ITB Berlin News 2021 - Preview Edition

cleverdis

PREVIEW

TUESDAY 2 ND MARCH 2021

ITB BERLIN NOW

NEW IDEAS, NEW BLOOD,

NEW FORMAT

THE WORLD'S LEADING TOURISM

TRADE SHOW COMES UP WITH A

COMPLETELY NEW CONCEPT

NEWS

#04

HOW TO ITB BERLIN NOW?

REGION

#16

OCEANIA

SPECIAL FEATURE

ADVENTURE

TOURISM

#12

EXCLUSIVE

INTERVIEW

MARTIN ECKNIG

CEO,

Messe Berlin GmbH

#21

Start Planning

Your Magical Journey

to Wondрful Indonesia

Borobudur Temple, Central Java


FEATURED EXHIBITORS

VISIT THE ITB BERLIN NOW

SHOW FLOOR:

Click on the logo

to go to the Brand

Cards


EDITORIAL

Richard Barnes

Editor-in-Chief,

ITB Berlin News

ITB Berlin NOW:

the arrival of an exceptional new concept

It’s not just a virtual trade show. It’s an

entirely new concept. Overall, 3,300

exhibitors from 120 countries are exhibiting

with their Brand Cards on the virtual Show

Floor of ITB Berlin NOW. A total of 13

themed ITB cafés will let visitors literally

mingle with the crowds without leaving

their desk. And over the entire four days

at the parallel ITB Berlin Now Convention,

users can listen to and interact with highprofile

speakers giving fascinating and

inspirational lectures and discussions

about the future of travel.

Naturally the event has strong partners

at its side. Organisers are pleased to

underline the fact that Saxony is the Official

Culture Destination. At ITB Berlin NOW, the

German region is promoting itself as an

outstanding destination for culture and city

tourism as well as offering unique nature

experiences and adventure holidays. With

Georgia, organisers are also delighted this

year to have secured a “Digital Adventure

and Sustainability Partner” for the first

time.

In addition to the themed cafés, the ITB

Buyers Circle will ensure lively business

activity. This is an established feature of

the show with 1,000 leading buyers, and

this year organisers have received many

applications again. For those keen on

meeting new people as well as regulars

on the platform, the so-called Discovery

Graph is worth a try. With the help of

a special algorithm and based on user

profiles and platform activities, it actively

recommends interesting contacts. And

one can search and find suppliers thanks

to the Lead Finder feature.

ITB Berlin NOW’s highly inventive troop of

organisers has found innovative solutions

to make it possible for everyone in the

tourism industry to meet new partners, be

inspired by others, do successful business

and stay in contact with industry peers

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CONTENTS

#04 HOW TO

ITB BERLIN NOW?

#06 CONFERENCES

#08 NEWS

#10 TRADE TALK

#12 EXCLUSIVE

INTERVIEWS

#14 REGIONAL SPOTLIGHT

OCEANIA

SPECIAL FEATURES

#18 YOUTH TRAVEL

#20 LGBT+ TRAVEL

#20 MEDICAL TOURISM

#21 ADVENTURE TOURISM

ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021 3


I NEWS I


How to ITB B

It’s new, and

it’s certainly

different.

Welcome

to the new

world…

While ITB Berlin has been around for many years, and

already last year, the show was forced to “go virtual”,

this year’s digital edition of The World’s Leading

Tourism Trade Show is anything but the “same old”.

ITB Berlin NOW will take

place from Tuesday, 9 to

Friday, 12 March for trade

visitors only and as an entirely

virtual event.

There is a positive mood

among the thousands of

exhibitors from 120 countries

who have registered for

this year’s ITB Berlin NOW,

the online platform of the

World’s Leading Travel Trade

Show. “Without doubt, the

coronavirus crisis has deeply

shaken the travel industry. All

the same, there is a fighting

spirit in the air”, said David

Ruetz, head of ITB Berlin.

“Particularly in these times,

ITB Berlin NOW is the world’s

most important platform

for doing business and

exchanging ideas and expert

knowledge in tourism.”

VIRTUAL SHOW

FLOOR

The interactive marketplace,

called Show Floor, is the

platform for successful

business. With a company’s

interactive profile, it has been

possible for exhibitors to

design their virtual presence

perfectly in-line with their

resources and brand goals.

BRAND CARDS

Brand Cards are individual

company profiles,

corresponding to the

exhibition stands at a real-life

trade show. It’s possible to

arrange audio-video meetings

with all platform participants,

speakers and exhibitors -

whether “one-on-one” or in

a group - including screen

sharing.

DROP BY FOR A

COFFEE…

At the “cafés” of ITB Berlin

NOW, exhibitors and trade

visitors can meet in private

or public groups to either

get together, talk, debate or

simply enjoy each other’s

company. Entertainment is

available too, for instance at

the Culture Café, organized

by the show's Official Culture

Destination, Saxony, where

visitors can experience an

exciting programme with

interviews, videos, music and

presentations.

The 13 themed cafés at ITB

Berlin NOW are devoted

to various topics, including

Adventure Travel, Career,

Hospitality, LGBT, Medical

and Responsible Tourism,

Luxury Travel, Travel Tech &

Start-ups, Tours & Activities

and Youth Travel, and provide

an opportunity to meet with

like-minded people and

potential business partners.

EXHIBITOR

PRESENTATIONS

Numerous exhibitors have

signed-up for a sponsorship

and prominent representation

on the virtual platform.

PRESSING THE

TOURISM WORLD'S

REBOOT BUTTON –

THE ITB BERLIN LIVE

CONVENTION

The most important

convention of the global travel

industry as a live conference.

Auf geht’s!

Durchstarten mit dem

reichweitenstärksten

TV-Magazin Deutschlands

www.prisma-verlag.de/reise

4 ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021

www.itb-berlin-news.com


I NEWS I

erlin Now?

All participants receive access to

keynotes, exhibitor presentations

and deep dive sessions with

more than 200 top international

speakers. Afterwards, it’s a case

of “knowledge on demand”:

simply go online to view recorded

videos after the event, up until 31

May 2021.

Taking as its slogan “Rethink,

Regenerate, Restart –

Tourism for a Better Normal”,

this year’s ITB Berlin NOW

Convention is urging both a

rethink of the status quo and

development of new ideas. Over

the four-day event, two parallel

video streams broadcasting a

full programme of events and

featuring the experiences of

more than 30 CEOs from around

the world, reports from visionary

pioneers and studies by

recognised experts will underline

the convention’s role as the

international travel industry’s

largest think tank.

The programme of events is

available at itb.com/now/

program.

KEY SPONSORS

The World Tourism Cities

Federation (WTCF) is co-host,

Mascontour is the sponsor of

the ITB Future Track, Google

and Lufthansa are sponsors of

the ITB Marketing & Distribution

Track, the Federal Ministry for

Economic Cooperation and

Development (BMZ) is the ITB

Sustainability Track partner, SIO

AG is the sponsor of the eTravel

DATA TALKS and Studiosus is

the session sponsor.

HOME OF LUXURY

Tourism Ireland is supporting the

HOME OF LUXURY, which this

year is being organised as a café

and Brand Card. Trade visitors,

the media and exhibitors are

developing new concepts for the

future of luxury tourism at ITB

Berlin NOW.

MEDIA@ITB

This year, numerous press

conferences are taking place

again for the media. The Italian

tourist board (ENIT) and the

German National Tourism

Board (DZT), the official culture

destination Saxony and the

UNWTO will be reporting on the

latest trends and developments.

And in “300 seconds with…”,

ITB Berlin NOW’s Travel Hero

Podcast has been interviewing

leading industry figures and

bringing listeners the latest

topics.

TRAVEL TECH

TAKES ON GROWING

IMPORTANCE… OF

COURSE

The surge in digitalisation

triggered by the coronavirus

pandemic is noticeable in

the Travel Technology segment

and is also a topic at ITB Berlin

NOW. Many tech companies

have made good use of this

difficult period to further develop

their products.

ITB Berlin NOW offers the ideal

platform to present them to

the world. The eTravelWorld for

instance will be looking at

everything to do with interfaces,

AI and new payment methods.

At Startup NOW, company

founders and entrepreneurs will

be answering three questions

and providing an insight into their

success stories. A Daily Happy

Hour presented by Verband

Internet Reisevertrieb e.V. (VIR)

will take place at the Travel Tech

& Startup Café every day at 5

pm. Innovations and trends will

also be discussed at the Travel

Tech Café and Hospitality Café,

presented by the media partner

techtalk.travel.

CSR

ITB Berlin is also aware that

to recover from the current

crisis ecological and social

responsibility will be an essential

task. In a series of keynotes,

interviews, panels and award

sessions, responsible and

sustainable tourism will be in the

spotlight of many agenda items

of this year’s virtual ITB Berlin

NOW Convention.

FEELING YOUR WAY

Exhibitors and trade visitors can

already organise their virtual visit

and get to know all the platform’s

functions. ITB Berlin NOW is

offering Tutorials for exhibitors

and trade visitors so that users

can make the most of the various

tools.

SAXONY: THE OFFICIAL

CULTURE DESTINATION

OF ITB BERLIN NOW 2021

This year, Saxony is promoting

itself as an outstanding

destination for culture and

city tourism as well as offering

unique nature experiences. With

its participation in the virtual

platform, the German region is

offering a foretaste of events next

year, when it will be the official

host country of ITB Berlin 2022.

Meanwhile, Georgia, which

borders Europe and Asia, is this

year’s Digital Adventure and

Sustainability Partner

ITB Berlin NOW

with Katie…

Why be dry and boring, when

you can be… Katie?

The ITB Berlin NOW with Katie series

is the very amusing way to learn things

about different aspects of this year’s

particularly original show. And as the

show is highly innovative, it stands to

reason that the way it’s presented should

be too. Aussie-born Katie gets to answer

quiz questions in her own inimitable

way before being “pointed in the right

direction”. So, if you want to add a smile

to your day, and find out more about ITB

Berlin NOW at the same time, follow

Katie’s exploits on the official website, as

well as on YouTube

Lesson 1 - "Undertourism"

ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021 5


I CONFERENCES I

ITB Berlin NOW

Convention

A shortlist of selected “not to be missed” events

on Day 1 of the 2021 virtual event

If there is one “issue” with ITB Berlin Conventions,

whatever the year may be, that is that the choice and

quality of talks are such that it is particularly hard to

choose! Always like a “who’s who” of the industry, this

year, it's even more the case.

On these pages, we have selected some of the unmissable

conferences on day 1 of the show, while it’s also sure that

depending upon your categories of interest, we may not be

able to cover ALL that will be of particular interest to you. While

these are just some of the “top picks” on convention stage 1,

we strongly recommend to take some time and run through the

daily schedules of events, updated regularly on the ITB Berlin

NOW website.

See programme

10:15 - 10:35

ITB KEYNOTE SPEECH

COVID-19 Pandemic: Situation

in WHO Euro Region and

Implementation of Public Health and

Social Measures (PHSM)

Dr Ihor Perehinets, the Acting Programme Area

Manager, Country Health Emergency Preparedness

and IHR of the World Health Organisation, will give an

all-important situation update on Covid-19, including

epidemiological data and measures to prevent, detect

and respond to Covid-19 in the Region. He will be

outlining the policies and actions in Europe, with a

focus on the future of health systems, societies and

economies. Follow this session

11:00 - 11:15

ITB CEO INTERVIEW

Friedrich Joussen

CEO of TUI Group

“The Future of the European Tourism

Industry: The Perspective of TUI”

When will travel in Europe be possible again? Joussen

will give his assessment of the impact of Covid-19 on

supply structures in the European market. He will talk

about lessons learned during the crisis, insights on new

strategic directions and advice to industry colleagues

on critical next steps. Follow this session

12:00 - 12:15

ITB CEO INTERVIEW

Ed Bastia

CEO – Delta Airlines

“The Future of the US and Global

Aviation Market”

Just how will air traffic develop in the US and

internationally from the perspective of US-based airlines

in 2021 and beyond? Will customer behaviour change

and after Covid-19, how will demand develop in the U.S.

and internationally? And what is the role of sustainability

in aviation in light of the new US administration? Ed

Bastian will be delivering the inside line. Follow this

confernece. Follow this session

All times are in CET

6 ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021

www.itb-berlin-news.com


I CONFERENCES I

12:25 - 12:40

ITB INTERVIEW

Milena Nikolova

Chief Behaviour Officer at BehaviorSMART

“Recovery through Happiness. Can a Human-

Centred Approach Reinvent Travel on its Way

to Recovery”

Milena is a specialist in behavior-smart thinking, which means that

she leans on scientific knowledge about human behavior and decision

making in order to optimise commercial success and sustainability efforts

in travel. Milena’s international work includes projects with destinations

and industry leaders in more than 20 countries across four continents.

She has collaborated with governments, destination professionals,

business groups and non-government organisations around the world.

She is frequent speaker at industry events, trainer and academic educator.

She is the author of "Behavioral Economics for Tourism", the first book

on behavioral thinking for the travel industry published by Elsevier in

2020. Milena is also the founder of a boutique consultancy focused on

behavior-smart innovations for the tourism industry.

Follow this session

12:40 - 12:55

ITB CEO Interview:

Ben Smith,

CEO, Air France KLM

“The Future of the European and Global

Aviation Market”

Where else could you find this level of thought leadership

in the aviation world all in one virtual space? Smith will

talk about the development of air traffic in Europe and

internationally in 2021 and beyond, the structural changes

that can be expected in European and global air traffic, and

how we will travel “differently” in the future.

Follow this session

18:20 - 18:35

18:00 - 18:15

ITB CEO INTERVIEW

Stephen Kaufer,

CEO, Tripadvisor

"Insights and Tripadvisors’ Innovations

for the Tourism Industry”

BBC Travel Journalist, Christa Larwood will be chatting with

Stephen Kaufer about the trajectory of the global travel

recovery in a post pandemic world – powered by Tripadvisor

traveller insights and traffic data. Kaufer will be unveiling

details about Tripadvisor Plus: a unique and innovative

direct-to-consumer subscription model in travel – for the

first time at a European event.

Follow this session

ITB EXECUTIVE INTERVIEW

Dara Khosrowshahi

CEO, Uber

“The Future of Mobility”

Many lessons have been learned during the crisis. But

what insights can one glean on new strategic directions

to be taken, and what advice can Uber give to industry

colleagues on critical new steps? Khosrowshahi will

be talking about the evolution of customer demand,

innovations and new products, the relevance of

platforms and sharing, and the positioning of mobility

in “tourism destinations of tomorrow”. Follow this

session

ITB BERLIN NOW

SOFT

OPENING

8 MARCH 2021

On Demand Video

will be available until

end of May for both

sessions

Part 1

11:00 – 11:20 am

Embrace the Train Wreck:

A survivor’s guide

to MS Teams calls and

everything thing else

Syd Atlas, an outstanding motivational speaker,

shares personal stories and compelling insights

on how to find resilience, create a growth

mindset and hang on to real life in a virtual world.

Syd Atlas is the go-to coach for empowering

leaders worldwide on how to embrace

authenticity and lead by example. She advises

top executives and leads groups on the boldness

of big thinking, compassion and the power of

storytelling. She has provided thousands of

transformative experiences for individuals,

teams and organisations in all industries.

www.sydatlas.com

Part 2

3:00 – 3:20 pm

Shape the future

of the travel industry

Two generations of travel professionals

in a forward-looking conversation about

opportunities for the travel industry...

Lea Jordan, Co-Founder at techtalk.travel and

Philip C. Wolf - industry veteran and, to many,

known as "the guru of travel", share ideas in

a conversation focusing on opportunities and

chances. This talk is about how companies can

embrace the crisis successfully and step out as

winners, why this is a time to think about market

share growth, and what roles collaboration,

mentoring, and technology play.

All times are in CET

ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021 7


I NEWS I

ADVERTORIAL

Slow adventure will bring visitors to experience Serbia's nature at their own pace in 2021. Such as embracing the spectacular panoramas of Tara National Park

What to expect

from Serbia in

@NTOS

2021?

VISIT

BR AND CARD

2021 is Serbia's "year of slow adventure": a concept

that highlights wandering, hiking and biking - for

visitors to experience Mother Nature at her own

pace. And also to plunge into Serbia's heritage and

traditions.

The National Tourism

Organisation of Serbia

(NTOS) focuses on four

topics for its slow adventure

concept:

Nature Holidays, from the

exploration of mountains

and sparsely populated

areas to villages and spas;

Individual or small group

activities such as hiking,

biking, kayaking, fishing or

cooking;

Cultural and historical

heritage in open, Covidsafe

areas, including

natural or architectural

monuments and fortresses;

Local gastronomy as

an integral part of slow

adventure with the tasting

of specialties from all

Serbian regions.

Slow adventure is, according

to the NTOS, the best way to

meet the demand by tourists

to get away from crowded

areas. It champions leisurely,

immersive journeys and

heartfelt encounters in wild

places and natural spaces,

Slow adventure travellers

take the time to pause

and make eco-conscious

travel choices, leaving

no discernible footprint

behind, interacting with

local cultures and their

natural rhythms, engaging

with communities, and

returning home with a finer

appreciation of life.

As the concept will bring

tourists to lesser-known

parts of the country, slow

travel destinations offer

multiple surprises for

explorers, from wild food

and wildlife to outdoor

sanctuaries, enjoying

human and nature-powered

highlights.

Covid-19 has claimed a

"temporary victim" in Serbia.

The Novi Sad Capital of

Culture has been moved to

2022, as authorities predict

a full recovery for tourism

by then. But any visitor is

welcome to already come

in 2021 to visit the laidback

historical capital of

the Vojvodina region on the

Danube River

PLUNGE DIGITALLY INTO

THE FUTURE OF TOURISM...

WITH THE BERLIN TRAVEL

FESTIVAL

The Berlin Travel Festival // Digital will take travel consumers into a

journey to dream about future sustainable tours over four evenings

of events.

Between March 9 and 12, the digital

festival will take the form of a two and

a half hour online video show. It will run

in parallel to ITB Berlin NOW 2021 and

target a new generation of travellers

implementing sustainable rules while

on the move.

Each evening at 7pm, the BTF Digital

offers a mix of blog articles, a media

library with films, tutorials and exciting

travel lectures. Registered travellers will

be able to enjoy a dozen programmes

(lasting between 10 and 25 min) each

evening. This represents a total of 50

contributions and participants showing

a wide selection of destinations,

tour operators and branded tourism

products.

The Black Forest, North Rhine-

Westphalia and Luxembourg will

each partner for episodes. The Brand

Profiles sessions will present, among

others, Saxony, Hanover and Sylt. An

offer of sustainable accommodation

such as Bio Hotels, Green Tiny Houses,

Destinature or the platform Good

Travel will be on show, while original

tour operators such as "We Hate

Tourism Tours", WineStreet,

Neue Wege and Intrepid will

be presented.

Experts and personalities

will also debate, provide

advice or talk about

their experiences.

Participants include

Luise Morgeneyer

(blogger and author),

filmmakers Julia Nimke,

Vincent Urban or Christo

Foerster, Christine Thürmer,

the "world's best" female hiker

or mountain hiking guide Ana

Zirner. They will all take viewers on a

dreamed journey which hopefully will

soon turn into reality !

www.berlintravelfestival.com

8 ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021

www.itb-berlin-news.com


I NEWS I

Face-to-face with Saxony:

Official Culture Destination

ITB Berlin NOW 2021

Exclusive Interview: Veronika Hiebl, Managing Director -

Saxony Tourism (Tourismus Marketing Gesellschaft Sachsen)

This year, Saxony is ITB's first Official Culture Destination, and will be

the Official Partner Country of ITB Berlin 2022. We asked Veronika Hiebl,

Managing Director - Tourismus Marketing Gesellschaft Sachsen mbH

(TMGS), about this new partnership and this year's ITB highlights.

ITB's Official Culture Destination concept is

tailor-made for Saxony. We digitally present

ourselves with 27 partners under the slogan

"Saxony – Feel the Art Beat", offering

images, interviews, live streams, a Culture

Café, webinars and a press café. Our main

themes are "Culture & Cities", "Active

Nature" and "Family Holidays".

How did TMGS reorganise its marketing

strategy under Covid-19?

Since the pandemic in spring 2020, we have

concentrated on a domestic campaign,

"Experience your Saxony", and on an

international one, "Saxony Travel Dreams".

These help in maintaining and even

deepening our relationships with partners

worldwide through innovative offers,

digitalisation and sustainability.

Which segments have the highest potential

in 2021?

The focus is clearly on Saxony's culture.

However, the pandemic generates new

travel values linked to socio-ecological

responsibility. This means great potentials

for nature and active holidays, for more

targeted city tourism and for "off the

beaten-path" vacations. It’s been important

to develop more individualised and highquality

offers supported by digital marketing.

Despite the difficult situation in 2020, were

there some positive developments?

The Corona pandemic has created a

profound disruption for tourism. TMGS

implemented a major recovery campaign

to present Saxony as a high-quality, cultural

and distinctive nature destination. We were

pleased that some of Saxony's regions were

able to partially recover over summer 2020

up to October. In August alone, we counted

a total of more than two million overnight

stays. But this result should not hide the fact

that losses for the year were dramatic.

How important is ITB Berlin NOW for

Saxony's tourism development?

We feel proud that Saxony has been selected

by ITB Berlin as the show's first-ever

Official Culture Destination for 2021. It is an

opportunity to present ourselves as one of

the world’s major cultural destinations. And

we feel very excited about this first entirely

virtual ITB

VISIT

BR AND CARD

Veronika

Hiebl

Managing Director -

Saxony Tourism

SAXONY’S 3 KEY ASSETS

1. Natural beauty

2. Outstanding art

and culture

3. World-famous

traditional crafts

and modern

artisan businesses

All these can be found side by

side in Saxony’s seven travel

regions. The local music scene

has no equal anywhere in

Germany. Spectacular castles,

palaces and gardens are part

of the state’s grand cultural

heritage. Saxony also impresses

visitors with its historical steam

engines and automotive heritage

VERONIKA HIEBL:

OVER 20 YEARS’

EXPERIENCE

IN REGIONAL

TOURISM

MARKETING

Veronika Hiebl, graduated in

tourism business administration

in 1999. She then worked at the

Tourismus-Marketing Gesellschaft

Baden-Württemberg from 1999 to

2010 in various positions before

holding the position of Marketing

Manager and Deputy Managing

Director. She moved to Saxony

in 2010, where she took over the

management of the Ore Mountains

Tourism Association. Since May

2019, Veronika Hiebl is Managing

Director of Saxony Tourism. It is

her mission to further develop

tourism in Saxony and to market it

domestically and internationally

ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021 9


I TRADE TALK I

David Ruetz

Head of ITB

The ITB Buyers Circle is an established feature of ITB Berlin, having

been launched in 2012. An exclusive meeting place for leading buyers

from the global travel industry, every year the 1,000 members who make

up this hand-picked circle are chosen based on numerous criteria.

Thus, the show’s organisers enable members to focus on essential

business aspects at the show, benefitting from tailored services that

reduce stress, avoid distractions and save time. We asked the head of

ITB, David Ruetz, what we can expect this year.

An exclusive

club for top

travel industry

buyers

This year, in addition to receiving free

access to our virtual ITB Berlin NOW

platform, leading buyers can meet new

contacts, decisively boost their business

and benefit from quality content and daily

news from the tourism industry. What’s

more, our interest-based matchmaking

tool ensures exhibitors meet buyers

who are interested in their products.

The algorithm-based Discovery Graph

and the Lead Finder make it possible to

search all exhibitors and trade visitors

and quickly find the ideal business

match.

Every member of the circle is selected

by an international team at ITB Berlin.

The criteria reflect exhibitors’ needs

and our requirement for a circle with

a balanced and diverse makeup. Our

experts are always in contact with the

buyers and exhibitors. This ongoing

personal communication helps us better

understand the needs of all participants

and ensure we take the right criteria into

account and make the right choice of

members.

What trends are you noting among

members?

This year we are witnessing rising

demand for luxury travel, adventure travel

and medical tourism. We are also seeing

a demand increase for trips to European

countries, such as Germany, Italy, Austria

or Spain. We also see a significant

increase in buyer demand from Australia

and the Americas. Others countries

include Japan, China, UAE, South Africa

but also Botswana, Tanzania or Albania,

Israel, Korea, Rwanda, Romania and

even French Polynesia is benefiting from

rising customer demand this year – to

name but a few

Bundesgartenschau in Erfurt

171 Tage Gartenschau mitten in der historischen Kulisse Erfurts | 23.04. – 10.10.2021

© Zukunftsvision Festungsgraben, Petersberg Erfurt (Heuschneider Landschaftsarchitekten)

Gartenkultur entdecken

Führungen auf den einzelnen Ausstellungsflächen:

„Der egapark im Zeichen der BUGA – Gartenkultur mit allen Sinnen erleben“

und „Die Zitadelle Petersberg im Zeichen der BUGA – den Charme einer

barocken Stadtfestung erkunden“

Dauer: jeweils 1,5 h, Treffpunkt: Haupteingang zum Ausstellungsgelände,

Preis pro Gruppe: 105 €

Kombiführung über beide Ausstellungsflächen:

„Von moderner Gartenkultur zum barockem Charme einer alten Festung“

Dauer: 4 h, Treffpunkt: ab egapark oder Petersberg, Preis pro Gruppe: 175 €

Geschichte erleben

Ausstellung im Kommandantenhaus auf dem Petersberg

„Der Petersberg – eine spannende Zeitreise“

23.4. – 10.10.2021: 9:00 – 20:00 Uhr, ab 11.10.2021: 10:00 – 18:00 Uhr

Führung durch die Horchgänge

Geheimnisvolle Wege durch die barocke Stadtfestung

Dauer: 1 h, Treffpunkt: Kommandantenhaus – Ausstellung und Besucherzentrum,

Preis pro Gruppe: 70 €

(auch in Kombination mit Führung in der Ausstellung buchbar)

Kontakt für Anfragen und Buchungen: Erfurt Tourismus und Marketing GmbH, Tel.: +49 361 6640 160, E-Mail: citytour@erfurt-tourismus.de

Weitere Informationen unter www.erfurt-tourismus.de

10 ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021

www.itb-berlin-news.com


I TRADE TALK I

ITB Berlin NOW

- a strategic

stepping stone

Frank Straka

Director Idea Spa Travel

Frank Straka is an "old hand" at ITB Berlin events; as a

sales and marketing professional with more than 20 years

of experience in tourism, working in the fields of short trips,

online sales, group tourism and health and wellness trips.

We asked him what his outlook is for the coming year.

We are trying to reach around

40-50% of our turnover before

the crisis. In order to reach this

goal, we have to communicate

more with our B2B-partners and

we have to find new products and

solutions for clients and partners.

On the other hand, we are trying

to establish strategic partnerships

in order to secure markets and

contracts.

How are your key choice criteria

changing when selecting new

“star” destinations or hotel

partners now?

The most important criterion for

new hotel partners is flexibility.

Flexibility in rates, cancellation

policies and release dates. On the

other hand, hotel partners need

to show that they are innovative

and ready to create new offers,

packages with the utmost

flexibility for the customers.

What would you say is the most

important lesson that has been

learnt (or should be learnt) from

the Covid crisis?

The most important lesson that

we have learned is how much

we depend on each other and

that we can only survive if we

act as partners. We have spent

hours and days on improving

partnerships with hotels and

distribution partners. We

intensified communication and

availability in order to strengthen

relationships or to rebuild trust

that other market partners had

destroyed. In a fragile world, we

can only survive together without

egotism.

What are you hoping to achieve

in participating in this year’s ITB

Berlin NOW?

We are trying to show partners

that we have come out of the

crisis strong – that we are their

partner to boost business in the

next months. We also try to find

hotel partners that are looking

for a dependable and trustworthy

partner.

What are your thoughts about the

way ITB has organised the event?

A lot of things are still in the blue

and I don’t know yet how things

will turn out finally. But the people

at ITB are doing a great job just

like in the 25 years that I have

been attending ITB so far.

Do you feel communication

by exhibiting companies and

organisations is more important

now? Why?

Communication between all

partners in the industry will

become more and more important

– we will all need partnerships

and enablers to succeed.

Your thoughts on ITB Berlin News

- the official show magazine?

I am very keen on finding out

what ITB Berlin News will be like

digitally. In the analogue days, I

was always trying to grab my

copy in order to read it in the taxi

or S-Bahn after the show to see

what is or was trending at ITB

IN A FRAGILE

WORLD, WE

CAN ONLY

SURVIVE

TOGETHER

WITHOUT

EGOTISM.

ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021 11


I EXCLUSIVE INTERVIEW I

A new

skipper

at the helm

Exclusive Interview: Martin Ecknig,

CEO, Messe Berlin GmbH

THERE IS A HUGE

DESIRE TO NETWORK,

DISCUSS URGENT

TOPICS (…)

12 ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021

www.itb-berlin-news.com


I EXCLUSIVE INTERVIEW I

Messe Berlin, organisers of ITB Berlin NOW, could be said

to be akin to a very big ship… and from this year, there is

a new “skipper” at the helm, in the form of Martin Ecknig,

who has taken the place of Dr Christian Göke as CEO of the

organisation. Having arrived in this new position at what

appears to be a rather challenging time, we asked why he

accepted this new job.

To start with, I've known the trade

show business from the other side

as an exhibitor and visitor for many

years and have always found it

highly interesting. In addition, these

are exciting times in this industry. A

lot will be happening in the near

future and I find that particularly

appealing. I am confident that the

trade show business will pick up

again. Business needs face-to-face

encounters and I am eager to take

part in shaping the future of this

industry.

What is the biggest challenge in

turning live events into virtual

events?

It does not make sense to

simply transfer the former show

concept into the virtual space.

The challenge for virtual events

lies in the task of defining and

strengthening virtual benefits

while at the same being clear

about the fact that no virtual event

can be as inspiring and emotional

as a live event. It’s not about

copying the physical world into the

online world, it’s about identifying

the complementary part of each,

and enhancing the experience of

both. To give you one example, we

recently installed a permanent TV

studio at out fairground, because

part of what we do at the moment

is closer to TV than to traditional

trade show experiences and the

demand to broadcast content will

remain well beyond Corona times.

What learning can be had from this

time?

The lesson is quite simple: There

will still be trade fairs and live

events after the pandemic. We

literally feel our customers and

partners thirsting for them every

day. That's why our focus lies on

the relaunch starting this summer.

At the same time, it has become

clear that we cannot and will not

continue with the old concepts

alone. What we need and what we

are developing is a "Messe Plus”

(trade show plus). By this, I mean

new approaches that combine

digital elements and offline

elements as well as business

models. We will continue to

provide market participants THE

most relevant and most inspiring

gathering of the industry and

as well we extend the reach and

accessibility to what matters.

What, for you, will be the highlights

of this year's ITB Berlin NOW

event?

At the moment, everything is a

little different to what we are all

used to and against the backdrop

of the pandemic, there is a huge

desire to network, discuss urgent

topics and get orientation now,

more than ever. But it’s too basic

to connect changes exclusively to

Corona. Essentially, every industry,

and therefore the tourism industry

as well, is asking itself the question

about purpose, the suitability, the

relevance, the quality about what

matters tomorrow. ITB Berlin NOW

has been developed into something

that is truly unique in the industry.

It really enables users to take

part in rich live discussions and

to participate in though-leaders'

sessions in an easy-to-navigate,

structured manner. One of the big

advantages is that there are no

time restrictions. Not only is the

platform open prior to the event,

it will also remain online until the

end of May. This year, Messe Berlin

is significantly expanding the trade

show experience.

Where does the future lie for the

events and travel industry?

I am very positive. Sure, virtual

events like live streaming and

virtual matchmaking make sense

for exhibitors and attendees when

they cannot be on-site during

the pandemic. However, we are

already noticing a certain fatigue

when it comes to consuming

online content. The desire to meet

and exchange ideas in person

remains a human need. Therefore,

the event industry will rise again,

as soon as the circumstances allow

for more personal exchanges.

We certainly will be prepared

for this development. That's why

for us, it means developing new

concepts under the motto "Messe

Plus" that combine both - digital

developments and the basic need

for direct contact.

“The world isn’t flat” and is by far

bigger than a computer screen. We

understand the anxiety and feeling

of uncertainty in the industry. We

stand firmly side-by-side with the

global travel community. People’s

interest in travelling, gaining new

experiences and literally expanding

their horizon remains unabated

– the desire to travel will return.

Thankfully, the big challenges we

have had to confront since the

pandemic began are also a force

for good, bringing unbelievable

energy and innovation. The

industry would not be what it is if,

over the years, it had not met the

challenges of every age. In this

crisis too, it will manage to reinvent

itself and react to the new situation.

In the future, we might combine

the key elements of an in-person

and virtual industry event in the

best possible way- namely ITB’s

defining feature as an international

marketplace and think tank on the

one hand, with its importance as

a business matching hub, news

source and catalyser for business

networks on the other. By doing so,

we can satisfy everyone’s needs

and elevate the show to a new

level

A BROAD

BACKGROUND…

Martin Ecknig looks back upon 37

years professional life, with a wide

range of responsibilities. At Siemens,

he learned to familiarise himself

with new contexts time and again.

He knows what it means to tackle

new challenges and make change

processes a success: “Among other

things, I lived and worked in China for

17 years and I am quite happy to put

my international experience to use for

the trade show business with its very

strong international focus”, explains

Ecknig

A MESSAGE

FOR YOU…

FROM MARTIN

ECKNIG

As I’m very curious to learn about

your experience at ITB Berlin NOW,

please feel free to drop me a message

at ceo@messe-berlin.de

or at my social media channels

(LinkedIn or Twitter) and I’m happy to

get your input

BUSINESS NEEDS FACE-TO-

FACE ENCOUNTERS AND I AM

EAGER TO TAKE PART IN SHAPING

THE FUTURE OF THIS INDUSTRY.

ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021 13


I EXCLUSIVE INTERVIEW I

Medea Janiashvili

Acting head of the Georgian National

Tourism Administration

GEORGIA

First Digital Adventure

& Sustainability Partner

of ITB Berlin NOW

Exclusive Interview: Medea Janiashvili - acting

head of Georgian National Tourism Administration

VISIT

BR AND CARD

Georgia, like every other destination, has been hard hit by the

Covid crisis. But its reaction has been strong and decisive.

As a key partner of ITB Berlin NOW this year, we spoke to

Medea Janiashvili, acting head of Georgia's National Tourism

Administration, and asked her to tell us more.

Before the pandemic outbreak,

tourism was one of the fastestgrowing

industries in Georgia, the

country reached a record mark of

more than 9.3 million international

arrivals, and the sector represented

8% of GDP. For the Government

of Georgia, tourism represents a

priority pillar in a post-crisis and

economy recovery plans.

Our priority is to act on sustainability

by creating an environment that

could facilitate a more sustainable

model of tourism. We have been

supporting tourism businesses with

various benefits and programmes

since the first day of the crisis,

including economic stimulus

packages and tax exemption to

confront the negative impact of the

pandemic and to benefit Georgia’s

previously fastest growing industry.

Taking into consideration the critical

global situation, there is still an

increasing demand for visiting

Georgia as a tourism as well as a

business destination, and there are

plenty of scenarios that could come

into play which offer the opportunity

to innovate and improve the travel

experience.

What have you learned during the

crisis that will help your tourism

industry recover more quickly?

We have learned that sometimes

crises turn challenges into new

opportunities. In the new Post-

Covid reality, adventure, eco,

and agro products will be in high

demand on the international tourism

market. I would like to highlight that

Georgia has an extensive potential

and experience in developing these

kinds of products. Taking this into

consideration, we are actively

working to further develop and

implement tourism-related products

and services, placing emphasis on

international safety norms.

We introduced mandatory safety

standards and protocols derived by

the WHO and UNWTO for the entire

sector, to ensure both the safety of

14 ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021

www.itb-berlin-news.com


I EXCLUSIVE INTERVIEW I

international visitors as well as the local

population.

Georgia is gradually and safely restarting

the hospitality and tourism sectors, placing

special emphasis on innovative trends and

high quality services. Furthermore, proven

and accepted standards in responsible

travel must be adapted to the move

towards industry recovery. Coordination,

cooperation, and sharing of best practices

are needed now more than ever. Therefore,

despite the current challenges, through joint

efforts of the public and private sectors, we

will be able to take tourism development to

a whole new level.

Can you tell us a little more about the

“Remotely from Georgia” project, and what

kind of success it has had?

The Government of Georgia developed

the innovative project Work from Georgia

to support the tourism sector during the

pandemic. The procedure for the entry of

project participants into the country was

developed in total compliance with safety

standards, in line with the policy of the

gradual opening of the country's borders.

The Work from Georgia project is also

part of the country's tourism strategy,

which involves receiving more highbudget

international visitors in Georgia.

Fundamentally, the project is not designed

to generate mass tourism, but is instead

tailored to a specific target segment with

a minimum monthly income of $2,000, and

whose average stay in the country will

amount to six months. By meeting these

indicators, the country will receive longterm

international visitors who consume

local products and services, as well as

tourism-related services. This, in turn,

creates additional opportunities for the

private sector.

IN THE NEW

POST-COVID

REALITY,

ADVENTURE,

ECO, AND AGRO

PRODUCTS

WILL BE IN

HIGH DEMAND

The effectiveness of the project is evidenced

by the applications received from around

2,500 people in six months, of which, more

than 900 have already arrived in Georgia.

Among them are visitors from such

countries as the United States, Great Britain,

and Ukraine, with applicants coming from

90 different countries. 53% of the accepted

applicants are freelancers, 28% are full-time

employees, and 19% are entrepreneurs.

What are the key elements that Georgia is

placing under the spotlight at ITB Berlin

NOW?

Since we are the Sustainability and

Adventure partner of ITB Berlin NOW

2021 the key elements are: Georgian

living culture – a sustainable approach

to our traditions, the variety of adventure

tourism possibilities off the beaten track,

from mountains to the beach, and Georgian

diverse natural resources.

What are the three biggest “selling points”

of Georgia as an adventure destination?

Georgia is famous for its favourable

temperate climate which attracts tourists

all year-round - ranging from scuba diving

in the Black Sea to alpine skiing atop the

highest mountains in Europe. In Georgia,

you can experience four seasons in a single

day. This small country in the Caucasus

Mountains offers almost every climate type,

with highly diverse ecosystems. Visitors

can enjoy ski slopes in the morning, sunbathe

in the afternoon, and breathe sea air

while admiring an orange sunset. Nestled

between Eastern Europe and Asia, yet

still quite undiscovered, Georgia is an

adventurer's gem. From the uber cool of

capital Tbilisi to the quiet wilderness of the

mountains, there is much to uncover in this

diverse and welcoming country.

The Government of Georgia is actively

working to promote various resort

destinations, and offers investors an

excellent opportunity for hotel and

entertainment (mixed use) infrastructure

development possibilities in summer and

winter resorts, as well as medical & wellness

destinations.

Why is your official partnership with ITB

Berlin NOW important?

We are honoured to be an official partner of

ITB Berlin NOW. For such a small country, it

is a great chance to be affiliated with one of

the largest travel fairs in the tourism industry.

It enables us to prove that a small and offthe-beaten-track

destination like ours can

offer a world class tourism service. We will

have the opportunity to show the world all

of Georgia’s hidden gems. We believe the

partnership with ITB will help us gain more

awareness among tourism professionals

and people looking for interesting and safe

travel destinations, especially during and

after the Covid pandemic. We will do our

best to showcase our country from all its

different angles

GEORGIA & ITB BERLIN

– A THREE-YEAR PLAN

Georgia and ITB Berlin have agreed a wideranging

partnership that will span three

successive years. Within this framework

Georgia and the World’s Leading Travel Trade

Show have signed a partnership for 2021, 2022

and 2023.

While as early as this year, Georgia is

the Digital Adventure & Sustainability Partner of

ITB Berlin NOW, in 2022, as ITB Berlin’s Official

Cultural Destination, Georgia will highlight

its cultural heritage. The title of Official

Host Country will follow in 2023. In cooperation

with ITB Berlin, the host country traditionally

organises the Opening Ceremony of ITB Berlin

and will be highlighted during the entire trade

event

GEORGIA – THE LAND

WHERE THE VISITOR IS

A GIFT FROM GOD

Georgia is a small country (just 69,700 sq km) with

a population of 3.7m people. The cradle of wine

production, its history dates back 8,000 years. Its

unique living culture is expressed in biodiversity,

amazing flavours, unique polyphony, and untouched

nature. In Georgia, they have a saying that “the

guest is a gift from God”, which speaks about famous

Georgian hospitality culture.

Georgia’s key source markets are its neighbouring

countries, western European countries, CIS countries,

Middle Eastern and Gulf Countries and long-haul

markets like North America, Japan, China, South

Korea. With the country’s strong anti-Covid measures,

its tourism authority aims to bring-in more travellers

from Western countries and the Middle East

© jirovsky-Unsplash

ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021 15


I REGION I OCEANIA I

© Tourism New Zealand -James Heremaia

Maori culture in New Zealand

OCEANIA

AUSTRALIA

COOK ISLANDS

FIJI ISLANDS

NEW ZEALAND

PAPUA NEW GUINEA

SAMOA

SOLOMON ISLANDS

TAHITI

VANUATU

Pacific destinations unlikely to

bounce back before 2022

More than ever, Oceania

seemed like a beautiful but

very distant dream in 2020. It

turned into the most isolated

continent in the world as

countries closed their doors

to all foreign arrivals. This

was particularly the case for

the three major destinations

in the region - Australia, New

Zealand and the US Pacific

islands of Hawaii and Guam.

The Pacific region was one of the

least affected by the coronavirus

pandemic. By mid-February, the

region had only recorded slightly

more than 50,000 positive cases

infected by Covid-19 and close

to 1,100 deaths. The quasi-total

isolation of countries helped in

keeping the pandemic under

control. However, the strict closure

of borders to international travellers

claimed a major victim: tourism.

Numbers of international arrivals

collapsed last year. According to

the Pacific Asia Travel Association,

total arrivals to the region declined

from 27.81 million in 2019 to just

5.85 million last year. This figure

however includes numbers for

territories incorporated into the

United States as well as the US

State of Hawaii. The archipelago

generated close to three million

international arrivals in 2019 and

only 0.62 million last year.

PATA numbers translate into a drop

of 79% from one year to another.

These numbers are only estimates.

A further lockdown at the end of

2020 probably added to tourism's

woes by further depressing

arrivals. The sporadic resurgence

of coronavirus cases in Australia

and New Zealand prompted both

countries to regularly suspend the

sole international travel "bubble" in

the region.

RECOVERY FORECAST

FROM 2022

Australia, New Zealand, Hawaii,

Guam and Fiji islands generated

the bulk of all arrivals to the

region in 2019 with almost 18.5

million international arrivals.

Restrictions for foreign travellers

coupled with the suspension

of most international flights in

both Australia and New Zealand

stand behind the collapse of the

destination Oceania in 2020.

Scenarios are not too optimistic

for 2021 as both Australia and New

Zealand are likely to remain closed

to most overseas travellers. PATA

envisions three scenarios: in a

"mild" option, international visitor

arrivals in 2021 would represent

20% of 2019 numbers; in a

"medium" scenario, arrivals would

top 9.1% of the ones in 2021; while a

"severe" scenario predicts only 3%

of the total volume of 2019 arrivals.

Recovery would gain strength in

2022 with the three same scenarios

forecasting a recovery to 63.9%,

43% and 25.4% respectively. 2023

should see the continent reach 2019

numbers again - in the best case

scenario. PATA forecasts that total

visitor arrivals would then surpass

the 2019 figure by 2.4%. If travel is

further hampered by restrictions,

the volume of international visitor

arrivals would only represent half

those recorded in 2019

1.83m

VISITORS

Australia recorded 1.83 million

international visitors from January to

December YoY, a drop of over 80%

over 2019. In December, the country

recorded only 8,800 international

visitors. Australia's national carrier

Qantas announced last year that

it would not resume international

flights before July 2021 at least

CARE FIJI

COMMITMENT

Total arrivals to Fiji decreased last

year by 83.6% to reach 147,000

international travellers as opposed

to 894,000 a year earlier. Australia,

New Zealand and the USA were the

top inbound markets, generating

58% of all arrivals. In early February,

Tourism Fiji launched "Care Fiji

Commitment", a programme

featuring enhanced safety, health

and hygiene protocols, as the island

wants to reassure travellers that it is

a safe destination to visit

16 ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021

www.itb-berlin-news.com


I REGION I OCEANIA I

© Rene Riegal / Unsplash

Wanna Munna, Western Australia

AUSSIE SPECIALIST PROGRAM

UNDER SPOTLIGHT @ ITB

BERLIN NOW

Western Australia

secures funding

for regional tourism

organisations

Although the State of Western Australia

is unlikely to see a return of foreign

travellers in 2021, the State government

has confirmed funding for its five regional

tourism organisations. They will receive

more than €16.5 million in funding support

over the next five years.

From 1 July 2021, Tourism WA funding will

be shared by Destination Perth, Australia’s

South West, Australia’s North West,

Australia’s Golden Outback and Australia’s

Coral Coast for marketing and overall

coordination of tourism in each region.

Tourism WA will work with the regional

tourism organisations and other

stakeholders to develop destination

management and marketing plans.

Marketing priority will be given to the

intrastate market as long as international

borders remain closed. Western Australia

is also present at ITB Berlin NOW with the

slogan "Adventure Awaits".

Tourism WA’s Partnerships and Industry

Senior Manager Kym Francesconi says the

five-year funding provides RTOs with the

certainty to plan over a longer time period.

“Our relationship with our RTOs is so

important - they are our eyes and ears on

the ground and have incredible knowledge

about their local products and the needs

of their region,” she said. “I look forward

to working together with them over the

coming years to create comprehensive

plans that lay the foundation for a

successful future”

New kayak tour in

Rotorua's Waimangu

volcanic valley

VISIT

BR AND CARD

VISIT

BR AND CARD

The Aussie Specialist Program is Tourism Australia’s

global online training program, delivered in

partnership with all eight state and territory tourism

organisations to provide frontline travel sellers from

around the globe with the knowledge and skills to best

sell Australia.

This includes a digital platform, which is available in

11 languages. Tourism Australia maintains

active relationships with qualified

Aussie Specialists through the Aussie

Specialist website, e-newsletters,

webinars, face to face training, trade

events and familiarisation trips to

Australia

VISIT

BR AND CARD

CARE FIJI COMMITMENT

PROGRAMME RUNS UNTIL

BORDERS REOPEN

Since October, Tourism Fiji has been implementing its

"Care Fiji Commitment" programme which is designed to

reassure travellers that Fiji is a safe destination to visit on

their next holiday.

The initiative has been developed in consultation with

stakeholders from the tourism industry’s “Tourism

Recovery Team” and is endorsed by the Covid-19 Risk

Mitigation Taskforce and Ministry of Health and Medical

Services.

The result is a new “platform” enabling Fiji to

communicate and demonstrate its health

and safety credentials as well as Covid-19

management protocols to both local and

international visitors

VISIT

BR AND CARD

One of Rotorua’s oldest tourism

attractions has joined one of its newest

tourism operators to launch a unique

new experience - the Steaming Cliffs

kayak tour at Waimangu Volcanic Valley

in New Zealand.

The guided experience takes visitors

on to the waters of Lake Rotomahana,

revealing some of its volcanic secrets

from steaming cliffs to the lost wonders

of the Pink and White Terraces, and

the eruption that buried the terraces

and created the lake. It is a paradise

for photographers with its colourful

geothermal features

© J Silver

Lake Rotomahana - wall of steam

© Maris Jool / Unsplash

Tokoriki island, Fiji

ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021 17


I SPECIAL FEATURE I YOUTH TRAVEL I

ADVERTORIAL

Why younger generations of t

Italy combines all that can attract younger generations of travellers: superb

landscapes, fabulous food, unique sightseeing, great festivals, unlimited seaside

and mountain sports. And above all the relaxed way of life, "La Dolce Vita"..

The famous Tiberius bridge

in Rimini at dawn.

Puglia seashores

EMILIA ROMAGNA, CHILD-FRIENDLY

AND SUSTAINABLE

Emilia Romagna's Adriatic Coast is filling its 110km of seashores

with fun-loving sunbathers who enjoy beaches, resorts as well

as festivals and attraction parks.

Emilia Romagna's Adriatic coast is

more than just a destination for sunworshippers.

Renowned resorts

along the 110-km of the region's

coast such as Comacchio, Cervia,

the fishing village of Cesenatico,

Rimini and Cattolica offer countless

activities and festivals for visitors of

all ages.

Relax and nature can be combined

leaving the beach and hiking

through the so-called "Vie di

Dante". It is a unique Slow Travel

experience from the heart of

Ravenna to Tuscany-Florence

(395Kilometers in 20 stages ). The

20 stages- trail was named to the

list’s newly created Sustainability

category to Lonely's Planet's 2021

Best in Travel List.

Fantastic attractions and

accommodation also lure families to

the region. They flock here to enjoy

a relaxing break in the family hotels,

glamping camptsites, beaches and

in the 16 theme, water and marine

parks. Visitors of all ages can also

test their skills at 11 adventure and

water parks.

The coast of Romagna is home

to Europe’s largest water park

– Aquafan. At night, the park

welcomes parties for those who

want the thrills of water slides with

top DJs playing. Other parks worth

visiting are Mirabiliandia, Acquario

di Cattolica, Oltremare, Fiabilandia

and Italia in Miniatura

PUGLIA, AN ENDLESS

SEASIDE JOURNEY

Eight hundred km of coastline across secluded bays, golden

beaches, dunes, historical villages and national parks turn

Puglia into a sea paradise.

Fiery sunsets, endless views and

slow rhythms. Discovering Puglia

through its sea is a must for young

travellers, along 800

kilometres of coastline. Puglian

shores host diverse activities:

underwater excitement around the

Tremiti Islands or along the strands

of Gargano, birdwatching at Lakes

Lesina and Varano, old fishing

machines known as “Trabucchi”

from Rodi Garganico and Peschici

to Vieste. Age-old villages, abbeys,

cathedrals, castles, grottoes,

lighthouses and amazing bays

deliver a breathtaking experience.

Pink flamingos and white storks

can be spotted in the Manfredonia

and Margherita di Savoia wetlands.

Travelers can board on colourful

boats, sailing along Molfetta,

Giovinazzo, and Bari, or down to

the sea caves of Polignano a Mare

and Monopoli, amid secluded bays

and beaches. Sea urchins can

be savoured after exploring the

archaeological sites in Savelletri.

Young voyagers venture the

secluded beaches in the Natural

Parks and Marine Protected Areas

between Brindisi and Lecce, or

walk along the coastal dunes

between Torre Canne, Torre San

Leonardo and Torre Guaceto.

Sports buffs embrace wind and

waves, kitesurfing at the pace

of the Alimini mistral or high-cliff

diving at Ciolo. Some simply love

to relax on the golden beaches next

to the marinas of Ugento, Gallipoli,

Nardò and Porto Cesareo

18 ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021

www.itb-berlin-news.com


ADVERTORIAL

I SPECIAL FEATURE I YOUTH TRAVEL I

ourists just love Italy

VISIT

BRAND CAR D

Trentino, biking along

the lake of Molveno

Veneto Dolomites

DISCOVER TRENTINO THROUGH TOP

FOUR ROAD TRIP ITINERARIES

With grand views of the Dolomites in the background, visitors

are invited to enjoy Trentino's spectacular beauty.

Trentino on four wheels through

four roads: a great way to explore

the province's beauties. Road

trip 1 goes from Val di Fiemme

to San Martino di Castrozza. The

road passes through the alpine

valleys of eastern Trentino along

the UNESCO-listed Dolomites.

Breathtaking landscapes can be

admired from natural platforms

such as in the Pale di San Martino

group, the Lagorai range and the

Vette Feltrine peaks.

Road Trip 2 goes from Piana

Rotaliana to Castel Thun. One can

discover the ancient Augustinian

Provostry hosting the amazing

Ethnographic Museum of Trentino's

people and the architectural

beauty of Belasi, Nanno and Valer

castels. A must-see is Castel Thun,

former residence of Trentino’s most

ancient family.

Road Trip 3 highlights the Artesella

project in Valsugana. Artesella is

in the middle of the only certified

destination for sustainable tourism

by the Global Sustainable Tourism

Council. The 3.5 km long Artesella

trail shows creations of 300 artists

among the trees of a forest.

Road trip 4 goes through the

wine towns of Val di Cembra. The

valley, an “Italian rural landscape

of historical value” is shaped by

the Avisio stream and vineyards.

A walk between Cembra and

Segonzano is the best way to enjoy

its peaceful landscape. Among

highlights are Segonzano famous

"earth pyramids" or Faedo, a "wine

town"

VENETO OUTDOOR,

ENJOY UNIQUE EXPERIENCES

From the Dolomites to the shores of Lake Garda: Veneto,

with its incredible landscapes, promises the perfect break to

regenerate body and soul in summer and winter.

Whether mountains or lakes,

seaside or hills: Veneto offers

sporty and unforgettable vacations

in natural surroundings. From the

foothills of the Alps to the Asiago

plateau and the breathtaking

Dolomites, the mountains of

Venice , the region is particularly

well suited for an active holiday,

whether cycling, e-biking, trekking,

mountaineering, rafting, canyoning,

paragliding, or horseback riding.

Adventurers, outdoor and nature

lovers will be able to hike in the

Ampezzo Dolomites natural park

with stunning views over the

famous Cortina. The UNESCO

World Heritage Dolomite

mountains are also home to the

most prestigious destinations.

Skiing for all tastes and levels

is available in Veneto’s winter

resorts, many of which are part

of the Dolomiti Superski carousel.

Summer is all about authentic

mountain experiences for walking,

trekking, horse riding, climbing or

cycling along the countless routes

designed for all levels of fitness.

There are also adventure holidays

for the adrenalin-hungry or for the

fans of history, art and culture.

Music, singing and dancing by

locals keep traditions much alive.

To help in selecting trails and paths,

the new Veneto Outdoor App has

been designed for users to safely

enjoy the outdoor adventures

throughout the region. It is also easy

to find all the trails belonging to a

same category and preview them.

Simple information, description of

the routes and pictures make the

App a must-have tool

ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021 19


I SPECIAL FEATURE I LGBT+ TRAVEL / MEDICAL TOURISM I

Rika

Jean-François

CSR Commissioner,

ITB Berlin

TAKING

THE PULSE

OF MEDICAL

TOURISM

LGBT+ Tourism:

a full programme

for 2021

Despite a very "limited" edition this year in comparison to a regular event, ITB

Berlin NOW has prepared a full programme in terms of LGBT+ tourism. We

asked ITB's CSR Commissioner, Rika Jean-François to tell us more.

Thomas

Bömkes

Managing Director

of Diversity Tourism

GmbH

Medical tourism takes on a new light in

current circumstances, and this year's

ITB Berlin NOW has a lot to offer. Thomas

Bömkes, Managing Director of Diversity

Tourism GmbH, is one of the primary

organisers for the sector again this year.

We asked him how it's being presented.

Not to be missed this year is the ITB LGBT+

Café, including different meetings corners

of our exhibitors and partners. The café and

meeting corners are open to all ITB visitors

interested in LGBT+ Tourism. We also have

a special ITB LGBT+ Media Café, which

is hosted by the Spanish Tourist Board

Turespańa this year.

The Italian Tourist Board -- ENIT -- is also

a key sponsor this year. ENIT will have their

own LGBT Brand card on top of their "general"

presence at ITB NOW. Other LGBT+ brand

card owners are IGLTA and TomOnTour.

We will have an official opening of the

pavilion ITB LGBT+ Café on Tuesday 12:00pm

together with our partners. Our LGBT+

programme leaflet will also be available for

download, so that nobody misses any event.

What LGBT highlights are you most looking

forward to at the ITB Berlin NOW Convention?

Our partner Community Marketing & Insights

will present their brand-new Covid and

LGBTQ Travel Research key findings and our

LGBT+ Roundtable will discuss concepts of

restarting LGBT+ tourism with experts from

Spain, Italy and the USA. The panel includes

Fred Dixon, CEO NYC & Company, Elena

Rossi, Marketing Director ENIT, Arturo Ortiz,

Turespana, President John Tanzella IGLTA

and Philip Ibrahim, Pink Pillow Berlin.

Ed Salvato from NYC University will

examine why a post-covid strategy should

include LGBT+ travellers and the “Open for

Business initiative” will share research-based

insights into LGBT+ attitudes to Caribbean

Travel. A presentation on how to access EU

Fundraising in LGBT+ Tourism will also raise

interest.

We will also present, for the third time, our

ITB LGBT+ Leadership Summit, which

will discuss the current situation of the

LGBT+ community globally. There are

many differences between east and west,

differences in social behaviour, in law and

economic interests. How can the community

itself develop solutions? There will be

discussions with different partners from

Eastern Europe, Germany and the USA.

Will there be any special LGBT+ events this

year?

We will have our annual LGBT+ Happy Hour

by TomOnTour as a virtual event with the ITB

LGBT+ Pioneer Award, the silent auction for

the IGLTA Foundation and some fun Drag

Queen entertainment

The ITB Medical Tourism Café will include

different meeting corners of exhibitors, partners

and medical buyers. We will have an official

opening of the pavilion café on Tuesday 12:30

pm together with our partners which will include

a “Medical Media Get Together", including

EVEX Hospitals from Georgia, the European

Historic Thermal Towns Association and the

Great Spas of Europe. Following this, the cafe

and its meeting corners will be open to all ITB

visitors interested in Medical Tourism. Our

partner, HTI Conference, will organise a special

Medical Buyers' Lounge (in a corner of the ITB

Medical Cafe), where visitors can meet directly

and network with the buyers. We will also have

our Medical programme leaflet available for

download, so that nobody will miss any event.

What Medical Tourism highlights are you most

looking forward to at the ITB Berlin NOW

Convention?

The roundtable of the future of Medical Tourism

organised by our partner HTI Conference will

discuss current topics from different markets.

ESPA - the European Spas Association will talk

about Corona Recovery Concepts in medical

spas and climate health spas in their roundtable.

There will also be a presentation about EU

Fundraising in Medical Tourism and Barcelona

will present the city as Medical Destination for

high complex treatments and Covid 19

20 ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021

www.itb-berlin-news.com


I SPECIAL FEATURE I ADVENTURE TOURISM I

VISIT

CYCLING

SWITZERLAND'S

MATTERHORN GLACIER

At 3,883 m altitude, the Matterhorn

Glacier Paradise in Switzerland

is Europe’s highest cableway

mountain station. And it is also a

paradise for mountain bikers. The

high-Alpine world around Zermatt

seems made for challenges on two

wheels. More than 100 kilometres

of trails at altitudes between 1,400

and 3,100 metres are available.

VISIT

BR AND CARD

Matterhorn bike paradise

BR AND CARD

MyCabin brings

shared economy

values to camping

The need for travelling and

saving money while on holiday

has contributed to a rise in illegal

camping. The trend accelerated

with the pandemics as motorhomes

or camping became one of the few

options left, with many hotels and

shared appartments being closed.

MyCabin appears to be an

excellent compromise. A startup

from Constance in Southwest

Germany, MyCabin has the goal of

revolutionising sustainable travel,

offering a legal alternative to the

ones with a motorhome or a tent.

At MyCabin, meadows, woodlands,

old barns and sprawling gardens

that are not used all year round are

turned into official places to spend

the night - far away from mass

tourism and luxury hotels.

The hosts are private individuals

who want to share their home

and earn some extra money at the

same time. They are often farmers

or country folk who offer travellers

not only an overnight in the midst

of preserved natural landscapes,

but who also give their guests an

insight into local agriculture and

traditions.

The concept of MyCabin has

already been acknowledged by the

travel industry and been awarded

several times: by the German

government, by the Travel Industry

Club or the Association of Internet

Travel Marketing as Travel Start-Up

2020.

With MyCabin exhibiting at ITB

Berlin NOW 2021, Lene, one of the

four founders, will be giving a talk

about the way destinations can

tackle the issue of wild camping

and the problems that emerge

from these illegal activities.

Due to the pandemic, tourism in

2021 will most likely be dominated

by "staycations". It could also turn

into a "MyCabin holiday" bringing

fun, value for money and a new

sense of adventure

The MyCabin Team

BACK TO THE PAST

AT BATTLE ISLAND,

CANADA

Going back in time to a period

when electricity, cars and of

course internet did not exist,

the remote island of Battle

Harbour in Labrador is the

only National Historic District

in Canada where visitors can

spend a night. Only accessible

by boat, from June through

September, Battle Harbour

VISIT

BR AND CARD

invites travellers to reconnect

with nature and live like

the first migrants in North

America. Participants sleep in

a centuries-old house, bake

bread with locals, hike and

experience sub-arctic flora

and fauna. A spiritual (re)

connection!

ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021 21


I SPECIAL FEATURE I ADVENTURE TOURISM I

ADVERTORIAL

Italy, land of unlimited a

Where is it possible to combine mountains, preserved national

parks, wine valleys, volcanoes, beaches and ancient civilisations?

Adventure is just around the corner - in Italy!

Bungee Jumping Centre -

Maiella National park

Ponte Tibetano di Sasso di Castalda -

Breath-taking adventure in Basilicata

ABRUZZO: AN EXCITING MIX OF

ADVENTURE AND DISCOVERY

HOLIDAYS

Known as the “green region of Europe” for its great biodiversity and

its extensive protected territory, the Abruzzo region offers a nature

of extraordinary beauty.

The Abruzzo region houses over

75% of the animal and plant species

of the European continent. Abruzzo

also offers countless opportunities

for active holidays where sport

helps in appreciating extraordinary

environmental resources of the

region. There are hundreds of trails to

discover by foot, mountain bike or on

horse-back, as well as spots for rock

climbing, canyoning, canoeing, rafting,

windsurfing, gliding or paragliding.

For the most demanding, the Abruzzo

mountains are worth the visit. The

Gran Sasso range offers typical alpine

challenges with rock walls, spires and

pinnacles. Other mountains, including

the Maiella, are more gentle and

suitable for excursions. They form the

Apennines' largest mountain complex

with 500 km of slopes.

From spring, the Abruzzo mountains

offer activities such as hiking, horseriding

or off-road itineraries for off-road

vehicles and motorcycles.

Cycling among the Abruzzo hills and

plateaus is extremely pleasant and

safe thanks to the large number of

secondary and alternative routes and

places to stop along the way.

Canoe or kayak fans will enjoy the

upper arm of the Vomano, a favourite

among Italian canoeists, while

adrenaline lovers can practice the

only Bungee Jumping Centre in the

Maiella National Park. In the province

of Pescara, jumping from the 104-metre

high brick bridge above the Orta

river into into the void is a thrilling

experience

BASILICATA:

THE SKY IS THE LIMIT

Basilicata is a giant "open-air sports hall" for those looking

for hiking and walking holidays and excursions, but also

for sports enthusiasts and thrill-seekers.

During spring time, mountainous

landscapes, stretching from

the hills around Matera up to

the Ionian coast, are perfect

to explore by foot, road bike or

mountain bike.

The region is also ideal for horse

riding or paragliding. Exhilarating

climbing is possible on the

rocky peaks of Potenza, along

the Lucanian Apennines in the

Pollino National Park. Sport

fishing enthusiasts are also

sure to find some great spots.

Exciting adventures and learning

opportunities for the little ones

are guaranteed in the adventure

parks located across the region,

such as the Pollino Adventure

Park in the village of San

Severino Lucano, in the province

of Potenza, and Adventure Park

in the Lucanian Dolomites (in the

province of Potenza).

In the countryside, the region

proposes more challenging

activities, such as rafting on the

Lao river, or canyoning in the

Gola del Raganello stream in the

Pollino National Park.

Thrill-seekers shouldn’t miss

the exhilarating zip-wire flying

adventures of the "Flight of

the Angel", in the Lucanian

Dolomites, and the "Flight

of the Eagle" in the Pollino

National Park: two extraordinary

opportunities to float in the

air and literally touch the

sky

22 ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021

www.itb-berlin-news.com


ADVERTORIAL

I SPECIAL FEATURE I ADVENTURE TOURISM I

dventures

VISIT

BRAND CAR D

Mount Vesuvius

Friuli Veneria Giulia historic city

Mountains in Piemonte

© MV / Unsplash

© Giorgio Perottino - VisitPiemonte - GettyImages

CAMPANIA: THE

BROADEST CHOICE

OF ADVENTURES

Vespa tours, climbing a volcano,

or scuba diving... It is all possible

in Campania, a land of unlimited

adventures.

Thanks to a mild climate all year round

and the variety of its landscapes, travellers

in Campania really can enjoy any type

of adventure! The region has everything

a tourists can dream of doing: scuba

diving, climbing Mount Vesuvius after

visiting archaeological sites in Pompeii or

Herculanum, sailing in the bay of Naples,

relaxing in a thermal bath on Ischia island,

starting a Vespa tour on the Amalfi coast or

rafting in the wonderful landscapes of the

National Park of Cilento.

Over 600 hiking routes and over 100 biking

and walking itineraries are waiting to be

explored. The unique Vesuvius National Park

is a world of biodiversity to explore step by

step, where visitors can choose to hike or just

to admire the majestic volcano's huge crater.

Campania is plenty of options for outdoor

enthusiasts

FRIULI VENEZIA

GIULIA, AN

EPITOME OF

ITALIAN BEAUTY

Friuli Venezia Giulia is a proof that

there are still places to discover in Italy.

A hidden village, a last vintage to taste,

a mountain path to travel: each trip to

Friuli Venezia Giulia is exciting.

Friuli Venezia Giulia encloses all the

characteristics that make Italy a place beloved

by poets and travellers, from the peaks of

the Alps and the Dolomites to the Adriatic

sea, passing through the elegant squares of

its cities, the old villages and vine-clad hills.

At the crossroads of three countries yet at

the heart of Europe, this region has turned

its geographical position into a strength by

mixing Italian, Slavic and Germanic cultures.

Friuli Venezia Giulia gives a chance to explore

some of the most beautiful small towns in

Italy. It is a whole world of food and wine

tours, ancient crafts, medieval hamlets, secret

castles and timeless rituals. Creating your

own itineraries using the FVG Card would be

even more convenient, as it offers a range of

discounts and free entries on a lot services

and tourist attractions

THE GREAT OUTDOORS

OF PIEMONTE

Piemonte's territory consists of 43% of

mountains, but its variety is exceptional thanks

to a the rivers, cristal-clear lakes, hills and peaks

of the Western Alps.

From the Torino area to Ossola, from Mount Rosa to

Monviso, Biella and the Maritime Alps, Piedmont's

highlands are a gorgeous world of fun -filled activities. All

year round leisure seekers, nature lovers and mountaineers

can enjoy hiking, climbing, water and air sports, golf.

Summer is all about walking and cycling, with 20,000 km

of trails, including the 900 km Great Crossing of the Alps.

In the heart of ancient Piemonte, the Via Francigena

(Francigena Way) or the Path of San Carlo provide

historical sights and local gastronomy. Inside the Gran

Paradiso Park, the first natural reserve founded in Italy in

1922, Ceresole Reale is part of the “Alpine Pearls” network,

focusing on supporting the environmentally friendly travel.

At short distance from Lake Maggiore, the Val Grande

National Park is the largest wilderness area in Italy (14,598

hm) with its mountains, valleys canyons and breathtaking

views on the Monte Rosa and Lake Maggiore.

The area combines a stunning nature with sites showing

1,000-year presence of humans. Since 2013, Val Grande

is a World Network of Geoparks protected by UNESCO.

Further, there are 96 protected areas including the 4,559

m high Valsesia Natural Park, the highest protected area

in Europe

ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021 23


I SPECIAL FEATURE I ADVENTURE TOURISM I

ADVERTORIAL

... Italy, land of

unlimited

adventures

VISIT

BRAND CAR D

Canoeing on Lake Como

Archery in San Marino

The Dolomites

© inLombardia

THE BIG THRILL

ON LOMBARDIA'S

LAKES AND

RIVERS

Rafting, sailing, canoeing,

windsurfing, kitesurfing in

Lombardy? Italy's economic

powerhouse is also the place where

water sports are exciting and fun.

Enjoy rafting and paddling only an hour from

Milan in Valtellina, along the Adda river. It

offers quiet streams for paddling but also

an adrenaline-filled stretch at Boffetto near

Piateda with III and IV degree rapids. For

a family experience, the Adda is just right

between Piateda to Castione, providing

great views over the countryside. Castione

Andevenno is also where moonlight

paddling is authorised.

Rafting or canoeing offer two great ways

to discover Val Brembana, with a series of

natural slides and gorges able to give the

visitor a unique thrill. With plenty of wellequipped

centres and certified guides,

safe trips are easy to implement along the

Brembo.

Lake Garda is home to numerous regattas

due to constant winds providing ideal

conditions for day sailing. Every year since

1951, September welcomes the prestigious

Centomiglia regatta, the longest race in

European inland waters. In recent years,

Lake Como built its reputation as a centre

for kitesurfing, Intense sports activities

are best on the Alto Lario, the shores of

Mandello or in Colico, the latter having the

strongest breezes

REPUBLIC OF

SAN MARINO: AN

ACTIVE HOLIDAY

WITH A TASTE

FOR FREEDOM

A San Marino outdoor holiday

immerses visitors in unspoiled

nature with thousand of active and

"green" experiences.

San Marino promotes a unique, exciting

and easy way for families to live the great

outdoors.

Trekking, climbing, archery and caving

are only a few among the wide range of

adventure activities that San Marino has

to offer.

The Walk of the Titano, a 43-km route rich

in beautiful landscapes and breathtaking

views, allows visitors to explore the most

hidden corners of San Marino and discover

its millennial history and culture. Composed

of several routes with varying degrees of

difficulty, it can be explored on foot or by

bike.

Climbing a mountain that is a World

Heritage Site is a breathtaking and safe

experience for both adults and children. Or

if you dream of feeling like an archer for a

day, San Marino is for you. The Cerna dei

Lunghi Archi of San Marino re-enact the

tradition of "cerne", people chosen, selected

and equipped with a bow and arrows, were

trained to defend the small Republic of San

Marino in case of attack. They now teach

visitors how to be fine archers

TRENTINO,

MOUNTAINS FOR

EVERYONE

From trekking to via ferratas, visitors

live the spectacular Dolomite peaks

and picture-perfect sunrises and

sunsets by foot or on two wheels.

The mountains of Trentino offer many

opportunities for outdoor adventurers,

thanks to a network of over 5,800km of trails

where visitors can experience spectacular

sunrises and fiery sunsets combined with

breath-taking panoramas.

Tourists follow in the footsteps of the first

mountaineer 150 years ago. Although some

ferratas are for experts, some others are

open to all. For example, the panoramic

itinerary, Ferrata Fausto Susatti to Cima

Capi, is a must-do and is suitable for

beginners and families. The stretch offers

beautiful views over Lake Garda.

The Ferrata dei Laghi - Cermiskyline in Val di

Fiemme is ideal for those becoming familiar

with climbing. It starts from the Bombasel

lakes on Alpe Cermis and reaches the

summit of the Castello di Bombasèl with

an exceptional panoramic point on the

peaks of Val di Fiemme and Val di Fassa.

The route unwinds among the folds of the

mountain, climbing up steps and ladders

along a canyon, between rock ledges. This

fascinating route is also suitable for families

and beginners.

One experience not to be missed is the

famous high-altitude route, the historic Via

delle Bocchette. After travelling the narrow

and aerial ledges of the Brenta Dolomites,

visitors reach the spectacular stretch of

Bocchette Centrali

24 ITB BERLIN NEWS • TUESDAY 2 ND MARCH 2021

www.itb-berlin-news.com


Networking

DISCOVERING NEW AND EXISTING

BUSINESS FRIENDS HAS NEVER BEEN SO EASY.

Explore new connections

with the Discovery Graph

on ITB Berlin NOW!

Click on this icon and start

the algorithm search NOW

at www.itb-now.com.

THE MATCHING IS BASED ON THE INTERESTS AND TOPICS YOU SPECIFY

IN YOUR PLATFORM PROFILE.

5 facts why networking is more fun than ever:

Find the right Match: Based on the interests specified in your platform profile

Schedule meetings and manage availability in your individual calendar function

Share your business cards or export received business cards

Audi-Video-Chat with one person or a group of users

The Best of it: All in one platform.

Start Networking NOW!


Welcome Everyone!

WHEN ELSE, IF NOT NOW?

Find your perfect business match, discover the show floor,

reach out for insights and news and effective business

opportunities!

ROCK THE

SHOW FLOOR:

Welcome to the unique marketplace

of ITB Berlin NOW. This is where

the global industry meets digitally.

Explore and engage with more than

3,000 brand cards of our exhibitors

from more than 110 countries.

FIND YOUR

BUSINESS MATCH:

Use the algorithm-based

networking technology called

“Discovery Graph” to find your

perfect business match according

to your profile tags.

GET FOOD

FOR THOUGHT:

350+ speakers, 15+ topic-related

tracks, numerous exhibitor presentations

and press conferences await

you. Learn from tourism masterminds

at ITB Berlin NOW Convention.

STAY TUNED

& SMART

Get your coffee or tea and take a

deep dive into the world of travel industry

news with daily articles, interviews

and background knowledge.

More in the news section and on

itb.com/news.

And in everything: We are there for you, for your big and small questions.

Simply contact us at: Support.itb-now.com and our Service & Support team will assist you.

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