The Basics Of Copywriting Swipe File
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From Headlines to P.S.’s:<br />
<strong>The</strong> <strong>Basics</strong> of<br />
<strong>Copywriting</strong><br />
Your Complete Copy <strong>Swipe</strong> <strong>File</strong> <strong>Of</strong> Headlines, Sub<br />
Headlines, Introductions, <strong>Of</strong>fers, Opening Paragraphs,<br />
Bullet Points, Calls To Action and P.S.’s<br />
© 2018-2021 Rieder Wellness Ltd
Headlines/ Subject lines<br />
Are you living with, or worried about someone suffering with back pain?<br />
Warning: If you’ve still got back pain after all this time…it’s because<br />
your Doctor may not have told you about this…<br />
Safe and effective ways to ease back pain without taking pills!<br />
What if you really could live without back pain?<br />
Do you make these mistakes when trying to ease back pain?<br />
<strong>The</strong> secret to living without back pain<br />
Do you sincerely want to live with much less back pain?<br />
Back pain: Are tired of the treatment you’re currently getting?<br />
Back pain: Have you ever seen a grown man cry?<br />
At last…we finally know the secret to easing back pain naturally<br />
Imagine what you could be doing if you had even just a little<br />
less back pain… How to ease back pain without popping pills<br />
or having to see your GP…<br />
© 2018-2021 Rieder Wellness Ltd
Sub-Headlines / Preview text<br />
Read on to discover more about how to ease back pain naturally, without<br />
talking to your GP<br />
If you want a shot at living with less back pain, just keep reading this<br />
report…<br />
Keep reading to learn more about the amazing new report that drug<br />
companies don’t want you to read…<br />
At the very least, reading this report could ease your back pain more so<br />
than those costly pills…<br />
Introductions and Opening Paragraphs<br />
Dear…<br />
Are you tired of living with back pain? Have you ever that must be<br />
more out there to help, other than just pills…<br />
You’re getting this …… because I don’t want you to miss out on<br />
this amazing new……<br />
It’s been a while since we last saw you in our clinic, and I want to let<br />
you know about this amazing new offer…<br />
Over the past 6 weeks you may have seen me in the local paper with<br />
my new …… report and I wanted to make sure you got chance to get a<br />
free copy for you and a friend<br />
Frustrated by back pain? Read on to learn more…<br />
Free Report <strong>Of</strong>fers<br />
How to ease back pain without taking pills!<br />
Ways to stop annoying headaches and migraines from<br />
disturbing your sleep… How to ease back pain by using these 7<br />
simple stretches<br />
© 2018-2021 Rieder Wellness Ltd
7 simple and effective ways to beat back pain<br />
How to live without back pain – and stay that way<br />
FOREVER… 14 ways to ease back pain in just 7<br />
days<br />
Bullet Points<br />
Fill in the blank templates:<br />
• How to ____ with less ____<br />
• 7 ways to ease ____ with less ____<br />
• How to ease ____ without (i.e. exercising) everyday<br />
• <strong>The</strong> simple technique for ____<br />
• <strong>The</strong> five things you must never do if you want to end<br />
____ pain • How to quickly and easily ____<br />
• <strong>The</strong> correct way to ____<br />
• <strong>The</strong> only type of ____ you should do if you want a fast<br />
end to ____ • 7 secrets of ending ____ that your GP won’t<br />
tell you<br />
• How to ____<br />
• A simple method for ____<br />
• How to solve ____ once and for all<br />
• Quick and effortless ways to ____<br />
• <strong>The</strong> secret to ____<br />
• <strong>The</strong> step-by-step formula ____<br />
Ready to use:<br />
• How to walk further for longer with less back pain<br />
• <strong>The</strong> one thing you can do to ease back pain at home,<br />
right now… • How to ease back pain without exercising<br />
everyday<br />
• <strong>The</strong> secret exercise routine that your GP’s don’t show you<br />
• <strong>The</strong> #1 mistake most people make when trying to end back pain<br />
successfully • Two exercises proven to ease back pain and improve<br />
posture – perfect if you’re a lady worried about how healthy you<br />
may look<br />
© 2018-2021 Rieder Wellness Ltd
Calls To Action<br />
Examples:<br />
• Call today or miss out!<br />
• Don’t delay – back pain is going nowhere so please<br />
do this now! • If you call now – you can still get this<br />
report FREE!<br />
• Act now – before someone else gets your FREE session…<br />
• Just ____ copies remaining – call to get yours!<br />
• Call this number NOW xxxxxxxxxxx or, go online to get it<br />
instantly • 24 hours left to get your FREE discovery call<br />
• Lines open at 9am today…and you can leave a message!<br />
• Free bonus gift to find relief from back pain worth $30 for the first 8<br />
PEOPLE who call xxxxxxxxxxx today!<br />
Post Script Section (<strong>The</strong> P.s.’s)<br />
P.s. Here’s our number again for you xxxxxxxxxxxxxx<br />
P.s. Don’t forget to let your friends and family know about our<br />
exclusive offer P.s. This offer is only available for a limited time!<br />
P.s. I privately published this quick reading report at my own expense<br />
only to help good people like you make a better, more educated and<br />
more informed decision about back pain...and your future health...<br />
...give you a sensible and completely FREE means of getting to the<br />
bottom of your back pain once and for all (without incurring ANY<br />
addiction or cost) ...<br />
...give you very important facts and little-known methods to help yourself<br />
ease back pain at home, tonight, that frankly the drug industry hopes<br />
you never know.<br />
P.s. No one will ask you for money for anything else when you call:<br />
xxxxxxxxxxx...or go online at ____________ to get your free report.<br />
Just 17 free copies remain of this amazing new report (valued at $27)<br />
– so please act decisively.<br />
© 2018-2021 Rieder Wellness Ltd
P.s. <strong>The</strong> author of this report… *YOUR NAME* from ___________ is<br />
one of the leading Chiropractors and an expert on finding ways to end<br />
back pain at the root cause.<br />
Again, there is NO cost for this free report and nobody will ask you for<br />
money for anything else when you call this number: xxxxxxxxxxx (You<br />
can leave a message - 24hrs).<br />
P.s. <strong>The</strong>re’s no time to waste... just 17 FREE copies of this valuable<br />
report (worth $27) are left...so please call NOW to get yours and when<br />
you do...<br />
...you will breathe a sigh of relief once you realize how easy (and cost<br />
free) it is to finally find out what is causing your back pain - and how<br />
soon you can finally enjoy exercise again without back pain.<br />
P.s. To confirm - no one will ask you for money for anything else<br />
when you call xxxxxxxxxxx to collect your free report, perfect for<br />
people aged 35-60 suffering with back pain for longer than 17 days.<br />
<strong>The</strong> Information provided by Rieder Wellness Ltd is for general informational and educational<br />
purposes only and should be used as a model or guideline to base your work on and tweak<br />
where necessary.<br />
You should not rely solely upon the material or information as a basis for making any business,<br />
legal or any other decisions, and should ensure that any information you use sits in line with<br />
your own /governmental current legislative guidelines and procedures.<br />
Rieder Wellness Ltd accepts no responsibility and any reliance you place on such material is<br />
therefore strictly at your own risk. All rights reserved, no part of this publication may be<br />
reproduced, distributed, sold or transmitted in any form or by any means, including<br />
photocopying.<br />
© 2018-2021 Rieder Wellness Ltd
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