Bangkok December 2020

December 2020
FREE
COPY
TM
BANGKOK
BUSINESS
HUNGRY HUB
GOES FROM STRENGTH
TO STRENGTH
Cover Story Overleaf
INSIDE THIS ISSUE:
- Using Big Data To Reduce Fuel Consumption
- ‘3D POSTURE SCAN’ - A Turning Point For Good Health
- Just The Statistics
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BUSINESS SUPPLEMENT
Cover Story
HUNGRY HUB GOES FROM
STRENGTH TO STRENGTH
Hungry Hub, a leading
restaurant and dining
portal has been
growing strongly over
the last 6 months. The
app and website service
enables customers
to book all-you-can-eat
special deals at over
400 restaurants, many
of them creating unique
promotions from their
A-la-Carte menus. The
company saw a dip in
its traffic when coronavirus
first struck but
has seen stellar growth
since May 2020. Business
levels are now
nearly double of those
seen at the start of the
year.
Hungry Hub Founder
& CEO, Surasit Sachdev,
was quoted as
saying, “Covid-19 had
a negative impact on
Hungry Hub’s dining
deal business. In response,
we launched a
set-menu food delivery
concept to help restaurants
survive the shutdown.
In June 2020,
many of Bangkok’s top
restaurants, which previously
relied on tourists,
have been reaching
out to Hungry Hub
to provide promotional
offers to our local customer
base. With this
investment, we will be
using the funds to help
top restaurants more
aggressively reach the
local market and expand
our restaurant
base”.
So far Hungry Hub
has secured revenues
of over 500 million baht
for its restaurant partners,
and has seated
more than 1 million
diners since inception.
Thus the interest for
restaurants to participate
in the business
model is high and this
has lead to more choice
for customers.
Hungry Hub’s growth
has also caught the attention
of venture capital
funds and as a result,
the company has
been able to secure
first round funding from
ECG Research.
ECG-Research
Founder & CEO, Patchalit
Klinhom, was quoted
as saying, “ECG-Research
is proud to
partner with Hungry
Hub. We have seen
much potential in this
industry market due to
the business model that
fits Thai lifestyle and
the overall market size
is quite large. We have
also noticed that there
are many restaurants in
Thailand and Thai people
love the ‘All You Can
Eat’ buffet. In addition,
Hungry Hub aligns perfectly
with our mission of
Private Equity for Public
Equality, which is to innovate
for public equality
by building a sustainable
future with impact
and scale, so we are
focusing on investments
that create value for
the community. During
the initial Corona Virus
outbreak, Hungry Hub
helped many restaurants
to increase sales
by implementing an upselling
strategy. Moreover,
Hungry Hub has
the ability to adapt itself
to circumstances, especially
during difficult
times like COVID-19,
which is one of the important
factors for business
to grow sustainably.
ECG-Research is
pleased to strengthen
Hungry Hub capabilities
by generating new
business opportunities,
such as finding potential
business partners.”
The portal is expanding
its offerings all the
time. More and more exclusive
dining deals are
being offered including
full buffets at leading
eateries with significant
discounts. As well, at
the time of writing, several
staycation deals at
leading hotels that include
meal deals were
available online. For
more info please visit
the portal at hungryhub.
com
High Tower Co., Ltd. Tel: 038 411 009
For all your advertising enquiries - Tel: 0846 77 43 60

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BUSINESS SUPPLEMENT
BOLT RIDE-HAILING APP
TAKES OFF IN THAILAND
Bolt is a ride-hailing app similar
to Uber and Grab, and it is
growing in popularity in Thailand
very rapidly. It launched services
in Bangkok earlier this year and
you can now arrange a Bolt driver
in other cities in Thailand too.
The company behind the app
was created in 2013 and is the
brainchild of founder Markus Villig,
who was only 19 years old at
the time. Originally called mTakso
it was launched in Estonia,
where its current home is. The
name then changed to Taxify
and later to Bolt.
drivers. They earn more than on
other platforms because of our
lower commission," adding, "We
believe the city will benefit from
more choice in transport options.
We are also providing additional
earning opportunities for drivers
at this challenging time.”
The lower commissions can
often lead to lower prices for
journeys for customers and this
is where Bolt could become the
ride hailing app of choice for
consumers in Thailand. It also
leads to more drivers choosing
to support the app, which gives
more choice and a more rapid
response for those looking to
book a ride.
The company now operates
in more than 35 countries across
Europe and Africa and is a real
competitor to Uber in those regions.
The launch in Thailand
marks its first foray into the ASE-
AN Market.
The company was quoted
as saying, “We are always looking
for new markets we believe
could benefit from more alternatives
when it comes to city
transportation, both from the
passengers' side and the drivers'
point of view, and we think this is
a good time for Thais to try Bolt
service,"
Total revenues in Thailand’s
ride hailing sector are expected
to reach 36.8 billion baht this
year. It is a very competitive
market but bolt expects that user
penetration will reach 18.4% by
2024.
Bolt was further quoted as
saying, “"We put a big focus on
The app is easy to download
and use and you can get up and
running almost instantly.
As for the much talked about
safety aspect of ride hailing
services, Bolt requires all of its
drivers to be fully insured and licensed
by local authorities.
Bolt aims to expand into other
areas including delivery services
and other transport options for
consumers as well as car rentals.
Villig was quoted as saying,
“We are still very much in
the early stages of the journey.
All across the world, the urban
population is growing and there
is a trend of people not owning
cars and using different means
of transport.”
High Tower Co., Ltd. Tel: 038 411 009
For all your advertising enquiries - Tel: 0846 77 43 60

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“Bits n Bytes”
STEVE DICKENS
It’s that time of year again to surf
the net and look back at arguably the
best tech products of 2020, so here
goes!
Best Flagship Phone 2020 | Samsung
Galaxy S20
The Samsung Galaxy S20 packs the
best overall combination of specs,
cameras, battery, and interface of
any phone that’s come out this year,
including new perks like a 120Hz
display refresh rate and 5G connectivity.
Plus, the 30x ‘Space Zoom’ capability
is largely unmatched.
Best Budget Phone 2020 | iPhone
SE 2020
The iPhone SE 2020 packs the leading
A13 Bionic chipset found in the
iPhone 11 handsets, but at around
half the price. While the design
hasn’t changed since the iPhone
6, the new iPhone SE is a powerful
yet affordable handset for folks who
want to enjoy iOS 14 at a serious
discount.
Best Smartwatch 2020 | Samsung
Galaxy Watch 3
Samsung’s latest iteration of its
smartwatch is the best yet, with a
dazzling design, a genuinely useful
rotating bezel, far better fitness features
than most smartwatches, and
more. Plus, there’s the fact it works
well with your smartphone whether
you’re on iPhone or Android.
Best Flagship TV 2020 | Samsung
Q950TS QLED TV
It’s not cheap by any stretch of the
imagination, but there’s little doubt
that the Samsung Q950TS is the TV
of the year: with its 8K resolution,
QLED technology that Samsung
has been refining year on year, and
its innovative new Object Tracking
Sound+ audio tech, the Samsung
Q950TS is an engineering marvel. If
you have the budget, Samsung has
produced a future-focused screen
that will keep any home cinema enthusiast
royally entertained.
Best Budget TV 2020 | TCL 6-Series
QLED with MiniLED
What the TCL 6-Series QLED
(R635) delivers is incredible: it’s a
QLED 4K HDR TV with MiniLED
technology that costs half as much
as QLEDs from Samsung and LG.
Its color vibrancy is off the charts,
its contrast is exceptional thanks to
MiniLED, and its brightness is competitive
in the mid-range segment.
It’s the best TV that most folks can
reasonably afford, gamers will absolutely
love its VRR support and
auto-low latency mode.
BUSINESS SUPPLEMENT
Best Soundbar 2020 | Sonos Arc
For years, Sonos was at the cutting
edge of audio with its multi-room
technology, but recently it had begun
to fall behind as more and more
manufacturers adopted Dolby Atmos
and DTS:X object-based surround
sound. Thankfully, Sonos has
righted the ship and caught back up
to the pack with the new Sonos Arc,
a streamlined soundbar that combines
the latest in immersive audio
with Sonos’ tried and true multi-room
tech.
Best Bluetooth Speaker 2020 | UE
Hyperboom
Throwing parties may not be at the
top of everyone’s to-do list right
now, but a decent party speaker is
a must-have device for any music
lover – and the new UE Hyperboom
Bluetooth speaker is rated one of
the best reviewed this year. With
powerful sound that exceeded our
expectations, a smart dual connectivity
feature, and a stylish unassuming
design, it’s hard not to fall in love
with this bombastic speaker.
Best Camera 2020 | Fujifilm X-T4
The biggest trend in cameras this
year was full-frame powerhouses,
but it was the smaller Fujifilm X-T4
that actually gave us the clearest
glimpse of the future. A true hybrid
camera that’s equally comfortable
shooting photos and video, the X-T4
is one of the best all-rounders we’ve
ever tested. Sure, its APS-C sensor
is smaller than those of its full-frame
rivals, but it’s also the key that allows
the X-T4 to pack pro-quality video
specs and IBIS into a small, stylish
body. Truly two cameras in one, the
X-T4 is a joy to shoot with.
Best Printer 2020 | Canon Pixma
TR8550
The Canon Pixma TR8550 ticks off
all the features you might need for
your home office, including duplex
printing, separate paper feeds for
plain and photo paper, and an ADF.
Bluetooth, in addition to Wi-Fi, ensures
easy connection to the helpful
Canon Print app, and its extra pigment
black ink cartridge gives every
text document a crisp and bold
finish, while photos appear rich and
vivid. The size and style of this surprisingly
compact printer will endear
it to anyone who works in a cramped
office, while the enormous 4.3-inch
touchscreen makes everything from
setup to checking your workflow at a
glance just a little bit easier.
So there you have it! Just remains
for me to wish you all the best
of festive greetings and hopes of a
better 2021 for all.
Steve Dickens
has worked in managerial and consultancy
roles for over 40 years with international
technology companies,15 of which
have been here in Thailand
He can be contacted at
stevedickens@hotmail.com
High Tower Co., Ltd. Tel: 038 411 009
For all your advertising enquiries - Tel: 0846 77 43 60

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BUSINESS SUPPLEMENT
FOREIGN CURRENCY UPDATE
The U.S. Dollar has remained
weak and shows no
signs of a strong rebound any
time soon. The DXY Dollar index,
the main index that measures
the U.S. Dollar’s value
against a basket of major
currencies, fell from 93.68 to
92.80 in sideways trade. U.S.
elections did little to move the
Dollar and stimulus measures
that may affect the greenback
have likely been put off for a
while. Against the Thai Baht,
the move has been more
pronounced. The USDTHB
rate fell from 31.25 to 30.16,
a one year low as the Thai
Baht strengthened in a dramatic
fashion. The rate now
threatens to break the key
30.00 handle and fall below
the 29.97 level, which marked
a multi-year low last December.
All this comes at a time
when Thailand badly needs a
weaker Baht to boost exports.
The British Pound has
been buffeted around by
coronavirus lockdown news
as well as the ongoing Brexit
talks, but has in fact risen
against the U.S. Dollar hitting
1.3282 from 1.2895, before
settling back to 1.3181.
There are a number of resistance
levels to watch for at
higher levels and although the
case for the Dollar to weaken
further is in the frame,
the Pound also has a case
to weaken too. Against the
Thai Baht, the Pound fell quite
sharply from 41.09 to 39.76 as
the Baht gained ground.
The Japanese Yen
strengthened against the
U.S. Dollar and moved from
105.66 to 103.24 but gave
all the gains back to return
to 105.06. Japanese stock
markets hit a 30-year high in
step with large gains on Wall
Street and so the Yen has lost
some of its safe haven appeal.
Against the Thai Baht,
the Yen fell from 0.2936 to
0.2848, a fall of nearly three
per cent.
The Russian Ruble had
a choppy month weakening
from 76.99 to 80.54 to
the U.S. Dollar before regaining
ground to settle at
77.29. News of a vaccine
in Russia was eclipsed
by similar news from the
U.S. and did little to provide
any sustained recovery.
The Ruble weakened
against the Thai Baht,
breaking through the
critical 0.40 level, moving
from 0.4026 down to
0.3907.
The Euro, which is still
consolidating at the top end
of a mid-year rally, moved
from 1.1795 to 1.1833
against the U.S. Dollar in
continued choppy trade.
ECB Stimulus remains on
the cards but it is starting to
look like the central bank is
pushing on a string. Against
the Thai Baht the Euro fell
from 37.11 to 35.64, a steep
drop of nearly four per cent.
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While bar charts, line graphs
and simple numbers are hardly
capable of providing the defining
answer to many economic,
social and political questions,
they are certainly a good way of
obtaining a general overview of
any particular subject.
Each month the Business
Supplement will look into a
brace of statistical information
and provide readers with what
we consider to be the central elements
of these figures.
THAILAND’S
SALARY
INCREASES
EXPECTED TO
BE LOW
According to the Total Remuneration
Survey 2020 by human
resources consultant Mercer
Thailand, average salary increases
in the Kingdom came in 3.7
per cent this year compared to
original budgets for 4.8 per cent.
It is the first time that average
salary increases dropped below
five per cent in over 10 years.
Of course workers in Europe
and the US are used to lower
rises, but in Asia where GDP
BUSINESS SUPPLEMENT
JUST THE STATISTICS
per capita is still relatively low in
comparison, rises of 5 per cent
or more are crucial to a country’s
development.
577 companies responded to
the survey of which 73.5 per cent
were foreign companies and the
remainder Thai. Small and medium
sized companies made up 42
per cent and 47 per cent of the
survey pool respectively.
Mercer's career products
leader for Thailand, Piratat Srisajalerdvaja,
was quoted as
saying, "Salaries in Thailand are
projected to increase in 2021,
but it depends on companies and
the spread of the Covid-19 and
its effect on the economy.”
THAILAND’S
POPULATION
DENSITY
CONTINUES TO
GROW
Population density is a measure
of the number of the people
sharing the land and is expressed
in people per square
kilometre.
As of 2018, Thailand had a
population density of 135.9 people
per square kilometre. This is
up from the previous year’s figure
of 135.5, or a 0.32 per cent
rise. Between 2016 and 2017 the
rise was higher at 0.35 per cent
and indeed going back ten years,
rises were typically more pronounced.
In 2008 the population
density stood at 130.9 people per
square kilometre a rise of 0.53
per cent over the prior year when
density stood at 129.5 people per
square meter.
Although it would seem that
things are levelling off the key
thing to consider is that the numbers
are cumulative.
Against worldwide figures,
Thailand sits in about 60th position
in the rankings, with the
likes of the UK and Vietnam coping
with much higher population
densities with 274 and 290 people
per square kilometre respectively.
Not surprisingly, small city
states have the highest densities.
Hong Kong has 6,781 people
per square kilometres whilst
Singapore has 7,894 people per
square kilometre. Macau is the
most densely populated place in
the world with 21,158 people per
square kilometre.
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BUSINESS SUPPLEMENT
HOW TO BECOME
AN AUTHORITY
IN YOUR FIELD?
Becoming an authority in your
niche and making your brand an
expert resource for your specific
area of knowledge is one of the
best online marketing investments
you can make.
We are now in the age where
almost every interaction we have
starts online. Whether that is
meeting new friends or acquaintances,
doing business or even
dating!
In order to survive as an online
entrepreneur you need to be
an authority in your field.
You can’t be average in your
knowledge or your skills and you
must continuously find ways in
which to repeatedly convey your
knowledge and expertise to both
existing and potential clients.
Everyone wants to do business
with the foremost authority
in the field. It makes them
feel more confident about their
choice, because no one wants to
be wrong.
As a starting point, make
sure that your website meets the
guidelines below and if not, start
making changes today until you
can tick all of the boxes.
●Real genuine images of you,
your team and your product.
●Client testimonials with videos
or images
●If you have Accreditation logos,
add them to your site
●Create Unique and relevant
content which answers users
questions
●Get an SSL certificate if you are
requesting online payments
●Remove any pop ups or limit to
one if you really must have them
●Have a unique brand name and
tagline
Merry Christmas
to all our customers
and friends
from the management and
staff at the Sportsman
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High Tower Co., Ltd. Tel: 038 411 009
For all your advertising enquiries - Tel: 0846 77 43 60

BUSINESS SUPPLEMENT
Make sure that your Linkedin
profile is up to date, accurate
and really sells your knowledge
and expertise.
Do a periodic review of your
connections on Linkedin and be
careful who you connect with.
Just like in real life, your connections
can say a lot about you and
your professional standards. It’s
ok to un connect with someone
if you no longer want to be associated
with them professionally.
Building relationships is extremely
important, but not at the
cost of your professional image.
Volunteer as a speaker at
conferences and local meet up’s,
this is a great way to become
recognised as a leader in your
industry. But be aware, you need
to offer a unique point of view
and be able to backup your point
of view with evidence. People
will challenge your views but that
is part of becoming an authority,
the more popular that you become,
the more people will surface
who don’t like what you say
(but that is a whole other article).
Document all of the offline activities
you take part in, get photos
of you at events, get reviews
from clients and update your
website regularly to make sure
that the content stays fresh.
Gemma Purnell
+66 33 039 399
gemmapurnell.com
gemma@gemmapurnell.com
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Email: ben.hightowerltd@gmail.com
www.Thailand-Business-Supplement.com

BUSINESS SUPPLEMENT
AN INCREASING NUMBER
OF INVESTORS EYEING
PATTAYA HOTELS
Pattaya is poised to become another
bright spot for hotel investment
in Thailand in 2021 as more investors
are exploring investment opportunities.
Historically, demand in the Pattaya
hotel market relied very much on
international tourists. However, many
investors are reimagining the market's
prospects based on domestic
demand potential, in addition to the
ongoing development of the Eastern
Economic Corridor (EEC), according
to property consultancy JLL.
Pattaya is one of Thailand's major
tourism markets with hotel inventory
ranking second after Bangkok and
slightly ahead of Phuket at almost
64,000 rooms. The city has been
put on a spotlight as its hotel sector
benefits from its close proximity to
Bangkok and the development of the
EEC. Many ongoing infrastructure
projects supporting the new economic
zone are expected to stimulate demand
for hotels from both leisure and
corporate standpoints. In addition to
U-Tapao Airport's plan to increase
capacity to five million passengers,
Pattaya is well-positioned to benefit
from the planned high-speed railway
project connecting Suvarnabhumi,
Don Mueang and U-Tapao Airports,
which is planned for completion in
2025.
Despite positive long-term fundamentals,
Pattaya is among Thailand's
major hotel markets that have
suffered badly from the pandemic.
But the market is also getting a radar
of more investors
"In recent months, we have been
getting an unprecedented level of
enquiries from investors who are
looking for opportunities to acquire
investment-grade hotels in Pattaya.
We have yet to see a wide trend of
deeply discounted hotels in the market,
particularly institutional-grade
assets. However, the situation is
delicate, and the landscape could
potentially shift swiftly," says Chakkrit
Chakrabandhu Na Ayudhya, Executive
Vice President of Investment
Sales - Asia, at JLL's Hotels and
Hospitality Group. "Owners are being
pressured by the extended burn rate.
As the crisis prolongs, the pricing
gap between owners and investors
will naturally become narrower," he
explains.
Pimpanga Yomchinda, Vice President
of Investment Sales - Asia, at
JLL's Hotels and Hospitality Group,
says "Since the pandemic started,
we have seen a lot of engagement
from hotel owners. They want to understand
the implications of various
hold and disposal scenarios to get
themselves prepared to make the
most informed decisions. As there is
no one-size-fits-all approach, the best
way for us to understand the situation
is to meet owners on the ground, look
into their needs and help them customise
their asset/portfolio strategy."
Adding to Ms Pimpanga's statement,
Mr Chakkrit says "The disposal
process will need to be refined to
accommodate the current situation
by allowing more flexibility with additional
deal features such as vendor
financing, income guarantee, staged
payments or delayed handover. This
will, in turn, optimise deal certainty
and proceeds."
Investment activity in the Pattaya
hotel market is likely to resume in
2021
"Pattaya has seen no major hotel
transactions since 2018 due largely
to the lack of investment-grade assets
being offered to the market. It is
to be seen whether the pandemic will
unlock some of them over the next 12
months," says Mr Chakkrit.
According to JLL, the average
number of keys for hotels sold in
the last five years in Thailand was
approximately 180. While hotels in
Pattaya have approximately 100
keys on average, almost half of the
hotels across the city have less than
50 keys.
Mr Chakkrit explains, "With a lower-key
count, it is harder to achieve
sufficient economies of scales from
an investor point of view. In addition,
investors are more interested in Pattaya's
upscale hotel segment that accounts
for less than 20% of the city's
total hotel stock. In contrast, the balance
of the stock is in the midscale
and budget segments with strong
competition.
Traditionally, investor demand
for Pattaya hotels would lean more
towards rarer and more sought-after
upscale and upper-upscale segments
because the midscale and
budget segments are viewed as
offering lower profitability and being
difficult to differentiate due to large
supply of rooms."
Domestic investors to dominate
the market
"Due to border restrictions, we
are naturally seeing more engagement
from domestic investors compared
to what we saw in almost 40
hospitality deals (over THB 40 billion
in volume) that we brokered in Thailand
since 2010. We are also seeing
more enquiries from corporates with
diverse income streams and private
equity funds since the pandemic
started," says Mr. Chakkrit.
Read Online At
www.thailand-business-supplement.com
High Tower Co., Ltd. Tel: 038 411 009
For all your advertising enquiries - Tel: 0846 77 43 60

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Sample great Italian wines - with special promotions
Reservations:
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* FREE PARKING
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: Trattoria Pizzeria Toscana

BUSINESS SUPPLEMENT
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to your guests?
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intelligent business software that captures valuable
customer data.
Guests help promote your business through social media,
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special promotions, upcoming events and to reward loyalty.
Perfect for Hotels, Restaurants, Cafes, Bars, Retail outlets,
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interacts with customers.
You can now enjoy the same
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and drive repeat business.
For more information, visit our website
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one stop service
In these competitive times, the company that innovates and
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THAILAND
BUSINESS NEWS
THAI AIRWAYS
ANNOUNCES
LOSS FOR THE
THIRD QUARTER
OF 2020
Thai Airways International announced
a large loss for the third
quarter of this year. In the period it
lost 21.52 Billion baht, compared to
4.68 Billion baht in the same period
the year prior. Passenger numbers
dropped 92% year on year due to
Covid-19.
According to the Tourism and
Sports Ministry, incoming foreign
tourists to Thailand year-to-date
stood at only 6.7 million, compared
to more than 30 million in the first
9 months of 2019. Of course most
of the 6.7 million tourists arrived in
January and February before the
travel ban was introduced. Tourist
arrivals for the last month stood at
a glaring zero.
Thai Airways International was
already struggling with losses before
the pandemic struck and is in
the process of a major restructuring.
CP-TESCO
ACQUISITION
NOT FAVORED
BY ALL
It’s a done deal. The government’s
competition watchdog has
approved the go-ahead for CP to
acquire Tesco Lotus stores in Thailand,
but a number of trade commissioners
are still uneasy about
the ramifications of such a deal.
Under the arrangement, CP controls
86.9 per cent of Tesco Lotus
Thailand’s shares and 100% of the
Tesco chain in Malaysia.
The consulting period in the
run up to the deal was strongly
polarized with plenty of objectors.
The deal was considered to be
anti-competitive by many, including
suppliers, consumer watchdog
groups and other retailers.
For CP to enter into the retail
market whilst still having such a
large footprint in food manufacturing
and distribution rang alarm
bells.
The Commissioner of the Office
of Trade Competition Commission
(OTCC), Santichai Santawanpas,
who voted against the deal, expressed
concern that market dominance
could put other suppliers at
a disadvantage and reduce choices
for consumers.
Sanitchai was quoted as saying,
“That said, I don't offer this
warning with the aim of dividing
people over the deal," adding, ”We
would just like to express our concerns
and point out areas where
we do not agree. The ruling is considered
final."
THAILAND
DEVELOPS NEW
SOFTER RICE
GRAIN
Thailand has been the world’s
leading rice exporter for decades,
up until the last few years that is.
Its main exports, the popular Jasmine
and White rice varieties are
more often than not considered
long grain products which are typically
of a harder consistency than
the softer, plumper short grain varieties.
In recent years Vietnam and
India have overtaken Thailand as
leading rice exporting countries.
At the same time, Asian consumers
are starting to prefer softer rice
varieties for dishes such as risotto
and sushi for example, which is exactly
what Vietnam is producing in
abundance.
Rice expert at Chai Nat Rice
Research Centre, Chuanchom
Deerusamee, has worked on the
development of a new softer grain
of rice for Thailand called RD79.
She was quoted as saying, “It
never came across my mind that
there’s a market for softer rice until
we started seeing other countries
selling more.”
Sanit Jitnupong, a farmer who
recently switched to growing RD79,
was quoted as saying, “I heard
there’s a need for us to grow more
of this rice to be able to compete
globally. It’s risky to start something
new, but I have nothing to lose.”
RD79 also has other benefits.
It has a higher yield overall and is
able to resist drought better, something
that Thai farmers have been
battling with on and off for the last
few years.
High Tower Co., Ltd. Tel: 038 411 009
For all your advertising enquiries - Tel: 0846 77 43 60

BUSINESS SUPPLEMENT
USING BIG DATA TO REDUCE
FUEL CONSUMPTION
Transport is the country’s biggest
energy consumer
Motor vehicles are one of the biggest
sources of fuel consumption in
Thailand and so naturally strategies
to increase the fuel efficiency of cars
play a major role in the Government’s
overall attempts to reduce final energy
use.
The importance of cars to the
country’s energy strategy becomes
especially apparent when looking at
the growth figures. Each year, 3 million
vehicles are added to Thailand’s
roads. At the same time, there is a
trend towards larger vehicles with
higher fuel consumption such as
SUVs, pickups and mini vans. As a
result, Thailand becomes increasingly
dependent on energy imports and
volatile global energy prices.
Emissions resulting from fuel
combustion also have a strong impact
on air quality in our cities. For
example in Bangkok, more than half
of the air pollution comes from old,
unmaintained vehicles, according to
the Pollution Control Department.
“Here, at the Department of Alternative
Energy Development and
Efficiency (DEDE), we have set ourselves
the goal of reducing energy
intensity by 30% within 2036 in line
with the Energy Efficiency Plan 2015.
Transport is one of the priority sectors
to achieve this goal. What we have
done so far is to implement a CO2-
based excise tax in 2016 and the
EcoSticker, an information tool that
shows consumers how much fuel different
car models consume per 100
km. With the help of the Ecosticker,
the consumer can compare different
car models and chose a more efficient
one”, Mr. Chaiyut Sarapa, Director
of Energy Efficiency Promotion Division,
the Department of Alternative
Energy Development and Efficiency
(DEDE), explained.
The EcoSticker is a great tool to
help consumers make a smart choice
and save energy as well as money.
In fact, depending on the chosen car
model, car owners can save up to
60,000 THB each year on fuel costs.
“The limitation of the EcoSticker
is that it currently relies on laboratory
test data, which use assumptions
as well as pre-determined and partly
outdated testing standards. Therefore,
the tests often feature old speed
limits or drive cycles that may not incorporate
various traffic and driving
conditions such as congested roads
,” said Carolin Capone, Head of
Transport Projects at
GIZ Thailand. “Also, fuel consump
tion depends on many more things
that are hardly reflected by the tests,
such as road conditions, driving style,
maintenance of the vehicle, and the
use of air-conditioning” she added.
In fact, research conducted by
the International Council of Clean
Transport (ICCT) has shown that the
divergence between real-world fuel
consumption and laboratory data
can be as high as 50% and has risen
sharply over the last two decades (in
2001, the divergence was less than
10% in Europe). The same is true for
air pollutants such as nitrogen oxides
(NOx), and Greenhouse Gas (GHG)
emissions.
This increasing divergence has
important implications. While for
an average consumer, the gap can
translate into higher-than-expected
fuel costs, this also poses challenges
to the Government in designing realistic
policies and incentive schemes
to foster energy efficiency and manage
emissions.
A digital tool to the rescue
To address the data divergence
and support drivers to save fuel, the
Deutsche Gesellschaft fuer Internationale
Zusammenarbeit (GIZ) GmbH
recently launched a digital platform
called “Moverity”. This digital tool supports
drivers in two ways. On the one
hand, it provides an accurate database
that enables consumers to compare
the fuel consumption of different
car models when they are looking to
purchase a new car. On the other, the
smartphone application helps drivers
save fuel and money by providing
eco-driving tips and by showing how
changes in driving behaviour, new
tyres or a different kind of fuel affect
fuel consumption. Evidence, for example
from the Transport, Health and Environment
Pan European Programme
(THE PEP) by UNECE and WHO
European Region, has shown that the
consistent application of eco-driving
tips alone can save up to 20% of fuel.
Moverity uses a consumer-based
crowd-sourcing approach. This means
it gets the data from a large number of
actual drivers and so the datasets reflect
actual driving conditions in Thailand
rather than laboratory test data.
Moverity is easy to use and can be accessed
through three digital channels:
a website, a smartphone application
and a Facebook Messenger chatbot.
The driver simply types in the amount
of fuel put into the tank when filling up
the car, together with the odometer
reading. The rest is done
by the application. The
platform is now being
transferred to the
Department of Alternative
Energy
Development
and Efficiency
(DEDE),
Ministry of
Energy, who
plans to further
develop
the platform,
especially
enhancing
user-friendliness.
Mr. Chaiyut
said, “Consumer-reported
data,
such as data from
the Moverity platform,
can also help us analyse
and evaluate fuel
consumption from the
actual driving conditions.
Also, the consumer-based data
can help us monitor the impacts
of our policies and steer them
in the right direction to reach our
goals.”
For more information about Moverity,
please visit
Website: Mymoverity.com
Facebook page: moverity
Line: @Moverity
INTERCONTINENTAL
BANGKOK SCOOPS PRIME
TRAVEL AWARDS IN 2020
InterContinental Bangkok has
been rated as Asia’s Leading City
Hotel, Thailand’s Leading Hotel,
and Thailand’s Leading Business
Hotel in this year's World Travel
Awards 2020.
The World Travel Awards
brand, currently celebrating
its 27th anniversary, is recognised
globally as the
ultimate hallmark of
excellence across all
key sectors of the
travel, tourism and
hospitality industries.
The voting process
is online and
a yearlong communications
campaign
encourages global
participation. The
votes come from qualified
executives working
within travel and tourism
and from the consumer travel
buyer.
Business Traveller magazine
has ranked InterContinental Bangkok
at number two as the Best
Business Hotel In Thailand in its
Asia-Pacific Awards 2020.
The annual poll, now in its 29th
year, marks the best in the region's
travel and hospitality industry as
voted by 30,000-plus individuals
who are frequent travellers.
Although there hasn't been much
travelling this year, readers still voted
for their favourite airlines, hotels
and airports. A voting poll was sent
to Business Traveller's Asia-Pacific
subscribers between April and
June, and market research company
Business Intelligence
independently compiled the
results.
InterContinental
Bangkok is situated
right in the heart of
the Ratchaprasong
area, the core of
Bangkok's business
and commercial
districts.
Nearby are many
international companies,
numerous
embassies, and
top-flight medical facilities.
The banqueting,
meeting and convention
facilities are amongst the
city's most spacious and versatile.
The hotel has 19 function
rooms, the largest an elegant
Grand Ballroom accommodating
up to 1,000 guests for cocktail style
events, weddings and similar occasions.
The hotel's dedicated exhibition
area takes in a spacious hall
with capacity of up to 2,000 visitors
and exhibitors.
For more information, please call
+66 (0) 2656 0444
Email: ben.hightowerltd@gmail.com
www.Thailand-Business-Supplement.com

SUDOKU
These Sudoku puzzles are pitched at a middle level: not too easy,
and not too frustratingly hard, for the average person.
3 9
7
6
3
7 6
9 4
1 5
4
9
4 6
3 7
4 9
6 7
3
2
3 2
5
4 5
1
2 6
4 7
8 3
9
5
1
6 2
4
3 7 1
9 2
8
2
4
9
8
3 4
5 2
2
1 6
6
3
3 2
6 7
7 4
7 6 8
5 9 1
2 3 4
8 1 2
6 7 3
9 4 5
3 8 9
1 5 6
4 2 7
7 3 6
9 8 4
2 5 1
3 6 2
5 1 7
8 4 9
1 7 5
6 9 8
4 2 3
4 1 3
7 2 8
5 6 9
9 4 5
2 8 1
6 3 7
1 7 4
8 9 2
3 5 6
9 2 5
1 7 6
3 8 4
8 5 1
2 4 9
7 6 3
6 3 2
4 1 7
5 9 8
5 9 2
3 4 6
1 7 8
7 6 3
9 5 4
2 8 1
6 2 5
4 3 7
8 1 9
1 4 8
5 3 2
6 7 9
4 9 7
8 6 3
2 5 1
9 8 4
3 2 5
7 1 6
We will publish the solutions in next month’s issue.
ACROSS
1/ Musician (9)
5/ Polo sticks (7)
8/ Seed (3)
9/ Demolish (7)
12/ Responses (7)
CROSSWORD
DOWN
1/ Third sign of the Zodiac (6)
2/ Cover (5)
3/ Rodent (3)
4/ Dullness (6)
6/ Strong tree (3)
7/ Mariners (7)
10/ Express Mail Service (init) (3)
11/ First name US baseball player Cobb (3)
TRIVIA Quiz
1. In which country would you find Mount Sinai?
2. How many countries and principalities share a border with France.
3. Which sign of the zodiac would you be if your birthday was on the 18th
October?
4. Which European country had three kings named Leopold who reigned
for the majority of the years between 1831 and 1951?
5. Of what is semiotics the study?
1 2 3 4
5 6
7
6
6. In a standard UK Monopoly game, the green set consists of Bond Street,
Regent Street and which other?
7. Which birthstone is associated with the month of May?
8. Which country has the internet domain extension .hu?
9. What does UNESCO stand for?
10. Which measurement of speed is equivalent to one nautical mile
per hour?
8
9
9
11
12
10 11
Answers:
1. Egypt 2. 8 (Belgium, Luxembourg, Germany, Switzerland, Italy, Monaco, Andorra and
Spain) 3. Libra 4. Belgium 5. Signs and symbols 6. Oxford Street 7. Emerald 8. Hungary 9.
United Nations Educational, Scientific and Cultural Organisation 10. Knot
12
CROSSWORD ANSWERS
ACROSS: 1/ Guitarist 5/ Mallets 8/ Nut 9/ Destroy 12/ Answers
DOWN: 1/ Gemini 2/ Intel 3/ Rat 4/ Tedium 6/ Elm 7/ Sailors
10 EMS 11 tye
For information on the BUSINESS SUPPLEMENT Contact High Tower Co., Ltd. Tel: 038 411 009 - 0846 77 43 60
*The Pattaya & Bangkok Business Supplements are published by High Tower Co., Ltd.

BUSINESS SUPPLEMENT
‘3D POSTURE SCAN’ - A TURNING
POINT FOR GOOD HEALTH
Have you ever noticed yourself
walking with imbalanced
shoulders, a crooked back, or
twisted knees? Do you feel muscular
pain for unknown reasons
or suffer endlessly from neck,
shoulder, back or joint pain?
Have you tried exercising to
treat it but it just doesn’t help?
A full body analysis utilising the
3D Posture Scan can find out the
body’s physical abnormalities
and pinpoint the exact cause of
one’s health problems. With this
information in mind, it will be
much easier to select suitable
exercise to improve your health
and quality of life.
The aforementioned health
conditions don’t appear out of the
blue. Mostly, they originate from
our own habits, such as carrying
a heavy backpack, looking down
at our phones, sitting in front of
the computer for hours, crossing
your legs, or from playing intense
sports that can cause sprains,
loose joints and more. These
affect a person’s posture and
health, and may eventually lead
to one needing surgery to treat
them.
Whether through physical rehabilitation
or exercise, seeking
treatment in a timely manner is
crucial. But before reaching that
stage, Fitness First Thailand is
presenting a hi-tech innovation,
3D POSTURE SCAN, which can
help fitness enthusiasts and athletes
to analyse and heal any physical
abnormality or deformity in order
to attain the best workout results.
3D POSTURE SCAN | An accurate
analysis for best workout
results
3D POSTURE SCAN is available
in Thailand only at Fitness
First Club ICON! It scans and
captures the body’s movement
from basic postures and positions,
including standing, bending,
or lifting your legs.
The posture scan is easy and
takes only a short amount of time
to find out whether the body’s
physical structure is balanced, or
if there is any irregular muscle or
joint.
The scan is able to detect even
the slightest deformity that affects
one’s health with high accuracy.
This includes facet joints and in
flexible muscles that may affect
posture in one’s daily life. The
tightening of the neck and shoulder
muscles can cause chronic
pain that inevitably affects our
daily lifestyles.
A detailed scan is highly beneficial.
If you currently suffer from
neck, back or muscular pain,
you will be able to take the result
to consult with medical professionals
for timely treatment.
It also allows fitness trainers to
design a workout programme
that best suits you and prevent
any injury that may occur. Your
level of fitness and physical
ability will achieve better
and faster results. By knowing
one’s own physical deformity,
such as having a crooked back,
distended abdomen or imbalanced
shoulders, the trainers
will be able to advise on how to
best correct your posture.
Give 3D POSTURE SCAN a
shot. This all-in-one innovation
utilises a body scan to learn
more about a person’s health
and fitness. It’s now available
only at Fitness First Club ICON.
For more information, contact
Fitness First Club ICON
or follow Fitness First Thailand
to gain information and fitness
advice at www.fitnessfirst.co.th
, www.facebook.com/Fitness-
FirstThailand | https://www.
fitnessfirst.co.th/activity/posture-scan.
at its 125 sqm best!
Book your advertising
now for January!
Location:
@Pratumnak/Thappraya Road
Junction, PATTAYA
For advertising information
Contact Ben@084-677-4360
Email: ben.hightowerltd@gmail.com

Don’t leave it too late!
-Now is the time to order your
2021 PERSONALISED CALENDARS
Giving a Personalised Business Calendar to your customers and
friends is a unique and pratical promotional gift
Let our Graphic Dept create a personalised Calendar for you
THE BENEFITS OF A BRANDED CALENDAR:
Your Calendar is giving your business 365 days of exposure throughout the year.
It’s constantly promoting the services you offer.
Calendars are widely used in offices, shop, work places and homes.
Your customers will appreciate a gift of a calendar as it’s both useful and practical.
Packages start at
just 6,500 baht + vat
(50 calendars)
for a 16 page full colour
stand alone desktop Calendar
(210 x 148.5mm).
Includes
Graphic Design
084 599 7315 (EN / TH)
neville@royalsiamprintingservices.com