Retailers Forum May 2021 EMAG

FORUM383

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

etailers

1981 - 2021

VOL. 41 NO. 1

MAY 2021

Connecting Wholesalers and Retailers Since 1981


BRING YOUR WHOLESALE BUYING INTO THE 21ST CENTURY

or email

PALLETFLY.COM

INFO@PALLETFLY.COM

347-450-1740

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FACTS

• 100’s of Brands & categories

• 10’s of thousands of Deals

• $144,000,000 of inventory

• 900+ items in the top #100

on amazon.com

• 200+ warehouses

RANKED ITEMS

Save time and money searching

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Page 2 MAY 2021 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #15 on page 11 • www.Vendor411.com


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RETAILERS FORUM MAGAZINE | MAY 2021 Page 3


QUALITY PLUS-SIZE APPAREL

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24.82

DIAMOND REGULAR

LONG SLEEVE WOMEN’S

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$

22.44

ZIPPER V-NECK FLORAL BOHEMIAN

WOMEN’S MAXI DRESS

$17.75

PLANT PRINT SLEEVELESS VACATION

WOMEN’S TANK TOP

$8.75

WHITE LONG SLEEVE TIE WAIST

WOMEN’S BLOUSE

$18.92

LACE HOLLOW FLOWER PRINT

BACKLESS WOMEN’S TWO PIECE SET

$17.30

AFRICAN FASHION RUFFLES

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32.10

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18.60

PLUS SIZE COLOR BLOCK ONE

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PLAIN OFF SHOULDER THREE-

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BUY WITH CONFIDENCE • MIX AND MATCH WHOLESALE ORDERS

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Page 4 MAY 2021 | RETAILERS FORUM MAGAZINE


This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the country’s

leading merchandise wholesalers. The advertisers herein sell strictly

wholesale and require that you purchase with the intent of reselling

through retail channels.

HOW TO USE THIS DIRECTORY

☛ Locate the products that interest you.

See our product directory located on

pages 6 & 7.

☛ Make direct contact with advertiser.

Most will have catalogs and price lists

for you.

☛ Order your merchandise, which will be

shipped directly to your store.

CLICK ON BANNERS

IN SELECT ADS

Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

RETAILERS FORUM MAGAZINE | MAY 2021 Page 5


Sell to over 60,000

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WHOLESALE

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See our USACostumers.com

ad on page 64

• Atomizers

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ADVERTISERS INDEX

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

MAY 2021

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

ADVERTISING

FORUM AD RATES .................09

APPAREL

1 STOP WHOLESALE..............45

BLANK TEES..........................48

BOUTIQUE CLOSEOUTS..........29

CLOTHINGWARE...................49

DD BULK...............................58

FASHIONABLE SALES.............37

FLIRTY WHOLESALE..............24

HEAVENLY SUITS...................20

SCARF WAREHOUSE..............71

STYLE IN FASHION.................20

STYLISH PLUS.......................04

T SHIRT REP..........................57

UIN DEALS............................65

UNIVERSE WHOLESALE..........53

USACOSTUMERS.COM...........64

ASSORTED ITEMS

AUCTION FINDER...................38

BEAN WHOLESALERS............24

DINO DROPSHIP....................61

DOBA DROPSHIP...................39

EVERYTHING CLOSEOUTS......42

EZ DROPSHIP........................54

FIND IT ASIA..........................86

GET THAT WHOLESALE...........83

MEGA UBID........................... 77

PALLETFLY........................... 02

RAMSONS IMPORTS............. 15

SWEET WHOLESALERS........... 81

TOP TEN WHOLESALE............ 85

BOOKS

AUCTION BOOK.................... 87

CLOSEOUT DIRECTORY.......... 82

HIDDEN WEALTH................... 80

TRADE BOOKS................ 88-94

CANDY

SWEET WHOLESALERS........... 81

CELLULAR

CELLCITY.BIZ....................... 27

WHOLE-CELL....................... 63

COMPUTERS

REFURB SHOPS..................... 22

CONSUMER ELECT.

FIND IT CHINA....................... 25

CREDIT CARD

PROCESSING

EXP MERCHANT.................... 03


#1

BUYING GUIDE

FOR RETAIL STORES!

DISPLAY/SUPPLIES

& SERVICES

AVVO.................................. 60

CC WAREHOUSE................... 79

E-STORE BUILDERS.............. 66

E STORE SIGNS..................... 13

E-STORE SITES..................... 30

FB CAMPAIGNS.................... 46

FORUM ADVISORS................ 26

FORUM PRINTERS................ 56

FUNDING OFFICES................ 70

KWIK INC............................ 44

PAYROLL HELPER................ 74

PROMOTIONAL REWARDS.... 28

PROTECTION PLANS............. 62

RETAILERS BANK................. 40

SALES GROUP BAGS............. 32

SETON SIGNAGE................... 84

VACATION PROMO............... 78

WHOLESALESOURCES.COM......

INSIDE BACK COVER

DROPSHIPPERS

DINO DROPSHIP................... 61

DOBA DROPSHIP.................. 39

EZ DROPSHIP....................... 54

E-CIGARETTES &

SMOKE SHOP ITEMS

3’x5’Embroidered Flags $14.00 Each

View our 148 page Catalog online !

www.RIOhio.com

LIGHT E CIG.......................... 51

LOGIC WHOLESALE.............. 23

$39.00 dz

SNEAKER CLEARANCE.......... 33

Tri-Fold

$36.00 dz

$5.00 Each

Garden Flags

$48.00 dz

3’x5’Embroidered Flags

$14.00 Each

Belt Buckles

$36.00 dz

Playing Cards

$18.00 dz

Belt Buckles

Metal Signs $24.00 dz $42.00 dz

DAKOTA $5.50 Each STEEL ART......... 18/19

$21.00 dz

$18.00 dz

Garden Flags

48.00 dz

Hat Pins $6.00 dz

$18.00 dz

$9.00 dz

FOOTWEAR

5” Patches $36.00 dz

HANDBAGS

Leather Wallets $5.50 each

12”x18” Metal Signs

$5.50 Each

WindSocks

$48.00 dz

Min.Order

$150.00

Metal Sign

$4.75 each

$48.00 dz

$4.50 Each

3pc Magnet

$5.25 Each

$42.00 dz

Metal Plates

$27.00 dz

$15.50 Each

8” x 12” Metal Signs

$39.00 dz

$21.00 dz

$4.00 each

$36.00 ut 72 pcs

Magnets 3”x8” $18.00 dz $30.00 dz 8” x 12” Parking Sign $18.00 dz

BAG CLOSEOUTS.................. 31 RC VARIETY..........................59

BAG VENDORS..................... 28

HOME & HOUSEWARE

MERCHANDISE REP.............. 30

RUG PROFITS....................... 41

RUSH SUPPLIERS.................. 68

JEWELRY/

ACCESSORIES

BLING WHOLESALER............ 17

BODY CANDY HQ.................. 73

BUND JEWELRY.................... 21

CLOSEOUTS FOR SALE.......... 47

HEAVENLY WHOLESALE........ 52

HIPWHOLESALE.... BACK COVER

JEWEL CLEARANCE............... 50

JEWELRY MINERS................. 69

SHAKE WHOLESALE.............. 36

12” Metal Signs

$5.00 Each

NOVELTIES

CARTOON CONCEPTS............20

COOL GLOWING....................55

NOVELTY SELLER..................43

PPE SUPPLIES

PPE STOCKROOM..................26

R/C & TOYS

SOARING RC.........................32

Leather Bracelet $18.00 dz

Patches $18.00 dz

Belt Buckles

$36.00 dz

1ut/5 dz Mood Rings $33.00 unit

READER RESPONSE...............11

Advertise in

Metal Sign

12”X18” $5.75 Each

See Page 9

12”x18” Metal Sign $5.25 each

BUSINESS BOOKS

www.BizBooks.org

Ring...Ring...

$36.00 ut/72pcs

Savings

for

Cell

$15.00 dz

$6.00 dz

See our Hat Ad Pins on Page Also 27

sold by the

Gigantic dozen! Selection

of Variety Goods

$15.00 dz

36 pcBiker Ring

SPECIAL FEATURES

$24.00 dz

Best Friend Necklace

RAMSON’S

$39.00 unit

$24.00 dz/sets

See our Ad on Page 15

$7.00 Each

FORUM ANNIVERSARY..........16

FORUM WORKSHOP..............34

RETAILING NEWS..................14

WHAT’S HOT.........................12

TRADE SHOWS

ASD VEGAS SHOW.................35

THE MARKET CENTER.............20

WATCHES & CLOCKS

TIME WHOLESALERS.............67

WATCH DEALERS...................72

WEDDING ITEMS

SMARTEST BARGAIN.............22

DROPSHIP TO PROFITS!

Tri- Color Necklace $18.00 dz

1000’s of Items

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WHOLESALERS:

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WIND SPINNERS

Sells Like

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DAKOTA STEEL

See Our Ad on Pgs. 18/19

VISIT FORUM ON

THE INTERNET

View our latest books at

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WE HAVE BUYERS

Databases for ALL Industries

www.BuyersContacts.com


ADVERTISING INFORMATION

www.retailersforum.com

VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

✔ Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

Page 8 MAY 2021 | RETAILERS FORUM MAGAZINE


etailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

› Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

› Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

4‚" high x 7" wide or

9½" high x 3¼" wide

9½" high x 7" wide

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >>

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

Printed Magazine

• Your ad is featured in our

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to buyers across the USA.

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industry’s top trade shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly

page views

• Active link to your website

Phone APP

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free iPhone and Android APP.

Imagine YOUR company right

on the buyers phones!

Reader Response

• Generates leads from buyers

interested in your products

through a code placed in

your ad and on-line at

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all half and full-page ads.

Search Marketing

• Your company included in

the industry’s leading search

engine: www.supplier411.com

• Saturation marketing coverage

on our new wholesale portal:

www.wholesalesources.com

TOP INDUSTRY TRADE SHOWS 2021

JANUARY

Atlanta Gift Fair

Los Angeles Market Week

Minneapolis Gift Show

Philadelphia Gift & Variety Show

Seattle Gift Show

The Merchandise Center, IL

FEBRUARY

Charlotte Gift Show

Louisville Gift Show

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Rocky Mountain Gift Show

St. Louis Gift Show

MARCH

ASD Marketweek Las Vegas Show

Atlanta Spring Gift Show

California Marketplace

Dallas Apparel & Accessories Show

Norton’s Gift & Variety Show

The Merchandise Center, IL

APRIL

Charlotte Gift Show

Hawaii Merchandise Expo

Minneapolis Gift Show

Northern Michigan Gift & Souvenir Show

The Merchandise Center, IL

MAY

Las Vegas Licensing Show

New Orleans Gift & Jewelry Show

Off Price Show NY

The Merchandise Center, IL

JUNE

Charlotte Gift & Variety Show

Dallas Gift & Variety Show

LA Fashion Market

Norton’s Gift & Variety Show

JULY

Atlanta Gift & Home Furnishings

California Marketplace

Philadelphia Gift & Variety Show

The Merchandise Center, IL

AUGUST

ASD Market Week

Biloxi Wholesale Show

Louisville Gift Show

Minneapolis Gift Show

Off Price Specialist Show

New Orleans Gift & Jewelry Show

Rocky Mountain Gift Show

St. Louis Gift Show

SEPTEMBER

Asia America Wholesale Show

Charlotte Gift & Variety Show

Dallas Home & Gift Show

Hawaii Gift Show

Norton’s Gift & Variety Show

Philadelphia Candy & Gift Show

Rocky Mountain Gift Show

The Merchandise Center, IL

OCTOBER

Dallas Apparel & Accessories Show

Greensboro Gift & Jewelry Show

Las Vegas Souvenir & Gift Show

Minneapolis Gift & Variety Show

The Merchandise Center, IL

NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo

New Orleans Gift & Jewelry Show

Norton’s Gift & Variety Show

Smoky Mountain Variety

DECEMBER

Charlotte Gift & Variety

Grand Strand Gift & Variety Show

Greensboro Gift & Jewelry Show

The Merchandise Center, IL

Our Large Holiday Issue Hits The Mails Before

Thanksgiving to Maximize Advertisers Results!

* Show schedules are subject to change without notice.


FROM THE

PUBLISHER

Celebrating Four Decades of Service

WELCOME to our special 40th Anniversary

issue of Retailers Forum Magazine! My baby is

now well into middle-aged and I am starting

my senior phase. Where did all the time go?

Doing anything for four decades is an amazing

feat and this industry ages in “dog years” with

all of the changes occurring regularly.

AS we embark on our 41st year it’s also a

time to reflect on our past, which is decidedly

easier than trying to predict our future. Our

George Harrison (my favorite Beatle) said, “all

things must pass.” And after the draconian

lock downs that destroyed businesses and

our economy, they will pass and there will

be a resurgence of new businesses opening

soon. The lure of owning a store cannot

be squashed by any events. Some closed

stores will re-emerge as well as their owners

restructure and realize that retailing is all they

want to do.

company was started prior to access to GOING back to the last paragraph,

computers, internet and even before the

fax machine. In 1981 everything was done

manually and by phone and mail. When I look

back at how labor intensive everything was

there was surprisingly more opportunity for

everyone in the business as pre-internet you

didn’t have the competition that exists today.

OVER the last forty years we’ve made many

great friends and lost even more as the

years marched on. We’re proud that some of

our originals readers and advertisers remain

with us to this day and we are thankful for

their patronage and support. It is through a

team effort that we’re able to consistently

produce a quality trade magazine and

website for our industry.

CHANGE is inevitable and over the last

four decades we’d been through wars,

terrorist attacks, recessions and depressions

and most recently a pandemic. Each event

changed the way everyone in our industry

conducted their business. The most recent

one has created havoc for many of us

and unfortunately caused the shutdown of

many fine small businesses that just couldn’t

hang on.

SO, here’s the good news, and this comes

from my wisdom of the last forty years. As

I mentioned the Beatles and realize that

probably half of our readers have no clue

what I was referring to! To help understand,

they were the BTS of my day!

LOOKING forward things are looking brighter

every day. Many states have rescinded the

crippling lockdowns and businesses are being

welcomed back by eager shoppers. Over this

last year we have seen communities across

the country support and embrace their local

merchants and it is satisfying to see that

locals understand the importance of their

business communities.

AS we embark on our 41st year we start

with renewed hope and enthusiasm for our

industry. The sales figures have been on the

rise for the last few months and predictions are

that we will have a great surge of spending

over the next couple of months and into the

summer.

WE do not accept the “new normal” – We

do not accept that Amazon and big box

stores should dominate people’s shopping

experiences. Independent retailers are the

backbone of our commerce system and here

at Forum Publishing we will continue to fight

for and promote our industry alongside our

readers and advertisers. Here’s to another 40!

>> ON-LINE SOURCING

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.RetailersForum.com

Includes: Website Links *

E-Mail Links * Printable PDF’s

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

RETAILERS

FORUM

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

40 Years

1981-2021

RETAILERS FORUM is published monthly at

$75/year USA, $125/year foreign.

Entire contents copyright ©2021 by

Forum Publishing. Publisher assumes no

responsibility for contents herein. First and

third class postage paid at Centerport, NY.

Bulk mail paid at NY, Brookfield, WI and

Hooksett, NH under private mail indicia via

publication mailing.


etailers

Reader Response

FREE PRODUCT INFORMATION FROM OUR ADVERTISERS

Have our advertisers contact you directly!

Simply select the advertisements that interest you and fax this form to 631-754-0630

or fill in on-line at www.Vendor411.com

APPAREL

& ACCESSORIES

❒ All Advertisers in APPAREL

❒ 28. Style in Fashion

GENERAL & VARIETY


All Advertisers in

GENERAL & VARIETY

❒ 15. Palletfly

❒ 07. Ramsons

CREDIT CARD

PROCESSING

❒ All Advertisers in

CREDIT CARD PROCESSING

❒ 68. EXP Merchant

❒ 38. EXS Credit

❒ 02. North American

HOME & HOUSE

❒ All Advertisers in

HOME & HOUSE

❒ 23. Dakota Steel Art

WESTERN ACCESSORIES

❒ All Advertisers in

WESTERN ACCESSORIES

❒ 33. JR Palacios

For Quick Response:

Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721

Your Name _____________________________________________ Type of Business ____________________________________

Company Name _____________________________________________________________________________________________

Address ____________________________________________________________________________________________________

City ____________________________________________________State _____________________ Zip ______________________

E-Mail: _________________________________________________Tel _______________________ Fax ______________________


For more information, contact:

www.JewelryMiners.com

ENGAGE YOUR SHOPPERS

AS we come toward nicer weather and the month of June we are

seeing a great deal of uptick in marriage proposals and engagements.

With the pandemic waning and catering halls resuming service again the

statistics indicate that there is going to be a massive increase in the

number of marriage proposals this year.

AND weddings mean big business. Everything from paper goods,

catering, services and the like will boom. For retailers like us what better

way to profit than to sell wedding jewelry?

THE mark-ups are great (200-400%) and what better item to sell

than one that will be in great demand. Jewelry Miners has a full line of

bridal and engagement jewelry including this month’s hot 14K diamond

engagement ring for just $1884.95 (retails for over $3760)

For more information, contact:

www.StylishPlus.biz

PLUS SIZE

COLOR BLOCK

ONE PIECE

BEACH LOOK

PATCHWORK

WOMEN’S

SWIMWEAR

$

23.32

For more information, contact:

www.Forum123.com

Tel: 1-631-754-5000

GAIN A LITTLE DURING PANDEMIC?

YOU’RE not alone if you gained a few pounds during this horrible

lockdown pandemic! Studies show that many people have packed on a

few pounds and when they’re wearing loose clothes it was easier to add

more of you to love.

WELL those days are gone as restrictions are lifting and people are

getting back to their regular routines. The bad news is that for a majority

of people their regular clothing may no longer fit!

IN comes Stylish Plus - Here is a great company specializing in

fashionable large size womens clothing that will help your shoppers feel

good about dressing those few extra pounds as well as make your store

great profits.

THE company features all current styles of jeans, dresses, tops and

swimwear for the summer, The quality is always top notch and the prices

even better. This month’s hot item is a beautiful 1pc swimwear outfit for

just $23..32. All sizes and colors.

GOING ONCE...GOING TWICE...

MANY businesses have not survived the last year and unfortunately

have had to or will have to sell off their assets. While this is unfortunate

for them, it leaves a great opportunity for businesses and people to bid

on their merchandise and belongings via auctions that are conducted

regularly.

KNOWING how and where is the key to buying at auctions. Our

updated Auction Buyers Guide features all types of auctions from jewelry,

land, cars and boats to real estate and business items.

THIS concise directory lists all of the information you need to place

yourself on auction bidders lists in every state. There is nothing further

to purchase. Everything is included for $39.95. PDF or print.

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654

Page 12 MAY 2021 | RETAILERS FORUM MAGAZINE


Full Service Sign Printers

VINYL BANNERS MAGNETIC SIGNS SIDEWALK SIGNS

Fast Shipping

Free Online Estimates

Many Orders Shipped SAME DAY!

Custom Banners

Outdoor Pole Banners

Mesh Banners

Indoor Banners

Window Banners

www.eStoreSigns.com

SPECIALS THIS MONTH

TRADE SHOW

BANNERS

on Stand

$

64 13

Full Range

of Sizes

Available

Many

Sizes

Available

CANOPY TENTS

$

283 00

10 x 15 Size

Fast

Assembly

Sturdy

RETAILERS FORUM MAGAZINE | MAY 2021 Page 13


Top Retailers Jumping On New Trend

WE often ask ourselves how many times can we re-invent our businesses. This question seems

to have come up every couple of months during the archaic lock-down times of the pandemic.

Many retailers have adjusted by ramping up their websites as well as offering curbside deliveries,

etc. Some have been more creative in looking for ways to increase sales and they have added

shop-in-shops at stores around the country. The store in store is a way for one retailer to join

forces with another by setting up shop in the others store.

THIS approach has benefits for both parties. Sephora cosmetics opened up in other retail

department stores as a way to expand its beauty empire without the expense of opening new

independent stores. The deal helped them gain more exposure and market share as well as

helped the department store increase traffic and expand its market. Apple has jumped on

board also by opening mini Apple shops in select Target department stores as Target strives to

be a one-stop shop for its shoppers.

THESE collaborations bring complimentary customer traffic and added income, especially

for the host retailer. It is a great way to get shoppers out more often to visit stores, which is the

name of the game in retailing.

MANY retailers and wholesalers should be considering this method to expand their reach

as retailing redefines itself. Nordstrom added the fitness product Tonal into many of its locations

which allowed the brand access to Nordstrom’s higher income shopper without the risks and

costs of opening a standalone store. It also gave the retailer an edge by showing off new

products curated for their customers.

YOUR business maybe should also consider expanding some of your lines into other stores.

One of the fastest ways to increase reach is to offer products to retailers on consignment, where

they pay for the goods after a sale is made. If you have inventory sitting and it has been hard

to get stores to pony up funds to buy our goods this is a great way to expand your market. You

still own the goods, so after a short time if the retailer isn’t making sales...take it back.

WE must all be more creative if we are going to survive and prosper. There has been a pent

up demand for shopping and now this spring we are finally seeing the markets open up and

people back out buying and spending.

Saks Making Stacks

HBC, the owner of Saks Fifth Avenue, said it will split the luxury department store’s website

into a separate business after just recently raising $500 million.

THE venture capital firm Insight Partners has put up $500 million to take a minority stake in

Saks.com, valuing the business at $2 billion.

LUXURY e-commerce is poised for huge growth and the pandemic prompted consumers to

shift a great deal of their spending online, with many luxury retailers showing resilience. Affluent

shoppers have splurged on high end handbags, jewelry and other accessories.

HBC was taken private last year by a group of shareholders. HBC also owns the Hudson’s

Bay department store chain in Canada and Saks Off Fifth.

For Late-Breaking Industry News Visit: www.RetailersForum.com

If It Affects Retailing We Report On It!

Page 14 MAY 2021 | RETAILERS FORUM MAGAZINE


RAMSON’S IMPORTS, INC.

Want More Info? Circle #07 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | MAY 2021 Page 15


Anniversary

I‘d never thought that back when

I was 22-years-old just starting to

publish Forum that it would be a

run lasting over three decades and

one that I can honestly say I still enjoy

as much today, 40 years later, as when I

started!

Now, 40 years and 480 issues later, we

celebrate embarking on our 41 st year

servicing the wholesale/retail industry.

Reflecting back over the years is always

sentimental for me as I remember the

birth of my daughter in 1983 and the

7-days a week working with her crib in a

corner of my office. I recall moving from

our basement office in Great Neck to our

first modern offices in Syosset, the birth

of my son in 1987 and then purchasing

our own office building in Centerport,

where we remain

today.

They say that

time flies, and it

certainly does.

My daughter’s

now 37 and a

mom, while

my son’s 34.

Both of them

have pursued

careers

in media and

marketing. Retailers Forum has been

my passion that brings me great joy in

addition to great stress at deadline times!

Our First Issue – May 1981

Publishing is

a fast-paced

industry that

requires a

dedicated

staff and loyal

advertisers

and readers

to remain

successful.

I have been

blessed with

both, which

has allowed us to continue strongly as

over the years.

Publisher Martin Stevens circa 1980’s

Being the first trade magazine sets a high

bar. In many instances we have shaped the

marketplace by exploring and presenting

new opportunities to our clients. When

we started there was no such thing

as a computer or fax machine (wow,

am I old!). Now, technology changes

constantly and we must all embrace

and harness its power to stay ahead of

the curve. We take our responsibility of

guiding the market very seriously.

As we start our 41 st year in the industry

I’d like to thank everyone who has

contributed to our business over the years

and help us build what we like to think is

the best trade magazine in the country.

Hopefully you think so also and will be

with us for the next 40!

Martin Stevens, Publisher

Page 16 MAY 2021 | RETAILERS FORUM MAGAZINE


NYC’S BEST

EST BLING!

CHAINS • PENDANTS • BRACELETS • WATCHES

Famous

Celebrity

Clientele

30 YEARS OF CUSTOMER SATISFACTION • HIGHEST QUALITY • BEST PRICES

www.BlingWholesaler.com

RETAILERS FORUM MAGAZINE | MAY 2021 Page 17


Dakota Steel Art

Lifetime Rustproof Warranty

“Enjoy The Wind”

Exclusive Solar Light Designs

Solar Light included

MAKE MORE

MONEY

BE THE FIRST

AT YOUR SHOW

TO SELL OUR

RUSTPROOF

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Wind Spinners are selling

Hang some in your booth

Easy Money & Pays for booth+

STAINLESS STEEL WIND SPINNERS

START SELLING TODAY!

www.dakotasteelart.com

Phone: 701-242-7747

Email: info@dakotasteelart.com

405 County Road 25 Mantador, ND 58058

*You pick your spinners from stock items

(limited to in-stock items)

Drop Shipping Available!

- Low inventory needed

- No extra cost

NEXT DAY SHIPPING

Join the Vendors Switching to DSA

- America’s Best Selling Wind Spinners

- Proudly Made in the U.S.A.

Try them, you

will LOVE them!

Want More Info? Circle #23 on page 11 • www.Vendor411.com

Page 18

MAY 2021 | RETAILERS FORUM MAGAZINE


3” OR 8”

Bone

Dakota Steel Art

Lifetime Rustproof Warranty

“Enjoy The Wind”

12” WIND SPINNERS

60 DOG BREEDS

3” OR 8”

Paw

NUMBER ONE SELLER OF DOG WIND SPINNERS

(not all breeds are pictured)

Want More Info? Circle #23 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | MAY 2021 Page 19


STYLE IN FASHION INC.

WEST-SIDE DESIGNS

We Carry Winter

Sweaters & Jackets

at Moderate

Prices

MANY STYLES AVAILABLE IN

DASHIKI PRINT

for Men & Women

Imported from

Thailand & India

Tie-Dye, Hawaiian Print,

Solid Acid Wash, Printed Dresses,

Baby Doll Dresses, Blouses,

Skirt Sets, Pant Sets, Skirts, Sundresses,

Umbrella Dresses in Rayon & Cotton

Fabric. We also carry Magic Wrap,

Sarongs, Handkerchief Dresses, Pancho

Tops - all in Regular and Plus Size.

We also carry

Belly Dance & Zumba

outfits in lots of different styles.

321 Olympic Blvd. Los Angeles, CA 90015

Tel: (213) 624-9728

Fax: (213) 624-2115

email: Andy@StyleInFashion.com

View Our Catalog Online or Call for Catalog

SAMPLE

PACKAGE

$300

Quantity

Discounts

Available

www.StyleinFashion.com

Want More Info? Circle #28 on page 11 • www.Vendor411.com

www.HeavenlySuits.com

FULL COLLECTION OF DESIGNER TOP QUALITY

CHURCH SUITS FOR WOMEN AND MEN

Donna Vinci 1 Pc. Dress Set

11691 Black/Purple

Regular Price: $249.00

Your Price $99.00

Donna Vinci 2 Pc.

Jacket & Skirt Set

5658-N • Black/Print

Special Price $179.00

Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits

All Sizes in Stock - 4 Through 34W

www.HeavenlySuits.com

Return to In-Person Sourcing at TMC in May

May 24th, 2021 - Buyer preview 23rd

TMC has prepared to welcome you back safely.

TMC has changed its operations to comply with governmental guidelines for keeping people safe.

Temperature

checks required

for entry

Sanitizer stations

throughout

center

Protective

masks

required

Building

occupancy

reduced

Enhanced

cleaning

& disinfecting

Pre-packaged

grab-and-go

meals

Increased

outdoor air intake

& filtration

Registration for our next 2 Markets is open:

May 24th, 2021 - Buyer preview 23rd

• July 12th, 2021 - Buyer preview 11th

Name brands & extreme value merchandise

America’s largest permanent collection of closeout specialists

Practically the entire closeout industry under one roof

REGISTER AT

www.tmcexpo.com

TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright 2021

Page 20

MAY 2021 | RETAILERS FORUM MAGAZINE

TMC April 2021 RF Ad 7x4.5.indd 1

3/12/21 10:09 AM


GROW YOUR SILVER JEWELRY BUSINESS

by Leveraging The Manufacturing Capabilities of Guang Dong China

Fashion Geometry Round 925

Sterling Silver Hoop Earrings

$11.31

Casual Leaves 925 Sterling

Silver Studs Earrings

$ 1.72

WHY CHOOSE US

1. We are the #1 silver jewelry wholesale

supplier from China.

2. We sell only jewelry in solid 925 sterling silver,

with or without gold/rhodium plating.

3. You are purchasing from the source. Our

clients are not only retail stores but also

distributors and manufacturers.

4. Start from Panyu Guangzhou, 1994, more than

25 years’ silver jewelry supply/manufacture/

wholesale experience.

5. 100 new arrivals every week.

6. 100% Satisfaction Guaranteed: 60 days no

questions asked returns.

Party Blue CZ Stars Twisted

Sterling Silver Studs Earrings

$2.54

Dark Blue Flower CZ 925 Silver

Enamel Pendant

$ 10.53

Fashion White CZ

Twinkle Star 925

Sterling Silver Studs

Earrings

$ 8.54

Chinese Style Blue

Cloisonne Enamel

Flower 925 Silver

Earrings

$ 3.90

Simple Starfish

Five Stars 925

Sterling Silver

Necklace

$ 5.60

Fashion Blue

Epoxy Stars

925 Silver

Wide Ring

$ 7.03

Simple Hollow Engraving

Flower Heart 925 Sterling

Silver Flower

Adjustable Ring

$ 2.99

Fashion Nable Simple

Adjustable Clouds

925 Sterling Silver

Ring

$ 5.03

Real Natural Blue

Lapis Lazuili Heart

Gift 925 Sterling

Silver Ring

$ 10.90

Vintage Infinity

925 Sterling

Silver Love CZ

Ring

$ 6.65

WE SHIP WORLDWIDE ~ ALL CREDIT CARDS ACCEPTED ~ DROPSHIPPING AVAILABLE ~ NO MINIMUMS

www.BUNDJEWELRY.

EWELRY.com

RETAILERS FORUM MAGAZINE | MAY 2021 Page 21


Ultimate Source for Wholesale

BRIDAL MERCHANDISE

Glitter Wedding Card Box

$24.99

We stock Everything For

Wedding Stores & Event Planners

Servicing the Industry Since 2003

Birch Wood Engraved Ring Box

$8.99

Vintage Charger Plates

$14.99

Hobnail Glass Candle Holders

$8.99/set

Silk Rose Petals

$2.49

FREE SHIPPING ON ORDERS OVER $ 99 ++++ ALL CREDIT CARDS ACCEPTED

W W W . S M A R T E S T B A R G A I N . C O M

Over 25-Years

of Expertise in

Computer Hardware

and Peripherals.

Most orders shipped

within 24-48 hours

from our 10,000 sq. ft.

Refurb Center.

Mercury

Glass Metal

Cake Knife

& Server Set

$39.99

YOUR RESOURCE FOR PROFITS

REFURBISHED COMPUTERS

THIS MONTH’S SPECIAL:

LENOVO FULL SET

$

299 00

ACCESSORIES • LAPTOPS • TABLETS • DESKTOPS • MORE!

www.RefurbShops.com

Page 22 MAY 2021 | RETAILERS FORUM MAGAZINE


EVERYTHING E-CIG

From My Freedom Smokes

WE HAVE IT ALL:

STARTER KITS - BATTERIES & CHARGERS - MODS & RBAS

TANKS & ATOMIZERS - PARTS & ACCESSORIES - E LIQUIDS

Aspire Pockex Pocket Aio

Sub Ohm Kit $24.95

iStick TC 40W by Eleaf $23.95

V2 Quick Charger by

Nitecore $17.95

Gemini Hybrid Pod Mod Kit by Lost Vape

$24.95

Blue Razz E-liquid by Air

Factory 60ml $15.95

Profile Organic

Keep It 100

Agleted X-Fiber

OG Island

Cotton Strips

Fusion

by Wotofo

100ML

6mm

$16.95

10 Pack

$3.49

Subvod Starter Kit by

Kanger $28.95

ESTABLISHED 2008 • NEW WHOLESALERS WELCOME • WORLDWIDE SHIPPING - USA HEADQUARTERS

www.LogicWholesale.com

RETAILERS FORUM MAGAZINE | MAY 2021 Page 23


THE LINGERIE

SPECIALIST

~ Over 1,000 styles in stock! ~

Lingerie sells year round

We welcome small orders

and deliver worldwide.

Many clearance items giving

you 100% mark-ups.

Large profits

www.FlirtyWholesale.com

Wholesale Coffee

• PODS • K-CUPS • WHOLE BEAN & GROUND • TEA • SPORTS MIXES • EQUIPMENT • PARTS & ACCESSORIES

Sell To Cafés, Offices, Consumers

COFFEE FROM AROUND THE WORLD

BIG

PROFITS

ALL SIZE BAGS

BEAN OR GRIND

www.BeanWholesalers.com

Page 24 MAY 2021 | RETAILERS FORUM MAGAZINE


STOCK UP YOUR STORE

DIRECT FROM CHINA

We are a full service wholesaler operating our own factory and distribution centers in China with daily shipments to the USA and around the world. Fast DHL, EMS and UPS shipping at great rates.

ELECTRONICS • FASHION JEWELRY • CELLPHONE ACCESSORIES

HOME AND HOUSE • SECURITY • HEALTH & BEAUTY • WATCHES

$

22.73

Professional Interview

Condenser Video Shotgun

Microphone with 3.5mm Audio

Cable for DSLR & DV Camcorder

As LOW As $ 15.96

Portable 58mm

Bluetooth POS Receipt

Thermal Printer

As LOW As

$

39.85

PULUZ PHOTO

STUDIO LIGHT

BOX

Portable 50 x 50 x

50 cm Light Tent

LED 5500K Mini

60W Photography

Studio Tent Kit

with 6 Removable

Backdrop

Adjustable Head USB Rechargeable

Battery Operated Cooling Desktop

Fan, 2 Speeds (Pink)

As LOW As $ 6.13

Pone Genius Mini Handsfree Telephone,

Size: 57 x 46 x 26mm

As LOW As

$

3.60

VR Box 2.0 Version Universal

Virtual Reality 3D Video

Glasses for 3.5 to

6 inch Smartphones

As LOW As $ 3.15

HAWEEL 3 Layers with 11 US/

EU/AU/UK Universal Outlets

and 2 Ports 2.1A USB Smart

Power Sockets, Charger,

Overload Protector, US Plug

As LOW As

$

8.33

As LOW As

$

114.91

360 Degrees Full-Band

Scanning Car Speed

Testing System Radar

Laser Detector,

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Voice Broadcast

As LOW As $ 16.16

Figerprint Lock

Biometric Digital

Lock for Office/Private

Home Security,

Support up to 120

Fingerprint Memory

& 1 Password

A66 Non-contact Forehead

Body Infrared Thermometer

Temperature Range:

32.0 Degree C~ 42. 9 Degree C

$

31.43

HUION H420 Computer Input Device

4.17 x 2.34 Inch 4000LPI

Drawing Tablet Drawing

Board with Pen

As LOW As $ 19.48

AMAZING PRICES!

Portable Fully Automatic

High Pressure Outdoor Car

Washing Machine

Vehicle Washing

Tools, with Short

Gun and 10m High

Pressure Tube

$

55.95

DOLAMEE D5 4K UHD Smart TV BOX with

Remote Controller, Android 5.1 Rockchip RK3229

Quad Core 1.5GHz,

RAM: 1GB, ROM: 8GB,

Support KODI, WiFi

As LOW As $ 27.33

Wireless Bluetooth Remote

Controller/Mini Gamepad

Controller/Music Player Controller

for Android/iOS Cell Phone

As LOW As $ 10.95

0.26mm 9H 2.5D

Tempered Glass

Screen Film

As LOW As $ 0.42

WiFi Remote Control Smart

Wall Switch Works with Amazon

Alexa & Google Assistant

As LOW As $ 17.89

Mini Projector 3500ANSI LM LED

1280x800 GA Multimedia Video Projector,

Support HDMI/USB/

VGA/AV/TV Interfaces

As LOW As $ 139.93

www.FindItChina.com

RETAILERS FORUM MAGAZINE | MAY 2021 Page 25


Start.

Grow.

Repair.

Our specialty is helping small and

mid-sized businesses achieve success.

Contact us for free consultation.

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

PPE SUPPLIES FOR RETAILERS

ONLINE ORDERING

KEEP YOUR CUSTOMERS & STAFF SAFE!

All Inventory is in

stock

& ships from

Atlanta, GA. USA

1-3 Day Delivery.

FREE SHIPPING on all orders $100+

Reliable USA Wholesaler

FDA Registered Owner/Operator

www.PPEstockroom.com

Page 26 MAY 2021 | RETAILERS FORUM MAGAZINE


FLASH DEALS FOR WHOLESALERS

YOUR PRICE

$

89 95

Apple iPad 2

w/WiFi, 16GB

BÖHM B76 WIRELESS OVER-EAR

NOISE-CANCELING HEADPHONES

Start Your Own

CELL PHONE ACCESSORIES

BUSINESS!

BodyGuardz

SAMSUNG GEAR VR

Pure

VIRTUAL REALITY HEADSET

Tempered $

Glass Screen 19.95!

Protector

for LG G

Pad X 8.0

$

$

69 95 9 95

BLUETOOTH HEADSETS CASES BATTERIES

CHARGERS CABLES DOCKS SPEAKERS PARTS

AMAZON KINDLE FIRE HDX

SAMSUNG GEAR S2 SAMSUNG TL205 DUAL VIEW

(Verizon)

12.2 MAGAPIXELS DUAL LCD

7” 16 GB TABLET

SMARTWATCH DIGITAL CAMERA

Retails: $229

$

49 95

Your Price

$

54 95

Retails: $349.99

Your Price

$

79 95

www.CELLCITY.BIZ

RETAILERS FORUM MAGAZINE | MAY 2021 Page 27


AUTHENTIC NEW DESIGNER HANDBAGS

TORY BURCH ~ MICHAEL KORS ~ COACH ~ KATE SPADE ~ COACH

All Merchandise Certified Authentic

NO MINIMUM ORDER • WEEKLY SPECIALS

Michael Kors Jet Set Travel

Medium Carryall Tote

Brown MK Green Stripe

$139.99

Coach F36658 F37807

Reversible City Tote Light

Khaki Blue

$162.99

Tory Burch Kerrington

Large Square Tote Garden

White Floral Laguna

$266.99

Michael Kors Mott

Small Satchel

Brown MK Coral

+ Sangria Trifold

Wallet-$626.00

$208.99

Michael Kors Abbey Large Cargo Backpack

Black MK + Leather Phone Wallet ~ $646.00

$208.99

Michael Kors Hayes

Medium Trifold Coin

Case Rose Hold MK

Signature Pink

$57.99

Michael Kors

Jet Set Travel

Cross-body Fuchsia

Pink with Wristlet

Clutch INSERT

$92.99

WWW.BAGVENDORS.COM

Kate Spade Cameron Street

Flock Roses Small Hayden

Satchel Black Floral

$187.99

GREAT IN-STORE AND TRADE SHOW GIVE-AWAYS

PREMIUM CUSTOM PRINTED

ITEMS FOR YOUR CLIENTS

Lanyard

Made

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as

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as 99 ¢ as

low

low

as 89 as 63

OUR NEW WEBSITE LETS YOU ORDER BY INDUSTRY!

Largest Selection at Lowest Prices • Serving since 1999

www.PromotionalRewards.

.PromotionalRewards.com

Page 28 MAY 2021 | RETAILERS FORUM MAGAZINE

Smartphone Wallet

Translucent Flyer

Frisbees

¢

Shop by

• PRICE

• EVENT

• INDUSTRY


Collaborative

Collections

FRESH NEW LOOKS FOR TODAY’S LIFESTYLES

Dozens of

Top Designers

Fontana 2.0 - VERIANA

Retail: $116.93

Wholesale: $21.06

Guess - W74A61D2R90

Retail: $152.05

Wholesale: $85.43

Guess - W83N23

Retail: $175.57

Wholesale: $91.29

Pinko Shirt - 1G12N6-Y3LL

Imperial - CGJ8VGO

Calvin Klein Tee- J20J204721

Retail: $245.80

Retail: $67.89

Retail: $80.76

Wholesale: $63.19

Wholesale: $21.06

Wholesale: $44.47

BoutiqueCloseouts.com

Click on DAILY DEALS for Retailers - Buy Wholesale (scroll to bottom of site, click on WHOLESALE)

All Sizes Available • Low Minimum Orders • Special Wholesale RETAILERS Prices FORUM - Retailers MAGAZINE Must Register | MAY on 2021 Site Page 29


SHEETS - PILLOW CASES - DUVETS - CURTAINS - QUILTS - TOWELS

WHOLESALE BEDDING & HOME GOODS

Luxury high-end linens at wholesale prices from one of America’s largest wholesalers

450 THREAD COUNT

100% COTTON SHEET SETS

MSRP $87.98

$ 29.99

ARTISAN MODERN JACQUARD CURTAIN PANELS

54” Wide x 84” Long with Top Grommets (Single)

MSRP $39.99

$ 4.99

Great

Items

for your

Store

or

Flea Market

Booth

FLORAL 5 PIECE LINED JACQUARD CURTAIN PANELS

52” Wide x 84” Long

MSRP $39.99

$ 9.99

ROYAL 500 THREAD COUNT

100% COTTON SHEET SETS

STRIPED

$ 49.99 - $ 69.99

3 PIECE SOUTH GATE PRINTED 100% COTTON DUVET COVER SET-MSRP $79.98

$ 29.95

MAYA EMBROIDERED 100% COTTON DUVET COVER SETS

$ 58.95 - $ 64.95

HUNTINGTON EMBROIDERED 100% COTTON PILLOW SHAMS-2 PIECE-MSRP $39.99

$ 9.95

WWW.MERCHANDISEREP.COM

BLOOMINGDALE 100% COTTON 8-PIECE DUVET COVER SETS-MSRP $143.98

$ 49.99

FAST SHIPPING

from California

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Page 30 MAY 2021 | RETAILERS FORUM MAGAZINE


DESIGNER HANDBAG CLOSEOUTS!

Authentic Designer Brands - Great Pre-Owned Condition - Lowest Prices!

Started in 2007 our unique company sources quality authentic pre-owned designer handbags

for independent retailers and online sellers to offer to their shoppers.

NEW ITEMS WEEKLY - INVENTORY 50-75% OFF RETAIL

Kate Spade- Small Karen

Beauville Leopard Bag $ 78.99

Bottega Veneta- Velvet &

Tortoiseshell Embellished

Handbag $ 1064.99

Brooks Brothers- Large

Leather Shoulder Bag

$ 33.99

Dooney & Bourke- Tan

Embossed Leather Shoulder

Bag $ 96.99

Coach- Tan Monogram

Canvas & Leather

Shoulder Bag $ 33.99

Moschino- Tan & Brown

Leather Snakeskin Shoulder

Bag $ 148.99

Prada- Black Leather Bag

w/ Piping $ 451.99

Versace- Black Patent

Snakeskin Shoulder Bag

$ 748.99

Versace - Metallic Gold

Monogram Silk Jacquard Bag

w/ Leather Trim $ 548.00

Reed Krakoff - Color

Block Leather Handbag

$ 626.99

Ted Baker- Bovine Leather

Floral Crossbody $ 68.99

Michael Kors- Gold Chain Strap

Leather Handbag $ 32.99

Cole Haan- Ivory Leather

Cinched Tote Bag $ 118.99

Kate Spade- Small Bright

Coral Leather Chain Bag

$ 38.99

3.1 Phillip Lim - Leather

& Metal Studded Purse

$ 248.99

Botkier- Gold Leather

Shoulder Bag $ 57.99

Diane von Furstenberg- Blue

Ombre Leather Mini Crossbody

$ 47.99

Jimmy Choo- Distressed

Mahala Blue Calf Leather &

Suede Tote $ 948.00

Christian Louboutin- Cream

Shoe Clasp Handbag $ 498.99

OUR WEBSITE UPDATES WEEKLY - SHOP ONLINE OR AT ONE OF OUR 4 NORTHEAST STORES

www.BagCloseouts.com

Rafe- Ivory Leather Studded

Hobo Bag $ 32.99

RETAILERS FORUM MAGAZINE | MAY 2021 Page 31


Professional Grade RC Toys & Drones

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Page 32 MAY 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MAY 2021 Page 33


FORUM WORKSHOP

forumworkshop

OPERATING YOUR

RETAIL STORE

Owning and operating a store remains one of

the best opportunities if you’re intent on going

into business for yourself – just as it has been

throughout our nation’s history.

Long before they were called entrepreneurs, independently

minded men and women found

careers and financial freedom by running retail

businesses. They were merchants who plied the

trade routes, bearing exotic goods from distant

lands. They were blacksmiths shoeing the horse

and selling the hinge. And they were weavers

making and marketing cloth for citizens of

town and country.

In our American history, now forgotten retailers,

the proprietors of general stores and peddlers

roaming the countryside in wagons,

helped tame the land. They provided the pioneers

access to the tools and goods that

couldn’t be carried along on the western advance.

And when the wilderness was conquered,

there could be no surer sign of the

victory than a street lined with shops addressing

the needs and indulging the wants of a civil

society. Success as a retailer then required a special

combination of confidence, marketing and

management skills, and gut instinct about what

customers would buy. And that’s still what’s required.

Today, the products available through retailers

large and small help define our time and aspirations.

As the heart of any city are the shops

and stores that mirror its diversity and culture.

The border between city and suburb is often

Page 34 MAY 2021 | RETAILERS FORUM MAGAZINE

Operating OPERATING Your YOUR

RETAIL STORE

RETAIL STORE

lined with expansive malls and shopping centers

– their stores serving as places to be as

much as places to buy. In the country, any trip

into town invariably becomes a trip to shop

some local store. And where you find a faded

downtown, it’s a sign the community’s vital establishments

opted for another location, taking

the crowds with them.

An Essential Service

Whatever the era, wherever situated, independent

retailers provide an essential service to

the community and its citizens. Your mission as

a retailers, whether you’re selling from a flea

market booth, a strip shopping center, or a dazzling

storefront, is to provide the buying public

access to goods and services. People will pay

handsomely for that access. That’s fortunate

since, as a retailers, you’ll make your living,

and hopefully your fortune, off the difference

between what you pay for goods and what you

can sell them for.

If you’re the type of person who can sense what

that public wants, and you’re willing to assume

the responsibility to find and deliver it, owning

and operating a retail store will prove a rewarding

and challenging profession. As the owner

of a small store, you’ll be in charge of your career

and your life. You’ll only answer to the

man or woman in the mirror. If you long for

that kind of self-determination, your own retail

store offers a promising path to independence.

continued...

continued...


August 22 - August 25, 2021

RETAILERS FORUM MAGAZINE | MAY 2021 Page 35


In the consumer marketplace, there’s always

room for the store owner who can keep the customer

satisfied. You may not think that’s true

when you first glance at today’s retail landscape,

where if there’s a predominant trend, it’s

toward “super” stores and warehouse clubs.

But those giants’ “everything under one roof”

approach to selling goods is at once their greatest

strength and potential weakness. People

shop those stores for bargains. But in exchange

for that good price, they must also be willing to

accept the selection on hand. These retail generalists

stock a little of everything but not much

of anything.

Page 36

Small Stores, Big Opportunity

What about the shopper who doesn’t really

know what she wants? The shopper who wants

more selection than can be found in stores that

MAY 2021 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

strive to be all things to all people? She needs

the help of the sales clerk who can suggest the

best software to enhance her child’s education.

He likes the idea that the guy who sells the family

bicycles will also be there when repairs are

needed. She’ll buy


from the local merchant

she knows on

a first-name basis,

and will take advantage

of the free

door-to-door delivery

service.

In other words, for the very reasons that

today’s retail giants prosper, consumers need

independently owned specialty stores.

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RETAILERS FORUM MAGAZINE | MAY 2021 Page 37


Many observers feel retailing

is at a crossroad,


heading in two different

directions as we enter

the new millennium.

Down one road are the

giant stores pushing

price without service.

Down the other are smaller, highly specialized

shops requiring the dedication, skills, and vision

of the entrepreneur.

Specialty stores thrive by offering consumers

unrivaled selection in a distinct category of

merchandise, and all related goods and services.

It’s a business that demands the attention

of a hands-on operator, the entrepreneur who

will devote him or herself to becoming the expert

on what consumers need in that category,

forumworkshop

FORUM WORKSHOP

and answering those demands. This article is

about opening one of those specialty stores, the

best retail opportunity for the 21st century entrepreneur.

Before you get lost in dreams of that wonderful

opportunity, remember life’s rewards are

earned, not granted. Running your own store

asks nothing short of hard work, long hours,

and occasional spats of high anxiety. But if you

cherish challenge, and enjoy the process of

building a business as much as the fruits of success,

you can make it in retailing today.

Still, if you’re going to succeed, you need to realize

that when it comes to specializing, it’s no

longer enough to simply open a clothing store,

an electronics store, or a bookstore.

continued...

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Those concepts may still work in the few underserved

population centers that remain, but

they’re guaranteed tickets to failure in areas

where competition already reigns. To survive

and thrive, you must focus on the narrow markets

within markets; and then become the unquestionable

expert within that narrow internal

market.

forumworkshop

forumworkshop

FORUM WORKSHOP

While your city

probably doesn’t

need another

woman’s apparel

store, it might

need a specialist

in clothing for

big women. It

might not need

another electronics

store, but how about a home office center?

And while there might not be room for another

bookstore, what about the best-stocked music

book and score store in the land?

Whatever subcategory you choose,

service will prove as crucial to survival

as the products you sell.


The Service Advantage

Personal service, be it advice on the right color

or prompt in-home delivery, is one advantage

you, as an independent retailer, will always

enjoy over a larger store. Today’s social and demographic

trends dictate the need for the services

only the specialty store can provide. And

demand will only grow in the years ahead.

continued...

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Page 40 MAY 2021 | RETAILERS FORUM MAGAZINE


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FORUM WORKSHOP forumworkshop

Everyone seems caught up in a rush to juggle

schedules and accomplish more than the day

allows. What a welcome respite it can be for a

customer to step into a store and be greeted by

name. To have the clerk show her a new color

in that style she liked so much last month. To

be asked how his grandchildren are doing, or

if he enjoyed that vacation trip. And then he

finds exactly what he needed. Why would he

shop anywhere else? The specialty store is built

on such relationships.

Experience teaches consumers

there’s no substitute for quality.

Shoppers want the best, but

don’t always enjoy the luxury

of time to find out what that is.

They’ll give their business to an

expert who earns their trust.


man

Page 42 MAY 2021 | RETAILERS FORUM MAGAZINE

Your success as an independent retailer in the

21st century depends on your ability to provide

that expertise, and to use it to benefit your customers.

In retailing you may be boss, but you

work for everyone who walks into your store.

While you don’t need to worry about getting

fired if you don’t do your job for them, you do

need to fear being ignored. If that happens, it’s

only a matter of time before you’ll be investigating

other lines of work.

On the other hand, if you follow the fundamentals

of smart retailing and develop and implement

a business plan that’s right for your store,

you’ll share in the success that makes retailing

one of the best opportunities any self-assured

or woman can enjoy.

continued...

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RETAILERS FORUM MAGAZINE | MAY 2021 Page 43


FORUM WORKSHOP

forumworkshop

FAVORABLE WINDS

Before you begin planning,


take a moment to consider

some of the outside forces –

social and economic trends –

at work in today’s consumer

marketplace. Awareness of

these will help you determine what type of retailer

you should become, and how you should

reach and serve your customers.

The Baby Boom Generation

is Getting Older

If you’re one of the multitude tagged “baby

boomers,” a quick glance in the mirror should

be enough to convince you society is aging. The

baby boom generation is so large, it continually

dominates and redefines the consumer marketplace.

As boomers look to their middle years

and beyond, they’ll again have their say on

how stores should serve them.

An aging population is more settled, home-oriented,

and concerned with convenience. Baby

boomers have been consumers long enough to

realize the only guarantee worth having is a

quality product. They’ll accept nothing but the

best in goods and services, and on that, they’ll

give you no room to err. Each

of their visits to your store


should be regarded as your

only chance to please them. It

will take a lot more than a

smile at the cash register to

keep them coming back to

your store.

☺i continued...

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Page 44 MAY 2021 | RETAILERS FORUM MAGAZINE


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Want More Info? Circle #01 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | MAY 2021 Page 45


FORUM WORKSHOP

forumworkshop

People Are Looking For Simplicity

Combined With Luxury

Eventually some in this age group may opt for

simpler lives, perhaps in more pastoral settings.

But they won’t want to surrender the little luxuries

and conveniences they’ve become accustomed

to. That fact, combined with today’s

faster and more efficient delivery services, dictates

that you must think of your audience in a

very broad sense.

Most of your customers will come from the

area surrounding your shop. But if you successfully

address a special product niche, you will

sell to people living in a much wider area, as

well. The owner of the specialty store in the

21st century should offer such a comprehensive

combination of product selection and service

that people will seek out that store from near

and far. Some will shop in the store, others may

trade with you by phone, fax, or email; all

should recognize the store as their best source

for whatever it is you sell.

People no longer


must live where

they work; they

can now work

where they live.

Tomorrow’s successful

specialty store may need to enter mail

order to exploit the potential of its market

niche. All your customers, regardless of where

they live or work, will expect prompt delivery

of whatever they buy.

continued...

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Page 46 MAY 2021 | RETAILERS FORUM MAGAZINE

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FORUM WORKSHOP

forumworkshop

And whether they live across town or across

country, they’ll demand that if your store sells

a product, you’ll also service or repair it, at their

convenience.

America Is Becoming

A More Diverse Society

The dawn of the 21st century will also present

you with a more diverse society. Immigrants

from around the world will continue to have

their impact on American

society and culture.

But unlike past


waves, which assimilated

into America’s

melting pot, many of

today’s immigrants aspire

to American citizenship

without surrendering their cultures.

The pot itself may be melting as we evolve into

a society of societies retaining their individual

ethnic identities.

If you’re expecting to trade with these groups,

you must be prepared to deal with them on

their own terms. That means in their language,

and being sensitive to their manners and customs.

Of course, this should also be taken into

consideration when hiring staff.

Building the Right Team

and Reputation

Staffing itself poses both challenge

and opportunity for you.

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Page 48 MAY 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | MAY 2021 Page 49


FORUM WORKSHOP forumworkshop

Traditionally, small stores are staffed by family

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depends on forging personal relationships with

its clients. For those to endure, shoppers expect

Page 50 MAY 2021 | RETAILERS FORUM MAGAZINE

to see familiar faces. To establish and retain

those relationships, you must do whatever you

can, within reason, to retain staff. That could include

offering a benefit package attractive

enough to make the job in the store a career, or

offering star employees a profit-sharing plan or

limited interest in the store’s long-term performance.

You’ll also be expected to be a good neighbor

to your community and customers. That means

much more than sponsoring a Little League

team. Environmental awareness and concern

for the underprivileged, once regarded as political

activities, today speak of your commitment

to your community. Today’s consumer

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their money with firms that share their sense of

social responsibility.

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forumworkshop

forumworkshop

FORUM WORKSHOP

And when such joint purpose

is evident, consumers


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and pursuits that reaffirm their individuality.

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the appropriate special handling from the

specialty retailers he supports. Think of customers

as subscribers to the philosophy behind

your store. Just as a magazine’s fate ultimately

rests with its readers, yours rests with your customers.

You need to do everything to attract

their business and to keep them coming back.

Every time they exit your store they must leave

with cause to renew their patronage, to come

back again.

To serve them to that level, you’ll need to know

your customers intimately. You’ll need to recognize

how your customers and their tastes are

changing and how to position your store to anticipate

rather than react to market trends.

The Up Side of a Down Economy

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economy hit some rough patches in recent

years. Regardless of how fast we emerge from

these doldrums, the recession will have a lingering

impact on business and attitudes for

years to come.

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RETAILERS FORUM MAGAZINE | MAY 2021 Page 53


FORUM WORKSHOP forumworkshop

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real value for their dollar. Some thoroughly investigate

their options before any major purchase

decision. All want an expert’s advice.

Page 54 MAY 2021 | RETAILERS FORUM MAGAZINE

Knowledge about what you sell, and everything

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will be regarded as service that sets your store

apart.

Convenience is another consideration that will

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shop. You must do everything possible to make

the shopping experience enjoyable and painless

for the customer. That means you may need to

offer delivery service, accept phone orders, or

sponsor seminars to familiarize customers with

new products or

services. You must

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RETAILERS FORUM MAGAZINE | MAY 2021 Page 55


FORUM WORKSHOP forumworkshop

Today’s business environment


can help you become a 21st

century retailer in ways you

may not yet recognize. One of

the results of the economic

transitions of recent years is that many qualified

people are out of work, eager for employment.

The store owner who seeks mature,

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Page 56 MAY 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MAY 2021 Page 57


FORUM WORKSHOP forumworkshop


In commercial real

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This information age will also knock down the

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FORUM WORKSHOP forumworkshop


courier

And second, there’s

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across town. Since your store’s success will depend

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exploit that commitment. If shoppers in your

town or city will turn to you because you’re the

best source in your category, why wouldn’t

“teleshoppers” enjoy the same options? That

means success with a retail store in the 21st century

will owe as much to access as location.

Page 60 MAY 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | MAY 2021 Page 61


FORUM WORKSHOP

forumworkshop

This article is about minimizing those risks.

Owning and operating a retail business can

carry entrepreneurs to independence. But it’s

also one of the riskiest ventures anyone can

make without proper planning. Master the fundamentals

outlined in the pages that follow.

Recognize your opportunities and seize them.

Do that and you’ll increase your odds of longterm

success as a retailer can be incredibly rewarding.

You’ll be in con-


trol of your own

income and your

own destiny.

You’ll no longer

be eager to leave

work at the end

To

of the day, no

longer constantly be


looking for ways to

escape from your occupation.

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avoiding tasks, you’ll

seek them out. You’ll

find yourself working,

or at least thinking

about working, continuously.

h From the

moment you rise to the moment you go to bed,

you’ll be wrapped up in your retail venture.

And when you go to sleep, you’ll dream about

it. You’ll be working harder than ever before –

and loving every minute of it.

RETAILING 101

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Page 62 MAY 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MAY 2021 Page 63


FORUM WORKSHOP

forumworkshop

That truth could lead you to believe you already

know enough about retailing to get your

store up and running.

Maybe so. But whether you’ve dreamed of

owning your own store all your life, hail from

a long line of merchants, or have arrived at this

juncture as a last resort in your quest for selfemployment,

it’s important to take a few minutes

and read this quick review of some basic

concepts behind retailing. At the very least, refreshing

your memory about the processes

you’re about to become a part of will help you

fine-tune the plans for your store and put that

plan into action.

Let’s start at the beginning. Anyone who sells

products to an end user is a retailer. That user,

known as the customer, can be an individual, a

group, or a business. What the retailer does is

actually put the product in a customer’s hands.

The transaction revolves around an exchange

of money, or its paper or plastic equivalent, for

goods. That’s a sale.

The Many Faces of Retailing

While you may think of a retailer as a store

owner, many other types of entrepreneurs can

claim the label: the couple who spend their

weekends at arts and crafts shows selling their

homemade pottery; the consultant who visits

your office, determines the company’s computer

needs, then puts together and sells a

turnkey system; the street vendor hawking costume

jewelry on the corner; and the owner of

the downtown department store brimming

with the latest goods.

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RETAILERS FORUM MAGAZINE | MAY 2021 Page 65


PLATFORM

FORUM WORKSHOP

forumworkshop

Each of these individuals, and everyone else

who sells products at retail, provides muchneeded

services. For consumers, retailers are

the source of almost every product in the market.

For suppliers - manufacturers and importers

- retailers serve as the critical final link

in the product distribution pipeline. The store is

where the product meets the public.

As a retailer, you’ll be

a vital cog in the economic

wheels of the

nation. It’s consumer

purchases that help

drive those wheels. A

good year for retailers

means a good year for

the economy; the two

are forever entwined.

income.

Build Your Own

Watching the Money Flow

The retail marketplace is one of the main channels

allowing the flow of cash through our

economy. For example, suppose a woman visits

a local store and buys a new coat for one hundred

dollars. A portion of that sale covers the

store’s overhead and operating expenses, and

contributes to the store’s income.

Most of the $100 goes to the distributor, the retailer’s

immediate supplier, to cover the retailer’s

cost of the coat. The distributor takes his

cut for handling the merchandise, then pays the

manufacturer. The distributor’s profit from the

sale helps meet expenses, including the salaries

of his staff, and contributes to the distributor’s

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RETAILERS FORUM MAGAZINE | MAY 2021 Page 67


FORUM WORKSHOP

forumworkshop

When the supplier - a


manufacturer or importer -

finally receives the payment

for the coat, it pays

for everything related to

manufacturing it: raw materials,

factory equipment,

shipping, employee salaries and benefits, advertising,

transportation, etc. As it was for the

dealer and distributor, anything left after expenses

is profit.

The actual retail cycle is obviously a bit more

complicated, but that’s basically how it works.

What happens at your store affects people

around the country and world. When lots of

women buy lots of coats, there’s lots of money

moving around. The retailer can give his clerks

a raise and start thinking about a redesign of

the store to attract more shoppers. The distributors

sees enough business to invest in computerizing

operations to handle the volume. The

supplier adds a second shift at her factories to

keep up with soaring demand for coats. She

also designs a couple of new styles to give the

shoppers more selection, hoping an additional

increase in sales will follow.

While retail helps drive the national financial

trends, your store can have an even more

telling and immediate impact on your local

economy. Any successful store owner lives off

the profits from his business. He purchases all

his goods and services, pays taxes, and makes

donations to charity with money generated by

store sales. When his store concept succeeds, he

also creates jobs in the community, giving other

people a livelihood.

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QUALITY • RETAILERS TRUST FORUM MAGAZINE • SERVICE

| MAY 2021 Page 69


FORUM WORKSHOP forumworkshop

FRONTLINE OBSERVERS

As a retailer, your primary value to your suppliers

is in creating a marketplace for their

products. Without stores stocking and selling

its products, a supplier would be forced to develop

some alternative system to reach the consumer.

The expense involved would drain her

resources, demanding more in staff and expenditures

than she could afford. Even then, she

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many consumers as she could with a national

network of independent retailers carrying her

products in every town and city.

One problem with the suppler’s use of distributors

and dealers is that she has little direct

contact with the end users of her products.

Some suppliers strive to offset that knowledge

gap through extensive market research and

consumer focus groups.


Nevertheless, it’s you, the retailer,

who mans the front line

in the consumer market. Day

in, day out, you’ll observe

firsthand what shoppers are buying, and why.

Long before the marketing departments at corporate

headquarters sense a new market trend,

you’ll know consumer attitudes have changed.

Your insight can be of immeasurable use to

suppliers, enabling them to fine-tune their

products to the changing consumer tastes. Its

value will become even more important as new

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MAY 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MAY 2021 Page 71


FORUM WORKSHOP forumworkshop

forumworkshop

THE QUID PRO QUO

You won’t be serving your suppliers in these

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sell. You’ll be demanding product and marketing

support in return for carrying the supplier’s

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$¢$¢$¢$¢$¢$¢$¢

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new shop in town, but once you demonstrate

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In fiercely competitive markets of high-priced

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these retailers placed smaller orders more frequently.

When something moved off the shelf,

they ordered another. And they expected delivery

within days. You’ll be adopting this just-intime

approach from day one.

All retailers look to their larger suppliers

to “presell” recognized brand-name

products through a combination of

advertising and promotions.

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Page 72 MAY 2021 |

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RETAILERS FORUM MAGAZINE | MAY 2021 Page 73


FORUM WORKSHOP

forumworkshop

When the programs work, the store traffic that

results helps all aspects of the retailer’s business.

For local advertising, many manufacturers

offer “co-op” finds to offset the retailer’s

costs of advertising the manufacturer’s products

in local media.

Some also supply product literature imprinted

with the store’s name and location. As enticement

to get store personnel


behind their products, manufacturers

run incentive programs:

Sell so many Brand X

televisions and you “win” a

trip to Hawaii for two.

All these promotions and advertising are designed

to help move products off your store’s

shelves. Consumers shop stores as sources of

those goods. But despite all the ambitious planning

that guides a marketing program, you’ll

serve as the shopper’s main source for product

information.

Most people don’t decide what to buy

until they’re standing in the aisle.

Successful specialty store owners, servicing a

narrow market niche, know everything about

their category of choice and anything related to

it. Shoppers will turn to you and your sales

staff for help in selecting the product right for

them. For the specialty store, this service before

the sale is critical to survival. Once customers

trust your store’s advice, they develop a sense

of loyalty that keeps them coming back.

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Page 74 MAY 2021 | RETAILERS FORUM MAGAZINE


FORUM WORKSHOP

forumworkshop

By default, your store is the consumer’s sounding

board when she has complaints or praise

for a product. To the shopper, you’re accountable

for any purchase made in the store. A

poor-quality product may be the manufacturer’s

fault, but it’s your problem until that

customer is satisfied.

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particular group of shoppers.

Discount stores emphasize price over customer

service. “Hypermarkets” and warehouse clubs

take this approach to the extreme. Pallets filled

with products is about as far as these stores go

in the service category.

In department stores, there’s more attention

paid to the needs of the individual shopper.

They market goods by category in departments

staffed by employees well versed in the products.

Take the department out of the department

store, add breadth to its selection and service,

give it a catchy name, and you’ve got a specialty

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RETAILERS FORUM MAGAZINE | MAY 2021 Page 75


FORUM WORKSHOP forumworkshop

Opening a store for fly-fishing gear, rather than

sporting goods, immediately tells shoppers:

“We are the experts.”

so the prices on all ferrets climb. Black ferrets

sell for more than they ever have, or ever will

again. It’s a banner year for pet shop owners.

RETAIL SUPPLY & DEMAND:

IN THEORY & PRACTICE

Ideally, retail follows the

theory of supply and demand.

Say the summer’s

hot movie features an endearing

black ferret. Suddenly

every kid who sees

the movie wants a black

ferret. Some parents indulge their offspring’s

wants. Pet stores experience an unexpected run

on ferrets. There are only so many ferrets to go

around, though. Demand outpaces the supply,


The theory holds with respect to products that

aren’t widely distributed. When you get into

mass-market products, there’s “intercompetition”

among all classes of retailers for the same

business. Eventually that situation forces someone

to cut prices to boost sales. Better to sell at

a lower price than not sell at all, is how the reasoning

goes. It’s a game only the largest retailers

can hope to win.

As a retailer, you’ll make your money from

the difference between what you pay for

a product and what you sell it for.

continued...

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Page 76 MAY 2021 | RETAILERS FORUM MAGAZINE


FORUM WORKSHOP forumworkshop

This is called the profit margin, and is measured

in points. Points are actually the percentage

above what an item costs you that you’re

able to sell it for.

hat. Maybe you’re the only one in town with a

particular brand or style hat, or maybe you

stock a broader selection of colors. Perhaps

your hats are custom-fitted for customers.

For instance, if you’re a specialty dealer and

you buy a hat for five dollars and sell it for ten

dollars, your margin is one hundred points.

That translates into a 100% markup. If a discount

store pays the same for a comparable hat

and sells it for six dollars, the margin is twenty

points. The volume-oriented discounter must

now sell five hats to realize the same profit you

saw from one.

The immediate advantage is actually with the

discounter. Most people shop price first. For

them to spend more, you’ll need to offer the

consumer some compelling reason to buy your

Before you can begin adding up your profits,

you must settle accounts with everyone else

your business depends on. The landlord, utilities,

employees, advertising, etc. Then, what’s

left is your profit.


That’s not all going to

pay for a family weekend

in the Florida

Keys, however. When

you decide you want

to expand the store, or

add another location,

you’ll need to pay for

that out of profits.

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RETAILERS FORUM MAGAZINE | MAY 2021 Page 77


FORUM WORKSHOP

forumworkshop

Where else, short of a bank loan, can you get

the money? Certainly not from suppliers. Their

main concern is selling you products so consumers

will have a place to buy them. As long

as they’re assured of sell-through at retail, they

can keep their factories running.

The Men & Women In The Middle

Suppliers use a variety of strategies to sell to

and service their retail network. The type of individual

you deal with depends on the distribution

system endorsed by that company.

Some small companies sell direct to dealers

from the factory, without any middle man.

Most suppliers employ some form of sales staff

for handling retail accounts. Anyone representing

a supplier can be considered as a potentially

valuable source of information about that

company, its products, and trends in their industry.

All salespeople get around. They have

regular contact with a variety of retailers, and

develop a good sense of what’s happening in

the marketplace. Milk them for information,

but closely scrutinize what salespeople tell you.

Remember, their income depends on convincing

you to stock what they sell.


Some suppliers employ their own

field sales forces, staffed by regional

sales managers and traveling

salesmen and saleswomen.

They visit stores on a regular

basis, updating retailers on the company’s

products and promotions, and offering free advice

on how to sell even more of their products.

continued in next issue ...

Page 78 MAY 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MAY 2021 Page 79


Start Your Own

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Page 80 MAY 2021 | RETAILERS FORUM MAGAZINE

• Surplus Business Equipment

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RETAILERS FORUM MAGAZINE | MAY 2021 Page 81


BUY ALL YOUR

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Page 82 MAY 2021 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MAY 2021 Page 83


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Page 84 MAY 2021 | RETAILERS FORUM MAGAZINE


RETAILERS FORUM MAGAZINE | MAY 2021 Page 85


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Page 86 MAY 2021 | RETAILERS FORUM MAGAZINE


The Complete Guide to Making Money at Auctions!

AUCTION

SOURCES

REVEALED!

The Auction Buyers Directory

providing Names, Addresses, Phone numbers and ALL the Information You Need

to locate Auctions throughout all 50 states

Government agencies continually seize billions of dollars of illegal merchandise. Due to this enormous

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RETAILERS FORUM MAGAZINE | MAY 2021 Page 87


Trade

MaGaZINeS

Trade Magazines

Swap Meet

This exciting monthly magazine

connects flea market vendors with

wholesalers across the United

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merchandise and services to

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It provides excellent resources for

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a bonus Directory of Flea

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includes full addresses, days of operation,

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Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00

Page 88 MAY 2021 | RETAILERS FORUM MAGAZINE

Page 88 88

Retailers Forum

SoloMayoreo

“I Can Get

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ADVERTISING SPACE AVAILABLE

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Page 89

RETAILERS FORUM MAGAZINE | MAY 2021 Page 89


USA Closeout Directory

Now, more than ever, it is essential for the success of your merchandising business to buy

goods at the lowest prices possible. Our best-selling

USA Closeout Directo-ry shows you how and most

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Closeout Directory - $29.95

Dollar Store

Merchandise Guide

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Directory of Smoke Shops

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1-800-635-7654

Page 90

Page 90 MAY 2021 | RETAILERS FORUM MAGAZINE

Business Directories


Imagine

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How to Find,

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Surplus and

Liquidated

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This exquisite directory will bring the

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Order No. FJ $29.95

Business Directories

Hobby & Craft

Suppliers Guide

The crafts industry is one of the hottest-growing

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www.bizbooks.org

Page 91

RETAILERS FORUM MAGAZINE | MAY 2021 Page 91


Wholesale Gift Guide

A Great resource to locate higher end

decorative merchandise. This gigantic

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guide to finding suppliers for gift products.

Listed by category, over 4,000

leading wholesalers and manufacturers

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You’ll refer to this on a daily basis to

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Order No. GG Gift Guide $39.95

Annual Guide to the

Licensing World

Here is an incredible Directory that

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These are the sources that you would

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Catalog size, number of catalogs mailed,

sales volume and key executive names are provided for ease in marketing

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Order No. 159237-156-6 1,900 pages $450.00

BUCKS FOR BLING

Sourcing For Jewelry

Makers Directory

Up-to-date and easy-to-use directory

solving your jewelry materials sourcing,

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If you are considering your own line

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Accessories

Sourcing Directory

The comprehensive directory provides

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Order No. 121 $150.00

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1-800-635-7654 Page 92

Business Directories


APPAREL

BUSINESS DIRECTORIES

Fabrics, Services, Trims

This up-to-date directory solves your

production sourcing and contracting

needs in the Americas. The sourcebook

includes: sewing, cut-n-sew, and finishing

contractors and apparel production

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This directory will help you put your

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Order No. 0971486743 $125.00

A complete and updated guide listing

over 2,600 nationwide suppliers of all

types of domestic and imported fabrics,

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Listings include sales manager’s

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Apparel Contractors (USA Edition)

1-800-635-7654 Page 93

Directory of Brand Name Apparel

Manufacturers

Updated and easy-to-use directory

listing brand-name label manufacturers

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Order No. 0971486751 $135.00

RN & WPL Encyclopedia

A comprehensive listing of every Registered

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ever issued by the Federal Trade Commission

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manufactured and/ or sold in the U.S. Over

126,500 records including contact information

for more than 31,500 manufacturers,

importers and wholesalers of apparel

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names & titles, street addresses, phone &

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type of business and product information.

Order No. RN8. Directory $285

Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to

Wholesale Fabrics & Trims

Upj-to-date guide created specifically for the smaller design houses and home sewing

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require 0 to 500 yards as a production order. Book lists low-minimum and in-stock

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Order No. A-106 $65.00

Apparel Business Directories

RETAILERS FORUM MAGAZINE | MAY 2021 Page 93


FORUM PUBLISHING CO.

383 E. Main St. Centerport, N.Y. 11721

T: 631-754-5000

F: 631-754-0630

E: ForumPublishing@aol.com

Credit Card ORDERS: 800/635-7654

FAX ORDERS: 631/754-0630

INQUIRIES: 631/754-5000

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Order by phone

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You’ll save time ordering by phone instead

of mail. Speak with our knowledgeable

salespeople who will assist

you in placing your credit card order. If

you have questions about our products,

call Customer Service: (631)754-5000

Mon-Fri 10am-5pm EST.

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Order by mail

Please complete all information so we

can fill your order promptly. We gladly

accept checks, money orders and

major credit cards. If charging from

your credit card, please SIgn the order

form where indicated and supply

your complete number and expiration

date. Sorry we do not accept C.O.D

or stamps. Checks must clear bank

before orders can be shipped.

Order by Fax

631-754-0630

When charging purchases to your

credit card, it is easy to send us your

completed order form via Fax

Delivery Information

Books and cassette programs will be

shipped within 1-5 working days.

Allow 6-8 weeks for magazine subscriptions

Order Online

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We download orders hourly and

process within 24 hours.

Sales Policy

Books and Cassette programs are

sold as information only and are

guaranteed as represented in this

catalog. All items in this catalog

are sold on a non-refundable basis.

NAME _________________________________________________________________________________________________

ADDRESS_________________________________________________________________________________________________

CITY_______________________________________________________________STATE

ZIP

PHONE NUMBER (_______) ______________________________ EMAIL ___________________________________________

What Books Would You Like?

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ALL ORDERS ADD $7.00 1st BOOK

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CANADIAN $4.00 EA. SHIPMENTS: ADD’L $11.00 BOOK 1st BOOK

$ 8.00 EACH ADDITIONAL

Orders for SAMPLE COPIES of magazines:

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DO NOT OR UPS ACCOUNT add shipping NUMBER ONLY charges

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CANADIAN SHIPMENTS:

$11.00 1st BOOK • $8.00 EACH ADD’L

OUTSIDE OF USA:

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NYS SALES TAX

SHIPPING

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