Chasing The Dream! Magazine

MAGAZINE

ISSUE 2

How to make 2021 the

best year of your business?

Join the Chasers Getting Results ®

Program. Early enrolments open now

Meet Chris Beks, Entrepreneur

Talking on getting a good ROI on

investing in his new 12-month program

for business owners who want to level

up and grow fast

WHERE ARE YOU

ON THE JOURNEY

OF LIFE?

ceebeks.com

CONTENTS

ceebeks.com

6 NEVER

A KIND GESTURE FROM A

STRANGER TO MY FATHER WILL

BE LOST ON ME!

CHASING

THE DREAM! BOOK

I WAS BORN IN

MOOROOPNA

40 GETTING

SOME OF OUR AFFILIATE

PARTNERS IN THE CHASERS

RESULTS PROGRAM ®

FOR

WHAT IS THE DREAM

YOUR FAMILY

KEY PERFORMANCE

INDICATORS

IS YOUR BUSINESS A

NIGHTMARE

WHY HEADLINES ARE

IMPORTANT

RESULTS

THE CHASERS GETTING

(‘CGR © ’)

JUST

FOR LAUGHS

EVERYTHING YOU NEED

GROW

–

KELLIE & ALISTAIR COZENS

AKC KITCHENS

YOU

WHAT HAPPENS WHEN

BOOK A CALL

ceebeks.com

WELCOME

MESSAGE

From Chris

ceebeks.com

ello, and welcome to the 2nd Edition of the

‘Chasing the Dream! Magazine’ our new

quarterly publication in celebration of our

30th Anniversary in which we promote ideas, share what

we’re up to, highlight and focus on successful ‘Chasers’

who have been part of our journey together.

Since our last edition, I have been in the recording studio of

FitzMedia Productions to launch my first book - ‘Chasing

the Dream! - How to Grow a Business in These Amazing

Times’ with the incredible Paul Dunn hosting the event as

MC all the way from Singapore.

We have been building this program

during lockdown and want to help as

many businesses as possible build a

business that provides their owners with

the lifestyle of their dreams that they are

chasing for their family.

My team and I look forward to helping

you on your financial journey of life and

reach the dreams that you are chasing.

We’d love to talk with you and you can

reach us on our contacts right below.

Please enjoy our magazine...

… to chasing our dreams, together!

I have also attended a four-day online conference to keep

up-to-date with new business tech, get some much needed

motivation for the soul during lockdown, hear from amazing

global experts and to catch up with my tribe who hold me

accountable for pushing our business forward.

To further celebrate our milestone year in 2020 and to

help business owners quickly recover and build successful

businesses after the covid experience, we are very excited

to announce and invite you to join our new 12-month

business development program - Chasers Getting Results

(CGR®) that will be launched in 2021! - Find out more in

this magazine or chat to me.

Book A Free Call

calendly.com/ceebeks-chris/chasersgetting-results-program

Office - 25 Banyan Street,

Warrnambool, 3280

Ph: (03) 5561 2643

chris@ceebeks.com

ceebeks.com

ceebeks

@chasingthedream

ceebeks

ceebeks-business-solutions

chrisbeksaccountant

ceebeks.com

A KIND

GESTURE

From A Stranger To My Father

Will Never Be Lost On Me!

5 just

They were under strict instruction from their father to check out this country, if possible,

find work and a base from which to come and go. If they thought that the country was

suitable they were to send word for the rest of the family of 5 siblings and their parents to

join them.

years after the ravages of World War 2 and the devastation left behind by Nazi

Germany on their homeland, 3 young Dutch men boarded a KLM flight with

carry-on luggage and a one-way airfare to Australia, a trip that took 5 days.

ceebeks.com

The third youngest was my father, who had neither

travelled more than 25 kilometres from home nor

spoken any English!

As most of their fellow passengers were heading

to the migrant camp in Bathurst that’s where they

decided to go too, as they had no plan of action

and at least would get a bed for the night.

Conditions there were very

challenging – wooden benches

and thin blankets were the bedding

and as there was a surplus labour

pool, limited employment prospects

forced them to pool together the

last of their money to buy three train

tickets to Melbourne to locate a

contact given to them by a soldier

who served under my Uncle in the

Dutch army - a Father Maas, a Dutch

priest who ran a hostel in Kew.

They had enough change to scrape together the

tram fare from the Spencer Street station and then

rely on their survival instincts to find somewhere to

stay and scrounge a meal.

Father Maas looked on their letter of introduction

favourably and provided them with a room and meal

in return for washing the dishes and other odd jobs.

This act of

kindness has

inspired me to

create a business

that can change

the world by

helping improve

the life of one

person at a time.

My Dad (and his family as a consequence)

was given hope and the very basics of

human needs at a critical time in his life

that opened up an opportunity for them to

live in ‘the lucky country’ and created an

everlasting impact on him - and me! I grew

up in a one-income household of seven kids.

My late father earned about $17,000 from

his retail assistant’s job and my late mother

was a homemaker who operated on a shoestring

budget and could make the finances

stretch beyond imagination.

I saw first-hand how hard they worked and

struggled to make ends meet and to provide

us with a great family life, education and

opportunities that they never had.

This kind gesture from a stranger who understood

their plight and saw the desperation on their faces

reminded me of the Christian parables of the Good

Samaritan and Jesus feeding the masses with just

five loaves of bread and two fish.

ceebeks.com

‘Uncle Jack Beks, Uncle Adrian Beks and Henry

Beks (my Dad) in Holland boarding a KLM flight on

a one way ticket to Australia in pursuit of a dream’

Photo credit unknown

Having a regular meal

was something we

never took for granted

and we always had

empty plates after meal

times – nothing was

left nor was wasted.

If we didn’t eat what was served one of my

siblings would be happy to oblige and there

would be nothing until the morning at breakfast

time. Even when we had our friends come over,

relatives visit or neighbour’s drop in, I don’t know

how but my mother would always be able to

create something amazing to share with them.

At school I witnessed a documentary about the

famine in Africa and how many people, especially

the kids, were dying from malnutrition and

hunger. The sight of starving Biafrans - wideeyed,

frail living skeletons with extended bulging

stomachs - was forever burnt into my mind.

ceebeks.com

In 1990, when I first started our

business, we joined World Vision

Australia as a child sponsor with

the sole purpose of helping a

child receive proper food and

nutrition - and have been active

ever since - 2020 marks our 30th

anniversary as a World Vision

member.

Zero hunger (one of the UN’s Sustainable Development

Goals) is an achievable goal for our modern world. We

produce so much food that a good proportion of it is

wasted and dumped.

I was inspired to play a part to ensure that excess food

can be repurposed and distributed to those in need in

our local community with Warrnambool and District

Food (‘Food Share’).

In 2015, a call for volunteers to help create

manpower and the ‘workforce’ to operate was

made. After discussions with our Team we

decided we wanted to play a role and decided

to allocate 2 hours per week on a Wednesday

morning between 8:30am to 10:30am to

help out.

In 2017, 143,000kgs or the equivalent of

$1,000,000 (Food Bank place a cost of $7.00

per kg on re-purposed food) in food was

provided to those less fortunate in just our

local community alone.

Our small Team of five (dubbed ‘the

fantastic five’ by Food Share CEO, Dedy

Friebe) are still passionate about the small

role and impact we make and look forward

to our turn on the roster - we are in our 5th

year as corporate volunteers.

This sustainable development goal is of high

importance to me because of my parent’s

early struggles to provide a regular meal for

us and my early school education about the

crucial work of World Vision in Biafra to help

solve that crisis.

ceebeks.com

CHRIS BEKS

ceebeks.com

I Was Born In

MOOROOPNA

n the Goulburn Valley in north-central Victoria in

1961. My dad was a new immigrant from Holland

who only learnt to speak English upon arrival in

our great country in 1953, and my mum was a thirdgeneration

Irish girl from Southern Cross near Koroit in

the Western District of Western Victoria.

I grew up in a household full of love,

chaos and music that goes with a

Catholic family with seven kids!

I am the third eldest having two older sisters, three

younger brothers and a young sister. We lived in a small,

cramped three-bedroom house with a lean-to tacked on

for me and my next eldest brother’s bedroom - but boy the

memories we had at 61 McKean Street will stay with me

forever!

Our neighbours must have been driven

mad by the constant pounding of the

basketball on the concrete and the

sounds of the missed shots hitting the

iron cladded garage.

He scraped together material from

goodness knows where to create and

sew our uniforms and we looked the

part! He drove us and our teammates

all over the State to tournaments and

games and it was simply brilliant!

Two of my younger brothers, including

myself, represented Country Victoria

on several occasions at the National

Basketball Championships all from a

game our Dad taught us!

Dad supported us all on his meagre wage of $17,000,

which my Mum stretched in inconceivable ways, to give

us regular meals, an education and recreation/sports

activities. We quickly learnt to appreciate meal times

because if you didn’t like or eat what was dished up,

someone else would obligingly eat it and you then had

to wait until the next mealtime for something to eat - you

only did this once, I can assure you!

To keep us from killing each other, Dad saw an

opportunity for my brothers and I to pursue basketball

as a sport and in true form, he borrowed a rule book, set

up a makeshift backboard and ring on the garage and

proceeded to teach us the fundamentals.

At secondary school, the Marist

Brothers St Colman’s College in

Shepparton, I was quite studious and

found that good results were able to

be achieved by constant application.

This was an all boys school that was

adjacent to an all-girls school across

the road called Sacred Heart College

sun by the Sisters of Mercy. The

classes from Year 10 to Year 12 were

co-ed. It was in 1977, in year 10, that

I was introduced to accounting by

Sr Margaret and found that I had an

immediate flair for it.

ceebeks.com

Accounting was my best subject in

the latter part of my secondary school

years and English was my worst and

this was only compounded by my Year

11 teacher who said that I would fail

HSC English. Now, I’m not sure what

happened but my HSC results show

that my top score was a distinction in

English and a score of 50% - yes 50%

for Accounting! Go figure!

Nonetheless, with Sr Marg’s voice still

in the back of my mind, I completed a

Bachelor of Business (Accounting) in

1982 at Latrobe University in Bendigo.

At the time of graduation, the Australian

economy was extremely flat and

getting a graduate position was

impossible.

I still have an inch high pile

of application rejections in

a box at home to show my

girls that perseverance is

one of the keys in the pursuit

of a goal or success.

It was in February 1983 that I scored

my first job. It was in Warrnambool and

my Dad couldn’t get my bags packed

quickly enough to move me on to the

next phase of my life - they must have

really needed the extra space for my

siblings! I arrived two weeks before the

Ash Wednesday Bushfires and what an

initiation to the Western District that

was - I thought it was the end of the

world with the fires ravaging the area,

winds howling with smoke, ash and

dust everywhere.

Sr Marg - The person who encouraged me to become an

accountant. Photo credit unknown

The job was with the largest accounting

firm in the area and the opportunity

was organised by my Aunty who was

the golfing partner of the wife of the

senior partner at the time. I was a

graduate accountant but the position

was more suited to an office boy.

ceebeks.com

Whilst I am forever grateful for the opportunity,

this Firm opened my eyes to the old archaicstyle

ways accounting was done, the

significant years of service required before

any advancement etc, and after standing up

for myself against workplace bullying, I was

released in 1985.

Disillusioned and soured by that experience, I

found myself in Melbourne and joined a firm

that was undergoing a major merger with

several firms to become Ernst & Whinney

(later Ernst & Young). My boss saw that I was

passionate and hungry to learn and he obliged

by placing me on a variety of different jobs, in

different departments such as insolvency, tax

and small business when things were quiet.

I ‘cut my teeth’ here and thrived.

I got married in 1986 and moved back to

Warrnambool (as my ex-wife was a local)

but divorced in 1989, which in hindsight was

the catalyst for the move to starting my own

business. I was in a bad space during this

period as my marriage crumbled and I was

disillusioned with a couple of accounting firms

that I worked for as I was trying to establish

my career.

I wanted to

create an

accounting

firm that was

purpose-filled,

genuinely

cared about

it’s customers,

showed them

how to grow a

business and

provided them

with awesome

care.

After travelling around Australia for a couple

of months, which included a stint on an

Aboriginal mission in Daly River with my Uncle

who was a priest, Fr Terry Bowman, I found my

groove again and knew what I needed to do.

ceebeks.com

On the 26th May 1990, I hung up my shingle and after

a bit of a spluttering start (with attempted joint ventures &

partnerships that failed due to a differing of opinions, nonalignment

of ethics & values and genuine ignorance of the

value of my goodwill), my business was on its way.

I made plenty of mistakes in the early days

with being too trusting and failing to document

agreements but these and the experiences gained

have led me to become better at reading people

and understanding their motives.

My first office was a shared space with AMP insurance

agents where cross-referrals helped me to consolidate and

build up my customer base. There were no computers, no

internet, no fax machines etc back then. Everything was

handwritten, even tax returns. It was nothing for me to work

from 9:00 am to 5:30 pm, go home, get changed, go to the

gym, go home and have a bite to eat and then head back to

the office where I worked until about 11:00pm.

In 1998, with a couple of team members on board, I

purchased a property on the corner of Banyan & Timor

Streets in Warrnambool and proceeded to remodel and

convert it into the office space that it is today at 25 Banyan

Street! Like most accountants, we provided a service

offering all of the traditional accounting types things – but

we weren’t satisfied with doing the ordinary things, we

wanted to do the extraordinary things… and we wanted to

matter more.

During this period, I responded to an invitation in the mail

to attend a ‘Boot Camp’ run by the Results Accountants

Network headed by the inspirational, Paul Dunn.

This was not a boot camp for fitness nuts

or one promoting the latest new diet fad

by a health guru, this was a special boot

camp for Accountants.

Yes, an Accountants boot camp! Now

before you start conjuring up bizarre

images in your mind of bespectacled,

grey, balding old men in pinstripe suits

running around obstacles clutching their

calculators and spreadsheets – this was

no ordinary boot camp! Whilst we were

pushed out of our comfort zones and

challenged in our thinking to break the

traditional old mould of how things were

always done in our profession, this boot

camp was like an epiphany for me.

It was a life-changing event because it not

only reinforced my awareness of just how

powerful my profession is (as we have the

ability to transform and impact people’s

lives) but this boot camp provided us

with new tools and a mindset to do this –

rather than just doing tax! I remain forever

grateful for the opportunity to attend the

‘boot camp’ event as it has enabled me to

provide so much more to our customers,

improve their business, their lives and their

family’s lifestyle.

ceebeks.com

I had ‘found my groove’ and my life was back in

balance in all areas, and it was coincidentally at this

time that the universe conspired and I met Angela.

In 2000 (what an amazing year!) I was blessed with

two daughters, not birth twins although they say they

are Irish twins, we missed the millennial baby by about

10 minutes with Dinah having been born on the 2nd

and the Alli on the 29th December.

We are

rewarded to

the extent that

we add value

to those we are

privileged to

serve.

CHRIS BEKS

The ‘boot camp’ lessons still inspire me as the 4

ways to grow a business are fundamental to the

success of any business and form the basis of

our business program - Chasers Getting Results.

Paul Dunn & The Ceebeks Team

In early 2002, I was diagnosed with a Clark Level 3

melanoma and my thoughts immediately were for

the welfare of my young family and customers. I was

fortunate to have taken and acted on my own financial

advice and with the assistance of a Trauma insurance

claim was able to remove any financial stress and

concentrate on making a full recovery. And in 2003,

our young family welcomed our third daughter Sofie.

With a renewed energy level and purpose I was

focused on creating the lifestyle we dreamed of for our

young family and designed our business around this.

eg time to attend school concerts, sports, holidays

and other special events.

In 2015, the paths of Paul and me crossed again. This

time he was the chairman of the global giving initiative

- Buy 1 Give 1 Business for Good or B1G1. He became

a mentor and I became a lifetime member with the

purpose of using our business to change the world

one person’s life at a time.

Today, when we meet a new customer, the

conversation about how they are running their

business quickly moves to outlining the use of 4

basic principles as the guiding force for creating

quick wins and future successes – which they

love to learn about. For many young families in

business, my life’s journey has provided me with

the experience to help them plan for life’s events

- the planned and unexpected!

I have lived and experienced many of them

including birth, purchasing our dream home,

running a purpose-built business, divorce,

death of loved ones, educating children through

university etc.

I am really confident that by focusing on the

strategies in our program, particularly defining

why you do what you do, creating a business

that matters and the 4 Ways To Grow Your

Business, you will change your thinking and the

way of looking at your business; and experience

growth (both personal and business) that you

may not have been able to achieve before, and

make your own impact on the world.

ceebeks.com

After all, you are chasing your

dream of building a better

lifestyle for you and your

family, aren’t you? Good luck

as you chase your dream and

hopefully you choose us to

help you get there!

I love working with young families in small

business because I have one too and can

help you navigate through the various

issues you will face.

It’s so rewarding when I can help my customers

figure out what they want their life to look like and

then help them chase their dream by using their

business to get there.

Just like most business owners I have a life outside of

work. I have a lovely spouse, Angela of 20 years, three

teenage daughters (yes, I know I’m in trouble!) a veggie

garden, chooks, cats, dogs and a tropical garden that he’s

trying to create in a temperate gardening climate zone!

I’m a real homebody who enjoys gardening and

experimenting with tropical landscape design. I also enjoy

sculpting with wood, stone and iron and have completed

a huge three wall mosaic for an outdoor shower.

Some things that most people may not know - I’m a

passionate Blues (AFL) supporter and Washington

Wizards (NBA) supporter. have represented Country

Victoria at the Australian U20 Basketball Championships.

I love singing, performing arts and have ‘tread the boards’

for over two decades with The Warrnambool Theatre

Company and am currently performing with the Cindy

Lee Ensemble.

And in my spare time have also been a qualified fitness

and aerobic instructor!

My Career Qualifications:

1979

HSC Dux of General Studies -

St Colman’s College, Shepparton

1982

Bachelor of Business (Accounting) -

Latrobe University, Bendigo

1985

Graduate Diploma in Management

(Accounting) - Deakin University,

Warrnambool

1990

Started the entrepreneurial journey with

my own business

Registered Tax Agent

1998-2018

Authorised Representative of Count

Financial Ltd

Credit Representative of Finconnect

(Australia) Ltd

1999

Graduate of Results Accountants

Bootcamp

2018

Current Credit Representative of Outsource

Financial Ltd

2019

Registered Tax Agent (Financial Services)

Graduate - Business Blueprint Fast Track

Program

2018 - 2020

Authorised Representative of MyPlanner

Professional Services Ltd

2020

Current Authorised Representative of

Avana Financial Solutions Ltd

Graduate - Coach Blueprint Program

FASEA - The Financial Adviser Examination

ceebeks.com

I get up every morning to

positively impact young families

in business by making their

businesses REALLY work so

that together we can make an

even bigger impact.

CHRIS BEKS

I started our business to make a real difference

in people’s lives - I wanted to change the world by

changing one person’s lifestyle at a time!

I am passionate about changing a person’s life

through my skills which in turn allows them to

make a contribution to change someone else’s.

I want our business to be known as the ‘Lifestyle’

Accountants who Impact Lives!

The reward that brings allow our team (‘the Fab

Five’) to make small but powerful contributions to

impact our local community, our country and the

lives of those less fortunate around the world.

I believe that every business has the ability to make

an impact this way no matter how big they are.

As the most trusted advisor to SME businesses,

accountants hold the privileged position and (as

a consequence) the responsibility to help them

change the world in ways governments cannot.

We must take the lead and show SME’s that by

incorporating a simple giving strategy into their

business model they can make a difference.

ceebeks.com

WHAT IS THE DREAM

FOR YOUR FAMILY?

Imagine...

You had the time to choose to

go to work or not?

You could buy your first home

without putting too much

financial pressure on your

relationship?

You could attend the kid’s school

sports/concert/birthday party

whenever it was held?

You could pay the school

fees whenever they

were due?

Your hard-earned accumulated

wealth was directed to those you

loved and cared about the most

instead of a stranger making

a decision on who gets what?

Your business was not dependent

on you being there?

You could purchase a car for your

family as a tax deduction for your

business?

You could keep paying your

mortgage and the household

bills if you were sick or unable

to work?

You could go on regular

family holidays with your own

money?

Your family was able to keep

living in the manner they were

accustomed to after you

passed away?

You could go out for dinner at

that new restaurant that

just opened?

You could save on

average $20,000 per year

on tax?

BECOME A CHASER

And Overcome Your Business Problems With Our Solutions

Join Our ‘Chasers Getting Results’ Program

Join Us Now Ceebeks.com/cgr

ceebeks.com

An idea will remain only that

unless you do something

about it and take action to

implement it.

CHRIS BEKS

To start chasing your dreams you need to become

a ‘Chaser’ and join our special program - Chasers

Getting Results.

ceebeks.com

But this could not be further from

the truth! Then reality sets in and

they’re ‘doing it, doing it, doing it

all and instead of creating a utopia

for themselves they have created a

business ‘hell’!

A 12-month program developed and supported

by accountants and business development

specialists with over 30 years of experience

designed to help you get the maximum value so

that you can start to produce real improvements

in your business and life.

Each year, millions of small businesses are started and many

of them have little chance of succeeding. But what is this

phenomenon where do they come from?

Well, many of them have been “working for someone else.”

These people could be highly paid lawyers, doctors to architects,

hairdressers or plumbers and electricians. The common theme

in nearly all cases is that they are sick of what they do, but the

technical work of their profession is what they do best. In the

words of Michael Gerber in his best-selling book The E-Myth

Revisited—Why Most Small Businesses Don’t Work and What

to Do About It—most people, just like you and me, suffered an

‘entrepreneurial seizure’!

‘My boss is an idiot’, ‘If it weren’t for me this place wouldn’t exist’,

‘Anybody can run a business and I’ll guarantee you I can do it

better than the people upstairs’. And so they quit their job to start

a business that will give them a lifestyle, freedom and the money

to do what they want to do. The assumption that they understand

the business because they understand – and maybe are experts

at – the technical work of the business. They think because they

know the work, they are qualified to run the business.

Furthermore, they miss out seeing

their kids, especially school concerts

& sports, have to work weekends to

fix things, they don’t have holidays,

miss out on celebrating special

occasions, never have enough

money and have poor cash flow,

are always scrambling each month

to pay bills and wages and to top

that all off, suffer from loneliness

and depression! By starting their

own business they move from a job

they are very capable, maybe even

fantastic at, to the same role plus

20 others which they know almost

nothing about.

After the convulsions of the seizure

have finished and the smoke has

cleared what is left?

A would-be entrepreneur with the

skills of a technician now a part

of the business world – and in

trouble, big, big trouble! Have you

seen, first hand, examples of this?

I’m willing to bet you either have or

know someone who has because

it really is so common. You know,

your girlfriend (the hairdresser) who

quit her job last year to start her own

salon or your mate (the plumber)

who told his boss to ‘stick it’ about

6 months ago and started his own

plumbing business.

ceebeks.com

No longer do you get to see them as frequently

as you would like to because they are flat out

trying to keep up with all of the aspects of running

a business – managing cash flow, chasing up

overdue debtors, answering the phone, making

appointments, instructing and leading team

members, scheduling work, doing the work,

sending out invoices, preparing marketing

campaigns etc.

In the words of Michael Gerber – they’re ‘doing it,

doing it, doing it’! ... or is this You?

This is what working ‘IN’ your business means.

You’re in the midst of it and trying to handle

everything and be everything to everybody and are

constantly chasing your tail!

Now close your eyes and picture this instead...

You really understand why you do what you

do and can clearly articulate your vision and

purpose if anyone asks, ‘so, what do you do?’

You get to take regular holidays, take time

off whenever the kids have a special school

function, are able to go to that new restaurant

that just opened up in town with the love of

your life, upgrade the family car or home and

never have to worry about cash flow.

Our program is innovative and regularly

delivers cutting edge ideas and strategies.

It helps you with our checklist approach so

you know where you are with each key area.

We hold you accountable to make real

changes and keep the momentum going

through our exceptional teams support;

Your business runs like a well-oiled

machine, everyone on your team knows

their roles and how to effortlessly fulfil

them with enthusiasm and self-motivation.

You have a regular pipeline full of eager to

buy customers due to a highly functioned

and organised marketing process.

Your customers are ‘raving fans’ and love

what your business does for them and the

value that you provide and they reward you

with their loyalty, repeat business and refer

their friends and family to your business

on a regular basis. They never question

your price because they understand and

appreciate the way your value is explained

to them.

You get to hang out with like-minded people

who understand and just ‘get’ why you love

being in business, learn from their collective

experiences, share and collaborate on

developing new ideas, products or services

and even partnerships with each other.

ceebeks.com

You, get immediate results fast with over 400

done-for-you systems;

We ensure that you follow the 4 basic

fundamentals and bring it all together with

our integrated approach; and

Being a ‘Chaser’ you will belong to our tribe

- a community of like-minded entrepreneurs

chasing their dreams that share, support and

collaborate to help each other.

You owe it to yourself and your family to get back

your life and do something about it! Today is the

day that you take action and finally decide that

enough is enough and you are no longer going to

tolerate doing what you’ve always done.

Learn about the details of the program,

what benefits you will receive and

the exceptional value that will get by

reading on.

Check out the Features & Benefits

ceebeks.com/cgr-features-and-benefits

ceebeks.com

IS YOUR BUSINESS

A NIGHTMARE

Because You Are Trying to

Handle Everything?

Imagine This Instead...

Your business runs like a well-oiled

machine, everyone on your team knows their

roles and how to effortlessly fulfil them with

enthusiasm and self-motivation.

You really understand why you do what you

do and can clearly articulate your vision and

purpose if anyone asks, ‘so, what do you

do?’

You have a regular pipeline full of eager to

buy customers due to a highly functioned

and organised marketing process.

Your customers are ‘raving fans’ and love

what your business does for them and the

value that you provide and they reward you

with their loyalty, repeat business and refer

their friends and family to your business

on a regular basis. They never question

your price because they understand and

appreciate the way your value is explained

to them.

You get to hang out with like-minded people

who understand and just ‘get’ why you love

being in business, learn from their collective

experiences, share and collaborate on

developing new ideas, products or services

and even partnerships with each other.

ceebeks.com

You get to take regular holidays, take

time off whenever the kids have a special

school function, are able to go to that new

restaurant that just opened up in town with

the love of your life, upgrade the family car

or home and never have to worry about

cash flow.

Your life is now like a movie with the happily

ever after!

… and this can all be achieved by joining our unique

program, Chasers Getting Results

Book a Call with Chris Beks

today to find out more

Book A Free Call

calendly.com/ceebeks-chris/chasersgetting-results-program

ceebeks.com

THE CHASERS GETTING

RESULTS (‘CGR®’)

program is designed specifically to help you create the

business you’ve always WANTED.

CGR® helps you do that piece by piece so that you achieve your goals much more

easily in the comfort of your own home or business.

ust try this exercise for a few moments... think

back to when you first went into business.

What was the dream you wanted to fulfill for

your family?

When you did that (if you’re like most business people) you

probably wanted greater independence, you wanted to be your

own boss, you wanted to have more time for travel or family and

friends, you wanted to earn a higher income and, ultimately, you

wanted to enjoy more freedom.

Those are great aims, aren’t they?

Yet often (regrettably) people find they get the precise

opposite of what they wanted.

That’s why Chasers Getting

Results (‘CGR®’) is so

important. It’s a program

designed specifically to help

you create the business you’ve

always WANTED.

CGR® helps you do that with

do-it-yourself checklists,

templates and a process that

holds you accountable to

implement so that you achieve

your goals much more easily in

the comfort of your own home

or business.

ceebeks.com

When you join this program you will create your vision

for your business, design a business and marketing

plan to outline what needs to be done over the course

of these two plans and develop a 90-day Action plan to

achieve them…

… plus you will have our Team and your fellow

‘Chasers’ holding you accountable!

By completing the tasks, reviewing the training videos,

reading the content and implementing the ideas you

will grow your business, increase your profits, create

a business that works for you and helps deliver the

lifestyle dream you have been chasing for your family!

By focusing on proven business building

strategies, learning from expert presenters

and uncovering new ideas, CGR® helps you

tackle the challenges that are holding you

back. You will also discover the opportunities

that are right at your doorstep!

These strategies and ideas are designed to

build an even better business for you. Your

business grows, your profits improve and

your life and family’s lifestyle get better!

CGR® is a new kind of

business program that

involves our small business

community (that has

evolved from our Facebook

Community tribe) all of

them business people

just like yourself meeting

once every month for

half a day to work on the

quarterly theme. We review

and discuss the ideas

outlined and look at how to

implement the strategies

within your business.

The program will focus on four key areas to

successfully grow your business, each set

for 90 days to allow you to immediately get

traction and results:

Increase the Number of

Customers (The Right One’s!)

Increase the Number of

Times They Come Back

Increase the Average Sale

Value

Increase the Efficiency of

Your Business Systems

Each month when you check in, you will

also have the opportunity to meet and do

business with other CGR® members, too!

ceebeks.com

Designed to help you

build even stronger

working relationships

with like-minded

business people in

our area or across

the country, this is

a great way to grow

your business.

Better yet, among our CGR® members there is literally years

and years of experience. That experience is invaluable.

Together with our own resources, that experience is

positively brought to bear on your specific issues. So you

save time and effort rather than ‘reinventing the wheel’ or

trying to do it alone.

On occasion, you’ll even be able to invite

other business people as your guest to

attend some of these meetings FREE

as a means for you to add value to

your important customers, suppliers,

prospects or associates too!

Many business people express a sense

of being alone with the challenges and

even the opportunities they face in their

business.

CGR® offers you a support network for

brainstorming new ideas and the help

in implementing them. You hear what

others are doing and you learn from

that too. Better yet, CGR® meetings

are limited to members only and you

receive the personal attention you

need. And you can take advantage of

one-on-one support and privileges only

available to members.

ceebeks.com

EVERYTHING YOU

NEED TO GROW

A Wildly Successful Business

ceebeks.com

COMPLETE

CLARITY

Develop a clear vision and purpose for your business. Define a

clear culture to make it easier for your team to understand ‘why’

they do what they do in complete alignment with your values

to provide awesome service to all your customers all the time,

every time consistently

ceebeks.com

BETTER

BUSINESS

Build a solid plan for the direction of your business, with a

customised marketing plan to show you how to get there is

critical for the success of any business. Our simple fill-in-thegaps

template will ensure you get this done quickly.

ceebeks.com

SIMPLE

SYSTEMS

Discover the solution to freedom through the development and

use of systemised processed in your business, how to get into

systems mindset and break down the resistance you have for

delegating to create the freedom to do what you really love

doing in or out of your business.

ceebeks.com

TITANIUM

TEAM

The solution to doing more with the same hours in a day is to

delegate to others who can do the job. But it is vitallly important

that everyone who’s part of your team understands - and ‘buys’

into - your vision for the business. When everyone focuses on

the same goals and ideals, and uses their time as productively

as possible, you will have the foundation for an amazing

business. You’ll learn everything you need to know to build this

values-based culture for your business and how to streamline it

so you work smarter not harder!

ceebeks.com

OPTIMISE

ONLINE

The central focal point for you business should be your website

- it should be the window to your business! But for many

businesses their online presence contributes a minute amount

to the generation of leads, let alone conversions to sales.

You will find out how to get your website working when you’re

not - 24/7 as a pseudo sales person - attracting and nurturing

prospects, generating hundreds of leads and providing

them with awesome value that they will continue to be your

customers and come back again and again to buy from you.

You will learn cutting edge ideas, strategies and tools to

maximise the enormous capability of a fully optimised online

presence.

ceebeks.com

4 WAYS TO

GROW

Every business must get these four fundamentals right and work in

sync if they are to be successful and to vontinue to grow and scale:

Increase the Number of

Customers (The Right One’s!)

Increase the Average

Sale Value

Increase the Number of

Increase the Efficiency of

2. 4.

Times They Come Back

Your Business Systems

You will learn simple, proven and easy to implement strategies on

how to harness the awesome power of each of these four ways to

grow your business quickly and repetitively. Use our calculator with

your numbers to see your profit improvement potential here:

ceebeks.com

BEST BOOKS

Self-education is the key to ongoing learning and improvement

but reading recommended books from cover to cover is time

consuming. Our library of world class book summaries as part

of your CGR® membership allows you to quickly get the critical

points in either written or audio formats allowing you to read

or listen when it’s convenient for you. You will have access to a

formidable list of ideas over the year just by having ready access

to these extraordinary stories and insights.

ceebeks.com

TOPICAL

TRAINING

The most successful businesses make the most effective use

of the tools at their disposial. But learning how to use these

tools can be time consuming and daunting. Our resource library

features in excess of 500 step-by-step training videos that guide

you and fast-track your learning. Simply watch the videos at

your own pace, pause to take notes, implement the steps or

share with a team member to apply the power of leveraging

your time to get it done.

ceebeks.com

CARING

CONSULTANTS

To get you underway, you’ll have a 30-minute strategy session

to chat about your dreams, and to let you know how to get the

most out of our program. This is followed by quarterly check-in

calls to ensure you stay focused and on-track. And if you have

a question or feel stuck at any time, you will have access to our

consultants through our dedicated communication platform to

make sure you can keep the momentum going forward.

ceebeks.com

WHAT HAPPENS

WHEN YOU

BOOK A CALL

youtube.com/watch?v=h3ZbeIijOmU&feature=youtu.be

Book a Call with Chris Beks today

to find out more

Book A Free Call

calendly.com/ceebeks-chris/chasersgetting-results-program

ceebeks.com

BOOK

BUILD A BUSINESS THAT MATTERS

Avoid the common mistakes

small business owners

make;

Learn the 4-KEY areas to

focus on;

Win more customers, motivate them

to come back more often and spend

more when they do;

Manage growth by improving your

business’ processes & systems;

Includes templates, tools etc and a very SPECIAL OFFER!

Get Your Copy Today and Start Chasing Your Dream

Order Your Copy Today

ceebeks.com

amzn.to/38zUWv8

SOME OF OUR AFFILIATE PARTNERS IN

The Chasers Getting

Results Program®

PETER MORIARITY

IT Genius

1300 88 00 25

Peter Moriarity

Peter is an expert in Small Business Cloud Computing

and has been ranked as one of Australia’s top 10

entrepreneurs under 30 thrice by SmartCompany and

Australian Anthill publications. He has grown itGenius

to be the #1 Small Business Google Cloud specialist

and cloud IT consultancy servicing 1000’s of small

businesses across Australia and beyond.

itGenius

itGenius is the #1 Small Business Google Cloud partner

in Australia and services 1000’s of small businesses

worldwide. While we retain a number of enterprise and

other larger clientele, we specialise in and most enjoy

servicing our primarily micro and SME customer base of

enterprising entrepreneur-led companies, who employ

small teams but have big goals for growth and impact.

hello@itGenius.com

itGenius.com

ITGENIUS SOCIAL MEDIA

facebook.com/itGenius/

linkedin.com/company/

itgenius-australia/

youtube.com/c/itGeniusAu

PETER’S SOCIAL MEDIA

facebook.com/

PeterJSMoriarty/

linkedin.com/in/

itgeniuspetermoriarty/

ceebeks.com

ALI FOWLER

Founder & CEO - World

Projects, AliFowler.Org

& Something Good

Magazines

Ali is indisputably known as the ‘quiet achiever’.

When entrepreneurs want to run fast, be creative

and come up with the big ideas, Ali is there to put

the foundational architecture in place to help bring

their ideas into reality, without slowing them down!

Her clients describe her as a “thought organiser”.

After leading, managing and delivering 100s of

projects across a 20+ year career, spanning 7

countries, Ali pivoted to create two successful

values-based businesses that are serving clients

in Australia and the US through her mentoring,

personal brand magazines and business project

consulting.

She is simply here to help you get your something

good out into the world.

+61 417 151 099

ali@somethinggoodmagazines.com

SomethingGoodMagazines.Com

ali@alifowler.org

AliFowler.org

ZALI GARRETY

Founder & CEO - Zali

Garrety Consulting

Zali Garrety is a marketing coach, consultant and

strategist with a specialisation in digital marketing.

Let’s build your brand, market it with style and

generate a return on your marketing spend.

zali@zaligarrety.com

zaligarrety.com

ZALI GARRETY CONSULTING

SOCIAL MEDIA

Facebook @zaligarretycoach

Linkedin @zaligarrety

Instagram @zaligarrety

ceebeks.com

KODY THOMPSON

Founder & CEO - Lightning

Sites

kody@Lightningsites.com

Kody Thompson is best known as an award-winning

entrepreneur, international speaker, and the founder

of the hugely successful web development company

Lightning Sites.

Kody started his first business with $250 of business

cards to pay the bills while working full-time as a

volunteer Youth Pastor. Within just six years Kody

turned his $250 investment into over $2M of profit,

building over 1,000 websites, servicing over 700 clients

every month and generating in excess of 500,000 leads

for his clients.

On a personal note, Kody is a devoted husband and

father of two girls. He is passionate about giving

back and has launched a not-for-profit project in the

Philippines Love @ Scale supporting 250 students.

lightningsites.com

BOOK A CALL WITH ME

lightningsites.com/kody

LIGHTNING SITES SOCIAL

MEDIA

facebook.com/lightningsites

linkedin.com/company/

lightningsites

youtube.com/channel/

UChokVoQs1bU8h5pz1EDV4CQ

KIM NICHOLSON

Founder & CEO - HRonHand

0499 452 839

Our HR experts’ partner with you to create strategies

specific to your businesses’ requirements.

We manage all things HR, including compliance,

recruitment, pay conditions, policies, managing

performance, etc.

HRonHand works with small and medium-sized

businesses, providing an outsourced HR solution at a

fraction of the cost of hiring a consultant or another

team member.

hello@itGenius.com

hronhand.com

HRONHAND SOCIAL MEDIA

facebook.com/HRonHand

linkedin.com/company/

31355766/admin/

instagram.com/hronhand/

ceebeks.com

An idea will

remain only that

unless you do

something about it

and take action to

implement it

CHRIS BEKS

BECOME

A CHASER

And Overcome Your Business

Problems With Our Solutions

ceebeks.com

KEY PERFORMANCE

INDICATORS

DO YOU

REMEMBER THE

APOLLO 11

VOYAGE TO

THE MOON IN

1969?

was a 7 year-old grade one school boy when

this event made the news worldwide and, ever

the optimistic, even waited until it was dark

to go outside to see if I could catch a glimpse of the

landing on the moon or Apollo 11 itself!

Now, back then the technology they possessed was

very primitive by today’s standards, there certainly was

no GPS tracking to ensure they were heading in the

right direction.

So, what percentage of the time was the Apollo 11 on

course to the moon in 1969?

If you’re like most people you’re thinking ‘well surely

most of the time because they got there!’ However the

records show something entirely different – in fact

that flight was on course just 3% of the time.

So 97% of the journey was spent off course – and yet

they still achieved their goal!

ceebeks.com

How was that possible?

Simple.

‘Check & Correct’.

That flight crew had to monitor every aspect you

could think of; fuel, burners, equipment, oxygen, air

temperature, travel speed, you name it – at every

moment. So all they did was continually check and

then correct to get back on course.

A business is like

a ‘spaceship’ that

takes us to our

dream destination.

But not all

businesses have a

successful launch,

journey or landing.

Our Team is your

‘mission control’

who will help you

get there!

CHRIS BEKS

The entire flight then from blast off to landing on

the moon was spent checking and correcting,

checking and correcting to guarantee they

achieved their goal.

How do you stay on course and take the pulse of

your business?

In business the instruments, gauges and

gadgets those astronauts were monitoring are

called ‘Key Performance Indicators’ or ‘KPI’s’.

KPI’s allow you the same opportunity on your

way to achieving your goals. And even better yet,

you don’t have to do them moment to moment in

a life or death situation as the crew of Apollo 11

had to!

The power of KPI’s comes from a simple

concept: ‘what you can measure you can

manage’.

KPI’s mean you know where you stand at any

given moment and can adapt or change your

strategy to improve your results right there and

then.

It’s like taking the pulse of your business.

So instead of waiting for quarterly figures to

discover your productivity was down or your

marketing pieces and sales process aren’t

delivering what you need to achieve your revenue

goals – you know day by day or month by month

and can adapt as you go.

That means dramatically better results overall.

ceebeks.com

WHAT ARE YOUR KEY

Performance Indicators?

Your Key Performance Indicators might be ‘number

of customers per week/month/quarter’, ‘average

transaction value’, ‘percentage of receivables’, ‘sales

compared to capacity’ or ‘productivity compared

to capacity’, ‘number of items or services sold per

customer’ and so on.

Ideally, your KPI’s need to be tailored to your business

and should track those things that clearly tell you at a

glance how your business

is travelling.

Conversely if you’re not measuring your KPI’s how

will you know if you’re on or off track at any given

moment? And if you don’t know the answer to that

question it’s unlikely you’ll achieve your goals.

Think of it this way – if those astronauts

were not checking their course KPI’s

and correcting every moment – man

wouldn’t have made it to the moon.

What are you

failing to achieve

because you’re not

utilising your

KPI’s fully?

ceebeks.com

WANT TO CHANGE THE

WORLD?

Great news – you already are...

ver think about just how important your business is?

Not just for your personal wealth, although that is

critical, but in so many other ways?

Most of us are too busy to take the time to think about the ‘big

picture’ but it’s important that we do. Think about how much your

business means to your sense of personal achievement?

And to your family?

What does it mean to your lifestyle?

To your children’s futures?

And what could it mean to their children’s futures?

What does it mean to the team members you employ? And their

families and children?

Probably a sense of purpose, an ability to contribute and feel

valuable, not to mention a source of income.

What about the even bigger picture?

Take it a step further and think

about what it means to your local

community. The employment you

offer creates spending when like you,

team members purchase for their

daily lives.

That in turn grows those businesses

who then purchase from other

businesses and so it goes.

So what starts with your contribution

and the success of your business,

ends then with an effect on the people

around you, your local and regional

economies and even governments.

And yet, it goes even further still.

Regional economics directly affect

national economics don’t they?

Ultimately then you and your team

contribute to the national product

and wealth of our country too. That

affects taxes, schooling, health

care, the quality of housing, roads,

infrastructure, funds for research,

care for the generations before us and

more – all for the greater good.

Then consider how our country’s

wealth and success impacts our

standings within the worldwide

community, our business partners,

military allies and more.

ceebeks.com

Is your business impacting the globe?

Take the perspective of an ‘outsider’.

When you consider all of these areas, suddenly the

success or failure of your small business, in your

suburb, on your street actually affects everything

about the world around us.

Check whether it is achieving the goals you

had when you first went into business – if

not look at what could be done to improve its

results.

In fact, we’re working toward a better world for

all while as business owners we’re improving our

own. Add the Internet of Things to that mix and the

answer is a resounding ‘yes’.

This is the main reason why we love small business

- it can change lives, if set up and run properly!

When you think about it that way, suddenly your

business is so much more than a ‘small’ business.

It’s a key piece of a puzzle that keeps the wheels of

the world turning.

Your ongoing success makes a very real difference

– try these ideas.

And that means two things.

That you, your team and your family

should be proud. You really are

doing noble work and deserve to be

congratulated; and

That it’s imperative for reasons greater

than personal wealth and success

(although those are important!) that

your piece of the puzzle, your business,

continues to do well.

For instance, ask ‘why would I buy from this

business’, keep an eye out for new ideas,

subscribe to publications like this one and

others, talk with your customers and clients,

find out what they want. Put yourself in

their shoes.

Even talk with prospects you lost, ask

them why.

Listen to your team members – they’re the

ones dealing hands on with your biggest asset

– your customer base – on a daily basis.

Think about how you could add more value or

do more for your customers.

And always be wanting to improve.

We want to help you chase

your dream and bounce

back better than ever from

lockdown and the corona

experience. Check out the

resources we have designed

to do exactly that, right here:

To do that take some time out from the day to day

hustle and bustle of your business. Set aside an

hour a day, or a couple a week or one day a month

to look at it from a distance.

Visit Ceebeks.com

ceebeks.com

WHY HEADLINES ARE

IMPORTANT

headline – key words at the top of your

advertisement – is the ad for your ad!

It’s what draws people into reading your ad just like a

headline for a newspaper article draws you into reading

an article.

Headlines are so important and so powerful they can

increase the response to your marketing by up to 20

times.

What are they really looking to

achieve when they’re searching

for your business type or your

products or services?

Ask yourself what key problem or

issue you are solving for them?

Or what key benefits are you

offering?

Consider this: what do most businesses usually put at

the top of their ad, or the opening of a letter?

That’s right, their name!

But really, no one cares about the business name, a

person is interested in the benefits they could receive for

dealing with that business.

They’re interested in the answer to this question: ‘what’s

in it for me?’.

Then once you’ve created a list of those

answers, turn them into succinct benefit

statements.

Be sure to use the word ‘you’ or some

derivative of it combined with one of those

benefits and voila you have a new headline!

If you’re looking for some inspiration then

check out these tools that will provide some

guidance in these areas:

A good headline then must flag the target market and

offer a benefit.

Here’s how to do it …

To help you do that, get a copy of all of your ads

together. Be sure to note if you’ve fallen prey to standard

marketing behavior and put your business name at the

top of your ad!

Now, with your team consider instead what might be

more important to your potential customer.

answerthepublic.com

See what your potential customers are

actually searching the internet for and

make this your headline;

coschedule.com/headlineanalyzer

Score your overall headline quality and

rate its ability to result in social shares,

increased traffic, and SEO value.

ceebeks.com

JUST FOR

LAUGHS

JOKE #1

A local restaurant was so sure its massive Sumo chef was the strongest man around, they

had a standing $1,000 offer that the chef would squeeze a lemon until all the juice ran into a

glass and then hand the lemon to a patron. Anyone who could squeeze just one more drop

of juice out of the lemon would walk away with the money. Many people had tried, including

weight lifters and tradies, but nobody could do it.

One day a scrawny little man wearing thick glasses and a polyester suite came in and said

in a tiny squeaky voice, “I’d like to try it”. After the laughter had died down the chef said, “OK”.

He grabbed a lemon and squeezed away. Then he handed the wrinkled remains of the rind

to the little man. The crowd’s laughter turned to total silence as the man clenched his fist

around the lemon and one by one 6 drops fell into the glass.

As the crowd erupted into cheering, the chef paid the $1,000 and asked, “What do you do for

a living? Are you a bricklayer, a builder’s labourer or what?”

He adjusted his glasses on his nose and said,

“I work for the Tax Department”.

ceebeks.com

JOKE #2

An accountant leaves a letter for his wife one Friday evening. It reads:

“Dear Wife. This week I turned 54. I am going away for the weekend. I will be staying at

the Hilton with my gorgeous, sexy, 18-year-old secretary.”

When he arrives at the hotel there is a letter waiting for him. It is from his wife. It reads:

“Dear Husband. I too am 54. I too am going away for the weekend. I will be staying at

the Sheraton with my handsome and virile 18-year-old toy boy. You’re an accountant.

You’ll appreciate that 18 goes into 54 many more times than 54 goes into 18”.

ceebeks.com

KELLIE & ALISTAIR COZENS

– AKC Kitchens

Kellie, first met Chris through a friend who shared a house with him way back

in the early 1990’s. As a wage earner, I needed an accountant so Chris was my

obvious chose. It was my first job since leaving school and I found Chris a great

guide to help with the daunting task of lodging my tax.

In the late 90’s I introduced my wage-earning husband, Alistair, to Chris as he was not getting

the support from his accountant.

Moving forward nearly 30 years my husband and I have continued to trust Chris and Angela

with our tax and business needs.

ceebeks.com

We now run a successful small business

– AKC Kitchens - employing local people,

a farming property we run as primary

producers, a SMSF and long-term

investments. We were and are constantly

calling on Chris and Ange for any number

of financial queries.

Their service has always been very unique

from other services. They are always

available, always full of knowledge and

follow up on any business needs we face.

Covid has been a very trying times for Small

Business but with the advice and guidance

from Chris and Ange, we have been able to

continue to keep our doors open and our

employees working.

I think the benefits we have received from

working with Chris and Ange is being made

aware of all the services, opportunities and

incentives available to us.

I would always recommend Chris and

Ange to anyone and everyone who needs

professional knowledge to help guide them

through not only tax but any business needs.

Congratulation Chris, Angela and team on

your 30th Anniversary. Keep doing what

you’re doing.

About AKC

Kitchens

AKC Kitchens, have been transforming homes for

many years. Through both practicality and a flare

for style, they add some zest to your house. They

tailor their services to your needs, can create your

dream kitchen from one of their designs or offer

a supply-only option too.

Their specialities include 3D Design Kitchens,

vanities, laundries, and wall units. At each stage,

they include you in the design process. The

AKC Kitchens team takes pride in their work. To

see what we mean, visit their recently opened

showroom in Koroit. Or, we can come to you to

provide a free quote.

177 Commercial Road, Koroit

Vic 3282

03 5565 8188

akcozens@bigpond.com

akckitchens.com.au

bit.ly/3oBCpWT

ceebeks.com

Office - 25 Banyan Street,

Warrnambool, 3280

Ph: (03) 5561 2643

chris@ceebeks.com

ceebeks.com

ceebeks

@chasingthedream

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Chasing The Dream! Magazine - Issue 2

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Chasing The Dream! Magazine - Issue 2

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