Covid-19 | Swipe & Deploy Reactivation Campaign
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C O V I D - 1 9 S W I P E A N D D E P L O Y<br />
REACTIVATION<br />
CAMPAIGN<br />
C o u r t e s y o f D C P r a c t i c e G r o w t h
A look at the<br />
campaign...<br />
W e u s e I n f u s i o n s o f t a s o u r C R M , b u t n o<br />
m a t t e r w h a t s y s t e m y o u u s e , a r e a c t i v a t i o n<br />
c a m p a i g n i s e a s y t o s e t u p . T h i s t e m p l a t e<br />
i s e a s i l y t r a n s f e r a b l e a n d i s o u r g u i d a n c e<br />
i n s e t t i n g u p y o u r s .<br />
© 2018 - 2021 Rieder Wellness Ltd.
E M A I L 1<br />
S U B J E C T L I N E : C O V I D - 1 9 U P D A T E - Y O U<br />
H A V E £ 1 0 0 C A R E O N U S !<br />
© 2018 - 2021 Rieder Wellness Ltd.
E M A I L 2<br />
S U B J E C T L I N E : R E : C O V I D - 1 9 U P D A T E -<br />
Y O U H A V E £ 1 0 0 C A R E O N U S !<br />
© 2018 - 2021 Rieder Wellness Ltd.
E M A I L 3<br />
S U B J E C T L I N E : [ C O V I D - 1 9 ] A M E S S A G E<br />
F R O M O U R C O - F O U N D E R . . .<br />
© 2018 - 2021 Rieder Wellness Ltd.
E M A I L 4<br />
S U B J E C T L I N E : I T ' S T I M E T O B O O S T Y O U R<br />
H E A L T H . . .<br />
© 2018 - 2021 Rieder Wellness Ltd.
E M A I L 5<br />
S U B J E C T L I N E : [ C O V I D - 1 9 ] H A V E Y O U<br />
R E D E E M E D Y O U R £ 1 0 0<br />
~ C O N T A C T . F I R S T N A M E ~ ?<br />
© 2018 - 2021 Rieder Wellness Ltd.
E M A I L 6<br />
S U B J E C T L I N E : F W D : H A S<br />
~ C O N T A C T . F I R S T N A M E ~ R E D E E M E D T H E I R<br />
£ 1 0 0 C R E D I T ?<br />
© 2018 - 2021 Rieder Wellness Ltd.
E M A I L 7<br />
S U B J E C T L I N E : R E D E E M Y O U R £ 1 0 0 A N D<br />
G E T Y O U R A P P O I N T M E N T B O O K E D T O D A Y !<br />
© 2018 - 2021 Rieder Wellness Ltd.
E M A I L 8<br />
S U B J E C T L I N E : [ W E A R E O P E N ] B O O K<br />
Y O U R F R E E * V I S I T W I T H U S T O D A Y ! !<br />
© 2018 - 2021 Rieder Wellness Ltd.
E M A I L 9<br />
S U B J E C T L I N E : R E : Y O U R U P C O M I N G<br />
A P P O I N T M E N T . . . A T H A N K Y O U M E S S A G E<br />
F R O M O U R C O - F O U N D E R !<br />
© 2018 - 2021 Rieder Wellness Ltd.
E M A I L 1 0<br />
S U B J E C T L I N E : [ B O O K I N G<br />
C O N F I R M A T I O N ] Y O U R A P P O I N T M E N T<br />
W I T H U S . . .<br />
© 2018 - 2021 Rieder Wellness Ltd.
TELEPHONE SCRIPT<br />
CONTEXT:<br />
IN THESE TIMES OF UNCERTAINTY WE ARE GOING THE EXTRA MILE TO CREDIT<br />
ALL OUR LOYAL CUSTOMERS THAT QUALIFIED…LIKE YOURSELF WITH £100<br />
WORTH OF<br />
CARE ON YOUR ACCOUNT TO USE AS YOU LIKE BEFORE THE END OF MAY. (IF<br />
THEY WANT TO BOOK AFTER THAT’S FINE)<br />
OBJECTIVE 1<br />
BOOK THEM IN ANY TIME, WITH AS SOON AS POSSIBLE BEING GREAT<br />
BUT EVEN IF THEY WANT TO BOOK IN 3 MONTHS RATHER GET IT IN THE<br />
DIARY THAN LEAVE IT WITH THEM TO PHONE AND BOOK.<br />
OBJECTIVE 2<br />
LASTLY WE ARE ALSO SEEING ALL FAMILY MEMBERS FOR A FREE SESSION<br />
OR CHECK UP AT THE MOMENT…IS THERE ANYONE YOU WOULD LIKE TO GET<br />
BOOKED FOR FREE NOW ?<br />
OUTBOUND CALL BASED ON THEM CLICKING (BOOK NOW):<br />
HI THIS IS…CALLING FROM THE...[YOUR CLINIC]. THANK YOU FOR<br />
RESPONDING TO OUR EMAIL…I'M JUST CALLING TO GET THAT FREE SESSION<br />
BOOKED FOR YOU, IT WILL TAKE US 2 MINS...IS THAT OK?<br />
YES - BOOK...!<br />
NO - WHEN IS GOOD...?<br />
© 2018 - 2021 Rieder Wellness Ltd.
TELEPHONE SCRIPT<br />
OUTBOUND CALL GENERIC:<br />
HI MR/MRS…<br />
I AM CALLING ON BEHALF OF DR...FROM [YOUR CLINIC] AND IT'S JUST A<br />
COURTESY CALL TO SEE<br />
IF YOU GOT OUR EMAIL/LETTERS...(PAUSE)...IT’S JUST TO LET YOU KNOW<br />
THAT OUR CLINIC IS OPEN FOR BUSINESS AS USUAL AND AS A GESTURE OF<br />
GOODWILL, WE HAVE CREDITED £100 OF CARE TO YOUR ACCOUNT AND THIS<br />
WILL COVER ANY TREATMENT OR CARE PLANS YOU MAY REQUIRE AT THIS<br />
TIME...<br />
IS NOW IS A GOOD TIME TO GET YOU BOOKED FOR YOUR FREE SESSIONS ON<br />
US, IT ONLY TAKE 2 MINS...(GET RESPONSE)<br />
DOES THIS WEEK OR NEXT WEEK SUIT YOU BEST ?<br />
FOLLOW BOOKING SCRIPT IF YES<br />
LASTLY WE ALSO HAVE A BRING THE FAMILY IN FOR A FREE CHECK UP<br />
NOW…IS THERE ANYBODY IN YOUR FAMILY THAT YOU WOULD LIKE TO BOOK<br />
IN FOR FREE?<br />
WE LOOK FORWARD TO SEEING YOU ON THE…AT...!<br />
YOU WILL GET REMINDER EMAILS AND TEXTS ETC.<br />
SEE YOU THEN!<br />
© 2018 - 2021 Rieder Wellness Ltd.<br />
...CONTINUED
TELEPHONE SCRIPT<br />
OBJECTIVE 2:<br />
MUST GET BOOKED FIRST BEFORE EVEN TRYING OBJECTIVE 2...<br />
TRY GET INFORMATION ON WHETHER THEY BOUGHT PLAN IN PAST…AND<br />
THAT WE HAVE UP TO 40% OFF NOW (ADDITIONAL 10%) DURING THIS<br />
TIME, AND THEY CAN USE £100...WOULD THEY LIKE TO FIND OUT MORE<br />
ABOUT THAT NOW?<br />
OPTION…ONCE BOOKED:<br />
ALSO I CAN SEE YOU HAVE PURCHASED A PLAN HERE BEFORE, IS THAT<br />
RIGHT? WHICH ONE (IF CAN'T SEE)…WELL I ALSO THOUGHT I WOULD<br />
JUST TELL YOU THAT WE ALSO HAVE AN INCENTIVE THAT WE ARE<br />
ROLLING OUT IN THE FORM OF EXTRA FINANCIAL SUPPORT FOR ALL OUR<br />
LOYAL CUSTOMERS THAT QUALIFY, LIKE YOURSELF, AND THAT IS THAT<br />
THERE IS UP TO 40% OFF A BLOCK OF SESSIONS AND THAT IS ON TOP<br />
OF THE £100 OFF, WOULD YOU LIKE ME TO RUN THROUGH THAT WITH<br />
YOU NOW?<br />
NO? PERFECT, YOUR ALL BOOKED FOR THE...AT...AND FEEL FREE TO<br />
CHAT WITH THE PRACTITIONER THEN, BUT FOR NOW PLEASE ENJOY<br />
YOUR SESSION ON US.<br />
YES? EXPLAIN AND SELL<br />
© 2018 - 2021 Rieder Wellness Ltd.<br />
...CONTINUED
OUR REACTIVATION<br />
LETTER<br />
© 2018 - 2021 Rieder Wellness Ltd.
The Information provided by Rieder Wellness Ltd is for general informational and<br />
educational purposes only and should be used as a model or guideline to base your<br />
work on and tweak where necessary.<br />
You should not rely solely upon the material or information as a basis for making any<br />
business, legal or any other decisions, and should ensure that any information you use<br />
sits in line with your own /governmental current legislative guidelines and procedures<br />
Rieder Wellness Ltd accepts no responsibility and any reliance you place on such<br />
material is therefore strictly at your own risk. All rights reserved, no part of this<br />
publication may be reproduced, distributed, sold or transmitted in any form or by any<br />
means, including photocopying..<br />
Rieder Wellness Ltd accepts no responsibility and any reliance you place on such material is therefore strictly at your own risk. All rights reserved, no part of this publication may be reproduced, distributed, sold or transmitted in any form or by any means, including photocopying.<br />
© 2018 - 2021 Rieder Wellness Ltd.