Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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The latest in trends,
products, & tools
INT’L-INSPO
Awarding the best in
International Hairdressing
BODY&SOUL
How passion & spirit
conquer the pandemic
GO BEYOND
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editorial
There are moments in life when it is necessary to question everything, rethink our path,
and focus on adapting in the best possible way to new circumstances. Taking refuge in
immobility and waiting for better times to come is usually a bad idea. It is in critical times
like the ones we live in for two concepts as important as ‘perspective’ and ‘readiness’ to
take on great relevance. Perspective to detect what no longer works and identify ideas that
serve to reinvent our business, bearing in mind that all too often we can’t see the forest for
Goldwell 2021
Essentialism Collection
Hair color: Salomé de Wet
Hair styling: Daniel Martin
Photo: Ralph Mecke
Make-up: Jochen Pahs
Styling: Ingo Nahrwold
the trees. And readiness to be able to get going on a transformational process, quickly
understanding and responding to change in the most creative and effective ways.
If 2020 has something positive to offer
us, it is the notion that persisting in the
monotony of our routines and the same
way of doing things no longer works.
In times like these, we have to come to the conclusion that the rules of the game are
changing and that what we were doing to make our businesses successful may no longer
As John F. Kennedy said,
“When written in Chinese,
the word crisis is composed
of two characters –
one represents danger,
and the other represents
opportunity.”
suffice: in the world destined to emerge in 2021 it will be of vital importance to be able to
include some added value to everything we do. Doing something more and distinguishing
ourselves from our competition may seem to be a trivial detail in the beginning... but
make a big difference in the end. It is said that a crisis can often be an opportunity in
disguise – within each of us is the power to bring out the best in ourselves, to embark once
again on the adventures of life, and navigate with determination the new reality bound to
arise post-Covid. This is what many of the most prominent leaders in hairdressing with
whom we have had the good fortune to connect with over recent months have done and
continue to do: hairdressers by nature know how to adapt to change and force themselves to
evolve constantly... and that is precisely what we must do again now more than ever before.
Sergi Bancells
sergi@esteticamagazine.com
News, updates, and inspiration
at www.esteticamagazine.com
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© 2020 Henkel Corporation. All rights reserved.
Estetica n. 4/2020
contents
PUBLISHER AND
MANAGING DIRECTOR
Roberto Pissimiglia
INTERNATIONAL
EDITORIAL DIRECTOR
Sergi Bancells
sergi@esteticamagazine.com
ESTETICANETWORK
EDITOR-IN-CHIEF
Laura Castelli
l.castelli@estetica.it
EDITORIAL STAFF
Sara El Basyony
adtraffic@estetica.it
Serena Monachesi
s.monachesi@estetica.it
LAYOUT
Manuela Artosi
m.artosi@estetica.it
Davide Cardente
d.cardente@estetica.it
ADVERTISING & P.R.
Nives Carena
nivescarena@estetica.it
MANAGING EDITOR
Marie Scarano
esteticausa@estetica.it
ESPAÑA
Bel M. Dolla
Elisabet Parra, Cristina Hernández
DEUTSCHE AUSGABE
Michaela Dee
FRANCE
Stéphanie Argentin, Marie Coccoluto
UK
Gary Kelly
ITALIA
Lucia Preziosi, Glorianna Vaschetto
MÉXICO-LATINOAMÉRICA
Héctor Ramírez, Ernesto Álvarez,
Karla Cuéllar, Fernando Farfán
DIGITAL
Matteo Franceschini Beghini,
Erica Balduini, Ludovica Cavalli,
Erika Marchese, Wilma Sommariva,
Valentina Stella
Photoshoot Cover Story 6
Looks Beautiful Gents 9
Trends Manly virtues 12
Vision Radical extremes 16
Events Stellar experience 22
People For better or for worse... 68
Products Aiming for perfection 72
international trends
IHA: The Finalists 2021 33
The world’s
sexiest men
according to a
study that rated
the allure of top
celebs based on
a measure of
their “physical
perfection”.
Inspiring stories
from some of the
most influential
hairstylists in the
world that speak
to all of us.
USA
138
USA
the HairMagazine
GENT AGENDA
The latest in trends,
products, & tools
4/20
INT’L-INSPO
Awarding the best in
International Hairdressing
BODY&SOUL
How passion & spirit
conquer the pandemic
Goldwell 2021 Essentialism Collection
Hair color: Salomé de Wet
Hair styling: Daniel Martin
Photography: Ralph Mecke
Makeup: Jochen Pahs
Styling: Ingo Nahrwold
Cover Story
Estetica Winter Issue’s cover image is a stunning look from
the Goldwell 2021 Essentialism Collection, inspired by the
life-changing experience we all went through this last year.
The Essentialism Collection was inspired by the experience of 2020. The global pandemic has changed everything – and
fashion and design are no exception. In the post-covid world, we are seeking a sense of equilibrium – seeking balance in a
world where a diversity of extreme forces are constantly in opposition. It has caused us to focus on what is essential.
Essentialism is all about stripping away excess and going back to the basics for comfort, reassurance and necessity. What we
learned during quarantine was to value what is essential. It allows us to take control and create a sense of security and safety.
How does this translate into hair, color and style in 2021? Color trends swing between neutral grounded tones and metallic,
vintage brights, bringing a sense of familiarity with a fashionable nostalgic comfort. Style navigates across voluminous
forms and soft, calming shapes, while textures range between natural, unruly textures and soft, languid waves.
The model’s before situation (pictured above) was Regrowth: 6NA virgin hair / Mid-Lengths & Ends: 10N/10BS
pre-lightened. For the lightening process on regrowth, Salomé de Wet used SilkLift Strong + 6%, and Colorance:
40ml Lotion + 20ml 10BS for the silverizing. For the regrowth coloring, Salomé used Polia Berry Elumen Play: 80ml
@Metallic Silver + 20ml @Pastel Lavender + 0.5ml @Black; and for her coloring technique, Overcast White Elumen
Play: 60ml @Metallic Silver + 20ml @Clear and Pink Salt Elumen Play: 60ml @Pastel Rose + 2ml @Pink + 1ml @Red.
“Neutral grounded
tones meet metallic,
vintage brights”
photoshoot
7
Getty Images
Beautiful
Gents
Robert Pattinson
In this issue, Estetica asked Rodrick Samuels –educator, influencer and barber at Hair Lab Detroit
Barber School– about the three sexiest men of the world according to a study that rated the allure of top
celebs based on a measure of their “physical perfection”, following the Greek Golden Ratio of Beauty Phi.
The ratio evaluates someone's physical attractiveness by taking into account measurements of their lips,
chin, eyes, and other facial features. On top of the list, the studio conducted by Dr Julian De Silva and
based on the original method of measuring beauty pioneered by ancient Greeks, placed Robert Pattinson
(Golden Ratio Rating 92.15%), Henry Cavill (Rating 91.64%) and Bradley Cooper (Rating 91.08%).
Samuels started with Robert Pattinson, saying, “Robert Pattinson has extremely good hair and everyone
knows it. He's the rare breed that can have it long and tousled for the day, but then pushed back and
polished for a red carpet. He's had it pretty long hair and he's had it buzzed, and he's had it every length
in between. It's the kind of hairstyle you might feel inclined to emulate because it is just that solid of a
look. Robert Pattinson's hair tends to be wavy and without frizz, but that is not the case for everyone.”
looks
9
Henry Cavill
Henry Cavill (37) is one of the most admired actors of his generation. He's portrayed Superman,
Sherlock Holmes and Geralt of Rivia, amongst many others. Rodrick Samuels says “Confidence and
swagger is the fundamental thought for this haircut. The back and sides are shaped with shears trimmed
short up and around the ears, mixing into the best which is left marginally longer to accomplish
this formal haircut which is ideal for the event. Clay or pomade is required for hold and shape and
normal trims are required to keep up with this look. His curly style gives off an impression of being
characteristic and the ongoing search for the performer. His hair is medium length, yet orchestrated in a
way that isn’t smoothed against the head. Rather, his hair is inexactly masterminded to move once again
from the face in a tousled style. A similar look can be accomplished in others by beginning with styling
gel worked through the strands that are then lifted and curled up and out from the scalp. Henry’s hair
has been cut on the longer side and has a fuller, voluminous result. The length on the front ‘fringe’ area is
the longest part of the hair and these acts as the weight and needs to be worn to the back. The crown and
side areas need to have at least enough length to comb backwards. This is important for control.”
Photos: Getty Images
Bradley Cooper
“Bradley Cooper hairstyles are always on point!” says Samuels. “He looks amazing with a beard and
some texture. Do not use a heavy product; a small about of gel will get these results. Get a small amount
of product and apply it with your fingers. This first style takes no time to do, no need to invest any
more time or product! Low-maintenance is Bradley's hairstyle, classic but ready to wear hair. He often
rocks wavy, messy and medium-long haircuts. Through years Bradley Cooper hairstyles haven’t changed
much, and have been pretty typical and low-maintenance since he is a easy-going guy. However, on
Red Carpet events, Bradley Cooper’s styles will be slicked back or pushed to the sides since this look
opens up his face shape and makes his eyes stand out! Bradley Cooper wore short hair back in the day.
Over time he grew it out and this is what we see today. This hairstyle looks great when swept to the side
and once you apply the gel over the entire top portion. Men who have an oval-shaped head will love
this style, and it will complement their face. This is a great look but it does require quite a bit of length,
especially on the top – six inches and upwards is best. The length on the sides and back can be worn
shorter, or the same length, as long as it creates the right shapes to frame your face.”
looks
11
American Crew
Schwarzkopf Professional
Manly virtues
Over recent decades, men’s grooming has become an
art, molding the world of hair fashion for pretty boys, tough
guys, sophisticates, and everything in between. Marie Scarano
12 trends
Who remembers heading to the local barbershop with Dad and asking for a “regular
boy’s haircut”? There have been some iconic men’s styles like the D.A., either with Elvis’s
pompadour or a rebellious quiff hanging over the forehead and brushing an eyebrow.
At the time these were the looks that marked the beginning of a revolution in men’s grooming
and fashion. Women’s lib was a significant movement for the female of the species, but its
repercussions in terms of individualism and freedom for their male counterparts cannot
be ignored. Indeed, today simple “barbering” has evolved into “men’s grooming”. Men are
free to choose a look that expresses who they are and fits their lifestyle, beginning with
color&cut and styling consultations and including hair, beard, and skin care.
Dissmilis Flying Solo by Lisa Lobosco Creative Director ECRU New York / Getty Images
Gianpaolo Colombo, Sebastian Professional Artistic Team
James Pecis for Oribe
Key words for the latest styles for both men and women
are texture and volume. Why bother fighting those curls
and waves when you can easily tame them (a bit) and
flaunt them? Even smoother styles can be brushed back,
but remember to add some height, volume, and –why not–
an easy-going sweeping movement.
Goldwell
Manny San Martin, SEB MAN Artistic Team
Jarred Liddington, Andis Educator
Alan Beak – Ruger using Denman
MVRCK Barbering Team
Classic men’s looks still nod
to the D.A. and pompadour, but
the latest tools and techniques
have left their mark on
precision-cut sides and shaping.
Beards and sideburns follow
through graciously to balance
and enhance. Today’s artists
can even give the mullet a
contemporary cutting-edge flair.
Nieves Almaraz, Wahl Educator
Dana Caschetta, Eufora HERO for Men
Men’s grooming pros are welcoming the development of new trimming and clipping tools that enable them to unleash
their creativity, making it possible for them to experiment and master a variety of new techniques. Man-buns have
never been further out! And it’s easy to understand why. Now men (and women) can opt for stunningly precise fades
and disconnected looks! Moreover, today, versatility is key. Some may be willing to blow-out a cut, others just want to
shower and go. So taking an individual’s age, job, interests and lifestyle into account is a must. Remember that, with a
great cut and some guidance from their styling professional, any client can go home armed with the care and styling
products they need to keep them looking their best for every occasion, whether they are a single on the prowl, a teen
who plays in a rock band, a retiree on the golf course or walking his dog, an art or opera buff, or even just a dad
playing catch with his kids. More than ever before “It’s a man’s world”... and it just keeps getting better and better!
trends
15
Delicate hues for wispy clouds
on a string and coppery
reds and magenta for contoured
forms all around.
Hair: Robert J. Bushy, SENSE-A
Robert Bushy Salon USA
Photo: Richard Miles
Makeup: Danielle Smith, Wardrobe
Stylist: Bernard Connolly
Jewelry Designer: Akim Howey Art
Direction: Robert Eaton
Products: L’Oréal Professionnel
Radical
extremes
Best of
USA
“Turbulent times
reflected in the
ultimate spectrum
of colors, cuts, and
moods”
vision
17
“Lightning strikes in
fluorescent hues –
grounded in the past
and the future”
18 vision
Best of
USA
Choose a palette and define the
cut, paying the utmost attention
to each and every detail.
Hair: Chad Demchuk
Photo: John Rawson
Makeup: Lan Nguyen
Wardrobe: Jamie Russell
Two pixie, two styles, two
colors, two women, two
lifestyles, two extreme, with
beauty on both ends.
Hair: John Mosley, Brand
Ambassador for MVRCK
Model: Dorothy Yoakam
Photo: Jonathan Trieu Nguyen
Products: MVRCK
Best of
USA
“The female
of the species
–whether punk
or Park Avenue–
is deadlier than
the male”
vision
21
Stellar experience
The first-ever Kao Salon Virtual Experience saw more than
20,000 hair industry professionals from around the world
come together to experience 48 hours of pure creativity.
“When we decided in April to cancel the live event, we made the commitment
to our Kao Salon Family that we believe that #creativityneverstops and for that
reason, we decided to transform our event into a virtual event,” says John Moroney,
VP of Creative & Communication.
Hosted by Kao Salon Division on October 18th and 19th, this was the virtual event that laid down
the foundations for the future of global creative events of this kind in our industry. The fact that
it was a virtual event did not in any way diminish the excitement and inspirational importance of
witnessing work of such a high calibre. The occasion also presented the debut of the Goldwell Couture
Collection, the world premiere of the new Angelo Seminara Collection, as well as news and developmental
updates from all Kao Salon Division brands. Featured artists included Mario Krankl (Austria),
M&P (UK), Shane Bennett (UK), Hare & Bone (UK), ICONO (Germany), J7 (Germany). “We reimagined
the event in a digital space in order to still provide with the same quality of visual artistic experience
that they would get if they came to the live event – the Artist Sessions, the excitement of the Gala Show
and of course Brand Experiences with Goldwell, KMS, Oribe and Varis,” said John Moroney.
“In a year where it
would have been
easy to simply forego
the event, we felt
compelled to make
the considerable
investment in
creativity by bringing
the quality of the
live event to stylists
virtually,” said Cory
Couts, Global
President, Kao Salon
Division.
events
23
For more information visit www.globalcreativeawards.com
or contact your Goldwell, KMS or Oribe consultant.
Advertorial
show
the world
your vision
// imagine: Let your imagination run wild. Envision your collection.
What will you show the world? How will the colors, shapes and textures look?
Once you have your vision, assemble your mood board to bring it to life.
Review. Refine. Reimagine. Repeat until you’re satisfied.
// create: Find your muse. Assemble your team. It’s time for you to bring
your vision to life. Be clear. Be focused. Push yourself and make it big. Make it
great. Make it stand out.
// inspire: Now it’s time for you to put your creation out there. Enter the
Global Creative Awards and share your vision with the world. Impress our
judges with your collection. Inspire the entire world.
technical categories
The ultimate in technical competition.
Creativity starts with a photo shoot and ends with
a live technical competition. For years, the Color
Zoom Challenge has inspired thousands of stylists
to compete – and now it continues in an exciting
new way.
Compete first at the national level in
your country. Gold winners move on to
the international live competition.
// new talent colorist of the year
Show the world that age is not a prerequisite for
creative excellence. Show your talent and technical
ability in this category designed for stylists with
less than five years of experience.
// creative colorist of the year
The ultimate color competition. Create your vision
with a stunning photograph and then recreate it
in the international live competition. Open to all
stylists with the passion and drive to compete in
the world of color.
// creative haircutter of the year
NEW – Show the world your work is a cut above
with this precision cutting competition. Open to all
passionate haircutters. Show us your image and
then compete live at the international level.
editorial categories
NEW — These are the categories
you’ve been waiting for!
Four exciting new categories of photo-only global
competition that celebrate the ultimate in editorial
creativity. The more creative, the better!
Compete globally in this photo-only
international competition.
// men‘s hairstylist of the year
Show your mastery and expertise in men’s styling,
barbering and grooming by creating a collection of
cutting-edge men’s looks.
// salon team of the year
Channel the creativity of your entire salon team.
Create a collection that represents your shared
vision and show the power of your team.
// avant garde stylist of the year
Pure unbridled creativity. Push the boundaries
of conventional hairstyling and dare to inspire with
your collection of visionary work.
// editorial colorist of the year
Express your vision in color. Create an editorial
color collection that showcases color creativity,
precision and vision.
For more information visit www.globalcreativeawards.com
or contact your Goldwell, KMS or Oribe consultant.
Advertorial
so many
ways to
shine
Reward and recognition for your efforts
As the gold winner of your category, you deserve the
recognition and reward for all of your creative efforts.
In addition to your trophy, you deserve to have the
world see your work!
In the technical categories,
the gold winners will receive:
1. International Gold Trophy
2. Worldwide press and editorial coverage
with ESTETICA Magazine
3. Participation in a future global photo shoot
In the editorial categories,
the gold winners will receive:
1. International Gold Trophy
2. Worldwide press and editorial
coverage with ESTETICA Magazine
3. Cash prize of €2,500
entry guidelines
and rules
color guidelines
1. Color creations must be created with Goldwell products
only, e.g. Topchic, Colorance, Nectaya, @Pure Pigments
and/or Elumen/Elumen Play. In all categories, hair can be
lightened and bleached with Goldwell products, e.g.
Topchic HiBlondes Control, SilkLift and Oxycur Platin.
KMS Stylecolor may also be used.
2. The haircut, hairstyle and color must be in focus and easy
to identify on the photo.
styling guidelines
1. Styling creations must be created with Goldwell,
Kerasilk, KMS and Oribe products only.
2. The haircut, hairstyle and color must be in focus and
easy to identify on the photo.
3. Extensions, hairpieces or wigs are not allowed
with the exception of the Avant Garde category.
retouching guidelines
1. Your photographic entry is what will be judged most critically.
If you decide to retouch your photo, please consider
the following: retouching minor skin or hair imperfections
is certainly standard practice and allowed. Extreme retouching
work to skin or hair will be taken into account by the
judges and reflected in your score.
2. Keep in mind that your live result must look the same as
your entry photo.
3. Excessively retouched images are very difficult to recreate
in a live setting. You will be scored accordingly.
4. No retouching permitted on the model in the “before”
image.
5. At the international live competition you will have to color,
cut and style a model to recreate the look on your entry
photograph.
// new talent colorist of the year
who can enter?
Qualified* junior stylists with less than 5 years of
experience (excluding the apprenticeship) by the
date of submission, working in a Goldwell, KMS or
Oribe affiliated salon.
stylist guidelines
1. Color and styling creations must be created with
Goldwell, Kerasik, KMS and Oribe products only.
2. The haircut, hairstyle and color must be in
focus and easy to identify on the photo.
3. No extensions, hairpieces or wigs are allowed.
model requirements
1. Models (male or female) must be 18 years or older.
2. Signed model release form.
image requirements
1. 1 model: 1 beauty image + 1 before image
Only color images are allowed.
All images must be in JPEG (.jpg) format.
No B&W. No Polaroids.
Only the digital format will be accepted.
Images must be A4 size (A4 = 210 x 297 mm)
with a resolution of 300 dpi.
One final image (no larger than 10 MB).
One unedited, unretouched “before“ image
(no larger than 10 MB).
Excessive retouching of the hair’s shape,
texture or color is not allowed.
how to enter
1. All entries must be submitted via
www.globalcreativeawards.com, national entries
will be transferred to local organization for judging.
2. Submit a completed, legible and signed entry form
and description of your color formulae, placement and
color products used.
3. National gold winners will advance to the international
competition.
Advertorial
technical
categories
// creative colorist of the year
who can enter?
Qualified* stylists who are active Goldwell, KMS,
Oribe customers or working in a Goldwell, KMS or
Oribe affiliated salon.
stylist guidelines
1. Color and styling creations must be created with
Goldwell, Kerasilk, KMS and Oribe products only.
2. The haircut, hairstyle and color must be in
focus and easy to identify on the photo.
3. No extensions, hairpieces or wigs are allowed.
model requirements
1. Models (male or female) must be 18 years or older.
2. Signed model release form.
image requirements
1. 1 model: 1 beauty image + 1 before image
Only color images are allowed.
All images must be in JPEG (.jpg) format.
No B&W. No Polaroids.
Only the digital format will be accepted.
Images must be A4 size (A4 = 210 X 297 mm)
with a resolution of 300 dpi.
One final image (no larger than 10 MB).
One unedited, unretouched “before“ image
(no larger than 10 MB).
Excessive retouching of the hair’s shape,
texture or color is not allowed.
how to enter
1. All entries must be submitted via
www.globalcreativeawards.com, national entries
will be transferred to local organization for judging.
2. Submit a completed, legible and signed entry
form and description of your color formulae,
placement and color products used.
3. National gold winners will advance to the
international competition.
// creative haircutter of the year
who can enter?
Qualified* stylists who are active Goldwell, KMS,
Oribe customers or working in a Goldwell, KMS or
Oribe affiliated salon.
stylist guidelines
1. Color and styling creations must be created with
Goldwell, Kerasik, KMS and Oribe products only.
2. The haircut must be in focus and easy to identify on
the photo.
3. No extensions, hairpieces or wigs are allowed.
model requirements
1. Models (male or female) must be 18 years or older.
2. Signed model release form.
image requirements
1. 1 model: 1 beauty image + 1 before image
Only color images are allowed.
All images must be in JPEG (.jpg) format.
No B&W. No Polaroids.
Only the digital format will be accepted.
Images must be A4 size (A4 = 210 X 297 mm)
with a resolution of 300 dpi.
One final image (no larger than 10 MB).
One unedited, unretouched “before“ image
(no larger than 10 MB).
Excessive retouching of the hair’s shape,
texture or color is not allowed.
how to enter
1. All entries must be submitted via
www.globalcreativeawards.com, national entries
will be transferred to local organization for judging.
2. Submit a completed, legible and signed entry form
and description of your cut and styling products used.
3. National gold winners will advance
to the international competition.
* Must have completed an apprenticeship or fulfilled local
licensing or accreditation which certifies you as a fully
qualified professional hairdresser.
For more information visit www.globalcreativeawards.com
or contact your Goldwell, KMS or Oribe consultant.
Advertorial
// men’s stylist of the year
who can enter?
Qualified* stylists who are active Goldwell, KMS,
Oribe customers or working in a Goldwell, KMS or
Oribe affiliated salon.
stylist guidelines
1. Color and styling creations must be created with
Goldwell, Kerasilk, KMS and Oribe products only.
2. The haircut, hairstyle and color must be in
focus and easy to identify on the photo.
3. No extensions, hairpieces or wigs are allowed.
model requirements
1. Models must be 18 years or older.
2. Signed model release form.
image requirements
1. 3 models: 3 beauty images + 3 before images
Color or black-and-white images are allowed.
All images must be in JPEG (.jpg) format.
No Polaroids. Only the digital format will be accepted.
Images must be A4 size (A4 = 210 x 297 mm)
with a resolution of 300 dpi.
Three final images (no larger than 10 MB).
Three unedited, unretouched before images
(no larger than 10 MB).
Excessive retouching of the hair’s shape,
texture or color is not allowed.
how to enter
1. Entries are submitted directly to Kao Salon Division
Global HQ via globalcreativeawards.com
2. Submit a completed, legible and signed entry form.
3. Six (6) global finalists will be announced.
// salon team of the year
who can enter?
Any Goldwell, KMS, Oribe salon** may enter.
stylist guidelines
1. Color and styling creations must be created with
Goldwell, Kerasilk, KMS and Oribe products only.
2. The haircut, hairstyle and color must be in
focus and easy to identify on the photo.
3. No extensions, hairpieces or wigs are allowed.
model requirements
1. Models (male or female) must be 18 years or older.
2. Signed model release form.
image requirements
1. 3 models: 3 beauty images + 3 before images
Only color images are allowed.
All images must be in JPEG (.jpg) format.
No B&W. No Polaroids.
Only the digital format will be accepted.
Images must be A4 size (A4 = 210 x 297 mm)
with a resolution of 300 dpi.
Three final images (no larger than 10 MB).
Three unedited, unretouched before images
(no larger than 10 MB).
Excessive retouching of the hair’s shape,
texture or color is not allowed.
how to enter
1. Entries are submitted directly to Kao Salon Division
Global HQ via globalcreativeawards.com
2. Submit a completed, legible and signed entry form.
3. Six (6) global finalists will be announced.
** Actively purchasing Goldwell, KMS, Oribe products
for professional usage and retail sales.
For more information visit www.globalcreativeawards.com
or contact your Goldwell, KMS or Oribe consultant.
editorial
categories
// avant garde stylist of the year
who can enter?
Qualified* stylists who are active Goldwell, KMS,
Oribe customers or working in a Goldwell, KMS or
Oribe affiliated salon.
stylist guidelines
1. Color and styling creations must be created with
Goldwell, Kerasilk, KMS and Oribe products only.
2. The haircut, hairstyle and color must be in
focus and easy to identify on the photo.
3. Extensions, hairpieces, wigs and other
hair-like products are allowed.
model requirements
1. Models (male or female) must be 18 years or older.
2. Signed model release form.
image requirements
1. 3 models: 3 beauty images + 3 before images
Color or black-and-white images are allowed.
All images must be in JPEG (.jpg) format.
No Polaroids. Only the digital format will be accepted.
Images must be A4 size (A4 = 210 x 297 mm)
with a resolution of 300 dpi.
Three final images (no larger than 10 MB).
Three unedited, unretouched before images
(no larger than 10 MB).
Excessive retouching of the hair’s shape,
texture or color is not allowed.
how to enter
1. Entries are submitted directly to Kao Salon Division
Global HQ via globalcreativeawards.com
2. Submit a completed, legible and signed entry form.
3. Six (6) global finalists will be announced.
// editorial colorist of the year
who can enter?
Any stylist working in a Goldwell, KMS or Oribe
affiliated salon.*
stylist guidelines
1. Color and styling creations must be created with
Goldwell, Kerasilk, KMS and Oribe products only.
2. The haircut, hairstyle and color must be in
focus and easy to identify on the photo.
3. No extensions, hairpieces or wigs are allowed.
model requirements
1. Models (male or female) must be 18 years or older.
2. Signed model release form.
image requirements
1. 3 models: 3 beauty images + 3 before images
Only color images are allowed.
All images must be in JPEG (.jpg) format.
No B&W. No Polaroids.
Only the digital format will be accepted.
Images must be A4 size (A4 = 210 x 297 mm)
with a resolution of 300 dpi.
Three final images (no larger than 10 MB).
Three unedited, unretouched before images
(no larger than 10 MB).
Excessive retouching of the hair’s shape,
texture or color is not allowed.
how to enter
1. Entries are submitted directly to Kao Salon Division
Global HQ via globalcreativeawards.com
2. Submit a completed, legible and signed entry form.
3. Six (6) global finalists will be announced.
* Must have completed an apprenticeship or fulfilled local
licensing or accreditation which certifies you as a fully
qualified professional hairdresser.
MODA
INT’L
THE FINALISTS 2021
Now in its third year, the International Hairdressing Awards competition presents its fifteen 2021 finalists, coming from 7 countries: Italy, Malaysia, Netherlands,
Spain, Taiwan, United Kingdom and the USA. In a very difficult year marked by the pandemic, almost 600 collections from 44 different countries were
submitted to the competition. The International Hairdressing Awards is an independent organization, powered by hairdressers, which has been supported
since its inception by one main sponsor of international relevance which believes in the message and mission of these awards: Revlon Professional. Salon
Look Madrid-Ifema acts as sponsor and Estetica Magazine as global media partner.
Giunto alla terza edizione, il concorso International Hairdressing Awards presenta i suoi quindici finalisti 2021, provenienti da 7 Paesi: Italia, Malesia, Paesi
Bassi, Spagna, Taiwan, Regno Unito e Stati Uniti. In un anno estremamente difficile, segnato dalla pandemia, sono quasi 600 le collezioni presentate alla
competizione, provenienti da 44 Paesi diversi. Gli International Hairdressing Awards sono un’organizzazione indipendente, alimentata da parrucchieri e
supportata sin dalla sua nascita da un main sponsor di rilevanza internazionale che crede nel messaggio e nella mission di questi premi: Revlon Professional.
Salon Look Madrid-Ifema ricopre inoltre il ruolo di sponsor ed Estetica Magazine è media partner globale.
Der International Hairdressing Awards-Wettbewerb, der bereits im dritten Jahr stattfindet, präsentiert 2021 fünfzehn Finalisten aus sieben Ländern: Italien,
Malaysia, Niederlande, Spanien, Taiwan, GB und USA. In einem von der Pandemie geprägten, sehr schwierigen Jahr wurden fast 600 Kollektionen aus 44
verschiedenen Ländern eingereicht. Die International Hairdressing Awards sind eine unabhängige Organisation, powered von Friseuren. Seit der Gründung
werden die Awards von einem Hauptsponsor von internationaler Relevanz unterstützt, der an die Message dieser dieser Auszeichnungen glaubt: Revlon
Professional. Salon Look Madrid-Ifema fungiert als weiterer Sponsor und das Estetica Magazine als globaler Medienpartner.
Pour leur 3ème édition, les International Hairdressing Awards présentent les quinze finalistes 2021, originaires de 7 pays : Italie, Malaisie, Pays-Bas, Espagne,
Taiwan, Royaume-Uni et Etas-Unis. Malgré les nombreuses difficultés survenues durant toute cette année de crise sanitaire, plus de 600 dossiers de
participation ont été enregistrés, en provenance de 44 pays. L’organisation des International Hairdressing Awards est indépendante, gérée par des coiffeurs
et soutenue depuis sa création par des sponsors d’envergure mondiale qui croient dans le message véhiculé. Parmi les sponsors de référence, Revlon
Professional. Salon Look Madrid-Ifema est également sponsor aux côtés d’Estetica Magazine, partenaire média international.
Ya en su tercer año, los International Hairdressing Awards presentan a sus quince finalistas para la edición 2021, procedentes de 7 países: Italia, Malasia,
Países Bajos, España, Taiwán, Reino Unido y Estados Unidos. En un año muy difícil marcado por la pandemia, casi 600 colecciones de 44 países diferentes se
presentaron al concurso. Los International Hairdressing Awards son una organización independiente, impulsada por peluqueros, que ha sido apoyada desde
sus inicios por un main sponsor de relevancia internacional que cree en el mensaje y misión de estos premios: Revlon Professional. Salon Look Madrid-Ifema
actúa como sponsor y Estetica Magazine como media partner global.
Best
International
Women’s
Commercial
Collection
FINALIST
ANNE VECK
United Kingdom
Hair: Anne Veck
Photo: Desmond Murray
Make-up: Amelia Roberts
Styling: Jamie Russell
Best
International
Women’s
Commercial
Collection
FINALIST
EMMA SIMMONS
United Kingdom
Hair: Emma Simmons
Photo: Tony Le Britton
Make-up: Paula Maxwell Makeup Advisory
Styling: Bernard Connolly
Best
International
Women’s
Commercial
Collection
FINALIST
NICOLA SMYTH
United Kingdom
Hair: Nicola Smyth
Photo: Richard Miles
Make-up: Naomi Mckeever
Styling: Magdalena Jacobs
Best
International
Men’s
Commercial
Collection
FINALIST
ANDREA GILES & TERRI
KAY @ MARK LEESON
United Kingdom
Hair: Andrea Giles & Terri Kay @ Mark Leeson
Photo: Richard Miles
Make-up: Clare Read
Styling: Bernard Connolly
Best
International
Men’s
Commercial
Collection
FINALIST
GIANLUCA CARUSO
Italy
Hair: Gianluca Caruso
Photo: Pedro Antunes
Make-up: Gabriel Sandino & Paul Gomez
Styling: Chiara Amodio
Best
International
Men’s
Commercial
Collection
FINALIST
SONIA NERI @ PELSYNERA
Spain
Hair: Sonia Neri @ Pelsynera
Photo: David Arnal
Make-up: De Maria
Styling: Pelsynera
Best
International
Avant-Garde
Collection
FINALIST
DICKSUM LOW @
A CUT ABOVE
Malaysia
Hair: Dicksum Low @ A Cut Above
Photo: Aaron Lee
Make-up: Tiffany Liew
Styling: Faevien Yee
Best
International
Avant-Garde
Collection
FINALIST MARK VAN WESTEROP
Netherlands
Hair: Mark van Westerop
Photo: Ivo de Kok
Make-up: Angelique Stapelbroek
Styling: Ed Noijons
Best
International
Avant-Garde
Collection
FINALIST
VISAVIS
Taiwan
Hair: Huang Chih-Chien, Chou Tzu-Jen, Liu Ching-Hao, Huang Yu-Lang @ Visavis
Photo: Dean
Make-up: Tseng Ya-Fan
Styling: Andre
International
Artistic Team
of the Year
FINALIST
BEAUTY UNDERGROUND
United States
Hair: Beauty Underground
Photo: John Rawson
Make-up: Tiaja Pierre, Nicholas Warne and LaMia Edwards
Styling: Mona Lucero
International
Artistic Team
of the Year
FINALIST
MARK LEESON ART TEAM
United Kingdom
Hair: Mark Leeson Art Team
Photo: Richard Miles
Make-up: Clare Read
Styling: Bernard Connolly
International
Artistic Team
of the Year
FINALIST
X-PRESION
Spain
Hair: X-Presion
Photo: Alberto Hidalgo
Make-up: Pablo Robledo
Styling: Carol Gamarra
International
Hairdresser
of the Year
FINALIST
ANTOINETTE BEENDERS
United States
Hair: Antoinette Beenders
Photo: Damian Foxe
Make-up: Marco Antonio
Styling: Elad Bitton
International
Hairdresser
of the Year
FINALIST
ERROL DOUGLAS
United Kingdom
Hair: Errol Douglas MBE for Bellami Professional
Photo: Richard Miles
Make-up: Lan Nguyen-Grealis
Styling: ED:it
International
Hairdresser
of the Year
FINALIST
SALLY BROOKS
United Kingdom
Hair: Sally Brooks
Photo: Jenny Hands
Make-up: Violet Zeng
Styling: Ann Shore
ANGELO SEMINARA
GOLDWELL GLOBAL
BRAND AMBASSADOR
COLORS SPEAK A NEW
LANGUAGE
Advertorial
ANGELO SEMINARA ON COLOR CREATIVITY AS THE KEY TO SALON SUCCESS.
Four-times winner of the British
Hairdresser of the Year Award,
Angelo Seminara is well known
for pushing the boundaries of
creativity. Recently signing on
with GOLDWELL as a Global
Brand Ambassador, Angelo has
also opened a new salon in the
exclusive Knightsbridge area of
London. Now more than ever, he
focuses on color, which he sees
as the key to unlocking not only
creativity, but also salon success.
In an exclusive interview he tells
us all about his new “GLANCE”
collection and his dedication to
hair color excellence.
What was your motivation to join
the Goldwell brand?
Angelo Seminara: I’ve always been
very, very passionate about hair
color and I’m constantly trying to
get amazing new results. And after a
long time researching different color
brands with my color technician
Takashi, I found that Goldwell is
second to none when it comes to
hair coloration. So I decided to join
the brand. I’m looking forward to
an exciting future collaborating with
Goldwell and to developing lots of
exciting things that will advance the
future of color and styling.
What is the inspiration for your
new collection GLANCE? What
role did color play?
The inspiration for the GLANCE
collection is all about making an
appearance. I wanted to create the
impression of something emerging
from the darkness, or appearing, for
the very first time – in this case, it’s
models and their incredible hair color.
My aim was for the models to portray
classic, beautiful looks – looks where
the focal point is the hair color.
I wanted to show a new vision of how
color can convey beauty through a
new type of design language.
It was my second time working with
Elumen and I wanted to create a
tasteful but interesting color placement
– one never seen before.
I couldn’t have done this collection
without Elumen and Topchic, without
their versatility and performance.
Elumen has incredible, vibrant shine
and a presence that helped me to
create those beautiful looks.
Why would you recommend
Goldwell hair color to a salon?
I recommend Goldwell hair color to
salons not only for the performance,
but also for the variety of products
and solutions it offers for any color
service. The performance and impeccable
results you can get on the
salon floor with Topchic, Colorance
and Elumen are perfect and super
professional because the products
do exactly what they promise. The
intensity of the colors is amazing
and delivers incredible shine. With
Goldwell color, you go straight to
the result you want where the hair
is left beautifully shiny with a soft
conditioned feel.
To see Angelo’s GLANCE Collection,
as well as more about Goldwell
hair color, please visit the Goldwell
Education Plus YouTube Channel.
www.youtube.com/GoldwellEducationPlus
For better
or for worse...
2020: a year for the history books, not only for rampant social,
economic, and political turmoil, but also in terms of witnessing
the human spirit prevail over unprecedented setbacks. Marie Scarano
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of
foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light,
it was the season of Darkness, it was the spring of hope, it was the winter of despair...” – literary
references like this opening line from Charles Dickens’ “A Tale of Two Cities” demonstrate their
greatness precisely because they never grow old. They represent a sort of universal truth that is as
relevant today as it was in 1859. Indeed, Dickens, many of whose works were published in monthly
or weekly installments during his times, would most likely have been a digital guru today,
publishing his social commentary associated with memes or pics on a daily or even hourly basis.
Nowadays, we turn online to social media, which indeed –for better or worse– offers us an
overview of the world we live in. And the universe of hairdressers is also represented there –
especially on Instagram– and deservedly merits special coverage here in our publication.
Not only because we are an international trade publication, but because the personal stories they
post speak to all of us as they narrate how they are facing and overcoming a series of difficulties
and challenges, often while reaching out and lending a helping hand to those around them, near
and far. On these pages are just a few of the many inspiring examples.
“The future may
be uncertain, but one
thing is certain for
sure; that one may
take my work away
but no one can take
away my PASSION.”
Larisa Love
“2020 is the year that
has made all of us
uncomfortable. It’s
the year we all grow,
whether we like it or not.”
Mark Bustos
,
LARISA LOVE
Joico Brand Ambassador @larisadoll
Larisa had a particularly rough time of it, getting knocked off her feet –financially, emotionally, and artistically– by the drastic
pandemic measures before she even started. “The month Covid hit California is the month I was supposed to open my new
salon location,” she shares. “I had built it out for two months & it was beautiful and ready to work in. Then we got shut down!”
“I’m not going to lie, saying that I was strong throughout it all,” she confided, “I definitely had my moments of sadness & sorrow
but I knew sulking in it wouldn’t do me any good. So what did I do? After crying & screaming at why this was has happening to me,
I realized it’s happening to all of us!” This was her “Eureka” moment. “I decided that, if I can’t be with the world at the moment,
then I wanted to share with the world,” she realized, opting for solidarity. “I wanted to use my platform to the best of its ability.
So with the extra time that I had I decided to create new techniques and share them with others to get re-inspired. I have been
non-stop educating, from doing ‘lives’ with Joico to posting all of my methods & techniques on my platforms.” “I am doing more
education now than I ever have ever done before,” she claims, “Trying to inspire salon pros so they can inspire others. It really is a
domino effect that I’m proud to be a part of!”
MARK BUSTOS
NYC Hairstylist/Founder #BeAwesomeToSomebody @markbustos
This co-owner of 2 hair salons, My Darling Ivy in NYC and the Silver Vine Room in Summit, NJ, found himself facing a
mandatory shutdown from March 14-June 22. During this time, he and his partners were preparing for an unforeseeable reopening.
“We were given mandatory guidelines to keep our clients and staff safe upon re-opening. Besides the required PPE,
we also added a Hepa-14 air filtration system that sanitizes the air every 30 minutes. Every night, we set an oxidation mode on
the machine that also sanitizes the entire space including all surfaces from floor to ceiling.” Then, since re-opening, business
has had its ups and downs, including reduced traffic and overall fewer visits even by reliable regulars. “In order to counter our
deficit, I’ve rolled out a new client referral program that entails any client who refers a new, full-price client will be awarded
credits that can be accumulated and redeemed toward future services performed in-salon only.”
people
69
Goldwell Social Media Ambassador @sydneyannlopez
It'’s no wonder that Sydney Ann Lopez is a leading Instagram influencer – given her vibrant posts of happy clients as
well as those sharing her masterful techniques, tips, and trick for producing and post-producing them! On a personal
level, this insta-guru shares that, “Since the pandemic, conversations with clients have become more authentic, more
real, and more open than ever before. The experiences our clients are facing during Covid have been a catalyst to a
stronger client relationships.” Instead, in terms of business and marketing, she addresses the many regulatory challenges
she has had to face in her salon, and her success in doing so, observing that, “Social Media has been the most important
form of connection I have had with my clients throughout the pandemic. It has enabled me to reach out, encourage,
and be encouraged by my clients. The biggest compliment I can get from a client during this pandemic, is that they
love coming to see me, because they feel so safe. In an effort to create a safe environment for clients, we have been going
beyond state mandates to ensure we are protecting each client while they are in our chair. For many clients, our salon is
the only place beyond their home that they have visited since last March. It is my hope that we continue to be a glimmer
of happiness (and incredible hair) to each of our clients as we move into 2021.”
Sydney Ann Lopez, Goldwell Social Media Ambassador, bemoans what the pandemic has taken
from us. “2020; the year that changed everything,“ she observes, “Salon life is different now; there’s
no crowding together in the back room, no ordering lunch with clients, no assistants, and no
double-booking,” she remarks, “However, there is community, there is support, there is comfort,
and there is happiness filling the new, socially-distanced space at Headlines Hair Design.”
Other hairstylists, like Mark Bustos, have found themselves having to reinvent themselves,
embarking on a new voyage of self-discovery. “During this time, I pivoted from my career in hair
for the first time ever,” he reveals. “I opened a non-profit restaurant, a Detroit style pizza pop-up,
at a friend’s existing restaurant space that was not able to operate due to Covid. From April 22 to
August, I was able to donate 30,000 free meals to my local community including first responders
and families in need. The initiative was called BeAwesomeFeeds in affiliation with my non-profit
organization, BeAwesomeToSomebody.”
Indeed, one of the most important lessons, as always, is that we must somehow rely on our better
selves to overcome this moment, looking forward to the end of this pandemic with a new world
view and willingness to assume our responsibilities as an individual for the common good.
“You see, one thing I realized during this pandemic,” shares Larisa Love, Joico Brand Ambassador,
“is that there are two types of people in the world. One type is where they take this as vacation time
& wait for the world to open. The other type is where they see this as an opportunity to develop
their skills & work on their future.”
124 oioioioioioio SYDNEY ANN LOPEZ
Thanks to her
consistently
remarkable coverage
of her signature
rainbow color
services, including
advice on how to
get the most out of
your DIY client pics,
Sydney Ann has a
growing loyal host
of followers.
Patricia (above)
and Mustafa (below)
have been dealing
with pandemic
shutdowns in very
different ways, but
their Instagram pages
continue to overflow
with optimism and
determination.
PATRICIA NIKOLE
Wella Professionals Brand Ambassador @paintedhair
Self-made, determined and exceptionally skilled, Patricia Nikole aka @paintedhair defied all odds to become an industry leader and
pioneer in hair painting trends. In 2020 Patricia’s been appointed Wella Professionals Brand Ambassador. She’s been coloring hair for
over 15 years and has built a name for herself using the combined power of social media, her education programs and her signature
blends & natural looks. With over 938K followers on IG, she has also made her presence known on the emerging platform TikTok
with +200K followers. Indeed, online education has been booming during last months! “Since early this year, every week I have been
hosting live online classes with my student community at paintedhair.com! I’ve been so proud of seeing all of my students continue
to practice and refine their craft! It’s been the highlight of my days to see them sharing and posting their amazing mannequin work
from home as well as implementing what they’ve learned in the salon! On the positive side, this year I have been building up my
community; I’m already thinking of new and exciting ways to support them in 2021! Finally, I would also like to encourage everyone
to continue to stay inspired and positive through these difficult times and to remember that we will get through this!”
MUSTAFA AVCI
Matrix Global Ambassador @mustafaavci
Celebrity Stylist, Mustafa Avci, suffered high fever, shivering, body aches, shortness of breath and coughing before deciding to
head to the emergency room. While attached to a ventilator in his hospital bed, more than 50,000 of his followers sent messages
of support to wish him a quick and full recovery from his Covid-19 infection. “I thought it was the end for me,” he told client and
news anchor Dan Mannarino (@danmannarinotv), “Nothing else feels like this felt.” Eight days later Mustafa was back home after
his first-hand encounter with the enemy and poised to return to his vocation and Instagram followers, focusing on his brilliantly
glamorous hair creations “What I have done for my salon/business once we were able to open after the lockdown was to transform
our education space into salon space, thereby creating more distance between each artist. It worked great! We worked late hours to
avoid clients having to waiting and to facilitate providing them with top-notch service while taking all the necessary precautions.”
“Now things are
different, but
nothing can stop us
from learning...”
people
71
Aiming for
perfection
Something for everyone! What’s your go-to tool or styling
product? Hair care brands are focused on specifics to meet
all men’s grooming, styling and haircare needs. Marie Scarano
Men have often taken a perfunctory approach to personal care, using whatever shampoos and
conditioners they found on the bathroom shelf. No more! The men’s grooming market is no longer
just a niche, but a booming reality, as men have come to realize that they no longer need to settle.
Today they can save time, look and feel better, and even enjoy more ‘masculine’ scents thanks to
a burgeoning of hair care, styling and grooming products that pander to their specific demands
and needs. The best looks usually start with the ‘hardware’: clippers, trimmers, combs, brushes,
and the like. Ongoing research in materials and ergonomics has resulted in such wonders as the
BaByliss4Barbers CustomFX Metal Lithium Clipper and Outlining Trimmer offering personalized
choice of specific clipper and trimmer components: pops of color, gleaming metals, blade function and
look. Andis has also upgraded their Master® Cordless Lithium Ion Clipper with more power and the
flexibility of a cordless design that weighs nearly 30% less than the corded version, ideal for tapering
and fading, adjusting from size 000–1 with the flick of a lever. The Wahl Professional Cordless Detailer
Li focuses on design details; a lightning fast T-Wide blade, more power, 100 minutes of running time.
Goldwell
Denman
R+Co
Above: Goldwell’s Men Reshade reduces greys with an easy to use
foam applicator bottle; quick and discreet. Right: Denman’s D25
Fantail comb has found favour with barbers for the loose textured
finish it creates, especially the textured swirl of the ‘French Crop’.
Ecru New York
Eufora Oribe
BaByLissPRO
From color to care, from styling to hold
Nowadays men can rely on a variety of products for specific uses, starting with cut, color, care, and styling
services that can then be maintained at home following a consultation with their trusted salon professoinal.
As always, it is important to start with a healthy scalp. Nioxin Scalp Recovery Purifying Exfoliator helps
normalize a flaky scalp and is the perfect pre-shampoo treatment. A burst of cooling mint also eases the scalp
and provides a powerful scrubbing sensation. It’s scalp care you can feel. Pair it with Scalp Recovery 3 step
system to prevent dandruff recurrence, or with a System Kit for thicker, fuller-looking hair. Goldwell’s Men
Reshade can help keep greys away with a color service as easy as shampooing – quick and discreet! Once the look
is perfected in the salon, keep it tweaked at home with the styling products your salon pro recommends.
The residual minimalist will appreciate Ecru New York’s Air-Dry Foam designed for wash and go hairstyles
and is the perfect complement to these looks and lifestyles of men who typically don’t like products.
R+Co Motorcycle Flexible Gel is perfect for those seeking versatility. Apply to wet hair for controlled hold, or use
on dry hair for piecey hold and separation. Hair will be guaranteed high definition without heavy buildup.
For a softer touch to short cuts and long layers alike, Oribe Rough Luxury Soft Molding Paste is an ultra-pliable
molding paste that smoothly slips through hair before taking hold for definition, texture and shine. Eufora boasts
an entire of line products called Eufora Hero for Men and recommend starting out with their Grooming Cream
because it can be easily cocktailed with other products and can even be used to tame beards! Moreover, the Eufora
exclusive ProAmino Peptide Complex provides wear-in treatment benefits to keep scalp and hair healthy.
MVRCK
Schwarzkopf Professional
Andis
Above: OSiS+® DUST IT® Mattifying
Volume Powder for long-lasting rough
& matte results. Right: NIOXIN Scalp
Recovery Purifying Exfoliator is a
biodegradable exfoliation treatment.
Nioxin
American Crew
Wahl Professional
For a strong and wild finish, turn the head upside-down and apply Schwarzkopf Professional
OSiS+® Dust It Mattifying Volume Powder like salt and pepper and distribute onto the roots.
American Crew Founder, David Raccuglia notes, “Men are choosing a more versatile range of styles
than ever before, including the laid back, longer and natural shapes.” Fiber Cream is designed for:
firm meets flexible. “With Fiber Cream, we are offering our consumers more flexibility to create
the styles that are fresh, authentic, and true to themselves.” Indeed, Fiber Cream combines
mobility with control for defined texture and flexibility for longer lengths. MVRCK Dry Paste offers
medium hold and a matte finish to add volume, enhance texture and create sculpted styles. Ideal for
thinner hair, it contains a blend of clays, safflower oil and body-building ingredients to give hair a
lightweight, gritty texture. Bonus: an energizing agave citrus scent!
products
73
Gianni
Fodera
OMC WORLD PRESIDENT
Gianni Fodera’s Hairstylist career, inspired by his
dad, Salvatore Fodera, soared early on. His talent
was immediately evident when he won national
and International championships, culminating his career by
winning the titles of European Champion and ultimately in
2002 winning the World Championship title “OMC Team
World Cup “ in Las Vegas representing the USA Gents
hairstyling team.
Currently, Gianni is the President of the (ACA) National
Cosmetologist Association. As an OMC affiliated member, he
is a USA General Delegate representative in the OMC. Gianni
is co-owner of the prestigious Salon Fodera at the acclaimed
5-star St. Regis Hotel on 5th Avenue in New York City. At
the present Gianni is one of the most sought hairstylists in the
Hairstyling profession community.
A man can
accomplish
anything when
he realizes
he is part of
something
bigger.
Gianni’s dynamic personality and bold business acumen
positions him as a leader on the national and global level.
His clients include some of the most reputable businessmen
and women in the world. Many prominent celebrities and
dignitaries are also part of his clientele.
Gianni and his brother Vincent have worked diligently
alongside their father, Salvatore Fodera, since 1998 to manage
and grow OMC and OMC HAIRWORLD the distinguished
Global organization that it is today.
Gianni is a dedicated husband to Michele and proud father of
two young boys Gio and Cristian.
www.omchairworld.com
Salvatore
Fodera
CHAIRMAN & CEO
OMC & OMC HAIRWORLD
His innate
dedication to
excellence is what
has passionately
driven him
forward when
others would
have given up.
An extremely successful and prominent entrepreneur,
founder of multiple brands including OMC & OMC
HAIRWORLD, OMC Prestige Club and the GVS3
management company, Salvatore Fodera is seen by many as
the heart-beat of the world hair & beauty industry.
As an inspired leader and an unrivalled authority in the industry
and across the highly important competition field, he delivers
consistent, innovative and exceptional results. His passion for
his work is indisputable. His innate dedication to excellence is
what has passionately driven him forward when others would
have given up.
Distinguished in his role as OMC World President since 1998,
he has already established a legacy in the world of hair &
beauty by bringing out the very best in those around him, and
in the national organisations that reported to him, with ground
breaking results. His sharp intuitive thinking, persistence and
core values have led him to open highways to success for the
industry worldwide
Salvatore Fodera’s has stepping down from the President
position to prepare the future of OMC with his two dynamic
sons Gianni as the newly elected OMC World President and
Vincent as the OMC & OMC HAIRWORLD marketing
Director. Salvatore will continue to assist his sons in his role as
CHAIRMAN & CEO - OMC & OMC HAIRWORLD proud
founder.
www.omchairworld.com
Touchpoints
Peter and Tess
Millard suggest how
to optimize the Salon
Emotion experience
for your customers
by honing service
techniques through
design details.
Salons today are finding
themselves facing
unprecedented
challenges and are
focusing on how to
engage clients and
consolidate fidelity
through innovative
services that keep clients coming
back for more. But it takes more
than talented stylists and colorists,
top-notch professional products,
and innovative services to achieve
this goal. The renowned salon
designers who founded the
Millard Collection, Peter and Tess
Millard, are gung-ho about the
Salon Emotion program by L’Oréal
Professional Products Division
approach to concentrating on a
holistic customer experience, but
find that all too often salons focus
only on how the salon design and
layout functions for their team,
and the client is an afterthought.
So starting with the precepts of
the Salon Emotion approach, the
Millards define 7 touchpoints that
a client moves through during their
salon visit. When we design each
touchpoint, we want to make sure
that the guest is never confused, lost,
or feels like the focus is not on them.
SIMPLE DETAILS
Sometimes the secrets to success are
so obvious that we take them for
granted. For example, the fact that
engagement is initiated even before
the guest enters the salon. “It is
important to be sure that your sign
is legible and has the words 'hair'or
'salon' in it, so that there is no
The design expertise of Peter and Tess Millard is the
drive behind the Millard Collection of beautiful
salon furniture of extraordinary quality. Each piece
is designed by Tess and made in America, ideal for
supporting the Salon Emotion luxury experience.
All images: Zazu Salon – Elmhurst, IL
Highlighted in this spread is Zazu Salon in Elmhurst, IL – renovated by Peter and Tess Millard.
A salon visit isn’t something on
a to-do list – it should be an indulgent
experience they look forward to
confusion about what sort of
business you are,” advise the
Millards. “We also put big impactful
beauty images in the windows
to show that this salon has an
extraordinary sense of style!”
They also tend to position reception
desks at least 10 to 15 feet into the
space, allowing guests to walk
through a retail area before getting
to the desk. This prevents the feeling
of being “pounced on” the moment
they enter the salon. But once at the
desk, guests should perceive no
barrier between themselves and
the receptionist. “The receptionist
should be standing to make direct
eye contact and, moreover, the desk
should be clean and small enough
to enable the receptionist to step
around it to take coats or assist in
retail.” Nothing says “engagement”
more than sitting around a table
together. This is why a generous
table should be placed in your retail
area and offer a generous amount
of seating and tablets for browsing
hair photos to inspire your guests.
“When the stylist comes to greet
their guest, they sit down next to
them and hold the consultation at
the table! Being able to look the
guest in the eye creates an experience
in which they feel heard and cared
about,” the Millards explain.
In addition to stations being clean
and uncluttered, invest in big
mirrors and an abundance of
warm lighting that will enhance
the appearance of your client's
skin. And be sure to offer your
clients the ultimate shampoo
experience! The Millards
recommend creating a relaxing
and indultgent “treatment area”
for this purpose. “The room should
be private with subdued lighting
and calming colors on the walls,”
they advise, “and be sure to include
a treatment display to educate
clients about products that help
improve the quality of their hair.”
RETAIL, RETAIL, RETAIL!
The Millards recognize that
strong retail can make a big different
in salon revenues. “We love creating
a fun and luxurious and interactive
shopping experience,” they note.
“Our clients especially adore our
treatment displays. Even salons
which had a great treatment
business before our renovations,
have seen an explosion of sales after
installing a treatment display.
We have had owners tell us that
they have trouble keeping treatment
in stock because they sell them
so fast!” And that can make all
the difference in the world, both to
a salon customer and the owner
behind the chair!
“Thankfully, the
haircare industry
is full of creative
dreamers and
we love creating
spaces for owners
who love their
work and are
excited to take it
to the next level.
We believe that
good design and
a well functioning
space is possible
at any budget.”
Peter and Tess Millard
business
77
SPEED. COMFORT. DENMAN STYLING.
www.denmanbrushus.com
When finishing men’s hair the
key to a great looking hairstyle
is to keep it looking natural –
Denman helps you do it better.
Keeping
it natural
Guys like a good haircut
and they like to look
smart, neat and well
groomed. As any good
barber in the industry
knows, what male clients
don’t like is hair that
looks too ‘done’ or too ‘poofy’.
Of course there are some men’s
styles that need to tailored, but
even with these, care needs to be
taken to avoid it looking that bit
too smooth or too puffy; more like
a women’s look.
From left to right: the iconic Denman D3 Brush, the Denman Fantail
Comb and the Denman Skeleton Vent Brush. On the right column,
three amazing men’s hairstyles created by Mike Taylor using Denman
brushes and combs, photographed by Liam Oakes.
Most men’s haircuts –especially
longer styles– look so much better
if they are a bit looser, slightly
unfinished, more natural. The key
to this is in the tool as much as the
technique. When blow-drying,
Denman’s Skeleton Vent brush
with its well-spaced pins will
create a softer natural finish.
Great for blow-drying or brushing
through men’s hair, the wide
spaced ball-tipped pins glide
through the hair for a lightly
finished, soft natural result.
For the classic quiff or bouffant,
the iconic Denman D3 is the
brush of choice. Found in most
barbers’ kit bag, the D3 is great for
creating lift and bend as well as
smoothing – particularly tailoring
and flattening hairlines.
As a finisher, the Denman Fantail
Comb is perfect for adding a
gentle, natural look to pretty
much any style. Perfect for
French Crops or giving definition
to quiffs and pompadours, the
wide-spread curved teeth add
gentle texture and control while
the two-pronged tail is great
for detailing.
So keep it natural and whatever
your barbering-style... a Denman
helps you do it better.
tools
79
WAHLPRO.COM
“Style customization, style mapping, and strong consultations are great ways to
make our salon and shop customers feel heard, feel seen, and most importantly
feel loved in this time of “limited touch services,” says Lisa Finucane.
New era
The trend forecast
for 2021 is a nod to
the freestyle of the
80’s with a touch of
the K-Pop craze!
Next season, “we will
see movement, texture,
curls, and haircut
customization. As we
move into the next year,
haircutting will become
as customizable as shoes,
cars, coffee, and food,” says Lisa
Finucane, Wahl Professional’s U.S.
Director of Education. “Our salon
and barbershop customers are
creating their personal looks
inspired by a combination of
runways and street styles. Stylists
and barbers need to be ready to
create individualized looks on each
of their customers to match their
individuality and lifestyle.” Haircuts
in 2021 should give customers the
option of more than one way to style
and product is the key to versatility.
“Customers should leave the chair
with a style that is uniquely their
own and products like Wahl 1919
to recreate them at home,” says Lisa.
2021 should bring us back to strong
consultation skills that give our
clients a “style map” that incorporates
lifestyle, personal taste, and overall
custom looks. “I predict men’s hairstyling
will be a post-covid craze of
all that is unique about each of the
clients that sit in our chairs. Some of
the barbershop or salon customers
are no longer required to check-in
daily to an office. This ultimately sets
the stage for self-expression that may
have been a missing element in a
more conservative office atmosphere,”
comments Lisa Finucane.
trends
81
THE WORLD’S
MOST
RENOWNED
AWARDS
IN THE
HAIRDRESSING
INDUSTRY
Association Internationale Presse
Professionnelle Coiffure
5, Rue Boudreau
75009 PARIS (France)
Don’t miss the opportunity... visit now
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www.aippcoiffure.com
Color
wow!
Do you want to know
the secret to Sydney
Ann Lopez’ dazzling
color artistry?
Elumenation for all!
If you want to become a
convert to the cult of direct
dye artistry, just visit the IG
playground of influential
colorist Sydney Ann Lopez
(@sydneyannlopezhair).
The color effects she creates
for her salon clients and her
followers are nothing short of
magical. Shimmering to metallic,
rainbow-hued to platinum with
a pop, every look she creates is a
multi-dimensional masterpiece.
Sydney is a rising star in the hair
color industry and a Goldwell
Social Media Ambassador known
for combining vibrant fashion
colors with romantic up styles.
Sydney’s fashion color creations
are among the most influential
and inspiring in the business,
and a vital tool in her toolbox is
Goldwell’s Elumenated portfolio
of direct dye color technology
products. “I started using @Pure
Pigments in every color formulation
I created long before I got to know
the people at Goldwell,” says Lopez.
“Goldwell’s direct dye technology
wraps around oxidative colors like a
reflective gloss, so you see the color
inside and the color outside in a
3-D effect. People are always asking
me if I use some kind of metallic
filter on my Instagram photos, but
that’s just Elumenation!”
Sydney signed on as a Goldwell
Social Media Ambassador in 2019,
but she was already deeply
immersed in the world of Goldwell
direct dye color creativity. Today,
color mixology is integral to every
look she creates, and she never uses
just one color root-to-tip. Sydney’s
creative process typically begins
with her mixing up bowls of color,
adding a few drops of @Pure
Pigment to one, an entire dropper
to another, and maybe a drop or
two to the third. Each bowl is in
the same tone family, but she
creates at the minimum enough
contrast to echo the movement
and color variation of natural hair.
The result is that even an intense
cool pink or sunset coral has a
natural sun-kissed gradation and
dimension. Elumenated shades
are Goldwell’s groundbreaking
portfolio of direct dye-based
products, which now includes
Elumen oxidant-free color,
@Elumenated Topchic & Colorance
ready-to-use formulas and the
@Pure Pigments high definition
direct dye additives Sydney favors.
Elumen and @Elumenated formulas of
Topchic, Colorance and @Pure Pigments give
every stylist the creative tools to experiment
with multi-layer color. Learn more about
Elumenated technology at goldwell.com
haircolor
83
Today everything is
personalized – from our
lattes at Starbucks to pizza
toppings, from our mobile
phone screen savers and
ring tones to our skin
care and hair color.
So why shouldn’t a salon
professional have precisely the
tool he or she needs for a variety
of clients' hair types and styles
that fits their hand perfectly and
even adds a stylish accessory in
Yours
the salon. Well now BaBylissPRO®
–always at the top of the barbering
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game– brings the power of
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Moreover, the “BabylissPro
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For example, start with the
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The reviews on the
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Estetica n. 4/2020
ad index
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DANCOLY COSMETIQUE 8/65
www.dancoly.fr
DENMAN 78-79
www.denmanbrushus.com
GOLDWELL
www.goldwell.com
FC-1/24-31/66-67/83
IHA 64
www.ihawards.com
L’ORÉAL SALON EMOTION 76-77
www.salonemotion.com
OMC 74-75
www.omchairworld.com
EUFORA 2
www.eufora.net
SCHWARZKOPF PROFESSIONAL 4
www.schwarzkopf-professional.com
FANOLA 32
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WAHL 80-81
www.wahlpro.com
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