Pattaya February 2021

businesssupplement

JAN / FEB 2021

FREE

COPY

PATTAYA TO SPEND

755 MILLION BAHT

ON KOH LARN AND

NAKLUA PROJECT

Cover Story Overleaf

INSIDE THIS ISSUE:

- Getting a British Passport For Your Thai Child

- How To Make More Sales Using The Science Of Neuromarketing

- Foreign Currency Update

ADVERTISEMENT

10am to 10pm

SCAN

THIS

AREA

Order food online:

www.frasersdirect.com

FREE Cheesecake

with your first order!


BUSINESS SUPPLEMENT

Cover Story

PATTAYA TO SPEND

775 MILLION BAHT

ON KOH LARN AND

NAKLUA PROJECTS

Whilst Pattaya is experiencing

arguably its quietest

high season on record, the

Pattaya City Municipality is

making plans for a return

to better times, and taking

advantage of the quieter

period to embark on a number

of projects to improve

infrastructure and make

Pattaya a better place for

the future.

A total of 775 million

baht has been set aside

to cover two multi faceted

improvement schemes

targeting Naklua and Koh

Larn. The schemes are aptly

called "Old Town Naklua"

and "Neo Koh Larn" respectively

and target much

needed work in these places,

which are increasingly

becoming popular tourist

destinations.

The schemes will span

three years. "Neo Koh

Larn" has a budget of 350

million baht and this money

will be spent on a total

of 21 of projects on the island

including a newly built

scenic tower, landscape

improvements at Tawaen

beach and further development

of the Hat Tien beach

to include a pier, a footbridge

and a maintenance

center.

Koh Larn is a popular

day trip destination for

visitors and gets crowded

at times, at least in prior

high seasons before the

Covid-19 era. It hosted

around 7 million tourists

per year in previous years.

The aim is to ensure Koh

Larn has all the required

capacity in the future to

handle returning tourists.

The island could be considered

a jewel in Pattaya’s

crown and it is very good to

see that it is now in focus

for additional investment.

As for the "Old Town Naklua"

scheme, 425 million

baht has been earmarked

to cover 11 projects. Part

of the plan is to highlight

the heritage and history of

the area and give tourists

a closer connection to the

working lives of local vendors

and fishermen.

Within the 11 projects,

Chaloem Phra Kiat Park

will be improved at a cost

of 30 million baht, a new

fresh market will be developed

at a cost of 4.5 million

baht and a five-story car

park complete with a botanical

garden, a walk-way

and a viewing tower will be

built at a cost of 96 million

baht.

Naklua has long been

a popular retreat for long

stay tourists but it is hoped

that more people will be

able to discover its old

world charm.

The successful rollout

of the Eastern Economic

Corridor’s wider development

plan has also

been spearheading other

schemes. Future projects

will similarly focus on the

islands along the Eastern

Seaboard including Koh Si

Chang which lies off Chonburi

and Koh Samet which

can be found just to the

east of Rayong City, accessible

from nearby Ban Phe.

High Tower Co., Ltd. Tel: 038 411 009

For all your advertising enquiries - Tel: 0846 77 43 60



1. ARTIFICIAL

INTELLIGENCE (AI)

AI is undoubtedly one of the

biggest tech trends at the moment,

and during 2021 it will

become an even more valuable

tool for helping us to interpret

and understand the world

around us. The volume of data

we are collecting on healthcare,

infection rates, and the success

of measures we take to

prevent the spread of infection

will continue to increase. This

means that machine learning

algorithms will become better

informed and increasingly sophisticated

in the solutions they

uncover for us.

From computer vision systems

monitoring the capacity

of public areas to analyzing the

interactions uncovered through

contact tracing initiatives,

self-learning algorithms will spot

connections and insights that

would go unnoticed by manual

human analysis. They will help

us predict demand for services

from hospitals and other healthcare

providers, and allow administrators

to make better decisions

about when and where to

deploy resources.

For business, the challenge

will be to understand the changing

patterns of customer behavior.

More human activity will take

place online – from shopping

and socializing to virtual working

environments, meetings, and recruitment

2. ROBOTICS, DRONES, AND

VEHICLE AUTOMATION

As the volume of passengers

using public transport fluctuates

from week to week, depending

on local conditions, initiatives

around self-driving vehicles will

continue at an increasing pace.

Driving efficiency across public

transport networks will be a

priority for service providers as

well as civic authorities, where

reducing human labour costs

BUSINESS SUPPLEMENT

“Bits n Bytes”

will help balance the uncertainty

around customer demand.

In recent years we have

seen the emergence of robots

in the care and assisted living

sectors, and these will become

increasingly important, particularly

when it comes to interacting

with members of society who

are most vulnerable to infection,

such as the elderly. Rather than

entirely replacing the human interaction

with caregivers that is

so important to many, we can

expect robotic devices to be

used to provide new channels of

communication, such as access

to 24/7 in-home help, as well as

to simply provide companionship

at times when it may not be

safe to be sending nursing staff

into homes. Additionally, companies

finding themselves with

premises that, while empty, still

require maintenance and upkeep,

will turn to robotics providers

for services such as cleaning

and security. On my last visit

to Bangkok Hospital Pattaya, I

noticed an autonomous cleaning

robot hard at work!

Drones will be used to

deliver vital medicine and,

equipped with computer vision

algorithms, used to monitor

footfall in public areas in order

to identify places where there

is an increased risk of viral

transmission.

STEVE DICKENS

SO HAVING SURVIVED 2020, WHAT ARE THE KEY TECHNOLOGIES TO

WATCH OUT FOR IN 2021?

3. THE AS-A-SERVICE

REVOLUTION

“As-a-service” – the provision

of services that we need

to live and work through cloudbased,

on-demand platforms

– is the key that has put the

other tech trends we talk about

today in reach of anybody. It’s

the reason why AI and robotics

are a possibility for just about

any business or organization,

regardless of their size or budget.

Thanks to cloud offerings

from companies like Google,

Microsoft, Amazon, and an

ever-growing horde of startups

and spinoffs, innovators in all

fields can deploy cutting-edge

tech with little upfront investment

in tools, equipment or

specialized people.

As the ongoing pandemic

rages around the world, we

have clearly seen that companies

that rely on cloud to

provide scalable solutions asa-service

are prospering. Take

Zoom, for example, which has

quickly become a household

name thanks to the speed with

which it was able to add servers

and increase its coverage and

quality of service.

4. EXTENDED REALITY (XR) –

VIRTUAL AND

AUGMENTED REALITY (VR/MR).

These terms cover technology

that uses glasses or headsets

to project computer-generated

imagery directly into the

user's field of vision. When it

is superimposed over what the

user is viewing in the real world,

it is AR. And when it is used to

place the user into an entirely

computer-generated environment,

it is VR.

During next year we can

again expect to see these,

in conjunction with the other

trends discussed here, assisting

in tackling challenges posed

by the current world situation.

Largely this will involve allowing

us to avoid potentially dangerous

situations where there could

be a risk of viral transmission.

For example, medical examinations

and diagnosis can increasingly

be carried out remotely. A

solution available to opticians

allows eye tests to be carried

out entirely in VR, as high-definition

cameras give a clear image

of the patient's eye. An AR

tool then allows the customer to

browse the range of glasses on

offer and see what they look like

on their own face without having

to leave their home.

We will also see an increase

in the use of VR and AR tools

within education. This will reduce

the need for us to work in

crowded classroom conditions

– if not totally, then at least in

areas and during times when it

is known that transmission rates

are high.

Let’s hope that at least technology

will improve our lot in

2021.

Steve Dickens

has worked in managerial and consultancy

roles for over 40 years with international

technology companies,15 of which

have been here in Thailand

He can be contacted at

stevedickens@hotmail.com

High Tower Co., Ltd. Tel: 038 411 009

For all your advertising enquiries - Tel: 0846 77 43 60


www.thaidecorthailand.com

Best Quality, Best Prices

Looking for

Something

Different?

We buy and sell Thai and asian art and design, Antiques

and good quality furniture at realistic prices

FOR APPOINTMENTS

& ENQUIRIES :

English: 081-000-7664

Thai: 080- 016-5347

Email: Lekthaidecor@gmail.com

See our location on the Pattaya centre map, ref: 20

Open Tuesday - Saturday

(or by appointment)

Thappraya Rd.

Food Mart

Rompho Market

Thepprasit Rd.

Soi Rompho

Thepprasit Soi 17

Showroom Address:

Colosseum

Show

Pattaya

315/48 Thepprasit Road, Nongprue,

Banglamung, Chonburi 20260

........................

Warehouse Address:

47/113 Moo9, Nongprue,

Banglamung, Chonburi 20150


MOS BURGER TO

EXPAND TO 90 OUTLETS

Mos Burger (Thailand) aims to

open 90 branches by 2024, up from

its current 16 outlets. The Covid-19

era has not fazed the company, indeed

it is focusing on the advantages

that it brings.

Chief executive Surasak Jintananarumit

was quoted as saying,

"The Covid-19 outbreak offers us

a great opportunity to acquire new

retail space to open our shops next

year,” adding, “The pandemic not

only boosted Mos Burger's brand

visibility, but also raised awareness

about food safety, benefiting us because

of our focus on cleanliness.”

Japanese based Mos Burger

had a great start in Thailand thirteen

years ago, as unprecedented

queues were pictured outside its

Central World branch. The brand’s

arrival was hailed as a craze that

was unlikely to be short-lived.

As for the future expansion

plans, look out for new outlets in

BUSINESS SUPPLEMENT

THAILAND BUSINESS NEWS

Mega Bangna, Central Pinklao and

CentralPlaza Westgate in Bangkok

amongst many other places.

The company also plans to expand

into the provinces with an outlet

to be opened in Central Complex

in Sri Racha.

SMARTPHONE SALES

DECLINE IN THAILAND

According to global research and

advisory firm Gartner, smartphone

sales in Thailand in the third quarter

of 2020 dropped 7.6% compared to

the same period last year. A total of

4.7 million units were sold against 5

million in the third quarter of 2019.

The decline in Thailand came at a

time of a worldwide drop of 5.7 per

cent.

Anshul Gupta, senior research

director at Gartner, was quoted as

saying, “Consumers are limiting their

discretionary spend even as some

lockdown conditions have started to

improve.”

The commencement of 5G offerings

didn’t make much of a positive

impact, although in future this may

become an important factor for people

deciding to refresh their phones

for newer models.

On a global level, Samsung was

still the leading brand, clocking up

sales of 80.8 million units representing

22% of market share.

Huawei took second place with

14.1 per cent of market share, followed

by Xiaomi with 12.1 per cent.

Apple dropped to fourth position

with 11.1 per cent of market share

and sales amounting to 40.6 million

units.

KASIKORN BANK TO

MAINTAIN ITS BRANCH

NETWORK

Even though much more banking

is done these days with mobile

applications, online banking portals

and ATMs, Kasikorn Bank (KBank)

intends to maintain its branches,

currently numbering 873. Although

a few branches will relocate where

there is an overlap, the overall total

will not be cut. It will also retain all its

19,990 staff.

This will come as welcome news

to consumers, at a time when some

other large businesses are reducing

their brick and mortar branches in

favor of less friendly call centers and

digital services.

Bank branches are considered

superior when it comes to discussing

loans, mortgages, complicated

financial instruments and debt relief

especially during the Covid era.

As well, many customers still value

in-branch banking for its personal

touch.

KBank co-president, Patchara

Samalapa, was quoted as saying,

”With services provided by

staff members based at physical

branches nationwide, this allows us

to ensure customers have a better

understanding of debt solutions and

can ease their financial burden at

this difficult time. Human resources

and face-to-face services are still

required in the digital age."

High Tower Co., Ltd. Tel: 038 411 009

For all your advertising enquiries - Tel: 0846 77 43 60


Try before you buy!

Get yourself on the property ladder and earn as you learn

Pay down 20% with nothing more to pay for 5 years

Receive 10% rental return on what you’ve paid

End of the 5 year term. If you like it, buy it.

If you don’t, then sell it back

Finance available

Property trials start at :

770,000 B ($25,000 USD)

returning 385,000 B ($12,500 USD) in 5 years

Pratumnak,

Soi 2,

Pattaya

FOR FULL DETAILS ON THIS PROMOTION CONTACT :

085-395-2021

E-MAIL : info@cubepattaya.com


BUSINESS SUPPLEMENT

FOREIGN CURRENCY UPDATE

THE U.S. DOLLAR

The U.S. Dollar lost ground and

hit a two-and-a-half year low

as confidence in the currency

ebbed, adding to losses in the

previous month. The DXY Dollar

index, the index that measures

the U.S. Dollar’s value against

a basket of major currencies,

fell from 92.64 down to 90.98.

With more stimulus expected,

even a scaled-back plan will

still mean the printing presses

will be hard at work. Against the

Thai Baht, the U.S. Dollar briefly

dipped below the all-important

30.00 level to hit 29.98, before

rebounding to 30.07. Whether

or not the Baht will be subject

to central bank intervention in

the future remains to be seen,

but the 30.00 mark could well

be an area where defenses are

mounted.

THE BRITISH POUND

The British Pound rose from

1.3181 to a high of 1.3519 likely

due to dollar weakness and also

on hopes of a breakthrough on

the Brexit front. As Brexit talks

became more complicated the

Pound retreated back to 1.3232

but remained volatile as deadlines

were extended. Vaccine

rollout news did little to move

Sterling’s value, with the UK

stock market making gains instead.

Against the Thai Baht,

the Pound rose to 40.70 before

falling back to 39.84. Going forward,

GBP/THB rates will likely

be kept in check by the spectre

of a weak dollar.

THE JAPANESE YEN

The Japanese Yen once again

strengthened against the U.S.

Dollar moving from 105.24 to

104.02 but this time held on to

the gains. With stock markets

looking as though they have the

potential to top out, and with

the dollar falling out of favor,

there is a chance that the Yen

could see more strength.

Against the Thai Baht, the Yen

rose from 0.2849 to 0.2899 before

moving back to 0.2871.

THE RUSSIAN RUBLE

After 6 months of a generally

weakening trend the fortunes of

the Ruble reversed and the currency

strengthened from 77.60

to the U.S. Dollar to 72.88,

more than a six per cent move.

This puts it back to levels last

seen in September. Yet volatility

remains elevated and as a

result, future direction is hard

to predict. The Ruble strengthened

against the Thai Baht

from a low of 0.3910 to reach

0.4130, reversing last month’s

move.

THE EURO

The recent consolidation of

the EUR/USD cross rate gave

way to a strong upside breakout

with the Euro moving from

1.1784 all the way to 1.2117.

As the main constituent in the

basket of currencies that the

USD trades against, it is unsurprising

that the Euro would take

up the slack on the other side

of the Dollar’s weakness. This

comes even in spite of the fact

that the ECB continues to take

an easing bias. Against the Thai

Baht the Euro rose from 35.59

to 36.44 a rise of nearly 2.5 per

cent.

is brought to you by

World Transfer

GET A BETTER DEAL FOR YOUR MONEY EXCHANGE

061 608 4830

contact@worldtransfer.online

www.worldtransfer.online

High Tower Co., Ltd. Tel: 038 411 009

For all your advertising enquiries - Tel: 0846 77 43 60

World Transfer Paris Bangkok London

GET A BETTER DEAL FOR YOUR MONEY EXCHANGE

Send money worldwide

It’s easy and free to open an account online

Send money overseas easily and securely,

with bank-beating exchange rates

The easy way for businesses to transfer foreign currency online 24/7 and private customers

to manage payments overseas, such as for a second home or education fees.

FINANCIAL ANALYSIS INVESTMENTS INSURANCE BUSINESS SUPPORT

www.worldtransfer.online www.insuranceags.com www.agscorporate.com

Office: 061 608 4830

contact@worldtransfer.online

Thepprasit Market next to 3BB

Thepprasit Rd, Pattaya, Chonburi 20150

Office: 061 608 4830, 089 8113 599

WORLD INVESTMENT

GLOBAL INVESTMENT SOLUTIONS

AGSERVICE


Pattaya’s Leading Real Estate Agent

Established Since 2005

Nordic Park Hill Park Royal 3 TW Platinum Suites

Ref. 3791, 1 Bed 1 Bath, 3rd Floor,

70.92 Sqm, Foreign Name, 2.669 MB

Ref. 3804, 2 Bed 2 Bath, 5th Floor,

84 Sqm, Foreign Name, 3.29 MB

Ref. 3466, 1 Bed 1 Bath, 5th Floor,

63 Sqm, Foreign Name, 2.19 MB

Pratumnak Pool Villa Pattaya South Pool Villa Pratumnak Pool Villa

Ref. 3674, 8 Bed 10 Bath, 420 Sqm Land,

750 Sqm Living, Thai Company, 68.5 MB

Ref. 3708, 4 Bed 5 Bath, 874 Sqm Land,

572 Sqm Living, Thai Company, 28 MB

Ref. 3660, 5 Bed 6 Bath, 600 Sqm Land,

334 Sqm Living, Thai Company, 40 MB

Sugar Beach Condo One Tower Condo The Sands Condo

Ref. 3653, 2 Bed 2 Bath, 2nd Floor,

119 Sqm, Foreign Name, 13.85 MB

Ref. 3409, 3 Bed 3 Bath, 18th Floor,

360 Sqm, Foreign Name, 55 MB

Ref. 3784, 1 Bed 1 Bath, 9th Floor,

52 Sqm, Thai Company, 4.95 MB

The Prospect Villa 13 Storey Building Royal Cliff Condominium

Ref. 3780, 3 Bed 3 Bath, 660 Sqm Land,

341 Sqm Living, New Project, 17,255,700 MB

Ref. 3776, 21 Private Rooms, 420 Sqm Land,

Business Opportunity, 90 MB

Ref. 3550, 2 Bed 3 Bath, 1 Office, 13th Floor,

192 Sqm, Foreign Name, Reduced 16 MB

www.pattayabayrealestate.com

Call: 038-250-944


When We Say Printing

We don’t Just Mean Printing...

Mocktail

March

Sands

Cafe

195

Baht

Buy 1 Get 1 Free!

Sand Cafe Pa taya

PATTAYA

T: 038-411-009 | M: 084-677-4360 (EN),

062-365-3250 (TH)

E: hightowerpattaya@gmail.com

BANGKOK

M: 084 599 7315 (EN / TH)

E: neville@royalsiamprintingservices.com


HONG KONG AIRLINES TO

AXE 250 CABIN CREW JOBS

As the aviation industry continues

to struggle, Hong Kong Airlines has

announced that it will cut 250 cabin

crew positions as part of its latest

headcount reduction.

This comes as the coronavirus

continues to pin down the airline’s

ability to restore its flight schedules,

forcing it to keep most of its planes

grounded.

Hong Kong Airline’s director of

service delivery, Chris Birt, was quoted

as saying in a memo, “These ongoing

adjustments have not only drastically

affected our revenue but also

reduce our operating crew and staffing

requirements in the foreseeable

future,” adding, “Following a review of

our medium-term cabin crew requirements,

we have made the very difficult

decision to permanently reduce our

cabin crew numbers.”

BUSINESS SUPPLEMENT

AROUND THE ASIAN REGION

The cuts follow a previous reduction

of 170 cabin crew jobs in February

2020 as well as more than 200 other

positions throughout the company.

A Hong Kong Airlines spokeswoman

was quoted as saying, “The

compensation package offered to all

affected cabin crew will be in full compliance

with the employee’s conditions

of service and local labor laws.”

SINGAPORE LEADS A PUSH TO

SELL LAB-GROWN CHICKEN

Eat Just, a San Francisco based

startup company, has been given the

go-ahead to offer its lab grown chicken

meat to customers in Singapore.

It constitutes the first such regulatory

approval for a product of this type.

Whilst there are several meat alternatives

available from now famous

companies such as Impossible Foods

and Beyond Meat, most of these are

plant based products, whereas Eat

Just’s meat is grown in a lab from actual

animal muscle cells.

Singapore’s Food Agency meticulously

checked quality control and

safety as part of its approval process.

Eat Just’s Co-founder and CEO,

Josh Tetrick, was quoted as saying,

"The meat, to be sold as nuggets, will

be priced at premium chicken prices

when it first launches in a restaurant in

Singapore in the very near term," adding,

"I would imagine what will happen

is the US, Western Europe and others

will see what Singapore has been able

to do, the rigors of the framework that

they put together. And I would imagine

that they will try to use it as a template

to put their own framework together.”

Due to its small size, Singapore

is forced to import around ninety per

cent of its food and so the government

is very open to new technologies that

will make it less reliant on outside supplies.

CHINA’S EXPORTS RISE

STRONGLY

China's exports surged in November

by 21.1 per cent year-on-year, totaling

US$268 billion and posting their

highest headline growth rate in over

three years.

It adds to other robust economic

numbers coming of China of late, as

the country remains largely virus free.

Economists polled by Bloomberg

expected the number to come in at

around twelve per cent, following a

respectable 11.4 per cent rise in October.

Electronics and medical devices

drove the increase with 61.9 per cent

growth and 38.4 per cent growth respectively.

PPE products also saw high

growth, with facemasks seeing a 33

per cent rise. Most of the shipments

headed to the U.S. and Europe,

where the virus still rages on.

With falling imports, China posted

a trade surplus with the rest of the

world of US$75.42 billion, the largest

since records began in 1990.

High Tower Co., Ltd. Tel: 038 411 009

For all your advertising enquiries - Tel: 0846 77 43 60

AMA FASHION PATTAYA

Bespoke Tailor

AMA FASHION PATTAYA IS A BESPOKE TAILOR SHOP

FOR MEN & WOMEN. OUR REPEAT CUSTOMERS SAY

AMA- FASHION IS THE SAVILE ROW OF ASIA.

WE FOCUS ON THE QUALITY OF OUR FABRICS & WORKMANSHIP.

WE ARE LOCATED AT PATTAYA KLANG,

NEAR THE JUACTION WITH SECOND ROAD.

Tel: +66 3836 1861

Mobile: +66 8151 77321

Pattaya Beach

AMA Fashion Pattaya

Pattaya Beach Road

Central Pattaya Road

Pattaya Second Road

Hard Rock Hotel

P.S. Bowling Plaza

Best Supermarket

Directions for taxi: พัทยากลาง ตรงขาม พี เอส โบวลิ่ง พลาซา (PATTAYA KLANG ROAD)


BUSINESS SUPPLEMENT

Lewinski’s

Sports Bar & Restaurant

If you can’t come to us,

we’ll come to you!

Order food online:

www.frasersdirect.com

FREE Cheesecake

with your first order!

Advertise

your Bar

or

Restaurant

here

For details, call

084-677-4360 (Ben)

Ben.hightowerltd@gmail.com

High Tower Co., Ltd. Tel: 038 411 009

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT

Pattaya’s premier party food

supplier since 1997

HAVING A

PARTY...

Party Food Pattaya is the leading caterer in Pattaya providing for events big and small

from Kid’s parties to Condo Launch events. Whatever you need, we’ll be able to supply

your party with a wide variety of great foods, cold drinks, service staff, and much more.

GET IN TOUCH

AND FOLLOW

facebook.com/partyfoodpattaya

www.partyfoodpattaya.com

Tel: 095 078 2567 or

087 137 6138 (Eng)

038 710 609 (Thai)

LEWINSKI'S GOLF, BAR, RESTAURANT

LEWINSKIS.COM

Lewinski’s

Sports Bar & Restaurant

- SEVEN LARGE TV SCREENS COVERING ALL MAJOR SPORTING

EVENTS FROM AROUND THE WORLD

- EXTENSIVE FOOD MENU WITH INTERNATIONAL & THAI FAVOURITES

- OPEN FROM 7.00 A.M. FOR BREAKFAST

- FULL MAIN COURSE DAILY SPECIALS @199B

- GOLF OUTINGS THREE TIMES EVERY WEEK

- SELECTION OF DAILY NEWSPAPERS FROM THE U.K.

PHONE:

038 427 822

LEWIINSKIS@GMAIL.COM

FOR GOLF,

MARC@ 089 5039179

LEWINSKIS GOLF

BAR RESTAURANT

Walking Street

Police Box

Email: ben.hightowerltd@gmail.com

South Pattaya Rd.

Pattaya Beach Rd.

Soi 13/3

Royal

Garden

Plaza

Pattaya 2nd Rd.

Central Pattaya Rd.

SOI 13/3, PATTAYALAND 1, SOUTH PATTAYA.

Open Daily 9:30am to 12:00am Call 0646 209 225

facebook.com/hemingwaysjomtien | hemingwaysjomtien.com

Directions: Heading to Jomtien Beach from Thappraya Road, turn right at the red archway

www.Thailand-Business-Supplement.com


Business Key

1

4

21

The Map Page is sponsored by

2

3

4

AMA FASHION PATTAYA

25

"No gimmickjust

a first class service"

5

PATTAYA

BUSINESS

SUPPLEMENT

6

bistro

8

7

16

7

24

17

5

20

8

D.T.CONSULTANT &

TRAVEL AGENCY Co.,Ltd

28

3 28

19

2

9

10

11

12

23

19

13

14

28

14

Lewinski’s

Sports Bar & Restaurant

15

28

16

28

8

13

17

18

19

22

17

1

20

11

25

27

21

Thai Garden

Resort

15

9

10

20

22

6

23

12

24

28

Soi 89

25

26

27

AGSERVICE

World Transfer

GET A BETTER DEAL FOR YOUR MONEY EXCHANGE

29

Yenjit Currency

Exchange

16

18



PATT AYA

TM

BUSINESS

SUPPLEMENT

www.pattaya-business-supplement.com

To Advertise Call: 084 6774 360, 038 411 009

Email: hightowerpattaya@gmail.com

092-223-0477, 092-223-0479

Professional setup & management service

from a Google Partner Agency

999฿

Contact: sales@pdsconsultingsolutions.com

A

Tel : +66 3836 1861

Mobile : +66 8151 77321

BEACH ROAD PATTAYA - RESERVATIONS: 081-861-3446

Pattaya Klang Road

Investment Opportunity

in Thailand

Guaranteed rental return

10% Net for 5 years

Buy back option Finance available

info@tudorgroupthailand.com

+66 853952021

Insurance for expats

Health Home Motorbike

Car Condo Etc.

Your local insurance broker in Pattaya

+66(0)38-415-795

www.aainsure.net

038 416891-2

clean-4you.com

High Tower Co., Ltd. Tel: 038 411 009

For all your advertising enquiries - Tel: 0846 77 43 60


THE ROYAL MINT SENDS A COIN

INTO SPACE IN HONOUR OF

'STARMAN' DAVID BOWIE

BUSINESS SUPPLEMENT

The Royal Mint, the Original

Maker of UK coins, has today

launched a commemorative

coin celebrating the career of

one of Britain's most enduring

musical icons - David Bowie.

It is the first time that a UK

coin has been sent into space,

and celebrates the intergalactic

legacy of David Bowie and his

hits including Starman, Life on

Mars? and Space Oddity. The

coin reached 35,656m and orbited

the Earth's atmosphere

for 45 minutes before safely descending

back to Britain.

The David Bowie commemorative

coin is the third in The

Royal Mint's 'Music Legends'

collection, and follows coins

in honour of Queen and Elton

John. The latest coin celebrates

rock's definitive chameleon with

a design inspired by an image of

David Bowie from his time spent

living and recording in Berlin.

The coin's design includes the

iconic lightning bolt motif from

Aladdin Sane, and captures

Bowie's career journey.

Using the latest innovative

technology and manufacturing

techniques, the lightning bolt

that features on a number of the

special edition coins appears

laced with stardust to create

a glitter effect - elevating the

stunning detail of the coin.

Clare Maclennan, Divisional

Director of Commemorative

Coin at The Royal Mint said,

"We are thrilled to unveil the

third coin in The Royal Mint's

'Music Legends' series, honouring

the intergalactic legacy

and career of David Bowie. In

recognition of Bowie's first hit

single 'Space Oddity', we felt it

was fitting to send his coin into

space and celebrate the Starman

in his own pioneering fashion.

David Bowie's music has

inspired and influenced generations

of musicians and we hope

this commemorative coin will be

cherished by fans around the

world."

Born in Brixton, South London

in 1947, Bowie started life

as David Robert Jones. By the

time he was 19 he had taken

on his iconic name and began

pursuing a career in pop music.

Five days ahead of the

Apollo 11 launch in July 1969,

'Space Oddity' was released in

the United Kingdom. The single

reached number five in the

charts, making it Bowie's first

success as a writer and performer.

David Bowie's influence

can be seen and heard everywhere

and he continues to inspire

hundreds of millions of

musicians worldwide.

Available as limited-edition

precious metal Proof editions

and a standard Brilliant Uncirculated

edition, the Brilliant Uncirculated

coin is also available

in three different slipcase covers

exclusive to The Royal Mint

- a fitting tribute to the career

of one of British music's most

enduring icons. View the full

collection on The Royal Mint's

website www.royalmint.com/DavidBowie

Email: ben.hightowerltd@gmail.com

www.Thailand-Business-Supplement.com


BUSINESS SUPPLEMENT

GETTING A BRITISH PASSPORT FOR YOUR THAI CHILD

British Citizen when you have a

baby with a foreign partner, your baby

is also entitled to a British Passport.

There are some countries which don’t

allow dual nationality but Thailand and

the UK both allow their citizens to be

dual passport holders. So, in most cases

your baby will be eligible for a British

passport.

There is quite a lot of paperwork to

be collated so as soon as you find out

your partner is pregnant start finding

out the documents you need as some

things may need to be sent from overseas

or copies obtained.

You must supply two color photographs

of the baby and it is best to use

a professional photography shop who

are experienced in taking passport

photos for babies (if the child is very

young) as the photos have to match

the guidelines 100%. The passport

application form must also be countersigned

by someone who has known

the family for 2 years, and they should

be either a British citizen, EU citizen or

a commonwealth/US citizen. If they

are from the EU they should also supply

a copy of the data page from their

passport, your application may be processed

faster if your countersignatory

is from the UK or EU.

If the Mother is Thai, then the documents

she needs to supply are her

Birth Certificate, Thai Identity Card

and house registration (Tabien Baan)

as well as her passport if she has one

and any marriage/divorce or change

of name certificates. She may also

be asked to supply her hospital/birth

records to prove that she gave birth

to the child who the passport will be

issued to.

The Father (British Citizen) needs

to supply his passport and the long

version of his Birth Certificate (the one

with his parents names on). If the

father was born after 01/01/1983 he

will also need to supply a copy of his

parents birth certificates and their marriage

certificate if they were married.

If both parents are British Citizens

then they would both need to supply

these documents. If the Mother is

British then the hospital records may

not be required but it is best to request

them from the hospital anyway.

You should also include a selection

of photos showing the Mother

during her pregnancy and the child

with both parents since the birth until

the time of applying for the passport.

In addition to this, you may also

be asked to supply photos of the

child with both parents from the time

of birth to the time of applying for the

passport.

If the child already has a Thai or

other nationality passport then you

will need to supply that also. Along

with the babies original birth certificate

and completed application

form.

If your child has had any change

of name since the registration of

birth then you will need to supply

legal documents for this also.

There are some exceptions in

which your child may not qualify for

a British passport including if you

were also born overseas. If this is

the case, then please get further advice

before deciding not to apply, as

a British passport will be very helpful

for your child’s future.

Whether you plan to travel overseas

in the near future or not, it’s a

good idea to apply for the passport

as soon as possible. As we’ve seen

this year, it may be necessary to go

back to our home country unexpectedly

or end up staying longer than

planned in a foreign country and it’s

always better to have the strongest

passport that you qualify for in these

situations. If for any reason, you decide

to move back to the UK, then it

will be much easier if your children

already have British passports.

If you would like to apply for a

British passport for your Thai child

then please contact Darren at info@

keyvisathailand.com who can make

the process simple, easy and stress

free.

081-004 5397

Office: 038-422-131

Fax: 038-412-277

E-mail: info@keyvisathailand.com

High Tower Co., Ltd. Tel: 038 411 009

For all your advertising enquiries - Tel: 0846 77 43 60

FOODMART

SUPERMARKET

FOODMART

Offers a wide selection of

the best foods and beverages

from around the world

at reasonable prices.

Tel:

038-303 467

FOODMART

Is located directly

on Thappraya Road

north of Thepprasit

Road, opposite

Pan Pan Restaurant.

On Thappraya Road, Jomtien 316/3 Moo 12, Nongprue, Banglamung, Chonburi 20150


HOW TO MAKE MORE SALES

USING THE SCIENCE OF

NEUROMARKETING

BUSINESS SUPPLEMENT

First of all, neuromarketing isn’t

as complicated as it sounds. It simply

takes long known psychological

facts and implements them into

marketing.

Let’s start with the area of web

copy, instead of talking about your

product and what it can do - write

about your customer and what they

get from it.

EXAMPLE 1

Our product has a range of benefits

to increase sales and maximise

profit.

EXAMPLE 2

You will sell more of your products

and make more profit from

your website with this product.

Which sentence entices you

more to buy? Most people say sentence

2.

Neuromarketing appeals to the

unconcious mind or the old brain,

the part that is associated with

survival, food and sex - the most

primitive part of our brain.

This part of the

brain is wired to be

selfish, to take care

only of ourselves.

That’s why we

need to use the

words you and

yours a lot to attract

and

keep the interest of users.

We can also take advantage of

the power of reprocity, when you do

something for someone they feel

obliged to give something back so

handing out a freebie is always a

great way to start. Do you remember

when charity donation forms

came through the door? They often

came with a free pen!

The unconcious mind is also

trained to notice change, so any

moving items on a website are likely

to attract it. Rotating banners and

banners are a good way to show

change on your website, just stay

away from full width sliders as they

slow your website down and reduce

conversion rates.

Users are most likely to buy

from someone who is similar to

them and who they find attractive,

so try to add photos of yourself and/

or your team onto the website and

make them more casual than business

like.

Add plenty of testimonials and

social proof to your website and include

as much information as you

can about your reviewers: name,

company, location and a photo if

possible.

This gives your users a sense

of security that other people similar

to them have bought and liked your

product.

Neuromarketing and design

are the future of online sales, if

you would like to know more then

please contact Gemma via email -

gemma@pdsconsultingsolutions.

com

Gemma Purnell

+66 33 039 399

gemmapurnell.com

gemma@gemmapurnell.com

Email: ben.hightowerltd@gmail.com

www.Thailand-Business-Supplement.com


BUSINESS SUPPLEMENT

THAILAND SHOULD PUSH TO BECOME A LEADING MEDICAL HUB

Thailand may be famous as

a tourist destination, but not so

much as a hub of medical excellence.

Of course plenty of people

come to the Kingdom for medical

treatment, and after doing some

research it is clear to see that

Thailand can offer superior medical

care often at a lower cost than

other countries.

Yet Thailand has not fully solidified

its place as a major medical

hub and does not widely enjoy this

status on the world stage just yet.

At a recent forum held by

Forbes Thailand called 'Thailand's

Mega Trends Forum 2020' the

positive and negative impacts of

becoming a leading medical hub

were discussed. The opportunity

exists for Thailand to become

South East Asia‘s first medical hub

before new pandemics emerge.

The dean of Siriraj Hospital's

Faculty of Medicine, Dr. Prasit

Watanapa, was quoted as saying,

"Humans, animals and the environment

are intertwined. As long

as we cause climate change, we

will face new diseases, as the migration

of [animal] vectors brings

about the rapid spread of viruses,”

adding, "Covid-25 and Covid-30

will come. Three months ago, I

warned of a second wave [of the

coronavirus]. We should learn to

tackle it and identify an opportunity."

He noted that there had been

four other pandemics already

in just the last 20 years including

SARS, ZIKA, Swine Flu and

MERS, but these had been more

successfully con- tained

worldwide than

the current Covid

19 outbreak.

As well,

prevention

should be

a priority

since vaccines

may

be in short

supply at critical

times as

developed nations

rush to secure hundreds

of millions of

doses.

Dr. Prasit

Watanapa was also

quoted as saying,

"Our local development

is very limited

because we still import

vaccines from abroad.

However, vaccination is

now a matter of national security,"

adding, "I don't think CLMV [Cambodia,

Laos, Myanmar and Vietnam]

countries will set up vaccine

factories. Indonesia is the only

exception [in the region]. Thailand

should tap into this opportunity

now that we know our strengths in

handling Covid-19."

Technology should also play

a leading role in diagnostics and

tracing. IT systems should better

help communication of health

protocols as well as improve

the targeting of medical

care.

Dr. Prasit Watanapa

was further quoted as saying,

"If we can enhance our

health literacy, everything

will become much

more convenient.

We

can

predict the risk of cancer, drug

allergies, and optimize medical

procedures. With the help of AI

technology we have received from

China, we have been able to diagnose

Covid-19 much faster and

with increased accuracy," adding,

"5G technology has helped support

telemedicine. Currently, we

are collaborating with Huawei to

develop AI and Deep Learning

technology for healthcare, which

other countries in the region are

not able to do. Thailand is

a leader.”

High Tower Co., Ltd. Tel: 038 411 009

For all your advertising enquiries - Tel: 0846 77 43 60

READY

TO MOVE IN

LUXURY LIVING AT

AFFORDABLE PRICES

www.villaasiatic.com

Contact Info

Tel: 090-226-4287 (EN)

063-382-1881 (TH)

info@villaasiatic.com

Facebook: VILLA ASIATIC

by Fed Property Co.Ltd

Railway Bypass, Moo 7, Nongplalai,

Banglamung, Chonburi 20150


Trattoria Pizzeria

Fresh

From

Our

Farm

Experience the authentic taste of Tuscany,

right in the heart of Pattaya

Enjoy succulent lamb, tasty grilled chicken, mouthwatering veal and many more

delicious options, all made with top grade meat from Luca’s own organic farm

Sample great Italian wines - with special promotions

Reservations:

081-861-3446

Beach Road, Pattaya, after Soi 6/1

* FREE PARKING

tirreno@ptty2.loxinfo.co.th

: Trattoria Pizzeria Toscana


While bar charts, line graphs

and simple numbers are hardly

capable of providing the defining

answer to many economic,

social and political questions,

they are certainly a good way of

obtaining a general overview of

any particular subject.

Each month the Business

Supplement will look into a

brace of statistical information

and provide readers with what

we consider to be the central elements

of these figures.

BUSINESS SUPPLEMENT

JUST THE STATISTICS

THAILAND’S LARGEST

SHOPPING MALLS

Thailand is famous for its

abundance of opulent and sizeable

shopping malls even at a

time when more and more shopping

is done online.

Malls enable customers to

touch and feel goods, engage

in real world retail shopping with

immediate satisfaction and dine

at a wide choice of restaurants.

Whilst many of Thailand’s

largest malls are in Bangkok

there are plenty outside of the

capital too.

The largest shopping mall

in Thailand is the CentralPlaza

Westgate Mall in Bang Yai, Nonthaburi

with a total gross leasable

space of 550,278 square

meters. It was opened in 2015

and incudes a Central department

store, an Ikea store and a

Cineplex.

In second place is the iconic

Icon Siam mall in Bangkok with a

leasable area of 525,000 square

meters. A dazzling fountain show

using high-pressure water jets attracts

visitors as well as the mall’s

riverside location.

The well-established Central-

World and the famous Siam Paragon,

both in central Bangkok, take

3rd and 4th positions with 429,000

and 300,000 square meters of

leasable space respectively.

Outside of Bangkok, in 5th position,

is Central Phuket, also with

300,000 square meters of leasable

area

CentralPlaza Nakhorn Ratchasima,

Future Park Rangsit, Kadsuankaew

in Chiang Mai, Central

Festival Pattaya Beach, and Mega

Bangna in that order take the remaining

five positions in the top

ten. All have over 200,000 square

metres of leasable space.

MOST POPULAR CARS

AND PICKUP TRUCKS

IN THAILAND

Thailand’s best selling vehicles

continue to be dominated by

pickup trucks but there have been

some interesting changes over the

years.

In 2020 the Toyota Hilux was, at

the time of writing, the best selling

model overall with sales of 107,110

units. The Isuzu D-Max was in

close second place with 106,346

vehicles sold.

The feature is available for

both smartphone and PC versions

of LINE.

LINE Meeting is suitable for

daily usage, both for Work From

Home and for Stay at Home

Key functions:

• Quickly creating a URL to

invite other LINE users to a meeting

• Meeting windows can be

minimized, allowing attendees to

answer chats, and type replies to

an automatically created special

chat room for the meeting that

will disband after the meeting

• LINE Meeting supports LINE

Group VDO Call, which is suitable

for work and pleasure. The

function is available for both

smartphone and PC version of

These two models have been

in a tussle for first position for the

last 18 years, with the Toyota Hilux

making the top spot every year

from 2006 to 2016 and the D-Max

in second place for most of those

years. In 2017 the D-Max took the

top position but gave it up the following

year.

The Ford Ranger, another pickup

model, did well in 2017, 2018

and 2019 reaching third place but

slipped to sixth position in 2020

with 19,982 units sold, about a fifth

of the two frontrunners.

Away from the pickup market,

the now very easy to spot Mazda 2

with its quite distinctive shape was

the top selling sedan car in 2018

and 2019 and third best in 2020

with 21,323 vehicles driven off the

forecourt in the latter period.

Other top selling sedans have

been the Toyota Yaris and the Honda

City, coming in at 3rd and 4th

place respectively for all vehicles

in 2020.

Mitsubishi’s Triton pickup put in

a respectable showing scoring 7th

position and Honda did well with its

Jazz model in 2020, with the car

coming in at 9th place.

A notable new entry into the top

10, in tenth place, was the Nissan

Almeria with 15,517 units sold.

LINE REVEALS THE SKYROCKETED USAGE

OF "LINE VDO CALL" AND "LINE MEETING"

Proven its mission of Closing

The Distance and perfect features

for Work From Home practice

LINE Thailand solidifies its

position as the number 1 chat

platform among Thais, revealing

that the usage of LINE VDO Call

and LINE Meeting increased by

400% and 480% respectively

since the beginning of 2021. The

development is in line with the

new wave of COVID-19 outbreak

and the embrace of Work From

Home policy in Thailand. These

features make working at home

simple and effective, while staying

connected with friends and

family at all times.

The COVID-19 pandemic --

which started in 2020 -- forced

Thais to adopt online tools in

works and communications as

their daily drivers. When the

new wave of outbreak broke out

at the beginning of 2021, LINE

users went back to using Group

VDO Call and checked out the

recently debuted LINE Meeting

for both business and pleasure.

As a result, Group VDO Call usage

skyrocketed by more than

400% (on January 5th compared

to January 3rd). Meanwhile,

LINE Meeting -- a newly debuted

feature that allows LINE users

to attend meetings without being

friends -- saw its usage rise

by more than 480% (on January

5th compared to January 3rd).

The development reflects the

popularity of the platform and its

features that satisfy the need of

users in terms of social affairs and

communications, be it personal affairs

or works. The majority of usages

were from Smartphones, with

"Youth" being the most popular filter

and "Christmas" being the most

popular effect.

With LINE Meeting, users can

create a link to an online meeting

and share it to other LINE users

without creating a chat room or inviting

users to a chat group, complete

with a background image and

facial filters to customize avatars.

LINE*, with the maximum capacity

of 500 attendees

• LINE Meeting organizer can

remove unwanted attendees from

a session, making LINE Meeting

secured and free from disturbing

or ill-mannered attendees

• LINE Meeting also has other

useful functions that will make

your meetings smooth, such as

"Watch Together" that shares a

screen or a YouTube video during

a meeting, complete with a myriad

of effects and filters* that can be

previewed, as well as read-to-use

and customizable background

images, i.e. blurring background

image for outdoor meeting

LINE has become the 5th essential

element of the Thai people,

an important channel in living

with the New Normal that makes

lives simpler, while closing gaps

between people and information

and services, via the use of technology.

LINE became a platform that

understands Thais and a Life

Infrastructure that truly satisfies

their ever-changing lifestyles.

High Tower Co., Ltd. Tel: 038 411 009

For all your advertising enquiries - Tel: 0846 77 43 60


EXIM Thailand has collaborated

with FedEx, a global provider

of express transportation

and one of the world's largest

express transportation companies,

to promote international

trade among Thai entrepreneurs

and SMEs via a digital platform.

EXIM Thailand aims to offer both

export credit and export credit

insurance facilities.

Mr. Pisit Serewiwattana,

President of Export-Import Bank

of Thailand (EXIM Thailand), revealed

that EXIM Thailand had

entered into a Memorandum

of Understanding (MOU) with

FedEx Express International

(Thailand) Limited (FedEx) to

promote Thailand's international

trade via a digital platform. The

MOU promotes mutual cooperation

towards data connection

and activities to provide entrepreneurs,

especially Small and

Medium Enterprises (SMEs),

with in-depth international trade

knowledge and better access

to international business opportunities.

EXIM Thailand will

provide funding and financial

advice and a risk-hedging facility

tofacilitate international trade

so small businesses can trade

online with confidence and without

concerns about payment defaults

by overseas buyers. FedEx

will support EXIM Thailand's

customers by offering logistics

solutions for fast and reliable

delivery and access to markets

in the domestic and international

network. FedEx Express serves

customers in more than 220

countries and territories.

"The collaboration between

EXIM Thailand and FedEx is

expected to grow Thailand's international

trade by more than 5

billion baht a year. This collaboration

will enable both companies

to be more responsive to

behaviors of today's consumers

who look for goods and services

that are made available on safe

and speedy platforms. This

strategic alliance supports the

Bank's strategy of developing

and expanding Thai trade and

investment globally, to help drive

Thailand's export and economic

recovery," added Mr. Pisit.

BUSINESS SUPPLEMENT

EXIM THAILAND WORKS WITH FEDEX TO

SUPPORT THAI EXPORTERS WITH FINANCIAL

FACILITIES AND INTERNATIONAL BUSINESS

OPPORTUNITIES VIA DIGITAL PLATFORM

Email: ben.hightowerltd@gmail.com

www.Thailand-Business-Supplement.com


BUSINESS SUPPLEMENT

MITSUBISHI MOTORS THAILAND CELEBRATES THE FIRST

MITSUBISHI OUTLANDER PHEV PRODUCTION UNIT IN THAILAND

Mitsubishi Motors (Thailand)

Co., Ltd. celebrates NEW MITSUB-

ISHI OUTLANDER PHEV - 'The

First Production Unit in Thailand

Ceremony' at its Proving Ground

in Si Racha, Chonburi, signifying a

new milestone for Mitsubishi Motors

Thailand towards sustainable

mobility. The event was presided

over by Mr. Suriya Jungrungreangkit,

Minister of Industry and Mr.

Kazuya Nashida, Ambassador Extraordinary

and Plenipotentiary of

Japan. Both the minister and the

ambassador experienced the first

driving of the vehicle in accompany

with Mr. Morikazu Chokki, President

and CEO, Mitsubishi Motors (Thailand)

Co., Ltd. and Mr. Thawatchai

Srithong, Vice Governor of Chonburi

province joined the event also.

With the occasion of the first

Mitsubishi Outlander PHEV unit produced

in Thailand, Mr. Suriya Jungrungreangkit

, Minister of Industry

said that "The ceremony is a significant

milestone for Mitsubishi Motors

Thailand as it proves the company's

leadership in creating a sustainable

future through its advancement of

automotive technology and electrification

which are allied to the government

agenda to advance green

technology and innovation as well

as reduce environmental footprint

for a greener future and a more

sustainable economy. We currently

emphasizes on the new development

model, the BCG Model which

directs Thailand towards Bio Economy,

Circular Economy and Green

Economy. The Eco Car and the transition

into production base for electric

vehicles are what we are focusing.

In the next 10 years, we aims

to increase EV production to 30%

of total car production in the country.

Consequently, the government

has planned the several measures

to promote the investment of electric

vehicles, to stimulate domestic

demand, and to prepare all needed

infrastructures to foster EV industry

in Thailand."

Mitsubishi Motors has invested

over 3,000 Million baht to produce

THE OUTLANDER PHEV, one of

the most cutting-age technology of

automotive vehicle in its history, at

the Laem Chabang factory in Thailand.

It can be said that Thailand is

Mitsubishi Motors Corporation's first

PHEV production factory ever established

outside Japan.

for Thai customers.

Mr. Morikazu Chokki, President

and CEO, Mitsubishi Motors (Thailand)

Co., Ltd., said,

"The Outlander PHEV is not

only the world first Plug-in Hybrid

SUV but also the world's best -selling

PHEV. The secret of its world's

best-selling is that it is a combination

of legendary Mitsubishi Motors'

DNA, including "Pajero", our legendary

SUV "Mitsubishi Lancer Evolution",

the king of World Rally Championship

that brought the superior

performance legend of Super All-

Wheel Control (S-AWC) technology

and "i-MiEV" the world's first electric

vehicle mass production. The vehicle

then, is not only a good choice of

alternative fuel vehicle for Thai customers,

but it provides a comfortable

and high driving performance also."

"Thailand is firmly Mitsubishi

Motors' main production and

Do you provide free WiFi

to your guests?

Do you need to comply with data collection laws?

Connect2Social provides affordable legally compliant

intelligent business software that captures valuable

customer data.

Guests help promote your business through social media,

and the customer data can be used to directly market

special promotions, upcoming events and to reward loyalty.

Perfect for Hotels, Restaurants, Cafes, Bars, Retail outlets,

Salons and Shopping Malls. In fact any business that

interacts with customers.

You can now enjoy the same

data collected by online

businesses to help you remain

connected to your customers

and drive repeat business.

For more information, visit our website

www.connect2social.com or contact us

at sales@connect2social.com

Mr. Takao Kato, Chief Executive

Officer of Mitsubishi Motors Corporation

said, "Thailand and ASEAN

are a vital growth driver in MMC's

new mid-term business plan an

nounced in July this year. Driving

the growth of Thai economy, we

are committed to contributing to the

preservation of the environment of

the country through the introduction

of THE OUTLANDER PHEV. Mitsubishi

Motors Thailand is chosen to

be the first country in the world outside

Japan to produce this flagship

model -THE OUTLANDER PHEV as

the mark of our confidence in Thailand's

potential for domestic growth

and the Laem Chabang Factory production

capability which is also the

MMC's global production hub".

The production of Mitsubishi

Outlander PHEV in Thailand has

presented Mitsubishi Motors'mission

to respond to the Thai government

policy that aims to driving

Thailand to be production base for

the electric vehicles. The vehicle

itself has been designed with the

advanced and eco-friendly technologies

for the future. It is the first

Thai-Made Japanese PHEV that will

offer environmental-friendly solution

export hub and we remain committed

to strengthening our position

in Thailand. In 2018, we achieved

the five-million unit production milestone.

In 2019, we celebrated

exporting 4 Million vehicles and

was ranked No. 1 among car exporters.

Earlier this year, we have

commenced the New Paint Factory

and Factory Reconstruction Project

with the investment of more

than 7 Billion baht. Today, we celebrate

another milestone to produce

the first unit of the new Mitsubishi

Outlander PHEV. And I am deeply

grateful to the Thai government,

the Ministry of Industry, Thailand's

Board of Investment, and everyone

for the support provided to Mitsubishi

Motors Thailand and for bringing

us to this milestone." added Mr.

Chokki.

Mitsubishi Motors Thailand has

put maximum capacity to produce

the vehicle at the Laem Chabang

factory. It has planned to deliver the

Mitsubishi Outlander PHEV to Thai

customers by mid of January 2021.

The vehicle is now available for

booking at PHEV Authorized Dealers

of Mitsubishi Motors Thailand

nationwide.

High Tower Co., Ltd. Tel: 038 411 009

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT

ERICSSON PROJECTS THAT FOUR OUT OF EVERY

TEN MOBILE SUBSCRIPTIONS IN 2026 WILL BE 5G

Ericsson (NASDAQ: ERIC)

projects that four out of every ten

mobile subscriptions in 2026 will be

5G. This forecast is included in the

latest edition of the Ericsson Mobility

Report. Current 5G uptake in

subscriptions and population coverage

confirms the technology as

deploying the fastest of any generation

of mobile connectivity. The

report estimates that by the end of

2020, more than 1 billion people -

15 percent of the world's population

- will live in an area that has

5G coverage rolled out. 220 million

global 5G subscriptions are also

expected by the end of this year.

In 2026, 60 percent of the world's

population will have access to 5G

coverage, with 5G subscriptions

forecast to reach 3.5 billion, estimated

to account for more than 50

percent of mobile data traffic at that

time. In South East Asia and

Oceania, 5G is predicted to be the

second most popular technology in

2026, only behind LTE, surpassing

380 million subscriptions and accounting

for 32 percent of all mobile

subscriptions.

Nadine Allen, Head of Ericsson

Thailand, says: "5G will enhance

existing digital services and use

cases like video streaming, sports

streaming, mobile gaming and

smart home services. Augmented

Reality (AR) alone is likely to

drive more than half of all overall

immersive media revenues for service

providers compared with other

services like cloud gaming,VR content

and in-venue digital services.

AR gaming is likely to be the main

initial driver for AR. Other application

areas for AR, such as TV and

video viewing, home planning and

school and educational usage,

will follow.""Being the first nation

in Southeast Asia to roll out 5G,

people in Thailand have already

started to experience some of the

key benefits of 5G for consumers.

Meanwhile, Ericsson Thailand is

working closely with the Royal Thai

Government as well as the ecosystem

players in Thailand to support

the country's digital transformation,

which mainly involves Industry 4.0

and 5G for enterprises. The success

of 5G in the consumer market

will be crucial for service providers,

underpinning the network expansion

to enable them to also target

new use cases for industries and

enterprises." In South East Asia

and Oceania, total mobile data traffic

continues to grow steadily with

a compound annual growth rate

(CAGR) of 33 percent for the

forecast period. It is expected to

reach 32EB per month in 2026,

equivalent to 33GB per month per

smartphone. Growth in mobile

data consumption has translated

into more diversified and generous

data plans from mobile operators

across different geographies. The

second half of this year has also

seen a number of commercial 5G

launches in South East Asia and

Oceania with live networks now

in Australia, New Zealand and

Thailand. Upcoming spectrum

auctions planned for 2021 in countries

like Vietnam and Malaysia will

bring additional 5G deployments

next year. The Ericsson Mobility

report highlights why 5G success

will not be limited to coverage or

subscription numbers alone. Its

value will also be determined by

new use cases and applications,

the first of which have already

started to emerge. Critical IoT, intended

for time-critical applications

that demand data delivery within a

specified time duration, will be introduced

in 5G networks. This will

enable a wide range of time-critical

services for consumers, enterprises

and public institutions across

various sectors, with 5G public

and dedicated networks. Cloud

gaming is another emerging application

category. The combined capabilities

provided by 5G networks

and edge compute technologies

will enable game streaming services

on smartphones to compete

with a quality of experience (QoE)

that is on par with PC or console

counterparts, opening up for innovative,

immersive games based on

mobility.

According to the new Harnessing

the 5G Consumer Potential

report from Ericsson ConsumerLab,

the 5G consumer market

could be worth USD 31 trillion

by 2030 globally, with communications

service providers

(CSPs) earning USD 3.7 trillion

of that total - a figure that could

increase further as new adjacent

digital services opportunities

arise. In South East Asia,

Oceania and India the report

estimates that CSPs could earn

USD 297 bn in 5G-enabled consumer

revenues by 2030. 79%

of the total service provider 5G

digital services revenue , estimated

at 7.5B USD by 2030,

will be driven by enhanced

video and HiFi music. 5G digital

services include video, music,

gaming, augmented/virtual

reality and consumer IoT services.

Download the November

2020 edition of the Ericsson

Mobility Report.

Email: ben.hightowerltd@gmail.com

www.Thailand-Business-Supplement.com


BUSINESS SUPPLEMENT

SUDOKU

These Sudoku puzzles are pitched at a middle level: not too easy, and not too frustratingly hard, for the average person.

We will publish the solutions in next month’s issue.

CROSSWORD

TRIVIA Quiz

ACROSS

5. Like green or blue, for example (6)

6. British Airways init. (2)

7. Retained (4)

8. Government abbrev. (4)

9. Ended working life (7)

11. clean with brush (5)

13. Missing in Action init (3)

DOWN

1. An undisclosed number (4)

2. Fixing device with nut (4)

3. Pulled along the ground (7)

4. Over, higher than (5)

10. Help (3)

12. United Nations (init.) (2)

1. The Malagasy Republic was located on which large island?

2. In what year did the military government of Burma change the name of the

country to Myanmar?

3. 1. Called after a lengthy worldwide voyage, The Cruise of the Snark was

written by which famous American novelist who died in 1916?

4. Which country famously upset the favourites to win the 1995 Rugby Union

World Cup?

1

2 3 3

4

5. Hastings Banda was the first head-of-state of which southern African

nation?

5

6

6. One American and one Vietnamese were awarded the Nobel Prize for

Peace in 1973? The American accepted; the Vietnamese declined. Name them.

7. What was the name of the real-life English governess in the movies and

stage play ‘The King and I’?

7

8

8. What was the name of the movie starring Robert de Niro as the former

world middleweight boxing champion Jake La Motta?

9. Jellied petroleum which burns at about 2000 degrees centigrade is a weapon

better known by what one-word name?

9

10. Dr Ernst Chain, a German who lived in Britain, and two others were

awarded the Nobel Prize for Medicine in 1945 for the discovery and development

of penicillin? Name the other two awardees.

11 13

10

Answers:

1. Madagascar 2. 1989 3. Jack London 4. South Africa 5. Malawi 6. Henry Kissinger & Le Duc

Tho 7. Anna Leonowens 8. Raging Bull 9. Napalm 10. Howard Florey & Alexander Fleming

12

CROSSWORD ANSWERS

ACROSS 5./Colour 6./BA 7./Kept 8./govt 9./retired 11./scrub 13./MIA

DOWN 1./Some 2./Bolt 3./Dragged 4./Above 10./Aid 12./UN

For information on the BUSINESS SUPPLEMENT Contact High Tower Co., Ltd. Tel: 038 411 009 - 0846 77 43 60

*The Pattaya & Bangkok Business Supplements are published by High Tower Co., Ltd.


FITNESS & YOU

- THE KEY TO A BETTER LIFE -

In these uncertain times it is a

good idea to look at possible alternatives

if your normal routine

is disrupted. Take for instance if

your favourite gym has to close

because of . . . (let’s not mention

the word). It’s time to see how

you can compensate for this situation.

It's absolutely possible to

get an effective strength-training

workout without leaving your

home — if you have the right

equipment, that is.

In this article we will show

you nine things you'll need to

set up the ideal at-home training

center.

A THICK MAT

Pushing your muscles to their

max means strength training can

(and should!) be a little uncomfortable.

However, if your knees

start to hurt because you're

kneeling on the ground, or your

low back starts aching because

you're doing crunches on an old

yoga mat, there's a good chance

you'll end your workout early.

Alternatively, you can buy a couple

of pieces of premium rubber

flooringtiles that are easily removed."

KETTLEBELLS

Andrew Seymour, General Manager

at SEARA Sports Systems

in Pattaya, recommends investing

in a set of 4, 10, and 16 Kilo

cast iron kettlebells. "These

compact weights will last a lifetime

and are a great way to build

strength and turbocharge your

cardiovascular routine,"Andrew

says. Kettlebell originated in

Russia and are one of the best

workouts available. You can find

literally hundereds of videos

on YouTube that give excellent

technical instruction and various

workout plans.

BUSINESS SUPPLEMENT

RESISTANCE BANDS

You could invest in a set of dumbbells—or

you could buy a few resistance

bands, which are cheaper

and more portable and give

excellent isometric movement,"

Plus, they're easy to pack, which

may inspire you to stick to your

routine when you travel, he adds.

Again there are hundereds of You-

Tube videos available to find interesting

workouts.

STABILITY BALL

Using a stability or fitness ball instead

of a bench to perform core

and strength-training exercises

can help to boost your calorie

burn by challenging your balance.

Additional muscles are recruited

when the body tries to stay steady,

which means you're getting more

out of every rep.

JUMP ROPE

As any personal trainer will tell

you, doing cardiovascular exercise

is key if you want to see your

muscle definition shine through.

Jumping rope is a terrific, low-impact

cardio exercise, says Russo.

And unlike biking or rowing, you

don't need a pricey piece of equipment

to do it.

MEDICINE BALL

Andrew suggest picking up a

medicine ball that weighs between

2 and 4 kilos. This won't take up

much space, and can be used for

a lot of moves that do double-duty

as strength training and cardio,

such as slam-downs, lunges with

trunk rotation, and so much more.

BOSU BALL

Use this piece of equipment

dome-side up to challenge your

balance when doing standing or

seated strength-training moves.

Flip it dome-side down for even

more of a challenge when doing

exercises such as planks. Hold

on to either side of a wobbly,

dome-side down BOSU ball, or

place your hands on the ground

and your feet in the center of the

BOSU. You can also use this as

a bench for chest presses, or as

a step for cardio workouts.

FOAM ROLLER

A foam roller is a crucial tool

for recovery—an important, and

often overlooked, component

of weight lifting routines. Foam

rollers work out the knots in your

muscles, helping you move past

soreness quickly so you can

stick to your routine.

The Fitness Column is

brought to you by:

Pattaya: 092-223-0477

Bangkok: 02-185-1920

Email: ben.hightowerltd@gmail.com

www.Thailand-Business-Supplement.com

EXCLUSIVELY FROM

Tel. 092-223-0477, 092-223-0479

EXCEED

YOUR FITNESS

GOALS

AT HOME

IN 2021

Set your goals. Then exceed them, with the world’s leading club-quality home fitness quipment. Choose from upright and recumbent bikes,treadmills

and selectorized strenth-training models designed to suit your home and enjoy the best in biomechanics, product design and service support


More magazines by this user
Similar magazines