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IPAMA BULLETIN (May - June) - Indian Printing, Packaging and ...

IPAMA BULLETIN IPAMA NEWS

ITC Launches Eco-friendly Paper

MAY-JUNE 2009 20

IPAMA NEWS

ITC Launched “Paperkraft Premium Business Paper”, an

environment friendly paper, in January 2009. This paper has

been devised and crafted using a pioneering technology, which

is first of its kind in India-and is called “Ozone Treated

Elemental Chlorine Free technology.”

Paperkraft is superior and environmentally friendly,

multipurpose paper for office and home use, which lets you

exercise your power to “Go Green”. This unique product is

an integral part of ITC's significant initiatives to augment

natural and alarming resources and has been launched in line

with ITC's triple bottom line commitment to building

economic, environmental and social capital for the nation.

Paperkraft Premium Business Paper has been created by ITC

to provide consumers an opportunity to partner in national

efforts to mitigate the adverse impact of climate change and

created a positive environmental footprint. In terms of quality

Paperkraft offers a superior value proposition since it is the

whitest and brightest 75 GSM business paper manufactured in

India. A proprietary chemical treatment has enabled it to

become an eco-friendly paper with a higher archival life.

The PaperKraft Premium Business Paper is being marketed by

ITC's Stationery Products and Education Division and its

distribution network is across the country. In this product

conventionally elemental chlorine was used in the bleaching

process during the manufacturing process and organochlorine

chemicals were eliminated – which has been used in

the production of this paper is known as Ozone Treatment

which is achieved by substituting elemental chlorine with

chlorine dioxide.

ITC is the only paper manufacturing company in the world of

its size and diversity, to achieve the mile-stones of being

carbon positive, water positive and achieving close to 100%

solid waste recycling. In addition to this ITC sources the raw

material from its social and farm farestry project, which

covers over 85,000 hectares and also created over 35 million

mandays of employment.

Ipack-Ima, Grafitalia, Converflex

If one wants to have an normal unparallel overview of

packaging, converting and printing equipments and allied

processes at one stage it is here at Fiera Milano, Italy in the

exhibition named Grafitalia, Converflex and Ipack – Ima which

th th

was held from 24 – 28 March 2009.

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This was the 21 edition of Ipack – Ima, the world's most

celebrated exhibition for grain based food, packaging, and

material handling. This exhibition covers complete product

chain i.e. from raw materials to the point of sale for both food

and other allied industries. Ipack-Ima, Converflex attracted

2100 exhibitors, on 90,000 Sq. Mts. area and had a footfall of

125000 trade visitors.

Grafitalia and Converflex showcased an exhaustive overview

of technological innovations for the printing and paper

converting industry. There were more domestic participants

and about 22% international participants who exhibited their

innovations and products. Italians as they are known for their

manufacturing of machines in packaging sector besides

rotogravure and flexogravure – did create a stir in the visitors

to witness new innovations in these sectors.

Grafitalia and Converflex are massive trade exhibitions that

normally display the entire production cycle for graphic arts

and converting technology. But this time the enthusiasm in

the show was somehow in low-key – may be economic

meltdown had its bite on this show as well. IPAMA as such did

not participate in the exhibition but its former president Mr.

H.V. Sheth attended the exhibition as a visitor. Mr. Sheth is of

the view that the Italians have excellent Rotogravure and

Flexogravure machine manufacturing and they hardly make

any offset or web-offset machines – and he strongly feels that

this is an excellent market for Indian manufacturers in this

segment. Mr. Sheth is convinced that exchange of business

delegations between these two countries might bear some

fruits in the areas of technology transfer or joint-ventures etc.

Mr. Uday Dhote, President MMS (on the left) and Mr. Anand Limaye,

Former President MMS at Ipack-Ima Grafitalia exhibition.

From India Mumbai Mudrak Sangh (MMS) had taken a

delegation to visit this exposition.

World wide publishers dot on India

Economic meltdown hit readers in the U.S. and Britain are

spending less and less on books, forcing English language

publishers to eye overseas markets, particularly India, to stay

afloat.

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