ESTETICA Magazine USA (4/2020)

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Publication: Estetica USA • Date: Winter 2020-2021 Issue #139

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The latest in trends,

products, & tools

INT’L-INSPO

Awarding the best in

International Hairdressing

BODY&SOUL

How passion & spirit

conquer the pandemic

GO BEYOND

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and shine. From incredible new shades in

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GO BEYOND

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HAIR: Mirza Batanovic, US Style Director

PHOTOGRAPHY: Evan Duning

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editorial

There are moments in life when it is necessary to question everything, rethink our path,

and focus on adapting in the best possible way to new circumstances. Taking refuge in

immobility and waiting for better times to come is usually a bad idea. It is in critical times

like the ones we live in for two concepts as important as ‘perspective’ and ‘readiness’ to

take on great relevance. Perspective to detect what no longer works and identify ideas that

serve to reinvent our business, bearing in mind that all too often we can’t see the forest for

Goldwell 2021

Essentialism Collection

Hair color: Salomé de Wet

Hair styling: Daniel Martin

Photo: Ralph Mecke

Make-up: Jochen Pahs

Styling: Ingo Nahrwold

the trees. And readiness to be able to get going on a transformational process, quickly

understanding and responding to change in the most creative and effective ways.

If 2020 has something positive to offer

us, it is the notion that persisting in the

monotony of our routines and the same

way of doing things no longer works.

In times like these, we have to come to the conclusion that the rules of the game are

changing and that what we were doing to make our businesses successful may no longer

As John F. Kennedy said,

“When written in Chinese,

the word crisis is composed

of two characters –

one represents danger,

and the other represents

opportunity.”

suffice: in the world destined to emerge in 2021 it will be of vital importance to be able to

include some added value to everything we do. Doing something more and distinguishing

ourselves from our competition may seem to be a trivial detail in the beginning... but

make a big difference in the end. It is said that a crisis can often be an opportunity in

disguise – within each of us is the power to bring out the best in ourselves, to embark once

again on the adventures of life, and navigate with determination the new reality bound to

arise post-Covid. This is what many of the most prominent leaders in hairdressing with

whom we have had the good fortune to connect with over recent months have done and

continue to do: hairdressers by nature know how to adapt to change and force themselves to

evolve constantly... and that is precisely what we must do again now more than ever before.

Sergi Bancells

sergi@esteticamagazine.com

News, updates, and inspiration

at www.esteticamagazine.com

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Estetica n. 4/2020

contents

PUBLISHER AND

MANAGING DIRECTOR

Roberto Pissimiglia

INTERNATIONAL

EDITORIAL DIRECTOR

Sergi Bancells

sergi@esteticamagazine.com

ESTETICANETWORK

EDITOR-IN-CHIEF

Laura Castelli

l.castelli@estetica.it

EDITORIAL STAFF

Sara El Basyony

adtraffic@estetica.it

Serena Monachesi

s.monachesi@estetica.it

LAYOUT

Manuela Artosi

m.artosi@estetica.it

Davide Cardente

d.cardente@estetica.it

ADVERTISING & P.R.

Nives Carena

nivescarena@estetica.it

MANAGING EDITOR

Marie Scarano

esteticausa@estetica.it

ESPAÑA

Bel M. Dolla

Elisabet Parra, Cristina Hernández

DEUTSCHE AUSGABE

Michaela Dee

FRANCE

Stéphanie Argentin, Marie Coccoluto

Gary Kelly

ITALIA

Lucia Preziosi, Glorianna Vaschetto

MÉXICO-LATINOAMÉRICA

Héctor Ramírez, Ernesto Álvarez,

Karla Cuéllar, Fernando Farfán

DIGITAL

Matteo Franceschini Beghini,

Erica Balduini, Ludovica Cavalli,

Erika Marchese, Wilma Sommariva,

Valentina Stella

Photoshoot Cover Story 6

Looks Beautiful Gents 9

Trends Manly virtues 12

Vision Radical extremes 16

Events Stellar experience 22

People For better or for worse... 68

Products Aiming for perfection 72

international trends

IHA: The Finalists 2021 33

The world’s

sexiest men

according to a

study that rated

the allure of top

celebs based on

a measure of

their “physical

perfection”.

Inspiring stories

from some of the

most influential

hairstylists in the

world that speak

to all of us.

USA

138

USA

the HairMagazine

GENT AGENDA

The latest in trends,

products, & tools

4/20

INT’L-INSPO

Awarding the best in

International Hairdressing

BODY&SOUL

How passion & spirit

conquer the pandemic

Goldwell 2021 Essentialism Collection

Hair color: Salomé de Wet

Hair styling: Daniel Martin

Photography: Ralph Mecke

Makeup: Jochen Pahs

Styling: Ingo Nahrwold

Cover Story

Estetica Winter Issue’s cover image is a stunning look from

the Goldwell 2021 Essentialism Collection, inspired by the

life-changing experience we all went through this last year.

The Essentialism Collection was inspired by the experience of 2020. The global pandemic has changed everything – and

fashion and design are no exception. In the post-covid world, we are seeking a sense of equilibrium – seeking balance in a

world where a diversity of extreme forces are constantly in opposition. It has caused us to focus on what is essential.

Essentialism is all about stripping away excess and going back to the basics for comfort, reassurance and necessity. What we

learned during quarantine was to value what is essential. It allows us to take control and create a sense of security and safety.

How does this translate into hair, color and style in 2021? Color trends swing between neutral grounded tones and metallic,

vintage brights, bringing a sense of familiarity with a fashionable nostalgic comfort. Style navigates across voluminous

forms and soft, calming shapes, while textures range between natural, unruly textures and soft, languid waves.

The model’s before situation (pictured above) was Regrowth: 6NA virgin hair / Mid-Lengths & Ends: 10N/10BS

pre-lightened. For the lightening process on regrowth, Salomé de Wet used SilkLift Strong + 6%, and Colorance:

40ml Lotion + 20ml 10BS for the silverizing. For the regrowth coloring, Salomé used Polia Berry Elumen Play: 80ml

@Metallic Silver + 20ml @Pastel Lavender + 0.5ml @Black; and for her coloring technique, Overcast White Elumen

Play: 60ml @Metallic Silver + 20ml @Clear and Pink Salt Elumen Play: 60ml @Pastel Rose + 2ml @Pink + 1ml @Red.

“Neutral grounded

tones meet metallic,

vintage brights”

photoshoot

Getty Images

Beautiful

Gents

Robert Pattinson

In this issue, Estetica asked Rodrick Samuels –educator, influencer and barber at Hair Lab Detroit

Barber School– about the three sexiest men of the world according to a study that rated the allure of top

celebs based on a measure of their “physical perfection”, following the Greek Golden Ratio of Beauty Phi.

The ratio evaluates someone's physical attractiveness by taking into account measurements of their lips,

chin, eyes, and other facial features. On top of the list, the studio conducted by Dr Julian De Silva and

based on the original method of measuring beauty pioneered by ancient Greeks, placed Robert Pattinson

(Golden Ratio Rating 92.15%), Henry Cavill (Rating 91.64%) and Bradley Cooper (Rating 91.08%).

Samuels started with Robert Pattinson, saying, “Robert Pattinson has extremely good hair and everyone

knows it. He's the rare breed that can have it long and tousled for the day, but then pushed back and

polished for a red carpet. He's had it pretty long hair and he's had it buzzed, and he's had it every length

in between. It's the kind of hairstyle you might feel inclined to emulate because it is just that solid of a

look. Robert Pattinson's hair tends to be wavy and without frizz, but that is not the case for everyone.”

looks

Henry Cavill

Henry Cavill (37) is one of the most admired actors of his generation. He's portrayed Superman,

Sherlock Holmes and Geralt of Rivia, amongst many others. Rodrick Samuels says “Confidence and

swagger is the fundamental thought for this haircut. The back and sides are shaped with shears trimmed

short up and around the ears, mixing into the best which is left marginally longer to accomplish

this formal haircut which is ideal for the event. Clay or pomade is required for hold and shape and

normal trims are required to keep up with this look. His curly style gives off an impression of being

characteristic and the ongoing search for the performer. His hair is medium length, yet orchestrated in a

way that isn’t smoothed against the head. Rather, his hair is inexactly masterminded to move once again

from the face in a tousled style. A similar look can be accomplished in others by beginning with styling

gel worked through the strands that are then lifted and curled up and out from the scalp. Henry’s hair

has been cut on the longer side and has a fuller, voluminous result. The length on the front ‘fringe’ area is

the longest part of the hair and these acts as the weight and needs to be worn to the back. The crown and

side areas need to have at least enough length to comb backwards. This is important for control.”

Photos: Getty Images

Bradley Cooper

“Bradley Cooper hairstyles are always on point!” says Samuels. “He looks amazing with a beard and

some texture. Do not use a heavy product; a small about of gel will get these results. Get a small amount

of product and apply it with your fingers. This first style takes no time to do, no need to invest any

more time or product! Low-maintenance is Bradley's hairstyle, classic but ready to wear hair. He often

rocks wavy, messy and medium-long haircuts. Through years Bradley Cooper hairstyles haven’t changed

much, and have been pretty typical and low-maintenance since he is a easy-going guy. However, on

Red Carpet events, Bradley Cooper’s styles will be slicked back or pushed to the sides since this look

opens up his face shape and makes his eyes stand out! Bradley Cooper wore short hair back in the day.

Over time he grew it out and this is what we see today. This hairstyle looks great when swept to the side

and once you apply the gel over the entire top portion. Men who have an oval-shaped head will love

this style, and it will complement their face. This is a great look but it does require quite a bit of length,

especially on the top – six inches and upwards is best. The length on the sides and back can be worn

shorter, or the same length, as long as it creates the right shapes to frame your face.”

looks

American Crew

Schwarzkopf Professional

Manly virtues

Over recent decades, men’s grooming has become an

art, molding the world of hair fashion for pretty boys, tough

guys, sophisticates, and everything in between. Marie Scarano

12 trends

Who remembers heading to the local barbershop with Dad and asking for a “regular

boy’s haircut”? There have been some iconic men’s styles like the D.A., either with Elvis’s

pompadour or a rebellious quiff hanging over the forehead and brushing an eyebrow.

At the time these were the looks that marked the beginning of a revolution in men’s grooming

and fashion. Women’s lib was a significant movement for the female of the species, but its

repercussions in terms of individualism and freedom for their male counterparts cannot

be ignored. Indeed, today simple “barbering” has evolved into “men’s grooming”. Men are

free to choose a look that expresses who they are and fits their lifestyle, beginning with

color&cut and styling consultations and including hair, beard, and skin care.

Dissmilis Flying Solo by Lisa Lobosco Creative Director ECRU New York / Getty Images

Gianpaolo Colombo, Sebastian Professional Artistic Team

James Pecis for Oribe

Key words for the latest styles for both men and women

are texture and volume. Why bother fighting those curls

and waves when you can easily tame them (a bit) and

flaunt them? Even smoother styles can be brushed back,

but remember to add some height, volume, and –why not–

an easy-going sweeping movement.

Goldwell

Manny San Martin, SEB MAN Artistic Team

Jarred Liddington, Andis Educator

Alan Beak – Ruger using Denman

MVRCK Barbering Team

Classic men’s looks still nod

to the D.A. and pompadour, but

the latest tools and techniques

have left their mark on

precision-cut sides and shaping.

Beards and sideburns follow

through graciously to balance

and enhance. Today’s artists

can even give the mullet a

contemporary cutting-edge flair.

Nieves Almaraz, Wahl Educator

Dana Caschetta, Eufora HERO for Men

Men’s grooming pros are welcoming the development of new trimming and clipping tools that enable them to unleash

their creativity, making it possible for them to experiment and master a variety of new techniques. Man-buns have

never been further out! And it’s easy to understand why. Now men (and women) can opt for stunningly precise fades

and disconnected looks! Moreover, today, versatility is key. Some may be willing to blow-out a cut, others just want to

shower and go. So taking an individual’s age, job, interests and lifestyle into account is a must. Remember that, with a

great cut and some guidance from their styling professional, any client can go home armed with the care and styling

products they need to keep them looking their best for every occasion, whether they are a single on the prowl, a teen

who plays in a rock band, a retiree on the golf course or walking his dog, an art or opera buff, or even just a dad

playing catch with his kids. More than ever before “It’s a man’s world”... and it just keeps getting better and better!

trends

Delicate hues for wispy clouds

on a string and coppery

reds and magenta for contoured

forms all around.

Hair: Robert J. Bushy, SENSE-A

Robert Bushy Salon USA

Photo: Richard Miles

Makeup: Danielle Smith, Wardrobe

Stylist: Bernard Connolly

Jewelry Designer: Akim Howey Art

Direction: Robert Eaton

Products: L’Oréal Professionnel

Radical

extremes

Best of

USA

“Turbulent times

reflected in the

ultimate spectrum

of colors, cuts, and

moods”

vision

“Lightning strikes in

fluorescent hues –

grounded in the past

and the future”

18 vision

Best of

USA

Choose a palette and define the

cut, paying the utmost attention

to each and every detail.

Hair: Chad Demchuk

Photo: John Rawson

Makeup: Lan Nguyen

Wardrobe: Jamie Russell

Two pixie, two styles, two

colors, two women, two

lifestyles, two extreme, with

beauty on both ends.

Hair: John Mosley, Brand

Ambassador for MVRCK

Model: Dorothy Yoakam

Photo: Jonathan Trieu Nguyen

Products: MVRCK

Best of

USA

“The female

of the species

–whether punk

or Park Avenue–

is deadlier than

the male”

vision

Stellar experience

The first-ever Kao Salon Virtual Experience saw more than

20,000 hair industry professionals from around the world

come together to experience 48 hours of pure creativity.

“When we decided in April to cancel the live event, we made the commitment

to our Kao Salon Family that we believe that #creativityneverstops and for that

reason, we decided to transform our event into a virtual event,” says John Moroney,

VP of Creative & Communication.

Hosted by Kao Salon Division on October 18th and 19th, this was the virtual event that laid down

the foundations for the future of global creative events of this kind in our industry. The fact that

it was a virtual event did not in any way diminish the excitement and inspirational importance of

witnessing work of such a high calibre. The occasion also presented the debut of the Goldwell Couture

Collection, the world premiere of the new Angelo Seminara Collection, as well as news and developmental

updates from all Kao Salon Division brands. Featured artists included Mario Krankl (Austria),

M&P (UK), Shane Bennett (UK), Hare & Bone (UK), ICONO (Germany), J7 (Germany). “We reimagined

the event in a digital space in order to still provide with the same quality of visual artistic experience

that they would get if they came to the live event – the Artist Sessions, the excitement of the Gala Show

and of course Brand Experiences with Goldwell, KMS, Oribe and Varis,” said John Moroney.

“In a year where it

would have been

easy to simply forego

the event, we felt

compelled to make

the considerable

investment in

creativity by bringing

the quality of the

live event to stylists

virtually,” said Cory

Couts, Global

President, Kao Salon

Division.

events

For more information visit www.globalcreativeawards.com

or contact your Goldwell, KMS or Oribe consultant.

Advertorial

show

the world

your vision

// imagine: Let your imagination run wild. Envision your collection.

What will you show the world? How will the colors, shapes and textures look?

Once you have your vision, assemble your mood board to bring it to life.

Review. Refine. Reimagine. Repeat until you’re satisfied.

// create: Find your muse. Assemble your team. It’s time for you to bring

your vision to life. Be clear. Be focused. Push yourself and make it big. Make it

great. Make it stand out.

// inspire: Now it’s time for you to put your creation out there. Enter the

Global Creative Awards and share your vision with the world. Impress our

judges with your collection. Inspire the entire world.

technical categories

The ultimate in technical competition.

Creativity starts with a photo shoot and ends with

a live technical competition. For years, the Color

Zoom Challenge has inspired thousands of stylists

to compete – and now it continues in an exciting

new way.

Compete first at the national level in

your country. Gold winners move on to

the international live competition.

// new talent colorist of the year

Show the world that age is not a prerequisite for

creative excellence. Show your talent and technical

ability in this category designed for stylists with

less than five years of experience.

// creative colorist of the year

The ultimate color competition. Create your vision

with a stunning photograph and then recreate it

in the international live competition. Open to all

stylists with the passion and drive to compete in

the world of color.

// creative haircutter of the year

NEW – Show the world your work is a cut above

with this precision cutting competition. Open to all

passionate haircutters. Show us your image and

then compete live at the international level.

editorial categories

NEW — These are the categories

you’ve been waiting for!

Four exciting new categories of photo-only global

competition that celebrate the ultimate in editorial

creativity. The more creative, the better!

Compete globally in this photo-only

international competition.

// men‘s hairstylist of the year

Show your mastery and expertise in men’s styling,

barbering and grooming by creating a collection of

cutting-edge men’s looks.

// salon team of the year

Channel the creativity of your entire salon team.

Create a collection that represents your shared

vision and show the power of your team.

// avant garde stylist of the year

Pure unbridled creativity. Push the boundaries

of conventional hairstyling and dare to inspire with

your collection of visionary work.

// editorial colorist of the year

Express your vision in color. Create an editorial

color collection that showcases color creativity,

precision and vision.

For more information visit www.globalcreativeawards.com

or contact your Goldwell, KMS or Oribe consultant.

Advertorial

so many

ways to

shine

Reward and recognition for your efforts

As the gold winner of your category, you deserve the

recognition and reward for all of your creative efforts.

In addition to your trophy, you deserve to have the

world see your work!

In the technical categories,

the gold winners will receive:

1. International Gold Trophy

2. Worldwide press and editorial coverage

with ESTETICA Magazine

3. Participation in a future global photo shoot

In the editorial categories,

the gold winners will receive:

1. International Gold Trophy

2. Worldwide press and editorial

coverage with ESTETICA Magazine

3. Cash prize of €2,500

entry guidelines

and rules

color guidelines

1. Color creations must be created with Goldwell products

only, e.g. Topchic, Colorance, Nectaya, @Pure Pigments

and/or Elumen/Elumen Play. In all categories, hair can be

lightened and bleached with Goldwell products, e.g.

Topchic HiBlondes Control, SilkLift and Oxycur Platin.

KMS Stylecolor may also be used.

2. The haircut, hairstyle and color must be in focus and easy

to identify on the photo.

styling guidelines

1. Styling creations must be created with Goldwell,

Kerasilk, KMS and Oribe products only.

2. The haircut, hairstyle and color must be in focus and

easy to identify on the photo.

3. Extensions, hairpieces or wigs are not allowed

with the exception of the Avant Garde category.

retouching guidelines

1. Your photographic entry is what will be judged most critically.

If you decide to retouch your photo, please consider

the following: retouching minor skin or hair imperfections

is certainly standard practice and allowed. Extreme retouching

work to skin or hair will be taken into account by the

judges and reflected in your score.

2. Keep in mind that your live result must look the same as

your entry photo.

3. Excessively retouched images are very difficult to recreate

in a live setting. You will be scored accordingly.

4. No retouching permitted on the model in the “before”

image.

5. At the international live competition you will have to color,

cut and style a model to recreate the look on your entry

photograph.

// new talent colorist of the year

who can enter?

Qualified* junior stylists with less than 5 years of

experience (excluding the apprenticeship) by the

date of submission, working in a Goldwell, KMS or

Oribe affiliated salon.

stylist guidelines

1. Color and styling creations must be created with

Goldwell, Kerasik, KMS and Oribe products only.

2. The haircut, hairstyle and color must be in

focus and easy to identify on the photo.

3. No extensions, hairpieces or wigs are allowed.

model requirements

1. Models (male or female) must be 18 years or older.

2. Signed model release form.

image requirements

1. 1 model: 1 beauty image + 1 before image

Only color images are allowed.

All images must be in JPEG (.jpg) format.

No B&W. No Polaroids.

Only the digital format will be accepted.

Images must be A4 size (A4 = 210 x 297 mm)

with a resolution of 300 dpi.

One final image (no larger than 10 MB).

One unedited, unretouched “before“ image

(no larger than 10 MB).

Excessive retouching of the hair’s shape,

texture or color is not allowed.

how to enter

1. All entries must be submitted via

www.globalcreativeawards.com, national entries

will be transferred to local organization for judging.

2. Submit a completed, legible and signed entry form

and description of your color formulae, placement and

color products used.

3. National gold winners will advance to the international

competition.

Advertorial

technical

categories

// avant garde stylist of the year

who can enter?

Qualified* stylists who are active Goldwell, KMS,

Oribe customers or working in a Goldwell, KMS or

Oribe affiliated salon.

stylist guidelines

1. Color and styling creations must be created with

Goldwell, Kerasilk, KMS and Oribe products only.

2. The haircut, hairstyle and color must be in

focus and easy to identify on the photo.

3. Extensions, hairpieces, wigs and other

hair-like products are allowed.

model requirements

1. Models (male or female) must be 18 years or older.

2. Signed model release form.

image requirements

1. 3 models: 3 beauty images + 3 before images

Color or black-and-white images are allowed.

All images must be in JPEG (.jpg) format.

No Polaroids. Only the digital format will be accepted.

Images must be A4 size (A4 = 210 x 297 mm)

with a resolution of 300 dpi.

Three final images (no larger than 10 MB).

Three unedited, unretouched before images

(no larger than 10 MB).

Excessive retouching of the hair’s shape,

texture or color is not allowed.

how to enter

1. Entries are submitted directly to Kao Salon Division

Global HQ via globalcreativeawards.com

2. Submit a completed, legible and signed entry form.

3. Six (6) global finalists will be announced.

// editorial colorist of the year

who can enter?

Any stylist working in a Goldwell, KMS or Oribe

affiliated salon.*

stylist guidelines

1. Color and styling creations must be created with

Goldwell, Kerasilk, KMS and Oribe products only.

2. The haircut, hairstyle and color must be in

focus and easy to identify on the photo.

3. No extensions, hairpieces or wigs are allowed.

model requirements

1. Models (male or female) must be 18 years or older.

2. Signed model release form.

image requirements

1. 3 models: 3 beauty images + 3 before images

Only color images are allowed.

All images must be in JPEG (.jpg) format.

No B&W. No Polaroids.

Only the digital format will be accepted.

Images must be A4 size (A4 = 210 x 297 mm)

with a resolution of 300 dpi.

Three final images (no larger than 10 MB).

Three unedited, unretouched before images

(no larger than 10 MB).

Excessive retouching of the hair’s shape,

texture or color is not allowed.

how to enter

1. Entries are submitted directly to Kao Salon Division

Global HQ via globalcreativeawards.com

2. Submit a completed, legible and signed entry form.

3. Six (6) global finalists will be announced.

* Must have completed an apprenticeship or fulfilled local

licensing or accreditation which certifies you as a fully

qualified professional hairdresser.

MODA

INT’L

THE FINALISTS 2021

Now in its third year, the International Hairdressing Awards competition presents its fifteen 2021 finalists, coming from 7 countries: Italy, Malaysia, Netherlands,

Spain, Taiwan, United Kingdom and the USA. In a very difficult year marked by the pandemic, almost 600 collections from 44 different countries were

submitted to the competition. The International Hairdressing Awards is an independent organization, powered by hairdressers, which has been supported

since its inception by one main sponsor of international relevance which believes in the message and mission of these awards: Revlon Professional. Salon

Look Madrid-Ifema acts as sponsor and Estetica Magazine as global media partner.

Giunto alla terza edizione, il concorso International Hairdressing Awards presenta i suoi quindici finalisti 2021, provenienti da 7 Paesi: Italia, Malesia, Paesi

Bassi, Spagna, Taiwan, Regno Unito e Stati Uniti. In un anno estremamente difficile, segnato dalla pandemia, sono quasi 600 le collezioni presentate alla

competizione, provenienti da 44 Paesi diversi. Gli International Hairdressing Awards sono un’organizzazione indipendente, alimentata da parrucchieri e

supportata sin dalla sua nascita da un main sponsor di rilevanza internazionale che crede nel messaggio e nella mission di questi premi: Revlon Professional.

Salon Look Madrid-Ifema ricopre inoltre il ruolo di sponsor ed Estetica Magazine è media partner globale.

Der International Hairdressing Awards-Wettbewerb, der bereits im dritten Jahr stattfindet, präsentiert 2021 fünfzehn Finalisten aus sieben Ländern: Italien,

Malaysia, Niederlande, Spanien, Taiwan, GB und USA. In einem von der Pandemie geprägten, sehr schwierigen Jahr wurden fast 600 Kollektionen aus 44

verschiedenen Ländern eingereicht. Die International Hairdressing Awards sind eine unabhängige Organisation, powered von Friseuren. Seit der Gründung

werden die Awards von einem Hauptsponsor von internationaler Relevanz unterstützt, der an die Message dieser dieser Auszeichnungen glaubt: Revlon

Professional. Salon Look Madrid-Ifema fungiert als weiterer Sponsor und das Estetica Magazine als globaler Medienpartner.

Pour leur 3ème édition, les International Hairdressing Awards présentent les quinze finalistes 2021, originaires de 7 pays : Italie, Malaisie, Pays-Bas, Espagne,

Taiwan, Royaume-Uni et Etas-Unis. Malgré les nombreuses difficultés survenues durant toute cette année de crise sanitaire, plus de 600 dossiers de

participation ont été enregistrés, en provenance de 44 pays. L’organisation des International Hairdressing Awards est indépendante, gérée par des coiffeurs

et soutenue depuis sa création par des sponsors d’envergure mondiale qui croient dans le message véhiculé. Parmi les sponsors de référence, Revlon

Professional. Salon Look Madrid-Ifema est également sponsor aux côtés d’Estetica Magazine, partenaire média international.

Ya en su tercer año, los International Hairdressing Awards presentan a sus quince finalistas para la edición 2021, procedentes de 7 países: Italia, Malasia,

Países Bajos, España, Taiwán, Reino Unido y Estados Unidos. En un año muy difícil marcado por la pandemia, casi 600 colecciones de 44 países diferentes se

presentaron al concurso. Los International Hairdressing Awards son una organización independiente, impulsada por peluqueros, que ha sido apoyada desde

sus inicios por un main sponsor de relevancia internacional que cree en el mensaje y misión de estos premios: Revlon Professional. Salon Look Madrid-Ifema

actúa como sponsor y Estetica Magazine como media partner global.

Best

International

Women’s

Commercial

Collection

FINALIST

ANNE VECK

United Kingdom

Hair: Anne Veck

Photo: Desmond Murray

Make-up: Amelia Roberts

Styling: Jamie Russell

Best

International

Women’s

Commercial

Collection

FINALIST

EMMA SIMMONS

United Kingdom

Hair: Emma Simmons

Photo: Tony Le Britton

Make-up: Paula Maxwell Makeup Advisory

Styling: Bernard Connolly

Best

International

Women’s

Commercial

Collection

FINALIST

NICOLA SMYTH

United Kingdom

Hair: Nicola Smyth

Photo: Richard Miles

Make-up: Naomi Mckeever

Styling: Magdalena Jacobs

Best

International

Men’s

Commercial

Collection

FINALIST

ANDREA GILES & TERRI

KAY @ MARK LEESON

United Kingdom

Hair: Andrea Giles & Terri Kay @ Mark Leeson

Photo: Richard Miles

Make-up: Clare Read

Styling: Bernard Connolly

Best

International

Men’s

Commercial

Collection

FINALIST

GIANLUCA CARUSO

Italy

Hair: Gianluca Caruso

Photo: Pedro Antunes

Make-up: Gabriel Sandino & Paul Gomez

Styling: Chiara Amodio

Best

International

Men’s

Commercial

Collection

FINALIST

SONIA NERI @ PELSYNERA

Spain

Hair: Sonia Neri @ Pelsynera

Photo: David Arnal

Make-up: De Maria

Styling: Pelsynera

Best

International

Avant-Garde

Collection

FINALIST

DICKSUM LOW @

A CUT ABOVE

Malaysia

Hair: Dicksum Low @ A Cut Above

Photo: Aaron Lee

Make-up: Tiffany Liew

Styling: Faevien Yee

Best

International

Avant-Garde

Collection

FINALIST MARK VAN WESTEROP

Netherlands

Hair: Mark van Westerop

Photo: Ivo de Kok

Make-up: Angelique Stapelbroek

Styling: Ed Noijons

Best

International

Avant-Garde

Collection

FINALIST

VISAVIS

Taiwan

Hair: Huang Chih-Chien, Chou Tzu-Jen, Liu Ching-Hao, Huang Yu-Lang @ Visavis

Photo: Dean

Make-up: Tseng Ya-Fan

Styling: Andre

International

Artistic Team

of the Year

FINALIST

BEAUTY UNDERGROUND

United States

Hair: Beauty Underground

Photo: John Rawson

Make-up: Tiaja Pierre, Nicholas Warne and LaMia Edwards

Styling: Mona Lucero

International

Artistic Team

of the Year

FINALIST

MARK LEESON ART TEAM

United Kingdom

Hair: Mark Leeson Art Team

Photo: Richard Miles

Make-up: Clare Read

Styling: Bernard Connolly

International

Artistic Team

of the Year

FINALIST

X-PRESION

Spain

Hair: X-Presion

Photo: Alberto Hidalgo

Make-up: Pablo Robledo

Styling: Carol Gamarra

International

Hairdresser

of the Year

FINALIST

ANTOINETTE BEENDERS

United States

Hair: Antoinette Beenders

Photo: Damian Foxe

Make-up: Marco Antonio

Styling: Elad Bitton

International

Hairdresser

of the Year

FINALIST

ERROL DOUGLAS

United Kingdom

Hair: Errol Douglas MBE for Bellami Professional

Photo: Richard Miles

Make-up: Lan Nguyen-Grealis

Styling: ED:it

International

Hairdresser

of the Year

FINALIST

SALLY BROOKS

United Kingdom

Hair: Sally Brooks

Photo: Jenny Hands

Make-up: Violet Zeng

Styling: Ann Shore

ANGELO SEMINARA

GOLDWELL GLOBAL

BRAND AMBASSADOR

COLORS SPEAK A NEW

LANGUAGE

Advertorial

ANGELO SEMINARA ON COLOR CREATIVITY AS THE KEY TO SALON SUCCESS.

Four-times winner of the British

Hairdresser of the Year Award,

Angelo Seminara is well known

for pushing the boundaries of

creativity. Recently signing on

with GOLDWELL as a Global

Brand Ambassador, Angelo has

also opened a new salon in the

exclusive Knightsbridge area of

London. Now more than ever, he

focuses on color, which he sees

as the key to unlocking not only

creativity, but also salon success.

In an exclusive interview he tells

us all about his new “GLANCE”

collection and his dedication to

hair color excellence.

What was your motivation to join

the Goldwell brand?

Angelo Seminara: I’ve always been

very, very passionate about hair

color and I’m constantly trying to

get amazing new results. And after a

long time researching different color

brands with my color technician

Takashi, I found that Goldwell is

second to none when it comes to

hair coloration. So I decided to join

the brand. I’m looking forward to

an exciting future collaborating with

Goldwell and to developing lots of

exciting things that will advance the

future of color and styling.

What is the inspiration for your

new collection GLANCE? What

role did color play?

The inspiration for the GLANCE

collection is all about making an

appearance. I wanted to create the

impression of something emerging

from the darkness, or appearing, for

the very first time – in this case, it’s

models and their incredible hair color.

My aim was for the models to portray

classic, beautiful looks – looks where

the focal point is the hair color.

I wanted to show a new vision of how

color can convey beauty through a

new type of design language.

It was my second time working with

Elumen and I wanted to create a

tasteful but interesting color placement

– one never seen before.

I couldn’t have done this collection

without Elumen and Topchic, without

their versatility and performance.

Elumen has incredible, vibrant shine

and a presence that helped me to

create those beautiful looks.

Why would you recommend

Goldwell hair color to a salon?

I recommend Goldwell hair color to

salons not only for the performance,

but also for the variety of products

and solutions it offers for any color

service. The performance and impeccable

results you can get on the

salon floor with Topchic, Colorance

and Elumen are perfect and super

professional because the products

do exactly what they promise. The

intensity of the colors is amazing

and delivers incredible shine. With

Goldwell color, you go straight to

the result you want where the hair

is left beautifully shiny with a soft

conditioned feel.

To see Angelo’s GLANCE Collection,

as well as more about Goldwell

hair color, please visit the Goldwell

Education Plus YouTube Channel.

www.youtube.com/GoldwellEducationPlus

For better

or for worse...

2020: a year for the history books, not only for rampant social,

economic, and political turmoil, but also in terms of witnessing

the human spirit prevail over unprecedented setbacks. Marie Scarano

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of

foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light,

it was the season of Darkness, it was the spring of hope, it was the winter of despair...” – literary

references like this opening line from Charles Dickens’ “A Tale of Two Cities” demonstrate their

greatness precisely because they never grow old. They represent a sort of universal truth that is as

relevant today as it was in 1859. Indeed, Dickens, many of whose works were published in monthly

or weekly installments during his times, would most likely have been a digital guru today,

publishing his social commentary associated with memes or pics on a daily or even hourly basis.

Nowadays, we turn online to social media, which indeed –for better or worse– offers us an

overview of the world we live in. And the universe of hairdressers is also represented there –

especially on Instagram– and deservedly merits special coverage here in our publication.

Not only because we are an international trade publication, but because the personal stories they

post speak to all of us as they narrate how they are facing and overcoming a series of difficulties

and challenges, often while reaching out and lending a helping hand to those around them, near

and far. On these pages are just a few of the many inspiring examples.

“The future may

be uncertain, but one

thing is certain for

sure; that one may

take my work away

but no one can take

away my PASSION.”

Larisa Love

“2020 is the year that

has made all of us

uncomfortable. It’s

the year we all grow,

whether we like it or not.”

Mark Bustos

LARISA LOVE

Joico Brand Ambassador @larisadoll

Larisa had a particularly rough time of it, getting knocked off her feet –financially, emotionally, and artistically– by the drastic

pandemic measures before she even started. “The month Covid hit California is the month I was supposed to open my new

salon location,” she shares. “I had built it out for two months & it was beautiful and ready to work in. Then we got shut down!”

“I’m not going to lie, saying that I was strong throughout it all,” she confided, “I definitely had my moments of sadness & sorrow

but I knew sulking in it wouldn’t do me any good. So what did I do? After crying & screaming at why this was has happening to me,

I realized it’s happening to all of us!” This was her “Eureka” moment. “I decided that, if I can’t be with the world at the moment,

then I wanted to share with the world,” she realized, opting for solidarity. “I wanted to use my platform to the best of its ability.

So with the extra time that I had I decided to create new techniques and share them with others to get re-inspired. I have been

non-stop educating, from doing ‘lives’ with Joico to posting all of my methods & techniques on my platforms.” “I am doing more

education now than I ever have ever done before,” she claims, “Trying to inspire salon pros so they can inspire others. It really is a

domino effect that I’m proud to be a part of!”

MARK BUSTOS

NYC Hairstylist/Founder #BeAwesomeToSomebody @markbustos

This co-owner of 2 hair salons, My Darling Ivy in NYC and the Silver Vine Room in Summit, NJ, found himself facing a

mandatory shutdown from March 14-June 22. During this time, he and his partners were preparing for an unforeseeable reopening.

“We were given mandatory guidelines to keep our clients and staff safe upon re-opening. Besides the required PPE,

we also added a Hepa-14 air filtration system that sanitizes the air every 30 minutes. Every night, we set an oxidation mode on

the machine that also sanitizes the entire space including all surfaces from floor to ceiling.” Then, since re-opening, business

has had its ups and downs, including reduced traffic and overall fewer visits even by reliable regulars. “In order to counter our

deficit, I’ve rolled out a new client referral program that entails any client who refers a new, full-price client will be awarded

credits that can be accumulated and redeemed toward future services performed in-salon only.”

people

Goldwell Social Media Ambassador @sydneyannlopez

It'’s no wonder that Sydney Ann Lopez is a leading Instagram influencer – given her vibrant posts of happy clients as

well as those sharing her masterful techniques, tips, and trick for producing and post-producing them! On a personal

level, this insta-guru shares that, “Since the pandemic, conversations with clients have become more authentic, more

real, and more open than ever before. The experiences our clients are facing during Covid have been a catalyst to a

stronger client relationships.” Instead, in terms of business and marketing, she addresses the many regulatory challenges

she has had to face in her salon, and her success in doing so, observing that, “Social Media has been the most important

form of connection I have had with my clients throughout the pandemic. It has enabled me to reach out, encourage,

and be encouraged by my clients. The biggest compliment I can get from a client during this pandemic, is that they

love coming to see me, because they feel so safe. In an effort to create a safe environment for clients, we have been going

beyond state mandates to ensure we are protecting each client while they are in our chair. For many clients, our salon is

the only place beyond their home that they have visited since last March. It is my hope that we continue to be a glimmer

of happiness (and incredible hair) to each of our clients as we move into 2021.”

Sydney Ann Lopez, Goldwell Social Media Ambassador, bemoans what the pandemic has taken

from us. “2020; the year that changed everything,“ she observes, “Salon life is different now; there’s

no crowding together in the back room, no ordering lunch with clients, no assistants, and no

double-booking,” she remarks, “However, there is community, there is support, there is comfort,

and there is happiness filling the new, socially-distanced space at Headlines Hair Design.”

Other hairstylists, like Mark Bustos, have found themselves having to reinvent themselves,

embarking on a new voyage of self-discovery. “During this time, I pivoted from my career in hair

for the first time ever,” he reveals. “I opened a non-profit restaurant, a Detroit style pizza pop-up,

at a friend’s existing restaurant space that was not able to operate due to Covid. From April 22 to

August, I was able to donate 30,000 free meals to my local community including first responders

and families in need. The initiative was called BeAwesomeFeeds in affiliation with my non-profit

organization, BeAwesomeToSomebody.”

Indeed, one of the most important lessons, as always, is that we must somehow rely on our better

selves to overcome this moment, looking forward to the end of this pandemic with a new world

view and willingness to assume our responsibilities as an individual for the common good.

“You see, one thing I realized during this pandemic,” shares Larisa Love, Joico Brand Ambassador,

“is that there are two types of people in the world. One type is where they take this as vacation time

& wait for the world to open. The other type is where they see this as an opportunity to develop

their skills & work on their future.”

124 oioioioioioio SYDNEY ANN LOPEZ

Thanks to her

consistently

remarkable coverage

of her signature

rainbow color

services, including

advice on how to

get the most out of

your DIY client pics,

Sydney Ann has a

growing loyal host

of followers.

Patricia (above)

and Mustafa (below)

have been dealing

with pandemic

shutdowns in very

different ways, but

their Instagram pages

continue to overflow

with optimism and

determination.

PATRICIA NIKOLE

Wella Professionals Brand Ambassador @paintedhair

Self-made, determined and exceptionally skilled, Patricia Nikole aka @paintedhair defied all odds to become an industry leader and

pioneer in hair painting trends. In 2020 Patricia’s been appointed Wella Professionals Brand Ambassador. She’s been coloring hair for

over 15 years and has built a name for herself using the combined power of social media, her education programs and her signature

blends & natural looks. With over 938K followers on IG, she has also made her presence known on the emerging platform TikTok

with +200K followers. Indeed, online education has been booming during last months! “Since early this year, every week I have been

hosting live online classes with my student community at paintedhair.com! I’ve been so proud of seeing all of my students continue

to practice and refine their craft! It’s been the highlight of my days to see them sharing and posting their amazing mannequin work

from home as well as implementing what they’ve learned in the salon! On the positive side, this year I have been building up my

community; I’m already thinking of new and exciting ways to support them in 2021! Finally, I would also like to encourage everyone

to continue to stay inspired and positive through these difficult times and to remember that we will get through this!”

MUSTAFA AVCI

Matrix Global Ambassador @mustafaavci

Celebrity Stylist, Mustafa Avci, suffered high fever, shivering, body aches, shortness of breath and coughing before deciding to

head to the emergency room. While attached to a ventilator in his hospital bed, more than 50,000 of his followers sent messages

of support to wish him a quick and full recovery from his Covid-19 infection. “I thought it was the end for me,” he told client and

news anchor Dan Mannarino (@danmannarinotv), “Nothing else feels like this felt.” Eight days later Mustafa was back home after

his first-hand encounter with the enemy and poised to return to his vocation and Instagram followers, focusing on his brilliantly

glamorous hair creations “What I have done for my salon/business once we were able to open after the lockdown was to transform

our education space into salon space, thereby creating more distance between each artist. It worked great! We worked late hours to

avoid clients having to waiting and to facilitate providing them with top-notch service while taking all the necessary precautions.”

“Now things are

different, but

nothing can stop us

from learning...”

people

Aiming for

perfection

Something for everyone! What’s your go-to tool or styling

product? Hair care brands are focused on specifics to meet

all men’s grooming, styling and haircare needs. Marie Scarano

Men have often taken a perfunctory approach to personal care, using whatever shampoos and

conditioners they found on the bathroom shelf. No more! The men’s grooming market is no longer

just a niche, but a booming reality, as men have come to realize that they no longer need to settle.

Today they can save time, look and feel better, and even enjoy more ‘masculine’ scents thanks to

a burgeoning of hair care, styling and grooming products that pander to their specific demands

and needs. The best looks usually start with the ‘hardware’: clippers, trimmers, combs, brushes,

and the like. Ongoing research in materials and ergonomics has resulted in such wonders as the

BaByliss4Barbers CustomFX Metal Lithium Clipper and Outlining Trimmer offering personalized

choice of specific clipper and trimmer components: pops of color, gleaming metals, blade function and

look. Andis has also upgraded their Master® Cordless Lithium Ion Clipper with more power and the

flexibility of a cordless design that weighs nearly 30% less than the corded version, ideal for tapering

and fading, adjusting from size 000–1 with the flick of a lever. The Wahl Professional Cordless Detailer

Li focuses on design details; a lightning fast T-Wide blade, more power, 100 minutes of running time.

Goldwell

Denman

R+Co

Above: Goldwell’s Men Reshade reduces greys with an easy to use

foam applicator bottle; quick and discreet. Right: Denman’s D25

Fantail comb has found favour with barbers for the loose textured

finish it creates, especially the textured swirl of the ‘French Crop’.

Ecru New York

Eufora Oribe

BaByLissPRO

From color to care, from styling to hold

Nowadays men can rely on a variety of products for specific uses, starting with cut, color, care, and styling

services that can then be maintained at home following a consultation with their trusted salon professoinal.

As always, it is important to start with a healthy scalp. Nioxin Scalp Recovery Purifying Exfoliator helps

normalize a flaky scalp and is the perfect pre-shampoo treatment. A burst of cooling mint also eases the scalp

and provides a powerful scrubbing sensation. It’s scalp care you can feel. Pair it with Scalp Recovery 3 step

system to prevent dandruff recurrence, or with a System Kit for thicker, fuller-looking hair. Goldwell’s Men

Reshade can help keep greys away with a color service as easy as shampooing – quick and discreet! Once the look

is perfected in the salon, keep it tweaked at home with the styling products your salon pro recommends.

The residual minimalist will appreciate Ecru New York’s Air-Dry Foam designed for wash and go hairstyles

and is the perfect complement to these looks and lifestyles of men who typically don’t like products.

R+Co Motorcycle Flexible Gel is perfect for those seeking versatility. Apply to wet hair for controlled hold, or use

on dry hair for piecey hold and separation. Hair will be guaranteed high definition without heavy buildup.

For a softer touch to short cuts and long layers alike, Oribe Rough Luxury Soft Molding Paste is an ultra-pliable

molding paste that smoothly slips through hair before taking hold for definition, texture and shine. Eufora boasts

an entire of line products called Eufora Hero for Men and recommend starting out with their Grooming Cream

because it can be easily cocktailed with other products and can even be used to tame beards! Moreover, the Eufora

exclusive ProAmino Peptide Complex provides wear-in treatment benefits to keep scalp and hair healthy.

MVRCK

Schwarzkopf Professional

Andis

Above: OSiS+® DUST IT® Mattifying

Volume Powder for long-lasting rough

& matte results. Right: NIOXIN Scalp

Recovery Purifying Exfoliator is a

biodegradable exfoliation treatment.

Nioxin

American Crew

Wahl Professional

For a strong and wild finish, turn the head upside-down and apply Schwarzkopf Professional

OSiS+® Dust It Mattifying Volume Powder like salt and pepper and distribute onto the roots.

American Crew Founder, David Raccuglia notes, “Men are choosing a more versatile range of styles

than ever before, including the laid back, longer and natural shapes.” Fiber Cream is designed for:

firm meets flexible. “With Fiber Cream, we are offering our consumers more flexibility to create

the styles that are fresh, authentic, and true to themselves.” Indeed, Fiber Cream combines

mobility with control for defined texture and flexibility for longer lengths. MVRCK Dry Paste offers

medium hold and a matte finish to add volume, enhance texture and create sculpted styles. Ideal for

thinner hair, it contains a blend of clays, safflower oil and body-building ingredients to give hair a

lightweight, gritty texture. Bonus: an energizing agave citrus scent!

products

Gianni

Fodera

OMC WORLD PRESIDENT

Gianni Fodera’s Hairstylist career, inspired by his

dad, Salvatore Fodera, soared early on. His talent

was immediately evident when he won national

and International championships, culminating his career by

winning the titles of European Champion and ultimately in

2002 winning the World Championship title “OMC Team

World Cup “ in Las Vegas representing the USA Gents

hairstyling team.

Currently, Gianni is the President of the (ACA) National

Cosmetologist Association. As an OMC affiliated member, he

is a USA General Delegate representative in the OMC. Gianni

is co-owner of the prestigious Salon Fodera at the acclaimed

5-star St. Regis Hotel on 5th Avenue in New York City. At

the present Gianni is one of the most sought hairstylists in the

Hairstyling profession community.

A man can

accomplish

anything when

he realizes

he is part of

something

bigger.

Gianni’s dynamic personality and bold business acumen

positions him as a leader on the national and global level.

His clients include some of the most reputable businessmen

and women in the world. Many prominent celebrities and

dignitaries are also part of his clientele.

Gianni and his brother Vincent have worked diligently

alongside their father, Salvatore Fodera, since 1998 to manage

and grow OMC and OMC HAIRWORLD the distinguished

Global organization that it is today.

Gianni is a dedicated husband to Michele and proud father of

two young boys Gio and Cristian.

www.omchairworld.com

Salvatore

Fodera

CHAIRMAN & CEO

OMC & OMC HAIRWORLD

His innate

dedication to

excellence is what

has passionately

driven him

forward when

others would

have given up.

An extremely successful and prominent entrepreneur,

founder of multiple brands including OMC & OMC

HAIRWORLD, OMC Prestige Club and the GVS3

management company, Salvatore Fodera is seen by many as

the heart-beat of the world hair & beauty industry.

As an inspired leader and an unrivalled authority in the industry

and across the highly important competition field, he delivers

consistent, innovative and exceptional results. His passion for

his work is indisputable. His innate dedication to excellence is

what has passionately driven him forward when others would

have given up.

Distinguished in his role as OMC World President since 1998,

he has already established a legacy in the world of hair &

beauty by bringing out the very best in those around him, and

in the national organisations that reported to him, with ground

breaking results. His sharp intuitive thinking, persistence and

core values have led him to open highways to success for the

industry worldwide

Salvatore Fodera’s has stepping down from the President

position to prepare the future of OMC with his two dynamic

sons Gianni as the newly elected OMC World President and

Vincent as the OMC & OMC HAIRWORLD marketing

Director. Salvatore will continue to assist his sons in his role as

CHAIRMAN & CEO - OMC & OMC HAIRWORLD proud

founder.

www.omchairworld.com

Touchpoints

Peter and Tess

Millard suggest how

to optimize the Salon

Emotion experience

for your customers

by honing service

techniques through

design details.

Salons today are finding

themselves facing

unprecedented

challenges and are

focusing on how to

engage clients and

consolidate fidelity

through innovative

services that keep clients coming

back for more. But it takes more

than talented stylists and colorists,

top-notch professional products,

and innovative services to achieve

this goal. The renowned salon

designers who founded the

Millard Collection, Peter and Tess

Millard, are gung-ho about the

Salon Emotion program by L’Oréal

Professional Products Division

approach to concentrating on a

holistic customer experience, but

find that all too often salons focus

only on how the salon design and

layout functions for their team,

and the client is an afterthought.

So starting with the precepts of

the Salon Emotion approach, the

Millards define 7 touchpoints that

a client moves through during their

salon visit. When we design each

touchpoint, we want to make sure

that the guest is never confused, lost,

or feels like the focus is not on them.

SIMPLE DETAILS

Sometimes the secrets to success are

so obvious that we take them for

granted. For example, the fact that

engagement is initiated even before

the guest enters the salon. “It is

important to be sure that your sign

is legible and has the words 'hair'or

'salon' in it, so that there is no

The design expertise of Peter and Tess Millard is the

drive behind the Millard Collection of beautiful

salon furniture of extraordinary quality. Each piece

is designed by Tess and made in America, ideal for

supporting the Salon Emotion luxury experience.

All images: Zazu Salon – Elmhurst, IL

Highlighted in this spread is Zazu Salon in Elmhurst, IL – renovated by Peter and Tess Millard.

A salon visit isn’t something on

a to-do list – it should be an indulgent

experience they look forward to

confusion about what sort of

business you are,” advise the

Millards. “We also put big impactful

beauty images in the windows

to show that this salon has an

extraordinary sense of style!”

They also tend to position reception

desks at least 10 to 15 feet into the

space, allowing guests to walk

through a retail area before getting

to the desk. This prevents the feeling

of being “pounced on” the moment

they enter the salon. But once at the

desk, guests should perceive no

barrier between themselves and

the receptionist. “The receptionist

should be standing to make direct

eye contact and, moreover, the desk

should be clean and small enough

to enable the receptionist to step

around it to take coats or assist in

retail.” Nothing says “engagement”

more than sitting around a table

together. This is why a generous

table should be placed in your retail

area and offer a generous amount

of seating and tablets for browsing

hair photos to inspire your guests.

“When the stylist comes to greet

their guest, they sit down next to

them and hold the consultation at

the table! Being able to look the

guest in the eye creates an experience

in which they feel heard and cared

about,” the Millards explain.

In addition to stations being clean

and uncluttered, invest in big

mirrors and an abundance of

warm lighting that will enhance

the appearance of your client's

skin. And be sure to offer your

clients the ultimate shampoo

experience! The Millards

recommend creating a relaxing

and indultgent “treatment area”

for this purpose. “The room should

be private with subdued lighting

and calming colors on the walls,”

they advise, “and be sure to include

a treatment display to educate

clients about products that help

improve the quality of their hair.”

RETAIL, RETAIL, RETAIL!

The Millards recognize that

strong retail can make a big different

in salon revenues. “We love creating

a fun and luxurious and interactive

shopping experience,” they note.

“Our clients especially adore our

treatment displays. Even salons

which had a great treatment

business before our renovations,

have seen an explosion of sales after

installing a treatment display.

We have had owners tell us that

they have trouble keeping treatment

in stock because they sell them

so fast!” And that can make all

the difference in the world, both to

a salon customer and the owner

behind the chair!

“Thankfully, the

haircare industry

is full of creative

dreamers and

we love creating

spaces for owners

who love their

work and are

excited to take it

to the next level.

We believe that

good design and

a well functioning

space is possible

at any budget.”

Peter and Tess Millard

business

SPEED. COMFORT. DENMAN STYLING.

www.denmanbrushus.com

When finishing men’s hair the

key to a great looking hairstyle

is to keep it looking natural –

Denman helps you do it better.

Keeping

it natural

Guys like a good haircut

and they like to look

smart, neat and well

groomed. As any good

barber in the industry

knows, what male clients

don’t like is hair that

looks too ‘done’ or too ‘poofy’.

Of course there are some men’s

styles that need to tailored, but

even with these, care needs to be

taken to avoid it looking that bit

too smooth or too puffy; more like

a women’s look.

From left to right: the iconic Denman D3 Brush, the Denman Fantail

Comb and the Denman Skeleton Vent Brush. On the right column,

three amazing men’s hairstyles created by Mike Taylor using Denman

brushes and combs, photographed by Liam Oakes.

Most men’s haircuts –especially

longer styles– look so much better

if they are a bit looser, slightly

unfinished, more natural. The key

to this is in the tool as much as the

technique. When blow-drying,

Denman’s Skeleton Vent brush

with its well-spaced pins will

create a softer natural finish.

Great for blow-drying or brushing

through men’s hair, the wide

spaced ball-tipped pins glide

through the hair for a lightly

finished, soft natural result.

For the classic quiff or bouffant,

the iconic Denman D3 is the

brush of choice. Found in most

barbers’ kit bag, the D3 is great for

creating lift and bend as well as

smoothing – particularly tailoring

and flattening hairlines.

As a finisher, the Denman Fantail

Comb is perfect for adding a

gentle, natural look to pretty

much any style. Perfect for

French Crops or giving definition

to quiffs and pompadours, the

wide-spread curved teeth add

gentle texture and control while

the two-pronged tail is great

for detailing.

So keep it natural and whatever

your barbering-style... a Denman

helps you do it better.

tools

WAHLPRO.COM

“Style customization, style mapping, and strong consultations are great ways to

make our salon and shop customers feel heard, feel seen, and most importantly

feel loved in this time of “limited touch services,” says Lisa Finucane.

New era

The trend forecast

for 2021 is a nod to

the freestyle of the

80’s with a touch of

the K-Pop craze!

Next season, “we will

see movement, texture,

curls, and haircut

customization. As we

move into the next year,

haircutting will become

as customizable as shoes,

cars, coffee, and food,” says Lisa

Finucane, Wahl Professional’s U.S.

Director of Education. “Our salon

and barbershop customers are

creating their personal looks

inspired by a combination of

runways and street styles. Stylists

and barbers need to be ready to

create individualized looks on each

of their customers to match their

individuality and lifestyle.” Haircuts

in 2021 should give customers the

option of more than one way to style

and product is the key to versatility.

“Customers should leave the chair

with a style that is uniquely their

own and products like Wahl 1919

to recreate them at home,” says Lisa.

2021 should bring us back to strong

consultation skills that give our

clients a “style map” that incorporates

lifestyle, personal taste, and overall

custom looks. “I predict men’s hairstyling

will be a post-covid craze of

all that is unique about each of the

clients that sit in our chairs. Some of

the barbershop or salon customers

are no longer required to check-in

daily to an office. This ultimately sets

the stage for self-expression that may

have been a missing element in a

more conservative office atmosphere,”

comments Lisa Finucane.

trends

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Color

wow!

Do you want to know

the secret to Sydney

Ann Lopez’ dazzling

color artistry?

Elumenation for all!

If you want to become a

convert to the cult of direct

dye artistry, just visit the IG

playground of influential

colorist Sydney Ann Lopez

(@sydneyannlopezhair).

The color effects she creates

for her salon clients and her

followers are nothing short of

magical. Shimmering to metallic,

rainbow-hued to platinum with

a pop, every look she creates is a

multi-dimensional masterpiece.

Sydney is a rising star in the hair

color industry and a Goldwell

Social Media Ambassador known

for combining vibrant fashion

colors with romantic up styles.

Sydney’s fashion color creations

are among the most influential

and inspiring in the business,

and a vital tool in her toolbox is

Goldwell’s Elumenated portfolio

of direct dye color technology

products. “I started using @Pure

Pigments in every color formulation

I created long before I got to know

the people at Goldwell,” says Lopez.

“Goldwell’s direct dye technology

wraps around oxidative colors like a

reflective gloss, so you see the color

inside and the color outside in a

3-D effect. People are always asking

me if I use some kind of metallic

filter on my Instagram photos, but

that’s just Elumenation!”

Sydney signed on as a Goldwell

Social Media Ambassador in 2019,

but she was already deeply

immersed in the world of Goldwell

direct dye color creativity. Today,

color mixology is integral to every

look she creates, and she never uses

just one color root-to-tip. Sydney’s

creative process typically begins

with her mixing up bowls of color,

adding a few drops of @Pure

Pigment to one, an entire dropper

to another, and maybe a drop or

two to the third. Each bowl is in

the same tone family, but she

creates at the minimum enough

contrast to echo the movement

and color variation of natural hair.

The result is that even an intense

cool pink or sunset coral has a

natural sun-kissed gradation and

dimension. Elumenated shades

are Goldwell’s groundbreaking

portfolio of direct dye-based

products, which now includes

Elumen oxidant-free color,

@Elumenated Topchic & Colorance

ready-to-use formulas and the

@Pure Pigments high definition

direct dye additives Sydney favors.

Elumen and @Elumenated formulas of

Topchic, Colorance and @Pure Pigments give

every stylist the creative tools to experiment

with multi-layer color. Learn more about

Elumenated technology at goldwell.com

haircolor

Today everything is

personalized – from our

lattes at Starbucks to pizza

toppings, from our mobile

phone screen savers and

ring tones to our skin

care and hair color.

So why shouldn’t a salon

professional have precisely the

tool he or she needs for a variety

of clients' hair types and styles

that fits their hand perfectly and

even adds a stylish accessory in

Yours

the salon. Well now BaBylissPRO®

–always at the top of the barbering

truly...

You’ve got kicks to

match every look and java

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now the BaBylissPRO ®

CustomFX App lets you

customize their clippers

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game– brings the power of

complete customization to life

with the BaByliss4Barbers

CustomFX Metal Lithium

Clipper and Outlining Trimmer.

CustomFX lets you choose

specific clipper and trimmer

components –pops of color,

gleaming metals, blade function

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in your mind’s eye. The only

limit is your imagination!

Moreover, the “BabylissPro

CustomFX” App, now available

on Apple & Google Play, makes

it easy to visualize your clipper

or trimmer, rotate it, enlarge it to

focus on details, and personalize

it component by component.

For example, start with the

BaBylissPRO® Fx870 Clipper and

its High-Torque Brushless Motor

or the BaBylissPRO® FX787

Trimmer featuring the DLC/

Titanium Adjustable Zero-Gap

T-Blade High-Torque, Brushless,

7200 RPM Engine. Both also feature

2 hour runtime thanks to its Li-Ion

battery. The rest is up to you!

The reviews on the

Custom FX App

are in and glowing...

thanks to its ease

of use and the many

options available

for both styling

and performance

features.

Estetica n. 4/2020

ad index

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ESTETICA USA

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Tel. + 1 3104153360

mduron@att.net

AIPP 82

www.aipp.net

BABYLISS PRO

www.babylisspro.com

84/OBC

DANCOLY COSMETIQUE 8/65

www.dancoly.fr

DENMAN 78-79

www.denmanbrushus.com

GOLDWELL

www.goldwell.com

FC-1/24-31/66-67/83

IHA 64

www.ihawards.com

L’ORÉAL SALON EMOTION 76-77

www.salonemotion.com

OMC 74-75

www.omchairworld.com

EUFORA 2

www.eufora.net

SCHWARZKOPF PROFESSIONAL 4

www.schwarzkopf-professional.com

FANOLA 32

http://www.fanola.it/en

WAHL 80-81

www.wahlpro.com

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Estetica USA “ISSN 2239-7213” (USPS # 12220) is published quarterly for $ 49.00 per year by

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Puts Unlimited Possibilities

at Your Fingertips

Start with the world’s best clipper and trimmer.

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your creativity, personality and style.

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THE CUSTOMFX APP

SHOP ONLINE

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