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Retailers Forum Magazine April 2021 EMAG

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

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etailers<br />

Easter Sales Expected To<br />

Crack Records!<br />

VOL. 40 NO. 12<br />

APRIL <strong>2021</strong><br />

Connecting Wholesalers and <strong>Retailers</strong> Since Since 1981<br />

1981


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Page 2 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Want More Info? Circle #15 on page 11 • www.Vendor411.com


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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 3


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Page 4 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 5


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APRIL <strong>2021</strong><br />

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ADVERTISING<br />

FORUM AD RATES ..........09<br />

APPAREL<br />

1 STOP WHOLESALE ........19<br />

BLANK TEES. ...............46<br />

BOUTIQUE CLOSEOUTS. .....49<br />

CLOTHINGWARE ...........65<br />

DD BULK ...................62<br />

FASHIONABLE SALES. .......03<br />

FLIRTY WHOLESALE ........24<br />

HEAVENLY SUITS ...........18<br />

SCARF WAREHOUSE ........74<br />

STYLE IN FASHION ..........18<br />

STYLISH PLUS ..............57<br />

T SHIRT REP ................61<br />

UIN DEALS .................69<br />

UNIVERSE WHOLESALE. .....45<br />

USACOSTUMERS.COM ......54<br />

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AUCTION FINDER ...........44<br />

BEAN WHOLESALERS .......20<br />

DINO DROPSHIP . . . . . . . . . . . . 63<br />

DOBA DROPSHIP ...........43<br />

EVERYTHING CLOSEOUTS ...36<br />

EZ DROPSHIP. ..............58<br />

FIND IT ASIA. ...............85<br />

GET THAT WHOLESALE ......81<br />

MEGA UBID ................78<br />

PALLETFLY. ................02<br />

RAMSONS IMPORTS ........ 13<br />

SWEET WHOLESALERS ......71<br />

TOP TEN WHOLESALE .......83<br />

BOOKS<br />

AUCTION BOOK ............82<br />

BUYERS CONTACTS .........87<br />

CLOSEOUT DIRECTORY. .....84<br />

HIDDEN WEALTH ...........80<br />

TRADE BOOKS. ......... 88-94<br />

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SWEET WHOLESALERS ......71<br />

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CELLCITY.BIZ ..............23<br />

WHOLE-CELL ..............53<br />

COMPUTERS<br />

REFURB SHOPS .............26<br />

CONSUMER ELECT.<br />

FIND IT CHINA ..............39<br />

CREDIT CARD<br />

PROCESSING<br />

NORTH AMERICAN. .........04


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DISPLAY/SUPPLIES<br />

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AVVO .....................48<br />

CC WAREHOUSE . . . . . . . . . . . . . 3<br />

E-STORE BUILDERS .........64<br />

E STORE SIGNS .............31<br />

E-STORE SITES .............22<br />

FB CAMPAIGNS .............38<br />

FORUM ADVISORS . . . . . . . . . .28<br />

FUNDING OFFICES ..........72<br />

KWIK INC ..................40<br />

PAYROLL HELPER ..........75<br />

PROMOTIONAL REWARDS...28<br />

PROTECTION PLANS ........50<br />

RETAILERS BANK ...........34<br />

SALES GROUP BAGS. ........66<br />

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VACATION PROMO .........70<br />

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DINO DROPSHIP . . . . . . . . . . . .63<br />

DOBA DROPSHIP ...........43<br />

EZ DROPSHIP. ..............58<br />

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HEAVENLY .................60<br />

LIGHT E CIG ................47<br />

Hat Pins $6.00 dz<br />

$36.00 dz<br />

$36.00 ut 72 pcs<br />

Garden Flags<br />

$48.00 dz<br />

Tri-Fold<br />

$5.00 Each<br />

3’x5’Embroidered Flags<br />

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Belt Buckles<br />

$36.00 dz<br />

$21.00 dz<br />

$9.00 dz<br />

Playing Cards<br />

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Belt Buckles<br />

Metal Signs $24.00 dz $42.00 dz<br />

HOME $5.50 Each<br />

& HOUSEWARE<br />

$21.00 dz<br />

$18.00 dz<br />

LOGIC WHOLESALE .........49<br />

FOOTWEAR<br />

5” Patches $36.00 dz<br />

$39.00 dz<br />

SNEAKER CLEARANCE. ......37<br />

HANDBAGS<br />

Garden Flags<br />

48.00 dz<br />

$18.00 dz<br />

Leather Wallets $5.50 each<br />

Magnets 3”x8” $18.00 dz<br />

BAG CLOSEOUTS ...........29<br />

BAG VENDORS .............22<br />

12”x18” Metal Signs<br />

$5.50 Each<br />

DAKOTA STEEL ART ..... 16/17<br />

Patches $18.00 dz<br />

MERCHANDISE REP .........20<br />

RUG PROFITS...............35<br />

RUSH SUPPLIERS ...........68<br />

JEWELRY/<br />

ACCESSORIES<br />

BLING WHOLESALER ... BACK COV<br />

BODY CANDY HQ ...........51<br />

BUND JEWELRY.............41<br />

CLOSEOUTS FOR SALE. ......27<br />

HIPWHOLESALE ............15<br />

JEWEL CLEARANCE .........56<br />

JEWELRY MINERS...........67<br />

SHAKE WHOLESALE. ........42<br />

WindSocks<br />

$48.00 dz<br />

Min.Order<br />

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$4.50 Each<br />

COOL GLOWING ............21<br />

$42.00 dz<br />

Metal Sign<br />

$4.75 each<br />

$48.00 dz<br />

$30.00 dz<br />

12” Metal Signs<br />

$5.00 Each<br />

$7.00 Each<br />

Belt Buckles<br />

$36.00 dz<br />

NOVELTIES<br />

3pc Magnet<br />

$5.25 Each<br />

Metal Plates<br />

$27.00 dz<br />

8” x 12” Parking Sign $18.00 dz<br />

$15.00 dz<br />

$15.50 Each<br />

CARTOON CONCEPTS .......30<br />

NOVELTY SELLER ...........55<br />

PPE SUPPLIES<br />

8” x 12” Metal Signs<br />

$39.00 dz<br />

PPE STOCKROOM. ..........26<br />

R/C & TOYS<br />

$4.00 each<br />

RC VARIETY ................25<br />

Leather Bracelet $18.00 dz<br />

SOARING RC ...............30<br />

SPECIAL FEATURES<br />

FORUM WORKSHOP ........32<br />

READER RESPONSE .........11<br />

12”x18” Metal Sign $5.25 each<br />

$15.00 dz<br />

36 pcBiker Ring<br />

$24.00 dz<br />

Best Friend Necklace<br />

RAMSON’S<br />

$39.00 unit<br />

$24.00 dz/sets<br />

1ut/5 dz Mood Rings $33.00 unit<br />

RETAILING NEWS ...........14<br />

WHAT’S HOT ...............12<br />

TRADE SHOWS<br />

ASD VEGAS SHOW ..........33<br />

THE MARKET CENTER .......18<br />

WATCHES & CLOCKS<br />

TIME WHOLESALERS ........59<br />

WATCH DEALERS ...........76<br />

WEDDING ITEMS<br />

SMARTEST BARGAIN . . . . . . . . 24<br />

Advertise in<br />

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See Page 9<br />

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ADVERTISING INFORMATION<br />

www.retailersforum.com<br />

VOL 28 NO. 2<br />

JUNE 2008<br />

MARKETING TIPS!<br />

MERCHANDISE SOURCES<br />

RETAILING TIPS<br />

SELL LIKE AN<br />

EGYPTIAN!<br />

Reach Active Buyers with our Print Readership<br />

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✔ Apparel and Accessory Stores<br />

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✔ Internet On Line Stores<br />

✔ Mail Order Catalog Sales<br />

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ESTABLISHED IN 1981 as a buying source for store<br />

owners and wholesalers, <strong>Retailers</strong> <strong>Forum</strong> offers advertisers<br />

a large national circulation to showcase their products<br />

and services. Many of our readers are located in rural<br />

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FORUM PUBLISHING COMPANY<br />

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www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

FAX: 631-754-0630<br />

Email: <strong>Forum</strong>Publishing@gmail.com<br />

Page 8 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


etailers<br />

ADVERTISING RATES<br />

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES<br />

› Page $400 $300 $275 $250<br />

¼ Page $525 $425 $400 $350<br />

½ Page $625 $525 $500 $450<br />

Full Page $850 $750 $700 $650<br />

2 Pages $1,350 $1,250 $1,150 $1,050<br />

Prices shown per month, above rates include full color printing<br />

ADVERTISING SPECS<br />

› Page: 2¼" high x 3¼" wide<br />

¼ Page: 4‚" high x 3¼" wide<br />

½ Page:<br />

Full Page:<br />

4‚" high x 7" wide or<br />

9½" high x 3¼" wide<br />

9½" high x 7" wide<br />

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred<br />

PDF format in CMYK color, 300 dpi resolution only<br />

FULL MARKETING PROGRAM INCLUDED >><br />

✔ Monthly print and mail magazine<br />

✔ Online magazine and search marketing<br />

✔ Distribution at top trade shows<br />

Printed <strong>Magazine</strong><br />

• Your ad is featured in our<br />

printed magazine circulated<br />

to buyers across the USA.<br />

Includes distribution at<br />

industry’s top trade shows.<br />

Complete Digital <strong>Magazine</strong><br />

• Your ad runs on-line at<br />

www.RFmagazine.com<br />

• Over 265,000+ monthly<br />

page views<br />

• Active link to your website<br />

Phone APP<br />

• Your company included in our<br />

free iPhone and Android APP.<br />

Imagine YOUR company right<br />

on the buyers phones!<br />

Reader Response<br />

• Generates leads from buyers<br />

interested in your products<br />

through a code placed in<br />

your ad and on-line at<br />

www.vendor411.com. Free for<br />

all half and full-page ads.<br />

Search Marketing<br />

• Your company included in<br />

the industry’s leading search<br />

engine: www.supplier411.com<br />

• Saturation marketing coverage<br />

on our new wholesale portal:<br />

www.wholesalesources.com<br />

TOP INDUSTRY TRADE SHOWS <strong>2021</strong><br />

JANUARY<br />

Atlanta Gift Fair<br />

Los Angeles Market Week<br />

Minneapolis Gift Show<br />

Philadelphia Gift & Variety Show<br />

Seattle Gift Show<br />

FEBRUARY<br />

Charlotte Gift Show<br />

Louisville Gift Show<br />

Magic Sourcing Show<br />

New York Toy Fair<br />

Off Price Specialist Show<br />

Rocky Mountain Gift Show<br />

St. Louis Gift Show<br />

MARCH<br />

ASD Marketweek Las Vegas Show<br />

Atlanta Spring Gift Show<br />

California Marketplace<br />

Dallas Apparel & Accessories Show<br />

Greensboro Gift & Jewelry Show<br />

Norton’s Gift & Variety Show<br />

APRIL<br />

Charlotte Gift Show<br />

Hawaii Merchandise Expo<br />

Minneapolis Gift Show<br />

Northern Michigan Gift & Souvenir Show<br />

MAY<br />

Las Vegas Licensing Show<br />

New Orleans Gift & Jewelry Show<br />

Off Price Show NY<br />

JUNE<br />

Charlotte Gift & Variety Show<br />

Dallas Gift & Variety Show<br />

LA Fashion Market<br />

Minneapolis Gift Show<br />

Norton’s Gift & Variety Show<br />

JULY<br />

Atlanta Gift & Home Furnishings<br />

California Marketplace<br />

Oklahoma City Wholesale Show Philadelphia Gift<br />

& Variety Show<br />

AUGUST<br />

ASD Market Week<br />

Biloxi Wholesale Show<br />

Louisville Gift Show<br />

Minneapolis Gift Show<br />

Off Price Specialist Show<br />

New Orleans Gift & Jewelry Show<br />

Rocky Mountain Gift Show<br />

St. Louis Gift Show<br />

Toronto Gift Fair<br />

SEPTEMBER<br />

Asia America Wholesale Show<br />

Charlotte Gift & Variety Show<br />

Dallas Home & Gift Show<br />

Hawaii Gift Show<br />

Norton’s Gift & Variety Show<br />

Philadelphia Candy & Gift Show<br />

Rocky Mountain Gift Show<br />

OCTOBER<br />

Dallas Apparel & Accessories Show<br />

Florida Jewelry & Resort Show<br />

Greensboro Gift & Jewelry Show<br />

Las Vegas Souvenir & Gift Show<br />

Minneapolis Gift & Variety Show<br />

Additional Shows TBD<br />

NOVEMBER<br />

Gatlinburg Gift Show<br />

Hawaii Merchandise Expo<br />

New Orleans Gift & Jewelry Show<br />

Norton’s Gift & Variety Show<br />

Ocean City Gift Show<br />

Smoky Mountain Variety<br />

DECEMBER<br />

Charlotte Gift & Variety<br />

Grand Strand Gift & Variety Show<br />

Greensboro Gift & Jewelry Show<br />

Our Large Holiday Issue Hits The Mails Before<br />

Thanksgiving to Maximize Advertisers Results!<br />

* Show schedules are subject to change without notice.


FROM THE<br />

PUBLISHER<br />

Economy Set To Crack Records & Crush Covid<br />

AFTER a full year of locking down, in the search for truth as to the decisions<br />

shutting down and obeying many archaic that were being made for us under<br />

restrictions we are finally returning to government regulations that many feel<br />

some sort of normalcy for our businesses. were a bit disconnected from the realty<br />

I knew something good was happening on the ground. Regardless of how we got<br />

when my case of industrial “pandemic” to where we are now we are all thankful<br />

toilet paper was on its final roll! With the that our industry is opening back up<br />

elections behind us and citizens pushing strongly and we can all start to regrow<br />

back on the stifling regulations that we’ve our businesses that we have put our life’s<br />

discovered were not always based on work in.<br />

science, our industry is poised to rebound TRADE shows have started to reopen<br />

for this second quarter.<br />

and there will be a great resurrection<br />

FIRST of all, congratulations to our fellow by summer when we can mingle with<br />

businesspeople who made it through the wholesalers again at the gift and variety<br />

last year and are still operating. There<br />

shows we have longed to attend. With<br />

will be many financial rewards for those<br />

the shows comes a needed enthusiasm<br />

who persevered and weathered the<br />

to rekindle our business relationships and<br />

storm. Unfortunately many businesses<br />

touch and feel merchandise again. You<br />

could not maintain and we will truly miss<br />

can only do so much on videos and<br />

their contributions to our industry and our<br />

virtual meetings. There is just nothing<br />

communities.<br />

more exciting than having in person<br />

WE have all learned a lot from the last<br />

year. As small businesses we have been<br />

experiences. These experiences are<br />

forced to reinvent ourselves in ways we<br />

needed to enthuse and motivate us.<br />

never thought possible. Many businesses<br />

EASTER is known as a time of rebirth<br />

who in the past were thinking of starting and we would like to officially welcome<br />

or upgrading their online presence found it, and you, back to the industry we<br />

themselves pushed into jump starting that love. As we reopen and regenerate our<br />

quickly. Others pivoted and changed businesses we appreciate the sacrifices<br />

their product lines from fashion to masks, and dedication of everyone from our<br />

from novelties to disinfectants and from healthcare professionals to our local<br />

toys to gloves.<br />

workers who kept our lives sustainable<br />

HAVING been around for four decades during the last year. It is the people, the<br />

(next month is our 40th anniversary) citizens, who made the difference in our<br />

we have witnessed a lot of disruptions lives and we are grateful to all of them.<br />

to the retail/wholesale industry. None TODAY our office used our last roll of<br />

had been so destructive than that of our pandemic toilet paper and it serves<br />

the covid era. We learned that we are as a marker that we are moving into a<br />

resilient and worked together to brave beautiful and successful future for our<br />

the storm. Many of us became proactive businesses, our families and our country!<br />

>> ON-LINE SOURCING<br />

The entire issue of<br />

<strong>Retailers</strong> <strong>Forum</strong> <strong>Magazine</strong><br />

is posted on-line at<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

Includes: Website Links *<br />

E-Mail Links * Printable PDF’s<br />

ACCESS OUR MAGAZINE<br />

FROM ANYWHERE 24/7<br />

RETAILERS<br />

FORUM<br />

SALES & MARKETING<br />

Gregory Brown<br />

Tom Richards<br />

Scott Savitt<br />

Martin Stevens<br />

OFFICE MANAGER<br />

Leah C.<br />

PRODUCTION<br />

Lisa Maresca-Smith<br />

CREDIT DEPARTMENT<br />

Kristine Hines<br />

CIRCULATION<br />

Discount Reading Svc.<br />

LITERARY STAFF<br />

Patricia Luebke<br />

Jason Meyers<br />

Rachel Spearman<br />

COLOR PRODUCTION<br />

Anchor Imaging<br />

PRINTING<br />

Composing Room<br />

ART DIRECTION<br />

Gregory Stevens<br />

Martin Stevens<br />

OVERSEAS OFFICE<br />

Trade Channel<br />

N.W. Guineastr 30<br />

2022 PA Haarlem<br />

Netherlands<br />

+31-23-531-90-22<br />

Published Monthly by:<br />

<strong>Forum</strong> Publishing Co.<br />

383 East Main Street<br />

Centerport, NY 11721<br />

Tel: 631/754-5000<br />

Fax: 631/754-0630<br />

forumpublishing@gmail.com<br />

www.retailersforum.com<br />

39 Years<br />

1981-<strong>2021</strong><br />

RETAILERS FORUM is published monthly at<br />

$75/year USA, $125/year foreign.<br />

Entire contents copyright ©<strong>2021</strong> by<br />

<strong>Forum</strong> Publishing. Publisher assumes no<br />

responsibility for contents herein. First and<br />

third class postage paid at Centerport, NY.<br />

Bulk mail paid at NY, Brookfield, WI and<br />

Hooksett, NH under private mail indicia via<br />

publication mailing.


etailers<br />

Reader Response<br />

FREE PRODUCT INFORMATION FROM OUR ADVERTISERS<br />

Have our advertisers contact you directly!<br />

Simply select the advertisements that interest you and fax this form to 631-754-0630<br />

or fill in on-line at www.Vendor411.com<br />

APPAREL<br />

& ACCESSORIES<br />

❒ All Advertisers in APPAREL<br />

❒ 28. Style in Fashion<br />

GENERAL & VARIETY<br />

❒<br />

All Advertisers in<br />

GENERAL & VARIETY<br />

❒ 15. Palletfly<br />

❒ 07. Ramsons<br />

CREDIT CARD<br />

PROCESSING<br />

❒ All Advertisers in<br />

CREDIT CARD PROCESSING<br />

❒ 38. EXS Credit<br />

❒ 68. NOAMB.com<br />

❒ 02. North American<br />

HOME & HOUSE<br />

❒ All Advertisers in<br />

HOME & HOUSE<br />

❒ 23. Dakota Steel Art<br />

WESTERN ACCESSORIES<br />

❒ All Advertisers in<br />

WESTERN ACCESSORIES<br />

❒ 33. JR Palacios<br />

For Quick Response:<br />

Fax: 631-754-0630 • On-Line: www.Vendor411.com<br />

Mail: <strong>Forum</strong> Publishing Co. • 383 E. Main St. • Centerport, NY 11721<br />

Your Name _____________________________________________ Type of Business ____________________________________<br />

Company Name _____________________________________________________________________________________________<br />

Address ____________________________________________________________________________________________________<br />

City ____________________________________________________State _____________________ Zip ______________________<br />

E-Mail: _________________________________________________Tel _______________________ Fax ______________________


For more information, contact:<br />

www.LightEcig.com<br />

SMOK Mico<br />

Pod Starter Kit<br />

700mAh<br />

The SMOK Mico Pod Starter Kit is a<br />

pocket-sized pod system with stylish resin design,<br />

which features 700mAh built-in battery and<br />

1.7ml pod for perfect vaping on the go.<br />

$<br />

24.99<br />

For more information, contact:<br />

www.BlankTees.info<br />

Hanes 4980<br />

100%<br />

Ringspun<br />

Cotton<br />

nano-T<br />

T-Shirt<br />

From<br />

$<br />

1.39<br />

For more information, contact:<br />

www.<strong>Forum</strong>123.com<br />

Tel: 1-631-754-5000<br />

LEADER IN VAPE PRODUCTS<br />

THERE is money to be made in vape products and accessories<br />

and many retailers have increased their interest and availability<br />

in this field. With many top companies entering the vape markets<br />

there has been a major growth in the industry.<br />

FINDING a reliable wholesaler has never been easier than going<br />

to lightEcig.com and see the best selection of everything vape<br />

along with pricing that will give you the margins your store or online<br />

site needs to be profitable.<br />

WITH free shipping on all orders over $75 and warehouses in<br />

the USA and China you’re assured of fast delivery.<br />

THIS month’s special deal is SMOK Mico Pod Starter Kit for just<br />

$24.99. Limited quantity, so check it out quickly.<br />

PRINT YOUR WAY TO PROFITS<br />

WITH the weather getting nice and more people out and about<br />

we are going to see an abundance in imprinted apparel all around<br />

us. Whether at the clothing store or flea market booth there will<br />

be a surge of spring clothing this year.<br />

LET’S face it, we are in a social time of everyone having something<br />

to say. Everything matters - and everyone has a slogan or<br />

logo that they want to see on their tee shirts. This is where Blank<br />

Tees comes in. You can screen print your way to riches and at<br />

Blank Tees you can buy blank shirts of all types at the best prices<br />

anywhere in the country. All ready for your words of wisdom.<br />

THIS month’s special deal is Hanes blank men’s tee shirt as low<br />

as $1.39. Imagine the profits you will make when you add your<br />

piyju sayings to this shirt!<br />

CLOSEOUTS MAKE MONEY<br />

WE all need great resources to buy from and with so many<br />

businesses having closed up there is a glut of closeout inventory<br />

available for buyers.<br />

CLOSEOUTS can give your store or website store the advantage<br />

of offering high quality well known merchandise at a much sharper<br />

price than your competitors. Often closeouts are brand new and<br />

in perfect condition. Most closeouts these days are either overruns<br />

from factories making too much quantity to inventory of businesses<br />

that went belly up.<br />

TAKE advantage of the tremendous profitability of closeouts.<br />

Our Closeout Directory Course and Sourcebook gives you a quick<br />

education on the business and hundreds of resources to buy from.<br />

THE book is in print or PDF format for just $39.95.<br />

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654<br />

Page 12 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


RAMSON’S IMPORTS, INC.<br />

Want More Info? Circle #07 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 13


<strong>2021</strong> Could See Record Sales Growth<br />

MANY economic indicators are pointing towards a massive increase in sales growth for the<br />

rest of <strong>2021</strong> but the covid virus lurks in the wings in all reports. The retailing industry is poised<br />

for major numbers this year and is already showing promise as many cities reopen and others<br />

are lifting the restrictions that have stifled businesses. The economy is entering a very strong<br />

stage with job growth, increased home prices, enhanced government support and record low<br />

interest rates, despite the pandemic.<br />

THE pandemic has of course greatly helped online sales which increased almost 22% since<br />

last year and is expected to continue to grow. Many consumers will return to in-store experiences<br />

and the industry is looking to improve to up to $1.19 trillion.<br />

BECAUSE of covid impact on the ability for the public to travel, go out to dinner and attend<br />

entertainment and sports events, there was a large economic shift to goods rather than services,<br />

which normally make up around 70% of consumer spending. <strong>Retailers</strong> will continue to benefit<br />

from that shift but when pre-covid spending returns it is likely that more affluent households will<br />

be spending more on services.<br />

GROWTH has been patchy because of the differences covid has been handled in different<br />

states, but it is forecasted that we will soon see a return to normalcy in our industry by the third<br />

quarter or sooner.<br />

Make Sure You’re Online<br />

HUDSON Bay hopes to transform its website into Canada’s next online shopping marketplace<br />

in a bid to position itself as a premium home-grown alternative to e-commerce heavy hitters<br />

like Amazon.<br />

THE company will open its website to third party sellers and add hundreds of new brands<br />

and thousands of new items to their platform. The new site will feature electronics and sporting<br />

goods, pushing the retailer beyond their tried-and-true categories like clothing and home decor<br />

as it seeks to attract and retain customers who demand a strong online presence.<br />

SHOPPERS will have more access to a larger variety of products, some of which will be fulfilled<br />

directly from Hudson Bay. The company, once known for high end brick and mortar locations,<br />

is creating this massive expansion online to capitalize on the success of their counterparts,<br />

Amazon, Best Buy, Walmart and Target - although they will be aiming for more affluent shoppers.<br />

They current receive over 225 million website visits annually and have 5.6 million loyalty rewards<br />

members.<br />

THEY are also including special sections for local Canadian sellers and a national platform<br />

for hand made items that would normally be sold on Etsy or similar sites.<br />

THE takeaway from this move is that EVERY business, whether large or small needs to find<br />

their niche clientele and develop easy to navigate online shopping for their customers. We<br />

have seen, especially since the covid situation, that businesses were devastated if they did not<br />

have online possibilities, delivery services and other conveniences available to their customers.<br />

Pay heed that no matter how great the economy recovers. online shopping is taking the lead<br />

in our space.<br />

For Late-Breaking Industry News Visit: www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

If It Affects Retailing We Report On It!<br />

Page 14 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


Rings•Chains<br />

WatChes<br />

Make Money with Bling!<br />

Just<br />

Arrived<br />

Grillz<br />

$<br />

19 95<br />

DiscounteD 78%<br />

We Have it all!<br />

No<br />

Minimum<br />

Order<br />

——<br />

Fully<br />

Guaranteed<br />

$<br />

14 95<br />

www.HipWholesale.com<br />

CheCk our ClearanCe Tab - $ 3 95 and up<br />

RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 15


Dakota Steel Art<br />

Lifetime Rustproof Warranty<br />

“Enjoy The Wind”<br />

Exclusive Solar Light Designs<br />

Solar Light included<br />

MAKE MORE<br />

MONEY<br />

BE THE FIRST<br />

AT YOUR SHOW<br />

TO SELL OUR<br />

RUSTPROOF<br />

WIND SPINNERS!<br />

Wind Spinners are selling<br />

Hang some in your booth<br />

Easy Money & Pays for booth+<br />

STAINLESS STEEL WIND SPINNERS<br />

START SELLING TODAY!<br />

www.dakotasteelart.com<br />

Phone: 701-242-7747<br />

Email: info@dakotasteelart.com<br />

405 County Road 25 Mantador, ND 58058<br />

*You pick your spinners from stock items<br />

(limited to in-stock items)<br />

Page 16 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Drop Shipping Available!<br />

- Low inventory needed<br />

- No extra cost<br />

NEXT DAY SHIPPING<br />

Join the Vendors Switching to DSA<br />

- America’s Best Selling Wind Spinners<br />

- Proudly Made in the U.S.A.<br />

Try them, you<br />

will LOVE them!<br />

Want More Info? Circle #23 on page 11 • www.Vendor411.com


3” OR 8”<br />

Bone<br />

Dakota Steel Art<br />

Lifetime Rustproof Warranty<br />

“Enjoy The Wind”<br />

12” WIND SPINNERS<br />

60 DOG BREEDS<br />

3” OR 8”<br />

Paw<br />

NUMBER ONE SELLER OF DOG WIND SPINNERS<br />

(not all breeds are pictured)<br />

Want More Info? Circle #23 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 17


STYLE IN FASHION INC.<br />

WEST-SIDE DESIGNS<br />

We Carry Winter<br />

Sweaters & Jackets<br />

at Moderate<br />

Prices<br />

MANY STYLES AVAILABLE IN<br />

DASHIKI PRINT<br />

for Men & Women<br />

Imported from<br />

Thailand & India<br />

Tie-Dye, Hawaiian Print,<br />

Solid Acid Wash, Printed Dresses,<br />

Baby Doll Dresses, Blouses,<br />

Skirt Sets, Pant Sets, Skirts, Sundresses,<br />

Umbrella Dresses in Rayon & Cotton<br />

Fabric. We also carry Magic Wrap,<br />

Sarongs, Handkerchief Dresses, Pancho<br />

Tops - all in Regular and Plus Size.<br />

We also carry<br />

Belly Dance & Zumba<br />

outfits in lots of different styles.<br />

321 Olympic Blvd. Los Angeles, CA 90015<br />

Tel: (213) 624-9728<br />

Fax: (213) 624-2115<br />

email: Andy@StyleInFashion.com<br />

View Our Catalog Online or Call for Catalog<br />

SAMPLE<br />

PACKAGE<br />

$300<br />

Quantity<br />

Discounts<br />

Available<br />

www.StyleinFashion.com<br />

Want More Info? Circle #28 on page 11 • www.Vendor411.com<br />

www.HeavenlySuits.com<br />

FULL COLLECTION OF DESIGNER TOP QUALITY<br />

CHURCH SUITS FOR WOMEN AND MEN<br />

Donna Vinci 1 Pc. Dress Set<br />

11691 Black/Purple<br />

Regular Price: $249.00<br />

Your Price $99.00<br />

Donna Vinci 2 Pc.<br />

Jacket & Skirt Set<br />

5658-N • Black/Print<br />

Special Price $179.00<br />

Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits<br />

All Sizes in Stock - 4 Through 34W<br />

www.HeavenlySuits.com<br />

Return to In-Person Sourcing at TMC in May<br />

May 24th, <strong>2021</strong> - Buyer preview 23rd<br />

TMC has prepared to welcome you back safely.<br />

TMC has changed its operations to comply with governmental guidelines for keeping people safe.<br />

Temperature<br />

checks required<br />

for entry<br />

Sanitizer stations<br />

throughout<br />

center<br />

Protective<br />

masks<br />

required<br />

Building<br />

occupancy<br />

reduced<br />

Enhanced<br />

cleaning<br />

& disinfecting<br />

Pre-packaged<br />

grab-and-go<br />

meals<br />

Increased<br />

outdoor air intake<br />

& filtration<br />

Registration for our next 2 Markets is open:<br />

• May 24th, <strong>2021</strong> - Buyer preview 23rd<br />

• July 12th, <strong>2021</strong> - Buyer preview 11th<br />

Name brands & extreme value merchandise<br />

America’s largest permanent collection of closeout specialists<br />

Practically the entire closeout industry under one roof<br />

REGISTER AT<br />

www.tmcexpo.com<br />

TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright <strong>2021</strong><br />

Page 18<br />

APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

TMC <strong>April</strong> <strong>2021</strong> RF Ad 7x4.5.indd 1<br />

3/12/21 10:09 AM


Leading Supplier<br />

Since 2005<br />

Newchic<br />

Now at<br />

1 STOP WHOLESALE<br />

Clothing, Shoes, Bags and Accessories<br />

Floral Printed O‐Neck<br />

Midi Dress With Pocket<br />

$<br />

31.99<br />

Solid Color V‐neck Plus Size<br />

Dress for Women<br />

$<br />

30.99<br />

Irregular Hem Long‐sleeved<br />

Round Neck Casual T‐shirt<br />

$<br />

16.99<br />

Bohemian Print Sleeveless<br />

V Neck Side Slit Dress<br />

$<br />

18.58<br />

Bohemian Print 3/4 Sleeve<br />

Loose Plus Size Blouse<br />

$<br />

13.73<br />

Button Fish Bone Print Short<br />

Sleeve Casual T‐shirt For Women<br />

$<br />

15.34<br />

Bohemian Print Spaghetti Straps<br />

Plus Size Maxi Dress with Pockets<br />

$<br />

20.19<br />

Casual Solid Color Button Pockets<br />

Plus Size Cotton Suit Jacket<br />

$<br />

19.38<br />

Vintage Solid Color 3/4 Sleeve<br />

Pocket Plus Size Blouse<br />

$<br />

12.92<br />

Plus Size Women Printed Patchwork V Neck<br />

Figure Flattering Backless One Piece Swimsuits<br />

$<br />

8.99<br />

Sexy Women V‐neck Lace Babydoll Mesh<br />

Chemise Sleepwear Open Back Lingerie<br />

$<br />

5.92<br />

Flower Print Long Sleeve<br />

Casual Blouse For Women<br />

$<br />

19.19<br />

Largest Selection Of Apparel For Drop Ship In The USA<br />

Select Your Sizes - NO Minimum Order - We Ship Worldwide<br />

www.1StopWholesale.com<br />

Want More Info? Circle #01 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 19


SHEETS - PILLOW CASES - DUVETS - CURTAINS - QUILTS - TOWELS<br />

WHOLESALE BEDDING & HOME GOODS<br />

Luxury high-end linens at wholesale prices from one of America’s largest wholesalers<br />

450 THREAD COUNT<br />

100% COTTON SHEET SETS<br />

MSRP $87.98<br />

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Page 20<br />

3 PIECE SOUTH GATE PRINTED 100% COTTON DUVET COVER SET-MSRP $79.98<br />

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APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 21


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Page 22 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 23


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Page 24 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 25


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Page 26 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


your closeout connection for<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 27


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Page 28 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 29


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Page 30 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

6 In 1 Pen Screwdriver Scale<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 31


FORUM WORKSHOP<br />

forumworkshop<br />

Starting Your Own<br />

STARTING YOUR OWN<br />

BUSINESS<br />

Business<br />

A Return To<br />

The Family Farm<br />

PARTNERSHIP<br />

As discussed previously, an invaluable employee<br />

(in your estimation, not theirs)<br />

should be made a partner. The same loyalty<br />

exists between members of a family when they<br />

all know that they will share equally in the fruits<br />

of their labor. Other employees expect (or<br />

quickly learn) that the owner will benefit more<br />

from success because the owner takes the<br />

risks and invests the capital. When the risks<br />

and investment (either in dollars or in time) are<br />

invested by members of a family, a business<br />

gains a longer incubation period, especially if<br />

the children live in their parentsʼ house. Theyʼll<br />

need less income to meet their needs if they<br />

arenʼt paying rent or house payments.<br />

Jay and Sheri Jensen plan to retire in eight<br />

years, when their eldest son, now fifteen, is old<br />

enough and “ready to buy them out.” They say<br />

while their children often complain about their<br />

jobs, they complain louder when their parents<br />

suggest hiring an outsider to operate the quilting<br />

machine. And while fall is a busy time for<br />

Jay – the many shows he travels to in nine<br />

western states keep him away from home for<br />

several months – the family has<br />

found that working at home has<br />

made them very close and given<br />

them ample time to do things together<br />

as a family; things that<br />

Jayʼs former job did not accommodate.<br />

If the parents and offspring are<br />

all adults – living independently<br />

of one another – the dynamics<br />

change.<br />

The relationship, like any partnership,<br />

is subject to the changing<br />

needs and expectations of all<br />

adults. You and your partner must<br />

agree as to the type of business<br />

you will start, and you must agree what each<br />

personʼs responsibilities will be. These duties<br />

should never overlap. Agree to let each person<br />

have the final say over his or her area of responsibility.<br />

Discussion, as in all business relationships,<br />

is vital, Everyone should share<br />

information, but let the bookkeeper keep the<br />

books.<br />

Marge (Marguerite) Grossi has been involved<br />

with the wedding business for more than thirty<br />

years. She started as a seamstress in a shop in<br />

upstate New York. She worked her way up into<br />

a sales position and received formal training as<br />

a bridal consultant.<br />

continued...<br />

Page 32 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


August 22 - August 25, <strong>2021</strong><br />

RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 33


forumworkshop<br />

FORUM WORKSHOP<br />

SHORT + LONG TERM<br />

BUSINESS LOANS<br />

For:<br />

Working Capital, Purchases, Equipment,<br />

Business Line of Credit<br />

Page 34 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

When her husband Alʼs job brought the family to<br />

Salt Lake City, she went to work part-time for<br />

Marjorie and Hooper Mortensen, the former<br />

owners of The Brideʼ Shop. They made her<br />

manager and, according to Margeʼs daughter,<br />

Kathy Halford, it was the Mortensens who decided<br />

that<br />

M a r g e<br />

would be<br />

the likely<br />

candidate<br />

to own The<br />

B r i d e s ʼ<br />

Shop when<br />

they retired.<br />

Marge says<br />

she never<br />

gave owning<br />

a shop much serious consideration because<br />

she was accustomed to working part-time and<br />

having lots of free time to travel. About the time<br />

the Mortensens were ready to sell, Alʼs job took<br />

the couple back to New York state. Marge says<br />

she kept in touch with the Mortensens and decided<br />

she would buy the business and return to<br />

Salt Lake after Al retired. Meanwhile, Kathy<br />

went to work in The Bridesʼ Shop to become<br />

more familiar with the daily operations of the<br />

business. Marge and Kathy took over the business<br />

in 1983. Mother specializes in selling and<br />

serving customers; daughter keeps the books.<br />

Since Marge doesnʼt care for paperwork, the division<br />

of labor suits both. Also, Kathyʼs previous<br />

experience working in the advertising department<br />

of a local furniture store has enabled her<br />

to bring one more skill into the family business.<br />

continued..<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 35


forumworkshop<br />

FORUM WORKSHOP<br />

Their biggest challenge has been to update the<br />

storeʼs inventory. Margeʼs ideas of bridal fashions<br />

differ from those of the previous owners.<br />

“Weʼve tried to gear ourselves to a more sophisticated<br />

woman.” To do that, Marge continues<br />

to put profits back into the business to<br />

expand the inventory. “If you donʼt have the<br />

dresses when the customers come in, you lose<br />

them,” says Kathy.<br />

Family businesses donʼt always work out. One<br />

of the businesses profiled in this article started<br />

out as a father-son-wife-daughter-mother relationship.<br />

The in-laws donʼt speak to one another<br />

anymore, probably because of the fact<br />

that everyone was trying to run everything. It<br />

never works. Not between bosses and employees,<br />

business partners, families, even husbands<br />

and wives. Donʼt do it yourselves. Assign<br />

duties according to each individualʼs skills.<br />

Then trust that personʼs judgement. Keep informed;<br />

communicate constantly. Look at the<br />

books, but donʼt undo or redo someone elseʼs<br />

job. If a family member proves to be incompetent<br />

or loses interest, everyone must decide to<br />

remove that<br />

p e r s o n<br />

from his or<br />

her position<br />

and find a<br />

r e p l a c e -<br />

ment. But<br />

donʼt try to<br />

“fix things”<br />

along the<br />

way. Youʼll<br />

only fight.<br />

continued...<br />

Page 36<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 37


forumworkshop<br />

FORUM WORKSHOP<br />

Of all the people I have met who are involved in<br />

small business, the ones I have grown to admire<br />

most are running, or have been raised in,<br />

a family business. These people have an incredible<br />

amount of honesty, integrity, and common<br />

sense. They are easygoing and realistic,<br />

like some of the people I know who were raised<br />

on farms.<br />

Small business, while the pay is lower at the<br />

outset and the hours often longer than a corporate<br />

job, is more humane. It is all right to have<br />

both good days and bad days, to have a career<br />

and a personal life.<br />

IF YOU WANT TO START A FAMILY<br />

BUSINESS, BUILD. BUILD ON YOUR<br />

OWN SKILLS, AND PUT YOUR<br />

FAMILYʼS SKILLS TO USE, TOO.<br />

THE ECONOMY<br />

Running a business is more complicated than<br />

you will ever imagine. After years of careful<br />

planning, building a loyal clientele and staff,<br />

socking away capital for expansion, and finally<br />

having a salary that matches your initial expectations,<br />

it can all change. You may have made<br />

all the right business decisions, but your businessʼs<br />

longevity depends on a number of factors<br />

that are not in your control: how your<br />

suppliers, customers, and landlord operate<br />

their businesses,<br />

national and local<br />

politics, and the<br />

economy.<br />

continued..<br />

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Page 38<br />

APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 39


forumworkshop<br />

FORUM WORKSHOP<br />

The health of the economy in a city, state, or<br />

nation, depends on the amount of cash and<br />

credit that is available for the public and private<br />

sectors to earn, borrow, and spend. When the<br />

economy is good, interest rates are generally<br />

low, loans are easy to get, and people borrow a<br />

lot of money and spend it on a multitude of real<br />

and perceived needs. When the economy is<br />

bad, people donʼt spend; they may or may not<br />

save; in fact, they may not even be earning an<br />

income to spend or save if they wanted to. The<br />

b u s i n e s s<br />

economy is<br />

reflected in<br />

the stock<br />

marketʼs Dow<br />

Jones Index.<br />

P e o p l e ʼ s<br />

s p e n d i n g<br />

habits, coupled with how much faith they have<br />

in the future of the country or individual companies,<br />

makes the market go up or down. When<br />

people think things are going badly, they tend<br />

not to spend. When they do not spend, businesses<br />

go broke; the Dow drops. To some degree,<br />

belief and reality are the same thing.<br />

WATCH THE INDICATORS<br />

When the “national indicators,” like money supply,<br />

interest rates, and the Dow, reflect a bad<br />

economy (Bear Market), things are going to be<br />

tight for business. Not all business. There are<br />

always winners in any recession. But people<br />

are less likely to spend money on perceived<br />

needs when they are fearful about the future.<br />

continued..<br />

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Page 40 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 41


forumworkshop<br />

FORUM WORKSHOP<br />

As the owner of a business, you must know that<br />

good and bad business cycles will occur. You<br />

have to save enough in the good cycles to ride<br />

out the bad ones. You have another choice:<br />

close your business. It is all right to stop. You<br />

are allowed to realize that people are no longer<br />

buying what you have to sell, for now or forever,<br />

and to stop selling that stuff. But if you are in<br />

business for life, for the family, because you<br />

cannot imagine working for someone else or<br />

doing anything else for a living, save up and<br />

ride it out.<br />

Keeping a business alive and profitable requires<br />

hard work and an attentive mind.<br />

Youʼd have to have your nose buried deep in<br />

your own books not to notice what is going on<br />

in the world and how it affects the national<br />

economy. Such information is easy to come by,<br />

Page 42 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

and you canʼt afford not to pay attention. In addition,<br />

a number of social, economic, and political<br />

factors will affect the business climate in<br />

your state, city, town, even neighborhood.<br />

These “factors” comprise the “local economy.”<br />

The “local economy” is, in part, the impact that<br />

money (and credit) has on your environment,<br />

your location, the traffic<br />

flow into your place of<br />

business. The local<br />

economy also encompasses<br />

“decisions” –<br />

specifically, any decision<br />

made by someone<br />

other than yourself (a<br />

business owner) that<br />

has an impact on your<br />

business.<br />

continued..<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 43


forumworkshop<br />

FORUM WORKSHOP<br />

THE SALT LAKE EXAMPLE<br />

A good example has taken place in Salt Lake<br />

City during the past decade. This pattern has<br />

happened in many cities, usually over a longer<br />

period of time. But Salt Lake is small and because<br />

there are fewer businesses in its downtown<br />

than in Denver, St. Louis, or New York,<br />

change is more noticeable.<br />

About twelve years ago, the city government<br />

decided to implement a “beautification program.”<br />

The plan called for wider sidewalks, decorated<br />

with fountains and planters and<br />

benches, all of which were installed at the expense<br />

of curbside parking. Several years later,<br />

developers constructed a second enclosed<br />

shopping mall in downtownʼs Central Business<br />

D i s t r i c t<br />

(CBD). The<br />

new mall<br />

was built<br />

d i r e c t l y<br />

across the<br />

street from<br />

the cityʼs<br />

original enc<br />

l o s e d<br />

m a l l .<br />

“ P l a n s ”<br />

called for<br />

construction<br />

of the<br />

second mall to be at the south end of the cityʼs<br />

CBD, to keep pedestrian traffic on the cityʼs<br />

Main Street, where a number of small businesses<br />

were located.<br />

continued...<br />

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Page 44 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 45


forumworkshop<br />

FORUM WORKSHOP<br />

Meanwhile the cityʼs Redevelopment Agency<br />

designated a major city block as “blighted” and<br />

destined for redevelopment. A few long-term<br />

residents of the block sued; most small merchants<br />

deserted Main Street in favor of the new<br />

mall. Corporate decision-making processes<br />

prompted JC Penney and F.W. Woolworthʼs to<br />

leave Main Street; both had been located on<br />

the downtown Salt Lake, was changed forever.<br />

Most pedestrian traffic now travels at the north<br />

end of town between the two malls. Merchants<br />

on Main Street struggled to survive as owners<br />

of older properties sold out or raised their rents<br />

to match those of the malls.<br />

My former partner had to relocate when the<br />

bank across Main Street purchased the property<br />

he rented to construct a new office tower.<br />

Fredʼs neighbor, a shoe store owner, chose to<br />

retire early. Fred elected to move across Second<br />

South into a space one-third the size, and<br />

he had enough at the time to justify that type of<br />

expense, because for the previous two years<br />

the Main Street renovation project had all but<br />

eliminated traffic flow and parking around his<br />

block. The move into a smaller, less visible<br />

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to be a poor decision.<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 47


forumworkshop<br />

FORUM WORKSHOP<br />

Salt Lake provides a radical example of change<br />

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planning commissions. Chances are, the first<br />

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your lease will not be renewed, or that your rent<br />

is going to be raised to match the new “estimated<br />

value of downtown commercial real estate.”<br />

These numbers are based on “projections” and<br />

“estimations” of “future demand for prime property.”<br />

In other words, the city politicians and bureaucrats<br />

think more and more people are<br />

going to move into the area and fill up all the<br />

new buildings that developers and bankers are<br />

creating in their town. What the politicians and<br />

landlords never tell you about is the two to five<br />

years it is going to take before the construction<br />

Page 48 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 49


forumworkshop<br />

FORUM WORKSHOP<br />

Find out what is going on in the city or town<br />

or neighborhood where you have your business.<br />

If most of your customers park in the lot<br />

behind your store, and someone builds an<br />

apartment building there, as also happened to<br />

Fred, that should tell you something. Pay attention.<br />

In Salt Lake, people are accustomed to<br />

parking in front of their destination. New Yorkers<br />

walk everywhere and consider themselves<br />

lucky if they find a parking space on the island<br />

of Manhattan. When parking is expensive and<br />

public transportation adequate, maybe Salt<br />

Lake will become a pedestrian city. But the successful<br />

businesses there realize that is not now<br />

the case; and every business, city council, or<br />

public policy meeting centers around the issue<br />

of adequate parking and making the city accessible<br />

to the automobile.<br />

While I walked a mile<br />

and a half to work<br />

everyday, I had to be<br />

honest about my world.<br />

When I located Midnight<br />

Oil Typesetting in<br />

an out-of-the way building<br />

with a parking lot, I<br />

did better than when I<br />

was the heart of town<br />

with no parking.<br />

In the first five years, you may be too busy to<br />

pay attention to politics. But you cannot afford<br />

not to. Believe half the rumors you hear, then<br />

make phone calls to those who really know; the<br />

Chamber of Commerce, your legislators and<br />

city or county officials, planning and zoning<br />

people ...<br />

continued..<br />

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Page 50 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 51


forumworkshop<br />

FORUM WORKSHOP<br />

THE DANGER OF MALLS<br />

If you are located in a shopping mall, the<br />

danger is double. You not only risk city political<br />

projections and renovations, you are at the<br />

mercy of the whims of mall management. Remember:<br />

Mall managementʼs job is to collect<br />

rent from you. The marketing director may<br />

talk a lot about helping your business grow and<br />

succeed. The musical entertainment that takes<br />

place during Christmas<br />

in the center<br />

court is an effort on<br />

behalf of every tenant<br />

to attract traffic<br />

to the mall. Your<br />

merchantsʼ association<br />

dues pay for<br />

this. Donʼt forget it. The mallʼs owners consider<br />

you a renter. To the extent the company makes<br />

money from your business, management is interested<br />

in your welfare. That means that national<br />

chains are more interesting than small<br />

start-up companies.<br />

Just as the national economy has cycles, so do<br />

malls. Two things happen frequently: malls<br />

change ownership, and malls renovate. If a<br />

new company purchases the mall where you<br />

rent space, find out what their plans are. Ask for<br />

a long-term lease. If they say no, find out why.<br />

Renovation is a bigger danger than change of<br />

ownership, but renovation often follows a<br />

change in ownership. Even malls that donʼt<br />

change owners are likely to renovate, and the<br />

period for change is typically twelve years.<br />

continued..<br />

Back<br />

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Page 52 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 53


FORUM WORKSHOP<br />

forumworkshop<br />

If the mall plans to renovate and, say, move you<br />

upstairs, ask who will pay for the move. Unless<br />

you have a long-term lease, you may have to,<br />

and your rent will increase, because what management<br />

is going to do will “improve traffic flow<br />

into the mall, so your space will be worth more,”<br />

or some such thinking. Really? Donʼt take their<br />

word for it or depend on mall management to<br />

help you succeed. They have only one real<br />

purpose, and that is to collect rent – the<br />

same as the landlord in the building you<br />

leased on Main Street. If the renovation plans<br />

donʼt attract pedestrian traffic, they will not apologize,<br />

explain, or lower your rent right away.<br />

Remember, landlords are just landlords. And<br />

while it is true that malls do more group advertising<br />

and sponsor more events than main<br />

streets, you pay for it in higher rents and in<br />

most cases, tenant association dues.<br />

Meanwhile, just like those Salt Lake businesses<br />

on Main Street, you will have to put up with dust<br />

and scaffolding and, even worse, reduced traffic<br />

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Why? People donʼt like to climb around building<br />

materials, and when malls renovate, they tend<br />

also to raise rents and make tenants move to<br />

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neighbors are<br />

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continued..<br />

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Page 54 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 55


FORUM WORKSHOP<br />

forumworkshop<br />

Should you stick it out anyway? If your business<br />

depends on a regular clientele for 80% or<br />

more of your income, and those people are so<br />

loyal that they are going to cope with dust, yes.<br />

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has been announced. A national store can draw<br />

funds from the parent company to pay bills for<br />

the year(s) it will take the mall to finish the<br />

changes. If you are operating a small start-up<br />

Page 56 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

company, youʼll still have the same fixed costs<br />

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You can cut staff, if sales fall. But what<br />

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months to arrive?<br />

continued..<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 57


forumworkshop<br />

FORUM WORKSHOP<br />

MOVING<br />

Moving, to some extent, is starting over. Youʼll<br />

have to spend a lot for store remodeling; you<br />

may have to decrease<br />

your inventory to fit your<br />

new space or your available<br />

working capital.<br />

Moving can be beneficial. Trust your own research,<br />

not someone elseʼs promises. Guy, The<br />

Ringmaker, was promised high foot traffic past<br />

his original mall location. It did not happen; but<br />

he survived long enough to move to a better<br />

spot in the same mall. Other merchants in his<br />

“corridor” were not so fortunate. Some are still<br />

in business and prospering, like Mikeʼs office<br />

supply shop. Since the original fiasco on Main<br />

Page 58 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Street, rents have fallen in response to supply<br />

and (lack of) demand. Eric opened a second<br />

Edinburgh Castle on Main Street. He says rents<br />

are lower and traffic higher than seventeen<br />

years ago when his wife, Betty, first owned the<br />

lingerie shop on the same street, before the<br />

malls were built. Then<br />

again, where else can<br />

people go for bagpipes<br />

and kilts? The jewelers<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 59


FORUM WORKSHOP<br />

forumworkshop<br />

Another factor that will affect your local<br />

economy is competition. Consider how many<br />

other businesses like yours have opened since<br />

you started. If there are many, people can go<br />

elsewhere if your store becomes inconvenient<br />

to get to during a renovation. If there are few,<br />

people will have to make the effort.<br />

Your first reaction to a potential renovation or<br />

forced move may be to relocate to another mall<br />

or back to Main Street. Again, consider why<br />

people shop in your place of business. If they<br />

impulse-by your chocolate candy, for example,<br />

when they come to the mall to buy clothing,<br />

they probably wonʼt travel to a second mall just<br />

to seek you out. If they shop at your store exclusively<br />

but live in a different part of the city or<br />

state, having your business move into their<br />

neighborhood might bring you even more business.<br />

Better yet, open a branch like Judyʼs<br />

Classy Lady, or Marie and Georgeʼs Mrs. Cavanaughʼs<br />

Candies.<br />

Are your customers walkers or commuters?<br />

How important is storefront parking? Access?<br />

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out who your<br />

c u s t o m e r s<br />

are and why<br />

they patronize<br />

your business.<br />

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this out, ask.<br />

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Page 60 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 61


FORUM WORKSHOP<br />

forumworkshop<br />

Surveys and questionnaires are a start, but you<br />

are limiting your information to those people<br />

who are willing to be surveyed or to fill out and<br />

mail your questionnaire. This information is too<br />

limited and too late. Find out as much as you<br />

can from your customers every time they visit<br />

your store. Engage in conversations. Ask as<br />

many people, as casually as possible, why they<br />

come to you. Then you will know what you need<br />

to know when the local economy forces you to<br />

make a change.<br />

TECHNOLOGY<br />

Another aspect of “local economy” is changing<br />

technology. As discussed before, just when you<br />

think you have built a loyal clientele, and you<br />

almost have your computer system paid for, a<br />

competitor will move into the neighborhood with<br />

the newest machine<br />

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Do you hold your<br />

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prices? Update your<br />

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first decision you must<br />

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want to continue in the<br />

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you upgrade. Better still, consider leasing if you<br />

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Page 62 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 63


PLATFORM<br />

FORUM WORKSHOP<br />

forumworkshop<br />

The reason to change is never “to match the<br />

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Page 64 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 65


FORUM WORKSHOP<br />

forumworkshop<br />

Their successful venture into lingerie enabled<br />

the Gilzeans to pursue the idea of opening a<br />

Scottish imports store with vigor and sufficient<br />

capital. By 1986, the couple had closed the last<br />

of their Bettyʼs Bra Bar locations, and concentrated<br />

all their efforts on Edinburgh Castle.<br />

Since 20% of their business is already done<br />

over the telephone, Eric says their next change<br />

will be expanding into mail order.<br />

Another business owner who turned a change<br />

in the local economy into a new business idea<br />

is Wayne Scott, president of Carriage Horse<br />

Livery. He was working in the construction business<br />

and breeding race horses when the demand<br />

for new housing suddenly took a nose<br />

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Wayne had worked on a cattle ranch<br />

in Idaho when he was young and<br />

recalls using draft horses and bobsleds<br />

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When he moved to Salt Lake to build<br />

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Page 66 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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| APRIL <strong>2021</strong> Page 67


FORUM WORKSHOP<br />

forumworkshop<br />

On a business trip in 1983, Wayne says he<br />

overheard a flight attendant complain that Salt<br />

Lake Cityʼs downtown folds up after dark. At the<br />

time, the real estate market was beginning to<br />

suffer from a glut of builders and too few buyers.<br />

Wayne wanted to find a “more wholesome”<br />

atmosphere in which to raise his children than<br />

the race horse circuit. So, he applied for a temporary<br />

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Finding horses that will adapt to work on city<br />

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Wayne. They not only have to adapt to city<br />

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entered the arena. Following his own advice,<br />

Wayne, chose to diversify his services and<br />

offer horse and carriage rides in other places.<br />

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state parks.<br />

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Page 68 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 69


forumworkshop<br />

FORUM WORKSHOP<br />

Still, the logical end to one business led nicely<br />

to the birth of a second. Entrepreneurs are like<br />

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the real entrepreneur will close one shop<br />

and find another to open that will be<br />

more suited to the times.<br />

continued..<br />

Page 70<br />

APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 71


FORUM WORKSHOP<br />

forumworkshop<br />

Just as Clair and Twila changed The Ink Spot<br />

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Page 72 APRIL <strong>2021</strong> |<br />

RETAILERS FORUM MAGAZINE


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Page 74 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


FORUM WORKSHOP<br />

forumworkshop<br />

THE CHANGING TIMES<br />

Certain types of businesses will survive major<br />

changes in the local economy. The nationʼs<br />

passion for chocolate seems to keep candy<br />

companies in business for generations It is<br />

likely that we will be sending greeting cards<br />

through the mail for a long, long time to come.<br />

The messages may change, but the business<br />

will remain viable, I would guess, until postage<br />

stamps cost more than<br />

people are willing to<br />

pay ($1.00? $5.00?)<br />

and every household<br />

in America and the<br />

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by personal computer<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 75


FORUM WORKSHOP<br />

forumworkshop<br />

THERE IS ONLY ONE ABSOLUTE<br />

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Page 76 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

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FORUM WORKSHOP<br />

forumworkshop<br />

HAIRDRESSING HAS CHANGED. The world<br />

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b e a u t y<br />

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w o m e n<br />

and barber<br />

shops for<br />

men; alt<br />

h o u g h<br />

both still<br />

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Nowadays,<br />

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In the 60ʼs, hippies simply let their hair grow<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 77


FORUM WORKSHOP<br />

forumworkshop<br />

So, count on change, plan for it, save for it, and<br />

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Page 78 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 79


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Page 80 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 81


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Page 82 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 83


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Page 86 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE


WE HAVE BUYERS!<br />

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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 87


Trade<br />

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Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00<br />

Page 88 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Page 88 88<br />

<strong>Retailers</strong> <strong>Forum</strong><br />

SoloMayoreo<br />

“I Can Get<br />

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Page 89<br />

RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 89


USA Closeout Directory<br />

Now, more than ever, it is essential for the success of your merchandising business to buy<br />

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Page 90<br />

Page 90 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />

Business Directories


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www.bizbooks.org<br />

Page 91<br />

RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 91


Wholesale Gift Guide<br />

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1-800-635-7654 Page 92<br />

Business Directories


APPAREL<br />

BUSINESS DIRECTORIES<br />

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Apparel Contractors (USA Edition)<br />

1-800-635-7654 Page 93<br />

Directory of Brand Name Apparel<br />

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Apparel Business Directories<br />

RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 93


FORUM PUBLISHING CO.<br />

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Books and Cassette programs are<br />

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Page 94 APRIL <strong>2021</strong> | RETAILERS FORUM MAGAZINE 39 94


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RETAILERS FORUM MAGAZINE | APRIL <strong>2021</strong> Page 95


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