March 2021 - Bay of Plenty Business News

bopbusinesspublications

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

MARCH 2021 VOLUME 5: ISSUE 3

WWW.BOPBUSINESSNEWS.CO.NZ

FACEBOOK.COM/BAYOFPLENTYBUSINESSNEWS

Development boom

hits bay of plenty

Leading property

developers join

forces to advocate

for positive change

in uncertain times

in Tauranga – p5

Vantage: enhancing

Tauranga’s growing

inner-city – p6-7

Opportunities going

fast in Tauriko – p11

equities

Stocks soar as year closes

out.

P12

kiwifruit

Lengthy growers court

case finally settles.

P13

franchises

Greenfield or new

options?

P14

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2 BAY OF PLENTY BUSINESS NEWS March 2021

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FOR KIWI BUSINESS


March 2021 BAY OF PLENTY BUSINESS NEWS 3

New app takes

headaches out

of harvest

An employment app born out of a family accident is

poised to make life easier for orchardists seeking staff

over this season’s busy kiwifruit harvest.

By RICHARD RENNIE

Marlborough woman Genevieve

Griffin-George has

already had strong uptake

on her PICMI employment app from

Bay of Plenty kiwifruit growers looking

for a quicker and more seamless

means of securing staff for this year’s

harvest.

Griffin-George had the inspiration

for the app after she was called back

to her parent’s Marlborough kiwifruit

orchard from France unexpectedly

when her father was involved in a

serious orchard accident.

With little previous experience

she was required to run the orchard.

She quickly found employing staff

for the crucial harvest period was a

time-consuming task that was as difficult

for prospective staff as it was for

their employers.

She partnered up with two technology

developers to help devise a

solution.

“The burst nature of seasonal hiring

means that you have a limited

time to secure the workers you need,”

she said.

“From our field trials, we developed

a tool that processes all the jobseekers

without effort. The employer

just needs to tell them where and

when to turn up.”

Matching up applications

With an estimated 24,000 seasonal

positions to be filled across the Bay

of Plenty this year for kiwifruit, and

thousands more horticulture and viticulture

positions around the country,

she says a large amount of industry

Job seekers know

straight away if they

have a job or not with

PICMI.”

PICMI creator and accidental orchardist Genevieve Griffin-George. Photo/Supplied.

time is unduly spent in the clumsy

exercise of matching staff and jobs.

“PCMI avoids becoming stuck in

the weeds of job boards, emailing and

repetitious paperwork and chasing up

details.”

The app’s standardised workflow,

which includes a templated NZ Kiwifruit

Growers Incorporated seasonal

employment contract, also captures

induction, health and safety, IRD and

employee details, removing the need

for physical contact and paperwork.

Filling in details and agreeing

to the contract can take as little as

20 minutes, and has sliced up to

two hours off application time per

employee.

“Our newest Bay of Plenty customer

registered 670 jobseekers and

450 of them secured contracts to work

this season. Of the contracts sighed 45

percent of them were signed within

one hour, and 80 percent within one

day.”

Delays in getting workers

Griffin-George said a big problem

for employers are the delays between

making contact with prospective

staff and getting them on the ground

working.

“Job seekers know straight away if

they have a job or not with PICMI.

Most apply for many jobs and then

wait, hoping to hear back. This causes

frustration for both jobseekers and

growers, who find that many applicants

actually are not available.

“We can increase the capacity of

our labour force by enabling jobseekers

to find work that suits their

needs and gives them the flexibility

to choose, part-time, full-time based

on location.”

The ability of the app to integrate

with other business tools including

payroll programmes improves compliance

and transparency in a sector

increasingly aware of the need to

ensure staff are looked after.

Griffin-George received an innovation

award for her app at the 2019

Mystery Creek Fieldays, and has

since worked closely with growers to

fine tune its work-flow and ability to

be customised to individual grower

needs.

Employers can also see in real

time how their recruitment programme

is going, comparing actual

uptake with required, detecting any

impending shortfalls in particular

skill areas, such as forklift operations,

for example.

First time users of PICMI receive

the first 10 staff sign ups for free, with

each subsequent employee sign on

costing $19 each.

She says interest has been strong

from overseas growers, particularly

in Australia.

“The problems we are working

to solve are not just going to impact

farmers and growers in New Zealand,

as they are global problems.”

26 Fourth Ave

Tauranga

0800 225 999

LINKBUSINESS.CO.NZ

Busy General Engineering $410,000

Bay of Plenty

· Well established clients, qualied staff

· Great central site with good equipment

· Reliable turnover apprx $690K incl gst

· Net prot last year of $152,500

· Operates Monday to Friday

Import & Wholesale $896,999

Relocatable

· Niche product range

· Imports & wholesales large customer base

· Established 15+years

· Annual $300K prot

· Relocatable if have space for stock

· Price includes approx $400K stock

Gastro Bar & Gaming. 30% ROI $1,670,000

North Island

· Skilled team - General Manager in place

· Cash Surplus $500k plus under management

· Rent 5.5% of sales

· Licensed 8am to 1am, for 350 patrons

· Gaming room with 9 machines

· Great indoor & outdoor seating for 295

linkbusiness.co.nz/BOP00241

Grant Jacobson 027 454 0432

grant.jacobson@linkbusiness.co.nz

linkbusiness.co.nz/BOP00249

Theresa Eagle 021 289 0949

theresa.eagle@linkbusiness.co.nz

linkbusiness.co.nz/BOP00254

Carron Chote 027 289 6658

carron.chote@linkbusiness.co.nz

Niche Manufacturing

$340,000

Bay of Plenty

· Market leading, specied for high-end builds

· Supplies & installs unique designed screens

· Sole NZ rights to brand & products

· Annual cash surplus $200K+

· Owner retiring, training & assistance available

linkbusiness.co.nz/BOP00201

Peter Redward 027 492 0453

peter.redward@linkbusiness.co.nz

Great Opportunity. Iconic NZ Tourist Attraction.

North Island

Situated in one of the North Island’s major tourist

regions this business, which has grown into an

icon over its more than 30 years of ownership by

the current owners, is now seriously for sale.

Price includes major investments in buildings,

plant and equipment.

Offers over $5,000,000 invited

· Yielding solid prots of up to $1M in previous years off a turnover

$4.2M+

· Motivated owners will give a generous handover & mentoring

· Run under General Management

· Large land area, exibility for add-on’s

· Consents in place for a major natural resource

linkbusiness.co.nz/BOP00250

Mike Fraser 021 932 633 mike.fraser@linkbusiness.co.nz

Grant Jacobson 027 454 0432 grant.jacobson@linkbusiness.co.nz

6 Day A Week Cafe $495,000

Bay of Plenty

· Smart branding & trendy t-out

· Weekly sales avg $35,000 incl gst

· Average 50kgs of coffee per week

· Great location, seating 70, with excellent lease

· Fantastic skilled team, tight systems

linkbusiness.co.nz/WK00132

Therese Bailey 0221 707 641

therese.bailey@linkbusiness.co.nz

Protable Postshop $320,000

Tauranga

· Premium location, upmarket Tauranga suburb

· Working couple approx $140K cash surplus

· 5.5 days per week

· Captive market, 200-300 people instore daily

· Simple to run and protable

linkbusiness.co.nz/BOP00248

Peter Redward 027 492 0453

peter.redward@linkbusiness.co.nz

Trendy Barber Shop $148,000

Bay of Plenty

· Sought after location, well established

· Successful with strong prots

· Excellent location and stylish décor

· Wonderful staff

· Full time working owner prot approx $100K

linkbusiness.co.nz/BOP00239

Lisa Lloyd 027 685 4556

lisa.lloyd@linkbusiness.co.nz

Building/Construction Services $650,000

Bay of Plenty

· High-prole, well established 60yrs+

· Servicing residential & commercial market

· Diversied, steady income streams

· EBPITDA working owner approx. $300k in

2020

· Excellent vendor assistance included in sale

linkbusiness.co.nz/WK00126

Rick Johnson 021 991 485

rick.johnson@linkbusiness.co.nz

Coffee Lounge / Cafe $131,000

Tauranga

· Very lucrative coffee lounge

· Enviable Location, excellent opportunity

· Long well established customer base

· High quality premise meeting stringent criteria

· Impressive ratings on trip advisor

linkbusiness.co.nz/BOP00252

Neil Cammell 027 2133 100

neil.cammell@linkbusiness.co.nz

Trade Service Business

$295,000

Bay of Plenty

· On-call, avg 20hrs per week last year

· One working owner earnt $122K+ in 2020FY

· Equipment, vehicle, website, 0800# number

· Plumbing/drain laying related

· Full training provided

· Options to expand if wish

linkbusiness.co.nz/BOP00204

Grant Jacobson 027 454 0432

grant.jacobson@linkbusiness.co.nz

All LINK NZ ofces are licensed REAA08


4 BAY OF PLENTY BUSINESS NEWS March 2021

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From the editor

Tauranga is about to enter one of the most interesting phases of

local governance for the city. As we are all aware, late last year the

Tauranga City Council and mayor Tenby Powell were essentially

dissolved. Despite protestations from some councillors, the central

government was happy to begin again.

By the end of February

the new look council has

been confirmed.

A former National MP, two

town planners and an infrastructure

sector leader have

been appointed to lead the new

council.

Former long-serving East

Coast MP Anne Tolley will

chair the four-strong commission

and will be joined by Bill

Wasley, Shadrach Rolleston

and Stephen Selwood.

Their term officially began

on February 9, and will end

after the next local body elections

in 2022. However this

could be extended.

Tolley said in a statement

she was pleased to be appointed

chair of the commission.

“As New Zealand’s

fifth-largest city, it is important

that Tauranga is governed

effectively. This will be a big

challenge for the commission.”

Tauranga City Council’s

commissioners have now

adopted an interim committee

structure which will see the

short term abandonment of

most of the Council’s standing

committees.

At late February’s first

council meeting – the first

involving the Commission earlier

this month – the commissioners

amended the existing

standing orders to remove the

time limit on their speaking

rights and to increase the availability

of public forum speaking

slots.

Meanwhile, the Tangata

Whenua/Tauranga City Council

Committee, City Plan Hearings

Committee and Wastewater

Management Review

Committee will continue with

the same terms of reference,

but with new commissioner

appointments to represent the

Council.

Tolley said the Commission

wanted to hear from as many

members of the community as

possible as it worked towards

the adoption of the city’s 2021-

31 Long-term Plan.

“We’ll be going out to the

community to hear what people

want for their city and talk

through the options in front of

us,” she said.

“As part of that process, we

also want to make our public

forums more accessible for

more people, so the length of

As New Zealand’s fifth-largest city, it

is important that Tauranga is governed

effectively. This will be a big challenge for

the commission.”– Anne Tolley

David Porter

time available at the start of

each Council meeting will be

at the Chair’s discretion, with

people representing organisations

provided with a minimum

five-minute speaking

opportunity. It will be very

informal though.”

So far the Finance, Audit

and Risk; Policy; Projects, Services

and Operations; Urban

Form and Transport Development;

Regulatory; and Chief

Executive’s Performance

committees have all been discharged

and the Commission

will consider whether to establish

further standing committees

at a later date. However,

according to the commissioners,

Council meetings will be

held more frequently, and as

needed.

Commissioner appointments

have also been made

to joint committees, including

the Smartgrowth Leadership

Group, Bay of Plenty

Civil Defence Emergency

Management Group, Te Maru

o Kaituna (Kaituna River

Authority), Regional Transport

Committee and the Bay

of Plenty Regional Council’s

Public Transport Committee.

Appointments to some key

advisory groups were also

confirmed.

Tolley said the Chair’s casting

vote would be retained, but

that she hoped that it would not

be needed. Much remains to be

seen in our new look council.

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March 2021 BAY OF PLENTY BUSINESS NEWS 5

Leading property developers

join forces to advocate for

positive change

The abrupt sacking of the Tauranga City Council has created major

ructions in the local electoral system and more are likely to emerge.

By DAVID PORTER

The Council recently

announced the official

appointment of the four

commissioners who will be taking

over, for an - at this stage - undetermined

period. They include chair

Anne Tolley, and commissioners

Bill Wasley. Stephen Selwood and

Shadrach Rolleston.

Exactly how their role will

evolve remains to be seen. But for

Tauranga’s important property sector¸

leading specialists have moved

aggressively to ensure access to the

new commissioners.

Led by Scott Adams of Carrus

Corporation, a group of around 50

or so leading property specialists

has formed a new group, the Urban

Task Force (UTF), created as an

incorporated society.

When we went to print, UTF

was due to meet with the commissioners

in early March. Adams told

the Bay of Plenty Business News

that his understanding was that the

commissioners’ mandate was to be

cooperative.

Adams said he had not at this

stage had contact with any other

groups. However, it is understood

representatives from various interests

including the Smart Group

entities, which in the past have

played a large role in creating the

current shape of Tauranga, would

form groups to interact with the

commissioners.

At a recent meeting at the University

of Waikato - Tauranga,

Adams led a group of 50 or so

members of the new society and

advised that it was set up to provide

strong leadership, advocacy

and positive change for the benefit

of Tauranga.

“UTF is a group of Tauranga

Property investors and developers

who came together towards the

end of 2020 with grave concerns

for growth implementation for our

city. We wanted to combine forces

to collaborate and get runs on the

board for our great city,” Adams

told the meeting.

Departures a key factor

He noted that the departure of former

Mayor Tenby Powell and the

previous TCC members was also a

key factor.

Although Powell was unpopular

with many members of the

outgoing council, he was generally

favoured by a large number

of property specialists as someone

who wanted to get things done.

“The city badly needs leadership,”

said Adams. “Commissioners

have now been appointed and

intend to engage early with this

group.”

Adams noted that the group

needed to make sure they were not

just swapping one group of politicians

for another.

Adams was somewhat dismissive

of the recent contribution of

Smart Growth as having largely

become a “talk fest” over the years.

“The rooms are full of bureaucrats

and strategic advisers with

a bob each way,” he suggested,

stressing that here was no real brief

for the property private sector.

“We all agree I’m sure that

there’s been enough talk – we need

action,” he said.

Property Council changes

Adams noted that changes in the

NZ Property Council, which had

merged the Bay of Plenty and

Waikato branches because of

Covid-19 concerns, was another

key factor in setting up the UTF.

“The Property Council is still

an important voice, but the focus

is now wider,” he said.

“Given the dire straits our

city now finds itself in, Tauranga

needs its own action

group to provide leadership and

change and deliver some results on

the ground.”

Among the members of the

society who took part in the meeting

and will serve on the board,

were experienced property specialists

such as Simon Collins of

Hobec Lawyers, Steve Cutfield

from Classic Group, Morgan Jones

from Veros, Buddy Mikaere, an

historian and resource consent

specialist, Scott McKenzie from

PMG Funds, and Peter McCaw

from Hawkins.

The purpose of the new society,

said Adams, was to provide

advocacy, leadership and positive

change not just for local property

developers and owners,

but to create sustainable

property

for all

living and

working

in the

district.

Given the dire straits our city

now finds itself in, Tauranga

needs its own action group

to provide leadership and

change and deliver some

results on the ground.”

– Scott Adams

EXPERIENCE. THE DIFFERENCE ADDS UP.

07 927 1200 | 60 Durham St, Tauranga | www.inghammora.co.nz


6 BAY OF PLENTY BUSINESS NEWS March 2021

WELCOME TO VANTAGE

The perfect mix of city and

coast at your doorstep

Set to further enhance Tauranga’s growing inner-city, Vantage is a new premium

mixed-use, seven storey development at 359 Cameron Road. The enviable location

will provide access to the best of Tauranga and showcase sweeping water views

towards the harbour and Mount Maunganui.

Vantage is a product of the dynamic

collaboration between the

award-wining team of developer,

Black & Orange Property, architects

Edwards White, and engineers, BCD

Group. These consultant teams have a

shared goal of providing high-quality

building solutions that stand the test of

time and offer positive outcomes for the

community.

As described by the Development

Manager of Black & Orange Property,

Daniel Kirk, the development will offer

“the ultimate in sophisticated CBD living

and create a unique destination to live,

work and play.”

The building will comprise of two levels

of secure basement parking, one level

of commercial space - including a cafe -

and four levels of residential apartments

totalling 32 freehold apartments, including

five luxury penthouses. Vantage features

a mix of two and three bedroom

residences with various bespoke configurations

to suit numerous situations. With

prices starting from $860,000, interest

has been strong with 13 of the apartments

already sold.

With Foster Construction awarded

the construction contract late last year,

Black and Orange are confident they

have appointed a company with a strong

reputation of delivering high quality

projects throughout the Bay of Plenty

and Waikato, who will have no problem

delivering on the aspirations for the

development. Coming off the back of the

recent completion of the Bayfair redevelopment

amongst other projects, Foster

Construction are proud to be able to add

another high quality development to their

portfolio.

“With excavation and ground works

nearly complete the riskiest part of the

construction programme is behind us and

it feels great to provide purchasers firm

completion dates they can have confidence

in. There have been many apartment

complexes marketed off the plans in

Tauranga that haven’t made it to the start

line, and we are proud that this is becoming

a reality.”

“Vantage will offer a level of amenity

rarely found in city living”, said lead

architect, Brian White of Vantage’s convenient

and accessible location. The

development is within a short drive to

some of the top highlights of the Bay of

Plenty region, including Mount Maunganui’s

Mauao, stunning beaches and

large-scale retail outlets – Tauranga

Crossing and Bayfair.

Vantage is also a short walk

from Tauranga’s harbourside

and popular dining and

entertainment area, The

Strand.

Careful planning and

attention to detail of

each apartment aligns

with the aspirations

for the development

to achieve timeless

quality and easy-care

living. The acoustic

and thermal performance

also aligns with

the visual quality, being

well in excess of standard

building code requirements,

allowing residents to entertain

with minimal disruption to

other apartments. They will also

retain heat during winter and keep

cool during the warmer months for

all year comfort.

The over-height ceilings and doors

combined with floor-to-ceiling glazing

maximises natural light and allows

residents of Vantage to enjoy

“DESIGNED

TO CAPTURE

PANORAMIC VIEWS

OVER THE HARBOUR

AND HILLS

BEYOND”

EDWARDS WHITE | ARCHITECT


March 2021 BAY OF PLENTY BUSINESS NEWS 7

VANTAGE

panoramic and unobstructed views

over the harbour and hills beyond.

High quality finishes and fixtures

throughout complement

the refined aesthetic of the

holistically designed kitchens

and bathrooms. These spaces

achieve timeless elegance

while offering a sense of

calmness.

Large, sheltered decks

offer protection from prevailing

winds while capturing

the outstanding views.

All apartments have been

elevated above the street,

providing privacy from the

city below.

Vantage will be the second

instalment of mixed-use developments

for developer, Black &

Orange Property, following the

success of their Hamilton mixedused

development, Parkhaven. The

five-storey development had all 21 apartments

sold by the time the building was

completed in early 2018.

Since its completion, the building has

received numerous awards including the

Property Council Waikato Urban Design

and Supreme Excellence Awards, the

Hamilton CBD Most Improved Site Over

$500K Award and the Waikato/Bay of

Plenty Architecture Multi-Unit Housing

Award. Black & Orange Property look

forward to delivering another outstanding

project and are passionate about the revitalisation

of Tauranga’s CBD and seeing

the city thrive and grow.

Vantage is being marketed by the

renowned Harcourts sales team of The

Mount and Papamoa – Team Theo. “At

Team Theo, we feel privileged to bring

Vantage to the market. Working alongside

the developers and architects, it’s

rewarding to be the final element that

will see this stunning complex come to

fruition,” says Theo Smith.

“As this country’s fifth largest city

and a major influence on today’s lifestyle,

Tauranga answers every desire.

We believe Vantage completes that fulfilment.

The position is key. This central

location on the corner of Cameron Road

and 4th Avenue is perfectly positioned to

enjoy city life. Shopping, business, the

university, entertainment, and waterfront

recreation – it’s all right on the doorstep.

Restaurants and cafes – across the road

and beneath these apartments; with many

more close to this address.”

“It’s a significant step up in terms

of space and sophistication. Designed

around enlightened luxury, these apartments

capture the essence of Tauranga’s

backbone belief in ‘live, work and play’.

Outdoor flow is an integral element at

Vantage.

“The lower levels enjoy vibrant urban

views over the Tauranga CBD while the

upper apartments boast some of the best

views of Mount Maunganui, the harbour

and beyond,” he says.

For inquiries and expressions of interest

on the residential residences contact

Theo Smith on 0274719770 or via email

at theo.smith@harcourts.co.nz. You can

also get further information on the apartments

at vantagetauranga.nz.

PARKING OPTIONS

A KEY FEATURE

The ground level of commercial

and retail tenancies will

be anchored by BCD Group

with four other commercial tenancies

available between 130 and 280

square metres in area. In addition

to the top location and quality surrounding

complex, the key item setting

these apart for tenants is a full

level of carparking solely for the

commercial tenants, in a city that

has a shortage of such, with a basement

level of 46 secure, covered

carparks, allocated to the commercial

and retail tenancies.

For more information on the

commercial space contact Brendan

Bradley on 021816600 or via email

at brendon.bradley@bayleystauranga.co.nz.

VANTAGE

www.vantagetauranga.nz


8 BAY OF PLENTY BUSINESS NEWS March 2021

Tauranga Port reports improved

profits despite disruptions

By DAVID PORTER

New Zealand’s largest

port and international

freight gateway Tauranga

Port in late February

reported increased profitability

for the first six months of the

2021 financial year, despite

volatile cargo volumes and the

and congestion issues at Ports

of Auckland.

Group Net Profit After Tax

for the six months to December

2020 was $49.4 million, a

2.3 percent increase on the previous

year, despite a 1.3 percent

decrease in total trade volumes,

to 13.1 million tonnes.

Container numbers decreased

4.6 percent compared with

the previous corresponding

period, to 612,988 TEUs.

Port of Tauranga Chair,

David Pilkington, said the

mid-year financial results

were very pleasing considering

the volatility in cargo

volumes over the period and

reflected the stability offered

by the diverse companies in

the group.

“We have managed to

maintain income throughout

a challenging six months,” he

said.

“Port of Tauranga handled

near record volumes of containers

in the months of October

and December. However,

lower-than previous demand

from June to August, and

vessel delays in November,

dragged down the year-to-date

container volumes.”

It was a similar story

when we look at overall cargo

tonnes, he added. Volumes

decreased 1.3 percent for the

six month period, yet volumes

in December 2020 were 15.1

percent higher than the same

month in 2019.

Vessel delays

Pilkington said severe vessel

delays out of Auckland since

September had significant

flow-on impacts on Port of

Tauranga.

The average cargo

exchange per container vessel

was 21 percent higher in

December 2020 compared

with December 2019, due to

the cargo bypassing Auckland.

And late arriving vessels have

been slow to pick up exports,

exacerbating container yard

congestion.

Retiring Port chief executive

Mark Cairns, says the

January 1 introduction of penalties

for shippers rolling cargo

or leaving their containers on

the wharf for excessive time

has provided some relief from

yard congestion. The peak

export season is now in full

swing.

“We need all parts of the

supply chain to do their bit

and we are very grateful for

the cooperation of importers

and exporters in improving

terminal productivity.

Unfortunately, the threat of

congestion remains and is

unlikely to dissipate until

Ports of Auckland sorts out

its operational problems. New

Zealand’s ability to absorb the

worldwide disruption caused

by Covid-19 has been severely

constrained.”

Port of Tauranga has

applied for the Covid-19

recovery fast-track resource

consenting process for its proposed

berth extension at the

Tauranga Container Terminal.

The fourth berth will be created

by converting 220 metres

of cargo storage land to the

south of the existing wharves.

The $68.5 million project will

create an estimated 368 jobs

through the construction phase

and more than 81 permanent

jobs after completion. No Government

funding is sought for

the project and it is frustrating

that the consent process takes

so long.

Cairns said the project

could help ease congestion in

the Upper North Island supply

chain, especially with the

prospect of the Ruakura Superhub

and inland port at Hamilton

coming on stream. The

inland port, being developed

in partnership by Tauranga and

Tainui Group Holdings, is due

to open in 2022.

Excellent

design

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Quality

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Our inhouse designers

pay special attention to

the details of our homes,

honouring that homes are a

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This allows Barrett

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specifications as standard.

We are NZ owned and

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We understand that a home

should be built to last. Our

materials use the latest

innovative technologies

to provide a quality that is

strong and durable.

Visit a Barrett Homes showhome today.

barretthomes.co.nz l Ph 07 574 9009

You get so much more in a Barrett Home.

There is simply no comparison. With Barrett Homes you get more

choice, better quality and a more enjoyable build process.


March 2021 BAY OF PLENTY BUSINESS NEWS 9

Clients in

good hands

thanks to

Stratum’s

approach

ADVERTORIAL

John Lewis always wanted

to work in the rural sector

and, as Stratum’s surveying

director based in their

Te Puke office, that’s exactly

what he’s done.

Now it’s time to pass on the

mantle with his retirement at

the end of March, although as

John says, he might be leaving

but he’s leaving behind a lot of

expertise in the business.

“I’ve always had an opendoor

policy with my team. I

tell them to always ask me

anything because that way I

can reduce mistakes, reduce

time and share my knowledge.

As a consequence, I feel like

my 40 plus years of experience

is available to my team every

day, so when I leave it will still

be here.

It’s this approach that has

guided John in his career with

Stratum.

“Surveying is a profession

where you simply can’t make

mistakes.

“Everything you do must be

independently checked and it’s

not a profession where I like

to see people trying to work

things out themselves. That

just costs our clients time and

money and doesn’t facilitate a

mentoring style environment

in the workplace.”

Whilst Stratum have offices

across the region, John has

loved working in the close-knit

community of Te Puke.

“A successful business

will always be about the relationships

you have with your

clients and in a small-town

community like Te Puke, they

A successful business will always

be about the relationships you have

with your clients and in a small-town

community like Te Puke, they certainly

seem to run deeper.” – John Lewis

The Stratum team taking over the reins from John Lewis.

certainly seem to run deeper.

It’s simple really, unless you

become almost part of the furniture,

you’re not going to be

the go-to for the clients who

want someone they know well

and can trust.”

The Stratum Te Puke office

boasts a team of seven surveyors

and five support staff,

all integral to the camaraderie

and function of the office and

team.

When John leaves, associate

surveyor Matt Powdrell

and surveyor Danny Underwood

will head up the team.

John says the clients are in the

very best of hands.

“Matt’s family has been

in the community for several

generations. He certainly has

his teeth in the job and he’s

ambitious. That’s a good thing

for us because he works damn

hard and really looks after our

clients.”

“Danny’s father used to be

my solicitor so when he said

Danny wanted to be a surveyor

we gave him some work over

the summer breaks.

“I didn’t favour him

because of our family connection.

It was his work ethos and

abilities that landed him a job

and he continues to impress us

today.”

John says he feels very

comfortable hanging up his

surveying tools for the last

time as he retires.

“With Matt and Danny in

the Te Puke team I feel very

comfortable retiring, knowing

our clients will still be confident

and pleased with our

work and probably won’t even

notice I’m gone!

“I think if you can retire

doing that, then you know

you’ve truly done a good job

both in terms of looking after

your clients but also handing

on your expertise and experience

to the new generation

coming through.”

YOU CAN’T

GET MORE

LOCAL THAN

STRATUM

We know this land like the back

of our hand – which means better

outcomes for you.

Our vast local knowledge and experience is why

we are one of the leading land development and

land utilisation consultants in the Bay of Plenty.

Every day we exceed expectations for our valued

clients, delivering solutions that have a positive

outcome for the places and communities that

they, and we, call home.

Your local land experts

ENGINEERS . PLANNERS . SURVEYORS . ENVIRONMENTAL

WWW.STRATUM.NZ | 07 571 4500


INDUSTRIAL INVESTMENTS

AND PREMISES FOR

OWNER OCCUPIERS AND

TENANTS AVAILABLE

• High quality industrial units

• Excellent locations in the Tauriko Business Estate

• Contact us now for further information

Winners of 2020’s Ray White Commercial

International Awards “Client Choice”

for customer service – 4th year in a row!

Christy Arundel

(Commercial

and Industrial

Specialist)

Philip Hunt

(Managing

Director)

CONTACT YOUR TAURIKO BUSINESS ESTATE SPECIALISTS

Philip Hunt

Managing Director

Mobile: 021 378 348

Email: philip.hunt@raywhite.com

www.rwctauranga.co.nz

Christy Arundel

Commercial and Industrial Specialist

Mobile: 027 247 4789

Email: christy.arundel@raywhite.com

BOP COMMERCIAL REALTY LTD (Licensed REAA 2008) 46 Spring Street, Tauranga


Kaweroa Court

OPPORTUNITIES GOING

FAST IN BOOMING TAURIKO

By DAVID PORTER

It’s no surprise that the

remaining options for securing

a position in Tauriko

Business Estate are moving

fast.

One key element is recent

government action on industrial

and commercial properties,

with proposed imminent

changes to the Loan To Value

Ratios (LVR) likely to increase

the appeal of non-residential

property. Even more important,

says Ray White Commercial

Specialist Philip Hunt, is

that available property in Tauriko

is disappearing quickly.

“What I have noticed is an

increase in demand and enquiries

since early February, when

it was announced that Tauriko

Business Estate had no more

land available for sale from the

developer,” said Hunt.

“The demand has gone to

a higher level because people

have recognised the opportunities

are coming to an end

– basically people just aren’t

making any more developable

land in this area.”

Tauriko’s successful

estate

What I have noticed is an increase

in demand and enquiries since early

February, when it was announced

that Tauriko Business Estate had no

more land available for sale from the

developer.” – Philip Hunt

Kaweroa Rise

Tauriko Business Estate has

experienced unprecedented

growth over past three years,

to the extent that there is virtually

no titled land available

from the developers. The

unique opportunity to own

“your own” Industrial Unit is

coming at a time when demand

is very strong, said Hunt.

Tauriko Business Estate

has been one of the city’s most

successful industrial estates.

Main developer Element IMF,

with director Bryce Donne,

has brought on a succession

of new developments over the

past few years.

And that’s not to mention

the expansive project

announced a year or so ago for

Gib Wall Board’s new facility

at Tauriko. The design phase of

the new plasterboard manufacturing

and distribution facility

is now complete, and construction

is underway.

It has a site over two-anda-half

times the size of the

current Penrose, Auckland

site, and excellent access to

Tauranga’s port logistics and

Tauriko’s roading networks.

The new plant is scheduled to

open in 2023 and is expected

to ensure Winstone Wallboards

can meet the growing demand

for plasterboard, with around

100 new permanent jobs.

Hunt, who is considered

one of the most experienced

estate agents in the park, is

noted for keeping a close eye

on what is attracting investors

to Tauriko. He is currently in

the process of bringing some

of the few remaining available

properties to market, with

three developments currently

under way.

These developments include

Kaweroa Rise (452)

and the Tauriko Trade Hub

(424), each of which has three

units available, and a newer

development Kaweroa Court

(439),which is available now.

Pricing ranges from $490,000

to $990,000. Kaweroa Rise

and Tauriko Trade Hub are

almost sold out.

Industrial specialist

Christy Arundel

Providing support to Hunt is

Christy Arundel, who specialises

in leasing of industrial

properties (including design

build options), industrial developments

and land sales within

the Tauriko Business Estate.

She is highly regarded for her

client communications and customer

service throughout each

transaction. Christy and Philip

Tauriko Trade Hub

were both recently titled “Top

Agent for Clients’ Choice”,

which is awarded to only three

individuals within Ray White

Commercial (internationally).

Hunt said that he had

noticed since early February

the increase in demand and

enquiries when Tauriko Business

Estate advised it had no

more land available for sale.

“We’re also seeing an

increased demand from larger

tenants and owner/occupiers as

well as smaller investors and

owner/occupiers and tenants

for the area that I specialise in,”

he said.

Hunt noted that the developments

that he brings to the

table from various developers,

vary according to the snapshot

demand that he knows is currently

in the market.

Excellent records

“I keep very good records and

have a very good understanding

of where the demand

is,” he said, adding that he

brings on developments that

are catering for the level of

demand he is seeing.

“I’ve never known the

level of demand to be this

high.”

Hunt observed that a number

of investors were making

their first foray out of residential

development and

into commercial/industrial

property.

“Tenants have seen what

is happening at Tauriko

Business Estate,” said Hunt.

“They want to be out there

where the roading and facilities

are second to none.”

BENEFITS

OF TAURIKO

BUSINESS

ESTATE

• Located in New Zealand’s

fastest growing

region

• One of the biggest industrial

parks in Australasia

• Within 2.5 hours drive

of 50% of New Zealand’s

population

• 9.9 km to the Port of

Tauranga and 8.4 km to

Tauranga CBD

• Comprising 200 hectares

of net developed

lots including freehold

purchase, design and

build lease, and ground

lease

• An extensive range

of cost effective land

options available from

800 m² to 8+ ha

• An unsurpassed geographical

location and

access to major road

networks

• A hub for globally competitive

businesses

• Fully serviced with

power, water, sewerage,

gas, telecommunications

and storm

water

• Situated beside Tauranga

Crossing retail development

and The Lakes residential

subdivision

• Close proximity to the

Bay’s main centres


12 BAY OF PLENTY BUSINESS NEWS March 2021

Equities surged as last year ended

Investment market update (for the quarter ended 31 Jan, 2020)

Global equity markets surged in November and December last

year fuelled by two key events: (1) positive progress on Covid-19

vaccines, and (2) the outcome in the US election and prospects

for significant further stimulus from the new Biden regime. Prices

generally paused for breath in January.

WHAT TO DO WITH YOUR MONEY

> BY BRETT BELL-BOOTH

Investment Adviser with Forsyth Barr Limited in Tauranga, and

an Authorised Financial Adviser. Phone (07) 577 5725 or

email brett.bell-booth@forsythbarr.co.nz.

The vaccine rollout has

begun

The biggest news of the quarter

was the positive trial results

and initial rollouts of Covid-19

vaccines.

Israel leads the way with 57

percent of the population vaccinated

as at 1 February, with

the early evidence suggesting

that vaccines are at least as

effective as the clinical trials

concluded.

The UK at 15 percent and

US at 10 percent are the leaders

of the major economies.

We’ll see a ramp-up of

vaccine production and distribution

through 2021 supporting

slow, but steady, progress

toward more normal economic

conditions.

Democrats consolidate

power in the US

After winning the Presidency

and the House of Representatives

in November, the Democrats

secured a “Blue Wave” in

January with unexpected victories

in both Georgia Senate

runoffs.

Vice-President Kamala

Harris represents the deciding

vote in the 50-50 split 100 seat

house. Securing a Blue Wave

should better enable President

Biden and the Democrats to

advance their policy agenda.

Biden has proposed a huge

US$1.9 trillion stimulus package

that will provide financial

support directly to individual

Americans, as well as assist in

the distribution and rollout of

vaccines.

President Biden is expected

to push for another stimulus

package in February focused

on longer-term investments

such as infrastructure and climate

change.

Growth indicators

positive

Economic activity generally

is bouncing back from easing

lockdown restrictions.

In December, New Zealand’s

third quarter GDP was

reported up +14.0 percent

quarter on quarter, the largest

quarterly rise on record.

Despite border restrictions

likely largely remaining in

place, at least through 2021,

we remain optimistic on the

outlook for the local economy.

The key drivers should continue

to be the boom in housing

construction, as well as the

recovery in global trade and

rise in commodity prices lifting

our national income.

Our “Covid-free” status is

an advantage over many other

economies in allowing normal

domestic activity.

Globally, China’s economy

was the first to rebound back to

positive growth. The US economy

has also recovered well

with two back-to-back quarters

of GDP growth in the second

half of last year.

The rebound in US growth

puts inflation-adjusted economic

activity not far below

the record high that was seen

in late 2019.

The main impediment to a

continued improvement in the

global economy is, of course,

Covid-19.

While the third wave has

been rampaging through much

of the northern hemisphere,

recent data indicates it crested

in the middle of January with

both new infections and hospitalisations

starting to ease.

The distribution of vaccines

will support the recovery

in activity led by consumer

spending, and residential and

business investment.

The year ahead

Optimism about the development

and distribution of

several vaccines along with

expected substantial fiscal support

from governments is paving

the way for a recovery in

economic activity in the year

ahead.

We remain generally positive

but we also expect the

recovery to be uneven, which

could cause market volatility

in the year ahead.

For investors we focus on a

number of key thematics and

believe the following will be

important:

• Monetary and fiscal support

to continue, which will

underpin economic activity,

rising employment, asset

prices, and healthy consumer

confidence.

• Vaccines to eventually

dominate the virus, which

will allow economies to

re-open and some sectors,

currently in survival mode,

to re-start normal activities.

• Mergers and acquisitions

will remain an active part

of the equity market as

very low funding costs and

the attractiveness of certain

assets listed in New

Zealand continue to attract

global capital.

• Climate change and the

impact on the environment

is now one of the dominant

investment themes

globally. Almost all major

governments have signed

up to some emission reduction

targets and investment

philosophies and mandates

are rapidly changing to

reflect this important trend.

• Geopolitics will become a

more important consideration

in investment strategy

with particular interest in

the Asia-Pacific zone. China’s

assertiveness and New

Zealand’s reliance on trade

with the world’s second

largest economy will pose

risks and challenges that

will need to be navigated

carefully.

The start of a year is often

a time to reflect on your financial

goals.

Your Forsyth Barr Investment

Adviser is available to

discuss your investment plans

with you, at any time.

This column is general in

nature and is not personalised

investment advice. This column

has been prepared in

good faith based on information

obtained from sources

believed to be reliable and

accurate. Disclosure Statements

for Forsyth Barr Authorised

Financial Advisers are

available on request and free

of charge.

BEWARE OF FOREIGN IMITATIONS.

There’s no shortage of great ideas in New Zealand.

But for an innovative bunch, we’re not the best at

realising the full potential of our innovations, particularly

when exporting them.

At James & Wells, we can identify your competitive

edge, offer business strategies for specific markets and

help you own and leverage your intellectual property to

ensure no one steals the fruit of your labour.

www.jaws.co.nz | +64 7 928 4470


March 2021 BAY OF PLENTY BUSINESS NEWS 13

Growers settle on lower payment

The chief executive of the country’s largest kiwifruit operator has

welcomed an out-of-court settlement with the Crown for Psa losses -

with some mixed feelings.

By RICHARD RENNIE

Earlier in February, the

Crown settled for $40

million with Seeka and

Strathboss, a group of kiwifruit

growers who took the government

to court seeking recompense

for the losses incurred

from the 2010 Psa outbreak.

Strathboss and Seeka had

sought $450 million in losses

incurred due to claimed negligence

by Ministry of Agriculture

and Fisheries (MAF), now

known as Ministry for Primary

Industry (MPI). The growers’

claim to having a case was confirmed

in the Court of Appeal,

but was subject to a Supreme

Court ruling that had been due

to commence in mid-February.

Simple business case

Seeka chief executive

Michael Franks said that,

while the $40 million was only

a percentage of the $450 million

being sought, it remained

a significant sum, and there

was a simple business case for

ensuring the settlement took

place.

“This means the fund could

get cash back and we could get

a profit share of the payment.”

The class action had been

launched with Seeka and 212

growers participating, each

paying between $500 and

$1500 to participate, based on

their orchard size.

Seeka incurred multi-million

losses in the wake of the

Psa outbreak and was forced

to lay off 62 staff. Overall the

outbreak cost the New Zealand

economy more than $800

million.

The plaintiffs had successfully

proved a shipment

arriving from China in 2009

contained pollen and other

banned plant material infected

with Psa. MAF admitted to the

court the consignment should

have been inspected by agency

staff at the border and biosecurity

clearance should not have

been granted, due to discrepancies

in the shipment items.

Bringing action to a

close

In a statement on the payment,

MPI director general Ray

Smith said all parties agreed it

was time to move on and bring

a close to the legal challenges

that have been running since

2014.

“The settlement acknowledges

the grievance felt by the

kiwifruit sector plaintiffs.”

But he noted the Court of

Appeal ruling last April had

also found it would not be

fair or reasonable to make the

Crown legally responsible for

losses of this kind, and therefore

no legal duty of case was

I firmly believe negligence was never

going to be in doubt, it was really about

whether liability and duty of care came

back to the Crown.” – John Cameron

owed by the relevant MAF

staff to the plaintiffs.

“The staff were protected

by a statutory immunity, as

was the Crown.”

But Franks said he would

have liked to have taken the

case to the Supreme Court to

prove the liability.

“But I would also have to

say the MPI of today is not the

MAF of 10 years ago.

“Their far more responsible

approach to biosecurity

is a contrast to the cavalier

attitude to biosecurity

taken by the last regime.”

Strathboss member spokesman

and Bay of Plenty kiwifruit

grower John Cameron said he

was adamant the government

was making an acknowledgement

it held some responsibility

over the issue.

“I believe 110 percent the

government would not have

paid out a cent had they thought

they were not responsible.”

He said the decision to

accept the offer had been

adjudicated through a third

party group to ensure it was an

objective decision in the best

interests of all parties.

“I firmly believe negligence

was never going to be

in doubt, it was really about

whether liability and duty of

care came back to the Crown.”

He said he and the other participating

growers felt vindicated

for taking the action, which at

the time had not been wholly

supported by all parties in the

industry.

Seeka remained the only

post-harvest processor to participate

in the action.

“But now we have been

awarded more than what Zespri

got after the Psa incursion.”

A dollar for dollar offer

from the government in 2010

to help the industry cope with

Psa had resulted in Zespri

receiving $25 million.

Cameron said the amount

each grower would receive

has yet to be determined and

approved by the High Court.

Partners could define

your business in 2021

Businesses and organisations continue to embrace the importance

of technology to support operations and deliver efficiencies. We are

increasingly being asked “Can you help us with our digital strategy?”

Clearly, the overarching

business strategy of

any organisation is the

main driver for success. However,

the digital workstream

has become a core element of

the overarching strategy that

no business can ignore (even if

they would like to).

To establish an effective

digital strategy, you need to

ensure you have an informed

IT resource that also understands

the needs of your business

sitting at the board table

(whether it’s in house resource

or an outsourced IT partner).

There is so much to consider.

One of the positive

outcomes from Covid – lockdowns

and distributed workforces

– is that research has

been able to take place and

minds have been opened to the

potential of the implementation

of quite advanced digital

solutions across a broad range

of businesses.

As previously reported,

there is definitely a growing

awareness of the importance

and risks associated with

information security and data

ownership; but there is also a

trend for an increase in interest

in more advanced technologies

such as data analysis, business

intelligence and interpretation,

Business Process Automation

(BPA) and robotic

systemisation.

As technology changes,

it can be difficult as business

owners, directors, managers

and decision-makers to

keep up. Making decisions on

implementing industry leading

technology solutions, whilst

maintaining existing mission

critical systems that are built

on more traditional platforms

can be a difficult task. It is

a delicate balance that could

make a huge difference to the

productivity and effectiveness

of your business.

Having a partner, trusted

supplier, dedicated employee

or team, or IT coach is important

and an aspect that some

businesses continue to overlook.

We have seen businesses

delegate IT to the youngest

member of staff as they are “up

with the play in all that technical

stuff”; or have a staff member’s

second cousin’s nephew

look after it (seriously).

Or a one person support

company is engaged to look

after a company with 80 users.

It does depend on each company’s

risk profile and the

capacity of the provider, but

are you looking for a provider

of services or a partner in your

business success?

Here are some key things

to consider when assessing a

potential technology partner

or setting up and managing an

internal IT team.

Agreement types

It sounds simple, but is it clear

what services are covered as

part of the agreement?

How long is the agreement

term? What happens to data

when the agreement finishes?

What happens if there is a

breach or dispute?

Who actually owns the data

and where is it? Can you get

it back?

Are there measures to manage

performance (KPI’s)?

Can you exit the agreement

easily if performance is not

satisfactory or the relationship

is not working out?

What warranty agreements

are in place? Who pays for

what?

Back end support

Does your IT team (in house or

outsourced) understand your

support requirements, and

can it meet the needs of your

business?

Is it clear what support

services are actually being

provided?

What other support do they

offer, what is the privacy /

security testing process, what

reporting are you getting?

Knowledge and

assistance of standards

and ongoing training

Does your IT team have the

required knowledge of your

business systems and processes

to apply effective technology

solutions?

Is your IT team being proactive

about what comes to the

market and keep you informed

regarding relevant technology

solutions?

Are they acting on your

behalf with developers or third

TECH TALK

> BY TONY SNOW

Tony Snow is chief executive and co-founder of Stratus Blue.

He can be contacted at Tony@stratusblue.co.nz.

party vendors?

Are they part of your Strategic

or operational team or

both?

How is your IT team supporting

you in ongoing training,

keeping to best practice

standards and ensuring your

data is protected?

Do they know the best of

breed or know the best people

to talk to if there is an issue?

Are they straight up and

saying “they don’t know”, if

they don’t know?

Business information

(data), intellectual property,

and effective processes are

critical for any business to

continue and is where the true

value of the business lives.

Who you have looking over it

is a key decision to make.

To have the trust to invite

your IT partner (either inhouse

or contracted) to the board

table, to have open discussions

around IT strategy and operations

that fits with the business

strategy could be the difference

between success or not.

If you don’t feel comfortable

with this, then some

underlying issues may be present

and need to be addressed.

With the new financial year

coming up and running

through budgets – what is the

best solution for your business

in the IT environment?


Busy General Engineering $410,000

Bay of Plenty

Import & Wholesale $896,999

Relocatable

Gastro Bar & Gaming. 30% ROI $1,670,000

North Island

14 BAY OF PLENTY BUSINESS NEWS March 2021

Should I purchase a greenfield or an

existing franchise?

FRANCHISING

One of the first considerations for the franchisee entrepreneur is

whether they should purchase an existing franchised business or

a greenfield/start up franchise?

> BY NATHAN BONNEY

Nathan Bonney is a director of Iridium Partners. He can be

reached at nathan@iridium.net.nz or 0275-393-022

There is of course no universally

correct answer

and it depends on the

individual buyer, their appetite

for risk and their business

ownership objectives.

The traditional paradigm

has been relatively easy to

understand.

The arguments for

buying an existing

franchise business

An existing franchised business

has performance history.

A potential purchaser can look

at and analyse the performance

and make some relatively

sound projections around their

likely performance moving

forward.

Where the franchise component

is so important is that

a potential franchisee, as part

of that analysis, can look at

the particular business unit

or franchise and evaluate it

against others in the system,

or the benchmarks – is it performing

well due to the franchisee

or location? Could they

do a similar or better job?

This can also help with

funding as history can be

referred to. For many, they

consider it a safer purchase

option.

Even an underperforming

franchise can and often is the

preference as the price may

be less than replacement or

establishment costs and may

also allow an incoming franchisee

entrepreneur to quickly

and relatively easily increase

goodwill and generate a capital

return.

The potential downside for

buying an existing franchise

business is, of course, how

much is the incoming purchaser

paying for goodwill?

A more difficult evaluation

is how much of that goodwill

can be attributed to the particular

franchisee versus the brand,

and if and by how much this

may be eroded.

The arguments for

buying a greenfields/

start-up franchise

business

The ability to generate goodwill

versus purchasing it is

usually the major driver for

establishing a greenfield franchise

business.

Usually this means that a

start-up is less expensive to

The ability to generate goodwill versus

purchasing it is usually the major driver for

establishing a greenfield franchise business.”

purchase than an existing one

– particularly a profitable franchise

business.

Not surprisingly, the franchisee

entrepreneur that is

more confident in their abilities

and or has a higher risk

appetite is likely to lean this

way.

The downside of establishing

a greenfields business

are of course the unknowns –

how long will it take to get to

breakeven and beyond, what is

the magnitude of the opportunity

or business?

A less confident franchisee

entrepreneur may also be concerned

around their ability to

build and grow versus maintain

a business.

Challenging the

traditional paradigm

In the current environment,

you are unlikely to be surprised

that an overwhelming

number of new franchisee

entrepreneurs are focused on

purchasing an existing franchise

business.

Subscribing to the traditional

paradigm they are seeking

to see history and proven

performance, in particular how

the businesses have performed

over the past six to 12 months.

It could be considered riskaverse

behaviour, but I would

suggest that there are several

new factors that need to be

taken into consideration and

perhaps challenge the traditional

paradigm.

For example, has the

disruption of the past year

finished?

The old cliché that past performance

is the best indicator

we have for the future may no

longer apply.

Disruption to some sectors

like inbound travel is obvious

and acute, but what about businesses

that have traded well or

even up over the past six-to-12

months – are they still to have

their disruption?

Or what about those franchise

businesses in either a

category of location that have

been impacted: will and when

will they trend upwards?

How about completely new

business concepts where there

are no existing businesses for

resale?

I do believe that there will

be ongoing changes to consumer

behaviour, how and

where money is spent, category

changes, new trends and

whole new franchise business

opportunities.

These will be both geographically

in markets where

there may not be existing franchise

units and or in completely

new markets for new products,

services and systems.

So, to answer the question

of “Should I purchase a greenfield

or an existing franchise

business?” the traditional paradigm

remains, but it can certainly

be viewed through some

new lenses.

Time for action

ADVERTORIAL

If you have considered selling your business, it

really is time to take action. LINK has continued to

have record enquiry levels on businesses for sale.

Never have we seen a market so in favour of the

seller. Quality buyers are plentiful, but there is not

enough quality businesses to satisfy the demand.

Our clear pinch point is finding businesses to sell.

If you have considered selling your business, it

really is time to act.

One thing that is in great supply

for all of us is a giant pile

of readymade excuses not to

take action when it comes to selling

a business. No matter what you do

we are given reasons not to act, and

right now, this is being delivered in

spades.

We talk to hundreds of business

owners every week and often hear

the same thing, “It’s not a good

time for me to sell right now”, and

the rationale is often end of year

financials, Covid-19, auspicious

dates or perhaps a dodgy astronomy

column!

If we put our lives on hold for

things out of our control we lose

the ability to make good decisions

when they matter. Covid-19 is part

of the world now and we have effective

ways of managing this in sale

process with very little impact on

value in most cases.

Don’t miss this current window

to sell, as none of us know what

tomorrow holds, but LINK can tell

you what is happening today, and

it’s very positive for business owners

looking to exit.

Key indicators that relate to

increased business buyer

activity

• Low Interest Rates

• Government Policy – Potential

for more focus on business

lending.

• Returning Expats looking to

acquire a business versus seeking

employment.

Business Confidence – The longer

we remain COVID-19 free

the more business confidence

increases.

• Corporate Unemployment – Professionals

looking to acquire in

the SME market.

• Migration to the Bay – The Bay

of Plenty remains a lifestyle

hotspot for nationals looking for

a better quality of life.

• Zero CGT – At present there is

no Capital Gains Tax on the sale

of a business as a going concern.

• Attitude & Security – New Zealanders

more than ever recognise

the benefit and reward of building

equity by running your own

business.

For the potential business buyers

out there, we have a little advice for

you too. It’s very hard for business

brokers to ascertain who is serious

and prepared, and with a huge

number of buyers to work with, it’s

important you are clear about your

Like everything

in life, the

opportunities are

there for everyone,

but only those who

act will benefit.

intentions.

What will make a broker really

sit up and notice you? Let them

know you have spoken to your bank

or other financier and are confident

you can fund the acquisition,

be clear what price range you are

buying in, and that you are ready to

move quickly if you find the right

business.

No business is perfect and your

willingness to make some compromises

will put you in good stead

also.

Like everything in life, the

opportunities are there for everyone,

but only those who act will

benefit.

0800 225 999

linkbusiness.co.nz

26 Fourth Ave

Tauranga

0800 225 999

LINKBUSINESS.CO.NZ


March 2021 BAY OF PLENTY BUSINESS NEWS 15

Perfectly positioned as

Tauranga’s premier venue

Trustpower Baypark has hit the ground running in 2021 with a busy

calendar leading into the second quarter of the year.

Speedway

The speedway season is wrapping

up with three more race

nights - 6 March – Midgets

and Sprint Cars, 13 March

Demolition Derby, 27 March

– Fredrickson/Super Stock

Rumble. The season will finish

with a bang on 3 April with

the Closing Night Fireworks

Extravaganza.

To enjoy watching the races

in style there are a number of

exclusive, spacious Corporate

Boxes available to entertain

your guests comfortably.

Please contact events@bayvenues.co.nz

or 07 577 8593

for more information.

Netball

The Silver Ferns will face the

Australian Diamonds in both

matches for the first time in

over a year as part of the Cadbury

Netball Series.

The Constellation Cup,

which was postponed due to

Covid-19 last year, has been

confirmed to be played in New

Zealand with Christchurch

hosting the first two matches

before the action heads to

Trustpower Baypark Arena

on Saturday 6 and Sunday 7

March.

Tickets can be purchased at

www.ticketek.co.nz.

Bill Bailey – En Route To

Normal

Following a thumbs-up from

immigration, Bill Bailey has

announced a 12-centre 2021

tour of New Zealand, landing

in Tauranga on 25 March.

How did we get here? How

do we find our way through

this? And exactly who are we

again? In Bill’s new show, En

route to normal, Bill ponders

these and other questions that

this moment in history has

thrown up and tries to see a

way through the strange unreality

of our new world.

With his trademark blend

of satire and surrealism, stories

and dismantled jokes, crowd

sing-alongs, weird instruments

and musical showstoppers,

don’t miss this legendary

comedian, musician and actor.

Tickets are on sale at www.

ticketmaster.co.nz.

Madagascar – the

Musical

Based on the smash-hit Dream-

Works animated motion picture,

Madagascar The Musical

follows all your favourite

cracka-lackin’ friends as they

escape from their home in

New York’s Central Park Zoo.

Along the way they find themselves

on an unexpected journey

to the madcap world of

King Julien’s Madagascar.

Alex the lion is the king

of the urban jungle, the main

attraction at New York’s Central

Park Zoo.

He and his best friends –

Marty the zebra, Melman the

giraffe and Gloria the hippo

– have spent their whole lives

in blissful captivity before an

admiring public and with regular

meals provided for them.

When a group of penguins

decide they’ve had enough of

the zoo and decide to escape,

Marty lets his curiosity of the

outside world get the better of

him and makes his escape too.

Join Alex the Lion, Marty

the Zebra, Melman the Giraffe,

Gloria the hip hip Hippo and

those hilarious, plotting penguins

as they

bound

onto the stage

in the musical

adventure of a lifetime.

The international stage

set, props and costumes from

Madagascar The Musical’s

world tour are in New Zealand

with an all-star local cast of

professional actors, bringing

the excitement of the movie to

the stage.

Filled with outlandish characters,

adventure galore and an

upbeat score, you’ll have no

choice but to ‘Move It, Move

It!’.

The show runs for 75

minutes and is appropriate

for children and adults alike.

Tickets will be on sale from 2

March for multiple

shows over 3 days (www.

eventfinda.co.nz).

Premier conference

venue

Trustpower Baypark is Tauranga’s

Premier Venue for

conferences, meetings, entertainment

and exhibitions.

Offering a complete package

in one convenient location that

features state of the art meeting

rooms, in-house catering,

audio visual services, professional

conference organiser

(PCO) and marketing/promotional

services.

For more information on any events, enquiries for Trustpower Baypark venues, BayStation activities or service on/off site from BayCatering, BayAudioVisual or to

book our New Year – New Meetings promotion visit www.trustpowerbaypark.co.nz or email events@bayvenues.co.nz.

NEW APPOINTMENTS

BBN’S GUIDE TO NEW PEOPLE AND NEW ROLES ACROSS BUSINESS IN THE BAY

To feature in New Appointments email us at new.appointments@bopbusinessnews.co.nz

Brett

Yeatman

Brett Yeatman recently joined

forces with Brian Gillett from

BGT Developments as Sales

Manager to handle the Sales

& Marketing for their numerous

developments around the

Bay.

He brings nearly 40 years

of experience to the table and

is always keen to catch up

for coffee to discuss the next

great idea to house our diverse community.

Projects range from first home buyers under the $550,000

in Central Tauranga to retirement village villas out at Omokoroa

starting from $450,000.

If you have any land with development potential give us a

call and we will be happy to discuss how to unlock the potential

of your property.

Andrea

Scatchard

Deloitte is pleased to announce

the recent appointment of Andrea

Scatchard as a Tax Partner. She

has particular expertise in GST and

employment tax.

Andrea joined Deloitte in 1995

and has been based in the Bay of

Plenty since early 2005 – embracing

flexible work options well before it

was a common practice in New Zealand

workplaces.

Andrea’s promotion to Partner is a recognition of both her skillset

and the growing demand from businesses in Tauranga and surrounding

areas. 1 April 2021 will see the implementation of a number of

tax changes, including the increase in the top personal tax rate and

corresponding raise of the default FBT rate. If your organisation needs

assistance in navigating these changes then Andrea is your go-to

expert in the region.

Patricia

Buchanan

Donaldson Brown are

excited to announce

that Patricia Buchanan

has joined the Bay of

Plenty team as a Risk

Adviser.

Patricia brings with

her 15 years insurance

experience, a passion

for doing the right

thing and a proven

track record of delivering great customers experiences.

These skills align completely with Donaldson

Brown’s commitment to total transparency and customer

focused solutions. Patricia is looking forward

to providing business owners with unconflicted advice

on the risks they face, rather than simply selling more

insurance.


16 BAY OF PLENTY BUSINESS NEWS March 2021

The doubleedged

sword of

subcontracting

With the boom in construction we as a nation have been

experiencing during the last few years we have seen a proliferation

of tradespeople who have taken the opportunity to jump from

employment to self employment.

In my experience to set up any

business you will need at least $5,000

just to get into it, with companies

office set up costs, legal fees, basic

website, terms of trade, H&S system,

basic invoicing and CRM software,

logo design, uniforms, business cards

and vehicle signwriting.”

CREDIT CONTROL

> BY NICK KERR

Nick Kerr is Area Manager BOP for EC Credit Control NZ Ltd.

He is also a director of International Private Investigations Ltd.

Nick can be reached at nick.kerr@eccreditcontrol.co.nz

This, however, is often

a double-edged sword.

The “freedom” to choose

your own hours , take advantage

of tax benefits and make a

name for yourself on your own

rather than as part of a team

can be a powerful motivation.

But like any opportunity, caution

is needed.

The way that the majority

of self-employed tradespeople

get a foothold in an already

crowded market is to subcontract

to larger “same-trade”

companies and hope that their

work will be noticed by the

end clients and be offered the

work directly after time or that

their marketing efforts will pay

off with client enquiries.

Firstly, in my experience

there are two types of

employed tradespeople that go

out on their own, those who

understand the rigours and true

cost implications of owning a

business, and those that do not.

Many a time have I heard

an employed tradesperson

lamenting to friends over

a cold beverage how their

“Boss” is charging them out

at $xxx per hour and they are

only being paid half that and

doing all the work.

That may seem unfair to

the casual observer until you

understand the costs of owning

a business rather than working

in one. Let’s just look at

the basics of setting up a best

practice business in the construction

trades.

Set-Up: In my experience

to set up any business you will

need at least $5,000 just to get

into it, with companies office

set up costs, legal fees, basic

website, terms of trade, H&S

system, basic invoicing and

CRM software, logo design,

uniforms, business cards and

vehicle signwriting.

Running: Any small business

working in the trades

needs to have comprehensive

insurance that will cost

around $200-400 per month,

mobile phone plan $50-$150

per month, accountancy and

bookkeeping services $120-

$400 per month, plus vehicle

running costs $200-$500 per

month – and that is with no

active marketing.

If you spread the set up

costs over the first year of

business this gives an initial

running cost of around $1570

per month, meaning that the

new business will have to generate

$7834 per month in gross

profit just to break even.

In my experience, if the

subcontractor does not have a

considerable cash reserve all

it can take is one client not to

pay, a dispute that goes on for

months, or some other unexpected

cost for the whole situation

to become untenable and

the subcontractor has no choice

but to once again become an

employee, often times on less

money than they were being

paid when they left.

There are many success

stories of tradespeople leaving

employment to go it alone

and it all working out great,

but you will find that these are

people that had a good understanding

of all the facets of

self-employment not just the

allure of more money.

I have seen too many good

tradespeople become bad

debtors, not by intention, but

lack of preparation and a clear

understanding of the above.

Just a thought.

2degrees comes of age with

major network

expansion

ADVERTORIAL

One billion dollars. That’s the amount that 2degrees

has invested in building its network since the telco

first opened its doors to Kiwis in 2009.

What started as simple idea

to disrupt the telco market

and fight for fair for

Kiwis has continued for well over a

decade of building, innovating, and

challenging the market.

Its services now cover 98.5%

of the places Kiwi’s live and work,

and received the award for New

Zealand’s Best Network Experience

from Tutela in 2019.

2degrees Chief Technology

Officer Martin Sharrock says that

because most Kiwis have fond

memories of 2degrees as a start-up,

most New Zealanders are unaware

of how the 2degrees network has

grown.

“The innovations 2degrees

brought to the telecommunications

market when we launched in

2009 broke up the Spark/Vodafone

duopoly, bringing an end to unfair

pricing for Kiwis. But for many

years we used national roaming to

provide a national network experience

– that’s no longer the case,”

he says.

In 2020 alone 2degrees switched

on 341 cell sites – 33 new sites, 167

4G upgrades and 141 Rural Connectivity

Group (RCG) sites taking

its total sites to 1,669.

“Today our value to New Zealand’s

economy is estimated at

$3.4b and we have more than

1.6 million customers across pay

monthly, prepay, broadband and

business.

“We’re also the fastest growing

broadband provider in the country,

with 120,000 broadband customers,”

says Martin.

While 2degrees has transformed

and grown its network steadily over

a decade, Martin says that the most

significant innovations have happened

in the last 12-months – and

there’s a lot more still to come.

One of these moments of significance

is the infrastructure sharing

agreement 2degrees penned last

year that will ensure all of its customers

receive what Martin calls

“the full 2degrees experience”, targeting

the small pockets, mainly on

regional roads or in rural areas.

“In 2020 we started enabling

a new technology called Multi

Operator Radio Access Network

(MoRAN). Basically, it allows us to

use 2degrees spectrum on another

operator’s cell sites, which is like

adding another motorway just for

2degrees customers in those areas.

“When MoRAN is complete

later this year, we won’t have to

roam on other operators’ sites at

all anymore and 2degrees 4G will

cover 98% of the New Zealand’s

population,” he says.

The telco also recently confirmed

its plans to build a 5G network,

following the government’s

decision to allocate early access

3.5GHz spectrum to the company.

“We’re excited about 5G and

planning is well underway. We’re

aiming to have our first sites live

by the end of the year, but while we

do so, for the vast majority of New

Zealanders 4G and the ongoing

improvements to our network will

meet their needs. ”

“It’s an exciting time for us at

2degrees and there’s lots more to

do,” says Martin. “Like we have for

the last 11 years, we’ll keep building

out and improving our network

in 2021 and beyond.”


March 2021 BAY OF PLENTY BUSINESS NEWS 17

Inducting new employees the right way

The beginning of the year is often a time when we see the most

movement in the employment market as people have generally taken

some time to consider the year ahead and perhaps decide on a new

approach to their career.

Having dealt with thousands

of recruitment

processes over the

years, generally once the

employment agreement is

signed, my role with the company

as a recruiter has finished.

However, recruiting a great

candidate is only part of the

process. The induction and

on-boarding process for new

employees is also an imperative

part of what happens,

but often it is glossed over or

rushed. Creating positive first

impressions and generating

genuine engagement from your

new employees will pave the

way to a successful employee

employer partnership.

Starting a new role within

a new organisation is a daunting

process. There are new

managers, colleagues, systems

and processes, values and cultures

to get to know and learn.

As an employer you are also

wanting your new employee to

be as productive as possible as

quickly as possible.

Sink or swim

So often I hear of sink or swim

type of scenarios with new

employees, which can make

those first few weeks incredibly

difficult for a new recruit.

Is that really what we want?

We need to provide an

induction and on-boarding

programme that adds to the

excitement of a new role and

creates passion, enthusiasm

and engagement. This can

even be generated from before

the employee starts on day

one.

One of the first areas you

could commence with as part

of your induction process is

contacting employees prior to

their start date with any information

they may find useful

such as relevant organisation

information, upcoming projects

they may be able to read

about, or research, and it may

be that there is an opportunity

for them to meet some of their

colleagues prior to starting.

The notice period can be long,

so keeping in touch during this

period is key.

Another really basic start is

to have your new employees’

workspace and technology

ready to go.

Computers, log-ins, email

addresses, phones, security

passes, anything they need to

do their job, should be organised

and ready to go.

Impart knowledge

Arrange a tour of the facilities,

introductions, health and

Having a clear process for inductions

and on-boarding really makes a huge

difference and paves the way for a

successful partnership.”

safety and HR inductions. It

can be useful to get staff from

different divisions within the

organisation to give inductions

relevant to their division. It

can be a lot of information to

absorb all at once, so spreading

these out over the course of

a week is a good approach.

The relationships that your

new employee builds in those

first few days can be vital, so

it’s great if there can be an

opportunity for people to welcome

and get to know the new

employee and vice versa. It’s

also a good opportunity to get

the team together.

Get mentoring

In that first week a buddy or

mentor system may be relevant

– team the new employee

up with the high achievers in

your organisation as it can be

a great way for that person to

gain insight into how the business

operates.

We all know how

nerve-wracking a new job can

HUMAN RESOURCES

> BY KELLIE HAMLETT

Kellie Hamlett is Director and Recruitment & HR Specialist, Talent

ID Recruitment Ltd. She can be contacted on kellie@talentid.co.nz

be until we find our comfort

zone.

Adding value and being

valued are some of the top

drivers for employees. Therefore,

communicate your

expectations – up to the first

three months initially is a great

start. Keep it simple. However,

make it clear what you

want them to achieve within

the specified timeframe. It also

sets the benchmark for longer

term expectations around

KPI’s.

Having a clear process for

inductions and on-boarding

really makes a huge difference

and paves the way for a successful

partnership. They will

feel welcomed and valued, and

quickly have an understanding

of the company brand, values,

culture and strategy.

ALTOGETHER

At Bayleys, we believe relationships are what businesses are built on and how they

succeed. We understand that to maximise the return on your property you need:

Professional property management

A business partner that understands your views and goals

Contact the Bayleys Tauranga Commercial Property Management team today.

Bayleys Tauranga

Commercial Property Management

07 579 0609

jan.cooney@bayleystauranga.co.nz

SUCCESS REALTY LTD, BAYLEYS, LICENSED UNDER THE REA ACT 2008

ALTOGETHER BETTER

Residential / Commercial / Rural / Property Services


18 BAY OF PLENTY BUSINESS NEWS March 2021

When is it safe

to disclose your

invention?

When you have an idea for a new invention, it’s only natural you’d

want to share it. Discussing your product or process with others can

provide valuable feedback and help you work through any issues or

concerns. But if you want to turn your idea into a profitable business,

it’s essential to consider intellectual property protection before

disclosing details.

INTELLECTUAL PROPERTY ISSUES

Implications of

disclosure

To secure a patent and/or registered

design, the product or

process in question must be

‘novel’, i.e. new or not previously

known.

Once unprotected information

has been made available

to the public on a non-confidential

basis, however, it is

free to be used by anyone and

cannot be patented, so disclosing

details of your invention

could hinder your chances of

commercial success.

Common scenarios where

this might occur include submitting

your design to a competition,

crowdfunding for

investment, releasing teasers

on social media, or discussing

it with others online or

in-person.

While it is obvious to see

how public disclosure can be

avoided, in some instances

it may be necessary to share

details of your developments

with a third party prior to filing

a patent or design application.

For instance, when hiring

people to assist in developing

your prototype such as

draughtsperson, engineers, or

designers; when working with

suppliers, accountants, manufacturers

and distributors; and

when engaging with potential

buyers or investors.

These types of disclosure

can also invalidate a subsequent

patent or design registration

as disclosure of information

to anyone (even only

a single person) might be

deemed a public disclosure

if there are no agreed constraints

on how that information

can subsequently be

disseminated.

Registered Patent Attorneys

like those at James & Wells are

bound by law to keep client

information confidential, so it

is safe to disclose your information

to them without a written

agreement.

Which tools can help?

Confidentiality – or non-disclosure

– agreements can be

used in situations when it is

necessary to disclose details of

your invention.

A disclosure in breach of an

obligation of confidence will

not invalidate a patent or registered

design application. Also,

you may have a legal remedy

against anyone who discloses

details of your developments

in breach of the confidentiality

agreement.

New Zealand law also

offers a grace period for public

disclosure and/or use allowing

an invention to be made public

(under certain conditions) provided

that a complete patent

application is filed within 12

months of disclosure.

However, grace period provisions

should not be relied on

as a general strategy, particularly

in companies seeking

to obtain protection in multiple

jurisdictions, as not every

country offers grace periods

and, if they do, the requirements

and details can differ.

Disclosure following

the filing of a patent

application

Even after a patent application

has been filed, disclosing your

product may limit your future

options.

You might continue to

make improvements or modifications

to your invention

and may even discover new

> BY BEN CAIN

Ben Cain is a Senior Associate at James & Wells and a Resolution

Institute-accredited mediator. He can be contacted at 07 928 4470

(Tauranga), 07 957 5660 (Hamilton), and benc@jaws.co.nz.

uses that were unforeseen

and therefore not covered in

the initial patent application.

These developments must also

be protected by a further patent

application before being

disclosed.

If you need more time to

develop your invention before

filing a complete specification

or before incurring the costs

of overseas applications, it is

sometimes possible to extend

the deadline by post-dating

a patent application by up to

six months and forfeiting your

original application date.

An alternative to buy more

time is to withdraw your application

and re-file it at a later

date.

However, these options are

only available if there has been

no public disclosure, use or

sale of your product before the

post-dated/new filing date.

What should you do?

The most prudent advice is

not to make non-confidential

disclosures of your product or

process prior to filing a patent

or design application, and even

once a patent or design application

has been filed.

However, if commercial

realities necessitate public

disclosure, use or sale of your

product, then options are available.

But it is essential that you

obtain further legal advice to

minimise your risks and maximise

your opportunities.

ADVERTORIAL

Building a

stronger

community

together

Support our

community

before 31 March

and get a 33.3%

tax credit this

year.

Learn more

www.acornfoundation.org.nz

07 579 9839

Tax credits provide extra incentive to give back to the community before 31 March.

Extra incentive to give

back to the community

before 31 March

The 2021 Acorn Foundation’s Give

Back and Get Back campaign is

underway, which highlights the

benefits that giving back to the community

can provide. Supporters can receive a 33.3%

tax credit this year for donations before 31

March.

“Many people like to contribute to their

favourite causes at this time of year and

receive an immediate tax credit,” says Lori

Luke, Acorn Foundation General Manager.

At Acorn, generous locals set up

endowment funds to support causes in the

community that are close to their hearts. The

capital in the fund is invested in perpetuity,

with a portion of the investment income

distributed annually. Our donors support the

Western Bay of Plenty in all sorts of ways,

like:

n funding scholarships for Outward Bound,

Dale Carnegie, tertiary education and

international travel;

n providing excellence awards for fiction

writing, performing arts, creative arts

and sports;

n honouring family members who have

died by supporting causes that would

have been meaningful to them;

n or by working with the Acorn Foundation

to find just the right local cause to

support.

In the end, people give to the causes that

they value most; the 33.3% tax credit just

provides a really nice incentive to act before

31 March.

For more information on how to give

back to the community you love, visit

www.acornfoundation.org.nz


March 2021 BAY OF PLENTY BUSINESS NEWS 19

First Mortgage Trust

wins Best New Zealand

Non-Bank of the Year

ADVERTORIAL

New Zealand owned

First Mortgage Trust

is celebrating its 25

year anniversary with the

announcement that it has been

judged the best New Zealand

Non-Bank of the Year.

This award comes on the

back of last year’s achievement,

when the Trust reported

that it had more than $1billion

of investor funds under

management, a figure which

firmly cemented it as the largest

non-bank first mortgage

provider in New Zealand.

CEO Tony Kinzett said

that he was delighted with

the February announcement

from NZ Advisor, giving particular

credit for the award to

his hard-working team who

are based in offices across the

country.

“We have had a stellar year

of continued growth in investor

numbers and quality borrower

enquiry, and it seems

very fitting to receive silverware

in our silver anniversary

year,” he said.

“Crossing into the $1 billion

category late last year

was big news in itself, but to

be recognised by our peers

with this award is very satisfying,

and I have no doubt that

it will give our investors and

borrowers further confidence

that they are dealing with the

best of the best.”

Headquartered in Tauranga,

and established in

1996, the company has maintained

a resolute focus on its

business fundamentals since

the outset, with prudent risk

management and unwavering

customer service at its core.

“The Trust has consistently

delivered solid better

than bank returns based on

well-considered commercial,

industrial, residential and

rural property loans, secured

by first mortgages, primarily

located in the economic

strongholds of New Zealand”

Kinzett said.

Chair of First Mortgage

Managers (the manager of the

Trust), Michael Smith, said

that achieving the award and

surpassing $1 billion in funds

‘back to back’ marks the Trust

as a true success story for Tauranga

and the wider region.

Year after year, First Mortgage Trust has

gone from strength to strength, both in

terms of serving our investors and in

meeting the needs and aspirations of

borrowers and I’m delighted to see that

recognised.” – Tony Kinzett

“The Trust’s growth and

recognition stems from the

respect we’ve shown for our

investors’ trust and confidence.

Year after year, First

Mortgage Trust has gone from

strength to strength, both in

terms of serving our investors

and in meeting the needs

and aspirations of borrowers

and I’m delighted to see that

recognised.”

Looking to the future,

Kinzett said that First Mortgage

Trust aims to keep making

good decisions, and to

ensure that the organisation

is optimally structured to

look after its nearly 5000

investors and its nationwide

network of advisors

and borrowers.

“That means

working smarter to

ensure our client

engagement and

business performance

are second-to-none.

We want our

investors and

borrowers to

continue to

stay loyal and

to tell our good

news story to

others”, he said.

Tony Kinzett,

CEO, First

Mortgage

Managers Limited


20 BAY OF PLENTY BUSINESS NEWS March 2021

CONNECTING

BUYERS AND

SELLERS OF

QUALITY

BUSINESSES

First on the scene

TABAK Business Sales celebrates its Welcome to 2021 annual gathering

with a networking event in Tauranga.

Photos courtesy of Salina Galvan

When is the right time to sell

your business? Right now.

At TABAK, we promise to guide

you through the sales process

with focus, integrity and

complete confidentiality.

1 2

1 Daryl Bonney, Invisible Office, Kevin Kerr, Tabak, Sandra Bonney, Invisible Office and Steve Read, Young Read Woudberg

2 Julie Paxie, Tabak, Glenda Warner, Tabak.

FOCUS • INTEGRITY

CONFIDENTIALITY

3 4

5

3 Dean Thompson, Holland Beckett Law, Rhonda Wisbey, Ingham Mora 4 Mike Rudd, UNO Magazine, Mat Tomlinson, UNO

Magazine 5 Sam Williamson, Tabak.

WHY TABAK

INDUSTRY EXPERIENCE

REALISTIC APPRAISALS

6 7

6 Tom Beswick, Ingham Mora, Glen Lindsey, YRW 7 Phillip Wilkens, Computastyle Design, Tom Elvin, Mackenzie Elvin

TEAM APPROACH

PRE-QUALIFIED BUYERS

147 Cameron Road

p. 07 578 6329

e. tauranga@tabak.co.nz

w. tabak.co.nz

P5177Y

8 9

8 Pete Wales, Bay Business News, Paul Brljevich, Tabak, Hugh Hutchinson, Priority One, Mark Irving, Priority One. 9 Stephen

Hatfield, Hatfield Accounting


March 2021 BAY OF PLENTY BUSINESS NEWS 21

Marketing through

uncertainty

The year ahead is one of hope for many businesses. The initial shock

of Covid-19 is behind us and the tantalising prospect of a vaccine

that could bring relative normality is on the horizon.

THE LAST WORD

> BY JAMES HEFFIELD

Director of Bay of Plenty marketing and PR consultancy Last

Word. To find out more visit lastwordmedia.co.nz or email

james@lastwordmedia.co.nz.

While the future looks

brighter, 2021 will

still be filled with

uncertainty. In addition to the

usual winds of change that

come with running a business,

we all need to be conscious

that a community outbreak of

Covid-19 could occur at any

time in New Zealand.

If that happens, many

of us may again struggle to

bring customers through our

store doors. We may, once

again, have to grapple with the

logistics of goods and service

delivery posed by disruptions

to supply chains, limited courier

availability and office

closedowns.

Agility and gauging the

mood of customers will be

more important than ever this

year, so it’s important to be

prepared.

Communication with customers

will play an important

role in your success, as well

as the ability to quickly tweak

your marketing messages if the

need arises.

Have a Plan B

It’s sometimes said that running

a business is a bit like

chess. You need to think ahead,

consider all the permutations

and have a plan in mind for

every eventuality.

As the spectre of Covid-19

continues to hang over us, this

rings truer than ever. We need

to have a plan B for all aspects

of our operation.

When it comes to marketing,

it’s worth giving thought

to who we will promote our

products or services too if

Covid-19 limits our ability to

reach our normal clientele.

The tourism operators that

have survived in the Bay of

Plenty have found a way to

shift their focus from the international

market to the domestic.

Many hospitality providers

moved to a takeaway or delivery

model during the New

Zealand lockdown last year

and this may once again be

required.

The way we promote our

products and services may also

need to change at short notice.

If your marketing is focused

on the value of face-to-face

interaction with friends or the

excitement of being part of a

large crowd, then it will likely

need to pivot for the duration

of any Covid-19 lockdown in

future.

Read your audience

With anxiety levels high and

uncertainty nagging on people’s

minds, authenticity is

more important than ever.

Consider any new challenges

your target customers

are facing and tailor your marketing

messages for the year

ahead accordingly.

If your target customers

are likely to be going through

a tough time – perhaps financially,

or because of worry

about their family members’

health – then acknowledge that

in your messaging.

Keep it conversational,

rather than salesy, and don’t be

afraid to share your own challenges

too. If your customers

feel like you understand them

and you are all in it together,

they will find it much easier

to relate and your promotions

will be much more likely to

resonate.

Don’t forget to continually

review any ongoing advertising

you run to ensure it is

placed in the best possible

locations and written in language

that will resonate with

your customers.

When times get tough people

tend to think local, aiming

to support businesses in their

immediate area. And if we

head into another lockdown,

then online shopping will skyrocket

once more.

With this in mind, it’s worth

focusing on digital marketing,

your online store, and your

locally focused marketing

efforts, including ads in community

newspapers and other

promotions designed to engage

with your local community.

The uncertainty caused by

Covid-19 adds an extra layer

of complexity to everything

we do.

But with some thought and

a bit of extra planning, 2021

can be the successful year

we’ve all been hoping for.

ADVERTORIAL

Tauranga Audiology

independent and

locally owned

Trust us

to help you

hear

Michael Coddington

– Audiologist

Tauranga Audiology

is locally owned by

Audiologist Michael

Coddington. We are an

independent clinic, which

means we are not part of a

chain and do not belong to

a hearing aid manufacturer.

We recommend from a

wide range of choice, often

at more reasonable prices.

Frontline staff form

an expert team providing

prompt excellent service.

Audiologist Paul Daniell

was originally from Hamilton,

and had experience

working in Australia before

deciding to move closer to

home.

He enjoys working

for Tauranga Audiology

because he can use his professional

expertise without

bias, giving his absolute

best to every client.

There is a wide range of

hearing aids on the market

and certainly not all are created

equal.

The problem people have

in hearing is in background

noise, in groups, communicating

with family, on the

phone and listening to TV.

Modern discrete hearing

aids use directional microphones

to enhance the voice

you are listening to and cut

down competing voices.

Different brands use

different digital strategies,

such as searching the room

for voices, or focusing on

the person in front of you.

Many can connect wirelessly

to TV, or handsfree to

cell phones.

A recent development

is hearing aids we can program

remotely using an app

on your cell phone. During

lockdown we were able to

adjust a clients’ hearing aids

while he was in Australia –

although we prefer seeing

clients in person and enjoy

their company!

We even have hearing

aids that can translate 27

languages, help with health

and monitor for falls, adjust

differently when are sitting

down or walking, or can

analyse your listening environment

(based on the experience

of thousands of users.

What is your priority?

Perhaps you just want to

hear. We will give you honest

advice for your situation,

without pressure.

Call us today. Experience

the difference and improve

your lifestyle – phone 07

577 6712.

Support LOCAL BUSINESS

We have the latest technology hearing

aids from all major suppliers.

Call us to make a no obligation, free appointment.

Our experienced Tauranga Audiology team

offer friendly, independent advice on hearing aids,

and a quality service you can trust!

Call us to save $$$ – 07 577 6712

FAMILY OWNED

Suite 1, Promed House, 71 Tenth Avenue, Tauranga

www.gohear.co.nz


22 BAY OF PLENTY BUSINESS NEWS March 2021

The emancipation of the male car buyer:

the evolution of ‘car guy’ to ‘car person’

Musings on luxury and leisure, post annus horribilis

It seems that with the restrictions in overseas travel and holidays we

have had to focus on alternative luxury spend items. Car sales, for

example, seem to have filled some of that luxury expenditure space.

Which has me thinking, buying a car is not what it once was – luxury

seems to have replaced utility as new criteria emerge for our bigticket

car purchases.

The luxury of car buying

was a traditionally

macho ritual, like a mating

dance where ‘he’ showed

what ‘he’ was made of and

thereby challenged other males

in the herd. And it certainly

wasn’t easy for all the ‘hims’,

because when it came to cars,

not all ‘hims’ were created

equal.

Me buying a car, circa

1980

First, get some facts and figures:

cc’s and mpg – cubic

centimetres and miles per gallon

(back then it was perfectly

legit to mix up the metrics and

imperials, though mpg never

really mattered that much, not

really).

Any oil drips? Is it blowing

smoke? How long will I need

to run-it-in?

OK. Check the radiator for

leaks! Column-change? Electric-windows

– nice! How

much extra for the automatic I

wonder?

Now, let’s open the bonnet

and get down to business. Oil

looks clean, no gasket leaks

that I can see? All good. Must

be pretty modern – there’s no

choke. Compression test? – No

way, it drives OK (mate!).

Rust – not enough to worry

about; My friend owns a

garage so the WOF won’t be a

problem (and rust is not really

a WOF issue anyway).

In my case Dad was a pro

and he taught me well; His

two best tips: check for carbon

(soot) on the back bumper (too

much = not good) and, check

if the wear on the clutch pedal

cover matches the mileage on

the odometer – if I have to

explain that one, then don’t

worry about it.

I’ll take it! Car bought!

Manhood acquired/restored –

no sweat.

Me buying a car, 2021

What have I become? Oh

father please forgive me, for I

have sinned: The last three cars

I bought, I never looked under

the bonnet. Not even once. Oil

check, NO. Coolant check,

NO. Reset the spark plugs

(I’m not sure if they even had

spark plugs – sure couldn’t see

them), NO.

So what ‘do’ I look for

when buying a car now?

It’s ‘the vibe’ I think – and

yes I can hear dad now reading

this and yelling: “tell him he’s

dreamin’.” But really, it is ‘the

vibe’, right?

GPS. Hybrid. Electric.

Keyless entry. Side airbags.

Self-parking. Self-everything.

Bluetooth-enabled. Autonomous

(no way). Tints, rims,

detailing, sport or super sport?

Auto was extra, now manual

costs more – What’s that

about?

LUXURY & LIFESTYLE

> BY ALAN NEBEN

Alan Neben is a Mount Maunganui local and experienced

New Zealand publisher. He now mainly rides a bike.

alan@bopbusinessnews.co.nz

OK here it comes, the

admission: When it comes

to car buying, I have become

my wife. I look at the size and

shape of the key and it excites

me.

I look at the texture of the

seat upholstery – how will

it clean and how will it be in

the summer? No longer content

with a heater, I now need

heated seats.

Are the window tints hip

enough? Should I do the

badging in matt black or will

chrome be ‘in’ again soon?

I know the dope rims are

extra but hey, they’re worth

every cent. How good is the

Bluetooth connectivity? Are

there USB ports for the kids in

the boot?

I want the flamingo burgundy

tropicana sunset colour

I’ve seen on the billboard

for the Super Sport GT City

Motion Eco X, blah, blah,

blah! … and, most importantly,

what is the cup holder

situation: are there four up

front? Four in the back? And

four in the back back?

I don’t know about you, but

I’m pleased I no longer have

to park at the top of the hill in

case she (yes, guilty, when it

wasn’t working it was always

“she”) won’t start in the morning

and I need a downhill run

to jump-start her.

And I’m thankful I no longer

have to do an all-points

check before a longish journey

– battery level, oil level, coolant

level, map book. etc …

I revel in not needing to

check the oil whenever I gas

up. No longer even a slight

pang of guilt at my self-indulgent

recklessness.

How nice to have the

engine start every morning,

irrespective of the frost level

on the lawn.

I admit it, buying a car

now is no longer the ‘manly’

exercise it once was. The M’s

and the F’s now have the same

criteria in our house, and I’m

good with that.

Though, I still have to

check the tyre pressures – I

guess that’s still part of my

masculinity.

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March 2021 BAY OF PLENTY BUSINESS NEWS 23


24 BAY OF PLENTY BUSINESS NEWS March 2021

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