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TTC_02_17_21_Vol.17-No.17

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Page 2 www.TheTownCommon.com

February 17, 2021

The Town Common

www.thetowncommon.com

Published by

Town Common Media Partners

161 Main St.

#2 Rowley, MA. 01969

(978) 948-8696

FAX: (978) 948-2564

The Town Common is the largest

free printed newspaper serving the

communities of the Upper North

Shore of Mass. and Coastal New

Hampshire. We welcome your

participation.

Send your news, feature ideas,

letters to the editor, organization

notices, article submissions, announcements,

and photos to us by

email, postal mail or fax:

editor@towncommonmedia.com

161 Main St. #2

Rowley, MA. 01969

FAX: (978) 948-2564

The Town Common copy deadline

is 5 p.m. every Wednesday.

Letters to the editor provide a useful

way of communicating concerns,

issues, or suggestions to all members

of the community. The Town Common

encourages all citizens to submit letters

concerning issues of interest and concern to

the local community.

Letters selected for publication maybe

edited for length and clarity.

Some letters may serve as a catalyst for

other articles and coverage, and community

leaders and agencies will be offered an

opportunity to respond to letters concerning

their areas of responsibility.

All letters must be signed and include

a daytime phone number and email to

validate authenticity.

The Town Common is not responsible

for typographical errors or omissions, but

reprint opportunities do exist for prompt

notification of such errors. Advertisers

should notify

The Town Common of any errors in ads on

the first day of issuance.

No credits and/or refunds are offered or

implied.

All material and content cannot be

duplicated without written consent of the

editor. The right is reserved to reject, omit,

or edit any copy offered for publication.

DIRECTORY

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Advertise@towncommonmedia.com

Brenda Ernst

brenda@towncommonmedia.com

Michele Iannaco

michele@towncommonmedia.com

Gregory Der Bogosian

greg@thetowncommon.com

Editorial

Stewart Lytle

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editor@towncommonmedia.com

Design

Eriola Kapaj

lola@towncommonmedia.com

Business Accounts

chris@towncommonmedia.com

Marc Maravalli, B.S., R.Ph.

Founder Publisher/Editor

In loving memory of

Liz Ichizawa, Reporter (1956 - 2005)

Copyright 2004-2020

The Town Common©

All Rights Reserved

Caring, Compassionate, Dignified

Service when you need it most.

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1 Mon 1:45 9.1 2:03 9.8 7:57 -0.1 8:27 -0.6 6:55 4:58

2 Tue 2:33 9.4 2:55 9.6 8:49 -0.2 9:15 -0.5 6:54 4:59

3 Wed 3:24 9.6 3:49 9.2 9:45 -0.3 10:06 -0.3 6:53 5:00

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5 Fri 5:14 9.8 5:48 8.5 11:45 -0.3 6:50 5:03

11 Thu 11:01 9.8 11:33 8.5 4:50 0.3 5:29 -0.5 6:43 5:11

12 Fri 11:47 9.7 5:38 0.2 6:13 -0.4 6:42 5:12

15 Mon 1:40 8.7 1:57 8.9 7:53 0.4 8:17 0.2 6:37 5:16

16 Tue 2:21 8.7 2:40 8.6 8:38 0.5 8:59 0.5 6:36 5:17

17 Wed 3:03 8.6 3:25 8.3 9:24 0.6 9:42 0.8 6:35 5:19

18 Thu 3:48 8.6 4:13 7.9 10:13 0.8 10:29 1.1 6:33 5:20

19 Fri 4:35 8.5 5:05 7.6 11:05 0.9 11:19 1.4 6:32 5:21

20 Sat 5:26 8.4 6:00 7.3 12:00 1.0 6:30 5:22

21 Sun 6:20 8.3 6:56 7.2 12:12 1.6 12:56 1.1 6:29 5:24

22 Mon 7:15 8.4 7:51 7.2 1:06 1.7 1:51 1.0 6:27 5:25

23 Tue 8:08 8.6 8:44 7.4 2:00 1.6 2:44 0.8 6:26 5:26

24 Wed 8:59 8.9 9:34 7.7 2:51 1.4 3:34 0.5 6:24 5:28

25 Thu 9:49 9.2 10:21 8.1 3:41 1.0 4:20 0.1 6:22 5:29

26 Fri 10:36 9.6 11:05 8.6 4:28 0.6 5:04 -0.2 6:21 5:30

Looking Good

Zoom, from page 1

on Zoom

The goal is to have others on the

Zoom call listen to what you say,

not focus on your hair, neckline or

home décor, she said.

Rochelle met with The Town

Common last week to provide tips

on lighting, grooming, body language

and backgrounds that will

help its readers become Zoom veterans.

Here are a few suggestions:

Center your head in the frame.

You don’t want to be too close to

the camera or too far, and not half

off the frame. Before the meeting

starts, Zoom gives participants the

chance to review their image before

others see it. That’s when you

can make adjustments. You can

even click “Touch Up My Appearance”

on the entry page to soften

your image, Rochelle says.

Angles Matter. Keep your computer

camera at eye-level on your

desk or table. If it is lower, your

downward gaze appears condescending.

And at eye-level, the

camera sees your face, not so much

chin and neck. Lean forward in

your chair.

Pick a good background. Choose

and prepare your “studio” space

in advance. Probably not a good

choice is the kitchen table or your

bedroom, unless you want people

to see cluttered countertops and

unmade beds. A good choice, one

that home-bound talk show hosts

like, is a bookcase. It makes you

look smart. Or if you don’t have a

bookcase, Rochelle suggests using a

plain wall, which is a background

guaranteed to not be distracting.

Get Dressed. Be professional. Although

casual Fridays have become

casual Mondays-through- Fridays,

dress according to the culture of the

group. For an ad agency or computer

software meeting, you can dress in

your stained Patriots jersey. If you’re

meeting with your banker or attorney,

put on a sports coat, maybe add

a tie. To avoid being caught literally

with your pants down if you stand

up, Rochelle advises: “It’s worth it to

throw on some jeans.”

Grooming. Comb your hair, the

front at least. But in case you turn

your head, run a brush over the back

too. she says, “You want to look like

you do when you’re in the office.”

Rochelle warns women not to overdo

the lipstick, earrings and makeup.

Look natural,” she said. And

watch the neckline - those should

serve simply to frame your face.

Lighting. You don’t want to look

like you’re in a horror movie, Rochelle

says, recalling Bella Legosi’s

underlighting. Light your face

from the front, not overhead or too

brightly from the side. You probably

need an extra light, particularly

when it is overcast outside or

at night for those town meetings.

Since Kim Kardashian mentioned

she used a ring light, they are sold

out almost everywhere. Some lights

can be too strong, particularly if

they you wear glasses. As the Kansas

City Chiefs’ coach Andy Reid

found out, ring lights can reflect

in the glass lens and looked like his

eyes are large, white Os.

Rochelle suggests placing an ordinary

lamp – or even a lit makeup

mirror — centered behind your

screen to light your face. But even

that can be too harsh. She puts a

pillowcase or cotton t-shirt over the

light to diffuse it. Again, the Zoom

preview of your lighting is a must.

Silence is Golden. Cancel notifications

from your phone. Quiet

the dog. Hit the mute button while

you’re not speaking. Of course, remember

to unmute yourself when

it’s your turn to speak. Rochelle

thinks the t-shirt slogan of the year

should be “You’re on mute!”

Caffeine Loading. Most of us

need a slug of caffeine to make it

through long meetings. Rochelle

suggests that you drink from a neutral

cup unless you are advertising a

logo. For water or soda, which may

be needed to prevent coughing, use

a straw, she says. Then you cover

your face with the cup.

Calorie Loading. If you need a

snack or the meeting is over lunch,

try not to take a big bite on camera.

Chewing can be unattractive.

She suggests turning off your video

feed and putting up a professional

headshot for the time you need to

scoff down a salad or sandwich.

When you finish, check to see if

spinach is caught in your teeth.

Cure-all. The headshot has

many purposes, like if you overslept

your early morning Zoom

call or are falling asleep when the

speaker drones on.

For more tips and suggestions

from Rochelle, visit her web site

at https://rochellejoseph.com or

send her an email at 1RochelleJoseph@gmail.com.

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