allure 28032021

Rise Of Social Media
Influencers
March 28, 2021

6
IN THIS ISSUE
email: allurefortheworld@vanguardngr.com
HAPPINESS
4 Cover: Rise Of Social Media
Influencers
6 Sexmatics: Make Him Scream
With Pleasure
CELEBRATION
3
7
6
Fashion : How To Rock Velvet Like A Pro
Beauty : 9 All Day Beauty Products Must-
Haves
7
28 MARCH 2021
8 Instagram Moments
WELCOME...
The advent of the social media has,
in many ways, been a blessing and
made life easier. For those who don’t
like to go out too much, the social
media has eased communication and
the way we do things.
With its relevance to our lives came
also men and women who took
advantage of what these platforms
offer and used it as an avenue to not
only project themselves, but did it to a
point that they have become so
valuable that money can be committed
to them and what they bring to the
table. These personalities are called social media influencers!
In recent years, the number keeps swelling and so is their
influence. To the onlookers and fans of these individuals, the
world of the influencer is viewed as paradise that non-influencers
dream to be in.
Brands who wish to reach these teaming fans of influencers
tap into their network to communicate with potential customers
and increase their acquisition.
A survey by Nielsen, revealed that 92% of customers trust
an influencer more than an advertisement or traditional celebrity
endorsement. In other words, consumers tend to trust a product
if it is presented by an influencer. This way, influencers get juicy
endorsements as they help to grow the economy with the
content they create.
As more people become influencers, the competition
between them gets stronger as each try to catch the attention of
brand promoters seeking to drive sales and generate leads.
On this edition, we feature some top Social Media Influencers
who are also famous YouTubers. Pg 4-5. The very luxurious
velvet fabric is making its way back into our wardrobes. See
how to rock it like a pro. Pg 3. Line your dresser with essential
beauty products must-haves. See list
on page 7.
J . E
Peep into the bedroom and find out
Jemi Ekunkunbor
what’s being shared on our columns –
lookposh2017@gmail.com
SEXmatics and Design Intimacy.
08052201126
It’s our last edition for March!
Have a great Sunday.
Quotes
“Fire is the test of gold;
adversity, of strong men.”
- Martha Graham
“Women who seek to be
equal with men lack
ambition.”
- Timothy Leary
“It is easier to find men
who will volunteer to die,
than to find those who are
willing to endure pain with
patience.”
- Julius Caesar
“Women will never be as
successful as men because
they have no wives to
advise them.”
- Dick Van Dyke
8
EDITOR
JEMI EKUNKUNBOR
ASST. EDITOR
YEMISI SULEIMAN
REPORTER
Josephine Agbonkhese
COPY EDITOR
DODOIYI WILLIAM-WEST
PHOTO
OSCAR OCHIOGU
(08034746487)
TEAM
CONTRIBUTORS
LINDA ORAJEKWE
ADESUWA
EWOIGBOKHAN
BAMIYO ISELEMA EMINA
LAYOUT / DESIGN
OLAYIWOLA AJAGBE
HEAD OF PRODUCTION
CHARLES KAMMA
HEAD MARKETING
JANET NAJOMOH
(08037156911)
Printed and published by Vanguard Media Ltd
Vanguard Avenue Kirikiri Canal; P.M.B 1007
Apapa, Lagos.

Necklace
FASHION
earrings
Accessorise
minimally
velvet
top
V- neck velvet
dress
Velvet by itself already looks
luxurious. When accessorizing,
apply the ‘less is more’
philosophy.
When wearing a deep v-neck
top, accessorise it with a dainty
necklace.
Low waist
velvet
pant
Team it with
other styles
When wearing velvet, it needn’t be
all velvet. You can team a velvet pant
with a cotton tee, or a velvet top with
a bodycon lycra skirt.
How To Rock
velvet
Like A Pro
By - Temitope Ojo
It’s not everyone’s
thing to make a
smashing style
statement in velvet.
The smooth and
luxurious-looking
fabric is no doubt
very tempting, but if
not done right, can
make you look way
over the top or just
plain untidy. Keep
these basic tips in
mind and go rock
velvet like a pro.
wrap
blouse
Low waist
velvet
pant
Go for intricate
patterns on
velvet
If plain velvet is
boring, then add to
its texture and look
by opting for
intricate patterns
on velvet. Be it a skirt,
jacket or even shoes,
the patterns will
elevate your look.
Intricate
pattern skirt
strappy
sandals
Pick rich,
deep shades
When you think
velvet, you instantly
think rich! Velvet
alludes luxury, so
picking deep colour
tones like black, navy,
mustard, deep red
would be a smart
thing to do. Colours
with a deeper hue
ensure that you
are doing justice
to this fabric.
Chic ama
March 28, 2021 / 3

REPORTAGE
Rise Of
Social Media
Influencers
Erica Nlewedim
Ex Big Brother Naija Lockdown star
Erica Nlewedim is the most marketable
lockdown star at the moment.
Though disqualified from the reality TV
show earlier than expected, Erica’s
profile has continued to rise, thanks to
her die-hard fans who vowed to keep
her going no matter the circumstances.
Focusing more on marketing, travel and
adventure, she has daily post which
documents her life, products and
brands she is promoting, as well as the
places she had traveled to, for the
pleasure of her millions of followers.
Star girl as she is fondly called,
Erica has positively influenced
consumer choices for some top brands
including; Star Radler, Kukus hair,
Swarosvky Nigeria, Legend Nigeria
Travel Beta amongst others.
Laura
Ikeji
Kanu
Owner Laura Ikeji fashion store,
Author and YouTube creator, Laura is
one of the earliest and most
prominent Instagram influencers in
their niche. With close to 3 million
followers, she’s hustling the Instagram
scene with her dance moves and
attractive beauty and fashion photos,
while constantly filling our feeds with
fascinating insights into her life.
Having established her own fashion
store and YouTube channel, her
influence on the social media
platforms is far-reaching, allowing her
to promote her own products as well
as those of her sponsors to millions of
people every day. Laura is author of
the book, How to make Money on
Instagram.
Words By - Yemisi Suleiman
Social media, no doubt, has created
new opportunities for marketers
to expand their strategy beyond
traditional mass-media channels.
It is the era where corporate
organisations and individuals alike use
celebrities or persons with a huge
following on social media platforms,
particularly Instagram (for its visuals and
edge) to create awareness for their
brands. These social media influencers
offer advice on what products or services
to use, and what lifestyle choices to make.
And of course, if the followers trust the
personality, it’s a done deal.
We have listed 7 of today’s most popular
influencers on social media, who became
famous mostly because of their expertise,
and have had the most success at making a
living off the social media scene.
While our list might not be made up of
the most-followed celebrities you can find
across Instagram, there is no denying
that, a few people have succeeded at
hustling the Instagram game.
4 / February 28, 2021

REPORTAGE
Nengi
Hampson
Nengi Hampson is one influencer
who became famous, again, thanks
to social media. Gaining stardom
with the Big Brother Naija
Lockdown edition, Nengi has
managed to maintain her
supporters on Instagram. With
millions of dedicated followers, this
reality star turned actress, certainly
gained the support necessary to
grow her audience. Nengi who is
Senior Special Assistant to Bayelsa
State Government on the Girl
Child, is also a well-known
ambassador for beauty brands and
teams up with a number of other
lifestyle brands, to make the perfect
content for her followers.
Maryam Apaokagi
One of the youngest influencers on this list,
Maryam Apaokagi known professionally as
Taaooma, has worked her way up to becoming
one of the foremost social media comedians to
watch today. Her keys to success have been
showing off her talent with her very creative,
educative and absolutely witty contents. Taking on
multiple characters, Taaoma creates brands
awareness for her clients via short comedy skits,
which are often quite entertaining and informative to
her followers. Her work has earned her about
2million followers on Instagram and, more than a
million on YouTube and still going strong.
Toke
Makinwa
Media girl, author and entrepreneur,
Toke Makinwa has become a powerful
influencer thanks to her dedicated 4.3
million followers. Also known as a
fashion influencer, filling our instagram
feed with bold, eye-catching images,
Toke’s feed is the place to be for fashion
inspiration. Bringing on her social
intellect, she created the vlog ‘Moments
with Toke’ where she engages her
followers on different lifestyle issues,
which endeared her to many and
gaining more followers as a result.
Being a versatile woman, she flaunts
her socialite status, and fashion and
beauty line through her Instagram posts.
She also makes good money off
sponsored posts.
Samuel Perry
Dabo Adebayo
Dabo Adebayo, known by his stage name
Mr Macaroni is the definition of internet
success. Before YouTube, Facebook, and
Instagram, no one had ever heard of this
creator. Today he’s one of the most popular
people on social media, best known for his
comedy skits on Instagram and Facebook.
He is also famous for marketing brands,
products and services through his comedy
skits, while passing the message to his
numerous followers across various social
media platforms
Another internet personality who found
fame through his comic videos on
Instagram, Samuel Perry also known as
Broda Shaggi with over 7 million
followers, thanks to his posts that make
people laugh. The University of Lagos
theatre arts graduate, is famous for his
comedy skits and other fun visuals.
Everything he posts is designed to get
you to laugh or smile, making life’s
stresses easier to contend with.
Today, Samuel is a strong influencer
sponsored by many brands, and his
fame has given him success offline, with
him being a part of television adverts for
communications giant Glo Nigeria
amongst other top brands. His hilarious
online antics have also landed him
several movie roles in Nollywood. He is
also known as one of the most influential
personality on Instagram.
March 28, 2021 / 5

with Adesuwa 07052403531 | adesuwaewoigbokhan@hotmail.com
MAKE HIM SCREAM WITH PLEASURE
M
en, on a good day are hardly
vocal when busy under the
sheets because they are the
ones doing the stuff that make
their lovers scream. Although
it’s really not impossible for men to scream
too during love making, but it’s women who
naturally moan and groan a lot.
I am sure almost everyone would agree
with me that love making is an essential part
of our lives. So for something that vital, it is
really worth going the extra mile to make it an
unbelievable experience.
Here are some amazing sex moves that
will make him scream and beg for more.
Sex on the couch - You don’t have to go
to your bedroom every time you are horny, just
do it anywhere as it will heighten your adrenaline
level, including doing it in some forbidden places
like in the shopping mall toilet or in a movie
theater. And if you decide to stay at home, do it
on the couch. Imagine the two of you watching a
movie under a duvet and suddenly, you feel his
fingers all over you.
Copulate in front of a mirror - Seeing what
both of you are doing in front of the mirror is enough
for you to climax in the quickest possible time. The
fun here is that, you can see things that you wouldn’t
be able to see if you were just having your normal
regular sex. Just in case you don’t have a mirror
anywhere close to the bedroom, you can make
provision to bring one or put one on the ceiling if
needed, pleasure is 100% guaranteed.
Dirty talk during a blow job - There’s
nothing hotter than a woman who talks dirty
during a blow job while starring into her
mate’s eyes. This move will make every guy
scream and beg for more because, you are
making his fantasy real, and definitely will
not be able to hide how thrilled he is.
Shower sex - Always a first time, in
case you have not tried this kind of sex, you
can give it a try. With the two of you naked
and wet, the water running down your bodies
will make him so horny, so this is something
you can do to spice your sex life up. The
final icing would be when you deliberately
drop the soap, take it from me, it always
works the trick.
Play with his balls - Never ignore this
part of a man’s body. Don’t focus on his
manhood alone during blow job. A little
attention in that area is every guy’s wet
dream come true. The right touche can make
him feel like he’s on cloud nine
Surprise him - Catch him off guard by
indulging in something new and unexpected;
possibly something he has been hinting at,
or something you know for sure he will like.
Whatever the choice, be sure that he doesn’t
see it coming so he is caught
unawares.
Touch yourself - Very few
things are actually hotter than the
sight of a lady touching herself in
front of her man. The crazy
thoughts that go through his mind
when you do this is hot enough to
make him scream.
Knowing all these secrets, are
you already to make your partner
moan and scream? All in good
time for that man who loves you a
lot and deserves all the sexual
pleasures.
You can use dark accents of
navy blue, hunter green or
pewter grey as well, but for the
most peaceful feel, decorate
mostly in soft colours and white.
HOW TO CREATE A
RELAXING BEDROOM
The bedroom is designated to calm and comfort you. Bring the
peaceful feeling in and keep the hustle-and-bustle of the rest of your
house out by following these tips to create a relaxing bedroom that
will restore your energies.
TIDY UP: First and foremost, you should make
sure your bedroom is clean. With a clean, fresh
space, there’s less to overwhelm your senses,
plus, it’ll help you appreciate the things you love
about your room.
COLOUR IT CALM: The most relaxing
bedrooms are painted in cool colours that bring to mind a peaceful day.
6
/ March 28, 2021
PLANTS: Living plants bring a
sense of life, tranquility, and
health that can’t be matched
by other bedroom accents.
Choose one large plant for the
corner, or several smaller plants
grouped on your dresser or
nightstand.
GET RID OF CLUTTER: Try
and get rid of unnecessary
things from your bedroom.
Decluttering can help you
decide which items bring actual
value and which do not.
LIGHT YOUR FAVOURITE
CANDLES: Candles are great
for stressful times because they
can remind us of our favourite
places and memories. Lighting
one you love before you fall
asleep can be very soothing.
Just don’t forget to blow it out!

Perfume
More than your visual appearance,
your fragrance tends to precede in
adding further context and depth to
your attire and appearance. Smelling
good is a luxury.
Mascara
The key to a great
makeup look is always
mascara. It opens up
your eyes and makes
you look awake, even
when you’ve put
nothing else on. Always
opt for one that is
both lengthening and
volumizing. It’ll make
your lashes long, thick,
and hold a curl in place
all day long,
All Day
Beauty
Products
Must-Haves
by - Rita Okoye
When it comes to all day beauty products, all a
woman should focus on are products that will
help sort out her basic beauty needs.
We have carefully picked out 10 important
beauty products that shouldn’t be found
missing in your make up bag or on your
dresser.
BEAUTY
Setting powder
A top-notch setting powder is a
non-negotiable must-have in any
makeup kit. Especially when heat
and humidity can ruin a makeup look
before it’s even done.
The Hand
Treatment
In today’s world
of frequent
hand-washing
and sanitizing
which has
become the
order of the day,
no thanks to
COVID-19 virus
hand creams
help keep your
hand hydrated
and mositurised.
Eye Cream
Makeup
Remover
The under eyes skin is the
thinnest and driest and need
the most help. Get an eye
cream that you can use day
and night. The cream has
to be relaxing, cooling, and
smoothing
under the
eyes.
Whether you apply a full
face or the basics, you
need a makeup remover.
The first rule of skincare
is taking your makeup off
and cleansing your face
before bed.
Red
Lipstick
Long-lasting,
luxury red
lipstick that
has a smooth
texture is also
an essential
beauty item. Red
Lipstick always
comes handy,
even when
you have less
makeup on.
Neutral Eye shadow Palette
Eye shadow palettes have the unique
ability to create both subtle and bold
looks. With a mix of glimmering
shimmers and luxurious matte
shades, you can create looks for day
and night-time.
Sunscreen
Mineral sunscreen keeps your
protects your skin from the harsh
rays of the sun, while also giving
it a healthy glow and moisturized
appearance. This is a beauty
essential, all day long.
MOCHEDDAH
March 28, 2021 / 7

Stories by -
Josephine Agbonkhese
It’s a silver jubilee
anniversary for the
Ekehindes
Nollywood screen goddess, Omotola
Jolade-Ekeinde, and her husband, Captain
Matthew Ekeinde, last Tuesday, marked
their 25th year wedding anniversary,
flooding our timelines with stunning
photos. Interestingly, it was also Captain
Ekehinde’s birthday.
The award-winning actress, wrote on her
timeline:
“25 years Strong! Happy Marriage
Anniversary to us,” This was followed by
series of posts recollecting how she was
severally told she “wasn’t the marrying
type,” until she was convinced when she
met “this young pilot” that marriage would
be worth it.
Omotola, aka Omo Sexy, is one of
Nollywood’s darlings whose marriages
have survived the test of time as well as
the odds of being a celebrity.
Their marriage is blessed with four
children; Princess, M.J, Meraiah and
Michael.
Omotola Jolade-Ekeinde,
and her husband, Captain
Matthew Ekeinde
Kataluna
Enriquez
Biological male is one step
closer to winning Miss USA
Kataluna Enriquez, a biological male, last week,
won the Miss Silver State USA pageant, an event
considered the biggest preliminary competition for
the Miss Nevada USA pageant scheduled for June.
Enriquez will automatically now move on to
the state-wide competition in the pageant circuit
that leads to Miss USA and, eventually, the Miss
Universe competition. Transgenderism is actually
gaining popularity in progressive circles with
pressure mounting to avoid even the slightest
appearance of discrimination. Enriquez called
the experience “a celebration of womanhood and
diversity and this celebration of being your true self.
Prof Ibiyinka
Fuwape
She’s A Boss’ debuts in
celebration of womanhood
In celebration of the International Women’s
History Month, She’s A Boss, a television show,
has debuted exclusively on Ogéllé, a video
sharing platform. The show aims to feature
conventional and unconventional bosses, to bring
to reality the other side of the African woman’s
story from various fronts. Anto Lecky, Anchor,
She’s a Boss, expressed her excitement in
leading “such an inspiring show that will explore
our collective and kindred spirit as Africans, while
the Founder/CEO of Ogéllé, Osita Oparaugo, told
Allure the platform will not relent in celebrating
women regardless of class and status.
Prof Ibiyinka Fuwape wins
AU award for scientific
excellence
It appears the year 2021 is going to be a
year of global wins for women. Following on
the heels of Dr Ngozi Okonjo-Iweala as World
Trade Organisation, WTO, DG, another ground
has been broken by a Nigerian academia, Prof
Ibiyinka Fuwape.
A Professor of Physics, Fuwape, has been
awarded the African Union Kwame Nkrumah
Regional Award for Scientific Excellence, 2020
edition for her outstanding contributions to
cutting edge research in the areas of Climate
Change, Air Quality, and Biophysics
The award, instituted by the AU, honours
African scientists for achievements and
discoveries in science, technology, and
innovation.
Prof Fuwape, currently Vice Chancellor of
Michael and Cecilia Ibru University, Agbarha-Otor,
Delta State, also heads the Condensed Matter
Research Group, domiciled at Federal University
of Technology, Akure.
Christiana Boluwade unveils
new movie series ‘Retribution
’Rising American-based Nigerian filmmaker and
actress, Christiana Boluwade, has premiered her
new movie series titled ‘Retribution’ (Esan), via her
YouTube TV channel. Boluwade has produced flicks
like ‘Taloloko’, ‘Okun-ebi’ and ‘The Fight’ amongst
others.
Retribution, her sixth movie production, centres
around Tokunbo, an affluent auto dealer who is
married to a successful entrepreneur, Posi, but travels
around the country with all kinds of girls in sizzling
romantic escapades even though at home, he is
known to be a gentleman. The series directed by Ola
Yusuf features Christiana Boluwade, Idowu Akinsade,
Kehinde Olatunji and Mary Akinneye among others.