ITB Berlin News 2021 - Day 1 Edition
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I EXCLUSIVE INTERVIEW I<br />
Saxony –<br />
Official Culture<br />
Destination<br />
<strong>ITB</strong> <strong>Berlin</strong> NOW<br />
<strong>2021</strong>…<br />
and rightly so<br />
© Ansicht-PressefotoQuer<br />
Exclusive Interview:<br />
Barbara Klepsch,<br />
Minister of State for Culture<br />
and Tourism - Saxony<br />
2020 was a difficult year for tourism due to<br />
the Covid-19 pandemic. But throughout the<br />
year, Saxony has taken strong measures to<br />
support and develop its tourism industry.<br />
We asked Barbara Klepsch, Saxony's<br />
Minister of State for Culture and Tourism to<br />
tell us more.<br />
The Corona pandemic poses great challenges<br />
for tourism and the situation is difficult for many.<br />
Both the Federal and State governments did their<br />
utmost to protect businesses with various support<br />
programmes. Each time it was possible to travel,<br />
we intensively promoted Saxony with additional<br />
budgets. We all want to get out of this situation and<br />
everyone hopes it will happen this year. Saxony's<br />
regions are attractive destinations. Together we are<br />
working hard to provide the necessary financial<br />
support for tourism. Federal support programmes<br />
will hopefully be effective to save as many businesses<br />
as possible.<br />
What measures have been taken to<br />
guarantee the health and safety of tourists?<br />
Together with the German Hotel and Restaurant<br />
Association (DEHOGA), hygiene concepts for the<br />
hospitality industry were drawn up very quickly and<br />
implemented by the companies. For the coming<br />
season, we will continue to rely on current hygiene<br />
concepts but also on high vaccination rates and<br />
travellers' self-responsibility in social distancing.<br />
12 <strong>ITB</strong> BERLIN NEWS • TUESDAY 9 TH MARCH <strong>2021</strong><br />
www.itb-berlin-news.com