Tomra Culture Book 2021 FINAL

Our values reflect the best in
each and every one of us.
Our values are critical to everything
we do – they embody what we
believe matters, how we conduct
ourselves, and how we lead.
As we continue to grow,
we’re their stewards, making
sure TOMRA’s values are
shared and built upon.
Our values keep the
TOMRA team together
no matter what we do,
where we work, or what
cultural background we have.
OUR
Values
Our values serve as the glue that
binds us together throughout our
widespread operations, providing
a sense of common fellowship
and influencing our attitudes,
behaviours and actions.
INNOVATION
Dare. Explore. Advance.
PASSION
Engage. Inspire. Enjoy.
RESPONSIBILITY
Commit. Deliver. Care.
GLOBAL BRAND AMBITION
INSPIRING
ACTIVE
CHANGE
With our planet’s resources high on the
environmental agenda, we strive to lead
by example. A role model in the world
of recycling.
To keep the recycling wheels in motion, we
constantly innovate solutions for tomorrow.
Developing new opportunities for a smarter
recyclable future. Opportunities that take us
to the heart of communities.
With seamless efficiency we make recycling easy,
empowering people to play their part in a more
sustainable society. And to keep the theme of
sustainability high on the agenda, we engage,
educate and inform, to be the role model for the
new recycling generation. Daring to challenge
convention we creatively explore new ways to
advance, streamlining the flow of what we recycle,
how we recycle and the value it creates.
A more sustainable future for us all.
We are the catalysts to facilitate action,
encouraging responsibility, driving
engagement and motivating the
recycling community.