ESTETICA Magazine USA (4/2020)

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Publication: Estetica USA • Date: Winter 2020-2021 Issue #139 

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The latest in trends, 

products, & tools 

INT’L-INSPO 

Awarding the best in 

International Hairdressing 

BODY&SOUL 

How passion & spirit 

conquer the pandemic

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editorial 

There are moments in life when it is necessary to question everything, rethink our path, 

and focus on adapting in the best possible way to new circumstances. Taking refuge in 

immobility and waiting for better times to come is usually a bad idea. It is in critical times 

like the ones we live in for two concepts as important as ‘perspective’ and ‘readiness’ to 

take on great relevance. Perspective to detect what no longer works and identify ideas that 

serve to reinvent our business, bearing in mind that all too often we can’t see the forest for 

Goldwell 2021 

Essentialism Collection 

Hair color: Salomé de Wet 

Hair styling: Daniel Martin 

Photo: Ralph Mecke 

Make-up: Jochen Pahs 

Styling: Ingo Nahrwold 

the trees. And readiness to be able to get going on a transformational process, quickly 

understanding and responding to change in the most creative and effective ways. 

If 2020 has something positive to offer 

us, it is the notion that persisting in the 

monotony of our routines and the same 

way of doing things no longer works. 

In times like these, we have to come to the conclusion that the rules of the game are 

changing and that what we were doing to make our businesses successful may no longer 

As John F. Kennedy said, 

“When written in Chinese, 

the word crisis is composed 

of two characters – 

one represents danger, 

and the other represents 

opportunity.” 

suffice: in the world destined to emerge in 2021 it will be of vital importance to be able to 

include some added value to everything we do. Doing something more and distinguishing 

ourselves from our competition may seem to be a trivial detail in the beginning... but 

make a big difference in the end. It is said that a crisis can often be an opportunity in 

disguise – within each of us is the power to bring out the best in ourselves, to embark once 

again on the adventures of life, and navigate with determination the new reality bound to 

arise post-Covid. This is what many of the most prominent leaders in hairdressing with 

whom we have had the good fortune to connect with over recent months have done and 

continue to do: hairdressers by nature know how to adapt to change and force themselves to 

evolve constantly... and that is precisely what we must do again now more than ever before. 

Sergi Bancells 

sergi@esteticamagazine.com 

News, updates, and inspiration 

at www.esteticamagazine.com

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© 2020 Henkel Corporation. All rights reserved.

Estetica n. 4/2020 

contents 

PUBLISHER AND 

MANAGING DIRECTOR 

Roberto Pissimiglia 

INTERNATIONAL 

EDITORIAL DIRECTOR 

Sergi Bancells 


ESTETICANETWORK 

EDITOR-IN-CHIEF 

Laura Castelli 

l.castelli@estetica.it 

EDITORIAL STAFF 

Sara El Basyony 

adtraffic@estetica.it 

Serena Monachesi 

s.monachesi@estetica.it 

LAYOUT 

Manuela Artosi 

m.artosi@estetica.it 

Davide Cardente 

d.cardente@estetica.it 

ADVERTISING & P.R. 

Nives Carena 

nivescarena@estetica.it 

MANAGING EDITOR 

Marie Scarano 

esteticausa@estetica.it 

ESPAÑA 

Bel M. Dolla 

Elisabet Parra, Cristina Hernández 

DEUTSCHE AUSGABE 

Michaela Dee 

FRANCE 

Stéphanie Argentin, Marie Coccoluto 

UK 

Gary Kelly 

ITALIA 

Lucia Preziosi, Glorianna Vaschetto 

MÉXICO-LATINOAMÉRICA 

Héctor Ramírez, Ernesto Álvarez, 

Karla Cuéllar, Fernando Farfán 

DIGITAL 

Matteo Franceschini Beghini, 

Erica Balduini, Ludovica Cavalli, 

Erika Marchese, Wilma Sommariva, 

Valentina Stella 

Photoshoot Cover Story 6 

Looks Beautiful Gents 9 

Trends Manly virtues 12 

Vision Radical extremes 16 

Events Stellar experience 22 

People For better or for worse... 68 

Products Aiming for perfection 72 

international trends 

IHA: The Finalists 2021 33 

The world’s 

sexiest men 

according to a 

study that rated 

the allure of top 

celebs based on 

a measure of 

their “physical 

perfection”. 

Inspiring stories 

from some of the 

most influential 

hairstylists in the 

world that speak 

to all of us.


138 


the HairMagazine 

GENT AGENDA 

The latest in trends, 

products, & tools 

4/20 

INT’L-INSPO 

Awarding the best in 

International Hairdressing 

BODY&SOUL 

How passion & spirit 

conquer the pandemic 

Goldwell 2021 Essentialism Collection 

Hair color: Salomé de Wet 

Hair styling: Daniel Martin 

Photography: Ralph Mecke 

Makeup: Jochen Pahs 

Styling: Ingo Nahrwold 

Cover Story 

Estetica Winter Issue’s cover image is a stunning look from 

the Goldwell 2021 Essentialism Collection, inspired by the 

life-changing experience we all went through this last year. 

The Essentialism Collection was inspired by the experience of 2020. The global pandemic has changed everything – and 

fashion and design are no exception. In the post-covid world, we are seeking a sense of equilibrium – seeking balance in a 

world where a diversity of extreme forces are constantly in opposition. It has caused us to focus on what is essential. 

Essentialism is all about stripping away excess and going back to the basics for comfort, reassurance and necessity. What we 

learned during quarantine was to value what is essential. It allows us to take control and create a sense of security and safety. 

How does this translate into hair, color and style in 2021? Color trends swing between neutral grounded tones and metallic,

vintage brights, bringing a sense of familiarity with a fashionable nostalgic comfort. Style navigates across voluminous 

forms and soft, calming shapes, while textures range between natural, unruly textures and soft, languid waves. 

The model’s before situation (pictured above) was Regrowth: 6NA virgin hair / Mid-Lengths & Ends: 10N/10BS 

pre-lightened. For the lightening process on regrowth, Salomé de Wet used SilkLift Strong + 6%, and Colorance: 

40ml Lotion + 20ml 10BS for the silverizing. For the regrowth coloring, Salomé used Polia Berry Elumen Play: 80ml 

@Metallic Silver + 20ml @Pastel Lavender + 0.5ml @Black; and for her coloring technique, Overcast White Elumen 

Play: 60ml @Metallic Silver + 20ml @Clear and Pink Salt Elumen Play: 60ml @Pastel Rose + 2ml @Pink + 1ml @Red. 

“Neutral grounded 

tones meet metallic, 

vintage brights” 

photoshoot 

7

Getty Images 

Beautiful 

Gents 

Robert Pattinson 

In this issue, Estetica asked Rodrick Samuels –educator, influencer and barber at Hair Lab Detroit 

Barber School– about the three sexiest men of the world according to a study that rated the allure of top 

celebs based on a measure of their “physical perfection”, following the Greek Golden Ratio of Beauty Phi. 

The ratio evaluates someone's physical attractiveness by taking into account measurements of their lips, 

chin, eyes, and other facial features. On top of the list, the studio conducted by Dr Julian De Silva and 

based on the original method of measuring beauty pioneered by ancient Greeks, placed Robert Pattinson 

(Golden Ratio Rating 92.15%), Henry Cavill (Rating 91.64%) and Bradley Cooper (Rating 91.08%). 

Samuels started with Robert Pattinson, saying, “Robert Pattinson has extremely good hair and everyone 

knows it. He's the rare breed that can have it long and tousled for the day, but then pushed back and 

polished for a red carpet. He's had it pretty long hair and he's had it buzzed, and he's had it every length 

in between. It's the kind of hairstyle you might feel inclined to emulate because it is just that solid of a 

look. Robert Pattinson's hair tends to be wavy and without frizz, but that is not the case for everyone.” 

looks 

9

Henry Cavill 

Henry Cavill (37) is one of the most admired actors of his generation. He's portrayed Superman, 

Sherlock Holmes and Geralt of Rivia, amongst many others. Rodrick Samuels says “Confidence and 

swagger is the fundamental thought for this haircut. The back and sides are shaped with shears trimmed 

short up and around the ears, mixing into the best which is left marginally longer to accomplish 

this formal haircut which is ideal for the event. Clay or pomade is required for hold and shape and 

normal trims are required to keep up with this look. His curly style gives off an impression of being 

characteristic and the ongoing search for the performer. His hair is medium length, yet orchestrated in a 

way that isn’t smoothed against the head. Rather, his hair is inexactly masterminded to move once again 

from the face in a tousled style. A similar look can be accomplished in others by beginning with styling 

gel worked through the strands that are then lifted and curled up and out from the scalp. Henry’s hair 

has been cut on the longer side and has a fuller, voluminous result. The length on the front ‘fringe’ area is 

the longest part of the hair and these acts as the weight and needs to be worn to the back. The crown and 

side areas need to have at least enough length to comb backwards. This is important for control.”

Photos: Getty Images 

Bradley Cooper 

“Bradley Cooper hairstyles are always on point!” says Samuels. “He looks amazing with a beard and 

some texture. Do not use a heavy product; a small about of gel will get these results. Get a small amount 

of product and apply it with your fingers. This first style takes no time to do, no need to invest any 

more time or product! Low-maintenance is Bradley's hairstyle, classic but ready to wear hair. He often 

rocks wavy, messy and medium-long haircuts. Through years Bradley Cooper hairstyles haven’t changed 

much, and have been pretty typical and low-maintenance since he is a easy-going guy. However, on 

Red Carpet events, Bradley Cooper’s styles will be slicked back or pushed to the sides since this look 

opens up his face shape and makes his eyes stand out! Bradley Cooper wore short hair back in the day. 

Over time he grew it out and this is what we see today. This hairstyle looks great when swept to the side 

and once you apply the gel over the entire top portion. Men who have an oval-shaped head will love 

this style, and it will complement their face. This is a great look but it does require quite a bit of length, 

especially on the top – six inches and upwards is best. The length on the sides and back can be worn 

shorter, or the same length, as long as it creates the right shapes to frame your face.” 

looks 

11

American Crew 

Schwarzkopf Professional 

Manly virtues 

Over recent decades, men’s grooming has become an 

art, molding the world of hair fashion for pretty boys, tough 

guys, sophisticates, and everything in between. Marie Scarano 

12 trends 

Who remembers heading to the local barbershop with Dad and asking for a “regular 

boy’s haircut”? There have been some iconic men’s styles like the D.A., either with Elvis’s 

pompadour or a rebellious quiff hanging over the forehead and brushing an eyebrow. 

At the time these were the looks that marked the beginning of a revolution in men’s grooming 

and fashion. Women’s lib was a significant movement for the female of the species, but its 

repercussions in terms of individualism and freedom for their male counterparts cannot 

be ignored. Indeed, today simple “barbering” has evolved into “men’s grooming”. Men are 

free to choose a look that expresses who they are and fits their lifestyle, beginning with 

color&cut and styling consultations and including hair, beard, and skin care.

Dissmilis Flying Solo by Lisa Lobosco Creative Director ECRU New York / Getty Images 

Gianpaolo Colombo, Sebastian Professional Artistic Team 

James Pecis for Oribe 

Key words for the latest styles for both men and women 

are texture and volume. Why bother fighting those curls 

and waves when you can easily tame them (a bit) and 

flaunt them? Even smoother styles can be brushed back, 

but remember to add some height, volume, and –why not– 

an easy-going sweeping movement. 

Goldwell

Manny San Martin, SEB MAN Artistic Team 

Jarred Liddington, Andis Educator 

Alan Beak – Ruger using Denman 

MVRCK Barbering Team 

Classic men’s looks still nod 

to the D.A. and pompadour, but 

the latest tools and techniques 

have left their mark on 

precision-cut sides and shaping. 

Beards and sideburns follow 

through graciously to balance 

and enhance. Today’s artists 

can even give the mullet a 

contemporary cutting-edge flair.

Nieves Almaraz, Wahl Educator 

Dana Caschetta, Eufora HERO for Men 

Men’s grooming pros are welcoming the development of new trimming and clipping tools that enable them to unleash 

their creativity, making it possible for them to experiment and master a variety of new techniques. Man-buns have 

never been further out! And it’s easy to understand why. Now men (and women) can opt for stunningly precise fades 

and disconnected looks! Moreover, today, versatility is key. Some may be willing to blow-out a cut, others just want to 

shower and go. So taking an individual’s age, job, interests and lifestyle into account is a must. Remember that, with a 

great cut and some guidance from their styling professional, any client can go home armed with the care and styling 

products they need to keep them looking their best for every occasion, whether they are a single on the prowl, a teen 

who plays in a rock band, a retiree on the golf course or walking his dog, an art or opera buff, or even just a dad 

playing catch with his kids. More than ever before “It’s a man’s world”... and it just keeps getting better and better! 

trends 

15

Delicate hues for wispy clouds 

on a string and coppery 

reds and magenta for contoured 

forms all around. 

Hair: Robert J. Bushy, SENSE-A 

Robert Bushy Salon USA 

Photo: Richard Miles 

Makeup: Danielle Smith, Wardrobe 

Stylist: Bernard Connolly 

Jewelry Designer: Akim Howey Art 

Direction: Robert Eaton 

Products: L’Oréal Professionnel 

Radical 

extremes

Best of 


“Turbulent times 

reflected in the 

ultimate spectrum 

of colors, cuts, and 

moods” 

vision 

17

“Lightning strikes in 

fluorescent hues – 

grounded in the past 

and the future” 

18 vision

Best of 


Choose a palette and define the 

cut, paying the utmost attention 

to each and every detail. 

Hair: Chad Demchuk 

Photo: John Rawson 

Makeup: Lan Nguyen 

Wardrobe: Jamie Russell

Two pixie, two styles, two 

colors, two women, two 

lifestyles, two extreme, with 

beauty on both ends. 

Hair: John Mosley, Brand 

Ambassador for MVRCK 

Model: Dorothy Yoakam 

Photo: Jonathan Trieu Nguyen 

Products: MVRCK

Best of 


“The female 

of the species 

–whether punk 

or Park Avenue– 

is deadlier than 

the male” 

vision 

21

Stellar experience 

The first-ever Kao Salon Virtual Experience saw more than 

20,000 hair industry professionals from around the world 

come together to experience 48 hours of pure creativity. 

“When we decided in April to cancel the live event, we made the commitment 

to our Kao Salon Family that we believe that #creativityneverstops and for that 

reason, we decided to transform our event into a virtual event,” says John Moroney, 

VP of Creative & Communication.

Hosted by Kao Salon Division on October 18th and 19th, this was the virtual event that laid down 

the foundations for the future of global creative events of this kind in our industry. The fact that 

it was a virtual event did not in any way diminish the excitement and inspirational importance of 

witnessing work of such a high calibre. The occasion also presented the debut of the Goldwell Couture 

Collection, the world premiere of the new Angelo Seminara Collection, as well as news and developmental 

updates from all Kao Salon Division brands. Featured artists included Mario Krankl (Austria), 

M&P (UK), Shane Bennett (UK), Hare & Bone (UK), ICONO (Germany), J7 (Germany). “We reimagined 

the event in a digital space in order to still provide with the same quality of visual artistic experience 

that they would get if they came to the live event – the Artist Sessions, the excitement of the Gala Show 

and of course Brand Experiences with Goldwell, KMS, Oribe and Varis,” said John Moroney. 

“In a year where it 

would have been 

easy to simply forego 

the event, we felt 

compelled to make 

the considerable 

investment in 

creativity by bringing 

the quality of the 

live event to stylists 

virtually,” said Cory 

Couts, Global 

President, Kao Salon 

Division. 

events 

23

For more information visit www.globalcreativeawards.com 

or contact your Goldwell, KMS or Oribe consultant.

Advertorial 

show 

the world 

your vision 

// imagine: Let your imagination run wild. Envision your collection. 

What will you show the world? How will the colors, shapes and textures look? 

Once you have your vision, assemble your mood board to bring it to life. 

Review. Refine. Reimagine. Repeat until you’re satisfied. 

// create: Find your muse. Assemble your team. It’s time for you to bring 

your vision to life. Be clear. Be focused. Push yourself and make it big. Make it 

great. Make it stand out. 

// inspire: Now it’s time for you to put your creation out there. Enter the 

Global Creative Awards and share your vision with the world. Impress our 

judges with your collection. Inspire the entire world.

technical categories 

The ultimate in technical competition. 

Creativity starts with a photo shoot and ends with 

a live technical competition. For years, the Color 

Zoom Challenge has inspired thousands of stylists 

to compete – and now it continues in an exciting 

new way. 

Compete first at the national level in 

your country. Gold winners move on to 

the international live competition. 

// new talent colorist of the year 

Show the world that age is not a prerequisite for 

creative excellence. Show your talent and technical 

ability in this category designed for stylists with 

less than five years of experience. 

// creative colorist of the year 

The ultimate color competition. Create your vision 

with a stunning photograph and then recreate it 

in the international live competition. Open to all 

stylists with the passion and drive to compete in 

the world of color. 

// creative haircutter of the year 

NEW – Show the world your work is a cut above 

with this precision cutting competition. Open to all 

passionate haircutters. Show us your image and 

then compete live at the international level. 

editorial categories 

NEW — These are the categories 

you’ve been waiting for! 

Four exciting new categories of photo-only global 

competition that celebrate the ultimate in editorial 

creativity. The more creative, the better! 

Compete globally in this photo-only 

international competition. 

// men‘s hairstylist of the year 

Show your mastery and expertise in men’s styling, 

barbering and grooming by creating a collection of 

cutting-edge men’s looks. 

// salon team of the year 

Channel the creativity of your entire salon team. 

Create a collection that represents your shared 

vision and show the power of your team. 

// avant garde stylist of the year 

Pure unbridled creativity. Push the boundaries 

of conventional hairstyling and dare to inspire with 

your collection of visionary work. 

// editorial colorist of the year 

Express your vision in color. Create an editorial 

color collection that showcases color creativity, 

precision and vision. 



Advertorial 

so many 

ways to 

shine 

Reward and recognition for your efforts 

As the gold winner of your category, you deserve the 

recognition and reward for all of your creative efforts. 

In addition to your trophy, you deserve to have the 

world see your work! 

In the technical categories, 

the gold winners will receive: 

1. International Gold Trophy 

2. Worldwide press and editorial coverage 

with ESTETICA Magazine 

3. Participation in a future global photo shoot 

In the editorial categories, 

the gold winners will receive: 

1. International Gold Trophy 

2. Worldwide press and editorial 

coverage with ESTETICA Magazine 

3. Cash prize of €2,500

entry guidelines 

and rules 

color guidelines 

1. Color creations must be created with Goldwell products 

only, e.g. Topchic, Colorance, Nectaya, @Pure Pigments 

and/or Elumen/Elumen Play. In all categories, hair can be 

lightened and bleached with Goldwell products, e.g. 

Topchic HiBlondes Control, SilkLift and Oxycur Platin. 

KMS Stylecolor may also be used. 

2. The haircut, hairstyle and color must be in focus and easy 

to identify on the photo. 

styling guidelines 

1. Styling creations must be created with Goldwell, 

Kerasilk, KMS and Oribe products only. 

2. The haircut, hairstyle and color must be in focus and 

easy to identify on the photo. 

3. Extensions, hairpieces or wigs are not allowed 

with the exception of the Avant Garde category. 

retouching guidelines 

1. Your photographic entry is what will be judged most critically. 

If you decide to retouch your photo, please consider 

the following: retouching minor skin or hair imperfections 

is certainly standard practice and allowed. Extreme retouching 

work to skin or hair will be taken into account by the 

judges and reflected in your score. 

2. Keep in mind that your live result must look the same as 

your entry photo. 

3. Excessively retouched images are very difficult to recreate 

in a live setting. You will be scored accordingly. 

4. No retouching permitted on the model in the “before” 

image. 

5. At the international live competition you will have to color, 

cut and style a model to recreate the look on your entry 

photograph. 

// new talent colorist of the year 

who can enter? 

Qualified* junior stylists with less than 5 years of 

experience (excluding the apprenticeship) by the 

date of submission, working in a Goldwell, KMS or 

Oribe affiliated salon. 

stylist guidelines 

1. Color and styling creations must be created with 

Goldwell, Kerasik, KMS and Oribe products only. 

2. The haircut, hairstyle and color must be in 

focus and easy to identify on the photo. 

3. No extensions, hairpieces or wigs are allowed. 

model requirements 

1. Models (male or female) must be 18 years or older. 

2. Signed model release form. 

image requirements 

1. 1 model: 1 beauty image + 1 before image 

Only color images are allowed. 

All images must be in JPEG (.jpg) format. 

No B&W. No Polaroids. 

Only the digital format will be accepted. 

Images must be A4 size (A4 = 210 x 297 mm) 

with a resolution of 300 dpi. 

One final image (no larger than 10 MB). 

One unedited, unretouched “before“ image 

(no larger than 10 MB). 

Excessive retouching of the hair’s shape, 

texture or color is not allowed. 

how to enter 

1. All entries must be submitted via 

www.globalcreativeawards.com, national entries 

will be transferred to local organization for judging. 

2. Submit a completed, legible and signed entry form 

and description of your color formulae, placement and 

color products used. 

3. National gold winners will advance to the international 

competition.

Advertorial 

technical 

categories 

// creative colorist of the year 


Qualified* stylists who are active Goldwell, KMS, 

Oribe customers or working in a Goldwell, KMS or 




Goldwell, Kerasilk, KMS and Oribe products only. 













Images must be A4 size (A4 = 210 X 297 mm) 







how to enter 




2. Submit a completed, legible and signed entry 

form and description of your color formulae, 

placement and color products used. 

3. National gold winners will advance to the 

international competition. 

// creative haircutter of the year 







Goldwell, Kerasik, KMS and Oribe products only. 

2. The haircut must be in focus and easy to identify on 

the photo. 











Images must be A4 size (A4 = 210 X 297 mm) 







how to enter 




2. Submit a completed, legible and signed entry form 

and description of your cut and styling products used. 

3. National gold winners will advance 

to the international competition. 

* Must have completed an apprenticeship or fulfilled local 

licensing or accreditation which certifies you as a fully 

qualified professional hairdresser. 



Advertorial 

// men’s stylist of the year 












1. Models must be 18 years or older. 



1. 3 models: 3 beauty images + 3 before images 

Color or black-and-white images are allowed. 


No Polaroids. Only the digital format will be accepted. 



Three final images (no larger than 10 MB). 

Three unedited, unretouched before images 




how to enter 

1. Entries are submitted directly to Kao Salon Division 

Global HQ via globalcreativeawards.com 

2. Submit a completed, legible and signed entry form. 

3. Six (6) global finalists will be announced. 

// salon team of the year 


Any Goldwell, KMS, Oribe salon** may enter. 























how to enter 





** Actively purchasing Goldwell, KMS, Oribe products 

for professional usage and retail sales. 



editorial 

categories 

// avant garde stylist of the year 










3. Extensions, hairpieces, wigs and other 

hair-like products are allowed. 






Color or black-and-white images are allowed. 


No Polaroids. Only the digital format will be accepted. 








how to enter 





// editorial colorist of the year 


Any stylist working in a Goldwell, KMS or Oribe 

affiliated salon.* 























how to enter 





* Must have completed an apprenticeship or fulfilled local 

licensing or accreditation which certifies you as a fully 

qualified professional hairdresser.

MODA 

INT’L 

THE FINALISTS 2021 

Now in its third year, the International Hairdressing Awards competition presents its fifteen 2021 finalists, coming from 7 countries: Italy, Malaysia, Netherlands, 

Spain, Taiwan, United Kingdom and the USA. In a very difficult year marked by the pandemic, almost 600 collections from 44 different countries were 

submitted to the competition. The International Hairdressing Awards is an independent organization, powered by hairdressers, which has been supported 

since its inception by one main sponsor of international relevance which believes in the message and mission of these awards: Revlon Professional. Salon 

Look Madrid-Ifema acts as sponsor and Estetica Magazine as global media partner. 

Giunto alla terza edizione, il concorso International Hairdressing Awards presenta i suoi quindici finalisti 2021, provenienti da 7 Paesi: Italia, Malesia, Paesi 

Bassi, Spagna, Taiwan, Regno Unito e Stati Uniti. In un anno estremamente difficile, segnato dalla pandemia, sono quasi 600 le collezioni presentate alla 

competizione, provenienti da 44 Paesi diversi. Gli International Hairdressing Awards sono un’organizzazione indipendente, alimentata da parrucchieri e 

supportata sin dalla sua nascita da un main sponsor di rilevanza internazionale che crede nel messaggio e nella mission di questi premi: Revlon Professional. 

Salon Look Madrid-Ifema ricopre inoltre il ruolo di sponsor ed Estetica Magazine è media partner globale. 

Der International Hairdressing Awards-Wettbewerb, der bereits im dritten Jahr stattfindet, präsentiert 2021 fünfzehn Finalisten aus sieben Ländern: Italien, 

Malaysia, Niederlande, Spanien, Taiwan, GB und USA. In einem von der Pandemie geprägten, sehr schwierigen Jahr wurden fast 600 Kollektionen aus 44 

verschiedenen Ländern eingereicht. Die International Hairdressing Awards sind eine unabhängige Organisation, powered von Friseuren. Seit der Gründung 

werden die Awards von einem Hauptsponsor von internationaler Relevanz unterstützt, der an die Message dieser dieser Auszeichnungen glaubt: Revlon 

Professional. Salon Look Madrid-Ifema fungiert als weiterer Sponsor und das Estetica Magazine als globaler Medienpartner. 

Pour leur 3ème édition, les International Hairdressing Awards présentent les quinze finalistes 2021, originaires de 7 pays : Italie, Malaisie, Pays-Bas, Espagne, 

Taiwan, Royaume-Uni et Etas-Unis. Malgré les nombreuses difficultés survenues durant toute cette année de crise sanitaire, plus de 600 dossiers de 

participation ont été enregistrés, en provenance de 44 pays. L’organisation des International Hairdressing Awards est indépendante, gérée par des coiffeurs 

et soutenue depuis sa création par des sponsors d’envergure mondiale qui croient dans le message véhiculé. Parmi les sponsors de référence, Revlon 

Professional. Salon Look Madrid-Ifema est également sponsor aux côtés d’Estetica Magazine, partenaire média international. 

Ya en su tercer año, los International Hairdressing Awards presentan a sus quince finalistas para la edición 2021, procedentes de 7 países: Italia, Malasia, 

Países Bajos, España, Taiwán, Reino Unido y Estados Unidos. En un año muy difícil marcado por la pandemia, casi 600 colecciones de 44 países diferentes se 

presentaron al concurso. Los International Hairdressing Awards son una organización independiente, impulsada por peluqueros, que ha sido apoyada desde 

sus inicios por un main sponsor de relevancia internacional que cree en el mensaje y misión de estos premios: Revlon Professional. Salon Look Madrid-Ifema 

actúa como sponsor y Estetica Magazine como media partner global.

Best 

International 

Women’s 

Commercial 

Collection 

FINALIST 

ANNE VECK 

United Kingdom 

Hair: Anne Veck 

Photo: Desmond Murray 

Make-up: Amelia Roberts 

Styling: Jamie Russell

Best 

International 

Women’s 

Commercial 

Collection 

FINALIST 

EMMA SIMMONS 


Hair: Emma Simmons 

Photo: Tony Le Britton 

Make-up: Paula Maxwell Makeup Advisory 

Styling: Bernard Connolly

Best 

International 

Women’s 

Commercial 

Collection 

FINALIST 

NICOLA SMYTH 


Hair: Nicola Smyth 


Make-up: Naomi Mckeever 

Styling: Magdalena Jacobs

Best 

International 

Men’s 

Commercial 

Collection 

FINALIST 

ANDREA GILES & TERRI 

KAY @ MARK LEESON 


Hair: Andrea Giles & Terri Kay @ Mark Leeson 


Make-up: Clare Read 


Best 

International 

Men’s 

Commercial 

Collection 

FINALIST 

GIANLUCA CARUSO 

Italy 

Hair: Gianluca Caruso 

Photo: Pedro Antunes 

Make-up: Gabriel Sandino & Paul Gomez 

Styling: Chiara Amodio

Best 

International 

Men’s 

Commercial 

Collection 

FINALIST 

SONIA NERI @ PELSYNERA 

Spain 

Hair: Sonia Neri @ Pelsynera 

Photo: David Arnal 

Make-up: De Maria 

Styling: Pelsynera

Best 

International 

Avant-Garde 

Collection 

FINALIST 

DICKSUM LOW @ 

A CUT ABOVE 

Malaysia 

Hair: Dicksum Low @ A Cut Above 

Photo: Aaron Lee 

Make-up: Tiffany Liew 

Styling: Faevien Yee

Best 

International 

Avant-Garde 

Collection 

FINALIST MARK VAN WESTEROP 

Netherlands 

Hair: Mark van Westerop 

Photo: Ivo de Kok 

Make-up: Angelique Stapelbroek 

Styling: Ed Noijons

Best 

International 

Avant-Garde 

Collection 

FINALIST 

VISAVIS 

Taiwan 

Hair: Huang Chih-Chien, Chou Tzu-Jen, Liu Ching-Hao, Huang Yu-Lang @ Visavis 

Photo: Dean 

Make-up: Tseng Ya-Fan 

Styling: Andre

International 

Artistic Team 

of the Year 

FINALIST 

BEAUTY UNDERGROUND 

United States 

Hair: Beauty Underground 

Photo: John Rawson 

Make-up: Tiaja Pierre, Nicholas Warne and LaMia Edwards 

Styling: Mona Lucero

International 

Artistic Team 

of the Year 

FINALIST 

MARK LEESON ART TEAM 


Hair: Mark Leeson Art Team 


Make-up: Clare Read 


International 

Artistic Team 

of the Year 

FINALIST 

X-PRESION 

Spain 

Hair: X-Presion 

Photo: Alberto Hidalgo 

Make-up: Pablo Robledo 

Styling: Carol Gamarra

International 

Hairdresser 

of the Year 

FINALIST 

ANTOINETTE BEENDERS 

United States 

Hair: Antoinette Beenders 

Photo: Damian Foxe 

Make-up: Marco Antonio 

Styling: Elad Bitton

International 

Hairdresser 

of the Year 

FINALIST 

ERROL DOUGLAS 


Hair: Errol Douglas MBE for Bellami Professional 


Make-up: Lan Nguyen-Grealis 

Styling: ED:it

International 

Hairdresser 

of the Year 

FINALIST 

SALLY BROOKS 


Hair: Sally Brooks 

Photo: Jenny Hands 

Make-up: Violet Zeng 

Styling: Ann Shore

ANGELO SEMINARA 

GOLDWELL GLOBAL 

BRAND AMBASSADOR

COLORS SPEAK A NEW 

LANGUAGE 

Advertorial 

ANGELO SEMINARA ON COLOR CREATIVITY AS THE KEY TO SALON SUCCESS. 

Four-times winner of the British 

Hairdresser of the Year Award, 

Angelo Seminara is well known 

for pushing the boundaries of 

creativity. Recently signing on 

with GOLDWELL as a Global 

Brand Ambassador, Angelo has 

also opened a new salon in the 

exclusive Knightsbridge area of 

London. Now more than ever, he 

focuses on color, which he sees 

as the key to unlocking not only 

creativity, but also salon success. 

In an exclusive interview he tells 

us all about his new “GLANCE” 

collection and his dedication to 

hair color excellence. 

What was your motivation to join 

the Goldwell brand? 

Angelo Seminara: I’ve always been 

very, very passionate about hair 

color and I’m constantly trying to 

get amazing new results. And after a 

long time researching different color 

brands with my color technician 

Takashi, I found that Goldwell is 

second to none when it comes to 

hair coloration. So I decided to join 

the brand. I’m looking forward to 

an exciting future collaborating with 

Goldwell and to developing lots of 

exciting things that will advance the 

future of color and styling. 

What is the inspiration for your 

new collection GLANCE? What 

role did color play? 

The inspiration for the GLANCE 

collection is all about making an 

appearance. I wanted to create the 

impression of something emerging 

from the darkness, or appearing, for 

the very first time – in this case, it’s 

models and their incredible hair color. 

My aim was for the models to portray 

classic, beautiful looks – looks where 

the focal point is the hair color. 

I wanted to show a new vision of how 

color can convey beauty through a 

new type of design language. 

It was my second time working with 

Elumen and I wanted to create a 

tasteful but interesting color placement 

– one never seen before. 

I couldn’t have done this collection 

without Elumen and Topchic, without 

their versatility and performance. 

Elumen has incredible, vibrant shine 

and a presence that helped me to 

create those beautiful looks. 

Why would you recommend 

Goldwell hair color to a salon? 

I recommend Goldwell hair color to 

salons not only for the performance, 

but also for the variety of products 

and solutions it offers for any color 

service. The performance and impeccable 

results you can get on the 

salon floor with Topchic, Colorance 

and Elumen are perfect and super 

professional because the products 

do exactly what they promise. The 

intensity of the colors is amazing 

and delivers incredible shine. With 

Goldwell color, you go straight to 

the result you want where the hair 

is left beautifully shiny with a soft 

conditioned feel. 

To see Angelo’s GLANCE Collection, 

as well as more about Goldwell 

hair color, please visit the Goldwell 

Education Plus YouTube Channel. 

www.youtube.com/GoldwellEducationPlus

For better 

or for worse... 

2020: a year for the history books, not only for rampant social, 

economic, and political turmoil, but also in terms of witnessing 

the human spirit prevail over unprecedented setbacks. Marie Scarano 

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of 

foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, 

it was the season of Darkness, it was the spring of hope, it was the winter of despair...” – literary 

references like this opening line from Charles Dickens’ “A Tale of Two Cities” demonstrate their 

greatness precisely because they never grow old. They represent a sort of universal truth that is as 

relevant today as it was in 1859. Indeed, Dickens, many of whose works were published in monthly 

or weekly installments during his times, would most likely have been a digital guru today, 

publishing his social commentary associated with memes or pics on a daily or even hourly basis. 

Nowadays, we turn online to social media, which indeed –for better or worse– offers us an 

overview of the world we live in. And the universe of hairdressers is also represented there – 

especially on Instagram– and deservedly merits special coverage here in our publication. 

Not only because we are an international trade publication, but because the personal stories they 

post speak to all of us as they narrate how they are facing and overcoming a series of difficulties 

and challenges, often while reaching out and lending a helping hand to those around them, near 

and far. On these pages are just a few of the many inspiring examples.

“The future may 

be uncertain, but one 

thing is certain for 

sure; that one may 

take my work away 

but no one can take 

away my PASSION.” 

Larisa Love 

“2020 is the year that 

has made all of us 

uncomfortable. It’s 

the year we all grow, 

whether we like it or not.” 

Mark Bustos 

, 

LARISA LOVE 

Joico Brand Ambassador @larisadoll 

Larisa had a particularly rough time of it, getting knocked off her feet –financially, emotionally, and artistically– by the drastic 

pandemic measures before she even started. “The month Covid hit California is the month I was supposed to open my new 

salon location,” she shares. “I had built it out for two months & it was beautiful and ready to work in. Then we got shut down!” 

“I’m not going to lie, saying that I was strong throughout it all,” she confided, “I definitely had my moments of sadness & sorrow 

but I knew sulking in it wouldn’t do me any good. So what did I do? After crying & screaming at why this was has happening to me, 

I realized it’s happening to all of us!” This was her “Eureka” moment. “I decided that, if I can’t be with the world at the moment, 

then I wanted to share with the world,” she realized, opting for solidarity. “I wanted to use my platform to the best of its ability. 

So with the extra time that I had I decided to create new techniques and share them with others to get re-inspired. I have been 

non-stop educating, from doing ‘lives’ with Joico to posting all of my methods & techniques on my platforms.” “I am doing more 

education now than I ever have ever done before,” she claims, “Trying to inspire salon pros so they can inspire others. It really is a 

domino effect that I’m proud to be a part of!” 

MARK BUSTOS 

NYC Hairstylist/Founder #BeAwesomeToSomebody @markbustos 

This co-owner of 2 hair salons, My Darling Ivy in NYC and the Silver Vine Room in Summit, NJ, found himself facing a 

mandatory shutdown from March 14-June 22. During this time, he and his partners were preparing for an unforeseeable reopening. 

“We were given mandatory guidelines to keep our clients and staff safe upon re-opening. Besides the required PPE, 

we also added a Hepa-14 air filtration system that sanitizes the air every 30 minutes. Every night, we set an oxidation mode on 

the machine that also sanitizes the entire space including all surfaces from floor to ceiling.” Then, since re-opening, business 

has had its ups and downs, including reduced traffic and overall fewer visits even by reliable regulars. “In order to counter our 

deficit, I’ve rolled out a new client referral program that entails any client who refers a new, full-price client will be awarded 

credits that can be accumulated and redeemed toward future services performed in-salon only.” 

people 

69

Goldwell Social Media Ambassador @sydneyannlopez 

It'’s no wonder that Sydney Ann Lopez is a leading Instagram influencer – given her vibrant posts of happy clients as 

well as those sharing her masterful techniques, tips, and trick for producing and post-producing them! On a personal 

level, this insta-guru shares that, “Since the pandemic, conversations with clients have become more authentic, more 

real, and more open than ever before. The experiences our clients are facing during Covid have been a catalyst to a 

stronger client relationships.” Instead, in terms of business and marketing, she addresses the many regulatory challenges 

she has had to face in her salon, and her success in doing so, observing that, “Social Media has been the most important 

form of connection I have had with my clients throughout the pandemic. It has enabled me to reach out, encourage, 

and be encouraged by my clients. The biggest compliment I can get from a client during this pandemic, is that they 

love coming to see me, because they feel so safe. In an effort to create a safe environment for clients, we have been going 

beyond state mandates to ensure we are protecting each client while they are in our chair. For many clients, our salon is 

the only place beyond their home that they have visited since last March. It is my hope that we continue to be a glimmer 

of happiness (and incredible hair) to each of our clients as we move into 2021.” 

Sydney Ann Lopez, Goldwell Social Media Ambassador, bemoans what the pandemic has taken 

from us. “2020; the year that changed everything,“ she observes, “Salon life is different now; there’s 

no crowding together in the back room, no ordering lunch with clients, no assistants, and no 

double-booking,” she remarks, “However, there is community, there is support, there is comfort, 

and there is happiness filling the new, socially-distanced space at Headlines Hair Design.” 

Other hairstylists, like Mark Bustos, have found themselves having to reinvent themselves, 

embarking on a new voyage of self-discovery. “During this time, I pivoted from my career in hair 

for the first time ever,” he reveals. “I opened a non-profit restaurant, a Detroit style pizza pop-up, 

at a friend’s existing restaurant space that was not able to operate due to Covid. From April 22 to 

August, I was able to donate 30,000 free meals to my local community including first responders 

and families in need. The initiative was called BeAwesomeFeeds in affiliation with my non-profit 

organization, BeAwesomeToSomebody.” 

Indeed, one of the most important lessons, as always, is that we must somehow rely on our better 

selves to overcome this moment, looking forward to the end of this pandemic with a new world 

view and willingness to assume our responsibilities as an individual for the common good. 

“You see, one thing I realized during this pandemic,” shares Larisa Love, Joico Brand Ambassador, 

“is that there are two types of people in the world. One type is where they take this as vacation time 

& wait for the world to open. The other type is where they see this as an opportunity to develop 

their skills & work on their future.” 

124 oioioioioioio SYDNEY ANN LOPEZ 

Thanks to her 

consistently 

remarkable coverage 

of her signature 

rainbow color 

services, including 

advice on how to 

get the most out of 

your DIY client pics, 

Sydney Ann has a 

growing loyal host 

of followers.

Patricia (above) 

and Mustafa (below) 

have been dealing 

with pandemic 

shutdowns in very 

different ways, but 

their Instagram pages 

continue to overflow 

with optimism and 

determination. 

PATRICIA NIKOLE 

Wella Professionals Brand Ambassador @paintedhair 

Self-made, determined and exceptionally skilled, Patricia Nikole aka @paintedhair defied all odds to become an industry leader and 

pioneer in hair painting trends. In 2020 Patricia’s been appointed Wella Professionals Brand Ambassador. She’s been coloring hair for 

over 15 years and has built a name for herself using the combined power of social media, her education programs and her signature 

blends & natural looks. With over 938K followers on IG, she has also made her presence known on the emerging platform TikTok 

with +200K followers. Indeed, online education has been booming during last months! “Since early this year, every week I have been 

hosting live online classes with my student community at paintedhair.com! I’ve been so proud of seeing all of my students continue 

to practice and refine their craft! It’s been the highlight of my days to see them sharing and posting their amazing mannequin work 

from home as well as implementing what they’ve learned in the salon! On the positive side, this year I have been building up my 

community; I’m already thinking of new and exciting ways to support them in 2021! Finally, I would also like to encourage everyone 

to continue to stay inspired and positive through these difficult times and to remember that we will get through this!” 

MUSTAFA AVCI 

Matrix Global Ambassador @mustafaavci 

Celebrity Stylist, Mustafa Avci, suffered high fever, shivering, body aches, shortness of breath and coughing before deciding to 

head to the emergency room. While attached to a ventilator in his hospital bed, more than 50,000 of his followers sent messages 

of support to wish him a quick and full recovery from his Covid-19 infection. “I thought it was the end for me,” he told client and 

news anchor Dan Mannarino (@danmannarinotv), “Nothing else feels like this felt.” Eight days later Mustafa was back home after 

his first-hand encounter with the enemy and poised to return to his vocation and Instagram followers, focusing on his brilliantly 

glamorous hair creations “What I have done for my salon/business once we were able to open after the lockdown was to transform 

our education space into salon space, thereby creating more distance between each artist. It worked great! We worked late hours to 

avoid clients having to waiting and to facilitate providing them with top-notch service while taking all the necessary precautions.” 

“Now things are 

different, but 

nothing can stop us 

from learning...” 

people 

71

Aiming for 

perfection 

Something for everyone! What’s your go-to tool or styling 

product? Hair care brands are focused on specifics to meet 

all men’s grooming, styling and haircare needs. Marie Scarano 

Men have often taken a perfunctory approach to personal care, using whatever shampoos and 

conditioners they found on the bathroom shelf. No more! The men’s grooming market is no longer 

just a niche, but a booming reality, as men have come to realize that they no longer need to settle. 

Today they can save time, look and feel better, and even enjoy more ‘masculine’ scents thanks to 

a burgeoning of hair care, styling and grooming products that pander to their specific demands 

and needs. The best looks usually start with the ‘hardware’: clippers, trimmers, combs, brushes, 

and the like. Ongoing research in materials and ergonomics has resulted in such wonders as the 

BaByliss4Barbers CustomFX Metal Lithium Clipper and Outlining Trimmer offering personalized 

choice of specific clipper and trimmer components: pops of color, gleaming metals, blade function and 

look. Andis has also upgraded their Master® Cordless Lithium Ion Clipper with more power and the 

flexibility of a cordless design that weighs nearly 30% less than the corded version, ideal for tapering 

and fading, adjusting from size 000–1 with the flick of a lever. The Wahl Professional Cordless Detailer 

Li focuses on design details; a lightning fast T-Wide blade, more power, 100 minutes of running time. 

Goldwell 

Denman 

R+Co 

Above: Goldwell’s Men Reshade reduces greys with an easy to use 

foam applicator bottle; quick and discreet. Right: Denman’s D25 

Fantail comb has found favour with barbers for the loose textured 

finish it creates, especially the textured swirl of the ‘French Crop’. 

Ecru New York

Eufora Oribe 

BaByLissPRO 

From color to care, from styling to hold 

Nowadays men can rely on a variety of products for specific uses, starting with cut, color, care, and styling 

services that can then be maintained at home following a consultation with their trusted salon professoinal. 

As always, it is important to start with a healthy scalp. Nioxin Scalp Recovery Purifying Exfoliator helps 

normalize a flaky scalp and is the perfect pre-shampoo treatment. A burst of cooling mint also eases the scalp 

and provides a powerful scrubbing sensation. It’s scalp care you can feel. Pair it with Scalp Recovery 3 step 

system to prevent dandruff recurrence, or with a System Kit for thicker, fuller-looking hair. Goldwell’s Men 

Reshade can help keep greys away with a color service as easy as shampooing – quick and discreet! Once the look 

is perfected in the salon, keep it tweaked at home with the styling products your salon pro recommends. 

The residual minimalist will appreciate Ecru New York’s Air-Dry Foam designed for wash and go hairstyles 

and is the perfect complement to these looks and lifestyles of men who typically don’t like products. 

R+Co Motorcycle Flexible Gel is perfect for those seeking versatility. Apply to wet hair for controlled hold, or use 

on dry hair for piecey hold and separation. Hair will be guaranteed high definition without heavy buildup. 

For a softer touch to short cuts and long layers alike, Oribe Rough Luxury Soft Molding Paste is an ultra-pliable 

molding paste that smoothly slips through hair before taking hold for definition, texture and shine. Eufora boasts 

an entire of line products called Eufora Hero for Men and recommend starting out with their Grooming Cream 

because it can be easily cocktailed with other products and can even be used to tame beards! Moreover, the Eufora 

exclusive ProAmino Peptide Complex provides wear-in treatment benefits to keep scalp and hair healthy. 

MVRCK 

Schwarzkopf Professional 

Andis 

Above: OSiS+® DUST IT® Mattifying 

Volume Powder for long-lasting rough 

& matte results. Right: NIOXIN Scalp 

Recovery Purifying Exfoliator is a 

biodegradable exfoliation treatment. 

Nioxin 

American Crew 

Wahl Professional 

For a strong and wild finish, turn the head upside-down and apply Schwarzkopf Professional 

OSiS+® Dust It Mattifying Volume Powder like salt and pepper and distribute onto the roots. 

American Crew Founder, David Raccuglia notes, “Men are choosing a more versatile range of styles 

than ever before, including the laid back, longer and natural shapes.” Fiber Cream is designed for: 

firm meets flexible. “With Fiber Cream, we are offering our consumers more flexibility to create 

the styles that are fresh, authentic, and true to themselves.” Indeed, Fiber Cream combines 

mobility with control for defined texture and flexibility for longer lengths. MVRCK Dry Paste offers 

medium hold and a matte finish to add volume, enhance texture and create sculpted styles. Ideal for 

thinner hair, it contains a blend of clays, safflower oil and body-building ingredients to give hair a 

lightweight, gritty texture. Bonus: an energizing agave citrus scent! 

products 

73

Gianni 

Fodera 

OMC WORLD PRESIDENT 

Gianni Fodera’s Hairstylist career, inspired by his 

dad, Salvatore Fodera, soared early on. His talent 

was immediately evident when he won national 

and International championships, culminating his career by 

winning the titles of European Champion and ultimately in 

2002 winning the World Championship title “OMC Team 

World Cup “ in Las Vegas representing the USA Gents 

hairstyling team. 

Currently, Gianni is the President of the (ACA) National 

Cosmetologist Association. As an OMC affiliated member, he 

is a USA General Delegate representative in the OMC. Gianni 

is co-owner of the prestigious Salon Fodera at the acclaimed 

5-star St. Regis Hotel on 5th Avenue in New York City. At 

the present Gianni is one of the most sought hairstylists in the 

Hairstyling profession community. 

A man can 

accomplish 

anything when 

he realizes 

he is part of 

something 

bigger. 

Gianni’s dynamic personality and bold business acumen 

positions him as a leader on the national and global level. 

His clients include some of the most reputable businessmen 

and women in the world. Many prominent celebrities and 

dignitaries are also part of his clientele. 

Gianni and his brother Vincent have worked diligently 

alongside their father, Salvatore Fodera, since 1998 to manage 

and grow OMC and OMC HAIRWORLD the distinguished 

Global organization that it is today. 

Gianni is a dedicated husband to Michele and proud father of 

two young boys Gio and Cristian. 

www.omchairworld.com

Salvatore 

Fodera 

CHAIRMAN & CEO 

OMC & OMC HAIRWORLD 

His innate 

dedication to 

excellence is what 

has passionately 

driven him 

forward when 

others would 

have given up. 

An extremely successful and prominent entrepreneur, 

founder of multiple brands including OMC & OMC 

HAIRWORLD, OMC Prestige Club and the GVS3 

management company, Salvatore Fodera is seen by many as 

the heart-beat of the world hair & beauty industry. 

As an inspired leader and an unrivalled authority in the industry 

and across the highly important competition field, he delivers 

consistent, innovative and exceptional results. His passion for 

his work is indisputable. His innate dedication to excellence is 

what has passionately driven him forward when others would 

have given up. 

Distinguished in his role as OMC World President since 1998, 

he has already established a legacy in the world of hair & 

beauty by bringing out the very best in those around him, and 

in the national organisations that reported to him, with ground 

breaking results. His sharp intuitive thinking, persistence and 

core values have led him to open highways to success for the 

industry worldwide 

Salvatore Fodera’s has stepping down from the President 

position to prepare the future of OMC with his two dynamic 

sons Gianni as the newly elected OMC World President and 

Vincent as the OMC & OMC HAIRWORLD marketing 

Director. Salvatore will continue to assist his sons in his role as 

CHAIRMAN & CEO - OMC & OMC HAIRWORLD proud 

founder. 

www.omchairworld.com

Touchpoints 

Peter and Tess 

Millard suggest how 

to optimize the Salon 

Emotion experience 

for your customers 

by honing service 

techniques through 

design details. 

Salons today are finding 

themselves facing 

unprecedented 

challenges and are 

focusing on how to 

engage clients and 

consolidate fidelity 

through innovative 

services that keep clients coming 

back for more. But it takes more 

than talented stylists and colorists, 

top-notch professional products, 

and innovative services to achieve 

this goal. The renowned salon 

designers who founded the 

Millard Collection, Peter and Tess 

Millard, are gung-ho about the 

Salon Emotion program by L’Oréal 

Professional Products Division 

approach to concentrating on a 

holistic customer experience, but 

find that all too often salons focus 

only on how the salon design and 

layout functions for their team, 

and the client is an afterthought. 

So starting with the precepts of 

the Salon Emotion approach, the 

Millards define 7 touchpoints that 

a client moves through during their 

salon visit. When we design each 

touchpoint, we want to make sure 

that the guest is never confused, lost, 

or feels like the focus is not on them. 

SIMPLE DETAILS 

Sometimes the secrets to success are 

so obvious that we take them for 

granted. For example, the fact that 

engagement is initiated even before 

the guest enters the salon. “It is 

important to be sure that your sign 

is legible and has the words 'hair'or 

'salon' in it, so that there is no 

The design expertise of Peter and Tess Millard is the 

drive behind the Millard Collection of beautiful 

salon furniture of extraordinary quality. Each piece 

is designed by Tess and made in America, ideal for 

supporting the Salon Emotion luxury experience. 

All images: Zazu Salon – Elmhurst, IL

Highlighted in this spread is Zazu Salon in Elmhurst, IL – renovated by Peter and Tess Millard. 

A salon visit isn’t something on 

a to-do list – it should be an indulgent 

experience they look forward to 

confusion about what sort of 

business you are,” advise the 

Millards. “We also put big impactful 

beauty images in the windows 

to show that this salon has an 

extraordinary sense of style!” 

They also tend to position reception 

desks at least 10 to 15 feet into the 

space, allowing guests to walk 

through a retail area before getting 

to the desk. This prevents the feeling 

of being “pounced on” the moment 

they enter the salon. But once at the 

desk, guests should perceive no 

barrier between themselves and 

the receptionist. “The receptionist 

should be standing to make direct 

eye contact and, moreover, the desk 

should be clean and small enough 

to enable the receptionist to step 

around it to take coats or assist in 

retail.” Nothing says “engagement” 

more than sitting around a table 

together. This is why a generous 

table should be placed in your retail 

area and offer a generous amount 

of seating and tablets for browsing 

hair photos to inspire your guests. 

“When the stylist comes to greet 

their guest, they sit down next to 

them and hold the consultation at 

the table! Being able to look the 

guest in the eye creates an experience 

in which they feel heard and cared 

about,” the Millards explain. 

In addition to stations being clean 

and uncluttered, invest in big 

mirrors and an abundance of 

warm lighting that will enhance 

the appearance of your client's 

skin. And be sure to offer your 

clients the ultimate shampoo 

experience! The Millards 

recommend creating a relaxing 

and indultgent “treatment area” 

for this purpose. “The room should 

be private with subdued lighting 

and calming colors on the walls,” 

they advise, “and be sure to include 

a treatment display to educate 

clients about products that help 

improve the quality of their hair.” 

RETAIL, RETAIL, RETAIL! 

The Millards recognize that 

strong retail can make a big different 

in salon revenues. “We love creating 

a fun and luxurious and interactive 

shopping experience,” they note. 

“Our clients especially adore our 

treatment displays. Even salons 

which had a great treatment 

business before our renovations, 

have seen an explosion of sales after 

installing a treatment display. 

We have had owners tell us that 

they have trouble keeping treatment 

in stock because they sell them 

so fast!” And that can make all 

the difference in the world, both to 

a salon customer and the owner 

behind the chair! 

“Thankfully, the 

haircare industry 

is full of creative 

dreamers and 

we love creating 

spaces for owners 

who love their 

work and are 

excited to take it 

to the next level. 

We believe that 

good design and 

a well functioning 

space is possible 

at any budget.” 

Peter and Tess Millard 

business 

77

SPEED. COMFORT. DENMAN STYLING. 

www.denmanbrushus.com

When finishing men’s hair the 

key to a great looking hairstyle 

is to keep it looking natural – 

Denman helps you do it better. 

Keeping 

it natural 

Guys like a good haircut 

and they like to look 

smart, neat and well 

groomed. As any good 

barber in the industry 

knows, what male clients 

don’t like is hair that 

looks too ‘done’ or too ‘poofy’. 

Of course there are some men’s 

styles that need to tailored, but 

even with these, care needs to be 

taken to avoid it looking that bit 

too smooth or too puffy; more like 

a women’s look. 

From left to right: the iconic Denman D3 Brush, the Denman Fantail 

Comb and the Denman Skeleton Vent Brush. On the right column, 

three amazing men’s hairstyles created by Mike Taylor using Denman 

brushes and combs, photographed by Liam Oakes. 

Most men’s haircuts –especially 

longer styles– look so much better 

if they are a bit looser, slightly 

unfinished, more natural. The key 

to this is in the tool as much as the 

technique. When blow-drying, 

Denman’s Skeleton Vent brush 

with its well-spaced pins will 

create a softer natural finish. 

Great for blow-drying or brushing 

through men’s hair, the wide 

spaced ball-tipped pins glide 

through the hair for a lightly 

finished, soft natural result. 

For the classic quiff or bouffant, 

the iconic Denman D3 is the 

brush of choice. Found in most 

barbers’ kit bag, the D3 is great for 

creating lift and bend as well as 

smoothing – particularly tailoring 

and flattening hairlines. 

As a finisher, the Denman Fantail 

Comb is perfect for adding a 

gentle, natural look to pretty 

much any style. Perfect for 

French Crops or giving definition 

to quiffs and pompadours, the 

wide-spread curved teeth add 

gentle texture and control while 

the two-pronged tail is great 

for detailing. 

So keep it natural and whatever 

your barbering-style... a Denman 

helps you do it better. 

tools 

79

WAHLPRO.COM

“Style customization, style mapping, and strong consultations are great ways to 

make our salon and shop customers feel heard, feel seen, and most importantly 

feel loved in this time of “limited touch services,” says Lisa Finucane. 

New era 

The trend forecast 

for 2021 is a nod to 

the freestyle of the 

80’s with a touch of 

the K-Pop craze! 

Next season, “we will 

see movement, texture, 

curls, and haircut 

customization. As we 

move into the next year, 

haircutting will become 

as customizable as shoes, 

cars, coffee, and food,” says Lisa 

Finucane, Wahl Professional’s U.S. 

Director of Education. “Our salon 

and barbershop customers are 

creating their personal looks 

inspired by a combination of 

runways and street styles. Stylists 

and barbers need to be ready to 

create individualized looks on each 

of their customers to match their 

individuality and lifestyle.” Haircuts 

in 2021 should give customers the 

option of more than one way to style 

and product is the key to versatility. 

“Customers should leave the chair 

with a style that is uniquely their 

own and products like Wahl 1919 

to recreate them at home,” says Lisa. 

2021 should bring us back to strong 

consultation skills that give our 

clients a “style map” that incorporates 

lifestyle, personal taste, and overall 

custom looks. “I predict men’s hairstyling 

will be a post-covid craze of 

all that is unique about each of the 

clients that sit in our chairs. Some of 

the barbershop or salon customers 

are no longer required to check-in 

daily to an office. This ultimately sets 

the stage for self-expression that may 

have been a missing element in a 

more conservative office atmosphere,” 

comments Lisa Finucane. 

trends 

81

THE WORLD’S 

MOST 

RENOWNED 

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IN THE 

HAIRDRESSING 

INDUSTRY 

Association Internationale Presse 

Professionnelle Coiffure 

5, Rue Boudreau 

75009 PARIS (France) 

Don’t miss the opportunity... visit now 

www.aipp.net 

www.aippcoiffure.com

Color 

wow! 

Do you want to know 

the secret to Sydney 

Ann Lopez’ dazzling 

color artistry? 

Elumenation for all! 

If you want to become a 

convert to the cult of direct 

dye artistry, just visit the IG 

playground of influential 

colorist Sydney Ann Lopez 

(@sydneyannlopezhair). 

The color effects she creates 

for her salon clients and her 

followers are nothing short of 

magical. Shimmering to metallic, 

rainbow-hued to platinum with 

a pop, every look she creates is a 

multi-dimensional masterpiece. 

Sydney is a rising star in the hair 

color industry and a Goldwell 

Social Media Ambassador known 

for combining vibrant fashion 

colors with romantic up styles. 

Sydney’s fashion color creations 

are among the most influential 

and inspiring in the business, 

and a vital tool in her toolbox is 

Goldwell’s Elumenated portfolio 

of direct dye color technology 

products. “I started using @Pure 

Pigments in every color formulation 

I created long before I got to know 

the people at Goldwell,” says Lopez. 

“Goldwell’s direct dye technology 

wraps around oxidative colors like a 

reflective gloss, so you see the color 

inside and the color outside in a 

3-D effect. People are always asking 

me if I use some kind of metallic 

filter on my Instagram photos, but 

that’s just Elumenation!” 

Sydney signed on as a Goldwell 

Social Media Ambassador in 2019, 

but she was already deeply 

immersed in the world of Goldwell 

direct dye color creativity. Today, 

color mixology is integral to every 

look she creates, and she never uses 

just one color root-to-tip. Sydney’s 

creative process typically begins 

with her mixing up bowls of color, 

adding a few drops of @Pure 

Pigment to one, an entire dropper 

to another, and maybe a drop or 

two to the third. Each bowl is in 

the same tone family, but she 

creates at the minimum enough 

contrast to echo the movement 

and color variation of natural hair. 

The result is that even an intense 

cool pink or sunset coral has a 

natural sun-kissed gradation and 

dimension. Elumenated shades 

are Goldwell’s groundbreaking 

portfolio of direct dye-based 

products, which now includes 

Elumen oxidant-free color, 

@Elumenated Topchic & Colorance 

ready-to-use formulas and the 

@Pure Pigments high definition 

direct dye additives Sydney favors. 

Elumen and @Elumenated formulas of 

Topchic, Colorance and @Pure Pigments give 

every stylist the creative tools to experiment 

with multi-layer color. Learn more about 

Elumenated technology at goldwell.com 

haircolor 

83

Today everything is 

personalized – from our 

lattes at Starbucks to pizza 

toppings, from our mobile 

phone screen savers and 

ring tones to our skin 

care and hair color. 

So why shouldn’t a salon 

professional have precisely the 

tool he or she needs for a variety 

of clients' hair types and styles 

that fits their hand perfectly and 

even adds a stylish accessory in 

Yours 

the salon. Well now BaBylissPRO® 

–always at the top of the barbering 

truly... 

You’ve got kicks to 

match every look and java 

to suit your every mood... 

now the BaBylissPRO ® 

CustomFX App lets you 

customize their clippers 

and trimmers. 

game– brings the power of 

complete customization to life 

with the BaByliss4Barbers 

CustomFX Metal Lithium 

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CustomFX lets you choose 

specific clipper and trimmer 

components –pops of color, 

gleaming metals, blade function 

and look– whatever you see 

in your mind’s eye. The only 

limit is your imagination! 

Moreover, the “BabylissPro 

CustomFX” App, now available 

on Apple & Google Play, makes 

it easy to visualize your clipper 

or trimmer, rotate it, enlarge it to 

focus on details, and personalize 

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For example, start with the 

BaBylissPRO® Fx870 Clipper and 

its High-Torque Brushless Motor 

or the BaBylissPRO® FX787 

Trimmer featuring the DLC/ 

Titanium Adjustable Zero-Gap 

T-Blade High-Torque, Brushless, 

7200 RPM Engine. Both also feature 

2 hour runtime thanks to its Li-Ion 

battery. The rest is up to you! 

The reviews on the 

Custom FX App 

are in and glowing... 

thanks to its ease 

of use and the many 

options available 

for both styling 

and performance 

features.

Estetica n. 4/2020 

ad index 

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ESTETICA USA CORP 

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Tel. +1 305 608 7107 


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Tel. + 1 3104153360 

mduron@att.net 

AIPP 82 

www.aipp.net 

BABYLISS PRO 

www.babylisspro.com 

84/OBC 

DANCOLY COSMETIQUE 8/65 

www.dancoly.fr 

DENMAN 78-79 

www.denmanbrushus.com 

GOLDWELL 

www.goldwell.com 

FC-1/24-31/66-67/83 

IHA 64 

www.ihawards.com 

L’ORÉAL SALON EMOTION 76-77 

www.salonemotion.com 

OMC 74-75 

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EUFORA 2 

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SCHWARZKOPF PROFESSIONAL 4 

www.schwarzkopf-professional.com 

FANOLA 32 

http://www.fanola.it/en 

WAHL 80-81 

www.wahlpro.com 

PRINTED IN ITALY BY 

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Estetica USA “ISSN 2239-7213” (USPS # 12220) is published quarterly for $ 49.00 per year by 

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Puts Unlimited Possibilities 

at Your Fingertips 

Start with the world’s best clipper and trimmer. 

Then choose the components – pops of color, flashy metals, 

your blade of choice, whatever combination is uniquely you. 

Go ahead, craft the high-performance tools that showcase 

your creativity, personality and style. 

DOWNLOAD 

THE CUSTOMFX APP 

or 

SHOP ONLINE 

BABYLISSPRO.COM 

©2021 Distributed by BaBylissPRO, Stamford, CT 06902 • 20FA076742 @babylissprousa 

@BaByliss4Barbers 

@babylisspro_barberology 

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ESTETICA Magazine USA (4/2020)

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