Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
USA
the HairMagazine
BLONDE FOR ALL
Blonde is for all seasons
and ages - go for it!
HAIR & NOW
Runway creativity,
long locks, and trends
PLUGGED IN
The latest updates on
tools and education
Dedicated
to perfectly toned
blonde hair
BLONDME ®
BLONDE TONING
- pH neutral toner mixture with
integrated Bond Enforcing
HydroLock Technology
- Deep Toning for optical dimension
on previously lightened dark bases
- Versatile application for brush
and bottle
editorial
Recently a word has been rattling around in my brain for what I think are most likely
obvious reasons: zeitgeist - or the defining spirit of mood for a particular period of
history. Certainly the past year and the months that lie ahead will leave their mark on
global culture, societies, and economies. During lockdowns and with limited travel
Hair: Maggie Hancock
Schwarzkopf Professional USA
Digital Artistic Team
Photo: Vera Maslieva
“Optimism doesn’t wait on
facts. It deals with prospects.”
Norman Cousins
opportunities, we have had to adapt to working at home and online shopping, likely
buying only the indispensable, and learn to rely on digital platforms for information,
and social contacts. So it stands to reason that the pandemic
zeitgeist will reflect a renewed
appreciation for personal contact with
friends & family, as well as services like
hairdressing and beauty treatments.
And now, with several Covid vaccines finally being distributed, this spring is
delivering hope and a sigh of relief for both hair salons and their clients, all of whom
are clambering to return to normal. These are the reasons why this issue contains
trend and salon tool updates, as always, as well as Maggie Mulhern’s special feature on
education – everything salon pros need to successfully reopen.
Marie Scarano
Keep up with the buzz at
www.esteticamagazine.com
NEW 2021
COLOURS
Nordic Ice &
Russian Grey
What’s NEW at
DENMAN?
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AWARD WINNING
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Estetica n. 1/2021
contents
PUBLISHER AND
MANAGING DIRECTOR
Roberto Pissimiglia
EDITOR-IN-CHIEF
Marie Scarano
esteticausa@estetica.it
INTERNATIONAL
EDITOR-IN-CHIEF
Laura Castelli
l.castelli@estetica.it
INTERNATIONAL
EDITORIAL COORDINATOR
Serena Monachesi
s.monachesi@estetica.it
INTERNATIONAL ADVERTISING
COORDINATOR
Monica Tessari
m.tessari@estetica.it
LAYOUT
Manuela Artosi
m.artosi@estetica.it
Davide Cardente
d.cardente@estetica.it
ADVERTISING & P.R.
Nives Carena
nivescarena@estetica.it
ESTETICA USA
EDITOR-AT-LARGE
Maggie Mulhern
ESPAÑA
Bel M. Dolla
Elisabet Parra, Cristina Hernández
DEUTSCHE AUSGABE
Michaela Dee
FRANCE
Marie Coccoluto
UK
Gary Kelly
ITALIA
Lucia Preziosi, Glorianna Vaschetto
DIGITAL
Erica Balduini, Ludovica Cavalli,
Erika Marchese, Wilma Sommariva,
Valentina Stella
Photoshoot Cover Story 6
Fashion Catwalks Spring/Summer 2021 8
Looks Luscious Lengths 14
Education Just do it! 20
Vision Do your own thing! 24
Tools Cool news... 82
Products 89
international trends
Hair now inspired by then 33
How Hime are you? 34
Spring comes with a yearning
for more color and fresh
fashions.
Rétro Inspire 44
Inspired by the classics,
but with contemporary
touches - pure creativity.
Our Schwarzkopf
Professional cover story
and lots of looks for
long locks.
USA
139
the HairMagazine
USA
Cover Image
Hair: Schwarzkopf
Professional USA
Digital Artistic Team
Photo: Vera Maslieva
BLONDE FOR ALL
Blonde is for all seasons
and ages - go for it!
HAIR & NOW
Runway creativity,
long locks, and trends
PLUGGED IN
The latest updates on
tools and education
Cover Story
1/21
cover USA Spring 21 OK.indd 1 19/03/21 11:14
The Schwarzkopf Professional 2021 Generational Blonde
campaign showcases formulas for blondes of all ages!
There’s a saying that every woman should be a blonde at least once in her life and now it is possible for even those who were
hesitant to make such a big change or were convinced they had just put it off for too long. Thanks to the gen-crossing vision
of colorists Maggie Hancock (@MaggieMH) and Linh Phan (@BeScene), and of course Schwarzkopf BLONDME lightener,
color and care products, stunning results can be created on all hair types! The Generational Blondes campaign will run on
all Schwarzkopf Professional’s USA social media channels, starting with a YouTube
documentary that follows four women on their journeys to become blonde and
culminating with step-by-step tutorial videos that teach stylists how to formulate
color for each age range and replicate each of these fashionable look.
“I have used BLONDME products on clients of all ages, and the result is always the
same,” said Maggie Hancock, of Phan Hous Salon in Scottsdale, AZ. “When I spin
that chair around and the client sees her hair in the mirror, I witness a complete
transformation that isn’t limited to just her hair. No matter what her age, the client has
more confidence, feels sexier, and walks out with more swagger. It’s my favorite part
of what I do each day.”
The Generational Blonde campaign is all about making a woman’s blonde
dreams come true while remaining true to her own self and lifestyle.
photoshoot
7
Bronx Banco PO
Dior
Chanel
Chanel
Catwalks
Fantasy. Culture. Flexibility:
Three keywords to define Spring.
Ready, steady, flourish and go!
Laura Castelli
Bora Aksu
Catwalks Photos: IMAXtree.com/Andrea Adriani
Francesca Liberatore
Hugo Boss
Ports 1961
Dolce&Gabbana
Chanel
Etro
Etro
Max Mara
Valentino
Everyday life seems all uphill when it’s made
up of lockdowns. But it is “when the going
gets tough that the tough get going”
and hairstylists are winning the
battle. They know how to stay close
to their clients, even from afar,
by offering online advice and
tips. Sometimes it’s just
a scarf, some moisture
to tame unruly hair,
clips or a strategic
ponytail!
Chanel
Drome
Tommaso Aquilano
Ports 1961
Fendi
Versace
Versace
Isabel Marant
Valentino
fashion
9
Max Mara
Francesca Liberatore
Etro
Milano Moda Graduate
Ethnic is a style defined by its differences and the
beauty of contrasts. This season has seen it
triumph in its textures, super-sized and
mini-braided versions. Beauty is at the
root: to highlight, texturize, enhance.
Even with the emergence of the
hijab, beauty is still there, for
everyone to see.
Valentino
Gauchere
Salvatore Ferragamo
Gauchere
Balmain
Balmain
Maitre Pierre
Ports 1961
Ports 1961
Dior
Koche
Fendi
Dolce&Gabbana
Valentino
Yamamoto Ports 1961 Dolce&Gabbana
Blumarine
Dior
'
Blumarine
Dolce&Gabbana
When time is on hold,
we always look to the
past, searching for magic
and yearning for the
desire to dream, always
aspiring towards
beautiful hair. The idea
of dedicating time to
crimping or cropping
à la 1930s, or riding on
a whim and wearing
the iconic mullet,
immortalised by David
Bowie but so easy to
update for the present.
fashion
11
Enfants Deprimes
Enfants Deprimes
Kenzo
Alexandre Mattiussi
Versace
Milano Moda Graduate
Balmain
Completely at ease in their renewed
guise of the metropolitan dandy, men
are the protagonists of the season,
more than eager to test themselves
and gamble in the fashion stakes
after rediscovering themselves
in the lockdown bathroom
mirror, they live and
breathe the
opportunity to
thrive on
change.
Salvatore Ferragamo
Kenzo
12 fashion
Dolce&Gabbana
Max Mara Balmain
Ferretti
Valentino
If hair is the language of choice, then the fringe is a
declaration, a unwritten code for those with courage. Once
done it is irreversible, in substance and in principle. An important
statement, it’s proclamation is made and no discount is offered.
It’s how and why she always knows when to be her own woman; be she
romantic with gentle and soft curls and ringlets, fragmented and broken
by indecision, or resolutely Japanese, clean and super short.
Vien
Vien
Vien
Vien
Valentino
Drome
Drome
Hermes
Luscious Lengths
The world is embracing longer hair, either by choice or
necessity! Here’s a look at how lengths are trending...
Gary Kelly & Marie Scarano
Long months of on-and-off lockdowns has made it difficult to clinch a hair appointment. So hair has definitely been
getting longer and clients are demanding that those lengths they nurtured through lockdown be kept in absolute top
condition and looking their best. We’ve brought together the hair expertise of salon professionals to take a closer look
at this growing trend.
EFFORTLESS BEAUTY
“I love this look because the embossed detail on the hair it lifts the whole feel of the image, adding an extra dimension without taking
anything away from the simplicity of long beautiful hair shining in the sunshine. The image is about conveying effortless beauty, it’s that
feeling of carefree yet perfectly polished hair.”
Paul Falltrick, GFC Hairdressing (UK) and Artistic Ambassador for Revlon Professional
Hair: Sharon Malcolm
COOL GLAM
“The inspiration for this image came from visiting the Isabella Blow collection at Somerset House a number of years ago.
She was a true fashionista and I was inspired by her creativity. I love working with long hair and this model already had really
well conditioned hair. This image shows that you can take long, straight hair and turn it into something more glamorous for
a night out or a special occasion. Whether it’s glamorous or casual, long hair looks healthy and beautiful if you always use a
good shampoo and conditioner, regularly use conditioning masks, drink plenty of water and eat your greens.”
Sharon Malcolm (UK)
Hair: Paul Falltrick
14 looks
LUSTROUS CLASSIC
“The sheer simplicity of this look is what makes me love it so much. Sometimes less is more and
this look epitomizes healthy hair in a classic style. Inspired by the long hair styles of the 70’s and
a nod to Agnetha from ABBA, the look showcases a long, lustrous hair with a face framing flick
on the curtain fringe, which is hugely popular at the moment”.
Tim Scott-Wright @ The Hair Surgery, (UK)
Hair: Tim Scott-Wright @ The Hair Surgery
Hair & Photo: Michael Haase @ Platinum Black by Michael Haase
TRENDING LENGTHS
“This look is from a collection which shows the diversity of the year ahead and the consequential
diversity of the lengths of colours and designs to come. I believe shorter haircuts will not only be
changing, but the technical aspect of hair will change, requiring more cutting methodology for accurate
execution.”
Michael Haase Platinum Black (USA)
trends
125
CHIARO-SCURO
“The darkness and light of the Old Masters’ paintings have always intrigued me. The extreme texture
on the lengths adds incredible depth and dimension, with heightened chiaro-scuro contrasts.”
Detra Smith @ Olivia Garden (USA)
Hair: Detra Smith@Olivia Garden; Photo: Kim Alexander; Make-up: Olivia Sparks
Hair: Louise Jenkins, Kirby Blythe, Maria Vaughan; Make-Up: Sally Rowe; Dress: Joanna Leigh Couture; Photography: Joseph Scanlo
TEXTURED PONY
“Ponytails are becoming an increasingly on-trend choice for brides who are looking for something a little
different to a traditional updo. Glammed up versions of undone styles are also perfect for those who want
cool glamour for their big day – and ponytails also provided a perfect way to showcase trending hair
accessories like bows and clips. This textured ponytail was created using Great Lengths tapes, available in
natural, rooted, fashion and limited-edition shades.”
Great Lengths
124 trends trends 125
ETHEREAL ROMANCE
“This look is sexy yet effortless, with a strong focus on volume and texture. I used the “ghd curl styler” and Oribe styling and
texturizing products to create dramatic curls and exaggerated volume, with a va-va-voom effect. Freedom, movement and confidence
are the key words for this stunning look that is on this season's “Bring back the layers“ hair trend. The modern simplicity of layering,
together with femininity, creates an overtly romantic and sophisticated style. It translates to combine a classic femme fatale look,
seductive but elegant.”
Marco Chan (Hong Kong)
Hair : Marco Chan @marcochanpro; Make-up: Elaw Wong; Photo: Ricky Lo; Styling: Janet Ho
Hair: Daniele De Angelis
VERSATILE FEMININITY
“I love long hair, it can be modern and expressive or soft and luxurious. The client should wear their long hair, rather than allow their
long hair to dominate them. It should always be beautiful and the center of attention, and today’s product technology keeps hair soft
and feminine. The great thing about hair is its versatility - you can wear it smooth and straight one day and the next textured and
loose. This image epitomizes the modern women who wants to look effortless but on trend.”
Daniele De Angelis (UK)
looks
17
TAILORED, BUT SEXY
“For this look, I really wanted to step outside the box. Typically men’s hair is very tailored and clean. Barbering shows a lot in men's
editorial work. I wanted to express clean, tailored and sexy hair by showing how long hair can still have all those characteristics and be
professional. It’s fashion-forward; it’s taking old grunge looks and making them cool, yet business ready.”
Marilyn Vendittelli (USA)
Hair: Marilyn Vendittelli; Photo: Kale Friesen; Make-up: Meaghan Gregory Bell; Styling: David Vendittelli)
Hair/Colour: Sam Villa/Geneva Cowen; Photo: Roberto Ligresti; Make-up: David Maderich; Stylist: David Widjajac
SMOOTH SUNBURST
“The blunt ends brought forward in contrast to the rounded volume on top may pay homage to the mullet, but in a version that is
light years ahead of the original 1.0. The ultra-smooth finish adds the right shine while subtle balayage colour gives a sunburst effect
that illuminates the face.”
Sam Villa (USA)
18 looks
FREE SPIRIT
“Color Space is a new, scientifically driven hair colour line just founded in 2020 by industry veterans,
Ray Civello and Lupe Voss, who dished up a splendid ginger red in a naturally, air-dried wavy texture
for a free-spirit aspiring to Lady Godiva.”
Color Space Hair (USA)
Hair: Color Space Hair
Hair: Nicki Ting @K11 Hair Corner Model: Wing Wong
SOFT & SILKY
“It’s all about ‘soft shape’ and ‘silky shine’, so beautify the overall shape with simple, soft, naturally-curled ends.
By having layers through the hair some subtlety is built-in and hair is given an even more flawless look. This
style is the peak of glamour and gives a big boost to confidence. Less is more, so strip away the excesses and
going back to basics. Find a harmonious balance and stick to what is essential in hair, colour and style.”
Nicki Ting (Hong Kong)
124 trends trends 125
Just do it!
Ah! There is a light is at the end of the tunnel! Now that
people are getting vaccinated and heading back to salons for
professional services, it is full steam ahead for everyone. Maggie Mulhern
Fortunately, many salon pros have used this past year to perfect existing areas of expertise or add new skills to their
arsenal. Brands and community leaders have been offering plenty of virtual education throughout this year-long ordeal
and many pros have tapped in. For example, a surprise hit for the Goldwell community was projected virtually from the
Kao Salon Academy in New York. The 3-hour, hands-on Virtual Blonding course, featuring International Goldwell Artist
Rebecca Hiele, sold out in just one day and was so popular the brand is offering it again this spring (visit Goldwell.
com). Charles Elias, Director of Education, Kao USA Salon Division, commented, “When salons reopened last summer,
we anticipated demand for Corrective Color classes on our Virtual Education platform[...] We added Blonding as well
because we knew that during these uncertain times, many clients would want low maintenance color services with a
more forgiving grow-out like balayage, partial highlights or a smudged root.” Goldwell, along with other companies, will
continue with virtual programs during the coming year. Check out these pages and just do it!
SCHWARZKOPF PROFESSIONAL
Schwarzkopf Professional and Alterna joined forces and offered a digital Look and Learn
event called “Reignite Your Passion”. Hosted by Ian Mayer-Marszalek – SKP Senior National
Corporate Trainer, the event was designed to invigorate stylists with new techniques
that can be utilized immediately on their clients. Because of the success of this program,
Schwarzkopf Professional will be offering Look and Learn Technique Driven Digital seminars
throughout the year to feature new products. new techniques, and tricks & tips, taking
their craft to the next level. Seminars are available in English and Spanish, and can be found
at Schwarzkopfprofessionalusa.com.
Goldwell
Schwarzkopf Professional
Photo courtesy of R+Co
Hair: Amber Marie Compian - Photo: Mohammed F.Ghanayem
FAROUK
SYSTEM
Since the beginning of the
pandemic, Farouk Systems
Inc. has been offering a
variety of educational
opportunities including
webinars, Zoom, and live
social media events, reaching
thousands of professionals
from specialty classes with
as few as 15 attendees,
to larger events offering
education to well in the
1,000’s.While color trend
and color correction
education was popular, one
of the greatest hits was the
formulation and application
class called “Karmic Blonde”,
which was taught by colorist
Amber Marie Compian.
R+CO
R+Co offered a very popular
social media VIRTUAL
SALON SERIES course that
they have made available
on demand. This four-part
business course is designed
to help salon owners,
managers and stylists learn
how-to effectively sell retail
and streamline the potential
profit center. Structured
to support a brick-andmortar
salon, the series
offers information to help
create additional revenue
opportunities by establishing
a virtual salon business that
drives around-the-clock sales
— even during non-business
hours.
F L U I
Photo: Cyda King and Larry Wright, courtesy of Andis
D
Above: Alison Alhamed,
R+Co VP of Community,
preparing for an R+Co
Virtual Salon Series session,
which teaches salons how to
create additional revenue
streams, establish a digital
footprint, and maximize
social media by creating
content that drives converts.
,
FF
ANDIS
The most popular virtual classes offered by Andis are techniques
offered in FLUID Volume 2: Embracing Heritage & the Natural
Beauty of Multi-Cultural Textured Hair. Andis Creative Leads and
International Educators, Eric Cheek and Kenny Duncan, featured stepby-step
guidelines to the five looks using classic and new Andis tools.
Professionals have the opportunity to dive into detailed sessions with
smaller class sizes, one-on-one instruction and tailored feedback. These
courses are designed to be hands-on, with mannequins recommended to
maximize the experience during the step- by-step class. Visit andis.com
education
21
Hair: Keisha Mines - Photo: Lo Garcia
WELLA PROFESSIONALS
Wella Professionals celebrated Black History
Month this past February by shining the
spotlight on hairstylists of color, offering
content geared towards texture education
and advancement of Black hairstylists, all
culminating in a contest where 5 Black
licensed salon professionals won a scholarship
to the Wella Professionals education course of
their choice. To continue the energy, the brand
announced that the 2021 North American
Beauty Envision Awards is now open to all
beauty pros - at all levels of their careers.
Thirteen categories include Color, Creative,
Natural Texture, Total Transformation, Barber,
Nail Artist, Bridal, Future Star, Editorial, Salon
Team and Elite Artist, and are invited to enter
by May 20, 2021.
For more info: www.beautyenvisionawards.com
Above: Kevin Hughes,
Moroccanoil Artistic
Director, on set.
Far right: The Wahl
Disruptour team surrounds
National Director of
Education, Lisa Finucane
and includes: Standing:
Zach Ramsey, videographer
Jeo Calero, Josh Carmona,
and Trevor Moots. Sitting:
Creative Consultant Byrd
Mena, Nieves Almaraz,
and Kevin Nguyen.
The Moroccanoil Livestream
Summits have been such a hit that
the brand will continue to offer
them on its academic platform.
Open to the entire professional
salon community, the Spring
Summit, scheduled for April
19, 2021, will offer a full day of
interactive education, artistry and
business-building techniques.
What makes this summit unique
is that each segment is interactive,
allowing the audience to ask
questions in real time and engage
with the facilitators. Moroccanoil
is offering the Estetica audience
a 50% annual, paid in full
subscription discount (use code
EST100). Visit Moroccanoil.com
“Today virtual events,
contests, and courses
keep you in the loop”
22 education MOROCCANOIL
SAM VILLA
The Sam Villa brand has bulked up
its team with renowned and
diversified artists, making it possible
to diversify educational offerings
beyond cutting, styling, wellness and
business, to now include barbering,
color, texture, social and so much
more. One of the first brands to jump
on the virtual education bandwagon
- even before the pandemic - Sam
Villa continues to offer weekly LIVE
education for free! A full calendar
of educational offerings can be found
at www.samvilla.com/educationcalendar.
WAHL PROFESSIONAL
Lisa Finucane, National Director of Education, took this time to
reorganize the Wahl Professional Education Team to support the
different creative needs of the barber and cosmetologist communities.
As more doors open, the members of the Disruptour team will provide
high-end education in intimate settings across the United States with
a combination of a “look and learn” stage presentation followed by a
hands-on experience where attendees will learn the Disruptour Trend
Cuts, styles and creative social media content. Visit wahlpro.com/
Photo: Claudia Paul
MATRIX
Matrix held its first global virtual
trade show, Matrix Synergy 2021,
featuring 36 classes, 30 Global Matrix
Artists and Ambassadors, 4 virtual
main stages with access to 20 brand
“moments” in the Matrix Playground.
The show offered a variety of courses,
like “Big Blonde Energy”, “Diversity
Matrix” and “Foliage in 30 Minutes”.
One highlight of the show was the
introduction of the brand renovation,
interaction with the “M-Team” and
additional inspiration from artist
network industry superstars like
George Papanikolas, Tabatha Coffey,
Michelle O’Connor and Eric Vaughn.
Visit Matrix.com
COSMETOLOGISTS
CHICAGO
Cosmetologists Chicago (CC) is
making mandatory Continuing
Education Units (CEU) easier to
earn during the pandemic. Licensed
beauty professionals, nail technicians,
cosmetology educators and estheticians
can train virtually through CC’s
on-demand education, all found at
AmericasBeautyShow.com. Areas of
education include technical education
in color, cut, texture, skin care and nail
artistry; as well as business including
management, business operations,
leadership and sanitation. Below:
Gunny Hastings, Reverie Salon,
Chicago, IL, perfects her skills through
CC’s Continuing Education program.
Photo: Nicole Strykowski
JOHN PAUL MITCHELL SYSTEMS
“Culture. Identity. Hair – Texture Training” was designed by John Paul Mitchell Systems
and Paul Mitchell Schools to update their curriculum for schools and salons, including
education on Black history and culture, the importance of language and terminology, as
well as skill development for cutting, color, styling and barbering on natural texture. Paula
Peralta, Artistic Director, notes, “Whether the format is live or virtual, when educators are
masters at their craft and deliver thorough information, the attendees are engaged from
start to finish and walk away empowered and excited to create.” Visit PaulMitchell.com
EUFORA
Eufora chose to offer specialized education in their “Live Your Art” curriculum, devoting
an entire learning segment to the service in the “Live Your Art” series, focusing on
advanced color placement on highly textured hair. National Trainer, Lisa Vann, tackles all
strong texture in this class, demonstrating the importance of placement for a gentle shift
in color or a powerful finish, and also shares shade selection and formulations for desired
results. www.eufora.university
Hair: Lisa Vann, Assistant
Hair: Aspen Day-Flynn
Makeup: HannahVann
Photo: Duncan Star-Boszko
Don’t fight it... just go with
the flow. Wild and wooly or
elegantly sculpted.
(Left) Color Space Hair Team
(Right) Hair: NAHA 2021 Finalist,
Stephen Moody, Company N.A.
Education Director
Photo: Nick Berardi
Make-up: Eric J. Allen & Collette Silva
Styling: Chase Moody
Do your
own thing!
Best of
USA
“Texture is key. Curls
are in. Volume’s a must.
The rest is up to you”
25 vision
“Flaxen and honey
mop-top or a spiky
turquoise crest -
poetry in hair”
26 vision
Best of
USA
A wide range of blond nuances
lend themselves to getting the
contrasts you seek. Warm honey
and earthy tones for him. Icy
platinum and turquoise for her.
(Left) Hair: NAHA 2021 finalist,
Dana Caschetta @ Blonde and Co
Photo: Richard Monsieurs
Make-up: Victoria Ceccio
(Right) Collection by Wahl’s Disruptour
Team Collection
Long and luxurious... or
pointedly chopped? Why not?
Time to be yourself.
(Left) Hair: Maggie Hancock
(@MaggieMH) Schwarzkopf Professional
USA Digital Artistic Team
Photo & Make-up: Vera Maslieva
@vera.maslieva.art
(Right) Hair&Photo: Michael Haase
@PlatinumblackaMichaelHaaseSalon.
#MMHAASE
Best of
USA
“Gray is the new
black; platinum
is the new gray... ipso
facto: gen-crossing
for any age, length,
or look”
29 vision
30 vision
“Class is not
always synonymous
with classic”
Best of
USA
Taking texture and style up
a notch... grooming can also
be defined by a distinctive
and personalised style.
(Left) Hair: Marilyn Vendittelli
Photo: Kale Friesen
Make-up: Meaghan Gregory Bell
Styling: David Vendittelli
Products: Goldwell & KMS
(Right) Hair: Andis Creative Lead,
Eric Cheek & Kenny Duncan
Photo: Cyda King & Larry Wright
PRESENTED BY
JAPAN &
YOKOHAMA
26-28 SEPT 2021
www.omchairworld.com
MODA
INT’L
HAIR NOW
INSPIRED BY
THEN
Estetica is celebrating its 75th anniversary this year - and the best way of doing so is recognise the constant evolution of beauty. A combination
of passion, research and artistic inspiration, the image is a link between past, present and future. Throughout the following pages, we showcase
those parallels which celebrate current trends - from the hime cut emerging from Japanese origins through to retro-looks with a totally modernist
slant. Every detail, shape and movement remains part of an entity forever in constant transformation.
Il 2021 si apre con un anniversario importante per Estetica: 75 anni... Il modo migliore per festeggiarlo è sottolineare quanto la storia della bellezza
sia in costante sviluppo. Fatta di grande passione, ricerca continua e ispirazione artistica, l’evoluzione dell’immagine è liaison d’autore tra
passato e presente, con lo sguardo rivolto al futuro. Nelle pagine che seguono, i parallelismi estetici che celebrano l’attualità di tendenza. Dall’hime
cut di origini nipponiche al rétro in chiave modernista. Perché ogni dettaglio, forma o movimento è parte di un tutto, in perenne trasformazione...
Estetica feiert dieses Jahr sein 75-jähriges Bestehen - und am besten zelebrieren wir das, indem wir die stetige Weiterentwicklung der Schönheit
begleiten. Eine Symbiose aus Leidenschaft, Forschung und künstlerischer Inspiration gehalten durch ein Band zwischen Vergangenheit, Gegenwart
und Zukunft. Auf den folgenden Seiten zeigen wir die Parallelen zu aktuellen Trends - vom Hime-Cut japanischer Herkunft bis hin zu
Retro-Looks mit einer ultramodernen Note. Jedes Detail, jede Form und jede Bewegung bleibt Teil einer sich ständig verändernden Einheit.
2021 est une année marquante pour Estetica qui fête ses 75 ans ! La meilleure manière de célébrer cet anniversaire est de mettre en avant l'évolution
de la beauté. Construite autour de la passion et de la recherche en continu de l'inspiration, la beauté est le lien qui unit passé et présent. Avec
toujours un oeil tourné vers le futur ! Dans les pages qui suivent, une célébration de la beauté en lien avec les tendances actuelles. Du Hime Cut,
originaire du Japon, au Rétro, réinterprété en clé moderne. Parce que chaque détail, chaque forme et chaque mouvement constitue une partie
indissociable d'un tout. Pour un ensemble en perpétuelle évolution...
Estetica celebra este año su 75º aniversario, y la mejor forma de hacerlo es reconociendo la constante evolución de la belleza. Una combinación
de pasión, investigación e inspiración artística, la imagen es un vínculo entre el pasado, el presente y el futuro. A lo largo de las siguientes páginas,
mostramos esos paralelismos que celebran las tendencias actuales: desde el corte hime que surge de los orígenes japoneses, hasta los looks retro
con un giro totalmente actual. Cada detalle, cada forma y cada movimiento forman parte de una entidad en constante transformación.
A
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‘Hime’ is a SS21
style sensation:
rooted in
Japanese royal
tradition but
bang on-trend!
Left:
Hair: Chung-Yang Su
@ Chiseled Hair
Colour: Sanja Scher
Photo: Chung-Yang Su
Make-up: Ann Stevens
Styling: Jessica Jade
On this page:
NAHA 2021 Finalist Haircutting
Hair: Chris Baran
Photo: Babak
Make-up: Marie Laure Larrieu,
Servonne Ku, Frederick Smiths
Styling: Pascal Et Jeremie
Courtesy of PBA
H
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Y
H
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M
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O
U?
NAHA 2021 Finalist Makeup Artist of the Year
Hair: Derrick Rutherford
Photo: Ema Suvajac
Make-up: Dejana Pogrmilovic, Callie Cabral
Courtesy of PBA
NAHA 2021 Finalist Student Hairstylist of the Year
Hair: Madison Pollick
Photo: Kristen Correa-Flint
Make-up: Samantha Lemon
Styling: Dallan Flint
Courtesy of PBA
Hair: Chung-Yang Su
@ Chiseled Hair
Colour: Sanja Scher
Photo: Chung-Yang Su
Make-up: Ann Stevens
Styling: Jessica Jade
NAHA 2021 Finalist Haircutting
Hair: Matthew Morris
Photo: Kevin Alexander
Make-up: Katelyn Simkins
Styling: Matthew Morris
Courtesy of PBA
With or without a
fringe, Hime is now
a ubiquitous style in
teen pop culture -
rippling out from
Japan, then Korea.
H
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A
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Y
H
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M
E
O
U?
Hair & Art Direction: Tom Connell
Colour: Ashleigh Hodges
Hair Assistant: Mathew Gavin,
Grace Gebbie, Giuseppe Stelitano
Photo: Jon Gorrigan
Make-up: Jose Bass
Styling: Steph Stevens
Products: Davines
Hair: Christopher Byrne
@ Sloans of Lane Cove
Photo: Jarred Stedman
Make-up: Chereine Waddell
Styling: Christopher Byrne,
Isabella Holder
Right:
Hair: Viktoriia Vradii
Photo: Tony Le-Britton
Make-up: Evgeniya
Spiktorenko
Styling: Irina Dzhus
H
O
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A
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H
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H
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Hair: Cos Sakkas
@ Toni&Guy London
Photo: Jack Eames
Sidelocks can be feathered
or layered from mouth level,
but the cheekbones always
remain an emphatic feature.
Above:
Hair: Mode Hair Artistic Team
Photo: Richard Miles
Make-up: Lan Nguyen-Grealis
Left:
Hair: Elie Valière
Photo: Pascal Latil
Make-up: Alexandre Gloaguen
Styling: Caroline Bonnin
Photo Getty Images
RÉTRO INSPIRE
Hair: Candice McKay
Photo: Justin Dingwall
Make-up: Lynn Kendedy
Styling: Thomas Van Dyk
Courtesy of FPA
If present &
future are only
extensions
of the past, then we
must also look behind us
to uncover the inspiration
to evolve new trends
and creative
opportunities.
[Art Déco,
Nude in Color; 1926]
Photo Getty Images
[Queen
Marie of Romania;
1926]
[Liza Minnelli; 1972]
Hair: Bill Tsiknaris @ Tsiknaris Hair
Colour: Chris Tsiknaris, Anna Dahlin
Photo: David Mannah
Make-up: Pablo Morgade
Styling: Josie McManus
RÉTRO
INSPIRE
[Ada May; 1931]
Photo Getty Images
Hair: Joana Neves, Sabrina Dijkman
Colour: Yngve Thon, Monica Dorati
Photo: Jack Eames
Make-up: Sabrina Dijkman
Styling: Mira Uszkureit
Products: Alterna
RÉTRO
INSPIRE
Screen to
streetwise
Even the most unconventional
hairstyling vibes can
probably trace their origins
back to somewhere in the
20th Century, with the
golden age of the silver
screen providing a huge,
almost limitless resource to
ensure those creative
juices are free-flowing.
Anche le acconciature
più anticonvenzionali
affondano le loro origini
nel XX secolo, e l'epoca
d'oro del grande schermo
è una risorsa enorme, quasi
sconfinata, che continua
a far fluire liberamente la
creatività.
Selbst unkonventionellste
Hairstyling-Vibes können
ihren Ursprung im 20.
Jahrhundert haben.
Das goldene Zeitalter der
Leinwand bietet eine
riesige, fast unbegrenzte
Ressource, um sicherzustellen,
dass der kreative
Fluss nie versiegt.
Même les coiffures les plus
anti-conformistes trouvent
leurs inspirations dans le
XXème siècle. L'époque en
or du Grand Ecran comme
inspiration, pour permettre
à la créativité de suivre son
chemin en toute liberté.
Hair: Jude McEwen
for Toni&Guy Australia
Photo: David Mannah
Make-up: Chereine Waddell
Styling: Belinda Morton
Incluso los peinados menos
convencionales pueden
tener su origen en algún
momento del siglo XX, ya
que la edad de oro de la
gran pantalla es un recurso
enorme y casi ilimitado que
sigue permitiendo que la
creatividad fluya
libremente.
[Ingrid Bergman, 1948]
Photo Getty Images
Hair: Christopher Byrne
@ Sloans of Lane Cove
Photo: Jarred Stedman
Make-up: Chereine Waddell
Styling: Christopher Byrne,
Isabella Holder
RÉTRO
INSPIRE
RÉTRO
INSPIRE
Art Director: Juri Coppari
Hair: La Biosthétique
Artistic Team Italia
Photo Getty Images
[The Sisters G; 1925]
RÉTRO
INSPIRE
Hair: Salone Firriolo
Colour and Cut: Andrea Firriolo
Hair Styling: Marco Firriolo
Photo: Riccardo Giordano
Make-up: Claudia Zambello
Photo Getty Images
[Marjorie Holmes; 1938]
[Bette Davis; 1939]
The legacy of classic
Hollywood:
Curls, waves & undulating
beauty that is a timeless
spring-board for
contemporarary looks.
[Grace Kelly; 1955]
[Ginger Rogers; 1935]
[Ruby Miller; 1928]
Photo Getty Images
RÉTRO
INSPIRE
Art Direction, Photo & Styling:
Magic Owen
Hair: Anne Veck
Make-up: Morgan Defre
:
Hair: Lorem et Ipsum
A. Pistorius. R. Ipsumer
Photo: Austerea Raltiun
Make-up: Makka Palluas
Styling: Imlore Mispst
RÉTRO
INSPIRE
Hair: Kapera Team
& Aveda Education Team
Colour: Greg Zakrzewski,
Aveda Color Artist
Products: Aveda
Photo Getty Images
[Mary Pickford; 1925]
RÉTRO
INSPIRE
Hair: David Corbett @ David Corbett Hairdressing/Photo: John Rawson
Make-up: James O'Reilly, Lan Nguyen-Grealis/Styling: Jared Green, Marika Page
Tarantino
[Elsa Martinelli; 1966]
Fast forward into
the cool 60s
and ‘transition’...
when fashion went bi-polar
& all the rules were swept
under the carpet,
never to re-emerge.
Photo Getty Images
[Claudia Cardinale; 1965]
NAHA 2021 Finalist
Hairstylist of the Year
Hair: Julie Vriesinga
Photo: Paula Tizzard
Make-up: Florencia Taylor
Styling: Julie Vriesinga
Courtesy of PBA
RÉTRO
INSPIRE
[Gloria Swanson; 1934]
Photo Getty Images
RÉTRO
INSPIRE
NAHA 2021 Finalist
Styling and Finishing
Hair, Photo & Styling: Keith Bryce
Make-up: Marie Fuentes
Courtesy of PBA
RÉTRO
INSPIRE
Hair: Cos Sakkas
@ Toni&Guy London
Photo: Jack Eames
Photo Getty Images
Aimées et admirées pendant
des décennies, les années 20
sont de nouveau remis au
goût du jour en cette année
2020 ! Des égéries, mais
surtout des coiffures. Qui a
dit que l'obsession pour les
Root-lift est un phénomène
actuel ? On le retrouve
depuis des années.
Revuelto y adorado durante
todo un siglo, el 2020 ha
recuperado un elemento
básico de los años 20. No, no
se trata de las chicas guapas,
¡sino de su cabello! ¿Quién
dijo que nuestra actual
obsesión por la elevación de
raíces es algo vanguardista y
contemporáneo? Llevamos
años con ello...
Hair: David Corbett
@ David Corbett Hairdressing
Photo: John Rawson
Make-up: James O'Reilly,
Lan Nguyen-Grealis
Styling: Jared Green,
Marika Page
Spanning
the years
[Hermione
Baddeley; 1926]
Swept up and adored
throughout an entire century,
with a 2020s reprise of a
1920s staple. No, not the
gorgeous gals, but their hair!
Who said our current
obsession with texturised
root-lift is a cutting-edge and
contemporary? We've been
at it for years...
Stravolto e adorato per
tutto un secolo, il 2020 ha
riportato in auge un
caposaldo degli anni '20.
Chi ha detto che l’attuale
ossessione per il root-lift
materico è all'avanguardia
e contemporanea?
È presente da anni...
Ein ganzes Jahrhundert liegt
zwischen diesen beiden
Looks. Die 2020er haben
diesen wunderbaren Style
aus den 1920ern wieder
aufgegriffen. Wer hat gesagt,
dass der Hype um texturierte
Ansätze super modern ist?
Den gibt es schon ewig...
RÉTRO
INSPIRE
Hair: Lisa Schoor
Photo: Brian Gould
Make-up: Tannis Legary
Styling: Linda Nelson
Photo Getty Images
[Audrey Hepburn; 1961]
[Woman with Daisy; 1961]
[Claudia Cardinale; 1960]
Photo Getty Images
Just how high
can you
really go?
Tease it up, smooth it down
and... repeat! The bouffant
was THE ultimate
in feminine style.
[Raquel Welch; 1960]
RÉTRO
INSPIRE
NAHA 2021 Finalist
Master Hairstylist of the Year
Hair: Matthew Morris
Photo: Alec Tremaine
Make-up: Katelyn Simkins
Styling: Matthew Morris
Courtesy of PBA
[Barbra Streisand, 1970]
Photo Getty Images
Hair: Cos Sakkas
@ Toni&Guy London
Photo: Jack Eames
RÉTRO
INSPIRE
RÉTRO
INSPIRE
Hair: Thierry Lothmann
Photo: Jules Egger
Make-up: Émeline Marret
Styling: Christelle Santabarara
Photo Getty Images
International Creative Director: Simon Ellis
Cut: Tyler Johnston/Colour: Jack Howard
Photo: Simon Emmet
Make-up: Helge Branscheidt, Lisa Breitfeld
Styling: Lucy Manning, Giovanna Louise Balivo
Products: Schwarzkopf Professional
It's the one hair feature that
really can be taken to excess:
micro, almost non-existent or,
as is the case here, almost
so incredibly long so as not
to hardly be called a fringe at
all. Flatteringly demure, it
can transform Lolita into a
sophisticated lady - all in the
sweep of brush!
È l’unica caratteristica dei
capelli che può davvero
essere portata all'eccesso:
cortissima, quasi inesistente
o, come in questo caso, così
incredibilmente lunga da non
rientrare più in canoni
prestabiliti. Piacevolmente
discreta, può trasformare
Lolita in una signora
sofisticata, grazie allo styling!
Das einzige Frisurenmerkmal,
das wirklich übertrieben
werden kann: als micro, also
fast nicht vorhanden, oder
wie hier so unglaublich lang,
dass man es kaum als Pony
bezeichnen kann. So
schmeichelhaft zurückhaltend,
dass er im Nu aus Lolita
eine edle Dame zaubert!
Hair: Lorem et Ipsum A. Pistorius. R. Ipsumer/Photo: Austerea Raltiun
[Rolling Stones; 1973]
The fabulous
fringe
C'est certainement l'unique
style qui peut être porté à
l'excès. Du très court au très
long, ces coupes cassent
tous les codes existants !
D'un style discret, le styling
peut transformer une jeune
Lolita en une femme
sophistiquée. En seulement
quelques gestes !
Es el único rasgo del cabello
que realmente puede llevarse
al exceso: micro, casi
inexistente o, como en este
caso, tan increíblemente
largo como para no llamarse
flequillo. Es un flequillo muy
discreto que puede convertir
a Lolita en una dama
sofisticada, con un solo
cepillado.
[Stella Stevens; 1965]
Photo Getty Images
RÉTRO
INSPIRE
Art Direction: Stéphane Brassart
Hair: Mak Angel
Photo: William Cerf
Products: Wella
RÉTRO
INSPIRE
Hair: Giovanni Iovino for Cotril
Photo: Pasquale Abbattista
Photo Getty Images
[Farrah Fawcett; 1975]
[Jane Fonda; 1970]
Seventies girl?
Yes please...
for the sex appeal!
The flick, the feather,
the wedge, the shag:
in demand, always hot
property and totally
en vogue ever since.
[Britt Ekland; 1970]
[Brigitte Bardot; 1960]
Photo Getty Images
RÉTRO
INSPIRE
Hair: Claude Tarantino
Photo: Jules Egger
Make-up: Émeline Marret
Styling: Etienne Jeanson
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Art Director&Hair: Geneva Cowen for Sam Villa Photo: Shalem Kitter
Cool news...
Take time to browse the latest innovations in hardware
and software being proposed by leading brands and see
how they can make a difference in your salon business.
Hairdressers are living through unprecedented times, when lockdowns and health care regulations have stymied and
complicated the salon business. Yet the hair care industry has been moving forward, developing new trends, products, and
all sorts of innovative tools for optimizing both in-salon services and salon organisation with cutting-edge hardware and
software. Such breakthroughs can make enormous differences in the lives of salon professionals in terms of occupational
ergonomics and comfort while working long hours, facilitating greater precision in cutting, coloring and styling, and
reducing overhead costs through improved efficiency. Marie Scarano
SAM VILLA SIGNATURE SERIES TEXTUR PROFESSIONAL Texture promises to be key for
2021 and this tool can get you the looks your clients are craving. From carefree texture
to Insta-worthy braids and updos, texturize all over or just underlying sections for
hidden lift and volume. Volume and texture are increased threefold! The flexible plates
feature tiny round ridges that compress hair for long-lasting body and texture, and
a ceramic-core with a titanium coated surface to distribute heat evenly for safe and
consistent styling.
SURETINT TECHNOLOGIES COLOR
CONVERSION technology is a
groundbreaking system designed
to effortlessly translate client
formulas created in one color
brand to a matching formula in a
different brand instantly and with
unprecedented accuracy. Seven years
in the making, Color Conversion
is enabled through SureTint’s LaRu
Color Management Software and
can be used on a mobile platform,
through a salon’s LaRu dispense
station or combined. In seconds,
you have a precise, accurate new
formula in the brand of your
choice! Moreover, inventories are
optimized and formulation errors in
conversions are reduced.
WAHL DISNEY/PIXAR SOUL CORDLESS SENIOR is a limited edition clipper, fruit of a collaboration between Wahl Professional -
leader in grooming products in the salon and barbering industry, and Disney-Pixar to promote the movie “Soul”. The Cordless
Senior is a one of a kind clipper with its metal bottom housing and cord/cordless capabilities. The clipper’s powerful rotary
motor cuts thick hair with ease and its 2191 precision fade blades are adjustable, including zero-overlap capabilities. The 5 Star
Cordless Senior offers a high quality lithium-ion battery featuring an 80 minute run time per charge and it’s ergonomic design
fits comfortably in hand for easy maneuverability. This is just the kind of precision tool you need to create personalised looks
for each and every client.
tools
83
DENMAN BRUSH continues on their mission to develop and innovate one of the salon professionals’ most basic tools, offering an
impressive range of brushes, each designed for a specific purpose and hair type. For example, the D93M detangling brush (top
left) is now available in either a new sleek monochromatic black or white style that’s perfect for professionals. To help keep your
tools color coded and as colorful accents in your salon, the D83 (right) and D3 (far right) are now available in new fashion colors
– Russian Grey and Nordic Ice. The D83 Paddle Brush is a classic for detangling, blow drying, and styling, especially for longer
lengths, while the D3 Original Styler features 7 rows of pins, making it the perfect option for defining curls, detangling while blow
drying, and even styling hair.
OLIVIA GARDEN a global leader in high-quality,
innovative tools for the professional hairstylist,
has extended their OG Essentials line with new
Thermal and Styling brushes – expanding the
OG Essentials Collection that debuted in 2020
to supply essential PPE to hairstylists who
continued work during the COVID-19 pandemic.
Shown here are the Essentials Thermal Brushes,
including four new diameters: 1", 1 1 / 4
", 1 5 / 8
",
and 2 1 / 8
". Moreover, Olivia Garden is so sure
of their superior manufacturing that a limited
lifetime warranty against defects is included
with all products.
UNIMIX HAIR COLOR MIXER is a revolutionary hair color mixing system that helps reduce
irritation and sensitivity while giving you faster processing times. UNIMIX creates a safe mixing
environment and minimizes ammonia inhalation for both you and your clients, while helping to
achieve evenly blended and perfectly textured color at a comfortable temperature for clients.
One UNIMIX system can be used by 4-6 colorists. Color Space also offers ergonomically designed
custome hair color brushes, aluminum bowls, capes, and other color service accessories.
L'Oréal Professionnel Yelasai
L’ORÉAL PROFESSIONNEL’S STEAMPOD is an innovative flat iron and styler powered by steam. Although we might associate steam-power
with the locomotives of yesteryear, this tool can launch hairstyling into the future. Thanks to the extra power of steam, hair can be
twice as smooth and twice as fast compared to Steampod heating plates alone. Breakage can also be reduced up to 91% thanks to the
integrated comb, which also serves to keep hair in place when waving. Depending on your preference, the comb can also be removed.
These unique features boost the performance of the heating plates to effortlessly glide through hair without tugging or dragging,
helping to reduce split ends for a shiny, healthy looking finish. Perfect for all hair types providing long-lasting hairstyles, from straight
to wavy. Unique integrated steam and comb technology delivers .
Any of these tools can be considered an investment in the future of your business, starting with colorful brushes and combs
for a relatively low-cost easy boost to your morale or colorful accents for your work station. And the more efficient your
styling tools are, the more you can in time and energy, not to mention money on your electric bill. More efficient coloring
systems can help save money on inventory and space at your color bar, all while optimizing color mixes and matches for the
pleasure of your clients and your professional satisfaction. Traditional hot tools are being upgraded with new materials and
systems to keep hair healthier than ever before, with no compromising on beautiful styling. And salon software and apps
can optimise your appointment times and keep you updated on products and education. And while there may be an initial
financial investment to be made, you should also be prepared to take some time for education, learning how to get the most
out of your new acquisitions with a view to getting a quick return on your investments.
tools
85
CHI
Olaplex
OLAPLEX PRO APP is a completely reimagined and modernized app available for download on the App Store and Google Play Store. Designed exclusively
to provide hairdressers with added benefits, including online OLAPLEX certification, a professional tool kit for hair health diagnosis, an Ask A Pro instant
messaging feature and an affiliate program that will transform the way salon professionals interact with the brand globally in real time.
CHI LAVA 2.0 HAIRSTYLING IRON is a unique combination of American Ingenuity and Hairdresser Expertise and German Engineering.that styles hair in just one
pass, featuring tool power increased by 20% and the surface area of Lava increased by 10%. This brand-new ergonomic design also features a touch sensitive
display with 31 different heat settings and an incredible heat up time of just 40 seconds. With the ability to adjust the temperature setting with ease, its Lava
Mineral floating plates will produce ions every time the plate is heated, resulting in healthier stronger hair, reduced frizz, and amazing shine enhancement.
These are the times that try hairdressers’ souls, and many salons worldwide are currently facing unprecedented challenges,
many of which may continue, hopefully not for long, into the foreseeable future. So now is the time for salon professionals
to do the research, analyze needs, and decide which innovations can guarantee the greatest return in your salon business,
depending on your client demographics, current organization, and the skill sets available. Be prepared to welcome your
clients back to your salon with renewed inspiration and expertise. Be ready to show them what they’ve been missing while
under lockdowns and making do with home-made solutions: quality products, personalised pampering, and the expert
hair care only a salon professional can provide.
CRICKET’S SIMPLY MARBLELOUS
COLLECTION is available in three
sleek marble finishes: Rockin’
Rosie, Jaded & Judgy, and
Granite so you can pick and
choose which hue best accents
your style. The Shear Xpressions
Japanese stainless steel shears
are marblized on the front, but
chrome-finished on the back.
These 5.75” shears are the
ultimate stylist accessory while
supporting the creating/cutting/
styling hair process. The Amped
Up teashing brushes are perfect
for focusing on detail styling
and perfecting finishing touches.
And the SX Simply Marblelous
Combs come in four must-have
styles to keep your station and
your clients looking their best
even after they've left the salon.
ANDIS has always been a one-stop shopping spree for barbers, offering tools and accessories that keep the work flow running
smoothly and clients in the chair groomed spot-on. For example, the Barber Cape is lightweight and breathable, anti-static and water
repellent, and can be machine-washed. The Spray Bottles deliver an even mist, either as a single pump or a continuous spray, and
in any position! And now Grip Accessories fitted for different lines of Andis clippers and trimmers are available. These little gems
facilitate control of the tool while in use, thereby reducing fatigue and boosting precision.
tools
87
PRODUCTS
R+CO
Lighten up! With the On a Cloud family of Baobab Oil Repair Shampoo and Repair
Masque to help repair damaged hair, then finish up with the Baobab Oil Repair Splash-On
Styler that helps rebuild bonds all day and seals the cuticle to smooth hair and fight frizz.
Nioxin
Infused with Aloe Vera,
the Nioxin Scalp Relief
System Kit is a 3-part
hair care regimen that
soothes sensitive, dry,
and itchy scalp and
thickens hair instantly.
Free of parabens,
sulfates, and colorants,
special ingredient
Soothex also reduces
stinging and irritation.
Schwarzkopf
Professional ®
Schwarzkopf
Professional’s SalonLab
Smart Analyzer takes
the guesswork out
of which products
and services best suit
a client’s hair type by
analyzing hair at a
molecular level. This
lightweight, comfortable,
hand-held device
provides haptic feedback
and instant results.
Color Space
This new brand
offers vegan ammonia
and ammonia-free
permanent color lines
and more. All are
scientifically calibrated
on a true color scale,
allowing stylists and
colorists to get the
exact color they want
every time, optimising
precision and inventory.
Goldwell
Goldwell’s NUWAVE is a revolutionary, in-salon semi-permanent shape
change service that creates cascading waves. Goldwell’s Smart Control
Bond System ingeniously stops the waving process once hair reaches its
desired shape so you get the wave you want.
Eufora
Eufora’s Reform Professional Waving
System is a plant based phenom
containing proprietary, naturally derived
technology that utilizes sugar-based
Dimethyglucamine, Hyaluronic Acid, and
Aloe Vera to maintain the integrity of the
scalp and hair during the waving process.
products
89
Riding out
the storm
Remodelling around
Salon Emotion
principles and
leveraging social
media helped this
business navigate the
pandemic storm.
W
hen Luke Huffstutter
bought a struggling
salon in 2007, he was
floundering to get his
sea-legs. That was until he
stumbled upon the Summit
Salon Business Center
(SSBC) and the consequential
exposure to L’Orèal Professionnel’s
Salon Emotion program. Now
Annastasia Salon in Portland, OR is
going full sail ahead and growing
annually (with the understandable
exception of 2020 when they were
closed for 10 weeks). “Everyone
needs an extra edge right now to
increase the value of the guest
experience without breaking the
bank,” Luke observes. “Salon
Emotion allowed us to re-evaluate
our entire guest experience to
understand what was missing and
what to do about it.” Moreover,
with the points earned from Level
Loyalty Rewards, he was even able
to invest in the tools to take the
experience to the next level!
THE DIGITAL EDGE
Luke is convinced that the 4-part
Summit Digital Ecosystem and Salon
Emotion has pushed the digital
As a fourth-generation salon industry
professional, Luke Huffstutter believes in the
power, prosperity and autonomy the salon
business can bring to his employees and
indirectly benefit the community at large.
90 business
footprint to another level. Firstly,
intense focus is on being the first
search to show up online, backed by
strong Google reviews. Then there
is a team content manager to help
increase the staff’s Instagram
presence. Third: each staff member
has their own mini webpage on the
Annastasia site so that their social
platforms link directly to the salon
webpage. making it easy to book
online, buy products, and read the
blog. Finally, Phorest software brings
even more digital enhancements to
the in-salon guest experience.
By having their phones all the time,
staff can text guests directly through
the Phorest App, do online video
consultations, and create beautiful
portrait photo sessions.
THE NEW LUXURY?
Safety, of course. “Tapping into the
essence of Salon Emotion has
allowed us to shout from the digital
rooftops that we are doing
everything to protect our guests and
our staff,” explains Luke. “Note that
SSBC was a leader in producing
systems and support for the salon
owner to get ahead of Covid
regulations and get back to work
stronger than ever. We relied heavily
on their free resource page
https://summitsalon.com/get-
prepared/ to make sure we were
taking every step necessary to thrive
in this unprecedented time.” But the
best is always the Consultation.
“Wow Me!” he exclaims. “The time
we spend with our guests asking
questions, listening to their goals and
concerns, and diving deep into how
we can help them feel their best, not
only locks in the special relationship
a service provider shares with their
guest, but also gracefully sets up
90% of the sales opportunities to
come. Our retention is up and our
average ticket is up. That is genuine
proof that you can have it all in the
salon business.”
“We really see the digital screens
- iPads, LP apps, and TVs - as an
extension of the salon experience”
Luke
Lilac Aura
introduced
as Goldwell’s
Color of the Year.
by Maggie Mulhern
There is already
something to celebrate
in this new year.
Goldwell has just
announced its Color of
the Year for 2021:
Lilac Aura. The modern,
fresh shade of pastel purple is
launching today to colorists and
beauty professionals around
The color of a cluster of flowers that bloom in spring, exuding
a delightful perfume, will evoke a flood of sensations leading to
optimism and the sense of a new beginning.
Lilac-love
for spring
the world. “It’s sophisticated,”
says John Moroney, Global VP
of Creative & Communications,
Kao Salon Division. The midrange
lilac, “has one foot in the
past, and one foot in the future.
There is an inclusion of a blue
element, making it softer rather
than brighter. It is a shade that
speaks to calm and serenity.”
Moroney and the Goldwell
International Artists including
Rebecca Hiele (US), Agnes
Westerman (Netherlands) and
Salome de Wet (South Africa),
met at a workshop in Berlin
(pre-pandemic) with several
Zoom follow-ups and came up
with the inspired formula, which
was refined at a pre-covid
photoshoot. Offering guidance to
the team was Colour Trend
Forecaster Jane Boddy who agrees
with the selection, pointing out
that the shade is “modern, fresh
and electric, adding an element
of comfort. It’s between bright
and pale,” she says, “and gender
neutral. It’s nostalgic, inspired
by the retro shades from the
70’s, with a touch of tech. It’s A.I.
fashion.” There is a sense of
optimism, not just about the color
itself, but about the fact that
Goldwell is even introducing a fun
shade as its “Color of the Year” for
2021. “With so many of us on
lockdown, we’ve been confronted
with ourselves,” Moroney says.
“There’s been a lot of
introspection. We have asked
ourselves what is essential, what
is necessary.” This gentle pastel
gives the feeling of peace with just
enough, needed, “happiness and
pleasure. We are all in a new
world,” Moroney adds.” Lilac Aura
is hopeful and uplifting.”
Moroney, his team and Goldwell
are counting on the universal
appeal of Lilac Aura. With an eye
on the international market,
Moroney expects the European
and Scandinavian countries to
start using the color right away,
and anticipates colorists from the
far east to embrace it quickly,
adding that the nano dab of black
in the formulation makes it
“smokey enough for the asian market.”
The shade is part of the 2021
Goldwell palette as a member of
the Essentialism Collection.
“It is a formula for anyone to use
in Elumen Play,” Moroney says.
A true semi-permanent, Lilac
Aura is designed to fade on tone,
with beautiful results as the color
loses intensity after each shampoo.
Moroney is excited to see how
Goldwell colorists plan to
celebrate the introduction.
US based Goldwell International
Artist Rebecca Hiele says,
“This cool nostalgic bright shade
has strength and transcends its
metallic hue from light pearl
violet to cool lavender.
Lilac Aura is the perfect new
cool for my client canvases that
are light and dimensional.”
“The color has so much commercial
potential,” Moroney adds. “It will
look great in just about everyone’s
hair.” To prove the point, Moroney
had his own natural white hair
colored with Lilac Aura to help kick
off the launch.
products
93
Our time
to shine
Josh Woodman is a London based
hairdresser that works on a number
of leading UK celebrity TV show.
He is also the current Denman
Stage Star competition winner.
Josh Woodman: “The
pandemic has given us
hair professionals a
chance to show off our
value and our skills.”
dressing. So now it’s crucial to show textures only a professional can
94 tools people why they need to ditch the achieve: add some graduation to
home hair dye, stop chopping their a bob; add texture or directional
bangs and get back to the salon. layering to straight bangs. Show
After 5 years of training and them what a good haircut looks
honing my techniques to become like. Third - professionals
a senior London stylist, no home understand base shades, blending,
hair kit or online tutorial can ever skin tones and have a vast arsenal
match my skills and experience. of color techniques to create rich,
And now is the time to prove it by vibrant and natural hair colors
showing our clients what they’ve that you just can’t get from a box.
been missing. First off, nothing in Even a small amount of the right
Covid-19 has impacted the world beats a good shampoo color, in the right place, can really
nearly every hairdresser with quality products and a
enhance and bring a haircut to life.
and salon worldwide with relaxing head massage. Simple Lastly, even with all the mousses,
fewer customers and extras like using a D6 Be-Bop scalp brushes and electrical stylers in the
mandatory closures. brushes to massage the scalp world, your clients can’t make their
Our profession has been during conditioning can really hair shine, move and radiate like
hit hard and now it’s time enhance the experience. Then, after you can. So let’s remind our clients
to show our worth. Let’s get
creative! With clients unable to visit
salons, understandably there’s been
a huge increase in home hairmonths
of making do and chopping
bits off, clients need a good cut,
something much more than just a
‘tidy-up’. Focus on the shapes and
of who we are and what we do.
If you want a good meal go to a
good restaurant; if you want good
hair, go to a salon.
“A lot of clients have grown their hair over the last year, so we’ve been working on creating gorgeous shiny bouncy
curls on longer hair with Denman Head Huggers.” Whether it’s using Head Huggers for creating shapes and textures, a
D81 for finishing, or a D6 for a scalp massage, professionals give people an experience that can’t be recreated at home.
Color as a
dimension
Color Space focuses
on superior product
development, groundbreaking
educational
methods, and unparalleled
precision in hair color.
Ray Civello and Lupe Voss founded a brand featuring ammonia and
ammonia-free permanent color lines, powder lighteners, developers,
a bonding & restructuring treatment, and an oxidization stopper
cuticle sealant.
C
utting-edge scientific
developments, an
immersive education
program and products
specifically designed by
industry veterans Ray
Civello and Lupe Voss
to generate better value for salon
owners and professionals are what
make up Color Space: a brand
that will fundamentally alter the
way salons and their clients
experience color. An in-depth
study by Professor Alessandro
Rizzi at a leading Italian University
identified numerous challenges
faced by colorists every day,
including a lack of benchmarks
for color precision and a distorted
perception of color due to poor
lighting. This research proved
to be fundamental in defining
the Color Space mission.
Color Space is the first line to
be introduced under Collective
Beauty Brands, founded by
Civello, which brings talented
industry notables together to
incubate meaningful brands.
“We believe in doing business
differently,” said Civello, “We are
embracing a holistic approach,
ranging from developing
innovative offerings to looking at
how we can help salons maximize
their profitability. Weathering the
challenging times of 2020, like
never before the industry needs to
band together and support each
other in meaningful ways – a
movement Color Space is excited
to help influence.” Vegan ammonia
and ammonia-free permanent
color lines and more, are all
scientifically calibrated on a true
color scale, allowing stylists and
colorists to get the exact color they
want every time, optimizing
precision and inventory. “Color
Space isn’t just a gorgeous product
– it’s calculated and calibrated,”
said Lupe Voss, Co-Founder of
Color Space. “The quality is truly
unbeatable, and we are so excited
to share this line with the stylist
and colorist community.”
Find more information at:
colorspacehair.com
@colorspace_hair
products
95
Meet the
ColdBrush
BaBylissPRO’s
The ColdBrush is the
only conditioning
tool applying the benefits
of cryotherapy to hair.
B
aBylissPRO has
launched the innovative
BabylissPRO CryoCare
(“The ColdBrush”).
A cryotherapy hair
tool, that improves the
health and beauty of hair.
The ColdBrush can be used on wet
or dry hair, allowing for easier
styling and blow drying, all while
delivering conditioning, resulting
in an extraordinary finish and shine.
WHY CRYO?
The ColdBrush joins BaBylissPRO’s
current lineup of professional tools
including straightening irons,
curling irons, shaping tools, dryers,
clippers, trimmers, and shavers.
The ColdBrush actually is able to
add moisture back into the hair,
improving the overall look,
feel and condition. By reaching
freezing cold temperatures,
moisture is transferred right into
the hair shaft, while the metal
bristles detangle and align each
strand, making hair smoother,
shinier and softer. The more use,
the more long-lasting results.
Through ongoing product use,
customers will see:
• reduced frizz
• easier styling
• increased hydration, resulting in
noticeably more shiny and smooth hair.
The BaBylissPro ColdBrush retails
for $190.
This sophisticated technology
is designed around a beautiful,
durable, stainless steel housing
that operates with an easy to use
on/off button. A deluxe black
clutch, included with purchase,
ideal for travel and storage.
96 tools
Estetica n. 1/2021
ad index
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AHS 92
www.alternativehair.org
BABYLISS PRO
www.babylisspro.com
96/OBC
COLOR SPACE 2/95
www.colorspacehair.com
DANCOLY COSMETIQUE 81/88
www.dancoly.fr
GOLDWELL 93
www.goldwell.com
L’ORÉAL SALON EMOTION 90-91
www.salonemotion.com
OMC 32
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SCHWARZKOPF PROFESSIONAL
www.schwarzkopf-professional.com
FC-1
DENMAN 4/94
www.denmanbrushus.com
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THE ColdBrushTM
REPAIR YOUR
HAIR
WITH ACTIVE
HYDRATION
The COLDBRUSH transfers
moisture from the air into the hair
shaft, conditioning the hair, making
it softer, smoother, shinier and easier
to style with each use.
©2021 BABYLISSPRO 21BA077693
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