IKEA_India_SeminarPaper2020_Shuporna_MEM19
A study about the marketing strategy of IKEA in the domestic domain
A study about the marketing strategy of IKEA in the domestic domain
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References
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https://studymoose.com/ikeas-global-strategy-essay abgerufen
Brand. (2019). Reputation. Von https://insights.reputationinstitute.com/blog-ri/theproactive-reputation-strategy-of-ikea-in-india
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Corruption. (2019). https://www.transparency.org/cpi2018. Von
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expansion in India. (2018). Von https://www.tutor2u.net/business/blog/ikea-expandsinto-india
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Competitive Characteristics of IKEA for India Financial Times. (2018). Von www.ft.com:
https://www.ft.com/content/81f6b6fa-9b78-11e8-9702-5946bae86e6d abgerufen
Market Forecast. (2018). https://www.fastcompany.com/90388400/the-battle-for-indias-
32-billion-furniture-market-heats-up. Von fastcompany:
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abgerufen
IKEA corporate Culture . Von https://www.ikea.com/in/en/this-is-ikea/ikea-indiapubb0de1ef1
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FDI, IKEA. (2018). https://www.bbc.com/news/business-45122848. Von BBC:
https://www.bbc.com/news/business-45122848 abgerufen
Adaptation to India market (2018).
https://www.forbes.com/sites/warrenshoulberg/2018/07/30/put-another-stampon-the-ikea-passport/#797a3ec73f7c.
Von www.forbes.com:
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Supplier in India for IKEA (2018). https://www.ft.com/content/c85e2ca6-9ed7-11e8-
85da-eeb7a9ce36e4. Von https://www.ft.com:
https://www.ft.com/content/c85e2ca6-9ed7-11e8-85da-eeb7a9ce36e4
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Tax and Tarriff and Law. a. (2019). https://www.ft.com/content/c85e2ca6-9ed7-11e8-
85da-eeb7a9ce36e4. Von Financial Times:
23 Seminar Paper BDIM January 2020