Amari’s Artistry - A New You

A NEW YOU

A guide to beauty enhancements

at your fingertips

by D’Asiah Dareus

WHAT’S INSIDE

If applying makeup is difficult for you, this eBook will provide

information that can be used at your fingertips! With all of the

pictures and videos you see on Instagram and in your favorite

fashion magazines, you will be able to achieve the same looks

right at home. While viewing, you will learn everything you

need to know from beginning to end!

4 - 5

Skin Care

16 - 19 Highlight & Contour

28 - 29

Lips

~ D’Asiah Dareus

6 - 7

Brush Tools

20 - 21

Setting Powder

30 - 31

Skin Finish

8 - 9

Primers

22 - 23

Blush & Bronzer

32

Outro

10 - 13

Eyebrows

24 - 25

Eyeshadow & Eyeliner

https://www.instagram.com/amarisartistry

Disclaimer: Product recommendations are to be used at your own risk. Please research product ingredients and be aware of any

skin sensitivities before applying.

14 - 15

Foundation

26 - 27

Lashes

Copyright © 2020 D’Asiah Dareus

All rights reserved. No parts of this book may be reproduced or used in any matter without the prior written of the copyright

owner, except for the use of brief quotations in a book review.

2 TABLE OF CONTENTS

3

SKIN CARE

One of the most crucial steps in your makeup application is caring for and understanding

your skin type. Using harsh products (ie: witch hazel, coconut oil, and other non-diluted oils)

can create excessive oil production, breakouts and/or dryness. Taking the time to learn what

works best for your skin will do you wonders in the end! Here are the main three skin types and

product recommendations.

DRY:

• Lacks retention of moisture

• Noticeable flaking on surface

• Dullness

To promote healthy cell turnover without

stripping the skin’s natural oils, aim to use

non-abrasive exfoliants and double cleanse.

Using cleansing bombs or oil before

cleansers help to promote youthful skin.

Product Recommendations:

(Prices may vary and are subject to change; author is

not affiliated with or endorsed by brands listed below)

Drugstore:

• CeraVe Hydrating Cleanser ($10.99)

• Neutrogena Hydro Boost Cleansing Gel ($7.74)

• Rose Water Toner ($5)

• CeraVe Moisturizing Cream ($5.49-$12.99)

• Neutrogena Hydro Boost Water Gel ($7.99-$12.99)

High End:

• Paula’s Choice Results Hydrating Cleanser ($19)

• Paula’s Choice Moisture Boost Cleanser ($21)

• Paula’s Choice Calming Toner ($21)

• Fab Beauty Ultra Repair Cream ($21)

• Neutrogena Hydro Boost Water Gel ($7.99-$12.99)

OILY:

• Skin produces excessive amounts of

sebum (oil)

• Shininess or “greasy” feeling around

entire face

• Enlarged pores

The key to controlling oily skin is using

gel-like cleansers/moisturizers. In addition,

exfoliating on oily skin once or twice a

week is a game changer; it helps treat

hyperpigmentation, controls the production

of oil, and reveals new radiant skin.




Drugstore:

• CeraVe Foaming Facial Cleanser ($10.99-$14.99)

• Elf Daily Facial Gel Cleanser ($5)


• CeraVe Daily Moisturizing Cream ($11.99)

High End:

• Paula’s Choice Oil Reducing Cleanser ($18)

• First Aid Beauty Facial Cleanser ($21)

• Paula’s Choice Oil Reducing Toner ($21)


• Fab Beauty Ultra Repair Cream ($21)

COMBINATION:

• T-zones is typically oily and has dry

surrounding areas

It is essential to find products that are not

too heavy but substantial enough to keep

moisture where it’s needed the most.

Moisturizers and cleansers that have a

gel-like consistency will less likely cause

irritation. Apply products in layers to make

sure areas aren’t being dried out.




• Philosophy Purity Made Simple Cleanser ($10-$25)

• Dermalogica Gel Cleanser ($12-$39)


• Cucumber Toner ($5)

• The Inkey List Multi- Biotic Balancing Moisturizer

($9)

• First Aid Beauty Ultra Repair Cream ($21)

Pro Tip:

It is ESSENTIAL that everyone

wears sunscreen! SPF30- 70 is

recommended and should be

reapplied throughout the day.

• Paula’s Choice Clear Oil Free Moisturizer ($18-$21)

4 TABLE OF CONTENTS

5

BRUSH

TOOLS


(Prices may vary and are subject to change; author is not

affiliated with or endorsed by brands listed below)

Drugstore:

• Wet n’ Wild Brush Set ($12)

• Elf Cosmetics Brush Set ($12)

• Morphe Get Things Started Brush Set ($17)

• BH Cosmetics Make Me Over Set ($23)

• Beauty Blender ($3-$20)

Makeup is not so much of the tools used; it is the technique that wins overall. Oftentimes,

people think you need tons of expensive brushes to complete a look when it is not necessary.

You can achieve a flawless face with a sponge and three brushes max. But no worries, with

these tips and tricks you will do great!

Pro Tip:

Buy brush sets instead of individual brushes due to them being more budget friendly.

6 TABLE OF CONTENTS

7

Pro Tip:

BEFORE

• Apply smoothing primers for texture

• Use mattifying primers to control shine

• Use hydrating primers to add luminous feel to the skin

PRIMERS


(Prices may vary and are subject to change; author is not affiliated with or

endorsed by brands listed below)

Drugstore:

AFTER

• Elf Putty Primer ($8)

• NYX Makeup Shine Killer ($5)

• LA Girl Prep HD Face Primer ($4)

To ensure your makeup application will hold throughout the day, you must prep and prime

the skin. Not only does it create a barrier between your skin and the makeup, but will allow the

products to lay on smoothly.

High End:

• NYX Angel Veil Primer ($16)

• Morphe Cosmetics Equalizer Foundation Primer ($12)

• Milk Makeup Hydro Grip ($15)

8 TABLE OF CONTENTS

9

EYEBROWS

BROW PENCILS:

Recommended for those who have

sparse tails or gaps throughout the brow.

These will give the most control to a

beginner and are buildable. With a few

light strokes, you are all set. Aim to use

pencils if you love more of a subtle natural

eyebrow shape.

BROW POWDERS:

Recommended for those who do not have

a defined shape. These give off the most

versatile brow since they are buildable and

last longer than your typical pencil and

pomade. I would stray away from using this

if you experience dryness in brows.

BROW POMADES

Recommended for those who love a

dramatic brow. If you love a bold sharp

brow, this should be your go to product.

Everyone loves a good brow. Eyebrows can make or break the face so make sure you spin a little

more time on them. Always keep in mind unless you have little to no hairs, we fill in brows and do

not draw them on. Instead of fighting with your natural shape, use it as a guide to accentuate the

brow. Brows are cousins not sisters, so they do not have to be identical.

10 TABLE OF CONTENTS

11

HOW TO SHAPE

YOUR EYEBROWS:

1. Start by brushing hair in the

direction you want the hairs

to lay

2. Apply light coat of loose

powder onto the brows to set

hair in place and reduce shine

3. Start on the bottom of the brow

and outline shape

4. Move to the top of the brow and

connect the tails together

5. Lightly fill the middle of the

brow avoiding the front of the

brow (apply most of the product

towards the back of the brow)

6. Brush out brows to evenly

distribute product

7. To fill in the front, turn pencil or

brush vertically and draw hair like

strokes lightly

8. Take concealer on a flat brush that

is a shade lighter and apply under

the brow

9. Conceal the top of the brow with same

skin toned concealer or foundation

10. Take a fluffy blending brush and blend

concealer into skin


(Prices may vary and are subject to change; author is not affiliated

with or endorsed by brands listed below)

Drugstore:

• Absolute New York Brow Pencil ($4)

• Morphe Eyebrow Pencil ($5)

• Elf Eyebrow Powder Kit ($3)

• NYX Eyebrow Pomade ($6)

High End:

• Anastasia Beverly Hills Brow Pencil ($21)

• Anastasia Beverly Hills Brow Powder Duo ($23)

• Anastasia Beverly Hills Brow Pomade ($22)

• Duo Lash Glue Brush on Clear Adhesive ($6.49)

Pro Tip:

To ensure your eyebrows are not too long, measure the end of the eye with your pencil or brush. Where the two meet is where the

brow should end. In addition, if you find your brows do not last, set eyebrows with clear lash glue.

A.) start of the brow

B.) brow arch

C.) tail of the brow


13

FOUNDATION

1. Know what finish you are looking for:

It is important to know how much coverage you are looking for when

choosing your foundation. Someone who is looking for minimal

coverage should opt for a sheer or satin finish. These are best for those

who want a light beat. If more coverage is needed, opt for full coverage

liquid or cream foundations; these are buildable and will typically be

the best bet for people with oily or combination skin.

2. What is my undertone?

When choosing undertones, think of how your skin reacts in the sun,

what hair colors you look best in, and the color of your veins.

Warm: Golden tones are found in the skin or gold jewelry is your go to.

In addition, if your veins are green, you are on the warmer side.

Cool: Cooler or ashier tones look best on you (ash blonde, blue eyes). If

your veins are blue or even purple, you are on the cooler side.

Neutral undertones: mixture of the two

Pink: Skin that is pale or burns in the sun easily. Oftentimes you have

sunspots or redness throughout the skin.

Olive: A greenish grey tint to the skin

HOW TO:

1. Start with one pump of foundation and apply all over the face

2. Using a clean foundation brush, tap the product into the skin from

the inside working your way to the outer perimeter of the face

3. Apply more foundation if needed on areas that may need

extra coverage

4. Using a DAMP beauty sponge, further blend the foundation in

hairline, around the jawline, and into the ears for an even blend

FULL COVERAGE

SATIN/MINIMAL COVERAGE

Beauty by Brittany Corn

BEFORE

AFTER


(Prices may vary and are subject to change; author is not affiliated with or endorsed by

brands listed below)

• Maybelline Fit Me Matte & Poreless

For most beginners, choosing the proper foundation shade is intimidating, but it should not be.

• Lancome Teint Idole Ultra 24 Hour

WARM Instead of using color correctors to cancel

Foundation ($5)

Foundation ($44)

Depending on the coverage or finish you are looking for, choosing the proper foundation can

PINK out redness or deep hyperpigmentation • Black Opal Foundation Sticks ($4.99-

• Juvia’s Place Foundation ($20)

be simple.

NEUTRAL (dark circles, pimples, and acne scarring),

$6.99)

COOL mix concealer and foundation together

• Fenty Beauty Pro Filt’r Foundation

• Maybelline Fit Me Dewy & Smooth

($35)

OLIVE and place it on problem areas. Let the

Foundation ($5)

mixture dry down and become tacky so

• MAC Studio Waterweight SPF 30

• Black Radiance BB Cream ($6.45)

Foundation ($34)

when the foundation is placed, it will not

move, and you will get the maximum

14 coverage needed.

TABLE OF CONTENTS

15

Pro Tip:

Drugstore:

• Maybelline Superstay Full Coverage

Foundation ($11)

High End:

• NARS Sheer Glow Foundation ($47)

• NARS Soft Matte Foundation ($40)

HOW TO:

HIGHLIGHT &

CONTOUR

1. Place small amount of highlight shade down under the eyes,

chin, bridge of the nose and forehead

2. Using a clean concealer brush or the same DAMP beauty sponge

used for foundation, blend chin area first until concealer has

been distributed evenly

3. Use the same concealer brush or DAMP beauty sponge to blend

out forehead until concealer has been distributed evenly

4. Use the same concealer brush or DAMP beauty sponge to blend

out nose highlight until concealer appears to be blended

5. While looking up, use the same concealer brush or DAMP beauty

sponge to blend out under eye highlight from the inside of the

face out until the concealer is blended into the skin

Pro Tip:

Use your foundation brush or sponge with left over product to blend

the edges of the highlight to avoid a cast. In addition, take breaks

from blending your makeup and switch your lighting to avoid flash

back (i.e.: if you’re applying your makeup in the bathroom, go to a

well lit room with natural lighting and check your blending).

Highlight and Contour is no secret to the beauty scene. It is one of the oldest tricks to adding

depth and dimension to the face. Highlighting consists of adding a lighter concealer to areas to

help brighten the skin while contouring adds shadows and intensity. It can be a game changer

for anyone especially those who have texture, hyperpigmentation, or redness.


(Prices may vary and are subject to change; author is not affiliated with or endorsed

by brands listed below)

• Makeup Revolution Conceal & • Bare Minerals Bareskin Complete

16

Define Concealer ($7)

Coverage Serum Concealer ($24)

TABLE OF CONTENTS

17

Drugstore:

• LA Girl Concealer ($3.99)

• Milani Conceal & Perfect Concealer

($7.95)

• Elf Camo Hydrating Concealer ($5)

• Morphe Fluidity Full Coverage

Concealer ($10)

High End:

• Tarte Shape Tape Concealer ($27)

• MAC Cosmetics ($19.50)

• Nars Radiant Creamy Concealers

($30)

• Too Faced Born This Way Concealer

($30)

BLENDED IN NATURAL LIGHTING

CONTOUR:

POWDER VS. CREAM

Cream contour gives off more of a natural look but requires more blending while powders are more effortless to apply. Powders are more

convenient and are more fitting for an everyday face. They are also more accessible and affordable.

CREAM CONTOUR:

POWDER CONTOUR:

CREAM CONTOUR

1. Take a concealer that is one to two shades darker and apply on the back of your hand to warm up

the product. This will allow products to blend easier once placed on the face. Apply the product

on the perimeter of the face (jawline, forehead, and chin)

2. Blend out product starting at the cheeks with the same foundation brush or damp sponge

3. Blend out product on the forehead with the same foundation brush or damp sponge

4. Blend out product on the jawline with the same foundation brush or damp sponge

POWDER CONTOUR

1. Swirl a big fluffy brush in product of choice and begin applying in the hollows of the cheeks

2. Smile lightly to lift up cheek bones while applying; your contour should stop where your cheekbones

are naturally lifting.

3. Swirl remaining product onto the forehead and down the jawline to further add dimension to the face

4. Take remaining product and apply down the sides of the nose if look is desired and blend into the skin

5. Take remaining product and apply down the sides of the nose if look is desired and blend into

the skin


(Prices may vary and are subject to change; author is not affiliated with or endorsed by brands listed below)

Drugstore:

• Black Radiance Powder Contour Palette ($5.99)

• Elf Contour ($8)

• Black Opal Contour Cream Sticks ($6)

• LA Girl Pro Concealers ($3.99)

Pro Tip:

Another alternative for contouring is using eyeshadows to deepen the face. Opt for dark browns or deep reds in palettes.


19

High End:

• Morphe Powder Duo Palette ($24)

• Fenty Beauty Match Stix ($37)

• Anastasia Beverly Hills Contour Palette ($47.99)

• MAC Cosmetics Soft Matte Foundation Stick ($33)

HOW TO:

1. Choose loose setting powder

that matches undertone to avoid

ashy flashback.

2. Spend extra time blending the undereye

area and smile lines first before

setting to avoid creasing. Afterwards,

set these areas immediately

3. For an even more seamless finish, go in

with a face powder and press into the

skin to further blend the face

SETTING

POWDER

Now that your base has been applied, it is time to lock in everything. Have you ever applied

makeup and you find it sliding off as soon as you step outside? Nine times out of ten you did

not set your makeup properly. Since you are now a PRO with matching your undertone, picking

a powder will be simple!



FAIR SKIN

Drugstore:

• Maybelline Fit Me Pressed Powder

($5.39)

High End:

• Laura Mercier Translucent Powder

($27)

• Accosemtics Loose Setting Powder:

Medium Beige ($35)

Pro Tip:

WARM SKIN

Drugstore:

• Makeup Revolution Loose Baking

Powder: Banana Deep ($8)

• Black Radiance Pressed Powder ($4)

• Wet n’ Wild Pressed Powder ($3-$5)

High End:

• Sacha Cosmetics: Buttercup ($20)

• Accosmetics Loose Setting Powder:

Butternut Beige ($35)

OLIVE SKIN

Drugstore:


($5.39)

High End:

• Sacha Cosmetics: Perfect Tan ($17)

• Juvia’s Place I Am Magic Setting

Powder: Kalahari ($14)

DARK / DEEP SKIN

Drugstore:

• Maybelline Fit Me Loose Setting

Powder: Deep ($6.79)


($5.39)

• Black Radiance Pressed Powder ($4)

High End:

• Accosmetics Loose Setting Powder:

Deep Beige ($35)

• Laura Mercier Powder: Medium

Deep ($37)

• Huda Beauty Easy Baking & Setting

Powder: Cinnamon Bun/ Coffee Cake

($34)

Start with a small amount of powder and work it into

the skin;if more product is needed, add accordingly.

Avoid using excessive amounts of powder; NO

“baking” or letting powder sit on the face.


21

HOW TO:

1. Lightly smile and apply a little blush first to the apples of the cheeks and take

remainder of product up into the hollows of the cheeks

2. Build up bronzer along the cheeks and into the blush so they both meet;

remember they complement each other so it is OK that they touch

3. Take foundation brush or sponge and further blend out any harshness

BLUSH &

BRONZER



Pink or soft rosy tones of blush compliment fair skin beautifully!

Drugstore:

• Elf Blush/ Bronzer Palette: ($8)

• Black Radiance True Complexion Palette ($8)

• NYX Professional Makeup Matte Bronzer ($9)

High End:

• Morphe Blush/Bronzer Palette ($22)

• NARS Blush ($30)

• MAC Cosmetics Blush ($25)

Warm and deeper complexions should opt for orange or deeper red

tones. It makes the skin look sun kissed and radiant.

Drugstore:

• Milani Baked Blush: Rose D’oro, Red Vino ($6)

• Elf Blush/Bronzer Palette ($8)

High End:

• Fenty Beauty by Rihanna Sun Stalk’r Instant Bronzer ($30)

• Morphe Glamabronze Face & Body Bronzer ($17)

• NARS Blush/Bronzer Duo ($24)

Blush and bronzer are my favorite steps in applying makeup! Both compliment the skin and will tie

your look together. Blush adds color back into the face while bronzer adds a tan sun kissed look.

Pro Tip:

Without picking up any more product, drag the bronzer down on to the sides of the nose, neck or other

areas to give a slimmer appearance.


23

EYESHADOW

& EYELINER

HOW TO:

EYESHADOW:

1. Use a fluffy brush to apply transition shade in the crease. Applying

a transition shade will allow your shadows to have dimension.

2. To avoid your shadows from becoming muddy or turning into

one shade, start with a big fluffy brush and end with a smaller

fluffy brush.

3. Choose neutrals or browns to achieve soft glam eye

4. With a large fluffy brush, start with a light hand to apply shadows

by tapping the eye for the best color payoff.

5. To apply lid color, take a smaller fluffy brush and add the color of

your choice




EYELINER:

1. Start by drawing wing liner from the end of the eye

2. Connect the two lines together starting from the

center of the lashline

3. Fill in the triangle previously formed




Drugstore:

• NYX Professional Makeup Matte Liquid Eyeliner ($7.95)

• Wet n Wild Mega Liner ($4-$7)

High End:

• Urban Decay 24/7 Glide on Eye Pencil ($22)

• Inglot Gel Liner #77 ($20)

Applying eyeshadow is simply about the placement of the shadow. It is not necessary to go

in with tons of colors to get good color payoff. For an everyday eye, it is best to stick with 1-2

shadows max and remember there are no rules to makeup. You can use your bronzer as a

shadow, a blush on your lid for a pop of color and boom! You are out the door.

Drugstore:

• Colourpop Bouquet of Neutrals ($13)

High End:

• Morphe 350 Palette ($25)

If you are pressed for time, take a little bit of your bronzer

Really want to bring some drama to the party? Adding eyeliner creates sultriness to any look.

on a fluffy brush, and apply to the entire eye brushing

remaining product down the sides of the nose. This creates

a nice nose contour and lifts the eye.


25

Pro Tip:

Pro Tip:

Use eyeliner stamp pens for easier application.

HOW TO:

1. Apply light coat of mascara to real lashes

2. Measure the false lash from the inner corner to your outer corner. Using your

tweezers, mark the end of the lash where it fits comfortably and cut off the

excess if lash is too long

3. Use preferred lash glue (easiest application is using a glue with a wand) and tilt

head up slightly to attach lashes to lash line

4. Place lash down starting in the center, attach outer part of the lash then inner

corner of the lash

5. Squeeze real lashes and false lashes together once glue has dried down

6. Coat the root of the lashes to further blend the two together



LASHES

Drugstore:

• Ardell Lashes ($4.99- $11.99)

• Kiss Lash Couture LuXtension Lashes ($6.97)

High End:

• IG: Slashed Unlimited ($15)

• Lilly Lashes ($20- $33)

Eyelashes can add drama to any look on the eyes. Picking the right lash for your eye shape and

measuring the lash to fit your lash band are the main things to keep in mind when applying.

Pro Tip:

Apply lash glue to your lash line and the false lash for

double security.


27

HOW TO:

1. When lining lips, grin to see the outline of the lips

2. Shade in the sides of the lips leaving the center bare for color of choice

3. Apply lip gloss or lipstick in the center of the lip

4. Smack the lips to blend the liner and lippy together

5. Clean up any errors along the sides with a concealer brush to bring the

look together



LIPS

Drugstore:

• NYX Butter Glosses ($5)

• Elf Plumping Glass Lip Gloss ($7)

• Anastasia Beverly Hills Spring Lip Gloss ($16)

• MAC Cosmetics ($18)

• NYX Soft Matte Lipstick ($5)

• Revlon Lipsticks ($8)

Now it is time for the fun finish of the face! The creativity is endless with your lip color of choice

whether it be a rich matte red or a glossy golden nude.

Pro Tip:

For a super matte lip, apply a thin layer of translucent

powder onto the center of the lip.


29

Spray setting spray all over face to set the makeup and ensure everything is dry


(Prices may vary and are subject to change; author is not affiliated with or endorsed by brands

listed below)

Drugstore:

• NYX Mattifying Spray ($7)

• Milani Dewy Smooth Silkening Mist ($8)

High End:

• Morphe Continuous Setting Mist ($17)

SKIN FINISH

• Ben Nye Final Seal Setting Mist ($21)

• Morphe Luminous Setting Spray ($16)

Pro Tip:

This is the final step to achieving the New You! Seal in your makeup with any setting spray of

your choice. Depending on the finish you’re going for, the setting spray should reflect that

(refer to pages 8-9 for reference).

If you’re wanting a glowy finish, aim for a dewy or hydrating skin mist; if you’re wanting a matte finish, aim for a mattifying or

sealant spray.


31

Voila!

You’ve successfully beat your face Amari’s way!

By now your face should look flawless and you

are ready to hit the beauty scene! In addition,

remember your skincare routine is just as

significant as your makeup routine. Both go

hand and hand in maintaining your hard work.

Remember these steps and tips to unlock

the New You! For more tips, contact Amari

personally at shopamarisartistry.com.

Amari’s Artistry - A New You

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