Creative HEAD Ireland Christmas 2020
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CHRISTMAS 2020
IRELAND
Completely
Authentically
Yo
EXPRESS
YOURSELF!
Individuality, originality, creative freedom… Creative HEAD took
to Instagram to share the chance to form the cover shoot for the
Christmas issue, the final edition of this unprecedented year.
In partnership with Matrix, we invited creatives from across the UK – independent
freelancers and salon-based stylists – to submit a short film that captured
themselves and their vision, as we hunted out freethinking stylists buzzing with
ideas and passion with stories to tell. We wanted each look from each artist to be
a story of self-expression; their voice in visual form. What do you stand for as
an artist? What fuels your creativity? What stamp do you want to leave on the
hairdressing industry?
It’s a blank page for these fiercely independent talents to showcase something
that feels completely, authentically them – powered by Matrix and its mission to
provide a creative playground for artists to express themselves completely. With
two brilliant Matrix mentors – Lisa Farrall and Ria Kulik – there behind the scenes
to support and nurture these individual and personal stories, this was a chance to
follow their own brief, a wide open space of possibility… and that’s just the way we
like it!
The playground is open to all – the Matrix Colour Collective. This comprises
inspirational, creative, individual and authentic colour specialists; a mix of eclectic,
fresh and unique talent. The movement cultivates a community of hairdressers
with different skills and levels of experience from all walks of life, all with a shared
vision: to push the boundaries of hair. Whether a salon employee or a freelancer
working independently, the Matrix Colour Collective welcomes hairdressers into its
community who find inspiration through ideas and skills, sharing and learning from
one another… just like this incredible shoot.
Supported by Matrix education and an extensive professional colour and haircare
portfolio, each individual can discover their own path, allowing them to be their
true, authentic selves without ever feeling alone. Matrix Colour Collective is not a
members-only club; it’s an open invitation to be a part of something bigger.
A way for artists to come together in a welcoming community to explore, share
ideas, create and learn from each other, while trying new and existing colour
and retail with complete confidence. Doesn’t that sound inviting?
Hair Mary Adekoya, Papachichi Style; Troy Alexandros, Arcana Studios; Jordanna Cobella, Cobella; Thomas Frear; Sam Kerswell, Mode Hair Lab; Maxine McArthur
Matrix mentors Lisa Farrall, WIG London; Ria Kulik, The Hairbank
PORTRAIT PHOTOGRAPHY Conor Clinch, assisted by Guy Gunstone
Behind the scenes photography: Creative HEAD and Matrix
Make-up Eli Wakamatsu @Stella Creative Artists using Honest Beauty, assisted by Elina Balint
Fashion Issie Gibbons, assisted by Rae Harrison-Doyle @Stella Creative Artists
Models Rose Gray; Lorna Markillie; Dani Nowokunska; Rachel Saville; Ava Roeg @The Hair Desk; Chanel Vegas
Prepped at The Social London
Shot at Luchmun Studios
CREATIVE HEAD PARTNERSHIP
WE’VE GOT
Two Matrix Artists – Ria Kulik and Lisa Farrall – were specially chosen for the matrix Colour Collective because of
their values, their vision, their community spirit and because they reflect what Matrix stands for. You’re never
alone with Matrix, and you never need to be anyone but yourself. Come as you are and get ready to play…
Ria Kulik
matrix artist
The Hairbank, Urmston
@riak_hair
A THIRD-GENERATION
HAIRDRESSER, RIA HAS ONE OF
THOSE BUBBLY PERSONALITIES
THAT CAN’T HELP BUT MAKE
YOU SMILE WHEN YOU’RE
IN HER COMPANY. AN IDEAL
MENTOR FOR THE SHOOT,
SHE’S A BRILLIANT ALL-
ROUNDER WITH LOADS OF
AWARDS TO HER NAME AND
OODLES OF PASSION WHEN
IT COMES TO EDUCATION…
ON THE PROJECT
“I’m really, really excited to be
here. It’s such a good project to
be part of, especially when it’s
all about expressing yourself.
I really want to see the artists’
personal stamps – who they are,
what they’re all about. Everyone
is so different, and it’s really good
to see that individuality coming
out and they can save it for
themselves in this moment,
on this shoot.”
BEING A MENTOR
“I’m quite aware not to try and
push someone into doing what
I think they should be doing. It’s
their vision, it is what they want to
do, and I’m here just to guide them.“
THE RESULTS!
“I personally love colour, it’s
my first love. There are a lot of
exciting fashion colours coming
through, lots of pink in there, and
I’m really excited to see that in
front of the camera.”
YOUR BACK
“I live, eat and
breathe Matrix,
and have done since
I started training.
I know that colour
shade chart inside
out! Since Matrix
took me under its
wing, I have felt
part of this family.
some of the stylists
had never used
Matrix before, so it
was brilliant to be
able to show them
the range on offer”
RIA
“Education is really
at the heart of me, and
at the core of Matrix. I
love being part of the
Matrix family because
it is everything that I
stand for: individuality,
equality and supporting
hairdressers all while
being authentically you”
LISA
CREATIVE HEAD PARTNERSHIP
Lisa Farrall
matrix ambassador,
UK & Ireland
WIG London, London
@lisafarrall
COULD THERE BE A MORE
PERFECTLY SUITED MENTOR
FOR THIS PROJECT THAN
LISA FARRALL? LISA IS
A VOCAL ADVOCATE OF
EMBRACING BEAUTY AND
SELF-EXPRESSION IN EVERY
FORM. SHE’S THE FOUNDER
OF EDUCATION BRAND WIG
LONDON, WHICH PUSHES FOR
EVERY HAIRDRESSER TO BE
ABLE TO WORK WITH EVERY
HEAD OF HAIR, NO MATTER
THE TYPE OR TEXTURE. LISA’S
GOT YOU!
ON THE PROJECT
“Education is really at the heart of me, I love doing
it but to work with these talented hairdressers, it
just feels so good. Usually I would be getting stuck
in doing a model’s hair but for me it’s about just
stepping back, helping others to get inspired and
just having a bit of fun. I’ve got the easy job, I’m
just there for jokes!
BEING A MENTOR
“It feels amazing to be a mentor. When you’re
doing a shoot like this and you’re bringing all of
these amazing hairdressers together, I think it’s so
important to bring a sense of community. That’s
what this project is all about – we’re all in this
together, we’re stronger together, we’re sharing
inspiration, we’re sharing tips. This shoot really
represents that vibe.”
THE RESULTS!
“Looking at the moodboards and then talking to
each stylist, it’s really interesting to see – they’re
ready to do something that represents their
individual style, that is completely, authentically,
unapologetically them, and it’s such a mix. Some
of the team are commercial, some want to push it
a little bit more. I’m excited to see their styles come
to life, because they’re all so different.”
THIS IS ME
I love FEMININITY, but WITH AN edge. that
pops for people to just look at and think:
‘Hmm, how did she do that?’.
I’m inspired by a designer called
Zimmermann. He’s all about beautiful,
feminine shapes, and also patterns.
MY CREATIVITY IS FUELLED BY Looking
outside the industry – interior
design, fashion, even being in bars and
restaurants… I’m a socialite! I enjoy
talking to people and entrepreneurs,
looking at people on the street –
especially in Camden.
I would love to give back to the industry as
much as I’ve received from other educators
and creatives. I’d love to
inspire more people to
join the industry
because there is
so much to offer
and so much to take
from it. It’s a huge
conFidence builder.
let your work do the
talking and your
voice will follow.
Jordanna Cobella
Cobella, Kensington
@jordannacobella
ARIES. SOCIALITE. CRITIC
“It’s been
fantastic to
bounce off
Ria and Lisa’s
energy. It’s
wonderful when
you can PUT
Three heads
together,
rather than
only take input
from your own”
Jordanna
CREATIVE HEAD PARTNERSHIP
AND THIS IS MY
SELF-EXPRESSION
I’ve worked with a cool colour and a
warm colour, merging the two together.
And I’ve contoured around the face to
complement my model’s beautiful blue
eyes. I love messy, bed-head hair but
with a tiny bit of a fInish and a ‘70s
kind of set.
The model colour mix
Matrix ColorSync Watercolours Quartz Pink
Matrix ColorSync Watercolours Coral Peach
Matrix ColorSync Sheer Pastel Violet (SPV)
“The worst enemy to
creativity is self-doubt”
– Sylvia Plath
THIS IS ME
I see everything in the chair,
from day-to-day commercial to
looks that are really quite
edgy and punky, because being
a bit different myself, you
attract your own clientele.
Do what you want, when you want
to, and be proud of it.
I stand for individuality –
because as much as I want to put
my own twist on my client’s hair,
I want them to be individual. I
don’t want her walking around
with the same hair as all her
friends.
If I’m honest, I’m just a
total hair geek. I can
just look at a painting
or a building, or
sometimes just a person,
and be inspired.
Maxine McArthur
Glasgow
@maxinemcarthurhair
NUTS. LOUD. GEEKY
be the best that you can
be and show what you
stand for, which for me is
colour.
You are own worst enemy.
If you tell yourself you
can’t do it, you never
will. A positive
mental attitude
makes a massive
difference –
giving you the
conFidence
to be able
to listen to
yourself. So,
make sure
you go with
it, not
against
it.
“Oh my gosh, Ria
and Lisa have been
great – it’s been
so much fun. It’s
really nice to geekout
with different
people. I’ve loved IT”
Maxine
CREATIVE HEAD PARTNERSHIP
The model colour mix
Matrix LightMaster8 With Bonder Inside
Matrix SoColor Beauty Mocha Copper
Matrix ColorSync Copper Booster
Matrix ColorSync Red Booster
AND THIS IS
MY SELF-
EXPRESSION
This look is very ’80s, very raw –
a natural ambience and embrace
of colour. Everything was done
old-school: freehand, scrunching…
it’s really just about being practical
and using the physical element
rather than the structural and
visual side of colour. I wanted to
get an almost fur-like effect on the
hair, but still make it look really
feminine and sexy. I just looked
to see where I wanted to place the
colour and put it right there. It’s
like fox fur with a Warhol twist.
AND THIS IS MY
SELF-EXPRESSION
Colour is something I really like to
experiment with, but I didn’t want to
create anything scary. Think of an
unconventional 2020 bride! I went
in with the soft pink and the lilac,
just to jazz it up and make it more
contemporary. Then I ashed out the
wig to give it a little more edge.
The model colour mix
Matrix ColorSync Sheer Pastel Violet (SPV)
Matrix SoColor Cult Starfish Coral (Direct)
Matrix SoColor Cult Flemenco Fuschia (Direct)
“Lisa is
amazing,
she works
a lot with
wigs, and I
felt like
she really
understood
me; she knew
exactly
where I was
going. I was a
bit nervous
though –
she’s pro!”
Mary
THIS IS ME
I’m known for making a
weave look so real that
you have to look twice!
I own at least 30 wigs,
and I probably have
another 30 with my
sisters. Rewind two
years and nobody
would admit TO
WEARING ONE,
whereas now it’s
LIKE: ‘yeah it’s
a wig, so what?’.
It’s become
fashionable
AND AS A RESULT,
I’VE been able
to be a lot more
creative.
MY CREATIVITY
IS FUELED BY The
need to widen
my horizons and
to do things
differently.
For me it’s like:
‘okay cool, you’ve
done this, let’s do
something ELSE!’.
I’m in competition
with myself to do
better.
I STAND FOR
MAKING women
feel absolutely
beautiful, no
matter what hair
they choose.
In the world of social
media, we’re plagued
by competition and
doubt, comparing
ourselves with others.
What would you do if
social media shut down
and there were no other
voices?
Whatever you CREATE,
be happy. Look for what
makes you happy, and
what inspires you, and
put THE TWO together.
Mary Adekoya
Papachichi Style, London/Essex
@papachichistyle
HAPPY. STORYTELLER.
BOUNDARYPUSHER
CREATIVE HEAD PARTNERSHIP
Thomas Frear
Bournemouth
@thomasfrearhair
PUNK. PARIS. POP
THIS IS ME
AS AN ARTIST, I
stand for freedom
of identity,
freedom of speech
AND freedom from
fear - FROM being
judged in a very
pretty world.
I LIKE TO DO MY
CREATIVE THINKING
LOCKED IN MY
BEDROOM, LISTENING
TO Lana Del Rey.
IF I COULD LEAVE A
STAMP ON THE INDUSTRY,
IT WOULD BE TO TEAR
AparT THE CONCEPT OF
BEAUTY.
I am tired of seeing
‘pretty girls’ and
‘strong jawed men’
being projected
into our lifestyles,
creating unrealistic
beauty standards on
our population.
MY ADVICE TO SOMEBODY
STRUGGLING is TO
Surround yourself
with people who have
similar views to you –
the same ideology of
how the world should
be. It will dEFINITELY
educate you AND HELP
YOU TO GET TO WHERE
YOU NEED TO BE.
I have made a
personal choice
to only use queer
people to model
for my projects
and creations as a
celebration of the
weird and wonderful
humans in the world.
CREATIVE HEAD PARTNERSHIP
“Lisa and Ria
are so lovely
AND THey’ve been
so helpful –
I’ve never used
Matrix before
and they really
helped me get
a grasp on the
products”
Tom
AND THIS IS
MY SELF-EXPRESSION
I chose to style my model, Dani as their drag persona,
Well Hung Parliament, to show the underrated culture of
drag kings; they just aren’t publicised as much as queens.
Queer people are at the forefront of innovation in trend,
authenticity, fashion and culture… it creates a subculture
that runs into the mainstream and we never get credit for
it! So, this story is a nod to queer rebellion. I wanted to
take aspects of the ‘80s and ‘90s ballroom scenes with a
queer punk vibe, destroying the binaries of gender. It’s
just a real big gender-bending fashion moment of drag
and queerness and pop punk vibes, intertwining into
something that’s not really been seen before.
The model colour mix
Matrix LightMaster8 With Bonder Inside
Matrix ColorSync Red Booster
Matrix ColorSync Copper Booster
Matrix SoColor Cult Lucky Duck Yellow (Direct)
The model colour mix
Matrix ColorSync Watercolours Coral Peach
Matrix ColorSync Watercolours Berry Violet
Matrix ColorSync Watercolours Quartz Pink
Matrix ColorSync Dark Blonde Ash (6A)
Matrix ColorSync Light Blonde Ash (8A)
Matrix Color Sync Pearl (11P)
“It’s been
brilliant
working with
Lisa and Ria.
I’ve learnt
so much from
them both”
Sam
AND THIS IS MY
SELF-EXPRESSION
I wanted to do something
completely different, the opposite
of what I do on a day-to-day basis,
which is everything from balayage
to intense, vivid rainbows and never
anything in between. So, I thought:
‘let’s do some really soft, dusty
tones.’ I’m really into crystals – I
have amethyst in the studio – and
I wanted to mimic that dusty lilac
colour with the pink core. Then
add a wave that’s not as formal as
a finger wave but it sets a tone of
place. It’s all just really soft.
Sam Kerswell
Mode Hair Lab, Plymouth
@sam.kerswell
FUN. FRIENDLY. CONSIDERATE
THIS IS ME
AS AN ARTIST, I STAND FOR Being
nice to others.
MY CREATIVITY IS FUELLED
BY Google! I love the Google
Doodles – when you click
on the quote, you get other
suggestions. THAT’S HOW I
DISCOVERED CRYSTALS. I just
kept clicking and seeing all
these different colours, a
total inspiration.
MY ADVICE TO SOMEBODY
TRYING TO FIND THEIR VOICE
WOULD BE JUST TO Take time
TO think about exactly
what you’re going to do
and where you want to
go.
My clientele is varied.
I’ve got a lot of celebrity
clients, I do a lot of wigs
for celebrities and
Ru Paul’s Drag Race.
I do most of my
creative
thinking in
the bath! I
lay there
as long as
two hours –
in all the
vanillascented
bubbles.
I scroll
through
my phone,
looking
at other
people’s
work, and
I just get
thinking…
CREATIVE HEAD PARTNERSHIP
Troy Alexandros
Arcana Studios, Hackney
@troy.hair
BOLD. SHY. GENERATION Z
THIS IS ME
I get inspiration BY LOOKING TO the past – I
TRY TO TAKE A LOOK FROM THE past and CREATE AN
iconic colour for the futurE.
MY CREATIVITY IS FUELLED BY Striving to
FIND that next look. I’m very hard
on myself.
There’s always been A next BIG
thing OR TREND – LIKE ombre OR
balayage… I would like to be
behind SOMETHING LIKE THAT AND
LEAVE MY MARK ON THE INDUSTRY.
THE ADVICE I WOULD GIVE TO
SOMEBODY STRUGGLING TO FIND
THEIR VOICE IS Just try TO FIND
SOMETHING you’re good at and
run with it.
I do most of my creative
thinking in the shower – it’s
quiet, the sound of running
water… ideas will always pop
to me mid-hair wash, when I
don’t have a pen around!
Freedom is when someone sits
in your chair and they say: ‘do
whatever you want’. And I can
really get creative and look
at their style and lifestyle
and bring out their personality
in the best way.
“Working with
Ria and Lisa
has really
boosted my
conFidence.
They’ve given
me loads of
tips that I will
carry into
the future”
Troy
AND THIS IS MY
SELF-EXPRESSION
I decided to go with the iconic Farrah Fawcett
style from the ’70s – that blow-out but with
a reference of a ’90s face frame, which has
definitely come back into fashion. Because
it’s an old-school look, I used an old-school
technique; a classic blow-dry away from the
face and then straight back on the rollers.
CREATIVE HEAD PARTNERSHIP
The model colour mix
Matrix ColorSync Sheer Pastel Violet (SPV)
Matrix ColorSync Watercolours Coral Peach
Matrix ColorSync Watercolours Quartz Pink
For even more from this exclusive cover
shoot, in partnership with Matrix,
visit creativeheadmag.com/paint and
creativeheadmag.com/selfstyled
CREATIVE HEAD ADVERTORIAL
LET’S GET
TOGETHER
You know what you want to create. Now you need tools you can rely on to let your
creativity come alive. You bring the ideas, Matrix has the kit you need...
IT’S AN EXCITING time to be involved with Matrix. A mainstay of
salons and freelance kit bags for 40 years, hairdressers around
the globe have grown up with Matrix, trained with Matrix. And
for good reason – through the years, Matrix has been the brand
that celebrates the hairdresser and makes them feel a part of
the family. This is one of the main reasons as to why the Matrix
Colour Collective was created – to help cultivate a community of
hairdressers, by bringing together artists with varying levels of
experience and expertise.
Each artist is embraced as they are and encouraged to
create and share their best hair techniques, while inspiring and
learning from each other. Matrix provides the tools to bring their
creations to life, with extensive professional colour and retail
ranges. Stylists turn to Matrix for its uncomplicated and easyto-use
products allowing them to perfect their skills and craft
with confidence. The Matrix community is supported by a strong
education team of Matrix Artists and Educators, now even more
accessible via digital education courses. It’s easier than ever to
develop new skills and perfect your craft in your own time.
2021 – it is going to be a BIG year for the brand (keep your
eyes peeled for more in the spring!). For now, discover more
about the Matrix colour and retail ranges to help bring your hair
creations to life.
There are so many reasons to fall in love with Matrix, including
these must-have products. The rest is up to you, so what will
you create?
Matrix LightMaster8 with Bonder Inside
Care as you lift with new LightMaster8
With Bonder Inside pre-mixed to lift up
to eight levels. Great for all lightening
techniques.
Matrix ColorSync toners
Choose from three toning technologies –
Fast, Acidic and Alkaline. Matrix ColorSync
5 Minute Fast Toners offer quick toning at
the backbar, Acidic formulas are great for
sheer deposit-only toning, while Alkaline is
ideal for seamless blending.
Matrix Total Results Keep Me Vivid
Lamination Spray
The colour service essential! Reach for
this clever bit of kit, a professional-only
lamination spray, which helps lock-in
colour, leaving hair visibly vibrant
and shiny.
DISCOVER MORE ABOUT MATRIX, THE MATRIX COLOUR COLLECTIVE AND ALL THE BIG PLANS FOR 2021.
VISIT MATRIXHAIRCARE.CO.UK AND FOLLOW MATRIX ON INSTAGRAM AND ON FACEBOOK #MATRIX
SIGN UP FOR THE LATEST NEWS AT MATRIXHAIRCARE.CO.UKNEWSLETTER
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Editor’s letter
11
40
IT’S THE END of 2020 – and what a year it has been. With
two lockdowns and a big question mark over the future, the Irish
hairdressing industry has stepped up and dealt with everything
that’s been thrown at it, with grit and determination. To prepare for
2021 and the challenges it may bring, we have put together a toolkit of all
the support, ideas and motivation you need to keep your business on track
over the coming months – find it on page 30. But we’ve not forgotten a little
creative inspiration, too, with beautiful new work from Zeba and a closer look
at Richard Phillipart’s models from Salon Smart Live (which you can watch
on demand, by the way!). Still want more? Creative HEAD has launched a
new podcast in association with Treatwell, The Root of It, so plug in – the first
series is out now. And on a final note, this will be my last issue as editor of
Creative HEAD Ireland, a role that has introduced me to some of the most
creative people I have ever met. Thank you for making my job such a
pleasure over the years – have a very merry Christmas, and I wish
you all the best for the New Year!
Anna Samson,
Editor
10
JOIN US!
It’s been quite a year, hasn’t it?
Learning to adapt has become
the 2020 mantra but being
unable to host physical events
opened up opportunities to
deliver digital offerings, which
have kept us all connected.
Take Salon Smart Live, our
business networking event,
which went live stream –
and with all sessions now
accessible on-demand, expert
advice is available as and when
you need it. We launched The
Teachings – inspirational video
tutorials from industry pros sharing
their skills in creating wearable,
commercial looks, see page 28.
And there’s The Root of It – our
new podcast series. See who
we’ve had in the recording studio
for series two on page 26…
creativeheadmag.com/events
anna@alfol.co.uk creativeheadmag.com creativeheadmagofficial
@creativeheadmag
Make Your Christmas Sparkle
with Hennessy Hair & Beauty
Hennessy Hair & Beauty Ltd - THE PROFESSIONAL CHOICE
Cash & Carry: Unit 28 Doughcloyne Ind. Estate, Sarsfield Road, Wilton, Cork
www.hennessyhb.ie 021 4343436 info@hennessyhb.ie
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44
FASHION
Editorial ace and salon owner
Richard Phillipart remakes
some of his favourite looks
for Salon Smart Live
50
READY FOR ANYTHING30
A toolkit with all you need
to help you face the future
FREE INSIDE
Outliers
THE
IN THE
FRAME
Danilo Possato at
David Marshall Hair
in Dublin snaps away
CREATIVEHEADMAG.COM
You
ON THE COVER
Hair by Mary Adekoya,
Troy Alexandros, Jordanna
Cobella, Thomas Frear, Sam
Kerswell, Maxine McArthur.
Mentored by Lisa Farrall
and Ria Kulik for Matrix.
Photography by Conor
Clinch. For full credits,
see the cover section
THE
Outliers
The innovators and salons
disrupting the status quo
Issue 05/2020
EDITOR
ANNA SAMSON
EDITOR IN CHIEF
AMANDA NOTTAGE
CONTRIBUTOR
DEBORAH MURTHA
ART DIRECTOR
NICK JABBAL
CHIEF SUB EDITOR
ADAM WOOD
DIGITAL DESIGNER
EVA VESTMANN
ONLINE AND
DIGITAL ASSISTANT
KELSEY DRING
ONLINE AND
DIGITAL EDITOR
ALISON ROWLEY
CLASSIFIED EXECUTIVE
DAVID HAMMOND
SPECIAL PROJECTS
ASSISTANT
BELLA PETERS
SPECIAL PROJECTS MANAGER
JENNY BROOKS
SPECIAL PROJECTS DIRECTOR
JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
Creative HEAD Ireland is printed
on paper certifi ed as being from
sustainable sources using only
vegetable-based inks. Printed
by Buxton Press, Environmental
Printer of the Year and Printing
Company of the Year.
WRITE TO US AT:
Creative HEAD Ireland
Alfol Ltd, PO Box 289,
Hexham,
NE46 9HJ
+44 1434 610416
anna@alfol.co.uk
Creative HEAD Ireland is published
6 times a year by Alfol Ltd.
Creative HEAD is a registered
trademark. No part of this magazine
may be reproduced without prior
permission of the publisher. All
information correct at time of going
to press. Printing by Buxton Press.
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag
CREATIVEHEADMAG.COM
MAGAZINE COLOUR EVENTS INSPIRATION FREELANCERS STORE COMPETITIONS
EXCLUSIVE
Ice cream shades with an acid kick – Frazer Wallace of The Haus Studio hits
the sweet spot between fashion creativity and wearable cool with ‘Enigma’
Hear that? That’s the sound of your
new favourite podcast landing on the
scene! Introducing Creative HEAD’s
‘The Root of It’ – listen to chats between
charismatic people online now!
Five hairdressers, a closed studio set,
and the chance to simply CREATE.
Produced in partnership with
BaByliss PRO, ‘Artists in Session’
is the result
Missed the streamed event back in
September? You’re in luck! 20 sessions
from the inspirational Salon Smart Live
are available to purchase for
on-demand viewing
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag
The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
IRISH HAIR AND
BEAUTY WORTH
€2.6 BILLION
THE FIRST EVER Economic Value Report
on the Irish hair and beauty sector has
revealed that turnover for the sector was an
estimated €2.6bn in 2019.
The Hair and Beauty Industry
Confederation (HABIC) commissioned
economist and consultant Jim Power to
deliver the detailed economic analysis of
the industry, which also found that the total
employment in the sector was equivalent
to 2.1 per cent of the total Irish workforce.
A total of 9,286 hair and beauty salons were
counted in Ireland, of which 88.9 per cent of
staff were female.
In less positive findings, the Irish
hairdressing industry’s black market was
found to be worth as much as €400 million,
with a cost to the exchequer of €55 million. In
addition, the report stated that Covid-19 had
represented a “massive shock” to the sector,
and during the first 15-week shutdown €580
million in turnover was lost.
The impact of the second governmentimposed
lockdown has not been assessed yet,
but the latest nationwide shutdown means
salons face numerous challenges once again.
With salons on track to re-open at the
beginning of December, hopefully a
Christmas rush will provide a period of
normality for an industry that has undergone
immense hardship this year.
Editorial Look UK & Ireland Gold
Ireland Colour Artist Gold
Ireland Colour Specialist Gold
TRENDVISION AWARD 2020:
WINNERS REVEALED
OCCASIONS HAIRDRESSING, Sarah Mason Professional and Peter Mark
were the big winners from this year’s Wella Professionals TrendVision Award
UK & Ireland Final. Ashley Falconer of Occasions won the Ireland Colour
Artist Gold, while Creative HEAD Spotlight Competitor
Roisin Hynes took home the Ireland Colour Specialist
Gold. Ireland Craft Artist Gold was taken by Rachel
Flanagan, and Barry Kieran of Signature Hair
placed second in the Men’s Hair UK and Ireland
award. For the first time the competition had a
digital format, with more than 1,000 entries on
Instagram and 66 stylists reaching the Final and
receiving digital mentoring. For the rundown of
winners across the six categories, turn to page 16.
Ireland Craft Artist Gold
Men’s Hair UK & Ireland Gold
Style Master UK & Ireland Gold
Wella has
partnered with Green
Salon Collective to help
educate salons and their teams
on sustainability and ensure
that most salon waste is either
re-used or recycled. It hopes
to encourage more salons
to become members and
use the Collective’s
services
Winning artists, clockwise from top left: Ashley Falconer,
Roisin Hynes, Rachel Flanagan, Aoife Pomphrett,
George Smith and Rita Tuska
L’Oréal Professionnel has already
illustrated how intrinsically linked
hair and fashion are, so the limited
edition Steampod 3.0 x Karl
Lagerfeld makes complete sense.
Treat your retail shelves to the Little
Black Dress of hair tools.
lorealpartnershop.com/uk
08 CREATIVE HEAD IRELAND
Images courtesy of L’Oréal
Professionnel, Dyson, R+Co
Roksanda
Luke Hersheson
at Molly Goddard
FASHION WEEK S/S21
It was a very different experience to normal but London Fashion Week continued
post-Covid with a mix of socially distanced presentations and virtual events. At
Molly Goddard, Luke Hersheson for L’Oréal Professionnel channelled Kate Moss
via ’90s grunge for a just-woken-up vibe, while at Roksanda, Adam Reed for L’Oréal
Professionnel delivered Zoom call-relaxed glamour. At Mark Fast, Maria Kovacs for
R+Co presented ‘the day after the night before’, with a modern mix of dual texture.
At Erdem, Most Wanted Session Stylist Anthony Turner channelled Lady Emma
Hamilton with a modern, unkempt feel for Dyson.
VAT drops to 9% for hairdressers
A REDUCTION IN the VAT rate for the hospitality and tourism sector, which includes hairdressers, has been
announced in the Irish budget. Finance minister Paschal Donohoe TD announced the government would
lower the tax rate from 13.5 per cent to 9 per cent, from 1 November 2020 until the end of 2021.
Further support was also announced in the budget. The Restrictions Support Scheme will give fi nancial aid
to businesses that are closed due to Covid-19 lockdowns. The current Wage Subsidy Scheme was due to
end on 31 March 2021, but the government has committed to running a similar scheme for the rest of 2021.
Illness Benefi t will now be available after three days out of work, rather than six, and self-employed workers
can defer their 2019 tax balance and 2020 preliminary tax, interest-free for a year.
2020
2020
Mark Fast
#CHedit
MY months
AHEAD
What Christmas
has in store for...
LIZ MURPHY HOWARD
NO.5 NATURAL ORGANIC
Easy, low-maintenance
hair seems to be the most
popular requirement from
most clients, so they can
maintain their colour in
between appointments with
professional products at
home. This
winter we
will be doing
deep browns,
rich reds and
sunset blondes.
AINE CARTY
ROSSANO’S HAIR
AND BEAUTY
At the moment our staff are
very aware of the detrimental
effects on our environment
from disposable, single use
materials. Staff use reusable
face masks, water bottles
and coffee cups from Buoys
and Gulls in
Bundoran – we
can all be more
eco-conscious
where possible
and reduce
our impact.
MWIT’LL BE WORTH THE WAIT
The Most Wanted and It List Grand Final
will now take place Monday 29 March 2021,
following the decision to postpone amid
rising Covid-19 numbers and increased
restrictions. While the announcement will
be disheartening for many, particularly the
patient 2020 finalists, the choice reflects
the commitment to deliver a live event
experience rather than a virtual ceremony.
Alfol special projects director, Joanna
Andersen, explained: “To see and feel an
audience of more than 700 peers erupt into
applause, to experience that unrivalled
buzz; these are things you can’t replicate
and we just don’t want to compromise on.”
For more, visit creativeheadmag.com
IHF WELCOMES NEW PRESIDENT
AND VICE-PRESIDENT TO BOARD
THE IRISH HAIRDRESSERS Federation
(IHF) has inaugurated Danielle Kennedy
(pictured above left), owner of The Collective
by Lloyds, as its new president. Lisa Eccles
(above right), owner of Zinc Hair and Beauty,
is to serve as the vice-president. The roles
were officially voted on during the IHF’s
AGM, which took place in Dublin. Danielle
takes over from David Campbell, founder of
House of Colour salon group. “Our industry
has faced enormous challenges and the
impact of Covid-19 has been severe,” said
Danielle. “Our entire executive committee
will continue to proactively and positively
face down these challenges.”
MOVERS AND
SHAKERS
Monica Teodoro is the new
general manager, education
and professional development,
for L’Oréal Professional
Products Division UK & Ireland,
a newly created role.
Freddie Banks will take
up Monica’s previous role
of general manager, L’Oréal
Professionnel UK & Ireland,
while Maya Sfeir will succeed
Freddie as general manager,
Kérastase and Shu Uemura Art
of Hair, UK & Ireland.
CREATIVE HEAD IRELAND
09
#CHedit
WHY DID YOU WANT TO BE A HAIRDRESSER?
Initially I didn’t even think of
hairdressing – I left school and went to
do a PLC in nursing but I felt it wasn’t
for me. I took up an apprenticeship
in hairdressing not knowing a lot
about it. Within a few months I knew
it was where I wanted to be, a place of
creativity and freedom.
WHAT ARE YOUR HIGHLIGHTS SO FAR?
Winning a place on the Irish
Hairdressers Federation Star Team.
Although I was fairly inexperienced
at the time, the judges could see my
potential. It was hard work but it all
paid off when I was able to stand up
on stage with a trophy. Also getting
to the L’Oréal Colour Trophy STAR
Award final as part of a duo was a huge
achievement – and hopefully we’ll win!
JADE MCDERMOTT
FRAME CREATIVE HAIR DESIGN
AGE: 20
WHERE DO YOU SEE YOURSELF IN 10 YEARS?
I hope I’m recognised globally for my
work. I want people to know my name
all over the world. I hope I’ve travelled
and educated people on all things hair.
I also see myself working with top
brands and my name being a brand
itself! My Instagram will have a blue
tick and I’ll be able to make properly
produced Instagram video,
rather than just on my
phone like I do now.
WHAT IS YOUR DREAM HAIRDRESSING GIG?
To demonstrate a look that I’ve
created and have thousands of
people there to see what I’ve
created, to hear me speak. I
want to travel a lot with work,
so going to different countries
and teaching people from all
over the globe is a huge dream
of mine that hopefully will
become a reality.
#CHedit
Inside
story
IKON HAIR CORK
Ikon and its owner Valerie Finnegan Cahill are legends not just in Cork, but
across Irish hairdressing. So, moving the salon to new premises on the city’s
Marlboro Street – in fact the very unit where Val fi rst began her career – was
not a decision taken lightly. “We wanted to future proof Ikon,” Val explains. “We
started looking for our ‘forever’ salon space and we found it!” The new space
was created to impart a sense of luxury, and was created alongside interior
designer Ber Pey of Studio No.6 Interiors. “Ber took the time to get to know
us and our vision, then created a space that refl ected both,” she says. Stand
out pieces include the bespoke dividing wall, made by ironworker and friend
Pat Keating, and the celestial wallpaper on the feature wall. The new look has
gone down a storm with Ikon’s loyal clients. “It has a real feel of a New York loft,
and the high ceilings, huge windows and double doors out onto our roof’s sky
garden gives it a real sense of space,” explains Val. “We are blessed to have our
outdoor area where people can take off their masks while socially distancing and
relax while their colour is developing – they press that pause button while we
take care of everything else.”
HOT BUYS
ROUND AND ROUND
The REM Solar Styling
Unit has a retro
circular design and
is available in a
variety of laminates.
It’s also easy to install
and comes with a
chrome holster for
your dryer.
PRICE €385 PLUS VAT
021 434 3436
hennessyhb.ie
SHINE BRIGHT
Space saving and
smart, the Welonda
Star is an elegant
styling chair for
your salon. Choose
a colour and base
and pick between a
fixed or adjustable
back rest.
PRICE €550 PLUS VAT
045 856 490
welonda.com
CREATIVE HEAD IRELAND
11
THE BUSINESS EDIT
HOW TO MAKE THIS
CHRISTMAS COUNT
LIFE
LESSONS
CHRISTMAS IS GOING to look a little
different this year; big parties are likely
on pause, with less cross-country family
gatherings this festive season. However,
Christmas is usually a big money-maker for
salons – so how can you give your clients
a special experience when salons reopen,
hopefully in early December?
“We have decided we are going to make
it the best Christmas yet!” says Martha
Galvin, owner of Allure Hairdressing salons
in Co. Mayo. “We have so many ideas to get
all of our clients into the festive season.
The most important part of our Christmas
appointments is to create a safe, positive,
happy place with an amazing atmosphere.
We are nearly completely booked up already!
In these uncertain times we don’t know if
families will be together so we want our
clients to feel amazing – even if it’s just
going for dinner or a Zoom call they will
feel fabulous.”
With many salons running at a lower
capacity to enact social distancing, it’s
important that clients know that they need to
book in early to guarantee an appointment.
“We have been concentrating on making sure
all team members are rebooking their clients
for December to avoid disappointment,” says
Sean Taaffe, owner of Sean Taaffe Hair &
Beauty salons in Co. Kerry. “Most clients are
very receptive to it as they know the reasons
why we have to space slots out for their safety.
We also use the CountMe app, which records
the client’s journey through the salon – so no
matter how busy it gets it helps keep clients
and team members safe.”
Creating a festive atmosphere will help
guests get into the Christmas spirit despite
social distancing measures. “The atmosphere
is determined by the team and we will
endeavour to make it as Christmas-sy as any
other year!” adds Sean. “The music will turn
festive and the team love the buzz so I’m sure
we will make it the very best it can be.”
Anthony Kilcoyne, owner of Salon 2 in
Co. Sligo, is planning every aspect of
Christmas down to the smallest detail.
“We want to create a homely feel around the
salon and we are in the process of creating
our own brand of beautifully scented candles
and diffusers to help ease the feel of the strict
Covid-19 measures we have in place,” he
says. “We are currently giving guests bottled
water but this may change and we will also
be giving out individually wrapped, custom
chocolates with our logo on.”
“Each year we decorate our salons with a
winter wonderland theme and all the team
gets involved by wearing festive clothes,”
says Martha. “We also give a complimentary
blow-dry to our regular clients, which creates
a lovely atmosphere in the salon, showing our
gratitude and thanks for all the support our
clients have given us throughout this year.”
Competitions can also help clients feel
appreciated, Anthony explains: “This year we
are planning on running one big giveaway
along with doing the 12 Days of Christmas,
where one lucky guest will win some hair
products each day. We love the engagement
from guests when we run competitions.”
After such an unusual year, your clients
will appreciate a little luxury over the festive
season. “I’m not sure how the Christmas
party season – or lack of – will go this
year so we will be encouraging clients to
treat themselves or a loved one to a little
indulgence such as a blow-dry bundle or a
12-week blow-dry,” says Sean. “We also
have a barber shop attached to our Killarney
branch so we will be marketing across
both clienteles.”
And make sure you stock up your shelves
so your clients can treat themselves and their
loved ones with some fantastic products.
“As we are an ALFAPARF Milano and
JOICO salon, we have their luxury Christmas
gift sets in the salon already,” adds Martha.
“We will be promoting our products and gift
sets on our social media by sharing pictures
and videos of our great products and how
to use them. Our staff are also very active
on social media and we share and post each
other’s imagery to reach as many people
as possible.”
DANIELLE
GARNER
WILDFLOWER
Team synergy. I worked on my
own when creating Wildflower
for the first six months, and a
lonely six months it was. Now
we have a team of 15 beautiful
souls who all balance and
support each other.
You don’t have to do anything
in life that you don’t want to.
Change it! Create the reality you
want to live in – this goes for all
aspects of business.
Provide the best service, and
the rest will follow. I don’t care
who you are, what qualification
you have achieved or how many
Instagram followers you have,
if your client in the chair isn’t
happy with your service, you
haven’t fulfilled the job.
Live a good life. Create a worklife
balance for all staff, not
just yourself. We all deserve to
live our best version of life, so
why do we wait until we have
‘achieved something’ before we
allow ourselves the joy?
Appreciate those who support
and work in your business. It
goes a long way. Take them on
days out, write them a card of
acknowledgement. Recognition
of gratitude is wonderful.
12
CREATIVE HEAD IRELAND
#CHedit
THE BIG IDEA
SALON
RE:SOURCE
‘BUSINESS AS USUAL is not an option’. So begins the introduction to Salon
Re:Source, a sustainable salon toolkit created by Anne Veck and Keith Mellen
(pictured above), the duo at the helm of the award-winning Anne Veck salon in
Oxford. They believe fervently that the hairdressing industry has the power to make
a real difference. “Salons use huge amounts of energy, water, plastic and chemicals, and
produce large amounts of waste,” they explain. At the salon, the team has been working
hard for some time to reduce energy usage, lowering the salon’s and their clients’ carbon
footprints, reducing waste through more efficient systems and using ethical and sustainable
products and packaging where possible. It has been a concerted effort, and now the pair
wants to share what they’ve learnt with salons to encourage them to do the same. A study by
Southampton University Business School showed that if a small, four-seater salon adopted
its eco hair and beauty suggestions it would save 24,150kWh of energy, 286,000 litres of
water and more than £5,300 (€5,855) a year in cost savings. At Anne Veck Oxford, the
team has cut its carbon emissions and energy costs in half, saving £3,000 (€3,310)
every year since 2012. That’s £24,000 (€26,525)! The toolkit is broken down into three
sections: easy, low-cost, quick wins; steps that require a little more effort and
cost; and major changes that require bigger investments. For immediate,
maximum, positive, world-changing action, there’s a trio of top tips:
change from cotton to biodegradable towels and gowns; switch to a
green energy provider; and move to sustainable and ethical
product suppliers. You can access the toolkit at
bit.ly/SalonReSourceUK and start going a
little greener.
Photography by Magic Owen @magicowenphotography
CREATIVE HEAD IRELAND
13
This Oil Ultime Argan & Barbary Fig Oil
gift set from Schwarzkopf Professional
includes a jade roller alongside a shampoo
and finishing oil. Smooth!
RRP €29.40
+44 800 328 6920
schwarzkopfpro.com
Featuring the platinum+ smart styler and
a helios professional hairdryer, the ghd
Deluxe Gift set is the ultimate in luxury.
RRP €392
+44 1924 423 400
ghdhair.com
Choose natural beauty with an Authentic
Beauty Concept Christmas gift pack. We love
the cleanser, mask and glow candle set.
RRP €65.70
+44 800 328 6920
authenticbeautyconcept.co.uk
These three new shades from Great
Lengths tap into the elevated naturals
trend – choose from Peach Blonde,
Strawberry Blonde and Brown Rose.
IN-SALON SERVICE
+44 113 278 1292
greatlengthshair.co.uk
There’s lots to choose from this Christmas
from L’Oréal Professionnel Serie Expert
– we love the Pro Longer cracker with its
mini treats, or for full-sized fabulousness,
there are shampoo and conditioner gift sets.
RRP FROM €15
01 604 5918
lorealprofessionnel.co.uk
The trio packs from milk_shake offer its
finest hair heroes in a luxury washbag.
RRP €43.99
+44 1392 365 177
red-hotproducts.com
The Moisture Me Rich set from Matrix
offers a splash of hydration in the form
of a shampoo, conditioner and Miracle
Creator multi-tasking treatment.
RRP €28.50
01 604 5918
lorealprofessionnel.co.uk
ALFAPARF Milano has teamed up with Dublin
illustrator Emma Kenny to create The Winter
Collection – five gift sets that are as beautiful
outside as inside. Each pack contains three
full-sized Semi Di Lino products, which protect
against pollution and brighten the hair. Stock up
your shelves and let your clients choose from five
different sets. Diamond adds illuminating shine,
while Moisture provides intense hydration.
Fine-haired clients will love the gift of thicker
hair from the Volume set, and Reconstruction
makes hair feel brand new. And for wavy-haired
girls there is the Curls set, for definition, softness
and a little luxury.
RRP FROM €28.50
045 856 490
xpertprofessional.ie
GORGEOUS
GIFTING
14
CREATIVE HEAD IRELAND
#CHedit
STOCK
OPTIONS
OUR PICK OF THE LAUNCHES TO
STACK ON SHELVES, ADD TO MENUS
AND SHARE WITH YOUR STYLISTS
Help make your client’s salon colour
last longer – or help them get a little
experimental – with new Color Fresh
Masks from Wella Professionals.
There are 11 ready-made temporary
colour-depositing masks, a winning
combination of colour and care to
revive or transform their tones at
home. Those wanting to enhance can
choose from the more natural-looking
colours enriched with avocado oil and
apricot kernel oil – Chocolate Touch is
bound to be a winner with brunettes,
while blondes can keep cool with
Pearl Beige or revive highlights with
Golden Gloss. Those feeling a little
more playful will want to try the fun
and vibrant tones laced with argan
oil to keep hair looking luscious –
pink, red, blue and mint deliver a
veritable rainbow of possibilities. While
Christmas parties might be off for
many this year, these masks are perfect
for making an impact on Zoom
get-togethers!
RRP €18.49 EACH
01 416 0900
wella.com
IT’S ALL ABOUT... LIGHT
It’s finally here! After massive
success in the US, Redken’s
iconic Shades EQ welcomes 10Gi
to the roster for a delicate golden
accent on light blonde locks.
IN-SALON SERVICE
01 604 5918
redken.co.uk
There are four new shades joining
the much-loved DIA Light range
from L’Oréal Professionnel,
perfect for taking your toning
techniques to new levels.
IN-SALON SERVICE
01 604 5918
lorealprofessionnel.co.uk
CREATIVE HEAD IRELAND
15
Wella TrendVision Award 2019 Final
Photography: Oliver Driver
#WELLATVA
A VISION OF
VICTORY
2020 COULDN’T STOP THE ICONIC WELLA PROFESSIONALS TRENDVISION AWARD
COMPETITION – ITS EVOLUTION JUST MADE IT EVEN MORE ACCESSIBLE AND MORE
EXCITING. NOW MEET THE NAMES WHO STEPPED UP TO THE CHALLENGE AND WON!
THERE MIGHT NOT be the legendary celebration at
London’s Roundhouse this year, but despite the challenges
of 2020, Wella Professionals has gone above and beyond
to ensure its iconic competition continued, giving talents
across the UK and Ireland the opportunity to showcase just
what they can do when given that creative outlet.
It was the most accessible TrendVision Award as, for
the first time, the competition had a digital format. The
result? More than 1,000 photographic entries on Instagram!
Next, for the Digital UK Regional & Ireland Heats, 840
competitors had to record a video sharing details about their
photographic entry, with 66 making it through to the Final.
Now things got serious! Following a digital briefing by
Wella Guest Artist judges, competitors were required to
create a final new look on a head block or on a model.
It was then over to a veritable Who’s Who of more than
40 prestigious judges, each chosen for their hairdressing
expertise – think Zoë Irwin, Jayson Gray, Robert Eaton,
Warren Boodaghian, Andrew Dunne, Luke Benson,
Leonardo Rizzo, Dom Capel and Kerry Hayden. Phew! And
these finalists were never alone; Wella was there every step
of the way with digital mentoring that included video briefs,
Zoom mentoring sessions and top tips from judges.
And the prizes? Exceptional! Yes, winners receive Wella
Education packages and trophies, of course. But that’s not
all… Gold winners will also enjoy a photoshoot experience
to recreate their winning look, as well as a two-day shoot
with leading industry photographer Kai Wan, mentored
by Wella Guest Artist Darren Ambrose. Together, they will
create the TrendVision Award 2020 Winners’ Collection,
which will be featured in trade press. And there’s even more
– Gold winners are in with the chance to secure a place at
the incredible Wella Destination global event, while also
receiving digital mentoring in 2021. It’s career rocket fuel!
“This is our way of giving back to the industry,” says
Allison Hargreaves, national education operations and
events manager UK & Ireland for Coty Professional Beauty,
“and we are delighted to be offering such incredible
inspiring prizes that will genuinely help further careers. I’m
certain we have discovered some new stars in the making.”
Now, 27 winners from six categories in the UK and Ireland
have been crowned, all announced via Wella’s Instagram
@wellahairuki. Victory is theirs! Want to know the 18 names
who’ve got the vision? Of course you do!
16 CREATIVE HEAD IRELAND
MASTERS OF THE CRAFT
MEET THE IRISH WINNERS OF THE 2020 TRENDVISION AWARD
IRELAND COLOUR ARTIST
IRELAND COLOUR SPECIALIST
CREATIVE HEAD ADVERTORIAL
GOLD
Ashley Falconer
Occasions Hairdressing
SILVER
Carmen McCracken
DKY Hair Company
BRONZE
Caroline McNeill
All Aspects Of Hair Design
GOLD
Roisin Hynes
Sarah Mason Professional
SILVER
Romario Silva
Blend Beauty Artisans
BRONZE
Lauren Masterson
Bellissimo
IRELAND CRAFT ARTIST
EDITORIAL LOOK UK & IRELAND
GOLD
Rachel Flanagan
Peter Mark
SILVER
Aisling Kenny
House of Colour
BRONZE
Zara McIntyre
House of Colour
GOLD
Rita Tuska
Joseph Ferraro Hair
SILVER
Ayesha Caunt-Buonocore
Hairven
BRONZE
Denise Platano
Toni&Guy, Victoria
MEN’S HAIR UK & IRELAND
STYLE MASTER UK & IRELAND
GOLD
George Smith
Toni&Guy, Salisbury
SILVER
Barry Kieran
Signature Hair
BRONZE
Allan Kingsland
Zanders Hair Design
GOLD
Aoife Pomphrett
Wonderland
SILVER
Ryan Coates
Toni&Guy, Sutton Coldfield
BRONZE
Clarissa Codalonga
Toni&Guy, North Audley St.
“It’s incredible that Wella Professionals
managed to go ahead with the
TrendVision Award 2020, despite the
challenges of adjusting the whole
competition format. The winners should
be incredibly proud of their achievement”
ROBERT EATON, WELLA PROFESSIONALS
AMBASSADOR COLOUR
TRENDVISION AWARD 2021 – WHAT YOU NEED TO KNOW!
• Entries open 10 February 2021 – get that date in your diary!
• Enter via Instagram – it’s easy and accessible!
• The Xposure student competition will now be part of the TrendVision
Award with its own category
• Entries close 10 March 2021
• Photographic winners announced 31 March 2021
Have you got what it takes for the Wella Professionals TrendVision Award competition in 2021?
Contact the Wella Events Team on wellaevents@cotyinc.com or visit wella.co.uk/trendvision
@WellaUKI
@WellaHairUKI
#WellaTVA #TrendVision2020
CREATIVE HEAD IRELAND
17
COLOUR VISION
WE’RE ON TO THE HOME STRAIGHT FOR CHRISTMAS, AND COLOUR REMAINS
A HOT TOPIC AS WE FACE A HIGHLY UNUSUAL SEASON…
IN ASSOCIATION WITH
A FRESH TAKE
In need of a burst of inspiration? Experience the perfect introduction
to Wella’s newest product launch with ‘Discover Color Fresh
Masks’. This free, 30-minute online webinar is presented by Wella’s
expert technical educators, and gives you a glimpse of the colourful
new line-up. Discover what type of client the Color Fresh Masks are
most suited for, see real results and learn what a great new retailing
opportunity they represent for your salon.
Go to education.wella.com to view the webinar.
Alternatively, try the new Color Fresh Masks out for yourself
as part of the Colour Genius and Insta-Ready Colour education
courses at the London, Manchester or Dublin Studios. Both courses
offer the chance to push your creative boundaries and experiment
with the full portfolio of colours, while building up your knowledge
and confidence in creative colour techniques.
For course information, dates, and online booking,
go to education.wella.com.
THE COLOUR CLINIC IS OPEN…
EVERY MONTH A WELLA PROFESSIONALS COLOUR EXPERT EXAMINES AN ISSUE WHICH AFFECTS THE WIDER INDUSTRY. SUZANNE ALPHONSE
SPEAKS OUT ABOUT HOW YOU CAN PROVE TO YOUR CLIENTS THAT YOUR EXPERTISE IS WORTH THEIR TIME IN YOUR CHAIR
“A big challenge I have as a colourist is getting the artistry of what I do across to the
client – I’m really up against home hair colour, there’s great technology now and it’s so
convenient. Offering something simple like an all-over regrowth colour really puts us in
a tricky position. Does the client value that service enough to take hours out of their day
and spend €100? A service like Luxelights is perfect. It can offer that coverage of greys or
blending, depending on their needs, to create that youthful element to their colour. Before,
clients liked to see lots of highs and lows, lots of contrast, but that really youthful look comes
from seamless, professional blends. The new Koleston Perfect ME+ Pure Naturals shades give
such a fantastic, natural colour result – enough for people to notice that someone looks great, that something’s
changed, rather than ‘wow, you’ve had your hair coloured’. My clientele has had a massive shift towards
natural-looking colour – I think everyone’s a little afraid of if we go into another lockdown, what that grow out
will look like.
“With Luxelights I can manage that regrowth and, with an extra 10 minutes, I can place some foils to develop
seamlessly, gloss at the end, and give clients something different that they just can’t get from a box colour. The
colour is personalised, so it’s also harder for them to go to another salon or colourist and helps to cement their
relationship with me. I can offer them something different every time they come in without them having to spend
that extra time, but they still see the artistry of what I’m doing.”
18
CREATIVE HEAD IRELAND
#ColourVision
SHELFIE TIME
The launch of the new Color Fresh Mask is so exciting!
With 11 products across two ranges, Color Fresh
Masks are so much more than a conditioning mask.
There’s no need for a skin allergy test, they can
be applied on the day in-salon, and also used to
maintain professional colour between colouring
services. The seven natural shades give a visible colour
refresh and enhanced shine, while the four vibrant shades offer a visible
colour transformation that will fade true to tone. It’s a great way for
blondes to experiment for the weekend or a special event, or for colourshy
clients who want to try a colour before committing. The incredible
conditioning formula leaves hair feeling smoother and looking healthy.
My clients and I love them!”
CREATIVE HEAD ADVERTORIAL
ZOË IRWIN, WELLA PROFESSIONALS UK COLOUR TREND EXPERT
@ZOEIRWINHAIR
WHY I’M
WELLA
We have been part of the Wella family for 32 years. It’s all down to bonding
with a company that can support our high, aspirational standards every year,
and a company with values that closely align with our own.
“Every year we sit down with Wella to put together our education plan
and we have never been disappointed. Thanks to the support we receive,
we have achieved the highest number of Wella Master Colour Experts in any
independent salon in Ireland. We have worked with some of the industry’s most
amazing guest artists who have inspired and motivated our team.
“Wella’s innovative approach and its commitment to the research and
development of new products means that we are constantly at the forefront of
the industry and confident that the products we use are the best on the market.
We love being a part of the Wella family.”
PATRICK GILDEA, PATRICK GILDEA, CO. DONEGAL
@PATRICK.GILDEA.HAIR
KEEP YOUR CLIENTS HAPPY WITH EFFECTIVE AND EFFICIENT COLOUR SERVICES. THE WELLA PROFESSIONALS EXPRESS HIGHLIGHTS MASTERCLASS, FEATURING WELLA
PROFESSIONALS AMBASSADOR COLOUR, ROBERT EATON, IS A SHORT ’N’ SWEET DEMONSTRATION ON HOW TO USE HIGHLIGHTS TO INCREASE PROFITABILITY AND SAVE YOU
TIME DURING BUSY PERIODS. BEST OF ALL, IT’S TOTALLY FREE FOR ALL HAIRDRESSERS. GO TO EDUCATION.WELLA.COM TO FIND THIS AND LOTS OF FREE INSPIRATIONAL
AND PRACTICAL EDUCATION, FROM COLOUR AND STYLING TO PRODUCT KNOWLEDGE AND BUSINESS SKILLS
@wellahairuki #WellaColour #MakeChange
Wella Professionals
CREATIVE HEAD IRELAND
19
Wild
& FREE
COLOUR FOR ALL OCCASIONS. COLOUR FOR ALL CLIENTS. COLOUR THAT CARES
FOR HAIR. THIS TRIPLE THREAT IS WHY COLOURISTS ACROSS THE WORLD TRUST
WELLA PROFESSIONALS KOLESTON PERFECT ME+
20 CREATIVE HEAD IRELAND
*Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe.
Always perform an allergy alert test 48 hours before each colouration. Strictly follow safety instructions and consult wella.co.uk. If your client has ever experienced an allergic reaction to hair colourants,
you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand.
WITH SO MUCH incredible technology out there, it’s
astounding how many brands have stuck to old-fashioned
permanent colour formulas, utilising nearly identical
molecules and active ingredients (such as PPD and PTD) as
those devised in the 1800s. Sure, there were tweaks over the
decades, but clients continue to develop potentially serious
allergies to PPD and PTD – both known sensitisers.
Wella Professionals Koleston Perfect ME+ took more than
seven years to develop but it was worth the wait, emerging as
one of the biggest game-changers in hair colour. The patented
scientific breakthrough was the result of more than 3,000 test
formulations, and opened colourists’ eyes. It removes the
Joanne Roe
KH HAIR
@joanne1368charliehair_
“Now more than ever I can
absolutely guarantee I will
achieve the results I desire
using Koleston Perfect ME+.
I love its versatility and that
you can use it on anyone.
It’s our ‘go to’ product in
the salon as the choices and
combinations are endless.
Our salon is lucky to be able
to stock the whole range
and I am spoilt for choice!
I particularly love the new
Pure Natural shades. I am
so excited to see what Wella
Professionals creates next.”
Sophie B
COLOUR ME SOPHIE B
@colourmesophieb
“The sassy scientists at
Wella HQ have brought
us the most revolutionary
and innovative permanent
hair colour ever! Koleston
Perfect ME+ is so rich and
luxurious, it’s an absolute
pleasure to use. My favourite
shade is 88/02. It’s a total
game-changer – so rich but
so ultra-cool. I love using
it as a root retouch on
balayage. Koleston Perfect
ME+ is so much more than
tubes of permanent colour...
It’s a colourist’s dream!”
need to rely on antiquated formulas, meaning clients are a
staggering 60-times less likely to develop an allergy to colour.*
ME+ and its partner innovation Pure Balance Technology
are exclusive to the Koleston Perfect line. In combination,
they have more than 20 patents and are proven to deliver
vibrant, rich colour with less damage, use after use.* The
secret behind Pure Balance Technology’s effectiveness is
its ability to minimise the formation of cell-damaging free
radicals. The result? Better balance of tone from root to tip,
better control of depth and up to 100 per cent grey coverage.*
Let these Wella Professionals colourists share what they love
about Koleston Perfect ME+ and be inspired…
Joe Clarke
JOSEPH HANNAH SALON
@hairbyjoejoseph
“I love the way Koleston
Perfect ME+ mixes, it’s
easier to apply than ever and
the coverage is incredible.
The new cooler Pure Natural
shades are great, and I can
always find something in
the range to suit everyone’s
skin tone. The range allows
me to be truly creative and
unafraid to mix. It’s great
how Wella Professionals
brings out new shades all
the time – it’s so clever with
shades, it’s always just what
you want.”
It’s only natural
There’s a shade for everyone with Koleston Perfect ME+, and Wella Professionals is constantly formulating
new tones and shades to keep you in demand from trend-focused clients. The Pure Naturals range has
expanded to give you even more choice for grey coverage. The new Resistant Cool Cover shades deliver
100 per cent coverage with intense cool tones for an anti-brass effect, which mix perfectly with the other
Pure, Ultra and Resistant Cover tones. Choose from 88/02, 77/02, 66/02 and 55/02.
Discover how Wella Professionals Koleston Perfect ME+ can revolutionise your colour work.
Explore the potential for your colour business at education.wella.com
@wellahairuki #WellaColour #MakeChange
Dean Vinning
& Dean Robertson
SIXTH SENSE SALON
@sixthsensesalon
“We specialise in creative
and corrective colour, so it’s
important to us to have the
very best product. When
Wella released the Koleston
Perfect ME+ range and we
started testing clients and
using the product, we were
amazed with its versatility.
The Pure Balance Technology
has the capability to give
an even result on hair with
multiple levels of porosity
while maintaining excellent
hair health.”
88/02
66/02
77/02
55/02
CREATIVE HEAD ADVERTORIAL
CREATIVE HEAD IRELAND
21
luxelights
upgrade your root touch-up
to a colour with luxurious dimensions,
subtle lights and soft shadows.
Grey coverage
just got cooler
RESISTANT COOL COVER SHADES FOR
100 %
COOL, GREY COVERAGE
55/02 66/02 77/02 88/02
FIND OUT MORE:
Talk to your Account Manager/Education Team or visit
education.wella.com
uk.wellastore.com | @wellahairuki | #WellaColour
READY, SET,
Grow!
TURN UP THE VOLUME OR ADD SOME SERIOUS LENGTH – WITH GREAT LENGTHS
EXTENSIONS YOU CAN WOW YOUR CLIENTS IN MINUTES
24
CREATIVE HEAD IRELAND
EXTENSIONS HAVE UNDERGONE a
beauty world revolution. Their reputation
for only creating long, straight looks is
gone – they’re now an essential part of a
hairdresser’s skillset, used to create epic
fantasy looks, solve thinning hair issues or
add flashes of colour. Clients want incredible
results fast, so it’s time to make sure your
salon isn’t missing out.
For more than 25 years, Great Lengths has
been the leader in premium, 100 per cent
ethically sourced, human hair extensions.
Great Lengths extensions are suitable
for any hair type, meaning they can be
customised and blended seamlessly.
Choose between two different application
methods to suit your clients’ needs. Prebonded
hair extensions are premium and
long-lasting, while GL Tapes are simple to
apply and provide beautifully fast results.
No matter the colour or style, Great Lengths
extensions are bespoke for each client, and
can solve common hair issues by adding
length to hair that won’t grow as expected,
volume to thinning hair or colour effects
without the use of dyes or chemicals.
Great Lengths pre-bonded hair extensions
last between three and five months whereas
GL Tapes are less permanent, lasting
between four to six weeks, but can be
re-applied by a Great Lengths stylist up to
three times.
MAKEOVER MAGIC
Great Lengths gives infl uencer Aoife Walsh thicker and healthierlooking
hair with the perfect colour match
Wh y
Grea t
Le n g th s?
PREMIUM QUALITY
Made in Italy, Great Lengths
extensions offer virgin remy
hair that is gently processed,
expertly blended, long lasting
and always super soft.
ETHICALLY SOURCED
Great Lengths only source
100 per cent virgin remy hair
directly from donations made
to Indian temples.
BLENDED BY HAND
Hair extensions are handmade
and expertly blended strand
by strand for the perfect
colour match.
CREATIVE HEAD ADVERTORIAL
Ceira Lambert
Infl uencer Holly Carpenter adds length and volume to
her brunette waves using Great Lengths
Before After After
Start your journey to becoming a Great Lengths certified stylist.
Contact +44 113 278 1292 or email info.ireland@greatlengths.com
Ceira Lambert
ATTAINABLE BEAUTY
Whether they want to add
colour, volume or length, Great
Lengths empowers women
who dream of beauty
and confidence.
GIVE BACK
Great Lengths is partnered
with The Little Princess Trust,
enabling you to donate used
Great Lengths extensions
to make bespoke wigs for
children suffering hair loss.
INTRODUCING…
GREAT LENGTHS
VIRTUAL EDUCATION!
Learn how to fit extensions with the new
remote learning experience from Great
Lengths. Aspiring hair extension students
will work one-on-one with a dedicated Great
Lengths educator throughout their training,
learning through bite-sized modules.
With time to discuss theory and watch
practical demonstrations via video call,
the new format means you can
learn a new skill safely and
comprehensively
CREATIVE HEAD IRELAND
25
CREATIVE HEAD PRESENTS
THE ROOT OF IT
A COLLECTION OF PODCASTS IN PARTNERSHIP WITH TREATWELL
NEW EPISODES
AVAILABLE NOW
SERIES ONE: LISTEN TO WHAT THE MAN SAID
Opinion-driven exchanges about the modern male client and what makes him tick
SERIES TWO: THEN AND NOW
Visionary salon owners on being the boss and the changes they’ve seen across the years
SERIES THREE: THE EDITOR ASKS
Creative HEAD editor Amanda Nottage probes creative and business experts on exactly
what they do and the industries in which they do it
Listen at creativeheadmag.com/podcasts
or search ‘The Root of It’ on all major podcast platforms
Watch
Learn
Love to create
THE TEACHINGS
A NEW VIDEO TUTORIAL SERIES FROM CREATIVE HEAD
Commercial looks
Original inspiration
From one hair pro to the next
NEW ON SITE
Josh Denham
Accessorised beachy waves
Stephanie Kocielski
Every-girl blow-dry
WATCH NOW AT CREATIVEHEADMAG.COM/THE-TEACHINGS
There’s a great big question mark
over everything – how can you run a
business with confidence when so much
is unknown? Prepare for what you
can, and be ready to face the future.
Creative HEAD is here to help, the
fourth emergency service in your time
of uncertainty, with a toolkit for 2021.
Let’s make sure you’re…
THERE’S NO RIGHT OR WRONG ANSWER WHEN IT COMES TO PLANNING FOR
THE UNPRECEDENTED, BUT THE MORE FLEXIBLE AND ADAPTABLE YOU CAN
BE, THE MORE LIKELY IT IS YOU’LL MAKE IT THROUGH. THE JULY RUSH FEELS A
LONG TIME AGO NOW, AND THE LATEST SHUTDOWN MEANS THIS CHRISTMAS IS
LOOKING LIKE NO CHRISTMAS WE’VE EVER SEEN BEFORE. SO IT’S TIME TO TAKE
A LOOK AT YOUR FINANCES, YOUR SERVICES, YOUR STAFF AND MORE. YOU
NEED TO BE A SWISS ARMY KNIFE OF PRACTICAL SOLUTIONS…
30 CREATIVE HEAD IRELAND
NO MAN (OR BUSINESS) IS AN ISLAND; IT’S IMPORTANT TO INVEST IN YOUR
STAFF’S WELLBEING. COMPANY MOOD AND ENERGY COMES FROM THE TOP
DOWN, AND AS THINGS GET TOUGHER AS WE COME OUT OF LOCKDOWN
AGAIN IT’S CRUCIAL TO PROVIDE SUPPORT WHERE YOU CAN
Lockdowns are tough on your business, but let’s not forget that they’re also tough
on your staff. Throughout the Covid-19 pandemic, your team members are likely to
be worried about their income, their jobs and their health. However, it’s possible to
step up as a boss and a mentor, provide the support they need and also seize the
opportunity to reinvent what their working week looks like – so they can go back to
the salon feeling happy and healthy.
Someone who knows a thing or two about staffing is Danielle Kennedy, owner of
The Collective by Lloyds in Waterford and new president of the Irish Hairdressers
Federation. Having achieved Legend status by winning the Best Salon Team at the
Most Wanted Awards for three years in a row, The Collective by Lloyds is constantly
evolving to better its team and service.
“We’ve taken advantage of the current situation to try something new with our
opening hours, to offer our team members a better work-life balance,” explains
Danielle. “After the first lockdown we moved our late night opening to a Monday and
Tuesday and now close at 5pm on Thursdays and Fridays, and at 3pm on Saturdays.
Also, because Saturdays are such a short day now it’s not necessary to have all of our
team working, so they alternate having Saturdays off.”
She hopes that once they are back in the salon, these measures will allow her staff
to be happy both in and out of work, and underlines the importance of providing
support and a healthy dose of communication. “The past few months have been
a difficult time for salon owners and team members – there is so much stress and
anxiety in the world outside of work that it can easily carry into the workplace,”
Danielle says. “Team members realise what a difficult time it is for salon owners
and can feel like they don’t want to bother their employers with minor issues. But
engagement is the key here, and you need to keep communication flowing with your
team so those little things don’t build up.”
Danielle hopes that this kind of approach will not only strengthen teams, but
also help the entire hairdressing industry as a whole: “We lose so many people in
this industry because people get burned out by working late nights and weekends,
and those working commitments clash with commitments such as kids and family.
I think it’s an area that we could make a real difference to our team’s lives and
create a better balance.”
Marc Ballance
Ballance Hair &
Beauty, Dublin
“After we reopened the salon at the end of
June, we have had to split the team into
two different working pods. This was to
ensure there were less people working on
the floor at one time and limit interactions
between our team and clients alike. Our
team is like one big family, so making
changes to the way we have operated for
19 years was a huge challenge in itself!
But they are open to change and just want
to work, which makes every challenging
situation a lot easier.
“We have WhatsApp group chats to
stay in contact with other staff members
who we may not see because of our twoteams
system. We have also divided the
teams fairly so that they both operate with
the same number of stylists, receptionists
and assistants. Communication is key to
understanding your team’s happiness.
“We are constantly talking to our staff
and ensuring that they are comfortable.
If our staff are working long hours we are
making sure that they will get the following
day off to rest up and enjoy their downtime
too, which is vitally important. The face
coverings definitely are not ideal but if it will
help protect our staff and clients alike, we
are happy to do it!”
The Collective by Lloyds
Danielle Kennedy
Ballance Hair & Beauty
CREATIVE HEAD IRELAND
31
Schwarzkopf Professional
SKILLS AND
THRILLS
There’s never been a better time to learn from your community.
Creative HEAD is leading the charge and Salon Smart Live is now
available on-demand, in case you missed the big day. For £35 you
get to watch it all again and make notes from some of the best
in the business, as many times as you like for up to 12 months.
Prefer to listen to your inspiration? Our new podcast, The Root of
It, features frank and honest conversations about all aspects of the
industry from key players including John Vial, Jody Taylor and Mark
Maciver. Freelancers aren’t left out either; look out for Self/Styled
Sundays, a Zoom event where you can tap into practical advice.
Visit creativeheadmag.com for more information on them all.
The move to digital education in lockdown has now seen some
of the largest names hone their offerings to provide better-thanever
access to top tier names and courses. As an industry it can
be incredibly diffi cult scheduling in training… and that was before
Covid-19. L’Oréal Professionnel has a new solution for this –
Practical E-learnings called Getting Started on its Access platform.
Keen for the opportunity to express yourself and meet other
independent artists? Then the Matrix Colour Collective could be just
what you’re looking for. Whether in-salon or a freelancer working
independently, the Colour Collective welcomes all hairdressers
and is supported by Matrix education and its professional colour
and haircare portfolio. Schwarzkopf Professional’s ASK Education
platform also provides online seminars and learning opportunities
through the eAcademy. Additionally, Trend Labs’ #HAIRHACKS
series provide tips and tricks for tackling hair issues – fi nd them
on Instagram. And Wella Professionals is moving to include both
in-person and Zoom-based education, so you have the power to
improve your skills anywhere.
Xpert Professional’s Accademia in Dublin is a hub of education,
and also provides learning opportunities online. With a well-stocked
library of on-demand videos featuring brands such as ALFAPARF
Milano and JOICO, you can receive Accademia-approved learning
wherever you are.
32 CREATIVE HEAD IRELAND
@dunehairdressing
@the.little.hairmaid
@no17seaham
@heltsyjuuksesalong
All the
right moves
CORRECT ANY COLOUR WITH COMPLETE CONFIDENCE AND ADD EXTRA SERVICE
INCOME TO YOUR BUSINESS, WITH ZALON COLOUR REMOVER FROM HAIR TOOLS
*Does not remove bleach as bleach permanently alters the natural pigment of the hair
YOU NEVER KNOW what you’ll be faced with when your client sits
down in your chair. Sure, there are plenty of clients who don’t stray too
far from their regular highlights or trims. But with lockdown box dyes,
working-from-home vivid colour experiments and trend-obsessed
guests who want what KKW or Kylie Jenner have just unveiled on
Instagram, there are plenty of clients who present that bit more
of a challenge. It’s understandable if colour correction leaves
you feeling a little anxious. You need to be ready for anything…
Be prepped to prime the perfect blank canvas for whatever
your client desires with Zalon Colour Remover. This clever
cleanser, available from Hair Tools, removes all oxidised hair
colour and delivers around three to four levels of lift. The bleachfree
and ammonia-free colour remover means you can offer a healthy,
quick and stress-free colour removal* in three easy steps and in a
development time of 30 minutes, with no damage.
That also means it can be used as many times as you need, and hair
can be coloured immediately after the process. Oh, and with a vegan
formula that contains argan oil, she’ll adore the feel of her nourished
and moisturised hair, too.
And what’s even better? This is a service that costs you so little
– we’re talking about €10.85 including VAT per application, yet you
can charge about €45 for the professional treatment. And with the
30-minute development time, you could see another client, too!
Picture the smile on your client’s face (we can see past those
masks!) when you deliver the colour she didn’t think was possible.
Think of that feeling of satisfaction, knowing that you created that
fabulous fi nish… with Zalon Colour Remover’s help, of course.
WHY STYLISTS LOVE ZALON COLOUR REMOVER
“Zalon Colour
Remover lifted a
couple of shades to
her natural colour,
perfectly even and
mega glossy. It felt
like completely
different hair!”
MAJESTIC HAIR
BOUTIQUE
“I love that
the hair condition
isn’t compromised – I’ve
achieved excellent results
each time. Being able to
colour straight after too
is a big win”
THE LITTLE
HAIRMAID
KICK THE FEAR OF COLOUR CORRECTION AND DELIVER A FABULOUS-LOOKING FUTURE WITH ZALON COLOUR
REMOVER, AVAILABLE NOW FROM HAIR TOOLS. CALL OR VISIT HAIRTOOLS.CO.UK.
FOR MORE INFORMATION ON ZALON PRO LONDON, VISIT ZALONLONDON.COM
“Zalon is
the best hair
colour remover
on the market. The
results are fantastic
and there is no
compromise of the
hair’s condition”
CATH POWELL
CREATIVE HEAD IRELAND
33
Stephen Boyle
Davey Davey, Dublin
MAKE SURE YOUR COLOUR CLIENTS DON’T GET TO CHRISTMAS
WITHOUT A TRIP TO YOU. CREATE A JOURNEY…
It’s been a while since that summer fl urry – so make sure your colour clients don’t get
to Christmas post-lockdown without a trip to you. Create a journey, a step-by-step
process that books them back in with you. And think about how else you can make
money through colour.
If you’re looking to start afresh, Zalon Colour Remover is a brilliant upsell. Its low cost
(about €10.85 excluding VAT, per application) can net you a cool €45 easily for the
service. It takes about 30 minutes, during which you can get on with mixing your colour
and doing your prep work.
Wella Professionals’ new Color Fresh Masks are a quick
and effective in-salon colour option that can also be
used between appointments to deposit colour and
maintain hair health simultaneously. Talk up the
conditioning side of colour; too many clients still
think that colour is fl at-out bad for their hair.
L’Oréal Professionnel is introducing three
new speedy services to its salons designed as
interim balayage solutions, while keeping clients
engaged in the colour journey. Halo Highlights
offers a pop of brightness, Gloss and Go gives
neat neutralisation in a fl ash, while Boost
Your Balayage helps to refresh the colour
in half the time.
“Doing a bigger appointment once or
twice a year and offering quicker services
in-between stops clients dabbling in home
colour, even if they can’t get to the salon.
We offer a ‘base and face frame’ which is
ideal for the brunette client who wants to
add some sparkle with some lightness while
their base is developing.
“Our express blonde service is great for
the blonde client who is time-conscious –
the face frame area is lightened with some
strategically placed foils, then glossed for
a polished look. And the basin balayage and
gloss is great for a refresh in-between the
bigger jobs. We also create a client journey
and always plan their next visit.
“For example we might discuss adding
more dimension through the back, and
brightness at the front for next time.
“When it comes to retail, I think it’s
really important to advise clients and
avoid the hard sell. I always explain the
difference between professional products
and supermarket ones, and talk about
how professional products are more
concentrated and with better ingredients so
they last longer. Why spend €200 or more
on your hair and then wash the colour down
the sink? One tip I was told as a trainee
was “If a piece of clothing was ‘dry clean
only’ would you throw it in the washing
machine?”. The answer was of course no!”
Zalon Colour Remover
Wella Professionals Color Fresh Masks
34 CREATIVE HEAD IRELAND
MONEY MAKES
THE WORLD TURN
Hairdressing might be your passion, but it’s also your livelihood – and
like it or not, the money that it brings in matters. It’s been a tough year
for finances, from the instability from forced closures to the unique
stresses that come with navigating government aid. Now that we’re
coming to the end of the year, things are once again looking a little
different – you likely had a busy few months this summer, but have
been closed again. So, how can you keep your cashflow healthy,
your clients happy and your books balanced?
“We have had a very positive few months and although there is
uncertainty again, planning your business is so important,” says Sarah
Mason, owner of Sarah Mason Professional, Galway. “Rebooking
your clients is a must and getting their haircare regime in place is
paramount in your business, not forgetting about the smaller services
as fillers for your day to maximise your potential.”
Despite the second lockdown, the government’s recent budget
announcement will hopefully ease some worries. The government
confirmed a reduction in the VAT rate for the hairdressing industry
from 13.5 per cent to 9 per cent until the end of 2021. Businesses
closed or severely impacted by restrictions can apply for financial aid
through the Restrictions Support Scheme. The current Wage Subsidy
Scheme is due to expire on 31 March 2021, but the government has
committed to running a similar scheme for the rest of the year, in an
effort to protect jobs. And for sole traders, your 2019 tax balance and
2020 preliminary tax can be deferred for a year without interest, to
provide some cashflow for your business.
Sarah suggests creating a second account for savings to help you
keep on top of your finances. “It is also vital that you manage your
stock levels as stock wastage can cost a business a lot of money,”
she explains. Increasing your prices can be a way of upping cashflow
while also helping clients recognise your value. “We increased our
prices on our reopening purely because of extra costs, but we
have extended the amount of time that we spend with each client,”
says Sarah. “This has been incredibly positive because they really
appreciate that you have given them more.”
And you can make your clients feel special without discounts. “We
give our clients little treats such as samples when they have had a
high spend, rather than building numbers up on loyalty cards, which
we find works for us as a team,” she adds.
Checking that you’re getting the best deal possible on your
products is another way to save. Wholesalers can not only provide
excellent prices on your favourites, but also big ranges under one
roof and expert advice to boot. Hennessy Hair & Beauty has been
providing the industry with top-notch products for more than 35
years. With exclusive ranges and all-time favourites available in the
Doughcloyne and Cork city centre stores, you can be sure that you’re
investing in the best products for your salon and saving time and
cash at the same time.
Robert Chambers
Tamar Chambers
Robert Chambers, Dublin
“Recommending re-booking is so important, especially for
Christmas – many of our clients have their next two appointments
booked. Always talk to clients about what changes you might
suggest trying next time. Phorest Salon Software is a great tool for
marketing your clients. We have kept clients informed along the
way with the email marketing and they know exactly what to expect
before they arrive at the salon.
“We haven’t recently raised our prices as we felt it was the
wrong time to do this, but we did add a PPE charge of €10 per
appointment which we have now dropped to €5. We use treat
cards which are a great way of introducing clients to new services
and pampering with treatments – I think it is better to add value
than to discount. We only do this on full colour services on certain
days with new stylists who need to build their clientele.
“I would also recommend talking to your suppliers about better
prices and talking to your landlord about a reduction in rent or a
freeze on rent owed during lockdown.”
CREATIVE HEAD IRELAND
35
Great Lengths
The more you can offer in your salon, the more money you’ll bring
in. Additional services such as extensions, beauty treatments and
events can not only boost your intake, but also increase client loyalty
and help them think of you as a one-stop shop for all their needs. Get
ready to give them more than ever before!
“Salons should consider adding more services to their menu in
2021 to boost interest – even with a regular client you’ve had for
years you should never presume they are just going for the same,”
explains Great Lengths stylist Edwina Hayes and owner of Street Life
Hair, Kilkenny. “If you don’t keep up with new advances your clientele
will eventually fi lter away.”
Hair extensions have shaken off their reputation as a vehicle solely
for long, voluptuous hair, and modern offerings are now perfect for
troubleshooting common hair problems – so if you don’t offer them
yet, you need to start! “Great Lengths extensions are particularly great
for business, as there’s a respect for the ethicality of the hair and the
brand history,” explains Edwina. “It’s about creating extra length and
volume and Great Lengths never fails. The colour match is never a
problem with more than 80 colours available to choose from. When
we fi rst came out of lockdown, people felt they deserved the best and
wanted to go for the top quality brands in products and extensions.”
Extensions open up opportunities for upselling, bringing a nice
injection of cash to your business. “New extensions clients who visit
your salon are also a possible new colour and style client for the
taking,” says Edwina. “I offer our extensions clients a discounted
weekly blow-dry if they book a running appointment – this
maintenance also helps the longevity of their extensions.”
Adding beauty offerings to your salon can help bring people in and
bump up their bills, too. You can make your salon a destination for
not just hair but eyebrows, nails, make-up and treatments. “Salons
should defi nitely add beauty and aesthetics to their menus, as they
complement each other amazingly,” say Debbie and Tracie Ennis,
owners of Blondies Hair & Beauty in Rosslare, Co. Wexford. “The
best services to introduce initially would be a nail bar, brow bar and
make-up. As the years have progressed we’ve moved on to offer
semi-permanent brows, non-invasive aesthetic procedures and
cosmeceutical facials.”
Teamwork and excellent timekeeping mean that it’s possible to
upsell a client to add a beauty treatment when they’re in the salon for
a hair service. “When a client walks through our door they are a client
of the whole salon, not just of one person,” explain Debbie and Tracie.
“We’ve had clients just come for hair and now they come to get their
hair, brows and nails done. If a client books an upstyle appointment
we’ll ask them if they would also like their make-up done. If a colour
client has a half-hour development time, we ask them if they would
like their nails done or their brows threaded. The client is usually
thrilled they can get it all in one place!”
If you’ve got a bit of extra space, make use of it by holding
events that promote your salon while making some extra cash. It’s
an excellent way to give back to your clients, and allowing them to
bring a plus one can bring new people into the salon. Once they
know what you’re all about, they are more likely to come back as
a paying customer. Renting out space for shoots and events can
also bring in money in the form of day rates, with minimal effort from
you. Additionally you never know who you might meet – use the
opportunity to network and make some contacts for the future.
36 CREATIVE HEAD IRELAND
Great Lengths
Michelle Grimes
Maven Studio, Dublin
“Our events cover every angle of hairdressing that I think will help freelancers grow. For example we had
Tony Heffernan, the Tattooed Accountant, in to do a training day on finances and accounting specifically
geared towards freelancers. Ky Wilson did a session and a talk on going out on your own, too. We’ve had
social media experts, yoga, spiritual classes and then at least once if not twice a year, we try to host a
Freelancer’s Night where anyone in the hair and beauty industry who works out on their own can come in
and mingle, have fun and connect with each other.
“A good event is one that solves a problem for people, helps them get over a stumbling block or teaches
them something that helps them move forward. It helps that freelancers who attend our events are doing
it on their own time – they are investing in themselves so they are eager to learn and participate. There is
always great engagement and banter at a Maven event. We had some amazing classes lined up for 2020
before Covid-19 hit – Lorraine Dublin, Christina Cook and Lena Bogucharskaya – so as soon as it’s safe to
get dates set for these legends we will do so.
“I also encourage the members at Maven to take the space and run their own courses, I love seeing
them push themselves. They turned the light on me and got me to do my own course, so I’ll be hosting
one for anyone who is going, or who is thinking about going, out on their own. The course will cover
everything that you need to do before you start and then how to become successful when you do so.
We’ll be talking, start-up, finances, branding and social media.”
Ky Wilson
CREATIVE HEAD IRELAND
37
RETAIL THAT ROCKETS
WITH TWO LOCKDOWNS AND AN UNCERTAIN FUTURE, SALONS ARE LURCHING BETWEEN FLOURISHING AND ZERO INCOME.
HOWEVER, SOME SMART SALONS SET UP THEIR OWN ONLINE SHOPS, PROVIDING A LINE OF COMMUNICATION BETWEEN
HAIRDRESSERS AND THEIR CLIENTS, WHILE ALSO ENCOURAGING THEM TO TREAT THEMSELVES AND SPEND SOME MONEY.
FIND OUT HOW THESE TWO SALONS DID IT AND WHY THEY’VE NEVER LOOKED BACK…
Bankz Hair and Beauty
Barbara Aldritt
Bankz Hair and Beauty,
Portlaois, Co. Laois
“I set up my online shop in April. It was a new concept
for me as my company is generally a very face-to-face
business. However, I had to adapt to change and offer a
solution to my clients. I watched webinars to educate myself
on online business as I needed to ensure my clients would
be offered an easy-to-use shopping solution.
“I partnered with John Donnelly from Digital Salon
Group and in order to set up retail I had to ensure all my
key products were available in suitable quantities for my
shoppers. With the help of the government’s Enterprise
Voucher this larger than normal product ordering was made
possible. As I am a sole trader I was not entitled to be on
the pandemic payment, so for me to make an income I
really had to make this new online expansion work!
“I sell everything from hair to beauty products. I ensure
my bestsellers are reviewed regularly and kept well-stocked
to meet customer demands. The main brands I stock
are JOICO, ALFAPARF Milano, ghd and Hot Tools. The
online shop has helped my business through lockdown, as
product revenue increased by 89 per cent between April
and July. I would highly recommend
salons set up online shops.”
Michelle Robinson
Aviary Beauty & Hair,
Newbridge, Co. Kildare
“My goal for 2020 was to launch our online store, as I felt
this was just how people shop now for groceries, clothes,
skincare and haircare. Although the latter is a far more
bespoke category as you want hair and beauty products
to be carefully and professionally selected for you. Not by
a faceless company but from a salon that knows you and
your hair concerns.
“I worked with Digital Salon last year and it helped me
create a new website, one that was mobile-friendly, as this is
how the vast majority of us view our screens now. My plan
was to launch in May, but in mid-March we had to get it set
up straight away. I can honestly say without our online store
my business would not have survived being forced to close
for so long. It saved any redundancies or reduced work
hours from the team, which was my biggest concern.
“I believe it’s impossible to do business now without an
online presence. People like to have control, browsing our
product offerings and reading about them in their own time
– the majority of our sales come between 8pm and 10pm.”
Aviary Beauty & Hair
38 CREATIVE HEAD IRELAND
Jodie Quinn
Marketing your salon via social media is no longer a choice – it’s
a necessity. Your account is a virtual shop front, telling everyone
who searches for your salon what your work, interiors and even
team members are like. However, the online world is a fast-paced
one, and an active Facebook page and sprinkling of pictures on
Instagram is not enough. With Reels and Tiktok now integral parts
of the digital landscape, how can you make sure you’re maximising
your potential and getting your salon known?
“Now more than ever, social media is a big part of our lives with
people interacting through this platform on a daily basis,” explains
Jodie Quinn, art team member at House of Colour, Dublin. “It’s
a platform to get your name out there, express your talent and
individuality and build a strong clientele.”
She continues: “You have to identify your target market and how
you want to be seen – whether that’s through pictures, short videos
or tutorials. I like to do both hairdressing and personal content as
I’ve found as much as people like to see your work, they also like to
know the person behind the page. Being yourself is best.”
Tiktok and Reels are perfect for hairdressers, says Jodie. “They
are such easy platforms to use to showcase your work – a ‘before
and after’ photo or a quick little ‘before and after’ video and you’re
ready to post,” she says. “The simplest videos are usually the best –
something as simple as mixing your colour makes a great video!”
And you don’t need a large investment of time or money to get
the most out of social media. “One minute before you begin with
your guest and one minute after you’re finished opens a huge
platform to express yourself,” she adds. “You don’t need to put a
lot of effort in or buy a fancy camera – some natural light and a
good finish and you’re ready to showcase your work to the world!”
Online consultations are another way to harness the power of
the internet – by bringing your expertise into peoples’ homes. They
spiked in popularity during the first lockdown, but many salons
are now seeing them as a way to provide flexible advice, improve
accessibility and stay in touch with clients.
“Lockdown prompted us to reach out to our clients,” says Sarah
Clancy, senior stylist at Ravens Hair Salon in Limerick. “During this
time, a lot of people felt isolated. We needed to reassure our clients
and friends that we were working hard behind the scenes, gathering
information through virtual consultations and that we would be
ready to hit the ground running upon reopening.”
Louise McGrath, owner of L’Avenue in Ashbourne, Co. Meath,
also decided to start offering virtual consultations to manage their
re-opening process. The Ravens team and the L’Avenue team
both used forms from Digital Salon Group for their consultations.
“They were accessible on all of our social media sites through online
links on Instagram and Facebook during lockdown – clients simply
followed the links, filled out the form and submitted it,” says Sarah.
You can really get to know your client’s hair with digital
consultations, especially as they may have had an attempt at cutting
or colouring themselves while stuck at home. Questions on the
L’Avenue form include: ‘When did you last cut and colour your hair?’
‘If you did it at home, what did you use?’ ‘What are you hoping to
achieve from your salon appointment?’ ‘What products are you
using?’. Louise explains: “We felt these questions allowed us to
determine how clients’ hair would behave and also allowed us to
see the length of regrowth, any build-up on the colour and so on.”
Ravens Hair Salon
Rouge
natıon
Perfect peaches, ruby reds and fiery coppers collide in the
latest collection from Zeba Hairdressing. This is the stuff clients
dream of during the festive seasonˉ toasty tones and warm shades
with some serious shine
PHOTOGRAPHY BY DYLAN MADDEN
40
CREATIVE HEAD IRELAND
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42 CREATIVE HEAD IRELAND
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HAIR COLOUR Mike De Canter at Zeba South William Street. STYLING AND
CUTTING Fergus Daly at Zeba South William Street. MAKE-UP Nicole Lynch
Piece of
the action
Salon owner, fashion fanatic and editorial ace, Richard Phillipart has so many strings
to his bow it’s little wonder he’s enjoyed the success he has. With the help of his core
Fashion Week squad – featuring Matthew Sutcliffe, Jordanna Cobella, Lauren Bell,
Bailey Humphreys and Jennifer Linton – the regular lead for teams supported by
L’Oréal Professionnel and BaByliss PRO built a backstage vibe at Salon Smart Live
to recreate three of his favourite creations from his back catalogue…
PHOTOGRAPHY BY ANDY LANE
Richard
Malone
S/S20
STRAIGHT FROM the S/S20 runway, this perfect plait for
Richard Malone was inspired by the collection’s beautiful,
intricate accessories. Sinuous metallic additions were
stitched to the end of the sleek braids, to enhance the
stylistic effect. “It’s the precision and thought behind the
look that gives it that high-end edge. There are no lumps,
bumps or movement,” Richard explained.
Hair was prepped and blow-dried with L’Oréal
Professionnel TECNI.ART Liss Control and Pli for the
perfect texture. 6Fix was sprayed continuously during the
styling to keep things smooth, before using a combination
of netting, hairspray and diffusers to flatten and smooth
through the crown of the head.
“It’s about taking classic techniques and rethinking
them,” Richard added. “I use this technique in the salon
sometimes too when I’m doing a soft blow-dry. You can
also spray hairspray on a big, dense synthetic make-up
brush to hold specific strands in place.” The result was an
exquisite, elevated take on a classic look. Not one hair was
out of place, so all eyes were on the metallic elements as
they caught the light down the runway.
This look also made an appearance in Richard’s
Snowdonia-set masterpiece Nomadic Winter, which
featured exclusively in the January 2020 issue of Creative
HEAD UK. How could we forget the alpaca co-star?
44 CREATIVE HEAD IRELAND
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‘Please don’t
touch my
HAIR’
Vogue
PART OF RICHARD’S first independent Vogue shoot,
this celebrates the versatility and beauty of textured hair.
The dramatic shaping was courtesy of a sponge board
and synthetic hair extensions to create the base.
The model’s hair was then carefully brushed up to
blend into the shape. “It’s sculptural, but it’s so easy to
lose that shape,” Richard warned. “It took a lot of time
to perfect the parting at the back.” The hair fanned out
flawlessly, with precise lines blending seamlessly into
the shape. “It’s details like this that elevate it above ‘hair
up’, so that it looks super refined.”
Richard tolerates absolutely no excuses when it
comes to textured hair. “It’s important that people take
the time to educate themselves to deal with all types of
hair. It’s 2020, with all of the resources at our disposal
there really is no excuse.” The Vogue piece also included
a 32” dreadlock wig that took Richard three weeks to
create; all of the looks were about enhancing natural
texture, rather than defaulting to blow-drying or weaves.
46 CREATIVE HEAD IRELAND
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Jack
Irving
A/W18
at On|Off
A THROWBACK TO Jack Irving’s A/W18 On|Off
presentation, this look was one of first assistant Lauren
Bell’s all-time favourites as a part of Team Phillipart.
Richard went through weeks of wig testing to get the
perfect touch of retro styling and a plastic-look finish
for the futuristic, alien-esque vibe of the clothes.
“The references were B-movies from the ’50s,”
Richard explained. “The idea was that these were
aliens who had seen a picture of a human woman
and tried to disguise themselves, but that
they hadn’t realised that the hair wasn’t one
solid piece.” Backstory and character have
become real calling cards for Richard, and his
deep-dive research has helped elevate him
to the level of session star.
Another example of classic techniques
with a twist, the unusual plastic-y finish was a
result of gel liberally painted onto the spun hair,
created using plenty of hairspray and a diffuser.
“Using gel alone makes it too heavy,” he explained,
before showcasing how the tight double pleat was
created using chopsticks. “You can fold the hair super
tightly for that sculptural shape, much more so than
fingers,” he added. “It’s important to be prepared for
any eventuality!”
48
Hair: Richard Phillipart, assisted by
Lauren Bell, Jordanna Cobella,
Bailey Humphreys, Jennifer Linton
and Matthew Sutcliffe.
Make-up: Miranda Baron.
Wardrobe: Richard Malone, Jack Irving,
Daniel Pascal Tanner.
Models: Leili St Clair, Lylana and
Mahalia @Nevs Models
Watch Richard at work at Salon
Smart Live! The whole event is
available to watch on demand
– visit creativeheadmag.com/
salonsmart now!
CREATIVE HEAD IRELAND 49
Balayage without the
bleach for my favourite
client - my wife!
Action shot of me at work – snip snip!
A golden hair journey
#colour
My magic board, comb,
brush, and bowl
In the
frame
Danilo Possato (@danilo_possato)
at David Marshall Hair Salon
in Dublin snaps away!
Warmth, warmth, warmth!
SHOOT AND SEND Want to give us
a snapshot of your world? Tweet
us at @creativeheadmag now!
A colourful day
in the salon!
Our book collection to help
clients pass the time
Baby highlights with
creamy #balayage
The boss @davidmarshallhairsalon
sending me off to London
on a work trip!
Copper is one of my
favourite colours to create
50
CREATIVE HEAD IRELAND
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10 MINUTE
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