28.04.2021 Views

Are Media Industry Media Kit 2021

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

WEB VIDEO<br />

SOCIAL<br />

PRINT EVENTS<br />

EMAIL


Our Brands<br />

Our unrivalled portfolio encompasses iconic print and digital brands that<br />

have been widely recognised as the ‘bibles’ for the transport, agriculture<br />

and civil construction industries for more than three decades<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 2


Our Platforms<br />

Our rich portfolio of iconic print and digital brands reach an<br />

unrivalled audience of decision makers across the six key platforms<br />

of print, web, email, social, TV and video, and live events<br />

Print<br />

Email<br />

<strong>Media</strong> & events partnerships<br />

Combined Distribution<br />

Per Issue 1<br />

124,209<br />

<strong>Are</strong> <strong>Media</strong> Transport & Machinery<br />

Network Database Size 2<br />

63,125<br />

Brisbane<br />

Truck<br />

Show<br />

Official<br />

<strong>Media</strong><br />

Partner<br />

Diesel Dirt<br />

& Turf<br />

Expo<br />

Gold <strong>Media</strong><br />

Sponsor<br />

Natroad<br />

Official<br />

<strong>Media</strong><br />

Partner<br />

Civil Contractors<br />

Federation Qld<br />

Official<br />

<strong>Media</strong> Partner<br />

WA Farmers<br />

Federation<br />

Official<br />

<strong>Media</strong> Partner<br />

Web<br />

Av. Monthly Unique<br />

Browsers (UB) 3<br />

454,985<br />

TV & Video<br />

Mighty Machines Season 1 (10 Bold)<br />

100,000 264,000<br />

Average audience per episode Average audience reach per episode<br />

YouTube Video Views 4<br />

2,074,700<br />

Social<br />

Social <strong>Media</strong><br />

Followers 5<br />

101,960<br />

1. <strong>Are</strong> <strong>Media</strong> Transport & Machinery Network Average combined print and digital magazine distribution per issue Jan-Sept 2020 2. SailThru Aug 2020 3. Combined <strong>Are</strong> <strong>Media</strong> Transport & Machinery Network Reach: Google Analytics Jan-Aug 2020<br />

4. Combined <strong>Are</strong> <strong>Media</strong> Transport & Machinery Network YouTube Jan-Sept 2020 5. Combined <strong>Are</strong> <strong>Media</strong> Transport & Machinery Network: Facebook/Twitter/LinkedIn/YouTube Nov 2020<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 3


Our Audience<br />

Our rich portfolio of iconic print and digital brands reach an<br />

unrivalled audience of key decision makers in the transport,<br />

agriculture and civil construction industries<br />

The Bus <strong>Industry</strong> Bible<br />

The Truck Buyers’ Bible<br />

The Earthmoving <strong>Industry</strong> Bible<br />

8,219<br />

av. print and<br />

digital mag<br />

circ per issue<br />

19,679<br />

av. monthly<br />

unique<br />

browsers<br />

4,904<br />

EDM<br />

database<br />

7,448<br />

social<br />

media<br />

followers<br />

28,055<br />

av. print and<br />

digital mag<br />

circ per issue<br />

70,345<br />

av. monthly<br />

unique<br />

browsers<br />

14,455<br />

EDM<br />

database<br />

17,788<br />

social media<br />

followers<br />

12,237<br />

av. print and<br />

digital mag<br />

circ per issue<br />

74,043<br />

av. monthly<br />

unique<br />

browsers<br />

5,937<br />

EDM<br />

database<br />

9,951<br />

social<br />

media<br />

followers<br />

For Fleet Owners & Managers<br />

Dedicated to the Success of the Person Behind the Wheel<br />

Australia’s #1 Farm Machinery Marketplace<br />

20,280<br />

av. print and<br />

digital mag<br />

circ per issue<br />

91,488<br />

av. monthly<br />

unique<br />

browsers<br />

15,161<br />

EDM<br />

database<br />

28,454<br />

social media<br />

followers<br />

42,211<br />

av. print and<br />

digital mag<br />

circ per issue<br />

58,689<br />

av. monthly<br />

unique<br />

browsers<br />

15,273<br />

EDM<br />

database<br />

55,198<br />

social media<br />

followers<br />

13,207<br />

av. print and<br />

digital mag<br />

circ per issue<br />

115,829<br />

av. monthly<br />

unique<br />

browsers<br />

5,907<br />

EDM<br />

database<br />

13,681<br />

social<br />

media<br />

followers<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 4


Our Solutions<br />

We are the trusted partner for leading suppliers of transport, agricultural and<br />

civil construction products and services to build their brands and businesses<br />

via integrated multi-platform content and commerce solutions<br />

Leaderboard<br />

Skyscraper<br />

gutters<br />

MREC<br />

Half page<br />

Mobile<br />

banner<br />

Written content<br />

Photography &<br />

videography<br />

Print & digital<br />

advertising<br />

Email<br />

marketing<br />

Lead<br />

generation<br />

Custom design<br />

& printing<br />

Bespoke content creation and<br />

amplification across owned,<br />

earned and paid media channels<br />

Engage our professionalgrade<br />

in-house teams to create<br />

high-quality images and engaging<br />

videos<br />

Full range of digital options<br />

including Leaderboard, MREC,<br />

Half Page, Skyscraper Gutters,<br />

Mobile Sticky Banners<br />

Choose from content<br />

clips/display ads in regular<br />

electronic direct emails; or special<br />

solus electronic direct emails<br />

featuring just your brand<br />

Advertise your new and used<br />

stock for sale and rent in<br />

Australia's leading print and<br />

digital classifieds marketplaces<br />

Cost-effective design, production<br />

and printing of custom magazines,<br />

brochures and other collateral<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 5


Integrated content case study<br />

With a brief to showcase the new Cummins-Eaton powertrain joint venture, our experienced<br />

team created a compelling integrated content and advertising campaign that achieved<br />

impressive reach and engagement across our transport and machinery network<br />

The brief was to showcase both Cummins’ engine<br />

and Eaton’s transmission being offered together for<br />

the first time as an integrated package; a line-haul<br />

powertrain joint venture called Cummins Integrated<br />

Power.<br />

Our bespoke solution was to produce a two-part,<br />

video-led content campaign, encompassing our<br />

presenter, renowned trucking journalist Steve<br />

Brooks, interviewing the engineering team at both<br />

businesses; and then undertaking a test drive with<br />

transport operator Don Watson Transport.<br />

Our close relationship and ease of communication<br />

allowed us to engage the marketing teams at both<br />

Cummins and Eaton to develop a fully integrated<br />

content and advertising campaign that fully<br />

delivered on the client brief.<br />

Content Creation &<br />

Amplification<br />

Our team of writers, producers, photographers and<br />

videographers created a high-quality nine-minute<br />

video along with a 2,800-word feature article that<br />

was published across our suite of print and digital<br />

platforms (including websites, e-newsletters and<br />

social media channels) to achieve maximum reach<br />

and engagement.<br />

Advertising<br />

To extend the message online we embarked on<br />

an integrated video advertising campaign which<br />

encompassed:<br />

• 30-second edits of the video with subtitles<br />

positioned into desktop and mobile digital<br />

display ads and served across our sites for a<br />

period of five months.<br />

• Display advertisements across our suite of print<br />

and digital platforms.<br />

Re-editing & Licencing<br />

Several bespoke edits were created for both<br />

Cummins and Eaton, including a two-minute video<br />

created specifically for use at the 2019 Brisbane<br />

Truck Show; plus 30-second edits for social media<br />

posts. All content licencing was passed on for<br />

Cummins and Eatons’ own use.<br />

Conclusion<br />

The feature video reached tens of thousands of industry<br />

decision makers across owned, earned and paid digital<br />

platforms, generating thousands of page views and a<br />

whopping six times the average time on page, with the<br />

all-important average time on page exceeding 13 minutes.<br />

On top of this, the high-impact online advertising generated<br />

five times the industry click-through average.<br />

And through our iconic print titles the integrated content and<br />

advertising campaign was further amplified to a combined<br />

audience of more than 120,000 industry decision makers!<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 6


Integrated dealer campaign case study<br />

Research shows clients who amplify standard digital classified<br />

listings through the addition of print and/or digital display<br />

advertising receive substantially more customer enquiries<br />

Case Study: Print + Digital<br />

As this real-life case study of a single-site dealer confirms,<br />

the addition of just two pages of classifieds advertising<br />

in Deals on Wheels magazine from February 2020 –<br />

combined with stock listings on our unrivalled digital<br />

platforms (web, email, and social) – dramatically boosted<br />

leads.<br />

As the graph opposite shows, amplifying this dealer’s<br />

standard digital listings in print boosted enquiries from 41<br />

in February 2020 to 80 in June 2020 – an increase of 95%!<br />

Critically, the data shows leads were generated from a<br />

combination of print, web and email, highlighting the<br />

power of our unique multi-platform publishing model.<br />

Dealer Enquiries (Phone & Email)<br />

90<br />

80<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

Total enquiries<br />

0<br />

Oct 19<br />

Nov 19<br />

Dec 19<br />

Jan 20<br />

Feb 20<br />

Mar 20<br />

Apr 20<br />

May 20<br />

Jun 20<br />

Month<br />

Case Study: Digital Display Ads<br />

Research shows the addition of digital display advertising<br />

to promote standard stock listings delivers more<br />

enquiries.<br />

A well-targeted campaign gives greater exposure to<br />

your brand and your products – linking buyers direct<br />

to your stock for sale.<br />

As this case study of a single-site dealer shows, the<br />

addition of a digital display campaign in July promoting<br />

specific trucks for sale – and linking through to the dealer’s<br />

mini-site featuring all of its stock – boosted monthly<br />

enquiries by 147%!<br />

Dealer Enquiries (Phone & Email)<br />

140<br />

120<br />

100<br />

80<br />

60<br />

40<br />

20<br />

Multi-Channel Advertising outcomes on Dealer Enquiries<br />

0<br />

May<br />

June July<br />

August September<br />

Month 2020<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 7


Connecting you with the leaders and key decision makers<br />

in the Australian transport and logistics industry<br />

FOR MORE THAN 30 years<br />

Australasian Transport News (ATN)<br />

has been the leading source of<br />

intelligence for owners and managers<br />

of medium to large trucking<br />

businesses – which research shows<br />

account for 40% of operators but<br />

80% of industry income! It’s also the<br />

most-read, with 70% of respondents<br />

to the landmark Transport Census,<br />

a survey of almost 1,000 transport<br />

operators, saying they ‘frequently’<br />

or ‘regularly’ read ATN’s monthly<br />

magazine. Just 23% read Prime Mover<br />

and 18% read Diesel.<br />

The reason is simple: respondents<br />

said ATN was the only place to keep<br />

abreast of industry news and issues.<br />

Monthly in print ATN delivers not only<br />

the best equipment news and reviews<br />

from Australia’s pre-eminent truck<br />

expert Steve Brooks, but in-depth<br />

coverage of the latest industry news<br />

and issues – as well as insightful case<br />

studies of leading operators.<br />

Uniquely, ATN is more than just<br />

another old-school truck magazine.<br />

Its website Fullyloaded.com.au is<br />

the go-to for all the latest news and<br />

information. Drawing an average<br />

91,488 unique browsers a month, the<br />

website breaks the day’s big news<br />

stories as well as the latest equipment<br />

news and reviews – also delivered to<br />

more than 15,000 subscribers via its<br />

daily eDM. Fullyloaded.com.au also<br />

houses Australia’s largest for sale<br />

and for hire truck, trailer, parts and<br />

accessories classifieds.<br />

Some 42% of Census respondents<br />

said they frequently or regularly<br />

visit the site and read its daily eDM,<br />

noting they’re the ‘leading’ source<br />

of the ‘latest information’, delivered<br />

in an ‘intelligent’ and ‘independent’<br />

format.<br />

With such breadth and depth of<br />

content, delivered at high frequency<br />

across multiple platforms to an<br />

unrivalled audience, it’s no wonder<br />

the smart suppliers choose ATN to<br />

keep their businesses fully loaded!<br />

ATN AUDIENCE<br />

ATN is specifically targeted at key decisionmakers<br />

in medium-to-large road transport<br />

businesses. Some 80% are owners or<br />

senior managers of freight transport (65%),<br />

warehousing and distribution (20%) and<br />

logistics management companies (15%) with<br />

1-10 (27%), 11-100 (33%) and 100+ (37%)<br />

employees.<br />

Predominantly male (89%) with an average<br />

age of 51, they are responsible for purchasing<br />

decisions in trucks, trailers, parts, accessories,<br />

servicing maintenance, and much more.<br />

80%<br />

<strong>Are</strong> owners or<br />

senior managers<br />

40%<br />

Own 11+<br />

trucks<br />

49%<br />

<strong>Are</strong> decision<br />

makers<br />

70%<br />

Have 11+ employees<br />

in the business<br />

BRAND<br />

264,000<br />

91,488<br />

20,280<br />

28,454<br />

REACH<br />

Mighty Machines TV av.<br />

audience per episode<br />

Av. Monthly<br />

Unique Browsers<br />

Av. Print & Digital<br />

Mag Circ Per Issue<br />

Social <strong>Media</strong><br />

Followers<br />

15,161<br />

EDM<br />

subscribers<br />

EVENT PARTNERS<br />

Official media partners for: • Brisbane Truck Show<br />

• Natroad Annual Conference • Comvec • Diesel Dirt & Turf Expo<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 8


Connecting you with the leaders and key decision makers<br />

in the Australian transport and logistics industry<br />

Print Advertising Rates<br />

CASUAL 3X 6X 12X<br />

AD SPACE<br />

Double page spread $8,900 $8,650 $8,500 $8,300<br />

Full page $4,550 $4,400 $4,350 $4,200<br />

1/2 page horizontal $2,850 $2,750 $2,650 $2,600<br />

1/2 page vertical $2,850 $2,750 $2,650 $2,600<br />

1/3 page horizontal $1,925 $1,850 $1,820 $1,750<br />

1/3 page vertical $1,925 $1,850 $1,820 $1,750<br />

1/3 page square $1,925 $1,850 $1,820 $1,750<br />

1/4 page horizontal $1,500 $1,450 $1,400 $1,350<br />

1/4 page vertical $1,500 $1,450 $1,400 $1,350<br />

Magazine Deadlines<br />

On Sale Issue Month Ad Material Due<br />

19/01/<strong>2021</strong> 412 JAN 07/01/<strong>2021</strong><br />

16/02/<strong>2021</strong> 413 FEB 04/02/<strong>2021</strong><br />

16/03/<strong>2021</strong> 414 MAR 04/03/<strong>2021</strong><br />

20/04/<strong>2021</strong> 415 APR 08/04/<strong>2021</strong><br />

18/05/<strong>2021</strong> 416 MAY 06/05/<strong>2021</strong><br />

15/06/<strong>2021</strong> 417 JUN 03/06/<strong>2021</strong><br />

20/07/<strong>2021</strong> 418 JUL 08/07/<strong>2021</strong><br />

17/08/<strong>2021</strong> 419 AUG 05/08/<strong>2021</strong><br />

Print Advertising Specifications<br />

FULL PAGE<br />

TRIM<br />

W: 210mm H: 297mm<br />

TYPE<br />

W: 190mm H: 277mm<br />

BLEED<br />

W: 220mm H: 307mm<br />

DOUBLE<br />

PAGE<br />

SPREAD<br />

OTHER SIZES<br />

HALF PAGE VERTICAL: TYPE W: 120mm H: 276mm<br />

HALF PAGE HORIZONTAL: TYPE W: 190mm H: 133mm<br />

THIRD PAGE VERTICAL: TYPE W: 60mm H: 276mm<br />

THIRD PAGE HORIZONTAL: TYPE W: 190mm H: 92mm<br />

Sponsored Content and Dealer Packages*<br />

TRIM<br />

W: 420mm H: 297mm<br />

TYPE<br />

W: 400mm H: 277mm<br />

BLEED<br />

W: 430mm H: 307mm<br />

Please allow a 20mm safety<br />

gutter in center of spread<br />

THIRD PAGE SQUARE: TYPE W: 120mm H: 133mm<br />

QTR PAGE VERTICAL: TYPE W: 92mm H: 133mm<br />

QTR PAGE HORIZONTAL: TYPE W: 190mm H: 66mm<br />

EIGHTH PAGE STRIP: TYPE W: 190mm H: 30mm<br />

DIGITAL DEALER PACKAGES<br />

SPONSORED CONTENT PACKAGES<br />

TOTAL PRICE $5,000 +GST (12 months)<br />

AD/EDITORIAL SPACE<br />

AD/EDITORIAL<br />

DEVICE/PLATFORM<br />

PRINT<br />

Full page editorial (600-800 words + image)<br />

SPACE<br />

PRICE<br />

WEBSITE<br />

Home page feature article (600-800 words + image)<br />

TradeTrucks.com.au<br />

20,000 digital display ad impressions (1 month)<br />

Fullyloaded.com.au Unlimited stock listings $360 +GST*<br />

EDM<br />

Content clip (1 month)<br />

OwnerDriver.com.au<br />

In-line banner ad (1 month)<br />

Featured dealer<br />

SOCIAL<br />

Article amplified via Facebook, Twitter, LinkedIn<br />

TradeTrucks.com.au<br />

home-page tile $1,500 +GST<br />

DEVICE/PLATFORM<br />

TradeTrucks.com.au<br />

Solus EDM<br />

Max. of 8x stock listings<br />

(no competitors)<br />

$1,250 +GST<br />

14/09/<strong>2021</strong> 420 SEPT 02/09/<strong>2021</strong><br />

19/10/<strong>2021</strong> 421 OCT 07/10/<strong>2021</strong><br />

16/11/<strong>2021</strong> 422 NOV 04/11/<strong>2021</strong><br />

14/12/<strong>2021</strong> 423 DEC 02/12/<strong>2021</strong><br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 9


Connecting you with the leaders and key decision makers<br />

in the Australian transport and logistics industry<br />

Digital Rates – FullyLoaded.com.au<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

MOBILE<br />

VIDEO<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

DEVICE<br />

PLATFORM<br />

DAILY EDM<br />

SOLUS EDM<br />

PRODUCT<br />

STANDARD DISPLAY<br />

AD SIZE<br />

(WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

ROS<br />

RATE<br />

TARGETED<br />

LEADERBOARD 728 x 90 CPM $30 $35<br />

MREC 300 x 250 CPM $30 $35<br />

HALF PAGE 300 x 600 CPM $40 $45<br />

MOBILE<br />

BANNER<br />

320 x 50 CPM $30 $35<br />

MREC 300 x 250 CPM $90 $110<br />

PRE-ROLL 640 x 480V CPM $90 NA<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

PRODUCT<br />

HOMEPAGE<br />

BUYOUT<br />

SKYSCRAPER<br />

GUTTERS<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

HOMEPAGE<br />

FEATURE<br />

ARTICLE<br />

PRODUCT<br />

AD SIZE<br />

(WxH)<br />

728 x 90,<br />

300 x 250,<br />

160 x 600 (x2)<br />

BUY<br />

TYPE<br />

RATE<br />

PER DAY $500<br />

160 x 600 (x2) PER DAY $600<br />

728 x 90,<br />

300 x 250,<br />

300 x 600<br />

PER WEEK<br />

POA<br />

168 x112 PER WEEK $200<br />

EMAIL ADVERTISING<br />

AD SIZE<br />

(WxH)<br />

INLINE BANNER 500 x 90<br />

MREC 300 x 250<br />

CONTENT CLIP 168 x 112<br />

SUPPLIED<br />

CONTENT<br />

BUY<br />

TYPE<br />

PER<br />

MONTH<br />

PER<br />

MONTH<br />

PER<br />

MONTH<br />

RATE<br />

$2,400<br />

$2,400<br />

$2,400<br />

590 x 1,000 PER SEND $2,500<br />

Digital Advertising Specifications †<br />

STANDARD DISPLAY<br />

DESKTOP VIDEO MOBILE<br />

LEADERBOARD<br />

PRE ROLL<br />

W: 728px H: 90px<br />

W: 640px H: 480px<br />

MREC<br />

MREC<br />

W: 300px H: 250px<br />

W: 300px H: 250px<br />

HALF PAGE<br />

W: 300px H: 600px<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

EMAIL ADVERTISING<br />

DAILY EDM<br />

HOMEPAGE<br />

BUYOUT<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 160px H: 600px (X2)<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 300px H: 600px (X2)<br />

INLINE BANNER<br />

W: 500px H: 90px<br />

MREC<br />

W: 300px H: 250px<br />

CONTENT CLIP<br />

W: 168px H: 112px<br />

SOLUS EDM<br />

SKYSCRAPER<br />

GUTTERS (X2)<br />

W: 160px H: 600px<br />

HOMEPAGE<br />

FEATURE ARTICLE<br />

W: 168px H: 112px<br />

SUPPLIED<br />

CONTENT<br />

W: 590px H: 1000px<br />

MOBILE<br />

BANNER<br />

W: 320px H: 50px<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 10


Dedicated to the success<br />

of the person behind the wheel<br />

OWNER DRIVER IS AUSTRALIA’S<br />

largest-circulating monthly trucking<br />

magazine – and (along with sister title<br />

ATN) the only title whose audience<br />

is verified by the independent<br />

Circulations Audit Board audit (CAB).<br />

It’s also the most-read, according<br />

to the Transport Census, a survey of<br />

almost 1,000 transport operators,<br />

which found 81% of owner-drivers<br />

and small operators ‘frequently’<br />

or ‘regularly’ read Owner Driver,<br />

compared to 54% who read Big Rigs.<br />

The reason is simple: ‘Dedicated to<br />

the success of the person behind the<br />

wheel’, only Owner Driver delivers<br />

the depth and breadth of news,<br />

information and business tools<br />

owner-drivers and small fleet operators<br />

want and need, in print and online.<br />

Through its website, e-newsletter and<br />

burgeoning social media presence,<br />

Owner Driver is the number-one<br />

source of industry news and<br />

information for owner-drivers and<br />

small fleet operators.<br />

Uniquely, readers can also access the<br />

latest news and reviews, including<br />

on-road tests captured on high-quality<br />

video, plus Australia’s largest for sale<br />

and for hire new and used truck, trailer,<br />

parts and accessories classifieds –<br />

providing them vital information to assist<br />

them in their purchasing decisions.<br />

Monthly, Owner Driver magazine<br />

delivers hard-hitting coverage of the<br />

news and issues that affect its readers,<br />

an unrivalled line-up of columnists<br />

tackling the big issues about what<br />

really happens on the road, profiles<br />

of the characters and companies that<br />

contribute to its world-class reputation,<br />

and the best new equipment news and<br />

reviews from Australia’s pre-eminent<br />

truck expert Steve Brooks.<br />

With such breadth and depth of<br />

content, delivered at high frequency<br />

across multiple platforms to an<br />

unrivalled audience, it’s no wonder the<br />

smart suppliers choose Owner Driver to<br />

keep their businesses trucking along!<br />

OWNER DRIVER AUDIENCE<br />

Since 1992 Owner Driver has been solely<br />

‘dedicated to the success of the person behind<br />

the wheel’. With an average age of 46, 86% of<br />

readers are owner-drivers, small fleet operators<br />

and fleet drivers, largely at businesses with 1-10<br />

(45%) trucks.<br />

They are responsible for purchasing decisions<br />

on trucks, trailers, parts and accessories,<br />

servicing and maintenance, recruitment and<br />

training, finance and insurance, information<br />

and communications technologies, health and<br />

safety, travel, and much more.<br />

86%<br />

<strong>Are</strong> owner-drivers<br />

and small fleet<br />

operators<br />

75%<br />

Say magazines are<br />

preferred source<br />

of industry news<br />

46%<br />

Employ/work for firms<br />

with 1-10 staff<br />

22%<br />

Employ/work for firms<br />

with 11-100 staff<br />

BRAND<br />

264,000<br />

58,689<br />

42,211<br />

55,198<br />

REACH<br />

Mighty Machines TV av.<br />

audience per episode<br />

Av. Monthly<br />

Unique Browsers<br />

Av. Print & Digital<br />

Mag Circ Per Issue<br />

Social <strong>Media</strong><br />

Followers<br />

15,273<br />

EDM<br />

subscribers<br />

EVENT PARTNERS<br />

Official media partners for: • Brisbane Truck Show<br />

• Natroad Annual Conference • Comvec • Diesel Dirt & Turf Expo<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 11


Dedicated to the success<br />

of the person behind the wheel<br />

Print Advertising Rates<br />

CASUAL 4X 12X CASUAL 4X 12X<br />

GLOSS COLOUR NEWSPRINT COLOUR<br />

Double page spread $8,750 $8,450 $8,200 $7,800 $7,650 $7,500<br />

Full page $5,150 $4,850 $4,600 $4,000 $3,900 $3,700<br />

1/2 page horizontal $3,400 $3,350 $3,300 $3,100 $3,050 $3,000<br />

1/2 page vertical $3,550 $3,500 $3,450 $3,300 $3,225 $3,150<br />

1/3 page horizontal $2,600 $2,500 $2,450 $2,250 $2,200 $2,150<br />

1/4 page $2,250 $2,200 $2,175 $1,925 $1,875 $1,850<br />

1/4 page vertical $2,500 $2,400 $2,375 $2,150 $2,100 $2,075<br />

CLASSIFIEDS<br />

Full page $2,400 $2,300 $2,220 NA NA NA<br />

1/2 page $1,300 $1,200 $1,150 NA NA NA<br />

1/4 page $740 NA NA NA NA NA<br />

1/8 page $390 NA NA NA NA NA<br />

1/16 page $200 NA NA NA NA NA<br />

1/32 page $100 NA NA NA NA NA<br />

Magazine Deadlines<br />

On Sale Issue Month Ad Material Due<br />

14/01/<strong>2021</strong> 336 JAN 10/12/2020<br />

11/02/<strong>2021</strong> 337 FEB 21/01/<strong>2021</strong><br />

11/03/<strong>2021</strong> 338 MAR 18/02/<strong>2021</strong><br />

15/04/<strong>2021</strong> 339 APR 25/03/<strong>2021</strong><br />

13/05/<strong>2021</strong> 340 MAY 22/04/<strong>2021</strong><br />

10/06/<strong>2021</strong> 341 JUN 20/05/<strong>2021</strong><br />

15/07/<strong>2021</strong> 342 JUL 24/06/<strong>2021</strong><br />

12/08/<strong>2021</strong> 343 AUG 22/07/<strong>2021</strong><br />

16/09/<strong>2021</strong> 344 SEPT 26/08/<strong>2021</strong><br />

14/10/<strong>2021</strong> 345 OCT 23/09/<strong>2021</strong><br />

11/11/<strong>2021</strong> 346 NOV 21/10/<strong>2021</strong><br />

09/12/<strong>2021</strong> 347 DEC 18/11/<strong>2021</strong><br />

Print Advertising Specifications<br />

FULL PAGE<br />

TRIM<br />

W: 280mm H: 395mm<br />

TYPE<br />

W: 260mm H: 375mm<br />

BLEED<br />

W: 290mm H: 405mm<br />

CLASSIFIEDS<br />

QTR PAGE VERTICAL: TYPE W: 128mm H: 180mm<br />

EIGHTH PAGE: TYPE W: 128mm H: 88mm<br />

EIGHTH PAGE STRIP: TYPE W: 260mm H: 42mm<br />

SIXTEENTH PAGE: TYPE W: 62mm H: 88mm<br />

1/32 PAGE: TYPE W: 62mm H: 42mm<br />

DOUBLE<br />

PAGE<br />

SPREAD<br />

Sponsored Content and Dealer Packages*<br />

TRIM<br />

W: 560mm H: 395mm<br />

TYPE<br />

W: 540mm H: 375mm<br />

BLEED<br />

W: 570mm H: 405mm<br />

Please allow a 15mm safety<br />

gutter in center of spread<br />

DIGITAL DEALER PACKAGES<br />

SPONSORED CONTENT PACKAGES<br />

TOTAL PRICE $5,000 +GST Featured dealer<br />

AD/EDITORIAL SPACE<br />

AD/EDITORIAL<br />

DEVICE/PLATFORM<br />

PRINT<br />

Full page editorial (600-800 words + image)<br />

SPACE<br />

PRICE<br />

WEBSITE<br />

Home page feature article (600-800 words + image)<br />

TradeTrucks.com.au<br />

20,000 digital display ad impressions (1 month)<br />

Fullyloaded.com.au<br />

EDM<br />

Content clip (1 month)<br />

OwnerDriver.com.au Unlimited stock listings $360 +GST*<br />

In-line banner ad (1 month)<br />

TradeEarthmovers.com.au<br />

SOCIAL<br />

Article amplified via Facebook, Twitter, LinkedIn<br />

TradeFarmMachinery.com.au<br />

TradeTrucks.com.au<br />

home-page tile $1,500 +GST<br />

(12 months)<br />

DEVICE/PLATFORM<br />

OTHER SIZES<br />

THIRD PAGE VERTICAL: TYPE W: 80mm H: 373mm<br />

THIRD PAGE HORIZONTAL: TYPE W: 260mm H: 120mm<br />

HALF PAGE VERTICAL: TYPE W: 130mm H: 373mm<br />

HALF PAGE HORIZONTAL: TYPE W: 260mm H: 180mm<br />

QTR PAGE VERTICAL: TYPE W: 128mm H: 180mm<br />

QTR PAGE HORIZONTAL: TYPE W: 260mm H: 90mm<br />

TradeTrucks.com.au<br />

Solus EDM<br />

Max. of 8x stock listings<br />

(no competitors)<br />

$1,250 +GST<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 12


Dedicated to the success<br />

of the person behind the wheel<br />

Digital Rates – OwnerDriver.com.au<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

MOBILE<br />

VIDEO<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

DEVICE<br />

PLATFORM<br />

WEEKLY EDM<br />

SOLUS EDM<br />

PRODUCT<br />

STANDARD DISPLAY<br />

AD SIZE<br />

(WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

ROS<br />

RATE<br />

TARGETED<br />

LEADERBOARD 728 x 90 CPM $30 $35<br />

MREC 300 x 250 CPM $30 $35<br />

HALF PAGE 300 x 600 CPM $40 $45<br />

MOBILE<br />

BANNER<br />

320 x 50 CPM $30 $35<br />

MREC 300 x 250 CPM $90 $110<br />

PRE ROLL 640 x 480V CPM $90 NA<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

PRODUCT<br />

HOMEPAGE<br />

BUYOUT<br />

SKYSCRAPER<br />

GUTTERS<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

HOMEPAGE<br />

FEATURE<br />

ARTICLE<br />

PRODUCT<br />

AD SIZE<br />

(WxH)<br />

728 x 90,<br />

300 x 250,<br />

160 x 600 (x2)<br />

BUY<br />

TYPE<br />

RATE<br />

PER DAY $500<br />

160 x 600 (x2) PER DAY $500<br />

728 x 90,<br />

300 x 250,<br />

300 x 600<br />

PER WEEK<br />

POA<br />

168 x112 PER WEEK $200<br />

EMAIL ADVERTISING<br />

AD SIZE<br />

(WxH)<br />

INLINE BANNER 500 x 90<br />

MREC 300 x 250<br />

CONTENT CLIP 168 x 112<br />

SUPPLIED<br />

CONTENT<br />

590 x 1,000<br />

BUY<br />

TYPE<br />

PER<br />

SEND<br />

PER<br />

SEND<br />

PER<br />

SEND<br />

PER<br />

SEND<br />

RATE<br />

$500<br />

$500<br />

$500<br />

$2,500<br />

Digital Advertising Specifications †<br />

STANDARD DISPLAY<br />

DESKTOP VIDEO MOBILE<br />

LEADERBOARD<br />

PRE ROLL<br />

W: 728px H: 90px<br />

W: 640px H: 480px<br />

MREC<br />

MREC<br />

W: 300px H: 250px<br />

W: 300px H: 250px<br />

HALF PAGE<br />

W: 300px H: 600px<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

EMAIL ADVERTISING<br />

DAILY EDM<br />

HOMEPAGE<br />

BUYOUT<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 160px H: 600px (X2)<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 300px H: 600px (X2)<br />

INLINE BANNER<br />

W: 500px H: 90px<br />

MREC<br />

W: 300px H: 250px<br />

CONTENT CLIP<br />

W: 168px H: 112px<br />

SOLUS EDM<br />

SKYSCRAPER<br />

GUTTERS (X2)<br />

W: 160px H: 600px<br />

HOMEPAGE<br />

FEATURE ARTICLE<br />

W: 168px H: 112px<br />

SUPPLIED<br />

CONTENT<br />

W: 590px H: 1000px<br />

MOBILE<br />

BANNER<br />

W: 320px H: 50px<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 13


The Truck Buyers’ Bible<br />

MORE THAN THREE DECADES<br />

on, Deals on Wheels is still widely<br />

recognised as the ‘bible’ for those<br />

looking to buy and sell used trucks,<br />

trailers, parts accessories, and more.<br />

Published 13 times a year, each 300+<br />

page issue is packed full of thousands<br />

of used trucks, trailers, parts and<br />

accessories for sale – plus insightful<br />

analysis of new and used sales trends,<br />

reviews of new, used and classic trucks,<br />

and unrivalled coverage of industry<br />

events, making it an unrivalled tool in<br />

the ‘path to purchase’.<br />

The reason for its success is simple: it<br />

works! As Victorian trucking company<br />

owner John notes, “If you are looking<br />

to buy or sell machinery Deals on<br />

Wheels is the transport industry bible.”<br />

Indeed, a recent survey found 68%<br />

of readers are looking to buy a<br />

commercial vehicle over the next 12<br />

months – and spend at least an hour<br />

flicking through each issue. Almost<br />

half (44%) bought the latest issue<br />

because they’re looking to buy.<br />

Deals on Wheels is more than just an<br />

old-school truck magazine, however.<br />

Launched in 2013 Deals on Wheels’<br />

digital platform, TradeTrucks.com.au,<br />

has quickly established its position<br />

as the leading online marketplace for<br />

all things trucking. Visitors can search<br />

almost 25,000 items for sale and for<br />

hire in a rich database searchable by<br />

equipment type, make/model, price<br />

and location, 24/7 – plus access the<br />

latest news and reviews, including<br />

on-road tests captured on video.<br />

Sellers, meanwhile, can list all stock<br />

online (which is also syndicated across<br />

a number of sister sites), reaching a<br />

new and expanded audience, 79%<br />

of which aren’t regular readers of the<br />

Deals on Wheels’ print edition. They’re<br />

also more frequent visitors, with 60%<br />

returning weekly.<br />

This unique combination of print and<br />

digital platforms adds up to a richer,<br />

more user-friendly and powerful tool<br />

for buyers and sellers alike!<br />

DEALS ON WHEELS AUDIENCE<br />

Deals on Wheels is specifically targeted at<br />

in-market buyers and sellers of used trucks,<br />

trailers, parts and accessories, and much more.<br />

Most readers (81%) work in trucking, either as<br />

owners, owner-drivers or fleet drivers (72%), for<br />

small-to-medium heavy haulage, bulk freight,<br />

general specialised freight outfits, and 61% are<br />

truck owners, with 44% owning 2-5 trucks.<br />

Deals on Wheels’ disciples are serious buyers<br />

(and sellers), with 68% intending to buy a truck<br />

or other commercial vehicle in the next year.<br />

81%<br />

Work in the trucking<br />

industry<br />

61%<br />

Own a truck<br />

68%<br />

Intend to buy a truck<br />

in the next 12 months<br />

72%<br />

<strong>Are</strong> Owners, Owner-<br />

Drivers and Fleet<br />

Drivers<br />

BRAND<br />

264,000<br />

70,345<br />

28,055<br />

17,788<br />

14,455<br />

REACH<br />

Mighty Machines TV av.<br />

audience per episode<br />

Av. Monthly<br />

Unique Browsers<br />

Av. Print & Digital<br />

Mag Circ Per Issue<br />

Social <strong>Media</strong><br />

Followers<br />

EDM<br />

subscribers<br />

EVENT PARTNERS<br />

Official media partners for: • Brisbane Truck Show<br />

• Natroad Annual Conference • Comvec • Diesel Dirt & Turf Expo<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 14


The Truck Buyers’ Bible<br />

Print Advertising Rates<br />

CASUAL 3X 6X 13X<br />

COVERS<br />

Inside front $3,610 $3,280 $3,110 $3,040<br />

Inside back $3,300 $2,990 $2,840 $2,780<br />

Outside back $3,900 $3,550 $3,360 $3,020<br />

COLOUR GLOSS<br />

Full page $2,990 $2,710 $2,570 $2,430<br />

1/2 page $1,800 $1,630 $1,550 $1,460<br />

1/4 page $990 $900 $850 $810<br />

NEWSPRINT COLOUR<br />

Full page $1,540 $1,420 $1,360 $1,290<br />

1/2 page $900 $840 $800 $760<br />

1/4 page $590 $540 $520 $500<br />

1/8 page scatter $330 $310 $300 $290<br />

Magazine Deadlines<br />

On Sale Issue Month Ad Material Due<br />

18/01/<strong>2021</strong> 462 JAN 04/01/<strong>2021</strong><br />

15/02/<strong>2021</strong> 463 FEB 29/01/<strong>2021</strong><br />

15/03/<strong>2021</strong> 464 MAR 26/02/<strong>2021</strong><br />

12/04/<strong>2021</strong> 465 APR 26/03/<strong>2021</strong><br />

10/05/<strong>2021</strong> 466 MAY 23/04/<strong>2021</strong><br />

07/06/<strong>2021</strong> 467 JUN 21/05/<strong>2021</strong><br />

05/07/<strong>2021</strong> 468 JUL 18/06/<strong>2021</strong><br />

02/08/<strong>2021</strong> 469 AUG 16/07/<strong>2021</strong><br />

30/08/<strong>2021</strong> 470 SEPT 13/8/<strong>2021</strong><br />

27/09/<strong>2021</strong> 471 OCT 10/9/<strong>2021</strong><br />

25/10/<strong>2021</strong> 472 NOV 08/10/<strong>2021</strong><br />

22/11/<strong>2021</strong> 473 DEC 05/11/<strong>2021</strong><br />

20/12/<strong>2021</strong> 474 DEC 03/12/<strong>2021</strong><br />

Print Advertising Specifications<br />

FULL PAGE<br />

TRIM<br />

W: 195mm H: 275mm<br />

TYPE<br />

W: 180mm H: 255mm<br />

BLEED<br />

W: 205mm H: 285mm<br />

DOUBLE<br />

PAGE<br />

SPREAD<br />

OTHER SIZES<br />

HALF PAGE HORIZONTAL: TYPE W: 180mm H: 125mm BLEED W: 205mm H: 155mm<br />

HALF PAGE VERTICAL: TYPE W: 88mm H: 255mm BLEED W: 113mm H: 285mm<br />

QTR PAGE HORIZONTAL: TYPE W: 180mm H: 60mm<br />

QTR PAGE VERTICAL: TYPE W: 88mm H: 125mm<br />

INDEX:<br />

TYPE W: 180mm H: 60mm<br />

EIGHTH PAGE: TYPE W: 88mm H: 60mm<br />

CONTENT FEATURE: TYPE W: 115mm H: 75mm<br />

Sponsored Content and Dealer Packages*<br />

TRIM<br />

W: 390mm H: 275mm<br />

TYPE<br />

W: 375mm H: 255mm<br />

BLEED<br />

W: 400mm H: 285mm<br />

Please allow a 15mm safety<br />

gutter in center of spread<br />

DIGITAL DEALER PACKAGES<br />

SPONSORED CONTENT PACKAGES<br />

TOTAL PRICE $5,000 +GST Featured dealer<br />

AD/EDITORIAL SPACE<br />

AD/EDITORIAL<br />

DEVICE/PLATFORM<br />

PRINT<br />

Full page editorial (600-800 words + image)<br />

SPACE<br />

PRICE<br />

WEBSITE<br />

Home page feature article (600-800 words + image)<br />

TradeTrucks.com.au<br />

20,000 digital display ad impressions (1 month)<br />

Fullyloaded.com.au<br />

EDM<br />

Content clip (1 month)<br />

OwnerDriver.com.au Unlimited stock listings $360 +GST*<br />

In-line banner ad (1 month)<br />

TradeEarthmovers.com.au<br />

SOCIAL<br />

Article amplified via Facebook, Twitter, LinkedIn<br />

TradeFarmMachinery.com.au<br />

TradeTrucks.com.au<br />

home-page tile $1,500 +GST<br />

(12 months)<br />

DEVICE/PLATFORM<br />

TradeTrucks.com.au<br />

Solus EDM<br />

MARKETPLACE<br />

SINGLE BUSINESS CARD:<br />

TYPE W: 88mm H: 45mm<br />

DOUBLE BUSINESS CARD:<br />

TYPE W: 88mm H: 90mm<br />

Max. of 8x stock listings<br />

(no competitors)<br />

$1,250 +GST<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 15


The Truck Buyers’ Bible<br />

Digital Rates – TradeTrucks.com.au<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

MOBILE<br />

VIDEO<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

DEVICE<br />

PLATFORM<br />

WEEKLY EDM<br />

SOLUS EDM<br />

PRODUCT<br />

STANDARD DISPLAY<br />

AD SIZE<br />

(WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

ROS<br />

RATE<br />

TARGETED<br />

LEADERBOARD 728 x 90 CPM $30 $35<br />

MREC 300 x 250 CPM $30 $35<br />

HALF PAGE 300 x 600 CPM $40 $45<br />

MOBILE<br />

BANNER<br />

320 x 50 CPM $30 $35<br />

MREC 300 x 250 CPM $90 $110<br />

PRE ROLL 640 x 480V CPM $90 NA<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

PRODUCT<br />

HOMEPAGE<br />

BUYOUT<br />

SKYSCRAPER<br />

GUTTERS<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

HOMEPAGE<br />

FEATURE<br />

ARTICLE<br />

PRODUCT<br />

AD SIZE<br />

(WxH)<br />

728 x 90,<br />

300 x 250,<br />

160 x 600 (x2)<br />

BUY<br />

TYPE<br />

RATE<br />

PER DAY $500<br />

160 x 600 (x2) PER DAY $800<br />

728 x 90,<br />

300 x 250,<br />

300 x 600<br />

PER WEEK<br />

POA<br />

168 x112 PER WEEK $500<br />

EMAIL ADVERTISING<br />

AD SIZE<br />

(WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

INLINE BANNER 500 x 90 PER SEND $500<br />

MREC 300 x 250 PER SEND $500<br />

CONTENT CLIP 168 x 112 PER SEND $550<br />

SUPPLIED<br />

CONTENT<br />

590 x 1,000 PER SEND $2,000<br />

FOR HIRE<br />

ForHire.TradeTrucks.com.au Unlimited Stock listings/Unlimited leads $250 PER MONTH<br />

Digital Advertising Specifications †<br />

STANDARD DISPLAY<br />

DESKTOP VIDEO MOBILE<br />

LEADERBOARD<br />

PRE ROLL<br />

W: 728px H: 90px<br />

W: 640px H: 480px<br />

MREC<br />

MREC<br />

W: 300px H: 250px<br />

W: 300px H: 250px<br />

HALF PAGE<br />

W: 300px H: 600px<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

EMAIL ADVERTISING<br />

DAILY EDM<br />

HOMEPAGE<br />

BUYOUT<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 160px H: 600px (X2)<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 300px H: 600px (X2)<br />

INLINE BANNER<br />

W: 500px H: 90px<br />

MREC<br />

W: 300px H: 250px<br />

CONTENT CLIP<br />

W: 168px H: 112px<br />

SOLUS EDM<br />

SKYSCRAPER<br />

GUTTERS (X2)<br />

W: 160px H: 600px<br />

HOMEPAGE<br />

FEATURE ARTICLE<br />

W: 168px H: 112px<br />

SUPPLIED<br />

CONTENT<br />

W: 590px H: 1000px<br />

MOBILE<br />

BANNER<br />

W: 320px H: 50px<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 16


The number-one source of<br />

bus and coach news and information<br />

FOR MORE THAN 30 years,<br />

Australasian Bus & Coach (ABC) has<br />

been informing, connecting and<br />

inspiring Australasia’s dynamic bus and<br />

coach industry. The landmark Transport<br />

Census, an in-depth survey of almost<br />

1,000 transport operators, found 90% of<br />

respondents ‘frequently’ or ‘regularly’<br />

read the monthly magazine, with 84%<br />

saying they read all or most of it.<br />

With an average age of 55, it’s not<br />

surprising 75% rate magazines as their<br />

preferred source of information, ahead<br />

of websites (52%), newspapers (49%),<br />

trade shows (41%), e-newsletters (29%),<br />

TV (24%) and radio (18%).<br />

The reason is simple: only ABC<br />

magazine delivers the information and<br />

inspiration operators need to effectively<br />

run their businesses. As the ‘bible’ for<br />

bus and coach operators, only ABC<br />

delivers coverage of the latest industry<br />

news, operator case studies, expert<br />

advice, equipment news and a popular<br />

series of buyers’ guides – as well as<br />

exclusive bus sales data and used bus<br />

classifieds. Plus, annually, ABC ’s Bus<br />

Search publication is widely recognised<br />

as Australasia’s No.1 new bus buyers’<br />

guide.<br />

ABC also plays a critical role in<br />

connecting industry as a media partner<br />

for key events, including the annual<br />

Bus <strong>Industry</strong> Confederation National<br />

Conference, biennial Australasia Bus<br />

Expo, the yearly BusVic Maintenance<br />

Conference and the Queensland<br />

Bus <strong>Industry</strong> Council (QBIC) Annual<br />

Conference.<br />

Complementing the monthly read,<br />

ABC ’s BusNews.com.au breaks the big<br />

industry news stories as well as reviews,<br />

video, new bus specs and Australia’s<br />

leading used bus classifieds – also<br />

delivered to almost 5,000 subscribers<br />

through its weekly eDM. Of survey<br />

repsondents, 34% said they ‘frequently’<br />

or ‘regularly’ visit BusNews.com.au and<br />

read its weekly e-newsletter.<br />

it’s no wonder leading bus and coach<br />

industry suppliers choose ABC to keep<br />

their BUSiness moving!<br />

ABC AUDIENCE<br />

ABC is specifically targeted at owners and<br />

managers of bus and coach businesses. 69%<br />

are owners or managers of bus and coach<br />

businesses, and a further 21% associated<br />

suppliers, with 1-10 (35%), 11-100 (28%) and<br />

100+ (12%) vehicles.<br />

Predominantly male (90%) and average age of<br />

55, ABC readers are responsible for purchasing<br />

decisions in vehicles, parts and accessories,<br />

servicing and maintenance, recruitment and<br />

training, finance and insurance, health and<br />

safety, computer hardware and much more.<br />

69%<br />

<strong>Are</strong> owners or senior<br />

managers<br />

90%<br />

Male<br />

audience<br />

55<br />

Average age<br />

$64,000<br />

Average<br />

income<br />

BRAND<br />

264,000<br />

19,679<br />

8,219<br />

7,448<br />

REACH<br />

Mighty Machines TV av.<br />

audience per episode<br />

Av. Monthly<br />

Unique Browsers<br />

Av. Print & Digital<br />

Mag Circ Per Issue<br />

Social <strong>Media</strong><br />

Followers<br />

4,904<br />

EDM<br />

subscribers<br />

EVENT PARTNERS<br />

• Australasia Bus Expo • BusVic Maint Conf • Bus <strong>Industry</strong> Confederation<br />

(BIC) Annual Conf • QLD Bus <strong>Industry</strong> Council (QBIC) Conf<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 17


The number-one source of<br />

bus and coach news and information<br />

Print Advertising Rates<br />

Magazine Deadlines<br />

CASUAL 3X 6X 12X<br />

DISPLAY<br />

Double page spread $6,850 $6,600 $6,450 $6,300<br />

Full page $3,550 $3,350 $3,275 $3,200<br />

1/2 page horizontal $2,200 $2,150 $2,050 $2,000<br />

1/2 page vertical $2,200 $2,150 $2,050 $2,000<br />

1/3 page horizontal $1,450 $1,425 $1,400 $1,350<br />

1/4 page horizontal $1,200 $1,175 $1,150 $1,125<br />

1/4 page vertical $1,200 $1,175 $1,150 $1,125<br />

CLASSIFIEDS<br />

Full page $3,060 $2,985 $2,910 NA<br />

1/2 page horizontal $1,620 $1,565 $1,520 NA<br />

1/3 page horizontal $1,470 $1,430 $1,390 NA<br />

1/4 page horizontal $835 $805 $770 NA<br />

1/6 page vertical $600 $580 $555 NA<br />

1/12 page square $325 $310 $295 NA<br />

1/24 page square $120 NA NA NA<br />

On Sale Issue Mth Feature<br />

Ad Mat<br />

Due<br />

26/01/<strong>2021</strong> 401 JAN Servicing & Maintenance 14/01/<strong>2021</strong><br />

23/02/<strong>2021</strong> 402 FEB NA 11/02/<strong>2021</strong><br />

23/03/<strong>2021</strong> 403 MAR Telematics / QBIC Annual Conference 11/03/<strong>2021</strong><br />

27/04/<strong>2021</strong> 404 APR Parts & Accessories 15/04/<strong>2021</strong><br />

25/05/<strong>2021</strong> 405 MAY Seating 13/05/<strong>2021</strong><br />

22/06/<strong>2021</strong> 406 JUN Passenger Information Systems 10/06/<strong>2021</strong><br />

27/07/<strong>2021</strong> 407 JUL Finance & Insurance 15/07/<strong>2021</strong><br />

24/08/<strong>2021</strong> 408 AUG Bus Search Buyers’ Guide 12/08/<strong>2021</strong><br />

21/09/<strong>2021</strong> 409 SEPT Australasian Bus & Coach Expo 09/09/<strong>2021</strong><br />

26/10/<strong>2021</strong> 410 OCT Air-Conditioning 14/10/<strong>2021</strong><br />

23/11/<strong>2021</strong> 411 NOV Bus Bodies / BIC Annual Conference 11/11/<strong>2021</strong><br />

21/12/<strong>2021</strong> 412 DEC Tyres & Wheels 09/12/<strong>2021</strong><br />

Print Advertising Specifications<br />

FULL PAGE<br />

TRIM<br />

W: 210mm H: 297mm<br />

TYPE<br />

W: 190mm H: 277mm<br />

BLEED<br />

W: 220mm H: 307mm<br />

DOUBLE<br />

PAGE<br />

SPREAD<br />

ABC CLASSIFIEDS<br />

HALF PAGE HORIZONTAL TYPE W: 190mm H: 133mm<br />

HALF PAGE VERTICAL: TYPE W: 120mm H: 276mm<br />

THIRD PAGE SQUARE TYPE W: 125mm H: 135mm<br />

THIRD PAGE HORIZONTAL: TYPE W: 190mm H: 92mm<br />

Sponsored Content and Dealer Packages*<br />

TRIM<br />

W: 420mm H: 297mm<br />

TYPE<br />

W: 380mm H: 277mm<br />

BLEED<br />

W: 430mm H: 307mm<br />

Please allow a 20mm safety<br />

gutter in center of spread<br />

QTR PAGE HORIZONTAL TYPE W: 190mm H: 66mm<br />

QTR PAGE VERTICAL: TYPE W: 92mm H: 133mm<br />

SIXTH PAGE VERTICAL TYPE W: 60mm H: 135mm<br />

TWELFTH PAGE SQUARE TYPE W: 60mm H: 64mm<br />

TWENTY FOURTH PAGE TYPE W: 60mm H: 30mm<br />

DIGITAL DEALER PACKAGES<br />

SPONSORED CONTENT PACKAGES<br />

TOTAL PRICE $5,000 +GST BusNews.com.au Max. of 8x stock listings<br />

Solus EDM<br />

(no competitors)<br />

$1,250 +GST<br />

DEVICE/PLATFORM<br />

AD/EDITORIAL SPACE<br />

AD/EDITORIAL<br />

DEVICE/PLATFORM<br />

PRINT<br />

Full page editorial (600-800 words + image)<br />

SPACE<br />

PRICE<br />

WEBSITE<br />

Home page feature article (600-800 words + image)<br />

TradeTrucks.com.au<br />

20,000 digital display ad impressions (1 month)<br />

BusNews.com.au<br />

Unlimited stock listings $360 +GST*<br />

EDM<br />

Content clip (1 month)<br />

Featured dealer<br />

In-line banner ad (1 month)<br />

TradeTrucks.com.au<br />

home-page tile $1,500 +GST<br />

SOCIAL<br />

Article amplified via Facebook, Twitter, LinkedIn<br />

(12 months)<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 18


The number-one source of<br />

bus and coach news and information<br />

Digital Advertising – BusNews.com.au<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

MOBILE<br />

VIDEO<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

DEVICE<br />

PLATFORM<br />

WEEKLY EDM<br />

SOLUS EDM<br />

PRODUCT<br />

STANDARD DISPLAY<br />

AD SIZE<br />

(WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

ROS<br />

RATE<br />

TARGETED<br />

LEADERBOARD 728 x 90 CPM $30 $35<br />

MREC 300 x 250 CPM $30 $35<br />

HALF PAGE 300 x 600 CPM $40 $45<br />

MOBILE<br />

BANNER<br />

320 x 50 CPM $30 $35<br />

MREC 300 x 250 CPM $90 $110<br />

PRE ROLL 640 x 480V CPM $90 NA<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

PRODUCT<br />

HOMEPAGE<br />

BUYOUT<br />

SKYSCRAPER<br />

GUTTERS<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

HOMEPAGE<br />

FEATURE<br />

ARTICLE<br />

PRODUCT<br />

AD SIZE<br />

(WxH)<br />

728 x 90,<br />

300 x 250,<br />

160 x 600 (x2)<br />

BUY<br />

TYPE<br />

RATE<br />

PER DAY $250<br />

160 x 600 (x2) PER DAY $275<br />

728 x 90,<br />

300 x 250,<br />

300 x 600<br />

PER WEEK<br />

POA<br />

168 x112 PER WEEK $150<br />

EMAIL ADVERTISING<br />

AD SIZE<br />

(WxH)<br />

INLINE BANNER 500 x 90<br />

MREC 300 x 250<br />

CONTENT CLIP 168 x 112<br />

SUPPLIED<br />

CONTENT<br />

590 x 1,000<br />

BUY<br />

TYPE<br />

PER<br />

SEND<br />

PER<br />

SEND<br />

PER<br />

SEND<br />

PER<br />

SEND<br />

RATE<br />

$300<br />

$300<br />

$350<br />

$1,200<br />

Digital Advertising Specifications †<br />

STANDARD DISPLAY<br />

DESKTOP VIDEO MOBILE<br />

LEADERBOARD<br />

PRE ROLL<br />

W: 728px H: 90px<br />

W: 640px H: 480px<br />

MREC<br />

MREC<br />

W: 300px H: 250px<br />

W: 300px H: 250px<br />

HALF PAGE<br />

W: 300px H: 600px<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

EMAIL ADVERTISING<br />

DAILY EDM<br />

HOMEPAGE<br />

BUYOUT<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 160px H: 600px (X2)<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 300px H: 600px (X2)<br />

INLINE BANNER<br />

W: 500px H: 90px<br />

MREC<br />

W: 300px H: 250px<br />

CONTENT CLIP<br />

W: 168px H: 112px<br />

SOLUS EDM<br />

SKYSCRAPER<br />

GUTTERS (X2)<br />

W: 160px H: 600px<br />

HOMEPAGE<br />

FEATURE ARTICLE<br />

W: 168px H: 112px<br />

SUPPLIED<br />

CONTENT<br />

W: 590px H: 1000px<br />

MOBILE<br />

BANNER<br />

W: 320px H: 50px<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 19


The Earthmoving and Civil Construction <strong>Industry</strong> Bible<br />

MORE THAN THREE DECADES on,<br />

Earthmovers & Excavators magazine<br />

is still widely recognised as the ‘bible’<br />

for those looking to buy and sell<br />

new and used earthmoving and civil<br />

construction machinery.<br />

Published 13 times a year, each 200+<br />

page issue is packed full of thousands<br />

of new and used machines, and<br />

related parts and accessories, for<br />

sale – plus news and independent test<br />

reviews of new and used equipment,<br />

making it an influential tool in the ‘path<br />

to purchase’.<br />

Earthmovers & Excavators is more<br />

than just another old-school ‘trade’<br />

magazine, however.<br />

With the launch of its digital platform,<br />

TradeEarthmovers.com.au, buyers<br />

can view some 40,000 stock items<br />

for sale and for hire in a rich database<br />

searchable by equipment type, make/<br />

model, price and location – 24/7.<br />

Crucially, TradeEarthmovers.com.au<br />

leverages the editorial resources of<br />

Earthmovers & Excavators to provide<br />

users with exclusive access to news<br />

and test reviews of both new and<br />

used equipment for sale – including<br />

a rapidly-expanding library of<br />

high-quality video reviews.<br />

The reason for its success: it works! In a<br />

recent survey more than 64% of readers<br />

said industry-related magazines and<br />

websites were an importance source of<br />

information when researching a major<br />

purchase. Almost half (48%) had read<br />

Earthmovers & Excavators magazine in<br />

the past three months; while 45% had<br />

visited TradeEarthmovers.com.au in<br />

the period.<br />

Sellers, meanwhile, can list stock<br />

both in print and online, reaching<br />

a significantly larger audience of<br />

potential buyers. Research has found<br />

just 16% of regular website visitors are<br />

frequent readers of the magazine.<br />

This unique combination of content<br />

and classifieds, distributed across print<br />

and digital platforms, adds up to a<br />

richer, more user-friendly and powerful<br />

tool for buyers and sellers alike!<br />

EARTHMOVERS’ AUDIENCE<br />

Earthmovers & Excavators is targeted at in-market<br />

buyers of new and used earthmoving, civil<br />

construction, road-making, mining and forestry<br />

machinery.<br />

Known as the industry ‘bible’, its readers<br />

work in construction (42%), mining (18%),<br />

and agriculture and forestry (14%), with 41%<br />

machinery owners and 59% operators.<br />

Earthmovers & Excavators readers are serious<br />

buyers, responsible for purchasing decisions in<br />

the categories of excavators, graders, loaders,<br />

compactors, dozers, rollers, scrapers, trenchers,<br />

drills and borers, pavers and profilers, trucks<br />

and work utes, and related attachments.<br />

42%<br />

Construction<br />

15%<br />

Agriculture<br />

& Forestry<br />

18%<br />

Mining<br />

95%<br />

Do a lot of research<br />

when making a<br />

major purchase<br />

BRAND<br />

264,000<br />

74,043<br />

12,237<br />

9,591<br />

5,937<br />

REACH<br />

Mighty Machines TV av.<br />

audience per episode<br />

Av. Monthly<br />

Unique Browsers<br />

Av. Print & Digital<br />

Mag Circ Per Issue<br />

Social <strong>Media</strong><br />

Followers<br />

EDM<br />

subscribers<br />

PARTNERSHIPS<br />

Official media partners: • Civil Contractors Federation Qld •<br />

Brisbane Truck Show • Natroad • Diesel Dirt & Turf Expo<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 20


The Earthmoving and Civil Construction <strong>Industry</strong> Bible<br />

Print Advertising Rates<br />

Print Advertising Specifications<br />

CASUAL 3X 6X 13X<br />

Magazine Deadlines<br />

COLOUR GLOSS<br />

FULL PAGE $2,678 $2,432 $2,303 $2,196<br />

1/2 PAGE $1,597 $1,456 $1,371 $1,296<br />

1/4 PAGE $932 $857 $814 $771<br />

1/8 PAGE $472 $418 $385 $353<br />

NEWSPRINT COLOUR<br />

FULL PAGE $1,650 $1,521 $1,456 $1,383<br />

1/2 PAGE $964 $900 $857 $814<br />

1/4 PAGE $632 $579 $557 $536<br />

1/8 PAGE SCATTER $353 $332 $321 $311<br />

On Sale Iss. Mth Feature Ad Mat Due<br />

04/01/<strong>2021</strong> 380 JAN Portable Buildings 11/12/2020<br />

08/02/<strong>2021</strong> 381 FEB Road Construction Machinery 22/01/<strong>2021</strong><br />

08/03/<strong>2021</strong> 382 MAR Screening & Crushing Equipment 19/02/<strong>2021</strong><br />

05/04/<strong>2021</strong> 383 APR Diesel Dirt & Turf Expo /<br />

Buckets & Attachments<br />

19/03/<strong>2021</strong><br />

03/05/<strong>2021</strong> 384 MAY Tipper Trucks & Trailers 16/04/<strong>2021</strong><br />

31/05/<strong>2021</strong> 385 JUN Fuels & Lubricants 14/05/<strong>2021</strong><br />

28/06/<strong>2021</strong> 386 JUL Mobile Power Systems 11/06/<strong>2021</strong><br />

26/07/<strong>2021</strong> 387 AUG Forestry Equipment 09/07/<strong>2021</strong><br />

23/08/<strong>2021</strong> 388 SEPT Technology 06/08/<strong>2021</strong><br />

20/09/<strong>2021</strong> 389 OCT Small Construction Machinery 03/09/<strong>2021</strong><br />

18/10/<strong>2021</strong> 390 NOV Equipment Hire 01/10/<strong>2021</strong><br />

15/11/<strong>2021</strong> 391 DEC Waste Collection<br />

& Recyling Equipment<br />

29/10/<strong>2021</strong><br />

13/12/<strong>2021</strong> 392 DEC Parts & Accessories 26/11/<strong>2021</strong><br />

FULL PAGE<br />

TRIM<br />

W: 195mm H: 275mm<br />

TYPE<br />

W: 180mm H: 255mm<br />

BLEED<br />

W: 205mm H: 285mm<br />

DOUBLE<br />

PAGE<br />

SPREAD<br />

OTHER SIZES<br />

HALF PAGE HORIZONTAL: TYPE W: 180mm H: 125mm BLEED W: 205 H: 155<br />

HALF PAGE VERTICAL: TYPE W: 88mm H: 255mm BLEED W: 113 H: 285<br />

QTR PAGE HORIZONTAL: TYPE W: 180mm H: 60mm<br />

QTR PAGE VERTICAL: TYPE W: 88mm H: 125mm<br />

INDEX:<br />

TYPE W: 180mm H: 60mm<br />

EIGHTH PAGE: TYPE W: 88mm H: 60mm<br />

CONTENT FEATURE: TYPE W: 115mm H: 75mm<br />

Sponsored Content and Dealer Packages*<br />

TRIM<br />

W: 390mm H: 275mm<br />

TYPE<br />

W: 375mm H: 255mm<br />

BLEED<br />

W: 400mm H: 285mm<br />

Please allow a 15mm safety<br />

gutter in center of spread<br />

MARKETPLACE<br />

SINGLE BUSINESS CARD:<br />

TYPE W: 88mm H: 45mm<br />

DOUBLE BUSINESS CARD:<br />

TYPE W: 88mm H: 90mm<br />

HALF PAGE HORIZONTAL:<br />

TYPE W: 88mm H: 90mm<br />

DIGITAL DEALER PACKAGES<br />

SPONSORED CONTENT PACKAGES<br />

TradeEarthmovers.com.au Max. of 8x stock listings<br />

TOTAL PRICE $5,000 +GST Solus EDM<br />

(no competitors)<br />

$1,250 +GST<br />

DEVICE/PLATFORM<br />

AD/EDITORIAL SPACE<br />

AD/EDITORIAL<br />

DEVICE/PLATFORM<br />

PRINT<br />

Full page editorial (600-800 words + image)<br />

SPACE<br />

PRICE<br />

WEBSITE<br />

Home page feature article (600-800 words + image)<br />

TradeEarthmovers.com.au<br />

20,000 digital display ad impressions (1 month) TradeFarmMachinery.com.au<br />

Unlimited stock listings $360 +GST*<br />

EDM<br />

Content clip (1 month)<br />

Featured dealer<br />

In-line banner ad (1 month)<br />

TradeEarthmovers.com.au home-page tile $600 +GST<br />

SOCIAL<br />

Article amplified via Facebook, Twitter, LinkedIn<br />

(12 months)<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 21


The Earthmoving and Civil Construction <strong>Industry</strong> Bible<br />

Digital Rates – TradeEarthmovers.com.au<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

MOBILE<br />

VIDEO<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

DEVICE<br />

PLATFORM<br />

WEEKLY EDM<br />

SOLUS EDM<br />

PRODUCT<br />

STANDARD DISPLAY<br />

AD SIZE<br />

(WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

ROS<br />

RATE<br />

TARGETED<br />

LEADERBOARD 728 x 90 CPM $30 $35<br />

MREC 300 x 250 CPM $30 $35<br />

HALF PAGE 300 x 600 CPM $40 $45<br />

MOBILE<br />

BANNER<br />

320 x 50 CPM $30 $35<br />

MREC 300 x 250 CPM $90 $110<br />

PRE ROLL 640 x 480V CPM $90 NA<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

PRODUCT<br />

HOMEPAGE<br />

BUYOUT<br />

SKYSCRAPER<br />

GUTTERS<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

HOMEPAGE<br />

FEATURE<br />

ARTICLE<br />

PRODUCT<br />

AD SIZE<br />

(WxH)<br />

728 x 90,<br />

300 x 250,<br />

160 x 600 (x2)<br />

BUY<br />

TYPE<br />

RATE<br />

PER DAY $500<br />

160 x 600 (x2) PER DAY $600<br />

728 x 90,<br />

300 x 250,<br />

300 x 600<br />

PER WEEK<br />

POA<br />

168 x112 PER WEEK $500<br />

EMAIL ADVERTISING<br />

AD SIZE<br />

(WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

INLINE BANNER 500 x 90 PER SEND $300<br />

MREC 300 x 250 PER SEND $300<br />

CONTENT CLIP 168 x 112 PER SEND $350<br />

SUPPLIED<br />

CONTENT<br />

590 x 1,000 PER SEND $1,750<br />

FOR HIRE<br />

ForHire.TradeEarthmovers.com.au Unlimited Stock listings/Unlimited leads $250 PER MONTH<br />

Digital Advertising Specifications †<br />

STANDARD DISPLAY<br />

DESKTOP VIDEO MOBILE<br />

LEADERBOARD<br />

PRE ROLL<br />

W: 728px H: 90px<br />

W: 640px H: 480px<br />

MREC<br />

MREC<br />

W: 300px H: 250px<br />

W: 300px H: 250px<br />

HALF PAGE<br />

W: 300px H: 600px<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

EMAIL ADVERTISING<br />

DAILY EDM<br />

HOMEPAGE<br />

BUYOUT<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 160px H: 600px (X2)<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 300px H: 600px (X2)<br />

INLINE BANNER<br />

W: 500px H: 90px<br />

MREC<br />

W: 300px H: 250px<br />

CONTENT CLIP<br />

W: 168px H: 112px<br />

SOLUS EDM<br />

SKYSCRAPER<br />

GUTTERS (X2)<br />

W: 160px H: 600px<br />

HOMEPAGE<br />

FEATURE ARTICLE<br />

W: 168px H: 112px<br />

SUPPLIED<br />

CONTENT<br />

W: 590px H: 1000px<br />

MOBILE<br />

BANNER<br />

W: 320px H: 50px<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 22


Australia’s #1 Farm Machinery Marketplace<br />

FOR ALMOST THREE DECADES,<br />

Farms & Farm Machinery magazine<br />

has been Australia’s biggest and<br />

best-selling national farm machinery<br />

magazine.<br />

Published 13 times a year, each<br />

140+ page issue is packed full of<br />

thousands of new and used tractors,<br />

farm machinery, and related parts<br />

and accessories for sale – plus news<br />

and independent test reviews of new<br />

and used equipment, making it an<br />

unrivalled tool in the ‘path to purchase’.<br />

Indeed, a recent survey found almost<br />

40% of readers are looking to buy a<br />

tractor over the next 12 months; and<br />

70% rely on Farms & Farm Machinery ’s<br />

product news and hands-on machinery<br />

reviews to inform their decision<br />

making.<br />

Farms & Farm Machinery is more<br />

than just another old-school farming<br />

magazine, however.<br />

With the launch of its digital platform,<br />

TradeFarmMachinery.com.au, buyers<br />

can search more than 34,000 stock<br />

items for sale and for hire in a rich<br />

database searchable by equipment<br />

type, make/model, price and location<br />

– 24/7.<br />

Crucially, TradeFarmMachinery.com.<br />

au leverages the editorial resources of<br />

Farms & Farm Machinery magazine to<br />

provide users with exclusive access to<br />

news and test reviews of both new and<br />

used equipment for sale – including a<br />

rapidly expanding library of high-quality<br />

video reviews.<br />

Sellers, meanwhile, can list all stock<br />

online, reaching a new and expanded<br />

audience, with just 23% of regular<br />

magazine readers frequent visitors to<br />

the website. Almost half (44%) visit the<br />

site to buy second-hand equipment.<br />

This unique combination of content and<br />

classifieds, distributed across print and<br />

digital platforms, adds up to a richer,<br />

more user-friendly and powerful tool for<br />

buyers and sellers alike!<br />

FARMS’ AUDIENCE<br />

Farms & Farm Machinery is specifically targeted<br />

at in-market buyers and sellers of new and used<br />

tractors, farm machinery, parts and accessories.<br />

A majority (83%) of readers work full-time in<br />

farming enterprises with between 1-2 (57%) and<br />

3-5 (34%) employees, with most concentrated<br />

on cropping and beef and sheep grazing.<br />

Known as the industry ‘bible’, Farms &<br />

Farm Machinery readers are serious buyers,<br />

responsible for purchasing decisions on farm<br />

utes and bikes, tractors/farm machinery,<br />

sheds/buildings, generators/compressors,<br />

finance/insurance, and fuels/lubricants.<br />

.<br />

80%<br />

Work on a farm,<br />

mainly cropping,<br />

beef/sheep<br />

79%+<br />

Own a tractor<br />

and a ute<br />

91%<br />

Employ 1-5 people<br />

on their farm<br />

80%<br />

Own a shed<br />

or buiilding<br />

BRAND<br />

264,000<br />

115,829<br />

13,207<br />

13,681<br />

5,907<br />

REACH<br />

Mighty Machines TV av.<br />

audience per episode<br />

Av. Monthly<br />

Unique Browsers<br />

Av. Print & Digital<br />

Circulation Per Issue<br />

Social <strong>Media</strong><br />

Followers<br />

EDM<br />

subscribers<br />

PARTNERSHIPS<br />

Official media partners: • WA Farmers Federation<br />

• Brisbane Truck Show • Natroad • Diesel Dirt & Turf Expo<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 23


Australia’s #1 Farm Machinery marketplace<br />

Print Advertising Rates<br />

Magazine Deadlines<br />

On Sale Iss Feature Feature Ad Mat Due<br />

31/12/2020 393 International Dairy Week (Tatura) 04/12/2020<br />

28/01/<strong>2021</strong> 394 Tillage & Seeding NA 08/01/<strong>2021</strong><br />

25/02/<strong>2021</strong> 395 Spraying Wagin Woolorama (Wagin) 05/02/<strong>2021</strong><br />

25/03/<strong>2021</strong> 396 Small Acreage Farm World (Lardner Park),<br />

Diesel Dirt & Turf (Eastern Creek)<br />

22/04/<strong>2021</strong> 397 Horticulture Tocal (Tocal), Ag Fest (Launceston),<br />

Rivererina (Griffith)<br />

20/05/<strong>2021</strong> 398 EOFY Specials Primex (Casino), FNQ Field Days<br />

(Mareeba), Farm Fest (Toowoomba)<br />

17/06/<strong>2021</strong> 399 Spreading Ag Grow (Emerald), Mudgee<br />

(Mudgee),<br />

15/07/<strong>2021</strong> 400 Precision<br />

Agriculture<br />

Mallee (Speed), Mingenew Midwest<br />

(Mingenew)<br />

12/08/<strong>2021</strong> 401 Harvesting Agquip (Gunnedah), Dowerin<br />

(Dowerin), Newdegate<br />

09/09/<strong>2021</strong> 402 Hay Tools &<br />

Attachments<br />

Riverland (Barmera), Henty (Henty),<br />

Elmore (Elmore)<br />

07/10/<strong>2021</strong> 403 Ag Tyres & Tracks Wandin Silvan (Wandin),<br />

ANFD (Orange)<br />

04/11/<strong>2021</strong> 404 Grain Storage &<br />

Handling<br />

CASUAL 3X 6X 13X<br />

COLOUR GLOSS<br />

FULL PAGE $2,678 $2,432 $2,303 $2,196<br />

1/2 PAGE $1,597 $1,456 $1,371 $1,296<br />

1/3 PAGE $932 $857 $814 $771<br />

1/6 PAGE $472 $418 $385 $353<br />

05/03/<strong>2021</strong><br />

01/04/<strong>2021</strong><br />

30/04/<strong>2021</strong><br />

28/05/<strong>2021</strong><br />

25/06/<strong>2021</strong><br />

23/07/<strong>2021</strong><br />

20/08/<strong>2021</strong><br />

17/09/<strong>2021</strong><br />

NA 15/10/<strong>2021</strong><br />

02/12/<strong>2021</strong> 405 Livestock Feeding NA 12/11/<strong>2021</strong><br />

Print Advertising Specifications<br />

FULL PAGE<br />

TRIM<br />

W: 255mm H: 360mm<br />

TYPE<br />

W: 240mm H: 340mm<br />

BLEED<br />

W: 265mm H: 370mm<br />

DOUBLE<br />

PAGE<br />

SPREAD<br />

OTHER SIZES<br />

HALF PAGE HORIZONTAL: TYPE W: 240mm H: 169mm BLEED W: 113 H: 285<br />

TWO THIRD PAGE VERTICAL: TYPE W: 157mm H: 340mm<br />

TWO THIRD PAGE HORIZONTAL: TYPE W: 240mm H: 226mm<br />

THIRD PAGE VERTICAL: TYPE W: 79mm H: 340mm<br />

THIRD PAGE HORIZONTAL: TYPE W: 240mm H: 112mm<br />

THIRD PAGE SQUARE: TYPE W: 157mm H: 169mm<br />

EIGHTEENTH PAGE: TYPE W: 78mm H: 55mm<br />

SIXTH PAGE STRIP: TYPE W: 240mm H: 56mm<br />

Sponsored Content and Dealer Packages*<br />

TRIM<br />

W: 510mm H: 360mm<br />

TYPE<br />

W: 500mm H: 340mm<br />

BLEED<br />

W: 524mm H: 370mm<br />

Please allow a 15mm safety<br />

gutter in center of spread<br />

SIXTH PAGE VERTICAL: TYPE W: 79mm H: 169mm<br />

INDEX STRIP: TYPE W: 240mm H: 82mm<br />

EDITORIAL CONTENT: TYPE W: 167mm H: 52mm<br />

DIGITAL DEALER PACKAGES<br />

SPONSORED CONTENT PACKAGES<br />

TOTAL PRICE $5,000 +GST TradeFarmMachinery.com.au Max. of 8x stock listings<br />

Solus EDM<br />

(no competitors)<br />

$1,250 +GST<br />

DEVICE/PLATFORM<br />

AD/EDITORIAL SPACE<br />

AD/EDITORIAL<br />

DEVICE/PLATFORM<br />

SPACE<br />

PRINT<br />

Full page editorial (600-800 words + image)<br />

PRICE<br />

WEBSITE<br />

Home page feature article (600-800 words + image)<br />

TradeFarmMachinery.com.au<br />

20,000 digital display ad impressions (1 month) TradeEarthmovers.com.au<br />

Unlimited stock listings $360 +GST*<br />

EDM<br />

Content clip (1 month)<br />

Featured dealer<br />

In-line banner ad (1 month)<br />

TradeFarmMachinery.com.au home-page tile $600 +GST<br />

SOCIAL<br />

Article LinkedIn<br />

amplified via Facebook, Twitter,<br />

(12 months)<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 24


Australia’s #1 Farm Machinery marketplace<br />

Digital Rates – TradeFarmMachinery.com.au<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

MOBILE<br />

VIDEO<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

DEVICE<br />

PLATFORM<br />

WEEKLY EDM<br />

SOLUS EDM<br />

PRODUCT<br />

STANDARD DISPLAY<br />

AD SIZE<br />

(WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

ROS<br />

RATE<br />

TARGETED<br />

LEADERBOARD 728 x 90 CPM $30 $35<br />

MREC 300 x 250 CPM $30 $35<br />

HALF PAGE 300 x 600 CPM $40 $45<br />

MOBILE<br />

BANNER<br />

320 x 50 CPM $30 $35<br />

MREC 300 x 250 CPM $90 $110<br />

PRE ROLL 640 x 480V CPM $90 NA<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

PRODUCT<br />

HOMEPAGE<br />

BUYOUT<br />

SKYSCRAPER<br />

GUTTERS<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

HOMEPAGE<br />

FEATURE<br />

ARTICLE<br />

PRODUCT<br />

AD SIZE<br />

(WxH)<br />

728 x 90,<br />

300 x 250,<br />

160 x 600 (x2)<br />

BUY<br />

TYPE<br />

RATE<br />

PER DAY $750<br />

160 x 600 (x2) PER DAY $600<br />

728 x 90,<br />

300 x 250,<br />

300 x 600<br />

PER WEEK<br />

POA<br />

168 x112 PER WEEK $500<br />

EMAIL ADVERTISING<br />

AD SIZE<br />

(WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

INLINE BANNER 500 x 90 PER SEND $300<br />

MREC 300 x 250 PER SEND $300<br />

CONTENT CLIP 168 x 112 PER SEND $350<br />

SUPPLIED<br />

CONTENT<br />

590 x 1,000 PER SEND $1,500<br />

FOR HIRE<br />

ForHire.TradeFarmMachinery.com.au Unlimited Stock listings/Unlimited leads $250 per month<br />

Digital Advertising Specifications †<br />

STANDARD DISPLAY<br />

DESKTOP VIDEO MOBILE<br />

LEADERBOARD<br />

PRE ROLL<br />

W: 728px H: 90px<br />

W: 640px H: 480px<br />

MREC<br />

MREC<br />

W: 300px H: 250px<br />

W: 300px H: 250px<br />

HALF PAGE<br />

W: 300px H: 600px<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

EMAIL ADVERTISING<br />

DAILY EDM<br />

HOMEPAGE<br />

BUYOUT<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 160px H: 600px (X2)<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 300px H: 600px (X2)<br />

INLINE BANNER<br />

W: 500px H: 90px<br />

MREC<br />

W: 300px H: 250px<br />

CONTENT CLIP<br />

W: 168px H: 112px<br />

SOLUS EDM<br />

SKYSCRAPER<br />

GUTTERS (X2)<br />

W: 160px H: 600px<br />

HOMEPAGE<br />

FEATURE ARTICLE<br />

W: 168px H: 112px<br />

SUPPLIED<br />

CONTENT<br />

W: 590px H: 1000px<br />

MOBILE<br />

BANNER<br />

W: 320px H: 50px<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 25


The Industrial Equipment Buyers’ Bible<br />

PLANT & EQUIPMENT IS widely<br />

recognised as the go-to marketplace<br />

for those looking to buy and sell new<br />

and used industrial equipment.<br />

Published 13 times a year as a<br />

dedicated self-covered section<br />

in every issue of Deals on Wheels,<br />

Earthmovers & Excavators and Farms<br />

& Farm Machinery magazines, each<br />

issue is packed full of hundreds of<br />

new and used pieces of equipment<br />

for sale – from cranes, forklifts and<br />

other materials handling equipment,<br />

to compressors, generators, machine<br />

tools, and a whole lot more, making<br />

it an unrivalled tool in the ‘path to<br />

purchase’.<br />

Plant & Equipment is more than just<br />

another old-school trade magazine,<br />

however. With the launch of its digital<br />

platform, TradePlantEquipment.com.<br />

au, buyers can view more than 21,000<br />

stock items for sale in a rich database<br />

searchable by equipment type, make/<br />

model, price and location – 24/7.<br />

Crucially, TradePlantEquipment.com.<br />

au leverages the editorial resources<br />

of Deals on Wheels, Earthmovers<br />

& Excavators and Farms & Farm<br />

Machinery to provide users news<br />

and test reviews of new and used<br />

equipment for sale.<br />

The reason for its success is simple: it<br />

works! In a recent survey over 64% of<br />

readers said industry magazines and<br />

websites were an important source<br />

of information when researching a<br />

purchase.<br />

Sellers, meanwhile, can list stock<br />

both in print and online, reaching<br />

a significantly larger audience of<br />

potential buyers (with most stock also<br />

syndicated across our network of<br />

transport and machinery websites).<br />

Research has found less than 20% of<br />

regular website visitors are frequent<br />

readers of the magazine.<br />

This unique combination of content<br />

and classifieds, distributed across print<br />

and digital platforms, adds up to a<br />

richer, more user-friendly and powerful<br />

tool for buyers and sellers alike!<br />

PLANT & EQUIPMENT AUDIENCE<br />

As an insert into Deals on Wheels, Earthmovers<br />

& Excavators and Farms & Farm Machinery<br />

magazines, Plant & Equipment boasts a<br />

combined circulation of more than 54,000<br />

among in-market buyers and sellers.<br />

81%<br />

work in the<br />

trucking industry<br />

42%<br />

work in<br />

construction<br />

81%<br />

work on a farm, mainly<br />

cropping, beef/sheep<br />

72%<br />

are owners, owner-drivers<br />

& fleet drivers<br />

18%<br />

work in<br />

mining<br />

15%<br />

work in<br />

agriculture<br />

91%<br />

employ 1-5 people<br />

on their farm<br />

BRAND<br />

264,000<br />

19,283<br />

53,499<br />

27,767<br />

REACH<br />

Mighty Machines TV av.<br />

audience per episode<br />

Av. Monthly<br />

Unique Browsers<br />

Av. Print & Digital<br />

Circulation Per Issue<br />

DOW/EMM/FFM<br />

EDM subscribers<br />

PARTNERSHIPS<br />

Brisbane Truck Show • Natroad • WA Farmers Federation • Civil<br />

Contractors Federation Qld • Diesel Dirt & Turf Expo<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 26


The Industrial Equipment Buyers’ Bible<br />

Print Advertising Rates<br />

Print Advertising Specifications<br />

CASUAL 3X 6X 13X<br />

COLOUR GLOSS<br />

FULL PAGE $1,920 $1,740 $1,650 $1,560<br />

1/2 PAGE $1,150 $1,050 $1,000 $950<br />

1/4 PAGE $770 $690 $660 $630<br />

MONO<br />

FULL PAGE $880 $800 $760 $720<br />

1/2 PAGE $520 $480 $450 $420<br />

1/4 PAGE $350 $330 $310 $300<br />

Magazine Deadlines<br />

On Sale Issue Month Ad Material Due Distributed With<br />

18/01/<strong>2021</strong> 334 JAN 04/01/<strong>2021</strong> DOW, E&E, FFM<br />

15/02/<strong>2021</strong> 335 FEB 29/01/<strong>2021</strong> DOW, E&E, FFM<br />

15/03/<strong>2021</strong> 336 MAR 26/02/<strong>2021</strong> DOW, E&E, FFM<br />

12/04/<strong>2021</strong> 337 APR 26/03/<strong>2021</strong> DOW, E&E, FFM<br />

10/05/<strong>2021</strong> 338 MAY 23/04/<strong>2021</strong> DOW, E&E, FFM<br />

07/06/<strong>2021</strong> 339 JUN 21/05/<strong>2021</strong> DOW, E&E, FFM<br />

05/07/<strong>2021</strong> 340 JUL 18/06/<strong>2021</strong> DOW, E&E, FFM<br />

02/08/<strong>2021</strong> 341 AUG 16/07/<strong>2021</strong> DOW, E&E, FFM<br />

30/08/<strong>2021</strong> 342 SEPT 13/8/<strong>2021</strong> DOW, E&E, FFM<br />

27/09/<strong>2021</strong> 343 OCT 10/9/<strong>2021</strong> DOW, E&E, FFM<br />

25/10/<strong>2021</strong> 344 NOV 08/10/<strong>2021</strong> DOW, E&E, FFM<br />

22/11/<strong>2021</strong> 345 DEC 05/11/<strong>2021</strong> DOW, E&E, FFM<br />

20/12/<strong>2021</strong> 346 DEC 03/12/<strong>2021</strong> DOW, E&E, FFM<br />

FULL PAGE<br />

TRIM<br />

W: 195mm H: 275mm<br />

TYPE<br />

W: 180mm H: 255mm<br />

BLEED<br />

W: 205mm H: 285mm<br />

DOUBLE<br />

PAGE<br />

SPREAD<br />

OTHER SIZES<br />

EIGHTH PAGE: TYPE W: 88mm H: 60mm<br />

INDEX: TYPE W: 180mm H: 60mm<br />

QTR PAGE HORIZONTAL: TYPE W: 180mm H: 60mm<br />

QTR PAGE VERTICAL: TYPE W: 88mm H: 125mm<br />

HALF PAGE HORIZONTAL: TYPE W: 180mm H: 125mm BLEED W: 205 H: 155<br />

HALF PAGE VERTICAL: TYPE W: 88mm H: 255mm BLEED W: 113 H: 285<br />

Sponsored Content and Dealer Packages*<br />

TRIM<br />

W: 390mm H: 275mm<br />

TYPE<br />

W: 375mm H: 255mm<br />

BLEED<br />

W: 400mm H: 285mm<br />

Please allow a 15mm safety<br />

gutter in center of spread<br />

SPONSORED CONTENT PACKAGES<br />

DIGITAL DEALER PACKAGES<br />

DEVICE/PLATFORM<br />

AD/EDITORIAL SPACE<br />

AD/EDITORIAL<br />

DEVICE/PLATFORM<br />

SPACE<br />

PRINT<br />

Full page editorial (600-800 words + image)<br />

Unlimited stock<br />

Home page feature article (600-800 words + image) TradePlantEquipment.com.au<br />

WEBSITE<br />

listings<br />

20,000 digital display ad impressions (1 month)<br />

Featured dealer<br />

Content clip (1 month)<br />

EDM<br />

TradePlantEquipment.com.au home-page tile<br />

In-line banner ad (1 month)<br />

(12 months)<br />

SOCIAL<br />

Article amplified via Facebook, Twitter, LinkedIn<br />

Max. of 8x stock<br />

TTradePlantEquipment.com.au<br />

TOTAL PRICE $5,000 +GST listings (no competitors)<br />

Solus EDM<br />

PRICE<br />

$360 +GST*<br />

$300 +GST<br />

$1,250 +GST<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 27


The Industrial Equipment Buyers’ Bible<br />

Digital Rates – TradePlantEquipment.com.au<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

MOBILE<br />

VIDEO<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

DEVICE<br />

PLATFORM<br />

DOW/EMM/<br />

FFM<br />

WEEKLY EDM<br />

DOW/EMM/<br />

FFM<br />

SOLUS EDM<br />

PRODUCT<br />

STANDARD DISPLAY<br />

AD SIZE (WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

ROS<br />

RATE<br />

TARGETED<br />

LEADERBOARD 728 x 90 CPM $30 $35<br />

MREC 300 x 250 CPM $30 $35<br />

HALF PAGE 300 x 600 CPM $40 $45<br />

MOBILE<br />

BANNER<br />

320 x 50 CPM $30 $35<br />

MREC 300 x 250 CPM $90 $110<br />

PRE ROLL 640 x 480V CPM $90 NA<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

PRODUCT<br />

HOMEPAGE<br />

BUYOUT<br />

SKYSCRAPER<br />

GUTTERS<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

HOMEPAGE<br />

FEATURE<br />

ARTICLE<br />

PRODUCT<br />

AD SIZE (WxH)<br />

728 x 90,<br />

300 x 250,<br />

160 x 600 (x2)<br />

BUY<br />

TYPE<br />

RATE<br />

PER DAY $250<br />

160 x 600 (x2) PER DAY $275<br />

728 x 90,<br />

300 x 250,<br />

300 x 600<br />

PER WEEK<br />

POA<br />

168 x112 PER WEEK $300<br />

EMAIL ADVERTISING<br />

AD SIZE (WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

INLINE BANNER 500 x 90 PER SEND $300-$500<br />

CONTENT CLIP 168 x 112 PER SEND $300-$500<br />

SUPPLIED<br />

CONTENT<br />

590 x 1,000 PER SEND $1,500-$2,000<br />

Digital Advertising Specifications †<br />

STANDARD DISPLAY<br />

DESKTOP VIDEO MOBILE<br />

LEADERBOARD<br />

PRE ROLL<br />

W: 728px H: 90px<br />

W: 640px H: 480px<br />

MREC<br />

MREC<br />

W: 300px H: 250px<br />

W: 300px H: 250px<br />

HALF PAGE<br />

W: 300px H: 600px<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

EMAIL ADVERTISING<br />

DAILY EDM<br />

HOMEPAGE<br />

BUYOUT<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 160px H: 600px (X2)<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 300px H: 600px (X2)<br />

INLINE BANNER<br />

W: 500px H: 90px<br />

CONTENT CLIP<br />

W: 168px H: 112px<br />

SOLUS EDM<br />

SKYSCRAPER<br />

GUTTERS (X2)<br />

W: 160px H: 600px<br />

HOMEPAGE<br />

FEATURE ARTICLE<br />

W: 168px H: 112px<br />

SUPPLIED<br />

CONTENT<br />

W: 590px H: 1000px<br />

MOBILE<br />

BANNER<br />

W: 320px H: 50px<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 28


For all advertising enquiries contact 03 9567 4200<br />

email industryadvertising@aremedia.com.au<br />

or visit www.industry.aremedia.com.au

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!