UNT Dallas Social Media Webinar
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BRANDING AND<br />
SOCIAL MEDIA WORKSHOP<br />
Marketing and Communications Department
MARKETING AND COMMUNICATIONS DEPARTMENT<br />
ASSOCIATE VP MARKETING AND COMMUNICATIONS<br />
Yolanda Franklin – yolanda.franklin@untdallas.edu<br />
CONTENT MANAGER<br />
Jared Horn – jared.horn@untdallas.edu<br />
GRAPHIC DESIGNER<br />
Thomas Aaron McMillan – thomas.mcmillan@untdallas.edu<br />
MARKETING STUDENT ASSISTANT<br />
Aakira Blackmon – aakira.blackmon@untdallas.edu
BRANDING
BRANDING
<strong>UNT</strong> DALLAS SPIRIT MARK & LOGOS<br />
<strong>UNT</strong> DALLAS SPIRIT MARK<br />
<strong>UNT</strong> DALLAS LOGOS<br />
November 10, 2022
LOGO USAGE<br />
• The logo should be legible, easy to locate, and visible.<br />
• The <strong>UNT</strong> <strong>Dallas</strong> Spirit Mark that features the Jaguar should only<br />
be used on materials being shown to current students.<br />
• The spirit mark should always be accompanied with the name<br />
<strong>UNT</strong> <strong>Dallas</strong> on the piece if using a version of the mark that<br />
does not already feature the name.<br />
November 10, 2022
ORGANIZATION LOGO<br />
• Clubs and organizations can create their own logos representing the<br />
mission of their organization.<br />
• Those logos cannot incorporate <strong>UNT</strong> <strong>Dallas</strong> logos or spirit mark in any<br />
fashion.<br />
• The can be used along with the official <strong>UNT</strong> <strong>Dallas</strong> logo.<br />
• For example a flyer will have a <strong>UNT</strong> <strong>Dallas</strong> logo and an organization logo<br />
• The marketing and communications department does not create logos for<br />
clubs/organizations.<br />
November 10, 2022
NAME USAGE<br />
• “<strong>UNT</strong> <strong>Dallas</strong>” or “<strong>UNT</strong>D” may be used as an abbreviation to refer<br />
to the academic institution when clarification is necessary.<br />
• Do not refer to the University as <strong>UNT</strong>.<br />
• Do not use “<strong>Dallas</strong>” alone or use “U of D” to identify our<br />
University as they denote other institutions.<br />
• Misidentifying the University of North Texas at <strong>Dallas</strong> causes<br />
confusion that weakens its brand.<br />
November 10, 2022
BRANDED MATERIAL CHECKLIST<br />
• The <strong>UNT</strong> <strong>Dallas</strong> logo, spirit mark, and/or<br />
department/organization logo meets all branding guidelines.<br />
• The correct typefaces and fonts are used where applicable.<br />
• Photos are not fuzzy or pixelated.<br />
• All text is legible.<br />
• Date, time, location (including building and room number) are<br />
displayed in AP format.<br />
November 10, 2022
<strong>UNT</strong> DALLAS SOCIAL MEDIA
<strong>UNT</strong> DALLAS SOCIAL MEDIA GUIDELINES<br />
• No support of any organization, company, movement, or entity that’s in direct conflict with the mission, value, and goals of <strong>UNT</strong><br />
<strong>Dallas</strong>. All <strong>UNT</strong> <strong>Dallas</strong> social media sites are property of the university and should be managed with that in mind. <strong>UNT</strong> <strong>Dallas</strong> social<br />
media channels should not be used to express anyone’s personal views or opinions, but rather the mission of the university.<br />
• Only the <strong>UNT</strong> <strong>Dallas</strong> marketing and communications department and campus leadership should have access to the main <strong>UNT</strong> <strong>Dallas</strong><br />
social media channels.<br />
• Only members of the <strong>UNT</strong> <strong>Dallas</strong> marketing and communications department should be posting to the main <strong>UNT</strong> <strong>Dallas</strong> social media<br />
platforms.<br />
• If a department or faculty member wants information posted to the social media page then it must be submitted with full details in<br />
writing at least one week before the date they would like it posted.<br />
• There are to be no posts to any social media speaking negatively about any political party. Posts supporting voting are encouraged.<br />
• The <strong>UNT</strong> <strong>Dallas</strong> marketing and communications department and <strong>UNT</strong> <strong>Dallas</strong> campus leadership may ask any <strong>UNT</strong> <strong>Dallas</strong> department,<br />
organization, or entity to remove a post, photo, comment or video at the discretion of the university. The social media accounts are<br />
property of <strong>UNT</strong> <strong>Dallas</strong> and do not belong to any individual, group, department or organization. Posting to these accounts is a<br />
representation of the university, not a personal representation of the user.
INCREASE SOCIAL MEDIA ENGAGEMENT<br />
DO
CONTINUING EDUCATION CERTIFICATIONS<br />
SOCIAL MEDIA CERTIFICATION<br />
FUNDAMENTALS OF<br />
DIGITAL MARKETING<br />
November 10, 2022
BUILDING A REPUTATION AND RECOGNIZABLE BRAND<br />
• Maintain consistency<br />
• Maintain a level of quality<br />
• Create an inviting culture<br />
• Create discussions and respond to reviews/questions<br />
• Listen to feedback<br />
November 10, 2022
Questions & Answers<br />
Please type any questions you may have in the comment box. We will answer them in the order they were received.
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