JB Kvaroy Arctic Case Study

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BRAND EVOLUTIONPHOTOGRAPHYPhotography creates awareness and brand building,the investment in strong photos for a culinary brandis essential. It sets the tone and creates recognitionfor the fish and familiarity to the brand that we arebuilding. It established the standard and reputationthat is uniquely- Kvarøy Arctic.Page 5
W E P R AC T I C ESUSTAINABILITYPRISTINEWATERSEQUALSPRISTINEFISHPLACE PEOPLE SUSTAINABILITY SALMON BLOG FINDBRAND EVOLUTION“WE MUST LEAVE THE EN-VIRONMENT IN THE SAMEOR BETTER SHAPE THANWHEN WE BEGAN.”—Alf-Gøren Knutsen / CEO / Kvarøy ArcticOur pens are fallowed 3x longer than required. Wefarm for 16 months and allow the water to beundisturbed for 6 to 8 months—by choice.SYMBIOTICVSANTIBIOTICSOur loveable lumpsuckers enjoy eating thesea lice off of other fish. This means wedon’t need to use antibiotics and oursalmon are naturally lice-free. People said itwas impossible because it was too cold upnorth to use fish to each sea lice, but ourlumpsuckers have been a great success!FIRST TO USEBLOCKCHAINHaving access to pure, unaltered datacollected directly from the sourceallows people anywhere to buy whatthey truly want.FISH-IN / FISH-OUT:LESS THAN 1/2 : 1We use less .48 of a f ish toproduce a full grown, healthyCLEANER FEEDFORHEALTHIER FISHWith Biomar, we invested in developingin new feed using the trimmingsfrom processed North Atlantic wildfish caught in Marine StewardshipCouncil Certified fisheries and thencleaned to dramatically reduce PCBs.NEW WEBSITEThe importance of awebsite for marketingextends to every aspectof our digital marketingstrategy. As the backboneof the Kvarøy Arcticonline presence, everytype of communication,piece of content, oradvertisement that weput online drives theconsumer back to ourwebsite. Our websitegives a clear idea of notjust what we do but WHYwe do it.Kvarøy Arctic salmonOperating as a responsiblesalmon farm at scale, we are anet producer of f ish protein.R E S P O N S I B L E ST E WA R D S H I PPLACE PEOPLE SUSTAINABILITY SALMON BLOG FIND CUSTOMER PORTAL CONTACTPage 6
Page 1 and 2: KVARØYARCTIC2020
Page 3 and 4: BRANDEVOLUTIONKVARØY ARCTIC IS BOR
Page 5: BRAND EVOLUTIONMORE MEMORABLE,EVOCA
Page 9 and 10: BRAND EVOLUTIONSEAFOOD EXPO OF NORT
Page 11 and 12: PRODUCT EVOLUTIONRELEASE DATE:THE F
Page 13 and 14: PRODUCT EVOLUTIONROPE HUNGSMOKED SA
Page 15 and 16: SALES2020COMPETITIVESELLING PRACTIC
Page 17 and 18: CURRENTARTICLESKVARØY IN THE NEWS
Page 19 and 20: CURRENT ARTICLESSUNSET MAGAZINEOUR
Page 21 and 22: CURRENT ARTICLESDEPARTURESTHE IMMOV
Page 23 and 24: KVARØYKIDSLEARNING AT HOME TO MAKE
Page 25 and 26: KVARØYKLIPSINSIDER NEWS
Page 27 and 28: SOCIALMEDIA
Page 29 and 30: SOCIAL MEDIAPage 28
Page 31 and 32: SOCIAL MEDIAFINALISTSHORTY AWARDS F
Page 33 and 34: EVENTS11/03/2020FEED THE VOTE - THE
Page 35 and 36: I AM BETTER THAN I WASYESTERDAY BUT
Page 37 and 38: EVENTS02/26/2020JBF HOUSE DINNERNEW
Page 39 and 40: EVENTS01/16 - 01/17/2020HEALTHY MEN
Page 41 and 42: EVENTS01/13/2020KVARØY ARCTICAND H
Page 43 and 44: VIRTUAL EVENTSMarch 2020KVARØY ARC
Page 45: VIRTUAL EVENTSApril 2020KVARØY ARC

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