Team Listing Presentation
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LISTING WITH US
CONTENTS<br />
01 Testimonials<br />
02<br />
03<br />
04<br />
05<br />
06<br />
07<br />
Meet the <strong>Team</strong><br />
Client Commitment<br />
<strong>Listing</strong> Process<br />
Maximizing Value<br />
Marketing Your Property<br />
<strong>Listing</strong> Logistics
TESTIMONIALS<br />
“The Six Degrees <strong>Team</strong> has an amazing gift with people<br />
and connects well with a variety of different people. They<br />
understand individual needs and can easily adjust to bring<br />
the most satisfaction. They sets high goals and don’t give<br />
up until they reach them. I know that if you hired the Six<br />
Degrees <strong>Team</strong> to help you sell or buy a home you would<br />
be thrilled at the level of service they would provide!”<br />
Isolde<br />
“The Six Degrees <strong>Team</strong> has real integrity. And on top of<br />
that, they are full of creativity. They work very hard on any<br />
assignment or project they undertake. Their knowledge of the<br />
Seattle area, coupled with their strong design skills and work<br />
ethic make them the perfect choice for your real estate needs.”<br />
Deborah<br />
“The Six Degrees <strong>Team</strong> shows enthusiasm for all things real<br />
estate. They are a beacon of light in the sometimes daunting<br />
process of home buying. You will not only be in good hands<br />
when you hire them, you will have fun!”<br />
Lori
Lindsey (right)<br />
Dori (left)<br />
MEET SIX DEGREES<br />
206.456.4600<br />
<strong>Team</strong>@SixDegrees<strong>Team</strong>.com<br />
Our team brings creative energy and<br />
professionalism to every transaction.<br />
With over 17 years of combined<br />
experience in the home industry, we<br />
offer a full complement of real estate<br />
services including: concierge funds &<br />
plans to improve your listing before sale,<br />
strategic marketing, in-house design<br />
consultations & services, professional<br />
contract negotiations, custom listing<br />
timelines, designer staging, buyer<br />
education, and connections to quality<br />
market referrals.<br />
We help clients remodel and update<br />
their homes before sale to maximize<br />
their returns.<br />
The Six Degrees <strong>Team</strong> is passionate<br />
about helping people in all walks of life<br />
and we’ve come to understand that<br />
people are our true “medium”. Our<br />
philosophy is simple: clients come first.<br />
We’re in constant communication with<br />
our clients. We keep them fully informed<br />
throughout the entire buying or selling<br />
process.
Six Degrees <strong>Team</strong> Mission<br />
We are a full-service broker team serving the<br />
Greater Seattle areas. People are our priority, as we<br />
continue personal support before, during and after<br />
each closing. Our team’s combined talents and skills<br />
allow us to offer:<br />
• Agents Who Give 100%<br />
• Local Market Expertise Throughout King and<br />
Snohomish Counties<br />
• Concierge Funds To Update or Rehab Your Home<br />
Before <strong>Listing</strong><br />
• In-House Professional Design Consultations and<br />
Services: Staging and Project Management<br />
• Quality Referrals: Contractors, Financial Advisors,<br />
Lender and Down Payment Assistance Connections<br />
• Home Downsizing Support: Moving and Probate<br />
Sale Assistance<br />
When you work with us, we are committed to:<br />
• Put you first<br />
• Educate you in the market<br />
• Work with honesty<br />
• Listen to you and your loved ones<br />
• Follow-up and follow-through<br />
• Think outside-the-box
CLIENT COMMITMENT<br />
We are committed to providing first rate real estate services to our clients<br />
We put you first<br />
• We work for you because this is your<br />
transaction, your money, your home and<br />
your decision.<br />
• Our job is to facilitate, assist and advise<br />
you through the process.<br />
• We will not put our commission ahead of<br />
what’s best for you.<br />
• Our job is done when your goals are met!<br />
We educate<br />
• Our goal is to provide you with accurate<br />
price valuations, market knowledge and<br />
understanding.<br />
• We map the process so you know where<br />
you’re at and what your next steps are.<br />
• Our approach is hands-on to teach you<br />
how to identify value.<br />
• You will understand what you are signing.<br />
• We deal with lenders, home inspectors,<br />
contractors and other vendors on a<br />
regular basis.<br />
• We will give you solid recommendations<br />
about these matters if you need them.
We follow-up and<br />
follow-through<br />
• Our relationship with you does not end<br />
when the transaction ends.<br />
• Our commitment is to keep you<br />
connected with our network.<br />
• The highest compliment you can give us,<br />
is trusting us with your friends and family.<br />
We work with honesty<br />
• We will disclose all of our relationships<br />
in the transaction.<br />
• We will show all properties available in<br />
your price range.<br />
• We won’t mislead you to make you feel<br />
good.<br />
• We will advocate for you with integrity<br />
and professionalism.
We listen<br />
• We seek to understand your challenges,<br />
goals and needs and develop a<br />
customized strategy to achieve it.<br />
• We work as your guide to navigate and<br />
make sure you’re comfortable every step<br />
of the way.<br />
• During the course of working together<br />
you may share personal, financial and<br />
other information with us. We will not<br />
disclose this to anyone.<br />
• We promise not to push you outside your<br />
comfort zone or your maximum budget.<br />
We think outside-the-box<br />
• We create community events,<br />
opportunities to give back and a variety<br />
of other unique ways to connect buyers<br />
and sellers.<br />
• This ever-changing market requires<br />
constant innovation, adaptation and a<br />
creative approach to assist in finding you<br />
opportunities.<br />
• Our team utilizes our diverse backgrounds<br />
in finance and design to leverage the best<br />
results for you.
HOME<br />
LISTING<br />
PROCESS<br />
MEET YOUR SIX<br />
DEGREES TEAM<br />
Receive your custom<br />
marketing plan<br />
Evaluate comparable homes<br />
Analyze market trends<br />
Competitively price<br />
Select <strong>Listing</strong> Services<br />
APPLY TO COMPASS<br />
CONCIERGE<br />
GET IT READY<br />
Consider pre-inspections<br />
Complete needed repairs<br />
Consider possible upgrades<br />
Review comps in<br />
Compass Collection<br />
WEEKLY<br />
UPDATES<br />
Client progress report<br />
<strong>Listing</strong> statistics<br />
Price assessment<br />
Lead follow-up<br />
Buyer/Agent feedback<br />
SHOWINGS<br />
Broker events<br />
Opens houses<br />
Special events<br />
Keep the home showing-ready<br />
Try to get away at least one<br />
weekend to get the most traffic<br />
NEGOTIATE THE<br />
DEAL<br />
Break down all the elements<br />
of the offer, not just the<br />
price<br />
Due diligence on the buyer<br />
and their lending Mutual<br />
Acceptance<br />
TRANSACTION<br />
MONITORING<br />
We will keep you updated<br />
on all the moving pieces<br />
through closing - Buyer<br />
Contingencies, Inspections,<br />
Title, Financing Buyer loan<br />
underwriting<br />
APPRAISAL<br />
Looking for appraisal to<br />
come in at offer value<br />
PREPARE FOR<br />
LAUNCH<br />
Create the best first<br />
impression<br />
Staging or redesign<br />
Professional photos and<br />
floor-plans<br />
Thorough cleaning<br />
Signage<br />
Print Collateral<br />
LISTING<br />
LAUNCH<br />
Print and digital advertising<br />
Compass.com<br />
MLS<br />
Syndication<br />
Social Media<br />
CLOSING<br />
All seller possessions<br />
removed from interior,<br />
garage and yard<br />
(including - paints,<br />
cleaning supplies, garden<br />
shed, EVERYTHING!)<br />
Seller cleaning
THE SIX DEGREES FORMULA<br />
We cover the cost of these essential services when you list with us to ensure<br />
your home shows at its best.<br />
• Deep Cleaning ($450 value)<br />
• Window Cleaning<br />
• HD Photography<br />
• Drone Photography (if necessary)<br />
• Videography (if necessary)<br />
• Print Materials<br />
• Paid Digital Marketing<br />
• <strong>Listing</strong> Specialist<br />
• In-house Marketing Coordinator<br />
• In-house Design Consultant<br />
• Concierge Funds<br />
(managed by <strong>Listing</strong> Specialist)<br />
REIMBURSABLE:<br />
• Staging<br />
• Landscaping
PRE-LISTING CHECKLIST<br />
Get It Ready<br />
Here is our homeowner checklist to help you prepare your home for listing:<br />
INTERIOR<br />
Check and replace light bulbs<br />
Clean all filters and vents<br />
Remove personal photos<br />
Lock up medications and<br />
personal items<br />
Organize closet to show space<br />
Clear kitchen countertops<br />
Service HVAC and furnace<br />
Repair any leaks<br />
Remove all hazardous<br />
materials (ie old paint, fertilizer,<br />
chemicals)<br />
Recaulk tubs and toilets<br />
Clean carpets<br />
Paint and touch-ups<br />
EXTERIOR<br />
Clean up yard and remove any<br />
debris<br />
Organize outdoor toys and<br />
equipment<br />
Schedule haulers for junk<br />
removal<br />
Pressure wash driveway and<br />
patios<br />
Clean roof and gutters<br />
Clean or paint front door<br />
Add potted plants to front<br />
entrance<br />
Edge, mulch and add rockery<br />
**Consider boarding pets for duration of showings
Maximizing Value
LISTING UPDATES<br />
When you work with our team, we provide you with a plan and<br />
contractor resources to help your listing look it’s best. Bringing value to<br />
your home may mean improving existing features, adding or removing<br />
details and creating an overall finished look that helps attract a bigger<br />
buyer pool. The following pictures and services highlight the dramatic<br />
difference our team can make when we update a listing.
PHOTOGRAPHY<br />
Proponents of powerful imagery, Compass<br />
invests in visuals editors, creative producers,<br />
and the industry's most respected<br />
photographers to capture your home's<br />
finest selling points.
MAXIMIZING VALUE<br />
Staging<br />
When prospective buyers evaluate a home, they seek a space that they can<br />
make their own. A few simple shifts can dramatically impact your listing’s<br />
perceived appeal.
MAXIMIZING VALUE<br />
Compass Concierge Program<br />
Exclusive to Compass, our Concierge<br />
program will help prepare your home for<br />
the market. From deep-cleaning to cosmetic<br />
improvements, your Compass agent will<br />
work with you to assess every opportunity to<br />
elevate your home's value. Once the necessary<br />
improvements have been determined, Compass<br />
will cover all upfront costs, collecting payment<br />
for the services rendered at the time of the<br />
property's closing.<br />
No upfront costs. No hidden fees.<br />
compass.com/concierge<br />
Services may include:<br />
Deep cleaning<br />
Cosmetic renovations<br />
Decluttering<br />
Landscaping<br />
Interior & exterior Painting<br />
Staging<br />
Pest control<br />
Custom closet work<br />
Fencing<br />
Seller-side inspections<br />
+ evaluations<br />
Moving & storage<br />
Roofing repair<br />
Water mitigation<br />
Water heater<br />
Electrical work<br />
HVAC<br />
Plumbing Repair<br />
Sewer Lateral Inspections<br />
+ Remediation<br />
Before Compass Concierge<br />
After Compass Concierge
Compass Concierge Program<br />
Before Compass Concierge After Compass Concierge -<br />
Painting, lighting, cleaning, staging<br />
Before Compass Concierge After Compass Concierge -<br />
Exterior paint, landscaping and roof cleaning
Compass Concierge Program<br />
Before Compass Concierge After Compass Concierge -<br />
Painting, lighting, flooring, cleaning, staging<br />
Before Compass Concierge After Compass Concierge -<br />
Paint, flooring, lighting, cleaning, staging
Compass Concierge Program<br />
Before Compass Concierge<br />
After Compass Concierge - Lighting, cabinetry and appliances
Marketing Your Property
A Multi-Channel Marketing Approach,<br />
Designed to Stand Out<br />
From brochures and postcards to social media and emails, our<br />
marketing collateral effectively communicates your property’s<br />
story and attracts more potential buyers.
Social Media<br />
We engage brokers and buyers every day across five dynamic platforms.<br />
With this suite of promotional opportunities, your home can be<br />
spotlighted in a real-time, relatable and quantifiable way.<br />
250M+<br />
Annual website and<br />
social media impressions*<br />
*Sourced via Sprout Social and Google Analytics, 1.1.2020–12.31.2020.
Open House Events<br />
There's no better way for buyers to experience a home's merits than<br />
in person. We host creative events to showcase your home. From wine<br />
and cheese events to a neighborhood social or by partnering with a<br />
local lender, charity, Girl Scout troop or an artist. We use our teams<br />
creativity and connections to bring buyers to your home.<br />
59%<br />
of homebuyers<br />
attend an open house<br />
during the home shopping<br />
process*search process<br />
59%<br />
of homebuyers<br />
attend an open house<br />
during the home shopping
Your Buyer Follows Compass<br />
#1<br />
Real estate website in 2019 + 2020,<br />
Webby Awards People’s Voice Winner*<br />
Monthly Website<br />
Visitors<br />
4.7M<br />
1.3M<br />
139K<br />
167K<br />
232K<br />
CBBain Windermere John L Scott Sotheby's COMPASS<br />
*The Webby Awards<br />
2019 (winners.webbyawards.com/2019/websites/general-websites/real-estate/81277/compass).<br />
2020 (winners.webbyawards.com/2020/websites/general-websites/real-estate/81277/compass).<br />
**Website traffic sourced via SimilarWeb, 02..01.2021 - 02.28.2021
Reach More Prospective Buyers with<br />
Intelligent Digital Advertising<br />
By leveraging Compass’ digital advertising tools and partnerships<br />
across social media and advertising throughout your listing process, we<br />
can generate demand to sell your home faster, and we meet potential<br />
buyers where they are, online.<br />
Why Paid Advertising Matters<br />
• Reaches passive buyers<br />
• Drives more private tour requests<br />
• Brings more open house visitors<br />
• Accelerates the transaction timeline<br />
• Improves chances of competing offers<br />
• Can drive a higher purchase price
Sourcing Your Buyer<br />
The next owner of your home could be searching for<br />
properties anywhere. That’s why we’ll pair predictive data<br />
with a multifaceted marketing plan — to ensure your listing is<br />
seen by each and every prospect.<br />
51%<br />
Buyers who found<br />
their home online<br />
30%<br />
Buyers who found<br />
their home by working<br />
with a dedicated<br />
buyer's agent<br />
19%<br />
Buyers who found<br />
their home via<br />
signage, networking,<br />
print ads, or other<br />
method<br />
Source:<br />
National Association of Realtors, 2018
<strong>Listing</strong> Logistics
Pricing Your Property to<br />
Maximize Buyer Activity<br />
A property receives the most traffic within the first few weeks of hitting the<br />
market. It is important to get the price right in order to gain the attention<br />
of interested buyers and maximize your home’s position in the market.<br />
Ideal Time<br />
to Sell<br />
Activity<br />
Buyer<br />
Activity<br />
Drops<br />
Perceived Value of<br />
House Drops<br />
0 1 2 3 4 5 6 7 8<br />
Number of Weeks
How Will We Monitor the Market and<br />
Asssess Our Strategy?<br />
Using proprietary tools such as Collections and Insights, we keep you<br />
informed of market conditions and traffic to your property.<br />
Collections allows us to have a<br />
collaborative conversation on your<br />
home selling process with instant<br />
updates on comparable listings<br />
and access to insider knowledge<br />
previously only available to the<br />
agent community.<br />
Insights is a detailed, custom<br />
dashboard that allows us to<br />
assess the impact of our online<br />
marketing campaigns in real time.<br />
By capturing this data, we are<br />
able to further target our ads to<br />
buyers most interested in your<br />
home.
Compass Advantages
A Message From<br />
Our Founder<br />
My earliest inspiration for Compass came from<br />
someone I greatly admire who is now an agent<br />
at Compass: my mother. Growing up, it inspired<br />
me to see how hard she worked and how much<br />
she cared about the people<br />
she served.<br />
Today, the thousands of incredible<br />
entrepreneurs who make up our coast-to-coast<br />
community of real estate agents continue to<br />
inspire me and guide our vision for an industry<br />
reimagined at Compass.<br />
We invite only the most talented, highestintegrity<br />
professionals in the country to join<br />
Compass and then we give them what my<br />
mother never had: the same incredibly high<br />
level of support, care, and expertise that they<br />
provide to sellers like you.<br />
Partnering with top technology, business, and<br />
marketing leaders, we’ve developed a fleet of<br />
these world-class entrepreneurs to ensure every<br />
step of your experience is seamless. As you’ll<br />
find in the pages that follow, we’ve<br />
made it our mission to invest in our agents<br />
so that they can invest in you, from granting<br />
buyers an exclusive first look at your home<br />
to empowering you with interest-free loans<br />
to make improvements to your property for a<br />
faster, more lucrative sale.<br />
Like you, I understand the importance of<br />
choosing an advisor with the utmost integrity<br />
and skill. Buying or selling a home is often the<br />
most important financial decision a person<br />
will make in their lifetime; it can help make the<br />
future you imagine for yourself and your family<br />
possible. But it’s also about finding a property,<br />
a neighborhood, a community that makes you<br />
feel like you truly belong — which is why at<br />
Compass, we know that the key to selling your<br />
home is to help its next owner fall in love with it,<br />
the same way you did.<br />
The agents of Compass inspire me daily,<br />
but the community we’ve built together is<br />
wholly inspired by you. I want to thank you<br />
for providing this opportunity to the agent in<br />
front of you, and by extension, to all of us at<br />
Compass. Your trust is something we don’t<br />
take lightly and I am personally committed<br />
to providing every resource at our disposal<br />
to achieve your goals. Our mission is to help<br />
everyone find their place in the world and<br />
we’re honored to help you embark on your next<br />
chapter, wherever it may lead.<br />
Sincerely,<br />
Robert Reffkin<br />
Founder & CEO
A Network of Top Real Estate Agents<br />
Ready to Bring You Your Buyer<br />
$150B+<br />
2020 Sales Volume<br />
350+<br />
Offices<br />
19K+<br />
Agents
Giving Back to Our Communities<br />
Compass Cares empowers agents to support meaningful causes<br />
right where it counts most — in your neighborhood.<br />
100%<br />
Of transactions contribute to<br />
a donation in your community<br />
$2.5M<br />
Donated to strengthen<br />
our communities to date<br />
2,500+<br />
Organizations supported<br />
The Six Degrees <strong>Team</strong> Gives Back<br />
Our team is committed to giving back to our local community through<br />
fundraisers and donations to organizations such as Washington Kids in<br />
Transition, Edmonds Food Bank, Pallet Homeless Shelters, Days for Girls<br />
and Parkview Services.
National Rank<br />
In just six years, Compass has swiftly ascended to become the nation's<br />
#3 brokerage by volume and the the #1 largest independently owned<br />
brokerage.*<br />
Rank Company Volume<br />
01 NRT LLC $176B+<br />
02 HomeServices of America, Inc. $135B+<br />
03 Compass $45B+<br />
04 Douglas Elliman Real Estate $28B+<br />
05 eXp Realty $19B+<br />
#1<br />
Largest<br />
Independent<br />
Real Estate<br />
brokerage *<br />
#3<br />
Real Estate<br />
brokerage in<br />
the nation<br />
06 Hanna Holdings $16B+<br />
07 HomeSmart $12B+<br />
08 William Raveis Real Estate, Mortgage, and Insurance $11B+<br />
09 Keller Williams Realty, GO Management Offices $9B+<br />
10 @properties $9B+<br />
*Compass 2018 sales volume is reflective of partnership with Pacific Union and Alain Pinel.<br />
Source: REAL Trends 2019
SIX DEGREES TEAM<br />
TEAM@SIXDEGREESTEAM.COM | 206.456.4600