CosBeauty Magazine #91

NEW RESEARCH REVEALS
AUSTRALIA’S NUMBER-ONE
DRIVER OF HAPPINESS
Leading natural beauty brand Burt’s Bees has
released the findings of a nation-wide ‘Smile
It On’ survey that explores happiness, human
connection and the power of a smile. The survey
reveals that the top three drivers of happiness are
family (61%), physical health and wellbeing (42%),
and relationships with partners (39%).
The survey also examined what makes us smile.
Hearing good news (54%) was the number-one
driver of a smile, followed closely by doing
something that makes someone else smile (34%).
The research also revealed that more people
smile (57%) when doing something positive for
someone else, rather than for themselves. These
two statistics go to show the power of helping
others, for both the giver and the receiver.
10. VOLUNTEER
Volunteering your time is a great
way to help others and fill your
happiness tank at the same
time. Research has found that
participation in voluntary services
is significantly predictive of better
mental and physical health, overall
life satisfaction, self-esteem
and happiness.
Volunteering helps counteract the
effects of stress, anger and anxiety,
and the social contact aspect of
helping and working with others
can have a profound effect on your
overall psychological well-being.
SPREAD HAPPINESS
Burt’s Bees has recently joined with The Happy
Boxes Project, aimed at spreading happiness and
smiles to remote communities around Australia.
The Happy Boxes Project is a national charity
focused on helping women in need across
Australia by boxing and sending toiletries and
beauty products. The partnership will see Burt’s
Bees donating their own products for special
Burt’s Bees Happy Boxes, which will be shared
with the communities that the Project supports
across Australia.
The Happy Boxes Project strives to empower
women through alleviating the barriers of
accessing basic needs. They aim to send as many
Happy Boxes filled with self-care products as
possible to provide women, regardless of their
location and situation, the enjoyment of life’s
little luxuries that we regularly take for granted.
To spread happiness, Australians are invited
to Smile it On by donating to The Happy Boxes
Project (happyboxesproject.com) and simply
smiling at the next person you see – because
96% of Australians agree the world would be
a better place if we smiled at each other more
often. Now that’s something we can smile about!
www.cosbeauty.com.au 39