Retailers Forum May 2021 EMAG
Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
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etailers<br />
1981 - <strong>2021</strong><br />
VOL. 41 NO. 1<br />
MAY <strong>2021</strong><br />
Connecting Wholesalers and <strong>Retailers</strong> Since 1981
BRING YOUR WHOLESALE BUYING INTO THE 21ST CENTURY<br />
or email<br />
PALLETFLY.COM<br />
INFO@PALLETFLY.COM<br />
347-450-1740<br />
SCORE MAJOR DEALS<br />
ON BRAND NAME<br />
PRODUCTS ACROSS<br />
ALL CATEGORIES<br />
SAFE PAYMENT<br />
Minimums starting at just<br />
$250 Multiple Payment Methods<br />
and terms available.<br />
SAVE ON SHIPPING<br />
Simple & Clear Ordering Process.<br />
Ship straight to FBA or your own<br />
warehouse. Use our network of<br />
100 + Shippers to save.<br />
ADVANCED SEARCH<br />
Browse deals in 3 different views<br />
with multiple filters. All with up<br />
to date amazon ranks, fees, and<br />
other cool metrics.<br />
We offer our clients a wide range of products at a wholesale<br />
level. Our up to date analysis of the profits relations to each<br />
product will cut hours of work out of your schedule. These<br />
tools will help you reach your decision quicker. Whether<br />
you’re looking to buy or sell in bulk, we have the right tools<br />
to help you take your business to the next level.<br />
FACTS<br />
• 100’s of Brands & categories<br />
• 10’s of thousands of Deals<br />
• $144,000,000 of inventory<br />
• 900+ items in the top #100<br />
on amazon.com<br />
• 200+ warehouses<br />
RANKED ITEMS<br />
Save time and money searching<br />
for well ranked items. We have<br />
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Page 2 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
Want More Info? Circle #15 on page 11 • www.Vendor411.com
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Merchant Equipment Store is a registered ISO/MSP of Deutsche Bank Trust Company Americas, New York, New York, and Wells Fargo Bank, N.A., Concord, CA.<br />
American Express may require separate approval. Merchant Accounts require paper or e-signature applications for completion.<br />
Want More Info? Circle #68 on page 11 • www.Vendor411.com<br />
RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 3
QUALITY PLUS-SIZE APPAREL<br />
Great Selections - Current Styles<br />
TOPS • JEANS • SWIMWEAR • DRESS SPECIALISTS<br />
Spaghetti Straps Polyester<br />
Summer Sequins Standard<br />
Women’s Tank Top<br />
$<br />
17.13<br />
SUMMER BUTTON<br />
STANDARD WOMEN’S<br />
TANK TOP<br />
$<br />
15.06<br />
SHORT PLAIN ROUND<br />
NECK SHORT SLEEVE SLIM<br />
WOMEN’S T-SHIRT<br />
$<br />
24.82<br />
DIAMOND REGULAR<br />
LONG SLEEVE WOMEN’S<br />
SWEATER<br />
$<br />
22.44<br />
ZIPPER V-NECK FLORAL BOHEMIAN<br />
WOMEN’S MAXI DRESS<br />
$17.75<br />
PLANT PRINT SLEEVELESS VACATION<br />
WOMEN’S TANK TOP<br />
$8.75<br />
WHITE LONG SLEEVE TIE WAIST<br />
WOMEN’S BLOUSE<br />
$18.92<br />
LACE HOLLOW FLOWER PRINT<br />
BACKLESS WOMEN’S TWO PIECE SET<br />
$17.30<br />
AFRICAN FASHION RUFFLES<br />
FRONT SHEER PLAIN STAND<br />
COLLAR WOMEN’S BLOUSE<br />
$<br />
32.10<br />
POCKETS ANTI-SWEAT<br />
WOMEN’S SPORTS<br />
SHORTS<br />
$<br />
18.60<br />
PLUS SIZE COLOR BLOCK ONE<br />
PIECE BEACH LOOK PATCHWORK<br />
WOMEN’S SWIMWEAR<br />
$<br />
23.32<br />
PLAIN OFF SHOULDER THREE-<br />
QUARTER SLEEVE STANDARD<br />
LOOSE WOMEN’S T-SHIRT<br />
$<br />
16.63<br />
BUY WITH CONFIDENCE • MIX AND MATCH WHOLESALE ORDERS<br />
• FREE SHIPPING ORDERS OVER $ 99.<br />
www.StylishPlus.biz<br />
Page 4 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
This is a Buying Guide for<br />
RETAIL STORE OWNERS<br />
Presented within the pages are the latest offerings from the country’s<br />
leading merchandise wholesalers. The advertisers herein sell strictly<br />
wholesale and require that you purchase with the intent of reselling<br />
through retail channels.<br />
HOW TO USE THIS DIRECTORY<br />
☛ Locate the products that interest you.<br />
See our product directory located on<br />
pages 6 & 7.<br />
☛ Make direct contact with advertiser.<br />
Most will have catalogs and price lists<br />
for you.<br />
☛ Order your merchandise, which will be<br />
shipped directly to your store.<br />
CLICK ON BANNERS<br />
IN SELECT ADS<br />
Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />
TO GET FREE CATALOGS/PRICING<br />
FORUM PUBLISHING COMPANY<br />
383 East Main Street, Centerport, NY 11721<br />
www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
CONTACT US:<br />
TEL: 1-800-635-7654<br />
FAX: 631-754-0630<br />
Email: <strong>Forum</strong>Publishing@gmail.com<br />
RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 5
Sell to over 60,000<br />
stores through <strong>Forum</strong><br />
631/754-5000<br />
Start.<br />
Light Up Without<br />
Lighting Up!<br />
Full Service Wholesaler • We Ship Worldwide<br />
LIGHT • Disposables • Kits<br />
E CIG<br />
• E-Liquids<br />
Grow. BACKCOVER<br />
Repair.<br />
Our specialty is helping small and<br />
mid-sized businesses achieve success.<br />
Contact us for free consultation.<br />
see our ad on page 51<br />
1-800-433-7002<br />
info@<strong>Forum</strong>BA.com • www.<strong>Forum</strong>BA.com<br />
DRESS UP FOR<br />
PROFITS!<br />
Every Day’s A Treat!<br />
COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />
WHOLESALE<br />
Costume Club<br />
www.USACostumers<br />
See our USACostumers.com<br />
ad on page 64<br />
• Atomizers<br />
H2 E-Cig Round<br />
Mouth Atomizer<br />
$1.85<br />
5mL Bottle<br />
E- Liquid E-Juice<br />
for E-Cig $1.30<br />
E-Case w/2<br />
Cigarettes + 1 USB<br />
Charger $10.50<br />
Always Be<br />
Fashionable<br />
E-Cig kit Includes 1 cig,<br />
10cartridges, Wall, USB,<br />
Car Chargers $6.50<br />
FASHIONABLE<br />
SALES<br />
See our ad on Pg 37<br />
BLING IT ON!<br />
HipWholesale.com<br />
SMALL<br />
BUSINESS<br />
CONSULTING<br />
<strong>Forum</strong>BA.com<br />
Ad on Page 26<br />
100’S IN STOCK<br />
All Occassions<br />
Fast Same Day Shipping<br />
Flat Rate Delivery<br />
Electronic<br />
Cigarettes<br />
• E-Cig Batteries<br />
Round Mouth E-Cig<br />
3.5ml Atomizer Set<br />
w/Coil Heads $3.83<br />
• E-Cig Accessories<br />
SHISHA Zero<br />
Nicotine Disposable<br />
E-Cig $3.45<br />
www.Lightecig.com<br />
We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE<br />
SNEAKY SAVINGS ON SNEAKERS<br />
See our Ad on Page 33<br />
Does anybody<br />
read these?<br />
CALL 631-754-5000 and<br />
you’ll get a FREE 3-mo.<br />
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Congratulations to<br />
BORED ISLAND<br />
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ADVERTISERS INDEX<br />
PLEASE PATRONIZE THE LEADING WHOLESALERS<br />
WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />
MAY <strong>2021</strong><br />
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />
ADVERTISING<br />
FORUM AD RATES .................09<br />
APPAREL<br />
1 STOP WHOLESALE..............45<br />
BLANK TEES..........................48<br />
BOUTIQUE CLOSEOUTS..........29<br />
CLOTHINGWARE...................49<br />
DD BULK...............................58<br />
FASHIONABLE SALES.............37<br />
FLIRTY WHOLESALE..............24<br />
HEAVENLY SUITS...................20<br />
SCARF WAREHOUSE..............71<br />
STYLE IN FASHION.................20<br />
STYLISH PLUS.......................04<br />
T SHIRT REP..........................57<br />
UIN DEALS............................65<br />
UNIVERSE WHOLESALE..........53<br />
USACOSTUMERS.COM...........64<br />
ASSORTED ITEMS<br />
AUCTION FINDER...................38<br />
BEAN WHOLESALERS............24<br />
DINO DROPSHIP....................61<br />
DOBA DROPSHIP...................39<br />
EVERYTHING CLOSEOUTS......42<br />
EZ DROPSHIP........................54<br />
FIND IT ASIA..........................86<br />
GET THAT WHOLESALE...........83<br />
MEGA UBID........................... 77<br />
PALLETFLY........................... 02<br />
RAMSONS IMPORTS............. 15<br />
SWEET WHOLESALERS........... 81<br />
TOP TEN WHOLESALE............ 85<br />
BOOKS<br />
AUCTION BOOK.................... 87<br />
CLOSEOUT DIRECTORY.......... 82<br />
HIDDEN WEALTH................... 80<br />
TRADE BOOKS................ 88-94<br />
CANDY<br />
SWEET WHOLESALERS........... 81<br />
CELLULAR<br />
CELLCITY.BIZ....................... 27<br />
WHOLE-CELL....................... 63<br />
COMPUTERS<br />
REFURB SHOPS..................... 22<br />
CONSUMER ELECT.<br />
FIND IT CHINA....................... 25<br />
CREDIT CARD<br />
PROCESSING<br />
EXP MERCHANT.................... 03
#1<br />
BUYING GUIDE<br />
FOR RETAIL STORES!<br />
DISPLAY/SUPPLIES<br />
& SERVICES<br />
AVVO.................................. 60<br />
CC WAREHOUSE................... 79<br />
E-STORE BUILDERS.............. 66<br />
E STORE SIGNS..................... 13<br />
E-STORE SITES..................... 30<br />
FB CAMPAIGNS.................... 46<br />
FORUM ADVISORS................ 26<br />
FORUM PRINTERS................ 56<br />
FUNDING OFFICES................ 70<br />
KWIK INC............................ 44<br />
PAYROLL HELPER................ 74<br />
PROMOTIONAL REWARDS.... 28<br />
PROTECTION PLANS............. 62<br />
RETAILERS BANK................. 40<br />
SALES GROUP BAGS............. 32<br />
SETON SIGNAGE................... 84<br />
VACATION PROMO............... 78<br />
WHOLESALESOURCES.COM......<br />
INSIDE BACK COVER<br />
DROPSHIPPERS<br />
DINO DROPSHIP................... 61<br />
DOBA DROPSHIP.................. 39<br />
EZ DROPSHIP....................... 54<br />
E-CIGARETTES &<br />
SMOKE SHOP ITEMS<br />
3’x5’Embroidered Flags $14.00 Each<br />
View our 148 page Catalog online !<br />
www.RIOhio.com<br />
LIGHT E CIG.......................... 51<br />
LOGIC WHOLESALE.............. 23<br />
$39.00 dz<br />
SNEAKER CLEARANCE.......... 33<br />
Tri-Fold<br />
$36.00 dz<br />
$5.00 Each<br />
Garden Flags<br />
$48.00 dz<br />
3’x5’Embroidered Flags<br />
$14.00 Each<br />
Belt Buckles<br />
$36.00 dz<br />
Playing Cards<br />
$18.00 dz<br />
Belt Buckles<br />
Metal Signs $24.00 dz $42.00 dz<br />
DAKOTA $5.50 Each STEEL ART......... 18/19<br />
$21.00 dz<br />
$18.00 dz<br />
Garden Flags<br />
48.00 dz<br />
Hat Pins $6.00 dz<br />
$18.00 dz<br />
$9.00 dz<br />
FOOTWEAR<br />
5” Patches $36.00 dz<br />
HANDBAGS<br />
Leather Wallets $5.50 each<br />
12”x18” Metal Signs<br />
$5.50 Each<br />
WindSocks<br />
$48.00 dz<br />
Min.Order<br />
$150.00<br />
Metal Sign<br />
$4.75 each<br />
$48.00 dz<br />
$4.50 Each<br />
3pc Magnet<br />
$5.25 Each<br />
$42.00 dz<br />
Metal Plates<br />
$27.00 dz<br />
$15.50 Each<br />
8” x 12” Metal Signs<br />
$39.00 dz<br />
$21.00 dz<br />
$4.00 each<br />
$36.00 ut 72 pcs<br />
Magnets 3”x8” $18.00 dz $30.00 dz 8” x 12” Parking Sign $18.00 dz<br />
BAG CLOSEOUTS.................. 31 RC VARIETY..........................59<br />
BAG VENDORS..................... 28<br />
HOME & HOUSEWARE<br />
MERCHANDISE REP.............. 30<br />
RUG PROFITS....................... 41<br />
RUSH SUPPLIERS.................. 68<br />
JEWELRY/<br />
ACCESSORIES<br />
BLING WHOLESALER............ 17<br />
BODY CANDY HQ.................. 73<br />
BUND JEWELRY.................... 21<br />
CLOSEOUTS FOR SALE.......... 47<br />
HEAVENLY WHOLESALE........ 52<br />
HIPWHOLESALE.... BACK COVER<br />
JEWEL CLEARANCE............... 50<br />
JEWELRY MINERS................. 69<br />
SHAKE WHOLESALE.............. 36<br />
12” Metal Signs<br />
$5.00 Each<br />
NOVELTIES<br />
CARTOON CONCEPTS............20<br />
COOL GLOWING....................55<br />
NOVELTY SELLER..................43<br />
PPE SUPPLIES<br />
PPE STOCKROOM..................26<br />
R/C & TOYS<br />
SOARING RC.........................32<br />
Leather Bracelet $18.00 dz<br />
Patches $18.00 dz<br />
Belt Buckles<br />
$36.00 dz<br />
1ut/5 dz Mood Rings $33.00 unit<br />
READER RESPONSE...............11<br />
Advertise in<br />
Metal Sign<br />
12”X18” $5.75 Each<br />
See Page 9<br />
12”x18” Metal Sign $5.25 each<br />
BUSINESS BOOKS<br />
www.BizBooks.org<br />
Ring...Ring...<br />
$36.00 ut/72pcs<br />
Savings<br />
for<br />
Cell<br />
$15.00 dz<br />
$6.00 dz<br />
See our Hat Ad Pins on Page Also 27<br />
sold by the<br />
Gigantic dozen! Selection<br />
of Variety Goods<br />
$15.00 dz<br />
36 pcBiker Ring<br />
SPECIAL FEATURES<br />
$24.00 dz<br />
Best Friend Necklace<br />
RAMSON’S<br />
$39.00 unit<br />
$24.00 dz/sets<br />
See our Ad on Page 15<br />
$7.00 Each<br />
FORUM ANNIVERSARY..........16<br />
FORUM WORKSHOP..............34<br />
RETAILING NEWS..................14<br />
WHAT’S HOT.........................12<br />
TRADE SHOWS<br />
ASD VEGAS SHOW.................35<br />
THE MARKET CENTER.............20<br />
WATCHES & CLOCKS<br />
TIME WHOLESALERS.............67<br />
WATCH DEALERS...................72<br />
WEDDING ITEMS<br />
SMARTEST BARGAIN.............22<br />
DROPSHIP TO PROFITS!<br />
Tri- Color Necklace $18.00 dz<br />
1000’s of Items<br />
See our ad on Page 39<br />
WHOLESALERS:<br />
Increase Your Sales<br />
By Advertising Here!<br />
631-754-5000<br />
WIND SPINNERS<br />
Sells Like<br />
A Breeze!<br />
DAKOTA STEEL<br />
See Our Ad on Pgs. 18/19<br />
VISIT FORUM ON<br />
THE INTERNET<br />
View our latest books at<br />
www.bizbooks.org<br />
WE HAVE BUYERS<br />
Databases for ALL Industries<br />
www.BuyersContacts.com
ADVERTISING INFORMATION<br />
www.retailersforum.com<br />
VOL 28 NO. 2<br />
JUNE 2008<br />
MARKETING TIPS!<br />
MERCHANDISE SOURCES<br />
RETAILING TIPS<br />
SELL LIKE AN<br />
EGYPTIAN!<br />
Reach Active Buyers with our Print Readership<br />
Plus over 265,000+ Page Views Monthly Online<br />
✔ Apparel and Accessory Stores<br />
✔ Card and Gift Stores<br />
✔ Discount and Dollar Stores<br />
✔ Distributors and Jobbers<br />
✔ General Merchandise Stores<br />
✔ Internet On Line Stores<br />
✔ Mail Order Catalog Sales<br />
✔ Novelty and Toy Stores<br />
✔ On Line Stores<br />
✔ Resort and Souvenir Stores<br />
✔ Sporting Goods Stores<br />
✔ Variety Merchandise Stores<br />
✔ Wholesalers<br />
ESTABLISHED IN 1981 as a buying source for store<br />
owners and wholesalers, <strong>Retailers</strong> <strong>Forum</strong> offers advertisers<br />
a large national circulation to showcase their products<br />
and services. Many of our readers are located in rural<br />
areas where access to merchandise is difficult, making our<br />
magazine indispensable to their buyers.<br />
Through our unique direct mail and trade show<br />
circulation we constantly rotate our mailing lists, adding<br />
new stores monthly enabling us to deliver new, fresh<br />
buyers each and every month you advertise with us.<br />
In addition to your print ad, your company will be<br />
featured in our digital on line monthly version at<br />
www.RFmagazine.com. Our online magazine produces<br />
over 265,000+ page views monthly for our advertisers,<br />
which is in addition to our print and mail distribution.<br />
Your online ad will link to your website and email<br />
address and we provide unlimited transfers from our<br />
readers into your website 24/7.<br />
FORUM PUBLISHING COMPANY<br />
383 East Main Street, Centerport, NY 11721<br />
www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
CONTACT US:<br />
TEL: 1-800-635-7654<br />
FAX: 631-754-0630<br />
Email: <strong>Forum</strong>Publishing@gmail.com<br />
Page 8 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
etailers<br />
ADVERTISING RATES<br />
AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES<br />
› Page $400 $300 $275 $250<br />
¼ Page $525 $425 $400 $350<br />
½ Page $625 $525 $500 $450<br />
Full Page $850 $750 $700 $650<br />
2 Pages $1,350 $1,250 $1,150 $1,050<br />
Prices shown per month, above rates include full color printing<br />
ADVERTISING SPECS<br />
› Page: 2¼" high x 3¼" wide<br />
¼ Page: 4‚" high x 3¼" wide<br />
½ Page:<br />
Full Page:<br />
4‚" high x 7" wide or<br />
9½" high x 3¼" wide<br />
9½" high x 7" wide<br />
Email or provide CD of ad in exact dimensions as JPG, TIF or preferred<br />
PDF format in CMYK color, 300 dpi resolution only<br />
FULL MARKETING PROGRAM INCLUDED >><br />
✔ Monthly print and mail magazine<br />
✔ Online magazine and search marketing<br />
✔ Distribution at top trade shows<br />
Printed Magazine<br />
• Your ad is featured in our<br />
printed magazine circulated<br />
to buyers across the USA.<br />
Includes distribution at<br />
industry’s top trade shows.<br />
Complete Digital Magazine<br />
• Your ad runs on-line at<br />
www.RFmagazine.com<br />
• Over 265,000+ monthly<br />
page views<br />
• Active link to your website<br />
Phone APP<br />
• Your company included in our<br />
free iPhone and Android APP.<br />
Imagine YOUR company right<br />
on the buyers phones!<br />
Reader Response<br />
• Generates leads from buyers<br />
interested in your products<br />
through a code placed in<br />
your ad and on-line at<br />
www.vendor411.com. Free for<br />
all half and full-page ads.<br />
Search Marketing<br />
• Your company included in<br />
the industry’s leading search<br />
engine: www.supplier411.com<br />
• Saturation marketing coverage<br />
on our new wholesale portal:<br />
www.wholesalesources.com<br />
TOP INDUSTRY TRADE SHOWS <strong>2021</strong><br />
JANUARY<br />
Atlanta Gift Fair<br />
Los Angeles Market Week<br />
Minneapolis Gift Show<br />
Philadelphia Gift & Variety Show<br />
Seattle Gift Show<br />
The Merchandise Center, IL<br />
FEBRUARY<br />
Charlotte Gift Show<br />
Louisville Gift Show<br />
Magic Sourcing Show<br />
New York Toy Fair<br />
Off Price Specialist Show<br />
Rocky Mountain Gift Show<br />
St. Louis Gift Show<br />
MARCH<br />
ASD Marketweek Las Vegas Show<br />
Atlanta Spring Gift Show<br />
California Marketplace<br />
Dallas Apparel & Accessories Show<br />
Norton’s Gift & Variety Show<br />
The Merchandise Center, IL<br />
APRIL<br />
Charlotte Gift Show<br />
Hawaii Merchandise Expo<br />
Minneapolis Gift Show<br />
Northern Michigan Gift & Souvenir Show<br />
The Merchandise Center, IL<br />
MAY<br />
Las Vegas Licensing Show<br />
New Orleans Gift & Jewelry Show<br />
Off Price Show NY<br />
The Merchandise Center, IL<br />
JUNE<br />
Charlotte Gift & Variety Show<br />
Dallas Gift & Variety Show<br />
LA Fashion Market<br />
Norton’s Gift & Variety Show<br />
JULY<br />
Atlanta Gift & Home Furnishings<br />
California Marketplace<br />
Philadelphia Gift & Variety Show<br />
The Merchandise Center, IL<br />
AUGUST<br />
ASD Market Week<br />
Biloxi Wholesale Show<br />
Louisville Gift Show<br />
Minneapolis Gift Show<br />
Off Price Specialist Show<br />
New Orleans Gift & Jewelry Show<br />
Rocky Mountain Gift Show<br />
St. Louis Gift Show<br />
SEPTEMBER<br />
Asia America Wholesale Show<br />
Charlotte Gift & Variety Show<br />
Dallas Home & Gift Show<br />
Hawaii Gift Show<br />
Norton’s Gift & Variety Show<br />
Philadelphia Candy & Gift Show<br />
Rocky Mountain Gift Show<br />
The Merchandise Center, IL<br />
OCTOBER<br />
Dallas Apparel & Accessories Show<br />
Greensboro Gift & Jewelry Show<br />
Las Vegas Souvenir & Gift Show<br />
Minneapolis Gift & Variety Show<br />
The Merchandise Center, IL<br />
NOVEMBER<br />
Gatlinburg Gift Show<br />
Hawaii Merchandise Expo<br />
New Orleans Gift & Jewelry Show<br />
Norton’s Gift & Variety Show<br />
Smoky Mountain Variety<br />
DECEMBER<br />
Charlotte Gift & Variety<br />
Grand Strand Gift & Variety Show<br />
Greensboro Gift & Jewelry Show<br />
The Merchandise Center, IL<br />
Our Large Holiday Issue Hits The Mails Before<br />
Thanksgiving to Maximize Advertisers Results!<br />
* Show schedules are subject to change without notice.
FROM THE<br />
PUBLISHER<br />
Celebrating Four Decades of Service<br />
WELCOME to our special 40th Anniversary<br />
issue of <strong>Retailers</strong> <strong>Forum</strong> Magazine! My baby is<br />
now well into middle-aged and I am starting<br />
my senior phase. Where did all the time go?<br />
Doing anything for four decades is an amazing<br />
feat and this industry ages in “dog years” with<br />
all of the changes occurring regularly.<br />
AS we embark on our 41st year it’s also a<br />
time to reflect on our past, which is decidedly<br />
easier than trying to predict our future. Our<br />
George Harrison (my favorite Beatle) said, “all<br />
things must pass.” And after the draconian<br />
lock downs that destroyed businesses and<br />
our economy, they will pass and there will<br />
be a resurgence of new businesses opening<br />
soon. The lure of owning a store cannot<br />
be squashed by any events. Some closed<br />
stores will re-emerge as well as their owners<br />
restructure and realize that retailing is all they<br />
want to do.<br />
company was started prior to access to GOING back to the last paragraph,<br />
computers, internet and even before the<br />
fax machine. In 1981 everything was done<br />
manually and by phone and mail. When I look<br />
back at how labor intensive everything was<br />
there was surprisingly more opportunity for<br />
everyone in the business as pre-internet you<br />
didn’t have the competition that exists today.<br />
OVER the last forty years we’ve made many<br />
great friends and lost even more as the<br />
years marched on. We’re proud that some of<br />
our originals readers and advertisers remain<br />
with us to this day and we are thankful for<br />
their patronage and support. It is through a<br />
team effort that we’re able to consistently<br />
produce a quality trade magazine and<br />
website for our industry.<br />
CHANGE is inevitable and over the last<br />
four decades we’d been through wars,<br />
terrorist attacks, recessions and depressions<br />
and most recently a pandemic. Each event<br />
changed the way everyone in our industry<br />
conducted their business. The most recent<br />
one has created havoc for many of us<br />
and unfortunately caused the shutdown of<br />
many fine small businesses that just couldn’t<br />
hang on.<br />
SO, here’s the good news, and this comes<br />
from my wisdom of the last forty years. As<br />
I mentioned the Beatles and realize that<br />
probably half of our readers have no clue<br />
what I was referring to! To help understand,<br />
they were the BTS of my day!<br />
LOOKING forward things are looking brighter<br />
every day. Many states have rescinded the<br />
crippling lockdowns and businesses are being<br />
welcomed back by eager shoppers. Over this<br />
last year we have seen communities across<br />
the country support and embrace their local<br />
merchants and it is satisfying to see that<br />
locals understand the importance of their<br />
business communities.<br />
AS we embark on our 41st year we start<br />
with renewed hope and enthusiasm for our<br />
industry. The sales figures have been on the<br />
rise for the last few months and predictions are<br />
that we will have a great surge of spending<br />
over the next couple of months and into the<br />
summer.<br />
WE do not accept the “new normal” – We<br />
do not accept that Amazon and big box<br />
stores should dominate people’s shopping<br />
experiences. Independent retailers are the<br />
backbone of our commerce system and here<br />
at <strong>Forum</strong> Publishing we will continue to fight<br />
for and promote our industry alongside our<br />
readers and advertisers. Here’s to another 40!<br />
>> ON-LINE SOURCING<br />
The entire issue of<br />
<strong>Retailers</strong> <strong>Forum</strong> Magazine<br />
is posted on-line at<br />
www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
Includes: Website Links *<br />
E-Mail Links * Printable PDF’s<br />
ACCESS OUR MAGAZINE<br />
FROM ANYWHERE 24/7<br />
RETAILERS<br />
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40 Years<br />
1981-<strong>2021</strong><br />
RETAILERS FORUM is published monthly at<br />
$75/year USA, $125/year foreign.<br />
Entire contents copyright ©<strong>2021</strong> by<br />
<strong>Forum</strong> Publishing. Publisher assumes no<br />
responsibility for contents herein. First and<br />
third class postage paid at Centerport, NY.<br />
Bulk mail paid at NY, Brookfield, WI and<br />
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etailers<br />
Reader Response<br />
FREE PRODUCT INFORMATION FROM OUR ADVERTISERS<br />
Have our advertisers contact you directly!<br />
Simply select the advertisements that interest you and fax this form to 631-754-0630<br />
or fill in on-line at www.Vendor411.com<br />
APPAREL<br />
& ACCESSORIES<br />
❒ All Advertisers in APPAREL<br />
❒ 28. Style in Fashion<br />
GENERAL & VARIETY<br />
❒<br />
All Advertisers in<br />
GENERAL & VARIETY<br />
❒ 15. Palletfly<br />
❒ 07. Ramsons<br />
CREDIT CARD<br />
PROCESSING<br />
❒ All Advertisers in<br />
CREDIT CARD PROCESSING<br />
❒ 68. EXP Merchant<br />
❒ 38. EXS Credit<br />
❒ 02. North American<br />
HOME & HOUSE<br />
❒ All Advertisers in<br />
HOME & HOUSE<br />
❒ 23. Dakota Steel Art<br />
WESTERN ACCESSORIES<br />
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❒ 33. JR Palacios<br />
For Quick Response:<br />
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Mail: <strong>Forum</strong> Publishing Co. • 383 E. Main St. • Centerport, NY 11721<br />
Your Name _____________________________________________ Type of Business ____________________________________<br />
Company Name _____________________________________________________________________________________________<br />
Address ____________________________________________________________________________________________________<br />
City ____________________________________________________State _____________________ Zip ______________________<br />
E-Mail: _________________________________________________Tel _______________________ Fax ______________________
For more information, contact:<br />
www.JewelryMiners.com<br />
ENGAGE YOUR SHOPPERS<br />
AS we come toward nicer weather and the month of June we are<br />
seeing a great deal of uptick in marriage proposals and engagements.<br />
With the pandemic waning and catering halls resuming service again the<br />
statistics indicate that there is going to be a massive increase in the<br />
number of marriage proposals this year.<br />
AND weddings mean big business. Everything from paper goods,<br />
catering, services and the like will boom. For retailers like us what better<br />
way to profit than to sell wedding jewelry?<br />
THE mark-ups are great (200-400%) and what better item to sell<br />
than one that will be in great demand. Jewelry Miners has a full line of<br />
bridal and engagement jewelry including this month’s hot 14K diamond<br />
engagement ring for just $1884.95 (retails for over $3760)<br />
For more information, contact:<br />
www.StylishPlus.biz<br />
PLUS SIZE<br />
COLOR BLOCK<br />
ONE PIECE<br />
BEACH LOOK<br />
PATCHWORK<br />
WOMEN’S<br />
SWIMWEAR<br />
$<br />
23.32<br />
For more information, contact:<br />
www.<strong>Forum</strong>123.com<br />
Tel: 1-631-754-5000<br />
GAIN A LITTLE DURING PANDEMIC?<br />
YOU’RE not alone if you gained a few pounds during this horrible<br />
lockdown pandemic! Studies show that many people have packed on a<br />
few pounds and when they’re wearing loose clothes it was easier to add<br />
more of you to love.<br />
WELL those days are gone as restrictions are lifting and people are<br />
getting back to their regular routines. The bad news is that for a majority<br />
of people their regular clothing may no longer fit!<br />
IN comes Stylish Plus - Here is a great company specializing in<br />
fashionable large size womens clothing that will help your shoppers feel<br />
good about dressing those few extra pounds as well as make your store<br />
great profits.<br />
THE company features all current styles of jeans, dresses, tops and<br />
swimwear for the summer, The quality is always top notch and the prices<br />
even better. This month’s hot item is a beautiful 1pc swimwear outfit for<br />
just $23..32. All sizes and colors.<br />
GOING ONCE...GOING TWICE...<br />
MANY businesses have not survived the last year and unfortunately<br />
have had to or will have to sell off their assets. While this is unfortunate<br />
for them, it leaves a great opportunity for businesses and people to bid<br />
on their merchandise and belongings via auctions that are conducted<br />
regularly.<br />
KNOWING how and where is the key to buying at auctions. Our<br />
updated Auction Buyers Guide features all types of auctions from jewelry,<br />
land, cars and boats to real estate and business items.<br />
THIS concise directory lists all of the information you need to place<br />
yourself on auction bidders lists in every state. There is nothing further<br />
to purchase. Everything is included for $39.95. PDF or print.<br />
Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654<br />
Page 12 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
Full Service Sign Printers<br />
VINYL BANNERS MAGNETIC SIGNS SIDEWALK SIGNS<br />
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Custom Banners<br />
Outdoor Pole Banners<br />
Mesh Banners<br />
Indoor Banners<br />
Window Banners<br />
www.eStoreSigns.com<br />
SPECIALS THIS MONTH<br />
TRADE SHOW<br />
BANNERS<br />
on Stand<br />
$<br />
64 13<br />
Full Range<br />
of Sizes<br />
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Many<br />
Sizes<br />
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CANOPY TENTS<br />
$<br />
283 00<br />
10 x 15 Size<br />
Fast<br />
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 13
Top <strong>Retailers</strong> Jumping On New Trend<br />
WE often ask ourselves how many times can we re-invent our businesses. This question seems<br />
to have come up every couple of months during the archaic lock-down times of the pandemic.<br />
Many retailers have adjusted by ramping up their websites as well as offering curbside deliveries,<br />
etc. Some have been more creative in looking for ways to increase sales and they have added<br />
shop-in-shops at stores around the country. The store in store is a way for one retailer to join<br />
forces with another by setting up shop in the others store.<br />
THIS approach has benefits for both parties. Sephora cosmetics opened up in other retail<br />
department stores as a way to expand its beauty empire without the expense of opening new<br />
independent stores. The deal helped them gain more exposure and market share as well as<br />
helped the department store increase traffic and expand its market. Apple has jumped on<br />
board also by opening mini Apple shops in select Target department stores as Target strives to<br />
be a one-stop shop for its shoppers.<br />
THESE collaborations bring complimentary customer traffic and added income, especially<br />
for the host retailer. It is a great way to get shoppers out more often to visit stores, which is the<br />
name of the game in retailing.<br />
MANY retailers and wholesalers should be considering this method to expand their reach<br />
as retailing redefines itself. Nordstrom added the fitness product Tonal into many of its locations<br />
which allowed the brand access to Nordstrom’s higher income shopper without the risks and<br />
costs of opening a standalone store. It also gave the retailer an edge by showing off new<br />
products curated for their customers.<br />
YOUR business maybe should also consider expanding some of your lines into other stores.<br />
One of the fastest ways to increase reach is to offer products to retailers on consignment, where<br />
they pay for the goods after a sale is made. If you have inventory sitting and it has been hard<br />
to get stores to pony up funds to buy our goods this is a great way to expand your market. You<br />
still own the goods, so after a short time if the retailer isn’t making sales...take it back.<br />
WE must all be more creative if we are going to survive and prosper. There has been a pent<br />
up demand for shopping and now this spring we are finally seeing the markets open up and<br />
people back out buying and spending.<br />
Saks Making Stacks<br />
HBC, the owner of Saks Fifth Avenue, said it will split the luxury department store’s website<br />
into a separate business after just recently raising $500 million.<br />
THE venture capital firm Insight Partners has put up $500 million to take a minority stake in<br />
Saks.com, valuing the business at $2 billion.<br />
LUXURY e-commerce is poised for huge growth and the pandemic prompted consumers to<br />
shift a great deal of their spending online, with many luxury retailers showing resilience. Affluent<br />
shoppers have splurged on high end handbags, jewelry and other accessories.<br />
HBC was taken private last year by a group of shareholders. HBC also owns the Hudson’s<br />
Bay department store chain in Canada and Saks Off Fifth.<br />
For Late-Breaking Industry News Visit: www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
If It Affects Retailing We Report On It!<br />
Page 14 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
RAMSON’S IMPORTS, INC.<br />
Want More Info? Circle #07 on page 11 • www.Vendor411.com<br />
RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 15
Anniversary<br />
I‘d never thought that back when<br />
I was 22-years-old just starting to<br />
publish <strong>Forum</strong> that it would be a<br />
run lasting over three decades and<br />
one that I can honestly say I still enjoy<br />
as much today, 40 years later, as when I<br />
started!<br />
Now, 40 years and 480 issues later, we<br />
celebrate embarking on our 41 st year<br />
servicing the wholesale/retail industry.<br />
Reflecting back over the years is always<br />
sentimental for me as I remember the<br />
birth of my daughter in 1983 and the<br />
7-days a week working with her crib in a<br />
corner of my office. I recall moving from<br />
our basement office in Great Neck to our<br />
first modern offices in Syosset, the birth<br />
of my son in 1987 and then purchasing<br />
our own office building in Centerport,<br />
where we remain<br />
today.<br />
They say that<br />
time flies, and it<br />
certainly does.<br />
My daughter’s<br />
now 37 and a<br />
mom, while<br />
my son’s 34.<br />
Both of them<br />
have pursued<br />
careers<br />
in media and<br />
marketing. <strong>Retailers</strong> <strong>Forum</strong> has been<br />
my passion that brings me great joy in<br />
addition to great stress at deadline times!<br />
Our First Issue – <strong>May</strong> 1981<br />
Publishing is<br />
a fast-paced<br />
industry that<br />
requires a<br />
dedicated<br />
staff and loyal<br />
advertisers<br />
and readers<br />
to remain<br />
successful.<br />
I have been<br />
blessed with<br />
both, which<br />
has allowed us to continue strongly as<br />
over the years.<br />
Publisher Martin Stevens circa 1980’s<br />
Being the first trade magazine sets a high<br />
bar. In many instances we have shaped the<br />
marketplace by exploring and presenting<br />
new opportunities to our clients. When<br />
we started there was no such thing<br />
as a computer or fax machine (wow,<br />
am I old!). Now, technology changes<br />
constantly and we must all embrace<br />
and harness its power to stay ahead of<br />
the curve. We take our responsibility of<br />
guiding the market very seriously.<br />
As we start our 41 st year in the industry<br />
I’d like to thank everyone who has<br />
contributed to our business over the years<br />
and help us build what we like to think is<br />
the best trade magazine in the country.<br />
Hopefully you think so also and will be<br />
with us for the next 40!<br />
Martin Stevens, Publisher<br />
Page 16 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
NYC’S BEST<br />
EST BLING!<br />
CHAINS • PENDANTS • BRACELETS • WATCHES<br />
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Celebrity<br />
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30 YEARS OF CUSTOMER SATISFACTION • HIGHEST QUALITY • BEST PRICES<br />
www.BlingWholesaler.com<br />
RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 17
Dakota Steel Art<br />
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“Enjoy The Wind”<br />
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Solar Light included<br />
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WIND SPINNERS!<br />
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Hang some in your booth<br />
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STAINLESS STEEL WIND SPINNERS<br />
START SELLING TODAY!<br />
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Phone: 701-242-7747<br />
Email: info@dakotasteelart.com<br />
405 County Road 25 Mantador, ND 58058<br />
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Want More Info? Circle #23 on page 11 • www.Vendor411.com<br />
Page 18<br />
MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
3” OR 8”<br />
Bone<br />
Dakota Steel Art<br />
Lifetime Rustproof Warranty<br />
“Enjoy The Wind”<br />
12” WIND SPINNERS<br />
60 DOG BREEDS<br />
3” OR 8”<br />
Paw<br />
NUMBER ONE SELLER OF DOG WIND SPINNERS<br />
(not all breeds are pictured)<br />
Want More Info? Circle #23 on page 11 • www.Vendor411.com<br />
RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 19
STYLE IN FASHION INC.<br />
WEST-SIDE DESIGNS<br />
We Carry Winter<br />
Sweaters & Jackets<br />
at Moderate<br />
Prices<br />
MANY STYLES AVAILABLE IN<br />
DASHIKI PRINT<br />
for Men & Women<br />
Imported from<br />
Thailand & India<br />
Tie-Dye, Hawaiian Print,<br />
Solid Acid Wash, Printed Dresses,<br />
Baby Doll Dresses, Blouses,<br />
Skirt Sets, Pant Sets, Skirts, Sundresses,<br />
Umbrella Dresses in Rayon & Cotton<br />
Fabric. We also carry Magic Wrap,<br />
Sarongs, Handkerchief Dresses, Pancho<br />
Tops - all in Regular and Plus Size.<br />
We also carry<br />
Belly Dance & Zumba<br />
outfits in lots of different styles.<br />
321 Olympic Blvd. Los Angeles, CA 90015<br />
Tel: (213) 624-9728<br />
Fax: (213) 624-2115<br />
email: Andy@StyleInFashion.com<br />
View Our Catalog Online or Call for Catalog<br />
SAMPLE<br />
PACKAGE<br />
$300<br />
Quantity<br />
Discounts<br />
Available<br />
www.StyleinFashion.com<br />
Want More Info? Circle #28 on page 11 • www.Vendor411.com<br />
www.HeavenlySuits.com<br />
FULL COLLECTION OF DESIGNER TOP QUALITY<br />
CHURCH SUITS FOR WOMEN AND MEN<br />
Donna Vinci 1 Pc. Dress Set<br />
11691 Black/Purple<br />
Regular Price: $249.00<br />
Your Price $99.00<br />
Donna Vinci 2 Pc.<br />
Jacket & Skirt Set<br />
5658-N • Black/Print<br />
Special Price $179.00<br />
Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits<br />
All Sizes in Stock - 4 Through 34W<br />
www.HeavenlySuits.com<br />
Return to In-Person Sourcing at TMC in <strong>May</strong><br />
<strong>May</strong> 24th, <strong>2021</strong> - Buyer preview 23rd<br />
TMC has prepared to welcome you back safely.<br />
TMC has changed its operations to comply with governmental guidelines for keeping people safe.<br />
Temperature<br />
checks required<br />
for entry<br />
Sanitizer stations<br />
throughout<br />
center<br />
Protective<br />
masks<br />
required<br />
Building<br />
occupancy<br />
reduced<br />
Enhanced<br />
cleaning<br />
& disinfecting<br />
Pre-packaged<br />
grab-and-go<br />
meals<br />
Increased<br />
outdoor air intake<br />
& filtration<br />
Registration for our next 2 Markets is open:<br />
• <strong>May</strong> 24th, <strong>2021</strong> - Buyer preview 23rd<br />
• July 12th, <strong>2021</strong> - Buyer preview 11th<br />
Name brands & extreme value merchandise<br />
America’s largest permanent collection of closeout specialists<br />
Practically the entire closeout industry under one roof<br />
REGISTER AT<br />
www.tmcexpo.com<br />
TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright <strong>2021</strong><br />
Page 20<br />
MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
TMC April <strong>2021</strong> RF Ad 7x4.5.indd 1<br />
3/12/21 10:09 AM
GROW YOUR SILVER JEWELRY BUSINESS<br />
by Leveraging The Manufacturing Capabilities of Guang Dong China<br />
Fashion Geometry Round 925<br />
Sterling Silver Hoop Earrings<br />
$11.31<br />
Casual Leaves 925 Sterling<br />
Silver Studs Earrings<br />
$ 1.72<br />
WHY CHOOSE US<br />
1. We are the #1 silver jewelry wholesale<br />
supplier from China.<br />
2. We sell only jewelry in solid 925 sterling silver,<br />
with or without gold/rhodium plating.<br />
3. You are purchasing from the source. Our<br />
clients are not only retail stores but also<br />
distributors and manufacturers.<br />
4. Start from Panyu Guangzhou, 1994, more than<br />
25 years’ silver jewelry supply/manufacture/<br />
wholesale experience.<br />
5. 100 new arrivals every week.<br />
6. 100% Satisfaction Guaranteed: 60 days no<br />
questions asked returns.<br />
Party Blue CZ Stars Twisted<br />
Sterling Silver Studs Earrings<br />
$2.54<br />
Dark Blue Flower CZ 925 Silver<br />
Enamel Pendant<br />
$ 10.53<br />
Fashion White CZ<br />
Twinkle Star 925<br />
Sterling Silver Studs<br />
Earrings<br />
$ 8.54<br />
Chinese Style Blue<br />
Cloisonne Enamel<br />
Flower 925 Silver<br />
Earrings<br />
$ 3.90<br />
Simple Starfish<br />
Five Stars 925<br />
Sterling Silver<br />
Necklace<br />
$ 5.60<br />
Fashion Blue<br />
Epoxy Stars<br />
925 Silver<br />
Wide Ring<br />
$ 7.03<br />
Simple Hollow Engraving<br />
Flower Heart 925 Sterling<br />
Silver Flower<br />
Adjustable Ring<br />
$ 2.99<br />
Fashion Nable Simple<br />
Adjustable Clouds<br />
925 Sterling Silver<br />
Ring<br />
$ 5.03<br />
Real Natural Blue<br />
Lapis Lazuili Heart<br />
Gift 925 Sterling<br />
Silver Ring<br />
$ 10.90<br />
Vintage Infinity<br />
925 Sterling<br />
Silver Love CZ<br />
Ring<br />
$ 6.65<br />
WE SHIP WORLDWIDE ~ ALL CREDIT CARDS ACCEPTED ~ DROPSHIPPING AVAILABLE ~ NO MINIMUMS<br />
www.BUNDJEWELRY.<br />
EWELRY.com<br />
RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 21
Ultimate Source for Wholesale<br />
BRIDAL MERCHANDISE<br />
Glitter Wedding Card Box<br />
$24.99<br />
We stock Everything For<br />
Wedding Stores & Event Planners<br />
Servicing the Industry Since 2003<br />
Birch Wood Engraved Ring Box<br />
$8.99<br />
Vintage Charger Plates<br />
$14.99<br />
Hobnail Glass Candle Holders<br />
$8.99/set<br />
Silk Rose Petals<br />
$2.49<br />
FREE SHIPPING ON ORDERS OVER $ 99 ++++ ALL CREDIT CARDS ACCEPTED<br />
W W W . S M A R T E S T B A R G A I N . C O M<br />
Over 25-Years<br />
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Computer Hardware<br />
and Peripherals.<br />
Most orders shipped<br />
within 24-48 hours<br />
from our 10,000 sq. ft.<br />
Refurb Center.<br />
Mercury<br />
Glass Metal<br />
Cake Knife<br />
& Server Set<br />
$39.99<br />
YOUR RESOURCE FOR PROFITS<br />
REFURBISHED COMPUTERS<br />
THIS MONTH’S SPECIAL:<br />
LENOVO FULL SET<br />
$<br />
299 00<br />
ACCESSORIES • LAPTOPS • TABLETS • DESKTOPS • MORE!<br />
www.RefurbShops.com<br />
Page 22 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
EVERYTHING E-CIG<br />
From My Freedom Smokes<br />
WE HAVE IT ALL:<br />
STARTER KITS - BATTERIES & CHARGERS - MODS & RBAS<br />
TANKS & ATOMIZERS - PARTS & ACCESSORIES - E LIQUIDS<br />
Aspire Pockex Pocket Aio<br />
Sub Ohm Kit $24.95<br />
iStick TC 40W by Eleaf $23.95<br />
V2 Quick Charger by<br />
Nitecore $17.95<br />
Gemini Hybrid Pod Mod Kit by Lost Vape<br />
$24.95<br />
Blue Razz E-liquid by Air<br />
Factory 60ml $15.95<br />
Profile Organic<br />
Keep It 100<br />
Agleted X-Fiber<br />
OG Island<br />
Cotton Strips<br />
Fusion<br />
by Wotofo<br />
100ML<br />
6mm<br />
$16.95<br />
10 Pack<br />
$3.49<br />
Subvod Starter Kit by<br />
Kanger $28.95<br />
ESTABLISHED 2008 • NEW WHOLESALERS WELCOME • WORLDWIDE SHIPPING - USA HEADQUARTERS<br />
www.LogicWholesale.com<br />
RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 23
THE LINGERIE<br />
SPECIALIST<br />
~ Over 1,000 styles in stock! ~<br />
Lingerie sells year round<br />
We welcome small orders<br />
and deliver worldwide.<br />
Many clearance items giving<br />
you 100% mark-ups.<br />
Large profits<br />
www.FlirtyWholesale.com<br />
Wholesale Coffee<br />
• PODS • K-CUPS • WHOLE BEAN & GROUND • TEA • SPORTS MIXES • EQUIPMENT • PARTS & ACCESSORIES<br />
Sell To Cafés, Offices, Consumers<br />
COFFEE FROM AROUND THE WORLD<br />
BIG<br />
PROFITS<br />
ALL SIZE BAGS<br />
BEAN OR GRIND<br />
www.BeanWholesalers.com<br />
Page 24 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
STOCK UP YOUR STORE<br />
DIRECT FROM CHINA<br />
We are a full service wholesaler operating our own factory and distribution centers in China with daily shipments to the USA and around the world. Fast DHL, EMS and UPS shipping at great rates.<br />
ELECTRONICS • FASHION JEWELRY • CELLPHONE ACCESSORIES<br />
HOME AND HOUSE • SECURITY • HEALTH & BEAUTY • WATCHES<br />
$<br />
22.73<br />
Professional Interview<br />
Condenser Video Shotgun<br />
Microphone with 3.5mm Audio<br />
Cable for DSLR & DV Camcorder<br />
As LOW As $ 15.96<br />
Portable 58mm<br />
Bluetooth POS Receipt<br />
Thermal Printer<br />
As LOW As<br />
$<br />
39.85<br />
PULUZ PHOTO<br />
STUDIO LIGHT<br />
BOX<br />
Portable 50 x 50 x<br />
50 cm Light Tent<br />
LED 5500K Mini<br />
60W Photography<br />
Studio Tent Kit<br />
with 6 Removable<br />
Backdrop<br />
Adjustable Head USB Rechargeable<br />
Battery Operated Cooling Desktop<br />
Fan, 2 Speeds (Pink)<br />
As LOW As $ 6.13<br />
Pone Genius Mini Handsfree Telephone,<br />
Size: 57 x 46 x 26mm<br />
As LOW As<br />
$<br />
3.60<br />
VR Box 2.0 Version Universal<br />
Virtual Reality 3D Video<br />
Glasses for 3.5 to<br />
6 inch Smartphones<br />
As LOW As $ 3.15<br />
HAWEEL 3 Layers with 11 US/<br />
EU/AU/UK Universal Outlets<br />
and 2 Ports 2.1A USB Smart<br />
Power Sockets, Charger,<br />
Overload Protector, US Plug<br />
As LOW As<br />
$<br />
8.33<br />
As LOW As<br />
$<br />
114.91<br />
360 Degrees Full-Band<br />
Scanning Car Speed<br />
Testing System Radar<br />
Laser Detector,<br />
Support English & Russian<br />
Voice Broadcast<br />
As LOW As $ 16.16<br />
Figerprint Lock<br />
Biometric Digital<br />
Lock for Office/Private<br />
Home Security,<br />
Support up to 120<br />
Fingerprint Memory<br />
& 1 Password<br />
A66 Non-contact Forehead<br />
Body Infrared Thermometer<br />
Temperature Range:<br />
32.0 Degree C~ 42. 9 Degree C<br />
$<br />
31.43<br />
HUION H420 Computer Input Device<br />
4.17 x 2.34 Inch 4000LPI<br />
Drawing Tablet Drawing<br />
Board with Pen<br />
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AMAZING PRICES!<br />
Portable Fully Automatic<br />
High Pressure Outdoor Car<br />
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Gun and 10m High<br />
Pressure Tube<br />
$<br />
55.95<br />
DOLAMEE D5 4K UHD Smart TV BOX with<br />
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RAM: 1GB, ROM: 8GB,<br />
Support KODI, WiFi<br />
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Wireless Bluetooth Remote<br />
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for Android/iOS Cell Phone<br />
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Mini Projector 3500ANSI LM LED<br />
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www.FindItChina.com<br />
RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 25
Start.<br />
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Page 26 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
FLASH DEALS FOR WHOLESALERS<br />
YOUR PRICE<br />
$<br />
89 95<br />
Apple iPad 2<br />
w/WiFi, 16GB<br />
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Start Your Own<br />
CELL PHONE ACCESSORIES<br />
BUSINESS!<br />
BodyGuardz<br />
SAMSUNG GEAR VR<br />
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for LG G<br />
Pad X 8.0<br />
$<br />
$<br />
69 95 9 95<br />
BLUETOOTH HEADSETS CASES BATTERIES<br />
CHARGERS CABLES DOCKS SPEAKERS PARTS<br />
AMAZON KINDLE FIRE HDX<br />
SAMSUNG GEAR S2 SAMSUNG TL205 DUAL VIEW<br />
(Verizon)<br />
12.2 MAGAPIXELS DUAL LCD<br />
7” 16 GB TABLET<br />
SMARTWATCH DIGITAL CAMERA<br />
Retails: $229<br />
$<br />
49 95<br />
Your Price<br />
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 27
AUTHENTIC NEW DESIGNER HANDBAGS<br />
TORY BURCH ~ MICHAEL KORS ~ COACH ~ KATE SPADE ~ COACH<br />
All Merchandise Certified Authentic<br />
NO MINIMUM ORDER • WEEKLY SPECIALS<br />
Michael Kors Jet Set Travel<br />
Medium Carryall Tote<br />
Brown MK Green Stripe<br />
$139.99<br />
Coach F36658 F37807<br />
Reversible City Tote Light<br />
Khaki Blue<br />
$162.99<br />
Tory Burch Kerrington<br />
Large Square Tote Garden<br />
White Floral Laguna<br />
$266.99<br />
Michael Kors Mott<br />
Small Satchel<br />
Brown MK Coral<br />
+ Sangria Trifold<br />
Wallet-$626.00<br />
$208.99<br />
Michael Kors Abbey Large Cargo Backpack<br />
Black MK + Leather Phone Wallet ~ $646.00<br />
$208.99<br />
Michael Kors Hayes<br />
Medium Trifold Coin<br />
Case Rose Hold MK<br />
Signature Pink<br />
$57.99<br />
Michael Kors<br />
Jet Set Travel<br />
Cross-body Fuchsia<br />
Pink with Wristlet<br />
Clutch INSERT<br />
$92.99<br />
WWW.BAGVENDORS.COM<br />
Kate Spade Cameron Street<br />
Flock Roses Small Hayden<br />
Satchel Black Floral<br />
$187.99<br />
GREAT IN-STORE AND TRADE SHOW GIVE-AWAYS<br />
PREMIUM CUSTOM PRINTED<br />
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Lanyard<br />
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as<br />
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as 94<br />
as<br />
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low<br />
as 99 ¢ as<br />
low<br />
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as 89 as 63<br />
OUR NEW WEBSITE LETS YOU ORDER BY INDUSTRY!<br />
Largest Selection at Lowest Prices • Serving since 1999<br />
www.PromotionalRewards.<br />
.PromotionalRewards.com<br />
Page 28 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
Smartphone Wallet<br />
Translucent Flyer<br />
Frisbees<br />
¢<br />
Shop by<br />
• PRICE<br />
• EVENT<br />
• INDUSTRY
Collaborative<br />
Collections<br />
FRESH NEW LOOKS FOR TODAY’S LIFESTYLES<br />
Dozens of<br />
Top Designers<br />
Fontana 2.0 - VERIANA<br />
Retail: $116.93<br />
Wholesale: $21.06<br />
Guess - W74A61D2R90<br />
Retail: $152.05<br />
Wholesale: $85.43<br />
Guess - W83N23<br />
Retail: $175.57<br />
Wholesale: $91.29<br />
Pinko Shirt - 1G12N6-Y3LL<br />
Imperial - CGJ8VGO<br />
Calvin Klein Tee- J20J204721<br />
Retail: $245.80<br />
Retail: $67.89<br />
Retail: $80.76<br />
Wholesale: $63.19<br />
Wholesale: $21.06<br />
Wholesale: $44.47<br />
BoutiqueCloseouts.com<br />
Click on DAILY DEALS for <strong>Retailers</strong> - Buy Wholesale (scroll to bottom of site, click on WHOLESALE)<br />
All Sizes Available • Low Minimum Orders • Special Wholesale RETAILERS Prices FORUM - <strong>Retailers</strong> MAGAZINE Must Register | MAY on <strong>2021</strong> Site Page 29
SHEETS - PILLOW CASES - DUVETS - CURTAINS - QUILTS - TOWELS<br />
WHOLESALE BEDDING & HOME GOODS<br />
Luxury high-end linens at wholesale prices from one of America’s largest wholesalers<br />
450 THREAD COUNT<br />
100% COTTON SHEET SETS<br />
MSRP $87.98<br />
$ 29.99<br />
ARTISAN MODERN JACQUARD CURTAIN PANELS<br />
54” Wide x 84” Long with Top Grommets (Single)<br />
MSRP $39.99<br />
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Great<br />
Items<br />
for your<br />
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or<br />
Flea Market<br />
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FLORAL 5 PIECE LINED JACQUARD CURTAIN PANELS<br />
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MSRP $39.99<br />
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ROYAL 500 THREAD COUNT<br />
100% COTTON SHEET SETS<br />
STRIPED<br />
$ 49.99 - $ 69.99<br />
3 PIECE SOUTH GATE PRINTED 100% COTTON DUVET COVER SET-MSRP $79.98<br />
$ 29.95<br />
MAYA EMBROIDERED 100% COTTON DUVET COVER SETS<br />
$ 58.95 - $ 64.95<br />
HUNTINGTON EMBROIDERED 100% COTTON PILLOW SHAMS-2 PIECE-MSRP $39.99<br />
$ 9.95<br />
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Page 30 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
DESIGNER HANDBAG CLOSEOUTS!<br />
Authentic Designer Brands - Great Pre-Owned Condition - Lowest Prices!<br />
Started in 2007 our unique company sources quality authentic pre-owned designer handbags<br />
for independent retailers and online sellers to offer to their shoppers.<br />
NEW ITEMS WEEKLY - INVENTORY 50-75% OFF RETAIL<br />
Kate Spade- Small Karen<br />
Beauville Leopard Bag $ 78.99<br />
Bottega Veneta- Velvet &<br />
Tortoiseshell Embellished<br />
Handbag $ 1064.99<br />
Brooks Brothers- Large<br />
Leather Shoulder Bag<br />
$ 33.99<br />
Dooney & Bourke- Tan<br />
Embossed Leather Shoulder<br />
Bag $ 96.99<br />
Coach- Tan Monogram<br />
Canvas & Leather<br />
Shoulder Bag $ 33.99<br />
Moschino- Tan & Brown<br />
Leather Snakeskin Shoulder<br />
Bag $ 148.99<br />
Prada- Black Leather Bag<br />
w/ Piping $ 451.99<br />
Versace- Black Patent<br />
Snakeskin Shoulder Bag<br />
$ 748.99<br />
Versace - Metallic Gold<br />
Monogram Silk Jacquard Bag<br />
w/ Leather Trim $ 548.00<br />
Reed Krakoff - Color<br />
Block Leather Handbag<br />
$ 626.99<br />
Ted Baker- Bovine Leather<br />
Floral Crossbody $ 68.99<br />
Michael Kors- Gold Chain Strap<br />
Leather Handbag $ 32.99<br />
Cole Haan- Ivory Leather<br />
Cinched Tote Bag $ 118.99<br />
Kate Spade- Small Bright<br />
Coral Leather Chain Bag<br />
$ 38.99<br />
3.1 Phillip Lim - Leather<br />
& Metal Studded Purse<br />
$ 248.99<br />
Botkier- Gold Leather<br />
Shoulder Bag $ 57.99<br />
Diane von Furstenberg- Blue<br />
Ombre Leather Mini Crossbody<br />
$ 47.99<br />
Jimmy Choo- Distressed<br />
Mahala Blue Calf Leather &<br />
Suede Tote $ 948.00<br />
Christian Louboutin- Cream<br />
Shoe Clasp Handbag $ 498.99<br />
OUR WEBSITE UPDATES WEEKLY - SHOP ONLINE OR AT ONE OF OUR 4 NORTHEAST STORES<br />
www.BagCloseouts.com<br />
Rafe- Ivory Leather Studded<br />
Hobo Bag $ 32.99<br />
RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 31
Professional Grade RC Toys & Drones<br />
www.SoaringRC.com<br />
Airsoft Guns • RC Cars, Boats, Helicopters<br />
WEEKLY SPECIALS • CLEARANCE ITEMS<br />
ZOHD Dart250G<br />
570mm Wingspan<br />
FrSky R9 900MHz 16CH<br />
Sweep Forward<br />
Long Range Receiver<br />
AIO Wing EPP FPV RC<br />
& R9M 2019 Module<br />
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System with mounted<br />
$<br />
59. 99<br />
Super 8 and T antenna<br />
$<br />
87. 99<br />
BETAFPV HX100<br />
FrSky Transmitter Taranis<br />
100mm FPV Quad<br />
X-Lite S 24CH Radio with<br />
built in FrSky RXSR<br />
PARA Wireless Training<br />
BETAFPV 75X HD Whoop Quadcopter<br />
Receiver<br />
Function and Quickcharge<br />
3S built in FrSky Receiver<br />
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119. 99 System<br />
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www.SoaringRC.com • Everything FUN!<br />
WHOLESALE PACKING SUPPLIES<br />
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Poly Mailers • Bubble Mailers • Tapes • Stretch Wraps • Industrial Supplies<br />
36 Rolls<br />
THIS MONTH’S SPECIAL<br />
1.57 MIl<br />
Per<br />
Clear Packing Tape..... $ 2” x 110<br />
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SAME DAY SHIPPING FROM OUR OHIO WAREHOUSE • BULK QUANTITY PRICING AVAILABLE<br />
www.SalesGroup.Org<br />
Page 32 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
LARGEST FOOTWEAR BRANDS IN THE WORLD<br />
Over 20 Years of Servicing The Marketplace<br />
NIKE - ADIDAS - PUMA - CONVERSE - REEBOK - JORDAN - VANS<br />
Check Out These New CLEARANCE Sale Items...<br />
Fenty PUMA by Rihanna<br />
Fenty Avid - $ 30<br />
Limepunch/Puma Black/Limepunch ~ Women<br />
Fenty PUMA by Rihanna<br />
Fenty Avid - $ 30<br />
Puma Black/Limepunch/Puma Black ~ Women<br />
Nike Sportswear<br />
Air Force 1 Mid LV8 - $ 30<br />
Sequoia/Sequoia/Gum Light Brown ~ Kids<br />
Reebok Club C85 AFF<br />
$<br />
30<br />
MET SNAKE - Black/Chalk ~ Unisex<br />
Fila Targa<br />
$<br />
30<br />
White/Fila Navy/Fila Red ~ Unisex<br />
Reebok<br />
Classic Leather Textural - $ 30<br />
Silver Met/Skull ~ Women<br />
Adidas Cponsortium<br />
Samba Womens Deep Hue - $ 30<br />
CLONIX/CRYWHT/CRYWHT ~ Women<br />
Reebok<br />
Workout Plus Ice - $ 23.70<br />
White/Flat Grey/Ice ~ Unisex<br />
Converse<br />
Lucky Star Hi - $ 23.70<br />
Garnet/Egret/Egret ~ Unisex<br />
New Balance<br />
247 - $ 29.70<br />
Marblehead ~ Men<br />
ASICS<br />
Gel Saga - $ 29.70<br />
White/Orchid ~ Unisex<br />
Vans<br />
OG Era LX - $ 32.50<br />
Black/Mulberry ~ Unisex<br />
www.SneakerClearance.net<br />
RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 33
FORUM WORKSHOP<br />
forumworkshop<br />
OPERATING YOUR<br />
RETAIL STORE<br />
Owning and operating a store remains one of<br />
the best opportunities if you’re intent on going<br />
into business for yourself – just as it has been<br />
throughout our nation’s history.<br />
Long before they were called entrepreneurs, independently<br />
minded men and women found<br />
careers and financial freedom by running retail<br />
businesses. They were merchants who plied the<br />
trade routes, bearing exotic goods from distant<br />
lands. They were blacksmiths shoeing the horse<br />
and selling the hinge. And they were weavers<br />
making and marketing cloth for citizens of<br />
town and country.<br />
In our American history, now forgotten retailers,<br />
the proprietors of general stores and peddlers<br />
roaming the countryside in wagons,<br />
helped tame the land. They provided the pioneers<br />
access to the tools and goods that<br />
couldn’t be carried along on the western advance.<br />
And when the wilderness was conquered,<br />
there could be no surer sign of the<br />
victory than a street lined with shops addressing<br />
the needs and indulging the wants of a civil<br />
society. Success as a retailer then required a special<br />
combination of confidence, marketing and<br />
management skills, and gut instinct about what<br />
customers would buy. And that’s still what’s required.<br />
Today, the products available through retailers<br />
large and small help define our time and aspirations.<br />
As the heart of any city are the shops<br />
and stores that mirror its diversity and culture.<br />
The border between city and suburb is often<br />
Page 34 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
Operating OPERATING Your YOUR<br />
RETAIL STORE<br />
RETAIL STORE<br />
lined with expansive malls and shopping centers<br />
– their stores serving as places to be as<br />
much as places to buy. In the country, any trip<br />
into town invariably becomes a trip to shop<br />
some local store. And where you find a faded<br />
downtown, it’s a sign the community’s vital establishments<br />
opted for another location, taking<br />
the crowds with them.<br />
An Essential Service<br />
Whatever the era, wherever situated, independent<br />
retailers provide an essential service to<br />
the community and its citizens. Your mission as<br />
a retailers, whether you’re selling from a flea<br />
market booth, a strip shopping center, or a dazzling<br />
storefront, is to provide the buying public<br />
access to goods and services. People will pay<br />
handsomely for that access. That’s fortunate<br />
since, as a retailers, you’ll make your living,<br />
and hopefully your fortune, off the difference<br />
between what you pay for goods and what you<br />
can sell them for.<br />
If you’re the type of person who can sense what<br />
that public wants, and you’re willing to assume<br />
the responsibility to find and deliver it, owning<br />
and operating a retail store will prove a rewarding<br />
and challenging profession. As the owner<br />
of a small store, you’ll be in charge of your career<br />
and your life. You’ll only answer to the<br />
man or woman in the mirror. If you long for<br />
that kind of self-determination, your own retail<br />
store offers a promising path to independence.<br />
continued...<br />
continued...
August 22 - August 25, <strong>2021</strong><br />
RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 35
In the consumer marketplace, there’s always<br />
room for the store owner who can keep the customer<br />
satisfied. You may not think that’s true<br />
when you first glance at today’s retail landscape,<br />
where if there’s a predominant trend, it’s<br />
toward “super” stores and warehouse clubs.<br />
But those giants’ “everything under one roof”<br />
approach to selling goods is at once their greatest<br />
strength and potential weakness. People<br />
shop those stores for bargains. But in exchange<br />
for that good price, they must also be willing to<br />
accept the selection on hand. These retail generalists<br />
stock a little of everything but not much<br />
of anything.<br />
Page 36<br />
Small Stores, Big Opportunity<br />
What about the shopper who doesn’t really<br />
know what she wants? The shopper who wants<br />
more selection than can be found in stores that<br />
MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
forumworkshop<br />
FORUM WORKSHOP<br />
strive to be all things to all people? She needs<br />
the help of the sales clerk who can suggest the<br />
best software to enhance her child’s education.<br />
He likes the idea that the guy who sells the family<br />
bicycles will also be there when repairs are<br />
needed. She’ll buy<br />
<br />
from the local merchant<br />
she knows on<br />
a first-name basis,<br />
and will take advantage<br />
of the free<br />
door-to-door delivery<br />
service.<br />
In other words, for the very reasons that<br />
today’s retail giants prosper, consumers need<br />
independently owned specialty stores.<br />
continued...<br />
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 37
Many observers feel retailing<br />
is at a crossroad,<br />
<br />
heading in two different<br />
directions as we enter<br />
the new millennium.<br />
Down one road are the<br />
giant stores pushing<br />
price without service.<br />
Down the other are smaller, highly specialized<br />
shops requiring the dedication, skills, and vision<br />
of the entrepreneur.<br />
Specialty stores thrive by offering consumers<br />
unrivaled selection in a distinct category of<br />
merchandise, and all related goods and services.<br />
It’s a business that demands the attention<br />
of a hands-on operator, the entrepreneur who<br />
will devote him or herself to becoming the expert<br />
on what consumers need in that category,<br />
forumworkshop<br />
FORUM WORKSHOP<br />
and answering those demands. This article is<br />
about opening one of those specialty stores, the<br />
best retail opportunity for the 21st century entrepreneur.<br />
Before you get lost in dreams of that wonderful<br />
opportunity, remember life’s rewards are<br />
earned, not granted. Running your own store<br />
asks nothing short of hard work, long hours,<br />
and occasional spats of high anxiety. But if you<br />
cherish challenge, and enjoy the process of<br />
building a business as much as the fruits of success,<br />
you can make it in retailing today.<br />
Still, if you’re going to succeed, you need to realize<br />
that when it comes to specializing, it’s no<br />
longer enough to simply open a clothing store,<br />
an electronics store, or a bookstore.<br />
continued...<br />
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MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 39
Those concepts may still work in the few underserved<br />
population centers that remain, but<br />
they’re guaranteed tickets to failure in areas<br />
where competition already reigns. To survive<br />
and thrive, you must focus on the narrow markets<br />
within markets; and then become the unquestionable<br />
expert within that narrow internal<br />
market.<br />
forumworkshop<br />
forumworkshop<br />
FORUM WORKSHOP<br />
While your city<br />
probably doesn’t<br />
need another<br />
woman’s apparel<br />
store, it might<br />
need a specialist<br />
in clothing for<br />
big women. It<br />
might not need<br />
another electronics<br />
store, but how about a home office center?<br />
And while there might not be room for another<br />
bookstore, what about the best-stocked music<br />
book and score store in the land?<br />
Whatever subcategory you choose,<br />
service will prove as crucial to survival<br />
as the products you sell.<br />
<br />
The Service Advantage<br />
Personal service, be it advice on the right color<br />
or prompt in-home delivery, is one advantage<br />
you, as an independent retailer, will always<br />
enjoy over a larger store. Today’s social and demographic<br />
trends dictate the need for the services<br />
only the specialty store can provide. And<br />
demand will only grow in the years ahead.<br />
continued...<br />
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Page 40 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 41
FORUM WORKSHOP forumworkshop<br />
Everyone seems caught up in a rush to juggle<br />
schedules and accomplish more than the day<br />
allows. What a welcome respite it can be for a<br />
customer to step into a store and be greeted by<br />
name. To have the clerk show her a new color<br />
in that style she liked so much last month. To<br />
be asked how his grandchildren are doing, or<br />
if he enjoyed that vacation trip. And then he<br />
finds exactly what he needed. Why would he<br />
shop anywhere else? The specialty store is built<br />
on such relationships.<br />
Experience teaches consumers<br />
there’s no substitute for quality.<br />
Shoppers want the best, but<br />
don’t always enjoy the luxury<br />
of time to find out what that is.<br />
They’ll give their business to an<br />
expert who earns their trust.<br />
<br />
man<br />
Page 42 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
Your success as an independent retailer in the<br />
21st century depends on your ability to provide<br />
that expertise, and to use it to benefit your customers.<br />
In retailing you may be boss, but you<br />
work for everyone who walks into your store.<br />
While you don’t need to worry about getting<br />
fired if you don’t do your job for them, you do<br />
need to fear being ignored. If that happens, it’s<br />
only a matter of time before you’ll be investigating<br />
other lines of work.<br />
On the other hand, if you follow the fundamentals<br />
of smart retailing and develop and implement<br />
a business plan that’s right for your store,<br />
you’ll share in the success that makes retailing<br />
one of the best opportunities any self-assured<br />
or woman can enjoy.<br />
continued...<br />
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 43
FORUM WORKSHOP<br />
forumworkshop<br />
FAVORABLE WINDS<br />
Before you begin planning,<br />
<br />
take a moment to consider<br />
some of the outside forces –<br />
social and economic trends –<br />
at work in today’s consumer<br />
marketplace. Awareness of<br />
these will help you determine what type of retailer<br />
you should become, and how you should<br />
reach and serve your customers.<br />
The Baby Boom Generation<br />
is Getting Older<br />
If you’re one of the multitude tagged “baby<br />
boomers,” a quick glance in the mirror should<br />
be enough to convince you society is aging. The<br />
baby boom generation is so large, it continually<br />
dominates and redefines the consumer marketplace.<br />
As boomers look to their middle years<br />
and beyond, they’ll again have their say on<br />
how stores should serve them.<br />
An aging population is more settled, home-oriented,<br />
and concerned with convenience. Baby<br />
boomers have been consumers long enough to<br />
realize the only guarantee worth having is a<br />
quality product. They’ll accept nothing but the<br />
best in goods and services, and on that, they’ll<br />
give you no room to err. Each<br />
of their visits to your store<br />
☺<br />
should be regarded as your<br />
only chance to please them. It<br />
will take a lot more than a<br />
smile at the cash register to<br />
keep them coming back to<br />
your store.<br />
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Page 44 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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Want More Info? Circle #01 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 45
FORUM WORKSHOP<br />
forumworkshop<br />
People Are Looking For Simplicity<br />
Combined With Luxury<br />
Eventually some in this age group may opt for<br />
simpler lives, perhaps in more pastoral settings.<br />
But they won’t want to surrender the little luxuries<br />
and conveniences they’ve become accustomed<br />
to. That fact, combined with today’s<br />
faster and more efficient delivery services, dictates<br />
that you must think of your audience in a<br />
very broad sense.<br />
Most of your customers will come from the<br />
area surrounding your shop. But if you successfully<br />
address a special product niche, you will<br />
sell to people living in a much wider area, as<br />
well. The owner of the specialty store in the<br />
21st century should offer such a comprehensive<br />
combination of product selection and service<br />
that people will seek out that store from near<br />
and far. Some will shop in the store, others may<br />
trade with you by phone, fax, or email; all<br />
should recognize the store as their best source<br />
for whatever it is you sell.<br />
People no longer<br />
<br />
must live where<br />
they work; they<br />
can now work<br />
where they live.<br />
Tomorrow’s successful<br />
specialty store may need to enter mail<br />
order to exploit the potential of its market<br />
niche. All your customers, regardless of where<br />
they live or work, will expect prompt delivery<br />
of whatever they buy.<br />
continued...<br />
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Page 46 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 47
FORUM WORKSHOP<br />
forumworkshop<br />
And whether they live across town or across<br />
country, they’ll demand that if your store sells<br />
a product, you’ll also service or repair it, at their<br />
convenience.<br />
America Is Becoming<br />
A More Diverse Society<br />
The dawn of the 21st century will also present<br />
you with a more diverse society. Immigrants<br />
from around the world will continue to have<br />
their impact on American<br />
society and culture.<br />
But unlike past<br />
<br />
waves, which assimilated<br />
into America’s<br />
melting pot, many of<br />
today’s immigrants aspire<br />
to American citizenship<br />
without surrendering their cultures.<br />
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 49
FORUM WORKSHOP forumworkshop<br />
Traditionally, small stores are staffed by family<br />
members or from the pool of unskilled or semiskilled<br />
labor; a transient labor market of mostly<br />
young people more interested in short-term<br />
employment than a career in retail. That pool<br />
of young<br />
prospective<br />
f<br />
employees<br />
will soon<br />
shrink while<br />
the number of<br />
available mature<br />
workers<br />
will increase.<br />
Whoever is hired, you’ll need to offer employees<br />
more then an hourly wage. A specialty store<br />
depends on forging personal relationships with<br />
its clients. For those to endure, shoppers expect<br />
Page 50 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
to see familiar faces. To establish and retain<br />
those relationships, you must do whatever you<br />
can, within reason, to retain staff. That could include<br />
offering a benefit package attractive<br />
enough to make the job in the store a career, or<br />
offering star employees a profit-sharing plan or<br />
limited interest in the store’s long-term performance.<br />
You’ll also be expected to be a good neighbor<br />
to your community and customers. That means<br />
much more than sponsoring a Little League<br />
team. Environmental awareness and concern<br />
for the underprivileged, once regarded as political<br />
activities, today speak of your commitment<br />
to your community. Today’s consumer<br />
expects involvement. They’ll prefer to spend<br />
their money with firms that share their sense of<br />
social responsibility.<br />
continued...<br />
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 51
forumworkshop<br />
forumworkshop<br />
FORUM WORKSHOP<br />
And when such joint purpose<br />
is evident, consumers<br />
<br />
will voice their approval<br />
with their dollars. Tomorrow’s<br />
shoppers will spend<br />
to make a statement about<br />
their concerns and themselves.<br />
They’ll spend for products that add<br />
comfort to their homes, and insulate them from<br />
a harsh world. And they’ll spend on hobbies<br />
and pursuits that reaffirm their individuality.<br />
Every consumer believes he’s special and expects<br />
the appropriate special handling from the<br />
specialty retailers he supports. Think of customers<br />
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their business and to keep them coming back.<br />
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back again.<br />
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your customers intimately. You’ll need to recognize<br />
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changing and how to position your store to anticipate<br />
rather than react to market trends.<br />
The Up Side of a Down Economy<br />
You don’t need a degree in finance to know the<br />
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Page 52 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 53
FORUM WORKSHOP forumworkshop<br />
Gone forever are the days of reckless spending<br />
with no sense of accountability. The only guarantee<br />
about the future is that it’ll bring more<br />
change.<br />
When faced with uncertainty about their finances,<br />
consumers tend to watch how and<br />
what they spend. They demand quality and<br />
real value for their dollar. Some thoroughly investigate<br />
their options before any major purchase<br />
decision. All want an expert’s advice.<br />
Page 54 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
Knowledge about what you sell, and everything<br />
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you must offer customers. They recognize the<br />
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will be regarded as service that sets your store<br />
apart.<br />
Convenience is another consideration that will<br />
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shop. You must do everything possible to make<br />
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 55
FORUM WORKSHOP forumworkshop<br />
Today’s business environment<br />
<br />
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century retailer in ways you<br />
may not yet recognize. One of<br />
the results of the economic<br />
transitions of recent years is that many qualified<br />
people are out of work, eager for employment.<br />
The store owner who seeks mature,<br />
experienced help should find it easy to attract a<br />
competent staff, as long as you offer the right<br />
incentives. For some, retirement is not the eagerly<br />
awaited milestone it once seemed. Others,<br />
who lost their jobs, are embarking on<br />
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please. The unbridled confidence of the 1980s<br />
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negotiate rather than dictate. continued...<br />
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Page 56 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 57
FORUM WORKSHOP forumworkshop<br />
✍<br />
In commercial real<br />
estate, it’s a<br />
buyer’s or renter’s<br />
market for the<br />
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In fact, thanks to<br />
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playing field is<br />
now more level<br />
than ever for anyone who wants a chance to<br />
play the retail game. From your potential suppliers<br />
to the contractor who can renovate your<br />
space, anyone with goods or services to sell<br />
needs your business. The economic climate<br />
says you should be able to negotiate a fair price<br />
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This information age will also knock down the<br />
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store is situated.<br />
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Page 58 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 59
FORUM WORKSHOP forumworkshop<br />
<br />
courier<br />
And second, there’s<br />
the electronic neighborhood<br />
of instant<br />
access by phone, fax,<br />
or internet. Today’s<br />
overnight<br />
services make it as<br />
easy to ship products<br />
across borders as<br />
across town. Since your store’s success will depend<br />
on your ability to identify and relentlessly<br />
pursue a distinct niche of the consumer market,<br />
you must do everything within your means to<br />
exploit that commitment. If shoppers in your<br />
town or city will turn to you because you’re the<br />
best source in your category, why wouldn’t<br />
“teleshoppers” enjoy the same options? That<br />
means success with a retail store in the 21st century<br />
will owe as much to access as location.<br />
Page 60 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
MINIMIZE YOUR RISKS,<br />
MAXIMIZE YOUR OPPORTUNITIES<br />
Despite the new watchwords of information<br />
and access, and the old stress on location, the<br />
fundamental core of any retail business is, was,<br />
and remains providing a selection of products<br />
a sufficient number of consumers want, backed<br />
by personal service. Selling those goods represents<br />
both risk and opportunity. Retailing by its<br />
nature is a risky business. Think back 20 years.<br />
How many of the stores you remember shopping<br />
are still in business? Did the owners cash<br />
in and move on to something bigger and better?<br />
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 61
FORUM WORKSHOP<br />
forumworkshop<br />
This article is about minimizing those risks.<br />
Owning and operating a retail business can<br />
carry entrepreneurs to independence. But it’s<br />
also one of the riskiest ventures anyone can<br />
make without proper planning. Master the fundamentals<br />
outlined in the pages that follow.<br />
Recognize your opportunities and seize them.<br />
Do that and you’ll increase your odds of longterm<br />
success as a retailer can be incredibly rewarding.<br />
You’ll be in con-<br />
<br />
trol of your own<br />
income and your<br />
own destiny.<br />
You’ll no longer<br />
be eager to leave<br />
work at the end<br />
To<br />
of the day, no<br />
longer constantly be<br />
<br />
looking for ways to<br />
escape from your occupation.<br />
Rather than<br />
avoiding tasks, you’ll<br />
seek them out. You’ll<br />
find yourself working,<br />
or at least thinking<br />
about working, continuously.<br />
h From the<br />
moment you rise to the moment you go to bed,<br />
you’ll be wrapped up in your retail venture.<br />
And when you go to sleep, you’ll dream about<br />
it. You’ll be working harder than ever before –<br />
and loving every minute of it.<br />
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be a citizen is to be a shopper!<br />
continued...<br />
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Page 62 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 63
FORUM WORKSHOP<br />
forumworkshop<br />
That truth could lead you to believe you already<br />
know enough about retailing to get your<br />
store up and running.<br />
<strong>May</strong>be so. But whether you’ve dreamed of<br />
owning your own store all your life, hail from<br />
a long line of merchants, or have arrived at this<br />
juncture as a last resort in your quest for selfemployment,<br />
it’s important to take a few minutes<br />
and read this quick review of some basic<br />
concepts behind retailing. At the very least, refreshing<br />
your memory about the processes<br />
you’re about to become a part of will help you<br />
fine-tune the plans for your store and put that<br />
plan into action.<br />
Let’s start at the beginning. Anyone who sells<br />
products to an end user is a retailer. That user,<br />
known as the customer, can be an individual, a<br />
group, or a business. What the retailer does is<br />
actually put the product in a customer’s hands.<br />
The transaction revolves around an exchange<br />
of money, or its paper or plastic equivalent, for<br />
goods. That’s a sale.<br />
The Many Faces of Retailing<br />
While you may think of a retailer as a store<br />
owner, many other types of entrepreneurs can<br />
claim the label: the couple who spend their<br />
weekends at arts and crafts shows selling their<br />
homemade pottery; the consultant who visits<br />
your office, determines the company’s computer<br />
needs, then puts together and sells a<br />
turnkey system; the street vendor hawking costume<br />
jewelry on the corner; and the owner of<br />
the downtown department store brimming<br />
with the latest goods.<br />
continued...<br />
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Page 64 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 65
PLATFORM<br />
FORUM WORKSHOP<br />
forumworkshop<br />
Each of these individuals, and everyone else<br />
who sells products at retail, provides muchneeded<br />
services. For consumers, retailers are<br />
the source of almost every product in the market.<br />
For suppliers - manufacturers and importers<br />
- retailers serve as the critical final link<br />
in the product distribution pipeline. The store is<br />
where the product meets the public.<br />
As a retailer, you’ll be<br />
a vital cog in the economic<br />
wheels of the<br />
nation. It’s consumer<br />
purchases that help<br />
drive those wheels. A<br />
good year for retailers<br />
means a good year for<br />
the economy; the two<br />
are forever entwined.<br />
income.<br />
Build Your Own<br />
Watching the Money Flow<br />
The retail marketplace is one of the main channels<br />
allowing the flow of cash through our<br />
economy. For example, suppose a woman visits<br />
a local store and buys a new coat for one hundred<br />
dollars. A portion of that sale covers the<br />
store’s overhead and operating expenses, and<br />
contributes to the store’s income.<br />
Most of the $100 goes to the distributor, the retailer’s<br />
immediate supplier, to cover the retailer’s<br />
cost of the coat. The distributor takes his<br />
cut for handling the merchandise, then pays the<br />
manufacturer. The distributor’s profit from the<br />
sale helps meet expenses, including the salaries<br />
of his staff, and contributes to the distributor’s<br />
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Page 66 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 67
FORUM WORKSHOP<br />
forumworkshop<br />
When the supplier - a<br />
<br />
manufacturer or importer -<br />
finally receives the payment<br />
for the coat, it pays<br />
for everything related to<br />
manufacturing it: raw materials,<br />
factory equipment,<br />
shipping, employee salaries and benefits, advertising,<br />
transportation, etc. As it was for the<br />
dealer and distributor, anything left after expenses<br />
is profit.<br />
The actual retail cycle is obviously a bit more<br />
complicated, but that’s basically how it works.<br />
What happens at your store affects people<br />
around the country and world. When lots of<br />
women buy lots of coats, there’s lots of money<br />
moving around. The retailer can give his clerks<br />
a raise and start thinking about a redesign of<br />
the store to attract more shoppers. The distributors<br />
sees enough business to invest in computerizing<br />
operations to handle the volume. The<br />
supplier adds a second shift at her factories to<br />
keep up with soaring demand for coats. She<br />
also designs a couple of new styles to give the<br />
shoppers more selection, hoping an additional<br />
increase in sales will follow.<br />
While retail helps drive the national financial<br />
trends, your store can have an even more<br />
telling and immediate impact on your local<br />
economy. Any successful store owner lives off<br />
the profits from his business. He purchases all<br />
his goods and services, pays taxes, and makes<br />
donations to charity with money generated by<br />
store sales. When his store concept succeeds, he<br />
also creates jobs in the community, giving other<br />
people a livelihood.<br />
continued...<br />
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Page 68 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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FORUM WORKSHOP forumworkshop<br />
FRONTLINE OBSERVERS<br />
As a retailer, your primary value to your suppliers<br />
is in creating a marketplace for their<br />
products. Without stores stocking and selling<br />
its products, a supplier would be forced to develop<br />
some alternative system to reach the consumer.<br />
The expense involved would drain her<br />
resources, demanding more in staff and expenditures<br />
than she could afford. Even then, she<br />
couldn’t hope to place her products before as<br />
many consumers as she could with a national<br />
network of independent retailers carrying her<br />
products in every town and city.<br />
One problem with the suppler’s use of distributors<br />
and dealers is that she has little direct<br />
contact with the end users of her products.<br />
Some suppliers strive to offset that knowledge<br />
gap through extensive market research and<br />
consumer focus groups.<br />
<br />
Nevertheless, it’s you, the retailer,<br />
who mans the front line<br />
in the consumer market. Day<br />
in, day out, you’ll observe<br />
firsthand what shoppers are buying, and why.<br />
Long before the marketing departments at corporate<br />
headquarters sense a new market trend,<br />
you’ll know consumer attitudes have changed.<br />
Your insight can be of immeasurable use to<br />
suppliers, enabling them to fine-tune their<br />
products to the changing consumer tastes. Its<br />
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to track developing trends with the cold<br />
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continued...<br />
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Page 70<br />
MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 71
FORUM WORKSHOP forumworkshop<br />
forumworkshop<br />
THE QUID PRO QUO<br />
You won’t be serving your suppliers in these<br />
ways simply out of gratitude for products to<br />
sell. You’ll be demanding product and marketing<br />
support in return for carrying the supplier’s<br />
goods. The minimum: a quality product backed<br />
by a reasonable warranty or guarantee.<br />
$¢$¢$¢$¢$¢$¢$¢<br />
Since inventory will tie up your money, you’ll<br />
look to your suppliers to share some of the financial<br />
burden. Some will, serving as both the<br />
source and financier of purchases. Suppliers<br />
may be a little wary of extending credit to the<br />
new shop in town, but once you demonstrate<br />
staying power, more favorable terms for payment<br />
can be negotiated.<br />
In fiercely competitive markets of high-priced<br />
goods, smaller retailers, like you, try to shift as<br />
much of the financial burden to suppliers as<br />
possible. The recession’s toll on retail forced<br />
many specialty store owners to adopt a “justin-time”<br />
approach to inventory. Instead of committing<br />
to one large order for a selling season,<br />
these retailers placed smaller orders more frequently.<br />
When something moved off the shelf,<br />
they ordered another. And they expected delivery<br />
within days. You’ll be adopting this just-intime<br />
approach from day one.<br />
All retailers look to their larger suppliers<br />
to “presell” recognized brand-name<br />
products through a combination of<br />
advertising and promotions.<br />
continued...<br />
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Page 72 MAY <strong>2021</strong> |<br />
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 73
FORUM WORKSHOP<br />
forumworkshop<br />
When the programs work, the store traffic that<br />
results helps all aspects of the retailer’s business.<br />
For local advertising, many manufacturers<br />
offer “co-op” finds to offset the retailer’s<br />
costs of advertising the manufacturer’s products<br />
in local media.<br />
Some also supply product literature imprinted<br />
with the store’s name and location. As enticement<br />
to get store personnel<br />
<br />
behind their products, manufacturers<br />
run incentive programs:<br />
Sell so many Brand X<br />
televisions and you “win” a<br />
trip to Hawaii for two.<br />
All these promotions and advertising are designed<br />
to help move products off your store’s<br />
shelves. Consumers shop stores as sources of<br />
those goods. But despite all the ambitious planning<br />
that guides a marketing program, you’ll<br />
serve as the shopper’s main source for product<br />
information.<br />
Most people don’t decide what to buy<br />
until they’re standing in the aisle.<br />
Successful specialty store owners, servicing a<br />
narrow market niche, know everything about<br />
their category of choice and anything related to<br />
it. Shoppers will turn to you and your sales<br />
staff for help in selecting the product right for<br />
them. For the specialty store, this service before<br />
the sale is critical to survival. Once customers<br />
trust your store’s advice, they develop a sense<br />
of loyalty that keeps them coming back.<br />
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Page 74 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
FORUM WORKSHOP<br />
forumworkshop<br />
By default, your store is the consumer’s sounding<br />
board when she has complaints or praise<br />
for a product. To the shopper, you’re accountable<br />
for any purchase made in the store. A<br />
poor-quality product may be the manufacturer’s<br />
fault, but it’s your problem until that<br />
customer is satisfied.<br />
A STORE FOR EVERY SHOPPER<br />
What does it take to ensure<br />
<br />
customer satisfaction? There<br />
as as many answers as there<br />
are shoppers. That’s why our<br />
marketplace supports such a<br />
wide variety of stores. Each is<br />
developed around a distinct<br />
retail concept that caters to a<br />
particular group of shoppers.<br />
Discount stores emphasize price over customer<br />
service. “Hypermarkets” and warehouse clubs<br />
take this approach to the extreme. Pallets filled<br />
with products is about as far as these stores go<br />
in the service category.<br />
In department stores, there’s more attention<br />
paid to the needs of the individual shopper.<br />
They market goods by category in departments<br />
staffed by employees well versed in the products.<br />
Take the department out of the department<br />
store, add breadth to its selection and service,<br />
give it a catchy name, and you’ve got a specialty<br />
store. Specialty stores concentrate on a niche of<br />
the market, a select class of products thoroughly<br />
understood by the staff. For you, the trick is to<br />
take this concept as far as possible.<br />
continued...<br />
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 75
FORUM WORKSHOP forumworkshop<br />
Opening a store for fly-fishing gear, rather than<br />
sporting goods, immediately tells shoppers:<br />
“We are the experts.”<br />
so the prices on all ferrets climb. Black ferrets<br />
sell for more than they ever have, or ever will<br />
again. It’s a banner year for pet shop owners.<br />
RETAIL SUPPLY & DEMAND:<br />
IN THEORY & PRACTICE<br />
Ideally, retail follows the<br />
theory of supply and demand.<br />
Say the summer’s<br />
hot movie features an endearing<br />
black ferret. Suddenly<br />
every kid who sees<br />
the movie wants a black<br />
ferret. Some parents indulge their offspring’s<br />
wants. Pet stores experience an unexpected run<br />
on ferrets. There are only so many ferrets to go<br />
around, though. Demand outpaces the supply,<br />
<br />
The theory holds with respect to products that<br />
aren’t widely distributed. When you get into<br />
mass-market products, there’s “intercompetition”<br />
among all classes of retailers for the same<br />
business. Eventually that situation forces someone<br />
to cut prices to boost sales. Better to sell at<br />
a lower price than not sell at all, is how the reasoning<br />
goes. It’s a game only the largest retailers<br />
can hope to win.<br />
As a retailer, you’ll make your money from<br />
the difference between what you pay for<br />
a product and what you sell it for.<br />
continued...<br />
Back<br />
Gives <strong>Forum</strong><br />
<strong>Forum</strong> Publishing Company is proud to support charities<br />
that help our communities both locally and overseas.<br />
www.RedCross.org<br />
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We encourage our readers to join us in supporting<br />
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Page 76 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
FORUM WORKSHOP forumworkshop<br />
This is called the profit margin, and is measured<br />
in points. Points are actually the percentage<br />
above what an item costs you that you’re<br />
able to sell it for.<br />
hat. <strong>May</strong>be you’re the only one in town with a<br />
particular brand or style hat, or maybe you<br />
stock a broader selection of colors. Perhaps<br />
your hats are custom-fitted for customers.<br />
For instance, if you’re a specialty dealer and<br />
you buy a hat for five dollars and sell it for ten<br />
dollars, your margin is one hundred points.<br />
That translates into a 100% markup. If a discount<br />
store pays the same for a comparable hat<br />
and sells it for six dollars, the margin is twenty<br />
points. The volume-oriented discounter must<br />
now sell five hats to realize the same profit you<br />
saw from one.<br />
The immediate advantage is actually with the<br />
discounter. Most people shop price first. For<br />
them to spend more, you’ll need to offer the<br />
consumer some compelling reason to buy your<br />
Before you can begin adding up your profits,<br />
you must settle accounts with everyone else<br />
your business depends on. The landlord, utilities,<br />
employees, advertising, etc. Then, what’s<br />
left is your profit.<br />
<br />
That’s not all going to<br />
pay for a family weekend<br />
in the Florida<br />
Keys, however. When<br />
you decide you want<br />
to expand the store, or<br />
add another location,<br />
you’ll need to pay for<br />
that out of profits.<br />
continued...<br />
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 77
FORUM WORKSHOP<br />
forumworkshop<br />
Where else, short of a bank loan, can you get<br />
the money? Certainly not from suppliers. Their<br />
main concern is selling you products so consumers<br />
will have a place to buy them. As long<br />
as they’re assured of sell-through at retail, they<br />
can keep their factories running.<br />
The Men & Women In The Middle<br />
Suppliers use a variety of strategies to sell to<br />
and service their retail network. The type of individual<br />
you deal with depends on the distribution<br />
system endorsed by that company.<br />
Some small companies sell direct to dealers<br />
from the factory, without any middle man.<br />
Most suppliers employ some form of sales staff<br />
for handling retail accounts. Anyone representing<br />
a supplier can be considered as a potentially<br />
valuable source of information about that<br />
company, its products, and trends in their industry.<br />
All salespeople get around. They have<br />
regular contact with a variety of retailers, and<br />
develop a good sense of what’s happening in<br />
the marketplace. Milk them for information,<br />
but closely scrutinize what salespeople tell you.<br />
Remember, their income depends on convincing<br />
you to stock what they sell.<br />
☎<br />
Some suppliers employ their own<br />
field sales forces, staffed by regional<br />
sales managers and traveling<br />
salesmen and saleswomen.<br />
They visit stores on a regular<br />
basis, updating retailers on the company’s<br />
products and promotions, and offering free advice<br />
on how to sell even more of their products.<br />
continued in next issue ...<br />
Page 78 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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Page 80 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 81
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Page 82 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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Page 84 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 85
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Page 86 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
The Complete Guide to Making Money at Auctions!<br />
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 87
Trade<br />
MaGaZINeS<br />
Trade Magazines<br />
Swap Meet<br />
This exciting monthly magazine<br />
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It provides excellent resources for<br />
merchandise and each issue contains<br />
a bonus Directory of Flea<br />
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includes full addresses, days of operation,<br />
and details of each market.<br />
Order No. SM-S ...Swap Sample ...$10.00<br />
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT<br />
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ADVERTISING SPACE AVAILABLE<br />
Closeout News/<br />
Wholesale<br />
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The Leading<br />
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sell pallet truckloads that will make you even more profits.<br />
Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00<br />
Page 88 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
Page 88 88<br />
<strong>Retailers</strong> <strong>Forum</strong><br />
Solo<strong>May</strong>oreo<br />
“I Can Get<br />
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Wholesale”<br />
Written in Spanish,<br />
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Sources abound for<br />
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No. SOLO-S ...(Sample Copy) ...$7.50<br />
No. SOLO-SUB..(12 Issues) ...$60.00<br />
ADVERTISING SPACE AVAILABLE<br />
<strong>Retailers</strong> <strong>Forum</strong> was established<br />
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Page 89<br />
RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 89
USA Closeout Directory<br />
Now, more than ever, it is essential for the success of your merchandising business to buy<br />
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Page 90<br />
Page 90 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
Business Directories
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www.bizbooks.org<br />
Page 91<br />
RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 91
Wholesale Gift Guide<br />
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USA Mail Order Catalogs<br />
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Order No. 122 $100.00<br />
1-800-635-7654 Page 92<br />
Business Directories
APPAREL<br />
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Apparel Contractors (USA Edition)<br />
1-800-635-7654 Page 93<br />
Directory of Brand Name Apparel<br />
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RN & WPL Encyclopedia<br />
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Order No. A-106 $65.00<br />
Apparel Business Directories<br />
RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 93
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ALL ORDERS ADD $7.00 1st BOOK<br />
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CANADIAN $4.00 EA. SHIPMENTS: ADD’L $11.00 BOOK 1st BOOK<br />
$ 8.00 EACH ADDITIONAL<br />
Orders for SAMPLE COPIES of magazines:<br />
OUTSIDE OF USA: ORDERS CAN BE SHIPPED USING YOUR FEDEX<br />
DO NOT OR UPS ACCOUNT add shipping NUMBER ONLY charges<br />
Payment Information Goes Here<br />
CANADIAN SHIPMENTS:<br />
$11.00 1st BOOK • $8.00 EACH ADD’L<br />
OUTSIDE OF USA:<br />
ORDERS CAN BE SHIPPED USING YOUR<br />
FEDEX OR UPS ACCOUNT NUMBER ONLY<br />
SUBTOTAL<br />
NYS SALES TAX<br />
SHIPPING<br />
TOTAL<br />
CHECK MONEY ORDER AMEX MASTERCARD VISA DISCOVER<br />
ACCOUNT NUMBER<br />
SIGNATURE X ________________________________________________________<br />
EXPIRATION DATE<br />
ALL BOOKS ARE SOLD AS INFORMATION<br />
ONLY ON NON-REFUNDABLE BASIS<br />
1-800-635-7654 Order Form<br />
Page<br />
Page 94 MAY <strong>2021</strong> | RETAILERS FORUM MAGAZINE 39 94
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RETAILERS FORUM MAGAZINE | MAY <strong>2021</strong> Page 95
MAY <strong>2021</strong><br />
FORUM PUBLISHING COMPANY<br />
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