Retailers Forum Feb. 2021 EMAG
Free monthly magazine for independent retailers, online sellers and small business owners. For 40 years we share interesting articles and information on retailing and have the country's best wholesalers advertising all types of merchandise for you to buy and resell at your store or online business. Be sure to visit our full site at: www.RetailersForum.com where you always have free access to 1000's of articles and information!
Free monthly magazine for independent retailers, online sellers and small business owners. For 40 years we share interesting articles and information on retailing and have the country's best wholesalers advertising all types of merchandise for you to buy and resell at your store or online business.
Be sure to visit our full site at: www.RetailersForum.com where you always have free access to 1000's of articles and information!
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forumworkshop<br />
FORUM WORKSHOP<br />
However, there<br />
is one gift store<br />
on Main Street,<br />
Shapiroʼs, that<br />
is a notable exception.<br />
Their<br />
“sale” really is<br />
one – limited in<br />
time and large<br />
in quantity. Operated<br />
by the<br />
founderʼs son,<br />
who employs<br />
his own two sons, Shapiroʼs has built an image<br />
of excellence for luggage and gifts. I shop there<br />
not only during their sidewalk sales, but anytime<br />
I want a tasteful gift. I appreciate their honesty<br />
and the occasional good deal. I feel good<br />
about patronizing an honest business person.<br />
Page 40 FEBRUARY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
While I personally donʼt spend a moment of my<br />
time fighting the crowd to look at stuff I know to<br />
be on permanent sale, these events are popular<br />
in Salt Lake. It gives the merchants an opportunity<br />
to move old or dated merchandise,<br />
gain exposure for their product line, and it creates<br />
a media event for the downtown area. Department<br />
stores have a chance to put a<br />
sampling of all their wares – usually spread<br />
over four floors or more – on view. Itʼs a way to<br />
show people who never ventured into the<br />
housewares department what the store carries.<br />
For the small merchant with limited inventory,<br />
most sidewalk sales are an excuse to get rid of<br />
junk. Most people recognize junk when they<br />
see it. But even junk – unsold merchandise –<br />
will find a buyer of the price is right, and the<br />
merchant has just that much less cash tied up<br />
in something that will never sell. continued..<br />
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CLOSEOUT:<br />
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