The Luxury Network International Magazine Issue 04
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The Most Luxurious
Ski Chalets In The World
For Your Dream Holiday
DELUXE HOLIDAY EDITION
ISSUE 04 | JAN - FEB 2018
Editor
NOTE
Dear Valued Reader,
It is our privilege to welcome
you to the latest edition of
TLN Magazine, your gateway
to the latest news in the
world of luxury! Through this
bimonthly publication, you will
be able to stay abreast on the
latest high-end products, services,
and trends globally.
In this edition, you will have an
overview of some of our
international members from
different luxury industries. You
will also witness some high-end
events from
influential brands. Watch out for
the upcoming issues, we are
going to take you in to a deeper
journey to explore more detailed
topics that cover a range of topnotch
brands from the luxury
industry. We will also feature some
of the exciting affinity marketing
projects that The Luxury Network is working on.
You may take this publication as your personal lifestyle guide to the
products and services to live the
lush life and activities you truly deserve.
Ambassador Fares Ghattas
Editor-in-Chief / Global CEO
HIGHLIGHTS
JAN - FEB 2018
The Pony Club
(Singapore Polo Club)
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Proshade Kenya
REALTY
FG Realty Qatar
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HELP YOU
AKE THE
HT MOVE
hone: +974 4042 7114
obile: +974 3324 4344
mail:
bsite:
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The Most Luxurious
Ski Chalets In The World
For Your Dream Holiday
TLN Australia
Travelling in Style
with Mercedes-Benz
81
86
Alexander James
and Sunseeker London
Collaboration
Exclusive Bordeaux Wine Tasting
With TLN New Zealand
Members
90
92
TLN Russia Hosts Directors
New Year Event
B U O N N A T A L E
The Art of Gifting
Art makes a timeless gift for a loved one and is a perfect opportunity
to buy something that is unique and handmade.
Art makes a timeless gift for a loved one and
is a perfect opportunity to buy something
that is unique and handmade. A collection of
small, beautiful Aboriginal and Contemporary
artworks is beautifully showcased at Mitchell
Fine Art and offers the solution for that hard
to buy person.
With all works under 1m in width and height
the exhibition features art works on a small
scale showcased in a salon style hang.
Large groupings of paintings, watercolours
and ceramics are all presented together in a
visually stimulating display.
Salon-style hanging dates back to 17th
century Paris and involves grouping art
pieces together. With no rules on how to
display works salon hanging offers the
advantage of following simple colour
combinations or a theme for a wall.
The gallery also holds a series of exhibition
openings and artists talks providing the
opportunity to engage with the artists and
learn about their artistic practices and
inspiration.
With an extensive inventory of high-quality
artworks and the business’ long-term
expertise in the art world Mitchell Fine Art
delivers a quality experience for anyone
visiting the gallery.
Mitchell Fine Art is located at 86 Arthur St,
Fortitude Valley, Brisbane. The gallery can
be followed on Facebook or Instagram or
sign up to the gallery’s mailing list to receive
information on exhibitions and events.
Viewers are inspired to not think big but to
take time to look at the smaller things and
to be encouraged to be adventurous in
displaying art. ‘Petite’ demonstrates how art
lovers and enthusiasts can start small and
create their own works of art.
Mitchell Fine Art is a modern new gallery
in Fortitude Valley in Brisbane. The gallery
showcases a selection of Australia’s leading
Contemporary and Aboriginal artists and
presents an annual calendar of solo and
group exhibitions.
p: +61 7 3254 2297
e: admin@mitchellfineartgallery.com
www.mitchellfineartgallery.com
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TIMELESS.
THE NEW ASTON MARTIN DB11 HAS ARRIVED.
DB11.ASTONMARTIN.COM
Official government fuel consumption figures in US mpg for the Aston Martin DB11: urban 15; extra urban 21; combined 17. CO2 emissions 386 g/mile. The mpg/fuel
economy figures quoted are sourced from official regulated test results obtained through laboratory testing. They are for comparability purposes only and may not reflect
your real driving experience, which may vary depending on factors including road conditions, weather, vehicle load and driving style.
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For example, if you bought a property for $300,000, you could earn 150,000 Qantas Points. *You must be a member of the Qantas Frequent Flyer program to earn points. Membership and the earning and redemption of points are subject to the
terms and conditions of the Qantas Frequent Flyer program available at qantas.com/terms. By purchasing an eligible property through an accredited real estate agent of LK Property Group, members could earn Qantas Points. Points will not be
earned on any government taxes and charges paid, including stamp duty. The Property must be purchased through a real estate agent accredited by LK Property Group. “Eligible property” means a new residential property that: 1. Developed
by LK Property Group and 2. has been identified by LK Property Group or its accredited agents as a property for which purchasers are eligible to earn Qantas Points; and 3. has been purchased from an agent accredited by LK Property Group
(a list of accredited agents is available at www.lkproperty.com.au). You must provide your Qantas Frequent Flyer membership number to the accredited agent prior to the payment of the deposit. Qantas Points will be credited to the nominated
Qantas Frequent Flyer account(s) (a maximum of 20 accounts may be nominated) in two stages. Stage 1: upon the contract becoming unconditional and full deposit being paid. Stage 2: upon settlement of the Property and the balance of the
purchase price being paid. Points will be credited to the Qantas Frequent Flyer account(s) within 6 weeks after payment has been received under each qualifying stage. To find out more, visit www.lkproperty.com.au. Maximum stamp duty savings
are achieved by signing a purchase contract for an apartment prior to the commencement of construction. This offer applies to all contracts signed on or after 01/01/17.
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The NEW expedition class:
New state-of-the-art expedition
ships explore remote
destinations of the world
It may seem as though the entire world has been explored, however, genuine voyages of discovery are
still possible. With its two ships, the 5-star HANSEATIC and 4-star BREMEN, Hamburg-based Hapag-Lloyd
Cruises has been operating successfully in the luxury cruise expedition segment for over 25
years.
In 2016, looking to achieve 5-star luxury standards, Hapag-Lloyd Cruises announced news of two newbuild
expedition vessels, HANSEATIC nature and HANSEATIC inspiration, the latter to be operating for
the international, English-speaking marketplace. Following 20 months of construction, these are scheduled
to launch respectively in April of 2019, HANSEATIC inspiration in October of that year.
The 230-guest, state-of-the-art HANSEATIC inspiration will be cruising in untouched, unspoilt polar regions,
not only in the Arctic and Antarctic but also in warmer water destinations such as Cape Verde, the
Great Lakes, South America and Amazon. HANSEATIC inspiration’s adventurous guests can look forward
to a choice from short, 4-day cruises to the Frisian Islands, or the longer, 20-day expedition trips to the
Arctic and Antarctic. Expedition Amazon from Belem to Iquitos sails upstream on the Upper and Lower
Amazon with numerous expedition activities and Zodiac landings. After almost a decade, Hapag-Lloyd
Cruises will be returning in the summer of 2020 to the Great Lakes in North America. A retractable bridge
wing, the special design of the HANSEATIC inspiration, makes it possible for the ship to pass through the
narrow locks in this region.
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Alongside the highest ice-class for passenger ships, PC6, the 17 Zodiacs, some of which will have eco-friendly
electric drive systems, will make it possible to land in otherwise inaccessible expedition areas that do
not have landing stages; and there will also be a marina at the stern for warm-water activities such as
kayaking and stand-up paddling.
Relaxing on board after exhilarating outdoor experiences, the spa, beauty and fitness area await; an Observation
Deck and Lounge as well as an interactive Knowledge Studio. HANSEATIC inspiration will boast
three restaurants - with no extra surcharges applying and with flexible dining times and seating. “Inspired
by nature” is the creative concept, which sets the highest standards in interior design with organic materials,
colours and shapes, as well as in the spacious, experience-oriented design of the external deck.
A particularly innovative feature is the extendable glass balconies on the Sun Deck, when guests will feel
like they are floating above the water; and in the 120 spacious, outside suites and cabins - with six different
types to choose from - large panoramic windows and balconies enable guests to be so close to nature.
Guest can even stand on the deck track on the bow of the ship - front row seats for viewing natural wonders,
even closer than the Captain himself.
UK Reservations: 0800 0513829 (English-speaking hotline)
hl-cruises.com
December 2017
47
Experience the Extraordinary
Kauri Cliffs
Cape Kidnappers
Heletranz is renowned for creating unique, tailored
excursions where anything’s possible—turning your
dreams into a once-in-a-lifetime experience.
We specialise in creating exclusive experiences
for discerning travellers and New Zealand is our
playground. Home to some of the world’s finest golf
courses and lodges, the keen golfer will be spoilt for
choice. Let us take you on a stunning scenic helicopter
flight to one or more of these idyllic spots, maybe with
a stop at a vineyard on Waiheke Island.
Man O’ War Vinyard
This is the ultimate luxury—there is no better way
to see New Zealand than from the skies and it is our
commitment to quality with a personal touch, that
ensures your experience will be seamless from start to
finish.
Tantalus Estate
HELETRANZ
Web: heletranz.co.nz Email: info@heletranz.co.nz Phone: +64 9 4153550
COST EFFECTIVE OFFICES
Home and Away
Struggling to commit to that much needed holiday due to a house move?
You can do both, with Home Move Consultants.
The Home Move Consultants
As Dorothy from The Wizard of Oz once said, there really is no place like home.
Home Move Consultants understand how important this statement is – it is, after
all, an ethos they associate with. They recognise how important it is to get away
from the day-to-day, and take a break. Understandably, it might be considered
completely reckless to contemplate a holiday while planning a big house move.
These two lifestyle choices do not a happy union make.
Stop there. Don’t cancel your dream trip just yet. Home Move Consultants can
make it possible to have your cake and eat it too. Home Move Consultants offer
more than just relocation services. They offer bespoke home moving packages that
are tailored to every individual - managing as little or as much of your home move
as you’d like. From packing and acquiring appropriate storage facilities, to hotel
bookings and the cleaning of all household linen. In fact, if you advise Home
Move Consultants on what you need, then they can offer an extensive personalised
package.
Deborah Robinson and Charlotte Hepworth are the brains behind Home Move
Consultants. They are both experienced business owners with a passion for
delivering a bespoke luxury service. Between them they have many years’ of
positive results gained from working with individual clients and managing
projects.
Their ‘little black book’ of contacts reads like a who’s who of relocation
excellence. From local companies to large, well-established businesses, Home
Move Consultants work with the best estate agents, interior designers and
removalists, to ensure clients have access to a secure, reliable network of
professionals that offer complete peace of mind with their home move.
Home Move Consultants take great pride in their dedicated, service led approach.
So, while you kick back and enjoy your sun downers on that much needed
get-away, Home Move Consultants can guarantee that on your return all furniture
will be in place, beds will be made and there will be a bottle of wine, ready for
toasting new beginnings in your new home. Home Move Consultants want you to
relax and enjoy your move under their professional care and attention. Their aim
is to make a stressful experience, a stress-free one. So, what are you waiting for?
Let’s get that holiday booked. We’ll have your new house ready for you on your
return..
For more information on the services offered by Home Move Consultants, visit
their website at www.homemoveconsultants.co.uk or call Deborah / Charlotte on
+44 7855 313097 You can also find the Home Move Consultants on Facebook,
Instagram and on Twitter @homemovegurus
The most luxurious
ski chalets in the world
for your dream holiday
Nothing can beat a luxury
ski chalet vacation: so now
is the time to reserve your
dream chalet for the holidays.
We’ve hand-selected 4 outstanding
chalets to provide a glimpse
into the most exclusive ski locations
in Europe, designed to inspire
your own dream chalet holiday
for 2017/2018.
4) Chalet Les Anges, Zermatt.
Weekly rental price:$45,000
Chalet Les Anges is an outstanding
and elegantly composed chalet,
designed by the renowned
interior architect Magali de
Tscharner. The chalet features
reclaimed wood throughout and
is spread over three spectacular
floors.
Great care has been taken to create
a warm and cozy ambiance
utilizing the expertise of leading
international lighting consultants.
Its modern contemporary
52
style with the highest quality natural
fabrics is counterbalanced by
the symmetry of the furniture to
enhance the feeling of warmth
and luxury.
Chalet Les Anges in Zermatt
sleeps up to 14 people across 7
luxurious bedrooms and offers
luxury living at its peak.
3) Chalet Marco Polo, Val d’Isère.
Weekly rental price:$55,000
Some say: one of the most beautiful
chalet in the world.
Marco Polo is a world class
uber-luxurious chalet. Situated
in the heart of Val d’Isère yet
set back from the main road, the
chalet gives you privacy plus easy
access to the center of this high
altitude resort. A true masterpiece
of style, the Marco Polo has
combined contemporary and traditional
materials to create a chalet
like no other.
Rich and sumptuous, it has a lavish
interior that quite literally
energies with the light from its
chandeliers. Faux fur, engraved
wood and rustic stone features
pervade the main rooms, but the
real hidden treasure is the wellness
suite.
This slope-side chalet even has
its own games room, with a dedicated
snug for wine and cheese
tasting, which makes for an elegant
entertaining space. It’s
bound to be love at first site for
guests seeking an intimate, indulgent
break in a luxurious chalet in
Val d’Isere.
2) SHL Lodge, Meribel.
Weekly rental price:$60,000
This is a fabulous choice for a
luxury family ski holiday.
The SHL Lodge in Meribel is the
traditionalist’s haven. Though it’s
filled with contemporary design
features, the interior feels like
something straight out of a fairytale.
The architecture is reflective
of the classic Savoyard style,
and the fittings, which include
a beautiful stove and expansive
wooded dining table, iterate the
rustic motif that makes this the
perfect alpine retreat.
The living area is a sensation, with
floor-to-ceiling windows providing
spectacular views of the
Chaudanne slopes to be enjoyed
as you congregate around the
roaring fire on the giant leather
sofa.
1) Art Chalet, Courchevel 1850.
Weekly rental price :$190,000
Whomever thought that mixing
Picasso with a French Chalet
would be a good idea is a genius.
Bold, contemporary and ultra-stylish,
it’s filled with
avant-garde paintings, sculptures
and designer furniture and
fittings.
The 20,400sq ft chalet, located
above Courchevel 1850, can be
easily described with one word,
extravagance with a weekly rental
price of $190,000 a week. No
wonder the regulars are Prince
William and Kate Middleton, the
Beckhams, George Clooney, Roman
Abramovich and Giorgio Armani.
Nothing less than spectacular, the
chalet offers an expansive waterfall
swimming pool, as well as a
private nightclub, a cinema room,
a gym, a games room and a casino
room. These four full floors of extravagance
will have you cutting
your ski sessions short to come
back and enjoy your spectacular
lodgings. In-house staff will make
your trip unforgettable.
Article written by: Aline Fakhry
53
Join the Diplomatic
Council Gala 2018
February, 2nd, 2018,
Frankfurt (Germany)
Please register at
www.diplomatic-council.org/gala2018
Inspired by Ms Irene Ho, Head of DC Mission Singapore, CEO The Luxury Network Singapore
Artworks and Graphics by kreativrudel, recommended advertising agency for Diplomatic Council members
Text by euromarcom, recommended public relations agency for Diplomatic Council members
Welcome to the
most exclusive spot
in the Mediterranean.
Executive Double Room with Sea View
IBEROSTAR Grand Hotel Portals Nous *****
Portals Nous, Majorca
A beachfront 5 star ‘Adults Only’ Grand Boutique hotel where all your dreams will come true. It stands just
a short distance from Puerto Portals, one of the Mediterranean’s best-known marinas and next to one of
the top golf clubs, the Real Club de Golf Bendinat. The hotel is the work of Marcel Wander’s, one of the
world’s leading designers, who has skilfully turned the entire hotel into a work of art. The facilities include
four gastronomy spaces, a magnificent 650 m 2 Biospa, an original range of themed rooms and truly exclusive
amenities such as a butler service, personal shopper or yacht hire. An authentic dream for everyone who
delights in luxury and sheer pleasure.
Stargazer Suite
Biospa
Follow us on:
IBEROSTAR Mallorca
@iberostarmca
www.iberostargrandhotelportalsnous.com · +34 971 99 80 60
Independently voted as one of the World’s Top 100 Interior Designers
in the Andrew Martin Awards 2016 and 2017.
Please contact us to arrange your free design consultation
0800 7887 7604 www.aji.co.uk
C
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+961 3 18 28 44
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Boatsters opens world’s first
yacht office on a Pershing 88
The company Boatsters.com,
a global rental platform for
yachts & boats is moving
their office from Amsterdam to
the Mediterranean sea working
remotely on a superyacht, the
Pershing 88. They are the first
‘startup’ company in the world
that has opened an office on a
yacht. By making a deal with one
of their clients, the owner of the
yacht, they now rent out boats,
sleep and have meetings on their
own ‘aqua office’ while they sail
from harbour to harbour, from
client to client renting out boats.
62
Prestige 88 owner
The owner of the Pershing 88
is Roberto Vazquez. In 2014 he
bought the ship with Lengers
Yachts, a yacht dealer from Europe.
The owner of Lengers is
the uncle of Nick Gelevert, the
founder of Boatsters. The yacht
is being rented out through Boatsters
for a few years now. Based
on the personal and business relationship,
Boatsters was able to
make a deal with Roberto in order
to move their office to the
yacht. Vazquez: ‘Boatsters is not
only a charter company, they
have a new life concept which is
about enjoy and improve your life.
When I met the young partners
a while ago, I believed in them.
They charter my yacht with success
so I trust them. If you want
to enjoy your life, you have to be
a Boatster, just like them’.
Yacht office
The Pershing 88 is a perfect yacht
to have an office on. It has two
double rooms and two twin cabins
with an already existing office
space available downstairs
at the ship. To make room for the
Boatsters team, they’ve decided
to combine one double bedroom
with the office space and salon to
make sure the team has enough
room for day to day tasks.
The Pershing 88 can go 38 knots
at maximum speed and has a
cruising speed of 36 knots. Because
Boatsters has a lot partners,
clients and events to attend
to, the Pershing 88 is an ideal
way of transportation. For fun
purposes the ship also has a tender
with water ski facilities and
meetings can be held at the front
and rear deck.
Harbour to harbour
The yacht office is moored in
Mallorca, cruising to all the major
harbors such as Menorca, Ibiza,
and Formentera, as well as all the
coasts of the French and Italian
Riviera. This year the Boatsters
team will remain in the Mediterranean
Sea, afterwards the yacht
is transferred to the Caribbean
Islands. By moving the yacht office
along with the boating seasons
spread over the globe, Boatsters
keeps close to its direct
target audience; the local boat
owners, fleet operators and their
rental clients. The live itinerary
and location of the office yacht
can be found on the website of
Boatsters.
About Boatsters
Boatsters is a world leading rental
platform for yachts and boats,
with a portfolio of over 10,000
rental boats spread across 63
countries. By developing an innovative
solution for the maritime
industry, they made it possible to
rent a boat as simple as booking a
hotel room.
Their hybrid business model provides
owners the possibility to
rent out their boats and yachts
through the platform. Moreover,
with the significant marketing
power of Boatsters, fleet operators
are also being provided with
extra customers by listing their
fleet on the platform. This unique
offering combination gives the
renter the opportunity to experience
the charm of renting with a
local boat owner or take advantage
of the professionalism of the
affiliated partners of Boatsters.
With the recently launched new
label dubbed Boatsters Black,
luxury yachts starting from 60 ft
and upwards are now available for
those clients with high demands
and standards. Both owners and
renters benefit from a global concierge
service that takes care of
all demands and special wishes.
Through its innovative digital
platform and influence, Boatsters
connects customers to any boat,
anywhere, anytime, making boating
fun for everyone.
www.boatsters.com
63
THE IMPERIAL RANGE
First Class Service at the Touch of a Button
Connect Guests and Staff with our standard and bespoke
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Private Residences
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I N TROD U C ING
THE N EW H ALLM ARK OF WELLBEING
Welcome to the new private members’ wellness club, where your health and wellbeing are our priority.
Come and experience our unique club, our team would be delighted to meet you.
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summer
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For more information, visit europa2-summer-specials.com
* Simply sign up for our very
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Advice and bookings at your travel agency
or at Hapag-Lloyd Kreuzfahrten GmbH,
Ballindamm 25, 20095 Hamburg, Germany,
hl-cruises.com, service@hl-cruises.com.
Free phone 08000 513829
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Investment opportunities at your
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Registering to become a member of our network
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Please note that investments of this nature carry risks as well as potential rewards.
Envestors Limited is Authorised and Regulated by the Financial Conduct Authority (FCA) in the UK. Firm Reference Number (FRN) 523592.
People don’t
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they connect to the
way brands make
them feel.
In a world of content consumers, it’s vital to stand out.
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It’s shareable, memorable and highly emotive.
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Enquire now for an evaluation.
T: +44 (0) 20 7846 0103
E: jemma@luxurymarketinghouse.com
W: luxurymarketinghouse.com
Luxury Living on the Banks of the Thames
One Tower Bridge offers a five star living experience on the South Bank, with one of the world’s most iconic landmarks
as its backdrop. A plethora of exciting new retail and commercial signings including Bridge Theatre, London’s largest
new theatre in 40 years, The Ivy restaurant and Tom Simmons will make One Tower Bridge the most sought after
destination in London. Our most recent restaurant to open up is the Coal Shed, who are known to use hot coal
cooking for their meat and fish dishes.
2 and 3 bedroom apartments available. Prices from £3,650,000
For more information or to book your appointment call +44 (0)20 3930 2693 or visit: www.onetowerbridge.co.uk
Prices and details correct at time of going to press.
www.onetowerbridge.co.uk
Proud to be a member of the Berkeley Group of companies
for your future
LIVE THE LIFE
12–15 APRIL 2018
ONE°15 MARINA SENTOSA COVE
SINGAPORE
EVENT ORGANISER VENUE HOSTS SUPPORTED BY HELD IN
TLN
News
The Luxury Network New Zealand
Celebrates Success with Heletranz
and Tantalus
Heletranz Helicopters together with our newest member of The
Luxury Network, Tantalus, held an event at Heletranz HQ in Albany
purpose built hanger
Members and guests were able to have an inside look into how luxury
travellers experience New Zealand whilst enjoying wine and craft beer
from Tantalus Estate.
74
TLN
News
During the evening, business cards were collected
as entry into the lucky prize draw which gave ten
the Auckland Sky Tower.Also, one lucky guest
received a VIP heli-dining experience at Tantalus
Waiheke Island and a fabulous lunch in Tantalus
Estate’s restaurant.
75
TLN
News
A Luxurious Partnership with Mitchell Ogilvie,
Electronic Living, Bird In Hand, Urbane and
Kanga Coaches
The Luxury Network Queensland exclusive
members and clients event was held
Thursday 5th October 2017 at Mitchell
Ogilvie Menswear store located in Brisbane. This
evening was hosted in collaboration with members
Electronic Living, Urbane and Bird in Hand.
Together, it was an evening about the latest
technology, achievements, wine tasting and
upcoming events.
Mitchell Ogilvie showcased their Canali suit. It
wasn’t just any kind of suit. This suit was designed
perfect suit. The best part about the suit is that
its water and stain repellent. Best of all the suit is
crease proof. Men can travel in style knowing their
suits can be transported in suitcases versus the
traditional hand-carry method.Electronic Living
featured their TV mirror technology. Disguised
as a mirror and perfectly framed on a wall, this
tv mirror is the perfect prop in any home, retail
or corporate environment. Electronic Living was
for Best Integrated Home Levels I & III and Best
Home Cinema Level III. Damian Cavanagh, Owner
of Electronic Living was also awarded the Golden
the connect technology and systems integration
the emerging and connected technologies market.
76
TLN
News
Urbane was on hand serving premium catering to
our guests. Urbane was awarded 2018 Three Hats,
Number 27 Australian Gourmet Traveller Top 100
Restaurant in Australia and number 1 in Queensland.
As part of The Urbane Group and only a few weeks
to go, Urbane announced their annual Melbourne
Cup event would be held this year at The Euro
Restaurant with award-winning hospitality and
all the trackside action live on the big screens. As
part of their successful event, they are proudly
supporting Starlight Children’s Foundation to raise
funds for a good cause.
Bird In Hand served up an extensive wine range from
their Blue-Gold Award Winners and Top100Wines,
won at this years 2017 Sydney International Wine
Competition. These included Nest Egg Chardonnay,
Two in a Bush Sauvignon Blanc Semillon, Merlot
Cabernet and Sparkling Pinot Noir.
A surprise shout out went to Paul Treloar, Managing
Director of The Luxury Network Queensland
celebrating his birthday just two days earlier!Guests
were later transported in the Kanga’s super-coach
to continue into the evening at Urbane. Creating a
unique experience it was!
77
TLN
News
The Luxury Network New Zealand B2B Working
Breakfast at NEXT GEN
The Luxury Network NZ recently held a working breakfast at Next Gen Health and Lifestyle Club, in
Auckland, to discuss digital communications for the luxury sector.
Digital Communication has become integral to reaching consumers globally, but we wanted to look at how
this is achieved with a HNW and UHNW audience and talk to a few experts who can provide us with insight
Leanne Prichard, who has recently joined The Luxury Network to assist with business development.
Leanne has recently returned from 22 years living in London and has over 25 years’ experience in the
UHNW clients. Most recently with Coutts Private Bank as their in-house luxury specialist and at Harrods
Personal Shopping as their Business Development Manager.
Leanne talked us through her knowledge of the global luxury consumer; what sets them apart from
other consumers, their expectation levels and how we need to engage with them in order to build trust,
78
TLN
News
Leanne also shared with us some digital tools she
developed with her team at Harrods to engage
with a sophisticated, HNW client and build
lasting, productive business relationships. This
focused on everyday digital comms including
text, whatsapp, wechat and email content as well
as the concept of private Instagram accounts
that allow personalisation for a high value client.
Leanne will also be working with The Luxury
Network and offering business consultancy
advice to our members.
Christie Hall, NZ Ernst & Young Law Leader, gave
us valuable insight into the legal implications
behind digital communication and database
management for luxury businesses. With EU legal
changes around data protection requirements
and the introduction of the GDPR in 2018,
which may have implications for NZ companies
in the long run – this information is critical to
compliance and best business practice.
Our last guest was Kris Lal, Director of Social Curator – a new agency specializing in social media
Kris recently won the #AirpointsEscape campaign for Air New Zealand. Kris talked us through the changing
world of Instagram (which apparently moves forward every 7 days!) and how best to maximize engagement
highlighted available metrics and analytical tools in using Instagram and ensuring we are engaging with an
What was evident from all three speakers, is that we need to embrace digital communications in order to
both retain and acquire new luxury clients and be extremely mindful of the characteristics presented by
this unique audience in how we connect and engage with them.
79
TLN
News
The Luxury Network Dubai & Abu Dhabi
Luxury Open Day EvenT
Highlights of the latest luxury event organized by The Luxury
Network Dubai & Abu Dhabi in Partnership with Luxhabitat,
Bentley Emirates, Ascots & Chapels, Soneva Resorts and The
Macallan for over 100 HNWI.
Our event partners and their clients enjoyed the finer things in life in
an exclusive luxury villa in Al Barari with a Bentley test drive. They unwound
with a cigar and savored The Macallan Single Malt Whisky and
dressed to impress with Ascots & Chapels.
80
TLN
News
The Luxury NetworK
Australia
Travelling in Style
with Mercedes-Benz
On Thursday November 23, Mercedes-Benz
Melbourne Airport Express hosted a superb
event ‘Travelling in Style’ showcasing luxury
travel by air land and sea.
The event was curated by Richard Bunting from
Luxury Travel Magazine and provided guests with
an overview and insight into why The Luxury Network
Members Qatar Airways, Silversea Cruises and
Abercrombie & Kent are leaders in the luxury travel
industry, their offerings and what makes them
unique.
Over the next few months anyone who purchase
a vehicle from Mercedes-Benz Melbourne Airport
Express will have the opportunity to win two business
class airfares with Qatar Airways to a European
destination of their choice
81
TLN
News
The Luxury Network
Queensland Jolly Ol’
Christmas Celebration
On the 29th Nov 2017, The Luxury Network
Queensland hosted a festive Christmas celebration
with their partners and friends at
the Brisbane Marriott Hotel. Ronnie Yap, CEO of
TLN Queensland gave a warm welcome speech and
congratulated all the partners for a spectacular year,
collectively embracing the spirit of Luxury Lifestyle
Experiences. Queensland had tripled the engagement
level, working with partners to create exquisite
and memorable experiences in 2017. The partners are
truly reaping the tangible benefits from these experiences.
Before closing the official part of the evening, MD Paul
Treloar thanked everyone for their support and was
excited that 2018 would be a huge year. With more
than 6 major events earmarked and plenty more already
in the pipeline, it is really exciting to roll out the
luxury experiences right across the state from North
Queensland down to Sunshine Coast, Gold Coast
and the State Capital Brisbane. With Commonwealth
Games on the horizon will be officially launched in
4-15 April 2018 at the Gold Coast, TLN Queensland is
right where the action is, bringing with them some
amazing line-up of ultra luxurious events.
The evening continued on with free flowing champagnes,
wines, delicious food and quality networking
before closing off the function with surprise lucky
draw prizes worth more than $10,000 on the night!
Prizes were donated by our partners which includes
Anna Rubin Fine Artist, Yachtshare, Mitchell Ogilvie,
Brookwater Golf and Country Club, Adagold Luxe,
Brisbane Bullets and DeRucci. It was a truly memorable
evening for the winners of these amazing prizes!
There is more to taste
Lavazza is distributed in Qatar by
International Foodstuff Group (IFG)
Email: lavazza@ifg.com.qa
Phone: +974 4485 8000
MEMBERS
Affairs
Qatar Airways Continues Asia Expansion
With Additional Frequency To Bangkok
Qatar Airways is continuing its expansion
in Asia by adding an additional
flight to Bangkok, providing
its passengers even more flexibility in
visiting the Thai capital.
The new service to Bangkok, which
commences on 25 March, is part of the
award-winning airline’s continued expansion
in Southeast Asia, following
its launch of direct service to Thailand’s
Chiang Mai late last year. The airline is
also preparing to launch direct service
to the Thai city of Pattaya later this
month, as well as service to Penang,
Malaysia in February.
Qatar Airways Group Chief Executive,
His Excellency Mr. Akbar Al Baker,
said: “We are delighted to announce
this additional service to Bangkok, one
of Southeast Asia’s most popular destinations.
With our recent inauguration
of direct service to Chiang Mai, and
our upcoming launch of direct flights
to Pattaya later this month, we are
pleased to now make it easier than ever
for our passengers to visit the Land of
Smiles.”
“Thailand is one of our most popular
destinations, for both leisure and business
travelers alike, and we will continue
our efforts to provide our passengers
even more opportunity to experience
this captivating country.”
Qatar Airways currently operates 14
times per week to Phuket, daily to Krabi
and four times per week to Chiang
Mai. The additional service to Bangkok
will take the number of weekly flights
to the Thai capital to 42.
As well as being voted Skytrax ‘Airline
of the Year’ by travellers from around
the world, Qatar’s national flag carrier
also won a raft of other major awards
at the 2017 ceremony, including ‘Best
Airline in the Middle East,’ ‘World’s
Best Business Class’ and ‘World’s Best
First Class Airline Lounge.’
Qatar Airways operates a modern fleet
of more than 200 aircraft to a network
of more than 150 key business and
leisure destinations across Europe,
the Middle East, Africa, Asia Pacific,
North America and South America.
The airline is launching a host of exciting
new destinations in 2018, including
Penang, Malaysia; Canberra, Australia;
and Cardiff, U.K, to name just a few.
Doha-Bangkok Additional Flight Schedule:
Doha (DOH) to Bangkok (BKK) QR980
departs: 01:55 arrives: 12:55
Bangkok (BKK) to Doha (DOH) QR981
departs: 20:35 arrives: 23:45
www.qatarairways.com
84
MEMBERS
Affairs
Mirvac’s Forge Development Showcase Supported by
The Luxury Network Australia
Over two consecutive weeks, The Luxury Network Australia Member Mirvac, together with Ostar
International Media Group showcased their Forge development at Wharf’s Entrance. Guests
included clients from The Bank of China and Active Motor Group.The Luxury Network Members
and Chocolate prizes and gifts from Sisko Chocolate.
85
MEMBERS
Affairs
Alexander James and Sunseeker:
One of The Luxury Network UK’s Most
Successful Collaborations
Before 2015, dressing
Sunseeker‘s
yachts for display
fell to their factory team,
skilful at yacht-building,
not matching cushions
and china, the team
found the job onerous.
Their answer was to
cobble together ‘wicker
baskets of stuff’ that
would be left to gather
dust in a lock up between
shows, says Alex
Harrison, Group PR and
Marketing Director. The
boats, Alex admits, didn’t
always look their best.
But without dressing,
the yachts look empty
at boat shows, which is
not good for sales when
you’re trying to paint a
picture for prospective
owners. “Some people
are great at having
a vision for what their
finished boat will look
like, but most don’t.
They need help to see
its potential as a second
home, not a product.”
Alex explains, “It adds
the wow factor.”
Enter one of The Luxury
Network’s most successful
collaborations to
date: Sunseeker’s partnership
with Alexander
James Interiors (AJI).
Having originally signed
up to TLN with the goal
of cosying up to Rolls
Royce and inviting them
to showcase their cars
at house launches, Julie
Clifford, AJI’s Client Liaison
Manager says she
had never even considered
a collaboration with
Sunseeker. This changed
at TLN’s quarterly seminar
when they were introduced
by TLN’s Managing
Director, Helena,
and agreed to dip their
toe in the partnership
water by dressing Sunseeker’s
VIP lounge at
the London Boat Show.
After seeing the dressing
of the yachts at the
show, they were convinced
their skills in
dressing houses would
transform the boats and
expose AJI to thousands
of potential new clients
in the process.
Alex says AJI’s attention
to detail is incredible:
every boat has a bespoke
colour scheme. She was
stunned when she saw
them picking up on a
tiny piece of navy blue in
the ceiling and carrying
it through to everything
from coffee table books
to cushions, semi precious
stones and glassware.
“All inspired from
one detail.” Alex says the
designers also take into
account the light, the
target demographic and
whether the boat will be
sailing to the Mediterra-
86
MEMBERS
Affairs
nean or Nordic Sea.
And they have nailed
it. When a client saw
the very first boat AJI
dressed at the London
Boat Show in 2015, they
wanted it, but only if
they could buy all of AJI’s
interiors. With boats
selling for between £3m
and £5m the collaboration
potential was proven
and this year AJI has
dressed most of Sunseeker’s
yachts at boat
shows around the world.
Asked if the partnership
could have happened
without Helena and The
Luxury Network, Julie
and Alex say there’s a
chance it could have but
are adamant it wouldn’t
have. For one thing, they
say, without an introduction
it’s almost impossible
to get to the
right people.
Alex describes Helena as
‘charmingly persistent’,
which is extraordinarily
helpful when everyone
is so busy, understanding
those pressures and
working around them.
Not only does she have a
gift for visualising when
luxury brands could be
even better together
than they already are,
she identifies people
who will work well together
and she won’t
rest until you’ve met.
Alex jokes that in others
this could be irritating,
but Helena is the
silent hero, the glue that
makes the network so
successful for its members.
“A no brainer” is how Julie
describes her membership
of The Luxury
Network (TLN). “It costs
less than half an advert
in a glossy magazine
and it’s for 12 months.
That advert won’t help
you collaborate with any
other businesses: maybe
it will help you with B2C
(she doesn’t sound convinced),
but collaboration
is the way forward.”
Since she joined TLN
3 years ago, Julie has
become something of
an expert in collaboration;
estimating TLN
accounts for 50-60%
of her marketing activity,
for a fraction of her
marketing budget.
So what’s next for this
collaboration? AJI has a
double page upcoming
feature in Sunseeker’s
magazine, distributed to
Sunseeker’s global database
of high net worth
prospects and clients,
and both have been delighted
to showcase the
partnership to their
global audience across
their social media channels.
There is also exciting
talk of of AJI being
Sunseeker’s official
interiors consultant,
there at the factory to
be available to clients at
point of purchase.
Finally, what’s the partnership
worth to Alexander
James Interiors?
“There are 100,000 people
at the boat show; to
touch that many people?
You can’t put a price on
that. And for Sunseeker?
“It gives us such a competitive
advantage – this
year we’ve been flooded
with comments about
how stunning the boats
look. It also makes the
shows far less stressful,
which is something
that’s appreciated
across the group from
all teams. “Without AJI
we’d be back to our sad
little wicker baskets.”
87
MEMBERS
Affairs
Members of The Luxury Network New Zealand were treated
to a Pre-Christmas Shopping Event at Montblanc
Montblanc warmly welcomed TLN members and guests to their boutique on Queen Street for a
one-off exclusive event leading up to Christmas.
Offering a very generous preferential rate on all products. Montblanc showcased their range of
luxury writing instruments, watches and leather goods.
Guests enjoyed a glass of Perrier Jouet Champagne and nibbles whilst they shopped and purchased their
Christmas gifts.
88
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ADVERTISEMENT
under The
Spotlight
Exclusive Bordeaux Wine Tasting With Tantalus And Uno
Loco Luxury for The Luxury Network New Zealand
Uno Loco Luxury, in collaboration
with TLN and Tantalus
Estate invited members and
guests of the network for an evening
of Bordeaux wine tasting with Ludwig
Vanneron from Oenosmart and
LVCA at The Northern Club.
90
under The
Spotlight
91
under The
Spotlight
The Luxury Network
Russia Hosts Directors
New Year Event
On the 20th of December, The Luxury Network
Russia hosted a New Year cocktail for
its official members at El Gauchito, one of
the finest restaurants in the heart of Moscow.
Nearly 40 CEOs and brand directors of such companies
as Sunseeker, Damiani, Rolls-Royce, IWC,
and many more, came together to discuss their future
projects.
92
under The
Spotlight
93
Life-mirroring communications
&
head-spinning events
Everything counts.
Would you like to talk about PR? Suppose, you
would. I’m going to ask, on your behalf, some
questions, and I’m going to give you some answers.
Even if you don’t like those answers, or you don’t find
them convincing enough, I hope they will encourage
you to think about the subject and form your attitude
to it. Thus, my purpose will be achieved – the dialogue
will commence.
So, what do we actually need PR for? So that
the efficiency and profitability of your business
wouldn’t exclusively rely on your advertising budget.
So that you would meet your target audience in
person and know better about it. So that you would
address people themselves instead of quality and
quantitative research.
Advertising is a splendid, and dispendious,
communication tool. It is costly because you pay
for ‘blanket mailing’ of impersonal messages, unable
to check if they reach the target. Are you willing
to shake hands with 146 million people in order to
randomly find a million of those to whom it really
matters? Probably not. Just think about how much
time, effort, money, and hand lotion it would take.
But that’s exactly what you do when you invest
into advertising. You take a sledgehammer to crack
a walnut, as they say.
What’s the difference between advertising and
PR? You’ll see it when you expand the abbreviation
– it establishes Relations with Public and delivers
your message to those who are really interested in it.
You will pay PR agency, of course, for them to select
your specific one million contacts. But imagine how
much time, effort, money, and, of course, hand lotion,
you would save by not investing into 145 million
pointless and meaningless handshakes. Impressive
assumptions, aren’t they?
But let us go back to our Q&A.
Do you know what PR is actually about? I hope
so, but I’ll have to challenge that knowledge. Most
people believe that PR is a collateral, but not crucially
important, part of an advertising strategy, despite the
fact that PR and advertising have totally different
mechanisms of influencing the target audience.
In fact, PR serves as a tool that manages public
opinion through individual judgements and reviews.
Advertising, by definition, tends to be rather
impersonal, with a great deal of target uncertainty.
So, who will you prefer to talk to when you invest
your funds into communication channels? To some
impersonal figures of analyses and research, or to an
engaged community of people? You feel confident
enough about the quality of your (put the name of
the desirable product or service here). Are you going
to offer this quality to some figures? It doesn’t make
sense. You should communicate with people. And we
will help you in that.
How do we do that? We simply know how to
shape an appropriate answer to a potential question.
Every day, every hour, sometimes even every
minute, a person asks questions. They don’t know
‘How?’, ‘Where?’, and often even ‘What?’. The answers
to these questions can open a gate to your unique
proposal. But you are not a professor of literature
or linguistics. Your task is just to create the best
(once again put the name of the desirable product
or service here). The rest you can leave with us. You
develop a product; we create its value image.
And, finally, why us? Because we know ‘how’.
How? We’re not going to tell. That is, in fact, the very
substance of our best and unique, but absolutely
non-product, proposal. It’s based on the profound
knowledge of popular consciousness, people’s
relations psychology, direction of actions and their
consequences, and numerous other things, about
the importance and level of involvement of which
you are most likely unaware. This proposal is truly
the best. It will securely spare your budget from 145
million needless handshakes.
Do you want to talk more about PR? Maybe it’s
time to get down to business, without a further ado?
Time is money, after all.
Nikita Shapovalov
PURE Agency Founder
+7 (499) 391 75 38
+7 (905) 711 00 30
pureagency.ru
info@pureagency.ru
PURE Agency
Novinsky Boulevard, 7/1
Moscow
RUSSIA
Dine Exquisite
At Brasserie Les Saveurs, the signature dining establishment of
The St. Regis Singapore, revel in the perennial St. Regis ritual
of afternoon tea. Relish in a lavish array of savoury and sweet
delights, and savour our selection of fine teas and scones while
enjoying enthralling live music performances.
29 Tanglin Road t. +65 6506 6888 stregis.com/singapore
©2017 Marriott International, Inc. All Rights Reserved. Preferred Guest, SPG, St. Regis and their logos are the trademarks of Marriott International, Inc., or its affiliates.
For reservations and enquiries, please visit brasserielessaveurs.com
or call +65 6506 6860
ISSUE 04
JANUARY - FEBRUARY 2018
Editor-In-Chief
Fares Ghattas
Creative Department
Reine Nehme and Chris Wood
Production Manager
Tala Ghattas
Print and Production
FG Center
Koreitem, Rue Mme Curie, Street 29, Altaf Building, Beirut, Lebanon
Tel: +961 1 810 650 I Web: www.fg-center.com
At 2017, The Luxury Network Magazine was published as a bimonthly supplement for The Luxury Network International. All materials are strictly
copyrighted, and all rights are reserved. Reproduction in whole or in part without the prior written permission of The Luxury Network International is
prohibited. All content is believed to be factual at the time of going to print and contributors’ views are their own derived opinions and not excessive
that of The Luxury Network International. No responsibility or liability are accepted by the publishers or editorial staff for any loss occasioned to any
individual or company, legally, financially or physically, as a result of any statement, fact, figure or expression of opinion or belief appearing in The
Luxury Network Magazine. The publisher does not officially endorse any advertising or advertorial content for third party products. Photography and
image credits, where not otherwise stated, are those of Getty Images and/or Shutterstock; each of which restrains their individual copyrights.
Members Directory
Capitol Grand
capitolgrand.com
Electronic Living
electronicliving.com.au
Mitchell Fine Art
mitchellfineartgallery.com
Maserati
egypt.maserati.com
Mercedes-Benz Kenya
mercedes-benz.com
Proshade Keny
proshade.co.ke
La boite rose
laboiteroselb.com
Heletranz
heletranz.co.nz
Partridge Jewellers
partridgejewellers.com
ASKJA
askja-audio.com
Jetpartner
jetpartner.net
FB Artist
instagram.com/fbartist
FG Business Center
fgr.qa
FG Realty
fgr.qa
Kare
kare-design.com
Lavazza
instagram.com/lavazzaqatar
Selamlique
instagram.com/selamliqueqatar
Almansa & Asociados
almansaabogados.ru
EMC
emcmos.ru
Ferrari Avilon
ferrari-avilon.ru
Pure
pureagency.ru
Sky Club
sky-club.ru
Caratell
caratell.com
De Dietrich
dedietrich-asia.com
Diplomatic Council
diplomatic-council.org/gold
Etihad Airways
etihad.com
Kwanpen
kwanpen.com
Moonshot
moonshotdigital.com
Peroni
peroniitaly.com
Singapore Polo Club
singaporepoloclub.org
Singapore Yacht Show
singaporeyachtshow.com
Small Luxury Hotels
slh.com
St. Regis Singapore
stregis.com/singapore
Vision Advisory
visionadvisory.sg
Luxhabitat
luxhabitat.ae
XXII Carat
22carat.ae
3 St. James’s Square
3sjs.club
Alexander James Interiors
aji.co.uk
Berkeley Homes
berkeleyhomes.co.uk
Cornerstone
cornerstone.co.uk
CST Limited
call-systems.com
Envestors
envestors.envestry.com
Hapag-Lloyd Kreuzfahrten GmbH
hl-cruises.com
HPA Luxury Travel
hpaluxurytravel.co.uk
Holiday Luxury
holidayluxury.co.uk
Home Move Consultants
homemoveconsultants.co.uk
Iberostar
iberostar.com
Luxury Marketing House
luxurymarketinghouse.com
Sunseeker London
sunseekerlondon.com
Aston Martin
astonmartin.com
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