Creative HEAD Ireland Christmas 2020

In print•online•everywhere!

everywhere!

€7.50

CHRISTMAS 2020

IRELAND

Completely

Authentically

Yo

EXPRESS

YOURSELF!

Individuality, originality, creative freedom… Creative HEAD took

to Instagram to share the chance to form the cover shoot for the

Christmas issue, the final edition of this unprecedented year.

In partnership with Matrix, we invited creatives from across the UK – independent

freelancers and salon-based stylists – to submit a short film that captured

themselves and their vision, as we hunted out freethinking stylists buzzing with

ideas and passion with stories to tell. We wanted each look from each artist to be

a story of self-expression; their voice in visual form. What do you stand for as

an artist? What fuels your creativity? What stamp do you want to leave on the

hairdressing industry?

It’s a blank page for these fiercely independent talents to showcase something

that feels completely, authentically them – powered by Matrix and its mission to

provide a creative playground for artists to express themselves completely. With

two brilliant Matrix mentors – Lisa Farrall and Ria Kulik – there behind the scenes

to support and nurture these individual and personal stories, this was a chance to

follow their own brief, a wide open space of possibility… and that’s just the way we

like it!

The playground is open to all – the Matrix Colour Collective. This comprises

inspirational, creative, individual and authentic colour specialists; a mix of eclectic,

fresh and unique talent. The movement cultivates a community of hairdressers

with different skills and levels of experience from all walks of life, all with a shared

vision: to push the boundaries of hair. Whether a salon employee or a freelancer

working independently, the Matrix Colour Collective welcomes hairdressers into its

community who find inspiration through ideas and skills, sharing and learning from

one another… just like this incredible shoot.

Supported by Matrix education and an extensive professional colour and haircare

portfolio, each individual can discover their own path, allowing them to be their

true, authentic selves without ever feeling alone. Matrix Colour Collective is not a

members-only club; it’s an open invitation to be a part of something bigger.

A way for artists to come together in a welcoming community to explore, share

ideas, create and learn from each other, while trying new and existing colour

and retail with complete confidence. Doesn’t that sound inviting?

Hair Mary Adekoya, Papachichi Style; Troy Alexandros, Arcana Studios; Jordanna Cobella, Cobella; Thomas Frear; Sam Kerswell, Mode Hair Lab; Maxine McArthur

Matrix mentors Lisa Farrall, WIG London; Ria Kulik, The Hairbank

PORTRAIT PHOTOGRAPHY Conor Clinch, assisted by Guy Gunstone

Behind the scenes photography: Creative HEAD and Matrix

Make-up Eli Wakamatsu @Stella Creative Artists using Honest Beauty, assisted by Elina Balint

Fashion Issie Gibbons, assisted by Rae Harrison-Doyle @Stella Creative Artists

Models Rose Gray; Lorna Markillie; Dani Nowokunska; Rachel Saville; Ava Roeg @The Hair Desk; Chanel Vegas

Prepped at The Social London

Shot at Luchmun Studios

CREATIVE HEAD PARTNERSHIP

WE’VE GOT

Two Matrix Artists – Ria Kulik and Lisa Farrall – were specially chosen for the matrix Colour Collective because of

their values, their vision, their community spirit and because they reflect what Matrix stands for. You’re never

alone with Matrix, and you never need to be anyone but yourself. Come as you are and get ready to play…

Ria Kulik

matrix artist

The Hairbank, Urmston

@riak_hair

A THIRD-GENERATION

HAIRDRESSER, RIA HAS ONE OF

THOSE BUBBLY PERSONALITIES

THAT CAN’T HELP BUT MAKE

YOU SMILE WHEN YOU’RE

IN HER COMPANY. AN IDEAL

MENTOR FOR THE SHOOT,

SHE’S A BRILLIANT ALL-

ROUNDER WITH LOADS OF

AWARDS TO HER NAME AND

OODLES OF PASSION WHEN

IT COMES TO EDUCATION…

ON THE PROJECT

“I’m really, really excited to be

here. It’s such a good project to

be part of, especially when it’s

all about expressing yourself.

I really want to see the artists’

personal stamps – who they are,

what they’re all about. Everyone

is so different, and it’s really good

to see that individuality coming

out and they can save it for

themselves in this moment,

on this shoot.”

BEING A MENTOR

“I’m quite aware not to try and

push someone into doing what

I think they should be doing. It’s

their vision, it is what they want to

do, and I’m here just to guide them.“

THE RESULTS!

“I personally love colour, it’s

my first love. There are a lot of

exciting fashion colours coming

through, lots of pink in there, and

I’m really excited to see that in

front of the camera.”

YOUR BACK

“I live, eat and

breathe Matrix,

and have done since

I started training.

I know that colour

shade chart inside

out! Since Matrix

took me under its

wing, I have felt

part of this family.

some of the stylists

had never used

Matrix before, so it

was brilliant to be

able to show them

the range on offer”

RIA

“Education is really

at the heart of me, and

at the core of Matrix. I

love being part of the

Matrix family because

it is everything that I

stand for: individuality,

equality and supporting

hairdressers all while

being authentically you”

LISA


Lisa Farrall

matrix ambassador,

UK & Ireland

WIG London, London

@lisafarrall

COULD THERE BE A MORE

PERFECTLY SUITED MENTOR

FOR THIS PROJECT THAN

LISA FARRALL? LISA IS

A VOCAL ADVOCATE OF

EMBRACING BEAUTY AND

SELF-EXPRESSION IN EVERY

FORM. SHE’S THE FOUNDER

OF EDUCATION BRAND WIG

LONDON, WHICH PUSHES FOR

EVERY HAIRDRESSER TO BE

ABLE TO WORK WITH EVERY

HEAD OF HAIR, NO MATTER

THE TYPE OR TEXTURE. LISA’S

GOT YOU!

ON THE PROJECT

“Education is really at the heart of me, I love doing

it but to work with these talented hairdressers, it

just feels so good. Usually I would be getting stuck

in doing a model’s hair but for me it’s about just

stepping back, helping others to get inspired and

just having a bit of fun. I’ve got the easy job, I’m

just there for jokes!

BEING A MENTOR

“It feels amazing to be a mentor. When you’re

doing a shoot like this and you’re bringing all of

these amazing hairdressers together, I think it’s so

important to bring a sense of community. That’s

what this project is all about – we’re all in this

together, we’re stronger together, we’re sharing

inspiration, we’re sharing tips. This shoot really

represents that vibe.”

THE RESULTS!

“Looking at the moodboards and then talking to

each stylist, it’s really interesting to see – they’re

ready to do something that represents their

individual style, that is completely, authentically,

unapologetically them, and it’s such a mix. Some

of the team are commercial, some want to push it

a little bit more. I’m excited to see their styles come

to life, because they’re all so different.”

THIS IS ME

I love FEMININITY, but WITH AN edge. that

pops for people to just look at and think:

‘Hmm, how did she do that?’.

I’m inspired by a designer called

Zimmermann. He’s all about beautiful,

feminine shapes, and also patterns.

MY CREATIVITY IS FUELLED BY Looking

outside the industry – interior

design, fashion, even being in bars and

restaurants… I’m a socialite! I enjoy

talking to people and entrepreneurs,

looking at people on the street –

especially in Camden.

I would love to give back to the industry as

much as I’ve received from other educators

and creatives. I’d love to

inspire more people to

join the industry

because there is

so much to offer

and so much to take

from it. It’s a huge

conFidence builder.

let your work do the

talking and your

voice will follow.

Jordanna Cobella

Cobella, Kensington

@jordannacobella

ARIES. SOCIALITE. CRITIC

“It’s been

fantastic to

bounce off

Ria and Lisa’s

energy. It’s

wonderful when

you can PUT

Three heads

together,

rather than

only take input

from your own”

Jordanna


AND THIS IS MY

SELF-EXPRESSION

I’ve worked with a cool colour and a

warm colour, merging the two together.

And I’ve contoured around the face to

complement my model’s beautiful blue

eyes. I love messy, bed-head hair but

with a tiny bit of a fInish and a ‘70s

kind of set.

The model colour mix

Matrix ColorSync Watercolours Quartz Pink

Matrix ColorSync Watercolours Coral Peach

Matrix ColorSync Sheer Pastel Violet (SPV)

“The worst enemy to

creativity is self-doubt”

– Sylvia Plath

THIS IS ME

I see everything in the chair,

from day-to-day commercial to

looks that are really quite

edgy and punky, because being

a bit different myself, you

attract your own clientele.

Do what you want, when you want

to, and be proud of it.

I stand for individuality –

because as much as I want to put

my own twist on my client’s hair,

I want them to be individual. I

don’t want her walking around

with the same hair as all her

friends.

If I’m honest, I’m just a

total hair geek. I can

just look at a painting

or a building, or

sometimes just a person,

and be inspired.

Maxine McArthur

Glasgow

@maxinemcarthurhair

NUTS. LOUD. GEEKY

be the best that you can

be and show what you

stand for, which for me is

colour.

You are own worst enemy.

If you tell yourself you

can’t do it, you never

will. A positive

mental attitude

makes a massive

difference –

giving you the

conFidence

to be able

to listen to

yourself. So,

make sure

you go with

it, not

against

it.

“Oh my gosh, Ria

and Lisa have been

great – it’s been

so much fun. It’s

really nice to geekout

with different

people. I’ve loved IT”

Maxine



Matrix LightMaster8 With Bonder Inside

Matrix SoColor Beauty Mocha Copper

Matrix ColorSync Copper Booster

Matrix ColorSync Red Booster

AND THIS IS

MY SELF-

EXPRESSION

This look is very ’80s, very raw –

a natural ambience and embrace

of colour. Everything was done

old-school: freehand, scrunching…

it’s really just about being practical

and using the physical element

rather than the structural and

visual side of colour. I wanted to

get an almost fur-like effect on the

hair, but still make it look really

feminine and sexy. I just looked

to see where I wanted to place the

colour and put it right there. It’s

like fox fur with a Warhol twist.

AND THIS IS MY

SELF-EXPRESSION

Colour is something I really like to

experiment with, but I didn’t want to

create anything scary. Think of an

unconventional 2020 bride! I went

in with the soft pink and the lilac,

just to jazz it up and make it more

contemporary. Then I ashed out the

wig to give it a little more edge.



Matrix SoColor Cult Starfish Coral (Direct)

Matrix SoColor Cult Flemenco Fuschia (Direct)

“Lisa is

amazing,

she works

a lot with

wigs, and I

felt like

she really

understood

me; she knew

exactly

where I was

going. I was a

bit nervous

though –

she’s pro!”

Mary

THIS IS ME

I’m known for making a

weave look so real that

you have to look twice!

I own at least 30 wigs,

and I probably have

another 30 with my

sisters. Rewind two

years and nobody

would admit TO

WEARING ONE,

whereas now it’s

LIKE: ‘yeah it’s

a wig, so what?’.

It’s become

fashionable

AND AS A RESULT,

I’VE been able

to be a lot more

creative.

MY CREATIVITY

IS FUELED BY The

need to widen

my horizons and

to do things

differently.

For me it’s like:

‘okay cool, you’ve

done this, let’s do

something ELSE!’.

I’m in competition

with myself to do

better.

I STAND FOR

MAKING women

feel absolutely

beautiful, no

matter what hair

they choose.

In the world of social

media, we’re plagued

by competition and

doubt, comparing

ourselves with others.

What would you do if

social media shut down

and there were no other

voices?

Whatever you CREATE,

be happy. Look for what

makes you happy, and

what inspires you, and

put THE TWO together.

Mary Adekoya

Papachichi Style, London/Essex

@papachichistyle

HAPPY. STORYTELLER.

BOUNDARYPUSHER


Thomas Frear

Bournemouth

@thomasfrearhair

PUNK. PARIS. POP

THIS IS ME

AS AN ARTIST, I

stand for freedom

of identity,

freedom of speech

AND freedom from

fear - FROM being

judged in a very

pretty world.

I LIKE TO DO MY

CREATIVE THINKING

LOCKED IN MY

BEDROOM, LISTENING

TO Lana Del Rey.

IF I COULD LEAVE A

STAMP ON THE INDUSTRY,

IT WOULD BE TO TEAR

AparT THE CONCEPT OF

BEAUTY.

I am tired of seeing

‘pretty girls’ and

‘strong jawed men’

being projected

into our lifestyles,

creating unrealistic

beauty standards on

our population.

MY ADVICE TO SOMEBODY

STRUGGLING is TO

Surround yourself

with people who have

similar views to you –

the same ideology of

how the world should

be. It will dEFINITELY

educate you AND HELP

YOU TO GET TO WHERE

YOU NEED TO BE.

I have made a

personal choice

to only use queer

people to model

for my projects

and creations as a

celebration of the

weird and wonderful

humans in the world.


“Lisa and Ria

are so lovely

AND THey’ve been

so helpful –

I’ve never used

Matrix before

and they really

helped me get

a grasp on the

products”

Tom

AND THIS IS

MY SELF-EXPRESSION

I chose to style my model, Dani as their drag persona,

Well Hung Parliament, to show the underrated culture of

drag kings; they just aren’t publicised as much as queens.

Queer people are at the forefront of innovation in trend,

authenticity, fashion and culture… it creates a subculture

that runs into the mainstream and we never get credit for

it! So, this story is a nod to queer rebellion. I wanted to

take aspects of the ‘80s and ‘90s ballroom scenes with a

queer punk vibe, destroying the binaries of gender. It’s

just a real big gender-bending fashion moment of drag

and queerness and pop punk vibes, intertwining into

something that’s not really been seen before.


Matrix LightMaster8 With Bonder Inside

Matrix ColorSync Red Booster

Matrix ColorSync Copper Booster

Matrix SoColor Cult Lucky Duck Yellow (Direct)



Matrix ColorSync Watercolours Berry Violet


Matrix ColorSync Dark Blonde Ash (6A)

Matrix ColorSync Light Blonde Ash (8A)

Matrix Color Sync Pearl (11P)

“It’s been

brilliant

working with

Lisa and Ria.

I’ve learnt

so much from

them both”

Sam

AND THIS IS MY

SELF-EXPRESSION

I wanted to do something

completely different, the opposite

of what I do on a day-to-day basis,

which is everything from balayage

to intense, vivid rainbows and never

anything in between. So, I thought:

‘let’s do some really soft, dusty

tones.’ I’m really into crystals – I

have amethyst in the studio – and

I wanted to mimic that dusty lilac

colour with the pink core. Then

add a wave that’s not as formal as

a finger wave but it sets a tone of

place. It’s all just really soft.

Sam Kerswell

Mode Hair Lab, Plymouth

@sam.kerswell

FUN. FRIENDLY. CONSIDERATE

THIS IS ME

AS AN ARTIST, I STAND FOR Being

nice to others.

MY CREATIVITY IS FUELLED

BY Google! I love the Google

Doodles – when you click

on the quote, you get other

suggestions. THAT’S HOW I

DISCOVERED CRYSTALS. I just

kept clicking and seeing all

these different colours, a

total inspiration.

MY ADVICE TO SOMEBODY

TRYING TO FIND THEIR VOICE

WOULD BE JUST TO Take time

TO think about exactly

what you’re going to do

and where you want to

go.

My clientele is varied.

I’ve got a lot of celebrity

clients, I do a lot of wigs

for celebrities and

Ru Paul’s Drag Race.

I do most of my

creative

thinking in

the bath! I

lay there

as long as

two hours –

in all the

vanillascented

bubbles.

I scroll

through

my phone,

looking

at other

people’s

work, and

I just get

thinking…


Troy Alexandros

Arcana Studios, Hackney

@troy.hair

BOLD. SHY. GENERATION Z

THIS IS ME

I get inspiration BY LOOKING TO the past – I

TRY TO TAKE A LOOK FROM THE past and CREATE AN

iconic colour for the futurE.

MY CREATIVITY IS FUELLED BY Striving to

FIND that next look. I’m very hard

on myself.

There’s always been A next BIG

thing OR TREND – LIKE ombre OR

balayage… I would like to be

behind SOMETHING LIKE THAT AND

LEAVE MY MARK ON THE INDUSTRY.

THE ADVICE I WOULD GIVE TO

SOMEBODY STRUGGLING TO FIND

THEIR VOICE IS Just try TO FIND

SOMETHING you’re good at and

run with it.

I do most of my creative

thinking in the shower – it’s

quiet, the sound of running

water… ideas will always pop

to me mid-hair wash, when I

don’t have a pen around!

Freedom is when someone sits

in your chair and they say: ‘do

whatever you want’. And I can

really get creative and look

at their style and lifestyle

and bring out their personality

in the best way.

“Working with

Ria and Lisa

has really

boosted my

conFidence.

They’ve given

me loads of

tips that I will

carry into

the future”

Troy

AND THIS IS MY

SELF-EXPRESSION

I decided to go with the iconic Farrah Fawcett

style from the ’70s – that blow-out but with

a reference of a ’90s face frame, which has

definitely come back into fashion. Because

it’s an old-school look, I used an old-school

technique; a classic blow-dry away from the

face and then straight back on the rollers.






For even more from this exclusive cover

shoot, in partnership with Matrix,

visit creativeheadmag.com/paint and

creativeheadmag.com/selfstyled

CREATIVE HEAD ADVERTORIAL

LET’S GET

TOGETHER

You know what you want to create. Now you need tools you can rely on to let your

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Each artist is embraced as they are and encouraged to

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SIGN UP FOR THE LATEST NEWS AT MATRIXHAIRCARE.CO.UKNEWSLETTER

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Editor’s letter

11

40

IT’S THE END of 2020 – and what a year it has been. With

two lockdowns and a big question mark over the future, the Irish

hairdressing industry has stepped up and dealt with everything

that’s been thrown at it, with grit and determination. To prepare for

2021 and the challenges it may bring, we have put together a toolkit of all

the support, ideas and motivation you need to keep your business on track

over the coming months – find it on page 30. But we’ve not forgotten a little

creative inspiration, too, with beautiful new work from Zeba and a closer look

at Richard Phillipart’s models from Salon Smart Live (which you can watch

on demand, by the way!). Still want more? Creative HEAD has launched a

new podcast in association with Treatwell, The Root of It, so plug in – the first

series is out now. And on a final note, this will be my last issue as editor of

Creative HEAD Ireland, a role that has introduced me to some of the most

creative people I have ever met. Thank you for making my job such a

pleasure over the years – have a very merry Christmas, and I wish

you all the best for the New Year!

Anna Samson,

Editor

10

JOIN US!

It’s been quite a year, hasn’t it?

Learning to adapt has become

the 2020 mantra but being

unable to host physical events

opened up opportunities to

deliver digital offerings, which

have kept us all connected.

Take Salon Smart Live, our

business networking event,

which went live stream –

and with all sessions now

accessible on-demand, expert

advice is available as and when

you need it. We launched The

Teachings – inspirational video

tutorials from industry pros sharing

their skills in creating wearable,

commercial looks, see page 28.

And there’s The Root of It – our

new podcast series. See who

we’ve had in the recording studio

for series two on page 26…

creativeheadmag.com/events

anna@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag

Make Your Christmas Sparkle

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Hennessy Hair & Beauty Ltd - THE PROFESSIONAL CHOICE

Cash & Carry: Unit 28 Doughcloyne Ind. Estate, Sarsfield Road, Wilton, Cork

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44

FASHION

Editorial ace and salon owner

Richard Phillipart remakes

some of his favourite looks

for Salon Smart Live

50

READY FOR ANYTHING30

A toolkit with all you need

to help you face the future

FREE INSIDE

Outliers

THE

IN THE

FRAME

Danilo Possato at

David Marshall Hair

in Dublin snaps away

CREATIVEHEADMAG.COM

You

ON THE COVER

Hair by Mary Adekoya,

Troy Alexandros, Jordanna

Cobella, Thomas Frear, Sam

Kerswell, Maxine McArthur.

Mentored by Lisa Farrall

and Ria Kulik for Matrix.

Photography by Conor

Clinch. For full credits,

see the cover section

THE

Outliers

The innovators and salons

disrupting the status quo

Issue 05/2020

EDITOR

ANNA SAMSON

EDITOR IN CHIEF

AMANDA NOTTAGE

CONTRIBUTOR

DEBORAH MURTHA

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

DIGITAL DESIGNER

EVA VESTMANN

ONLINE AND

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

CLASSIFIED EXECUTIVE

DAVID HAMMOND

SPECIAL PROJECTS

ASSISTANT

BELLA PETERS

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD Ireland is printed

on paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD Ireland

Alfol Ltd, PO Box 289,

Hexham,

NE46 9HJ

+44 1434 610416

anna@alfol.co.uk

Creative HEAD Ireland is published

6 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this magazine

may be reproduced without prior

permission of the publisher. All

information correct at time of going

to press. Printing by Buxton Press.

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MAGAZINE COLOUR EVENTS INSPIRATION FREELANCERS STORE COMPETITIONS

EXCLUSIVE

Ice cream shades with an acid kick – Frazer Wallace of The Haus Studio hits

the sweet spot between fashion creativity and wearable cool with ‘Enigma’

Hear that? That’s the sound of your

new favourite podcast landing on the

scene! Introducing Creative HEAD’s

‘The Root of It’ – listen to chats between

charismatic people online now!

Five hairdressers, a closed studio set,

and the chance to simply CREATE.

Produced in partnership with

BaByliss PRO, ‘Artists in Session’

is the result

Missed the streamed event back in

September? You’re in luck! 20 sessions

from the inspirational Salon Smart Live

are available to purchase for

on-demand viewing

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

IRISH HAIR AND

BEAUTY WORTH

€2.6 BILLION

THE FIRST EVER Economic Value Report

on the Irish hair and beauty sector has

revealed that turnover for the sector was an

estimated €2.6bn in 2019.

The Hair and Beauty Industry

Confederation (HABIC) commissioned

economist and consultant Jim Power to

deliver the detailed economic analysis of

the industry, which also found that the total

employment in the sector was equivalent

to 2.1 per cent of the total Irish workforce.

A total of 9,286 hair and beauty salons were

counted in Ireland, of which 88.9 per cent of

staff were female.

In less positive findings, the Irish

hairdressing industry’s black market was

found to be worth as much as €400 million,

with a cost to the exchequer of €55 million. In

addition, the report stated that Covid-19 had

represented a “massive shock” to the sector,

and during the first 15-week shutdown €580

million in turnover was lost.

The impact of the second governmentimposed

lockdown has not been assessed yet,

but the latest nationwide shutdown means

salons face numerous challenges once again.

With salons on track to re-open at the

beginning of December, hopefully a

Christmas rush will provide a period of

normality for an industry that has undergone

immense hardship this year.

Editorial Look UK & Ireland Gold

Ireland Colour Artist Gold

Ireland Colour Specialist Gold

TRENDVISION AWARD 2020:

WINNERS REVEALED

OCCASIONS HAIRDRESSING, Sarah Mason Professional and Peter Mark

were the big winners from this year’s Wella Professionals TrendVision Award

UK & Ireland Final. Ashley Falconer of Occasions won the Ireland Colour

Artist Gold, while Creative HEAD Spotlight Competitor

Roisin Hynes took home the Ireland Colour Specialist

Gold. Ireland Craft Artist Gold was taken by Rachel

Flanagan, and Barry Kieran of Signature Hair

placed second in the Men’s Hair UK and Ireland

award. For the first time the competition had a

digital format, with more than 1,000 entries on

Instagram and 66 stylists reaching the Final and

receiving digital mentoring. For the rundown of

winners across the six categories, turn to page 16.

Ireland Craft Artist Gold

Men’s Hair UK & Ireland Gold

Style Master UK & Ireland Gold

Wella has

partnered with Green

Salon Collective to help

educate salons and their teams

on sustainability and ensure

that most salon waste is either

re-used or recycled. It hopes

to encourage more salons

to become members and

use the Collective’s

services

Winning artists, clockwise from top left: Ashley Falconer,

Roisin Hynes, Rachel Flanagan, Aoife Pomphrett,

George Smith and Rita Tuska

L’Oréal Professionnel has already

illustrated how intrinsically linked

hair and fashion are, so the limited

edition Steampod 3.0 x Karl

Lagerfeld makes complete sense.

Treat your retail shelves to the Little

Black Dress of hair tools.

lorealpartnershop.com/uk

08 CREATIVE HEAD IRELAND

Images courtesy of L’Oréal

Professionnel, Dyson, R+Co

Roksanda

Luke Hersheson

at Molly Goddard

FASHION WEEK S/S21

It was a very different experience to normal but London Fashion Week continued

post-Covid with a mix of socially distanced presentations and virtual events. At

Molly Goddard, Luke Hersheson for L’Oréal Professionnel channelled Kate Moss

via ’90s grunge for a just-woken-up vibe, while at Roksanda, Adam Reed for L’Oréal

Professionnel delivered Zoom call-relaxed glamour. At Mark Fast, Maria Kovacs for

R+Co presented ‘the day after the night before’, with a modern mix of dual texture.

At Erdem, Most Wanted Session Stylist Anthony Turner channelled Lady Emma

Hamilton with a modern, unkempt feel for Dyson.

VAT drops to 9% for hairdressers

A REDUCTION IN the VAT rate for the hospitality and tourism sector, which includes hairdressers, has been

announced in the Irish budget. Finance minister Paschal Donohoe TD announced the government would

lower the tax rate from 13.5 per cent to 9 per cent, from 1 November 2020 until the end of 2021.

Further support was also announced in the budget. The Restrictions Support Scheme will give fi nancial aid

to businesses that are closed due to Covid-19 lockdowns. The current Wage Subsidy Scheme was due to

end on 31 March 2021, but the government has committed to running a similar scheme for the rest of 2021.

Illness Benefi t will now be available after three days out of work, rather than six, and self-employed workers

can defer their 2019 tax balance and 2020 preliminary tax, interest-free for a year.

2020

2020

Mark Fast

#CHedit

MY months

AHEAD

What Christmas

has in store for...

LIZ MURPHY HOWARD

NO.5 NATURAL ORGANIC

Easy, low-maintenance

hair seems to be the most

popular requirement from

most clients, so they can

maintain their colour in

between appointments with

professional products at

home. This

winter we

will be doing

deep browns,

rich reds and

sunset blondes.

AINE CARTY

ROSSANO’S HAIR

AND BEAUTY

At the moment our staff are

very aware of the detrimental

effects on our environment

from disposable, single use

materials. Staff use reusable

face masks, water bottles

and coffee cups from Buoys

and Gulls in

Bundoran – we

can all be more

eco-conscious

where possible

and reduce

our impact.

MWIT’LL BE WORTH THE WAIT

The Most Wanted and It List Grand Final

will now take place Monday 29 March 2021,

following the decision to postpone amid

rising Covid-19 numbers and increased

restrictions. While the announcement will

be disheartening for many, particularly the

patient 2020 finalists, the choice reflects

the commitment to deliver a live event

experience rather than a virtual ceremony.

Alfol special projects director, Joanna

Andersen, explained: “To see and feel an

audience of more than 700 peers erupt into

applause, to experience that unrivalled

buzz; these are things you can’t replicate

and we just don’t want to compromise on.”

For more, visit creativeheadmag.com

IHF WELCOMES NEW PRESIDENT

AND VICE-PRESIDENT TO BOARD

THE IRISH HAIRDRESSERS Federation

(IHF) has inaugurated Danielle Kennedy

(pictured above left), owner of The Collective

by Lloyds, as its new president. Lisa Eccles

(above right), owner of Zinc Hair and Beauty,

is to serve as the vice-president. The roles

were officially voted on during the IHF’s

AGM, which took place in Dublin. Danielle

takes over from David Campbell, founder of

House of Colour salon group. “Our industry

has faced enormous challenges and the

impact of Covid-19 has been severe,” said

Danielle. “Our entire executive committee

will continue to proactively and positively

face down these challenges.”

MOVERS AND

SHAKERS

Monica Teodoro is the new

general manager, education

and professional development,

for L’Oréal Professional

Products Division UK & Ireland,

a newly created role.

Freddie Banks will take

up Monica’s previous role

of general manager, L’Oréal

Professionnel UK & Ireland,

while Maya Sfeir will succeed

Freddie as general manager,

Kérastase and Shu Uemura Art

of Hair, UK & Ireland.

CREATIVE HEAD IRELAND

09

#CHedit

WHY DID YOU WANT TO BE A HAIRDRESSER?

Initially I didn’t even think of

hairdressing – I left school and went to

do a PLC in nursing but I felt it wasn’t

for me. I took up an apprenticeship

in hairdressing not knowing a lot

about it. Within a few months I knew

it was where I wanted to be, a place of

creativity and freedom.

WHAT ARE YOUR HIGHLIGHTS SO FAR?

Winning a place on the Irish

Hairdressers Federation Star Team.

Although I was fairly inexperienced

at the time, the judges could see my

potential. It was hard work but it all

paid off when I was able to stand up

on stage with a trophy. Also getting

to the L’Oréal Colour Trophy STAR

Award final as part of a duo was a huge

achievement – and hopefully we’ll win!

JADE MCDERMOTT

FRAME CREATIVE HAIR DESIGN

AGE: 20

WHERE DO YOU SEE YOURSELF IN 10 YEARS?

I hope I’m recognised globally for my

work. I want people to know my name

all over the world. I hope I’ve travelled

and educated people on all things hair.

I also see myself working with top

brands and my name being a brand

itself! My Instagram will have a blue

tick and I’ll be able to make properly

produced Instagram video,

rather than just on my

phone like I do now.

WHAT IS YOUR DREAM HAIRDRESSING GIG?

To demonstrate a look that I’ve

created and have thousands of

people there to see what I’ve

created, to hear me speak. I

want to travel a lot with work,

so going to different countries

and teaching people from all

over the globe is a huge dream

of mine that hopefully will

become a reality.

#CHedit

Inside

story

IKON HAIR CORK

Ikon and its owner Valerie Finnegan Cahill are legends not just in Cork, but

across Irish hairdressing. So, moving the salon to new premises on the city’s

Marlboro Street – in fact the very unit where Val fi rst began her career – was

not a decision taken lightly. “We wanted to future proof Ikon,” Val explains. “We

started looking for our ‘forever’ salon space and we found it!” The new space

was created to impart a sense of luxury, and was created alongside interior

designer Ber Pey of Studio No.6 Interiors. “Ber took the time to get to know

us and our vision, then created a space that refl ected both,” she says. Stand

out pieces include the bespoke dividing wall, made by ironworker and friend

Pat Keating, and the celestial wallpaper on the feature wall. The new look has

gone down a storm with Ikon’s loyal clients. “It has a real feel of a New York loft,

and the high ceilings, huge windows and double doors out onto our roof’s sky

garden gives it a real sense of space,” explains Val. “We are blessed to have our

outdoor area where people can take off their masks while socially distancing and

relax while their colour is developing – they press that pause button while we

take care of everything else.”

HOT BUYS

ROUND AND ROUND

The REM Solar Styling

Unit has a retro

circular design and

is available in a

variety of laminates.

It’s also easy to install

and comes with a

chrome holster for

your dryer.

PRICE €385 PLUS VAT

021 434 3436

hennessyhb.ie

SHINE BRIGHT

Space saving and

smart, the Welonda

Star is an elegant

styling chair for

your salon. Choose

a colour and base

and pick between a

fixed or adjustable

back rest.

PRICE €550 PLUS VAT

045 856 490

welonda.com


11

THE BUSINESS EDIT

HOW TO MAKE THIS

CHRISTMAS COUNT

LIFE

LESSONS

CHRISTMAS IS GOING to look a little

different this year; big parties are likely

on pause, with less cross-country family

gatherings this festive season. However,

Christmas is usually a big money-maker for

salons – so how can you give your clients

a special experience when salons reopen,

hopefully in early December?

“We have decided we are going to make

it the best Christmas yet!” says Martha

Galvin, owner of Allure Hairdressing salons

in Co. Mayo. “We have so many ideas to get

all of our clients into the festive season.

The most important part of our Christmas

appointments is to create a safe, positive,

happy place with an amazing atmosphere.

We are nearly completely booked up already!

In these uncertain times we don’t know if

families will be together so we want our

clients to feel amazing – even if it’s just

going for dinner or a Zoom call they will

feel fabulous.”

With many salons running at a lower

capacity to enact social distancing, it’s

important that clients know that they need to

book in early to guarantee an appointment.

“We have been concentrating on making sure

all team members are rebooking their clients

for December to avoid disappointment,” says

Sean Taaffe, owner of Sean Taaffe Hair &

Beauty salons in Co. Kerry. “Most clients are

very receptive to it as they know the reasons

why we have to space slots out for their safety.

We also use the CountMe app, which records

the client’s journey through the salon – so no

matter how busy it gets it helps keep clients

and team members safe.”

Creating a festive atmosphere will help

guests get into the Christmas spirit despite

social distancing measures. “The atmosphere

is determined by the team and we will

endeavour to make it as Christmas-sy as any

other year!” adds Sean. “The music will turn

festive and the team love the buzz so I’m sure

we will make it the very best it can be.”

Anthony Kilcoyne, owner of Salon 2 in

Co. Sligo, is planning every aspect of

Christmas down to the smallest detail.

“We want to create a homely feel around the

salon and we are in the process of creating

our own brand of beautifully scented candles

and diffusers to help ease the feel of the strict

Covid-19 measures we have in place,” he

says. “We are currently giving guests bottled

water but this may change and we will also

be giving out individually wrapped, custom

chocolates with our logo on.”

“Each year we decorate our salons with a

winter wonderland theme and all the team

gets involved by wearing festive clothes,”

says Martha. “We also give a complimentary

blow-dry to our regular clients, which creates

a lovely atmosphere in the salon, showing our

gratitude and thanks for all the support our

clients have given us throughout this year.”

Competitions can also help clients feel

appreciated, Anthony explains: “This year we

are planning on running one big giveaway

along with doing the 12 Days of Christmas,

where one lucky guest will win some hair

products each day. We love the engagement

from guests when we run competitions.”

After such an unusual year, your clients

will appreciate a little luxury over the festive

season. “I’m not sure how the Christmas

party season – or lack of – will go this

year so we will be encouraging clients to

treat themselves or a loved one to a little

indulgence such as a blow-dry bundle or a

12-week blow-dry,” says Sean. “We also

have a barber shop attached to our Killarney

branch so we will be marketing across

both clienteles.”

And make sure you stock up your shelves

so your clients can treat themselves and their

loved ones with some fantastic products.

“As we are an ALFAPARF Milano and

JOICO salon, we have their luxury Christmas

gift sets in the salon already,” adds Martha.

“We will be promoting our products and gift

sets on our social media by sharing pictures

and videos of our great products and how

to use them. Our staff are also very active

on social media and we share and post each

other’s imagery to reach as many people

as possible.”

DANIELLE

GARNER

WILDFLOWER

Team synergy. I worked on my

own when creating Wildflower

for the first six months, and a

lonely six months it was. Now

we have a team of 15 beautiful

souls who all balance and

support each other.

You don’t have to do anything

in life that you don’t want to.

Change it! Create the reality you

want to live in – this goes for all

aspects of business.

Provide the best service, and

the rest will follow. I don’t care

who you are, what qualification

you have achieved or how many

Instagram followers you have,

if your client in the chair isn’t

happy with your service, you

haven’t fulfilled the job.

Live a good life. Create a worklife

balance for all staff, not

just yourself. We all deserve to

live our best version of life, so

why do we wait until we have

‘achieved something’ before we

allow ourselves the joy?

Appreciate those who support

and work in your business. It

goes a long way. Take them on

days out, write them a card of

acknowledgement. Recognition

of gratitude is wonderful.

12


#CHedit

THE BIG IDEA

SALON

RE:SOURCE

‘BUSINESS AS USUAL is not an option’. So begins the introduction to Salon

Re:Source, a sustainable salon toolkit created by Anne Veck and Keith Mellen

(pictured above), the duo at the helm of the award-winning Anne Veck salon in

Oxford. They believe fervently that the hairdressing industry has the power to make

a real difference. “Salons use huge amounts of energy, water, plastic and chemicals, and

produce large amounts of waste,” they explain. At the salon, the team has been working

hard for some time to reduce energy usage, lowering the salon’s and their clients’ carbon

footprints, reducing waste through more efficient systems and using ethical and sustainable

products and packaging where possible. It has been a concerted effort, and now the pair

wants to share what they’ve learnt with salons to encourage them to do the same. A study by

Southampton University Business School showed that if a small, four-seater salon adopted

its eco hair and beauty suggestions it would save 24,150kWh of energy, 286,000 litres of

water and more than £5,300 (€5,855) a year in cost savings. At Anne Veck Oxford, the

team has cut its carbon emissions and energy costs in half, saving £3,000 (€3,310)

every year since 2012. That’s £24,000 (€26,525)! The toolkit is broken down into three

sections: easy, low-cost, quick wins; steps that require a little more effort and

cost; and major changes that require bigger investments. For immediate,

maximum, positive, world-changing action, there’s a trio of top tips:

change from cotton to biodegradable towels and gowns; switch to a

green energy provider; and move to sustainable and ethical

product suppliers. You can access the toolkit at

bit.ly/SalonReSourceUK and start going a

little greener.

Photography by Magic Owen @magicowenphotography


13

This Oil Ultime Argan & Barbary Fig Oil

gift set from Schwarzkopf Professional

includes a jade roller alongside a shampoo

and finishing oil. Smooth!

RRP €29.40

+44 800 328 6920

schwarzkopfpro.com

Featuring the platinum+ smart styler and

a helios professional hairdryer, the ghd

Deluxe Gift set is the ultimate in luxury.

RRP €392

+44 1924 423 400

ghdhair.com

Choose natural beauty with an Authentic

Beauty Concept Christmas gift pack. We love

the cleanser, mask and glow candle set.

RRP €65.70

+44 800 328 6920

authenticbeautyconcept.co.uk

These three new shades from Great

Lengths tap into the elevated naturals

trend – choose from Peach Blonde,

Strawberry Blonde and Brown Rose.

IN-SALON SERVICE

+44 113 278 1292

greatlengthshair.co.uk

There’s lots to choose from this Christmas

from L’Oréal Professionnel Serie Expert

– we love the Pro Longer cracker with its

mini treats, or for full-sized fabulousness,

there are shampoo and conditioner gift sets.

RRP FROM €15

01 604 5918

lorealprofessionnel.co.uk

The trio packs from milk_shake offer its

finest hair heroes in a luxury washbag.

RRP €43.99

+44 1392 365 177

red-hotproducts.com

The Moisture Me Rich set from Matrix

offers a splash of hydration in the form

of a shampoo, conditioner and Miracle

Creator multi-tasking treatment.

RRP €28.50

01 604 5918


ALFAPARF Milano has teamed up with Dublin

illustrator Emma Kenny to create The Winter

Collection – five gift sets that are as beautiful

outside as inside. Each pack contains three

full-sized Semi Di Lino products, which protect

against pollution and brighten the hair. Stock up

your shelves and let your clients choose from five

different sets. Diamond adds illuminating shine,

while Moisture provides intense hydration.

Fine-haired clients will love the gift of thicker

hair from the Volume set, and Reconstruction

makes hair feel brand new. And for wavy-haired

girls there is the Curls set, for definition, softness

and a little luxury.

RRP FROM €28.50

045 856 490

xpertprofessional.ie

GORGEOUS

GIFTING

14


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

Help make your client’s salon colour

last longer – or help them get a little

experimental – with new Color Fresh

Masks from Wella Professionals.

There are 11 ready-made temporary

colour-depositing masks, a winning

combination of colour and care to

revive or transform their tones at

home. Those wanting to enhance can

choose from the more natural-looking

colours enriched with avocado oil and

apricot kernel oil – Chocolate Touch is

bound to be a winner with brunettes,

while blondes can keep cool with

Pearl Beige or revive highlights with

Golden Gloss. Those feeling a little

more playful will want to try the fun

and vibrant tones laced with argan

oil to keep hair looking luscious –

pink, red, blue and mint deliver a

veritable rainbow of possibilities. While

Christmas parties might be off for

many this year, these masks are perfect

for making an impact on Zoom

get-togethers!

RRP €18.49 EACH

01 416 0900

wella.com

IT’S ALL ABOUT... LIGHT

It’s finally here! After massive

success in the US, Redken’s

iconic Shades EQ welcomes 10Gi

to the roster for a delicate golden

accent on light blonde locks.

IN-SALON SERVICE

01 604 5918

redken.co.uk

There are four new shades joining

the much-loved DIA Light range

from L’Oréal Professionnel,

perfect for taking your toning

techniques to new levels.

IN-SALON SERVICE

01 604 5918



15

Wella TrendVision Award 2019 Final

Photography: Oliver Driver

#WELLATVA

A VISION OF

VICTORY

2020 COULDN’T STOP THE ICONIC WELLA PROFESSIONALS TRENDVISION AWARD

COMPETITION – ITS EVOLUTION JUST MADE IT EVEN MORE ACCESSIBLE AND MORE

EXCITING. NOW MEET THE NAMES WHO STEPPED UP TO THE CHALLENGE AND WON!

THERE MIGHT NOT be the legendary celebration at

London’s Roundhouse this year, but despite the challenges

of 2020, Wella Professionals has gone above and beyond

to ensure its iconic competition continued, giving talents

across the UK and Ireland the opportunity to showcase just

what they can do when given that creative outlet.

It was the most accessible TrendVision Award as, for

the first time, the competition had a digital format. The

result? More than 1,000 photographic entries on Instagram!

Next, for the Digital UK Regional & Ireland Heats, 840

competitors had to record a video sharing details about their

photographic entry, with 66 making it through to the Final.

Now things got serious! Following a digital briefing by

Wella Guest Artist judges, competitors were required to

create a final new look on a head block or on a model.

It was then over to a veritable Who’s Who of more than

40 prestigious judges, each chosen for their hairdressing

expertise – think Zoë Irwin, Jayson Gray, Robert Eaton,

Warren Boodaghian, Andrew Dunne, Luke Benson,

Leonardo Rizzo, Dom Capel and Kerry Hayden. Phew! And

these finalists were never alone; Wella was there every step

of the way with digital mentoring that included video briefs,

Zoom mentoring sessions and top tips from judges.

And the prizes? Exceptional! Yes, winners receive Wella

Education packages and trophies, of course. But that’s not

all… Gold winners will also enjoy a photoshoot experience

to recreate their winning look, as well as a two-day shoot

with leading industry photographer Kai Wan, mentored

by Wella Guest Artist Darren Ambrose. Together, they will

create the TrendVision Award 2020 Winners’ Collection,

which will be featured in trade press. And there’s even more

– Gold winners are in with the chance to secure a place at

the incredible Wella Destination global event, while also

receiving digital mentoring in 2021. It’s career rocket fuel!

“This is our way of giving back to the industry,” says

Allison Hargreaves, national education operations and

events manager UK & Ireland for Coty Professional Beauty,

“and we are delighted to be offering such incredible

inspiring prizes that will genuinely help further careers. I’m

certain we have discovered some new stars in the making.”

Now, 27 winners from six categories in the UK and Ireland

have been crowned, all announced via Wella’s Instagram

@wellahairuki. Victory is theirs! Want to know the 18 names

who’ve got the vision? Of course you do!


MASTERS OF THE CRAFT

MEET THE IRISH WINNERS OF THE 2020 TRENDVISION AWARD

IRELAND COLOUR ARTIST

IRELAND COLOUR SPECIALIST


GOLD

Ashley Falconer

Occasions Hairdressing

SILVER

Carmen McCracken

DKY Hair Company

BRONZE

Caroline McNeill

All Aspects Of Hair Design

GOLD

Roisin Hynes

Sarah Mason Professional

SILVER

Romario Silva

Blend Beauty Artisans

BRONZE

Lauren Masterson

Bellissimo

IRELAND CRAFT ARTIST

EDITORIAL LOOK UK & IRELAND

GOLD

Rachel Flanagan

Peter Mark

SILVER

Aisling Kenny

House of Colour

BRONZE

Zara McIntyre

House of Colour

GOLD

Rita Tuska

Joseph Ferraro Hair

SILVER

Ayesha Caunt-Buonocore

Hairven

BRONZE

Denise Platano

Toni&Guy, Victoria

MEN’S HAIR UK & IRELAND

STYLE MASTER UK & IRELAND

GOLD

George Smith

Toni&Guy, Salisbury

SILVER

Barry Kieran

Signature Hair

BRONZE

Allan Kingsland

Zanders Hair Design

GOLD

Aoife Pomphrett

Wonderland

SILVER

Ryan Coates

Toni&Guy, Sutton Coldfield

BRONZE

Clarissa Codalonga

Toni&Guy, North Audley St.

“It’s incredible that Wella Professionals

managed to go ahead with the

TrendVision Award 2020, despite the

challenges of adjusting the whole

competition format. The winners should

be incredibly proud of their achievement”

ROBERT EATON, WELLA PROFESSIONALS

AMBASSADOR COLOUR

TRENDVISION AWARD 2021 – WHAT YOU NEED TO KNOW!

• Entries open 10 February 2021 – get that date in your diary!

• Enter via Instagram – it’s easy and accessible!

• The Xposure student competition will now be part of the TrendVision

Award with its own category

• Entries close 10 March 2021

• Photographic winners announced 31 March 2021

Have you got what it takes for the Wella Professionals TrendVision Award competition in 2021?

Contact the Wella Events Team on wellaevents@cotyinc.com or visit wella.co.uk/trendvision

@WellaUKI

@WellaHairUKI

#WellaTVA #TrendVision2020


17

COLOUR VISION

WE’RE ON TO THE HOME STRAIGHT FOR CHRISTMAS, AND COLOUR REMAINS

A HOT TOPIC AS WE FACE A HIGHLY UNUSUAL SEASON…

IN ASSOCIATION WITH

A FRESH TAKE

In need of a burst of inspiration? Experience the perfect introduction

to Wella’s newest product launch with ‘Discover Color Fresh

Masks’. This free, 30-minute online webinar is presented by Wella’s

expert technical educators, and gives you a glimpse of the colourful

new line-up. Discover what type of client the Color Fresh Masks are

most suited for, see real results and learn what a great new retailing

opportunity they represent for your salon.

Go to education.wella.com to view the webinar.

Alternatively, try the new Color Fresh Masks out for yourself

as part of the Colour Genius and Insta-Ready Colour education

courses at the London, Manchester or Dublin Studios. Both courses

offer the chance to push your creative boundaries and experiment

with the full portfolio of colours, while building up your knowledge

and confidence in creative colour techniques.

For course information, dates, and online booking,

go to education.wella.com.

THE COLOUR CLINIC IS OPEN…

EVERY MONTH A WELLA PROFESSIONALS COLOUR EXPERT EXAMINES AN ISSUE WHICH AFFECTS THE WIDER INDUSTRY. SUZANNE ALPHONSE

SPEAKS OUT ABOUT HOW YOU CAN PROVE TO YOUR CLIENTS THAT YOUR EXPERTISE IS WORTH THEIR TIME IN YOUR CHAIR

“A big challenge I have as a colourist is getting the artistry of what I do across to the

client – I’m really up against home hair colour, there’s great technology now and it’s so

convenient. Offering something simple like an all-over regrowth colour really puts us in

a tricky position. Does the client value that service enough to take hours out of their day

and spend €100? A service like Luxelights is perfect. It can offer that coverage of greys or

blending, depending on their needs, to create that youthful element to their colour. Before,

clients liked to see lots of highs and lows, lots of contrast, but that really youthful look comes

from seamless, professional blends. The new Koleston Perfect ME+ Pure Naturals shades give

such a fantastic, natural colour result – enough for people to notice that someone looks great, that something’s

changed, rather than ‘wow, you’ve had your hair coloured’. My clientele has had a massive shift towards

natural-looking colour – I think everyone’s a little afraid of if we go into another lockdown, what that grow out

will look like.

“With Luxelights I can manage that regrowth and, with an extra 10 minutes, I can place some foils to develop

seamlessly, gloss at the end, and give clients something different that they just can’t get from a box colour. The

colour is personalised, so it’s also harder for them to go to another salon or colourist and helps to cement their

relationship with me. I can offer them something different every time they come in without them having to spend

that extra time, but they still see the artistry of what I’m doing.”

18


#ColourVision

SHELFIE TIME

The launch of the new Color Fresh Mask is so exciting!

With 11 products across two ranges, Color Fresh

Masks are so much more than a conditioning mask.

There’s no need for a skin allergy test, they can

be applied on the day in-salon, and also used to

maintain professional colour between colouring

services. The seven natural shades give a visible colour

refresh and enhanced shine, while the four vibrant shades offer a visible

colour transformation that will fade true to tone. It’s a great way for

blondes to experiment for the weekend or a special event, or for colourshy

clients who want to try a colour before committing. The incredible

conditioning formula leaves hair feeling smoother and looking healthy.

My clients and I love them!”


ZOË IRWIN, WELLA PROFESSIONALS UK COLOUR TREND EXPERT

@ZOEIRWINHAIR

WHY I’M

WELLA

We have been part of the Wella family for 32 years. It’s all down to bonding

with a company that can support our high, aspirational standards every year,

and a company with values that closely align with our own.

“Every year we sit down with Wella to put together our education plan

and we have never been disappointed. Thanks to the support we receive,

we have achieved the highest number of Wella Master Colour Experts in any

independent salon in Ireland. We have worked with some of the industry’s most

amazing guest artists who have inspired and motivated our team.

“Wella’s innovative approach and its commitment to the research and

development of new products means that we are constantly at the forefront of

the industry and confident that the products we use are the best on the market.

We love being a part of the Wella family.”

PATRICK GILDEA, PATRICK GILDEA, CO. DONEGAL

@PATRICK.GILDEA.HAIR

KEEP YOUR CLIENTS HAPPY WITH EFFECTIVE AND EFFICIENT COLOUR SERVICES. THE WELLA PROFESSIONALS EXPRESS HIGHLIGHTS MASTERCLASS, FEATURING WELLA

PROFESSIONALS AMBASSADOR COLOUR, ROBERT EATON, IS A SHORT ’N’ SWEET DEMONSTRATION ON HOW TO USE HIGHLIGHTS TO INCREASE PROFITABILITY AND SAVE YOU

TIME DURING BUSY PERIODS. BEST OF ALL, IT’S TOTALLY FREE FOR ALL HAIRDRESSERS. GO TO EDUCATION.WELLA.COM TO FIND THIS AND LOTS OF FREE INSPIRATIONAL

AND PRACTICAL EDUCATION, FROM COLOUR AND STYLING TO PRODUCT KNOWLEDGE AND BUSINESS SKILLS

@wellahairuki #WellaColour #MakeChange

Wella Professionals


19

Wild

& FREE

COLOUR FOR ALL OCCASIONS. COLOUR FOR ALL CLIENTS. COLOUR THAT CARES

FOR HAIR. THIS TRIPLE THREAT IS WHY COLOURISTS ACROSS THE WORLD TRUST

WELLA PROFESSIONALS KOLESTON PERFECT ME+


*Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe.

Always perform an allergy alert test 48 hours before each colouration. Strictly follow safety instructions and consult wella.co.uk. If your client has ever experienced an allergic reaction to hair colourants,

you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand.

WITH SO MUCH incredible technology out there, it’s

astounding how many brands have stuck to old-fashioned

permanent colour formulas, utilising nearly identical

molecules and active ingredients (such as PPD and PTD) as

those devised in the 1800s. Sure, there were tweaks over the

decades, but clients continue to develop potentially serious

allergies to PPD and PTD – both known sensitisers.

Wella Professionals Koleston Perfect ME+ took more than

seven years to develop but it was worth the wait, emerging as

one of the biggest game-changers in hair colour. The patented

scientific breakthrough was the result of more than 3,000 test

formulations, and opened colourists’ eyes. It removes the

Joanne Roe

KH HAIR

@joanne1368charliehair_

“Now more than ever I can

absolutely guarantee I will

achieve the results I desire

using Koleston Perfect ME+.

I love its versatility and that

you can use it on anyone.

It’s our ‘go to’ product in

the salon as the choices and

combinations are endless.

Our salon is lucky to be able

to stock the whole range

and I am spoilt for choice!

I particularly love the new

Pure Natural shades. I am

so excited to see what Wella

Professionals creates next.”

Sophie B

COLOUR ME SOPHIE B

@colourmesophieb

“The sassy scientists at

Wella HQ have brought

us the most revolutionary

and innovative permanent

hair colour ever! Koleston

Perfect ME+ is so rich and

luxurious, it’s an absolute

pleasure to use. My favourite

shade is 88/02. It’s a total

game-changer – so rich but

so ultra-cool. I love using

it as a root retouch on

balayage. Koleston Perfect

ME+ is so much more than

tubes of permanent colour...

It’s a colourist’s dream!”

need to rely on antiquated formulas, meaning clients are a

staggering 60-times less likely to develop an allergy to colour.*

ME+ and its partner innovation Pure Balance Technology

are exclusive to the Koleston Perfect line. In combination,

they have more than 20 patents and are proven to deliver

vibrant, rich colour with less damage, use after use.* The

secret behind Pure Balance Technology’s effectiveness is

its ability to minimise the formation of cell-damaging free

radicals. The result? Better balance of tone from root to tip,

better control of depth and up to 100 per cent grey coverage.*

Let these Wella Professionals colourists share what they love

about Koleston Perfect ME+ and be inspired…

Joe Clarke

JOSEPH HANNAH SALON

@hairbyjoejoseph

“I love the way Koleston

Perfect ME+ mixes, it’s

easier to apply than ever and

the coverage is incredible.

The new cooler Pure Natural

shades are great, and I can

always find something in

the range to suit everyone’s

skin tone. The range allows

me to be truly creative and

unafraid to mix. It’s great

how Wella Professionals

brings out new shades all

the time – it’s so clever with

shades, it’s always just what

you want.”

It’s only natural

There’s a shade for everyone with Koleston Perfect ME+, and Wella Professionals is constantly formulating

new tones and shades to keep you in demand from trend-focused clients. The Pure Naturals range has

expanded to give you even more choice for grey coverage. The new Resistant Cool Cover shades deliver

100 per cent coverage with intense cool tones for an anti-brass effect, which mix perfectly with the other

Pure, Ultra and Resistant Cover tones. Choose from 88/02, 77/02, 66/02 and 55/02.

Discover how Wella Professionals Koleston Perfect ME+ can revolutionise your colour work.

Explore the potential for your colour business at education.wella.com

@wellahairuki #WellaColour #MakeChange

Dean Vinning

& Dean Robertson

SIXTH SENSE SALON

@sixthsensesalon

“We specialise in creative

and corrective colour, so it’s

important to us to have the

very best product. When

Wella released the Koleston

Perfect ME+ range and we

started testing clients and

using the product, we were

amazed with its versatility.

The Pure Balance Technology

has the capability to give

an even result on hair with

multiple levels of porosity

while maintaining excellent

hair health.”

88/02

66/02

77/02

55/02



21

luxelights

upgrade your root touch-up

to a colour with luxurious dimensions,

subtle lights and soft shadows.

Grey coverage

just got cooler

RESISTANT COOL COVER SHADES FOR

100 %

COOL, GREY COVERAGE

55/02 66/02 77/02 88/02

FIND OUT MORE:

Talk to your Account Manager/Education Team or visit

education.wella.com

uk.wellastore.com | @wellahairuki | #WellaColour

READY, SET,

Grow!

TURN UP THE VOLUME OR ADD SOME SERIOUS LENGTH – WITH GREAT LENGTHS

EXTENSIONS YOU CAN WOW YOUR CLIENTS IN MINUTES

24


EXTENSIONS HAVE UNDERGONE a

beauty world revolution. Their reputation

for only creating long, straight looks is

gone – they’re now an essential part of a

hairdresser’s skillset, used to create epic

fantasy looks, solve thinning hair issues or

add flashes of colour. Clients want incredible

results fast, so it’s time to make sure your

salon isn’t missing out.

For more than 25 years, Great Lengths has

been the leader in premium, 100 per cent

ethically sourced, human hair extensions.

Great Lengths extensions are suitable

for any hair type, meaning they can be

customised and blended seamlessly.

Choose between two different application

methods to suit your clients’ needs. Prebonded

hair extensions are premium and

long-lasting, while GL Tapes are simple to

apply and provide beautifully fast results.

No matter the colour or style, Great Lengths

extensions are bespoke for each client, and

can solve common hair issues by adding

length to hair that won’t grow as expected,

volume to thinning hair or colour effects

without the use of dyes or chemicals.

Great Lengths pre-bonded hair extensions

last between three and five months whereas

GL Tapes are less permanent, lasting

between four to six weeks, but can be

re-applied by a Great Lengths stylist up to

three times.

MAKEOVER MAGIC

Great Lengths gives infl uencer Aoife Walsh thicker and healthierlooking

hair with the perfect colour match

Wh y

Grea t

Le n g th s?

PREMIUM QUALITY

Made in Italy, Great Lengths

extensions offer virgin remy

hair that is gently processed,

expertly blended, long lasting

and always super soft.

ETHICALLY SOURCED

Great Lengths only source

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directly from donations made

to Indian temples.

BLENDED BY HAND

Hair extensions are handmade

and expertly blended strand

by strand for the perfect

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Ceira Lambert

Infl uencer Holly Carpenter adds length and volume to

her brunette waves using Great Lengths

Before After After

Start your journey to becoming a Great Lengths certified stylist.

Contact +44 113 278 1292 or email info.ireland@greatlengths.com

Ceira Lambert

ATTAINABLE BEAUTY

Whether they want to add

colour, volume or length, Great

Lengths empowers women

who dream of beauty

and confidence.

GIVE BACK

Great Lengths is partnered

with The Little Princess Trust,

enabling you to donate used

Great Lengths extensions

to make bespoke wigs for

children suffering hair loss.

INTRODUCING…

GREAT LENGTHS

VIRTUAL EDUCATION!

Learn how to fit extensions with the new

remote learning experience from Great

Lengths. Aspiring hair extension students

will work one-on-one with a dedicated Great

Lengths educator throughout their training,

learning through bite-sized modules.

With time to discuss theory and watch

practical demonstrations via video call,

the new format means you can

learn a new skill safely and

comprehensively


25

CREATIVE HEAD PRESENTS

THE ROOT OF IT

A COLLECTION OF PODCASTS IN PARTNERSHIP WITH TREATWELL

NEW EPISODES

AVAILABLE NOW

SERIES ONE: LISTEN TO WHAT THE MAN SAID

Opinion-driven exchanges about the modern male client and what makes him tick

SERIES TWO: THEN AND NOW

Visionary salon owners on being the boss and the changes they’ve seen across the years

SERIES THREE: THE EDITOR ASKS

Creative HEAD editor Amanda Nottage probes creative and business experts on exactly

what they do and the industries in which they do it

Listen at creativeheadmag.com/podcasts

or search ‘The Root of It’ on all major podcast platforms

Watch

Learn

Love to create

THE TEACHINGS

A NEW VIDEO TUTORIAL SERIES FROM CREATIVE HEAD

Commercial looks

Original inspiration

From one hair pro to the next

NEW ON SITE

Josh Denham

Accessorised beachy waves

Stephanie Kocielski

Every-girl blow-dry

WATCH NOW AT CREATIVEHEADMAG.COM/THE-TEACHINGS

There’s a great big question mark

over everything – how can you run a

business with confidence when so much

is unknown? Prepare for what you

can, and be ready to face the future.

Creative HEAD is here to help, the

fourth emergency service in your time

of uncertainty, with a toolkit for 2021.

Let’s make sure you’re…

THERE’S NO RIGHT OR WRONG ANSWER WHEN IT COMES TO PLANNING FOR

THE UNPRECEDENTED, BUT THE MORE FLEXIBLE AND ADAPTABLE YOU CAN

BE, THE MORE LIKELY IT IS YOU’LL MAKE IT THROUGH. THE JULY RUSH FEELS A

LONG TIME AGO NOW, AND THE LATEST SHUTDOWN MEANS THIS CHRISTMAS IS

LOOKING LIKE NO CHRISTMAS WE’VE EVER SEEN BEFORE. SO IT’S TIME TO TAKE

A LOOK AT YOUR FINANCES, YOUR SERVICES, YOUR STAFF AND MORE. YOU

NEED TO BE A SWISS ARMY KNIFE OF PRACTICAL SOLUTIONS…


NO MAN (OR BUSINESS) IS AN ISLAND; IT’S IMPORTANT TO INVEST IN YOUR

STAFF’S WELLBEING. COMPANY MOOD AND ENERGY COMES FROM THE TOP

DOWN, AND AS THINGS GET TOUGHER AS WE COME OUT OF LOCKDOWN

AGAIN IT’S CRUCIAL TO PROVIDE SUPPORT WHERE YOU CAN

Lockdowns are tough on your business, but let’s not forget that they’re also tough

on your staff. Throughout the Covid-19 pandemic, your team members are likely to

be worried about their income, their jobs and their health. However, it’s possible to

step up as a boss and a mentor, provide the support they need and also seize the

opportunity to reinvent what their working week looks like – so they can go back to

the salon feeling happy and healthy.

Someone who knows a thing or two about staffing is Danielle Kennedy, owner of

The Collective by Lloyds in Waterford and new president of the Irish Hairdressers

Federation. Having achieved Legend status by winning the Best Salon Team at the

Most Wanted Awards for three years in a row, The Collective by Lloyds is constantly

evolving to better its team and service.

“We’ve taken advantage of the current situation to try something new with our

opening hours, to offer our team members a better work-life balance,” explains

Danielle. “After the first lockdown we moved our late night opening to a Monday and

Tuesday and now close at 5pm on Thursdays and Fridays, and at 3pm on Saturdays.

Also, because Saturdays are such a short day now it’s not necessary to have all of our

team working, so they alternate having Saturdays off.”

She hopes that once they are back in the salon, these measures will allow her staff

to be happy both in and out of work, and underlines the importance of providing

support and a healthy dose of communication. “The past few months have been

a difficult time for salon owners and team members – there is so much stress and

anxiety in the world outside of work that it can easily carry into the workplace,”

Danielle says. “Team members realise what a difficult time it is for salon owners

and can feel like they don’t want to bother their employers with minor issues. But

engagement is the key here, and you need to keep communication flowing with your

team so those little things don’t build up.”

Danielle hopes that this kind of approach will not only strengthen teams, but

also help the entire hairdressing industry as a whole: “We lose so many people in

this industry because people get burned out by working late nights and weekends,

and those working commitments clash with commitments such as kids and family.

I think it’s an area that we could make a real difference to our team’s lives and

create a better balance.”

Marc Ballance

Ballance Hair &

Beauty, Dublin

“After we reopened the salon at the end of

June, we have had to split the team into

two different working pods. This was to

ensure there were less people working on

the floor at one time and limit interactions

between our team and clients alike. Our

team is like one big family, so making

changes to the way we have operated for

19 years was a huge challenge in itself!

But they are open to change and just want

to work, which makes every challenging

situation a lot easier.

“We have WhatsApp group chats to

stay in contact with other staff members

who we may not see because of our twoteams

system. We have also divided the

teams fairly so that they both operate with

the same number of stylists, receptionists

and assistants. Communication is key to

understanding your team’s happiness.

“We are constantly talking to our staff

and ensuring that they are comfortable.

If our staff are working long hours we are

making sure that they will get the following

day off to rest up and enjoy their downtime

too, which is vitally important. The face

coverings definitely are not ideal but if it will

help protect our staff and clients alike, we

are happy to do it!”

The Collective by Lloyds

Danielle Kennedy

Ballance Hair & Beauty


31

Schwarzkopf Professional

SKILLS AND

THRILLS

There’s never been a better time to learn from your community.

Creative HEAD is leading the charge and Salon Smart Live is now

available on-demand, in case you missed the big day. For £35 you

get to watch it all again and make notes from some of the best

in the business, as many times as you like for up to 12 months.

Prefer to listen to your inspiration? Our new podcast, The Root of

It, features frank and honest conversations about all aspects of the

industry from key players including John Vial, Jody Taylor and Mark

Maciver. Freelancers aren’t left out either; look out for Self/Styled

Sundays, a Zoom event where you can tap into practical advice.

Visit creativeheadmag.com for more information on them all.

The move to digital education in lockdown has now seen some

of the largest names hone their offerings to provide better-thanever

access to top tier names and courses. As an industry it can

be incredibly diffi cult scheduling in training… and that was before

Covid-19. L’Oréal Professionnel has a new solution for this –

Practical E-learnings called Getting Started on its Access platform.

Keen for the opportunity to express yourself and meet other

independent artists? Then the Matrix Colour Collective could be just

what you’re looking for. Whether in-salon or a freelancer working

independently, the Colour Collective welcomes all hairdressers

and is supported by Matrix education and its professional colour

and haircare portfolio. Schwarzkopf Professional’s ASK Education

platform also provides online seminars and learning opportunities

through the eAcademy. Additionally, Trend Labs’ #HAIRHACKS

series provide tips and tricks for tackling hair issues – fi nd them

on Instagram. And Wella Professionals is moving to include both

in-person and Zoom-based education, so you have the power to

improve your skills anywhere.

Xpert Professional’s Accademia in Dublin is a hub of education,

and also provides learning opportunities online. With a well-stocked

library of on-demand videos featuring brands such as ALFAPARF

Milano and JOICO, you can receive Accademia-approved learning

wherever you are.


@dunehairdressing

@the.little.hairmaid

@no17seaham

@heltsyjuuksesalong

All the

right moves

CORRECT ANY COLOUR WITH COMPLETE CONFIDENCE AND ADD EXTRA SERVICE

INCOME TO YOUR BUSINESS, WITH ZALON COLOUR REMOVER FROM HAIR TOOLS

*Does not remove bleach as bleach permanently alters the natural pigment of the hair

YOU NEVER KNOW what you’ll be faced with when your client sits

down in your chair. Sure, there are plenty of clients who don’t stray too

far from their regular highlights or trims. But with lockdown box dyes,

working-from-home vivid colour experiments and trend-obsessed

guests who want what KKW or Kylie Jenner have just unveiled on

Instagram, there are plenty of clients who present that bit more

of a challenge. It’s understandable if colour correction leaves

you feeling a little anxious. You need to be ready for anything…

Be prepped to prime the perfect blank canvas for whatever

your client desires with Zalon Colour Remover. This clever

cleanser, available from Hair Tools, removes all oxidised hair

colour and delivers around three to four levels of lift. The bleachfree

and ammonia-free colour remover means you can offer a healthy,

quick and stress-free colour removal* in three easy steps and in a

development time of 30 minutes, with no damage.

That also means it can be used as many times as you need, and hair

can be coloured immediately after the process. Oh, and with a vegan

formula that contains argan oil, she’ll adore the feel of her nourished

and moisturised hair, too.

And what’s even better? This is a service that costs you so little

– we’re talking about €10.85 including VAT per application, yet you

can charge about €45 for the professional treatment. And with the

30-minute development time, you could see another client, too!

Picture the smile on your client’s face (we can see past those

masks!) when you deliver the colour she didn’t think was possible.

Think of that feeling of satisfaction, knowing that you created that

fabulous fi nish… with Zalon Colour Remover’s help, of course.

WHY STYLISTS LOVE ZALON COLOUR REMOVER

“Zalon Colour

Remover lifted a

couple of shades to

her natural colour,

perfectly even and

mega glossy. It felt

like completely

different hair!”

MAJESTIC HAIR

BOUTIQUE

“I love that

the hair condition

isn’t compromised – I’ve

achieved excellent results

each time. Being able to

colour straight after too

is a big win”

THE LITTLE

HAIRMAID

KICK THE FEAR OF COLOUR CORRECTION AND DELIVER A FABULOUS-LOOKING FUTURE WITH ZALON COLOUR

REMOVER, AVAILABLE NOW FROM HAIR TOOLS. CALL OR VISIT HAIRTOOLS.CO.UK.

FOR MORE INFORMATION ON ZALON PRO LONDON, VISIT ZALONLONDON.COM

“Zalon is

the best hair

colour remover

on the market. The

results are fantastic

and there is no

compromise of the

hair’s condition”

CATH POWELL


33

Stephen Boyle

Davey Davey, Dublin

MAKE SURE YOUR COLOUR CLIENTS DON’T GET TO CHRISTMAS

WITHOUT A TRIP TO YOU. CREATE A JOURNEY…

It’s been a while since that summer fl urry – so make sure your colour clients don’t get

to Christmas post-lockdown without a trip to you. Create a journey, a step-by-step

process that books them back in with you. And think about how else you can make

money through colour.

If you’re looking to start afresh, Zalon Colour Remover is a brilliant upsell. Its low cost

(about €10.85 excluding VAT, per application) can net you a cool €45 easily for the

service. It takes about 30 minutes, during which you can get on with mixing your colour

and doing your prep work.

Wella Professionals’ new Color Fresh Masks are a quick

and effective in-salon colour option that can also be

used between appointments to deposit colour and

maintain hair health simultaneously. Talk up the

conditioning side of colour; too many clients still

think that colour is fl at-out bad for their hair.

L’Oréal Professionnel is introducing three

new speedy services to its salons designed as

interim balayage solutions, while keeping clients

engaged in the colour journey. Halo Highlights

offers a pop of brightness, Gloss and Go gives

neat neutralisation in a fl ash, while Boost

Your Balayage helps to refresh the colour

in half the time.

“Doing a bigger appointment once or

twice a year and offering quicker services

in-between stops clients dabbling in home

colour, even if they can’t get to the salon.

We offer a ‘base and face frame’ which is

ideal for the brunette client who wants to

add some sparkle with some lightness while

their base is developing.

“Our express blonde service is great for

the blonde client who is time-conscious –

the face frame area is lightened with some

strategically placed foils, then glossed for

a polished look. And the basin balayage and

gloss is great for a refresh in-between the

bigger jobs. We also create a client journey

and always plan their next visit.

“For example we might discuss adding

more dimension through the back, and

brightness at the front for next time.

“When it comes to retail, I think it’s

really important to advise clients and

avoid the hard sell. I always explain the

difference between professional products

and supermarket ones, and talk about

how professional products are more

concentrated and with better ingredients so

they last longer. Why spend €200 or more

on your hair and then wash the colour down

the sink? One tip I was told as a trainee

was “If a piece of clothing was ‘dry clean

only’ would you throw it in the washing

machine?”. The answer was of course no!”

Zalon Colour Remover

Wella Professionals Color Fresh Masks


MONEY MAKES

THE WORLD TURN

Hairdressing might be your passion, but it’s also your livelihood – and

like it or not, the money that it brings in matters. It’s been a tough year

for finances, from the instability from forced closures to the unique

stresses that come with navigating government aid. Now that we’re

coming to the end of the year, things are once again looking a little

different – you likely had a busy few months this summer, but have

been closed again. So, how can you keep your cashflow healthy,

your clients happy and your books balanced?

“We have had a very positive few months and although there is

uncertainty again, planning your business is so important,” says Sarah

Mason, owner of Sarah Mason Professional, Galway. “Rebooking

your clients is a must and getting their haircare regime in place is

paramount in your business, not forgetting about the smaller services

as fillers for your day to maximise your potential.”

Despite the second lockdown, the government’s recent budget

announcement will hopefully ease some worries. The government

confirmed a reduction in the VAT rate for the hairdressing industry

from 13.5 per cent to 9 per cent until the end of 2021. Businesses

closed or severely impacted by restrictions can apply for financial aid

through the Restrictions Support Scheme. The current Wage Subsidy

Scheme is due to expire on 31 March 2021, but the government has

committed to running a similar scheme for the rest of the year, in an

effort to protect jobs. And for sole traders, your 2019 tax balance and

2020 preliminary tax can be deferred for a year without interest, to

provide some cashflow for your business.

Sarah suggests creating a second account for savings to help you

keep on top of your finances. “It is also vital that you manage your

stock levels as stock wastage can cost a business a lot of money,”

she explains. Increasing your prices can be a way of upping cashflow

while also helping clients recognise your value. “We increased our

prices on our reopening purely because of extra costs, but we

have extended the amount of time that we spend with each client,”

says Sarah. “This has been incredibly positive because they really

appreciate that you have given them more.”

And you can make your clients feel special without discounts. “We

give our clients little treats such as samples when they have had a

high spend, rather than building numbers up on loyalty cards, which

we find works for us as a team,” she adds.

Checking that you’re getting the best deal possible on your

products is another way to save. Wholesalers can not only provide

excellent prices on your favourites, but also big ranges under one

roof and expert advice to boot. Hennessy Hair & Beauty has been

providing the industry with top-notch products for more than 35

years. With exclusive ranges and all-time favourites available in the

Doughcloyne and Cork city centre stores, you can be sure that you’re

investing in the best products for your salon and saving time and

cash at the same time.

Robert Chambers

Tamar Chambers

Robert Chambers, Dublin

“Recommending re-booking is so important, especially for

Christmas – many of our clients have their next two appointments

booked. Always talk to clients about what changes you might

suggest trying next time. Phorest Salon Software is a great tool for

marketing your clients. We have kept clients informed along the

way with the email marketing and they know exactly what to expect

before they arrive at the salon.

“We haven’t recently raised our prices as we felt it was the

wrong time to do this, but we did add a PPE charge of €10 per

appointment which we have now dropped to €5. We use treat

cards which are a great way of introducing clients to new services

and pampering with treatments – I think it is better to add value

than to discount. We only do this on full colour services on certain

days with new stylists who need to build their clientele.

“I would also recommend talking to your suppliers about better

prices and talking to your landlord about a reduction in rent or a

freeze on rent owed during lockdown.”


35

Great Lengths

The more you can offer in your salon, the more money you’ll bring

in. Additional services such as extensions, beauty treatments and

events can not only boost your intake, but also increase client loyalty

and help them think of you as a one-stop shop for all their needs. Get

ready to give them more than ever before!

“Salons should consider adding more services to their menu in

2021 to boost interest – even with a regular client you’ve had for

years you should never presume they are just going for the same,”

explains Great Lengths stylist Edwina Hayes and owner of Street Life

Hair, Kilkenny. “If you don’t keep up with new advances your clientele

will eventually fi lter away.”

Hair extensions have shaken off their reputation as a vehicle solely

for long, voluptuous hair, and modern offerings are now perfect for

troubleshooting common hair problems – so if you don’t offer them

yet, you need to start! “Great Lengths extensions are particularly great

for business, as there’s a respect for the ethicality of the hair and the

brand history,” explains Edwina. “It’s about creating extra length and

volume and Great Lengths never fails. The colour match is never a

problem with more than 80 colours available to choose from. When

we fi rst came out of lockdown, people felt they deserved the best and

wanted to go for the top quality brands in products and extensions.”

Extensions open up opportunities for upselling, bringing a nice

injection of cash to your business. “New extensions clients who visit

your salon are also a possible new colour and style client for the

taking,” says Edwina. “I offer our extensions clients a discounted

weekly blow-dry if they book a running appointment – this

maintenance also helps the longevity of their extensions.”

Adding beauty offerings to your salon can help bring people in and

bump up their bills, too. You can make your salon a destination for

not just hair but eyebrows, nails, make-up and treatments. “Salons

should defi nitely add beauty and aesthetics to their menus, as they

complement each other amazingly,” say Debbie and Tracie Ennis,

owners of Blondies Hair & Beauty in Rosslare, Co. Wexford. “The

best services to introduce initially would be a nail bar, brow bar and

make-up. As the years have progressed we’ve moved on to offer

semi-permanent brows, non-invasive aesthetic procedures and

cosmeceutical facials.”

Teamwork and excellent timekeeping mean that it’s possible to

upsell a client to add a beauty treatment when they’re in the salon for

a hair service. “When a client walks through our door they are a client

of the whole salon, not just of one person,” explain Debbie and Tracie.

“We’ve had clients just come for hair and now they come to get their

hair, brows and nails done. If a client books an upstyle appointment

we’ll ask them if they would also like their make-up done. If a colour

client has a half-hour development time, we ask them if they would

like their nails done or their brows threaded. The client is usually

thrilled they can get it all in one place!”

If you’ve got a bit of extra space, make use of it by holding

events that promote your salon while making some extra cash. It’s

an excellent way to give back to your clients, and allowing them to

bring a plus one can bring new people into the salon. Once they

know what you’re all about, they are more likely to come back as

a paying customer. Renting out space for shoots and events can

also bring in money in the form of day rates, with minimal effort from

you. Additionally you never know who you might meet – use the

opportunity to network and make some contacts for the future.


Great Lengths

Michelle Grimes

Maven Studio, Dublin

“Our events cover every angle of hairdressing that I think will help freelancers grow. For example we had

Tony Heffernan, the Tattooed Accountant, in to do a training day on finances and accounting specifically

geared towards freelancers. Ky Wilson did a session and a talk on going out on your own, too. We’ve had

social media experts, yoga, spiritual classes and then at least once if not twice a year, we try to host a

Freelancer’s Night where anyone in the hair and beauty industry who works out on their own can come in

and mingle, have fun and connect with each other.

“A good event is one that solves a problem for people, helps them get over a stumbling block or teaches

them something that helps them move forward. It helps that freelancers who attend our events are doing

it on their own time – they are investing in themselves so they are eager to learn and participate. There is

always great engagement and banter at a Maven event. We had some amazing classes lined up for 2020

before Covid-19 hit – Lorraine Dublin, Christina Cook and Lena Bogucharskaya – so as soon as it’s safe to

get dates set for these legends we will do so.

“I also encourage the members at Maven to take the space and run their own courses, I love seeing

them push themselves. They turned the light on me and got me to do my own course, so I’ll be hosting

one for anyone who is going, or who is thinking about going, out on their own. The course will cover

everything that you need to do before you start and then how to become successful when you do so.

We’ll be talking, start-up, finances, branding and social media.”

Ky Wilson


37

RETAIL THAT ROCKETS

WITH TWO LOCKDOWNS AND AN UNCERTAIN FUTURE, SALONS ARE LURCHING BETWEEN FLOURISHING AND ZERO INCOME.

HOWEVER, SOME SMART SALONS SET UP THEIR OWN ONLINE SHOPS, PROVIDING A LINE OF COMMUNICATION BETWEEN

HAIRDRESSERS AND THEIR CLIENTS, WHILE ALSO ENCOURAGING THEM TO TREAT THEMSELVES AND SPEND SOME MONEY.

FIND OUT HOW THESE TWO SALONS DID IT AND WHY THEY’VE NEVER LOOKED BACK…

Bankz Hair and Beauty

Barbara Aldritt

Bankz Hair and Beauty,

Portlaois, Co. Laois

“I set up my online shop in April. It was a new concept

for me as my company is generally a very face-to-face

business. However, I had to adapt to change and offer a

solution to my clients. I watched webinars to educate myself

on online business as I needed to ensure my clients would

be offered an easy-to-use shopping solution.

“I partnered with John Donnelly from Digital Salon

Group and in order to set up retail I had to ensure all my

key products were available in suitable quantities for my

shoppers. With the help of the government’s Enterprise

Voucher this larger than normal product ordering was made

possible. As I am a sole trader I was not entitled to be on

the pandemic payment, so for me to make an income I

really had to make this new online expansion work!

“I sell everything from hair to beauty products. I ensure

my bestsellers are reviewed regularly and kept well-stocked

to meet customer demands. The main brands I stock

are JOICO, ALFAPARF Milano, ghd and Hot Tools. The

online shop has helped my business through lockdown, as

product revenue increased by 89 per cent between April

and July. I would highly recommend

salons set up online shops.”

Michelle Robinson

Aviary Beauty & Hair,

Newbridge, Co. Kildare

“My goal for 2020 was to launch our online store, as I felt

this was just how people shop now for groceries, clothes,

skincare and haircare. Although the latter is a far more

bespoke category as you want hair and beauty products

to be carefully and professionally selected for you. Not by

a faceless company but from a salon that knows you and

your hair concerns.

“I worked with Digital Salon last year and it helped me

create a new website, one that was mobile-friendly, as this is

how the vast majority of us view our screens now. My plan

was to launch in May, but in mid-March we had to get it set

up straight away. I can honestly say without our online store

my business would not have survived being forced to close

for so long. It saved any redundancies or reduced work

hours from the team, which was my biggest concern.

“I believe it’s impossible to do business now without an

online presence. People like to have control, browsing our

product offerings and reading about them in their own time

– the majority of our sales come between 8pm and 10pm.”

Aviary Beauty & Hair


Jodie Quinn

Marketing your salon via social media is no longer a choice – it’s

a necessity. Your account is a virtual shop front, telling everyone

who searches for your salon what your work, interiors and even

team members are like. However, the online world is a fast-paced

one, and an active Facebook page and sprinkling of pictures on

Instagram is not enough. With Reels and Tiktok now integral parts

of the digital landscape, how can you make sure you’re maximising

your potential and getting your salon known?

“Now more than ever, social media is a big part of our lives with

people interacting through this platform on a daily basis,” explains

Jodie Quinn, art team member at House of Colour, Dublin. “It’s

a platform to get your name out there, express your talent and

individuality and build a strong clientele.”

She continues: “You have to identify your target market and how

you want to be seen – whether that’s through pictures, short videos

or tutorials. I like to do both hairdressing and personal content as

I’ve found as much as people like to see your work, they also like to

know the person behind the page. Being yourself is best.”

Tiktok and Reels are perfect for hairdressers, says Jodie. “They

are such easy platforms to use to showcase your work – a ‘before

and after’ photo or a quick little ‘before and after’ video and you’re

ready to post,” she says. “The simplest videos are usually the best –

something as simple as mixing your colour makes a great video!”

And you don’t need a large investment of time or money to get

the most out of social media. “One minute before you begin with

your guest and one minute after you’re finished opens a huge

platform to express yourself,” she adds. “You don’t need to put a

lot of effort in or buy a fancy camera – some natural light and a

good finish and you’re ready to showcase your work to the world!”

Online consultations are another way to harness the power of

the internet – by bringing your expertise into peoples’ homes. They

spiked in popularity during the first lockdown, but many salons

are now seeing them as a way to provide flexible advice, improve

accessibility and stay in touch with clients.

“Lockdown prompted us to reach out to our clients,” says Sarah

Clancy, senior stylist at Ravens Hair Salon in Limerick. “During this

time, a lot of people felt isolated. We needed to reassure our clients

and friends that we were working hard behind the scenes, gathering

information through virtual consultations and that we would be

ready to hit the ground running upon reopening.”

Louise McGrath, owner of L’Avenue in Ashbourne, Co. Meath,

also decided to start offering virtual consultations to manage their

re-opening process. The Ravens team and the L’Avenue team

both used forms from Digital Salon Group for their consultations.

“They were accessible on all of our social media sites through online

links on Instagram and Facebook during lockdown – clients simply

followed the links, filled out the form and submitted it,” says Sarah.

You can really get to know your client’s hair with digital

consultations, especially as they may have had an attempt at cutting

or colouring themselves while stuck at home. Questions on the

L’Avenue form include: ‘When did you last cut and colour your hair?’

‘If you did it at home, what did you use?’ ‘What are you hoping to

achieve from your salon appointment?’ ‘What products are you

using?’. Louise explains: “We felt these questions allowed us to

determine how clients’ hair would behave and also allowed us to

see the length of regrowth, any build-up on the colour and so on.”

Ravens Hair Salon

Rouge

natıon

Perfect peaches, ruby reds and fiery coppers collide in the

latest collection from Zeba Hairdressing. This is the stuff clients

dream of during the festive seasonˉ toasty tones and warm shades

with some serious shine

PHOTOGRAPHY BY DYLAN MADDEN

40


CREATIVE HEAD IRELAND 41



HAIR COLOUR Mike De Canter at Zeba South William Street. STYLING AND

CUTTING Fergus Daly at Zeba South William Street. MAKE-UP Nicole Lynch

Piece of

the action

Salon owner, fashion fanatic and editorial ace, Richard Phillipart has so many strings

to his bow it’s little wonder he’s enjoyed the success he has. With the help of his core

Fashion Week squad – featuring Matthew Sutcliffe, Jordanna Cobella, Lauren Bell,

Bailey Humphreys and Jennifer Linton – the regular lead for teams supported by

L’Oréal Professionnel and BaByliss PRO built a backstage vibe at Salon Smart Live

to recreate three of his favourite creations from his back catalogue…

PHOTOGRAPHY BY ANDY LANE

Richard

Malone

S/S20

STRAIGHT FROM the S/S20 runway, this perfect plait for

Richard Malone was inspired by the collection’s beautiful,

intricate accessories. Sinuous metallic additions were

stitched to the end of the sleek braids, to enhance the

stylistic effect. “It’s the precision and thought behind the

look that gives it that high-end edge. There are no lumps,

bumps or movement,” Richard explained.

Hair was prepped and blow-dried with L’Oréal

Professionnel TECNI.ART Liss Control and Pli for the

perfect texture. 6Fix was sprayed continuously during the

styling to keep things smooth, before using a combination

of netting, hairspray and diffusers to flatten and smooth

through the crown of the head.

“It’s about taking classic techniques and rethinking

them,” Richard added. “I use this technique in the salon

sometimes too when I’m doing a soft blow-dry. You can

also spray hairspray on a big, dense synthetic make-up

brush to hold specific strands in place.” The result was an

exquisite, elevated take on a classic look. Not one hair was

out of place, so all eyes were on the metallic elements as

they caught the light down the runway.

This look also made an appearance in Richard’s

Snowdonia-set masterpiece Nomadic Winter, which

featured exclusively in the January 2020 issue of Creative

HEAD UK. How could we forget the alpaca co-star?



‘Please don’t

touch my

HAIR’

Vogue

PART OF RICHARD’S first independent Vogue shoot,

this celebrates the versatility and beauty of textured hair.

The dramatic shaping was courtesy of a sponge board

and synthetic hair extensions to create the base.

The model’s hair was then carefully brushed up to

blend into the shape. “It’s sculptural, but it’s so easy to

lose that shape,” Richard warned. “It took a lot of time

to perfect the parting at the back.” The hair fanned out

flawlessly, with precise lines blending seamlessly into

the shape. “It’s details like this that elevate it above ‘hair

up’, so that it looks super refined.”

Richard tolerates absolutely no excuses when it

comes to textured hair. “It’s important that people take

the time to educate themselves to deal with all types of

hair. It’s 2020, with all of the resources at our disposal

there really is no excuse.” The Vogue piece also included

a 32” dreadlock wig that took Richard three weeks to

create; all of the looks were about enhancing natural

texture, rather than defaulting to blow-drying or weaves.



Jack

Irving

A/W18

at On|Off

A THROWBACK TO Jack Irving’s A/W18 On|Off

presentation, this look was one of first assistant Lauren

Bell’s all-time favourites as a part of Team Phillipart.

Richard went through weeks of wig testing to get the

perfect touch of retro styling and a plastic-look finish

for the futuristic, alien-esque vibe of the clothes.

“The references were B-movies from the ’50s,”

Richard explained. “The idea was that these were

aliens who had seen a picture of a human woman

and tried to disguise themselves, but that

they hadn’t realised that the hair wasn’t one

solid piece.” Backstory and character have

become real calling cards for Richard, and his

deep-dive research has helped elevate him

to the level of session star.

Another example of classic techniques

with a twist, the unusual plastic-y finish was a

result of gel liberally painted onto the spun hair,

created using plenty of hairspray and a diffuser.

“Using gel alone makes it too heavy,” he explained,

before showcasing how the tight double pleat was

created using chopsticks. “You can fold the hair super

tightly for that sculptural shape, much more so than

fingers,” he added. “It’s important to be prepared for

any eventuality!”

48

Hair: Richard Phillipart, assisted by

Lauren Bell, Jordanna Cobella,

Bailey Humphreys, Jennifer Linton

and Matthew Sutcliffe.

Make-up: Miranda Baron.

Wardrobe: Richard Malone, Jack Irving,

Daniel Pascal Tanner.

Models: Leili St Clair, Lylana and

Mahalia @Nevs Models

Watch Richard at work at Salon

Smart Live! The whole event is

available to watch on demand

– visit creativeheadmag.com/

salonsmart now!


Balayage without the

bleach for my favourite

client - my wife!

Action shot of me at work – snip snip!

A golden hair journey

#colour

My magic board, comb,

brush, and bowl

In the

frame

Danilo Possato (@danilo_possato)

at David Marshall Hair Salon

in Dublin snaps away!

Warmth, warmth, warmth!

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

A colourful day

in the salon!

Our book collection to help

clients pass the time

Baby highlights with

creamy #balayage

The boss @davidmarshallhairsalon

sending me off to London

on a work trip!

Copper is one of my

favourite colours to create

50


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10 MINUTE

VEGAN

COLOUR

AVAILABLE FROM

JANUARY

VEGAN FORMULA

UV PROTECTION

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Creative HEAD Ireland Christmas 2020

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