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Clever Communications - Voluntary Action Media Unit

Clever Communications - Voluntary Action Media Unit

Clever Communications - Voluntary Action Media

Clever Communications is packed with articles from journalists, programme makers and charities from across the country. n Polly Toynbee from The Guardian reveals the contents of her contacts book and the truth about who makes a good charity contact n Shami Chakrabarti of Liberty on the relationship between campaigners and the media n Vikki Cook, Executive Producer at Sky News, dishes the dirt about who does and doesn’t make a good charity spokesperson n Dorothea Arndt from British Red Cross on how they’ve turned to Bebo and the online world to reach young audiences n Ros Wynne-Jones, Senior Feature Writer at the Daily Mirror, writes about how she worked in partnership with Oxfam to produce an award-winning campaign n Anna Ridout of World Vision on how they worked with a TV production company and Channel 4 on a prime-time TV series n Sophie Hutchinson describes a day in the life of a BBC News correspondent n Alastair Campbell on how to use the media to fundraise ... and many, many more Plus the Clever Communications directory features hundreds of media contacts and useful resources for charity communicators. This book is available to any charity free of charge. To receive a free copy please e-mail your name and address to: book@vamu.org.uk Book designed by: Harrison + Co Creative | www.harrisonandco.com Printed by: Generation Press | www.generationpress.co.uk This book has been produced by the Voluntary Action Media Unit (VAMU). VAMU is a three-year Big Lottery funded project. TimeBank’s partners in the project are the Media Trust and the Institute for Volunteering Research. Reg charity number: 1073831. Printed in 2008. Clever Communications Edited by Flora Jenkins, Voluntary Action Media Unit Clever Communications The askCHARITY guide for charities who want to know more about working with the media. Edited by Flora Jenkins, Voluntary Action Media Unit Includes a directory featuring hundreds of media contacts and useful resources for charity communicators.

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