social engineering is the act of manipulating

people by appealing to some angle of their

human psyche. Phishing is the most talked

about one but other top tactics include:

pretexting, baiting, quid pro quo

and tailgating.

YOUR BRAND

Contact us for advertising opportunities

in The Valley Business Journal.

publishertvbj@verizon.net

(951) 461-0400


THE VALLEY BUSINESS JOURNAL

20 www.TheValleyBusinessJournal.com

November 2020

Making Up Lost Ground

REAL ESTATE

by by

Gene Steve Wunderlich Fillingim

Our 2020 housing market continue

to improve with September posting

another increase not only a month-overmonth

increase of 9% (1,068 / 1,169) but

a whopping 19% increase over last September

(944). That brings us to within a

rounding error of year-to-date sales volume

just 21 units less than 2019 (8,357

/ 8,337). Incredible given the constraints

working under a COVID environment.

And at a time of year where sales should

be coasting into year-end, pending sales

are up another 1% going into October

forecasting yet another strong month

ahead. This is the highest sales volume

posted for a September in this region!

Median price dipped slightly in

September coming in 1% below August

($444,500/ $441,142) but posted a respectable

10% increase over September

2019 ($359,990). That leaves our yearto-date

lead over 2019 at 7% ($384,452

/ $415,312). Driven by 20 sales in excess

of $1,000,000 (nearly 10% of their total

sales volume), Temecula notched another

milestone average price in September

at $640,771. Murrieta’s average price with

13 sales over $1,000,000 hit $550,884

and Canyon Lake’ average price rose to

$653,854 with 4 sales over $1 million.

While the median price increase is driven

more by increases in the lower end of

the market, average price reflects strong

sales in the upper registers. Our market is

currently benefitting from healthy demand

across the spectrum of the market.

Of course, we would be remiss if we

didn’t give another nod to our shrinking

inventory. While the number of homes

for sale did increase 7% last month (832

/ 895), it was down 62% from last year

(2,350) and marked 4 consecutive months

where sales exceeded inventory. Another

month or two of strong demand will bring

the market up short as there will simply be

no more supply to feed the beast. As it is,

months of inventory remained unchanged

at .8, or roughly 3 weeks supply, and homes

flew off the market even faster in September

than August (7.9 days / 7.1 days). Last

September homes were sticking around for

28.7 days or 75% longer than today.

What we’re experiencing mirrors

what the rest of the state is going through

as well with both sales and median price

up more than 14% over last year. The

median price of a home in California

exceeded $700,000 for the first time in

August and, while the rest of the state is

luxuriating with a 2.1 month inventory,

it’s still not even close to the 6-7 months

considered to be a balanced market.

Sub 3% interest rates expected to

remain in effect for some time are driving

not only first-time and Millenial buyers

into the market but driving existing

owners to upgrade and/or purchase a 2nd

home. Those first time buyers are driving

our median price market while the upgrade

and 2nd home buyers are propelling

sales in the Wine Country and La Cresta.

This market exuberance marks a departure

from the wider economic picture cautioning

a potential for increased foreclosure

activity and commercial declines resulting

from the current pandemic hysteria. By

this time next month, we’ll probably have

a better idea of the direction the nation is

headed – either four more years of chaos

with tax and regulatory reductions, or

four more years of chaos with tax and

regulatory increases. In California, our

vote doesn’t matter much.

Where our votes do matter are local

issues and candidates who will propel

our cities into the future. For that reason,

I have included an endorsement summary

of candidates and issues supported

by the Southwest Riverside County

Association of Realtor®. Regardless

of who wins, SRCAR stands ready to

provide our support and advocate on

behalf of property ownership.

Stay well and please get out and

vote, or send it in, or drop it off – JUST

VOTE! Thank you.

Gene Wunderlich is Vice President,

Government Affairs for Southwest Riverside

County Association of Realtors.

If you have questions on the market,

please contact me at GAD@srcar.org.


November 2020

THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

21

Keeping Your Home Computers Mission

Critical Ready

Mission Critical IT Departments

must provide availability of applications

and data when needed by their customers.

These systems are kept running

with redundancy strategies and strict

monitoring should there be some type

of failure.

Your laptops and desktop computers

along with mobile devices make up your

home IT department. They are depended

on to complete financial transactions,

provide entertainment and control a

variety of connected appliances. Most

importantly they may be the focal point

for receiving teaching by way of online

classes along with research and

homework. These systems need to be

available just like those of a mission

critical business.

To guarantee readiness, being proactive

is key. Begin by ensuring the

hardware is up for the job. Consider the

age remembering that older equipment

most likely will be slower performance

wise. A newer computer will have much

faster processors built on the latest

technologies.

In addition, solid state drives provide

faster read and writes of data with

better reliability. Often over-looked

is the speed of the network card that

connects to your internet provider.

Networking protocols have changed

over the years so see how close you are

to the latest. If not sure what’s in your

computer, use your favorite search engine

to find what commands display this

Your laptops and desktop

computers along

with mobile devices

make up your home IT

department.

information. The version of operating

system is important too. Version 10 is

most current for Windows. If not on that

version understand why.

For example, the computer may not

be able to run it efficiency or perhaps

it’s just a personal preference. Virus

and adware protection software must

be sufficient too. Confirm it gives the

level of defense required and performs

efficiently. Mismatches can cause performance

issues. Also confirm there

is disaster recovery strategy (backups)

whether to a local disk or to the cloud.

If everything was suddenly gone, how

would you recover?

Check printers to be sure they are

adequate. Wireless printing is very

common and allows the printer to be

centrally located so it can be reached by

everyone who needs it. Lastly review

your internet provider’s upload and

download speeds. Use an online speed

test to check. The common household

has multiple devices connecting to the

internet. Be sure there is plenty of bandwidth

available.

A little equipment and budget planning

will go a long way in preventing

frustration and ensuring your household

is mission critical ready.

Ted Saul is a business coach that

assists with Business Plans and Project

Management. He holds a master

certificate in project management and

has earned his MBA from Regis University.

Ted can be reached on LinkedIn,

TedS787 on Twitter or emailing TedSaul-

Biz@gmail.com.

by

by

Ted Saul,

Steve Fillingim

Sr. Staff Writer

New Walk Location:

Storm Stadium

Date: Sunday, November 8th

Registration: 8 AM • Start Time: 9 AM

Location: Storm Stadiu

500 Diamond Dr, Lake Elsinore, CA 92530

Breakfast: Will be sold at the Diamond Tap Room beginning at 10 AM.

*Breakfast not included with walk registration.


www.TheValleyBusinessJournal.com

THE VALLEY BUSINESS JOURNAL

22 November 2020


November 2020

THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

23

Wildomar’s State of the City 2020

VIRTUAL EVENT

November 12 @ 6:00pm

Wildomar is En Route for Positive Growth!

In partnership with the Murrieta Wildomar Chamber

of Commerce, the City of Wildomar’s 2020 State of the

City will be held virtually on the City & Chamber’s

Facebook Page, and Chamber’s YouTube Page.

CITY OF TEMECULA ANNOUNCES SPECIAL EVENTS

CONTINUED FROM PAGE 1

Due to ongoing public health concerns,

Temecula’s Community Services

Department has modified its annual

winter programming. Our mission is to

provide the community with the same

traditional holiday spirit they are accustomed

to in a healthy and safe manner.

The City of Temecula will be hosting

the following free holiday events and

activities:

• ‘Twas the Lights Before Christmas

Home Decorating Contest – online form

Decorate your home for the holidays and

submit a photo to enter the contest

• Old Town Lighting & Christmas Tree

– Old Town Temecula - Take a stroll

through Old Town to enjoy the holiday

lights and festive sights

• Virtual Christmas Tree Lighting @

the Pond – Facebook premiere Start

the holidays off right and bright as we

countdown to light the tree virtually

• Letters to Santa – Santa can’t wait to

write back! Send a letter to our City

Hall North Pole that we can pass along

to Santa

• Christmas Cookie Virtual Exchange –

online form Send a recipe and picture

of your favorite holiday treat to share on

our online gallery

• Holiday Drive-in Movies – Lot on

Santiago Road and Ynez Road Enjoy a

holiday-themed movie with the family

from the comfort of your own vehicle

(pre-registration required)

• Here Comes Santa Claus – Temecula

Neighborhoods (routes posted online)

See Santa, Frosty, and Rudolph drive by

spreading cheer from your front porch

• New Year’s Eve Grape Drop – online

Enjoy two bands and two Grape Drops

on Facebook at 9:00 pm and 12:00 am

Temecula City Council Member and

Temecula Community Services District

President, Zak Schwank commented,

“We all love celebrating the holidays in

Temecula with our traditional signature

events. Although we are still unable to

come together in large groups this winter,

we are not going to let the pandemic spoil

our fun. These new events will help our

community remain safe and physically

distanced while enjoying the spirit of

the festive holiday season responsibly.”

In accordance with the guidelines

issued by the Riverside University Health

Systems – Public Health, the following

annual holiday events have been cancelled:

• Santa’s Electric Light Parade

• Santa’s Arrival & Visits – Pennypickle’s

Workshop

• Temecula on Ice – Old Town Ice Skating

Rink

• Breakfast with Santa

• Winter Solstice

Visit TemeculaCA.gov/Events in November

for the full holiday line-up with specific

dates and times. Please stay tuned

for more information by following @

TemeculaParksAndRec on social media.

Mayor Dustin Nigg will speak on the challenges and

accomplishments of the past year and Wildomar’s plans

for positive growth!

Sponsorships are Available!

The best

WAY

publishertvbj@verizon.net

(951) 461-0400

to

LAUNCH

See how advertising in

in the Valley Business Journal can help.


www.TheValleyBusinessJournal.com

THE VALLEY BUSINESS JOURNAL

24 November 2020


November 2020

THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

25

JDS Creative Academy has Spirit

Innovation, the “carrying out of new

combinations,” perfectly describes the

past six months at JDS Creative Academy.

The nonprofit 501(C)(3) organization

broadcasts a monthly magazine-style

television show, now called Spirit of

Innovation. The new name was put in

place back in May and truly emphasizes

the “innovative spirit,” where change is

something that is embraced, not something

that is waited for. Considering the

challenges presented by COVID-19,

the name change was ironically timed

perfectly.

The news and information magazine-style

show was started to inform

Riverside County, a community that is

often overlooked by bigger markets such

as Los Angeles and San Diego. Spirit

of Innovation is uniquely formatted to

present enterprising news stories to keep

residents and businesses in-the-know

with current happenings, without sensationalizing

the information. The news

presented isn’t breaking news, instead,

it’s innovative, impactful and need-toknow

information. Spirit of Innovation

is quickly becoming the go-to source

for news and information throughout

Riverside County.

The definition of Spirit can be interpreted

in many different ways which

is the beauty of it, as we’re all unique.

However, you may understand the word,

JDSCA embodies the name’s meaning

by celebrating differences that infuse

the community with Spirit. The meaning

flows throughout the entire organization

and provides an inclusive environment

that involves the whole region.

JDS Creative Academy brings together

a unique crew of industry professionals,

apprentices and Inland Regional Center

(IRC) consumers to collaborate together

in order to produce Spirit of Innovation.

This hands-on-training approach provides

a career pathway to the digital high-tech

industry. At JDS Creative Academy, their

motto is to do and teach.

In March, the COVID-19 State of

Emergency shut down forced the training

program to pivot to an online platform.

Spirits were down, but the organization

proudly lived up to its name, took ownership

of the challenges presented and

thrived. As of September, the program

has begun to safely welcome participants

back into the studio. Even with

restrictions, the #JDSFamily persevered

with their mission of education, training,

and apprenticeship with their IRC

participants and students, providing

encouragement and routine all while

keeping the community informed with

news and information with some Spirit

of Innovation.

JDS Creative Academy’s Spirit continues

to soar, as they just successfully

wrapped up a Blood Drive and Haunted

Drive-Thru Spooktacular on Halloween

that provided the community a break

from reality to enjoy some chills and

thrills, which included a costume contest,

a trunk or treat and a unique take-home

immersive video experience to share a

little Haunted Studio fun.

With the holidays right around the

corner, the #JDSFamily wishes for the

community Spirit to continue to flow

and for those who are able, to give back.

#GivingTuesday, is December 1, 2020,

this is where the community is encouraged

to donate, volunteer and express

acts of kindness all over the world. If

you plan to participate, the #JDSFamily

appreciates your consideration. Monetary

donations are always welcomed,

but supporting us can include a follow

on our social media platforms, a google

review, or a point in the right direction

to someone who can benefit from our

programs, classes, events and culture.

We love volunteers and offer community

service hours during events and

productions.


THE VALLEY BUSINESS JOURNAL

26 www.TheValleyBusinessJournal.com

November 2020

YOUR LOCAL CHAMBERS

Temecula Valley Chamber of Commerce

www.temecula.org

Murrieta/Wildomar Chamber of Commerce

www.MWCoC.org

Menifee Valley Chamber of Commerce

www.menifeevalleychamber.com

Lake Elsinore Valley Chamber

www.lakeelsinorechamber.com

Hemet/San Jacinto Valley

Chamber of Commerce

www.hsjvc.com


November 2020

THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

27

Become an

INFLUENCER

Advertise with us and

share your expertise

Your articles printed in our

newspaper, online and shared

on social media.

Contact us today:

(951) 461-0400 • publishertvbj@verizon.net


www.TheValleyBusinessJournal.com

THE VALLEY BUSINESS JOURNAL

28 November 2020

More magazines by this user
Similar magazines