Baileys Dessert ENG

Dessert
WITH THE TASTE OF BAILEYS,
CAPPUCCINO AND CHOCOLATE

Market
• Indulgence is a crucial part of everyday’s life, but the focus is more and more on portion-control
and the quality of the snacks 1
• Desserts stand for comfort and relief, time to unplug and focus on yourself 2
• Focus on food and drinks that can stand out from the crowd 3
• Creamy is a big feature regarding desserts 3
• Grown-up treats on the rise: usage of spirits and more complex flavours are trending with desserts 4
• Unique, innovative products are missing in the chilled milk snack and desserts market
Product
• Baileys Dessert - the chilled moment of indulgence for adults!
Tuck into a rich chocolate ganache, two heavenly light & airy layers of a Baileys-and a Cappuccinomousse
on a Baileys-soaked soft sponge cake.
• An exciting combination of different textures to create the perfect dessert delight
• Its premium appeal is expressed by an exclusive and catchy packaging design
• Baileys dessert comes in a premium glass as single and double pack wrapped with a carton sleeve
Benefits
• Perfect fit with Baileys as brand stands for pure indulgence and elegance
• The popularity of the brand Baileys is triggering impulse purchases
• First chilled dessert under license of Baileys
• The product is perfectly meeting current market trends
• Unique combination of diverse textures and popular flavours
• Fair markup for the trade
Source:
1
State of Snacking (2019): Introducing the State of Snacking Study by MDLZ and The Harris Poll
2
State of Snacking (2020): The second annual State of Snacking Study by MDLZ and The Harris Poll
3
Baileys Treat Report (2021): The year delicious and playful come together
4
Baileys Treat Report (2020): How we want treats and why they matter
Article Name Article Number Languages GTIN Unit/Pallet
Baileys Dessert 80g (EVE)
9120097311085 2.176
10205048 DE, GB
Transporteinheit 8xEVE 9120097311153 272
Baileys Dessert 2x80g (EVE)
DE, ENG, IT, FR, 9120097310606 1.088
10205033
Transporteinheit 8xEVE PL, DK, SE, ESP 9120097310613 136
TSC Food Products GmbH
Bahnhofplatz 1 | 4600 Wels | Austria
The Baileys word and associated logos are trademarks of R & A Bailey & Co and are used under license.
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