Retailers Forum Feb. 2021 EMAG

FORUM383

Free monthly magazine for independent retailers, online sellers and small business owners. For 40 years we share interesting articles and information on retailing and have the country's best wholesalers advertising all types of merchandise for you to buy and resell at your store or online business.

Be sure to visit our full site at: www.RetailersForum.com where you always have free access to 1000's of articles and information!

etailers

VOL. 40 NO. 10

FEBRUARY 2021

Retailers Love

Valentines

Day

Connecting Wholesalers and Retailers Since 1981

Connecting Wholesalers and Retailers Since 1981


or email

PALLETFLY.COM

INFO@PALLETFLY.COM

347-450-1740

Page 2 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #15 on page 11 • www.Vendor411.com


Want More Info? Circle #02 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 3


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Page 4 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

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This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the country’s

leading merchandise wholesalers. The advertisers herein sell strictly

wholesale and require that you purchase with the intent of reselling

through retail channels.

HOW TO USE THIS DIRECTORY

☛ Locate the products that interest you.

See our product directory located on

pages 6 & 7.

☛ Make direct contact with advertiser.

Most will have catalogs and price lists

for you.

☛ Order your merchandise, which will be

shipped directly to your store.

CLICK ON BANNERS

IN SELECT ADS

Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 5


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PAIN IN THE MOUTH

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ADVERTISERS INDEX

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

FEBRUARY 2021

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

ADVERTISING

FORUM AD RATES ..........09

APPAREL

1 STOP WHOLESALE ........19

BLANK TEES. ...............50

BOUTIQUE CLOSEOUTS. .....49

CLOTHINGWARE ...........37

DD BULK ...................64

FASHIONABLE SALES. .......65

FLIRTY WHOLESALE ........24

SCARF WAREHOUSE ........73

STYLISH PLUS ..............71

T SHIRT REP ................39

UIN DEALS .................27

UNIVERSE WHOLESALE. .....41

USACOSTUMERS.COM ......18

ASSORTED ITEMS

AUCTION FINDER ...........62

BEAN WHOLESALERS .......16

DINO DROPSHIP . . . . . . . . . . . . 45

DOBA DROPSHIP ...BACK COVER

EVERYTHING CLOSEOUTS ...76

EZ DROPSHIP. ..............28

FIND IT ASIA. ...............83

GET THAT WHOLESALE ......92

MEGA UBID ................ 66

PALLETFLY. ................ 02

RAMSONS IMPORTS ........ 13

SWEET WHOLESALERS ...... 57

TOP TEN WHOLESALE ....... 80

BOOKS

BUYERS CONTACTS ......... 79

CLOSEOUT DIRECTORY. ..... 85

HIDDEN WEALTH ........... 84

TRADE BOOKS. ..........86-92

CANDY

SWEET WHOLESALERS ...... 57

CELLULAR

CELLCITY.BIZ .............. 25

WHOLE-CELL .............. 69

COMPUTERS

REFURB SHOPS ............. 20

CONSUMER ELECT.

FIND IT CHINA .............. 75

CREDIT CARD

PROCESSING

NORTH AMERICAN. ......... 03


#1

BUYING GUIDE

FOR RETAIL STORES!

DISPLAY/SUPPLIES

& SERVICES

AVVO .....................52

CC WAREHOUSE . . . . . . . . . . . . 55

E-STORE BUILDERS .........42

E STORE SIGNS .............15

E-STORE SITES .............38

FB CAMPAIGNS .............48

FORUM ADVISORS . . . . . . . . . . 18

FORUM PRINTERS ..........78

FUNDING OFFICES ..........68

KWIK INC ..................46

PAYROLL HELPER ..........56

PROMOTIONAL REWARDS...24

PROTECTION PLANS ........54

RETAILERS BANK ...........36

SALES GROUP BAGS. ........44

SETON SIGNAGE ............81

VACATION PROMO .........58

WHOLESALESOURCES.COM ...

INSIDE BACK COVER

DROPSHIPPERS

DINO DROPSHIP . . . . . . . . . . . . 45

DOBA DROPSHIP ...BACK COVER

EZ DROPSHIP. ..............28

E-CIGARETTES &

SMOKE SHOP ITEMS

3’x5’Embroidered Flags $14.00 Each

View our 148 page Catalog online !

www.RIOhio.com

HEAVENLY .................32

LIGHT E CIG ................53

Hat Pins $6.00 dz

$36.00 dz

$36.00 ut 72 pcs

Garden Flags

$48.00 dz

Tri-Fold

$5.00 Each

3’x5’Embroidered Flags

$14.00 Each

Belt Buckles

$36.00 dz

$21.00 dz

$9.00 dz

Playing Cards

$18.00 dz

Belt Buckles

Metal Signs $24.00 dz $42.00 dz

HOME $5.50 Each

& HOUSEWARE

$21.00 dz

$18.00 dz

LOGIC WHOLESALE .........21

FOOTWEAR

5” Patches $36.00 dz

$39.00 dz

SNEAKER CLEARANCE. ......23

HANDBAGS

Garden Flags

48.00 dz

$18.00 dz

Leather Wallets $5.50 each

Magnets 3”x8” $18.00 dz

BAG CLOSEOUTS ...........29

BAG VENDORS .............28

12”x18” Metal Signs

$5.50 Each

DAKOTA STEEL ART .........04

Patches $18.00 dz

MERCHANDISE REP .........20

RUG PROFITS...............23

RUSH SUPPLIERS ...........60

JEWELRY/

ACCESSORIES

BLING WHOLESALER ........59

BODY CANDY HQ ...........47

BUND JEWELRY.............51

CLOSEOUTS FOR SALE. ......43

HIPWHOLESALE ............67

JEWEL CLEARANCE .........34

JEWELRY MINERS...........77

SHAKE WHOLESALE. ........40

WindSocks

$48.00 dz

Min.Order

$150.00

$4.50 Each

COOL GLOWING ............17

$42.00 dz

Metal Sign

$4.75 each

$48.00 dz

$30.00 dz

12” Metal Signs

$5.00 Each

$7.00 Each

Belt Buckles

$36.00 dz

NOVELTIES

3pc Magnet

$5.25 Each

Metal Plates

$27.00 dz

8” x 12” Parking Sign $18.00 dz

$15.00 dz

$15.50 Each

CARTOON CONCEPTS .......72

NOVELTY SELLER ...........63

PPE SUPPLIES

8” x 12” Metal Signs

$39.00 dz

PPE STOCKROOM. ..........26

R/C & TOYS

$4.00 each

RC VARIETY ................61

Leather Bracelet $18.00 dz

SOARING RC ...............22

SPECIAL FEATURES

FORUM WORKSHOP ........30

READER RESPONSE .........11

12”x18” Metal Sign $5.25 each

$15.00 dz

36 pcBiker Ring

$24.00 dz

Best Friend Necklace

RAMSON’S

$39.00 unit

$24.00 dz/sets

1ut/5 dz Mood Rings $33.00 unit

RETAILING NEWS ...........14

WHAT’S HOT ...............12

TRADE SHOWS

ASD VEGAS SHOW ..........31

MARKET CENTER ...........16

WATCHES & CLOCKS

TIME WHOLESALERS ........35

WATCH DEALERS ...........22

WEDDING ITEMS

SMARTEST BARGAIN . . . . . . . . 26

Advertise in

Metal Sign

12”X18” $5.75 Each

See Page 9

BUSINESS BOOKS

www.BizBooks.org

Ring...Ring...

$36.00 ut/72pcs

Savings

for

Cell

$6.00 dz

See our Hat Ad Pins on Page Also 25

sold by the

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1000’s of Items

See our ad on Back Cover

WHOLESALERS:

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631-754-5000

WIND SPINNERS

Sells Like

A Breeze!

DAKOTA STEEL

See Our Ad on Pg. 04

VISIT FORUM ON

THE INTERNET

View our latest books at

www.bizbooks.org

WE HAVE BUYERS

Databases for ALL Industries

www.BuyersContacts.com


ADVERTISING INFORMATION

www.retailersforum.com

VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

✔ Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

Page 8 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE


etailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

› Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

› Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

4‚" high x 7" wide or

9½" high x 3¼" wide

9½" high x 7" wide

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >>

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

Printed Magazine

• Your ad is featured in our

printed magazine circulated

to buyers across the USA.

Includes distribution at

industry’s top trade shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly

page views

• Active link to your website

Phone APP

• Your company included in our

free iPhone and Android APP.

Imagine YOUR company right

on the buyers phones!

Reader Response

• Generates leads from buyers

interested in your products

through a code placed in

your ad and on-line at

www.vendor411.com. Free for

all half and full-page ads.

Search Marketing

• Your company included in

the industry’s leading search

engine: www.supplier411.com

• Saturation marketing coverage

on our new wholesale portal:

www.wholesalesources.com

TOP INDUSTRY TRADE SHOWS 2021

JANUARY

Atlanta Gift Fair

Los Angeles Market Week

Minneapolis Gift Show

Philadelphia Gift & Variety Show

Seattle Gift Show

FEBRUARY

Charlotte Gift Show

Louisville Gift Show

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Rocky Mountain Gift Show

St. Louis Gift Show

MARCH

ASD Marketweek Las Vegas Show

Atlanta Spring Gift Show

California Marketplace

Dallas Apparel & Accessories Show

Greensboro Gift & Jewelry Show

Norton’s Gift & Variety Show

APRIL

Charlotte Gift Show

Hawaii Merchandise Expo

Minneapolis Gift Show

Northern Michigan Gift & Souvenir Show

MAY

Las Vegas Licensing Show

New Orleans Gift & Jewelry Show

Off Price Show NY

JUNE

Charlotte Gift & Variety Show

Dallas Gift & Variety Show

LA Fashion Market

Minneapolis Gift Show

Norton’s Gift & Variety Show

JULY

Atlanta Gift & Home Furnishings

California Marketplace

Oklahoma City Wholesale Show Philadelphia Gift

& Variety Show

AUGUST

ASD Market Week

Biloxi Wholesale Show

Louisville Gift Show

Minneapolis Gift Show

Off Price Specialist Show

New Orleans Gift & Jewelry Show

Rocky Mountain Gift Show

St. Louis Gift Show

Toronto Gift Fair

SEPTEMBER

Asia America Wholesale Show

Charlotte Gift & Variety Show

Dallas Home & Gift Show

Hawaii Gift Show

Norton’s Gift & Variety Show

Philadelphia Candy & Gift Show

Rocky Mountain Gift Show

OCTOBER

Dallas Apparel & Accessories Show

Florida Jewelry & Resort Show

Greensboro Gift & Jewelry Show

Las Vegas Souvenir & Gift Show

Minneapolis Gift & Variety Show

Additional Shows TBD

NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo

New Orleans Gift & Jewelry Show

Norton’s Gift & Variety Show

Ocean City Gift Show

Smoky Mountain Variety

DECEMBER

Charlotte Gift & Variety

Grand Strand Gift & Variety Show

Greensboro Gift & Jewelry Show

Our Large Holiday Issue Hits The Mails Before

Thanksgiving to Maximize Advertisers Results!

* Show schedules are subject to change without notice.


FROM THE

PUBLISHER

February Is The Month of Love

THIS is the month of love across the says “A Warm Scarf Makes A Great V-Day

land. At the least it is for our customers Gift!” A small effort on your part can

who are celebrating the first holiday since increase your sales. Your job is to direct

Christmas.

the shoppers and open their eyes to

HAVING come off a decent, while new possibilities. Not every gift has to be

convoluted, holiday season there now flowers and candy!

is a great deal of optimism for the new PRESIDENT’S Day is a great weekend

year. With the covid pandemic under to piggy back on the marketing that the

better control we are seeing the resetting major retailers will be doing. Their costly

of our business landscapes. Many retailers ads and promos will get the shoppers on

are finding that sales are increasing and the road and the trick is to make them

there is an increase in shopping traffic. stop at YOUR store as they drive by. This

This is a good barometer of where we are means signage and promotions to lure

heading.

them in. One store I saw last year had

HOPEFULLY your store is getting ready to an Abe Lincoln character waving a flag

be bitten by the love bug for Valentine’s in front of their store inviting them in. The

Day. The good news is that between flag said SALE, not something honest Abe

Valentine’s Day and President’s Day there would’ve held, but nonetheless.

is good retailing to be had. Shoppers in all TAKE advantage of the big box store

age groups will be in the market for gifts marketing by posting a sign that you’ll

for their loved ones or to take advantage beat ANY price by $1. Let local shoppers

of the traditional President’s Day sales know that your independent store can

and bargains.

compete and they need to stop in. While

THE biggest benefactor of Valentine’s your margin will be less you will still make

Day is of course jewelers and florists. money and bring in new shoppers. Let

Candy retailers also do quite well this them know your store is competitive and

time of year. But why can’t more types of they should think of you first.

merchandise be gifted for this holiday? ONCE you get them in the door the rest

A special fishing lure, auto accessory or is up to you. Razzle dazzle them with your

personal electronic gadget can also say friendliness and sales savvy and they’ll be

“I Love You!”

back for more next gifting season.

YOUR business needs to capitalize on LOOKING forward to restarting on the

the opportunities that present themselves trade show circuit soon and seeing our

during a period of increased shopping. If readers and advertisers in person again.

you have a gift store, add some candy We’re ready to mingle and get back to

gifts or hang a sign in your window that our normal lives!

>> ON-LINE SOURCING

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.RetailersForum.com

Includes: Website Links *

E-Mail Links * Printable PDF’s

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

RETAILERS

FORUM

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

39 Years

1981-2021

RETAILERS FORUM is published monthly at

$75/year USA, $125/year foreign.

Entire contents copyright ©2021 by

Forum Publishing. Publisher assumes no

responsibility for contents herein. First and

third class postage paid at Centerport, NY.

Bulk mail paid at NY, Brookfield, WI and

Hooksett, NH under private mail indicia via

publication mailing.


etailers

Reader Response

FREE PRODUCT INFORMATION FROM OUR ADVERTISERS

Have our advertisers contact you directly!

Simply select the advertisements that interest you and fax this form to 631-754-0630

or fill in on-line at www.Vendor411.com

APPAREL

& ACCESSORIES

❒ All Advertisers in APPAREL

❒ 28. Style in Fashion

GENERAL & VARIETY


All Advertisers in

GENERAL & VARIETY

❒ 15. Palletfly

❒ 07. Ramsons

CREDIT CARD

PROCESSING

❒ All Advertisers in

CREDIT CARD PROCESSING

❒ 38. EXS Credit

❒ 68. NOAMB.com

❒ 02. North American

HOME & HOUSE

❒ All Advertisers in

HOME & HOUSE

❒ 23. Dakota Steel Art

WESTERN ACCESSORIES

❒ All Advertisers in

WESTERN ACCESSORIES

❒ 33. JR Palacios

For Quick Response:

Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721

Your Name _____________________________________________ Type of Business ____________________________________

Company Name _____________________________________________________________________________________________

Address ____________________________________________________________________________________________________

City ____________________________________________________State _____________________ Zip ______________________

E-Mail: _________________________________________________Tel _______________________ Fax ______________________


For more information, contact:

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BODY BLING

WHILE cosmetic and jewelry sales went down during last years pandemic

we are happy to say that more and more consumers are putting aside

their sweat pants and starting to dress up again and apply makeup and

wear jewelry.

JEWELRY sales have started to rise and surprisingly there has been

a big uptick on piercing jewelry as shops have reopened as well as

customers looking to change out their outdated pierced jewelry for some

new and hot looks.

BODY Candy is just the partner you need to stock up on all types of

surgical stainless body jewelry for every body part and they even carry

traditional sterling silver jewelry.

THIS month’s hot item is Rotating Body Jewelry Display loaded with

216 assorted belly button rings for just $495.

INSURE YOUR BUSINESS

WHAT could be more timely these days than protecting both ourselves

and our businesses. While insurance apparently does not protect against

a pandemic, it definitely does protect against vandalism, theft and liability.

THESE days you need to protect your assets and your business is one

of your largest. Protection Plans features simple online instant quotations

by America’s leading insurer, the Hiscox Group. For over 100 years they

have been working with all size businesses to assist with affordable

insurance of all types.

INSURANCE does not need to be expensive to be effective. Even if you

already have insurance elsewhere, log in and spend a few minutes to see

if you can save money at: www.ProtectionPlans.net

BUY SMART, BUY CHEAP

WE all need great resources to buy from and with so many businesses

having closed up there is a glut of closeout inventory available for buyers.

CLOSEOUTS can give your store or website store the advantage of

offering high quality well known merchandise at a much sharper price

than your competitors. Often closeouts are brand new and in perfect

condition. Most closeouts these days are either overruns from factories

making too much quantity to inventory of businesses that went belly up.

TAKE advantage of the tremendous profitability of closeouts. Our

Closeout Directory Course and Sourcebook gives you a quick education

on the business and hundreds of resources to buy from.

THE book is in print or PDF format for just $39.95.

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654

Page 12 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE


RAMSON’S IMPORTS, INC.

Want More Info? Circle #07 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 13


Small Business Unexpected PPP Hit

SOME small business owners may be in for a very unwelcome surprise when they go to

pay their taxes for 2020. Apparently the PPP payment that you may have received must be

included in your income for the year, and this is going to create a lot of problems for people

and shut some businesses down.

THE PPP agency is saying that employers will have to include the amount of the loan they

received as income on their 2020 taxes. The expenses for which it was intended for (payroll, etc)

can be deduced, but the tax liability may not have been understood by many who accepted

the forgivable loans.

THE loans allowed companies to use that money to keep operating for an eight week period

of time that started back in April 2020. The loans covered expenses including payroll, rent, lease

or other utilities during that time frame.

THE tax ruling affects any employer with less than 500 workers that received a PPP loan and

then applied for and were granted forgiveness of the loan from the IRS. And, unfortunately we

are told that there are no exceptions. What is the expression? “There’s no free lunch!”

Getting Publicity For Your Business

WITH most industries finally showing signs of revitalization, there has been a tremendous

increase in the competition of trying to bring in the shoppers who are returning to the

marketplaces. Savvy business owners are always looking to expand their marketing and these

days they are trying to do it with as little capital as possible. We invite you to try some of these

methods to increase exposure for your business.

GOOD news stories are always popular. With the pandemic there have been so many sad

business stories that if you have a positive one that you share with local and national media you

will get noticed. Pitch our story with a unique angle. Come up with something unique that your

business did to reinvent itself or to increase sales.

LOCAL media, whether it is newspapers or websites are anxious to share upbeat stories

to their readers and there are too few of them. Maybe your store had run special sales or

promotions for front line workers. Perhaps you did some fundraising on behalf of the store to

help a good cause.

MAKE contact with the local media by sending letters and emails to the editors at their

papers and give a concise pitch of what makes your store and story special. If you are just

looking for free publicity and your letter reads like an ad that will not help get you published. It

will get you a call from their sales department to try to sell you an advertisement. So be smart

about what you are writing.

TALK about the struggles that your business had overcome and if you took loans or PPP how

you kept the community people employed and your doors open. Be direct and honest with

your struggles. People in your community who may not have shopped at your store or even

knew about it will bond with your struggle and that makes for good publicity.

SPEND time to work on your request before you send it. Read and re-read it so it doesn’t look

like an ad. Sharing your story is the first step.

For Late-Breaking Industry News Visit: www.RetailersForum.com

If It Affects Retailing We Report On It!

Page 14 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE


Full Service Sign Printers

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99

99 00

Full Range of

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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 15


TMC January March Safe-Source Safe-Sourcing Market

Chicago ~ March January 1, 2021 18th, - 2021 Buyer Preview - Buyer Feb. preview 28, 2021 17th

TMC has prepared to welcome you back safely.

TMC has changed its operations to comply with all the governmental guidelines for keeping people safe.

Temperature

checks required

for entry

Sanitizer stations

throughout

center

Protective

masks

required

Building

occupancy

reduced

Enhanced

cleaning

& disinfecting

Pre-packaged

grab-and-go

meals

Increased

outdoor air intake

& filtration

Registration for our

Our

next

Next

2 Markets

is

is

Open:

open:

• Jan. 18th, 2021 - Buyer preview 17th (Original date was Jan.11th)

• March 1st, 2021- Buyer preview Feb. 28th

• March 1st, 2021 - Buyer preview Feb. 28th (ASD Cancelled)

(ASD Cancelled)

Name brands & extreme value merchandise

America’s largest permanent collection of closeout specialists

Practically the entire closeout industry under one roof

REGISTER AT

www.tmcexpo.com

TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright 2020

TMC Wholesale January 2021 Ad 7x4.5.indd 1

Coffee

12/11/20 1:48 PM

• PODS • K-CUPS • WHOLE BEAN & GROUND • TEA • SPORTS MIXES • EQUIPMENT • PARTS & ACCESSORIES

Sell To Cafés, Offices, Consumers

BOKER

BREAKFAST

COFFEE BITES

BIG

PROFITS

$

15 99 $

14 99

www.BeanWholesalers.com

Page 16 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

Coffee & Chocolate Energy Boost

(Box of 10 Packs)


CoolG owing.com

LED Light Saber Sword

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$

2.99

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10.99

RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 17


Start.

Grow.

Repair.

Our specialty is helping small and

mid-sized businesses achieve success.

Contact us for free consultation.

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!

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Page 18

www.USACostumers.com

FEBRUARY 2021 | RETAILERS FORUM MAGAZINE


Leading Supplier

Since 2005

Newchic

Now at

1 STOP WHOLESALE

Clothing, Shoes, Bags and Accessories

Floral Printed O‐Neck

Midi Dress With Pocket

$

31.99

Solid Color V‐neck Plus Size

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$

30.99

Irregular Hem Long‐sleeved

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Bohemian Print Sleeveless

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15.34

Bohemian Print Spaghetti Straps

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20.19

Casual Solid Color Button Pockets

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$

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Vintage Solid Color 3/4 Sleeve

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12.92

Plus Size Women Printed Patchwork V Neck

Figure Flattering Backless One Piece Swimsuits

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8.99

Sexy Women V‐neck Lace Babydoll Mesh

Chemise Sleepwear Open Back Lingerie

$

5.92

Flower Print Long Sleeve

Casual Blouse For Women

$

19.19

Largest Selection Of Apparel For Drop Ship In The USA

Select Your Sizes - NO Minimum Order - We Ship Worldwide

www.1StopWholesale.com

Want More Info? Circle #01 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 19


SHEETS - PILLOW CASES - DUVETS - CURTAINS - QUILTS - TOWELS

WHOLESALE BEDDING & HOME GOODS

Luxury high-end linens at wholesale prices from one of America’s largest wholesalers

450 THREAD COUNT

100% COTTON SHEET SETS

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ARTISAN MODERN JACQUARD CURTAIN PANELS

54” Wide x 84” Long with Top Grommets (Single)

MSRP $39.99

$ 4.99

Great

Items

for your

Store

or

Flea Market

Booth

FLORAL 5 PIECE LINED JACQUARD CURTAIN PANELS

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ROYAL 500 THREAD COUNT

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3 PIECE SOUTH GATE PRINTED 100% COTTON DUVET COVER SET-MSRP $79.98

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MAYA EMBROIDERED 100% COTTON DUVET COVER SETS

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HUNTINGTON EMBROIDERED 100% COTTON PILLOW SHAMS-2 PIECE-MSRP $39.99

$ 9.95

WWW.MERCHANDISEREP.COM

BLOOMINGDALE 100% COTTON 8-PIECE DUVET COVER SETS-MSRP $143.98

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YOUR RESOURCE FOR PROFITS

REFURBISHED COMPUTERS

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from California

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Most orders shipped

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THIS MONTH’S SPECIAL:

ACCESSORIES • LAPTOPS • TABLETS • DESKTOPS • MORE!

www.RefurbShops.com

Page 20

FEBRUARY 2021 | RETAILERS FORUM MAGAZINE


E-Cig Warehouse

STARTER KIT 1

STARTER KIT 2

From My Freedom Smokes

• STARTER KITS

• MODS & RBAS

• BATTERIES & CHARGERS

• TANKS & ATOMIZERS

• PARTS & ACCESSORIES

• E-LIQUIDS

E LIQUIDS - MANY FLAVORS

LARGE SELECTION OF ATOMIZERS

PORTABLE CHARGERS

MINI TANKS

WOMEN’S APPAREL

MEN’S APPAREL

NEW Wholesalers

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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 21


Professional Grade RC Toys & Drones

www.SoaringRC.com

Airsoft Guns • RC Cars, Boats, Helicopters

WEEKLY SPECIALS • CLEARANCE ITEMS

ZOHD Dart250G

570mm Wingspan

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AIO Wing EPP FPV RC

& R9M 2019 Module

Airplane

System with mounted

$

59. 99

Super 8 and T antenna

$

87. 99

BETAFPV HX100

FrSky Transmitter Taranis

100mm FPV Quad

X-Lite S 24CH Radio with

built in FrSky RXSR

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Function and Quickcharge

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$

119. 99 System

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149. 99

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149. 99

www.SoaringRC.com • Everything FUN!

YOUR INVICTA WHOLESALER

MENS

WOMENS

Invicta Bolt Herc Reserve Quartz

Mens Watch - 53mm Stainless

Steel Case, Silicone/Stainless

Steel Band, Black, Gold (33156)

$849.00

Sale Price: $ 109.00

IInvicta Pro Diver Mens Quartz

42mm - Model 33269

$199.00

Sale Price: $ 49.00

Invicta is a fast growing watch brand, and is considered by

collectors and enthusiasts alike to be a market leader in

horological innovation and creativity. The long held belief

that supremely crafted timepieces can be offered for a

modest sums is the founding principle of Invicta.

Explore an impressive selection of timepieces spanning 30

diverse collections, and a wide use of exotic materials such

as: meteorite, abalone, titanium, and carbon fiber. Invicta

also offers collections from the worlds of Disney, Marvel,

DC Comics, Star Wars, and the NFL.

Invicta Bolt Womens Quartz 36

mm Gold, Stainless Steel Case

Blue Dial - Model 29196

$259.00

Sale Price: $ 69.00

Invicta Angel Womens Quartz

40mm Stainless Steel Case,

Silver Dial - Model 31078

$250.00

Sale Price: $ 69.00

Invicta Corduba Quartz Mens

Watch - 52mm Stainless Steel

Case, Stainless Steel/Polyurethane

Band, Black, Steel (33654)

$429.00

Sale Price: $ 89.00

Invicta Reserve Mens

Mechanical 48mm Gold Case

Gold Dial - Model 26486

$499.00

Sale Price: $ 69.00

www.WatchDealers.net

GREAT SELECTION ~ NO MINIMUM ORDER

ALL CREDIT CARDS ACCEPTED ~ FAST SHIPPING

Page 22 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

Invicta Angel Womens Quartz

33 mm Stainless Steel Case

Blue Dial - Model 29114

$279.00

Sale Price: $ 59.00

Invicta Specialty Womens Quartz

36 mm Stainless Steel Case

Charcoal Dial - Model 29395

$199.00

Sale Price: $ 59.00


LARGEST FOOTWEAR BRANDS IN THE WORLD

Over 20 Years of Servicing The Marketplace

NIKE - ADIDAS - PUMA - CONVERSE - REEBOK - JORDAN - VANS

Check Out These New CLEARANCE Sale Items...

Fenty PUMA by Rihanna

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Limepunch/Puma Black/Limepunch ~ Women

Fenty PUMA by Rihanna

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Puma Black/Limepunch/Puma Black ~ Women

Nike Sportswear

Air Force 1 Mid LV8 - $ 30

Sequoia/Sequoia/Gum Light Brown ~ Kids

Reebok Club C85 AFF

$

30

MET SNAKE - Black/Chalk ~ Unisex

Fila Targa

$

30

White/Fila Navy/Fila Red ~ Unisex

Reebok

Classic Leather Textural - $ 30

Silver Met/Skull ~ Women

Adidas Cponsortium

Samba Womens Deep Hue - $ 30

CLONIX/CRYWHT/CRYWHT ~ Women

Reebok

Workout Plus Ice - $ 23.70

White/Flat Grey/Ice ~ Unisex

Converse

Lucky Star Hi - $ 23.70

Garnet/Egret/Egret ~ Unisex

New Balance

247 - $ 29.70

Marblehead ~ Men

ASICS

Gel Saga - $ 29.70

White/Orchid ~ Unisex

Vans

OG Era LX - $ 32.50

Black/Mulberry ~ Unisex

www.SneakerClearance.net

RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 23


THE LINGERIE

SPECIALIST

~ Over 1,000 styles in stock! ~

Lingerie sells year round

We welcome small orders

and deliver worldwide.

Many clearance items giving

you 100% mark-ups.

Large profits

www.FlirtyWholesale.com

GREAT IN-STORE AND TRADE SHOW GIVE-AWAYS

PREMIUM CUSTOM PRINTED

ITEMS FOR YOUR CLIENTS

Lanyard

Made

in

USA

¢

Classic Squeeze

Bottle

as

low

as 94

as

¢ as

low

as 99 ¢ as

low

low

as 89 as 63

OUR NEW WEBSITE LETS YOU ORDER BY INDUSTRY!

Largest Selection at Lowest Prices • Serving since 1999

www.PromotionalRewards.

.PromotionalRewards.com

Page 24 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

Smartphone Wallet

Translucent Flyer

Frisbees

¢

Shop by

• PRICE

• EVENT

• INDUSTRY


FLASH DEALS FOR WHOLESALERS

YOUR PRICE

$

89 95

Apple iPad 2

w/WiFi, 16GB

BÖHM B76 WIRELESS OVER-EAR

NOISE-CANCELING HEADPHONES

Start Your Own

CELL PHONE ACCESSORIES

BUSINESS!

BodyGuardz

SAMSUNG GEAR VR

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Glass Screen 19.95!

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for LG G

Pad X 8.0

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69 95 9 95

BLUETOOTH HEADSETS CASES BATTERIES

CHARGERS CABLES DOCKS SPEAKERS PARTS

AMAZON KINDLE FIRE HDX

SAMSUNG GEAR S2 SAMSUNG TL205 DUAL VIEW

(Verizon)

12.2 MAGAPIXELS DUAL LCD

7” 16 GB TABLET

SMARTWATCH DIGITAL CAMERA

Retails: $229

$

49 95

Your Price

$

54 95

Retails: $349.99

Your Price

$

79 95

www.CELLCITY.BIZ

RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 25


PPE SUPPLIES FOR RETAILERS

ONLINE ORDERING

KEEP YOUR CUSTOMERS & STAFF SAFE!

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Reliable USA Wholesaler

FDA Registered Owner/Operator

All inventory is in stock and

ships from Atlanta, GA. USA

1-3 Day Delivery.

www.PPEstockroom.com

Ultimate Source for Wholesale

BRIDAL MERCHANDISE

Glitter Wedding Card Box

$24.99

We stock Everything For

Wedding Stores & Event Planners

Servicing the Industry Since 2003

Birch Wood Engraved Ring Box

$8.99

Vintage Charger Plates

$14.99

Hobnail Glass Candle Holders

$8.99/set

FREE SHIPPING ON ORDERS OVER $ 99 ++++ ALL CREDIT CARDS ACCEPTED

W W W . S M A R T E S T B A R G A I N . C O M

Page 26 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

Silk Rose Petals

$2.49

Mercury

Glass Metal

Cake Knife

& Server Set

$39.99


Your FashionHeadquarters

100's OF ITEMS UNDER $9.99!

Great Resource for Independent Online & Brick-and-Mortar Retailers.

Join UIN/Milanoo for a solid and reliable source for the latest fashion merchandise.

We ship worldwide with NO minimum orders.

Women Printed Tunic Dress

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$ 5.54

Women Cotton Jacket Khaki Long Sleeve

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$ 4.99

Rosy Sexy Cutout High Neck

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$ 5.99

Long Dress Bohemian Style Straps V-Neck

Women’s Maxi Dress

$ 6.84

Printed Men’s T Shirt Short Sleeve Side Zipper

Zigzag Pattern Dark Navy Round Neck T-shirts

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Long Sleeve Shirt

with Patchworkt

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Men Casual Pant

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SOLID & RELIABLE SOURCE for the latest fashion merchandise

We Ship Worldwide - NO Minimum Order

White/Blue Shirts Men’s Plaid Long Sleeve

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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 27


AUTHENTIC NEW DESIGNER HANDBAGS

TORY BURCH ~ MICHAEL KORS ~ COACH ~ KATE SPADE ~ COACH

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Michael Kors Jet Set Travel

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Coach F36658 F37807

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Tory Burch Kerrington

Large Square Tote Garden

White Floral Laguna

$266.99

Michael Kors Mott

Small Satchel

Brown MK Coral

+ Sangria Trifold

Wallet-$626.00

$208.99

Michael Kors Abbey Large Cargo Backpack

Black MK + Leather Phone Wallet ~ $646.00

$208.99

WWW.BAGVENDORS.COM

Page 28 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

Michael Kors Hayes

Medium Trifold Coin

Case Rose Hold MK

Signature Pink

$57.99

Michael Kors

Jet Set Travel

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Pink with Wristlet

Clutch INSERT

$92.99

Kate Spade Cameron Street

Flock Roses Small Hayden

Satchel Black Floral

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Start Your Own Merchandise Business

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DESIGNER HANDBAG CLOSEOUTS!

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Started in 2007 our unique company sources quality authentic pre-owned designer handbags

for independent retailers and online sellers to offer to their shoppers.

NEW ITEMS WEEKLY - INVENTORY 50-75% OFF RETAIL

Kate Spade- Small Karen

Beauville Leopard Bag $ 78.99

Bottega Veneta- Velvet &

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Brooks Brothers- Large

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$ 33.99

Dooney & Bourke- Tan

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Bag $ 96.99

Coach- Tan Monogram

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Shoulder Bag $ 33.99

Moschino- Tan & Brown

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Bag $ 148.99

Prada- Black Leather Bag

w/ Piping $ 451.99

Versace- Black Patent

Snakeskin Shoulder Bag

$ 748.99

Versace - Metallic Gold

Monogram Silk Jacquard Bag

w/ Leather Trim $ 548.00

Reed Krakoff - Color

Block Leather Handbag

$ 626.99

Ted Baker- Bovine Leather

Floral Crossbody $ 68.99

Michael Kors- Gold Chain Strap

Leather Handbag $ 32.99

Cole Haan- Ivory Leather

Cinched Tote Bag $ 118.99

Kate Spade- Small Bright

Coral Leather Chain Bag

$ 38.99

3.1 Phillip Lim - Leather

& Metal Studded Purse

$ 248.99

Botkier- Gold Leather

Shoulder Bag $ 57.99

Diane von Furstenberg- Blue

Ombre Leather Mini Crossbody

$ 47.99

Jimmy Choo- Distressed

Mahala Blue Calf Leather &

Suede Tote $ 948.00

Christian Louboutin- Cream

Shoe Clasp Handbag $ 498.99

OUR WEBSITE UPDATES WEEKLY - SHOP ONLINE OR AT ONE OF OUR 4 NORTHEAST STORES

www.BagCloseouts.com

Rafe- Ivory Leather Studded

Hobo Bag $ 32.99

RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 29


FORUM WORKSHOP

STARTING YOUR OWN

forumworkshop

Starting Your Own

BUSINESS

Getting Customers

In the Door

Business

Before your employees work their magic,

you have to attract people into your place of

business. People become customers only

after they have bought something. Part of your

management function is to get people in the

door (or orders in the mailbox). Iʼve discussed

advertising and public relations at some length.

These are your starting points. Ads will build

name recognition and, if designed well and targeted

to the right audience, will attract the number

of prospects you need to get started.

Everyone who responds to an ad favorably will

encourage a friend to try your store. An ad will

simply get a warm body with a real or perceived

need in your door. Ads will also attract

“browsers” – people whose needs are still in the

subconscious. How you keep people in your

store depends on a combination of your sales

techniques, your inventory, your pricing (relative

to quality and service), and your display.

DISPLAY

Display is important. How you arrange products

in your place of business will have an

effect on your success. If your product is a

Page 30 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

physical object, attractive display

is a matter of arranging items so

that the customer is filled with a

sense of abundance, cleanliness,

and completeness: abundance of

choices, clean displays and products,

and a complete selection of

sizes and styles. Of course, it is

not possible to carry every size or

style imaginable. It just has to

look that way. A customer needs

to feel that shopping in your place

of business provides him or her

with all the choice he or she

wants. Too much choice can be

confusing. If one store carried

every Lladro piece in the collection,

the buyer would be hard

pressed to “pick a favorite.” One store needs to

carry a good selection – something for each incremental

price range. Then the store needs to

add a few new pieces on a regular basis so the

serious collector will have a reason to return.

Display can do a lot to accomplish all of the

above. The gift shop with one long, low display

case packed with items of about the same price

and size causes confusion. A potential customer

has too much to look at, too many decisions

to make.

continued...


August 22 - August 25, 2021

RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 31


The gift shop that uses a vertical, glass-shelved

display case, with a dozen items in a spacious

array, gives the customer a clear view of each

item, and narrows the choices. How much is

enough? It depends on your business.

Even how your store is arranged can make a

difference as to whether or not people will enter.

A deep store with a narrow glass front has an

advantage over a store with a wide, open, glass

front, or one with no visibility from the street or

mall corridor. A sufficient sampling of your merchandise

should be visible to passersby to entice

some to walk into the store. If everything

you stock is visible from the window, why

should anyone walk in? Your customers will

come in, but will people who are “just browsing,”

who want to look around but not buy

today? Unlikely. You want to entice both groups.

forumworkshop

FORUM WORKSHOP

Think about your favorite bookstore. People

browse through bookstores. I will visit a bookstore

five or ten times for every purchase I

make. Book lovers like to visit bookstores regularly,

to plan their next book while they finish

one. Bookstores place a selection of books in

the window or entryway to draw people in. Then

rows of bookshelves, that you cannot possibly

see over, force you to wander the aisles. Too little

visibility can entice shoplifting. So make certain

that your

staff can see

the browsers,

even if they

canʼt see all the

merchandise,

from anyplace

in the store.

continued..

SPECIALISTS IN ELECTRONIC CIGARETTES & ACCESSORIES

Since 2008 White Cloud has been a leading US-based

e-cigarette company, with top-quality products, impeccable

customer service, and a commitment to providing the widest

range of product choice in the industry.

5 Pack of Fling

Original - Disposable E-Cigs

Cirrus

Mini Tank Omni Kit

From:

$

59 95

$

27 95 Cinnamon

Flavor 30ml

Bottled

E-Liquid

$

19 99

NEW WHOLESALE ACCOUNTS WELCOME

Regular ClearDraw

E-Cigarette Cartridges

as low as $

3 95

MUST BE OF LEGAL AGE TO ENTER WEBSITE/ORDER

www.HeavenlyWholesale.com

Page 32 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

Refillable

Mini Tank

$

19 99


SELL RUGS AT YOUR STORE

OR FLEA MARKET BOOTH

• Free Shipping on ALL

ORDERS

• 30-Day Money Back

Guarantee

• No Minimum Order

• Reliable New York Supplier

• All Sizes,

Colors & Styles

THIS MONTH’S SPECIAL

Traditional Medallion

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$ 21.24

www.RugProfits.com

RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 33


Details count. Dust, missing limbs on mannequins,

and fingerprints on counters take

away from the impression you are trying to create.

Display is an art. Large department stores

hire full-time display personnel. While you

might be talented or have an employee who is,

donʼt cut corners. Professional freelance display

artist Sue Molitoris says, “Itʼs aggravating

to see a hand backwards, a dirty floor, a burned

out light, or an undressed mannequin. The average

customer may not see it, but it makes an

impression. Lights are important. They need to

be used, not just pointed toward the floor.” Sue

forumworkshop

FORUM WORKSHOP

Page 34 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

organizes her displays around what stores

have in stock. “If they have only one of something,

someone will want it and weʼll have to

take the window apart ten minutes later.” She

says one client had twenty plaid dresses that

were not selling, so she put a vest and matching

accessories on the dress in the display windows,

and the store sold out. Brent Erkelens,

art and advertising director at O.C. Tanner Jewelers,

says, “I think windows are better advertising

than advertising. They get a lot of attention.

And to see them, you have to go by the store

and see where it is.”

Your display should catch attention. Make

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display in their own scene (home, recreation,

work).

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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 35


forumworkshop

FORUM WORKSHOP

Should you hire a professional? My suggestion

is, if you donʼt have a lot of natural artistic ability

and a little on-the-job training, a professional

will give you the edge. Like advertising, it is

possibly one expenditure of capital that will give

you an edge over the competition, and it should

pay for itself.

BANNERS & POSTERS

Banners and posters are two other visual

items used to attract attention. Most shoppers

these days want prices clearly marked.

People have less time to shop and therefore,

less time to spend trying to figure out prices. Itʼs

like trying to remember a restaurantʼs list of

daily specials. You might catch one or two, but

youʼll have to ask the waiter to repeat the rest

and this can get annoying. Use price tags. Banners

on everything make things look like sale

items when they are not. Unless you live in

New York, where parking is horrible so people

do less comparison shopping, people do comparison

shop. They compare not only you and

your competitors, but your prices and inventory

from one day to the next. If your “regular price”

is made to look like a “sale price” because of

flashy signs, youʼll lose credibility. Your customers

will have less reason to respond to any

“real” sale you advertise in the paper or on television

and radio.

continued..

Page 36

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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 37


forumworkshop

FORUM WORKSHOP

If everything is always on sale, then nothing

ever really is. Most people spend time pondering

their perceived needs and they wait for the

right item at the right price. Keep yourself in the

competition with honesty.

SALES, PROMOTIONS,

DISCOUNTS

How can you expect to fool people who come

into your store once a week or month by hanging

posters that make the same price look like

a special deal? You canʼt. A “special promotion”

should be just that – special, meaning unique:

lower prices for a limited period of time. Salt

Lakeʼs Downtown Retail Association (DRMA)

sponsors a semiannual sidewalk sale, sometimes

in conjunction with the two downtown

malls. Merchants on Main Street and those in

the malls push a lot of inventory onto the sidewalk

or into the corridors. The event is heavily

promoted. Having been employed in the downtown

area for eleven years and gone to almost

every such sale, I noticed that very few of the

merchants offer anything on sale at the sidewalk

sales that wasnʼt on sale inside the store

the previous day and wonʼt be on sale in the

store the following week. Again, I had the advantage

of working downtown. The suburbanite

who travels to town twice a year – for the sidewalk

sales – may not be aware of this. So it

does attract some business.

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FEBRUARY 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 39


forumworkshop

FORUM WORKSHOP

However, there

is one gift store

on Main Street,

Shapiroʼs, that

is a notable exception.

Their

“sale” really is

one – limited in

time and large

in quantity. Operated

by the

founderʼs son,

who employs

his own two sons, Shapiroʼs has built an image

of excellence for luggage and gifts. I shop there

not only during their sidewalk sales, but anytime

I want a tasteful gift. I appreciate their honesty

and the occasional good deal. I feel good

about patronizing an honest business person.

Page 40 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

While I personally donʼt spend a moment of my

time fighting the crowd to look at stuff I know to

be on permanent sale, these events are popular

in Salt Lake. It gives the merchants an opportunity

to move old or dated merchandise,

gain exposure for their product line, and it creates

a media event for the downtown area. Department

stores have a chance to put a

sampling of all their wares – usually spread

over four floors or more – on view. Itʼs a way to

show people who never ventured into the

housewares department what the store carries.

For the small merchant with limited inventory,

most sidewalk sales are an excuse to get rid of

junk. Most people recognize junk when they

see it. But even junk – unsold merchandise –

will find a buyer of the price is right, and the

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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 41


forumworkshop

FORUM WORKSHOP

A sidewalk sale is another type of display.

For people who have never ventured into your

store, it gives them a good look at what you

carry if you put your usual merchandise on display,

rather than those things you want to get

rid of and donʼt intend to carry anymore. Keep

this in mind if you have the opportunity to participate

in this type of event.

The “Sale” has become

a standard way of doing

business for many large

department stores.

Thereʼs the everyday

low price sale, the every weekend sale, and the

“real” sale. A specialist in the everyday sale, Mr.

Mac (Mac Christiansen), a Utah clothing retailer,

trains salespeople to attach themselves

to a client as soon as one walks in the door. If

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salesperson will go “talk with Mac,” return, and

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of the marked price, if the price is marked, or

half the original price the salesperson told you.

People who shop regularly, like myself, have

come to understand how the game is played. I

find one of my two regular salesmen, so as not

to be pestered by the others, and have him help

me. They keep records of their customersʼ purchases,

so they can offer me real assistance

finding the right sizes, and a suit or shirt that will

match the rest of Buddʼs wardrobe. Except for

the everyday-salesness of the system, they

offer the same service as the people at Classy

Lady. But it can be a little overwhelming for the

uninitiated; and I know people who wonʼt enter

the store because, they say, “the salespeople

are so pushy.”

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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 43


forumworkshop

FORUM WORKSHOP

You have to be honest with yourself about yourself.

There are two categories of workers: the

Risk Takers and the Security Seekers. Risk takers

are potential business owners. Security

seekers are perfect employees.

Are You A Risk Taker

Or A Security Seeker?

Security seekers are the type of people who

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paycheck and find comfort in becoming skilled

at a specific job or trade. They like working for

companies with long histories – a sign that they

can count on having a job as long as they

choose. Some security seekers are manager

material; others will never get out of the mailroom.

But none of them want to take work

home on the weekends.

Risk takers like change

and challenges. They

want to be in charge of

their lives – make decisions

about what they do

and how they do it.

These people are willing

to take both credit and

blame for their actions.

There are corporate-type risk takers, who,

given the capital and laboratory facilities, will invent

new products and technologies, perhaps

create a subsidiary company. And there are entrepreneurial

risk takers; they want to own the

fruits of their ingenuity. Risk takers carry their

jobs around with them all the time. Even of they

arenʼt doing work at home, they are thinking

about it – what needs doing Monday – or planning

some new project.

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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 45


forumworkshop

FORUM WORKSHOP

If your price is never really our price, you can

expect customers to wait for your best price.

Once you set the precedent of having regular

sales, you can expect the majority of people

who are in the market for what you sell (have a

perceived need) to wait for your special deal. Is

this a good way to run a business? If all of your

competitors operate that way, you may have to,

to compete. Run your sales when the competition

runs theirs and invite those sale-shoppers

to compare. But donʼt sell things for less than

they cost you. A lot of

companies behave

this way to match the

competitionʼs prices.

Let your competitors

sell for less than cost.

Soon enough, they will

not be competing.

Cost Items & Profit Items

If you do sell something for cost to match

the competition, try to pair it with an item

that will make you money: a camera (cost)

and a camera bag (profit), lettuce (cost) and a

basket full of other groceries (profit), a necktie

(cost) and a shirt to match (profit). The concept

of selling lettuce at cost and a basketful of groceries

is commonly accepted by grocers and

their customers. Once someone comes into

your store for the lettuce, he or she is likely to

pick up other needed items. The other examples

are less obvious. The trick of selling one

item at cost (or on sale) with another at a profit

is training your salespeople (yourself, too) to

service customers.

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Page 46 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 47


forumworkshop

FORUM WORKSHOP

It is called suggestion selling, and volumes

have been written about it. Simplified, it means

when someone comes to your store in response

to the advertised special, the salesperson

or clerk has to (not should, has to) say,

“Now such and such would go nicely with that”

or “Would you like a such and such to put that

in?” A talented, trained salesperson will make

the two items seem essential, inseparable, and

important to the customer. And once presented,

the idea will seem obvious to the client – something

he or she would have thought of, given

the time. A

camera needs

a bag; a shirt

needs a tie;

even lettuce

needs salad

dressing.

CUSTOMER SERVICE

This is customer service. Whether you sell

on-sale or as-marked, customer service

matters more than anything else if you want

to build a clientele of repeat customers.

This does not include “bargain hunters” or the

poor. We are talking about people who have

enough money to cater to their perceived

needs, as well as, or rather than, their real

needs. Those who need clothes because the

old ones are worn out past repair will price

shop. They will put up with rude salespeople if

the price is cheap. But if you are trying to get a

share of Americaʼs discretionary income, set

your sights higher.

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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 49


forumworkshop

FORUM WORKSHOP

If you are starting a small business on little capital,

how can you hope to compete with the discounts

of low-price retailers? They buy from

Hong Kong and Korea in huge quantities for

their chain of stores. Forget it. As a small business

you should set your sights on middle to

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The weekend sale is a variation of the allthe-time

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weekdays and pay more. Itʼs a decent way to

get people in the store during an otherwise slow

time. But advertising costs are very high. A

small retailer or service business would be hard

pressed to afford the television time.

The “real sale” is unpredictable, or so seldom

as to be hard to remember. Nordstrom has real

sales, as does Shapiroʼs gifts. Once or twice a

year, they clear their inventory. The price reductions

are dramatic, the time period limited. Both

sell leftover or seasonal merchandise to people

who could not otherwise afford to shop there.

But the sale prices are still high enough to dissuade

the “bargain hunter” or the poor. Nordstrom

attracts the

upwardly mobile who

need a nice wardrobe

and who will continue

to shop there during

and after their climb

up the ladder (or their

spouseʼs). The “real

sale” builds customer

loyalty. continued..

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Page 50 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 51


FORUM WORKSHOP

forumworkshop

VISIBILITY

Page 52 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

There are other, less obvious ways to “sell” your

business. Make your company name visible.

When CBS changed its name to Key Bank,

management gave gold key lapel pins to all the

employees. As these people interact with the

public, both in the bank or in a restaurant at

lunch, their pins advertise the company. It

plants name recognition in peopleʼs minds. A

lapel pin gives strangers something to talk

about. (“Oh, what a

cute pin. Is that Key

Bank?”) Uniforms are

another way to create

recognition. Most fast

food restaurants issue

uniforms for this reason

(and because polyester is easier to clean

daily than street clothing). Hats, name badges,

a t-shirt printed with the companyʼs logo – all

are ways to tell people who enter your store

where they are and who they are dealing with.

People learn to recognize and equate certain

colors with certain products. Watch

yourself the next time you shop for staples at

the grocery store. Donʼt you reach for the package

before you read the name? Thatʼs because

you recognized the colors and design and didnʼt

have to read the name. That same “packaging”

can work for you in your retail or service business.

You probably wonʼt want to ask your

bookkeeper to wear a uniform or a name tag,

but do invest in a desktop nameplate for your

entire office staff.

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continued..

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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 53


FORUM WORKSHOP

forumworkshop

It is more comfortable for a repeat customer to

read someone's name and then greet that person

by name with a prompt, than to start a conversation

with, “Now what is your name?” Make

people feel at ease. Make them shop by the

packaging. Again, the more effort you take out

of the process, the more people will habitually

patronize your place of business.

Guy, The Ringmaker, wears a green jewelerʼs

apron with his logo imprinted on the front. Every

time he visits a suppliers or goes to the bank,

people can see where he works. He is a walking

billboard. Find ways for you and your employees

to become walking billboards, too.

Even your automobile should have a painted or

magnetic sign on the side that displays the

name of your business. Of course, you must

keep your car in good repair – fix dents and

scratches immediately.

Anything

you can

do to get your

name seen or

heard by the

public is part of

selling.

GETTING REPEAT BUSINESS

Once you get prospects into your place of

business, meet or surpass their expectations.

Every business owner who knows that

success is based on repeat business will tell

you his customers return because of the service

he and his employees give.

continued..

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Page 54 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 55


forumworkshop

FORUM WORKSHOP

When I owned Midnight Oil Typesetting, I

counted on about a dozen people, who represented

small businesses, non-profit organizations

and large corporations, to bring me their

monthly ad, monthly newsletter, annual price

list changes, and menu changes to typeset.

The same people came back again and again.

Without them, I would have gone broke. One of

my former customers owned a business at one

time that did go broke when three of his regular

clients declared bankruptcy within a month of

one another.

You should never narrow your customer

base too much. Expect some of your regulars

to stop shopping at your business. Some stop

because of financial problems, others will have

moved out of the area. But every customer you

treat well, who comes back again, is gold.

Customers whom you treat well should treat

you well too. Beware the ones who are never

satisfied, who are always looking for whatʼs broken

before they even pay for it. The people you

can never please are not worth your time and

effort because they are either looking for a reason

not to pay you, or they are going to take up

so much of your time and mental energy making

them happy that you will lose a dozen other

customers who would require only your normal

time and effort to

please. People who

complain about

problems that you

know have no basis

in fact are often out

to get something for

nothing.

continued..

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Page 56 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 57


forumworkshop

FORUM WORKSHOP

They want a special

discount on a camera,

a free ad in your

magazine, and a lot

of your time. Donʼt

give anything away

without a reason. Be

polite. Remember,

they have friends,

too, and word-ofmouth

can work

both ways. But assert yourself and tell these

people that things that are not broken cannot

be fixed. Follow up by saying, “How can I really

help you?” In retail, your loss will be time. In

service or other businesses that rely on inhouse

credit, the chronic complainer will cost

you time and money. However, if you make the

“sale” correctly, you can avoid a lot of combat.

Dealing With Complaints

You have to learn to distinguish the chronic

complainers from those who complain because

they have a misunderstanding. Sometimes a

gap in the sales process has created that misunderstanding.

Remember, making a “sale”

must include establishing worth, value, and

agreement to exchange product for dollars. The

most frequent complaint we heard at Ednaʼs

publishing company was that the client had gotten

no calls the week after the ad appeared in

our magazine. The food places, selling 50 sent

ice cream cones for 25 cents seldom had that

problem. The high-end retailers and professionals

– jewelers, fur dealers, lawyers, and doctors

– complained without fail. People donʼt call the

doctor unless they need to. continued..

Page 58 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 59


forumworkshop

FORUM WORKSHOP

Few people buy furs & jewelry

the moment they see

an ad. Again, people react

to advertising when they already

have a perceived

need. Wanting something,

having the time to shop for

it, and having the money (now or over time) to

pay for it are all factors in the buying process.

I often wondered why salespeople never explained

that to their clients. Nevertheless, those

who protested the most were typically the ones

who did not pay their bills. They never agreed

that advertising had value, so they looked for

“reasons” not to pay. Not having the phone ring

off the hook was a “reason.” To Edna, it was an

“excuse.” An incomplete sales process had created

the situations, nevertheless.

SHOULD YOU NOT SELL

TO SOME PEOPLE?

Part of successful selling is knowing whom

not to sell to. Donʼt sell to people who have no

money. Some people will say they donʼt have

money just so a salesperson either leaves them

alone or works harder to find out what to do to

make the sale. If the person really has no

money, youʼll find out when youʼre ready to

close the sale (“How would you like to pay for

that today?”) and are told no (“I donʼt have any

money now”) just before the person leaves the

store. When you sell on contract and credit, you

have to be even more careful. You have to determine

both willingness and ability to pay.

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Page 60 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 61


FORUM WORKSHOP

forumworkshop

Potential debtors who have no money will actually

tell you so. An ad insertion contract, for example,

presumes creditworthiness. Listen to

the things people tell you as though they were

filling out a credit application. “Iʼm just starting in

business, and I donʼt really have a budget for

advertising,” or “I just got out of Chapter 11 and

weʼre trying to recover,” should tell you that this

client is not a good

credit risk. These people

might be future

customers. The future

might be now if, “I donʼt

have the money,” is an

excuse, not a real reason.

A good salesperson

can move such an

“objection” into a sale.

But if that person really

doesnʼt want to or cannot afford to buy and

feels pressured into signing a contract to pay

later, youʼll spend an inordinate amount of time

trying to collect.

Nevertheless, many merchants knock themselves

out to make it possible for people who

canʼt pay for something to have it anyway.

Some methods are legitimate, others are courting

bad debt. Putting something on layaway is

the only legitimate way for a start-up company

to turn a hopeful into a buyer. Even so, the

salesperson must make it clear that a layaway

deposit is forfeit if the customer changes his or

her mind. The fact remains that the hopeful

does not gain possession of the merchandise

until it is paid for in full, and there is a limited

time period that you are obligated to have that

item removed from your inventory for sale.

continued..

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Page 62 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 63


FORUM WORKSHOP

forumworkshop

Other systems, like the “Payment Plan” or

“Weʼll hold your check until Friday,” are foolish

if you part with product or service first and you

donʼt have enough working capital to also be in

the finance business. You have just given your

hopeful the perfect excuse never to pay you:

“Well, I didnʼt have the money and you pressured

me into placing an ad,” or, “I thought I

was going to get paid by one of my customers

on Friday so I could pay you, but I didnʼt get

paid.” I heard these both a lot at my last job.

And when the bankruptcy notices arrived in the

mail, my employerʼs chances of collecting at all

dropped to zero. Yet I watched her give credit to

people who were obviously not credit-worthy,

who told her so, and who did not even put a deposit

on the order to cover expenses. If it happens

to you, you will spend months, years

even, on the telephone (or in court) trying to

collect. All that time should be spent servicing

clients who do business with the company regularly

and pay their bills, as well as soliciting

new business. Itʼs sad that the bad debts command

more attention than the loyal customers

when you extend credit.

EFFECTIVE SELLING

Everything depends on how effectively

you sell. Remember, “the

sale,” like any legal contract, is

based on understanding & agreement.

A signature is not a sale.

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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 65


FORUM WORKSHOP

forumworkshop

Move on to the next name on your callback list

or the next person on the sales floor. It takes an

astute salesperson to tell when a “browser” has

become a “potential buyer.” Make browsing

comfortable (except for shoplifters), but donʼt

spend too much time forcing browsers into

making credit purchases, unless the credit and

the risk belong to a credit card company or

bank. Wait until a browserʼs mental state is that

of a potential buyer – someone with a real or

perceived need – then use those sales techniques

to close the sale and collect your money.

Don’t Overextend Credit

Donʼt sell to people who stop paying you. If you

do extend credit to a regular customer and he

or she doesnʼt pay the bill for a month or two,

tell the client you will not sell anything else to

him or her until you are paid in full. Also request

that any future purchases be paid for with cash,

in full.

A lot of business owners donʼt

do this because they are

afraid theyʼll lose a customer,

or worse, a friend. You will

lose neither. People who donʼt

pay you are not customers.

People who owe you a great

deal of money will go out of

their way to stop doing business

with you. They may feel

guilty, they certainly donʼt want to receive daily

phone call reminders about how much money

they owe you, and they donʼt want to get in any

deeper, unless they are thieves.

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forumworkshop

FORUM WORKSHOP

You can avoid both thieves and the honest

business people who simply spent more than

they could afford and now canʼt or wonʼt pay

your bill, by saying “no” when the accumulated

debt is two months old. Why not three or four?

Because you have a chance of collecting on a

month or two of back debt.

The last year I owned my business, two of my

best customers (and favorite people) went

bankrupt. Both paid my bill before they did. One

left the state, the other took Chapter 11 and

eventually sold out (John Feltʼs Heritage Keepsake).

But before that happened, I called on

them often to find out if I could do any more

work for them. I had extended both credit. (I

never let a bill get more than thirty days old before

I personally went to collect and never did

more work until the old bill was paid.) I would

Page 68 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

drop by periodically and solicit

business. The business never

came my way. I felt bad and

started to wonder what I was

doing wrong – what I was

doing to make them unhappy.

I wondered if I had lost these

two customers to some other

typesetter. I tried to figure out

why they didnʼt use my services

any longer.

I found out why after they both went out of business.

It was because they thought enough of

me and how I ran my business that they did not

want me to be a victim of their circumstances.

Long before a business goes bankrupt, the

owner will know that it is a likely possibility.

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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 69


FORUM WORKSHOP

forumworkshop

Your “good customers” will

not want you to be one of

the losers if the worst

should happen. They wonʼt

tell you the real problem.

Theyʼll just avoid you and

make excuses for not giving

you more business. Be

friendly, donʼt beg, and

avoid deals too good to refuse.

You can put yourself

on the creditorsʼ list if you

try hard enough. Donʼt.

When people canʼt pay, or

stop paying, work a little harder to find a new

paying customer. Spend very little time on the

non-paying customers; preferably no time at all.

Just a polite, “hello,” when you pass them on

the street or see them in small claims court.

Management

There are lots of books and theories abut

management. Most deal with corporations.

Managing people who work for your small business

is quite a different art. From what I have

observed, the motivators are rearranged.

Perhaps this is because corporations tend to

hire highly qualified people, continue to train

them throughout their careers, and pay them

what they “are worth.” Small businesses tend

to hire the range from highly qualified people

to totally unskilled people; training lasts one

week, if at all, and pay is proportional to ”what

the business can afford.” The dynamics are

different.

continued..

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Page 70

FEBRUARY 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 71


FORUM WORKSHOP

forumworkshop

Everyone expects to earn more over time,

as they increase their skills and efficiency

on the job. Large public corporations (not small

companies that have incorporated) have more

capital. They can afford to give cost of living

and merit raises regularly. Small start-up companies

operate on a survival budget. No matter

how deserving an employees, the money may

not be available to give a raise.

THE CORPORATE PICTURE

Traditionally, large corporations

hired employees with the expectation

of getting thirty years

of work from their people. This

attitude is less prevalent today,

with mergers and layoffs and

two-income couples who follow

different career paths. The traditional “wife” who

followed her husband from city to city in pursuit

of his climb up the ladder is harder to find these

days; sometimes the husband chooses that

role.

Small businesses may want to hire lifetime employees.

But that is unrealistic. The factors that

influenced the traditional thirty-year employee

to stay were: salary, benefits, pension plans,

and power. Start-ups will spend one to five

years struggling to pay bills and minimal

salaries, while putting a little cash aside for expansion

or change. There just isnʼt any money

for pension plans. Benefits tend to include employee

discounts on what the company sells,

co-payments on health and dental insurance,

and the annual company picnic or Christmas

party.

continued..

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Page 72 FEBRUARY 2021 |

RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 73


FORUM WORKSHOP

forumworkshop

This doesnʼt even come close to the expense

accounts and club memberships that

a corporate executive can expect to receive

as a matter of course. As oneʼs salary gets

higher, so do taxes. At some point, a raise will

lower oneʼs net income; so benefits (which are

not taxable to the employee, and these rules

have changed lately) are the tie that binds.

I have had my boss supply a pizza on nights

Iʼve worked until 10:00pm. But I know I could

have afforded that pizza; furthermore, the only

time I ate pizza was on nights I worked late. In

other words, receiving something that I would

not buy for myself, if I had

the money to do it doesnʼt

count as a benefit – not

when I measure job satisfaction

and motivation to

stay. Receiving benefits that I would spend my

money on anyway does count. Complimentary

ballet tickets are money in my pocket.

Managing employees at a small firm requires

a different type of effort than doing

the same for a corporation. Corporate employees

are paid highly not only for their job

abilities but for their social skills. Part of the

game is to get along with a large number of

people in the office and socially outside of work.

Small companies require that their employees

co-exist in the office place. If they socialize outside

the office, it is usually based on genuine

friendship and mutual interests. Since there is

seldom, if ever, a ladder to climb, there is no

need or call for ladder-climbing behavior patterns.

Mentorism is irrelevant when the only job

higher than yours is the ownerʼs.

continued..

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Page 74 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 75


FORUM WORKSHOP

forumworkshop

Since getting along is a byproduct of genuine

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business, it is harder to find people who will get

along. They donʼt have to work to “get ahead”

just to “stay put.” In a small company, people

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BUILDING A TEAM

The first thing you should try to accomplish as

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who were too shy to make a good first impression

may be lost to you. But people who like

each other are more likely to put in those late

night hours to help one another.

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FEBRUARY 2021 Page 77


FORUM WORKSHOP

forumworkshop

Did you think they worked long and hard to

help you ... the boss? To some degree this is

true. But there is an unwritten rule that keeps

bosses and employees separated outside of

the office, which is as it should be. How can you

be objective and supervise, hire or fire, if an

employee follows you home for poker games or

family reunions? Donʼt do it, even if you feel a

friendship building. Keep some distance so you

can still manage. Lunches outside the office

can work, if you talk business.

The Work Environment

When the going gets tough and

the hours get long, people put in

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the money for regular raises simply

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them down, or sabotage a “system.” Within reasonable

limits, allow your staff control over their

environment. continued in next issue ...

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Page 80 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 81


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Start Your Own

Surplus & Liquidation Business

Professional liquidator reveals how to find, buy, sell and broker surplus

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Everything you need to know and succeed in this

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This is a practical hands-on training guide to starting your business with little or no money. Today there are

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Page 84 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

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* BASIC INFORMATION ON SURPLUS

CLOSEOUT COURSE & SOURCEBOOK shows you exactly how and where to make big profits in buying closeout

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RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 85


Trade

MaGaZINeS

Trade Magazines

Swap Meet

This exciting monthly magazine

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wholesalers across the United

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It provides excellent resources for

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a bonus Directory of Flea

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includes full addresses, days of operation,

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Order No. SM-S ...Swap Sample ...$10.00

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Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00

Page 86 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

Page 86 86

Retailers Forum

SoloMayoreo

“I Can Get

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This MonTh’s

Book Specials

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order no. 1-55850-701-9 $10.00

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RETAILERS

Page 87

FORUM MAGAZINE | FEBRUARY 2021 Page 87


USA Closeout Directory

Now, more than ever, it is essential for the success of your merchandising business to buy

goods at the lowest prices possible. Our best-selling

USA Closeout Directo-ry shows you how and most

importantly, WHERE. Hundreds of closeout dealers

specializing in selling goods often priced as

low as 10¢ on the dollar are listed. Re-tailers, flea

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sells merchandise needs this directory! Clothing

• Elec tronics • Jewelry • Toys • Watches • More!

Order No. 4 -

Closeout Directory - $29.95

Dollar Store

Merchandise Guide

The most complete directory of

wholesalers and manufacturers

in the USA specializing in dollar

store merchandise. Hundreds

of companies are listed with

complete contact information,

including the type of products

they sell. If you have a dollar

store, or are planning to open

one, this new directory is a must!

Order No. DSM • Dollar Store

$29.95

Toy Importers & Wholesalers

This is the definitive guide for

finding toy suppliers. Features

over 156 pages of listings of both

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Included are names, addresses,

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company websites and e-mail

addresses and descriptions of

lines carried.

Order No. TOY

$29.95

Directory of Smoke Shops

Our EXCEL Directory contains over 7,000 Smoke

Shops/Head Shops in the U.S. It includes key buyer’s

names, personal e-mails and phone numbers. This

directory is emailed to you in Excel format

and is updated regularly.

DIRECTORY INCLUDES:

• 7,000 Smoke Shops/Head Shops

• Phone Numbers

• Over 60% Have Personal E-Mails

• U.S and Canada

• Company Addresses

Order No. SSDB (Excel)

$399.00

Independent Sales Rep. Directory

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent

sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to

connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points,

territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number,

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Order No. SGREP-B Printed Book $359.00

Order No. SGREP-E Excel emailed to you $499.00

1-800-635-7654

Page 88

Page 88 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

Business Directories


Imagine

a book

putting

1000’s of

wholesalers

at your

fingertips!

This is the

most accurate

and useful resource guide you’ll ever

own and refer to daily!

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• Watches • Toys and more!

No. W1 Wholesale Sources $29.95

Auction Directory

Wholesale Sources

Jam-packed

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This is THE definitive guide to auctions!

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Order No. AUC- Auction Directory - $39.95

How to Find,

Sell and Broker

Surplus and

Liquidated

Goods

Hidden Wealth

With this authoritive Directory, you will

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Order No. 1-88422-24-2 Hidden Wealth $39.95

Jewelry Wholesalers

& Manufacturers

This exquisite directory will bring the

world’s finest jewelers directly to you! Featuring

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• Silver • Much More! The suppliers list

their names, addresses, websites and specialties.

All feature high-end quality jewelry that is

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you must order this directory!

Order No. FJ $29.95

Business Directories

Hobby & Craft

Suppliers Guide

The crafts industry is one of the hottest-growing

segments in the marketplace

today. Scrap-booking, painting,

needle-crafts and sewing are hobbies

that are sweeping the nation. We have

compiled the ultimate directory of

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• Art Materials • Baskets • Beads/

Trim • Ceramics • Dolls • Fabrics •

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Order No. AC $29.95

Holiday Merchandise

Wholesalers

& Manufacturers

Introducing our newest directory that puts

the country’s largest suppliers of holiday

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merchandise is a mainstay of the industry,

but up until now it was hard to locate the

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Order No. HM $29.95

www.bizbooks.org

Page 89

RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 89


Wholesale Gift Guide

A Great resource to locate higher end

decorative merchandise. This gigantic

400 page guide is the definitive resource

guide to finding suppliers for gift products.

Listed by category, over 4,000

leading wholesalers and manufacturers

servicing the gift industry are included.

• Accessories

• Collectibles

• Floral

• Gifts

• Home/House

You’ll refer to this on a daily basis to

find new suppliers for products.

Order No. GG Gift Guide $39.95

Annual Guide to the

Licensing World

Here is an incredible Directory that

guides you through the world of Licensed

prod-uct merchandising. Need to know

who owns a license? Who to contact to

distrib-ute a licensed product? This book

has all the answers and covers the entire

world! Licensors: Listing of companies

that are the agents and license holders.

These are the sources that you would

apply to if you wish to obtain a license to

manufacture

merchandise. Licensees listed here you will find the companies who

distribute licensed merchandise. Full listings include categories of

merchandise each company handles. Contact these companies to buy

the licensed merchandise that they have manufactured. The licensed

merchandising industry moves billions of dollars of products every

year and is one of the fastest growing segments of retailing.

Order No. 321 $249.00

USA Mail Order Catalogs

New for this year is a compilation of BOTH

consumer mail order catalogs in addition to

business-to-business catalogs in one huge

volume! Part one of this incredible collection

of mail order catalogs provides the

most comprehensive look at the consumer

catalog in the industry available anywhere.

Over 7,000 consumer catalog companies

are listed under 44 various product chapters

from Animals to Toys and Games.

Catalog size, number of catalogs mailed,

sales volume and key executive names are provided for ease in marketing

your products to these catalogs.

The second part of this directory provides details on suppliers

of everything from computers to laboratory supplies; office products

to office design; marketing resources to safety equipment. Just about

every kind of product or service that a business needs to operate is

covered.

Order No. 159237-156-6 1,900 pages $450.00

BUCKS FOR BLING

Sourcing For Jewelry

Makers Directory

Up-to-date and easy-to-use directory

solving your jewelry materials sourcing,

production and contracting needs.

If you are considering your own line

of jewelry items this is a must-have

in locating materials and factories to

produce it.

Accessories

Sourcing Directory

The comprehensive directory provides

you with direct sources for the designing

and manufacturing of bags, belts,

hats, shoes, gloves. You will find the top

companies to help you produce your merchandise

directly at their factories.

Order No. 121 $150.00

Order No. 122 $100.00

1-800-635-7654 Business Directories

Page 90 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

Page 90


APPAREL

BUSINESS DIRECTORIES

Fabrics, Services, Trims

This up-to-date directory solves your

production sourcing and contracting

needs in the Americas. The sourcebook

includes: sewing, cut-n-sew, and finishing

contractors and apparel production

services from within the U.S., Canada

and South and Central America. All

factories are sorted by clothing classification

and by U.S. state or by country.

This directory will help you put your

own designs into production.

Order No. 0971486743 $125.00

A complete and updated guide listing

over 2,600 nationwide suppliers of all

types of domestic and imported fabrics,

trims and notions, plus forecast

services, swatch design studios and

more for the apparel and design industries.

Listings include sales manager’s

name, price points, minimums,

etc. Fabric and trim manufacturers,

converters, jobbers and reps are

listed. This sourcebook provides you

with MATERIALS and sources to

make your own goods.

Order No. 0971486735 $135.00

Apparel Contractors (USA Edition)

1-800-635-7654 Page 91

Directory of Brand Name Apparel

Manufacturers

Updated and easy-to-use directory

listing brand-name label manufacturers

and importers in the women’s,

men’s, children’s and accessory markets.

Developed and targeted for store

and catalog buyers to shop the apparel

and accessory markets easily, there are

over 2,800 brand name labels listed,

broken down by types of apparel classifications.

If you are looking for the

SOURCES for brand name goods,

this directory is for you.

Order No. 0971486751 $135.00

RN & WPL Encyclopedia

A comprehensive listing of every Registered

Number and Wool Product Label

ever issued by the Federal Trade Commission

to identify all sorts of goods imported,

manufactured and/ or sold in the U.S. Over

126,500 records including contact information

for more than 31,500 manufacturers,

importers and wholesalers of apparel

and textile goods. Listings include where

available: RN or WPL number, contact

names & titles, street addresses, phone &

fax numbers, website & e-mail addresses,

type of business and product information.

Order No. RN8. Directory $285

Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to

Wholesale Fabrics & Trims

Upj-to-date guide created specifically for the smaller design houses and home sewing

businesses. Directory lists fabric and trim companies that will sell to businesses that

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock

fabric suppliers and all their contact information.

Order No. A-106 $65.00

Apparel Business Directories

RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 91


FORUM PUBLISHING CO.

383 E. Main St. Centerport, N.Y. 11721

T: 631-754-5000

F: 631-754-0630

E: ForumPublishing@aol.com

Credit Card ORDERS: 800/635-7654

FAX ORDERS: 631/754-0630

INQUIRIES: 631/754-5000

Website: www.bizbooks.org

Order by phone

1-800-635-7654

You’ll save time ordering by phone instead

of mail. Speak with our knowledgeable

salespeople who will assist

you in placing your credit card order. If

you have questions about our products,

call Customer Service: (631)754-5000

Mon-Fri 10am-5pm EST.

Your Name and Address

Order by mail

Please complete all information so we

can fill your order promptly. We gladly

accept checks, money orders and

major credit cards. If charging from

your credit card, please SIgn the order

form where indicated and supply

your complete number and expiration

date. Sorry we do not accept C.O.D

or stamps. Checks must clear bank

before orders can be shipped.

Order by Fax

631-754-0630

When charging purchases to your

credit card, it is easy to send us your

completed order form via Fax

Delivery Information

Books and cassette programs will be

shipped within 1-5 working days.

Allow 6-8 weeks for magazine subscriptions

Order Online

www.bizbooks.org

We download orders hourly and

process within 24 hours.

Sales Policy

Books and Cassette programs are

sold as information only and are

guaranteed as represented in this

catalog. All items in this catalog

are sold on a non-refundable basis.

NAME _________________________________________________________________________________________________

ADDRESS_________________________________________________________________________________________________

CITY_______________________________________________________________STATE

ZIP

PHONE NUMBER (_______) ______________________________ EMAIL ___________________________________________

What Books Would You Like?

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SHIPPING

CHARGES

ALL ORDERS ADD $7.00 1st BOOK

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CANADIAN $4.00 EA. SHIPMENTS: ADD’L $11.00 BOOK 1st BOOK

$ 8.00 EACH ADDITIONAL

Orders for SAMPLE COPIES of magazines:

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DO NOT OR UPS ACCOUNT add shipping NUMBER ONLY charges

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CANADIAN SHIPMENTS:

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OUTSIDE OF USA:

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SUBTOTAL

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ONLY ON NON-REFUNDABLE BASIS

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THE ULTIMATE

WHOLESALE RESOURCE!

Instant

Access to:

• Free Monthly Trade

Magazines

• Articles For Your

Business

• Hot Products

Review

• USA’s Leading

Wholesaler Search

WholesaleSources.com

your search engine for everything wholesale!

RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 93


FEBRUARY 2021

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Page 94 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE

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