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IKEA_India_SeminarPaper2020_Shuporna_MEM19

A study about the marketing strategy of IKEA in the domestic domain

A study about the marketing strategy of IKEA in the domestic domain

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SEMINAR PAPER

IKEA Business Strategy in India

Submitted at:

FH JOANNEUM University of Applied Siences

Business Development and International Marketing

Submitted by:

Shuporna GHOSH

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