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CS Nov-Dec 2020

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Data privacy<br />

BEYOND THE EU-US PRIVACY SHIELD:<br />

WHAT'S NEXT FOR EUROPEAN ENTERPRISES?<br />

A NEW RULING HAS SHAKEN UP HOW THE EU AND U.S. REGARD DATA PROTECTION AND DATA PRIVACY<br />

comes to processing and using data, namely:<br />

For more effective monitoring and control<br />

of an entire population<br />

For the pursuit of one's own geopolitical<br />

interests<br />

For the benefit of specific economic<br />

interests<br />

With focus on data protection and the<br />

rights of individuals.<br />

Cloud computing and the networking of a<br />

wide variety of systems mean many European<br />

companies send data streams to the United<br />

States, where the international market leaders,<br />

the so-called 'big players', are based. The ECJ's<br />

ruling means there are many enterprises that<br />

are compelled to act now.<br />

The European Court of Justice (ECJ)<br />

judgment invalidating the EU-US Privacy<br />

Shield has caused uncertainty for many<br />

enterprises and presented them with<br />

challenges on how to handle private data. In<br />

the long term, this ruling offers European<br />

enterprises valuable chances for reassessing<br />

data-driven business models and re-imagining<br />

them in a way that is compliant with the<br />

required protections of personal data. Things<br />

may not be so simple for US enterprises<br />

seeking trade in Europe.<br />

As with its predecessor, the Safe Harbour<br />

Privacy Principles, overturned in 2015, the EU-<br />

US Privacy Shield determined that transferred<br />

data in the United States was not sufficiently<br />

protected under the current EU law (GDPR)<br />

demands. Standard Contractual Clauses,<br />

which constitute the foundation on which<br />

many enterprises transfer data to the USA,<br />

continue to be valid. If, however, it turns out<br />

that, despite these clauses, data protection in<br />

the United States (in real and concrete cases)<br />

does not take place, this last remaining legal<br />

basis will undoubtedly be invalidated as well.<br />

Private digital data is increasingly valuable<br />

and is a highly sought-after resource - 'the<br />

new gold'. There are different motives when it<br />

We asked Cryptshare CEO Mark Forrest to<br />

offer his thoughts on what has transpired:<br />

What are the key takeaways from this ruling?<br />

Mark Forrest: This ruling did not take place in<br />

a vacuum. We are looking at 20 years of<br />

legislation: From the Safe Harbour Privacy<br />

Principles to the EU-US Privacy Shield, the<br />

practice of self-certification had enabled<br />

companies to tick a box and say, "Yes, we<br />

comply". They did not have to prove their<br />

compliance, rather their non-compliance had<br />

to be proven. This practice has now been<br />

ruled invalid.<br />

European legislation demands that privacy<br />

requires specific top priority guidelines. In the<br />

United States, other factors are in the<br />

foreground: National security takes<br />

precedence over data protection concerns,<br />

meaning privacy gets put aside, or is<br />

diminished as a consideration. With this<br />

ruling, there are penalties in place that can be<br />

large for companies that breach the EU<br />

requirements and the case against Facebook<br />

20<br />

computing security <strong>Nov</strong>/<strong>Dec</strong> <strong>2020</strong> @<strong>CS</strong>MagAndAwards www.computingsecurity.co.uk

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