Anjuum Khanna - 4 Ways to Improve Customer Experience

anjuum.khanna

Anjuum Khanna- 4 Ways to Improve Customer Experience Anjuum Khanna – In 2017, United Airlines learned a hard and expensive lesson in customer experience. The airline lost over $1 billion dollars in value because a passengers’ customer experience went viral on social media. In this digital age, customer experience is more important than ever.

Visit: https://anjuumkhanna.in/

4 Ways to Improve

Customer Experience

Anjuum Khanna


In 2017, United Airlines learned a hard and expensive lesson in

customer experience. The airline lost over $1 billion dollars in

value because a passengers’ customer experience went viral on

social media.


In this digital age, customer experience is more

important than ever.

With the presence of social media and the

consequent ability of a customers’ experience(s)

going viral in a matter of minutes, more companies

and organizations have recognized that the way a

customer feels about their interaction with the

brand can make or mar the business.


1. Respond

Everyone wants to be heard and appreciated. Your customers are no

different.

Hence, listening and responding to the concerns of your customers

is one of the most important steps in improving your customer’s

experience.

It might be hard work, but endeavor to respond to all the feedback

you get from your customers. Doing this can work wonders for your

customer retention.


2. Be Proactive

According to a report in the Harvard Business Review, your

customers are left satisfied and develop a sense of loyalty

when they spend as little time and effort as possible in

getting their problems resolved.

Thus, to improve your customer experience, ensure ease of

access to help. Actively seek ways to reduce the time taken to

receive help.


Actively seek ways to reduce the time taken to receive

help. Constantly be on the lookout for product and

services that can make their lives easier.

Your customer feedback is a great means of identifying

new needs and generating more ideas.


3. Personalize

Customers appreciate customized experiences. Although

technology is a great tool in business and service delivery,

customized service build relationships that last.

Your customers want to feel like they are your only customers;

they want to feel valued and special.

Hence, bulk, imprecise emails will not help. Give them

personalized content and watch your bond grow stronger.


3. Reward Loyalty

Rewarding loyal customers is a great way of improving customer

experience.

You can show that you appreciate their loyalty in various ways from

personalized giveaways to sending greeting card to promotions and

discount offers.

● If your customers feel that you are saying ‘thank you for your

service’ this increases the chances of retention.


Moreover, rewarded customers often become advocates for

your business and can attract more customers.

Customer experience is an important facet of your brand. Use

the tips above to improve it and enjoy the immense benefits it

can bring!

Reach out to me or read more on CX, Automation & Digital

Transformation on my blogs and website.


About me!!!

I’am Anjuum Khanna. I’am an Indian Blogger, Writer and Tech Consultant.

A strategic leader with a proven track record of over 19 years in

spearheading profitable ventures within Fintech, eCom Startups, BPOs,

Telecom & D2H, spearheaded domestic & Global Business Operations

with large team sizes. Championed change mngt. & enterprise wise

automation initiatives within organisations in India & Middle East.

Presently working as Vice President at Mswipe Technologies.

Visit Me: http://anjuumkhanna.in/


More magazines by this user
Similar magazines