Concept Book "The Ritual of local Handcraft" by Alice Weber
This concept book gives you a detailed insight into the background of "The Ritual of local Handcraft".
This concept book gives you a detailed insight into the background of "The Ritual of local Handcraft".
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Calculations
CALCULATIONS ARE FOR THE WHOLE KIT WHICH IMPLEMENTS ALL THE SEPERATE
PRODUCTION COSTS!
VALUE BASED
- value based costs because it is a product with meaning and it goes beyond only the product as it
is customised
INVERTED RAZOR AND BLADES MODEL
- inverted razor & blades business model
--> customer buys expensive DIY-kit first and then keeps on buying rather inexpensive add-ons
and refills
3RD PARTY INVESTMENT
- 1 mio, 5 years patent, 2% of yearly profit
--> need of investment of AR- software development because this is very complex
FIXED COSTS
- 30%; above average personnel (lab-workers, scientists etc.), machines, rent, below average
amount of prototypes are produced
--> not that many
PURPOSE OF PROTOTYPE FOR BRAND
- rather a promotion
VALUE FOR CUSTOMER
- EXCLUSIVITY, ACCESSIBLE LUXURY
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