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REPORTAGE<br />
Rise Of<br />
Social Media<br />
Influencers<br />
Erica Nlewedim<br />
Ex Big Brother Naija Lockdown star<br />
Erica Nlewedim is the most marketable<br />
lockdown star at the moment.<br />
Though disqualified from the reality TV<br />
show earlier than expected, Erica’s<br />
profile has continued to rise, thanks to<br />
her die-hard fans who vowed to keep<br />
her going no matter the circumstances.<br />
Focusing more on marketing, travel and<br />
adventure, she has daily post which<br />
documents her life, products and<br />
brands she is promoting, as well as the<br />
places she had traveled to, for the<br />
pleasure of her millions of followers.<br />
Star girl as she is fondly called,<br />
Erica has positively influenced<br />
consumer choices for some top brands<br />
including; Star Radler, Kukus hair,<br />
Swarosvky Nigeria, Legend Nigeria<br />
Travel Beta amongst others.<br />
Laura<br />
Ikeji<br />
Kanu<br />
Owner Laura Ikeji fashion store,<br />
Author and YouTube creator, Laura is<br />
one of the earliest and most<br />
prominent Instagram influencers in<br />
their niche. With close to 3 million<br />
followers, she’s hustling the Instagram<br />
scene with her dance moves and<br />
attractive beauty and fashion photos,<br />
while constantly filling our feeds with<br />
fascinating insights into her life.<br />
Having established her own fashion<br />
store and YouTube channel, her<br />
influence on the social media<br />
platforms is far-reaching, allowing her<br />
to promote her own products as well<br />
as those of her sponsors to millions of<br />
people every day. Laura is author of<br />
the book, How to make Money on<br />
Instagram.<br />
Words By - Yemisi Suleiman<br />
Social media, no doubt, has created<br />
new opportunities for marketers<br />
to expand their strategy beyond<br />
traditional mass-media channels.<br />
It is the era where corporate<br />
organisations and individuals alike use<br />
celebrities or persons with a huge<br />
following on social media platforms,<br />
particularly Instagram (for its visuals and<br />
edge) to create awareness for their<br />
brands. These social media influencers<br />
offer advice on what products or services<br />
to use, and what lifestyle choices to make.<br />
And of course, if the followers trust the<br />
personality, it’s a done deal.<br />
We have listed 7 of today’s most popular<br />
influencers on social media, who became<br />
famous mostly because of their expertise,<br />
and have had the most success at making a<br />
living off the social media scene.<br />
While our list might not be made up of<br />
the most-followed celebrities you can find<br />
across Instagram, there is no denying<br />
that, a few people have succeeded at<br />
hustling the Instagram game.<br />
4 / February 28, 2021
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