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FIT Show GETTING FIT FOR THE SHOW With less than six months to go until FIT Show’s return to the NEC (from Sunday 26 - Tuesday 28 September 2021), Total Fabricator takes a closer look at what’s happening behind the scenes to deliver a show-stopping return... an extended period of restricted face-to-face business, and with no “After industry platform since 2019, we are more excited about our next event than ever,” says FIT Show event director, Nickie West. “We understand that world events over the last 12-18 months have proven extremely challenging, but have been encouraged by the positive impact that this has had on the UK home improvement sector. With the roadmap to recovery well underway, including the big landmark of showrooms (and pubs) reopening already passed, we have seen a steady increase in enquiries from potential FIT Show exhibitors. “We are working hard to ensure that FIT Show returns triumphantly, and the sentiment across the sector reinforces the excitement and appetite to get back to doing what we do best, face-toface, at FIT Show. “To ensure a safe and successful return, we are closely following all Government guidance around Covid. Measures may include mask wearing, the use of hand sanitisers and enhanced registration protocols and cleaning regimes. “The stand contracting industry is very much prepared for the opening of events and are keen to discuss with exhibitors what their requirements are. We believe all our exhibitors should use ESSA members to build their stands as this is the best way to ensure their stands will be built within all relevant guidelines, efficiently, effectively and to a standard that represents their brand. “Preparations are well underway behind the scenes to develop new and exciting content and features for the show. And I am anticipating that there will be more new products to see than ever before. “Since our last event in 2019, the biggest innovators have been investing in new product development, streamlining operations and looking at new and exciting ways to connect with customers. FIT Show in September will be the perfect platform for them to do just that. It will offer that chance for customers to see, touch and play with all of the latest products under one roof.” Outdoor living To reflect the huge increase in demand for outdoor living enhancements, which have seen a reported 64% increase in demand over the last 12 months, FIT Show 2021 will see the launch of a brand new ‘Outdoor Living’ feature. The feature will showcase everything from sun rooms and garden rooms through to conservatories and canopies, decking and fencing, awnings, gates and other associated outdoor home improvement products. Evan Francis, marketing manager for Renson, which will headline the new outdoor living feature, adds: “Events such as FIT Show provide the perfect platform for us to bring our clients and prospects together in one place, to meet face-to-face, either for the first time, or to re-establish connections. Trade shows are an essential part of our marketing strategy and we cannot wait to get back to them when we exhibit at FIT Show in September.” The Window Company (Contracts)’s David Thornton insists that the 2021 FIT Show will be more important than ever in determining his company’s future trading partners. David comments: “It will be a celebration, an outlet for the pent-up frustrations of being unable to work, of having to close factories, the struggle to survive. “And in fact, I will regard any exhibitors at the 2021 FIT Show as companies that I am more likely to do business with, simply as they have not only survived, but they can afford to be there both financially and logistically. By then they are likely to have rationalised their products and services and will have taken a lot of hard decisions during the lockdown that will make those companies leaner, fitter and simply better to do business with.” Contact FIT Show: 0207 886 3100 fitshow.co.uk @fitshow The appetite to get back to ‘face-to-face’ business is strong, according to FIT Show’s Nickie West 48 T F APRIL/MAY 2021 CONNECTING THE WINDOW, DOOR & ROOF FABRICATION SUPPLY CHAIN
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April/May 2021

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