Bangkok December 2020

businesssupplement

December 2020

FREE

COPY

TM

BANGKOK

BUSINESS

HUNGRY HUB

GOES FROM STRENGTH

TO STRENGTH

Cover Story Overleaf

INSIDE THIS ISSUE:

- Using Big Data To Reduce Fuel Consumption

- ‘3D POSTURE SCAN’ - A Turning Point For Good Health

- Just The Statistics

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BUSINESS SUPPLEMENT

Cover Story

HUNGRY HUB GOES FROM

STRENGTH TO STRENGTH

Hungry Hub, a leading

restaurant and dining

portal has been

growing strongly over

the last 6 months. The

app and website service

enables customers

to book all-you-can-eat

special deals at over

400 restaurants, many

of them creating unique

promotions from their

A-la-Carte menus. The

company saw a dip in

its traffic when coronavirus

first struck but

has seen stellar growth

since May 2020. Business

levels are now

nearly double of those

seen at the start of the

year.

Hungry Hub Founder

& CEO, Surasit Sachdev,

was quoted as

saying, “Covid-19 had

a negative impact on

Hungry Hub’s dining

deal business. In response,

we launched a

set-menu food delivery

concept to help restaurants

survive the shutdown.

In June 2020,

many of Bangkok’s top

restaurants, which previously

relied on tourists,

have been reaching

out to Hungry Hub

to provide promotional

offers to our local customer

base. With this

investment, we will be

using the funds to help

top restaurants more

aggressively reach the

local market and expand

our restaurant

base”.

So far Hungry Hub

has secured revenues

of over 500 million baht

for its restaurant partners,

and has seated

more than 1 million

diners since inception.

Thus the interest for

restaurants to participate

in the business

model is high and this

has lead to more choice

for customers.

Hungry Hub’s growth

has also caught the attention

of venture capital

funds and as a result,

the company has

been able to secure

first round funding from

ECG Research.

ECG-Research

Founder & CEO, Patchalit

Klinhom, was quoted

as saying, “ECG-Research

is proud to

partner with Hungry

Hub. We have seen

much potential in this

industry market due to

the business model that

fits Thai lifestyle and

the overall market size

is quite large. We have

also noticed that there

are many restaurants in

Thailand and Thai people

love the ‘All You Can

Eat’ buffet. In addition,

Hungry Hub aligns perfectly

with our mission of

Private Equity for Public

Equality, which is to innovate

for public equality

by building a sustainable

future with impact

and scale, so we are

focusing on investments

that create value for

the community. During

the initial Corona Virus

outbreak, Hungry Hub

helped many restaurants

to increase sales

by implementing an upselling

strategy. Moreover,

Hungry Hub has

the ability to adapt itself

to circumstances, especially

during difficult

times like COVID-19,

which is one of the important

factors for business

to grow sustainably.

ECG-Research is

pleased to strengthen

Hungry Hub capabilities

by generating new

business opportunities,

such as finding potential

business partners.”

The portal is expanding

its offerings all the

time. More and more exclusive

dining deals are

being offered including

full buffets at leading

eateries with significant

discounts. As well, at

the time of writing, several

staycation deals at

leading hotels that include

meal deals were

available online. For

more info please visit

the portal at hungryhub.

com

High Tower Co., Ltd. Tel: 038 411 009

For all your advertising enquiries - Tel: 0846 77 43 60


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BUSINESS SUPPLEMENT

BOLT RIDE-HAILING APP

TAKES OFF IN THAILAND

Bolt is a ride-hailing app similar

to Uber and Grab, and it is

growing in popularity in Thailand

very rapidly. It launched services

in Bangkok earlier this year and

you can now arrange a Bolt driver

in other cities in Thailand too.

The company behind the app

was created in 2013 and is the

brainchild of founder Markus Villig,

who was only 19 years old at

the time. Originally called mTakso

it was launched in Estonia,

where its current home is. The

name then changed to Taxify

and later to Bolt.

drivers. They earn more than on

other platforms because of our

lower commission," adding, "We

believe the city will benefit from

more choice in transport options.

We are also providing additional

earning opportunities for drivers

at this challenging time.”

The lower commissions can

often lead to lower prices for

journeys for customers and this

is where Bolt could become the

ride hailing app of choice for

consumers in Thailand. It also

leads to more drivers choosing

to support the app, which gives

more choice and a more rapid

response for those looking to

book a ride.

The company now operates

in more than 35 countries across

Europe and Africa and is a real

competitor to Uber in those regions.

The launch in Thailand

marks its first foray into the ASE-

AN Market.

The company was quoted

as saying, “We are always looking

for new markets we believe

could benefit from more alternatives

when it comes to city

transportation, both from the

passengers' side and the drivers'

point of view, and we think this is

a good time for Thais to try Bolt

service,"

Total revenues in Thailand’s

ride hailing sector are expected

to reach 36.8 billion baht this

year. It is a very competitive

market but bolt expects that user

penetration will reach 18.4% by

2024.

Bolt was further quoted as

saying, “"We put a big focus on

The app is easy to download

and use and you can get up and

running almost instantly.

As for the much talked about

safety aspect of ride hailing

services, Bolt requires all of its

drivers to be fully insured and licensed

by local authorities.

Bolt aims to expand into other

areas including delivery services

and other transport options for

consumers as well as car rentals.

Villig was quoted as saying,

“We are still very much in

the early stages of the journey.

All across the world, the urban

population is growing and there

is a trend of people not owning

cars and using different means

of transport.”

High Tower Co., Ltd. Tel: 038 411 009

For all your advertising enquiries - Tel: 0846 77 43 60


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“Bits n Bytes”

STEVE DICKENS

It’s that time of year again to surf

the net and look back at arguably the

best tech products of 2020, so here

goes!

Best Flagship Phone 2020 | Samsung

Galaxy S20

The Samsung Galaxy S20 packs the

best overall combination of specs,

cameras, battery, and interface of

any phone that’s come out this year,

including new perks like a 120Hz

display refresh rate and 5G connectivity.

Plus, the 30x ‘Space Zoom’ capability

is largely unmatched.

Best Budget Phone 2020 | iPhone

SE 2020

The iPhone SE 2020 packs the leading

A13 Bionic chipset found in the

iPhone 11 handsets, but at around

half the price. While the design

hasn’t changed since the iPhone

6, the new iPhone SE is a powerful

yet affordable handset for folks who

want to enjoy iOS 14 at a serious

discount.

Best Smartwatch 2020 | Samsung

Galaxy Watch 3

Samsung’s latest iteration of its

smartwatch is the best yet, with a

dazzling design, a genuinely useful

rotating bezel, far better fitness features

than most smartwatches, and

more. Plus, there’s the fact it works

well with your smartphone whether

you’re on iPhone or Android.

Best Flagship TV 2020 | Samsung

Q950TS QLED TV

It’s not cheap by any stretch of the

imagination, but there’s little doubt

that the Samsung Q950TS is the TV

of the year: with its 8K resolution,

QLED technology that Samsung

has been refining year on year, and

its innovative new Object Tracking

Sound+ audio tech, the Samsung

Q950TS is an engineering marvel. If

you have the budget, Samsung has

produced a future-focused screen

that will keep any home cinema enthusiast

royally entertained.

Best Budget TV 2020 | TCL 6-Series

QLED with MiniLED

What the TCL 6-Series QLED

(R635) delivers is incredible: it’s a

QLED 4K HDR TV with MiniLED

technology that costs half as much

as QLEDs from Samsung and LG.

Its color vibrancy is off the charts,

its contrast is exceptional thanks to

MiniLED, and its brightness is competitive

in the mid-range segment.

It’s the best TV that most folks can

reasonably afford, gamers will absolutely

love its VRR support and

auto-low latency mode.

BUSINESS SUPPLEMENT

Best Soundbar 2020 | Sonos Arc

For years, Sonos was at the cutting

edge of audio with its multi-room

technology, but recently it had begun

to fall behind as more and more

manufacturers adopted Dolby Atmos

and DTS:X object-based surround

sound. Thankfully, Sonos has

righted the ship and caught back up

to the pack with the new Sonos Arc,

a streamlined soundbar that combines

the latest in immersive audio

with Sonos’ tried and true multi-room

tech.

Best Bluetooth Speaker 2020 | UE

Hyperboom

Throwing parties may not be at the

top of everyone’s to-do list right

now, but a decent party speaker is

a must-have device for any music

lover – and the new UE Hyperboom

Bluetooth speaker is rated one of

the best reviewed this year. With

powerful sound that exceeded our

expectations, a smart dual connectivity

feature, and a stylish unassuming

design, it’s hard not to fall in love

with this bombastic speaker.

Best Camera 2020 | Fujifilm X-T4

The biggest trend in cameras this

year was full-frame powerhouses,

but it was the smaller Fujifilm X-T4

that actually gave us the clearest

glimpse of the future. A true hybrid

camera that’s equally comfortable

shooting photos and video, the X-T4

is one of the best all-rounders we’ve

ever tested. Sure, its APS-C sensor

is smaller than those of its full-frame

rivals, but it’s also the key that allows

the X-T4 to pack pro-quality video

specs and IBIS into a small, stylish

body. Truly two cameras in one, the

X-T4 is a joy to shoot with.

Best Printer 2020 | Canon Pixma

TR8550

The Canon Pixma TR8550 ticks off

all the features you might need for

your home office, including duplex

printing, separate paper feeds for

plain and photo paper, and an ADF.

Bluetooth, in addition to Wi-Fi, ensures

easy connection to the helpful

Canon Print app, and its extra pigment

black ink cartridge gives every

text document a crisp and bold

finish, while photos appear rich and

vivid. The size and style of this surprisingly

compact printer will endear

it to anyone who works in a cramped

office, while the enormous 4.3-inch

touchscreen makes everything from

setup to checking your workflow at a

glance just a little bit easier.

So there you have it! Just remains

for me to wish you all the best

of festive greetings and hopes of a

better 2021 for all.

Steve Dickens

has worked in managerial and consultancy

roles for over 40 years with international

technology companies,15 of which

have been here in Thailand

He can be contacted at

stevedickens@hotmail.com

High Tower Co., Ltd. Tel: 038 411 009

For all your advertising enquiries - Tel: 0846 77 43 60


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BUSINESS SUPPLEMENT

FOREIGN CURRENCY UPDATE

The U.S. Dollar has remained

weak and shows no

signs of a strong rebound any

time soon. The DXY Dollar index,

the main index that measures

the U.S. Dollar’s value

against a basket of major

currencies, fell from 93.68 to

92.80 in sideways trade. U.S.

elections did little to move the

Dollar and stimulus measures

that may affect the greenback

have likely been put off for a

while. Against the Thai Baht,

the move has been more

pronounced. The USDTHB

rate fell from 31.25 to 30.16,

a one year low as the Thai

Baht strengthened in a dramatic

fashion. The rate now

threatens to break the key

30.00 handle and fall below

the 29.97 level, which marked

a multi-year low last December.

All this comes at a time

when Thailand badly needs a

weaker Baht to boost exports.

The British Pound has

been buffeted around by

coronavirus lockdown news

as well as the ongoing Brexit

talks, but has in fact risen

against the U.S. Dollar hitting

1.3282 from 1.2895, before

settling back to 1.3181.

There are a number of resistance

levels to watch for at

higher levels and although the

case for the Dollar to weaken

further is in the frame,

the Pound also has a case

to weaken too. Against the

Thai Baht, the Pound fell quite

sharply from 41.09 to 39.76 as

the Baht gained ground.

The Japanese Yen

strengthened against the

U.S. Dollar and moved from

105.66 to 103.24 but gave

all the gains back to return

to 105.06. Japanese stock

markets hit a 30-year high in

step with large gains on Wall

Street and so the Yen has lost

some of its safe haven appeal.

Against the Thai Baht,

the Yen fell from 0.2936 to

0.2848, a fall of nearly three

per cent.

The Russian Ruble had

a choppy month weakening

from 76.99 to 80.54 to

the U.S. Dollar before regaining

ground to settle at

77.29. News of a vaccine

in Russia was eclipsed

by similar news from the

U.S. and did little to provide

any sustained recovery.

The Ruble weakened

against the Thai Baht,

breaking through the

critical 0.40 level, moving

from 0.4026 down to

0.3907.

The Euro, which is still

consolidating at the top end

of a mid-year rally, moved

from 1.1795 to 1.1833

against the U.S. Dollar in

continued choppy trade.

ECB Stimulus remains on

the cards but it is starting to

look like the central bank is

pushing on a string. Against

the Thai Baht the Euro fell

from 37.11 to 35.64, a steep

drop of nearly four per cent.

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While bar charts, line graphs

and simple numbers are hardly

capable of providing the defining

answer to many economic,

social and political questions,

they are certainly a good way of

obtaining a general overview of

any particular subject.

Each month the Business

Supplement will look into a

brace of statistical information

and provide readers with what

we consider to be the central elements

of these figures.

THAILAND’S

SALARY

INCREASES

EXPECTED TO

BE LOW

According to the Total Remuneration

Survey 2020 by human

resources consultant Mercer

Thailand, average salary increases

in the Kingdom came in 3.7

per cent this year compared to

original budgets for 4.8 per cent.

It is the first time that average

salary increases dropped below

five per cent in over 10 years.

Of course workers in Europe

and the US are used to lower

rises, but in Asia where GDP

BUSINESS SUPPLEMENT

JUST THE STATISTICS

per capita is still relatively low in

comparison, rises of 5 per cent

or more are crucial to a country’s

development.

577 companies responded to

the survey of which 73.5 per cent

were foreign companies and the

remainder Thai. Small and medium

sized companies made up 42

per cent and 47 per cent of the

survey pool respectively.

Mercer's career products

leader for Thailand, Piratat Srisajalerdvaja,

was quoted as

saying, "Salaries in Thailand are

projected to increase in 2021,

but it depends on companies and

the spread of the Covid-19 and

its effect on the economy.”

THAILAND’S

POPULATION

DENSITY

CONTINUES TO

GROW

Population density is a measure

of the number of the people

sharing the land and is expressed

in people per square

kilometre.

As of 2018, Thailand had a

population density of 135.9 people

per square kilometre. This is

up from the previous year’s figure

of 135.5, or a 0.32 per cent

rise. Between 2016 and 2017 the

rise was higher at 0.35 per cent

and indeed going back ten years,

rises were typically more pronounced.

In 2008 the population

density stood at 130.9 people per

square kilometre a rise of 0.53

per cent over the prior year when

density stood at 129.5 people per

square meter.

Although it would seem that

things are levelling off the key

thing to consider is that the numbers

are cumulative.

Against worldwide figures,

Thailand sits in about 60th position

in the rankings, with the

likes of the UK and Vietnam coping

with much higher population

densities with 274 and 290 people

per square kilometre respectively.

Not surprisingly, small city

states have the highest densities.

Hong Kong has 6,781 people

per square kilometres whilst

Singapore has 7,894 people per

square kilometre. Macau is the

most densely populated place in

the world with 21,158 people per

square kilometre.

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BUSINESS SUPPLEMENT

HOW TO BECOME

AN AUTHORITY

IN YOUR FIELD?

Becoming an authority in your

niche and making your brand an

expert resource for your specific

area of knowledge is one of the

best online marketing investments

you can make.

We are now in the age where

almost every interaction we have

starts online. Whether that is

meeting new friends or acquaintances,

doing business or even

dating!

In order to survive as an online

entrepreneur you need to be

an authority in your field.

You can’t be average in your

knowledge or your skills and you

must continuously find ways in

which to repeatedly convey your

knowledge and expertise to both

existing and potential clients.

Everyone wants to do business

with the foremost authority

in the field. It makes them

feel more confident about their

choice, because no one wants to

be wrong.

As a starting point, make

sure that your website meets the

guidelines below and if not, start

making changes today until you

can tick all of the boxes.

●Real genuine images of you,

your team and your product.

●Client testimonials with videos

or images

●If you have Accreditation logos,

add them to your site

●Create Unique and relevant

content which answers users

questions

●Get an SSL certificate if you are

requesting online payments

●Remove any pop ups or limit to

one if you really must have them

●Have a unique brand name and

tagline

Merry Christmas

to all our customers

and friends

from the management and

staff at the Sportsman

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High Tower Co., Ltd. Tel: 038 411 009

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT

Make sure that your Linkedin

profile is up to date, accurate

and really sells your knowledge

and expertise.

Do a periodic review of your

connections on Linkedin and be

careful who you connect with.

Just like in real life, your connections

can say a lot about you and

your professional standards. It’s

ok to un connect with someone

if you no longer want to be associated

with them professionally.

Building relationships is extremely

important, but not at the

cost of your professional image.

Volunteer as a speaker at

conferences and local meet up’s,

this is a great way to become

recognised as a leader in your

industry. But be aware, you need

to offer a unique point of view

and be able to backup your point

of view with evidence. People

will challenge your views but that

is part of becoming an authority,

the more popular that you become,

the more people will surface

who don’t like what you say

(but that is a whole other article).

Document all of the offline activities

you take part in, get photos

of you at events, get reviews

from clients and update your

website regularly to make sure

that the content stays fresh.

Gemma Purnell

+66 33 039 399

gemmapurnell.com

gemma@gemmapurnell.com

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Email: ben.hightowerltd@gmail.com

www.Thailand-Business-Supplement.com


BUSINESS SUPPLEMENT

AN INCREASING NUMBER

OF INVESTORS EYEING

PATTAYA HOTELS

Pattaya is poised to become another

bright spot for hotel investment

in Thailand in 2021 as more investors

are exploring investment opportunities.

Historically, demand in the Pattaya

hotel market relied very much on

international tourists. However, many

investors are reimagining the market's

prospects based on domestic

demand potential, in addition to the

ongoing development of the Eastern

Economic Corridor (EEC), according

to property consultancy JLL.

Pattaya is one of Thailand's major

tourism markets with hotel inventory

ranking second after Bangkok and

slightly ahead of Phuket at almost

64,000 rooms. The city has been

put on a spotlight as its hotel sector

benefits from its close proximity to

Bangkok and the development of the

EEC. Many ongoing infrastructure

projects supporting the new economic

zone are expected to stimulate demand

for hotels from both leisure and

corporate standpoints. In addition to

U-Tapao Airport's plan to increase

capacity to five million passengers,

Pattaya is well-positioned to benefit

from the planned high-speed railway

project connecting Suvarnabhumi,

Don Mueang and U-Tapao Airports,

which is planned for completion in

2025.

Despite positive long-term fundamentals,

Pattaya is among Thailand's

major hotel markets that have

suffered badly from the pandemic.

But the market is also getting a radar

of more investors

"In recent months, we have been

getting an unprecedented level of

enquiries from investors who are

looking for opportunities to acquire

investment-grade hotels in Pattaya.

We have yet to see a wide trend of

deeply discounted hotels in the market,

particularly institutional-grade

assets. However, the situation is

delicate, and the landscape could

potentially shift swiftly," says Chakkrit

Chakrabandhu Na Ayudhya, Executive

Vice President of Investment

Sales - Asia, at JLL's Hotels and

Hospitality Group. "Owners are being

pressured by the extended burn rate.

As the crisis prolongs, the pricing

gap between owners and investors

will naturally become narrower," he

explains.

Pimpanga Yomchinda, Vice President

of Investment Sales - Asia, at

JLL's Hotels and Hospitality Group,

says "Since the pandemic started,

we have seen a lot of engagement

from hotel owners. They want to understand

the implications of various

hold and disposal scenarios to get

themselves prepared to make the

most informed decisions. As there is

no one-size-fits-all approach, the best

way for us to understand the situation

is to meet owners on the ground, look

into their needs and help them customise

their asset/portfolio strategy."

Adding to Ms Pimpanga's statement,

Mr Chakkrit says "The disposal

process will need to be refined to

accommodate the current situation

by allowing more flexibility with additional

deal features such as vendor

financing, income guarantee, staged

payments or delayed handover. This

will, in turn, optimise deal certainty

and proceeds."

Investment activity in the Pattaya

hotel market is likely to resume in

2021

"Pattaya has seen no major hotel

transactions since 2018 due largely

to the lack of investment-grade assets

being offered to the market. It is

to be seen whether the pandemic will

unlock some of them over the next 12

months," says Mr Chakkrit.

According to JLL, the average

number of keys for hotels sold in

the last five years in Thailand was

approximately 180. While hotels in

Pattaya have approximately 100

keys on average, almost half of the

hotels across the city have less than

50 keys.

Mr Chakkrit explains, "With a lower-key

count, it is harder to achieve

sufficient economies of scales from

an investor point of view. In addition,

investors are more interested in Pattaya's

upscale hotel segment that accounts

for less than 20% of the city's

total hotel stock. In contrast, the balance

of the stock is in the midscale

and budget segments with strong

competition.

Traditionally, investor demand

for Pattaya hotels would lean more

towards rarer and more sought-after

upscale and upper-upscale segments

because the midscale and

budget segments are viewed as

offering lower profitability and being

difficult to differentiate due to large

supply of rooms."

Domestic investors to dominate

the market

"Due to border restrictions, we

are naturally seeing more engagement

from domestic investors compared

to what we saw in almost 40

hospitality deals (over THB 40 billion

in volume) that we brokered in Thailand

since 2010. We are also seeing

more enquiries from corporates with

diverse income streams and private

equity funds since the pandemic

started," says Mr. Chakkrit.

Read Online At

www.thailand-business-supplement.com

High Tower Co., Ltd. Tel: 038 411 009

For all your advertising enquiries - Tel: 0846 77 43 60


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THAILAND

BUSINESS NEWS

THAI AIRWAYS

ANNOUNCES

LOSS FOR THE

THIRD QUARTER

OF 2020

Thai Airways International announced

a large loss for the third

quarter of this year. In the period it

lost 21.52 Billion baht, compared to

4.68 Billion baht in the same period

the year prior. Passenger numbers

dropped 92% year on year due to

Covid-19.

According to the Tourism and

Sports Ministry, incoming foreign

tourists to Thailand year-to-date

stood at only 6.7 million, compared

to more than 30 million in the first

9 months of 2019. Of course most

of the 6.7 million tourists arrived in

January and February before the

travel ban was introduced. Tourist

arrivals for the last month stood at

a glaring zero.

Thai Airways International was

already struggling with losses before

the pandemic struck and is in

the process of a major restructuring.

CP-TESCO

ACQUISITION

NOT FAVORED

BY ALL

It’s a done deal. The government’s

competition watchdog has

approved the go-ahead for CP to

acquire Tesco Lotus stores in Thailand,

but a number of trade commissioners

are still uneasy about

the ramifications of such a deal.

Under the arrangement, CP controls

86.9 per cent of Tesco Lotus

Thailand’s shares and 100% of the

Tesco chain in Malaysia.

The consulting period in the

run up to the deal was strongly

polarized with plenty of objectors.

The deal was considered to be

anti-competitive by many, including

suppliers, consumer watchdog

groups and other retailers.

For CP to enter into the retail

market whilst still having such a

large footprint in food manufacturing

and distribution rang alarm

bells.

The Commissioner of the Office

of Trade Competition Commission

(OTCC), Santichai Santawanpas,

who voted against the deal, expressed

concern that market dominance

could put other suppliers at

a disadvantage and reduce choices

for consumers.

Sanitchai was quoted as saying,

“That said, I don't offer this

warning with the aim of dividing

people over the deal," adding, ”We

would just like to express our concerns

and point out areas where

we do not agree. The ruling is considered

final."

THAILAND

DEVELOPS NEW

SOFTER RICE

GRAIN

Thailand has been the world’s

leading rice exporter for decades,

up until the last few years that is.

Its main exports, the popular Jasmine

and White rice varieties are

more often than not considered

long grain products which are typically

of a harder consistency than

the softer, plumper short grain varieties.

In recent years Vietnam and

India have overtaken Thailand as

leading rice exporting countries.

At the same time, Asian consumers

are starting to prefer softer rice

varieties for dishes such as risotto

and sushi for example, which is exactly

what Vietnam is producing in

abundance.

Rice expert at Chai Nat Rice

Research Centre, Chuanchom

Deerusamee, has worked on the

development of a new softer grain

of rice for Thailand called RD79.

She was quoted as saying, “It

never came across my mind that

there’s a market for softer rice until

we started seeing other countries

selling more.”

Sanit Jitnupong, a farmer who

recently switched to growing RD79,

was quoted as saying, “I heard

there’s a need for us to grow more

of this rice to be able to compete

globally. It’s risky to start something

new, but I have nothing to lose.”

RD79 also has other benefits.

It has a higher yield overall and is

able to resist drought better, something

that Thai farmers have been

battling with on and off for the last

few years.

High Tower Co., Ltd. Tel: 038 411 009

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT

USING BIG DATA TO REDUCE

FUEL CONSUMPTION

Transport is the country’s biggest

energy consumer

Motor vehicles are one of the biggest

sources of fuel consumption in

Thailand and so naturally strategies

to increase the fuel efficiency of cars

play a major role in the Government’s

overall attempts to reduce final energy

use.

The importance of cars to the

country’s energy strategy becomes

especially apparent when looking at

the growth figures. Each year, 3 million

vehicles are added to Thailand’s

roads. At the same time, there is a

trend towards larger vehicles with

higher fuel consumption such as

SUVs, pickups and mini vans. As a

result, Thailand becomes increasingly

dependent on energy imports and

volatile global energy prices.

Emissions resulting from fuel

combustion also have a strong impact

on air quality in our cities. For

example in Bangkok, more than half

of the air pollution comes from old,

unmaintained vehicles, according to

the Pollution Control Department.

“Here, at the Department of Alternative

Energy Development and

Efficiency (DEDE), we have set ourselves

the goal of reducing energy

intensity by 30% within 2036 in line

with the Energy Efficiency Plan 2015.

Transport is one of the priority sectors

to achieve this goal. What we have

done so far is to implement a CO2-

based excise tax in 2016 and the

EcoSticker, an information tool that

shows consumers how much fuel different

car models consume per 100

km. With the help of the Ecosticker,

the consumer can compare different

car models and chose a more efficient

one”, Mr. Chaiyut Sarapa, Director

of Energy Efficiency Promotion Division,

the Department of Alternative

Energy Development and Efficiency

(DEDE), explained.

The EcoSticker is a great tool to

help consumers make a smart choice

and save energy as well as money.

In fact, depending on the chosen car

model, car owners can save up to

60,000 THB each year on fuel costs.

“The limitation of the EcoSticker

is that it currently relies on laboratory

test data, which use assumptions

as well as pre-determined and partly

outdated testing standards. Therefore,

the tests often feature old speed

limits or drive cycles that may not incorporate

various traffic and driving

conditions such as congested roads

,” said Carolin Capone, Head of

Transport Projects at

GIZ Thailand. “Also, fuel consump

tion depends on many more things

that are hardly reflected by the tests,

such as road conditions, driving style,

maintenance of the vehicle, and the

use of air-conditioning” she added.

In fact, research conducted by

the International Council of Clean

Transport (ICCT) has shown that the

divergence between real-world fuel

consumption and laboratory data

can be as high as 50% and has risen

sharply over the last two decades (in

2001, the divergence was less than

10% in Europe). The same is true for

air pollutants such as nitrogen oxides

(NOx), and Greenhouse Gas (GHG)

emissions.

This increasing divergence has

important implications. While for

an average consumer, the gap can

translate into higher-than-expected

fuel costs, this also poses challenges

to the Government in designing realistic

policies and incentive schemes

to foster energy efficiency and manage

emissions.

A digital tool to the rescue

To address the data divergence

and support drivers to save fuel, the

Deutsche Gesellschaft fuer Internationale

Zusammenarbeit (GIZ) GmbH

recently launched a digital platform

called “Moverity”. This digital tool supports

drivers in two ways. On the one

hand, it provides an accurate database

that enables consumers to compare

the fuel consumption of different

car models when they are looking to

purchase a new car. On the other, the

smartphone application helps drivers

save fuel and money by providing

eco-driving tips and by showing how

changes in driving behaviour, new

tyres or a different kind of fuel affect

fuel consumption. Evidence, for example

from the Transport, Health and Environment

Pan European Programme

(THE PEP) by UNECE and WHO

European Region, has shown that the

consistent application of eco-driving

tips alone can save up to 20% of fuel.

Moverity uses a consumer-based

crowd-sourcing approach. This means

it gets the data from a large number of

actual drivers and so the datasets reflect

actual driving conditions in Thailand

rather than laboratory test data.

Moverity is easy to use and can be accessed

through three digital channels:

a website, a smartphone application

and a Facebook Messenger chatbot.

The driver simply types in the amount

of fuel put into the tank when filling up

the car, together with the odometer

reading. The rest is done

by the application. The

platform is now being

transferred to the

Department of Alternative

Energy

Development

and Efficiency

(DEDE),

Ministry of

Energy, who

plans to further

develop

the platform,

especially

enhancing

user-friendliness.

Mr. Chaiyut

said, “Consumer-reported

data,

such as data from

the Moverity platform,

can also help us analyse

and evaluate fuel

consumption from the

actual driving conditions.

Also, the consumer-based data

can help us monitor the impacts

of our policies and steer them

in the right direction to reach our

goals.”

For more information about Moverity,

please visit

Website: Mymoverity.com

Facebook page: moverity

Line: @Moverity

INTERCONTINENTAL

BANGKOK SCOOPS PRIME

TRAVEL AWARDS IN 2020

InterContinental Bangkok has

been rated as Asia’s Leading City

Hotel, Thailand’s Leading Hotel,

and Thailand’s Leading Business

Hotel in this year's World Travel

Awards 2020.

The World Travel Awards

brand, currently celebrating

its 27th anniversary, is recognised

globally as the

ultimate hallmark of

excellence across all

key sectors of the

travel, tourism and

hospitality industries.

The voting process

is online and

a yearlong communications

campaign

encourages global

participation. The

votes come from qualified

executives working

within travel and tourism

and from the consumer travel

buyer.

Business Traveller magazine

has ranked InterContinental Bangkok

at number two as the Best

Business Hotel In Thailand in its

Asia-Pacific Awards 2020.

The annual poll, now in its 29th

year, marks the best in the region's

travel and hospitality industry as

voted by 30,000-plus individuals

who are frequent travellers.

Although there hasn't been much

travelling this year, readers still voted

for their favourite airlines, hotels

and airports. A voting poll was sent

to Business Traveller's Asia-Pacific

subscribers between April and

June, and market research company

Business Intelligence

independently compiled the

results.

InterContinental

Bangkok is situated

right in the heart of

the Ratchaprasong

area, the core of

Bangkok's business

and commercial

districts.

Nearby are many

international companies,

numerous

embassies, and

top-flight medical facilities.

The banqueting,

meeting and convention

facilities are amongst the

city's most spacious and versatile.

The hotel has 19 function

rooms, the largest an elegant

Grand Ballroom accommodating

up to 1,000 guests for cocktail style

events, weddings and similar occasions.

The hotel's dedicated exhibition

area takes in a spacious hall

with capacity of up to 2,000 visitors

and exhibitors.

For more information, please call

+66 (0) 2656 0444

Email: ben.hightowerltd@gmail.com

www.Thailand-Business-Supplement.com


SUDOKU

These Sudoku puzzles are pitched at a middle level: not too easy,

and not too frustratingly hard, for the average person.

3 9

7

6

3

7 6

9 4

1 5

4

9

4 6

3 7

4 9

6 7

3

2

3 2

5

4 5

1

2 6

4 7

8 3

9

5

1

6 2

4

3 7 1

9 2

8

2

4

9

8

3 4

5 2

2

1 6

6

3

3 2

6 7

7 4

7 6 8

5 9 1

2 3 4

8 1 2

6 7 3

9 4 5

3 8 9

1 5 6

4 2 7

7 3 6

9 8 4

2 5 1

3 6 2

5 1 7

8 4 9

1 7 5

6 9 8

4 2 3

4 1 3

7 2 8

5 6 9

9 4 5

2 8 1

6 3 7

1 7 4

8 9 2

3 5 6

9 2 5

1 7 6

3 8 4

8 5 1

2 4 9

7 6 3

6 3 2

4 1 7

5 9 8

5 9 2

3 4 6

1 7 8

7 6 3

9 5 4

2 8 1

6 2 5

4 3 7

8 1 9

1 4 8

5 3 2

6 7 9

4 9 7

8 6 3

2 5 1

9 8 4

3 2 5

7 1 6

We will publish the solutions in next month’s issue.

ACROSS

1/ Musician (9)

5/ Polo sticks (7)

8/ Seed (3)

9/ Demolish (7)

12/ Responses (7)

CROSSWORD

DOWN

1/ Third sign of the Zodiac (6)

2/ Cover (5)

3/ Rodent (3)

4/ Dullness (6)

6/ Strong tree (3)

7/ Mariners (7)

10/ Express Mail Service (init) (3)

11/ First name US baseball player Cobb (3)

TRIVIA Quiz

1. In which country would you find Mount Sinai?

2. How many countries and principalities share a border with France.

3. Which sign of the zodiac would you be if your birthday was on the 18th

October?

4. Which European country had three kings named Leopold who reigned

for the majority of the years between 1831 and 1951?

5. Of what is semiotics the study?

1 2 3 4

5 6

7

6

6. In a standard UK Monopoly game, the green set consists of Bond Street,

Regent Street and which other?

7. Which birthstone is associated with the month of May?

8. Which country has the internet domain extension .hu?

9. What does UNESCO stand for?

10. Which measurement of speed is equivalent to one nautical mile

per hour?

8

9

9

11

12

10 11

Answers:

1. Egypt 2. 8 (Belgium, Luxembourg, Germany, Switzerland, Italy, Monaco, Andorra and

Spain) 3. Libra 4. Belgium 5. Signs and symbols 6. Oxford Street 7. Emerald 8. Hungary 9.

United Nations Educational, Scientific and Cultural Organisation 10. Knot

12

CROSSWORD ANSWERS

ACROSS: 1/ Guitarist 5/ Mallets 8/ Nut 9/ Destroy 12/ Answers

DOWN: 1/ Gemini 2/ Intel 3/ Rat 4/ Tedium 6/ Elm 7/ Sailors

10 EMS 11 tye

For information on the BUSINESS SUPPLEMENT Contact High Tower Co., Ltd. Tel: 038 411 009 - 0846 77 43 60

*The Pattaya & Bangkok Business Supplements are published by High Tower Co., Ltd.


BUSINESS SUPPLEMENT

‘3D POSTURE SCAN’ - A TURNING

POINT FOR GOOD HEALTH

Have you ever noticed yourself

walking with imbalanced

shoulders, a crooked back, or

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Have you tried exercising to

treat it but it just doesn’t help?

A full body analysis utilising the

3D Posture Scan can find out the

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and quality of life.

The aforementioned health

conditions don’t appear out of the

blue. Mostly, they originate from

our own habits, such as carrying

a heavy backpack, looking down

at our phones, sitting in front of

the computer for hours, crossing

your legs, or from playing intense

sports that can cause sprains,

loose joints and more. These

affect a person’s posture and

health, and may eventually lead

to one needing surgery to treat

them.

Whether through physical rehabilitation

or exercise, seeking

treatment in a timely manner is

crucial. But before reaching that

stage, Fitness First Thailand is

presenting a hi-tech innovation,

3D POSTURE SCAN, which can

help fitness enthusiasts and athletes

to analyse and heal any physical

abnormality or deformity in order

to attain the best workout results.

3D POSTURE SCAN | An accurate

analysis for best workout

results

3D POSTURE SCAN is available

in Thailand only at Fitness

First Club ICON! It scans and

captures the body’s movement

from basic postures and positions,

including standing, bending,

or lifting your legs.

The posture scan is easy and

takes only a short amount of time

to find out whether the body’s

physical structure is balanced, or

if there is any irregular muscle or

joint.

The scan is able to detect even

the slightest deformity that affects

one’s health with high accuracy.

This includes facet joints and in

flexible muscles that may affect

posture in one’s daily life. The

tightening of the neck and shoulder

muscles can cause chronic

pain that inevitably affects our

daily lifestyles.

A detailed scan is highly beneficial.

If you currently suffer from

neck, back or muscular pain,

you will be able to take the result

to consult with medical professionals

for timely treatment.

It also allows fitness trainers to

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any injury that may occur. Your

level of fitness and physical

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and faster results. By knowing

one’s own physical deformity,

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distended abdomen or imbalanced

shoulders, the trainers

will be able to advise on how to

best correct your posture.

Give 3D POSTURE SCAN a

shot. This all-in-one innovation

utilises a body scan to learn

more about a person’s health

and fitness. It’s now available

only at Fitness First Club ICON.

For more information, contact

Fitness First Club ICON

or follow Fitness First Thailand

to gain information and fitness

advice at www.fitnessfirst.co.th

, www.facebook.com/Fitness-

FirstThailand | https://www.

fitnessfirst.co.th/activity/posture-scan.

at its 125 sqm best!

Book your advertising

now for January!

Location:

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Junction, PATTAYA

For advertising information

Contact Ben@084-677-4360

Email: ben.hightowerltd@gmail.com


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