The All-New Daily Adventure 2021

PROMOTE YOUR BUSINESS IN
‘YOUR DAILY ADVENTURE’
ALL-NEW VISITOR
GUIDES 2021…
PRINTS
365,000
COPIES. OVER
1.6 MILLION
READERS
…WITH THE ADDED
REACH AND POWER
OF DYNAMIC QR CODES
AND DIGITAL
CONNECTIVITY

7 Reasons to promote your business in ‘Your Daily Adventure’
with the added reach and power of Dynamic QR Codes and Digital Connectivity
The new Daily Adventure Visitor Guides will deliver you more business right through
2021 - a ‘revival year’. After 19 years of producing ‘Your Daily Adventure’ (Ireland’s number
one visitor publication), we are strengthening a winning formula to help bring you more visitor
business, in more ways, at a lesser cost, during these tougher times.
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2
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New-look Regional Visitor Guides to stimulate more visits
‘The Daily Adventure’ is a highly trusted brand. For the 20th edition of our guides, we have given
them an all-new look. This includes a strong focus on the Regional name of each edition. This will
encourage even greater pick-up by holidaymakers and trip-takers and will stimulate more ‘visit
and buy’ activity.
We are prioritising domestic visitors, and particularly
motorists throughout 2021. You should too!
While we expect to welcome some overseas visitors during 2021, the domestic market will dominate and
be your greatest source of business throughout the year. For this reason, our guides will be distributed
to a wider range of pick-up points. In addition to reaching domestic visitors at accommodation and
tourist points, we will target them via service stations, cafés, and selective shops. Couples and families
travelling by car are the biggest readers of our guides, and they are THE segment that will be critical to
your business revival. Reading and prompted by our guide, they can drive to your attraction, experience,
or area within minutes or hours.
365,000 copies of our guides will be SELECTED BY CHOICE and read by
over 1.6million holidaymakers and trip-takers. Here’s why that’s a big deal.
‘The Daily Adventure’ will print 365,000 copies and will have a readership of over 1.6 million visitors.
What’s even more important is that each guide is picked up by choice and interest. The guides don’t
‘fall out of newspapers’, nor are they pushed through letter boxes. Instead, they are actively selected
by visitors specifically to help them plan their trips and to decide what they will do next. This means they
are far more likely to win you business than any other promotional choice you might be considering.
86%
1.6m
READERS
Precise Targeting
Wise Marketers...
Our new-look Daily
Adventure Visitor
Guides precisely target
holidaymakers
and trip-takers.
Wise Marketers...
‘Drive-to visitors’ will lead
YOUR recovery in 2021.
We reach them! During 2020,
86% of our readers travelled to
featured attractions by car and
93% by car when travelling as
a family. 97% of readers were
Ireland residents.
Wise Marketers...
Higher Conversion Rates
Because our guides are
selected out of interest,
the conversion rate from
lookers to bookers, buyers,
and visits is far higher than
any other channel.

Your Daily Adventure All-New Visitor Guides 2021
with the added reach and power of Dynamic QR Codes and Digital Connectivity
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Easier read, even on the move
We’ve also changed the internal design of the visitor guides to make it easier for
everyone to use - whether for planning their trip or when using them ‘on the move’
during trips. The new design will also make it easier to see and read your offering
within the guide.
Your message is ever-present through the main
season and shoulder seasons
When you pay for ad-hoc advertisements with others, its impact is typically fleeting
if it has any impact at all. In contrast, feature in one or more of our Daily Adventure
Regional Guides and your message is placed in front of visitors throughout the
main season and shoulder seasons. Our guides are precisely targeted and work
harder for you 24/7.
Our Visitor Guides are distributed to over 1,900 locations
and are tracked
Our vans and our merchandisers are on the road throughout the year, tracking and
ensuring our guides are always available to holidaymakers and trip-takers. They
replenish brochure supplies as needed, and we increase the frequency of our calls in
high season so that your message is always in front of visitors when they are thinking
‘what will we do next?’.
The added power of QR Codes and digital connectivity
Readers of our visitor guides frequently connect to your online presence for
additional details, particularly during these ‘COVID-19’ times. We are strengthening
the print to digital connection by highlighting within our guides the websites of all
featuring businesses and by introducing dynamic QR Codes to connect directly to
each business. In this way, visitors have multiple ways of digitally connecting or
arriving to you.
Precise Targeting
EASY READ
ON THE
MOVE
FAMILIES &
COUPLES
87%
86%
READ BROCHURES
AND CONNECT TO
THEIR MOBILE TO
FIND OUT MORE
Wise Marketers...
Greater opportunity to be seen 24/7.
Our new-look guides are designed for easyreading.
They are distributed through the
seasons almost everywhere holidaymakers
and trip-takers are. We particularly target them
when they are in your region and wondering,
‘what will we do next?’.
Wise Marketers...
Families and Couples are our
biggest segments. Yours too?
Family and couples were our two
biggest reader segments during
2020. 50% of our readers travelled
as a family, and 37% as a couple.
Together, they will be the drivers
of your business during 2021.
They love and value our guides.
Wise Marketers...
The ‘Print with
Digital’Combo Power
During 2020, 85% of
readers were prompted
by what they read in
our guides to use their
mobile to find out more,
or to book, buy, or visit a
featured business (this
increased to 88% if part
of a family!). Expect
similar in 2021.

Feature your business in one or more of these all-new
daily adventure regional visitor guides and benefit from
a combination of print and digital reach
Print is powerful, and brochures are proven to be the number one influencer of the ‘visit’ and ‘buy’ actions
of people during their trips. In addition, advertise with us and we’ll connect readers digitally to your business
by featuring your website in our guide, and through QR Codes linking directly to you. You will also feature in
our new digital flip books and on our Daily Adventure website.
Perfect for tourismconnected
businesses in
Cork and Kerry.
Readership: 280,000
Perfect for tourismconnected
businesses in
Limerick, Clare, North
Tipperary and Offaly.
Readership: 262,000
Perfect for tourismconnected
businesses
in Dublin, Kildare,
Wicklow, and Meath.
Readership: 262,000
Perfect for tourismconnected
businesses
in Waterford, Wexford,
Kilkenny, Carlow and
South Tipperary.
Readership: 262,000
Perfect for tourismconnected
businesses
in Galway, Mayo, Sligo,
Leitrim, Donegal and
Roscommon.
Readership: 210,000
Note: You can also promote your business in multi-editions, to reach visitors within those multiple areas. Our brochure readerships are averaged and based on Ireland surveys by Visitor International.

Choose how you want to be featured
within the Daily Adventures Regional
Visitor Guides of your choice
Your Advertisement size options and how you feature
All our advertising options represents great value, particularly as the guides are precisely targeted and
distributed and merchandised by us throughout the main season and shoulder seasons. We always
recommend that you choose the largest size your budget permits. The stronger your profile, the better
the value and the likely returns on your promotional investment.
Six different advertisement size
and price options
Choose the strength of exposure you want based
on your budget. Book a double-page, full-page; halfpage;
one-third page, one-sixth page, or a twelfth of
a page. The impact rule is always ‘bigger is better’.
Advertisement inclusions
The size of the advertisement you choose will
determine what you can feature (headline size,
word counts, photos, ‘visit information’ details,
and QR Codes).
Well positioned
All featuring businesses will be positioned to be
easily found within the guides by their name,
location, their proximity to each other, by sequence,
and via the A-Z index and the map within the guide.
Online Flip Books
All businesses will feature in our new online ‘flip
book’ versions of the guides. This will include active
links directly to participating businesses.
Feature on YourDailyAdventure.com
All businesses will feature on the
‘YourDailyAdventure.com’ website. The prominence
of your profile within the printed guides will be
mirrored on the website.
CORK/KERRY
BLARNEY
CASTLE AND
GARDENS
Blarney, Co. Cork
Go Visit!
Blarney Castle & Gardens
Blarney, Cork, T23 Y598
Tel: 021-438 5252
E: info@BlarneyCastle.ie
W: BlarneyCastle.ie
Open Year Round:
Daily Year Round
Core opening times 9:00-17:00h
Last admission 1 hour before closing.
Information:
Two souvenir shops and café
Parking: Car and coach parking
beside entrance.
Admission Rates:
Adult €18
Senior/Student €14
SCAN ME
Scan to Plan
Things change!
Scan for our latest
open times and
news.
Where the Blarney Began
Nestled in the charming village of Blarney is one of Cork’s
greatest treasures. Built nearly 600 years ago, Blarney Castle
is known the world over for the famous Blarney Stone that
has been a must see attraction for over 200 years!
The Blarney Stone is believed to be one half of the
stone of Scone, which was given by Robert the Bruce to
Cormac McCarthy in 1314 for his support in the Battle of
Bannockburn. World statesmen, literary giants and legends
of the silver screen have joined millions of pilgrims who
climb the towers steps to kiss the stone every year in the
hope to receive the ‘Gift of Eloquence’.
Highlights
Kiss the world-famous Blarney Stone
Journey through gardens, avenues, arboretums and
waterways
Explore Rock Close magical gardens and ancient
druidic settlement
Visit an ancient dolmen, a druids circle, witches kitchen,
fairy glade, wishing steps, waterfall and much more
sense of Irish history!
INCLUDING...
BLARNEY
CASTLE
GARDENS
The Estate includes extensive gardens and an
Arboretum surrounding the Castle and House which
extend around the Lake with acres of parkland fi lled
with rare and unusual trees including many maples,
southern beech and giant western red cedars. There
are formal gardens around the house with manicured
lawns, green pastures where animals graze, woodland
and lake walks, and the ruin of an old limekiln and
Victorian ‘Ice House”.
Maps & Advice, page 4 and 5 Page 17

Advertise in ‘Your Daily Adventure’ Visitor Guides
and you benefit from all these extras for free
Feature on YourDailyAdventure.com, FREE
Feature in our Visitor Guides and you will be profiled on
our website free. Here are some advantages...
Generous profiling and more opportunities to
be seen: You will be comprehensively profiled on our Daily
Adventure website, which will be promoted at receptions in over
1,100 visitor-frequented locations, and will feature in 365,000
copies of our printed guides.
Immediate updates if your operational details
change: If you need to update your opening times, booking
arrangements, or any other details we can change them
immediately. We always advise visitors to check your website
or ours.
Built for visitors on the move: Our website was
built with mobile devices in mind. The visitor can search and easily find a full profile of your
business by Name, Region, County, City, Category, by Map, A-Z Index, and ‘Nearby’.
‘Show what’s nearby’ feature: The website will have ‘show nearby’ functionality.
This means that visitors can see the places of interest that are nearest to their location when
they are on the move.
CORK/KERRY
BLARNEY
CASTLE AND
GARDENS
Blarney, Co. Cork
Posters and counter
top cards will promote
both pick-up and
contactless access to
the visitor guides in
over 1,100 locations
The Daily Adventure will be
promoted at receptions and other
prominent positions in over 1,100
visitor frequented locations. The
posters and countertop cards
will present trip-takers with three
choices. Pick up the guide, visit
the website ...or scan the QR Code
for contactless access to both the
website and flip books.
Feature in our Flip Books FREE’
Our guides will be available on digital flip books for
easy access by visitors with mobile devices. Visitors can
connect directly to you from links within the flip books.
Go Visit!
Blarney Castle & Gardens
Blarney, Cork, T23 Y598
Tel: 021-438 5252
E: info@BlarneyCastle.ie
W: BlarneyCastle.ie
Open Year Round:
Daily Year Round
Core opening times 9:00-17:00h
Last admission 1 hour before closing.
Information:
Two souvenir shops and café
Parking: Car and coach parking
beside entrance.
Admission Rates:
Adult €18
Senior/Student €14
Scan to Plan
Things change!
Scan for our latest
open times and
news.
SCAN ME
Where the Blarney Began
Nestled in the charming village of Blarney is one of Cork’s
greatest treasures. Built nearly 600 years ago, Blarney Castle
is known the world over for the famous Blarney Stone that
has been a must see attraction for over 200 years!
The Blarney Stone is believed to be one half of the
stone of Scone, which was given by Robert the Bruce to
Cormac McCarthy in 1314 for his support in the Battle of
Bannockburn. World statesmen, literary giants and legends
of the silver screen have joined millions of pilgrims who
climb the towers steps to kiss the stone every year in the
hope to receive the ‘Gift of Eloquence’.
Highlights
Kiss the world-famous Blarney Stone
Journey through gardens, avenues, arboretums and
waterways
Explore Rock Close magical gardens and ancient
druidic settlement
Visit an ancient dolmen, a druids circle, witches kitchen,
fairy glade, wishing steps, waterfall and much more
sense of Irish history!
INCLUDING...
BLARNEY
CASTLE
GARDENS
The Estate includes extensive gardens and an
Arboretum surrounding the Castle and House which
extend around the Lake with acres of parkland fi lled
with rare and unusual trees including many maples,
southern beech and giant western red cedars. There
are formal gardens around the house with manicured
lawns, green pastures where animals graze, woodland
and lake walks, and the ruin of an old limekiln and
Victorian ‘Ice House”.
Maps & Advice, page 4 and 5 Page 17

Blarney, Cork, T23 Y598
Tel: 021-438 5252
E: info@BlarneyCastle.ie
W: BlarneyCastle.ie
Open Year Round:
Daily Year Round
Core opening times 9:00-17:00h
Last admission 1 hour before closing.
Information:
Two souvenir shops and café
Parking: Car and coach parking
beside entrance.
Admission Rates:
Adult €18
Senior/Student €14
SCAN ME
Scan to Plan
Things change!
Scan for our latest
open times and
news.
Visit an ancient dolmen, a druids circle, witches kitchen,
fairy glade, wishing steps, waterfall and much more
sense of Irish history!
INCLUDING...
BLARNEY
CASTLE
GARDENS
The Estate includes extensive gardens and an
Arboretum surrounding the Castle and House which
extend around the Lake with acres of parkland fi lled
with rare and unusual trees including many maples,
southern beech and giant western red cedars. There
are formal gardens around the house with manicured
lawns, green pastures where animals graze, woodland
and lake walks, and the ruin of an old limekiln and
Victorian ‘Ice House”.
Maps & Advice, page 4 and 5 Page 17
We link Dynamic QR Codes
directly to your business
QR Codes have really come into their
own because of Covid-19. They bridge
the physical world to the digital world.
When you feature in our visitor guides,
we generate a QR code to link from
your profile directly to your online
presence.
For example, we can link to the page
on your website featuring your opening
times, which can sometimes be subject
to change. Plus, we use dynamic
QR Codes - this allows us to change,
at any time, where your already printed
QR Code links to.
Tracking and Verifiable Placement of
our Daily Adventure Guides in front
of holidaymakers and trip-takers
‘Targeted placement with best prospects’ is a big point of difference between the Daily Adventure
and other publications. It’s why our guides are so effective. We work to place EVERY copy of the
guide in front of holidaymakers and trip-takers at the point when they are contemplating ‘what
will we do next?’.
Because of the importance of placement, we have invested in new
customised ‘brochure tracking’ software that tracks where
every Daily Adventure is placed. Trialled in 2020, it means we
will be able to provide precise and verifiable data on the
distribution and placement of our 2021 guides.
Where visitor guides are verifiably placed should
matter to all marketers. Targeted placement of
your message to ‘best prospects’ results in higher
conversion rates and more business for you.
“
During 2020, 86% of our readers travelled to
featured attractions by car. 93% of our family
readers travelled by car. 97% of readers were
Ireland residents during a unique year.

Things change!
Scan for our latest
open times and
news.
Nestled in the charming village of Blarney is one of Cork’s
greatest treasures. Built nearly 600 years ago, Blarney Castle
is known the world over for the famous Blarney Stone that
has been a must see attraction for over 200 years!
The Blarney Stone is believed to be one half of the
stone of Scone, which was given by Robert the Bruce to
Cormac McCarthy in 1314 for his support in the Battle of
Bannockburn. World statesmen, literary giants and legends
of the silver screen have joined millions of pilgrims who
climb the towers steps to kiss the stone every year in the
hope to receive the ‘Gift of Eloquence’.
Highlights
Kiss the world-famous Blarney Stone
Journey through gardens, avenues, arboretums and
waterways
Explore Rock Close magical gardens and ancient
druidic settlement
Visit an ancient dolmen, a druids circle, witches kitchen,
fairy glade, wishing steps, waterfall and much more
sense of Irish history!
Maps & Advice, page 4 and 5 Page 17
More ways to win
more business
YourDailyAdventure.com
CORK/KERRY
BLARNEY
CASTLE AND
GARDENS
Blarney, Co. Cork
Start the process of
winning more business
for 2021, the year
tourism’s recovery
begins
Contact us today
Your Daily Adventure
T 061 338 588
E
info@GlancePromotions.ie
W YourDailyAdventure.com
W GlancePromotions.ie
Where the Blarney Began
SCAN ME
Go Visit!
Blarney Castle & Gardens
Blarney, Cork, T23 Y598
Tel: 021-438 5252
E: info@BlarneyCastle.ie
W: BlarneyCastle.ie
Open Year Round:
Daily Year Round
Core opening times 9:00-17:00h
Last admission 1 hour before closing.
Information:
Two souvenir shops and café
Parking: Car and coach parking
beside entrance.
Admission Rates:
Adult €18
Senior/Student €14
Scan to Plan
INCLUDING...
BLARNEY
CASTLE
GARDENS
The Estate includes extensive gardens and an
Arboretum surrounding the Castle and House which
extend around the Lake with acres of parkland fi lled
with rare and unusual trees including many maples,
southern beech and giant western red cedars. There
are formal gardens around the house with manicured
lawns, green pastures where animals graze, woodland
and lake walks, and the ruin of an old limekiln and
Victorian ‘Ice House”.