The Exact Blueprint To Becoming An Influencer
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THE ULTIMATE CONTENT CHECKLIST<br />
THE EXACT<br />
BLUEPRINT TO<br />
BECOMING AN<br />
INFLUENCER<br />
© 2018-2021 RIEDER WELLNESS LTD
CONTENT<br />
CONTENT<br />
CONTENT<br />
© 2018-2021 RIEDER WELLNESS LTD
Document<br />
Don't Create<br />
One of the main reasons people don't put<br />
out content is because they don't know<br />
what to create. In the past couple of years<br />
content online has taken a shift to<br />
documenting. Gary Vee has been a big<br />
pioneer of this in the business world,<br />
documenting his working week in his multi<br />
million dollar business and uploading to<br />
YouTube for the world to see.<br />
This can cross over to any business, no<br />
matter how big or small, everyone's lives<br />
are different and interesting and people<br />
want to see that, so grab your camera or<br />
phone and just film what's going on<br />
around you.<br />
© 2018-2021 RIEDER WELLNESS LTD
SOCIAL PLATFORMS<br />
<strong>The</strong>re are are so so many different social media<br />
platforms available on on the the market but but here<br />
are are the the main ones we we are are currently using<br />
and at the the ones ones currently dominating the the<br />
market market place. place. Throughout this this guide guide it we will<br />
show will show you what you our we are content using strategy each platform across<br />
all for, the their platforms limitations and and how the we best turn way one to30<br />
minute keynote utilise into each over one. 50 pieces of<br />
content.<br />
© 2018-2021 RIEDER WELLNESS LTD
THERE ARE NO<br />
EXCUSES<br />
You have no excuses to not<br />
make content. Everyone has a<br />
phone in their pocket which<br />
can be the most powerful tool<br />
to start creating content.<br />
<strong>The</strong>re is the myth that you can't<br />
make content unless you've got<br />
a 'professional' set up, this is<br />
wrong. Some of our most<br />
viewed cotent is filmed on an<br />
iPhone or on zoom with the<br />
inbuilt laptop webcam. <strong>The</strong><br />
most important part of any<br />
video or piece of content is the<br />
context, as long as people<br />
connect with what you are<br />
saying people will watch.<br />
© 2018-2021 RIEDER WELLNESS LTD
3 STEPS TO CONTENT<br />
PILLAR CONTENT<br />
MICRO CONTENT<br />
DISTRUBUTION<br />
© 2018-2021 RIEDER WELLNESS LTD
PILLAR CONTENT<br />
Pillar content is your main piece of content, your<br />
long form video. This can be anything from a<br />
podcast to an on stage keynote or a vlog style<br />
documentary. <strong>The</strong>se longer videos or 'pillar<br />
content' get posted on YouTube or Facebook<br />
where longer video is allowed. For Ryan's content<br />
we took the decision to have YouTube as our base<br />
for the pillar content.<br />
MICRO CONTENT<br />
Micro content is derivative of the pillar contentprimarily<br />
displayed as shorter videos, graphics,<br />
blogs or quotes. <strong>The</strong> micro content is created in<br />
order to drive traffic towards your pillar content.<br />
<strong>The</strong>se smaller more digestible videos are also<br />
more well suited to most other social media<br />
platforms and will drive more engagement.<br />
DISTRUBUTION<br />
Once all your elements are created it's time to<br />
distribute across your social media platforms.<br />
© 2018-2021 RIEDER WELLNESS LTD
CONTENT STRATEGY IN<br />
PRACTICE<br />
Now to look at how this actually works. For this<br />
example I'm going to be showing you how we<br />
created content from a keynote Ryan delivered at<br />
Chirofest 2019. I will also show you additional<br />
content that could be made from this and how<br />
you can create multiple pieces of content from<br />
one 30 minute talk.<br />
© 2018-2021 RIEDER WELLNESS LTD
PILLAR CONTENT<br />
For the pillar content I took the whole keynote<br />
speech and uploaded it to YouTube as a video, as<br />
well as extracting the audio and publishing it as a<br />
podcast.<br />
© 2018-2021 RIEDER WELLNESS LTD
MICRO CONTENT DISTRIBUTION<br />
<strong>To</strong> drive traffic back to the pillar content I make<br />
smaller videos to distribute across other social<br />
media platforms.<br />
© 2018-2021 RIEDER WELLNESS LTD
SECONDARY CONTENT<br />
<strong>To</strong> increase the amount of content created I also<br />
took the whole keynote speech and broke it down<br />
into sections and turned them into further pieces<br />
of pillar and micro content. Two of which have<br />
already been posted with a further four more<br />
pieces of pillar content to come.<br />
© 2018-2021 RIEDER WELLNESS LTD
WHAT HAVE WE GOT SO FAR?<br />
Counting up the videos and podcast's so far with<br />
the videos set to be realeased in the future too I<br />
have created<br />
5O PIECES OF CONTENT<br />
from one 30 minute keynote on stage. But we're<br />
not done yet. <strong>The</strong>re are many other ways to<br />
produce content to distrubute including written<br />
word or graphics. Here are some examples below<br />
of other pieces of content I have made for social<br />
media.<br />
© 2018-2021 RIEDER WELLNESS LTD
BLOG POSTS<br />
Using websites like rev.com you can get audio files<br />
transcribed, you can then turn these into blog<br />
posts and distribute them across a series of social<br />
media platforms.<br />
© 2018-2021 RIEDER WELLNESS LTD
GRAPHICS/QUOTES<br />
Quotes and graphics are another great way to<br />
spread your message, you can take key phrases<br />
from your video and easily turn them into quote<br />
graphics and distribute across all of your channels.<br />
© 2018-2021 RIEDER WELLNESS LTD
WHAT WE USE FOR<br />
DISTRIBUTION<br />
Hootsuite is what we use to distrubute most of<br />
our video, blog, image and graphic content.<br />
Hootsuite allows you to schedule content weeks in<br />
advance on all of your social media platforms. On<br />
Hootsuite you can also look at basic analytics on<br />
how your channels and posts are performing.<br />
© 2018-2021 RIEDER WELLNESS LTD
We also use Facebook Creator Studio to schedule<br />
and distrube our Instagram content. This is<br />
because you can also schedule IGTV videos and<br />
you have more creative freedom over how your<br />
post looks.<br />
<strong>To</strong> distribute our podcast we use a website called<br />
<strong>An</strong>chor.fm which allows us to upload each episode<br />
to one site where it then distributes across to all<br />
the additional podcast hosts such as Apple<br />
Podcasts and Spotify.<br />
© 2018-2021 RIEDER WELLNESS LTD
NOW<br />
GO<br />
MAKE<br />
CONTENT<br />
THE INFORMATION PROVIDED BY RIEDER WELLNESS LTD IS FOR GENERAL INFORMATIONAL AND EDUCATIONAL<br />
PURPOSES ONLY AND SHOULD BE USED AS A MODEL OR GUIDELINE TO BASE YOUR WORK ON AND TWEAK<br />
WHERE NECESSARY.<br />
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BUSINESS, LEGAL OR ANY OTHER DECISIONS, AND SHOULD ENSURE THAT ANY INFORMATION YOU USE SITS IN<br />
LINE WITH YOUR OWN /GOVERNMENTAL CURRENT LEGISLATIVE GUIDELINES AND PROCEDURES.<br />
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