Pattaya February 2021
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JAN / FEB 2021
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PATTAYA TO SPEND
755 MILLION BAHT
ON KOH LARN AND
NAKLUA PROJECT
Cover Story Overleaf
INSIDE THIS ISSUE:
- Getting a British Passport For Your Thai Child
- How To Make More Sales Using The Science Of Neuromarketing
- Foreign Currency Update
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BUSINESS SUPPLEMENT
Cover Story
PATTAYA TO SPEND
775 MILLION BAHT
ON KOH LARN AND
NAKLUA PROJECTS
Whilst Pattaya is experiencing
arguably its quietest
high season on record, the
Pattaya City Municipality is
making plans for a return
to better times, and taking
advantage of the quieter
period to embark on a number
of projects to improve
infrastructure and make
Pattaya a better place for
the future.
A total of 775 million
baht has been set aside
to cover two multi faceted
improvement schemes
targeting Naklua and Koh
Larn. The schemes are aptly
called "Old Town Naklua"
and "Neo Koh Larn" respectively
and target much
needed work in these places,
which are increasingly
becoming popular tourist
destinations.
The schemes will span
three years. "Neo Koh
Larn" has a budget of 350
million baht and this money
will be spent on a total
of 21 of projects on the island
including a newly built
scenic tower, landscape
improvements at Tawaen
beach and further development
of the Hat Tien beach
to include a pier, a footbridge
and a maintenance
center.
Koh Larn is a popular
day trip destination for
visitors and gets crowded
at times, at least in prior
high seasons before the
Covid-19 era. It hosted
around 7 million tourists
per year in previous years.
The aim is to ensure Koh
Larn has all the required
capacity in the future to
handle returning tourists.
The island could be considered
a jewel in Pattaya’s
crown and it is very good to
see that it is now in focus
for additional investment.
As for the "Old Town Naklua"
scheme, 425 million
baht has been earmarked
to cover 11 projects. Part
of the plan is to highlight
the heritage and history of
the area and give tourists
a closer connection to the
working lives of local vendors
and fishermen.
Within the 11 projects,
Chaloem Phra Kiat Park
will be improved at a cost
of 30 million baht, a new
fresh market will be developed
at a cost of 4.5 million
baht and a five-story car
park complete with a botanical
garden, a walk-way
and a viewing tower will be
built at a cost of 96 million
baht.
Naklua has long been
a popular retreat for long
stay tourists but it is hoped
that more people will be
able to discover its old
world charm.
The successful rollout
of the Eastern Economic
Corridor’s wider development
plan has also
been spearheading other
schemes. Future projects
will similarly focus on the
islands along the Eastern
Seaboard including Koh Si
Chang which lies off Chonburi
and Koh Samet which
can be found just to the
east of Rayong City, accessible
from nearby Ban Phe.
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1. ARTIFICIAL
INTELLIGENCE (AI)
AI is undoubtedly one of the
biggest tech trends at the moment,
and during 2021 it will
become an even more valuable
tool for helping us to interpret
and understand the world
around us. The volume of data
we are collecting on healthcare,
infection rates, and the success
of measures we take to
prevent the spread of infection
will continue to increase. This
means that machine learning
algorithms will become better
informed and increasingly sophisticated
in the solutions they
uncover for us.
From computer vision systems
monitoring the capacity
of public areas to analyzing the
interactions uncovered through
contact tracing initiatives,
self-learning algorithms will spot
connections and insights that
would go unnoticed by manual
human analysis. They will help
us predict demand for services
from hospitals and other healthcare
providers, and allow administrators
to make better decisions
about when and where to
deploy resources.
For business, the challenge
will be to understand the changing
patterns of customer behavior.
More human activity will take
place online – from shopping
and socializing to virtual working
environments, meetings, and recruitment
2. ROBOTICS, DRONES, AND
VEHICLE AUTOMATION
As the volume of passengers
using public transport fluctuates
from week to week, depending
on local conditions, initiatives
around self-driving vehicles will
continue at an increasing pace.
Driving efficiency across public
transport networks will be a
priority for service providers as
well as civic authorities, where
reducing human labour costs
BUSINESS SUPPLEMENT
“Bits n Bytes”
will help balance the uncertainty
around customer demand.
In recent years we have
seen the emergence of robots
in the care and assisted living
sectors, and these will become
increasingly important, particularly
when it comes to interacting
with members of society who
are most vulnerable to infection,
such as the elderly. Rather than
entirely replacing the human interaction
with caregivers that is
so important to many, we can
expect robotic devices to be
used to provide new channels of
communication, such as access
to 24/7 in-home help, as well as
to simply provide companionship
at times when it may not be
safe to be sending nursing staff
into homes. Additionally, companies
finding themselves with
premises that, while empty, still
require maintenance and upkeep,
will turn to robotics providers
for services such as cleaning
and security. On my last visit
to Bangkok Hospital Pattaya, I
noticed an autonomous cleaning
robot hard at work!
Drones will be used to
deliver vital medicine and,
equipped with computer vision
algorithms, used to monitor
footfall in public areas in order
to identify places where there
is an increased risk of viral
transmission.
STEVE DICKENS
SO HAVING SURVIVED 2020, WHAT ARE THE KEY TECHNOLOGIES TO
WATCH OUT FOR IN 2021?
3. THE AS-A-SERVICE
REVOLUTION
“As-a-service” – the provision
of services that we need
to live and work through cloudbased,
on-demand platforms
– is the key that has put the
other tech trends we talk about
today in reach of anybody. It’s
the reason why AI and robotics
are a possibility for just about
any business or organization,
regardless of their size or budget.
Thanks to cloud offerings
from companies like Google,
Microsoft, Amazon, and an
ever-growing horde of startups
and spinoffs, innovators in all
fields can deploy cutting-edge
tech with little upfront investment
in tools, equipment or
specialized people.
As the ongoing pandemic
rages around the world, we
have clearly seen that companies
that rely on cloud to
provide scalable solutions asa-service
are prospering. Take
Zoom, for example, which has
quickly become a household
name thanks to the speed with
which it was able to add servers
and increase its coverage and
quality of service.
4. EXTENDED REALITY (XR) –
VIRTUAL AND
AUGMENTED REALITY (VR/MR).
These terms cover technology
that uses glasses or headsets
to project computer-generated
imagery directly into the
user's field of vision. When it
is superimposed over what the
user is viewing in the real world,
it is AR. And when it is used to
place the user into an entirely
computer-generated environment,
it is VR.
During next year we can
again expect to see these,
in conjunction with the other
trends discussed here, assisting
in tackling challenges posed
by the current world situation.
Largely this will involve allowing
us to avoid potentially dangerous
situations where there could
be a risk of viral transmission.
For example, medical examinations
and diagnosis can increasingly
be carried out remotely. A
solution available to opticians
allows eye tests to be carried
out entirely in VR, as high-definition
cameras give a clear image
of the patient's eye. An AR
tool then allows the customer to
browse the range of glasses on
offer and see what they look like
on their own face without having
to leave their home.
We will also see an increase
in the use of VR and AR tools
within education. This will reduce
the need for us to work in
crowded classroom conditions
– if not totally, then at least in
areas and during times when it
is known that transmission rates
are high.
Let’s hope that at least technology
will improve our lot in
2021.
Steve Dickens
has worked in managerial and consultancy
roles for over 40 years with international
technology companies,15 of which
have been here in Thailand
He can be contacted at
stevedickens@hotmail.com
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MOS BURGER TO
EXPAND TO 90 OUTLETS
Mos Burger (Thailand) aims to
open 90 branches by 2024, up from
its current 16 outlets. The Covid-19
era has not fazed the company, indeed
it is focusing on the advantages
that it brings.
Chief executive Surasak Jintananarumit
was quoted as saying,
"The Covid-19 outbreak offers us
a great opportunity to acquire new
retail space to open our shops next
year,” adding, “The pandemic not
only boosted Mos Burger's brand
visibility, but also raised awareness
about food safety, benefiting us because
of our focus on cleanliness.”
Japanese based Mos Burger
had a great start in Thailand thirteen
years ago, as unprecedented
queues were pictured outside its
Central World branch. The brand’s
arrival was hailed as a craze that
was unlikely to be short-lived.
As for the future expansion
plans, look out for new outlets in
BUSINESS SUPPLEMENT
THAILAND BUSINESS NEWS
Mega Bangna, Central Pinklao and
CentralPlaza Westgate in Bangkok
amongst many other places.
The company also plans to expand
into the provinces with an outlet
to be opened in Central Complex
in Sri Racha.
SMARTPHONE SALES
DECLINE IN THAILAND
According to global research and
advisory firm Gartner, smartphone
sales in Thailand in the third quarter
of 2020 dropped 7.6% compared to
the same period last year. A total of
4.7 million units were sold against 5
million in the third quarter of 2019.
The decline in Thailand came at a
time of a worldwide drop of 5.7 per
cent.
Anshul Gupta, senior research
director at Gartner, was quoted as
saying, “Consumers are limiting their
discretionary spend even as some
lockdown conditions have started to
improve.”
The commencement of 5G offerings
didn’t make much of a positive
impact, although in future this may
become an important factor for people
deciding to refresh their phones
for newer models.
On a global level, Samsung was
still the leading brand, clocking up
sales of 80.8 million units representing
22% of market share.
Huawei took second place with
14.1 per cent of market share, followed
by Xiaomi with 12.1 per cent.
Apple dropped to fourth position
with 11.1 per cent of market share
and sales amounting to 40.6 million
units.
KASIKORN BANK TO
MAINTAIN ITS BRANCH
NETWORK
Even though much more banking
is done these days with mobile
applications, online banking portals
and ATMs, Kasikorn Bank (KBank)
intends to maintain its branches,
currently numbering 873. Although
a few branches will relocate where
there is an overlap, the overall total
will not be cut. It will also retain all its
19,990 staff.
This will come as welcome news
to consumers, at a time when some
other large businesses are reducing
their brick and mortar branches in
favor of less friendly call centers and
digital services.
Bank branches are considered
superior when it comes to discussing
loans, mortgages, complicated
financial instruments and debt relief
especially during the Covid era.
As well, many customers still value
in-branch banking for its personal
touch.
KBank co-president, Patchara
Samalapa, was quoted as saying,
”With services provided by
staff members based at physical
branches nationwide, this allows us
to ensure customers have a better
understanding of debt solutions and
can ease their financial burden at
this difficult time. Human resources
and face-to-face services are still
required in the digital age."
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BUSINESS SUPPLEMENT
FOREIGN CURRENCY UPDATE
THE U.S. DOLLAR
The U.S. Dollar lost ground and
hit a two-and-a-half year low
as confidence in the currency
ebbed, adding to losses in the
previous month. The DXY Dollar
index, the index that measures
the U.S. Dollar’s value against
a basket of major currencies,
fell from 92.64 down to 90.98.
With more stimulus expected,
even a scaled-back plan will
still mean the printing presses
will be hard at work. Against the
Thai Baht, the U.S. Dollar briefly
dipped below the all-important
30.00 level to hit 29.98, before
rebounding to 30.07. Whether
or not the Baht will be subject
to central bank intervention in
the future remains to be seen,
but the 30.00 mark could well
be an area where defenses are
mounted.
THE BRITISH POUND
The British Pound rose from
1.3181 to a high of 1.3519 likely
due to dollar weakness and also
on hopes of a breakthrough on
the Brexit front. As Brexit talks
became more complicated the
Pound retreated back to 1.3232
but remained volatile as deadlines
were extended. Vaccine
rollout news did little to move
Sterling’s value, with the UK
stock market making gains instead.
Against the Thai Baht,
the Pound rose to 40.70 before
falling back to 39.84. Going forward,
GBP/THB rates will likely
be kept in check by the spectre
of a weak dollar.
THE JAPANESE YEN
The Japanese Yen once again
strengthened against the U.S.
Dollar moving from 105.24 to
104.02 but this time held on to
the gains. With stock markets
looking as though they have the
potential to top out, and with
the dollar falling out of favor,
there is a chance that the Yen
could see more strength.
Against the Thai Baht, the Yen
rose from 0.2849 to 0.2899 before
moving back to 0.2871.
THE RUSSIAN RUBLE
After 6 months of a generally
weakening trend the fortunes of
the Ruble reversed and the currency
strengthened from 77.60
to the U.S. Dollar to 72.88,
more than a six per cent move.
This puts it back to levels last
seen in September. Yet volatility
remains elevated and as a
result, future direction is hard
to predict. The Ruble strengthened
against the Thai Baht
from a low of 0.3910 to reach
0.4130, reversing last month’s
move.
THE EURO
The recent consolidation of
the EUR/USD cross rate gave
way to a strong upside breakout
with the Euro moving from
1.1784 all the way to 1.2117.
As the main constituent in the
basket of currencies that the
USD trades against, it is unsurprising
that the Euro would take
up the slack on the other side
of the Dollar’s weakness. This
comes even in spite of the fact
that the ECB continues to take
an easing bias. Against the Thai
Baht the Euro rose from 35.59
to 36.44 a rise of nearly 2.5 per
cent.
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HONG KONG AIRLINES TO
AXE 250 CABIN CREW JOBS
As the aviation industry continues
to struggle, Hong Kong Airlines has
announced that it will cut 250 cabin
crew positions as part of its latest
headcount reduction.
This comes as the coronavirus
continues to pin down the airline’s
ability to restore its flight schedules,
forcing it to keep most of its planes
grounded.
Hong Kong Airline’s director of
service delivery, Chris Birt, was quoted
as saying in a memo, “These ongoing
adjustments have not only drastically
affected our revenue but also
reduce our operating crew and staffing
requirements in the foreseeable
future,” adding, “Following a review of
our medium-term cabin crew requirements,
we have made the very difficult
decision to permanently reduce our
cabin crew numbers.”
BUSINESS SUPPLEMENT
AROUND THE ASIAN REGION
The cuts follow a previous reduction
of 170 cabin crew jobs in February
2020 as well as more than 200 other
positions throughout the company.
A Hong Kong Airlines spokeswoman
was quoted as saying, “The
compensation package offered to all
affected cabin crew will be in full compliance
with the employee’s conditions
of service and local labor laws.”
SINGAPORE LEADS A PUSH TO
SELL LAB-GROWN CHICKEN
Eat Just, a San Francisco based
startup company, has been given the
go-ahead to offer its lab grown chicken
meat to customers in Singapore.
It constitutes the first such regulatory
approval for a product of this type.
Whilst there are several meat alternatives
available from now famous
companies such as Impossible Foods
and Beyond Meat, most of these are
plant based products, whereas Eat
Just’s meat is grown in a lab from actual
animal muscle cells.
Singapore’s Food Agency meticulously
checked quality control and
safety as part of its approval process.
Eat Just’s Co-founder and CEO,
Josh Tetrick, was quoted as saying,
"The meat, to be sold as nuggets, will
be priced at premium chicken prices
when it first launches in a restaurant in
Singapore in the very near term," adding,
"I would imagine what will happen
is the US, Western Europe and others
will see what Singapore has been able
to do, the rigors of the framework that
they put together. And I would imagine
that they will try to use it as a template
to put their own framework together.”
Due to its small size, Singapore
is forced to import around ninety per
cent of its food and so the government
is very open to new technologies that
will make it less reliant on outside supplies.
CHINA’S EXPORTS RISE
STRONGLY
China's exports surged in November
by 21.1 per cent year-on-year, totaling
US$268 billion and posting their
highest headline growth rate in over
three years.
It adds to other robust economic
numbers coming of China of late, as
the country remains largely virus free.
Economists polled by Bloomberg
expected the number to come in at
around twelve per cent, following a
respectable 11.4 per cent rise in October.
Electronics and medical devices
drove the increase with 61.9 per cent
growth and 38.4 per cent growth respectively.
PPE products also saw high
growth, with facemasks seeing a 33
per cent rise. Most of the shipments
headed to the U.S. and Europe,
where the virus still rages on.
With falling imports, China posted
a trade surplus with the rest of the
world of US$75.42 billion, the largest
since records began in 1990.
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10% Net for 5 years
Buy back option Finance available
info@tudorgroupthailand.com
+66 853952021
Insurance for expats
Health Home Motorbike
Car Condo Etc.
Your local insurance broker in Pattaya
+66(0)38-415-795
www.aainsure.net
038 416891-2
clean-4you.com
High Tower Co., Ltd. Tel: 038 411 009
For all your advertising enquiries - Tel: 0846 77 43 60
THE ROYAL MINT SENDS A COIN
INTO SPACE IN HONOUR OF
'STARMAN' DAVID BOWIE
BUSINESS SUPPLEMENT
The Royal Mint, the Original
Maker of UK coins, has today
launched a commemorative
coin celebrating the career of
one of Britain's most enduring
musical icons - David Bowie.
It is the first time that a UK
coin has been sent into space,
and celebrates the intergalactic
legacy of David Bowie and his
hits including Starman, Life on
Mars? and Space Oddity. The
coin reached 35,656m and orbited
the Earth's atmosphere
for 45 minutes before safely descending
back to Britain.
The David Bowie commemorative
coin is the third in The
Royal Mint's 'Music Legends'
collection, and follows coins
in honour of Queen and Elton
John. The latest coin celebrates
rock's definitive chameleon with
a design inspired by an image of
David Bowie from his time spent
living and recording in Berlin.
The coin's design includes the
iconic lightning bolt motif from
Aladdin Sane, and captures
Bowie's career journey.
Using the latest innovative
technology and manufacturing
techniques, the lightning bolt
that features on a number of the
special edition coins appears
laced with stardust to create
a glitter effect - elevating the
stunning detail of the coin.
Clare Maclennan, Divisional
Director of Commemorative
Coin at The Royal Mint said,
"We are thrilled to unveil the
third coin in The Royal Mint's
'Music Legends' series, honouring
the intergalactic legacy
and career of David Bowie. In
recognition of Bowie's first hit
single 'Space Oddity', we felt it
was fitting to send his coin into
space and celebrate the Starman
in his own pioneering fashion.
David Bowie's music has
inspired and influenced generations
of musicians and we hope
this commemorative coin will be
cherished by fans around the
world."
Born in Brixton, South London
in 1947, Bowie started life
as David Robert Jones. By the
time he was 19 he had taken
on his iconic name and began
pursuing a career in pop music.
Five days ahead of the
Apollo 11 launch in July 1969,
'Space Oddity' was released in
the United Kingdom. The single
reached number five in the
charts, making it Bowie's first
success as a writer and performer.
David Bowie's influence
can be seen and heard everywhere
and he continues to inspire
hundreds of millions of
musicians worldwide.
Available as limited-edition
precious metal Proof editions
and a standard Brilliant Uncirculated
edition, the Brilliant Uncirculated
coin is also available
in three different slipcase covers
exclusive to The Royal Mint
- a fitting tribute to the career
of one of British music's most
enduring icons. View the full
collection on The Royal Mint's
website www.royalmint.com/DavidBowie
Email: ben.hightowerltd@gmail.com
www.Thailand-Business-Supplement.com
BUSINESS SUPPLEMENT
GETTING A BRITISH PASSPORT FOR YOUR THAI CHILD
British Citizen when you have a
baby with a foreign partner, your baby
is also entitled to a British Passport.
There are some countries which don’t
allow dual nationality but Thailand and
the UK both allow their citizens to be
dual passport holders. So, in most cases
your baby will be eligible for a British
passport.
There is quite a lot of paperwork to
be collated so as soon as you find out
your partner is pregnant start finding
out the documents you need as some
things may need to be sent from overseas
or copies obtained.
You must supply two color photographs
of the baby and it is best to use
a professional photography shop who
are experienced in taking passport
photos for babies (if the child is very
young) as the photos have to match
the guidelines 100%. The passport
application form must also be countersigned
by someone who has known
the family for 2 years, and they should
be either a British citizen, EU citizen or
a commonwealth/US citizen. If they
are from the EU they should also supply
a copy of the data page from their
passport, your application may be processed
faster if your countersignatory
is from the UK or EU.
If the Mother is Thai, then the documents
she needs to supply are her
Birth Certificate, Thai Identity Card
and house registration (Tabien Baan)
as well as her passport if she has one
and any marriage/divorce or change
of name certificates. She may also
be asked to supply her hospital/birth
records to prove that she gave birth
to the child who the passport will be
issued to.
The Father (British Citizen) needs
to supply his passport and the long
version of his Birth Certificate (the one
with his parents names on). If the
father was born after 01/01/1983 he
will also need to supply a copy of his
parents birth certificates and their marriage
certificate if they were married.
If both parents are British Citizens
then they would both need to supply
these documents. If the Mother is
British then the hospital records may
not be required but it is best to request
them from the hospital anyway.
You should also include a selection
of photos showing the Mother
during her pregnancy and the child
with both parents since the birth until
the time of applying for the passport.
In addition to this, you may also
be asked to supply photos of the
child with both parents from the time
of birth to the time of applying for the
passport.
If the child already has a Thai or
other nationality passport then you
will need to supply that also. Along
with the babies original birth certificate
and completed application
form.
If your child has had any change
of name since the registration of
birth then you will need to supply
legal documents for this also.
There are some exceptions in
which your child may not qualify for
a British passport including if you
were also born overseas. If this is
the case, then please get further advice
before deciding not to apply, as
a British passport will be very helpful
for your child’s future.
Whether you plan to travel overseas
in the near future or not, it’s a
good idea to apply for the passport
as soon as possible. As we’ve seen
this year, it may be necessary to go
back to our home country unexpectedly
or end up staying longer than
planned in a foreign country and it’s
always better to have the strongest
passport that you qualify for in these
situations. If for any reason, you decide
to move back to the UK, then it
will be much easier if your children
already have British passports.
If you would like to apply for a
British passport for your Thai child
then please contact Darren at info@
keyvisathailand.com who can make
the process simple, easy and stress
free.
081-004 5397
Office: 038-422-131
Fax: 038-412-277
E-mail: info@keyvisathailand.com
High Tower Co., Ltd. Tel: 038 411 009
For all your advertising enquiries - Tel: 0846 77 43 60
FOODMART
SUPERMARKET
FOODMART
Offers a wide selection of
the best foods and beverages
from around the world
at reasonable prices.
Tel:
038-303 467
FOODMART
Is located directly
on Thappraya Road
north of Thepprasit
Road, opposite
Pan Pan Restaurant.
On Thappraya Road, Jomtien 316/3 Moo 12, Nongprue, Banglamung, Chonburi 20150
HOW TO MAKE MORE SALES
USING THE SCIENCE OF
NEUROMARKETING
BUSINESS SUPPLEMENT
First of all, neuromarketing isn’t
as complicated as it sounds. It simply
takes long known psychological
facts and implements them into
marketing.
Let’s start with the area of web
copy, instead of talking about your
product and what it can do - write
about your customer and what they
get from it.
EXAMPLE 1
Our product has a range of benefits
to increase sales and maximise
profit.
EXAMPLE 2
You will sell more of your products
and make more profit from
your website with this product.
Which sentence entices you
more to buy? Most people say sentence
2.
Neuromarketing appeals to the
unconcious mind or the old brain,
the part that is associated with
survival, food and sex - the most
primitive part of our brain.
This part of the
brain is wired to be
selfish, to take care
only of ourselves.
That’s why we
need to use the
words you and
yours a lot to attract
and
keep the interest of users.
We can also take advantage of
the power of reprocity, when you do
something for someone they feel
obliged to give something back so
handing out a freebie is always a
great way to start. Do you remember
when charity donation forms
came through the door? They often
came with a free pen!
The unconcious mind is also
trained to notice change, so any
moving items on a website are likely
to attract it. Rotating banners and
banners are a good way to show
change on your website, just stay
away from full width sliders as they
slow your website down and reduce
conversion rates.
Users are most likely to buy
from someone who is similar to
them and who they find attractive,
so try to add photos of yourself and/
or your team onto the website and
make them more casual than business
like.
Add plenty of testimonials and
social proof to your website and include
as much information as you
can about your reviewers: name,
company, location and a photo if
possible.
This gives your users a sense
of security that other people similar
to them have bought and liked your
product.
Neuromarketing and design
are the future of online sales, if
you would like to know more then
please contact Gemma via email -
gemma@pdsconsultingsolutions.
com
Gemma Purnell
+66 33 039 399
gemmapurnell.com
gemma@gemmapurnell.com
Email: ben.hightowerltd@gmail.com
www.Thailand-Business-Supplement.com
BUSINESS SUPPLEMENT
THAILAND SHOULD PUSH TO BECOME A LEADING MEDICAL HUB
Thailand may be famous as
a tourist destination, but not so
much as a hub of medical excellence.
Of course plenty of people
come to the Kingdom for medical
treatment, and after doing some
research it is clear to see that
Thailand can offer superior medical
care often at a lower cost than
other countries.
Yet Thailand has not fully solidified
its place as a major medical
hub and does not widely enjoy this
status on the world stage just yet.
At a recent forum held by
Forbes Thailand called 'Thailand's
Mega Trends Forum 2020' the
positive and negative impacts of
becoming a leading medical hub
were discussed. The opportunity
exists for Thailand to become
South East Asia‘s first medical hub
before new pandemics emerge.
The dean of Siriraj Hospital's
Faculty of Medicine, Dr. Prasit
Watanapa, was quoted as saying,
"Humans, animals and the environment
are intertwined. As long
as we cause climate change, we
will face new diseases, as the migration
of [animal] vectors brings
about the rapid spread of viruses,”
adding, "Covid-25 and Covid-30
will come. Three months ago, I
warned of a second wave [of the
coronavirus]. We should learn to
tackle it and identify an opportunity."
He noted that there had been
four other pandemics already
in just the last 20 years including
SARS, ZIKA, Swine Flu and
MERS, but these had been more
successfully con- tained
worldwide than
the current Covid
19 outbreak.
As well,
prevention
should be
a priority
since vaccines
may
be in short
supply at critical
times as
developed nations
rush to secure hundreds
of millions of
doses.
Dr. Prasit
Watanapa was also
quoted as saying,
"Our local development
is very limited
because we still import
vaccines from abroad.
However, vaccination is
now a matter of national security,"
adding, "I don't think CLMV [Cambodia,
Laos, Myanmar and Vietnam]
countries will set up vaccine
factories. Indonesia is the only
exception [in the region]. Thailand
should tap into this opportunity
now that we know our strengths in
handling Covid-19."
Technology should also play
a leading role in diagnostics and
tracing. IT systems should better
help communication of health
protocols as well as improve
the targeting of medical
care.
Dr. Prasit Watanapa
was further quoted as saying,
"If we can enhance our
health literacy, everything
will become much
more convenient.
We
can
predict the risk of cancer, drug
allergies, and optimize medical
procedures. With the help of AI
technology we have received from
China, we have been able to diagnose
Covid-19 much faster and
with increased accuracy," adding,
"5G technology has helped support
telemedicine. Currently, we
are collaborating with Huawei to
develop AI and Deep Learning
technology for healthcare, which
other countries in the region are
not able to do. Thailand is
a leader.”
High Tower Co., Ltd. Tel: 038 411 009
For all your advertising enquiries - Tel: 0846 77 43 60
READY
TO MOVE IN
LUXURY LIVING AT
AFFORDABLE PRICES
www.villaasiatic.com
Contact Info
Tel: 090-226-4287 (EN)
063-382-1881 (TH)
info@villaasiatic.com
Facebook: VILLA ASIATIC
by Fed Property Co.Ltd
Railway Bypass, Moo 7, Nongplalai,
Banglamung, Chonburi 20150
Trattoria Pizzeria
Fresh
From
Our
Farm
Experience the authentic taste of Tuscany,
right in the heart of Pattaya
Enjoy succulent lamb, tasty grilled chicken, mouthwatering veal and many more
delicious options, all made with top grade meat from Luca’s own organic farm
Sample great Italian wines - with special promotions
Reservations:
081-861-3446
Beach Road, Pattaya, after Soi 6/1
* FREE PARKING
tirreno@ptty2.loxinfo.co.th
: Trattoria Pizzeria Toscana
While bar charts, line graphs
and simple numbers are hardly
capable of providing the defining
answer to many economic,
social and political questions,
they are certainly a good way of
obtaining a general overview of
any particular subject.
Each month the Business
Supplement will look into a
brace of statistical information
and provide readers with what
we consider to be the central elements
of these figures.
BUSINESS SUPPLEMENT
JUST THE STATISTICS
THAILAND’S LARGEST
SHOPPING MALLS
Thailand is famous for its
abundance of opulent and sizeable
shopping malls even at a
time when more and more shopping
is done online.
Malls enable customers to
touch and feel goods, engage
in real world retail shopping with
immediate satisfaction and dine
at a wide choice of restaurants.
Whilst many of Thailand’s
largest malls are in Bangkok
there are plenty outside of the
capital too.
The largest shopping mall
in Thailand is the CentralPlaza
Westgate Mall in Bang Yai, Nonthaburi
with a total gross leasable
space of 550,278 square
meters. It was opened in 2015
and incudes a Central department
store, an Ikea store and a
Cineplex.
In second place is the iconic
Icon Siam mall in Bangkok with a
leasable area of 525,000 square
meters. A dazzling fountain show
using high-pressure water jets attracts
visitors as well as the mall’s
riverside location.
The well-established Central-
World and the famous Siam Paragon,
both in central Bangkok, take
3rd and 4th positions with 429,000
and 300,000 square meters of
leasable space respectively.
Outside of Bangkok, in 5th position,
is Central Phuket, also with
300,000 square meters of leasable
area
CentralPlaza Nakhorn Ratchasima,
Future Park Rangsit, Kadsuankaew
in Chiang Mai, Central
Festival Pattaya Beach, and Mega
Bangna in that order take the remaining
five positions in the top
ten. All have over 200,000 square
metres of leasable space.
MOST POPULAR CARS
AND PICKUP TRUCKS
IN THAILAND
Thailand’s best selling vehicles
continue to be dominated by
pickup trucks but there have been
some interesting changes over the
years.
In 2020 the Toyota Hilux was, at
the time of writing, the best selling
model overall with sales of 107,110
units. The Isuzu D-Max was in
close second place with 106,346
vehicles sold.
The feature is available for
both smartphone and PC versions
of LINE.
LINE Meeting is suitable for
daily usage, both for Work From
Home and for Stay at Home
Key functions:
• Quickly creating a URL to
invite other LINE users to a meeting
• Meeting windows can be
minimized, allowing attendees to
answer chats, and type replies to
an automatically created special
chat room for the meeting that
will disband after the meeting
• LINE Meeting supports LINE
Group VDO Call, which is suitable
for work and pleasure. The
function is available for both
smartphone and PC version of
These two models have been
in a tussle for first position for the
last 18 years, with the Toyota Hilux
making the top spot every year
from 2006 to 2016 and the D-Max
in second place for most of those
years. In 2017 the D-Max took the
top position but gave it up the following
year.
The Ford Ranger, another pickup
model, did well in 2017, 2018
and 2019 reaching third place but
slipped to sixth position in 2020
with 19,982 units sold, about a fifth
of the two frontrunners.
Away from the pickup market,
the now very easy to spot Mazda 2
with its quite distinctive shape was
the top selling sedan car in 2018
and 2019 and third best in 2020
with 21,323 vehicles driven off the
forecourt in the latter period.
Other top selling sedans have
been the Toyota Yaris and the Honda
City, coming in at 3rd and 4th
place respectively for all vehicles
in 2020.
Mitsubishi’s Triton pickup put in
a respectable showing scoring 7th
position and Honda did well with its
Jazz model in 2020, with the car
coming in at 9th place.
A notable new entry into the top
10, in tenth place, was the Nissan
Almeria with 15,517 units sold.
LINE REVEALS THE SKYROCKETED USAGE
OF "LINE VDO CALL" AND "LINE MEETING"
Proven its mission of Closing
The Distance and perfect features
for Work From Home practice
LINE Thailand solidifies its
position as the number 1 chat
platform among Thais, revealing
that the usage of LINE VDO Call
and LINE Meeting increased by
400% and 480% respectively
since the beginning of 2021. The
development is in line with the
new wave of COVID-19 outbreak
and the embrace of Work From
Home policy in Thailand. These
features make working at home
simple and effective, while staying
connected with friends and
family at all times.
The COVID-19 pandemic --
which started in 2020 -- forced
Thais to adopt online tools in
works and communications as
their daily drivers. When the
new wave of outbreak broke out
at the beginning of 2021, LINE
users went back to using Group
VDO Call and checked out the
recently debuted LINE Meeting
for both business and pleasure.
As a result, Group VDO Call usage
skyrocketed by more than
400% (on January 5th compared
to January 3rd). Meanwhile,
LINE Meeting -- a newly debuted
feature that allows LINE users
to attend meetings without being
friends -- saw its usage rise
by more than 480% (on January
5th compared to January 3rd).
The development reflects the
popularity of the platform and its
features that satisfy the need of
users in terms of social affairs and
communications, be it personal affairs
or works. The majority of usages
were from Smartphones, with
"Youth" being the most popular filter
and "Christmas" being the most
popular effect.
With LINE Meeting, users can
create a link to an online meeting
and share it to other LINE users
without creating a chat room or inviting
users to a chat group, complete
with a background image and
facial filters to customize avatars.
LINE*, with the maximum capacity
of 500 attendees
• LINE Meeting organizer can
remove unwanted attendees from
a session, making LINE Meeting
secured and free from disturbing
or ill-mannered attendees
• LINE Meeting also has other
useful functions that will make
your meetings smooth, such as
"Watch Together" that shares a
screen or a YouTube video during
a meeting, complete with a myriad
of effects and filters* that can be
previewed, as well as read-to-use
and customizable background
images, i.e. blurring background
image for outdoor meeting
LINE has become the 5th essential
element of the Thai people,
an important channel in living
with the New Normal that makes
lives simpler, while closing gaps
between people and information
and services, via the use of technology.
LINE became a platform that
understands Thais and a Life
Infrastructure that truly satisfies
their ever-changing lifestyles.
High Tower Co., Ltd. Tel: 038 411 009
For all your advertising enquiries - Tel: 0846 77 43 60
EXIM Thailand has collaborated
with FedEx, a global provider
of express transportation
and one of the world's largest
express transportation companies,
to promote international
trade among Thai entrepreneurs
and SMEs via a digital platform.
EXIM Thailand aims to offer both
export credit and export credit
insurance facilities.
Mr. Pisit Serewiwattana,
President of Export-Import Bank
of Thailand (EXIM Thailand), revealed
that EXIM Thailand had
entered into a Memorandum
of Understanding (MOU) with
FedEx Express International
(Thailand) Limited (FedEx) to
promote Thailand's international
trade via a digital platform. The
MOU promotes mutual cooperation
towards data connection
and activities to provide entrepreneurs,
especially Small and
Medium Enterprises (SMEs),
with in-depth international trade
knowledge and better access
to international business opportunities.
EXIM Thailand will
provide funding and financial
advice and a risk-hedging facility
tofacilitate international trade
so small businesses can trade
online with confidence and without
concerns about payment defaults
by overseas buyers. FedEx
will support EXIM Thailand's
customers by offering logistics
solutions for fast and reliable
delivery and access to markets
in the domestic and international
network. FedEx Express serves
customers in more than 220
countries and territories.
"The collaboration between
EXIM Thailand and FedEx is
expected to grow Thailand's international
trade by more than 5
billion baht a year. This collaboration
will enable both companies
to be more responsive to
behaviors of today's consumers
who look for goods and services
that are made available on safe
and speedy platforms. This
strategic alliance supports the
Bank's strategy of developing
and expanding Thai trade and
investment globally, to help drive
Thailand's export and economic
recovery," added Mr. Pisit.
BUSINESS SUPPLEMENT
EXIM THAILAND WORKS WITH FEDEX TO
SUPPORT THAI EXPORTERS WITH FINANCIAL
FACILITIES AND INTERNATIONAL BUSINESS
OPPORTUNITIES VIA DIGITAL PLATFORM
Email: ben.hightowerltd@gmail.com
www.Thailand-Business-Supplement.com
BUSINESS SUPPLEMENT
MITSUBISHI MOTORS THAILAND CELEBRATES THE FIRST
MITSUBISHI OUTLANDER PHEV PRODUCTION UNIT IN THAILAND
Mitsubishi Motors (Thailand)
Co., Ltd. celebrates NEW MITSUB-
ISHI OUTLANDER PHEV - 'The
First Production Unit in Thailand
Ceremony' at its Proving Ground
in Si Racha, Chonburi, signifying a
new milestone for Mitsubishi Motors
Thailand towards sustainable
mobility. The event was presided
over by Mr. Suriya Jungrungreangkit,
Minister of Industry and Mr.
Kazuya Nashida, Ambassador Extraordinary
and Plenipotentiary of
Japan. Both the minister and the
ambassador experienced the first
driving of the vehicle in accompany
with Mr. Morikazu Chokki, President
and CEO, Mitsubishi Motors (Thailand)
Co., Ltd. and Mr. Thawatchai
Srithong, Vice Governor of Chonburi
province joined the event also.
With the occasion of the first
Mitsubishi Outlander PHEV unit produced
in Thailand, Mr. Suriya Jungrungreangkit
, Minister of Industry
said that "The ceremony is a significant
milestone for Mitsubishi Motors
Thailand as it proves the company's
leadership in creating a sustainable
future through its advancement of
automotive technology and electrification
which are allied to the government
agenda to advance green
technology and innovation as well
as reduce environmental footprint
for a greener future and a more
sustainable economy. We currently
emphasizes on the new development
model, the BCG Model which
directs Thailand towards Bio Economy,
Circular Economy and Green
Economy. The Eco Car and the transition
into production base for electric
vehicles are what we are focusing.
In the next 10 years, we aims
to increase EV production to 30%
of total car production in the country.
Consequently, the government
has planned the several measures
to promote the investment of electric
vehicles, to stimulate domestic
demand, and to prepare all needed
infrastructures to foster EV industry
in Thailand."
Mitsubishi Motors has invested
over 3,000 Million baht to produce
THE OUTLANDER PHEV, one of
the most cutting-age technology of
automotive vehicle in its history, at
the Laem Chabang factory in Thailand.
It can be said that Thailand is
Mitsubishi Motors Corporation's first
PHEV production factory ever established
outside Japan.
for Thai customers.
Mr. Morikazu Chokki, President
and CEO, Mitsubishi Motors (Thailand)
Co., Ltd., said,
"The Outlander PHEV is not
only the world first Plug-in Hybrid
SUV but also the world's best -selling
PHEV. The secret of its world's
best-selling is that it is a combination
of legendary Mitsubishi Motors'
DNA, including "Pajero", our legendary
SUV "Mitsubishi Lancer Evolution",
the king of World Rally Championship
that brought the superior
performance legend of Super All-
Wheel Control (S-AWC) technology
and "i-MiEV" the world's first electric
vehicle mass production. The vehicle
then, is not only a good choice of
alternative fuel vehicle for Thai customers,
but it provides a comfortable
and high driving performance also."
"Thailand is firmly Mitsubishi
Motors' main production and
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Mr. Takao Kato, Chief Executive
Officer of Mitsubishi Motors Corporation
said, "Thailand and ASEAN
are a vital growth driver in MMC's
new mid-term business plan an
nounced in July this year. Driving
the growth of Thai economy, we
are committed to contributing to the
preservation of the environment of
the country through the introduction
of THE OUTLANDER PHEV. Mitsubishi
Motors Thailand is chosen to
be the first country in the world outside
Japan to produce this flagship
model -THE OUTLANDER PHEV as
the mark of our confidence in Thailand's
potential for domestic growth
and the Laem Chabang Factory production
capability which is also the
MMC's global production hub".
The production of Mitsubishi
Outlander PHEV in Thailand has
presented Mitsubishi Motors'mission
to respond to the Thai government
policy that aims to driving
Thailand to be production base for
the electric vehicles. The vehicle
itself has been designed with the
advanced and eco-friendly technologies
for the future. It is the first
Thai-Made Japanese PHEV that will
offer environmental-friendly solution
export hub and we remain committed
to strengthening our position
in Thailand. In 2018, we achieved
the five-million unit production milestone.
In 2019, we celebrated
exporting 4 Million vehicles and
was ranked No. 1 among car exporters.
Earlier this year, we have
commenced the New Paint Factory
and Factory Reconstruction Project
with the investment of more
than 7 Billion baht. Today, we celebrate
another milestone to produce
the first unit of the new Mitsubishi
Outlander PHEV. And I am deeply
grateful to the Thai government,
the Ministry of Industry, Thailand's
Board of Investment, and everyone
for the support provided to Mitsubishi
Motors Thailand and for bringing
us to this milestone." added Mr.
Chokki.
Mitsubishi Motors Thailand has
put maximum capacity to produce
the vehicle at the Laem Chabang
factory. It has planned to deliver the
Mitsubishi Outlander PHEV to Thai
customers by mid of January 2021.
The vehicle is now available for
booking at PHEV Authorized Dealers
of Mitsubishi Motors Thailand
nationwide.
High Tower Co., Ltd. Tel: 038 411 009
For all your advertising enquiries - Tel: 0846 77 43 60
BUSINESS SUPPLEMENT
ERICSSON PROJECTS THAT FOUR OUT OF EVERY
TEN MOBILE SUBSCRIPTIONS IN 2026 WILL BE 5G
Ericsson (NASDAQ: ERIC)
projects that four out of every ten
mobile subscriptions in 2026 will be
5G. This forecast is included in the
latest edition of the Ericsson Mobility
Report. Current 5G uptake in
subscriptions and population coverage
confirms the technology as
deploying the fastest of any generation
of mobile connectivity. The
report estimates that by the end of
2020, more than 1 billion people -
15 percent of the world's population
- will live in an area that has
5G coverage rolled out. 220 million
global 5G subscriptions are also
expected by the end of this year.
In 2026, 60 percent of the world's
population will have access to 5G
coverage, with 5G subscriptions
forecast to reach 3.5 billion, estimated
to account for more than 50
percent of mobile data traffic at that
time. In South East Asia and
Oceania, 5G is predicted to be the
second most popular technology in
2026, only behind LTE, surpassing
380 million subscriptions and accounting
for 32 percent of all mobile
subscriptions.
Nadine Allen, Head of Ericsson
Thailand, says: "5G will enhance
existing digital services and use
cases like video streaming, sports
streaming, mobile gaming and
smart home services. Augmented
Reality (AR) alone is likely to
drive more than half of all overall
immersive media revenues for service
providers compared with other
services like cloud gaming,VR content
and in-venue digital services.
AR gaming is likely to be the main
initial driver for AR. Other application
areas for AR, such as TV and
video viewing, home planning and
school and educational usage,
will follow.""Being the first nation
in Southeast Asia to roll out 5G,
people in Thailand have already
started to experience some of the
key benefits of 5G for consumers.
Meanwhile, Ericsson Thailand is
working closely with the Royal Thai
Government as well as the ecosystem
players in Thailand to support
the country's digital transformation,
which mainly involves Industry 4.0
and 5G for enterprises. The success
of 5G in the consumer market
will be crucial for service providers,
underpinning the network expansion
to enable them to also target
new use cases for industries and
enterprises." In South East Asia
and Oceania, total mobile data traffic
continues to grow steadily with
a compound annual growth rate
(CAGR) of 33 percent for the
forecast period. It is expected to
reach 32EB per month in 2026,
equivalent to 33GB per month per
smartphone. Growth in mobile
data consumption has translated
into more diversified and generous
data plans from mobile operators
across different geographies. The
second half of this year has also
seen a number of commercial 5G
launches in South East Asia and
Oceania with live networks now
in Australia, New Zealand and
Thailand. Upcoming spectrum
auctions planned for 2021 in countries
like Vietnam and Malaysia will
bring additional 5G deployments
next year. The Ericsson Mobility
report highlights why 5G success
will not be limited to coverage or
subscription numbers alone. Its
value will also be determined by
new use cases and applications,
the first of which have already
started to emerge. Critical IoT, intended
for time-critical applications
that demand data delivery within a
specified time duration, will be introduced
in 5G networks. This will
enable a wide range of time-critical
services for consumers, enterprises
and public institutions across
various sectors, with 5G public
and dedicated networks. Cloud
gaming is another emerging application
category. The combined capabilities
provided by 5G networks
and edge compute technologies
will enable game streaming services
on smartphones to compete
with a quality of experience (QoE)
that is on par with PC or console
counterparts, opening up for innovative,
immersive games based on
mobility.
According to the new Harnessing
the 5G Consumer Potential
report from Ericsson ConsumerLab,
the 5G consumer market
could be worth USD 31 trillion
by 2030 globally, with communications
service providers
(CSPs) earning USD 3.7 trillion
of that total - a figure that could
increase further as new adjacent
digital services opportunities
arise. In South East Asia,
Oceania and India the report
estimates that CSPs could earn
USD 297 bn in 5G-enabled consumer
revenues by 2030. 79%
of the total service provider 5G
digital services revenue , estimated
at 7.5B USD by 2030,
will be driven by enhanced
video and HiFi music. 5G digital
services include video, music,
gaming, augmented/virtual
reality and consumer IoT services.
Download the November
2020 edition of the Ericsson
Mobility Report.
Email: ben.hightowerltd@gmail.com
www.Thailand-Business-Supplement.com
BUSINESS SUPPLEMENT
SUDOKU
These Sudoku puzzles are pitched at a middle level: not too easy, and not too frustratingly hard, for the average person.
We will publish the solutions in next month’s issue.
CROSSWORD
TRIVIA Quiz
ACROSS
5. Like green or blue, for example (6)
6. British Airways init. (2)
7. Retained (4)
8. Government abbrev. (4)
9. Ended working life (7)
11. clean with brush (5)
13. Missing in Action init (3)
DOWN
1. An undisclosed number (4)
2. Fixing device with nut (4)
3. Pulled along the ground (7)
4. Over, higher than (5)
10. Help (3)
12. United Nations (init.) (2)
1. The Malagasy Republic was located on which large island?
2. In what year did the military government of Burma change the name of the
country to Myanmar?
3. 1. Called after a lengthy worldwide voyage, The Cruise of the Snark was
written by which famous American novelist who died in 1916?
4. Which country famously upset the favourites to win the 1995 Rugby Union
World Cup?
1
2 3 3
4
5. Hastings Banda was the first head-of-state of which southern African
nation?
5
6
6. One American and one Vietnamese were awarded the Nobel Prize for
Peace in 1973? The American accepted; the Vietnamese declined. Name them.
7. What was the name of the real-life English governess in the movies and
stage play ‘The King and I’?
7
8
8. What was the name of the movie starring Robert de Niro as the former
world middleweight boxing champion Jake La Motta?
9. Jellied petroleum which burns at about 2000 degrees centigrade is a weapon
better known by what one-word name?
9
10. Dr Ernst Chain, a German who lived in Britain, and two others were
awarded the Nobel Prize for Medicine in 1945 for the discovery and development
of penicillin? Name the other two awardees.
11 13
10
Answers:
1. Madagascar 2. 1989 3. Jack London 4. South Africa 5. Malawi 6. Henry Kissinger & Le Duc
Tho 7. Anna Leonowens 8. Raging Bull 9. Napalm 10. Howard Florey & Alexander Fleming
12
CROSSWORD ANSWERS
ACROSS 5./Colour 6./BA 7./Kept 8./govt 9./retired 11./scrub 13./MIA
DOWN 1./Some 2./Bolt 3./Dragged 4./Above 10./Aid 12./UN
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*The Pattaya & Bangkok Business Supplements are published by High Tower Co., Ltd.
FITNESS & YOU
- THE KEY TO A BETTER LIFE -
In these uncertain times it is a
good idea to look at possible alternatives
if your normal routine
is disrupted. Take for instance if
your favourite gym has to close
because of . . . (let’s not mention
the word). It’s time to see how
you can compensate for this situation.
It's absolutely possible to
get an effective strength-training
workout without leaving your
home — if you have the right
equipment, that is.
In this article we will show
you nine things you'll need to
set up the ideal at-home training
center.
A THICK MAT
Pushing your muscles to their
max means strength training can
(and should!) be a little uncomfortable.
However, if your knees
start to hurt because you're
kneeling on the ground, or your
low back starts aching because
you're doing crunches on an old
yoga mat, there's a good chance
you'll end your workout early.
Alternatively, you can buy a couple
of pieces of premium rubber
flooringtiles that are easily removed."
KETTLEBELLS
Andrew Seymour, General Manager
at SEARA Sports Systems
in Pattaya, recommends investing
in a set of 4, 10, and 16 Kilo
cast iron kettlebells. "These
compact weights will last a lifetime
and are a great way to build
strength and turbocharge your
cardiovascular routine,"Andrew
says. Kettlebell originated in
Russia and are one of the best
workouts available. You can find
literally hundereds of videos
on YouTube that give excellent
technical instruction and various
workout plans.
BUSINESS SUPPLEMENT
RESISTANCE BANDS
You could invest in a set of dumbbells—or
you could buy a few resistance
bands, which are cheaper
and more portable and give
excellent isometric movement,"
Plus, they're easy to pack, which
may inspire you to stick to your
routine when you travel, he adds.
Again there are hundereds of You-
Tube videos available to find interesting
workouts.
STABILITY BALL
Using a stability or fitness ball instead
of a bench to perform core
and strength-training exercises
can help to boost your calorie
burn by challenging your balance.
Additional muscles are recruited
when the body tries to stay steady,
which means you're getting more
out of every rep.
JUMP ROPE
As any personal trainer will tell
you, doing cardiovascular exercise
is key if you want to see your
muscle definition shine through.
Jumping rope is a terrific, low-impact
cardio exercise, says Russo.
And unlike biking or rowing, you
don't need a pricey piece of equipment
to do it.
MEDICINE BALL
Andrew suggest picking up a
medicine ball that weighs between
2 and 4 kilos. This won't take up
much space, and can be used for
a lot of moves that do double-duty
as strength training and cardio,
such as slam-downs, lunges with
trunk rotation, and so much more.
BOSU BALL
Use this piece of equipment
dome-side up to challenge your
balance when doing standing or
seated strength-training moves.
Flip it dome-side down for even
more of a challenge when doing
exercises such as planks. Hold
on to either side of a wobbly,
dome-side down BOSU ball, or
place your hands on the ground
and your feet in the center of the
BOSU. You can also use this as
a bench for chest presses, or as
a step for cardio workouts.
FOAM ROLLER
A foam roller is a crucial tool
for recovery—an important, and
often overlooked, component
of weight lifting routines. Foam
rollers work out the knots in your
muscles, helping you move past
soreness quickly so you can
stick to your routine.
The Fitness Column is
brought to you by:
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Bangkok: 02-185-1920
Email: ben.hightowerltd@gmail.com
www.Thailand-Business-Supplement.com
EXCLUSIVELY FROM
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EXCEED
YOUR FITNESS
GOALS
AT HOME
IN 2021
Set your goals. Then exceed them, with the world’s leading club-quality home fitness quipment. Choose from upright and recumbent bikes,treadmills
and selectorized strenth-training models designed to suit your home and enjoy the best in biomechanics, product design and service support