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360 GRADI MAGAZINE January/February 2021

The January/February 2021 issue of 360GRADI Magazine is online! All updates on our Fan Page: https://www.facebook.com/360gradisecondlifesionisti Don't forget to take our kiosk to put in your land! You won't miss an issue and you'll give a useful service to your visitors for free. Take your kiosk: http://maps.secondlife.com/secondlife/Petopia/217/216/4087 360 GRADI Magazine is the trendy, elegant, refined, and sophisticated publishing about Second Life (the virtual world by Linden Lab). Out every two months.

The January/February 2021 issue of 360GRADI Magazine is online!
All updates on our Fan Page: https://www.facebook.com/360gradisecondlifesionisti
Don't forget to take our kiosk to put in your land! You won't miss an issue and you'll give a useful service to your visitors for free.
Take your kiosk: http://maps.secondlife.com/secondlife/Petopia/217/216/4087
360 GRADI Magazine is the trendy, elegant, refined, and sophisticated publishing about Second Life (the virtual world by Linden Lab).
Out every two months.

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<strong>360</strong> <strong>GRADI</strong><br />

Magazine<br />

ARTISTA<br />

CHERRY MANGA<br />

Cherry Manga is a well-known artist in<br />

the virtual world of SL.<br />

She creates works that have an<br />

extraordinary visual and emotional.<br />

SADYCAT LITTLEPAWS:<br />

THE VERSATILE STYLE<br />

OF A SUCCESSFUL<br />

BLOGGER<br />

P hotography<br />

NEUROESTHETICS: BRAIN,<br />

EMPATHY AND EXPERIENCE<br />

OF BEAUTY<br />

Second Life VALENTINA E.<br />

Why do images attract the viewer so<br />

much? One of the main activities in<br />

SL is the photographer: have we ever<br />

wondered what attracts us most to<br />

photographs?<br />

A dress store with an unmistakable<br />

style, which is characterized by class,<br />

elegance and originality. We know<br />

Valentina in this exclusive interview.<br />

<strong>360</strong> <strong>GRADI</strong><br />

JANUARY FEBRUARY <strong>2021</strong> - N. 3<br />

1


CONTENT<br />

18<br />

Why<br />

NEUROAESTHETICS:<br />

BRAIN, EMPATHY<br />

AND EXPERIENCE OF<br />

BEAUTY<br />

do images attract<br />

the viewer so much? One<br />

of the main activities in<br />

SL is the photographer:<br />

have we ever wondered<br />

what attracts us most to<br />

photographs?<br />

54<br />

A<br />

HAZELNUT’S<br />

KINGDOM<br />

refined location,<br />

with Mediterranean<br />

style and vintage<br />

French-style<br />

buildings. There are<br />

many activities to<br />

entertain the visitor.<br />

74<br />

A<br />

SLICE OF<br />

HEAVEN<br />

charming winter<br />

destination that<br />

will soon change to<br />

its spring version.<br />

Let’s get to know it<br />

through the eyes of<br />

Serena Amato.<br />

92<br />

Cherry<br />

CHERRY<br />

MANGA<br />

Manga is a<br />

well-known artist<br />

in the virtual world<br />

of SL. She creates<br />

works that have<br />

an extraordinary<br />

visual and emotional<br />

impact.<br />

126<br />

An<br />

DORIAN KASH<br />

important male<br />

voice in the Italian<br />

music scene. An<br />

artist that makes<br />

the musical evening<br />

a success in every<br />

occasion.<br />

142<br />

Style,<br />

VALENTINA E.<br />

class, originality<br />

are just some of<br />

the characteristics<br />

of Valentina E., a<br />

brand that shines in<br />

the scenario of the<br />

fashion world of SL.<br />

160 A<br />

SADYCAT<br />

LITTLEPAWS<br />

successful<br />

photographer,<br />

blogger and blogger<br />

manager, SadyCat<br />

has a versatile style<br />

that can adapt to the<br />

many demands of<br />

the fashion world.<br />

172<br />

Spectacular<br />

CHOSEN ON<br />

FLICKR<br />

images<br />

found on Flickr.<br />

Let’s explore new<br />

artists.<br />

<strong>360</strong> <strong>GRADI</strong> <strong>MAGAZINE</strong> is the magazine that covers Second Life at <strong>360</strong>°. Destinations, Art, Music, Fashion, Photography, Furniture and Decoration<br />

all in one bimonthly magazine. You can read the magazine on the web, visiting our YUMPU page.<br />

2 <strong>360</strong> <strong>GRADI</strong>


Welcome to issue #3 of <strong>360</strong> <strong>GRADI</strong> <strong>MAGAZINE</strong>.<br />

92 126 160<br />

CHERRY MANGA<br />

DORIAN KASH<br />

SADYCAT<br />

LITTLEPAWS<br />

An artist capable of<br />

creating works that have<br />

an extraordinary visual<br />

and emotional impact.<br />

An important musical<br />

artist and reference in the<br />

Italian music scene.<br />

A successful<br />

photographer, blogger<br />

and blogger manager, she<br />

features a versatile style.<br />

WELCOME<br />

Welcome to issue 3 of the magazine.<br />

In this third issue, <strong>360</strong><strong>GRADI</strong> introduces<br />

Serena Amato, an occasional contributor<br />

to the “destinations” section who allows<br />

us to explore Luane’s World through her<br />

eyes.<br />

We’ll get to know Dorian Kash, an<br />

important musical artist on the Italian<br />

scene.<br />

We will explore the art of Cherry Manga<br />

capable of arousing great emotional and<br />

visual impact.<br />

For the area related to the human mind,<br />

which is of great interest, Degoya will<br />

talk to us about how the mind reacts to<br />

beauty and images.<br />

Finally we will meet in person Valentina<br />

Evangelista, one of the finest designers<br />

in Second Life.<br />

I invite you to be an active part, telling<br />

us your impressions and/or ideas/<br />

suggestions.<br />

Enjoy reading!<br />

<strong>360</strong> <strong>GRADI</strong><br />

3


TEAM<br />

LADMILLA VAN MISOINDITE<br />

SERENA<br />

HEAD OF ART<br />

COLUMN<br />

HEAD OF MUSIC<br />

COLUMN<br />

HEAD OF<br />

FASHION<br />

COLUMN<br />

ASSISTANT<br />

DESTINATIONS<br />

COLUMN<br />

Artist and Owner of<br />

THE EDGE Gallery.<br />

Dj , Designer AND<br />

Architect Planning.<br />

Model and Fashion<br />

Event Manager.<br />

Occasional<br />

contributor to<br />

destinations.<br />

4 <strong>360</strong> <strong>GRADI</strong>


JARLA<br />

VIOLET<br />

DEGOYA<br />

HEAD OF<br />

PHOTOGRAPHY<br />

COLUMN<br />

Photographer.<br />

HEAD OF<br />

MARKETING<br />

COLUMN<br />

Social Media<br />

Marketing expert.<br />

HEAD OF BRAIN, MIND<br />

AND VIRTUAL REALITY<br />

COLUMN<br />

Psychiatrist.<br />

<strong>360</strong> <strong>GRADI</strong><br />

5


EDITOR NOTES<br />

We have reached the third issue of <strong>360</strong><strong>GRADI</strong> Magazine.<br />

The first novelty<br />

I would like to<br />

introduce is the entry<br />

into the team, albeit<br />

occasionally, of Serena<br />

Domenici. This is an<br />

exciting collaboration<br />

because Serena loves<br />

to write, and she does<br />

it with passion. I hope<br />

she will decide to be<br />

a permanent part of<br />

the team, giving the<br />

magazine a significant<br />

added value in the<br />

“destinations” sector.<br />

The first novelty I would like to introduce is the entry into the<br />

team, albeit occasionally, of Serena Domenici. This is an exciting<br />

collaboration because Serena loves to write, and she does it<br />

with passion. I hope she will decide to be a permanent part of<br />

the team, giving the magazine a significant added value in the<br />

“destinations” sector.<br />

The “brain, mind, and virtual reality” column has a huge success,<br />

thanks to Degoya Galthie’s professionalism. I’m getting a lot of<br />

positive feedback, and I’m delighted.<br />

In this issue, we will talk about the artistic side of Cherry Manga,<br />

a very well known artist in the Second Life scenario. Her<br />

extraordinariness is her ability to stir emotions and have a strong<br />

visual impact. In this issue, we will have the chance to get to know<br />

her better.<br />

On the musical front, Dorian Kash is the protagonist of this issue.<br />

A well-known Italian artist, each of his evenings is a moment of<br />

relaxation for the audience and a successful Dorian performance.<br />

On the fashion front, we delve into the knowledge of Valentina<br />

E., a brand appreciated and known for its originality and quality.<br />

I enjoyed personally interviewing Valentina Evangelista, who<br />

promptly answered questions while also giving valuable<br />

suggestions to all those who wish to pursue a career as a fashion<br />

designer.<br />

Jarla interviewed SadyCat Littlepaws, a highly regarded<br />

photographer, blogger, and blogger manager on the<br />

photographic front. It’s an opportunity to understand more<br />

about photography and how the world of bloggers and their<br />

recruitment works.<br />

In wishing you a good reading, I always invite you to collaborate: if<br />

we manage to improve, it’s also thanks to readers’ suggestions.<br />

See you at the next issue.<br />

WELCOME<br />

<strong>360</strong><strong>GRADI</strong> is an interactive magazine<br />

available on YUMPU. Pick up your<br />

copy of the kiosk at the newsroom.<br />

6 <strong>360</strong> <strong>GRADI</strong>


Emotion is the clearest evidence<br />

that something has affected us<br />

deeply. All the talents we talk<br />

about in this issue reach our hearts.<br />

- Oema<br />

<strong>360</strong> <strong>GRADI</strong><br />

7


ART PROMOTION ON FACEBOOK<br />

8 <strong>360</strong> <strong>GRADI</strong>


<strong>360</strong> <strong>GRADI</strong><br />

9


VIOLET BOA<br />

My responsibilities include planning, implementing, and managing PR<br />

strategies and organizing and managing various PR activities.<br />

I use different channels to optimize the outreach and success of a<br />

campaign, with a customer-oriented focus and assured delivery that I<br />

represent unequivocally. I carry out the interests, wishes, needs, and<br />

expectations of my clients.<br />

Violet Boa,<br />

MARKETING<br />

Head Column<br />

A natural part of my work involves arranging interviews and<br />

coordination, researching and collecting opportunities for<br />

partnerships, establishing and maintaining relationships with<br />

journalists, influencers, and bloggers, and supporting the team<br />

members of my client in communicating and running a campaign.<br />

Through years of experience with social media management, which<br />

always requires excellent communication, presentation, leadership<br />

skills, and excellent organizational and time management skills, I<br />

have become self-critical and am still interested in new impulses.<br />

Learning, be it self-directed or through knowledge of apt sources, is<br />

part of the daily process.<br />

Observations and reflections (self-reflection) of the external and<br />

internal situations give me the chance to recognize problems and<br />

change them positively.<br />

I am a positive but also critical thinker and analytical problem solver<br />

who - with a lot of empathy - accepts conflicting interests, personal<br />

(in) tolerance, and others’ opinions. I am very adaptable and willing<br />

to compromise to get positive alternatives that make everyone happy<br />

and lead to the desired success.<br />

My top ten topics of interest are fine art, photography, design, digital<br />

art, music, performing arts, literature, science, mindfulness, and a<br />

positive attitude.<br />

I feel very honored and proud of the trust that Oema has placed in<br />

me and invited me in my role as PR to act for magazines from the first<br />

publication of their classy, stylish and elegant <strong>360</strong> <strong>GRADI</strong> Magazine.<br />

We have an exciting and excellent task ahead of us, and I am looking<br />

forward to it!<br />

Violet<br />

10 <strong>360</strong> <strong>GRADI</strong>


<strong>360</strong> <strong>GRADI</strong><br />

11


LUNDY ART GALLERY<br />

LUNDY ART GALLERY IS A CREATION OF LEE1 OLSEN AND PERIODICALLY<br />

FEATURES NEW ARTISTS.<br />

THE GALLERY BOASTS A VERY LARGE EXHIBITION SPACE, ALLOWING THE<br />

VISITOR TO APPRECIATE NUMEROUS WORKS OF ART.<br />

12 <strong>360</strong> <strong>GRADI</strong>


EXHIBITING ARTISTS<br />

Moya Patrick<br />

Etamae<br />

Ilyra Chardin<br />

Adwehe<br />

ZackHermann<br />

Sandi Benelli<br />

Jessamine2108<br />

Steele Wilder<br />

Adelina Lawrence<br />

Magda Schmidtzau<br />

Jos (mojosb5c)<br />

TELEPORT TO LUNDY ART GALLERY<br />

<strong>360</strong> <strong>GRADI</strong><br />

13


CAMP ITALIA<br />

CAMP ITALIA, EDUCATION AND ENTERTAINMENT IN ONE DESTINATION.<br />

COME VISIT US!<br />

Camp Italia is an educational sim in Italian language with an international vocation, where<br />

you can find a warm welcome, artistic and musical events, many lessons to learn how to use<br />

Second Life and breathtaking landscapes for a wonderful experience of your SL.<br />

Visit Camp Italia & Enjoy!<br />

Slurl<br />

https://maps.secondlife.com/secondlife/Camp%20Italia/127/64/23<br />

Official Website<br />

https://campitaliasecondlife.org<br />

14 <strong>360</strong> <strong>GRADI</strong>


<strong>360</strong> <strong>GRADI</strong><br />

15


DEGOYA GALTHIE<br />

Since the beginning of his appearance in the world, man has tried to<br />

represent and tell his experience with different tools such as drawing,<br />

photography, and cinema; at the base of this incessant search is<br />

the desire to describe one’s inner world with ever greater levels of<br />

fidelity. In our post-modern society, the most advanced frontier of<br />

this research is represented by virtual reality. This technology allows<br />

us to “immerse ourselves” in a computer-generated environment, in<br />

which it is possible to move and interact as in reality.<br />

Degoya Galthie,<br />

Head Column<br />

BRAIN, MIND AND<br />

VIRTUAL REALITY<br />

Virtual reality has numerous applications ranging in different fields<br />

and represents an advanced communication interface that allows<br />

people to interact naturally at a distance. It is now a technology<br />

growing in popularity in the entertainment industry, where it finds<br />

applications and the video game sector, cinematography, theme parks,<br />

and museums. Social networks, e-commerce, education, sport are just<br />

some of the many areas that virtual worlds promise to revolutionize.<br />

In the medical field, virtual reality is demonstrating excellent<br />

potential with applications in neuroscience and psychotherapy.<br />

In light of these premises, the goal I set myself in this section of the<br />

magazine is to tell the “virtual revolution” through a perspective<br />

that highlights the transformative impact of this technology on<br />

the brain and human experience. In particular, I will investigate the<br />

effects of virtual experiences on one’s real-world and highlight the<br />

opportunities that virtual technologies can offer, and highlight the<br />

potential risks they imply through a survey of the most advanced<br />

research in psychology and neuroscientific field. Finally, I will try<br />

to explain how simulation technologies are changing how people<br />

communicate and interact, analyzing the opportunities and challenges<br />

implied by the emergence of virtual worlds.<br />

Degoya<br />

16 <strong>360</strong> <strong>GRADI</strong>


<strong>360</strong> <strong>GRADI</strong><br />

17


NEUROESTE<br />

THE BRAIN, EMPATHY AN<br />

OF BEAUTY<br />

Written by DEGOYA GALTHIE.<br />

Images by JARLA CAPALINI.<br />

18 <strong>360</strong> <strong>GRADI</strong>


TICS<br />

D THE EXPERIENCE<br />

Why do we like images so much? What effects<br />

do they have on our minds? Let’s delve into this<br />

fascinating topic.<br />

<strong>360</strong> <strong>GRADI</strong><br />

19


NEUROESTETICS<br />

THE BRAIN, EMPATHY AND THE<br />

EXPERIENCE OF BEAUTY<br />

If cognitive neuroscience studies human cognition and mind, what is so uniquely<br />

human as the obsession to create images? On the one hand, the obsession with<br />

creating images, and on the other hand, the power these images exert on the<br />

viewer.<br />

The words that make up the title of<br />

this article: art, empathy, aesthetic<br />

experience and neuroscience, that is<br />

the study of the brain, constitute topics<br />

that in the space available I will not<br />

be able to deal with in a serious and<br />

exhaustive way. First of all, I will try to<br />

explain the fact that a neuroscientist<br />

applies his research methodology to<br />

fields that, traditionally and apparently,<br />

seem so distant; especially in the<br />

last 70 years the field of science has<br />

been considered other than that<br />

of aesthetics and art. The human<br />

sciences and cognitive neuroscience,<br />

however, share a fundamental object<br />

of investigation: understanding what<br />

makes us human. Obviously, they do<br />

it with very different approaches and<br />

with different description languages.<br />

If cognitive neuroscience studies<br />

cognition and the human mind, what is<br />

so uniquely human as the obsession<br />

with creating images? On the one hand<br />

the obsession with creating images<br />

and on the other the power that these<br />

images exert on the viewer. Within<br />

these topics that will often recur in<br />

the course of my exhibition, I decided<br />

to start from a theme that I consider<br />

central to approaching the question<br />

of aesthetic experience: why we like<br />

images and what we feel in front of an<br />

image, especially when this image was<br />

created by man.<br />

To this end, I believe it is<br />

essential to deal with the<br />

theme of empathy; empathy<br />

is a terribly complicated<br />

concept with numerous<br />

synonyms (identification,<br />

emotional contagion, perspective<br />

20 <strong>360</strong> <strong>GRADI</strong>


Why do we like<br />

the images so<br />

much?<br />

taking, theory of mind)<br />

or presumed so. These<br />

concepts are used by<br />

many scholars in an<br />

interchangeable way,<br />

mistakenly when they<br />

confuse empathy with<br />

the theory of mind, that<br />

is, with a cognitively very<br />

sophisticated way of<br />

entering the other’s<br />

mind and taking its<br />

perspective. There are<br />

those who have felt the<br />

need to talk about a<br />

cognitive empathy to be<br />

distinguished from true<br />

empathy and there are<br />

those who confuse<br />

empathy with sympathy.<br />

A simplistic way that<br />

helps us clear the ground<br />

from misunderstandings<br />

could be this definition:<br />

empathy means feeling<br />

with the other, while<br />

sympathy means feeling<br />

for the other. So, it’s hard<br />

to sympathize with<br />

someone without being<br />

able to feel empathy, but<br />

the reverse isn’t<br />

necessarily true; we can<br />

empathize with the other<br />

without passing through<br />

the hall of the brain to<br />

sympathize with or even<br />

to help. There is a dark<br />

side to empathy, even a<br />

torturer and a sadist must<br />

be empathic if they want<br />

to do their job well; if I<br />

serve someone, I have to<br />

understand where he<br />

hurts the most. Somehow,<br />

I have to put myself in his<br />

shoes imaginatively and<br />

<strong>360</strong> <strong>GRADI</strong><br />

21


emotionally to get the worst effect of<br />

the intervention I am applying to him, as<br />

often happens in confessions extracted<br />

with torture.<br />

In starting from the term empathy,<br />

obviously I am not referring to the<br />

classical empathy of the Greeks, but to<br />

the term that was born and developed<br />

in Germany at the end of the nineteenth<br />

century within an aesthetic debate.<br />

The discussion was about what makes<br />

the difference when I confront a work<br />

of art: is it the formal characteristics of<br />

the painting, sculpture or fresco that<br />

make the difference or is it what that<br />

particular object makes me feel, the<br />

ability of that object to evoke something<br />

in me as I look at it.<br />

Within this comparison, the<br />

German philosopher Robert<br />

Vischer published a small<br />

book, destined to exert an enormous<br />

influence on the aesthetic debate in the<br />

decades to come, entitled: On the<br />

Optical Sentiment of Form (Über das<br />

optische Formgefühl, 1873). The author<br />

makes his contribution to aesthetics by<br />

emphasizing the centrality of Einfühlung<br />

that we translate empathy (Einfühlung<br />

literally means to feel inside,<br />

identification); this is a quote from his<br />

book: “I move into the inner essence of<br />

the object I contemplate (the object is a<br />

work of art) and explore its formal<br />

characteristics, so to speak, from the<br />

inside”. This type of transposition can<br />

take a motor or sensorial form even in<br />

the case of lifeless and immobile forms,<br />

in practice when I put myself in front of<br />

a painting some of the characteristics<br />

of those images are such as to arouse<br />

in me an empathic reaction; a reaction<br />

that most of the time is only internal<br />

and that in certain situations can<br />

surface on the surface of my body with<br />

behaviors and attitudes that we will<br />

see.<br />

In this work Vischer distinguishes the<br />

mere perceptual process of seeing<br />

from the pragmatically active one of<br />

looking. According to Vischer, the<br />

aesthetic use of images, in general, and<br />

of the work of art, in particular, implies<br />

an empathic involvement that would<br />

appear in a whole series of physical<br />

reactions in the observer’s body.<br />

Particular forms observed would<br />

arouse reactive emotions, depending<br />

on their conformity to the design and<br />

function of the body muscles.<br />

According to Vischer, the symbolic<br />

form, far from being pure as Kantian is<br />

transcendental, derives its nature in<br />

the first instance from its<br />

anthropomorphic content; it is through<br />

the unconscious projection of the<br />

image on one’s body that the observer<br />

is able to establish an aesthetic<br />

relationship between himself and the<br />

image. A few years later this same logic<br />

of Einfühlung, thanks to Lipps, will be<br />

transferred to the domain of the<br />

psychology of interpersonal relations,<br />

exerting a considerable influence on<br />

Freud as well. Vischer’s work exerted a<br />

great influence, among others, on two<br />

very important figures in the history of<br />

art: the sculptor Adolf von Hildebrand<br />

and the art historian Aby Warburg.<br />

22 <strong>360</strong> <strong>GRADI</strong>


<strong>360</strong> <strong>GRADI</strong><br />

23


The theme of<br />

empathy was at the<br />

center of Edith<br />

Stein’s doctoral thesis, a student of<br />

Edmund Husserl, German philosopher<br />

and founder of Phenomenology; Stein<br />

made some statements in this thesis<br />

that I could not fail to subscribe with<br />

enthusiasm. She was a Christian nun,<br />

German philosopher and mystic of the<br />

Discalced Carmelite Order, victim of the<br />

Shoah. She of Jewish origin, she<br />

converted to Catholicism after a period<br />

of atheism that lasted from<br />

adolescence. She was arrested in the<br />

Netherlands by the Nazis and locked up<br />

in the Auschwitz-Birkenau<br />

concentration camp where she,<br />

together with her sister Rosa, was<br />

murdered in 1942. In 1998 Pope John<br />

Paul II proclaimed her saint and the<br />

following year he declared her<br />

patroness of Europe. When<br />

phenomenologists speak of the human<br />

body, they make a distinction, or rather<br />

they argue that this body has a dual<br />

nature. We have a physical body made<br />

of bone and flesh that has weight and<br />

occupies space; if we look at our body<br />

from this point of view,<br />

phenomenologists call it Körper. This<br />

Körper, however, (brain, liver, heart,<br />

muscles, bones, joints, all organs and<br />

our physical body structure) is at the<br />

same time leib: it is a living body, that<br />

is, it is the source of our experience; all<br />

that is psychic is consciousness linked<br />

to the leib, the living body.<br />

Neuroscience today has the<br />

opportunity to shed light on Leib by<br />

questioning Körper. The point is not to<br />

flatten the Leib on the Körper, but to<br />

understand that the empirical<br />

investigation conducted on the Körper<br />

can tell us new things about the Leib.<br />

You have often heard parallels<br />

between the human mind and<br />

computer software in the way in which<br />

the ways in which certain mental<br />

processes are believed, rightly or<br />

wrongly, are described. Words and a<br />

vocabulary taken from the language of<br />

computers and artificial intelligence<br />

are used, so many talking about the<br />

brain say that it is a biological machine<br />

that does things not very different from<br />

what a processor does: it processes<br />

information and it is possible to<br />

refer to our mental activities such as<br />

processing information. If it were only<br />

this, in my opinion, it would leave<br />

out the most relevant aspect that<br />

describes us as human beings, namely<br />

the domain of experience. By knowing<br />

the world, opening ourselves to the<br />

world, entering into a relationship with<br />

the world, we feel something and have<br />

an experience. One of the compasses<br />

that has guided and continues to<br />

guide research and my studies is the<br />

ambition or perhaps only the illusion<br />

of seeking the bodily origins of this so<br />

fundamental aspect of our life, which<br />

is experiencing something. In this<br />

specific case, experiencing images and,<br />

among the thousands of images we<br />

experience every day, those particular<br />

images that we have historically begun<br />

to define as works of art.<br />

24 <strong>360</strong> <strong>GRADI</strong>


Stein argued that the notion of<br />

empathy, hence the feeling inside<br />

the other, should not be limited to<br />

the mere sharing of emotions and<br />

feelings, a partial vision that often<br />

dominates. Stein and Husserl with her<br />

defined empathy as something even<br />

more fundamental than a mechanism<br />

that allows me to understand if the<br />

person in front of me is angry, happy,<br />

sad, surprised or disgusted. We<br />

experience the other, says Stein, as<br />

another human being like us, thanks<br />

to the perception of a relationship of<br />

similarity. So I don’t have to reinvent<br />

myself every time the discovery that<br />

Mrs. Rossi or Mr. Bianchi standing in<br />

front of me are human beings like me<br />

at the end of a complicated path of<br />

logical inferences; empathy is at the<br />

basis of this detection of similarity in<br />

otherness, it is another not me, it is<br />

another human being like me, if this<br />

were not the case we would enter<br />

the domain of psychopathology. This<br />

perception of similarity, this other<br />

that speaks to me in a language that<br />

is more or less familiar to me, that is<br />

understandable to me, this creature in<br />

which I find myself, which is not alien,<br />

always within certain limits and with<br />

enormous inter-individual variability,<br />

is the product of this basic mechanism<br />

that allows me to detect this similarity<br />

which, I repeat, is not only a similarity<br />

of affects, emotions and sensations<br />

but which is global. Stein has also<br />

specifically emphasized the domain<br />

of action, comparing the hand of the<br />

child, the hand of the monkey and the<br />

hand of the elderly: even if visually<br />

they have different dimensions,<br />

different colors, different levels<br />

of hirsute certainly very different<br />

nevertheless for us they are all hands;<br />

their characteristic of belonging to<br />

this same semantic category derives<br />

precisely from the common domain of<br />

movement, of action that we recognize<br />

regardless of age, genus or even<br />

species.<br />

In Germany, the character<br />

who has ferried the<br />

notion of empathy from a<br />

debate totally within aesthetics to<br />

psychology is Theodor Lipps. Theodor<br />

Lipps is an author that Freud read<br />

avidly, for whom he felt a great<br />

esteem, and whom he mentioned in<br />

many passages in his writings about<br />

him. For example, in Inhibition<br />

Symptom and Distress, an essay he<br />

published in 1926, he argues that it is<br />

only thanks to empathy that we know<br />

the existence of a psychic life different<br />

from ours. Therefore, empathy is the<br />

fundamental element that allows us to<br />

relate to the other, certainly not the<br />

only one but, probably from an<br />

evolutionary point of view, the much<br />

older one and also present in animal<br />

species that have not yet reached the<br />

language.<br />

Now we see how the theme of<br />

empathy, of this direct resonance<br />

between me and the other,<br />

becomes a crucial aspect of my<br />

<strong>360</strong> <strong>GRADI</strong><br />

25


elationship with others; it allows us<br />

to better understand the question of<br />

intersubjectivity, the possibility, by<br />

relating to the other, to recognize a<br />

mind in the other, someone who thinks<br />

and feels emotions, someone who if<br />

he gets hurt will probably feel pain<br />

like me. Let us therefore examine how<br />

these aspects relate to the aesthetic<br />

experience; this word, the history of<br />

words is always very important, it<br />

comes from the Greek aisthesis and<br />

refers to bodily sensitivity. So, this<br />

term has a close link with our bodily<br />

nature. The first hypothesis I want to<br />

discuss is this: by creative expression<br />

I mean the ability, since the origins of<br />

the human species, to create objects,<br />

images, sculptures and paintings that<br />

did not have a utilitarian purpose, for<br />

which our ancestors did not build only<br />

tools to kill a mammoth or skin animals<br />

just to get the skins to build a tent.<br />

These artifacts, these objects, these<br />

sculptures and these paintings, which<br />

archaeologists probably tell us were<br />

already part of the cognitive skills of<br />

the Neanderthals, allow us to backdate<br />

the origin of our symbolic and artistic<br />

expression.<br />

The hypothesis is that this<br />

expressiveness and this symbolic<br />

creativity are some of the<br />

characteristic brands and fundamental<br />

interpretations that make us<br />

understand who we are and what it<br />

means to be human beings; they are<br />

peculiarities closely intertwined with<br />

the performativity of the body, that is,<br />

with the movement potential of our<br />

body. We do not find this performative<br />

aspect only in the production of images<br />

but, here lies the novelty, we also find<br />

it in their reception. I anticipate what I<br />

am going to say shortly: when we place<br />

ourselves in front of a body depicted<br />

two-dimensionally on the wall of a<br />

cave, on the fresco of a cathedral or on<br />

the canvas of a painting, when we place<br />

ourselves in front of the image of a<br />

body that someone else has made with<br />

brushes and colors, there is a part of<br />

our corporeality that resonates.<br />

Even when we’re not moving, there is<br />

a sensorimotor part of our brain that<br />

simulates what we are seeing on the<br />

canvas or wall. So the history of man is<br />

a history in which nature and culture<br />

are intertwined, they are two terms<br />

that we have tried desperately to keep<br />

distinct; however, what biology tells<br />

us more every day is how they are<br />

two sides of the same coin. Beyond<br />

this discourse, the history of nature<br />

and human culture is a history that<br />

proceeds in a progressive process of<br />

distancing from the body, perhaps as<br />

an instrument to somehow exorcise<br />

the awareness of our finite nature and<br />

the awareness of death; therefore the<br />

desperate attempt to leave a trace<br />

that is not the footprint imprinted<br />

by the animal on the ground, but<br />

an intentional trace that we leave<br />

voluntarily, with the hope that this<br />

sign then survives us and continues to<br />

speak about us in some way.<br />

Art becomes the mature fruit of<br />

the new and different way in which<br />

man, at a certain point in his own<br />

evolution, relates to the “reality” of<br />

26 <strong>360</strong> <strong>GRADI</strong>


the outside world. The material world<br />

is no longer considered exclusively<br />

as a domain to be bent utilitarianly<br />

to one’s needs. The material object<br />

loses the exclusive connotation of<br />

an instrument to become a symbol,<br />

a public representation, an eidos<br />

capable of evoking the presentification<br />

of something that, apparently, is not<br />

present except in the mind of the<br />

artist and in that of the beholder. This<br />

“mental tuning” between creator and<br />

user has deep roots in the shared<br />

experience that we all have of the<br />

natural evidence of the world, probably<br />

even if not completely, thanks to<br />

some neural mechanisms. Art distills<br />

and condenses this experience by<br />

universalizing it and, at the same time,<br />

affirming a new possible way of looking<br />

at reality by staging it. The artistic<br />

object, which is never an object in<br />

itself, is the pole of an intersubjective,<br />

and therefore social, relationship which<br />

excites as it evokes sensorimotor and<br />

affective resonances in those who<br />

relate to it.<br />

Think of those<br />

temples of human<br />

creativity that are<br />

natural<br />

environments such<br />

as the Lascaux<br />

Caves, a cave complex found in<br />

southwestern France (Upper Paleolithic,<br />

approximately 17,500 years ago) or,<br />

closer to us, the Chauvet cave where<br />

during the Paleolithic a character<br />

unknown to us, a man or a woman, we<br />

do not know who this artist was,<br />

suddenly draws animals as he sees<br />

them in the surrounding environment;<br />

he draws figures that still amaze us<br />

today with their beauty and their<br />

expressive effectiveness. The brain of<br />

that Homo Sapiens was a brain that had<br />

felt the deep need to represent<br />

something that he saw with which he<br />

was in relationship; this is to say how<br />

basically an artistic manifestation is an<br />

expression of our brain function. This<br />

process goes through the engravings of<br />

ocher blocks of 70 thousand years ago<br />

in the cave of Blombos near Cape Town,<br />

the Paleolithic paintings in the south of<br />

France or Spain that today we date back<br />

in some respects also 70 thousand<br />

years ago (so they were certainly not<br />

Sapiens not yet arrived in Europe, but<br />

Neanderthal), up to the invention of the<br />

alphabet, writing, printing,<br />

photography, cinema, television and<br />

this electronic gadget that allows me to<br />

navigate in virtual worlds. Despite this<br />

process of moving away from the body,<br />

the link with our bodily nature also in<br />

these artifacts external to our body<br />

remains intact, this is what<br />

neuroscientific research seems to<br />

suggest.<br />

A famous art historian,<br />

Heinrich Wölfflin, in 1886<br />

published his doctoral thesis<br />

entitled: “Prolegomena to a<br />

psychology of architecture”;<br />

the author has made statements that<br />

<strong>360</strong> <strong>GRADI</strong><br />

27


are still extraordinarily modern today<br />

and that are even more relevant if we<br />

reread them in the light of what, in the<br />

meantime, we have learned about our<br />

body and our brain. Physical forms,<br />

Wölfflin here referred to the columns<br />

and structure of a Greek temple, can be<br />

characteristic for the viewer only to the<br />

extent that we ourselves possess a<br />

body; if we were purely optical entities,<br />

the aesthetic judgment of the physical<br />

world would be precluded from us. It is<br />

our bodily nature and our being subject<br />

to the physical laws that, governing life<br />

in this particular world that we inhabit,<br />

dictate some of the characteristics that<br />

distinguish the way we relate to these<br />

particular images which can also be<br />

architectural images (the Cathedral of<br />

Ferrara, the Estense Castle or any<br />

product of human architectural<br />

ingenuity).<br />

Another essential aspect<br />

for understanding the<br />

artistic experience, which<br />

I mentioned earlier, is<br />

that the body is not only<br />

the tool for producing<br />

images, it is also the<br />

fundamental tool for their reception;<br />

these things have already been said,<br />

written and repeated several times in<br />

the history of human culture. Adolf von<br />

Hildebrand was a German sculptor, in<br />

my view not particularly exciting as a<br />

sculptor and much more interesting as<br />

an art theorist. As a theorist of<br />

aesthetics, he published in 1893 the<br />

book “The Problem of Form in Figurative<br />

Art” where he argued that the reality of<br />

artistic images lies in their<br />

effectiveness, both as the consequence<br />

of actions of the artist who produced<br />

them both in light of the impact these<br />

images have on the viewer. The<br />

aesthetic value of works of art resides<br />

in the power they have to establish<br />

links between the artist’s intentional<br />

creative acts and their reconstruction<br />

by those who put themselves in front<br />

of these images, therefore their<br />

reconstruction in the mind of those<br />

who see them. look. Hildebrand in this<br />

book argued that the perception of the<br />

spatiality of the image is the result of a<br />

sensorimotor constructive process:<br />

space would not constitute an “a priori”<br />

of experience, as suggested by Kant,<br />

but would be a product of it. He also<br />

affirmed that the reality of the artistic<br />

image resides in its effectiveness,<br />

conceived twofold both as a result of<br />

the causes that produced it and as an<br />

effect it provokes in those who observe<br />

it. According to the same<br />

“constructivist” logic, the value of a<br />

work of art would consist in the ability<br />

to establish a relationship between the<br />

artist’s intentional planning and the<br />

reconstruction of such planning by<br />

those who benefit from the work. In<br />

this way a direct relationship is<br />

established between creation and<br />

artistic fruition. Knowing the image is<br />

equivalent, according to Hildebrand, to<br />

knowing the process that creates it.<br />

Even more in line with my perspective<br />

is Hildebrand’s idea that the aesthetic<br />

experience is fundamentally connoted<br />

28 <strong>360</strong> <strong>GRADI</strong>


in motor terms. He supported<br />

Andrea Pinotti in the presentation<br />

of Hildebrand’s work to the Italian<br />

edition, which he edited with Fabrizio<br />

Scrivano: “For Hildebrand, everything<br />

begins with the movements of the<br />

hands and eyes; that is, when the body<br />

reaches out towards the construction<br />

of space. [...] Movement is what allows<br />

the articulation of meaning, it is what<br />

allows you to connect the elements<br />

available in space, it is what allows the<br />

object to be formed, it is what allows for<br />

representation and representation. [...]<br />

For this reason the work of art always<br />

contains the indications of mobility,<br />

because it is itself a product of its own<br />

and at the same time asks the user<br />

to set in motion his own perceptive<br />

activity that allows him to break down<br />

/ recompose the ‘image”. In a nutshell,<br />

for Hildebrand the body is the set<br />

of structures that make sensible<br />

experience and the significance of the<br />

image possible. In chapter VI, entitled<br />

“Form as functional expression”,<br />

Hildebrand wrote: “In a state of total<br />

stillness, a tendinous hand with long<br />

fingers remembers so much the image<br />

of the hand that is stretched out to<br />

grasp that it expresses the tendency<br />

of grasping and the bodily sensation<br />

that connects to it. It bears, so to speak,<br />

the imprint of a latent state activity.<br />

Strongly developed jaws give the<br />

impression of strength and energy [...].<br />

In this way certain forms, even if they<br />

are not thought of in motion at all, come<br />

to express inner processes, because they<br />

recall forms in motion. On the basis<br />

of this method of transposition, the<br />

artist succeeds in fixing and configuring<br />

formal types that have a certain<br />

expression and that arouse certain<br />

bodily and psychic sensations in the<br />

observer “.<br />

In Neuroscience when we talk about<br />

art, creativity, symbolic faculty,<br />

aesthetics, empathy it is like seeing<br />

the world looking through a keyhole,<br />

that is, limiting the variables to the<br />

maximum in a completely artificial<br />

environment that is that of the<br />

laboratory, taking one element at a<br />

time because otherwise we would not<br />

be able to master these variables all<br />

at once. On the basis of the results we<br />

obtain, with each small brick we build<br />

something incrementally; the results of<br />

each experiment give partial answers,<br />

raise new questions that stimulate us<br />

to do new experiments, that give us<br />

other partial answers that raise other<br />

questions and in doing so, I assure you,<br />

the pay is low, but the fun is maximum<br />

and it is a beautiful job.<br />

For what has been said previously,<br />

we can see the aesthetic experience<br />

of images as a mediated form of<br />

intersubjectivity; every time I place<br />

myself in front of a painting, a<br />

sculpture or a fresco, I do not relate<br />

exclusively to an object of the physical<br />

world provided with some formal<br />

characteristics such as color, shape,<br />

features, mass and volume, I also relate<br />

every time with another human being,<br />

he or she who made those images. The<br />

work of art becomes the mediator of an<br />

interpersonal relationship between me<br />

and what today, from the Renaissance<br />

onwards, we have learned to call as<br />

<strong>360</strong> <strong>GRADI</strong><br />

29


an artist. This distinction between art<br />

and craft is historically determined;<br />

there are many anecdotes that testify<br />

it, Leonardo, for example, when he<br />

delivered the first version of the Virgin<br />

of the Rocks, the one exhibited in the<br />

Louvre, was very angry to discover that<br />

the friars of Milan paid him little more<br />

than what they gave to the one we<br />

would now call the craftsman to whom<br />

they had commissioned the frame that<br />

was to enclose his painting. “I am who<br />

created the work”, he probably did not<br />

say artist, but this is where the idea<br />

comes that not all manual activities<br />

are the same and therefore these<br />

terms (beauty, artist, creative genius or<br />

creator) are all terms that have come<br />

to be determined historically. Below<br />

this historical determinacy there is the<br />

flesh, there is our intimate corporeal<br />

nature which, although historically<br />

modulated, determined and culturally<br />

educated, in one way or another,<br />

retains common roots which are the<br />

ones we are interested in investigating.<br />

To study the mechanisms underlying<br />

the aesthetic experience, we turn<br />

our attention to this object which is<br />

precisely the brain; however, we must<br />

frame the brain linked to the body,<br />

the brain is not clear if we approach<br />

it as a computer built on a biological<br />

substrate. The brain does the fantastic<br />

things it does and allows us to exist,<br />

to experience the world only to the<br />

extent that it is interfaced with the<br />

world through the body. Not everyone<br />

shares this vision, when many of my<br />

colleagues decide to deal with art and<br />

aesthetics as neuroscientists, they do<br />

so from a perspective that, borrowing a<br />

term from art history, we could define<br />

as pure-visibilist; between the serious<br />

and the facetious I say that we have<br />

to fight visual imperialism. I mean,<br />

more or less explicitly, that many of<br />

my colleagues say that when we put<br />

ourselves in front of a painting, we are<br />

looking at an image, consequently if we<br />

wanted to understand what happens in<br />

our brain when we look at an image, we<br />

should study the part of the brain. socalled<br />

visual which is largely located in<br />

the back of the brain.<br />

I support and not only say it, 30 years<br />

of results obtained in all sauces and<br />

all over the world say it, this is a wrong<br />

view of the functioning of the brain.<br />

Observing the world and therefore<br />

the objects we find in the world, in<br />

particular those characteristic objects<br />

that we have learned to recognize<br />

as artistic artifacts and works of art,<br />

triggers much more complex processes<br />

than simply activating the visual part<br />

of the brain. Observing the world not<br />

only activates the visual part of the<br />

brain, it also activates the emotional<br />

part, the tactile part and the motor<br />

part; therefore, we are all synaesthetic<br />

when we face any object. By placing<br />

ourselves in front of an object and<br />

looking at it, we do not only exercise<br />

a single sensory channel which is that<br />

of vision; as we will see, the areas that<br />

map tactile sensations are activated,<br />

the parts of the brain that allow us to<br />

experience emotions and the parts of<br />

the brain that allow us to move our<br />

body, that is the motor part of the<br />

brain.<br />

30 <strong>360</strong> <strong>GRADI</strong>


In the last 30 years,<br />

although we still know<br />

very little about it, we<br />

have made some<br />

progress in our<br />

knowledge of how the<br />

brain works; one of the<br />

things we have<br />

understood is that the<br />

motor system is not just<br />

a machine designed to send impulses<br />

to the muscles to make the different<br />

parts of our body move. The same<br />

neurons that guide my hand to grab a<br />

glass are also activated when I stand<br />

still and just look at that glass. They<br />

transform the three-dimensional<br />

characteristics of the object into the<br />

motor pattern that I normally use to<br />

interact with that object, for example,<br />

if I want to grab it to drink; this they do<br />

every time I look at this glass even<br />

when I have no intention of taking it.<br />

Other motor neurons (for example,<br />

those that command my reaching<br />

movement with the arm that I have to<br />

stretch to take objects that are not<br />

directly within reach) react to tactile<br />

stimuli carried on my arm, respond to<br />

visual stimuli that only move if they<br />

move around my arm and sound stimuli<br />

that occur in the vicinity of my arm.<br />

Therefore, these tactile, visual and<br />

auditory stimuli are mapped by motor<br />

neurons which organize them, in some<br />

way, providing a glue. The horizon of<br />

my world, I do not say only, is also<br />

constituted by the motor potentialities<br />

that my body makes available to me; a<br />

way of knowing the world that is what<br />

Merleau Ponty has defined<br />

“practognosia”, that is, a knowledge<br />

that derives from the motor potential<br />

of my body.<br />

Among these motor<br />

neurons, which are not<br />

satisfied with producing<br />

movements and which<br />

also respond to sensory<br />

stimuli, are mirror neurons. They are a<br />

class of motor neurons that are<br />

activated involuntarily both when an<br />

individual performs a finalized action,<br />

and when the same individual observes<br />

the same finalized action performed by<br />

any other subject. They were<br />

discovered in 1992 by a group of<br />

researchers from the University of<br />

Parma (team coordinated by Giacomo<br />

Rizzolatti and composed of Luciano<br />

Fadiga, Leonardo Fogassi and Vittorio<br />

Gallese). If I had to condense into an<br />

expression what this process allows us<br />

to do, to use a metaphor dear to<br />

Vittorio Gallese, the mechanism that<br />

these neurons realize is not very<br />

dissimilar from what Dante, in Paradise,<br />

attributes to a blessed soul. In<br />

addressing Folco da Marseille, we are in<br />

Paradise, therefore he is a disembodied<br />

entity, Dante tells him: I am an earthly<br />

creature in transit, if I were a blessed<br />

soul like you and not burdened by this<br />

earthly corporeality I would not need to<br />

wait for you to ask me something to<br />

guess how you immii, “If I guess how<br />

you immii” (Cfr Paradiso IX, 81). Dante’s<br />

linguistic creativity transforms you and<br />

me into two verbs. Insight into another<br />

is empathizing with the other, it is<br />

somehow being aware, within certain<br />

limits, of what is going through the<br />

mind of another and what the other is<br />

<strong>360</strong> <strong>GRADI</strong><br />

31


feeling.<br />

The term mirror neurons<br />

is simply a metaphor: we<br />

have no mirrors in our<br />

heads, there is no<br />

reflective surface in<br />

these neurons. The same<br />

neuron that allows me to perform an<br />

action is also activated when I see that<br />

action performed by someone else;<br />

somehow it implicitly establishes an<br />

interaction without my having to<br />

concentrate or think complicated<br />

thoughts, it makes me recognize in that<br />

movement something with which I<br />

resonate: it is a take or put, a move, a<br />

hold, a breaking, etc. First discovered in<br />

apes, this mirroring mechanism is even<br />

more extensive in humans; it is not<br />

limited to actions with a purpose and we<br />

can see it being activated when we<br />

perform actions on objects,<br />

communicative actions, but also<br />

movements apparently devoid of any<br />

purpose. If you now saw me raise my<br />

arm while I raise my arm, there are<br />

thousands of neurons in your motor<br />

brain that are firing at the same time<br />

even if your arm is still; you are<br />

simulating or rather your neurons are<br />

behaving like when<br />

you lift your arm. An<br />

even more<br />

interesting fact is<br />

that this also<br />

happens when we<br />

imagine performing an action while<br />

remaining still; if you imagine carrying<br />

two cartons, of six bottles each, of<br />

mineral water to the seventh floor of a<br />

building, going up step by step, at the<br />

end of this imaginative activity if I<br />

measure your blood pressure and heart<br />

rate you will have an increase in values<br />

blood pressure and heart rate; this<br />

happens in a similar way to when we<br />

see particularly engaging films. Below,<br />

we can have a demonstration of the<br />

extraordinary power that images have,<br />

not only when they are in motion, but<br />

also when they are still images.<br />

Observing the incredibly expressive<br />

details traits of the Lamentation over<br />

the Dead Christ by Niccolò dell’Arca or<br />

the Memory of a pain or Portrait of<br />

Santina Negri by Giuseppe Pellizza da<br />

Volpedo, despite being static images<br />

anyone who looks at this gesture, this<br />

hand, the way in which this hand grabs<br />

the arm of the chair, it is not simply the<br />

registration of a three-dimensional<br />

object with a certain color, it is an<br />

image that gives us a sense of<br />

movement; this sense of movement, in<br />

turn, transmits emotions and makes us<br />

attached.<br />

Daniel Stern,<br />

unfortunately passed<br />

away a few years ago,<br />

was a famous American<br />

psychiatrist, one of<br />

those people who<br />

revolutionized the way we look at<br />

children and an important protagonist<br />

of Infant Research. One of his bestknown<br />

books is “The Interpersonal<br />

World of the Child”, published in 1985.<br />

“The vital forms. Dynamic experience in<br />

psychology, art, psychotherapy and<br />

development” is the title of the last<br />

32 <strong>360</strong> <strong>GRADI</strong>


ook he wrote shortly before his death<br />

and it is a book that he dedicates to a<br />

concept he already talks about in 1985,<br />

in that his first very successful book,<br />

which is the concept of vital form. The<br />

vital form is the emotional outline of<br />

every movement. If my wife<br />

comes home and closes the<br />

door in a certain way and<br />

throws the keys on the<br />

dresser in the hall in a<br />

certain way, I already know<br />

what awaits me; I draw these<br />

conclusions from the fact<br />

that that way of moving a<br />

part of her body, that way of walking in<br />

the corridor, that prosody with which she<br />

asks me if I’m at home, communicates<br />

something about her affectivity and her<br />

emotionality; she tells me something<br />

that is perhaps not translatable with<br />

words, as words are always tight in some<br />

situations. Stern argued that there is a<br />

temporal boundary or temporal profile of<br />

the movement that marks its beginning,<br />

its flow and its conclusion. This temporal<br />

profile was masterfully made with wax<br />

by Medardo Rosso, we see the snapshot<br />

of the laugh that illuminates the face of<br />

this little girl; if we turn her head, we<br />

almost have the impression of her and<br />

we are curious to see if we find that smile<br />

in that face of her because the dynamics<br />

of facial expressions are such that that<br />

smile can appear and disappear. We turn<br />

around and she is still there, her stillness<br />

transmits a wealth of emotional content;<br />

the hypothesis is that much of this<br />

affective content passes through this<br />

emotional prosody of movement.<br />

Some researchers<br />

have conducted an<br />

experiment in<br />

functional magnetic resonance by<br />

making videos in which the subjects<br />

saw communicative actions without<br />

sound, therefore gentle, irritated or<br />

angry gestures; the instruction given<br />

to the subjects was simply to observe<br />

these acts and in two different<br />

conditions to say what was the<br />

purpose of the action or what was the<br />

affective tonality of the action. So, the<br />

what: what is that gesture there?<br />

Towards the how: how that gesture<br />

was made, in a kind way, in a grumpy<br />

way or in an angry way. What emerged<br />

is that a portion of an anatomical<br />

structure that is in the depth of our<br />

brain is activated which is called the<br />

Insula of Reil. It was named after a<br />

Prussian doctor who went down in the<br />

annals of medical history for treating<br />

Goethe for kidney stones and who<br />

died of typhus in the Battle of Leipzig<br />

(October 16-19, 1813), also known as<br />

the Battle of the nations. Reil was the<br />

superintendent of Prussian field<br />

hospitals and gave his name to this<br />

deep structure for first describing it.<br />

The insula, which has a fan-shaped<br />

structure, very beautiful anatomically<br />

to see, is a hinge between our internal<br />

world and the world outside of us; that<br />

is, between our feeling inside the<br />

heartbeat, breathing, intestinal<br />

motility and everything that moves<br />

inside us and outside of us when some<br />

things happen rather than others. A<br />

specific part of this structure is<br />

<strong>360</strong> <strong>GRADI</strong><br />

33


activated when we factor in the how of<br />

the action and this same area is<br />

activated regardless of whether we<br />

observe or execute the how of the<br />

action; it is also activated not only if we<br />

make the gentle gesture or the brusque<br />

gesture, but also when we imagine that<br />

we are performing that gesture in a<br />

gentle or brusque way. You see how<br />

again these mechanisms hold together<br />

doing, seeing done, and imagining<br />

doing.<br />

So far, we have only talked about<br />

actions, but this represents only the<br />

tip, we have noticed over the years, of a<br />

much larger iceberg: in other words, we<br />

find these same mirroring mechanisms<br />

similar also in the domain of emotions<br />

and in the domain of sensations. Trying<br />

to put together the tiles of this mosaic,<br />

Vittorio Gallese proposed the model of<br />

the “Embodied Simulation” which is a<br />

model of perception and imagination;<br />

part of our brain mechanisms that we<br />

normally use to perform actions or to<br />

experience emotions and sensations,<br />

we also reuse them to map the actions,<br />

emotions and sensations of others.<br />

Embodied simulation represents a<br />

format of representation: neurons<br />

actually represent nothing are all<br />

metaphors, neurons only fire action<br />

potentials, neurons do not feel, do not<br />

love, do not get angry, do not feel envy<br />

or jealousy, do not have the sense of<br />

beauty, all these are characteristics<br />

that belong holistically to the owner<br />

of those neurons. There are various<br />

ways to represent the world, one of<br />

which is language, but it is not the<br />

only one; language is probably the last<br />

way we invented to represent things.<br />

If you want to explain to someone<br />

how to get from your home to the<br />

subway stop, this is the content, you<br />

can communicate it in various ways;<br />

you can explain it with gestures: “when<br />

you get out of here turn left then<br />

turn left again and when you arrive<br />

at the traffic lights go straight ahead<br />

and you will find the stop on your<br />

right”. Or you can send him a Google<br />

map with a text message or you can<br />

explain it over the phone using only<br />

words without making gestures. The<br />

content is always the same, the format<br />

in which you have represented that<br />

particular content, such as going from<br />

your home to the subway station, is<br />

variable. Our mind has a variety of<br />

representation formats, for many there<br />

is only language, for many others,<br />

including myself, it doesn’t. There are<br />

much older representation formats that<br />

are the first that develop when we are<br />

small and over which, then, language<br />

exercises its power of domination and<br />

conditioning. We reuse our states or<br />

mental processes in body format also<br />

to attribute them to others: to others in<br />

flesh and blood or to static images.<br />

The dialogue between<br />

human sciences and<br />

neuroscience is not new;<br />

without going too far in<br />

time, in the period<br />

between the end of the<br />

nineteenth century and the beginning<br />

of the twentieth, many scholars of what<br />

we now call the human sciences have<br />

drawn relevant ideas for their studies<br />

34 <strong>360</strong> <strong>GRADI</strong>


and their reflections by comparing<br />

themselves with contemporary<br />

scientific thought, especially with<br />

physiology and biology.<br />

Guillaume-Benjamin-<br />

Amand Duchenne de<br />

Boulogne was a French<br />

neurologist who, through<br />

electrical stimulation of<br />

the face with electrodes,<br />

built an atlas of emotions<br />

(1855), an atlas that<br />

influenced Darwin’s work. Darwin’s real<br />

best seller was “the Expression of<br />

Emotions in Man and Animals” that he<br />

published in 1872 where, among other<br />

things, he wrote: “Facial expressions are<br />

an essential component of human social<br />

and emotional behavior”. It is good to<br />

remember that the idea that the face is<br />

the mirror of the soul is a concept that<br />

is historically affirmed only starting<br />

from humanism.<br />

This dialogue was<br />

particularly important in<br />

the aesthetic field: from<br />

this point of view the<br />

figure of Aby Warburg is<br />

paradigmatic. Aby<br />

Warburg, founder as he<br />

himself said of a science without a<br />

name, as a good German to learn the<br />

History of Art he went to Florence<br />

where he met Darwin’s book; after<br />

reading the book “The Expression of<br />

Emotions in Man and Animals”, in his<br />

diary he noted: “finally a book that<br />

helps me”. In this book by Darwin,<br />

Warburg, who wrote the famous essay<br />

on the frescoes of Palazzo Schifa<br />

noia, saw the<br />

possibility of<br />

broadening the<br />

horizons of the<br />

History of Art by<br />

including the<br />

transmission of<br />

emotions and the<br />

power of images<br />

proper. According to Warburg, a theory<br />

of artistic styles must be conceived as a<br />

pragmatic science of expression; the<br />

etymology of the word style is quite<br />

significant, style derives from stilus,<br />

that is the wooden stick with which one<br />

wrote on the wax-coated tablets. You<br />

see how even in a term whose<br />

performative origin has been forgotten,<br />

this performativity is always there, just<br />

go and look for it. Empathy is a styleforming<br />

power and therefore these<br />

aspects in Warburg are fully connected,<br />

so connected as to lead him to the<br />

formulation of the idea of the formulas<br />

of pathos (Pathosformeln), this basso<br />

continuo, these postural attitudes that<br />

re-emerge several times in the history<br />

of art, from classical to Renaissance art<br />

(for example, in the Ghirlandaio<br />

frescoes in Santa Maria Novella). These<br />

formulas of pathos are a variety of<br />

body postures, gestures and actions<br />

that exemplify the aesthetic side of<br />

Einfühlung, of empathy as one of the<br />

most creative sources of artistic style.<br />

In Darwin’s book he found the role of<br />

the central nervous system in directing<br />

the unconscious execution of bodily<br />

gestures expressing a given emotion.<br />

He also found the role of habitual<br />

practices in associating a given bodily<br />

expression with a given emotional<br />

<strong>360</strong> <strong>GRADI</strong><br />

35


state, underlining the biological<br />

usefulness of this association. Finally,<br />

thanks to Darwin, Warburg discovered<br />

the evolutionary need for the bodily<br />

expression of emotions, transmitted in<br />

the form of non-conscious memory. The<br />

notion of imprint (Prägung) was used<br />

by Warburg to characterize the survival<br />

in the history of art of particular<br />

gestures and body postures. The<br />

drapery, the body movements, the hair<br />

moved by the wind that characterize<br />

the figures of Botticelli are not only and<br />

exclusively the result of the conscious<br />

mimetic reproduction of the classical<br />

models, they are more significantly the<br />

evidence of the survival of the human<br />

imprints of expression<br />

(Ausdrucksprägungen). In fact, Warburg,<br />

who was not afraid to cross the fences<br />

that separate different disciplines,<br />

conceived the history of art as a means<br />

of shedding light on the typically<br />

human power of expression. By doing<br />

so, he extended the methodological<br />

frontiers of the study of art in a<br />

completely new way, opening it to the<br />

contributions of science. Also, from this<br />

point of view, Warburg’s contribution<br />

should today be carefully re-evaluated.<br />

Aby Warburg was also a keen admirer<br />

of Hildebrand, an omnivorous reader<br />

who therefore ranged from Darwin to<br />

his contemporary physiologists such as<br />

Helmoltz, Hering, and Semon,<br />

indifferent to the disciplinary barriers<br />

that, unfortunately still today, often<br />

prevent a dialogue between life<br />

sciences and human Sciences. Warburg<br />

conceived the history of art as a tool to<br />

clarify the historical psychology of<br />

human expression; according to him, it<br />

is necessary to extend the<br />

methodological frontiers of the study<br />

of art so as to put the history of art<br />

itself at the service of “a psychology of<br />

human expression that has yet to be<br />

written”. His notion of “patemic form of<br />

expression” (Pathosformel) shows<br />

extraordinary assonances with the<br />

formal types described by Hildebrand.<br />

For Warburg, certain bodily attitudes,<br />

gestures, actions and postures<br />

resurface several times throughout the<br />

history of art precisely because they<br />

exemplify the aesthetic act of empathy<br />

as a creative power of style. In the<br />

wake of Hildebrand, Warburg has<br />

developed a theory of style as a<br />

“pragmatic science of expression”<br />

(pragmatische Ausdruckskunde).<br />

Empathy plays on two tables, on the<br />

table of the expression of the creation<br />

of the artistic object and on that of<br />

its reception. When we look at a face<br />

to express joy, sadness or fear if we<br />

record what happens on the surface<br />

of our face, in particular if we go to<br />

record the activity of our muscles<br />

with electromyography, we see how<br />

we all, some more or less, respond<br />

unconsciously in a congruent way; if I<br />

see someone laughing, the cheekbone<br />

contracts a little, if I see someone<br />

expressing a negative emotion, the<br />

eyebrow muscle contracts a little. The<br />

more empathic I am, the greater the<br />

entity of this mechanism and, turning<br />

everything around, we could argue<br />

that the stronger this mechanism is,<br />

the more empathic I am, applying the<br />

scales for evaluating people’s empathic<br />

skills.<br />

36 <strong>360</strong> <strong>GRADI</strong>


In recent decades, neuroscientific<br />

research has shown a growing interest<br />

in art and aesthetics. The crucial<br />

point is not to use art to study the<br />

functioning of the brain, it is to study<br />

the brain-body system to understand<br />

what makes us human and how. More<br />

than Neuroesthetics, we should speak<br />

of experimental aesthetics, where<br />

the notion of “aesthetics” is declined<br />

according to its original etymology:<br />

Aisthesis, that is, multimodal<br />

perception of the world through the<br />

body. Thanks to the contributions<br />

of cognitive neuroscience, we have<br />

learned that human intelligence also at<br />

the sub-personal level of description,<br />

that is, at the level of description that<br />

relates to neurons and brain areas,<br />

is closely linked to the corporeality<br />

located in the world of individuals.<br />

This corporeality is not exclusively<br />

reducible to a physical object with<br />

extension and is fully realized in the<br />

sphere of experience. The body is<br />

always a living body (Leib) that acts<br />

and experiences a world that resists<br />

it. The concepts of being, feeling,<br />

acting and knowing describe different<br />

ways of our relationships with the<br />

world. These modalities all share a<br />

constitutive bodily root, in turn mapped<br />

into distinct and specific modes of<br />

functioning of brain circuits and neural<br />

mechanisms. At the level of the brainbody<br />

system, action, perception and<br />

cognition share the same carnal root,<br />

although they are differently organized<br />

and connected at the functional level.<br />

These recent acquisitions make it<br />

possible to address the themes of art<br />

and aesthetics from a new perspective,<br />

that of an experimental aesthetic that<br />

investigates the responses of the brain<br />

and the body together.<br />

Cognitive<br />

neuroscience has<br />

progressively<br />

extended its field of<br />

investigation to the<br />

domain of artistic<br />

creation, both in terms of music and<br />

that of the visual arts. For reasons of<br />

space, I will focus here only on the<br />

latter. The term used to define this<br />

approach is “Neuroesthetics”. This term<br />

was originally coined by the<br />

neuroscientist Semir Zeki, referring to<br />

the study of the neural basis of the<br />

ability to appreciate beauty and art.<br />

Zeki has so far focused this approach<br />

exclusively on the relationship<br />

between aesthetics and vision. In any<br />

aesthetic experience, according to Zeki,<br />

the brain, like the artist, must eliminate<br />

any inessential information from the<br />

visual world in order to represent the<br />

real character of an object. It would be<br />

by virtue of this ability that artists,<br />

according to Zeki, can be defined as<br />

“natural scientists”, capable of evoking<br />

an aesthetic response in the creative<br />

brain. In 1994, the British<br />

neuroscientist published a book<br />

entitled “The neurology of kinetic art”,<br />

written in collaboration with Matthew<br />

Lamb, starting a series of studies aimed<br />

at understanding the biological basis of<br />

aesthetic experience, which in fact laid<br />

the foundations of Neuroesthetics.<br />

Scholars of the humanities, for their<br />

part, have shown and, in large part,<br />

continue to show great distrust,<br />

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37


evaluating Neuroesthetics as an undue<br />

interference or, at best, as an approach<br />

with little or no heuristic value. I<br />

believe that this reaction is premature<br />

and fundamentally wrong, deriving on<br />

the one hand from a lack of knowledge<br />

of the potential and limits of the<br />

neuroscientific approach, sometimes<br />

combined with a corporate defense of<br />

one’s own disciplinary fields. On the<br />

other hand, the excessive<br />

neurodeterminism often shown by the<br />

neuroscientific approach to aesthetics<br />

and art, ready to flatten and reduce the<br />

concepts of beauty or aesthetic<br />

pleasure exclusively to the<br />

functionality of neurons contained in<br />

specific brain regions, did not help. the<br />

dialogue. Unfortunately, among many<br />

lovers of the human sciences there<br />

remains, as a sort of conditioned reflex,<br />

the tendency to connect everything<br />

that has to do with naturalization to a<br />

mechanistic and innatistic perspective.<br />

This is not the case. Epigenetics shows<br />

not only how the environment is able<br />

to condition the expression of genes,<br />

but also how this modified gene<br />

expression can be transmitted to<br />

offspring. This demonstrates how the<br />

various social constructions are in any<br />

case attributable to biological<br />

perspectives of naturalization. We<br />

should get out of this dichotomous<br />

perspective and finally accept the idea<br />

already supported in the past, for<br />

example by Helmuth Plessner, that man<br />

is both naturally artificial and<br />

artificially natural.<br />

Neuroesthetics is<br />

studied above all<br />

through brain imaging techniques,<br />

mainly through Functional Magnetic<br />

Resonance Imaging (fMRI), to<br />

understand how the brain responds to<br />

beauty. Particular sensory sequences<br />

can be applied through which it is<br />

possible to see which areas of the brain<br />

are particularly stressed while the<br />

subject is subjected to stimulation<br />

(tactile, visual and acoustic stimuli are<br />

presented or subjected to a specific<br />

task). When the person performs these<br />

tasks, his brain uses certain areas in a<br />

particular way and we, through the<br />

metabolic consumption that requires<br />

an increase in oxygen, we can see what<br />

these areas are. Resonance is a<br />

frequently used technique because it<br />

allows us to observe the brain and its<br />

functions in vivo; it is not invasive, so<br />

much so that it is also used regularly in<br />

the clinic. In a typical experimental<br />

setting, the subject is placed on the<br />

resonance couch, he is made to wear<br />

headphones to isolate him from the<br />

resonance noise and<br />

to transmit acoustic<br />

stimuli and he is<br />

made to wear a<br />

viewer to send him,<br />

through optical fiber<br />

cables, of images<br />

with specific timings. In most cases, the<br />

subject is equipped with a button panel<br />

that allows him to express a judgment<br />

or perform a task, when he is inside the<br />

38 <strong>360</strong> <strong>GRADI</strong>


MRI. Once prepared, the subject is<br />

inserted inside the tube, where there is<br />

a magnetic field. Overlooking the<br />

resonance room there is a console<br />

room, where several computers are<br />

active; in some of them the brain<br />

activity is recorded by others, instead,<br />

the stimulation is sent (for example,<br />

the visual stimuli, simultaneously<br />

recording the times of sending of the<br />

stimuli). This is because, knowing when<br />

the brain has been stimulated, we are<br />

able to align brain activity with the<br />

type of stimulation and therefore to<br />

isolate those effects that interest us.<br />

With this experimental methodology,<br />

the group of prof. Rizzolatti conducted<br />

a study which wanted to generate<br />

a genuine experience of disgust in<br />

subjects, placed in magnetic resonance,<br />

making them inhale disgusting<br />

odorants through a mask; later they<br />

were shown video images in which,<br />

among other things, they saw a man<br />

who, after inhaling the contents of<br />

a glass, made the typical expression<br />

of disgust. In both situations, the<br />

same part of the anterior insula was<br />

activated, it was activated for my<br />

disgust and it was activated even when<br />

I saw the disgust of others. This has<br />

somehow consolidated the idea that<br />

emotion is something that happens<br />

like a two-stroke engine: first there is<br />

the inner feeling, what I feel which,<br />

then, finds a bodily translation that<br />

is externalized. When the idea of<br />

subjectivity took hold in Humanism,<br />

Petrarch fled the crowd because he did<br />

not want his inner feelings to shine<br />

through, being seen by others: “... I<br />

can’t find another screen that escapes<br />

me, from the manifest accorger de le<br />

genti, because acts of dullness, from the<br />

outside you can read like me inside the<br />

forepart …”.<br />

Recently, at the Niguarda<br />

Hospital in Milan,<br />

electrodes were implanted<br />

for epileptic patients<br />

waiting to undergo surgery<br />

aimed at ablation of the<br />

diseased part of the brain<br />

that cannot be treated with<br />

drugs; stimulating a particular region of<br />

the brain with these electrodes<br />

produces laughter and joy and, by<br />

recording from the same electrodes,<br />

this same region is activated even<br />

when these same people see someone<br />

laughing. This is an empirical<br />

demonstration of what many<br />

theoretically had already guessed. Max<br />

Scheler, philosopher of the current of<br />

phenomenology, already at the<br />

beginning of the twentieth century<br />

argued that affective and emotional<br />

states are not mere qualities of<br />

subjective experience, something that<br />

occurs exclusively in my interiority, but<br />

are given in expressive phenomena<br />

that is, they are<br />

expressed in<br />

gestures and bodily<br />

actions and because<br />

of this they become<br />

visible to others. In<br />

the second part of<br />

Robert Musil’s Man without Qualities,<br />

you can read some pages that I find of<br />

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39


an extraordinary modernity on what<br />

emotions are. This is why we only<br />

genuinely recognize emotion after it has<br />

been shaped by the world, we don’t<br />

know what we feel before our actions<br />

have made a decision. This also leads us<br />

to say that the two aspects are probably<br />

two sides of the same coin, the same<br />

brain structures that are activated when<br />

I express the emotion are also those that<br />

are activated when I experience that<br />

emotion or see it try to somebody else.<br />

We live in a world populated by images<br />

made by us, probably from the time<br />

when the planet was trodden not yet by<br />

the Sapiens, but by the Neanderthals;<br />

moreover, today we live in an age in<br />

which we are bombarded daily and<br />

massively by images. There are those<br />

who speak of fetishism of images and<br />

it is no coincidence that Freud spoke<br />

of scopophilia (from scopeo which<br />

means to look), he speaks of Schaulust,<br />

therefore the desire to look with<br />

curiosity, which he attributed to a sexual<br />

perversion (Tre essays on sexual theory,<br />

1905) when this morbid curiosity of<br />

the gaze is mainly concentrated on the<br />

body and in particular on one part of<br />

the body, the genital one. Freud also<br />

maintained that our curiosity to look<br />

at other objects, such as works of art,<br />

is a sublimation of this instinct. Not<br />

only that and he added: up to a certain<br />

point, touching is indispensable for the<br />

attainment of the sexual goal, the same<br />

thing is true for seeing. An activity is<br />

seeing, in the final analysis, which is<br />

derived from touching, so you can see<br />

how this synesthetic idea of a tactile<br />

vision, of a prehensile eye is already<br />

rooted in Freud; language testifies to<br />

it every day when we say: “I have laid<br />

my gaze on…”, we attribute to the eye<br />

properties that are not those of the<br />

eye, that is of an optical instrument<br />

but are those of the hand.<br />

We go to the<br />

museums, we<br />

queue in the sun<br />

and pay the ticket<br />

to contemplate, as in this photo by a<br />

contemporary German artist Thomas<br />

Struth, artistic objects. The simulation<br />

somehow frees itself from the<br />

inhibitions and becomes an imitation<br />

of what the image transmits to us;<br />

today more and more often in<br />

museums we see scenes like this, here<br />

we are at the Rijksmuseum in<br />

Amsterdam, this is the Night Watch<br />

and, hopefully, visitors are<br />

documenting themselves on the first<br />

work, perhaps, to observe it. Imagine,<br />

however, what a man of the<br />

nineteenth century could understand<br />

of an image like this in which<br />

Schaulust’s object, of desire, curiosity<br />

and craving not only to look but<br />

to capture the<br />

image, is realized<br />

by turning away<br />

from it; because in<br />

reality each of<br />

these ladies does<br />

not want an image of Hillary Clinton<br />

but she wants an image of herself<br />

together with Hillary Clinton and,<br />

therefore, to take her selfie they turn<br />

their backs on her.<br />

40 <strong>360</strong> <strong>GRADI</strong>


In 2007 Vittorio<br />

Gallese and David<br />

Freedberg, art<br />

historian of<br />

Columbia University,<br />

published an essay that dictated the<br />

agenda of the studies that the authors<br />

then developed in the following years<br />

(Motion, Emotion and Empathy in<br />

Aesthetic Experience). This is a matter<br />

that concerns scientific research<br />

relating to the relationship between<br />

the sphere of brain functions and the<br />

use of the work of art. The authors state<br />

that research on<br />

mirror neurons<br />

has shown<br />

that<br />

even the<br />

observation of<br />

static images of<br />

actions<br />

stimulates the act of simulation in the<br />

observer’s brain. This interesting<br />

statement shifts our attention to<br />

another question. Even when faced<br />

with a static image (for example a<br />

photograph or any work of art), the<br />

process I have just talked about is<br />

triggered, producing an empathic<br />

reaction in the observer. As Freedberg<br />

and Gallese say referring to Goya’s<br />

work “Disasters of War” (it is the title of<br />

a series of 82 etchings): “(...) the<br />

physical reactions of the observers seem<br />

to be located precisely in the parts of the<br />

body threatened, oppressed, blocked or<br />

destabilized in the representation.<br />

Furthermore, physical empathy easily<br />

turns into a feeling of emotional<br />

empathy for the ways in which the body<br />

is damaged or mutilated (...)”. The user<br />

of the image (through mirror neurons<br />

and embodied simulation) when, for<br />

example, is placed in front of a bloody<br />

image will have<br />

an<br />

empathic<br />

reaction,<br />

including a<br />

physical one,<br />

which will<br />

produce an<br />

emotional reaction (emotion, from the<br />

Latin emovēre, that is to bring out,<br />

move). In the light of the research of<br />

recent years, the perceptual<br />

consequences in the context of the use<br />

of works of art and images would all be<br />

enclosed in this brain system and<br />

would cause substantially empathic<br />

and emotional outcomes (i.e., from the<br />

inside to the outside). In this sense, the<br />

perception of the image would be<br />

linked to a mechanism that we could<br />

consider pre-linguistic, pre-cultural<br />

and, in fact, totally automatic. Our<br />

aesthetic experience would be the<br />

result of a precise autonomous and, in<br />

part, involuntary physiological and<br />

biological device. Although obviously<br />

socio-culturally modulated, these<br />

mechanisms are universal. A crucial<br />

element of our aesthetic experience,<br />

therefore, is the activation of embodied<br />

(embodied) mechanisms which include<br />

the simulation of gestures, emotions,<br />

somatic sensations transmitted by the<br />

image and which<br />

constitute the content of<br />

the image.Another<br />

interesting aspect related<br />

to the images was<br />

observed by von<br />

Hildebrand at the end of<br />

the nineteenth century.<br />

<strong>360</strong> <strong>GRADI</strong><br />

41


This aspect, more linked to the style of<br />

the image and its artistic quality, that is<br />

to the unconscious simulation in the<br />

user, represents the resonance in the<br />

observer of the artistic gesture used to<br />

create the work of art. A study, also of<br />

magnetic resonance, has shown that<br />

the simulation of the movement I get it<br />

not only when you show me the film of<br />

a hand grabbing a bottle, but also when<br />

I see a photograph that statically shows<br />

me the final consequence of the action.<br />

In another work by Mado Proverbio di<br />

Bicocca in Milan, it has been shown that<br />

the more dynamic<br />

the static image<br />

describes the action,<br />

the greater the<br />

activation in the<br />

motor brain of the<br />

observer; the more<br />

dynamic the action taken in a static<br />

image, the stronger the stimulation of<br />

the motor simulation in the viewer.<br />

Gallese and Freedberg hypothesized<br />

that, even when the work of art has no<br />

content directly and analogically<br />

mappable in terms of actions, emotions<br />

or sensations, as it lacks a recognizable<br />

formal content (think of a work by Lucio<br />

Fontana or by Jackson Pollock), the<br />

artist’s gestures in the production of<br />

the artwork induce the empathic<br />

involvement of the observer, activating<br />

in simulation mode the motor program<br />

that corresponds to the gesture evoked<br />

in the artistic stroke or sign. The signs<br />

on the painting or sculpture are the<br />

visible traces, the consequences of the<br />

motor acts carried out by the artist in<br />

the creation of the work. And it is by<br />

virtue of this reason that they are able<br />

to activate the related motor<br />

representations in the observer’s<br />

brain. As I stated earlier, aesthetic<br />

experience is a mediated form of<br />

intersubjectivity. Gallese’s group<br />

conducted an interesting study using<br />

Ugo Mulas’ famous<br />

service that<br />

captures Lucio<br />

Fontana in his<br />

atelier. The gesture<br />

and the<br />

consequence of the gesture are<br />

therefore studied, that is the spatial<br />

concept of one of his famous cuts. The<br />

images of Fontana’s works were<br />

shown alternating with images in<br />

which the dynamic components were<br />

reduced, replacing the cut with a line<br />

of the same length and thickness, but<br />

erasing the shadow that gives the<br />

sense of depth. The recording of the<br />

motor activity of the brain of the<br />

participants in the experiment was<br />

carried out with a 128-channel highdensity<br />

electroencephalograph. Only<br />

when Fontana’s cuts were seen but<br />

not when the control stimuli were<br />

shown, the motor part of their<br />

brain was<br />

activated. This was<br />

seen in all subjects,<br />

both in those who<br />

turned out to know<br />

Lucio Fontana and knew that those<br />

were works of art, and in those who<br />

had never heard of him and who,<br />

often, took the stimulus of control for<br />

42 <strong>360</strong> <strong>GRADI</strong>


the ‘original artwork and the original<br />

artwork for the control stimulus.<br />

Therefore, a resonance and motor<br />

simulation mechanism were found in<br />

all of them, net of what they more or<br />

less knew about the artistic quality of<br />

the images.<br />

The same<br />

researchers have<br />

replicated the same<br />

results using the<br />

works of an<br />

exponent of abstract expressionism,<br />

Franz Kline; in these works, the<br />

dynamism is given by the materiality of<br />

the brushstroke, by the dripping of the<br />

color, by the dripping, by the trace left<br />

by the brush. Kline’s works were shown<br />

alternating with control stimuli in<br />

which all these dynamic categories had<br />

been removed, while maintaining the<br />

Gestalt complexity of the stimulus.<br />

Here too the simulation of the gesture<br />

was detected, obviously this is not all<br />

as what is in the experience, we feel in<br />

front of these works is a common<br />

element that we cannot pretend that it<br />

does not exist if we want to speak in a<br />

way holistic of what an aesthetic<br />

experience is in front of an image.<br />

I conclude by presenting a study,<br />

again by the Gallese group, where, this<br />

time, the expression of the face that<br />

expresses pain was taken into account;<br />

Six works from the Renaissance to the<br />

Baroque were selected that expressed<br />

alternating pain, in a random sequence,<br />

with faces instead with a neutral<br />

expression. Obviously, the real works<br />

of art are not these but they are simply<br />

the cut-out face; so, I don’t pretend<br />

to argue that these experiments fully<br />

explain why we like Caravaggio, as<br />

Caravaggio is the whole work. As I<br />

said earlier it seems literally that<br />

we are looking through the keyhole,<br />

here we focus on a particular aspect<br />

of the work: the face, the part that<br />

communicates an emotion, the pain.<br />

They are all faces of martyrs alternating<br />

with a face that shows no emotion.<br />

We arrived at these 12 stimuli starting<br />

from 100, shown to a very large sample<br />

of people and those who all recognized<br />

were chosen either as expressing pain<br />

or as not expressing any emotion:<br />

therefore, pain towards a neutral<br />

stimulus.<br />

I am interested in taking a step further<br />

than what I have told you about so far;<br />

so far, I have described an automatic<br />

mechanism probably modulated by<br />

many cultural factors of my personal<br />

history that is activated when I put<br />

myself in front of an image, in the<br />

specific case that is activated when<br />

that image is an image hanging on<br />

the museum. I asked myself another<br />

question, when after having seen and<br />

emphasized with that image someone<br />

asks me to give an explicit aesthetic<br />

evaluation; for example, the question<br />

may be: how artistically beautiful this<br />

image looks to me and do I have to rate<br />

it on a scale from 0 to 10.<br />

When I express an aesthetic judgment,<br />

according to many starting from<br />

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43


Kant, I must somehow silence all<br />

these mechanisms of emotional and<br />

empathic involvement; this is because<br />

I no longer have to do with what that<br />

image moves in my body but I only<br />

have to give an aesthetic judgment.<br />

Therefore, to do this I have to abstract<br />

from the body dimension, using a<br />

much colder tool from a cognitive<br />

point of view and much more abstract.<br />

When I make an abstract judgment<br />

in terms of the artistic beauty of that<br />

image, do these bodily mechanisms<br />

play a role or not? To verify this, the<br />

researchers of Vittorio Gallese’s group<br />

presented these images alternately<br />

and the subjects saw them in two<br />

different experimental conditions:<br />

in one block they saw them keeping<br />

the facial muscles relaxed and, in<br />

another block, actively contracting the<br />

corrugator muscle, then assuming a<br />

facial posture similar to that depicted<br />

in the face expressing pain. The results<br />

obtained showed that the aesthetic<br />

assessment of the faces observed was<br />

significantly higher when given while<br />

the subjects actively contracted the<br />

corrugator muscle, but this was only<br />

true for faces expressing pain and not<br />

for neutral faces. When, on the other<br />

hand, the subjects gave an aesthetic<br />

judgment with a relaxed face, they saw<br />

equally artistically beautiful the faces<br />

that expressed pain and the faces that<br />

expressed no emotion.<br />

Obviously, it would be excessive to<br />

argue that Kant was wrong, but these<br />

data suggest that aesthetic judgment is<br />

not as detached as it seems, although<br />

we must contextualize the result to<br />

this particular category of stimuli.<br />

The aesthetic experience took place<br />

in a laboratory and not in a museum,<br />

above all the work was not shown<br />

in its entirety but only the face;<br />

made all these due clarifications,<br />

the data seems to me however very<br />

interesting. It tells us how, even when<br />

we are called to deliberate an explicit<br />

aesthetic judgment, that game of<br />

free imagination which Kant speaks<br />

of in the Critique is not absent; since<br />

imagination is one of the products<br />

of simulation activity, these two<br />

dimensions of my experience in front<br />

of the artwork are not as separate<br />

as most people still believe today.<br />

Reproducing the expression of pain<br />

depicted in the observed painted<br />

face significantly influences the<br />

explicit aesthetic evaluation of the<br />

same face; in addition, an equally<br />

interesting correlation was found with<br />

the magnitude of this correlation. The<br />

people who gave the highest aesthetic<br />

judgment to faces that expressed pain<br />

when contracting their muscles were<br />

those who were most familiar with the<br />

art and had the most empathic traits.<br />

Here I leave it to your imagination to<br />

determine if seeing art and going to<br />

museums makes us more empathic<br />

or if, when we are more empathic,<br />

we are more likely to have a greater<br />

attendance of museums. In science it<br />

is almost never possible to establish<br />

a cause-and-effect relationship, we<br />

consider ourselves extremely lucky<br />

when we can establish a significant<br />

correlation as in this case.<br />

44 <strong>360</strong> <strong>GRADI</strong>


Conclusions<br />

I hope I have explained it in an<br />

understandable way, but the<br />

complexity of the theme of images,<br />

aesthetics, feelings aroused by images<br />

and the power of images requires a<br />

very complex approach, certainly not<br />

reducible to a simplistic neuronal<br />

translation of the concepts involved;<br />

the work of art mediates the motor<br />

and affective resonance that arises<br />

between the artist and the user,<br />

becomes the privileged mediator.<br />

The sensorimotor aspects of the<br />

processing of the artistic stimulus by<br />

the observer represent the most direct<br />

and automatic level of processing that<br />

allows the user to feel the work in a<br />

bodily and embodied way; obviously<br />

we are talking about one of the many<br />

dimensions that we collect under<br />

this linguistic label of aesthetic<br />

experience. What I wrote about in this<br />

article is only one aspect of course<br />

but it is an unavoidable aspect; the<br />

observer’s sensorimotor and affective<br />

involvement also seems to influence<br />

the explicit aesthetic judgment.<br />

Therefore, the embodied simulation,<br />

as a model of perception and<br />

imagination, generates in my opinion<br />

this characteristic quality of seeing<br />

“as if” which plays an important role<br />

in our aesthetic experience of the<br />

image, in particular of the images that<br />

today we catalog as works of art. art.<br />

As such it is an important ingredient<br />

in our ability to appreciate images. I<br />

also hope to have convinced you of the<br />

importance of another point: if at all<br />

perspectives from which we face the<br />

problem of what art is, what artistic<br />

images are, why we look at them and<br />

why we like them we also add the<br />

perspective angle, the point of view,<br />

the keyhole of looking at these issues<br />

from the perspective of the brain,<br />

this can help us rediscover the role<br />

of the body in that immediate form<br />

of intersubjectivity which is artistic<br />

creative expression.<br />

Beyond the specificity of the different<br />

aesthetic forms, however, I think that<br />

the fruition of all forms of fiction share<br />

common aspects that can be usefully<br />

investigated by asking questions<br />

directly to the brain-body system. The<br />

feeling of bodily involvement aroused<br />

by paintings, sculptures, architectural<br />

forms, literary narrative fictions,<br />

cinematic arts or, even, by frequenting<br />

virtual worlds increases our emotional<br />

responses to those same media. A form<br />

of emotional knowledge constitutes<br />

a fundamental ingredient of our<br />

aesthetic experience. The theory of<br />

Embodied Simulation aims to capture<br />

these aspects and is relevant to define<br />

the aesthetic experience in at least two<br />

ways:<br />

• The first, thanks to the bodily<br />

feelings aroused by the works<br />

of art with which we relate<br />

by means of the mirroring<br />

mechanisms that they evoke.<br />

In this way the embodied<br />

simulation generates that<br />

particular “as-if” seeing that<br />

plays a fundamental role in the<br />

aesthetic experience.<br />

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45


• The second, by virtue of the<br />

embodied memories and<br />

imaginative associations that the<br />

works of art awaken in those who<br />

contemplate them.<br />

Then there is a further aspect that<br />

characterizes the embodied simulation<br />

when it is activated by our immersion<br />

with the world of fiction of art,<br />

compared to when it is aroused by<br />

situations of everyday life. In fact,<br />

while we contemplate a work of art<br />

or immerse ourselves in a virtual<br />

world, we temporarily suspend our<br />

relationship with the world, releasing<br />

energies that, paradoxically, can be<br />

experienced more vividly than in<br />

the more prosaic everyday reality.<br />

According to this perspective, the<br />

aesthetic experience of works of art<br />

and the experience of virtual worlds<br />

can be interpreted not only or not so<br />

much in the terms originally proposed<br />

by Coleridge of a cognitive suspension<br />

of disbelief, but as a form of “liberated<br />

embodied simulation “. In looking<br />

at a painting, in reading a novel, in<br />

attending a play or in a film, or in<br />

immersing ourselves in a virtual world,<br />

the embodied simulation is relieved<br />

of the burden of modeling our current<br />

presence in the “real” world. We<br />

look at the forms of symbolic-artistic<br />

expression from a safe distance by<br />

virtue of which our openness to the<br />

world is amplified. When we direct our<br />

attention to the world of art or virtual<br />

worlds, we can fully use our simulation<br />

resources, defusing our defenses.<br />

Our pleasure in art is, therefore, also<br />

probably guided by the sense of secure<br />

intimacy experienced during the<br />

empathic relationship with the world of<br />

art.<br />

Creativity, aesthetic experience and<br />

virtual experience can represent<br />

the moment of suspension, the gap<br />

between actuality and potential that<br />

triggers the possibility of becoming<br />

what you are and allows you to<br />

conceive the world as an infinite series<br />

of possibilities that refer to other<br />

possibilities. Seeing the invisible, a<br />

feature that unites art and science,<br />

means filling a void, striving for what<br />

is not but can be, what, in a word, is<br />

desire. This suggests, as Girard has<br />

guessed in other ways, that art has its<br />

roots in rituality linked to the sense of<br />

the sacred, in the irrepressible human<br />

tendency to fill that void that at the<br />

same time terrifies us and constitutes<br />

the background and the objective. of<br />

our impulses and our projections.<br />

Through the gap between actuality and<br />

potential produced by artistic creation,<br />

both when it becomes cosmogonic,<br />

producing new worlds by reassorting<br />

the elements that characterize the<br />

“visible”, and when, thanks to narrative<br />

fiction or the use of virtual worlds, it<br />

creates apparent duplications of real,<br />

man is forced to suspend his grip on<br />

the world, releasing energies hitherto<br />

unavailable, putting them at the service<br />

of a new ontology that finally, perhaps,<br />

can reveal who he is. More than a<br />

suspension of disbelief, the aesthetic<br />

experience aroused by artistic<br />

production can be read as a “liberated<br />

simulation”. Why does a film, novel<br />

46 <strong>360</strong> <strong>GRADI</strong>


or virtual world potentially excite us<br />

more than a real-life scene that we can<br />

similarly be spectators of? Perhaps<br />

also because in the artistic and virtual<br />

“fiction” our inherence in the narrated<br />

action is totally free from direct<br />

personal involvement. We are free to<br />

love, hate, feel terror, doing it from<br />

a safe distance. This safety distance<br />

that makes mimesis “cathartic” can<br />

put our natural openness to the world<br />

into play in a more totalizing way. A<br />

further factor of amplification of this<br />

liberated simulation is constituted in<br />

certain forms of artistic expression,<br />

such as theater, dance, music, cinema<br />

and virtual worlds, by sharing with<br />

other individuals who, like us, are free<br />

from the obligations of supervising<br />

potentially fatal intrusiveness of the<br />

outside world, totally abandoning<br />

oneself to a full and unconditional<br />

experience of aisthesis. After all,<br />

enjoying art means getting rid of the<br />

world to find it more fully.<br />

Thanks to the expression of artistic<br />

creativity, the human being acquires<br />

the ability to shape material objects,<br />

giving them a meaning that they<br />

would not have in nature per se. This<br />

meaning is the result of the action<br />

with which the artist spreads colors<br />

on a canvas or transforms a block of<br />

marble into a “David” or the “Rape of<br />

Proserpina”. Today neuroscience has<br />

the potential to illuminate, albeit from<br />

a different perspective, the aesthetic<br />

nature of the human condition and<br />

its natural creative propensity, even<br />

before addressing the specific theme<br />

of art and becoming Neuroesthetics.<br />

We thus have the opportunity to enrich<br />

our notion of artistic creativity and<br />

its fruition, multiplying the levels of<br />

description, trying to understand how<br />

artistic objects, rather than being a<br />

gift from the gods, are actually the<br />

paradigmatic expression of our human<br />

nature.<br />

From a certain point of<br />

view, art is superior to<br />

science. With less<br />

expensive tools from an<br />

economic point of view<br />

and with a synthesis<br />

capacity that is probably unattainable<br />

by science, artistic intuitions make us<br />

understand a lot of human nature,<br />

often much more than the objectifying<br />

orientation typical of the scientific<br />

approach. Being human means<br />

becoming capable of questioning who<br />

we are. Artistic creativity has always<br />

expressed this ability in the highest<br />

form. Some fear that addressing these<br />

issues with the prosaic arsenal of<br />

science could somehow diminish, if not<br />

even destroy the magic that invades us<br />

when we contemplate a work of art. If I<br />

shared this concern, I would devote my<br />

time to something else. On the<br />

contrary, it is precisely the belief that<br />

the neuroscientific perspective allows<br />

a further enhancement of the<br />

distinctive and extraordinary<br />

dimension of art and aesthetic<br />

experience that convinces me that we<br />

are moving in a direction potentially<br />

pregnant with interesting results for<br />

anyone interested in better understand<br />

who we are. I conclude with a quote<br />

from Georg Christoph Lichtenberg who<br />

wrote these words that sound more<br />

<strong>360</strong> <strong>GRADI</strong><br />

47


and more prophetic, current and<br />

familiar to me every day: “our body is<br />

halfway between our soul and the<br />

outside world, reflecting the effects of<br />

both”.<br />

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55


HAZELNUT<br />

KINGDOM<br />

A brand new location, with a Mediterranean style.<br />

Elegant meeting place with many opportunities<br />

for socializing.<br />

Written by OEMA.<br />

Images by JARLA CAPALINI.<br />

56 <strong>360</strong> <strong>GRADI</strong>


’S<br />

<strong>360</strong> <strong>GRADI</strong><br />

57


HAZELNUT’S<br />

KINGDOM<br />

Hazelnut’s Kingdom is not yet in Second Life Destinations since<br />

there are some parts that need to be finished. However, it is an<br />

enchantment already.<br />

It is an articulated<br />

destination, created<br />

with care and<br />

meticulousness<br />

by an undisputed<br />

professional in the<br />

field of “landscaping”:<br />

Andy Warhol.<br />

As it often happens, seeing the beautiful<br />

photographs that virtual travelers of<br />

Second Life post on Flickr, I came across<br />

one in particular that caught my attention.<br />

It was a beautiful Mediterranean landscape<br />

perched on a hill. As an Italian,<br />

I’m naturally drawn to this type of vegetation<br />

and architectural style, so I<br />

didn’t miss the opportunity to visit the<br />

destination in question.<br />

Hazelnut’s Kingdom occupies three<br />

A beautiful Mediterranean landscape perched<br />

on a hill that offers multiple opportunities for<br />

entertainment and fun.<br />

58 <strong>360</strong> <strong>GRADI</strong>


You can visit<br />

on foot, flying is<br />

not allowed.<br />

regions, one of which is<br />

navigable by water. It is<br />

an articulated destination,<br />

created with care<br />

and meticulousness by<br />

an undisputed professional<br />

in the field of “landscaping”:<br />

Andy Warhlol<br />

(terry.fotherington).<br />

Who doesn’t know Frogmore,<br />

for example? Andy<br />

Warhlol has a great experience<br />

in the realization<br />

of destinations that have<br />

become an essential reference<br />

in the scenario of<br />

the most beautiful photographic<br />

regions in Second<br />

Life.<br />

Hazelnut’s Kingdom’s<br />

peculiarity is that, apart<br />

from being an enchanting<br />

destination, it also offers<br />

various entertainment<br />

opportunities for all those<br />

who love this type of<br />

landscape.<br />

You should note that the<br />

creator of Hazelnut’s is<br />

not also the owner. It is<br />

a work done on the commission<br />

of Noubeil (noubeil.alpha).<br />

Therefore,<br />

the management of the<br />

destination is the responsibility<br />

of the latter to<br />

whom one must refer in<br />

case of need.<br />

Hazelnut’s Kingdom has<br />

its inworld group, whose<br />

membership costs 1000<br />

L$. In the description of<br />

the group, we can find valuable<br />

information about<br />

the purpose of the destination<br />

and the proposed<br />

activities:<br />

“Welcome to Hazelnut’s<br />

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I recommend accepting the region’s light settings<br />

for the best experience.<br />

In different points of the regions we can<br />

find signs indicating the main attractions.<br />

Kingdom!<br />

It’s a place of pleasure and nature.<br />

That’s why we thank you<br />

for your trust, and we will do<br />

everything to satisfy your stay.<br />

Hazelnut’s Kingdom is an area located<br />

on the Noubeillane estate,<br />

which means in Occitan “the house<br />

of hazelnuts.” Occitan is still<br />

spoken in the south of France,<br />

and the spirit of a mountainous<br />

region inspires our domain in the<br />

Aegean Pyrenees.”<br />

The aspect that fascinates me<br />

the most is that it is not a flat<br />

destination: I appreciate the<br />

differences in height, the mountains<br />

alternating with flat areas<br />

that make the landscape varied<br />

and believable. The way the decorative<br />

objects have been placed<br />

denotes an understanding<br />

of the common-sense rules that<br />

allow for a destination’s realism.<br />

Flying is not allowed, which<br />

could be a good thing because<br />

it induces visitors to explore on<br />

foot precisely as they would in<br />

reality. Some of the houses are<br />

also rented out, so the limited<br />

flying also finds its raison d’etre<br />

in need not to disturb the tenants.<br />

Talking with the owner, I learned<br />

that some areas are still to<br />

be created, so we will have the<br />

opportunity to appreciate newly<br />

landscaped corners in the coming<br />

months as well.<br />

Hazelnut’s Kingdom is not (yet)<br />

in Second Life Destinations, so<br />

it’s a scoop we reserve for our<br />

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eaders.<br />

References<br />

Teleport<br />

Flickr Group<br />

Inworld Group<br />

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MEDITERRANEO-OC<br />

TELEPORT<br />

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SLICE OF H<br />

An enchanting winter destination that will<br />

soon be renewed in its spring version.<br />

IN S<br />

Written by SERENA DOMENICI<br />

Images by JARLA CAPALINI.<br />

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EAVEN<br />

ECOND LIFE<br />

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The creator is Luane (luane.meo) who has created a<br />

charming winter setting with a naturalistic style.<br />

SLICE OF HEAVEN<br />

IN SECOND LIFE<br />

Winter<br />

78 <strong>360</strong> <strong>GRADI</strong>


SEASONALITY<br />

SLICE OF HEAVEN will close in a few days. We suggest the reader<br />

to hurry up and enjoy for a while longer the winter climate that<br />

Luane wanted to give us. The winter style will soon be replaced<br />

by the spring one.<br />

Luane Meo has been giving visitors for<br />

years now beautiful locations perfect<br />

for photography and entertainment in<br />

general.<br />

The aspect of Second<br />

Life that I have always<br />

found wonderful is<br />

the possibility to<br />

travel and visit places<br />

borrowed from the real<br />

world and virtually<br />

reproduced in small<br />

masterpieces. Sites can<br />

masterfully combine<br />

the concrete with the<br />

imaginary: a significant<br />

art form - this - that<br />

deserves to be known<br />

by a wider audience of<br />

virtual users.<br />

I had been missing<br />

from Second Life for<br />

three years, and I must<br />

say that I found this<br />

beauty intact, this<br />

constant search for<br />

perfection on the part<br />

of people who devote<br />

their time to creating<br />

very suggestive spaces.<br />

My interest will focus<br />

on this aspect that will<br />

never cease to amaze<br />

me pleasantly from<br />

this point of view.<br />

I will speak only of<br />

what will succeed in<br />

capturing my curiosity,<br />

arousing emotions,<br />

and satisfying my<br />

aesthetic sense; it will<br />

be precisely this that I<br />

will like to share with<br />

you readers.<br />

My journey began in<br />

this movie location:<br />

Slice of Heaven.<br />

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I happened upon it by<br />

chance, assuming chance<br />

can exist, and assuming<br />

it makes sense to talk<br />

about chance in Second<br />

Life, where everything is<br />

random but at the same<br />

time everything is driven<br />

by a fierce determinism.<br />

I found myself in a white<br />

winter landscape, with<br />

a lot of snow falling and<br />

pleasant background<br />

music that was the frame.<br />

Don’t imagine a place full<br />

of objects, and so on: it<br />

was a place bare, lonely,<br />

cloaked in mystery,<br />

desolate in its way, and<br />

perhaps that was what<br />

made it special.<br />

A long path lined with<br />

trees laden with snow,<br />

due to the season,<br />

houses, but you can also<br />

find stores, restaurants,<br />

and a small church at the<br />

top of a hill where you<br />

can gather in prayer or<br />

look for a little peace.<br />

Even an icy lookout<br />

where you can skate<br />

admiring the landscape<br />

lit by many small<br />

lights created a warm<br />

atmosphere, despite the<br />

scenario whitewashed by<br />

snow.<br />

Is that all?<br />

No, because more than a<br />

place, this is a feeling, a<br />

place where destinies or<br />

loneliness can cross.<br />

You can experience the<br />

path that leads to the<br />

houses as a place of life<br />

or “death”: people can<br />

write many plots, many<br />

stories, as the writer<br />

does on a sheet of<br />

white paper like snow!<br />

Satisfying loves that<br />

never blossomed love<br />

that ended, lovers who<br />

meet in secret, words<br />

spoken, whispered or<br />

only imagined, dreams,<br />

silences, muffled<br />

sounds like the snow<br />

that falls silent on the<br />

village and hearts...<br />

But it could also be the<br />

place of a family that<br />

loves to share its space<br />

with friends.<br />

And I, too, carried away<br />

by the wind of fantasy,<br />

found myself imagining<br />

in a dreamlike<br />

dimension, “seeing”<br />

myself reached in<br />

that solitary place by<br />

an old lover of mine,<br />

who came to warm my<br />

hands and my heart.<br />

And to whisper to me<br />

that time - at least here<br />

- can also be stopped,<br />

rewinding the film of<br />

life to recover the lost<br />

moments, sublimating<br />

them in an immutable<br />

and eternal present like<br />

the winter all around,<br />

eternally waiting to be<br />

defeated by the flame<br />

of love.<br />

The owner and creator<br />

of this beautiful place is:<br />

LuaneMeo.<br />

References<br />

Teleport to Slice of<br />

Heaven<br />

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LADMILLA MEDIER<br />

Ladmilla Medier,<br />

ART<br />

Head Column<br />

“Art does not reflect what is seen, rather it makes the<br />

hidden visible.”<br />

(Paul Klee)<br />

I don’t think that there is an absolute definition of<br />

Art. Still, this short, famous quote represents the<br />

path that I will propose in this section dedicated<br />

to Art: together we will know the artists active<br />

in Second Life and their works, we will discover<br />

the study, the conceptual elaboration, and the<br />

artistic technique that gave rise to the creations;<br />

each of us will be able to listen to the whispering<br />

stories, awaken dormant memories and provide our<br />

interpretation, find the essence that goes beyond<br />

the visible.<br />

I am sure it will be a fascinating journey!<br />

Ladmilla<br />

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CHERRY M<br />

Well-known artist whose works are characterized<br />

by a strong visual and emotional impact.<br />

A<br />

Written by LADMILLA MEDIER<br />

IImages by LADMILLA MEDIER<br />

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ANGA<br />

RTIST<br />

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CHERRY MANGA<br />

SENSITIVENESS, TORMENT, DARK<br />

PERFECTIONISM<br />

“I hav<br />

person lov<br />

Cherry Manga is a well<br />

known artist working<br />

in Second Life from<br />

long time, she always<br />

created and still creates<br />

impressive installations<br />

that have a strong visual<br />

impact and the power<br />

to hit the observer<br />

emotionally.<br />

The love for nature and for<br />

the Japanese culture made<br />

her choose her nice virtual<br />

name:<br />

When I created my Second<br />

Life account it was the<br />

season of cherries, as I<br />

love this fruit and I was<br />

eating some when was<br />

registering, I chose the<br />

96 <strong>360</strong> <strong>GRADI</strong>


NESS AND<br />

e a very simple life, I am a wild<br />

ing more Nature than human<br />

kind”<br />

name Cherry; the last<br />

name had to be chosen<br />

from a list, so I decided on<br />

Manga and thought that<br />

Cherry Manga could be a<br />

good name for someone<br />

loving Japanese culture.<br />

She is a sensitive,<br />

tormented, dark and<br />

perfectionist soul as she<br />

loves to define herself,<br />

and her artworks show<br />

well her temperament.<br />

Cherry had artistic<br />

experiences and<br />

performances in Real<br />

life also, despite her shy<br />

attitude that makes her<br />

prefer situations where<br />

she does not have to<br />

meet the public:<br />

I have a very simple<br />

life, I am a wild person<br />

loving more Nature than<br />

human kind, that is the<br />

reason cause it is easier<br />

for me to create in virtual<br />

worlds where I do not<br />

have to meet physically<br />

the audience... however<br />

I worked for a theater,<br />

made several creations<br />

LANDING POINT<br />

for Real Life, did a real<br />

live performance in 2017<br />

with “FrancoGrid” for “Le<br />

Hublot” in “Nice” but all<br />

that was not comfortable<br />

for a shy person like me.<br />

Cherry had enough<br />

artistic experiences in<br />

Real and Second Life<br />

so she can have a clear<br />

idea of the possible<br />

differences that can be in<br />

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creating in these worlds;<br />

what she thinks is very<br />

interesting and I am in<br />

complete agreement with<br />

her:<br />

There is no difference, the<br />

computer is the medium,<br />

the tool; movies or music<br />

are also virtual, we cannot<br />

touch them, we do not have<br />

to place them in a category,<br />

Art is art, wherever it is.<br />

As we can see in the<br />

creations of every true<br />

artist, also her artworks<br />

are free from conditioning<br />

or standards, she puts<br />

herself in them, her soul<br />

and experiences:<br />

Almost everything I create<br />

is autobiographical,<br />

sometimes it is more or<br />

less evident, sometimes<br />

is hidden; in the two past<br />

installations is very evident<br />

cause “Endometriosis”<br />

is a disease I suffer<br />

from, “Monsters” is an<br />

installation about the<br />

monsters I met in my life,<br />

starting from the fears of<br />

my childhood to the social<br />

pressure I still experiment<br />

each day.<br />

Also the theme of<br />

Human condition is very<br />

important in most of my<br />

creations; regarding the<br />

actual pandemic I think<br />

it is a natural response<br />

to overpopulation, I<br />

am not frightened by<br />

the possibility to die or<br />

lose my close relatives,<br />

I am frightened by the<br />

politics, by the lobbies<br />

that are caging us in a<br />

dystopic condition, the<br />

future will be darker than<br />

a pandemic. Regarding<br />

the women condition in<br />

particular, we have a lot<br />

of work to do for changing<br />

the patriarchal system,<br />

but I must admit this is<br />

not my main fight, and I<br />

do not talk so much about<br />

it in my creations.<br />

MONSTERS<br />

“Monsters” is an<br />

interactive installation<br />

that Cherry created in<br />

a very interesting and<br />

impressive way; when<br />

you are at the landing<br />

point do not miss to<br />

activate Advanced<br />

lightning model, to<br />

set your Sounds on,<br />

your Audio stream off<br />

and to accept the Void<br />

experience pop-up, all<br />

that will let your avatar<br />

animate and let you have<br />

an immersive experience<br />

that I will not describe<br />

here, so you will be<br />

surprised and will enjoy<br />

at the best; be curious,<br />

touch things, read local<br />

chat, listen to the sounds<br />

and move around.<br />

What are those monsters?<br />

Each one of us can find<br />

our own monsters that<br />

can live inside us or<br />

torment us from the<br />

outside, we can choose<br />

to feed them or fight for<br />

escaping; Cherry gives<br />

us the best explanation<br />

about that with her own<br />

words:<br />

They are the monsters<br />

I met in my life, there<br />

is the primal fear: “the<br />

wolf in the wood”, there<br />

are the ghosts or the<br />

strange things you could<br />

experiment when you<br />

were a child, but also the<br />

monsters you can meet<br />

when adult: rape, suicide,<br />

social pressure, domestic<br />

violence... Why they trap<br />

us? Because it takes time<br />

to understand our own<br />

fears, our weakness, and<br />

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turn them into strenght; we<br />

can experience the same<br />

things many times before<br />

recognizing the patterns and<br />

knowing how to improve<br />

ourselves.<br />

Let yourself be involved in<br />

this experience: meet the<br />

Monsters, face their thorny<br />

or giant shapes, walk on<br />

narrow bridges suspended<br />

above the void, run into<br />

tunnels, enter mysterious<br />

rooms, be lost in troubled<br />

waters and enjoy the games<br />

of lights and shadows…<br />

you will be captivated and<br />

impressed, but I do not need<br />

to tell more, just go and<br />

experience all that.<br />

MONSTERS<br />

THE GALLERY<br />

Cherry has an amazing<br />

Gallery in ADreNalin, a<br />

Second Life region; it is an<br />

evocative location built<br />

with moving lines and<br />

cubes, the color is mainly<br />

black and white with some<br />

tones of very soft colors,<br />

this interesting architecture<br />

fits perfectly Cherry’s art:<br />

her mesh and animesh<br />

creations, in fact, look very<br />

vivid and living.<br />

You can buy her art<br />

there, some very<br />

beautiful works are even<br />

free or sold for a single<br />

Linden, that shows the<br />

great generosity of this<br />

artist.<br />

The style of this artist<br />

is evolving, she likes<br />

always to try something<br />

new while remaining<br />

focused on the themes<br />

that she prefers and that<br />

characterize her art:<br />

I am evolving and<br />

experimenting, but still<br />

creating scenes almost<br />

always dark and/or<br />

poetic. At the moment<br />

I am working on mixed<br />

media and 3D printing<br />

models for making glass<br />

dome sculptures.<br />

We look forward to<br />

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enjoy her future new<br />

creations.<br />

Thank you Cherry for your<br />

Art!<br />

References<br />

Monsters<br />

Gallery<br />

ADreNalin<br />

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MONSTERS<br />

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MONSTERS<br />

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MONSTERS<br />

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MONSTERS<br />

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ADRENALIN - LANDING<br />

POINT<br />

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GALLERY - GLUED<br />

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GALLERY - THE PLANT<br />

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GALLERY - SISTERS<br />

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GALLERY - ENDOMETRIOSIS<br />

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GALLERY - VR WOMAN NO<br />

ESCAPE FROM THE GRID MAN<br />

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GALLERY - AVOIR LA MAIN<br />

VERTE A FLEUR DE PEAU -<br />

PAPILLON...<br />

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VAN LOOPEN<br />

Van Loopen,<br />

MUSIC<br />

Head Column<br />

If I were not an architect in life, I would probably be a<br />

musician.<br />

I think in music.<br />

I live my daydreams in music.<br />

I see my life in terms of music.<br />

Since 2009 in Second Life, I try to share this emotion<br />

with others.<br />

As editor and music consultant for <strong>360</strong> <strong>GRADI</strong>, I would<br />

like to shed light on an often underestimated world, but<br />

which is instead one of the main activities in the “second<br />

life.”<br />

The message in music arrives more efficiently at its<br />

destination, touching the most intimate and personal<br />

chords, without the need for other intermediaries in<br />

communication.<br />

In the variegated musical world of Second Life, I will<br />

deal with emerging artists and those who are now well<br />

established and often do not know each other well<br />

enough.<br />

I take advantage of this space to give some point of<br />

reference in the music scene of Second Life because<br />

“people consume music as if it were a handkerchief for<br />

the nose.”<br />

(Zucchero)<br />

Van<br />

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DORIAN KA<br />

LIVE<br />

Dorian is an Italian<br />

singer who has been<br />

known and appreciated<br />

for years.<br />

Written by VAN LOOPEN.<br />

Images by JARLA CAPALINI<br />

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SH<br />

SINGER<br />

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DORIAN KASH<br />

LIVE SINGER<br />

Dorian Kash is one of those<br />

performers/singers who where<br />

you put him can be a guarantee<br />

of success very naturally, with a<br />

very wide repertoire.<br />

Dear <strong>360</strong><strong>GRADI</strong>’s friends, in this<br />

issue I will talk about an Italian<br />

artist. The time has come, and I<br />

can’t put it off any longer because<br />

even the “bel paese” offers<br />

its essential contribution to the<br />

Essellian community of male<br />

and female live singers.<br />

The first characteristic I have<br />

always noticed is that few remain<br />

active overtime in the<br />

physiological alternation of new<br />

voices and historical ones, new<br />

performers who, however, after<br />

a while, disappear from the scene.<br />

And this is a pity.<br />

Perhaps this is due to the use<br />

that we Italians habitually make<br />

of SL. I mean, even in the music<br />

industry (excluding DJs who are<br />

much more constant and present),<br />

we do our best not as a<br />

real job but as a pure pastime,<br />

obviously leaving out the aspect<br />

of commitment and appointment.<br />

Among the Italian male singers,<br />

who have a reasonably constant<br />

presence, I will talk today about<br />

Dorian Kash.<br />

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Technically he has a<br />

voice with a strong and<br />

warm tone, with an<br />

innate intonation, and at<br />

the same time manages<br />

to create intimate<br />

introspection in the<br />

listener.<br />

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I chose to start with him<br />

because, after a period<br />

of inactivity (the first<br />

for him), he has recently<br />

returned to tread the SL<br />

lands’ stages, more motivated<br />

than before.<br />

And his return is an added<br />

value for everyone,<br />

Italian or not.<br />

Each artist has precise<br />

and well-defined prerogatives.<br />

Some choose to<br />

perform exclusively in<br />

Italian lands, others go<br />

beyond their borders, but<br />

all have very different<br />

characteristics that distinguish<br />

them.<br />

Dorian Kash is one of<br />

those performers/singers<br />

who, wherever you put<br />

him, can be a guarantee<br />

of success very naturally,<br />

with an extensive repertoire.<br />

Technically he has a<br />

strong and warm voice,<br />

with natural intonation,<br />

and at the same time, he<br />

can create intimate introspection<br />

in the listener.<br />

Singing is a hobby for<br />

him, and as with all the<br />

other hobbies he has in<br />

RL, he puts attention to<br />

detail and commitment to<br />

preparation. This aspect<br />

talks about his personality<br />

and sensibility. But<br />

then again, from someone<br />

who loves to be in the<br />

clouds, flying touring planes<br />

and skydiving, what<br />

can you expect if not careful<br />

preparation in things<br />

to manage even that<br />

little bit of madness?<br />

His vocal approach indicates<br />

his repertoire and<br />

musical preferences:<br />

musical introspection of<br />

Italian songs, interpretations<br />

of international<br />

songs between jazz, and<br />

the bubbly American musicals.<br />

Each evening is a musical<br />

journey through the most<br />

beautiful international<br />

songs known and niche Italian.<br />

He has fun and entertains, no<br />

doubt about it.<br />

From the interview he granted<br />

us, we learn interesting<br />

things about his personality.<br />

It’s up to you to discover<br />

them.<br />

Van: Dorian, as is our practice,<br />

we ask the artist to describe<br />

himself to make him<br />

better, also known in his personal<br />

aspects. Tell us about<br />

your origin, where you live,<br />

hobbies, work, etc.<br />

Dorian: Well, I am of Ligurian<br />

origin; I come from Lerici, an<br />

enchanting little village on<br />

the sea between the inlets of<br />

the Gulf of La Spezia. In front<br />

of me is Portovenere, the gateway<br />

to the Cinque Terre: in<br />

short, I’m a man of the sea, a<br />

heritage I cherish. As often<br />

happens, however, for the<br />

various cases of life, I found<br />

myself living for years now<br />

in Trento, between mountains<br />

and snow, surrounded<br />

no longer this time by saltiness<br />

and anchovies, but by<br />

the Dolomites and shin, my<br />

other passion! Laughs! Snow<br />

then now and lots of skiing,<br />

when I could, one of my<br />

favorite sports along with<br />

martial arts, skydiving, and<br />

piloting tourist planes. As<br />

far as my job is concerned,<br />

after having stopped being<br />

a musician, after twenty ye-<br />

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ars, between trios, duets,<br />

bands, and work in the<br />

studio, I now work in a<br />

local company’s customs<br />

office. This exciting job<br />

leaves me time to play<br />

the music that entered<br />

my life as a child in the<br />

form of a piano and has<br />

never left.<br />

Van: Do you remember<br />

the first time you sang in<br />

SL and how it happened?<br />

Dorian: Yes, of course, it’s<br />

a very fond memory. I had<br />

my first night in a popular<br />

Italian land, “Zero Moda”<br />

at Miss Erya’s: it was extraordinary<br />

and exciting.<br />

I would have never thought<br />

to get excited singing<br />

in front of a screen, even<br />

after many concerts and<br />

nights in RL. I must say<br />

that the emotion was<br />

there, and even now, it is<br />

always present in all my<br />

sets. I will never stop putting<br />

myself out there and<br />

looking for an audience’s<br />

excitement, even on SL.<br />

It just so happened that<br />

I met someone who took<br />

me to a karaoke bar; I<br />

never thought there was<br />

such a thing as karaoke<br />

on SL. People spurred<br />

me to sing, and so, after<br />

trying to understand<br />

what the technical requirements<br />

were, I began<br />

to attend that land. I had<br />

discovered how to have<br />

fun with singing again. I<br />

was then convinced to<br />

do the first night I mentioned<br />

earlier, by a girl,<br />

Stupenda Flux, who put<br />

body and soul into getting<br />

me to pursue a singing<br />

career in SL. So she<br />

agreed with Erya, and<br />

everything was born!<br />

Van: In the panorama of<br />

Italian singers in SL, you<br />

have occupied an essential<br />

space for a long<br />

time. Is this success a<br />

goal for you, a stimulus,<br />

or are you not interested<br />

in gaining consensus?<br />

Dorian: Let’s be clear,<br />

receiving approval is<br />

beautiful, the applause<br />

and the “bravo” are the<br />

stimuli and the nourishment<br />

of that fundamental<br />

part of an artist<br />

that is his narcissism.<br />

The desire to give oneself<br />

and be listened to<br />

by the audience is a<br />

more potent drug than<br />

any other, but consensus,<br />

when it is true, has<br />

nothing to do with its<br />

frantic search. The more<br />

you chase it, the further<br />

away it gets. The only<br />

way to be accepted by<br />

people is to be me, true:<br />

certainly with the desire<br />

to amaze, but in the end<br />

giving myself without<br />

EVER trying to please,<br />

but rather opening my<br />

soul and trying to interpret<br />

with my heart in my<br />

hand, naked. Then what<br />

I feel when I sing I realize<br />

that it comes! And<br />

that’s when the magic<br />

happens, whether the<br />

audience is 100 people<br />

or 3. All this is true for<br />

me; I can only speak on<br />

my behalf without thinking<br />

of expressing who<br />

knows what truth if not<br />

my own.<br />

Van: Is SL a game for<br />

you, an opportunity to<br />

express your talent, or<br />

something else?<br />

Dorian: SL, for me, has<br />

been and is a very emotionally<br />

involved world.<br />

I can’t see it as a game,<br />

but as an opportunity,<br />

for those who want to<br />

express themselves. Singing<br />

in SL has allowed<br />

me to perform pieces<br />

that I have always loved<br />

and that I could never<br />

perform in RL for one<br />

thing or another. Perhaps<br />

yes, in that respect, it is<br />

an opportunity.<br />

Van: What message do<br />

you want to convey to<br />

others through your interpretations?<br />

Dorian: None!!! No, I<br />

don’t presume to give<br />

a message—anything<br />

more than a pleasant<br />

hour in the company of<br />

others. The only excep-<br />

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tion is when I sing for<br />

charity at the fundraiser<br />

in favor of IKSDP Harambee<br />

Project Gwassi Kenya<br />

by Lorella and Lotrec and<br />

for research against Sla<br />

at the event Harvey by<br />

Electra: I think this is a<br />

way not only to send a<br />

message of brotherhood<br />

and love, acceptance and<br />

participation but being<br />

able, along with other<br />

various artists, to change<br />

the real lives of people<br />

starting from a project<br />

carried out in a virtual<br />

world is something that<br />

fills the heart that allows<br />

you to achieve something<br />

concrete and rewarding.<br />

Van: I have known you for<br />

many years in SL and, as<br />

far as I have been able to<br />

ascertain, your favorite<br />

interpretation, thanks to<br />

your warm voice, always<br />

in tune and decisive, seems<br />

to be the genre of<br />

American Musicals, with<br />

references to Ella Fitzgerald<br />

and Frank Sinatra,<br />

even if you pass from<br />

Jazz music to Italian songwriting<br />

with extreme<br />

ease. So I ask you, what<br />

is your musical influence<br />

and knowledge in RL? Did<br />

you do specific studies, or<br />

did you start as a hobby?<br />

Dorian: You hit the nail<br />

on the head! Jazz and<br />

swing are my musical<br />

loves. American music<br />

from the ‘20s on has<br />

always fascinated me,<br />

even before blues and<br />

spirituals. Singing Sinatra<br />

is lovely for me, even<br />

if it is unreachable, but<br />

playing with the anticipations,<br />

returns, syncopations,<br />

and accents of<br />

swing with the voice is<br />

fun. Here I have to open a<br />

parenthesis: my classical<br />

music studies, thanks to<br />

the study of piano, made<br />

me know the great music<br />

from which everything<br />

comes! Everything is<br />

there! People can find<br />

Puccini’s melody in the<br />

great Neapolitan music<br />

up to the traditional styles<br />

of Italian music, especially<br />

songwriting. We<br />

have masterpieces in the<br />

so-called light music that<br />

is incredible, beautiful<br />

poems. I think of lyrics by<br />

singer-songwriters such<br />

as Fossati, Dalla, De Andrè,<br />

and De Gregori Venditti,<br />

how many would be<br />

worth mentioning. Finally,<br />

the Italian Jazz trend<br />

from Rossana Casale to<br />

Nicola Arigliano, passing<br />

by Sergio Cammarere and<br />

Fabio Concato, absolute<br />

geniuses that I love unconditionally.<br />

Van: Would you like to<br />

sing together with other<br />

established singers in SL?<br />

If so, with whom?<br />

Dorian: Yes, I would love<br />

to sing with anyone who<br />

wants to! I would also<br />

love to do a USA FOR<br />

AFRICA type of project -<br />

that would be cool and<br />

interesting. As well as<br />

bringing around repertoires<br />

of three or four<br />

singers: I know there is<br />

the possibility of singing<br />

together, but I honestly<br />

never understood how<br />

(technically streaming, I<br />

mean).<br />

Van: What is your favorite<br />

song and why?<br />

Dorian: O Mamma Mia,<br />

this is the question of<br />

the century! There are<br />

so many masterpieces of<br />

Italian music that deserve<br />

mention. Still, suppose<br />

I have to look inside. In<br />

that case, I can tell that<br />

the song I would have<br />

liked to write is “when I<br />

will be able to love” by<br />

Giorgio Gaber: the reason<br />

lies in the beautiful simplicity<br />

and ability to synthesis<br />

a text that makes<br />

you fall in love immediately!<br />

How he was able to<br />

explain love in this song<br />

is a rare gem.<br />

Van: As already mentioned,<br />

you mostly perform<br />

in the Italian community.<br />

Have you ever thought<br />

of making yourself even<br />

better known to the other<br />

SL communities as well?<br />

Which stage would you<br />

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prefer?<br />

Dorian: Yes, I am attracted<br />

to sing in other<br />

communities, and for<br />

some time, I have done<br />

so in American, Australian,<br />

and Argentinean<br />

lands, where I had built<br />

up a repertoire of tango,<br />

another genre that fascinates<br />

me and that still<br />

accompanies me in my<br />

evenings. Unfortunately,<br />

Italian singers abroad are<br />

tied to clichés that condition<br />

their repertoire, so I<br />

found myself once again<br />

singing pieces that I didn’t<br />

feel were mine and<br />

therefore pleasing rather<br />

than exciting, and this is<br />

not for me. Never say never<br />

anyway.<br />

Van: Dorian, while thanking<br />

you for your availability,<br />

I’m going to open<br />

a little personal joke. I<br />

admire your eclecticism<br />

of private interests, including<br />

flying in RL touring<br />

planes and skydiving. I’m<br />

curious when you’re in<br />

command of your aircraft,<br />

do you sing happily in the<br />

cockpit, as I would sing in<br />

the shower?<br />

Dorian: Absolutely yes,<br />

when I’m alone though,<br />

because if I’m taking someone<br />

for pleasure, I’m<br />

a serious and professional<br />

pilot...but alone...I go<br />

wild!! And land with no<br />

voice!<br />

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LISTEN DORIAN KASH<br />

WHILE SINGING<br />

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MISOINDITE ROMANO<br />

Misoindite Romano,<br />

FASHION<br />

Head Column<br />

I’ll make a short presentation of myself without wanting<br />

to bore anyone.<br />

I thank Oema and Van for giving me this space in their<br />

Magazine.<br />

Misoindite Romano, Miso for everyone (or almost), a<br />

model I think since always, I’ve never done anything but<br />

modeling and fashion show.<br />

Many people smile about this work in SL, unaware that<br />

a world of people and linden is going around on this<br />

activity. Stylists and agencies of various nationalities<br />

would not exist if there were no models or bloggers.<br />

I have 12 years of Second Life behind me, a lot of<br />

passion, and accurate work on my personality and my<br />

avatar, which I try to represent in the best way.<br />

My task will be to keep you informed, perhaps making<br />

you want to accompany me in the field of fashion in SL.<br />

Miso<br />

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VALENTINA E<br />

DESIG<br />

Written by OEMA.<br />

Images by JARLA CAPALINI.<br />

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.<br />

NER<br />

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VALENTINA<br />

E.<br />

Valentina E, is a well-known brand<br />

in the Second Life fashion scene. The<br />

store is frequented by, among others,<br />

the Italian community.<br />

I discovered Valentina E.’s<br />

store just a few months ago at<br />

an event where participating<br />

brands were putting a garment<br />

on sale for the price of L$60.<br />

I also remember the garment<br />

I bought and the feeling of<br />

unusual familiarity when I first<br />

landed at Valentina’s store.<br />

Maybe it’s because the name is<br />

Italian, or perhaps it’s because<br />

the store’s style and the clothes<br />

on offer “fit like a glove” my<br />

needs for class and originality,<br />

Valentina Evangelista’s store is<br />

one of the ones I visit the most.<br />

So I decided to interview her<br />

on the occasion of releasing<br />

this issue of <strong>360</strong><strong>GRADI</strong> and<br />

getting to know her better.<br />

Among other things, Valentina<br />

Evangelista is also very much<br />

appreciated by Jarla Capalini,<br />

the magazine’s photographer<br />

and head of the photography<br />

department.<br />

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Valentina E. is an original<br />

brand that knows how to<br />

present its own unique style.<br />

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I noticed that the store<br />

is very well known and<br />

appreciated by the Italian<br />

community, maybe<br />

because of the brand<br />

name. However, Valentina<br />

is not Italian, so English is<br />

the preferred language if<br />

you want to communicate<br />

with her.<br />

Let’s see how to make her<br />

acquaintance.<br />

Oema: How long you<br />

create clothes for Second<br />

Life, and how have you<br />

started? (did you already<br />

know the software you<br />

use for creating?)<br />

Valentina Evangelista:<br />

I’ve been making mesh<br />

clothes in Second Life for<br />

about ten years. I had a<br />

few friends working fulltime<br />

as content creators<br />

in SL, and the idea<br />

seemed very appealing.<br />

I’d spent most of my<br />

working life in the field<br />

of visual presentation,<br />

so design wasn’t new to<br />

me. However, my skill<br />

set didn’t include any of<br />

the programs required<br />

to model, texture, and<br />

animate mesh. With a<br />

bit of direction from my<br />

before mentioned design<br />

friends, I began teaching<br />

myself how to create<br />

Second Life clothing.<br />

This was a painfully slow<br />

process filled with a lot<br />

of trial and error. My<br />

early creations are pretty<br />

hilarious to look back on,<br />

but I am proud of myself<br />

for sticking with it and<br />

getting to the point that<br />

I now love wearing my<br />

own designs. That said,<br />

education never ends<br />

with content creation.<br />

There are always ways to<br />

improve, and I still want<br />

to do so much more and<br />

learn.<br />

Second Life is such a<br />

wonderful platform for<br />

design. If you’re willing<br />

to put in the time and<br />

effort, the opportunities<br />

are endless. It’s one of<br />

the reasons, so many of<br />

us love SL.<br />

Oema: Your style is<br />

unique, and as several<br />

people tell about your<br />

brand, you are original,<br />

and you don’t copy<br />

from anyone. Do you<br />

find inspiration in RL<br />

magazines or others?<br />

Valentina Evangelista:<br />

I’ve tried to find a bit of<br />

a niche in the SL market<br />

and, most importantly,<br />

to make things I want<br />

to wear. I am definitely<br />

inspired by real-life<br />

designers, pop culture,<br />

etc., but also by the holes<br />

in my SL wardrobe. If you<br />

can’t find what you want<br />

to wear, you just have to<br />

make it!<br />

All fashion and art<br />

are derivative and<br />

collaborative somehow,<br />

but you always make<br />

something your own<br />

when you go from an<br />

idea in your head to the<br />

final product. Sometimes<br />

I surprise myself when<br />

I start to make one<br />

thing and end up with<br />

something completely<br />

different!<br />

Oema: You make clothes<br />

by yourself, or is there<br />

someone else you want<br />

to mention about your<br />

brand?<br />

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Valentina Evangelista:<br />

Valentina E. is a onewoman<br />

show, which is<br />

why I am not always able<br />

to offer as many sizes<br />

and options as I’d like.<br />

I do everything from<br />

designing, modeling,<br />

texturing, rigging,<br />

packaging, promoting,<br />

and customer service.<br />

I’m fortunate that I do<br />

have one person helping<br />

my brand in a significant<br />

way. Lori Matthews has<br />

been shooting my ads for<br />

some time now and does<br />

such an excellent job<br />

showcasing my designs.<br />

She’s such a talented<br />

photographer and has a<br />

fantastic sense of style. I<br />

can send her anything to<br />

shoot, and she’ll take it to<br />

the next level.<br />

Oema: What suggestions<br />

would you give to<br />

someone who wants to<br />

start making clothes in<br />

SL? You would suggest<br />

joining some specific<br />

course, learning following<br />

youtube video tutorials,<br />

or other?<br />

Valentina Evangelista:<br />

If you’re willing to put<br />

in the time and the<br />

work, you can learn how<br />

to create high-quality<br />

content for Second Life.<br />

It’s not something you<br />

can do overnight, but<br />

everything is out there if<br />

it’s something you want<br />

to pursue.<br />

Many fantastic paid<br />

courses will teach you<br />

character creation, mesh<br />

modeling, etc. Paying<br />

for formal instruction<br />

will likely increase the<br />

speed at which you<br />

learn. However, that’s<br />

not the only route. I<br />

am pretty much selftaught<br />

via Youtube and<br />

various other free, online<br />

tutorials. There are also<br />

loads of inworld creator<br />

groups and discussion<br />

boards on the Second<br />

Life website that are very<br />

helpful.<br />

Regarding programs, you<br />

can spend thousands of<br />

dollars buying amazing<br />

software for all aspects<br />

of mesh creation, but you<br />

don’t need to. Blender is<br />

a free program that will<br />

cover much of what you<br />

need to do, and there<br />

are plenty of tutorials<br />

available. That should<br />

be the starting point for<br />

most people.<br />

If you decide to dive<br />

into content creation for<br />

Second Life, I wish you<br />

the very best of success<br />

with your efforts. It is<br />

lots of work, but it’s lots<br />

of fun as well. The world<br />

is at your feet, and your<br />

imagination can take you<br />

anywhere.<br />

References<br />

Valentina E. Store<br />

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JARLA CAPALINI<br />

Jarla Capalini,<br />

PHOTOGRAPHY<br />

Head Column<br />

Writing with light, from the Greek φῶς, φωτός, “light” and<br />

γραϕία, “writing”, this is “photography”.<br />

Now I know that talking about photography in Second<br />

Life will surely make purists curl their noses or smile at<br />

the most benevolent professionals and enthusiasts. Still,<br />

once there were film and exposure meter, then came<br />

digital cameras and files today. We also use phones to take<br />

pictures, and thanks (maybe) to them, photography is now<br />

within everyone’s reach.<br />

Here then is that a “viewer,” with all its peculiarities<br />

techniques can become a perfect means to “write” with the<br />

virtual “light” the encounter between the subject and the<br />

eye of the photographer, from which a new possible vision<br />

is born.<br />

The imagination of reality, albeit virtual.<br />

This one we will do in our journey among the<br />

photographers of Second Life: we will talk about<br />

technique, composition, inspiration and<br />

passion, hoping to convince skeptics that our images,<br />

although depicting a world of pixels,<br />

can rightly be considered “photography.”<br />

Jarla<br />

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SADYCAT<br />

LITTLEPAW<br />

SadyCat is a blogger, blogger manager and successful<br />

photographer.<br />

Written by JARLA CAPALINI.<br />

Images by SADYCAT.<br />

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BLOGGER<br />

SADYCAT<br />

SadyCat Littlepaws has been working<br />

in the Second Life fashion industry for<br />

several years and is one of the most<br />

trusted bloggers in the virtual world.<br />

SadyCat Littlepaws has been<br />

working in Second Life fashion<br />

industry for several years<br />

and she is one of the most<br />

accredited bloggers of the<br />

virtual world. Photography for<br />

fashion is her daily bread and<br />

we want to try to snatch some<br />

secrets from her. Of course, she<br />

is more than this so let’s meet<br />

her and have a little chat.<br />

Jarla: How was your start in<br />

second life?<br />

Sady: A real life friend pestered<br />

me every day for 2 weeks until<br />

one night when I couldn’t sleep,<br />

I gave it a try. That was in Nov<br />

2006 and I’ve been here ever<br />

since. She didn’t last six months.<br />

(chuckles)<br />

Jarla: When did you get into<br />

photography and what attracted<br />

you.<br />

Sady: I think my love for<br />

photography came from real life.<br />

I used to take tons of pictures in<br />

RL, even photo shoots with my<br />

friends and this was well before<br />

the days of Instagram and other<br />

social media.<br />

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As a blogger manager she has the<br />

difficult task of selecting the best<br />

bloggers.<br />

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Jarla: Have you blogged<br />

about both decor<br />

and fashion, do they<br />

technically have points<br />

in common or are they<br />

two completely different<br />

things?<br />

Sady: I have blogged<br />

both. I was told I should<br />

really focus on one genre<br />

for the longest time and<br />

I wanted to prove I could<br />

do both. And I did, but<br />

I got to the point that<br />

I couldn’t keep up the<br />

pace. Blogging decor<br />

is very different and<br />

in my opinion, more<br />

challenging. It takes a lot<br />

longer, that’s for sure.<br />

Jarla: What made you<br />

choose to dedicate<br />

yourself only to fashion<br />

... apart from the passion<br />

that every woman has for<br />

clothes?<br />

Sady: I just didn’t have<br />

the time to create the<br />

decor scenes anymore.<br />

I still love doing decor<br />

and will create scenes for<br />

my fashion shots, but to<br />

give decor the attention<br />

it deserves...well, I just<br />

don’t have that kinda<br />

time. Plus, I hate tearing<br />

down my scenes. (smiles)<br />

Jarla: It seems that the<br />

way of doing the fashion<br />

blogger has changed in<br />

recent years, now all is<br />

more about photography<br />

and not about writing.<br />

“ I’ve been<br />

involved in both<br />

furniture and<br />

fashion”<br />

SadyCat<br />

What do you think about<br />

it?<br />

Sady: I think fashion has<br />

always been more of a<br />

visual industry. When<br />

bloggers write, some<br />

talk about their lives...<br />

some talk about the<br />

items. To be fair, I think<br />

talking about the items<br />

and fashion is really the<br />

way to go, but I struggle<br />

with that. I honestly<br />

don’t know that more<br />

than a handful of people<br />

actually read my blog.<br />

Jarla: When there is a<br />

new release, how do you<br />

organize all the work to<br />

get to the shot?<br />

Each shot is different. I<br />

get ideas when I see the<br />

item(s), but sometimes a<br />

shot takes on a life of its<br />

own. I tend to jot down<br />

my ideas on post it notes<br />

and I have hot pink flags<br />

framing my monitor.<br />

Sometimes I’ll sit on an<br />

idea for months.<br />

Jarla: How much do you<br />

work on your photos after<br />

saving the shot?<br />

Sady: It depends on what<br />

I’m going for, but I do like<br />

the play with the lighting<br />

and getting a clear shot<br />

of what I’m trying to<br />

showcase.<br />

Jarla: Are you always<br />

satisfied with the result<br />

you get?<br />

Sady: I’d like to say that<br />

I never publish a photo<br />

that I’m not happy with,<br />

but there are times that<br />

time is of the essence and<br />

I need to get ‘something’<br />

published. I am happy<br />

with most of my photos,<br />

but every once in a while,<br />

I do one and I’m just like...<br />

ugh, hate it. Of course,<br />

it’s those photos that<br />

everyone seems to love.<br />

LOL<br />

Jarla: How important is a<br />

well-made avatar for the<br />

success of a photo?<br />

Sady: In my opinion,<br />

it’s imperative. I’m not<br />

a good enough photo<br />

editor to make a system<br />

avi look fantastic in<br />

Photoshop. I don’t draw<br />

anything. The most I do is<br />

enhance things to being<br />

focus. I’m not a magician.<br />

Jarla: A fashion photo<br />

must obviously highlight<br />

the creation for which it<br />

is made, but according<br />

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to you what is the thing<br />

or things that catch the<br />

public’s attention?<br />

Sady: Lighting and colour<br />

choices make a huge<br />

difference, next is the<br />

pose. You can showcase<br />

a top if your arms are full<br />

of flowers and food. You<br />

can’t showcase a skin if<br />

you’re covered in tattoos<br />

and heavy cosmetics. You<br />

can’t properly showcase<br />

a skirt if you’re sitting<br />

down.<br />

Jarla: How important is<br />

the artistic element in a<br />

fashion photo?<br />

Sady: The better the<br />

photo, the more people<br />

will want to look at it. At<br />

the same time, I think its<br />

important for brands to<br />

have different types of<br />

bloggers. For instance,<br />

a brand like Vinyl or<br />

Blueberry...they make<br />

clothes that look great<br />

on everyone, but the<br />

individual style is going<br />

to give viewers ideas. So,<br />

its good to have some<br />

dark/gothic like artists<br />

on their teams to show<br />

how their items can be<br />

versatile. You got your<br />

sex kittens and your<br />

urban girls and your<br />

basic girls (this is not an<br />

insult btw). The more<br />

versatile your team,<br />

the more versatility<br />

gets showcased and<br />

can appeal to a bigger<br />

audience.<br />

Jarla: Speaking of<br />

brands… Besides being<br />

a blogger, you are also<br />

a blogger manager for<br />

major brands in SL, I<br />

guess you also select the<br />

bloggers: what are the<br />

requirements they must<br />

have as photographers?<br />

Sady: The number<br />

one thing I look for is<br />

exposure. People get<br />

sooo mad about this, but<br />

the truth is... the whole<br />

point of having bloggers<br />

is to have the products<br />

seen by as many people<br />

as possible. Blogging is<br />

advertising. So, obviously,<br />

I’m looking for polished<br />

photographers with as<br />

much reach as possible.<br />

Like it or not, blogging is<br />

a numbers game. We’re<br />

not just handing out free<br />

products. We agree to<br />

give you these items if<br />

you agree to promote<br />

them. It’s that simple.<br />

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Jarla: Would you like<br />

to share one of your<br />

“secret” about SL<br />

photography with us?<br />

Sady: I don’t know that I<br />

have a secret, per se. I get<br />

inspired by others and<br />

experiment a lot. If you<br />

look at my Flickr, you’ll<br />

see that I’m all over the<br />

place.<br />

Jarla: Your “best” flaw?<br />

Sady: Uhm... I have<br />

so many. I’m not sure<br />

which is the “best”. I<br />

guess I’d say that my<br />

experimentation has<br />

kept me from a lot of<br />

teams, because I lack a<br />

consistent look. However,<br />

I’m not ever going to stop<br />

trying new things. Not<br />

sure if that’s a flaw, really.<br />

“I don’t know if I<br />

have a secret. I get<br />

inspired by others and<br />

experiment a lot”<br />

SadyCat<br />

References<br />

Flickr<br />

Blog<br />

Instagram<br />

Facebook<br />

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A special thanks<br />

Special thanks to our loyal readers who<br />

put the magazine kiosk on their land:<br />

Lee Olsen<br />

LUNDY ART GALLERY<br />

Tia Rungray<br />

STRUKTURO<br />

-Ñïéü- (nieuwenhove)<br />

NOIR’WEN CITY<br />

Dixmix source<br />

DixMix Art Gallery<br />

Anelie Abeyante<br />

La Maison d’Aneli<br />

Ilyra Chardin (ilyra.chardin)<br />

Emergent Gallery<br />

LIV (ragingbellls)<br />

Raging Graphix Gallery<br />

Michiel Bechir<br />

Michiel Bechir Gallery at Embrace<br />

Michiel Art Cafe<br />

Hermes Kondor<br />

Viktor Savior de Grataine (viktorsavior)<br />

SHINY (narayanraja)<br />

Bohemio Love<br />

Jaz (Jessamine2108)<br />

Art Promotion<br />

Camp Italia<br />

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CHOSEN ON<br />

SL PHOTO<br />

“inside me ”<br />

MIna Arcana<br />

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FLICKR<br />

GRAPHERS<br />

Editor’s Choice.<br />

Gorgeous<br />

photographs<br />

seen on<br />

<strong>360</strong> <strong>GRADI</strong><br />

Magazine’s Flickr<br />

group.<br />

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Lilith<br />

Geordie<br />

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Anto Haiku<br />

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Santra<br />

Seranno<br />

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Alba<br />

Silverfall<br />

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Elaine<br />

Lectar<br />

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ROXANNE<br />

MISS V<br />

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ERROR 404 -<br />

NOT BOUND<br />

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AshleyAlyson Yexil<br />

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Lidiane<br />

Miller<br />

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Santra<br />

Seranno<br />

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Lilith<br />

Geordie<br />

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ROXANNE<br />

MISS V.<br />

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Lidiane<br />

Millerll<br />

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Santra<br />

Seranno<br />

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Lidiane<br />

Miller<br />

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Santra<br />

Seranno<br />

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Mina Arcana<br />

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Thanks for reading,<br />

we hope you enjoyed<br />

this issue.<br />

Copyrighted. All rights<br />

reserved.<br />

We are not affiliated to<br />

Linden Lab.<br />

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