Haddonfield Today_Media Kit 2021

HaddonfieldToday

haddonfield • today

The mobile-friendly community calendar for Haddonfield NJ

Sample Issue (#088):

Mobile-friendly community calendar

for Haddonfield NJ

MAGAZINE-SIZE

6.75” x 10.75”

Read the basics in print ...

the details on your smartphone.

View School

Board meetings

Meetings of the

Haddonfield Board

of Education may be

viewed on the School

District’s YouTube

channel at bit.ly/3f7270B.

Scan the QR code n.

The most recent

meeting was on Thu Jan

7. The next is scheduled

for 7pm on Thu Jan 28.

Scan to read

this issue on

your tablet or

smartphone.

TO ORDER

CITRUS

on your

smartphone,

scan the QR

code:

.

n Haddonfield Today

A community calendar in a magazine format, publicizing

coming events in Haddonfield NJ. (Launched September 2017, it

is the successor to What’s On Haddonfield, founded 1991.)

l Normally, we publish Haddonfield Today every other Friday

– more frequently during the holidays; less often during the

summer. In January 2021, however, we adopted a Pandemic

Schedule under which we publish every four weeks – 17 issues

per year. Online, Haddonfield[dot]Today is updated daily.

l Mailed free to homes and businesses in Haddonfield and

placed at key high-traffic locations throughout the town.

l Read, retained, and referred to repeatedly over its lifespan.

Referred to as “my bible” (lower-case “b”) by many readers,

who find it “indispensable.”

l Valued – by merchants, business owners, professionals,

restaurateurs, the municipality, the schools, and community

organizations – as a proven, effective, and economical

advertising and communications vehicle.

l Print run is 6,500, of which 5,800 are mailed. Pick-up

copies are placed in shops, restaurants, coffee shops, schools,

municipal buildings, and places of worship.

l Printed on premium white newsprint, stitched, trimmed.

s

s

BASIC STORY

IN MAGAZINE

DETAILS

ON YOUR

CELL!

SCAN

QR CODE

t

s

Actual QR code for Citrus story.

Cameras on newer smartphones

will scan QR codes automatically.

Even so, we prefer the i-nigma app.

It’s free ... and lightning fast.

The Gumnut Group LLC • 258 Kings Highway East, Haddonfield NJ 08033 • 856-428-3399 • sales@gumnutgroup.com • 2021Jan21


haddonfield • today

The mobile-friendly community calendar for Haddonfield NJ

Sample Issue (#088):

Publication Schedule 2021-1 *

Issue Issue Date Events OF NOTE

_________________________________________________________________________

* Pandemic Schedule: Every four weeks, except August, November, December

* Regular Schedule – every two weeks, ditto – will resume as soon as practical.

_________________________________________________________________________

• Wed Dec 30 HT089 Fri Jan 8 Martin Luther King Jr Day Mon Jan 18

_________________________________________________________________________

• Thu Jan 28 HT090 Fri Feb 5 YP Valentine’s Day Sun Feb 14

Presidents Day Mon Feb 15

_________________________________________________________________________

• Thu Feb 25 HT091 Fri Mar 5 St. Patrick’s Day Wed Mar 17

_________________________________________________________________________

• Thu Mar 25 HT092 Fri Apr 2 Easter Sun Apr 4

_________________________________________________________________________

• Thu Apr 22 HT093 Fri Apr 30 YP Mother’s Day Sun May 9

Municipal Election Tue May 11

_________________________________________________________________________

• Thu May 20 HT094 Fri May 28 Memorial Day Mon May 31

Last day of School Thu Jun 17

Juneteenth Sat Jun 19

Father’s Day Sun Jun 20

_________________________________________________________________________

• Thu Jun 17 HT095 Fri Jun 25 Independence Day (obs) Mon Jul 5

_________________________________________________________________________

• Thu Jul 15 HT096 Fri Jul 23 YP Sidewalk Sale begins Thu Aug 5

This issue lasts for 6 weeks.

_________________________________________________________________________

• Thu Aug 26 HT097 Fri Sep 3 Labor Day Mon Sep 6

Rosh Hashanah Mon Sep 6

First Day of School Wed Sep 8

Yom Kippur Wed Sep 15

_________________________________________________________________________

• Thu Sep 23 HT098 Fri Oct 1 YP Columbus Day Mon Oct 11

_________________________________________________________________________

• Thu Oct 21 HT099 Fri Oct 29 Halloween Sun Oct 31

School Board Election Tue Nov 2

Veterans Day Thu Nov 11

_________________________________________________________________________

• Thu Nov 4 HT100 Fri Nov 12 Now weekly thru Christmas.

_________________________________________________________________________

• Thu Nov 11 HT101 Fri Nov 19 YP Thanksgiving Thu Nov 25

Candlelight Shopping Fri Nov 26

_________________________________________________________________________

• Thu Nov 18 HT102 Fri Nov 26 Candlelight Shopping Fri Dec 3

Hanukkah begins Sun Nov 28

_________________________________________________________________________

• Tue Nov 23 HT103 Fri Dec 3 Candlelight Shopping Fri Dec 10

_________________________________________________________________________

• Thu Dec 2 HT104 Fri Dec 10 YP Candlelight Shopping Fri Dec 17

_________________________________________________________________________

• Thu Dec 9 HT105 Fri Dec 17 Christmas Day (obs) Fri Dec 24

Christmas Day Sat Dec 25

Kwanzaa begins Sun Dec 26

New Year’s Day (obs) Fri Dec 31

_________________________________________________________________________

YP = New Yellow Pages (inside back cover). Runs for 3 issues (12 weeks). Ex: Jul, Sep (2 issues = 10 weeks).

t DEADLINE

The Gumnut Group LLC • 258 Kings Highway East, Haddonfield NJ 08033 • 856-428-3399 • sales@gumnutgroup.com • 2021Jan21


Ad Sizes & Rates 2021-1

haddonfield • today

The mobile-friendly community calendar for Haddonfield NJ

Sample Issue (#088):

2x1

1

x

2

2x1 = 3.5" x 2.25"

1x2 = 1.6875" x 4.625"

Black $ 79

Color $ 129

3-Pack Black $ 237

3-Pack Color $ 237

2x3

2x3 = 3.5" x 7"

Black $ 214

Color $ 274

3-Pack Black $ 642

3-Pack Color $ 642

3x1

1

x

3

3x1 = 5.3125" x 2.25"

1x3 = 1.6875" x 7"

Black $ 119

Color $ 169

3-Pack Black $ 357

3-Pack Color $ 357

2x4

n Publication Specs

• 6.75" wide x 10.75" high

• 35# Premium 80 bright

newsprint

• Saddle-stitched, trimmed

n Premium Positions

Add to black rate:

• Inside covers 20%

• Back cover 25%

• Specified page 20%

n Pre-Printed Inserts

• Maximum size 6" x 10"

• Fold 8.5" x 11" in 2 or 3.

• Quantity 5,900

• Cost $290

n The 3-Pack Deal!

Buy 3, get COLOR FREE!

• Run the same ad in three

consecutive issues and we’ll

cover the cost of color.

• One invoice, one tear-sheet,

one payment.

• Except: Premium, barter ads.

2x4 = 3.5" x 9.375"

Black $ 256

Color $ 326

3-Pack Black $ 768

3-Pack Color $ 768

1

x

4

1x4 = 1.6875" x 9.375"

2x2 = 3.5" x 4.625"

Black $ 158

Color $ 218

3-Pack Black $ 474

3-Pack Color $ 474

3x3

2x2

3x3 = 5.3125" x 7"

Black $ 278

Color $ 348

3-Pack Black $ 834

3-Pack Color $ 834

3x2

3x2 = 5.3125" x 4.625"

Black $ 214

Color $ 274

3-Pack Black $ 642

3-Pack Color $ 642

3x4

3x4 = 5.3125" x 9.375"

Black $ 342

Color $ 422

3-Pack Black $ 1,026

3-Pack Color $ 1,026

n Ad Sizes

• Most newspapers use “column inches” to

describe the sizes of their ads. Haddonfield

Today is different. It uses a modular grid that’s

3 units wide and 4 units high.

• In Haddonfield Today, “two by three” means

2 units wide by 3 units high. A 2x3 ad is 3.5”

wide and 7” high.

• This shaded box is the size of a 2x1 ad –

about the size of a business card.

n Yellow Pages

• A business directory, usually on inside back cover.

• Each listing is in its own box, with its own header.

• Up to 7 lines, with business

name and phone in bold.

• Listings run for 6 issues

(typically, 24 weeks).

• Yellow background:

$10 per issue. 6 issues $60.

• White background:

$15 per issue. 6 issues $90.

LAWN & LANDSCAPE

Kyle Wright’s LAWN CARE

Lawn care done wright!

A locally rooted company.

You name it – we do it.

Call now for seasonal

clean-ups.

856-547-0101

Actual Size

The Gumnut Group LLC • 258 Kings Highway East, Haddonfield NJ 08033 • 856-428-3399 • sales@gumnutgroup.com • 2021Jan21


Haddonfield Today: The Yellow Pages 2021-1

l Attractive! Affordable!

Effective! Interactive!

• Each listing is in its own box, with its own

category above.

• Choose from two sizes and four formats.

• Rates as low as $10 per issue (minimum:

9 consecutive issues).

• Optional white background, larger type,

and red accents make your listing more

noticeable.

• A QR code – linked to your website,

Facebook, coupon, text, or video – makes

your listing interactive!

• Pay in advance by cash, check, or charge

to your card.

l Rates

• Minimum booking: 6 issues*

• Option 1: 6 issues @ $10 = $60

18 issues (1 year), save 10% = $162

• Option 2: 6 issues @ $15 = $90

18 issues (1 year), save 10% = $243

• Option 3: 6 issues @ $20 = $120

18 issues (1 year), save 10% = $324

• Option 4: 6 issues @ $25 = $150

* Issue HT096 (Jul 23) counts as 2 issues.

l Your Listing

USE 7 LINES MAX!

Business Name

Category

The word /s in the black bar.

_____________

l Option 1

1-BOX YELLOW

$10 per issue.

7 lines of 8pt type,

yellow background.

_____________

l Option 2

1-BOX WHITE

$15 per issue.

7 lines of 8pt type,

white background.

_____________

l Option 3

2-BOX YELLOW

$20 per issue.

5 lines of 11pt type,

yellow background.

_____________

l Option 4

2-BOX WHITE

$25 per issue.

6 lines of 9pt type,

QR code, red accents,

white background.

Maximum 30 characters and spaces per line. Do not hyphenate!

ACCOUNTANTS

Sinclair Associates LLC

Tax and accounting service.

Small business and individual.

Annuities (fixed and variable).

101 Windsor Ave, Haddonfield

sinclairassocllc.com

856 354-2266

ACCOUNTANTS

Sinclair Associates LLC

Tax and accounting service.

Small business and individual.

Annuities (fixed and variable).

101 Windsor Ave, Haddonfield

sinclairassocllc.com

856 354-2266

ACCOUNTANTS

Sinclair Associates LLC

Tax and accounting service. Small business and

individual. Annuities (fixes and variable).

Member, AICPA. 101 Windsor Ave, Haddonfield.

sinclairaaaocllc.com 856 354-2266

ACCOUNTANTS

l Dates

Deadlines, issues, and

publication dates for

the first part of 2021:

• Thu Jan 28 for

HT090 on Fri Feb 5

• Thu Apr 22 for

HT093 on Fri Apr 30

• Thu Jul 15 for

HT096 on Fri Jul 23

• Thu Sep 23 for

HT098 on Fri Oct 1

Sinclair Associates LLC

Tax and accounting service. Small

business and individual. Annuities

(fixed and variable). Member, AICPA.

101 Windsor Ave, Haddonfield

sinclairassocllc.com 856 354-2266

Sample Issue:

|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|

|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|

Description of

Products or Services

Do NOT Hyphenate!

|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|

|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|

|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|

Address

Only if relevant

|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|

|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|

Web Site

|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|

l Payment

Phone

|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|

Contact

Option # .......... Issues: ___ 6 ___ 12 ___ 18 Cost: $ .................. First Issue # HT: ...................

___ Cash ___ Check ___ Credit/Debit Card |__|__|__|__||__|__|__|__||__|__|__|__||__|__|__|__| Exp. |__|__||__|__|

Name on Card: ..................................................... Address: ........................................................................................................

The Gumnut Group LLC • 258 Kings Highway East, Haddonfield NJ 08033 • 856-428-3399 • sales@gumnutgroup.com • 2021Jan21

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