ITB Berlin News 2021 - Day 4 Edition

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DAY 4

FRIDAY 12 TH MARCH 2021

ITB BERLIN NOW 2021

TOWARDS A RESTART

OF TOURISM

THOUGHT LEADERS AT THE WORLD’S

LEADING TRAVEL TRADE SHOW CHART

A CLEAR COURSE FOR A BRIGHTER

FUTURE

TRADE TALK

#08

REGION

AMERICAS

& CARIBBEAN

SPECIAL FEATURE

#12

#16

#10

EXCLUSIVE

INTERVIEW

ZURAB POLOLIKASHVILI

UNWTO

Secretary-General

MICE

Start Planning Your Magical Journey

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Danu Bratan Temple, Bali


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I NEWS I

EDITORIAL

Richard Barnes

Editor-in-Chief,

ITB Berlin News

ITB Berlin NOW – down to earth

While future science inspires, and

to some extent is the enabler of

this very virtual platform that is ITB

Berlin NOW, it is important to note

the growing infatuation of travellers

for history – rediscovering our past

in a world where the future can at

times seem very uncertain. It's about

getting "back down to earth".

Proof of this comes in the fact that

industrial heritage plays such an important

role in Saxony (official culture destination

of ITB Berlin NOW), where one can take

a “steam powered ride through history”.

In this German state, which was once the

economically strongest region In Germany,

former production sites have turned into

museums, showcasing the history of this

influential era. Industries like mining,

textiles, vehicles & transport, food and

drink, printing & paper are examples

of the former variety. Of course, many

other branches can be found, as well as

extraordinary examples of architecture. The

“Culture Café Saxony” has thus become a

very popular spot for visitors to gravitate

after each convention presentation for live

chats and networking.

But Saxony is just the tip of the show’s

cultural iceberg, with virtually all states and

regions present at ITB Berlin NOW placing

a very firm emphasis on their history and

culture. Indeed, one cannot… must not

forget the past – for reasons we all know.

And when this event returns in “real” form

to the German capital, we will again be

reminded of the history of this place, and

the long roots of the ITB show, as a strong

foundation for a bright future. We can’t

wait to see you again in Berlin... in the near

future

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CONTENTS

#04 DAILY BRIEFING

#05 NEWS

#08 TRADE TALK

#10 EXCLUSIVE

INTERVIEW

#12 REGIONAL SPOTLIGHT

AMERICAS

& CARIBBEAN

#15 GERMAN REGIONS

THURINGIA

SPECIAL FEATURE

#16 MICE

ITB BERLIN NEWS • FRIDAY 12 TH MARCH 2021 3


I NEWS I

Daily

Briefing

By David Ruetz,

Head of ITB Berlin NOW

Good morning! I sincerely

hope you have been having

an excellent ITB Berlin NOW

up until today. For the next

hours, we have a really actionpacked

schedule.

Each year, the ITB Berlin convention

sets the stage for thought leadership

and enables the establishment of a

roadmap for the industry at large.

This is possible thanks to the

broadest possible involvement of

high-level players. To this end, this

morning at 10:40, the ITB Keynote

Interview will enable a clear

understanding of the “new normal” in

the US market, following the change

of Federal administration there. US

Travel Association President & CEO,

Roger Dow will discuss the potential

implications of the US government’s

new climate change policy on

the future and the recovery or

transformation of travel, the actions

of the new US administration on

COVID-19 and their effects on the

US and international travel and

tourism industry.

And today, the final day of the

convention, the ITB Sustainability

track will focus on the critical

topics of sustainability and climate

protection. Caroline Bremner

from Euromonitor will present an

exclusive survey on sustainability in

the conference industry – and Prof.

Hans-Joachim Schellnhuber from

the Potsdam Institute for Climate

Impact Research will report on the

situation regarding climate change.

Don’t be afraid, however, of missing

out on anything. All sessions will be

available as videos on demand after

the event. In other words, this year’s

show will not really end today. In

2021, we are going into extra time.

For an extended period until the end

of May the ITB Berlin NOW platform

will be available to all participants,

allowing them to still find important

information and contacts, evaluate

their attendance and access content

from the convention. The industry

needs this exchange of ideas – not

just during the show. I encourage

you to take the time to cover any

events you may have missed live!

World Tourism Cities

Federation hosts

important sessions

@ ITB Berlin NOW

convention

The World Tourism Cities Federation (WTCF) is back again this

year as exclusive co-host of the ITB Berlin NOW Convention -

bringing two important sessions to the conference.

Yesterday, Ms. Pang Wei, Deputy

Director of Beijing Municipal Culture

and Tourism Bureau, delivered a

keynote speech on the topic “City

Tourism after covid-19: Tourism Re-

Start of Beijing”, sharing information

on the steps that were taken by

Beijing City to contain the outbreak

and get life adjusted to the “new

normal”.

Ms Pang outlined a comprehensive

eight-point plan to rekindle

business in the tourism sector,

ensuring, among other things,

flexible services and support as an

innovative partner of the tourism

sector, focusing on flagship projects

and leading enterprises, incubating

high potential enterprises, and

strengthening the reputation and

quality of brands. WTCF is working

to foster new technologies in

tourism, promote the development

of smart tourism, mainstream the

concept of "no reservation, no

travel", and maintain a safe, friendly

and reliable market environment.

In another session yesterday, WTCF

partnered with the China Outbound

Tourism Research Institute (COTRI)

headquartered in Hamburg, on the

topic of “New Normal, New Practice”.

The presentations and discussions

addressed the question of how we

will travel after the pandemic. They

explored potential new ways of

travelling and new modes of tourism

that emerge during the recovery

process. The experts also discussed

if and what new standards are likely

to be put in practice when travelling.

The session was kicked-off by Philip

Dodd, Chairman of Made in China

UK, who was named as one of the

most important global thinkers

2016 by China Business News. His

keynote speech “Using cultural

exchanges as a way to create new

forms of urban tourism” set the

scene for the roundtable moderated

by Prof. Dr. Wolfgang Arlt, CEO of

COTRI. The sessions can be found

online on itb-now.com

Guangzhou

Today, Friday,

12 March 2021

10:00 - 10:15

Convention Opening & Welcome

from our Co-Host WTCF

ITB Berlin NOW Convention Stage 1

4 ITB BERLIN NEWS • FRIDAY 12 TH MARCH 2021

www.itb-berlin-news.com


I NEWS I

ADVERTORIAL

Still time left to snap-up

Uganda discount promotion

VISIT

BRAND CAR D

Uganda Tourism Board is present at ITB Berlin NOW, with

news that a special promotional discount offer by Uganda

Wildlife Authority (UWA) will run for bookings made up

until the end of June.

UWA manages 10 National Parks;

12 wildlife reserves; 5 community

wildlife management areas and

13 wildlife sanctuaries.

The parks offer traditional

savanna safaris along with boat

tours, forest hikes, mountain

climbing and wildlife research

activities. Uganda is unrivalled

on the continent as a birdwatching

destination with over

1,000 species – several of

which are found nowhere

else on the planet. It is also

home to 13 types of primates

including over half of the

world’s endangered Mountain

Gorillas; and our closest relative

– the chimpanzee.

Explore the wild Kidepo Valley;

spot Queen Elizabeth’s treeclimbing

lions; trek up the

Virunga Volcanoes; summit

the snow-capped Rwenzori

Mountains; take on Bwindi’s

“impenetrable forest”; learn

ancient tribal traditions and

crafts – or just relax at your

lodge surrounded by the

wonderful sights and sounds

of Africa’s most hospitable

destination.

A broad range of discounts were

announced on 1st December,

and are valid for bookings

up to the end of June: 50%

discount on the park entrance

fee for Lake Mburo NP, Queen

Elizabeth NP, Kidepo Valley NP,

Murchison Falls NP, Semuliki NP,

Toro Semuliki Wildlife Reserve,

Katonga Wildlife Reserve,

Kabwoya Wildlife Reserve and

Pian Upe Wildlife Reserve;

50% discount on birding fees;

and reductions on Gorilla and

chimpanzee tracking fees for all

visitor categories from $700 to

$400.

Explore Uganda – on the tip

of discovery with the safest

and most hospitable parks in

Africa!

© Melissa Askew - Unsplash

WINNERS of the Tourism Film Print Multimedia Competition

The Golden City Gate 2021

Congratulations to all participants from 23 Countries

Film title Category Country Prize Film title Category Country Prize

#Discover Germany from home Country Germany 1 NAT

Alentejo - Come Alive Region Portugal 2 INT

Alentejo and Ribatejo Caminhos de Sanago Eco Tourism Portugal 2 INT

atb.virtual.2020 MICE & Event Austria 2 INT

Aca. Greece in a Snapshot Region Greece 1 INT

Belgrade walk through history & culture City Serbia 2 INT

Carinthia - It's my life! Region Austria 1 INT

Central Istria - Dare to Explore Region Croaa 2 INT

Chasing Lines Region South Africa 2 INT

Close To The City, Close To The Heart Region Croaa 2 INT

Corporate Design der Stadt Bad Wildbad Print Germany 1 NAT

Corporate Design der Stadt Meiningen Print Germany 2 NAT

Costa do Vizir Beach Village & SPA Hotel Portugal 1 INT

Das sind WIR, die TMC München Innovaon Germany 1 NAT

Deutsche Hospitality Hygienevideo Stay Safe Germany 2 NAT

DIBAG Unternehmensfilm Economy Germany 2 NAT

Discover Colours You Never Knew Existed Country Lithuania 2 INT

Dominikanische Republik - alles wovon sie träumen Print Dominican Rep. 2 INT

Ein Tag am Niederrhein Region Germany 2 NAT

Enjoy your safe holidays in the Dominican Republic Stay Safe Dominican Rep. 2 INT

Experience Rindal - Story of the Rindalsbunad City Norway 1 INT

Extremadura, everything you can imagine Region Spain 1 INT

Feel Sloveni@ Business Date Music Slovenia 1 INT

Feel The Call Region Portugal 2 INT

Follow your insnct Eco Tourism Spain 2 INT

Go with the flow - Soča Valley Campaign Slovenia 1 INT

Greek Summer is a State of Mind Commercials Greece 3 INT

Green&Safe Campaign Slovenia 2 INT

Hygiene Weisse Frau Stay Safe Germany 1 NAT

I am Steigenberger Hotel Germany 1 NAT

IGTV @feelslovenia Innovaon Slovenia 2 INT

Industrial Heritage Berlin City Germany 2 NAT

Inside isn´t outside. Campaign Austria 1 INT

Intercity Hotel Hotel Germany 2 NAT

Isle-Isolate Life Region Spain 2 INT

Jane Meets Madrid MICE & Event Spain 1 INT

Jaz Hygiene Stay Safe Germany 2 NAT

Jaz in the City Hotel Germany 2 NAT

Kitzbühel 365 - NEW Worlds, NEW Cosms, NEW Wonders City Austria 1 INT

Klagenfurt: Everything possible, but nothing necessary

City

Austria 1 INT

Life is Now Region Portugal 2 INT

Maurius NOW Country Maurius 2 INT

MAXX Hotel Germany 2 NAT

MTB Stories Eco Tourism Portugal 3 INT

Much more than "just" Denmark Commercials Denmark 2 INT

Nature & me Country Montenegro 1 INT

Now is your me in the Dominican Republic Commercials Dominican Rep. 1 INT

Our stories from Bol City Croaa 3 INT

Slovenia Outdoor Print Slovenia 1 INT

Slovenia´s tourism Tour de Force of cycling excellence Campaign Slovenia 1 INT

South Australia: hear it, touch it, see it to believe it Region Australia 1 INT

Taste Slovenia - naonal website for gastronomy topic Online Slovenia 1 INT

The Algarve looks good on you Region Portugal 1 INT

Time to #stayhome. Turn to nature and dream. Stay Safe Slovenia 2 INT

Tiny House Gondel Hotel Germany 1 NAT

Tourism Center of Portugal I No Pain, No Gain Region Portugal 2 INT

Ustka- become the master of leisure City Poland 2 INT

Vienna Sleeping Beauty - Sunrise City Austria 3 INT

Vilnius: amazing wherever you think it is City Lithuania 1 INT

Visit Essen City Germany 2 NAT

We look forward to seeing you again. In Austria. Country Austria 2 INT

Welcome to Arabia Campaign Saudi Arabia 1 INT

Welcome to Guyana Stay Safe Guyana 1 INT

Welcome to Paradise - YORON Island, Japan Region Japan 1 INT

Wer fährt schon in die Oberpfalz Region Germany 1 NAT

Yehliu Wonder Land Eco Tourism Taiwan 1 INT

Zeppelin - Das Musical Music Germany 1 NAT

Zleep Hotel Germany 2 NAT

We give the tourist interested countries, cities, hotels, regions a worldwide platform to present their touristic films.

ITB BERLIN NEWS • FRIDAY 12 TH MARCH 2021 5


I NEWS I

Caroline

Bremner

Head of travel research,

Euromonitor International

Michael

Altewischer

Managing Partner,

Wellness-Hotels & Resorts

SUSTAINABILITY –

an increasingly important

factor in travellers’

decision-making process

This afternoon at the ITB Berlin NOW convention, Caroline

Bremner, head of travel research at Euromonitor International

is talking about her organisation’s Sustainable Travel Index and

"The Winners' Recipes for Success". We asked her to give us a

few insights.

We are delighted to share the

findings of Euromonitor’s new

Sustainable Travel Index, where

we look at tourism through

a sustainability lens to help

destinations and travel businesses

with their green transformation

to forge a resilient recovery. We

assessed 99 countries across

seven pillars - environmental,

social and economic sustainability,

risk, sustainable tourism demand,

transport and lodging - looking

at countries’ comparative

performance in 57 different

indicators.

Not surprisingly given the European

Green Deal, the top 20 leading

countries in the Sustainable Travel

Index for 2020 are located in Europe,

led by Sweden ranked #1. Just

outside the top 20 sit New Zealand

that made strides in environmental

sustainability, along with Canada

and Bolivia performing well in

social sustainability.

Are you finding that it is now a

key part of the decision-making

process for travellers?

Every year we see increased

interest in all things related to

sustainability from consumers

across 40 countries, and even

higher levels of engagement in

regions like Scandinavia and Latin

America. In 2020, 64.5% of global

consumers were worried about

climate change, up from 55.1% in

2015, and 65.2% wanted to have a

positive impact on the environment

through their daily actions

Taking the pulse

of the wellness

market

Michael Altewischer, Managing Partner, Wellness-Hotels &

Resorts is participating in today’s special panel on wellness

trends. We asked him to give us a foretaste of the outlook he

will be offering.

The impact of Covid-19 strongly

influences trends in wellness

tourism right now. On the one

hand, long-term social trends such

as the longing for unspoiled nature,

mindfulness and interest in a

healthy lifestyle have been further

strengthened by the pandemic. In

addition, the topics of safety and

health have moved into focus.

Offers to strengthen the immune

system and resilience in general

are experiencing a real boom.

Safety - from booking to stay - is

now the top priority for many guests

when planning a wellness trip.

But what we also see at the same

time: Many people are pandemicweary.

They long for time out

from everyday life, for a bit of

normality during a wellness holiday

and, above all, the opportunity

to recharge their own energy

reserves. Generally speaking, the

future of the wellness industry lies

in products and services providing

meaning, depth and unique value.

The Global Wellness Institute

recently underlined the

importance of mental wellness in

current times. Just how important

is this for potential travellers?

Mental wellness is part of a holistic

wellness lifestyle that encompasses

body, mind and soul. While for

years, the focus was on the physical

level of health in particular, mental

wellness is now also coming into

focus. Already in our “Wellness-

Trends 2019” study, a quarter of

the German speaking respondents

showed interest in mental wellness

offerings. Current developments

give reason to believe that this

number has increased significantly

in recent months, especially due

to the effects of the pandemic.

Mental wellness will certainly be an

important part of wellness holidays

in the years to come

Today, Friday,

12 March 2021

13:00

ITB DEEP DIVE

World Premiere: Top Countries for Sustainable

Travel – Euromonitor International

ITB Berlin NOW Convention Stage 1

Today, Friday,

12 March 2021

13:15 - 13:30

ITB INTERVIEW

Mental Wellness

ITB Berlin NOW Convention Stage 2

Today, Friday,

12 March 2021

13:35

ITB PANEL DISCUSSION

Euromonitor's Sustainable Travel Index

- What are the Winners' Recipes for Success?

ITB Berlin NOW Convention Stage 1

Today, Friday,

12 March 2021

15:00 - 15:25

ITB PANEL DISCUSSION

Wellness Trends 2021

Im deustchsprachigen Markt

ITB Berlin NOW Convention Stage 2

6 ITB BERLIN NEWS • FRIDAY 12 TH MARCH 2021

www.itb-berlin-news.com


ADVERTORIAL

I NEWS I

City Hall, Georgetown, Penang

Why is Malaysia

Truly Asia?

...Because it's the veritable

melting-pot of Asian cultures

- as witnessed by its vibrant

UNESCO World Heritage cities

We've all heard the catch-line, Malaysia Truly Asia. As it turns

out, Malaysians are particularly proud of the nation's seamless

blend of Malay, Chinese, Indian, and "orang asli" (original

people) cultures across its 13 federal states. Underlining this,

two cities stand out.

GEORGETOWN,

PENANG

The capital of Penang is a place to

venture if you are eager to explore

a city overflowing with Malaysia's

cultural wonders; exhibiting a

vibrant mixture of modern lifestyle,

foods, shops... and lots and photo

ops.

There are at least 12,000 buildings

in Georgetown recognised by

UNESCO, including the colourful

Chinese shop houses, jetties,

churches, mosques, temples, and

even British colonial buildings.

Two world-renowned artists,

Ernest Zacharevic and Julia

Volchkova have displayed their

arts along the small streets of

Georgetown, painted on the walls

of classic buildings. The history of

Georgetown and its residents is

also depicted on murals and art

works all around the city, including

more than 50 iron caricatures –

better known as the street arts.

The pedestrian-friendly town is

also famous for both old and new

coffee shops, from the classic

kopitiam to the modern, cosy

cafes. Penang’s gastronomy is also

one of the top priorities on tourists’

lists, ranging from its signature

Char Kway Teow that comes with

prawns, cockles and chicken,

Pasembur, Popiah, Nasi Kandar,

Cendol, Assam Laksa and more.

The exciting burst of flavours has

recently placed Assam Laksa 7th

on the World’s Best 50 Foods list.

There are more attractions to

discover in Penang such as The

Top; located at Komtar, the 3D

Trick Art Museum, Colonial Penang

Museum, and Clan Jetties – all

close to one another.

MELAKA CITY

Journeying through Melaka

City introduces the visitor to

the narrative this city preserves

from hundreds of years back;

with glorious conservation and

preservation of the imprints from

the past. Touring around the

state gives a well-documented

experience that one can never

encounter in other Malaysian

states.

Melaka City is located in the state

of Melaka, just 125 kilometres

from Kuala Lumpur. For centuries,

notable historical sites like St

Paul’s Church, Christ Church, and

Stadthuys remain as must-visit

tourist spots in the city; offering an

illustrious portrayal of every detail

chronicled in each monument. The

architectural styles of the various

buildings are incorporated with

colonial features, making them top

attractions for photo-enthusiasts

to test their skills.

One of Melaka City’s must-visit

places is Jonker Street, where

visitors can do some light shopping,

find great food, or experience

Melaka's nightlife. It is also the best

spot to find convenient souvenir

shops, art galleries, and antique

stores. Another not-to-be-missed

place is Bandar Hilir, boasting

some of the best-known historical

monuments in Melaka, such as

Stadthuys and St Paul’s Church,

beautifully outlined with refined

colonial architectural features.

Aside from being historically

rich, Melaka is also famous for its

Peranakan culture. The culture is

varied and often viewed by locals

as a unique cultural blend of two

ethnicities, Chinese and Malay.

Different aspects of attributes are

represented through Peranakan

culture as it is infused from

Victorian and Dutch influences. At

Baba Nyonya Heritage Museum,

the visitors gets to learn about the

background of Peranakan culture

and its origins, distinguished

through features such as food,

clothing, and architecture

VISIT

BR AND CARD

STREET ART,

GEORGETOWN,

PENANG

ST PAUL'S CHURCH,

MELAKA

THE STADTHUYS

OF MELAKA

ITB BERLIN NEWS • FRIDAY 12 TH MARCH 2021 7


I TRADE TALK I

Health travel

@ ITB Berlin NOW

A leading international consultant gives

feedback on this year’s event

Irena Rapoport

I.R.Agency (I.R.A.) - Health

Travel International

Consulting

Medical and wellness tourism are sectors that still have huge

potential, and keeping up with current trends is essential to

success in the industry. To do so, Irena Rapoport I. R. Agency

(I.R.A.) - Health Travel International Consulting has been

attending ITB Berlin for several years, and has thus had time

to form an opinion about the show…

It was a great moment in my

professional life to participate in

the ITB Berlin Medical Pavilion

(2018, 2019). The experience

and the ideas I have had as a

speaker, moderator and just as an

attendee at other Medical Travel

events, enable me to understand

how crucial it is to find the

proper business partners, this

what I learnt, for example, at the

European HTI Conference and got

another proof at ITB as it is just

the perfect event to discover new

destinations and partners.

Networking during such gigantic

event contributes considerably

to business development. The

booths of so many exhibitors

(destinations, hotels, clinics etc.)

enable the access to new horizons,

inspire and awaken our creativity. I

think we can define ITB BERLIN

with 3 words: DISCOVERY,

INSPIRATION, JOY.

With no doubt, 2020 will be

remembered as the most

challenging year in our lives due

to the pandemic. It is obvious that

tourism is one of the industries

that has been hurt the most. This

is why the fact that ITB Berlin

have not given up, and have

created a virtual event in spite of

the worldwide situation, is greatly

appreciated. This will bring hope

and optimism for the future of

tourism and is a big step towards

recovery until will meet in 2022.

Talking about my vision for the

coming year, I am convinced that

the needs for Wellness Travel

will increase as the stress and

burn out for all sectors (however

especially for the medical staff)

will greatly influence their

decisions for this type of holidays

as soon as borders will reopen.

It seems that big hotels will have

more difficulty in succeeding in

the coming year. The demand for

small boutique hotels will rise as

the sanitation measures will be

crucial as well as the country-wide

Covid-19 protocols. The demand

for Rejuvenation, stress release,

immunity enhancing programs

will increase.

How are your key choice criteria

changing when selecting new

“star” destinations or hotel

partners now?

As an expert in Wellness Travel,

understanding the modularity

of eventual personalised

programmes, I was always

looking for destinations with clean

environment, beautiful and diverse

nature and the culture of service.

The New era, “post- pandemic”

is also influencing my new

priorities and choices. Outdoor

activities help to strengthen the

immune system. The nature is

therapeutic: forests, mountains,

rivers, lakes. This is why I consider

Croatia as one of “the healing

countries” with amazing nature,

perfect service and high-level

medicine

I THINK WE CAN

DEFINE ITB BERLIN WITH

3 WORDS: DISCOVERY,

INSPIRATION, JOY.

IRENA

RAPOPORT

THE “TAKE-

AWAY” FROM

THE COVID

CRISIS

Over tourism should be banned.

Sustainability should be in focus.

International standards and

protocols for epidemiological

situations should be worked out,

accepted worldwide and applied

globally. Projects for the nature

preservation should be developed,

and the young generation should

be educated accordingly from

very young age including special

programmes in schools. We all saw

the “nature rejuvenation” during

lockdowns. We all, as humans, are

responsible for that

8 ITB BERLIN NEWS • FRIDAY 12 TH MARCH 2021

www.itb-berlin-news.com


I TRADE TALK I

Muhammad

Asghar Shaheen

CEO, Urdam Tours

Michael

Nachbaur

CEO of High Life Reisen and

Nachbaur Reisen, Austria

© Udo Mittelberger

Pakistan's Urdam

Tours: a positive

outlook for the

future

Muhammad Asghar Shaheen is Founder, Director & CEO of

Urdam Tours & Travel (Pvt) Ltd, in Lahore, Pakistan. We asked

him what he is hoping to achieve at this year’s ITB Berlin NOW.

I want to learn how the industry

is evolving, and what will be done

to help in its recovery. Moreover, I

intend to have virtual meetings with

various exhibitors, associations,

technology providers and tourist

bureaus for possible future business

cooperation after the end of the

Covid-19 situation.

What is your outlook for the coming

year?

For me, the outlook for the tourism

sector will remain uncertain

because the Covid-19 pandemic

continues to hit hard. Domestic

tourism is nevertheless helping

to some extent, and governments

have taken impressive immediate

actions to restore and re-activate

the sector, while protecting jobs

and businesses. Despite this, I still

remain positive and determined that

there will be a speedy recovery of

the trade.

What would you say is the most

important lesson that has been

learnt (or should be learnt) from the

Covid-19 crisis?

The epidemic is not just a big test for

our industry, but also for the whole

world. However, I believe that the

economy will recover because this

is not a regular economic recession,

but an epidemic situation. Therefore,

I think the recovery should be very

fast - and I am still optimistic. On

the other hand, I think it will take

some time, so one will need to have

alternative resources to survive.

What are your thoughts about the

way ITB has organised this event?

In the current scenario, Virtual and

Hybrid events are the perfect one

to keep events moving on and I

appreciate the efforts being made by

ITB in this respect

Back in the high

life again…

Michael Nachbaur, CEO of High Life Reisen and Nachbaur

Reisen, Austria, is participating in ITB Berlin NOW, saying

despite the fact the show is “virtual”, it’s more important

than ever to be there, as changes are bigger than ever. We

asked him how he sees business evolving.

In my opinion, the business will

start later in summer. It's difficult

to expect our guests to book with

much confidence when at the

same time, restaurants and hotels

are still closed due to lockdowns.

We may have to prepare for a

booking window two to four weeks

before departure, which will be an

enormous challenge for us to plan

the charters and hotel capacities.

How are your key choice criteria

changing when selecting new

“star” destinations or hotel

partners now?

Honestly, in the current situation,

our first mission is to revive our

"old" destinations and key partners.

Here, we are very carefully

considering our cooperation,

handling of cancellations and

rebooking during the first months

of the crisis. The positive side

of this situation for us as a tour

operator is that we are now

more appreciated among usually

demanding hotels, as we are

improving their occupancy and

looking to optimise their yields by

pushing direct distribution.

What are you hoping to achieve

in participating in this year’s ITB

Berlin NOW?

To revive our contacts in the

market, using ITB Berlin NOW

as a virtual market place and

meeting point; to gain impressions

of the different situations across

various destinations and to learn

about their expectations for the

upcoming season.

What are your thoughts about

the way ITB has organised the

event?

The first impressions are

very promising. I trust the ITB

team makes maximum efforts to

ensure this project is successful

even if none of us can wait to meet

our partners again in person

ITB BERLIN NEWS • FRIDAY 12 TH MARCH 2021 9


I EXCLUSIVE INTERVIEW I

UNWTO @ ITB Berlin NOW:

towards a restart

of tourism

Exclusive interview:

UNWTO Secretary-General,

Zurab Pololikashvili

10 ITB BERLIN NEWS • FRIDAY 12 TH MARCH 2021

www.itb-berlin-news.com


I EXCLUSIVE INTERVIEW I

The UNWTO is back at ITB Berlin leading a conversation on

the global restart of tourism, what this means for sustainable

development and equality, and how innovation and

communication can help build “the sector we need for

the future we want”. But just how has the UNWTO been

working to chart a course for the industry out of the Covid-19

crisis? We put the question to the organisation’s Secretary-

General, Zurab Pololikashvili.

UNWTO’s contribution to the

tourism sector during the

Covid-19 crisis has seen great

progress. We have increasingly

supported our members,

providing them with analysis and

expertise; investing in technical

cooperation projects to address

their tourism priorities. We’ve

been strengthening UNWTO's

presence in the field, with plans

to open new regional offices,

the first one to open shortly

for the Middle East, based in

Saudi Arabia. We have fostered

tourism education, investment

and innovation, harnessing the

power of Big Data and AI to

offer solutions to the crisis and

monitor the impact Covid-19 on

the tourism sector. In this regard,

tools like the UNWTO Tourism

Recovery Tracker compile all

the relevant data in one place,

giving governments and the

private businesses the ability

to track the recovery of tourism

at global and regional level,

alongside information on the

top destinations for international

tourism.

Our response to an

unprecedented crisis has now

changed gears towards the

restart of tourism, with all the

economic and social benefits

this will bring. Safe international

travel is now possible while

observing new security measures

and protocols. Indeed, I have

seen for myself how tourism

has led the way in adapting to

the new reality and stepping up

protocols to keep both tourists

and tourism workers safe. We

need people to view tourism

as a safe activity. Restoring

confidence in international travel

is our key priority for the restart

of tourism.

You have spoken about the

importance of harnessing the

power of culture and creativity

in a tourism recovery. Could you

please tell us more?

Culture has proven indispensable

during this period, and the

demand for virtual access to

museums, heritage sites, theatres

OUR

RESPONSE TO AN

UNPRECEDENTED

CRISIS HAS NOW

CHANGED GEARS

TOWARDS THE

RESTART OF

TOURISM, WITH

ALL THE

ECONOMIC AND

SOCIAL BENEFITS

THIS WILL BRING

and performances has reached

unprecedented levels. This is

precisely the first thing people

want to do when they restart

tourism. As part of the Restart

Tourism campaign, UNWTO and

Google Arts & Culture partnered

during World Tourism Day

2020 to promote meaningful

exchanges between people

around the world, and recall

how travel helps us all recharge

– and make a real difference

by supporting livelihoods and

protecting our heritage.

The tourism and culture sectors

are facing an opportunity to

create new partnerships and

collaboration. In recognition

of this mutually reinforcing

relationship, the UNWTO and

UNESCO have collaborated to

produce a set of new guidelines

focusing on the responsible

restart of cultural tourism.

Together, we can reinvent

and diversify the offer, attract

new audiences, develop new

skills and support the world’s

transition to the new conditions.

Innovation has been one of my

key priorities since the start of my

first mandate. We have partnered

with leading innovators like

Google, IE University, Wakalua

and many more to identify the

best new ideas and talent, for

example through our Innovation

Challenges and Start-up

Competitions. Now, we have an

opportunity to place innovation

at the very heart of the sector’s

future. New ideas, along with the

wider digital transformation of

tourism, can help make our sector

more sustainable. Innovation can

also help widen access to the

opportunities offered through

tourism, for example access to

jobs and education, and ensure

the benefits our sector delivers

are shared widely and fairly.

What activities is UNWTO

organising at ITB Berlin NOW

this year?

UNWTO returns to ITB Berlin

NOW to lead the conversation

on the global restart of tourism,

what this means for sustainable

development and equality,

and how innovation and

communication can help build

the sector we need for the future

we want.

What are your thoughts about

the show’s format?

We congratulate ITB Berlin NOW

for its virtual transformation,

which sets an example to us all

on how the restart of tourism is

possible and can benefit from

any digital tools. In addition,

ITB´s new format is intuitive and

efficient, making it possible to

organise meetings and events as

well as any other year

UNWTO @ ITB

BERLIN NOW

As happens each year, the

World Tourism Organisation

has been holding daily sessions

at ITB Berlin NOW this year.

On Tuesday, “Eliminate.

Innovate. Circulate.” addressed

strategies from the global

plastics initiative. Wednesday

saw "UNWTO Changemakers:

Female entrepreneurs driving the

SDGS"; yesterday, the theme was

“Communication for recovery”;

and today, at mid-day, the theme

is “Protecting those Groups

Most Affected in and Beyond the

Tourism Crisis”.

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ITB BERLIN NEWS • FRIDAY 12 TH MARCH 2021 11


I REGION I AMERICAS & CARIBBEAN I

Americas

MAIN TRAVEL DESTINATIONS

ANTIGUA AND

BURBUDA

ARGENTINA

ARUBA

BAHAMAS

BARBAROS

BELIZE

BRAZIL

BRITISH VIRGIN

ISLANDS

CANADA

CAYMAN ISLANDS

CHILE

COLOMBIA

COSTA RICA

CUBA

CURAÇAO

DOMINICA

DOMINICAN

REPUBLIC

ECUADOR

EL SALVADOR

GRENADA

GUADELOUPE

GUATEMALA

GUYANA

HAITI

HONDURAS

JAMAICA

MARTINIQUE

MEXICO

NICARAGUA

PANAMA

PARAGUAY

PERU

PUERTO RICO

SAINT LUCIA

SAINT MARTIN

SURINAME

URUGUAY

USA

VENEZUELA

API BEACH PUNTA CANA,

DOMINICAN REPUBLIC

© Dominican Republic Ministry of Tourism

AMERICAS & CARIBBEAN

The impact of the pandemic

softened by domestic tourism

in the Americas

The Americas saw a decline in arrivals last year, although some

countries such as Mexico or the Dominican Republic kept a

relatively open tourism policy. In large countries (Argentina,

Brazil, Canada or the USA), the travel industry was supported

by strong domestic tourism activity.

According to the UNWTO's initial

data for 2020, the Americas recorded

a decline of 68.5% in 2020 tourist

arrivals. The continent recorded

69.03 million international tourist

movements compared to 219.14

million in 2019.

Looking on a regional basis, Central

and South America were the

most affected last year as many

countries shut down their borders

to international travellers. Central

America's total tourist arrivals

declined by 74.3% while South

America's total dropped by 74.1%.

The Caribbean was the least affected

with a drop of 66.8% in tourist

movements, while North America's

total arrivals were down by 67%.

The figures were somewhat buoyed

by Mexico, which kept its borders

open. News circulated a lot over

crowded resorts along the Mexican

Riviera as many US and Canadian

citizens spent their Thanksgiving

and Christmas holidays there.

International tourist arrivals were

down in Mexico by 46.2% last year

according to UNWTO.

The USA's 2020 tourism season

was saved by strong domestic

activity. According to the US Travel

Association, while international

travel and business travel suffered

the sharpest declines, with spending

down by over 70%. Domestic travel

spending was down by "only" 34%.

Business travel spending was down

by 70% compared to 27% for leisure

travel. According to data released by

the Bureau of Air Statistics covering

the period between December 2019

and November 2020, total passenger

departures last year declined by

54.5% to reach 421 million passenger

movements.

The strength of the US domestic

market is visible in the number of

road trips of over 50 miles. After

reaching a pandemic low of -72%

on the seven-day road trip index, the

decline was just below 10% by the

end of the year. Another indicator is

arrivals in Puerto Rico and US Virgin

Islands. Both count visitors from the

USA as international travellers and

showed a decline in 2020 of 53%

and 36.5% respectively.

In the Caribbean, Martinique also

managed to contain the drop in

tourist arrivals thanks to the French

domestic market. Antigua and Cuba

saw a decline inferior to 60% while

the reopening of the Dominican

Republic since September translated

into a decline limited to 37% by the

end of the year.

While the pandemic remains strong

in some South American countries,

the zone will mostly benefit in 2021

from domestic travel

NEWS

BRIEFS

Canada experienced a

drop in international travellers'

numbers from 96.8 million

travellers in 2019 to 25.9 million

in 2020, down 73.2% from one

year to another. Travellers from

the United States declined by

84.0% to 4.0 million. Regarding

domestic tourism, spending was

down 40.6% in the first three

quarters of 2020

The Dominican

Republic is reopen to

international tourism since

last fall with a quarantine

being implemented only for

people testing positive to

Covid-19. According to a study

of ForwardKeys, data shows

that the international tourism

movements were down by less

than 37% at the end of last

year

US hotels had a

difficult year. According to data

from consultant STR, hotel

occupancy averaged just 44% in

2020 (33% lower than in 2019),

and Revenue per Available

Room (RevPAR) was just $45

(48% lower than in 2019). Both

numbers indicate an all-time

low in terms of both absolute

numbers and declines

12 ITB BERLIN NEWS • FRIDAY 12 TH MARCH 2021

www.itb-berlin-news.com


I REGION I AMERICAS & CARIBBEAN I

All paperwork goes

electronic for entry into

Dominican Republic

FLAGSTAFF

ANNOUNCES

“CITY OF SEVEN

WONDERS” TOUR

Flagstaff, Arizona offers aweinspiring

discoveries of heritage

and history at every turn, endless

trails to explore, and is only

80 miles from Grand Canyon

National Park.

Dominican Republic

simplifies travel with new

electronic ticket portal

From April 1, all passengers entering and departing the

Dominican Republic will be required to submit digital forms,

including health information, through an e-ticket portal.

The move has been made in

an effort to optimise passenger

entry and exit processes in the

country, as well as help reduce

the spread of Covid-19. The new

electronic system combines

digital versions of the Traveller’s

Health Affidavit, Customs

Declaration, and International

Boarding/Disembarking forms, in

one single digital form. As of April

1, 2021, the use of digital forms will

be mandatory.

“Since we launched the E-Ticket

in November 2020, we have

been testing the platform and

receiving valuable feedback from

passengers who have used it. So

far, we have carried out over 500

trainings and have updated and

improved the platform to ensure

that as of April 1, there won’t be

any setbacks,” said David Collado,

Dominican Republic Minister of

Tourism.

The form will ask for general

information such as passport

number, residence address,

and the address of where you

will be staying while in the

Dominican Republic, as well as

general customs information

and a traveller’s health affidavit.

Passengers will need to fill out a

form for arrival and another one

for departure and the system will

generate two QR codes.

Dominican airports have

free internet access so that

passengers who did not fill out

the form before flying can do so

when they arrive in the country.

DOMINICAN REPUBLIC

MAKES TOP 20 LIST ON

TRIPADVISOR

The nation is celebrating the fact

that TripAdvisor has named it on

the list of the top 20 most popular

destinations worldwide in the

world 2021.

Dominican Republic landed the

no. 19 spot with mentions of its

white-sand beaches, historic

architecture and enticing

opportunities for adventurous

travellers.

“Not only is Dominican Republic

replete with natural beauty, pristine

beaches and opportunities for

off-the-grid exploration, but now

more than ever, we are dedicated

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to safe travel. We continue to

implement additional, worldclass

protocols to ensure travel

throughout the country remains

safe for international tourists and

hospitality workers, and it’s an

honour to be recognised on such

a global platform as a leading 2021

destination,” said David Collado,

Dominican Republic Minister of

Tourisml

The Dominican Republic Ministry

of Tourism is present at ITB Berlin

NOW with its Brand Card, where

Trade visitors can get important

information and updates about

the destination’s efforts to

reactivate tourism on site, and get

an overview over the current and

future non-stop flight connections

from Germany (Condor and

Lufthansa) and Switzerland

(Edelweiss).

Adventurous travellers could do well to

make Flagstaff their basecamp with the

“City of Seven Wonders” tour: Grand

Canyon National Park, Walnut Canyon

National Monument, Sunset Crater

Volcano National Monument, Wupatki

National Monument, Oak Creek

Canyon, the San Francisco Peaks, and

Coconino National Forest.

Visitors can Trek the Lava Flow Trail

at Sunset Crater Volcano National

Monument to learn about history and

geology while viewing the impacts

of a volcanic eruption 900 years ago.

Did you know that this area was the

training site for Apollo astronauts

in preparation for the 1969 moon

landing? Wupatki National Monument

features 800-year-old pueblos that dot

the desert landscape and represent

cultural crossroads. One can hike

the Island Trail at Walnut Canyon

National Monument to gaze upon

curved canyon walls and venture into

cliff dwellings from ancient Sinagua

inhabitants. A somewhat easier route,

the spectacular Rim Trail gives a bird’s

eye view. Flagstaff is the world’s top

dark sky city, showcasing magnificent,

clear-sky stargazing opportunities. It

is also home to Lowell Observatory,

where Pluto was discovered more than

70 years ago.

Flagstaff’s storied history and culture

on uncrowded trails provide solitude,

easy social distancing, and outstanding

viewsl

Wupatki National Monument

with San Francisco Peaks in

background near Flagstaff,

Arizona.

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ITB BERLIN NEWS • FRIDAY 12 TH MARCH 2021 13


I REGION I AMERICAS & CARIBBEAN I

Costa Rica

dresses all in

green to

celebrate

bicentenary

Exclusive Interview:

Gustavo Segura, Tourism Minister,

Costa Rica

With a strong movement towards an ever more sustainable

tourism industry, Costa Rica is at the heart of many

discussions. We asked Tourism Minister Gustavo Segura

what his key message is this year.

It’s important for travellers

and your readers to know

that choosing Costa Rica as a

destination to travel to, means a

choice to support conservation of

our global natural resources and

to facilitate the social progress of

rural and coastal communities in

Costa Rica.

With the continued rollout of

vaccinations in Costa Rica and

around the world, and our focus

on health and safety, we are

optimistic that the next few

months will be positive and that

our tourism industry will continue

to recover steadily. Costa Rica has

been successful in managing this

pandemic and containing the virus

thanks to the government’s quick

actions to address the crisis and

a free and universal healthcare,

which was established over

80 years ago. Furthermore, we

hold the World Travel & Tourism

Council’s Safe Travel Stamp,

which recognises governments

and businesses who have adopted

its health and hygiene protocols.

You are participating in an

interactive panel at ITB Berlin

NOW. What will be the core

message?

This year, Costa Rica celebrates

the 200th anniversary of its

independence, which is a point

of pride for Costa Ricans. During

times like this, it is important to

recognise the characteristics that

set us apart - our spirit, sense of

community and the hard work and

optimism that has enabled us to

progress through this pandemic

and move toward recovery. There

are many cultural experiences that

travellers can have during this

time that celebrate this historic

moment of independence for

the country. These experiences,

coupled with our strong healthcare

system, make Costa Rica an ideal

destination for travellers to visit

now and in the future.

You were already known for

sustainability. How are you

innovating?

Costa Rica is one of the most

biodiverse places on the planet.

One of our more recent projects

for sustainable ecotourism is a

CO 2

compensation programme

for tourists, established through

an agreement between the Costa

Rican Tourism Board, which

I lead, and the Costa Rican

Forestry Financing Fund. We

are offering tourists to offset the

CO 2

emissions caused by their

air and land travel: On the fund's

website, travellers can calculate

the biological footprint of their trip

and pay compensation for it into

the fund. These payments are then

used to support environmental

protection services on site, such

as tree planting, natural forest

regeneration and agroforestry

systems.

What are your thoughts on

the ITB Berlin NOW show and

convention?

ITB Berlin NOW is a great digital

format to get in touch, be inspired

and to meet different partners of

the international tourism sector. We

hope to be able to inspire visitors

and participants, and convince

them of the advantages Costa Rica

offers

Today, Friday,

12 March 2021

16:00

Today, Friday,

12 March 2021

16:20

All times are in CET

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EVEN MORE

ADVENTURE IN

COSTA RICA

Costa Rica is a land of volcanoes,

rainforests and cloud forests, huge

waterfalls and mighty rivers. This

abundant natural setting makes it

difficult to decide between the various

adventure activities it offers, which

include rafting, windsurfing, diving,

kayaking, recreational fishing and

surfing

ITB INTERACTIVE PANEL

Co-creating Sustainability

in Tourism – powered by Futouris

ITB Berlin NOW Convention Stage 1

ITB PANEL DISCUSSION

International Tourism Policy

Makers Panel

ITB Berlin NOW Convention Stage 1

14 ITB BERLIN NEWS • FRIDAY 12 TH MARCH 2021

www.itb-berlin-news.com


I GERMAN REGION I THURINGIA I

Erfurt is home to one

of Germany's oldest

Jewish communities

Thuringia celebrates

almost a millennium

of Jewish culture

Thuringia Tourism Board is at ITB Berlin NOW this year,

promoting the German state as a top destination for nature and

cultural holidays. At Thuringia's ITB Brand card, trade visitors

can learn about this year's main news and offerings.

FACTS & FIGURES

A rough summary of Thuringia may read

like this: very centrally located in Germany,

about 2.2 million inhabitants on slightly

over 16,000 km², five nature parks, two

UNESCO biosphere reserves, one national

park. 18 UNESCO-listed sites, birthplace

of Bach and Bauhaus, Reformation history,

around 400 castles and palaces. 7,500 km

of hiking trails, 1,500 km of quality cycling

paths

ADVERTORIAL

Weimar park am Ilm

embodies the romantic

spirit of Goethe

Thuringia has one of the most

important Jewish heritages in

Germany as Jewish communities

have been present for 900 years.

“The reminders of Jewish life in

Thuringia are of great importance

to Thuringia’s tourism marketing,”

explains Dr Franz Hofmann, CEO

of Thüringer Tourismus GmbH. The

‘Nine hundred years of Jewish life

in Thuringia’ campaign will run

officially until the end of September

2021 and feature numerous

highlights.

Half a dozen exceptional exhibitions

and circuits highlight the

contribution of Jewish communities

to Thuringia.

WEIMAR, CITY OF

ROMANTIC GARDENS

As the Federal Horticultural show is

hosted in Erfurt, the neighbouring

city of Weimar puts the emphasize

on its own gardens and parks. The

fashion for English-style romantic

gardens reached its peak between

1775 and 1825 with German poet

Goethe influencing the complete

redesign of the Park along the Ilm.

Weimar's parks will host a series

of events such as new exhibitions,

thematic walks, an horticultural

journey through the ages, the

Weimar "Gartenlust" Festival and

the orange tree procession in

Belvedere Palace.

THURINGIA'S GREEN BELT,

NATURE IN FORMER "NO

MANS LAND"

"Nature knows no borders" is

a joint campaign of Thuringia's

Department of the Environment and

the Thuringia Tourism Board. It aims

at boosting Thuringia’s Green Belt as

a tourism destination. The area used

to be the border between West and

East Germany. Being inaccessible

during many decades, it became a

special biotope where rare species

are now living. In 2018, the 763

km-long green belt was made a

National Monument offering several

hiking routes through pristine

landscapes. A village separated by

a wall became a popular destination

for visitors

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Erfurt blossoms as it welcomes

the Federal Horticultural

Show BUGA 2021

In 2021, bright colours and

fragrances will transform

Erfurt, the capital of the

Free State of Thuringia in

central Germany.

Already well known for its

garden traditions, this year

Erfurt plays host to the Federal

Horticultural Show, a longstanding

festival.

With BUGA 2021, the Garden

of Thuringia, the egapark and

the Petersberg with its baroque

inner-city fortress - one of the

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largest in Europe - will flourish

with unique flower displays and

events.

From 23 April to 10 October

2021, visitors can expect over

50 different themed and show

gardens, exciting guided tours

around the exhibition and a

rich programme of events.

They will discover the newly

designed Danakil Desert and

Jungle House and a permanent

multimedia exhibition on the

history of Petersberg

©Jens-Hauspurg

ITB BERLIN NEWS • FRIDAY 12 TH MARCH 2021 15


I SPECIAL FEATURE I MICE I

ADVERTORIAL

ADVERTORIAL

© ASM Global

Soon to be opened Panama Convention Centre

Spectacular

new convention

centre for

Panama

Panama’s Minister for Tourism, Ivan Xavier Eskildsen Alfaro,

hosted a news conference at ITB Berlin NOW on Tuesday

afternoon, during which he announced the imminent opening

of a major new convention centre.

In his presentation, Alfaro spoke

of Panama’s extraordinary natural

and cultural heritage, underlining

the fact that more than 3 million

years ago, the isthmus of

Panama emerged from the ocean

connecting North and South

America allowing the migration

of animal species through “The

Great American Biotic Exchange”,

changing the world’s biodiversity

forever.

Alfaro announced a new tourism

masterplan, in which his nation’s

tourism authority is more than ever

looking for “discerning travellers”

- people who, above all else, want

an authentic and well-preserved

environment. He explained the

“Tourism Conservation Research

Model”, in which tourism routes are

based on three pillars – cultural

heritage, green heritage, and blue

heritage (with almost 3,000 km

of coastline), concentrating on

Panama’s UNESCO World Heritage

sites.

No doubt the most important

news is in the fields of MICE and

Bleisure tourism, with the opening

in Q2 of a 25,000-seat convention

centre operated by ASM Global.

Strategically located on the

Amador Causeway, at the Pacific

entrance to the Panama Canal, the

impressive facility will be equipped

with state-of-the-art technology,

and is set to “breathe new life

into the local hotel and tourism

sector”

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Korea supports MICE

events with virtual fam

tours and Covid-19 aid

programmes

State-of-the-art technology, professional MICE experts and

extraordinary event locations: the mix of first-class MICE

infrastructure and an outstanding culture makes South Korea

one of the world's top destinations for international events and

incentives. Trendy metropolises combined with art, culture,

traditional heritage and the diversity of landscapes turn South

Korea into a special destination for any type of congress.

Korea recently presented 13

extraordinary new venues where

event participants can meet

in compliance with all safety

protocols. Among the venues are

a former cigarette factory,

a venue between digital

comics or an island on

the Hangang River.

In response to the

pandemic, the Korea

MICE Bureau launched

a Covid-19 support

programme with easy criteria

offered to event organisers.

Depending on the type and size

of the event, support includes

sponsorship and organisation

of accompanying programmes.

Korea is also developing guidelines

and planning processes that will

soon enable MICE groups to enter

the country without quarantine

on a group visa and stay safe in

Korea.

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From March 8 to 19, 2021, a

virtual “Meet in Korea” fam tour

is taking place. Tour participants

can get to know the four regions of

Seoul, Busan, Jeju and ​Gyeongju.

In 20-minute sessions,

they can learn about

hotels, convention

centres, unique

accommodation

offerings as well as

touristic highlights

and cultural activities

for groups. In addition,

planners have access to a digital

catalogue with information about

the Korea MICE Bureau and

support programmes, as well as

the entry requirements with regard

to Covid-19. A goodie awaits all

participants.

Interested MICE planners can

contact the Korea Tourism

Organisation through its ITB

Brand Card

16 ITB BERLIN NEWS • FRIDAY 12 TH MARCH 2021

www.itb-berlin-news.com


Convention

LEARN ABOUT THE TRENDS

IN THE TRAVEL INDUSTRY

Get a head start with

insights into everything

that will move the industry

in the future

Hear what these and many other industry leaders leaders have to say about current

challenges and trends at ITB Berlin NOW Convention: Glen Fogel, CEO Booking.com,

Eddie Wilson, CEO Ryan Air, Lisa Lutoff-Perlo, President & CEO Celebrity Cruises.

Are the baby boomers reinventing themselves? Technology providers like Amadeus

and Sabre are giving actual insights at the TTA Forum on 11th March.

Studies, research and results: Get current facts and figures from Arival, Euromonitor,

Phocuswright, Skift, Skyscanner & Statista.

Tours & Activities & Attractions: Will the third strongest market in the industry

recover first? Figure it out when Bookingkit, Viator, Merlin, TUI Musement and

others will be on stage of the TTA Forum on 9th March.

Glen Fogel

CEO Booking.com

Monika Wiederhold

EVP Airlines Central and Eastern

Europe, Amadeus IT Group SA

Eddi Wilson

CEO Ryan Air

Lisa Lutoff-Perlo

President & CEO Celebrity Cruises

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ITB CHINA SPECIAL EDITION

Ready. Set. Connect!

7-8 May 2021 · Beijing · itb-china.com/beijing

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ITB CHINA 2021

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24 -26 November 2021 · Shanghai · itb-china.com/shanghai

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