Let nature promote your sleep.
CBD mattress ticking infused with
CBD oils that can improve your sleep quality.
CBD reduces your stress and provides
restorative sleep. Change the way you sleep
with CBD.
10 HTE
Group Chairman
Publisher
Managing Editor
(Responsible)
H.Ferruh ISIK
ISTMAG Magazin Gazetecilik
Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Let’s be more
optimistic!
Bed news followed each other in early days of the current year and the
world was deeply affected by the Covid-2019 pandemic. Now we have
started to hear good news one after another. The decrease on the number
of infected people is the most important good news except some
countries which still suffering rising figures.
The vaccine studies are promising. Many of the developed health industries
around the world have given first priority to find a remedy for this
disaster. We are hopeful about this.
The third factor is the idea and understanding that economic turmoil
and crisis could be worse than the pandemic. So, the governments
have been striding to activate normalization taking necessary measures
seriously.
Advisory Board
Editorial Consultants
Correspondents
Domestic
Advertising Manager
International
Sales Manager
Technical Manager
Art Director
Osman Nuri CANIK
Ufuk OCAK
Hilmi GULCEMAL
Pınar TASDELEN
Ayse Mehtap EKINCI
Prof. Dr. Ismail KAYA
Assoc. Prof. Mehmet Ali OZBUDUN
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
Elke ARORA
Adem SACIN
(adem.sacin@img.com.tr)
+90 505 577 36 42
Omer Faruk GORUN
(omer.gorun@img.com.tr)
Ayca SARIOGLU
(ayca.sarioglu@img.com.tr)
Tel: +90 212 604 5100
Tayfun AYDIN
(tayfun.aydin@img.com.tr)
Tolga CAKMAKLI
(tolga.cakmakli@img.com.tr)
Many of the industry representatives are keen to go and to participate
in international events by taking necessary precautions but it seems
it won’t be possible before Proposte, Italy to be held in April. It will
trigger the trade in the fabric sector. Then Heimtextil and Evteks will
generate the long time-squeezed trade volume in all items of the home
and contract textiles and decoration businesses between supply and
demand. I wish the disease of the millennium goes away of the agenda
by that time completely.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Design&Graphics
Chief Accountant
Subscription
HEAD OFFICE
İHLAS MEDIA CENTER
Merkez Mah. 29 Ekim Cad.
No:11 Medya Blok Kat:1
Yenibosna / İstanbul / Turkey
Tel: +90 212 454 22 22
Faks: +90 212 454 22 93
www.hometextile.com.tr
Tayfun AYDIN
(tayfun.aydin@img.com.tr)
Yusuf DEMIRKAZIK
(yusuf.demirkazik@img.com.tr )
Ismail OZCELIK
(ismail.ozcelik@img.com.tr)
BURSA
KONYA
LIAISON OFFICE:
Buttim Plaza A. Blok Kat:4 No:1038
Tel: +90. 224 211 44 50-51
Fax: +90. 224 211 44 81
H. Ulusahin IS Mrkz.
C. Blok Kat:6 No:603-604-605
Tel: +90. 332 238 10 71
Fax: +90 332 238 01 74
PRINTED BY
IHLAS GAZETECILIK A.Ş.
Merkez Mah. 29 Ekim Cad.
İhlas Plaza No:11 A/41 Yenibosna
Bahçelievler/ISTANBUL
Tel: 0212 454 30 00
14
PROFILE
HTE
Mycey’s body pillows and
cushions offer a comfortable
sleep for mothers
Aiming to make mothers and
babies happy in every period,
MYCey shapes its product portfolio
with quality and reliable products
according to their needs. Maternity
support cushions and pillows
produced by MYCey in line with
the importance given to the comfort
of expectant mothers during
pregnancy help them to meet their
resting and sleeping needs in the
best quality.
Mothers sleep in comfort
During pregnancy, the range of motion of expectant
mothers is increasingly restricted. With the months
approaching birth, sleep and relaxation can be extremely
painful and uncomfortable. Making life easier for
mothers and babies with functional products and accessories,
MYCey transforms the rest and sleep of expectant
mothers into the most valuable moments. “Pregnancy
Support&Body Pillow”, “Pregnancy Cuddle Pillow” and
“Pregnancy Support Wedge”, which are in the “Pregnancy
Comfort” category of MYCey, draw attention with its ergonomic
structure and comfort.
Cushions placed under the belly give mothers the comfort
they want while sleeping and resting. Thanks to their ergonomic
structure, cushions and pillows, which also relieve
back and leg pain due to the baby’s growth and weight,
relax the body and reduce the pressure. Specially designed
for pregnant women, the cushions are also placed
between the knees to give the body the ideal back, hip
and leg alignment. Pillows and cushions also help prevent
bloating and cramps and let to a comfortable sleep for
mothers. The more comfortable pregnancy term lived,
the easier beginning of an after birth period mothers will
have.
November 2020
18
HTE
PROFILE
New fabrics for Spring 2021
by Yorkshire Fabric Shop
Although Autumn and Christmas may be on most
people’s minds, the interior world has taken a dive
into 2021 and has started to introduce Spring colour
trends and styles. With predictions from Pantone,
Dulux, WGSN and many more, Yorkshire Fabric Shop have
introduced some brand new fabrics that fit perfectly with
the colours we should expect to see at the start of 2021.
Soft gold/ beige colours are looking to take a stand in
2021. The Phoenix Laser Cut Pattern in Tea Green is a
sandy/ gold hue that is ideal to bring in for spring. You
could also introduce the Phoenix Laser Cut Pattern Soft
Velveteen in Apple Green for a bright spring colour. If you
are looking for something a little more subtle, opt for the
Wiltshire Plain Poly Cotton Flat Weave Upholstery Curtains
Fabric In Silver Colour. Classy and sheek, this fabric would
pair well with modern accessories.
There have been a variety of pink hues introduced over
the past couple of years, from millennial pink to fuschia
pink. For 2021, Magenta pink is going to be the pink of
the year. The Phoenix Laser Cut Pattern in Soft Velveteen
Magenta Pink would be ideal to keep up with the pink
trends. If pink is not your thing then go for the Mehari
Linen Effect Flat Weave Semi Plain Upholstery Fabric In
Blue Colour or the Wiltshire Plain Poly Cotton Flat Weave
Upholstery Curtains Fabric In Lime Green Colour.
November 2020
22
PROFILE
HTE
Liberta, the name of contemporary
elegance for the carpet
Enza Home, which brings a breath of fresh air to contemporary
decoration, applies the minimal aesthetics
you are looking for in your living spaces with
Liberta Carpet, where abstract patterns meet a grey-navy
colour combination.
Enza Home, which changes the spirit of life spaces with its
timeless designs, adds elegance to the spaces with Liberta
Carpet, the newest piece of the carpet collection featuring
so many elegant models. Liberta Carpet, which is woven
with the 480 thousand stroke per square meter method,
stands out with its quality texture, grey and navy colour
combination and an abstract pattern harmony. Liberta
Carpet has five different size alternatives: 80 x 2.00, 80 x
3.00, 1.20 x 1.80, 1.60 x 2.30 and 2.00 x 2.90, so it can
be easily used in any area you want.
November 2020
24
HTE
EVENTS
EVTEKS
rescheduled
to 2021
As it is known, all the national and international
exhibitions, planned to be organized in Turkey
between March 16-August 31, 2020 and considering
the measures for the Covid-19 pandemic, have
been postponed by the Ministry of Trade in accordance
with the decision of the Scientific Board of the Ministry
of Health, to be organized after the period November
1, 2020.
Under this decision, EVTEKS – 26th Istanbul
International Home Textiles Exhibition, which was
planned to take place between August 25-28, 2020,
has been postponed to May 18-22, 2021 upon the joint
decision of Istanbul Trade Fairs and TETSİAD (Turkish
Home Textile Association).
EVTEKS will be once again organized in May, on its
regular date. The organizer believes that it will come
closer to its target, being the most important exhibition
of the global home textile industry, and add power to
the manufacturers and exporters of our country in the
global competition.
November 2020
25
28
HTE
Naturalness in the
bathrooms with linens
PROFILE
Linens, indispensable for stylish homes, also adds a decorative
appearance to bathrooms. Towels that offer comfort
with their softness as well as their high absorbency texture
change the spirit of the bathrooms. Towels in the bathroom
group of Linens make a difference in the bathrooms with
Linens with the elegance of embroidery, integrity of colors
and original design. Linens towel models add elegance to
bathrooms with the harmony of colors and patterns, while
providing high comfort with their soft texture and absorbency.
The towel collection, produced with the naturalness of
cotton and decorated with special embroidery, changes the
spirit of the bathrooms.
November 2020
32
PROFILE
HTE
“It is time to say new things for
the Turkish textile sector”
Bordo Group Vice Chairman Fahri Sahin explained that, “The consumer
behaviours are changing in the textile sector. The demands of the new generation
are different than the previous generations. The circular economy trends in the
textile sector are metamorphosing. Sustainability in the clothing sector is becoming
more important than ever. It is time to say new things for the Turkish textile
sector.”
Businessperson Fahri Şahin made a statement about
the new trends in the ready-made clothing and textile
sector after coronavirus (Covid-19) pandemic. Şahin
emphasised that the textile sector experienced a transformation
like other sectors during the pandemic process and
stated that, “In this period, digitalisation is the most popular
topic in the textile sector and digitalisation continues to be
the most popular topic. AI and digital transformation-based
textile applications are critically important. The textile businesses
that kept their distances with digital transformation
begin to fall behind the competition.” He further stated that
“A new order in textile is waiting for us after the pandemic”
and added, “Textile firms that have infrastructure that
matches Industry 4.0, those that care digitalisation in the
production process, adapt to the remote-working business
model and effectively manage these processes will minimise
the risks and be one step ahead in the sector.”
“PLM solutions provide digital strategy in the
pandemic”
Fahri Şahin reminded that Product Lifecycle Management
(LM) solution in the textile sector is a new generation application
and stated that, “PLM solutions are offered as
strategic solutions to firms that are active in fashion, shoe,
sportswear, luxury wear and home textile fields. These solutions
enable the firms to achieve their operational digital
transformation solutions in a shorter time. PLM which is
an innovative business solution can coordinate the supply
chain of these firms easier. PLM has an important position
among textile trends as this solution offers a digital strategy
in unexpected situations such as a pandemic.
“Solar energy must be used more effectively in
ready-wear”
Experienced textile businessman Fahri Şahin remarked the
importance of using renewable energy. He expressed using
solar energy in ready-wear more effectively and continued,
“Renewable energy is an environmentally-friendly and ecologic
system. The most important resource among these is
solar energy. The textile sector which is one of the locomotive
sectors in economic life requires a high amount of
energy. Therefore, we must be oriented towards the renewable
energy resources as alternatives to traditional energy
resources. Our country is rich in terms of renewable energy
resources. We must make sure to use renewable energy resources
more in production and climatization stages of the
November 2020
34
PROFILE
HTE
textile industry. Thus, we can follow a sustainable energy
strategy in textile in terms of economy and environment.”
“Traditional supply chain methods fell short”
Fahri Şahin remarked the key role of digitalisation in the
supply chain during the pandemic. Şahin emphasised that
the traditional supply chain fell short in this unexpected crisis
environment and expressed, “The traditional methods in
the supply chain fell short for current business processes.
This had negative reflections in the textile sector. We will
need sustainable, flexible and dynamic supply chains that
are not impacted from short- or medium-term extraordinary
changes. Therefore, textile firms are directed to an effective
supply chain in their operations. The supply chain management
methods that minimise the risks under conjunctural
circumstances will gain ground in the sector. The firms
must determine alternative supply chain and sales channels
and sub-branches of the supply chain must be adapted for
the new normal.”
“90% of the clothes are destroyed as waste”
Şahin stated that sustainable fashion approach was
mentioned more during the pandemic period and said,
“Sustainable fashion is completely embedded in the textile
industry. As Bordo Group, we greatly care for sustainable
fashion. Our production line has sustainable and organic
cotton textiles. Sustainable fashion is not only about the
production process. We re-use the produced organic products
when the season ends. Textile businesses that can
organise their production processes with innovative, sustainable
and fashion strategy will gain advantages in various
ways.”
Fahri Şahin assessed this topic as follows, “The sustainable
marketing and sales techniques in the fashion are in
the agenda of the textile sector during new normalisation
period. There are various dynamics in how the textile industry
can become more sustainable. According to studies,
more than 50 tons of cloths are manufactured every
year. Approximately 90% of these clothes are destroyed as
waste. This is a huge number. When we think about re-using
these clothes, it is clear that we will achieve greater gains
for the economy and environment. Therefore, every actor
in the fashion sector must seriously consider sustainable
fashion approach.”
“It is time to say new things in the textile sector”
Şahin also talked about the popular topics in the new textile
economy and said, “We need to decrease or prevent the
harmful material emission. To increase the number cloth
re-use in the clothing design, we need to focus on high-quality
clothes. We need to provide an effective process for
textile product recycling. This way, we can save billions of
dollars every year. Additionally, we need to ensure effective
resource use and focus on renewable processes in textile.
We may decrease the raw material input need in the textile
sector with recyclable textile products.”
Fahri Şahin further emphasised that there is a high demand
in the medical textile products during the pandemic. Şahin
stated that medical textile export should be facilitated
and concluded that, “The demands of the new generation
are different than the previous generations. The circular
economy trends in the textile sector are metamorphosing.
Sustainability in the clothing sector is becoming more important
than ever. The demand for anti-bacterial products
around the world is increasing. The environmentally conscious
production is becoming the undeniable truth. When
we add these things up, we can say it is time to say new
things about the Turkish textile sector.”
November 2020
SEE YOU AT
HEIM TEXTIL 2020
Ozgul Packing, entered to packaging sector in
1999 which takes an important place in Turkish
and world economy; today it has carried
production facilities to 4.000 m2 indoor area from
140 m2 indoor area which was founded for PVC
bags producing.
Beside wire frame, piping and biding bags
it has expanded markets which was provided
facilities to high frequency packaging and offset
box packing as well.
Ozgul Packing is a leading company in
packaging sector with experienced staffs,
machine parks in the line with changing IT, R & D
efforts and product design.
Adil Mh. Vahdet Cd. Yamanlar Sk. No:9A/1 Sultanbeyli - Istanbul - TURKEY
Phone: +90 216 592 62 44 Fax: +90 216 592 95 75
Mail: info@ozgulambalaj.com
38
PROFILE
HTE
Yataş Bedding to add colour
and energy to the living spaces
Yatas Bedding, which makes a difference in home textiles with its original designs,
adds colour to the living spaces with the Skyway Series, which stands out with its
vivid colours and patterns.
Yataş Bedding’s Skyway Series, which you
can use with pleasure, is spectacular with
its original designs, rich patterns and colour
options in home textile collections, and it
adds colour to your home. With its duvet cover
set, bedspread, decorative pillows, peshtemal
and towels, the series looks very elegant with
wrap patterns and tassel details.
With single, queen and king size options, the
Verna Satin Duvet Cover Set complements the
elegance of the bedrooms with vivid colours and
patterns. Apart from its soft and bright 100%
cotton fabric, Verna Satin Duvet Cover Set has
a standard pillow as well as a flywheel pillow.
Nona Tasselled Duvet Cover Set makes a special
touch to the bedrooms by combining durable
ranforce fabric quality made of 100% cotton with
November 2020
39
rib and tassel details. Reflecting the soft harmony of white
and powder pink, the Nora Ranforce Duvet Cover Set combines
the comfort of its soft handle with its stylish design.
Nona Tasselled Duvet Cover Set and Nora Ranforce Linen
Are available in single, single XL, queen and king size options.
Hope Bedspread, which blends with duvet cover sets
in the Skyway Series, has a modern and vibrant effect on
bedrooms with its summer-specific colours.
Decorative pillows in the Skyway Series also add dynamism
to the bedrooms with colourful tassel details, stylish embroideries
and durable fabric quality. Penny Peshtemal,
which stands out for its healthy and comfortable use with
its 100% cotton texture, has an elegance that you can use
not only in the bathroom but also on the beach and by
the pool. Farel Towel stands out with its soft texture and
colourful tassel details; Carte Towel, that is completed by
the pompom detailed strips of exclusive embroidery applications,
adds an aesthetic touch to the bathrooms.
42
HTE
EVENTS
780-year-old Messe Frankfurt’s Istanbul
company turns 20 th successful year!
As an important part of Messe Frankfurt, the leader and the legendary
establishment of the event organizing industry in the world, Messe Frankfurt
Istanbul has been celebrating its 20 th anniversary.
With almost 800-year experience, Messe Frankfurt
is the global leader in the fair organizing industry.
Its portfolio of over 100 fairs in around 30 countries
offers the exhibitors the opportunity to increase their
international trade volume and discover the world’s most
dynamic markets. The pandemic has caused a lot of cancellations
or postponements in the schedules of the company.
Representing Messe Frankfurt fairs in Turkey, Messe
Frankfurt Istanbul has been successfully turning its 20th
year. We conducted an exclusive interview with Tayfun
Yardım, general manager of Messe Frankfurt Istanbul, to ask
the effects of the pandemic, the prescription to the trade
disturbances of the disease, the present situation of the
industry, suggestions and recommendations for the exhibitors
and visitors. He offered more in the talk.
Would you start with furnishing us with the
information about the foreign structure of Messe
Frankfurt, a legendary fair organizing company
which celebrates its almost 800th anniversary, in
general and about the position of Messe Istanbul
in particular?
Messe Frankfurt is the largest fair, congress and event organizer
of the world in its field. The company has been serving
to 190 countries with its 30 affiliated companies employing
2,600 people. Our company, which organizes over 150 fairs
of which more than half are in Germany, is a public establishment
owned 60% by Frankfurt Municipality and 40% by
Hessen State.
November 2020
43
Messe Frankfurt Istanbul International Fair Organization
Ltd. was established in the year 2000. The main idea behind
establishing a company in Turkey was to determine
the Turkish market and to adopt the manufacturing areas.
Our company has been striding to lead Turkish exporters
to new markets. It gives us a special pride to see that the
companies which we serve have been influential players in
international markets and to contribute to the export volume
of our country.
Can you tell us the main headlines of the
milestones of 20 years of Messe Frankfurt
Istanbul?
More than 3000 Turkish companies had the opportunity to
exhibit their products and services and establish new business
connections in our fairs organized for different sectors
in 40 cities around the world for 20 years. We are proud
to have successfully organized dozens of successful organizations
notably Automechanika Istanbul and Motobike
Istanbul, during last 20 years. However, what makes us
happy as the Messe Frankfurt Istanbul family is the growth
of our companies in 20 years and the contribution we have
made to the export volume our country has reached.
You organize the world’s largest fairs in their
sectors such as Heimtextil, Ambiente and
Automechanika. Are there other fairs in which
Turkey is in the first-three national exhibitors?
Does Messe Frankfurt Istanbul Turkey assume
a role for Messe Frankfurt events or operations
outside Turkey or its only mission is about the
participation of Turkish companies in Frankfurt
fairs and organizations held in Turkey such as
Automechanika Istanbul?
Not only in Frankfurt but in many of our international fairs,
our companies clearly reflect the production potential of
Tayfun Yardım
General Manager of Messe Frankfurt Istanbul
our country with the increasing participation rate every year.
Over 300 companies participated in Heimtextil, the most
leading home textile fair of the world, this year and the largest
exhibition space belonged to us. At Texworld Paris, one of
our clothing fabric fairs, we are the second country with the
highest number of exhibitors after China, with the interest
shown by our exhibitors to the fair for many years. Leading
automotive industry fair Automechanika, the ISH trade fair
for our construction and energy sectors, and many more in
our fair Light + Building, Turkey is among the countries with
the greatest participation. As Messe Frankfurt Istanbul, we
also intend to ensure the continuity of this development.
Not only in Motobike Istanbul and Automechanika Istanbul
which we organize in Turkey, no matter where in the world,
we are aiming minimum one Turkish exhibitor to take place
in all of our fairs.
During the pandemic, the fair industry was one of
the most affected industries. What do you expect
during and after the normalization process?
Recently, we often hear the expressions of “normalization”
and “new normal”. From the beginning of 2020, the global
coronavirus pandemic is challenging the event industry, as
there are numerous reasons that have forced humanity to
change their daily lives and living conditions throughout its
44
EVENTS
HTE
nearly 200,000-year history. But as you may understand,
in the 780-year period many pandemics, wars, economic
and political crises have passed. During this period, both
in Turkey and around the world it will be the beginning of
a new era and although the expectations as an exhibition
area will undergo a change in perception; tough periods
such as a pandemic actually accelerate or slow down ongoing
processes. Issues such as digitalization and security
were already on our agenda, the pandemic accelerates the
process only at this point. At the end of the day, whether
it is lighting, automotive or textile, both the manufacturer
and the consumer are human. As a social being, human
always prefers to meet face to face. In cases where physical
meeting is restricted or there is no feasibility, digital
platforms are of course a very good opportunity offered by
technology. However, as long as humanity remains on the
stage of history, and as Messe Frankfurt’s platforms have
made possible for 780 years, the most important success
factor of the trade fair industry will continue to be face-toface
meetings.
As Messe Frankfurt, we take measures to maintain social
distance on the basis of increasing corridor widths and
minimum stand areas, one / two-way traffic practices in
the corridors, regulations in food and beverage areas and
regular health checks in all the organizations we organize
after the pandemic and will organize in the upcoming period.
Will there be any new events Messe Frankfurt will
organize Istanbul in Turkey?
We welcome a lot of suggestions from the collaboration of
exporters’ unions and associations which we cooperate in
our foreign fairs about organizing a new event in Turkey. Of
course, we continue our evaluations for a fair organization
for the right sectors at the right time. We will provide platform
infrastructure for the Virtual Hometex Turkey 2020
digital event, which will be organized by Denizli Exporters
Association and Denizli Chamber of Industry between 18-
20 November 2020, and bring international visitors from
the home textile industry together with our companies, and
we will provide international marketing services for more
than 100,000 company officials all over the world. In the
near future, we will work on similar digital projects in different
sectors with our other export associations.
What are your recommendations to prospective
exhibitors and visitors for the new term?
We are in a period where pandemic and international travel
restrictions continue. In this process, postponing or canceling
international trade fairs for future dates has generated
a need for new product arrangements and new business
connections for both manufacturers and purchasers.
Unless trade fairs are organized, manufacturers cannot find
the opportunity to present their new products and services
to their potential customers and purchasing professionals
cannot find the chance to meet new suppliers that will meet
the demand in their markets. When the international trade
fairs reopen, the effect of the pandemic will continue, and
it will take time for the number of exhibitors and visitors
to reach the previous level. However, our advice to our
companies is that they take all personal health precautions
as long as they can travel to the fair and take part in our
fairs, not to miss the chance to “turn the crisis into an opportunity”
arising from the pandemic. With our hybrid fair
applications, as long as you are participating in our fairs,
even visitors who cannot travel will be able to view your
products in digital environment and communicate with you
live thanks to your presence in both physical and digital
platforms. In this way, you can convert your fair investment
to export in a short time by establishing new business connections.
November 2020
50
HTE
PROFILE
Cotton Box brings the
power of colors to bed
this season
Cotton Box continues its journey, inspired by the naturalness
of cotton, with passion and excitement this
season. Making a difference in home textiles with its
quality production policy and innovative design approach,
Cotton Box reveals the perfect harmony of colors with its
2020 Autumn & 2021 Winter Collection. Combining original
colors with stylish patterns, the collection appeals to all
tastes with its wide range of products. The Folk Art series,
which attracts attention with its vivid color, reflects the elegance
of simplicity to the bedrooms, while the Elegant series
with modern traces creates a brand new atmosphere. The
Plain series, combining different colors with the elegance
of black, displays a noble stance. The Brode series, which
amazes with its elegant embroidery, adds nobility with its
elegant stance.
Traces of autumn- Cover the beds
Combining the most beautiful colors with the most stylish
models, Cotton Box once again reveals the power of colors
in decoration with the Folk Art series. The True Cinnamon
duvet cover set in the series brings a new breath to bedrooms
with its eye-catching color and plain pattern. The duvet
cover set, dominated by the color of cinnamon, known
as the harbinger of the autumn season, creates a peaceful
and warm environment.
Simplicity and elegance together
Cotton Box blows modern winds in bedrooms with its
Elegant series, which is carefully prepared for those
who are in favor of simplicity. Designs in which
simplicity is at the forefront create a spacious bedroom
away from ostentation. While the Stripe Blue
bedding set in the series creates a peaceful sleep
environment with the calming feature of blue, Stripe
Beige complements the bedroom decoration with the
harmonious stance of the beige color.
November 2020
51
The perfect harmony of colors is revealed with
Plain Serie
Plain series, which combines different colors with the nobility
of black, adds difference to bedrooms. Petrol Black
duvet cover set in the series attracts attention with the attractiveness
of the oil color.. The Tile Black duvet cover set,
which is dominated by the tile called the color of nature,
adds energy to the bedrooms. Designed with mustard color,
which has recently become a trend in home textiles,
Mustard & Black creates a stylish and warm environment.
The serenity prevails in the bedrooms with the Gray Black
duvet cover set, which reveals the admirable harmony of
black and gray. The series, which also includes a check patterned
cotton blanket, creates a cozy sleep environment in
cold weather.
Elegance prevails in bedrooms with Brode Satin
Cotton Box turns beds into a flower garden with Brode Satin
in its new collection. Flower embroideries meticulously embroidered
on white add innovation to bedroom decoration.
Lona Navy Blue, which is in the series, crowns the harmony
of white and dark blue with tiny flower embroidery. Elsa
Mercan, dominated by the coral color that adds positivity to
its environment, adds elegance to the beds with eye-filling
rose embroidery. Adel Blue and Adel Gray bedding sets,
which bring calmness to bedrooms, are appreciated by
those who are in favor of modernity.
Healthy sleep with Cotton Box
Cotton Box, which gained the trust of consumers with the
use of natural raw materials, protects the health of its users
with its quality and natural content designs this season.
Producing in European standards in all printing and dyeing
stages, the brand balances body temperature thanks to its
highly air-permeable and breathable cotton-like surface.
Thus, Cotton Box, which prevents the formation of allergies
by preventing sweating during sleep, offers comfortable
sleep in all seasons.
56
HTE
PROFILE
Sinay Mensucat offers quality products
and services in the upholstery fabric
and home textile industries
Bahri Sinan Yazaroğlu, who started to work in
Istanbul Manifaturacılar Bazaar (İMÇ) in 1989,
continues his works in Bursa with his partner
company in 1997. As of 2003, Sinay Mensucat continues
its activities in İnegöl by gathering Bursa-İnegöl and
Bayrampaşa branches under one roof in order to provide
better service.
With its 1200 m2 showroom in İnegöl, it offers a variety
of products with both quality and service in the upholstery
fabrics and home textiles. It renders services with
the storage of imported and domestic products close
to 3,000 meters providing domestic and international
fabrics with the motto of ”whether 1 meter or 1000
meters”.
The main products that come to the fore with their special
charts and presentations for furniture manufacturers
are; suede, velvet, artificial leather, nubuck, woven,
November 2020
57
chenille and linen fabrics as well as raschel, velvet
printed and unprinted, laminated and laminated
products. In addition, it adds value to the
sector with its plush, sequin sequins and pillow
varieties used in accessory production.
Sinay Mensucat, one of the few companies that
can produce special products according to the
conditions of the day, blends the fabrics it offers
with technology. It is leading the sector with
non-flammable and water repellent nano technological
products.
The company serves as sinay.com.tr and sinaymensucat.com
in e-trade.
Bahri Sinan Yazaroğlu
60
PROFILE
An innovative R&D technology
product from Aksa Akrilik:
Aksa Akrilik launches its textile product
with permanent antimicrobial effect
HTE
The textile industry is preparing to welcome a brand new product
with “Everfresh”, produced in Aksa Akrilik’s R&D center. With its
permanent antimicrobial feature, the product will fully meet the hygiene
and comfort expectations of consumers.
Aksa Akrilik, the world’s largest acrylic fiber producer,
has added yet another line to its innovative efforts.
Developed in the R&D center after extensive
research, the product “Everfresh” will bring a breath of fresh
air to the industry. Aksa Akrilik General Manager Cengiz Taş
stated that the textile products used in many different fields
will stand out with their innovative features, and emphasized
that there is no example in the world matching the
features and cost-effectiveness of this product.
Aksa Akrilik’s textile product “Everfresh” offers a solution
to consumers’ hygiene expectations with its permanent
antimicrobial properties and stands out by being environment-friendly
and contains no harmful chemicals to human
health. Thanks to the zinc ion technology and by being
trapped inside the product during its production, Everfresh
provides strong antimicrobial effects, and prevents harmful
bacteria, mold and fungi formation. The fact that zinc
ion technology, the active ingredient that gives Everfresh its
antimicrobial effect, is contained in the fiber, ensures that
the antimicrobial feature is permanent, while not causing
damage to the skin during or after use. On the other hand, it
is stated that the antimicrobial properties introduced using
silver in similar products are more costly, and they have
harmful effects on human health and nature.
In addition to the mask that has become compulsory due
to the coronavirus pandemic, Everfresh can also be used
in clothes such as thermal underwear, socks, jeans, shirts,
baby products and active clothing. It is also possible to use
November 2020
62
HTE
PROFILE
in home textile products such as hand-knitted products, pillows
and quilt covers, bedding, carpets, blankets and towels.
Permanent antimicrobial property
With its thermal insulation, vapor permeability, air permeability
and quick drying properties, Everfresh stands out with
its resistance to wear and aging and offers endless washing
durability for all products. Even after dozens of washing, the
product does not lose its strong antimicrobial properties.
No bad odor on clothes
With its antimicrobial properties, Everfresh technology
prevents the bacteria that cause bad odor from arising in
clothes. Keeping socks, underwear, thermal underwear, daily
clothes and performance products dry, Everfresh eliminates
bad odors and makes users feel cleaner and fresher
for much longer. Everfresh reduces the need for frequent
washing in clothes and supports the use of less water and
energy while also extending the product life.
“Will set an example to the world”
Aksa Akrilik General Manager Cengiz Taş stated that
Everfresh has a wide range of usage advantages thanks to
its antimicrobial properties, and added that there is no product
similar to this new R&D product, which was introduced
to the global textile industry, thanks to its usefulness, special
features and cost-effectiveness. Taş stated that silver is
used in other products with similar features to Everfresh,
which results in a higher cost and that the effects of these
products on human health and nature were known. Taş underlined
that Everfresh’s zinc ion technology not only reduced
costs but also made a product suitable for health.
Cengiz Taş
General Manager of Aksa Akrilik
hygiene due to the pandemic. We developed a pioneering
product that created its own market as a result of the meticulous
efforts of our experienced R&D team. A first with
the technology used in its production, Everfresh is getting
very positive feedbacks from the industry. We believe that
the demand from the market for Everfresh, offering users a
comfortable and hygienic experience, will further increase
in the coming days.”
Taş said, “Everfresh is one of the newest members of the
Aksa Akrilik family. We aim to change the user habits with
the convenience we offer consumers with Everfresh. With
its antimicrobial properties, we offer solutions for increased
November 2020
66
HTE
FOCUS
Focus on: Window Dressings
When it comes to dressing our windows, there’s a lot to think about. From the
basics of whether you prefer blinds or curtains, to the finer details such as linings,
headings and fabric choices, there’s a lot to consider and each one brings its
own benefits and drawbacks. Here to help demystify the process is Debbie Leigh,
Design Manager at ILIV, offering essential advice from both a practical and style
point of view.
When deciding on window dressings, one of the first
decisions is whether to have curtains or blinds.
Debbie advises, “If you have the room either side
of your window, then full-length curtains will create a cosy,
comfortable and inviting feel. Not only do they provide
complete privacy, choosing a quality thick fabric will also
provide an extra layer of insulation, as well as creating a
sense of luxury. For more compact rooms and windows, roman
blinds are a good option as they take up less space and
can be more cost-effective, as they use less fabric. They
are also flexible, allowing varying amounts of light into the
room.” If opting for curtains, Debbie advises that paying for
quality is well worth the investment; “Good quality, lined
curtains are suitable all year-round, offering temperature
control and privacy. Black out and thermal linings are great
for bedroom curtains as they help to keep the room warm,
increase energy efficiency and block out unwanted light.”
In terms of the overall look you wish to achieve, curtains can
be cleverly used to create a sense of space. “Hanging panels
higher than the window will add to the sense of height in a
room.” explains Debbie. She continues, “Measure from the
November 2020
67
top of the window (plus the added inches of height where
the curtains will hang from) to the floor. For a more traditional
look, try having the curtain slightly puddled on the
floor by adding another two or three inches to your length.
For those who prefer a contemporary look, having the panel
fall flush with the floor is a popular option.”
When it comes to thinking about curtain headings, this is
often a matter of personal taste and researching images of
the various tape options on websites such as Pinterest is a
great starting point. “The easiest curtains to hang are eyelets,
(shown below left) as it’s as simple as hanging them on
a pole. Slightly more complicated, but increasingly popular,
are the wave-header (shown bottom right). Wave header
curtains create wave like folds of fabric that appear to float
below the track or pole” says Debbie.
If you are restricted on space or have a radiator under your
window, then Roller or Roman Blinds are a popular choice.
Although significantly more fabric is required for a Roman
blind, it will give a more sophisticated look, making it a
favoured option for Living Rooms and Bedrooms.
“Of course with both options, there are a huge array of
beautiful fabrics on offer which can really make an impact
in your room,” comments Debbie. ILIV’s stunning collection
of fabrics are perfect for curtains or blinds and with a
huge choice of patterns, colours and plain styles available,
there really is something for everyone.
70
Her excellency Turkish home
textiles industry
Turkey is one of the first countries that come to mind in
world markets when home textiles and contract businesses
are mentioned. The Turkish home textile and contract
business industries provide top quality in all respects, from
production to promotion and from quality standards to marketing.
This success has been achieved by focusing on high
added value, design and brand quality as part of Turkey’s
export boosting strategy.
We need to adjust to some of the changes in the global
market: Twenty years ago, the world was less complicated.
Developing countries possessed a much smaller stake
in the global economy and prosperity than that of today.
The last twenty years things have changed a lot. Today, de-
November 2020
veloping countries no longer play the role of passive participants.
On the contrary, they have become much more
active catalysts of globalization. In the past, foreign direct
investment went from developed countries to the developing.
Now, emerging markets are investing in advanced
countries. In the past, developing countries attempted to
sell low-cost goods to more developed countries. Now, every
one of the developing countries themselves is a market
for the upper segment. Today, at important events in
both the home textile and the contract textile industry, for
example in Istanbul, Shanghai, and Moscow, there are participants
from all over the world. It is becoming more and
more obvious that expectations and perceptions are being
re-shaped both in developed economies and new emerging
economies within the home textiles and contract textiles
sector, such as those of Germany, Italy, USA, Turkey, China,
and Russia.
71
72
When we have a look at the contract business market, we
see that the market is mature and highly competitive. The
consumers are looking especially at value and quality. In
design, production / technology, socially responsible behaviors
etc. smaller and bigger brands alike are trying to be
better. There is strong interest in products of contemporary
design, and also in antiques and reproduction furniture.
Another important trend is shortening of the distribution
chain in order to cut costs, especially for the larger organizations.
Additionally, many importers, whether they are
retailers, importer/wholesalers or agents, ask for exclusivity
when they buy a product. The reason is to reduce the possibility
of the appearance of the same product on the market
in other retail outlets.
Furthermore, we know that perceptions have changed in the
past few decades. Twenty or thirty years ago people were
searching for greater comfort in their own homes amongst
other places. The desired home designs were found in hotels
and so on. Over the past twenty years this trend has
changed a lot. Now designers concentrate on bolder and
more radical home designs. Style has gained great signif-
November 2020
icance. We are creating and applying sophisticated interi-7ors
to hotels and other places which people strongly desire
but are reluctant to apply in home design. The identity of
a place is critical. Designs and production are now harmonized
with identity and expectations. On the other hand,
classical forms, tones, and styles continue to maintain their
status.
At the end of 2018, the total exports of textile and clothing
of Turkey is recorded as 26,1 billion USD. Total textile
exports of Turkey are 8,5 billion USD. Total Home Textile
exports of Turkey are recorded as 2,7 billion USD. Towels,
bed sheets, curtain fabric, bathrobes, the other furnishing
articles, curtains, interior blinds, curtain and bed valances
and upholstery fabrics are the main export articles.
Today, Turkish Home Textile companies are intensively exporting
to countries such as the Germany, USA, Bulgaria,
France, United Kingdom, Italy, the Netherlands, Poland,
Iran, Spain and others; more than 190 countries and regions
spanning every continent.
In home textiles and contract textile business, as Turkey,
at the point that we reached today, decorating a hotel in
Berlin, furnishing a restaurant in Shanghai, completely providing
the textile needs of a hospital in Moscow, to supplying
seat coverings of a cafe in California is our business.
Tens of thousands of people in many countries of the world,
especially for high segment needs, use our products.
One of the main goals of Turkish Home Textile Sector and
Turkish Contract Business Sector is to strengthen its success
in both traditional markets and in new markets with
its own brands. The positive and strong relations with these
global partners that Turkey has been pursuing have also
been initiated between these countries’ industrialists and
exporters.
78
HTE
EVENTS
DOMOTEX 2021
postponed to May 2021
The reasons for the postponement are based on the latest developments regarding
the worldwide rampant COVID-19 pandemic. There is a general uncertainty
in relation to travelling abroad. Many countries have introduced strict travel
and quarantine regulations and it is impossible to predict for how long these
regulations will be in place.
Although two thirds of the exhibition space – about
62,000 square meters – had already been booked
and a comprehensive hygiene concept had been
developed to comply with COVID-19 safety regulations,
Deutsche Messe AG has decided to postpone the next edition
of DOMOTEX to 20 – 22 May 2021. The show was
originally scheduled to take place from 15 – 18 January
2021. The reasons for the postponement are based on
the latest developments regarding the worldwide rampant
COVID-19 pandemic and on the fact that, in view of these
developments, clients, exhibitors and visitors have asked
for DOMOTEX to be held at a later date. DOMOTEX is now
planning a digital conference to take place on 15 January
2021, the show’s original start date.
The wide international reach and high-calibre visitors,
such as top decision makers, are considered to be among
the core benefits of DOMOTEX, the leading trade show for
carpets and floor coverings: in January 2020, 70 percent
of visitors came from abroad and more than 80 percent
of exhibitors represented more than 60 nations. As every
year, the flooring industry came together in Hannover.
Now, the latest developments in the COVID-19 pandemic
show that infection rates are rising again everywhere.
Many countries have introduced strict travel and quarantine
regulations and it is impossible to predict for how
long these regulations will be in place. There is also a
general hesitation to travel abroad and we do not know
when people will feel safe to travel again. And then again,
November 2020
79
there is also the prospect that a vaccine may be available
by the end of this year.
“It is our duty to act responsibly. From many conversations
with exhibitors and partners we have learned that,
first and foremost, we have to ensure planning security
in good time”, says Dr. Andreas Gruchow, board member
of Deutsche Messe AG. “With our comprehensive hygiene
and safety concept, as well as with the positive registration
situation, we were very optimistic until very recently.
But the latest developments show that we do not know
whether the travel situation will have significantly improved
by January 2021. Consequently, we have decided
to postpone DOMOTEX from January to May 2021. The
discussions that we had with industry representatives on
this issue have all been positive and have shown that the
postponement is the right decision!”
Something else has also become clear in the many discussions
with stakeholders: there is a need for complementary
digital formats in order to respond to the rapidly rising
number of online channels in the flooring industry and
to establish an international, neutral platform under the
name of DOMOTEX. Therefore, DOMOTEX 2021 will take
place from Thursday to Saturday (20 – 22 May) as a hybrid
event: a physical show complemented by virtual formats.
Visitors who, for differing reasons, will be unable to travel
in May, will thus at least have an option to participate digitally.
For exhibitors, the hybrid format also guarantees the
wide international reach for which DOMOTEX is known:
physically, in the exhibition halls and also digitally extended,
using new presentation formats to generate an even
wider reach.
DOMOTEX sets up digital conference
The DOMOTEX team is also working on a digital conference,
which will take place on 15 January 2021, which
would originally have been the first day of the trade show.
The keynote theme of “Cover New Ground!” is intended to
encourage the industry to discuss what the “new normal
in times of COVID-19” will signify for carpets and floor
coverings and, regarding the design and application of
flooring, to provide inspiration to think beyond existing
strategies, visions and experiences and to look towards
the future. More information will follow in due course.
DOMOTEX 2021 will take place from 20 – 22 May in
Hannover, Germany.
Change language