PCI Media - Annual Report 2019
Transform your PDFs into Flipbooks and boost your revenue!
Leverage SEO-optimized Flipbooks, powerful backlinks, and multimedia content to professionally showcase your products and significantly increase your reach.
<strong>Annual</strong><br />
<strong>Report</strong><br />
<strong>2019</strong><br />
www.pcimedia.org
Who We Are<br />
Positive changes happen when people are captivated by new narratives<br />
that reveal better ways to live.<br />
We combine the power of storytelling, technology, and community<br />
to inspire action for a healthier, more sustainable and just world. We<br />
partner with local organizations to produce culturally resonant radio<br />
programs, social media, and interactive communication campaigns<br />
that achieve local, national, and global impact.<br />
<strong>PCI</strong><br />
media<br />
values the right of every being to live a self-determined life on a healthy planet<br />
envisions a healthy. sustainable, just world where people author their own lives<br />
inspires creativity, action and change<br />
promises collaboration, authenticity and quality<br />
contents<br />
2 Letter from our President<br />
4 A few of our Partners in <strong>2019</strong><br />
5 How We Work & Footprint<br />
7 Our Programs in <strong>2019</strong><br />
9 Social Justice<br />
11 Health<br />
13 Environment<br />
15 Awards<br />
17 Staff, Board, Supporters<br />
19 Financials
Letter from our President<br />
Dear <strong>PCI</strong> <strong>Media</strong> Friends,<br />
In <strong>2019</strong> I served as <strong>PCI</strong> <strong>Media</strong>’s Executive Director.<br />
I am proud to serve as President. My<br />
experience in and passion for education will<br />
continue to support our mission to improve<br />
lives using the power of Entertainment-Education<br />
and creative communications.<br />
As we reflect on our successes and programs in <strong>2019</strong>, we thank our<br />
many partners for making positive change possible. Whether providing<br />
funding for a new production, subject matter expertise, or<br />
broadcast support –our partners make it possible for <strong>PCI</strong> <strong>Media</strong> to<br />
produce the stories that touch people’s hearts, expand their minds<br />
and generate action for a better world.<br />
Across the globe, the challenges we face require more than technical<br />
solutions—they demand learning, shifts in mindsets, and meaningful<br />
cultural changes:<br />
• Climate change is beginning to impact how we live in ways we are<br />
only starting to experience and understand. It is imperative that<br />
communities adapt or they will perish.<br />
• Increasingly, pandemics like Ebola and COVID-19 underscore the<br />
need for better sanitation practices, health literacy, nutrition, and<br />
awareness of the health impacts of illegal trade in wildlife.<br />
• Patterns of economic and social inequity and instability continue<br />
to be replicated when girls, women, boys, and men are denied access<br />
to basic human rights.<br />
2
The time for change is now. We are already in crisis—a climate crisis,<br />
health crisis, and social justice crisis. We must widely implement effective<br />
communications channels to make a significant impact.<br />
Two of the stories you’ll read in our programs section address the<br />
COVID-19 pandemic. It was the work that was done in <strong>2019</strong> and before<br />
that allowed us to quickly and effectively adapt to communities’<br />
needs during the pandemic. The profound changes the world needs<br />
now requires strategic communications at all levels of society - individual,<br />
family, community, and government. We’re proud to be in<br />
the business of producing change, one story at a time.<br />
The healthy, just, and sustainable world we want to live in is possible,<br />
and I look forward to continuing to create that world with all of our<br />
partners, supporters, and audiences around the world.<br />
Sincerely,<br />
Meesha Brown<br />
3
A few of our Partners in <strong>2019</strong><br />
4
How We Work:<br />
The Entertainment-Education (EE) Process<br />
Coalition Building & Formative Research<br />
We identify and partner with a diverse group of local coalition members to drive<br />
formative research in its cultural context.<br />
Training & Program Design<br />
We host in-country workshops with coalition partners to analyze formative research,<br />
provide training on EE methodology and initiate campaign development.<br />
Mentoring & Production<br />
We mentor coalition partners. We help them develop and produce scripts and media<br />
materials using available radio, television and digital platforms.<br />
Broadcast & Community Mobilization.<br />
With our partners, we broadcast and implement all components of the program,<br />
including interactive radio and TV call-in shows and community action campaigns.<br />
Evaluation<br />
As communicators, we focus on understanding the audience’s needs as they evolve<br />
and change throughout the program, and adapting our interventions accordingly.<br />
foot<br />
print<br />
23<br />
5
34<br />
years<br />
65<br />
countries<br />
33<br />
languages<br />
active programs<br />
and campaigns<br />
6
Prog<br />
Our Programs in <strong>2019</strong><br />
Social Justice<br />
Hea<br />
• Strong Women, Strong Choices, Bolivia (Anonymous<br />
Donor)<br />
• My Choice: Our Choice, East and Southern Africa<br />
(SAfAIDS)<br />
• Let’s Talk! Early and Unintended Pregnancies, East<br />
and Southern Africa (UNESCO, SAfAIDS, Save the<br />
Children Sweeden, UNFPA)<br />
• One Community, Many Voices, Caribbean (European<br />
Union)<br />
• Icche Dana, Bangladesh (UNICEF)<br />
• Comics Uniting Nations (UNICEF, World’s Largest<br />
Lesson)<br />
• Familiando, Peru (Weeden Foundation)<br />
• Fotebol da Forca, Mozambique (Grand Challenges<br />
Canada)<br />
• Immigration Reform, USA (Anonymous Donor)<br />
• Small Arms and Light Weapons Safety, Somaliland<br />
(Mines Advisory Group)<br />
• Kindness Campaign (World Vision)<br />
• Good Family, Strong Natio<br />
• Love and Care for Every C<br />
• Cocina Con Causa, Peru (W<br />
• Sri Lanka nutrition progra<br />
• Shining Chef, Bangladesh<br />
• WFP Assistance Programm<br />
(WFP)<br />
• Stronger with Breastmilk<br />
Africa (UNICEF)<br />
• Communication for acute<br />
(WFP)<br />
• Ouro Negro, Mozambique<br />
• Hair Salons, Mozambique<br />
• HPV Global Communicatio<br />
• Maternal Infant and Young<br />
(UNICEF)<br />
• ECD Communcations Pac<br />
7
ams<br />
lth<br />
Environment<br />
n, Tanzania (UNICEF)<br />
hild, Laos (UNICEF)<br />
FP)<br />
m (WFP)<br />
(UNICEF)<br />
e, Chemba, Mozambique<br />
Only, West and Central<br />
malnutrition, Mozambique<br />
(Multiple Donors)<br />
(Grand Challenges Canada)<br />
• Switch Africa Green, 6 African countries (UN<br />
Environment)<br />
• Wild for Life, Global campaign (UN Environment)<br />
• West Africa Biodiversity and Climate Chante<br />
(WABiCC), (USAID, Tetra Tech )<br />
• IWEco Ecosystems Managementl, Caribbean (GEF, UN<br />
Environment)<br />
• Ozone Heroes Comic Book animation (UN<br />
Environment)<br />
• Nature for All Global Campaign (Multiple Donors)<br />
• Invasive Species Documentary, USA (Department Of<br />
Interior)<br />
• Punta Fuego, Belize (Wildlife Conservation Society)<br />
• 34 UN Environment Programme contracts<br />
ns (UNICEF)<br />
Child Feeding, Ethiopia<br />
kage (UNICEF)<br />
8
Ju<br />
Social Justice<br />
Every day in developing countries, 20,000 girls under age<br />
18 give birth.<br />
United Nations Population Fund<br />
Finding New Ways to Connect and Mobilize in the Face of COVID-19<br />
When girl children give birth, their lives and their futures are at risk. But because of persistent<br />
social norms, cultural beliefs, and policies, millions of girls experience the diminishing effects<br />
of early pregnancy. COVID-19 has compounded the problem, and we are proud to work with<br />
partners that are serious about finding solutions that arise to the challenge of the moment.<br />
About “Let’s Talk!”<br />
“Let’s Talk!” is a 21-country campaign to reduce early and unintended pregnancy (EUP)<br />
across Eastern and Southern Africa (ESA). The campaign uses a multimedia design to spread<br />
awareness of the impact of early and unintended pregnancy, early marriage, gender-based<br />
violence, lack of access to education, and to encourage discussions among audience groups.<br />
In-person meetings have been an integral part of the campaign for both driving policy<br />
changes and reaching young people.<br />
Through our “Let’s Talk!” campaign—in partnership with UNESCO, Save the Children, UNF-<br />
PA, and SAfAIDS—<strong>PCI</strong> <strong>Media</strong> is changing the way governments, communities and families<br />
protect girls from unplanned pregnancies. In our second year, because of the pandemic, we<br />
had to shift our approach from public conversations to a digital approach that encouraged<br />
conversations within families at home.<br />
Rethinking Personal Connections and Community Mobilization<br />
Through classroom and public conversations, teachers and local advocates connected with<br />
young people to talk about sexual and reproductive choices without judgment or discrimination.<br />
Being able to speak to adolescents in accessible spaces was paramount to changing<br />
knowledge, attitudes, and behaviors around contraception, child marriage, gender-based<br />
violence, and access to education.<br />
However, the COVID-19 pandemic has made these outlets inaccessible<br />
while gender-based violence and teenage pregnancy<br />
has increased during this time. According to<br />
the United Nations Population Fund, 7 million<br />
additional early and unintended pregnancies<br />
9
stice<br />
in low income and developing countries could<br />
result from COVID-19 disruptions. The need<br />
for targeted messaging, information,<br />
and resources for young people has<br />
become even more critical.<br />
We were able to pivot the program<br />
in three major ways to respond to<br />
COVID-19.<br />
We increased the campaign’s<br />
strong social media element to<br />
boost messaging around issues of<br />
access to family planning products,<br />
service, and advice during lockdowns.<br />
The tagline changed from “Let’s Talk!” to<br />
“Let’s Talk at Home.” Since March, we’ve increased<br />
our social media following by 500%.<br />
Let’s Talk! Campaign launch in South Africa<br />
In November, we launched a youth-led webinar series, Say It Louder. The six-part webinar<br />
series addresses issues of adolescent health and education from multiple vantage points<br />
as moderators, speakers, and youth come together from different countries and contexts<br />
across the region.<br />
To reach these audiences where radio is more accessible than the Internet, we’ve created a<br />
6-episode radio drama and call-in show, “Say It Loud.” In lieu of in-person discussions and<br />
workshops, the dramas and shows inform and entertain the public about EUP issues, foster<br />
informed conversations, and encourage key behavior changes to reduce EUP, especially in<br />
the midst of the COVID-19 pandemic.<br />
To-date, “Let’s Talk!” has launched in 10 countries, supported through <strong>PCI</strong> <strong>Media</strong>’s consultation<br />
on sessions, feedback and advice on using or adapting materials.<br />
We’re continuing to support campaigns in an additional 3 countries with implementation<br />
planning, coordination, and advice. “Let’s Talk!” social media channels have over 10,000 followers.<br />
Despite the challenges of the pandemic, we’re committed to finding new ways to<br />
adapt and serve our communities and our partners.<br />
“Let’s Talk!” <strong>2019</strong> Zambia<br />
Country Launch<br />
10
Health<br />
Response<br />
How Investing in Communications Improves Emergency Health<br />
Since 2015, <strong>PCI</strong> <strong>Media</strong> has partnered with UNICEF Mozambique and Radio Mozambique<br />
on a 360-degree communication initiative, Ouro Negro (Black Gold), to address a range of<br />
issues— including maternal and child health, sexual and reproductive health (SRH), gender-based<br />
violence (GBV), nutrition, gender equity, and others. At the heart of Ouro Negro<br />
is an Entertainment-Education (EE) Portuguese-language serial drama (accessible to<br />
low-literacy audiences) that reaches predominantly rural communities. The highly popular<br />
radio drama has over 2 million listeners.<br />
Broadcasting Critical COVID-19 Messages through Ouro Negro<br />
Because Ouro Negro has been a trusted source for public health information among its listeners,<br />
when the COVID-19 pandemic happened, we were able to use Ouro Negro to share<br />
essential prevention messaging to an already engaged base.<br />
Since the outbreak of COVID-19, the live call-in programs have been transmitting messages<br />
on the pandemic including answering live questions on air from listeners and partnering<br />
with local health authorities. There are also numbers to text to get up-to-date health information.<br />
We’re broadcasting a new Ouro Negro mini-series using existing characters from the original<br />
Education-Entertianment radio drama. The series contains messages and scripts approved<br />
by UNICEF and the Ministry of Health on social distancing, prevention, quarantine,<br />
and hygiene. In addition, the live call-in shows featured local health personnel who answered<br />
listeners’ questions and concerns on the air. Ouro Negro also used social media<br />
channels and Ministry of Health-approved posts on Facebook.<br />
The radio drama changed my life because I started sending educ<br />
and also now I have many numbers that send me messages, even no<br />
forwarded because they are educational messages that help the ch<br />
and friends too, and the novel has helped a lot especially in this area<br />
double protection, and contraception.<br />
11
<strong>PCI</strong> <strong>Media</strong> was able to quickly implement these programmatic changes and disseminate<br />
information effectively for several reasons. To start, we have long-standing partnerships in<br />
Mozambique developed over many seasons, which enabled us to get scripts and messages<br />
rapidly approved. Also, the infrastructure of live call-in shows was already in place as part<br />
of the existing multimedia campaign<br />
and could easily be used to disseminate<br />
new critical information, particularly for<br />
audiences in hard-to-reach areas of the<br />
country. This allowed for two-way communication<br />
and authentic engagement<br />
with the audience that, as the situation<br />
evolved, ensured an avenue for a dialogue<br />
with audiences with a trusted and<br />
well-known program in the community.<br />
The pandemic did create challenges in<br />
producing the radio mini-series while<br />
respecting the health and safety of the<br />
writers, producers, and actors. We accomplished<br />
this through social distancing,<br />
recording voices one by one, and disinfecting<br />
the studio between each actor.<br />
While this affected the timeline and had<br />
budget implications, we are grateful to<br />
our partners for their flexibility in reallocating<br />
funds to these new activities.<br />
Ouro Negro Facebook post<br />
ational messages to my friends and family,<br />
w about COVID-19 and I have received and<br />
ange of behavior in my person, my family<br />
of condom use, reproductive sexual health,<br />
Lázaro Baptista, 26 years old, Chimoio/Beira<br />
12
Environment<br />
Creating a Strategy to Drive Change for Climate Action<br />
For the past five years, <strong>PCI</strong> <strong>Media</strong> has been leading the comprehensive communications<br />
efforts for the West Africa Biodiversity and Climate Change Program (WA BiCC), funded<br />
by USAID and implemented by Tetra Teach ARD and its partners. West Africa faces many<br />
environmental challenges, including wildlife trafficking, low coastal resilience to climate<br />
change, and deforestation. Without significant changes in action from individuals, community<br />
members, and policy makers, climate change threatens the health, safety, and welfare<br />
of millions in the region.<br />
Why Big Changes Need Strategic Communications<br />
Producing powerful media across a variety of platforms to raise public awareness, shift social<br />
norms, and generate action has been a crucial component in driving change. As part<br />
of the strategy, we produced radio dramas, films, social media, comic books, community<br />
mobilization campaigns, and traditional advocacy to encourage audiences to take action<br />
and to promote sustainable behaviors. In order to do this effectively, our strategy engaged<br />
stakeholders at the individual, community, and policy level.<br />
Our two radio dramas, Watasay Ston, broadcast in 24 coastal communities, 3 languages, 4<br />
radio stations in Sierra Leone, and Forest Blessings, aired on 9 radio stations across Liberia,<br />
Sierra Leone, Guinea, and Côte d’Ivoire, increased people’s knowledge in forest conservation,<br />
alternative and sustainable livelihoods, related health issues, and the negative impacts<br />
of wildlife trafficking. Our monitoring and evaluation shows that over 45 thousand people<br />
participated in the campaigns that were promoted in these radio dramas. Callers repeatedly<br />
said communities need more awareness–raising activities, including radio programs like<br />
Forest Blessings in order to keep the conservation conversation going.<br />
In addition to videos and radio programs, <strong>PCI</strong> <strong>Media</strong> launched a digital campaign on social<br />
media and managed the website. Our efforts resulted in a total of 3.1 million digital media<br />
impressions.<br />
13
ent<br />
Community and Capacity Building<br />
Community involvement and capacity building are at the forefront of our core values and<br />
methodology. Through training and workshops, we help ensure that our radio programs<br />
are a path to sustainable change. These workshops train local community members, including<br />
radio hosts, in how to facilitate call-in shows and dialogue that have the greatest<br />
impact on people.<br />
Communications and advocacy training for the Coastal Chiefdoms Natural Resource Management<br />
Network in Sierra Leone<br />
Training radio station presenters in facilitating meaningful discussions, Sierra Leone<br />
Communications and Advocacy Training for the Abidjan Convention and its partners<br />
In creating content, participant input is essential to ensure engagement and relevancy.<br />
Community members were consulted in the design of radio dramas and media to ensure<br />
relevancy and accessibility.<br />
Policy Level<br />
Buy-in from individuals and local leaders is essential to implement changes in behaviors<br />
and practices. But policies are also needed to ensure clear guidance on which activities<br />
benefit the community and environment.<br />
In 2015, <strong>PCI</strong> <strong>Media</strong> led Policy Dialogues in West Africa through our STEWARD program (Sustainable<br />
and Thriving Environments for West African Regional Development)—in partnership<br />
with US Forest Service and USAID—to create an important space for discussion and<br />
consensus among groups from different regions. These dialogues contributed to positive<br />
changes adopted by the Mano River Union (MRU), a group of four West African countries<br />
that share similar cultures, trans border forests, economic and security interests. Natural<br />
Resource Management is now a priority for MRU.<br />
Providing strategic communications about issues of biodiversity conservation and climate<br />
adaptation, creates the space to help individuals, communities, and leaders shift attitudes<br />
and behavior, and create policy that preserves both the environment and also the millions<br />
of people who depend on the natural resources of the West Africa region. We look forward<br />
to the opportunity to continue our climate work in the region.<br />
Coast of Liberia<br />
14
Awards<br />
November <strong>2019</strong><br />
Cinefish Award for Best Short Video/Film (less than 5<br />
minutes long), Gulf and Caribbean Fisheries Institute<br />
‘Breaking Up With Plastics - Caribbean’ in partnership with<br />
UNEP<br />
<strong>2019</strong><br />
August <strong>2019</strong><br />
1x Sliver Award for an Integrated Campaign, Commward<br />
1x Silver Award for Efficacy, Commward<br />
1x Sliver Award for a Campaign for Women, Commward<br />
1x Silver Award for Harmony, Commward<br />
1x Bronze Award for a Social Campaign, Commward<br />
1x Bronze Award for Film, Commward<br />
‘Ending Child Marriage’ campaign under Bangladesh<br />
Brand Forum, in partnership with UNICEF and Asiatic<br />
August <strong>2019</strong><br />
1x Award of Excellence Special Mention for Use of Film /<br />
Video for Social Change, Indie Fest<br />
1x Award of Excellence Special Mention: Nature /<br />
Environment / Wildlife, Indie Fest<br />
‘Nature for All’ in partnership with Nancy Colleton, Pixeldust<br />
Studios, IUCN, CEC, and Parks Canada (USA)<br />
May <strong>2019</strong><br />
1x Bronze Telly Award: Social Responsibility<br />
‘Icchedana’ in partnership with UNICEF Bangladesh<br />
May <strong>2019</strong><br />
3x Platinum Hermes for Print <strong>Media</strong> & PR<br />
1x Gold Hermes in Print <strong>Media</strong><br />
1x Honorable Mention Hermes in Electronic <strong>Media</strong><br />
‘Nature For All’ <strong>Annual</strong> <strong>Report</strong>; ‘Nature For All Connecting<br />
Synthesis’; Global HPV Communications and Risk/Crisis<br />
Management; ‘Gridiron Green’<br />
May <strong>2019</strong><br />
1x Award of Excellence for Use of Film / Video for Social<br />
Change, Indie Fest<br />
‘#CleanSeas Break-Up PSA: Christmas Edition - Home for<br />
the Holidays’ in partnership with UN Environment and<br />
Footage Films<br />
May <strong>2019</strong><br />
1x Award of Excellence for Reality Programming,<br />
Indie Fest<br />
‘Cocina con Causa’ in partnership with WFP Peru, TV Peru<br />
and Soledad Reality Peru<br />
15
28<br />
total<br />
February <strong>2019</strong><br />
1x Award of Distinction for Humanitarian work from the<br />
Accolade Global Film Competition<br />
‘#WildforLife Conservation Champions’ in partnership with<br />
UN Environment<br />
February <strong>2019</strong><br />
1x Outstanding Achievement for Humanitarian work<br />
1x Award of Excellence for Use of Film/Video for<br />
Social Change<br />
1x Award of Excellence for Reality Programming<br />
Best Shorts<br />
‘Cocina con Causa’ in partnership with WFP Peru, TV Peru<br />
and Soledad Reality Peru<br />
February <strong>2019</strong><br />
2x Awards of Distinction, Indie Fest<br />
‘Ending Child Marriage: Kazi’; ‘Ending Child Marriage: Bus’,<br />
a partnership with UNICEF, Asiatic MCL, and the Health<br />
Ministry of Bangladesh<br />
February <strong>2019</strong>,<br />
2x Outstanding Achievement for Humanitarian work,<br />
Best Shorts<br />
‘Ending Child Marriage in Bangladesh PSA: Anwar Hossain’;<br />
‘Ending Child Marriage PSA: Minoti’, in partnership with<br />
UNICEF, Asiatic and The Health Ministry of Bangladesh<br />
April <strong>2019</strong><br />
1x Shorty Silver Award<br />
1x Shorty Audience Honor<br />
‘#WildForLife’ implemented with UN Environment<br />
May <strong>2019</strong><br />
1x Award of Excellence for Reality Programming, Indie Fest<br />
‘Cocina con Causa’ in partnership with WFP Peru, TV Peru and<br />
Soledad Reality Peru<br />
16
Staff<br />
Board<br />
Supporte<br />
Staff<br />
New York Staff<br />
Meesha Brown, President<br />
Anthony Scala, Chief Financial Officer<br />
Emma Markham, Program Operations Officer<br />
Michelle Lanchart, Chief of Staff<br />
David J. Andrews, Director of Development<br />
Marco Rodriguez, Creative Communications Manager<br />
David Wood, Vice President of Global Programs<br />
Loretta Cheung, Environment Program Lead<br />
Amanda Brown, Associate Environment Program Manager<br />
Graciela Leal, M & E and Social Justice Program Lead<br />
Jocelyn Iverson, Associate Social Justice Program Manager<br />
Board<br />
<strong>2019</strong><br />
Lynne, Yeannakis Ed.D (Chair)<br />
Rita Fredricks Salzman (Vice Chair)<br />
Sally Timpson (Secretary)<br />
Richard Stone (Treasurer)<br />
Jon Kurland<br />
Robert M. Allen<br />
Paal Frisvold<br />
Terry Mollner<br />
Theana Iordanou<br />
Pamela Newman, Ph. D<br />
Paula Denise Patnoe-Woodley<br />
Jay Yu<br />
International Staff<br />
Fred Cohen (Chair Emeritus)<br />
Bennet Charles, Caribbean Communications Officer<br />
2020<br />
Javier Ampuero, Latin America Regional Program Manager<br />
Lynne, Yeannakis Ed.D (Chair)<br />
Johnny Anaya Lopez, Latin America Program Manager<br />
Rita Fredricks Salzman (Vice Chair)<br />
Monica Suarez, Latin America Program Officer<br />
Sally Timpson (Secretary)<br />
Chazz Pitts-Kyser, Communications Team Lead<br />
Richard Stone (Treasurer)<br />
Darius Barrolle, Senior Communications Specialist<br />
Brenda Campos-Nesme<br />
Fatmata Katta, Communications Officer<br />
Jon Kurland<br />
Eduzi Nyomi, Communications Specialist<br />
Robert M. Allen<br />
Patricia David e Silva Bettencourt, Country Coordinator<br />
Paal Frisvold<br />
Francilia Zavane, Scriptwriter<br />
Terry Mollner<br />
Elena Colonna, Research and Message Manager<br />
Theana Iordanou<br />
Alberto Guambe, Accountant<br />
Pamela Newman, Ph. D<br />
Absalao Silindane, Logistics<br />
Paula Denise Patnoe-Woodley<br />
Hamida Momade, Project Manager<br />
Parag Mehta<br />
Carlos Anselmo, Radio Coordinator<br />
Fred Cohen (Chair Emeritus)<br />
Juvencia Lucas , Monitoring Official<br />
Felix Mambucho , Theater Coordinator<br />
17
Supporters<br />
Individual<br />
Albright, Adam<br />
Anonymous<br />
Anonymous<br />
Anson, Sally<br />
Bramble, Barbara<br />
Burnell, Roger<br />
Carter, Catherine<br />
Chace, James F.<br />
rs<br />
Conant, Elizabeth<br />
Cummings, John<br />
Field, Allan<br />
Goodman, Richard<br />
Greenberg, Susan<br />
Hansen, John And Halla<br />
Hartline, Peter<br />
Henning, Theodore<br />
Hirschi, John<br />
Houget-Neel, Constance<br />
Jensen, Joel<br />
Kenneth L. Henderson (General Counsel)<br />
Koldinger, Marjorie<br />
Lynch, Deborah<br />
Mr And Mrs Helm<br />
Salzman, Jeffrey<br />
Scala, Anthony<br />
Schreurs, Raymond Lavern<br />
Soboczenski, Edward<br />
Steele, Anne<br />
Steele, Richard And Elizabeth<br />
Stein-Sharpe, Deborah<br />
Tjepkema, John<br />
Foundations<br />
Anonymous<br />
The Aspen Foundation<br />
Lois La Boule Trust<br />
Jane Eldridge, Charitable Remainder Trust<br />
Humboldt Foundation<br />
The Shenandoah Foundation<br />
BT Rocca Foundation<br />
Tomchin, Cheryl<br />
Thornton Foundation<br />
Shenandoah Foundation<br />
Cappy Silver Foundation<br />
Bryan Cave Leighton Paisner<br />
Robert Allen Foundation<br />
Jerry and Diane Cunningham<br />
The Aspen Business Center Foundation<br />
Forrest C. And Frances Lattner Foundation<br />
Weeden Foundation<br />
The Clayton Fund<br />
Wildlife Conservation Society<br />
World Food Program<br />
Bushrod H. Campbell And Hall Fund<br />
Leo D. Sears Memorial Endowment Fund<br />
Partners<br />
UNICEF<br />
European Commission<br />
Grand Challenges Canada<br />
Food And Agriculture Organization (FAO)<br />
Save The Children<br />
iWEco<br />
Unesco<br />
United Nations Population Fund<br />
SAfAIDS<br />
Moses Feldman Family Foundation<br />
Mines Advisory Group<br />
United Nations Environment Program<br />
Tetra Tech<br />
Sustainable Forestry Initiative<br />
US Department Of The Interior<br />
18
Financials<br />
<strong>PCI</strong>-<strong>Media</strong> Impact, Inc.<br />
Statement of Activities and Changes in Net Assets<br />
Tuesday, December 31, <strong>2019</strong><br />
Revenue<br />
Without<br />
Donor<br />
Restrictions<br />
With<br />
Donor<br />
Restrictions<br />
Total<br />
2018 Total<br />
Contributions and grants<br />
Investment return, net<br />
Other income<br />
Sub Total Revenue<br />
$609,351<br />
4,389<br />
44,254<br />
657,994<br />
$3,406,440<br />
-<br />
-<br />
3,406,440<br />
$4,015,791<br />
4,389<br />
44,254<br />
4,064,434<br />
$5,754,619<br />
7,748<br />
31,536<br />
5,793,903<br />
Net assets released from restrictions<br />
Total operating revenue and support<br />
3,427,623<br />
4,085,617<br />
(3,427,623)<br />
(21,183)<br />
-<br />
4,064,434<br />
-<br />
5,793,903<br />
Operating expenses<br />
Program Expenses<br />
Serial drama<br />
Global campaigns<br />
General program<br />
Supporting Expenses<br />
Administration<br />
Fundraising<br />
Total operating expenses<br />
1,992,827<br />
1,528,163<br />
414,314<br />
851,955<br />
315,246<br />
5,102,505<br />
-<br />
-<br />
-<br />
-<br />
-<br />
-<br />
1,992,827<br />
1,528,163<br />
414,314<br />
851,955<br />
315,246<br />
5,102,505<br />
2,081,415<br />
2,218,563<br />
580,983<br />
618,821<br />
290,405<br />
5,790,187<br />
Change in net assets from operations<br />
(1,016,888)<br />
(21,183)<br />
(1,038,071)<br />
3,716<br />
Non-operating changes<br />
Bequests<br />
Changes in the value of split-interest<br />
agreements<br />
Total non-operating Activities<br />
14,968<br />
-<br />
14,968<br />
-<br />
-<br />
-<br />
14,968<br />
-<br />
14,969<br />
292,436<br />
4,471<br />
296,907<br />
Change in net assets<br />
Net assets, beginning of year<br />
Net assets end of year<br />
(1,001,920)<br />
1,689,897<br />
$687,977<br />
(21,183)<br />
495,734<br />
$474,551<br />
(1,013,103)<br />
2,185,631<br />
$1,162,528<br />
300,623<br />
1,885,008<br />
$2,185,631<br />
1,528,163<br />
Global Campaigns<br />
Serial Drama<br />
1,992,827<br />
Administration<br />
General Program<br />
Fundraising<br />
851,955<br />
414,314<br />
315,246
Impact, Inc.<br />
Statement of Financial Position<br />
Tuesday, December 31, <strong>2019</strong><br />
ls<strong>PCI</strong>-<strong>Media</strong><br />
Assets<br />
Cash and cash equivalents<br />
Contributions and grants receivable<br />
Promissory Note Receivable<br />
Prepaid expenses and other assets<br />
Investments<br />
Leasehold improvements and equipment, net<br />
Total assets<br />
<strong>2019</strong><br />
$199,074<br />
536,454<br />
13,201<br />
38,291<br />
501,286<br />
229,860<br />
$1,518,166<br />
2018<br />
$165,263<br />
1,128,776<br />
24,525<br />
41,233<br />
819,269<br />
286,439<br />
$2,465,505<br />
Liabilities And Net Assets<br />
Liabilities.<br />
Accounts payable and accrued expenses<br />
Advances Payable<br />
Total Liabilities<br />
<strong>2019</strong><br />
$355,638<br />
-<br />
$355,638<br />
2018<br />
$258,471<br />
21,403<br />
$279,874<br />
Net Assets<br />
Without Donor Restriction<br />
Operating<br />
Board designated<br />
Sub Total Net Assets W/out Donor Restrictions<br />
With Donor Restrictions<br />
Time restricted for future periods<br />
Purpose restricted<br />
Sub Total Net Assets With Donor Restrictions<br />
Total net assets<br />
Total Liabilities and net assets<br />
<strong>2019</strong><br />
$178,948<br />
509,029<br />
$687,977<br />
-<br />
474,551<br />
474,551<br />
$1,162,528<br />
$1,518,166<br />
2018<br />
$870,295<br />
819,602<br />
$1,689,897<br />
60,000<br />
435,734<br />
495,734<br />
$2,185,631<br />
$2,465,505<br />
20
C<br />
Participatory<br />
Progressive<br />
Positive<br />
Proactive<br />
Playful<br />
Pivotal<br />
Communication<br />
Capacity-Builders<br />
Change<br />
Creative<br />
Curious<br />
Current<br />
International<br />
Imagined<br />
Informed<br />
Insight<br />
Intrepid<br />
Inspired<br />
MEDIA<br />
/pcimedia<br />
@pcimedia1<br />
@pcimedia<br />
/company/pcimedia<br />
pcimedia.org<br />
For more information, please contact Michelle Lanchart, Chief of Staff<br />
mlanchart@pcimedi.org<br />
<strong>PCI</strong>-<strong>Media</strong> Impact, Inc. is an independent, non-profit organization with tax exempt<br />
status under Section 501(c)(3) of the Internal Revenue Code. A copy of the complete<br />
audited financial statements represented here and/or a copy of the IRS form 990 may<br />
be obtained by writing to : <strong>PCI</strong>-<strong>Media</strong> Impact, Inc., 777 United Nations Plaza, 5th Floor,<br />
New York, New York 10017-3521 or to the Office of the Attorney General, New York State<br />
Department of Law, Charities Bureau, 28 Liberty Street New York, NY 10005