5 Tips To Help Build Your 2021 Marketing Strategy!
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Ryan Rieder<br />
Dr. Ryan Rieder (DC), founder of DC Practice Growth and the<br />
New Patient Avalanche System, owns and operates 8 offices<br />
with over 100 team members that serve thousands of clients<br />
every week. His marketing strategies brought in over 10,000<br />
new patients for his offices in 2018 alone, and $7 milliondollars’<br />
worth of revenue. He now helps Chiropractors all<br />
over the world grow their practices with his tried and tested<br />
strategies. His Chiropractic marketing book is a #1 best-seller<br />
on Amazon and has sold thousands of copies worldwide,<br />
growing practices across the globe.<br />
Live Speaking: Ryan has been on some of the biggest<br />
stages in the business, marketing and Chiropractic worlds,<br />
spreading his in-depth knowledge and experience<br />
<strong>Marketing</strong> <strong>Strategy</strong>: He is in the game! His tried and tested<br />
marketing blueprints, that get his 8 offices over 11,000<br />
new patients each year, have been shared and taught to<br />
his students with insane results<br />
Business Growth: Ryan has helped hundreds of business<br />
owners all over the world on their journey to becoming<br />
financially free<br />
FREE BOOK<br />
The New Patient Avalanche system is a collection of business and<br />
marketing strategies and principles I have collected over my 8<br />
years of running Chiropractic Business's. It details, in depth, the<br />
significant steps that I took to grow to 8 clinics, turning over $7<br />
million dollars every year.<br />
This book gives insight that only a couple of chiropractic business<br />
owner on the planet could possibly give you.<br />
<strong>To</strong> be clear, this book is a complete guide, outlining my exact<br />
moves. It is unashamedly business and is centred around<br />
growing your clinic.<br />
www.dcpracticegrowth.com/freebook
Goodbye 2020, hello <strong>2021</strong>!<br />
Welcoming a new year, only means one thing ... it is time to start thinking (if you<br />
haven’t already) about your <strong>2021</strong> marketing strategy. It is a perfect time to reflect<br />
on your losses and celebrate your wins, but also a time to critically evaluate your<br />
marketing activity from the past 12 months and piece together your plans for the next<br />
12 months.<br />
For many, 2020 marketing plans and strategies were scrapped due to Covid-19.<br />
Even in these unique circumstances, it is still a great time to reflect on the<br />
performance of your activities and build to make your marketing strategy and plans<br />
for <strong>2021</strong> better.<br />
You must build your strategy for a purpose, whether that be for growth, an increase<br />
in revenue, or retention. An annual marketing plan and strategy set you up to make<br />
your business goals a reality. Think of it as a detailed plan that helps guide you and<br />
your team to achieve your goals!<br />
The first thing you need to do is reflect.<br />
Ask yourself these five simple questions:<br />
- What did you achieve?<br />
- What did you not achieve that you wanted to?<br />
- What worked well?<br />
- What failed?<br />
- How have your current campaigns been performing?<br />
2020 was a year of firsts for many, especially within the digital world with the speed<br />
digital marketing was adopted by everyone in the global lockdowns. It is important to<br />
keep the analysis accurate and work with the data in front of you, rather than<br />
preconceived beliefs of what could have been achieved. By asking yourself these<br />
five simple questions, it will give you a great idea of what to take forward with you,<br />
what to adapt, and what to leave in 2020.<br />
© 2018 - <strong>2021</strong> Rieder Wellness Ltd
Market research<br />
New opportunities arising and keeping your offers competitive are essential to<br />
staying competitive within a market. A great way to gain valuable insight is by<br />
speaking to your customers within your practice by asking them what they would like<br />
to see within <strong>2021</strong>. A simple survey can help understand your customers and<br />
uncover new opportunities that you may not have even thought of!<br />
Setting your budget<br />
Before being able to implement any ideas from your marketing strategy, you need to<br />
know the budget you have to work with. This is essential, by not knowing you are<br />
creating extra hurdles for your business to achieve the set <strong>2021</strong> goals!<br />
<strong>To</strong>p Tip: Whilst mind mapping ideas, ensure that you make a note of an<br />
estimated budget. This can include any new technology you may need to<br />
purchase or a timeline of when you will need to invest to grow! You may want<br />
to look at spending your budget on technology to be able to deliver virtual<br />
events or experiences.<br />
Tactics and actions<br />
The techniques you choose within your marketing strategy will drive your business<br />
forward, so you must make sure these actions reflect the current climate that we are<br />
currently in.<br />
As many of us are placed into another national lockdown, it is safe to say that<br />
Covid-19 has already impacted our marketing strategies. The techniques you take<br />
forward need to be realistic and adaptable.<br />
Thought: You may want to spend this time optimising your current tactics<br />
rather than adventuring into new ideas. For example, if your website needs<br />
some updates, now would be a great time to optimise your channels so it is<br />
effective when reaching and communicating with your clients.<br />
Tracking results<br />
When you have your marketing strategy, it is important to track any marketing<br />
results. This is important from launching a new service to driving brand awareness,<br />
this will highlight to you what is working, and what is not. This will help you go<br />
forward with effective knowledge on where to spend your marketing budget which<br />
will help develop strategies that drive results.<br />
<strong>Your</strong> marketing strategy should be something that you continually evaluate and it is<br />
never set in stone. It is never too late to adapt any marketing changes which will help<br />
maximise your results.<br />
© 2018 - <strong>2021</strong> Rieder Wellness Ltd
When You're In The 'Practice Growth Playbook' You Are Officially In The Game<br />
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we keep you up to date with the latest <strong>Marketing</strong> and Business strategies, but also<br />
reveal new secrets EACH MONTH, with articles on operations, marketing, tech,<br />
business and more!<br />
BUT THAT'S NOT ALL, YOU ALSO GET ALL THIS:<br />
Access to my exclusive Inner Circle Facebook Group<br />
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