SDEA Design & Display Directory 2021

TIMBERLAND
We now move across London to another iconic location
which rose to fame in the swinging sixties. Carnaby Street
has always been at the forefront of creativity and innovation
and is now the home of another remarkable and, once again,
environmentally conscious retailer.
This well-known high quality brand, which spans almost 100
hundred years, has launched a new contemporary flagship
that wears its heart on its sleeve; this store beautifully
illustrates the importance of the natural world to all of us.
Timberland have been actively helping to save our planet
for 20 years: planting trees - they pledge to plant a further 10
million in the next two years alone. They support deprived
economies - their work in the Dominican Republic, where they
built a factory from scratch specifically to help and provide
infrastructure to the local population is legendary. They also
source biodegradable materials and components – they are
aiming for 100% eco-friendly cotton and leather but have
already relinquished PVC and PFC. In addition, in 2017 they
converted 40 million plastic bottles into shoes with a current
total of 270 million bottles given a new life in Timberland
footwear. In towns and cities across the world, they encourage
their workforce to become involved and help regenerate green
areas. Timberland takes its responsibilities on this earth
seriously and bridges the gap between a global leader and
nature.
In its pursuit for an equally outstanding interior that replicates
its green credentials, Timberland enlisted the help of designers
Dalziel and Pow. The resulting concept has a style and grace to
which we have become accustomed from this retailer and one
which is inherent to the brand’s product. Through a series of
elegant, custom-made display tables and pillars the designers
convey how this eco warrior is working to reduce its carbon
footprint and at the same time deliver a highly stylised, fresh
interior concept.
It is more than just a store, it’s an experience. The story is
told as your journey unfolds through the shop. Greenery and
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