2019 Proceedings Report

Media Coverage
Summary
Media Coverage
The inaugural Australia-Colombia Dialogue attracted wide media coverage in Colombia
and Australia.
From printed media outlets, radio, television and social media platforms, the ACD
generated more than one-hundred and fifty (150) pieces of content, with an estimated
value of $150,000 AUD. When analysed by the media attention factor, those same content
pieces, according to the Colombian media market, have an estimated
value of $300,000 AUD.
Media coverage included twelve printed media pieces published, twenty-eight (28) digital
media pieces posted, eight (8) radio interviews streamed, two (2) television interviews aired
and more than one-hundred social media interactions generated.
Whilst only two (2) pieces of media were aired by national TV broadcasters, it must be noted
that each one of those media pieces was aired by Colombia’s largest broadcaster and news
channel, Canal Caracol and the Australian Broadcasting Corporation - ABC in Australia.
Among those two main TV media content pieces, the Canal Caracol aired a short piece on
the same day the ACD discussion sessions were officially opened. The other piece was aired
by the ABC a few weeks after the dialogue took place, and it featured an exclusive interview
with the President of Colombia, H.E Iván Duque Márquez. Please find below reference to
some of the media content pieces.
The Australia-Colombia Dialogue | September 2019 61