TBM_April 2021
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
addition consent is not required from the<br />
consumer to mail them in their own home.<br />
WORLD LEADER IN<br />
SUSTAINABILITY<br />
- The print and paper industry is a world<br />
leader when it comes to sustainable<br />
materials, renewable energy and recycling.<br />
‘Go Paperless – Go Green’ is one of the<br />
world’s biggest myths and is known as<br />
Greenwashing. Paper remains one of the<br />
best environmentally friendly media.<br />
PRINT AND DIGITAL<br />
However, having said all this there is no<br />
denying that digital marketing is here to<br />
stay, the best way to get results is therefore<br />
to combine print and digital marketing.<br />
Print can be used effectively to increase<br />
traffic to digital channels this can be<br />
achieved by, for example, using social<br />
media handles on printed material, QR<br />
codes linking to websites, unique URLs or<br />
even SMS codes which enable potential<br />
customers to connect online. These<br />
techniques can lead to increased response<br />
rates and greater tracking of leads.<br />
Combining your digital marketing with<br />
print creates a dynamic marketing strategy<br />
that will reach your target audience and<br />
deliver return on investment.<br />
For more information about the benefits of<br />
print, read the Why Print? white paper<br />
produced by Prontaprint by clicking here;<br />
www.printers.prontaprint.com/reports-publications<br />
For more information on Prontaprint, please visit:<br />
www.printers.prontaprint.com or email us on<br />
hello@printers.prontaprint.com