Bangkok April 2021

at its 125 sqm best!
Location:
@Pratumnak/Thappraya Road Junction, PATTAYA
For advertising information
For advertising information
Contact Ben@084-677-4360
Contact Ben@084-677-4360
Email: ben.hightowerltd@gmail.com
Email: ben.hightowerltd@gmail.com
• POTENTIAL CUSTOMERS
DON’T JUST LOOK – THEY ENGAGE!
Studies have proven that LED signage makes an impression
on people. Just like this part of the world, a study revealed
that 70% of Americans who recall seeing a digital video
display in the past month, 47 percent specifically recall
seeing an ad. That’s nearly half! And of those travelers who
remember spotting a digital billboard, 82 percent recall
that it was displaying an ad.
• LED BILLBOARD v
STATIC BILLBOARD
To establish the difference between LED Billboards and Static Billboards
one study used anonymous video analytics to log the number of people
who noticed both static and digital signs at a number of locations.
The number of “impressions” (that is, people paying attention) logged by
the static sign peaked on its first day in place. After that, they dropped
off and remained low for the remaining weeks of the study. But the
digital signs received consistently high numbers of impressions
throughout the study—receiving almost as many every day as the static
sign received the first day.