Divinature Brand Book

BRAND GUIDELINES

Contents

Introduction 4

History 6

Audience 8

Manifesto 10

Values 12

Logo 16

Logo Rules 18

Logo Variants 20

Colors 24

Improper Use 26

Patterns 28

Typefaces 32

Brand Assets 34

Brand Voice 36

Imagery 38

Website 40

Divinature

di • vi • na • ture | \ də-’vi-’nā-chər \

A Pagan festival for those that specialize in Green Witchcraft. Green

Witches of all kinds are able to gather, share information, and make

connections to other Green Witches. Attendees are also able to

take part in mind opening and informational panels, as well as gather

supplies from local vendors.

4 | Divinature Brand Guidelines

Introduction

History

Emily Crow,

a dashing young woman in her early 20s, was living in a very casual life. She never fully saw eye to eye with her

parents, who were devout Christians. In her later years of college, she met a group of spiritually adapted women, who

she called her friends. These women showed Emily about a different form of spirituality, Green Witchery. Emily adored

the ethics of Green Witchery, and began doing her own research. While doing her own research on the craft, she

often frequented at her local metaphysical shop. One day while pursuing through the shop’s selection, she stumbled

upon a woman named Artemis Grey. Artemis was an older, wiser woman, who had been in the craft for nearly a

decade. As Emily and Artemis conversed, Artemis made the decision to assist Emily in becoming a full fledged Green

Witch. During her apprenticeship with Artemis, Emily befriended an entire community of Green Witches.

As Emily grew and gained more knowledge within her community, she would often reminisce on her “baby witch”

phase. She realized, in these moments, that if she had not met Artemis, she wouldn’t have gained this community

of knowledge and acceptance. Emily soon came to the acknowledgment that not everyone has the opportunity to

expand their knowledge and create these communities. To help solve this issue, Emily and Artemis created Divinature,

a festival curated for Green Witches, by Green Witches. This festival’s goal is to create a positive, welcoming

environment for Green Witches in all stages of their craft.

Emily wanted to create a special ceremony to bind each participant’s journey together in a loving, positive way

that would also nurture the earth. After much thought, she created the Tree Planting Ceremony. This event would

symbolically plant trees, while physically planting trees in areas of deforestation.

Divinature Brand Guidelines | 7

Green Witches

are beautifully unique and divine beings. Although we specialize in Green Witchcraft, we

are here for all witches in all stages of their life. From Baby Witches to Elder Witches,

Divinature is a place of comfort and community. We thrive on the mystic of nature,

acceptance, community, and everlasting love. We are not only here for those that have a

divine appreciation for earth and the home it gives us, but we are also here for the witches

that find comfort in nature, and for those with an innate talent for nurturing plants.


Audience

Beautiful.

Powerful.

Tranquil.

Volatile.

Manifesto

Just some ways to describe the big blue orb we call home. The earth, a harborer of energy,

creating the fabric that binds us together. We seek to bring together like minded individuals,

those who see the earth for more than what meets the eye. Those who wish to learn

how to tap into such forces. Those who wish to give back to such an overexploited world.

Together we plant the seed of enlightenment. Together, we grow.


Being There

for each other is a huge driving force for Divinature. We thrive on educating each other on

new topics within out craft. The community we create through Divinature brings positivity,

awareness, and enlightenment for witches of all status. Proper Green Witch education is

paramount for all witches looking to join the craft, and the community that is created helps

those beginner witches learn and grow.

The Earth is the mother to all of us. With the tools gifted by the Earth, we are able to

create so many beautiful things. As a Green Witch, our priority is to create a sustainable and

eco-friendly lifestyle that allows the Earth to continue to thrive. Divinature accomplishes that

goal by using sustainable merchandising and planting trees annually.


Values

Our Logo

defines us as a brand and sets us apart from our competitors. The logo must never be

altered or modified in any way. There are other variations to our logo that are allowed to

be used. This logo can be used for both print and digital media. On the following pages you

will find examples on the different ways to use the logo.


Logo



2.5 inch height minimum

Logo Rules

Logo Rules

Always keep our logo clear from any graphics, imagery, or text. This protects the integrity of

the logo and ensures that it is never visually dominated by other elements or assets. The

minimum clear space is double the size of the letter “D” in “DIVINATURE”. The amount of

clear space should be increased whenever possible. Never have our logo smaller than 2.5in

in height. The details of the logo are unclear and indistinguishable under that size.

When designing with our logo, the background of the design should be either

Lemon Tea or Purple Cauldron.


Logo Variants

The Divinature logotype exists in different versions. The full Divinature primary identity

logotype represents the brand and should always be the first choice whenever possible.

In cases where the logo must be used smaller than 2.5in in height, or in instances of

merchandise, variant logos must be put in place.

Depending on the background of choice, The design elements of the logo may be punched

out for added flair. Additionally, attempt to use these designs on light backgrounds only.


Logo Variants

Logo Variants

Logo Colors

Our logo should always be full colors presented. The only exception to the rule is when

there is a need for single color printing.

Single color logos may only be used on light backgrounds.

Recommended

Full Color

Recommended

Single Color:

Purple Cauldron

Black & White


Colors

Color Palette

Our color palette is carefully crafted to represent the identity of Divinature. The size of each

swatch represents the ratio the color should be used in branding.

Lemon Tea

HEX: fbf8c8

CMYK: 2.0.27.0

RGB: 251.248.200

P 166-1 C

Purple Cauldron

HEX: 3f1331

CMYK: 62.92.48.59

RGB: 63.19.49

P 90-8 C

Lavender Dreams

HEX: 9b89ae

CMYK: 42.47.13.0

RGB: 155.137.174

P 98-1 C

Witch’s Brew

HEX: b3c975

CMYK: 33.7.69.0

RGB: 179.201.117

P 150-6 C


Improper Use

Just like how it’s important to formulate your spells correctly, it’s imperative for us to remain

on brand. Using our logo comes with great responsibility, so it’s important to use it correctly.

To ensure that Divinature remains strong and consistent, keep these points in mind when

using our logo across applications.


Improper Use

RESIZE ELEMENTS

CHANGE OPACITY

MAKE TWO COLOR

INVERT COLORS

USE OFF BRAND COLORS

REMOVE ELEMENTS

OVERLAP ELEMENTS

ADD ELEMENTS

SQUASH LOGO

STRETCH LOGO

OUTLINE LOGO ELEMENTS

ADD DROP SHADOWS


Patterns

Use this pattern when needed. The colors of the pattern are determined on the design

subject, and can be used in any orientation. Pattern should never be below 30% opacity.

30% and above. Below 30%


Patterns

Patterns

Headline Typeface

FONT

IvyPresto Display Regular

USES

Use for any type that needs a headline.

Primary Divinature logo font.

IvyPresto Display Regular

IvyPresto Display Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789$&*()%



0123456789$&*()%

IvyPresto Display Bold



0123456789$&*()%


Typefaces

Text Typeface

FONT

Gill Sans Light

USES

Primary sans serif. Use for body copy and captions.

Secondary Divinature logo font.

Gill Sans Light

Gill Sans Regular



0123456789$&*()%



0123456789$&*()%

Gill Sans Semibold

Gill Sans Bold



0123456789$&*()%



0123456789$&*()%


Brand Assets

Use these assets to bring interest in your design while also remaining on brand.


Brand Assets

Brand Voice

We take ourselves seriously, and you should too. That is why it’s important to speak in our

brand voice when representing Divinature.

Here at Divinature, we are a calming, soothing, nurturing voice. In the same breath, we are

strong, dependable, knowledgeable, and intuitive. We are fully aware of our divine knowledge

and are ready to share it with the world. Divinature is a trustworthy and reliable source for

those that desire to learn and grow into more divine, enlightened beings.


Brand Voice

Intuitive.

Divine.

Reliable.

Erudite.

Imagery Instructions

Staying on brand in all aspects in very important. There is a couple steps you have to take

to allow your images to stay on brand with Divinature.

We will be using this photo as an example


Imagery

The first step is to create a black and white

adjustment layer over your desired image.

You can also adjust the brightness and

contrast accordingly at this stage.

The final step is create a new layer over

the image and fill it with our color, Lilac

Dreams. Set the layer to Hard Light and

keep the opacity at 100%.


Website

Our website is an important part of Divinature. It includes pertinent information on

who we are and festival information.

When designs include the need for in-depth information, be sure to direct the audience

to our website using the phrase “For more information, visit divinature.com”.


Website


FOR EDUCATIONAL PURPOSES ONLY

Divinature Brand Book

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